Social Blast

Introduction…………………………………………………………………………….
.4

The All Important Headline …………………………………………………………..5

Your Niche, Your Way …………………………………………………………………8

Skip the Boring Domain Names ……………………………………………………..9

Site Set Up
……………………………………………………………………………. 11

Get Your Categories Here ………………………………………………………….. 11

Headline Magic ………………………………………………………………………..
14

Easy List Post Creation ……………………………………………………………… 16

Introduction Paragraph…………………………………………………………… 16

Post Content Template & Writing ………………………………………………. 16

Creating the Can’t-Miss Image ……………………………………………………. 22

Adding the Image to Your Post ……………………………………………………. 31

Create Your Facebook Page………………………………………………………… 33

Load Up That Page…………………………………………………………………… 43

Liking Related Pages ……………………………………………………………… 44

Mix Up the Content ……………………………………………………………….. 54

Time to Earn Those Page Likes ……………………………………………………. 60

Growth Plan ……………………………………………………………………………
64

Facebook Ads to Boost Your Posts ……………………………………………….. 64

Wrapping Up …………………………………………………………………………..
65

Ongoing Mentoring and Support ………………………………………………….. 66

More Erica Stone Affiliate Marketing Strategy Guides ………………………… 67

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Introduction

Welcome! My name is Erica Stone and I’m a full time internet marketer. My main focus is affiliate
marketing – promoting the products of others in exchange for a commission on any sales I generate.

I’m a married mom with three boys and the sole income provider for my family of five. The money I
make online pays for our house, keeps my (hungry) boys fed, and covers our expenses plus allows for
extras like golf, video games, vacations and savings.

It’s not easy generating that kind of income and it’s more than full time work
(I work more now than I did as a vice president at one of the largest banks
in the country) but I get to work on MY terms in my home (or Starbucks, the beach, my parents’
house…) and that’s what keeps me motivated. It certainly helps that I absolutely love the work
itself!

Someone once referred to me as “working in my lab” when they knew I was developing a new strategy
and that’s how it feels at times. Testing new affiliate marketing methods is both a passion and a
hobby.

Helping others replicate the strategies that work for me is another passion.
It’s important to me that YOU be able to make these methods work, too, so there’s lots of step by
step detail included!
My email address is Erica@extremereviewer.com and can also be found in the closing section of this
book. If you have any questions about what you’re doing as you follow the instructions below don’t
hesitate to contact
me.

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The All Important Headline

Affiliate marketers are often one-person shops who have to learn a multitude of tasks in order to
be successful. We don’t have large teams of experts to help us plan our strategies, our marketing,
our content, and build our websites or email lists.

That doesn’t mean, though, that we can’t make use of the tactics that large companies use to draw
attention to their content online and that’s how this method was developed – by identifying a
tactic used by big websites and making it work for affiliate marketing.

It’s all about the headlines you use and who you get to see them.
Have you ever been reading through a website and saw a link to a partner site with such an enticing
headline that – even though you knew it was an advertising ploy – you just couldn’t resist clicking
on that headline?

I have! I’ll be reading CNN on my mobile phone, see a headline that completely catches me off guard
that links to Bleacher Report (or similar) and click on it even though I have no interest in
sports. The headline is just so intriguing that I HAVE to click to see what they are talking about
in their headline.

Imagine having that kind of draw with your own headlines and getting those headlines in front of
people who ARE interested in your niche. It is absolutely powerful marketing that you can do with
your affiliate sites – and all for free.

You’ve heard people say you shouldn’t rely on Google organic searches for your traffic and you know
you should be using sites like Pinterest and Facebook for traffic but then you’re competing against
literally thousands of
other messages those sites are delivering to the same audience.
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If you want to stand out and grab a lot of attention to your content you need to do something
different. You need to use a headline that’s so attention- getting that when your target audience
sees it they’re willing to leave Facebook in order to see your post.

We’re going to combine the power of an attention-getting headline with a very simple list post that
features a number of Amazon products (or products from other affiliate programs) and get people to
leave their social site and read our posts instead.

This doesn’t just work on social sites, either – if you have a Recent Posts list in the sidebar of
your site these kinds of headlines will get a visitor to stay on your site to read your list posts.

Suppose you are an affiliate marketer and you have a site about Halloween costumes. When you share
your post on Facebook which of the following images do you think would get the most clicks?

A single product image where someone can already see what you’re trying
to promote:

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Or an eye-catching photo with a snappy headline:
Amazon lets associates use the site stripe to share a product on a Facebook Page (not your personal
profile) but all they provide is a thumbnail image and some preformatted text. It doesn’t exactly
reach out and grab someone’s attention.

The solution, of course, is to use your own image and send the visitors to your own site to see a
list of matching products. This gives you more control and also gets us around the issue of not
being able to edit or modify Amazon’s product images.

This also gives us the opportunity to force a visitor to leave Facebook and visit our site. If you
can come up with a compelling headline that implies someone will see something exciting, new,
unusual, unexpected, or helpful if they visit your post, they’re going to want to visit your post.

Another benefit to this approach is that you can run Facebook ads to these kinds of posts on
Facebook (not that you have to – but you can). If you only use the site stripe to share an
affiliate link on Facebook or if you share your affiliate link inside of a Facebook status update
you can’t run an ad for that post. The Amazon Associates terms of service does not allow an
affiliate to direct link to Amazon with a paid ad. By creating our own images that link
to our site, we can run the paid ad, and drive the traffic to our Facebook
post where they’ll see the enticing image and headline that will be so irresistible they’ll end up
on your site.
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Your Niche, Your Way

I’ve checked with Amazon Associates representatives before and I checked with them again recently –
they don’t care if posts on your site are short as long as they are UNIQUE. That means you don’t
have to write a lot at all but the content you do write has to be unique.

You can do a whole site of these list posts designed around a single niche or use this strategy as
a new post type for any of your existing sites.

If you’re going to build a new site for this strategy, you should first pick a niche. Because
you’re going to build a Facebook Page to use to draw in your target audience, you’ll want to focus
on an audience that has something in common – your niche.

You also want that niche to be something where people commonly buy things. Here are some niche
ideas around which you could build this site and your Facebook Page:

 Knitting
 Halloween Costumes
 Baseball
 Yoga
 Kids Party Decorations
 Valentine’s Presents
 Scrapbooking
 Photography
 Cat Lovers
 Teachers

You could target a hobby, a sport, a profession, or pets – any of these would work for this
strategy.

ASSIGNMENT:

1. Come up with 10 niche ideas – try to focus on niches in which you have a personal interest (it’s
always easier to work on something that you know, like, or enjoy, right?)
2. Rank order your ideas by which you think would be the most interesting for you to work with and
would have the most products to write about on Amazon
3. Choose the niche you like best

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Skip the Boring Domain Names

If you’re going to build a new site for this strategy, you’ll need a domain name. Unless you’re
already sitting on an exact match domain name for your niche I’d suggest you come up with a
non-exact-match domain name for your site.

An exact match domain is something like “halloweencostumesforcats”. Instead, choose a domain name
that is relevant to your niche but catchy – something that you’d be proud to tell people you own.
Something like “thespookycat.com” has more pizzazz than a plain, old, boring keyword domain.

Your non-exact-match domain name should be something easy to remember. The benefit to using a
non-exact-match domain name is that you can build a brand around the name and you can always expand
the site categories in the future to add other, related niches.

You can rank any domain for any keyword as long as you have good on- page SEO for that keyword and
enough content about that keyword so your choice of domain is not going to negatively impact your
ability to rank.
Think more about what domain name would sound sincere and professional
for your site visitors, what domain name would sound less like a thin affiliate site and more like
a site built by a real person for real people, and think about the kind of name that you’d be proud
to tell people you owned.

Have fun with this step and see what kinds of neat domain names you can come up with. Just try to
keep them short – three words is good. Too long and the name no longer becomes something easy to
remember.

There are a couple of things I think it’s important to check about a domain before registering:

 Make sure there’s no trademark for the name already:
http://tmsearch.uspto.gov/bin/gate.exe?f=searchss&state=4808:w4an jx.1.1. If there’s an existing
trademark you could lose the domain.
 Check whois information to find out if the domain has ever been registered before:
http://whois.domaintools.com/. If it’s been used
before you might get saddled with someone else’s bad backlinks.
 If the .com isn’t available and you’re considering a .net always look up the .com version of
the domain name to see if it’s a developed site. If it is then you may look like a copycat of that
other site and will

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struggle with branding in order to look different or outrank them for the name of your site.
 You also want to look up the domain as a phrase – for example, if the
domain choice is funwithfrogs.com then you’d look up “fun with frogs” (without quotes) to see if
there’s anything that comes up that might cause you issues with that domain name. If there’s a
product that goes by that name or a site that has a different domain but uses that phrase in their
branding then you might be better off with a different domain choice.

ASSIGNMENT:
1. Come up with 10 domain name ideas. You can either check with your domain registrar provider to
see if the name is available or type it into Google to see if you get a message saying the domain
is already taken.
2. Rank order your domain name ideas with your highest preferred option being #1
3. Do a trademark search to make sure there’s no LIVE trademark for the phrase you want to use as
your domain
4. Check whois tools and make sure the domain has no history
5. If you’re looking at a .net domain look up the .com version of the domain, too. If the site has
content on it then skip the .net domain choice. If the .com domain is simply parked or up for
auction then
you’re okay to leave that .net on your list.
6. Look up the phrase you’re using as your domain to see if there’s any product by that name or
some other sort of popular reference to that name that could cause some confusion with your
branding efforts
7. Choose the domain that you like best, that has no domain whois
history, has no live trademark, doesn’t reference a product name, and doesn’t have a competing .com
if you’re looking at a .net
8. Go ahead and register the domain
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Site Set Up

I didn’t want to cloud this document with a lot of site set up detail but I want you to have
everything you need to create this kind of site so ALL the step
by step instructions for installing WordPress, choosing a theme, WordPress settings, plugins, and
theme settings are included in a separate folder that came with this product. See the PDF in the
folder called Site Set Up.

ASSIGNMENT:

1. If you’re building a new site for this project, use the steps in the Site Set Up folder if you
need help with WordPress, want to know what plugins I use, and want to know how to prepare the
site for traffic and Google rankings
Get Your Categories Here

If you’re building a new site for this project, you’ll need to come up with the Categories in which
to file your posts. A bit of product research for your niche will help you identify the categories
to use.

ASSIGNMENT:
1. Open a clean email or a new Notepad file
2. Go to Amazon and search for phrases related to your niche in each of the departments on Amazon
3. When you find a product, note the type of product you found in your email or text file – is it a
t-shirt? A book? This information is going to
be used to come up with the categories for your site.
4. You want to get a feel for how many products are available for each product type. If you see
lots of t-shirts then t-shirts would be a great category to have in your navigation menu. You’d put
the word “lots” next to that product type on your list. If you find lots of statues or figurines
for your niche, then that would make a great category. Products where there are only a few choices
for that type can be lumped into an “Other” or “Miscellaneous” category. For example, if you had a
site for frog lovers and there were only one or two books you’d consider putting on your site then
you’d make a note that there are books but that there aren’t enough to be a separate category in
your site navigation menu. Put the word “few” next to product types
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where there aren’t lots of choices. REALLY DIG DEEP HERE! The more product types you can find,
the more topics you’ll have to use for your list posts.
o Repeat steps 2-3 for any other affiliate programs to which you already belong and know have
products for your niche
5. Go to Google and do a search for your keyword phrase
o Bring up related sites and see if you find new product types to add to your list
6. Group like products into buckets:
o Next to each product type, make a note if that type (ie, books, posters, gift baskets,
accessories) has enough products to choose from that it should be its own category or not
o For product types that don’t have enough product selection, group those into more generic types
like “Other” or “Miscellaneous” or “Clothing”.
o Finalize the list of categories you want to have for your site
7. Create the categories:
o In WordPress, click on Posts and then Categories
o Put the name of a category into the Name box under Add New
Category – keep category names SHORT. Don’t add your niche
words to your category titles unless you absolutely must in order to make the category name
explanatory enough. People will already know from your site header image what kind of site you have
so adding the word to every category over-optimizes your site and will waste space on your
navigation menu. If you have
a category for T-Shirts then just call it T-Shirts and nothing else.
o Enter the category title again in the Slug field but use lower case
letters and add hyphens in between words. The slug is the last part of the URL that will be
assigned to that Category.
o Leave Parent as None unless you want to organize some categories as drop down items under broader
categories. You
can always change this later if you’d like to reorganize how the
navigation menu looks
o Click the Add New Category button to save
o Repeat this process for each Category you want to add to your site
8. Create the Navigation Menu:
o Click on Appearance/Menus in WordPress
o Enter a name for your custom menu in the Menu Name field (I
usually use something like “Main”) and click Create Menu
o On the left side of the middle pane of the menu screen is a box that says Pages at the top. Click
the View All tab for the Pages box.
o Check the box to show your Home page on your navigation menu and click the Add to Menu button at
the bottom of the box

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o Underneath it, but perhaps collapsed, are boxes called Custom Links and Categories. Click on the
Categories box to expand the contents.
o Click the View All tab in the Categories box
o Check the boxes for every Category you want to show up in your
navigation menu and click the Add to Menu button at the bottom of the box
o As you add items to the menu, they’ll show up in the middle
pane of the screen. You can drag and drop those items in the
middle pane to organize your categories by which you think are most popular or alphabetically –
whichever you prefer
o Click the Save Menu button when everything is in the order you like
9. Assign the Navigation Menu
o Click the tab at the top of the menu edit pane that says Manage
Locations
o For Primary Menu, use the drop down to select the name of the menu you just created
o Click Save Changes
o Bring up the home page of your site and check the look of your
navigation menu. If you have too many categories in your menu
and it’s causing the menu to look bulky or overlapped, go back
to the Edit Menus tab. You can drag and drop items and indent them under other categories to create
a drop down menu for that category. For example, if there were lots of Halloween and Christmas
related items for your niche and you had a Category
for each, you might create a new Category called “Holidays”, add that to your custom menu, and then
indent the Christmas and Halloween categories under the Holidays category. It would make sense to
have those as a drop down inside of Holidays.
Just think through what makes the most sense to help your visitor find each important category.
o Save any final changes to the menu and check how it looks on the home page. Hover over all the
navigation menu tabs to make sure they show what you expect. Click on each tab to
make sure it responds as you expect.
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Headline Magic

Before you start working on your Facebook traffic you need to get some posts on your site.
Publishing 10 list posts is a good start.

1. Find a product that is perfect for your niche and has at least 5 possible options on Amazon. Get
VERY specific with your topic idea. Don’t just do a list post on “t-shirts” for example – go with
“t-shirts featuring the cutest puppies”, or “t-shirts with the coolest skateboard graphics”. If
you’re doing Halloween costumes don’t just choose to write about “witch costumes” but go for
“scariest witch costumes for women”. If you’re doing a hobby site, like scrapbooking, don’t just
decide to write about “scrapbook covers” but go with “blue scrapbook covers for baby books”.
2. Work on your title for the post. What is it you’re featuring in the post?
What words can you use to make the post irresistible to your target audience? You want a title that
is 7-10 words long, includes how many products are featured in your list (5, 7, and 10 are good
numbers to go with), and includes a word that is shocking, or emotional, or implies something
unexpected. You want to use words that make people pay attention. If you can’t think of any, write
your post title a couple of different ways and then use an online thesaurus to look up alternative
words for your title.
3. Rewrite your title. Rewrite it again. Rewrite it 10 different ways until you find one version
that you know is really powerful. Don’t race to get this done – the title here is a CRITICAL
component of the success of your post.

Here are some words to consider using in the title in some fashion:

 New
 2015
 Shocking
 Surprising
 Irresistible
 Scary
 Must-Have
 Ultimate
 List
 Never Before

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 Time Saving
 Ideal
 Must-See
 Unbelievable

Your title can’t be a lie – it must match what you’re actually going to be able to put into the
post so make sure you check Amazon (or other affiliate programs) and can find products that match
your title.

Following are some example post titles to get your juices flowing:

 5 Products That Will Nearly Eliminate Dust in Your Home
 The 10 Most Adorable Baby Costumes for Halloween 2015
 5 Baby Blanket Crochet Kits You Need to See to Believe
 7 Must-Have Tools for Designing the Ultimate Scrapbooks
 5 Ultimate Lens Kits for Your Cell Phone Camera
 5 Home Cleaning Products That Will Blow Your Mind
 10 Books That Will Rock Your World More than 50 Shades of Grey
 5 Frankenstein Masks that Look Shockingly Lifelike
 The 5 Skateboards Kids Will Be Fighting Over This Christmas

ASSIGNMENT:

1. Walk through the above steps to come up with 10 different post title ideas (each post title
should feature a different kind of product – these will become the first 10 posts on your site and
you don’t want any duplication – meaning don’t two 2 posts that are basically showing the same
products)
2. Try to come up with at least one post for each category on your site so you aren’t left with any
empty categories once you complete your first round of posts
3. Find the 5-10 products on Amazon (or other affiliate networks) you’re
going to use for each post – bookmark them or save the URLs
somewhere so you can get back to those products when you’re ready
to create your posts

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Easy List Post Creation

Create a new post on your site and use one of the 10 titles you came up with in the last
assignment. .

Introduction Paragraph
Put your cursor in the content box for the post and follow these instructions:

1. Write a sentence or two explaining the content of your post – you can use your post title in one
of the sentences.
2. Write a sentence or two describing how you chose the products you did. Did you look for certain
colors, a certain level of humor, products made from a certain material or, products that were
certain sizes? If you used a word like “best” in the post title, how did you decide these products
were “the best”?
3. Write a sentence or two about why your selection of products fit your post title.

Post Content Template & Writing
I’m going to have you hotlink to the product images on Amazon rather than download the product
images and upload them all to your site. This will insure your page loads more quickly in browsers
and is not slowed down by so many images loading at once. It also speeds up creation of these kinds
of posts.

Here are the steps to put ONE product into the post:

1. Copy this code and paste it into your post two rows under the last sentence: <p style=”clear:
both; text-align: center”> (you may have to manually replace the quotation marks in WordPress as
these don’t copy well from other documents into WordPress. They look fine and yet they may point
the wrong direction and will actually break the code)
2. In Amazon, bring up the first product you want to include in your post, right click on the
product image and choose the option to View Image Info. If you do not see that option after right
clicking,
refresh your browser page and then click the X in the browser address bar right as the image starts
to display. This will stop the browser from loading the script that enables the image enlarging
viewer which is stopping you from seeing the image URL. You

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should then be able to right click on the image and see the View
Image Info option. Click on View Image Info.
3. Highlight the image URL and copy it
4. Go back to your post and put the cursor at the end of the code you pasted into the post
5. Click the Add Media button
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6. Select the option to insert an image from a URL
7. Paste the URL for the Amazon product image that you copied from
Amazon into the “set featured image” field
8. Scroll down to the Alt Text box and enter a short description of the product as the image alt
text (every product image should have a
unique alt tag)
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9. Scroll down to the Align section and choose CENTER
10. Scroll down to the Link To section and select CUSTOM URL
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11. Go back to Amazon and get your affiliate link for the product – you want JUST the URL for the
affiliate link – NO additional HTML.
12. Paste your affiliate link into the box under the Custom URL tab
13. Click the Insert Into Post button
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14. Put your cursor RIGHT BEFORE the </a> that ends the hyperlinked image code
15. Paste this line of code into that spot where your cursor is located (we made your image
hyperlink to Amazon with your affiliate link and this line of code will add the text “More Info”
under the image and also make it clickable without having to add a second affiliate link):
<br/>More Info<br/>
16. Copy this line of code and paste it into your post two lines under the end of the inserted
image code: <p style=”clear: both; text- align: center”> (again, you may have to manually replace
the quotation marks in that code to make it work)
17. Put your cursor at the end of that line of code and type a 2-3 sentence description of the
product. Make it unique!
18. Repeat steps 1-17 for each product you want to include in the post
19. Choose a category for the post
20. Publish the post
21. Check the live post URL to make sure everything looks good
ASSIGNMENT:

1. Follow the steps above to create ten, unique list posts for your site

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Creating the Can’t-Miss Image

You need an image in each post that you can use for Facebook. In case you want to run any ads to
the post on Facebook, we’re going to use an image size that will be acceptable for an ad and also
follows Facebook’s rules for text in an ad image (Facebook won’t allow more than 20% text in an ad
image).

1. Go to http://morguefile.com and search their free images for one that is relevant to your
topic and will work as a background for your image (I avoid images with people in them because I
don’t know if there’s a model release and I don’t want to have to deal with
them). Look for something that really stands out (bright colors,
unusual, vibrant, fascinating, catches your attention).
2. Download the image to your computer – Morguefile doesn’t require
attribution for the image but you must alter the image in some way
– either by adding text, adding other images, cropping the image, or modifying it in some fashion
3. Log into http://canva.com
4. Choose the option to use custom dimensions, enter 1200px wide by
628px tall and click the Design button
5. You will be presented with a blank canvas and a set of design tabs on the left side

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6. Click on the Uploads design tab on the left and then click the green
Upload Your Own Images button
7. Navigate to the Morguefile image you saved to your computer and upload it to Canva
8. While you’re there, also upload the FB Ad Grid Template 1200 x
628px .png file that came with this product
9. Click on the Morguefile background image you uploaded to Canva and drag it onto your canvas.
Then use the handles to enlarge the image so it covers all the white space on the canvas. Click and
drag
the image to reposition it on the canvas, if necessary.
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10. Click the Filter button in the black item edit bar and use a pre-set filter (I like Festive
and Summer best) or the manual filter sliders in
the Advanced tab to make the image really pop as your background

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11. Click and drag the FB Ad Grid Template image onto the Canvas and use the handles to resize
the grid so it exactly lines up with your
canvas – click and drag on the grid to reposition it if necessary
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12. Facebook has a rule that no more than 20% of your ad image can contain text. This grid lets
you know when you’re going over that limit. You can only have text showing in a total of 5 boxes –
and Facebook counts EVERY piece of text so if you have a letter that just barely crosses the line
into another box that box is going to count.
13. Click on the Text tab and then click on a preformatted text option
or one of the three manual options at the top of the tab to add text to your image (I usually use
the manual text options for this project so I can better control the size and position of the text)
14. You can click on the text box that’s been added to your canvas and reposition it by dragging.
Decide which five boxes on the grid you’ll use for text making sure not to block important parts of
your background image
15. Enter your text and then use the tools in the black item edit bar to
change the font family, font size, or alignment

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16. If your text won’t wrap correctly to stay within the grid box you
want to use, then use multiple text boxes to get the text to behave
17. When you’ve finished with your text, count the grid boxes you’re using again just to be sure
you’re not using more than 5
18. Once you’re confident your text is done, click on the grid template image (make sure the
handles are at the corners of the canvas so you know you’re highlighting the grid and not your text
boxes) and then click the garbage can in the edit bar for that image to remove
it from the canvas

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19. If your text doesn’t stand out enough, click on the Search design
tab and then click the Shapes icon
20. Click on a shape to add to the canvas that you can use behind your text – click and drag on
the shape to position it over the text and
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then click the Back option in the shape’s edit tool bar to move it behind your text (if you used
multiple text boxes you will need to click the back button once for each text box to get all text
boxes to show)
21. When you’ve finished your image, click the Download button in the
upper right corner and choose the Image for Web file type
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22. Save the image to your computer
23. Find the image in your computer and rename it using your post title as the file name
24. Log into Facebook and go to this URL:
https://www.facebook.com/ads/tools/text_overlay
25. Upload your newly created image and double check that the text is not covering more than 5
boxes
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ASSIGNMENT:

1. Follow the steps above to create ten post images – one for each of
your ten list posts

Adding the Image to Your Post

Bring up one of your list posts, put your cursor at the VERY BEGINNING of the post and follow these
instructions to insert the image you created for that post:

1. Click on the Add Media button
2. Click on the Upload Files tab, if necessary, and then choose
Select Files
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3. Navigate to the file in which you saved your Facebook image and select it
4. This should open a pane that shows the image in your library and has an edit box to the right
like this:
5. The Title box will automatically show your image file name which should be your post title –
copy that field and paste it into the
Alt Text box
6. Scroll further down the edit box and choose:
1. Alignment: Left
2. Link to: None
3. Size: Large
4. Insert into post
7. Update the post and check the live view to make sure your image looks good

ASSIGNMENT:

1. Insert each of your ten images into their respective posts

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Create Your Facebook Page

If you’ve built a new site for this project or don’t already have a Facebook
Page for your niche, you’ll need to create one.

1. Log into Facebook using your personal account – the page you create will not be visible to
your friends and family unless you give the page a Like or tell your friends and family. Since
Facebook allows only one account per person creating the page through your personal account keeps
the page within Facebook’s Terms of Service.
2. Click the little down arrow to the right of the Facebook navigation menu to reveal a drop
down box of options and then choose Create
Page
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3. Choose the option to build a page for a Company, Organization or Institution. Your website
is a business and this is the best option that fits our needs.
4. Make sure to read the Facebook Page terms of service/guidelines:
https://www.facebook.com/page_guidelines.php. These terms may change at any time and it’s your
responsibility to make sure you follow these terms.
5. Use the Category drop down box to select the Retail and Consumer Merchandise category and
then enter your site name (capitalized and with appropriate spaces between words) in the box that
says Company Name (marked by the words “Site Name Here” in the image below)
6. Click the Get Started button

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7. On the next screen, enter your site’s URL at the start of the About box and then add a
description of your site. Make sure to mention your main keyword phrase.
8. Click the Save Info button
9. Go to http://morguefile.com – look for an image you could use as a profile image for your
Facebook page and download the image to your computer
10. Log into http://canva.com and use custom dimensions to create an image 180px by 180px
11. Click on the Uploads tab in Canva and upload the image from
Morguefile
12. Click on the uploaded image to put it on your canvas. Crop and filter it to get a nice clip
to use as your Facebook page profile image.
13. Download the Canva image to your computer
14. Back in Facebook, click on the option to upload a profile image from your computer and select
the image you created in Canva

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15. Once the image has loaded, click on the Next button
16. Click the Skip button for the next screen
17. Enter United States in the location box (you can add other countries if you’ll be featuring
affiliate links for other countries on your site) and try to find one Interest in the Interest box
that matches your niche. Enter just a single word at a time in the Interests box until you find at
least one that best describes an interest that’s related to your niche. For “dog lovers” you’d
enter the word “dogs”, for example. You can choose more than one interest as long as the
interest is very closely related to your niche.

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18. Click the Save button
19. You can go through the Facebook tour by clicking the Next button in the pop up box or click
on Close if you don’t need to go through the tour
20. Back in Canva, click on the option to create a Facebook cover. If you don’t see that option
at the top, click the More option and scroll down the selections until you see the Social Media
section and then
click on Facebook Cover

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21. If you created a custom header for your website, you can upload it to Canva in the Uploads
tab and crop a portion of it to use as your Facebook cover. Otherwise, use the free layouts and
text options to create a Facebook cover that matches the colors of your site.
Put your site’s name on the image towards the top left so it will
stand out at the top of the Facebook page.
22. Download the image to your computer
23. Back in Facebook, click on the Add a Cover button and then the
Upload Photo option from the drop down box
24. Upload the image you created in Canva
25. Click the Save Changes button
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26. You may see a pop up that suggests you give your new page a Like
– only do that if you want your friends and family to see the page –
otherwise you can close or skip that option
27. Scroll down a bit and click on the link to add your website to the page – even though we put
it at the start of the About section, we’re going to add it to this field, too
28. Put your URL for your home page in the pop up box and save the change

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29. Skip any pop ups that suggest you promote your website – that is for paid ads
30. When you uploaded your profile image and your header image, Facebook put a status update on
your page showing the addition of those images. Click on the little drop down arrow in the upper
right corner of each of those posts and choose the option to HIDE each of those from the page. The
only reason we’re doing this is to make it just a tiny bit harder for someone to see the exact date
you created the page. It’s not going to make a huge difference as people can still dig up the
information but at least it won’t be as obvious. This might make your page appear to be older than
it really is which could improve the chances people feel comfortable interacting with
the page.
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31. Click on Settings in the Facebook navigation bar
32. Click the Edit button for the Visitor Posts option
33. Change this setting to “Disable posts by other people on the page” and save your change. This
will turn off the option for other people to add posts to your page which other affiliates might do
to tap into
your audience.
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When you’re creating your page you are operating under your personal profile. You can also switch
“personas” and act as your profile page. That is what you want to do when you want to share posts
on your Facebook Page.

In order to switch to using Facebook as your page:

1. Log in to Facebook
2. Click the little drop down arrow at the right of the navigation bar
3. Select your page name in the list under the phrase “Use Facebook as”.
If you don’t see the page name, click the See More button and click on
the Log In button next to the page name in the list.
4. The profile image in the navigation bar will let you know which identify you are using on
Facebook at any given time
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Practice switching between your new page and your personal identify to get comfortable with the
process.

ASSIGNMENT:

1. Create the Facebook Page for your site
Load Up That Page

Before you work on getting followers, you want to load your Facebook page with “status updates” so
that it doesn’t look blank or new. A status update on Facebook can be any number of things:

 An image you upload on your timeline
 A link you post on your timeline that leads to a post on your website or another website
 An item you find on another Facebook Page and share on your timeline for your own followers to
see

When you post a status update on Facebook, it shows up in the Facebook newsfeed for at least some
of your followers. Facebook controls the newsfeed so that not all posts show up in every follower’s
newsfeed. While they have stated several reasons for doing this, the end result is that the only
way for ALL of your followers to see every item you post is to run a Facebook ad to boost the post.

Running ads is not part of this course (although there’s a bonus folder for running a Page Post
Engagement ad for those that are interested) but at least a portion of your followers will see your
posts and that’s good enough for now. It does mean, though, that getting as many followers as you
can means you have a better shot at getting the more people to see the things you share.

When a follower sees anything you share on Facebook they have the option to give it a Like and/or
Share it with their own followers. This is how things spread on Facebook. If you have a couple of
followers who share something you posted with their followers the exposure to other people on
Facebook increases. You can eventually gain more Page Likes by having followers who share your
items with their own followers.
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If you’re building a new Facebook Page, you currently have no (or few) Facebook followers. This
means that no one is seeing anything you share right now in their newsfeed. You can post as many
items as you want as quickly as you want without clogging up anyone’s newsfeed and looking spammy.

This is the ideal opportunity to build up some status updates as the foundation of your Facebook
profile so that when you do start attracting followers they won’t see an empty, inactive Facebook
page.

Some people don’t want to give a Like to a Facebook Page unless they’re sure it’s going to be
interesting. They may look at your page and scroll to the bottom of your status updates to find out
the date of your first status update. This tells them when the page was first created and if that
date is recent they may not follow your page. By loading it up with status updates before you start
attracting followers you’ll be showing any of those who do heavy research before they Like a page
that you do have an active and related Page that may interest them.
Liking Related Pages
Facebook operates by Likes and Shares. People on Facebook can:

 Like your Page – this makes them a follower of your page
 Like an individual status update on your Page– this does not make them a follower but will
expose that status update to the other person’s followers
 Share an individual status update with their own followers – this does not result in a Like to
your Page or to your status update but does expose the status update to that person’s followers

When a person on Facebook gives your Page a “Like” all of your future status updates have the
opportunity to show up in that person’s Facebook newsfeed.

The same goes for your Page – if, while acting as your Page on Facebook, you give a Like to another
Page, that Page’s status updates will show up in the newsfeed of YOUR Facebook Page. Only you will
see this newsfeed. Liking pages related to your niche gives you an endless supply of related items
from other Pages that you can use to share as status updates on your Page. It’s one of the quickest
methods for finding items to share as status updates on your own Page.
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I’m going to show you how to do some deep digging on Facebook to find out which other Facebook
Pages are currently attracting your target audience.

The goal of this assignment is to find 30 other Facebook Pages that are of high interest to your
target audience and LIKE that page with your own Facebook Page.

NOTE: I use two browsers to do this work because the tool we’ll be using inside Facebook – Audience
Insights – can only be used with your personal Facebook profile but you want to give the Pages you
find a Like with your site’s Facebook Page.

I log into Facebook on Firefox and operate as my site’s Facebook Page. I then log into Facebook on
Chrome and acting as my personal Facebook profile to do the research. If you aren’t set up to use
two browsers at once, just make a list of the Facebook Pages you find while on your personal
profile but don’t give any Page a Like until you can switch over to acting as your site’s Facebook
Page.

1. Log into Facebook in one browser and use your personal Facebook profile
2. Bring up Facebook’s Audience Insights tool:
https://facebook.com/ads/audience_insights
3. In the resulting pop up box choose the option to use Everyone on
Facebook

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4. Audience Insights may default to showing information for your country of residence but you
want to research the US audience. Scroll down to
5. Look at the Location box on the left. If it says anything other than
United States, click the little X to the right to clear that selection and enter United States as
the research location
6. Go to the Interests box and enter one word that describes your niche (for example, enter the
word “photography” if you’re building a site in the photography niche). Audience Insights will only
allow

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you to pick from their list of Interests. As you start typing your niche, you’ll see a suggested
list of words and phrases. Click the shortest phrase that best matches your niche and it will
populate in the Interests box.
7. Audience Insights shows you detailed information about the people on Facebook who have
expressed an interest in your niche based on the Pages they have Liked on Facebook. The first thing
that stands out is the gender and age demographics. This isn’t necessarily
important for our task but does give you some interesting data

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about the people in your niche.
8. Click on the Page Likes tab
9. The Page Likes tab shows you the kinds of pages most often liked by people interested in
your niche. Not all of the pages in the list will have anything to do with your niche so you’ll
need to review all the pages individually to see if they’re truly related to your niche or not with
these steps:
a. Hover over a Page name that looks like it might be related to
your niche
b. Right click on the link and choose to open it in a new tab c. Scroll down through the Facebook
Page and see if they’re
sharing things that are of interest to your niche.
10. If the Page is very closely related to your niche AND has over
50,000 followers (we want to find Pages with large audiences) bring up your other browser where
you’re logged in and using Facebook as your site’s Page
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a. Enter the name of the Page you found in Audience Insights into the Facebook search bar and bring
up the page in this second browser
b. Make sure your site’s profile image is showing in the Facebook tool bar to confirm you are using
Facebook as your page and click the Like button for the related Page
11. Go back to Audience Insights (your other browser) and continue checking Pages in the Top
Categories section to find more related Pages to Like. Repeat the steps to Like the Page in your
other browser while acting as your site’s Facebook Page
12. Once you’ve exhausted all the Pages showing in the Top Categories section, scroll to the box
under the Top Categories box called Page Likes and click on the heading for the Affinity column to
sort the
listed Pages by a high to low affinity score
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13. The Affinity score tells you how closely related each Page is to the interest you put in the
Interests field on the left. Hover over a page name that looks like it’s related to your niche and
has over 50,000 followers (the number in the Audience column), right click on the
link to that Page and open it in a new tab. Repeat the steps to see if the Page is really related
to your niche. If it is, use your other browser to look up the Page and give it a Like while acting
as your site’s Facebook Page.
14. Once you’ve exhausted all the options in the Page Likes section, go to your second browser
that is acting as your Facebook Page and follow these steps to find more Pages to Like:
a. Click on your Page name in the Facebook toolbar to go back
to your Facebook Page
b. Scroll down to the bottom of the left sidebar and find the section called Liked by This Page
c. These are all the Pages you’ve liked so far and you can use them to find MORE related pages in
Audience Insights. Click on the Liked by This Page heading to see the full list
d. Copy the first Page name on the list and go back to Audience
Insights in your first browser
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e. Delete the interest you entered in the Interests field of Audience Insights and type in the name
of the Page from your Liked by This Page list
f. The Page may show in the list of available Interests – if so,
click on it (if it doesn’t come up move to the next Page name in your list)
g. The Top Categories and Page Likes sections in the middle of the screen will now reflect a new
list of Pages that are related to the Page you entered in the Interests field
h. Repeat the process of analyzing the Pages and use your second browser to Like any Pages related
to your niche
i. One by one, continue replacing the interest in the Interests
field with another name of a Page you’ve already liked to find more related Pages to Like (remember
to sort Page Likes by the Affinity column from high to low)

Stop when you have Liked at least 30 related Pages. If you are not able to find at least 30 Pages
using Audience Insights, there’s another way to find Pages for your niche:

1. Bring up your list of Liked by This Page Pages (lower left sidebar of your Facebook Page) in
your second browser while acting as your Facebook Page
2. Right click on one of the Pages and choose to open it in a new tab
3. Scroll down the Page to find a status update with a lot of Likes
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4. Click on the link that shows the number of “others” that have liked the post
5. You should be looking at a list of the names of people who liked that post. Right click on the
first name on the list and choose to open that
profile in a new tab.

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6. On that person’s profile, hover over the More tab and click on the Likes
option (some profiles don’t have any visible Likes – if that’s the case
go back to the list of Likes and look at the next profile in the list)
7. Scroll through the Pages liked by this person, right click on any that look related to your
niche, choose to open the Page in a new tab and if it’s related to your niche then give the Page a
Like
8. Continue analyzing the Likes of the post to find more related Pages

ASSIGNMENT:

1. Find 30 related Pages to “like” while using Facebook as your site’s
Facebook Page
2. Read through the Facebook Ads Instructions in the Facebook Ads
folder that came with this product for additional ways to research your niche (including 3 search
strings you can use to spy on your competition)

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Mix Up the Content

It’s time to load up your Facebook Page with a bunch of related status
updates. You will do this by:

 Sharing status updates from the Pages you Liked in the last assignment
 Sharing links to the posts on your site
 Creating quote images to upload to your Page
 Sharing affiliate links to Amazon for relevant products (these may not get as much attention
as your list posts but can still get some clicks – you just can’t run ads to those specific status
updates on Facebook)

Since you don’t have followers at this point, you can do a lot of status updates at one time and
not have to worry that you’re flooding the newsfeed of your followers. In the future you’ll want to
space out status updates so that you’re only sharing 2-5 status updates a day.

You do, though, want to mix things up so that you’re not just linking to all of your posts in a
string row. Instead, you want to do one kind of status update, then another, then another, etc, so
that things look more even and interesting.

1. Log into Facebook and choose to Use Facebook as your site’s
Facebook Page
2. Bring up your site in another tab of your browser and navigate to the very first post that
you published:
a. Copy the link for that post and paste it into your Facebook Page status update box but DON’T hit
the enter button
b. Facebook will reach out to your post URL and grab the image for
your post and a description. Once that’s populated, erase the
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post URL from the status update box and replace that with your own comment. Write something about
the post so people know what they can find if they follow the link. Make it entertaining,
interesting, exciting, and upbeat – you don’t have to use any particular keywords – just write a
sentence or two about the topic of your post. Examples:
i. Cat fans – you’re going to love the stuff in this article!
ii. If you’ve been looking for the best witch costume this
year, you’re going to want to check this out.
c. Make sure the image you created for the post shows up below the status update. If the image
doesn’t show up, go to this URL and debug to find out what might be missing in your site’s code:
https://developers.facebook.com/tools/debug
d. Use the Enter key or Publish button to share the status update
i. If the update doesn’t look right, you can always delete the status update, refresh your
Facebook page and redo it or you can edit the existing status update and make your changes
3. Click on the Home tab in the Facebook toolbar – this will show you a newsfeed of all the
status updates from the sites you Liked in the
last assignment
a. Scroll through the status updates and find something interesting that you’d want to share on
your own page (what would be cool or interesting to your target audience?)
b. Click the Like button under that item – this will show the Page owner that you gave them a Like.
Sometimes this will result in a Like back although Pages with large followers don’t always have
time to do this. That Page’s followers will also see you listed in the people who Liked the post
and some of those may choose to go over to your Facebook Page and give you a Like. I wouldn’t

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expect too many likes from these actions just yet but it can happen.
c. Click the Share button under the status update and choose the
Share option (Share Now doesn’t give you a chance to add a
comment)
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d. Add a short comment about why this post is interesting – this can be your thoughts on the item
or a short “Hey, this looks cool!” kind of sentence. You don’t have to write a lot unless you
really want to take the time to read the item further and make a more relevant statement. Then
click the Share Link button. This will cause the status update to be shared on your own Facebook
Page.
4. Find the URL for the 2nd post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
5. Find the URL for the 3rd post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
6. Upload a quote image to your Facebook Page following these steps:
a. Do a search in Google for a quote related to your niche. This site is a great source for quotes:
http://www.brainyquote.com/
b. Log into Canva and use custom dimensions to create an image that is 540px by 540px
c. Find a free background image inside Canva’s backgrounds tab or use an image from
http://morguefile.com. Use the plain text options at the top of the Text tab to put your quote on
the background image. Include the name of the person to whom the quote is attributed. Put the URL
to your site’s home page in smaller font at the bottom of the image.
d. Download the image to your computer
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e. On your Facebook Page, click the Photo/Video link in the top status update box and choose to
upload your created image
f. Enter a comment about the image in the status update box and hit Enter to publish the post.
This will start to fill up your Photos section in the left sidebar which is another area visitors
will
check to see if your page is really active.
7. Repeat step 3 to share a status update from another Page (try to choose a status update from
a different Page than the one from which you shared earlier – this will expose your Page to
different Page owners and followers)
8. Find the URL for the 4th post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
9. Find the URL for the 5th post you published on your site and repeat
step 2 to share the link to that post on your Facebook Page
10. Repeat step 3 to share a status update from another Page
11. Find the URL for the 6th post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
12. Log into your Amazon Associates account, find a cool product for your niche (it can be one
you’ve written about already or something new) and click on the Facebook Share button in the Site
Stripe bar. Make sure it shows you’re posting to your Facebook Page and AS YOUR Facebook Page. Add
a comment for the product (why is it cool or interesting) and share the link. This will include
your
affiliate link on Facebook). If you don’t have Site Stripe activated, copy JUST your affiliate link
for that product (the straight URL affiliate link) and share that in your status update box on
Facebook. Then add a comment about the product and publish the status update. You may need to go to
your Associates dashboard and switch tracking IDs in order to assign the right tracking ID to this
affiliate link if you are using multiple tracking IDs.
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13. Find the URL for the 7th post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
14. Find the URL for the 8th post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
15. Repeat step 3 to share a status update from another Page
16. Find the URL for the 9th post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
17. Repeat step 3 to share a status update from another Page
18. Find the URL for the 10th post you published on your site and repeat step 2 to share the link
to that post on your Facebook Page
19. Repeat step 3 to share a status update from another Page
20. Repeat step 6 to create a quote image for your Page

When complete, you’ll have shared links to all of your current posts, you’ll have started engaging
with related Pages, you’ll have interesting quote images on your Page, you’ll have posted somewhat
randomly (one kind of status update and then another) and you’ll have mixed in a few affiliate
links to Amazon.

ASSIGNMENT:

1. Follow the steps so that you have 19 status updates on your new
Facebook Page

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Time to Earn Those Page Likes

The next part of this strategy is to start doing the things that will earn Likes
(followers) on Facebook.

If you’re the kind of person who hates social sites, hates commenting on things or putting your
face out there, this task may be uncomfortable but it’s necessary.

Believe it or not, I’m one of these people. By nature, I’m an introvert so being social online is
sometimes intimidating. However, there are lots of introverts who are successful online. In part,
that’s because we can be anonymous online. Just remember that no one can see your personal Facebook
profile from the info on your site’s Facebook Page unless you added that information to your
personal Facebook profile. That means that while you’re commenting on other Facebook Pages people
are only going to see you as a site – no names.

I’m also not having you do anything that would break Facebook’s terms of service. Since I’m having
you comment on public Facebook Pages this is all natural. Pages are set up for interaction with a
target audience.

Instead, you’re just going to comment on those pages you followed in order to get some exposure to
your own profile. Some people may like what you have to say on a page, follow your profile over to
your page and give your Page a Like. Some may simply give your comment a Like. Some of your
comments may not get any attention at all but at least you’ll be getting your Facebook Page’s
profile some exposure to your target audience.

1. Log into Facebook
2. Choose to act as your Facebook Page by clicking the little arrow to the right of the
Facebook toolbar and choosing your page name
3. Make sure you’re acting as your Facebook Page by checking that your Page’s profile image now
shows in the Facebook toolbar
4. Click on the Home link in the Facebook toolbar to see the newsfeed.
This will show you a set of recent status updates from the sites you previously started following
that were related to your niche

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5. Under each status update you’ll see counts of the different types of interaction with that
post – the number of likes, the number of comments and the number of shares
6. Find a recent (sometime the past week) status update that has at least 30 comments and is
about a topic that would be of interest to your target audience. Read the actual status update – if
it’s a video, watch the video. If it’s a link to an article follow the link and glance through the
article for some understanding of what’s being discussed, if it’s an image take a look at the
image.
7. Click on the comment link to see the full set of comments for that
status update

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8. If necessary, click on the View More Comments link for the status update to see more
comments and read through what’s being discussed about the status update
9. Give the status update a Like if it’s one that’s related to your niche and about a topic on
which you agree (if it’s some sort of government article related to your niche and it’s
pro-Democrat and you’re a Republican don’t feel you have to sacrifice your beliefs for followers –
just find a different status update)
10. Find 2-3 recent comments on the status update with which you
agree with the comment and give those comments a Like by
clicking the Like link under each comment – don’t like too many too
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fast or it looks spammy – just give a couple of them a like and
make sure they’re comments with which you agree
11. EITHER add your own comment to the status update OR add a reply to someone else’s comment.
Put some thought into your comment. You want to give a good impression of your page, you don’t
want to make anyone angry, and you want to post something relevant to the discussion. Don’t just
throw in an “I agree” kind of comment. That’s not going to get you much attention. You want to add
something a little deeper. It doesn’t have to be a book – just something that shows you’re not just
racing through the status update. Examples:
a. On the comment in the image above that mentions the PBS program I could click the Reply button
and say something like “I always miss those things but thanks for the info. I’m going to see if I
can find it online.”
b. I could just add a comment to the post itself without making it a reply to someone else and say
something like “It’s amazing to me that they can tie DNA from 8500 years ago to a specific tribe in
a specific country. However, as the article says, this only means the Kennewick man most closely
matches the Confederated Tribes of the Colville Reservation out of the tribes for which there is
information. This means that there could be a
much closer match elsewhere but the resources are not available
to make those matches.”
12. Publish your comment
13. Repeat the steps above until you’ve commented on 10 different
status updates. Try to comment on status updates from different
Facebook Pages in your newsfeed instead of just the status updates

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from the same Page over and over. This will increase the exposure to your own profile to broader
audiences.

ASSIGNMENT:

1. Follow the steps above to start commenting on Facebook posts found on related Facebook Pages
2. Do this task every day – the more you do it, the more followers you’ll
gain for free
Growth Plan

Don’t stop now! If you’ve completed the above steps you have a solid foundation on which you can
continue building. Follow a routine to keep growing your Facebook followers and traffic:

1. Add at least two new posts to your site each week
2. Spend 30 minutes a day commenting on related Facebook Pages in order to draw attention to your
own Facebook Page
3. Spend 30 minutes a day adding a mixture of status updates to your
Facebook Page (sharing your own posts, sharing posts from other Pages, uploading quote images, and
sharing the periodic affiliate link to Amazon directly on your Page)

These posts will do well on Pinterest, too. Expand beyond Facebook and share your powerful
headline/list post image on other social sites like
Pinterest, Instagram, and Twitter.
Facebook Ads to Boost Your Posts

Although it’s not required to make this strategy work, you can speed things along with a Facebook
ad that boosts your post. As a bonus I’ve included instructions for running the ad and a
spreadsheet for niche research in a
folder that came with this product called Facebook Ads.
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Wrapping Up

I want you to have fun with this strategy but – most of all – I want you to profit from your hard
work. If you get stuck at all please feel free to contact me at the email listed below.

Wishing you the best of success!

Sincerely, Erica Stone
Erica@extremereviewer.com

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Ongoing Mentoring and Support
Internet marketing can be a lonely road. You’re usually not in an office surrounded by your peers,
instant support and advice. However, it doesn’t have to be like that.

Join me on Online Business Insiders – a members-only forum staffed with experts in all aspects of
internet marketing.

I am the Amazon Associates affiliate marketing expert for the forum and answer questions, share
case studies, and provide mentoring to members who need assistance growing their income.

You can even follow along as I build an Amazon review site and share all the details (including the
site URL) in the project notes.

Other experts provide assistance with other critical internet marketing skills including Traffic
Generation, WordPress, Social Media, Business Management, Authority Sites, Kindle Publishing, and
Product Creation. The expert for each section has hands-on experience in their field.

There are also free downloads, a very supportive community environment, and a growing wealth of
information in the challenges you face on a regular basis.

Follow this link to learn more and get the discount rate available to my customers:
http://www.extremereviewer.com/joinericastone/.

You can also read archives of emails sent to my list here: http://archive.aweber.com/revwr123 – I
share lots of tips, updates, and information through my emails. There are several articles that may
further
assist you in building up your review site.

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More Erica Stone Affiliate Marketing Strategy Guides

PinFabulous Affiliate – Forget Google! Build thin sites LOADED with Amazon affiliate links and go
straight to Pinterest for buying traffic! This super-simple strategy takes very little effort and
is great for beginners and advanced Amazon affiliates alike.

PinPlosion – Struggle to get Pinterest followers? Learn how to find active Pinterest users and gain
hundreds of followers a day for free. No software, nothing to buy and beginner friendly. This does
not include ViralWoot but gives you a way to save your ViralWoot seeds for pure pin promotion while
still growing your Pinterest followers.

Extreme Review – The Amazon super-book! Step by step instructions for setting up your own
authority-style Amazon review site – everything from finding great niches to doing competitive
analysis to growing your affiliate marketing site so it dominates the search engines. This is NOT
just any review site method!

Hobby Master – Add at least 3 income streams to your wallet with a hobby site that promotes
Adsense, Amazon, and Clickbank products. Get detailed instructions for finding hobby niches,
building your site and creating content.
Build a solid business from a single topic with easy to follow instructions.
67

The IM Goofball’s Guide To $51-$74 Per Hour

The IM Goofball’s Guide To $51-$74 Per Hour

THE IM GOOFBALL’S GUIDE TO $51 ­ $74 PER HOUR
CONTENTS:
The Legal Mumbo Jumbo
Introduction
About The Author
MODULE ONE ­ LAYING THE FOUNDATION
Part One ­ Mindset
Part Two ­ Your Home Base Or Online Identity
Part Three ­ Productivity and GETTING PAID WHAT YOU’RE WORTH!
>> VIDEO TRAINING: PRODUCTIVITY TO MAXIMIZE YOUR EARNINGS <<
MODULE TWO ­ HOW TO BANK BIG AS A SERVICE PROVIDER
MODULE THREE ­ BANKING BIG WITH EMAIL SERVICES
Part One ­ The Service
Part Two ­ The Skill Set
>> VIDEO TRAINING: HOW TO CREATE PRODUCT LAUNCH EMAILS <<
MASTERING THIS SKILL INSIDE OF A WEEKEND
Part Three: Finding Clients And Closing The Deal!
MODULE FOUR ­ BANKING BIG WITH PRODUCT REVIEW
SERVICES
Part One ­ The Service
Part Two ­ The Skill Set
>> VIDEO TRAINING: HOW TO CREATE PRODUCT REVIEWS FOR BLOG POSTS
<<
MASTERING THIS SKILL INSIDE OF A WEEKEND:
Finding Clients And Closing The Deal!
MODULE FIVE ­ BANKING BIG WITH FUNNEL CREATION
SERVICES
Part One ­ The Service
—————————————————–Page 1—————————————————–
2
Part Two ­ The Skill Set
JVZoo Funnel Set Up Video:
Warrior Plus Funnel Set Up Video:
MASTERING THIS SKILL INSIDE OF A WEEKEND:
Finding Clients And Closing The Deal!
MODULE SIX ­ HOW TO GET OTHERS TO SPREAD THE WORD
FOR YOU
MODULE SEVEN ­ SCALING UP
STICK WITH ONE SERVICE AREA, BUT GET MORE CLIENTS
BUNDLE UP TO STACK THE CASH
OFFER CONTINUOUS VALUE TO YOUR MARKET
ADVERTISE
PARTNER UP
FINAL THOUGHTS
>>Personal Video Message From Mark<<
The Legal Mumbo Jumbo
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS
PRODUCT/SERVICE AND IT’S POTENTIAL. IN TERMS OF EARNINGS, THERE IS
NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES
AND IDEAS IN THIS MATERIAL OR ON THIS WEBSITE.
INFORMATION PRESENTED ON THIS WEBSITE IS NOT TO BE INTERPRETED
AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS
ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND
TECHNIQUES.
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL
RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN
ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE
TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED,
YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS.
—————————————————–Page 2—————————————————–
3
SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT
GUARANTEE YOUR SUCCESS OR INCOME LEVEL.
ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR
SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS
POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR
ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL
ACHIEVE RESULTS SIMILAR TO OURS OR ANYONE ELSE’S.
NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM
OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.
Introduction
Phew! Disclaimers are annoying little necessities, aren’t they? What I will tell you is
this: I have left NOTHING out of this guide and am going to walk you through
EXACTLY how to crush it as a highly paid IM services provider.
Yes, you’re going to get every one of my secrets and methods to make this work for
you. Why would I be willing to share everything? Could that not impact the number of
contracts and clients I get?
Not a chance. As you’ll soon see, these markets are huge and growing every day. In
fact I regularly turn down contracts and am always looking for skilled service providers
to refer prospects to. Take action on this guide, and you could soon be one of the
experts that gets referrals!
Welcome to The IM Goofball’s Guide To $51 ­ $74 Per Hour! I can assure you that
by following and taking action on the steps in this guide, you can be well on your way
to making some great part time cash whenever you need it.
In fact, this service method is EASY to scale to a full time income.
Without the risks or gambles so common in traditional online marketing.
What we’re doing here is simply providing services to marketers. How does this work?
Simply, there are thousands of online marketers that have more to do in a single day
than they’ll ever get done.
—————————————————–Page 3—————————————————–
4
So they need quality outsourcing. Not all of that comes from Fiverr.
In fact, as you’ll discover, in the majority of cases price is of very little concern to
most of our clients . They’re after quality, consistency and usually a pretty quick
turnaround time.
Once you master consistent results and can get contracts done quickly, your services
will always be in demand! And with what I’m sharing in this guide, you’ll know exactly
how to make that happen.
This guide is going to break down in detail 3 of the most in demand
services there are. This market is completely unsaturated: there is
more need than can ever be fulfilled.
Just look at the number of people jumping into the IM space. See how many more
product launches are happening this year than last. Every one of these people is a
potential prospect.
The skills required to provide these lucrative services are quite simple. You may
already have some or all of them. Either way, I’m going to walk you through how to
pick them up inside of a weekend.
Next I’m going to show you where to find prospects, how to approach them, and give
you every trick I know to closing deals.
Of course I’ll also show you how to get your top clients to spread the word for you, so
after you line up a couple of customers you shouldn’t need to market your services at
all. Unless of course you really want to scale up.
This product is 100% true to the sales page. No false hype or promises. We’re
providing services, and are going to be paid quite well to do so.
Of course this involves some actual work: but the fun, well paying kind. So long as
you’re ready to get your hands dirty, you can start seeing consistent income for
very little effort within a few short days.
—————————————————–Page 4—————————————————–
5
Now, this guide presents 3 top paying service areas. My advice? Start with just one.
Pick the one you feel most comfortable with. You might find you never need to branch
out, as you could be getting more work than you can handle in a short time.
By choosing the service area you like best, this won’t feel like work. 95% of the time
when I sit down to complete a contract for a client, it doesn’t feel like work at all. I
enjoy the heck out of this so­called ‘job’, and if you do it right, you will too!
Okay, next there’s the brief but mandatory “about the author” section: just so you
know I’m teaching what I’m doing on a regular basis.
Then a module on laying the foundations which is ABSOLUTELY ESSENTIAL to
getting the very most from these methods. You’ll discover a lot about productivity,
mindset and how to brand yourself for both short term profits and long term success.
Followed by, of course, the meat and potatoes of how to start making consistent, risk
free income online whenever you like!
What’s the best part of this method? For me, freedom. Of time and place.
Follow along and you can earn consistently WHENEVER you like, and from
WHEREVER you can get an internet connection.
Think about THAT for a minute. Not being shackled to a desk. Want to take the night
off? No problems. Visit friends and family? Easy. So many times I’ve taken off for the
weekend to visit friends, then just plugged in the laptop for a few minutes to complete
a contract. You can’t put a price tag on that kind of freedom.
Thanks for coming along for the ride, it’s going to be a fun one…
—————————————————–Page 5—————————————————–
6
About The Author
Hey there, this is Mark Tandan. My online journey started similar
to those of many, I’d imagine.
Spent a lot of time “lurking” on the sidelines before jumping on board. Browsed the
Warrior Forum daily for over a year before becoming a member.
Bought A LOT of shiny objects. Took action on many of them, but seldom followed
through to completion.
What I didn’t realize at the time was that just by doing this, I was learning
valuable skills, such as:
● How to set up a wordpress site
● Content marketing and writing in general
● Page building
● and the list goes on
When I was finally ready to focus on one method and give the whole online thing a
true effort, I hired a coach. Best decision I ever made. He taught me product creation
as a platform to building an online business.
Since that time, just about 18 months ago, I’ve created and launched 6 digital
products and earned 3 WSO of the days. These were fortunate bonuses in my
opinion. My philosophy with product creation has and always will be to teach only
—————————————————–Page 6—————————————————–
7
something I know how to do.
Of course, this didn’t mean I knew how to do all these things when I started. For some
products, I literally went out, learned a method, put it to use and got results, then
taught about it.
Which in essence is a lot like what I’m sharing now: how to pick up a skill and
use it for your financial gain.
In time I found myself in the role of JV manager for a popular online authority which
required me to pick up more skills. I became more and more drawn to the area of
email marketing, and that has certainly paid dividends.
Because as a service provider, that’s where I currently focus. Certainly I do a lot of
sales copy as well and that’s opened even more doors, but email marketing is really
what kicked off my career as a service provider.
Currently I have just 3 steady clients whom I provide email and review site copy for.
Yes I take on some “one­off” contracts time and again, but with just these 3 clients I’m
as busy and well paid as I need to be.
The transition from “IM marketer” to “service provider” came naturally. Obviously I’m
still a marketer: heck I just created this product! But the comfort and reliability of
knowing income is coming in without my risking a thing suits me just fine.
I’m now at the point where I turn down work on a regular basis. My 3 main clients take
top priority. So I’m only too happy to refer marketers who approach me for my
services to others that are well qualified to help them out. That’s another bonus, of the
feel good variety.
What’s all this mean for you? I’m going to show you step by step how I cracked
into providing high paying services with very little background.
So you can either start making your first bucks online, add another income stream, or
diversify your earnings with a risk­free method.
Doesn’t matter if all you want is some extra cash to supplement what you’re making
now. This can be a great part time job for many, with no hassles of commuting or
—————————————————–Page 7—————————————————–
8
office gossip. Truly, a legitimate work from home type of deal.
Maybe you’re an aspiring marketer with huge dreams, but you realize you need to
keep up the cash flow to pursue those dreams. This can help with that as well.
It all comes down to earning a SOLID amount of cash in a SHORT amount of time,
relatively speaking, with no risks. While this doesn’t hold true for everyone, the ability
to make between $51 and $74 per hour from the comfort of your home is a huge
benefit.
So let’s get started, shall we?
MODULE ONE – LAYING THE FOUNDATION
Okay, we’re going to become highly paid service providers, yes?
Let’s discuss the things we need to put in place to maximize our results.
First, we need to build a reputation. Even if you have ZERO reputation in the service
area you decide to enter, you can make that happen.
I had no reputation as an email marketer when I started getting paid to do it. And the
cool bit here is the foundation we lay works for ANY of the methods we cover in this
course. Let’s go through it step by step:
Part One – Mindset
I’m not a huge fan of introducing mindset into an online product, but in this case it
provides such a tangible result it’s absolutely ESSENTIAL.
Before you can successfully sell your services, you need people to believe beyond a
shadow of a doubt that you’re the one person that can do the job. And for this to
happen, you need to have complete belief in your ability to be the ONLY person for
the job…
Just below we’ll cover the basic foundations you need to build your reputation. In the
subsequent “services” modules we’ll expand on these. But it all comes down to your
mindset. Pick up the skill the way I show you and you WILL BECOME an authority in
your chosen area.
But for specifics on how to get into the right mindset, follow these guidelines when
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9
approaching prospects and negotiating rates for your service:
● NEVER discount your services. People WILL AND DO pay for quality, timely
results. If you fall into the trap of saying “I’ll do it for this much instead of my
normal rate”, you may never recover and be stuck working for far less than you
deserve
● GIVE YOUR STUFF AWAY FOR FREE, BUT ONLY ONCE. This applies
when you’re approaching a brand new prospect in a service area you’re just
cracking into. Only to be done when you don’t yet have testimonials to add to
your credibility. This isn’t discounting ­ it’s showing a prospect that you’re
serious about winning the contract AND gives you a chance to showcase your
abilities.
For example, I once provided a prospect completely free email swipes for a
product launch, even though he offered to pay me. He wasn’t a client at the
time. All I asked for in return was a testimonial if he liked my work.
This was a hot shot marketer and he gave me a glowing testimonial. Which led
to me scoring my most lucrative contract from another marketer. And the guy I
gave the free work to? He’s now a client as well!
● GET CLIENT TESTIMONIALS. As soon as you can! Yes, they’ll be invaluable
in helping you build your reputation and gain more clients. But just as
importantly, positive reviews from existing clients CONFIRM IN YOUR MIND
that you’re the best in the business in your chosen area.
This is surprisingly easy to do. Most marketers LOVE giving positive
testimonials. Many will even post them on FB. It builds their brand and lets
them brag a bit about being in the position to pay premium dollars for top
quality outsourcing.
All you’ve got to do is ask. Just a casual “hey, provided you’re enjoying the
work I’m doing, would you mind taking a couple of minutes to come up with a
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10
testimonial for me?”
Your best clients will help you out without hesitation. The ones that don’t, well,
may not deserve your work for too much longer.
● WATCH OR READ YOUR OWN CLIENT TESTIMONIALS. Like, once per
week when you’re starting out. This simple act kicks the crap out of any
mantras or self­help mumbo jumbo. Just reviewing what PAYING clients are
saying about you is enough to kick your positive mindset into overdrive.
● BECOME A MASTER OF YOUR CRAFT. Outlined in each module is how to
pick up the required skills for each service inside of a weekend. I’d encourage
you to take this further, with ongoing research and study. Provided it’s an area
of interest to you (which I recommend), this will be fun. Check out blog posts,
invest in some training, scan the newsfeed.
By mastering your particular service area, you’ll be 100% confident in your
ability to over deliver and be comfortable charging premium rates to clients
looking for your help.
Part Two – Your Home Base Or Online Identity
—————————————————–Page 10—————————————————–
11
Nothing will build your reputation as a service provider faster than having a website,
more specifically, a blog.
This is SO EASY I’m stunned by the number of people who haven’t got one.
Consider this: you approach a prospect to offer your service, and they want more info
on you. Imagine the power of directing them to your blog which is stuffed full of
GREAT CONTENT on the service you provide, with a brief personal bio.
That’s what we call instant authority. So that’s where we’re going to start.
We’re going to set up a SIMPLEblog where we can refer prospective clients to find
out more about us. That in itself will massively boost your conversions. As you gain
more clients, testimonials and knowledge about your area of expertise, you can add
to your blog so it essentially becomes your online portfolio.
The great news is you can do this for no cost whatsoever, if expenses are an issue
when you’re getting started. Using Google’s completely free Blogger platform, anyone
can create a blog at no expense, without even paying for a domain name or hosting.
Here’s a terrific getting started guide on Blogger that will show you all the details on
—————————————————–Page 11—————————————————–
12
how to get your blog up and running fast:
Blogger Getting Started Guide
The second option for our blog, and the one I recommend for those of you that are
quite serious about pursuing this program, is to set up a custom WordPress blog.
The benefits are mainly about branding: for example you can purchase a domain like
“yourname.com” or something highly relevant to the services you offer.
Further, you can customize the layout anyway you see fit and WordPress is a very
easy platform to work with.
This is not a course about how to set up a blog, but I will cover the essentials to
include in your blog AND provide some free resources you can refer to if you’re brand
new at this.
Setting up your initial blog shouldn’t take more than an afternoon ­ we’re not trying to
compete with the top blogs on the planet, just creating a place for our online portfolio.
What To Include In Our Blog:
These elements will be a LOT easier for you to complete once you’ve been through
this entire course and decided what service area(s) you’ll be pursuing.
● An “About Me” section ­ briefly introduce yourself and your areas of
specialization. Keep it BRIEF, and focus more on what BENEFITS prospects
will enjoy when they secure your services
● A “Contact Me” form ­ absolutely essential ­ even if it’s just a link to your
email. I encourage multiple forms of contact so will include links to my FB
profile, email and skype details
● Specific Content based on your service area ­ this is what will give you
authority. You don’t even need to create this yourself:
Let’s say you’re choosing the email marketing service area. Grab some cool online
articles about email marketing from the search engines. Pick 3 or 4 that are current
and that you personally enjoy. Then just include links to these articles with a BRIEF
personal comment about how valuable this specific information is.
Of course as you do more contracts and gain more experience, you may want to
share personal insights into your topic of choice and that’s highly encouraged. This
will start building your brand and LONG TERM AUTHORITY as a respected service
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13
provider in this area.
● A Sign­Up or Optin Form (optional) ­ I wouldn’t encourage this right away, but
as you start building a business this is a great idea. Getting prospects on to
your list is a GREAT way to keep in touch, especially with those that don’t sign
up with you right away.
You can simply create a free report on your area of choice as an incentive for
people to join your list. Even easier, you can just tell visitors that by signing up
they’ll get automatic updates on future informative blog posts.
Then as you build your list of clients and prospects, every time you add a blog
post or article, you send an email to this list and you stay front and centre in
their minds. HUGE for converting potential prospects into customers.
● TESTIMONIALS ­ this is a blog describing your service, and as such
testimonials go a long way. Obviously if you’re just starting out you won’t have
these. But as soon as you develop a good working relationship with your first
clients, ask for testimonials and PUT THEM IN YOUR BLOG… This really
boosts your authority and credibility.
Here’s a great example of a copywriter who’s incorporated these elements into her
blog:
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14
Again, something even simpler than this is more than adequate for our purposes, and
can be set up in an afternoon.
It doesn’t need to be perfect right out of the gate! It just needs to get done, and
then you can add to it along the way.
You can even outsource this and at the end of this section I’ll include a list of
resources to get this done.
The “But I Don’t Want To Create A Blog” Option:
Fair enough ­ there’s always going to be someone who doesn’t want to set up a blog,
even with all the benefits one will provide.
If you really don’t want to make one, there’s a faster option that will still get most of
this branding done for us:
A Facebook Page!
Zero cost, very fast to set up, and you can still build your brand and online identity
with just one of these. Personally I use both a blog and FB page, but for anyone that
wants to get started super fast, a FB page will cover the basics.
Your description can be a brief introduction to who you are and the services you offer.
Your posts can share relevant content AND testimonials. Plus with the popularity of
FB, most prospects will completely understand if you refer them to your FB page for
more info rather than a custom blog.
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15
Just make sure if this is a page offering your services that it’s professional and you
have filled out the “about” section completely.
So that’s your online identity or portfolio, covered in a nutshell.
It’s completely fine to set this up AS YOU’RE getting into the course itself and EVEN
after you’ve started taking on contracts.
However the reason I put it first is so you’ll actually go out and make it happen.
Creating an online identity that relates to your services will make getting top quality
clients much easier.
It ALSO makes it easier for existing clients to share the word about you. The whole
goal of this initial phase is to set ourselves up for long term success.
With a bit of setup and time investment in branding, we won’t have to be hustling for
clients long term because they will find us. Plus we make it a lot easier for prospects
to decide to sign up with us once they see how awesome we are! Saves us a lot of
time, and them a lot of hassle.
The next, very easy step of establishing our online identity is to ensure we have
affiliate accounts set up with both Warrior Plus and JVZoo.
It’s free to do both, quite simple, and as we’ll see later in the guide doing so will help
us find targeted prospects for our services quickly and easily.
Just head on over to www.warriorforum.com and then www.jvzoo.com , and follow the
simple directions to set up your free affiliate accounts.
While you’re into setting up free accounts, now is also a great time to register
accounts with JV Notify Pro and Muncheye. These will be invaluable when sourcing
prospects for our services moving forward. Again, no cost and quite simple, just visit
each site and follow the instructions to set up your account:
www.jvnotifypro.com
www.muncheye.com
Part Three – Productivity and GETTING PAID WHAT YOU’RE WORTH!
PLEASE don’t gloss over this section. It’s fundamental to the whole process. If you
want to command rates of $51­$74 per hour (or more), this is the most important part.
This will keep existing customers loyal and have new clients amazed at your level of
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16
service.
As importantly it will get you paid at a consistently high rate . It’s all about being
fair to both yourself and your clients.
For MOST of the services we provide, we’ll be quoting a price based on job
completion, not based on an hourly rate.
So to get the most bang for our buck, we need to first set our rate, then determine
how long a job will take, and base our quote on that.
For example, let’s say you’re quoting a prospect on a contract for doing promotional
email swipes for a product launch. Assume you’re going to create 5 emails, and you
know it’ll take you about 2 hours (start to finish) to get this done.
For every contract you need to account for TOTAL time spend. In the above
example, this will include reviewing the product and any sales copy. So sure, I can
whip up 5 emails in under an hour, but only AFTER spending another hour reviewing
the product and sales materials.
Now we set our desired hourly rate. Let’s say I’d like to make $75 (for a round
number) per hour. Sticking with the above example, I could quote $150 for the above
job. Might take me a bit longer, or a bit less ­ but that’s a fair starting price.
Pro Tip ­ with new clients, and ones I’d like to work with long term, I tend to lowball
a little on my hourly rate. I might knock my rate down to say $60 per hour in order to
quote at $120 on the above job.
Why? Competition, and I’ll be SURE to let the client know this is a “new customer”
discount or something along those lines.
Either that, or I’ll OVERDELIVER. Say I plan on delivering a 5 email package for
$150. With the 1st order, I’ll give them 7 or 8 emails for the same price. Clients
appreciate over delivery and for just a few more minutes of my time I stand a good
chance at locking a client in long term.
Why this makes sense: as soon as you get a long term client, you become more
time efficient when doing contracts for them. You get a sense of their style and needs,
and it takes much less time to give them what they need. So over time, your hourly
rate actually increases as it takes less time to complete a given job.
That’s why I’ll be conservative in my hourly rate with a new client, if I get a strong
sense we’ll be doing business again in the future.
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17
YOUR PRODUCTIVITY ­ this is key to be fair to yourself and your clients.
Working from a laptop anywhere in the world is great, but we still have to define work.
When you’re sitting down to perform a contract “on the clock” so to speak, you owe it
to yourself and your client to be focused.
Too many online marketers brag about how many hours they put in. Usually via long
FB posts. I wonder, does the time they spend on FB count as part of the “hours of
work” they put in?
Because to a paying client it sure doesn’t. If you REALLY want this method to work:
● So clients keep coming back
● So you MAXIMIZE your hourly earnings
● And become known as one of the leading service providers in your area:
Then when it’s time to work, it’s about 100% focus. Instead of describing how to do
this, I’ve created a quick video showing you how to achieve this level of focus when
you’re busting out contracts for premium pay:
>> VIDEO TRAINING: PRODUCTIVITY TO MAXIMIZE YOUR
EARNINGS <<
And that, my friend, is a wrap on this “Laying The Foundation” Module. Everything
you need from creating the right mindset, to your branding and online portfolio, right
through productivity so you gain the most benefit from this program.
This could become the section of this product you refer to more than any other. I hope
it is, actually, because it will mean you’re taking massive action and looking to
squeeze the very best results out of your new online service business.
RESOURCES:
Setting Up A Free Blog With Blogger
Creating A Premium Custom Blog:
How To Register A Domain Name
How To Set Up Web Hosting
How To Set Up a WordPress Blog
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18
Setting Up A FB Page:
How To Create A FB Page
Outsourcing Your Blog Creation
Outsourcing Your FB Page Creation
BEFORE MOVING FORWARD (Your Checklist For Module One):
● review the section on mindset
● review the section on your online identity
● decide whether you’ll be creating a blog, FB page or both
● review the section on productivity and UNDERSTAND why it’s critical to
ensure you get paid what you’re worth
● understand that as you move through the rest of the course and select a
service to start with, you’ll be coming back to this module to get your
blog, FB page or both completed!
MODULE TWO – HOW TO BANK BIG AS A SERVICE
PROVIDER
We’ve already covered why providing in­demand services to marketers is a risk free
way to get paid.
And shortly we’re going to dive right into 3 of the most effective ways to make that
happen. But just before we get there, time to dispense a bit of advice firmly based
on personal experience…
I’d caution against trying to become an expert in each of these areas right away.
Rather, I’d suggest selecting the one area you feel most comfortable with, OR have
previous experience in, OR are just interested in.
This will make completing contracts more fun and in turn will likely lead to you doing a
better job for clients. Meaning they’ll be more likely to keep coming back to you
over and again.
What’s fun got to do with this? Everything, that is the ENTIRE POINT of this
method. You get to do this from anywhere in the world, set your own hours, and
command a premium income just by doing something you enjoy.
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19
Believe me, there’s not much more of an empowering feelingthan getting up a bit
early, knocking out a contract over a coffee, then going on to enjoy your day.
Because you just got paid more in an hour or 2 than most people make in a full day at
a job.
But this really works best when you’re specializing in an area you like ­ it comes
across in the quality of the work you provide. Meaning your valued clients see you as
the “go to” person and just keep feeding you with contracts so you’re never stuck
looking for an income source.
Each of the services in the following modules is covered in complete detail. But I
don’t want you to get stuck narrowing your focus too much.
It’s way better to have a loyal client than to continuously chase contracts based on
your specialty.
What do I mean? Simply, once you develop a relationship with a certain client and
you consistently deliver the goods, don’t be surprised AT ALL if they ask you to
provide other related services for them.
By keeping an open mind and being willing to expand your horizons a bit,you can
have it all with this method:
● Choose whom you work with and when
● Dictate your rate based on each contract
● Never need to market your services again
For example, my biggest (current) client started off asking me for a single contract to
create a launch swipe package of emails for an upcoming product release. That
spiralled into more of the same, thanks in part I’m sure to the tips I shared in module
one.
Namely, providing the work on time, over delivery, and just being an all around
awesome guy (okay, maybe that last is an exaggeration).
But before I knew it, this same client started asking me if I could create promotional
emails for him. What would my rate be? Would I be willing?
In very short order, this SECONDARY service I began providing to this client became
worth more to me in terms of REAL INCOME than the initial service I set out to
provide.
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20
So I now provide MULTIPLE services to ONE client, and simply bill him monthly. And
you know what? It’s WAY easier to keep an existing client than to gain another one.
So by simply being open and willing to explore a different service area, I’ve doubled
my income from one client.
The Point? Keep yourself open to possibilities. Do a great job. Overdeliver.
Communicate. Perform ON TIME and ON BUDGET every single time, ESPECIALLY
with new clients.
If for any reason you can’t make a commitment, be honest. Just tell your client you
need more time, or present them with another option. Heck I’ve even recommended
OTHER service providers to EXISTING clients when, for whatever reason, I couldn’t
complete a contract in the time frame they needed it by.
And my clients respect me even more for doing so. Most times, they’re happy to
wait. You just need to be upfront. Honesty and communication is EVERYTHING in
this business, never forget that.
The skills for the high paying services we’re about to explore can ALL be picked up
in a weekend or less. Mastery will take more time, but just gaining proficiency to the
point of being paid can be had in a few hours.
Imagine the value you put on yourself when you go out and pick up ANOTHER skill
on behalf of a regular client who trusts you already. If they already like the job you do
by providing emails for product launches, there’s a really good chance they’ll like the
work you provide for them in related areas.
So keep an open mind, be willing to adopt new skills if you enjoy working with
certain clients, and you won’t ever have to chase prospects to try and sell your
services because you’ll be as busy as you ever need to be!
Pro Tip : it’s far easier, and in many cases more profitable, to maintain contracts with
a SMALLER client base than a larger one. As discussed in the previous module,
when you work more closely with one client you get a better sense of their needs and
are often able to complete high paying contracts in less time.
Further, invoicing, payment and all of those issues become much simpler with a small
stable of clients.
It’s not about getting the most clients, it’s about attracting the RIGHT ones.
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21
Lastly, just as it makes more sense to work with fewer clients, it makes more sense to
specialize in AS FEW service areas as possible.
Way easier to become a master of your craft this way. And to stand out in the crowd
as the “go to” person in this particular area. This isn’t about becoming a jack of all
trades, it’s more about becoming a specialist that everyone knows gets the job done
EXCEPTIONALLY well, each and every time.
This last point also makes marketing much easier. When prospects come to you (as
they soon will) you can explain clearly what it is you offer. Not 6 things, just 1 or 2.
The testimonials you eventually get will speak clearly as to how great you are at one
particular service area.
And when you become known as the expert in a certain service, the clients just keep
knocking at your door…
BEFORE MOVING FORWARD (Your Checklist For Module Two):
● strongly consider focusing on just one service area to start
● keep an open mind when dealing with repeat clients
● be willing to pick up new skills to accommodate the requests of loyal
clients
● consider keeping a small base of clients rather than trying to market to
everyone needing your service
● choose a service area based on your interests and existing skills to make
sure this remains both FUN and PROFITABLE
MODULE THREE – BANKING BIG WITH EMAIL SERVICES
Don’t worry, this is NOT about needing to become an expert email marketer. It’s just
providing a simple service to a MASSIVE market that’s growing every day. And the
“skill” required can easily be picked up inside of a weekend, if not less.
This is my personal favourite service  to provide, for a few reasons:
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22
● It’s VERY simple to accomplish
● There’s a huge market
● The perceived service value is huge so it offers great bang for your buck
● These contracts are usually “chunky” so you can easily charge for about 4
hours and make a nice pay day
Part One – The Service
What we’re covering here is how to get paid by providing product vendors with launch
emails they can use on their JV pages. You know the swipes that product launchers
give to their affiliates, who in turn use when they promote?
Well these days a set of quality swipes is pretty much MANDATORY for product
launchers to include as a JV promotional tool, and that’s where we come in.
Pro Tip:Most (but not all) marketers HATE writing emails. Not sure why, they just do.
By outsourcing this task they can focus on other aspects of their product launch, so
many are VERY glad to do it. Remember this important point when you get to the
point of how to close the deal, which we’ll be discussing shortly.
Let’s have a look at some examples of these “launch emails” we’ll be providing, okay?
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23
Here’s a JV page for a recent launch:
Now, we’ll check out the “Promo Tools” tab  on the top right to get a look at the
email swipes they’ve put in place:
In this case the product creators have provided 8 different email swipes their affiliates
can use to help promote the product.
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Not every product vendorgoes to this much trouble, but as mentioned above, it’s
becoming almost mandatory for product launchers to include at least SOME email
swipes for their affiliates.
Now check out this snippet from another JV page:
The JV page is live but the email swipes haven’t yet been created! Can you say
“this is where I come in”???
Normally, this won’t be the case. Most vendors will have swipes in place before they
post a JV page, so I’ll be covering how to land contracts with these vendors for their
future launches.
But when you see a page like this one, it’s like a wide open door to offer your services
practically INSTANTLY!
In other examples, some product launchers kind of drop the ball when it comes to
email swipes. Yes they’re offered, but sadly lacking. Have a look at this very slick JV
page:
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25
When you check out the sales page preview and have a close look at this JV page,
it’s quite obvious the product creators have SPARED NO EXPENSE on copywriting.
Yet when you click the tab for “email swipes and tools”, this is what you get:
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26
One hopelessly long email swipe with 4 subject line options. This simply doesn’t
jibe with the quality presented in the JV and sales pages. Meaning this product
vendor is ripe for approaching BY YOU for their upcoming launches. And I’ll go
through exactly how to do that just a bit further down…
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27
Now that we know the service we’ll be providing, let’s cover how to acquire the
necessary skills to get the job done.
Part Two – The Skill Set
Becoming proficient at creating launch swipes for product vendors isn’t hard to do.
Let’s break down the elements involved:
● Getting to know the product
● Reviewing the sales materials (mainly sales and JV pages)
● Creating relevant promotional emails
The more familiar you are with the IM scene in general, the easier (and faster) it will
be for you to get a handle on the product.
For example, if the product centers on FB ads to drive traffic to affiliate offers, there’s
a good chance there’ll be elements about ROI, getting targeted clicks, and finding
relevant high converting offers.
Getting To Know The Product:
The bottom line here is to do your homework. It may sound mundane, but it actually
saves a TONNE of time once you do a thorough review of the front end product.
Go through it, take notes, and highlight BENEFITS to the end user. Once you’ve done
this you’ll find that creating the emails themselves is really pretty easy.
Review The Sales Materials:
JV and especially sales pages are GREAT tools for crafting winning emails. Consider
the fact that many product vendors invest good money in professional copywriting for
these pages.
Once you really digest a product’s sales and JV pages you’ll often find the emails
practically write themselves.
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28
Headlines, sub­headlines and bullet points in these letters can ALL form the basis for
subject lines and calls to action in your emails.
Your goal when reviewing the sales page is to take note of any and all headlines and
sub­headlines, bullet points and any phrases that really highlight a benefit. These will
become the “skeleton” for your email series.
The added benefit to incorporating elements of the sales materials into your emails is
it helps them convert much better. When someone reads an email, then clicks
through to a sales page and is greeted with THE SAME BENEFITS for a second time,
it reinforces the initial message.
Creating Relevant Promotional Emails:
Often the only challenging part to this is coming up with subject lines. While the sales
materials you’ve reviewed should give you plenty of great ideas, sometimes you’re
going to want some fresh angles. For that, I highly recommend the following 2
(completely free) online tools:
Just visit http://www.portent.com/tools/title­maker and give it a spin. Enter just one or
two keywords for your subject and hit the arrow icon. To get a completely new title /
subject line, hit the (now circular) arrow. You can do this indefinitely.
What’s Great About This Tool: it tends to spit out relatively short, highly interesting
subject lines. It uses a lot of specific and attention getting references, meaning the
results stand out from the crowd.
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29
Of course you don’t have to use any of these subject lines as written. Personally
when I’m stuck for a headline or subject line I’ll use Portent’s as a guide.I rarely use a
subject line as given, but often take a phrase or interesting word or two and build a
subject line around that.
Next we have:
You can check this one out at:   http://imhv.com/headlinegenerator.php
This is the best headline generator I’ve ever used, free or paid, and it’s free.
It requires a lot more input from you. But you’ll have everything you need once you’ve
been through the product and sales materials.
Many of the headlines this generates are too long for conventional email subject lines,
but as with Portent’s, you can change anything you like.
You’ll get very fresh, highly unique subject line ideas and A LOT OF THEM.
As to creating the emails themselves, once you have the “skeleton” in place
(headlines, sub­headlines and benefits from the product and sales materials), creating
the emails is pretty painless.
In fact in MANY cases you can use a rough template, although I’d suggest changing
up the format from time to time.
Here are the elements each swipe needs to contain:
● Subject line (obviously)
● Introduction that points out a common problem, issue or frustration that
the product solves
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● The key benefit to the end user once they get the product
● One or more calls to action
● PS statement (optional ­ I use them in some emails but not all)
If you make sure to include each of these elements in your emails, you’ll have all the
bases covered.
Provided you’ve done your due diligence when reviewing the product and sales
materials, the swipes you create will be highly relevant and convincing.
To make things EVEN easier, I’ve created a video for you walking
through EXACTLY how to create email swipes for a product launch
from start to finish:
>> VIDEO TRAINING: HOW TO CREATE PRODUCT
LAUNCH EMAILS <<
MASTERING THIS SKILL INSIDE OF A WEEKEND
First, if you haven’t watched the video just above, do it. I didn’t just make it for
fun, and it will guide you through a whole lot of the process.
But we’re going to assume you’ve never written a promotional email in your life.
AWESOME! Fresh blood…
In fact if you’ve never written a promo email before, you actually have an advantage.
You’ll have no bad habits to change, nor pre­conceived notions as to what makes a
quality set of emails for a product launch.
Remember the service we’re offering here: creating launch emails that product
creators can include on their JV pages, which will in turn be used by affiliates that
promote the product.
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STEP ONE:
Have a look at a range of ACTUAL EXAMPLES of launch emails. While there’ll be a
lot of variety in terms of quality, there will be even more similarities.
Here’s where to get UNLIMITED sources of launch emails:
JV Notify Pro is one of the premium product
launching platforms online. You’ll need to register an account but this is free and quite
easy to do. Once registered, you’ll instantly have access to information about all
product upcoming launches that are registered on this site.
Once you have an account, just click on the “Community Forums” tab on the top left
of the page. From there, navigate to “New Launch Announcements” and select
“Internet Business and Marketing”.
You’ll get a screen similar to this:
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Every one of those entries is for a product launch. Click on any of them for details,
and you’ll get a brief description of the launch ALONG WITH a link to the JV page.
And that’s where the gold is! Let’s have a look at one of the above as an example:
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When you select any of the launch entries from the new launch announcements
screen, you’ll get a brief description similar to the above.
Each description will have a link to the JV page if one has been set up. So once you
click on the link, you get full access to the product’s JV page and can have a look at
the launch swipes the product creator has put together.
Here’s what we get when we check out the JV page for the launch above:
And that’s just from ONE upcoming launch. You can literally get your eyes on an
unlimited number of launch emails with this one platform alone.
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Pro Tip:in some cases, you’ll find JV pages with either no swipes, or a dead link, or a
message saying “swipes coming soon”. Take note of these pages and the people who
set them up! They can be excellent people to market your services to, as we’ll cover
in the section on finding clients just below…
The next site to visit  to get some great examples of launch swipes is:
Munch Eye is another premium platform for product creators to post their launches. I
won’t go through the step by step here as it’s extremely easy to navigate. Right on the
homepage is a listing of upcoming launches.
Click on any of them and you’ll again find a brief description, with a link to the JV
page. And as above, in many cases these JV pages will have email swipes for you to
review.
Of course there are also DOZENS of launch groups on Facebook, but we won’t
need those just yet. They’ll come in to play when we’re looking to market our services.
The reason I recommend the above 2 platforms is that these are where serious
product launchers make sure their products are listed.
And the more serious players tend to have bigger budgets, so the JV pages and sales
pages tend to be pretty slick, and many will have email swipes in place already.
STEP TWO: Okay, I’ve got access to dozens of launch emails. Now
what?
Great question! Open up a google doc or whatever word processing software you
prefer. Start copy and pasting in subject lines from every one of these emails.
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Next, scan through the bodies of these emails. Pretty soon you’ll notice a pattern,
similar to the one I mentioned earlier.
MOST promotional emails will contain similar elements:
● Subject line (obviously)
● Introduction that points out a common problem, issue or frustration that
the product solves
● The key benefit to the end user once they get the product
● One or more calls to action
● PS statement (sometimes but not always)
Now you can simply start creating a template to follow. A brief introduction that
highlights a problem or pain trigger. The key benefit of the product you’re promoting
or HOW it solves the problem. And 1 or 2 calls to action ­ you’ll find many excellent
examples in the emails you’ve reviewed from the JV pages.
Once you have your own template, writing these emails is a breeze! Armed with the
sales materials for the product in question, you’ll have all the compelling phrases you
need for subject lines, benefits and calls to action. The rest is merely tying things
together.
One caution about templates: Don’t get married to them. While they certainly make
writing emails fast, if every single email you create looks and reads the same, they’ll
lose effectiveness as part of a swipe package.
So change it up a bit. Make some emails longer, others shorter. Write some in a more
relaxed, conversational style and others in a more hypey, hard hitting style.
Again, just refer to the video earlier in this section where I walk you through
EXACTLY how I set up a package of swipes for a product launch from start to finish.
Okay there’s NO WAY mastering this skill has taken a weekend yet,
right? Maybe an afternoon or ¾ of a day if you were taking it easy.
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STEP THREE:
So what next? PRACTICE. Pick one product, preferably one with a great JV page
that has a sales page preview on it. Ideally a product that you know something about
so you don’t need to worry about getting a review copy at this stage.
Then using everything we’ve covered in this section, sit down and write 5 promotional
emails. If it helps, write them using different “angles”. For this I mean create each to
appeal to a slightly different target market.
Let’s say the product you’re choosing is about ranking videos on YouTube. Who
would this appeal to?
● Affiliate Marketers
● People Needing Traffic
● CPA Marketers
● List Builders
● Video Marketers
Once you have a few different “angles” or target markets to write to, you get a lot of
focus to craft unique emails to each niche. And product vendors LOVE this, as it helps
them reach a broader affiliate base.
Pro Tip:For your “practice”, choose an actual product from one of the launch
platforms above that DOESN’T have any JV swipes in place. This will kill 2 birds with
one stone, as you’ll be able to showcase to a potential client just how good you are.
More details in the “Finding Clients and Closing the Deal” section just below…
CONGRATULATIONS! Once you’ve completed this exercise (and just reading
about it doesn’t count), you will have gained the skill of creating promo emails for
product launches.
And as we’re about to discover, there’s a HUGE market for this service and it’s easy
to make a great income providing it.
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Part Three: Finding Clients And Closing The Deal!
Ahh, we’ve arrived at the best bit:  the TIME TO MAKE MONEY BIT!
As mentioned, there’s a MASSIVE market for this service and I’m going to show you
exactly how to tap into it.
Step One: Find The Players
Our target market is simple: product creators. More specifically, those that have
posted their upcoming launches in the launch platforms.
JV Notify Pro and Muncheye, as mentioned above, are the best places to start. But
there are SO MANY other places to look, and you’ll find these on Facebook.
Do a FB search for “JV Groups”. You’ll get boatloads of results. Some of the more
reputable follow:
https://www.facebook.com/groups/IMEliteJV/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/639231032841904/
https://www.facebook.com/groups/Productlaunches/
https://www.facebook.com/groups/jvpartners/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/322093087967522/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/jvalert/
https://www.facebook.com/groups/TheRealJVGroup/
https://www.facebook.com/groups/warriorjv/
There are many more. A lot are simple to join, others require approval. This usually
takes just a few hours. Click the links above, and get into these groups. Combine
these sources with JV Notify Pro and Muncheye above and you have yourself an
UNLIMITED MARKET of product vendors to approach with your service.
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The FB groups listed above MAINLY are advertising platforms for product launchers.
So as you scroll through, you’ll find launch details and JV pages for upcoming
launches.
These are the players. OUR target market. Product creators with launches
scheduled. With or without email swipes in place already. In either case, this is a
SUPER RIPE market to approach. Here’s how:
First, begin with a spreadsheet where you simply list the details of upcoming product
launches, as found in the above resources. Include the following information:
● Name of vendor
● Name of product
● Date of launch
● JV page URL
● contact information for vendor
On MOST JV pages the product creator will include multiple forms of contact, such as
FB and Skype. These are key.
NEXT, sift through your results in terms of urgency. Top of the pile should be any
launches that are scheduled that DON’T yet have email swipes on the JV page, or a
link to swipes that goes nowhere, or a message along the lines of “swipes coming
soon”.
These are the product creators with their backs against the wall, and they know it.
They’ve got a launch scheduled. They are (believe me) crazy busy doing way more
things than they can handle. Most would WELCOME an approach from someone
such as yourself to take a key task off of their hands.
And because their backs are against the wall, price is the LAST thing on their mind.
They know they need swipes. They’re dreading getting them done. This is your
opportunity.
Next in the pile is a list of upcoming product launches that indeed do have swipes in
place. These can be further divided into 2 sub­categories:
● Products that have a solid selection of email swipes
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● Products that have a weak selection of email swipes
Obviously, next on our hit list will be vendors that have what we consider a weaker
selection of swipes.
But under no circumstances is it EVER cool to tell a vendor you think their
swipes are below average. This will do nothing to help you win a contract.
We’re not here to judge, just to gain clients!
Then the 3rd set of vendors on our “priority” list will be those with upcoming launches
that have a solid selection of swipes already in place. All groups are valuable to us.
Now that we have a market of prospects in place, let’s cover how to close the deal.
At this stage it’s a great idea to review the information covered on mindset in
Module One. Go on, do it. It’s FANTASTIC review and the few minutes it will take will
be well worth the effort.
Because provided you’ve mastered the skill set as described above, you are now the
best person for this particular job. And you need to believe that, in no uncertain
terms. As long as you believe it, the prospect you approach will tend to believe it as
well.
Let’s reconsider the value of what we’re offering here. This is not some
insignificant service. We are CREATING value for many concerned parties, namely:
● The Product Creator, who has likely busted his or her butt to put together a
very effective product designed to help a certain audience
● The Affiliates, who stand to make considerable commissions promoting this
product, provided they have the tools to help them do so
● The Customers, who stand to benefit immensely from this particular product
but can only do so if the marketing message reaches them
So make no mistake, this service offers unparallelled value and can impact, quite
literally, thousands of lives. Once you understand the scope, you’ll have a better
mindset when it comes to promoting your service.
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Step Two: Closing The Deal
Okay, now we’ve got in front of us a spreadsheet with our target market and all the
necessary details.
START with the urgent list: those vendors that have launches scheduled but no
swipes in place. Reach out to them as follows:
Use either their skype or FB details on their JV page. If on the rare occasion these
aren’t included, sign up to their JV list and reply to the welcome email you receive.
You won’t have to do this often, because most vendors are happy to hear from their
affiliates and include relevant contact information.
If approaching via FB, no need to send a friend request. You can still PM them. If
approaching via Skype, you need to send a contact request first. DO NOT JUST
SEND THEM THE STANDARD SKYPE “PLEASE ADD ME AS A CONTACT”.
ENTER SOMETHING SIMILAR TO THE FOLLOWING:
I have a question about your upcoming product launch…
That will get their attention. And yes indeed you DO have a question about their
upcoming product launch. When they get back to you asking what you’d like to know,
you make your pitch. And it can go SOMETHING like the following, but I’d HIGHLY
ENCOURAGE you to put this into your own words (you can use something similar to
this following script when reaching out via FB chat as well):
“Hi [name]. I see you’re launching your XYZ product on [Date]. Checked out the JV
page and this looks like a solid product.
Couldn’t help noticing you don’t yet have JV swipes on the page, and wondered if
you’d like some help with that.
I specialize in creating high converting email swipes for products just like yours, and
would welcome the chance to discuss this further.
I understand you must be very busy at this time and would love to help lighten your
load so you can focus on more important aspects of your launch.
Looking forward to hearing from you!”
That’s it for the 1st contact, quick and simple. Only after you get a reply can you get
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41
down to the business of finding out what they want, what you can offer, and settling
on an appropriate fee.
Make no mistake, this is a numbers game. You’ll likely need to contact a number of
vendors before striking a deal. Which is totally fine, because as you’ve already
discovered there are an unlimited number to choose from!
The next set of prospects to contact are those that have swipes in place, but let’s
face it, they’re not that great. Same approach as above. But instead of mentioning
they don’t yet have swipes, just customize it a bit. Ask if they’d like a broader
selection of swipes to attract as wide an affiliate base as possible.
The final set of prospects to contact are those that have a great set of swipes in
place for their upcoming launch. While we may not do business with these folks right
away, these are EXACTLY the type of people we want to deal with long term.
Because they understand the VALUE of having a solid collection of promo swipes in
place. So it makes sense to reach out to them as well. Consider a script something
like the following, AGAIN CHANGING TO PUT IN YOUR OWN WORDS:
“Hi [name]. I see you’re launching XYZ on [date] and am very impressed with your JV
page. The product looks exceptional.
Am especially impressed by the quality of the email swipes you’re providing for your
affiliates. I specialize in creating high converting swipes for product launchers in your
niche.
Would welcome a chance to provide a quote for my services for any of your upcoming
launches. I offer a generous discount to first time clients and my turnaround time is
second to none.
Thanks for your time and best wishes for your launch!”
That is what we call “planting the seed”. No we may not hear back right away. And
no we’re not doing business with these vendors tomorrow. But these are the types of
clients we wish to slowly and steadily attract to our business, because they get it.
Now, this part may shock you … Once you hear back from a prospect after
sending one of the above messages, the deal is practically done. They may not
realize it, and you may not believe it, BUT: if they’ve taken the time to reply, they’re
interested, bottom line. From here it’s strictly a matter of negotiating. Here’s what you
need to find out:
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● approximately how many swipes they’re after
● if you can get product review access (draft copy is fine)
● if you can get sales page access (again, draft copy is fine)
Be ready with suggestions. I’d suggest no less than 5 emails as part of a promotional
package. Tell them this will cover the widest possible range of niches and appeal to
as wide an affiliate base as possible (which is, face it, what they want).
Next, calculate your rate. Detailed review of the product and sales material should
take no more than 2 hours. Crafting 5 winning swipes, another 2 hours. So if you are
aiming for $50 per hour, quote $200. If you’re after $75 per hour, quote $300. And see
what they come back with.
Remember this isn’t about low­balling or discounting. But for a first time client it’s
always nice to OVER DELIVER, so if you agree on a price for 5 swipes, give them 7
or even 8 for no extra charge. Good chance you’ll have a client for life if you do that.
But Mark, what if they want samples of my work or testimonials? No
problem! Remember that blog and/or FB page we set up earlier on? That’s the first
place we send them.
And at this stage, if this is your first ever potential client and you have NO SAMPLE
work to share, go make it for them!
That’s right: grab every detail you can from their JV page and ask them for review
access to their product so you can give them a customized sample.
Then using what you’ve already learned, knock out 3 sample promo emails.
And make them the best damned emails you’ve ever written. This is your FIRST
EVER portfolio.
Then send those over and say you’re so impressed with their product that you wanted
to give them a CUSTOMIZED sample of the type of work they can expect from you.
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I can tell you beyond a shadow of a doubt 90% of product launchers that have come
along for the ride this far will snap you up and think you’re doing them a favor. And
you know what? You are!
At this stage you have everything you need to CRUSH IT as a
provider of launch email swipes for product vendors.
● You understand the service
● You know EXACTLY how to master the skill
● You KNOW where the market is
● You know HOW to approach prospects AND negotiate with them
Pro Tip:Never let the reputation of a marketer intimidate you from approaching them
with your services. Just because a product creator has great sales copy and a flashy
JV page doesn’t mean they don’t need what you’re offering.
In my experience, in many cases some of the most flashy launches have a mediocre
selection of swipe emails. And if these vendors are spending the big bucks on
professional copy, they won’t be too concerned about dropping a few extra dollars on
high quality emails that will boost their sales even more.
From here, all you have to do is literally go out and do it. Everything’s
been covered. Just make sure you’ve done your homework. Spend the day or day
and a half to dial in this skill set.
Then understand this is a numbers game. Many prospects WON’T get back to you.
Others will. And the ones that do will be KEENLY interested in hiring you.
This is a HOT market. It’s growing EVERY SINGLE DAY. Completely untapped. My
absolute FAVOURITE service area, for good reason.
GO ON AND GET SOME!!!
RESOURCES:
Portent’s Content Generator
IMHV Headline Generator
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http://v3.jvnotifypro.com/account/
http://muncheye.com
https://www.facebook.com/groups/IMEliteJV/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/639231032841904/
https://www.facebook.com/groups/Productlaunches/
https://www.facebook.com/groups/jvpartners/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/322093087967522/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/jvalert/
https://www.facebook.com/groups/TheRealJVGroup/
https://www.facebook.com/groups/warriorjv/
Elements Of A High Converting Email:
● Subject line
● Introduction that points out a common problem, issue or frustration that
the product solves
● The key benefit to the end user once they get the product
● One or more calls to action
● PS statement (sometimes but not always)
BEFORE MOVING FORWARD (Your Checklist For Module Three):
● Review the service of creating promo swipes for product launches
● Review the training video on how to create these promo swipes
● Understand the skill set
● Review how to master this skill set in less than a weekend
● Set up your spreadsheet of prospects
● Contact prospects in order of priority as outlined above
● Negotiate deals as outlined above
Most importantly: if you decide to pursue this service area, go back and update
your blog and / or FB page with relevant articles, posts and information about
this sub­niche to add to your credibility and authority.
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MODULE FOUR – BANKING BIG WITH PRODUCT REVIEW
SERVICES
Just before we dive into the second method to bank big with services, a brief note on
why the previous module was so in depth.
Regardless of which service area you choose to start with, learning the art of creating
effective email swipes is a priceless skill.
Once you can write solid emails promoting products, you’re well on your way to
mastering the art of creating short sales copy as well.
So whether or not you ever pursue the method in the last module as a money making
venture, it’s well worth at least going through that training and picking up the basics of
writing email copy.
It practically forces you to become excellent with headlines, subject lines, calls to
action and everything related to boosting conversions. And when your services boost
a client’s conversions, you’ll always be in demand.
Moving on, let’s discover another HUGELY UNTAPPED service area, namely
that of providing product reviews for blog owners.
Part One – The Service
In this section we’ll discover how to get paid well by providing simple product reviews
for those that promote affiliate products with blogs.
I really like this service area because it’s largely under­serviced yet there’s a lot
of demand, so opportunities to cash in here are everywhere.
A quick look around the IM space and you’ll find this is a very large market. And is it
growing? You bet. Why?
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Because more and more serious affiliates realize the need to stand out from the
crowd and offer more value to their audience. So more affiliates are offering product
reviews as part of a blog, to convey more value.
Don’t get me wrong: the end game of this for the affiliate is to make more sales and
commissions. But by going the extra mile and providing detailed product reviews,
these affiliates tend to convert at a much higher rate.
I’ve seen certain blog owners convert at over 40%, even when selling more than 100
copies of a certain digital product. These kind of stats are very impressive, and hard
to duplicate by any affiliate marketer who is only promoting by emailing his or her list
without any sort of review.
The thing is, reviewing products takes time all by itself. But crafting a well thought out
review that promotes a product can be a hard task for a blog owner who is focusing
on dozens of different things. And “hard tasks” usually take a lot of time.
So here’s where we step in! By offering our product review service to blog owners, we
save them a lot of time and hassle, and command a more than fair price for our
service.
Here are just a few examples of product reviews for IM products you can find in
current review blogs online:
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48
As you can see from the above images, there is a lot of variety in product review
length and style from one blog owner to the next.
Many blog reviewers, like the ones above, will further include a video with their blog
post. Sometimes an interview with the product creator, sometimes a walk through of
the product in question. Don’t worry, this service ISN’T about creating videos
(although by all means that’s an option for anyone who enjoys video marketing)!
The point here is TIME SAVINGS. This is what we are selling. These serious affiliate
marketers are already investing a lot of time in creating videos, reviewing products,
etc. And much as many affiliates prefer not to write their own emails, many bloggers
welcome the chance to outsource the creation of their review posts.
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I know this because I’m doing it for a super affiliate with a highly successful blog
review site. And sure as this individual was keen to outsource this task to a specialist,
others are looking to do the same.
Part Two – The Skill Set
Mastering review posts for product reviewers isn’t that tough, especially if you decide
to learn the art of creating promo email swipes covered in the last section.
Again, let’s break down the elements involved:
● Getting to know the product being reviewed
● Reviewing the sales materials, such as sales pages, JV pages and any email
swipes already created by the vendor
● Crafting punchy, objective reviews that build credibility for the reviewer while
highlighting the benefits of the product
Important note: once we gain clients in this area, it’s NOT our job to decide whether
we think the products they promote are worthy or not.
This decision all comes down to the client, and they’re building their reputation based
on promoting products THEY feel are worthy. Even if you’re not 100% sold on the
product in question, you can’t know their audience like they do. If they’re supporting a
product it’s for a very good reason, and quite often the reason is the product will solve
a need for their particular list or audience.
So to be good at this service, we simply need to leave any judgement at the door and
tackle the project with enthusiasm!
Getting To Know The Product:
This is EXACTLY as we discussed in the module on creating email swipes, but we
shall review for anyone who’s jumped straight to this section!
Go through the product to get an overall sense of what it does for the end user. Take
notes and HIGHLIGHT BENEFITS. Determine beyond a shadow of the doubt the
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main target market this product is directed at. Is it designed to help list builders,
people seeking social media traffic, etc…
Review The Sales Materials:
Again, similar to the type of homework we’d do if creating launch email swipes. Recall
that (often) product creators devote good money to solid sales copy, so don’t discount
the valuable intel you can get from these materials.
Especially take note of ALL headlines, sub­headlines, bullet points and calls to action.
These will be critical in forming the “skeleton” of your product review post.
A note on getting review access:the VAST majority of affiliates with their own
review sites take their reviews quite seriously, so will have access to the product. It’s
100% required for anyone creating a serious review video, so simply ask your client
for review access.
And yes, there will be times when your client doesn’t have review access. Remember,
no judging! You have 2 options at this stage: attempt a review using just the sales
materials. But far better is to contact the product vendor directly and ask for access.
In the majority of cases, when you explain the reason, you’ll gladly be given a review
copy.
Creating Great Blog Post Product Reviews:
The first step here is to simply get a sense of what existing product reviews look like.
Fortunately, there’s no shortage of such review sites out there.
Do a Google search for “IM product reviews” and you’ll get results similar to the
following:
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Obviously your results will vary based on your location and personal search history,
but you’ll have no trouble finding plenty of such sites. I’ve highlighted a few in the
image above that have plenty of product reviews.
You can also use the following search terms:
● IM product review blogs
● IM product reviews
Just don’t overdo this homework step, okay? Point is to simply get a sense of what
existing product reviews look like so we can understand the structure.
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Similar to promo email swipes, product reviews (good ones anyway) will always
contain a few essential elements. These are:
● a compelling headline
● a BRIEF description of the product and the market it’s targeted towards
(although this second part can be implied, especially if it’s a general make
money online product)
● benefits to the user
● OPTIONAL ­ a rating or personal opinion from the reviewer
The “optional” 4th point will be client dependant. Some blog reviewers choose to rate
a product and/or give a personal opinion. Others skip this step, and by doing so
basically are telling their audience that by including the review that they support the
product.
Rather than expect you to piece together these elements all by yourself, I’m including
a video where I’ll share my screen with you and walk you through EXACTLY how I
create a product review post for a blog, from scratch.
This is my personal method and after months of experimentation, the one I find most
effective in terms of the time I spend and the conversions these reviews get for my
clients. Feel free to modify YOUR method in any way, but definitely review the
following video to see how easy it can be to come up with great product reviews:
>> VIDEO TRAINING: HOW TO CREATE PRODUCT
REVIEWS FOR BLOG POSTS <<
MASTERING THIS SKILL INSIDE OF A WEEKEND :
First you’ve got to spend a bit of time going through existing product review blogs
as outlined above, to get a sense of what successful product reviewers post. This
won’t take any more than an hour.
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Second, watch the video training above to see exactly how to put together a solid
product review. Take notes and review what tools you’ll need to make it happen.
These are:
● Review access to the product
● JV page and any tools, especially email swipes if available
● Sales copy or draft
Just as a subject line is critical for getting emails opened, great headlines are
the keys to high converting product review posts.
So remember the additional tools used to create great headlines, namely:
● Portent’s Content Idea Generator
● IMHV Headline Generator
And a third tool at this point, which can be SUPER HELPFUL in crafting great bullet
points, depending on the type of product review you’re creating, is:
You can check out the bullet point generator, ANOTHER FREE ONLINE TOOL, by
following this link.
Now, you should consider the above tools as aids, BUT NOT CRUTCHES, when
forming the skeleton of your review posts.
The best headlines and benefits you can use will come from a combination of your
knowledge of the product, any tools on the JV page and most importantly the product
sales copy itself. You might be able to “kind of fake it” short term by short cutting with
just these tools, but that won’t lead to long term success.
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To truly master this skill and get GREAT clients that want LONG TERM CONTRACTS
WITH YOU, you’ve got to use the product and existing sales tools. By using these,
you can personalize the benefits and write unique reviews that stand out from the
crowd and make you a valuable service provider in this niche.
Okay, so by this stage we’ve gone through several examples of existing product
review blogs or sites. We know what tools we’ll need. Maximum time spend so far?
Maybe 2 hours.
Here’s where the rubber meets the road: practice! And I’m going to lay out
EXACTLY what you need to do.
Write, from scratch, 3 blog style product review posts. That’s it. But you can’t skip this
step. It’s not only vital to mastering the skill, but ALSO serves as a way to build your
personal portfolio which will make it much easier to sell yourself as a service provider
in this area.
First, your review posts.
Dig through your hard drive and / or Warrior Plus and JVZoo account purchase
history. Pick 3 products you’ve purchased (come on, I KNOW you’ve bought at least 3
products before this one…)
You’re going to create a killer blog review post for each of these 3 products. You’ve
already got product access, so that bit’s easy.
Remind yourself of what the product is about and its key benefits by going through it.
Then, check out the sales page. Copy the link to this page, it will be helpful in creating
your review.
Finally, see if you can find the JV page for the product as it can also be incredibly
helpful, as already mentioned. If you’re a registered affiliate with W+ or JVZoo, this
will be easy. If not, you may have to do a bit of Google searching to find this page.
Either way, assemble the tools.
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55
Referring to the notes above and especially the training video, create a product
review for EACH of these products. I’m giving you 6 hours to do all 3, which is about
twice as long as it takes me.
By now you’ll have spent one whole day mastering this skill, and provided you
actually do it, you’ll have this skill dialed in and be able to market your service with
confidence.
So what do I do with this entire extra day I now have on my hands, Mark?
Fantastic question! Build your portfolio, of course!
Remember that blog we set up earlier? Well, if you decide that THIS SERVICE is
the one you’re going to be using to earn with, then you SIMPLY upload these reviews
to that particular blog.
Customize the blog a little bit to make it obvious to any visitors that you’re in the
business of creating amazing product reviews for bloggers.
Set up a “samples” tab or page and just paste those 3 reviews that you did for your
homework  right into that blog.
Now you’ve both mastered this skill AND created an online portfolio in a single
weekend. Cool, right? I know…
CONGRATULATIONS! Once you’ve completed this exercise (and just reading
about it doesn’t count), you will have gained the skill of creating product review
posts for affiliate marketers with review sites.
And as we already know, there’s a HUGE market for this service and it’s easy to
make a great income providing it.
Finding Clients And Closing The Deal!
See how easy that was? Now let’s go get some clients and make some cash!
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Step One: Find The Players
As mentioned, this is a huge market that’s highly underserviced. How huge?
Recall that search we did earlier looking for samples of blog product reviews. Well
that’s a great start. Get back there and you’ll find all KINDS of bloggers reviewing IM
products.
Because there are literally so many prospects out there, at this point it’s smart to start
a spreadsheet once again. Very simple, just including the name of the prospect, the
url of their site, and the dates you both contacted and followed up with them (more on
that in just a bit).
Here’s a GREAT underground source of prospects for this service: super
affiliates. Many top affiliates, the ones that make boat loads of sales, have review
blogs in place (which is a key reason why they do so well). Let’s find them, shall we?
Here’s how:
Head on over to  www.jvzoo.com
From the top menu bar, hover your mouse over “MarketPlace”. From the drop down
menu, select “Top Sellers”.
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Here you’ll see a list of today’s top selling products. On the right, you’ll see a link
called “Affiliate Details”. Click on that.
In many cases top selling products will have an affiliate contest going on. And there’s
this pretty blue button right on the page that says, “See the affiliate contest”:
Click that pretty blue button, and BAM you’re presented with an updated leaderboard
of who the top 10 affiliates are that are promoting these best selling products.
Dollars to doughnuts a few of these premium affiliates have review blogs. Do a little
Google search and find out. Takes SECONDS. Add these prospects to your
spreadsheet.
Pro Tip:if you’re not sure how to contact these affiliates, there’s a super easy way.
Just do a google search for the person’s name followed by “jvzoo”. For example:
Bob Jones jvzoo
If this person has listed products on jvzoo in the past, you’ll get a result with their user
profile. Now, go back into JVZoo and under “affiliates” click “find products”. Enter the
person’s name EXACTLY AS STATED IN THEIR JVZOO USER PROFILE, in the
“keyword” search box:
Once you enter their name as described in their profile, you’ll get a list of their
products. And beside each product is a handly little email icon that you can use
to send them a pm from within the JVZoo system. PRICELESS.
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Now you are able to contact any top affiliate you wish, with a pm within JVZoo. Add
these names and their contact info details to your spreadsheet.
THIS SAME PROCESS CAN BE DUPLICATED WITH THE WARRIOR PLUS
PLATFORM:
Start  by logging into  www.warriorplus.com
First thing you’ll see is a list of today’s top selling products, for example:
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Just pick any product, or better yet several. Check out the username of the product
creator, listed in bold right under the product title.
Next, under your affiliate account, click the “offers” tab at the top. Then enter the
creator’s username under the search field “vendor name”. BE SURE to select “launch
date” in the sort by field.
This will bring up the most recent product by that vendor, the one that is on the top
seller’s list. Click on the product name on the left hand side of the column, as follows:
This will bring up the affiliate information page. And if there’s an affiliate contest with
leaderboard for most sales, you’ll be able to view that page by clicking under the
contest information.
And what you’ll have in front of you are the affiliates that are making the most
sales for one of the most successful launches of the day. THESE prospects are
pure gold.
The affiliates on this leaderboard will be listed by their Warrior Plus username, which
is by default the same as their Warrior Forum username. And you know what you can
do within the Warrior Forum?
You got it! Private message any other member. So once you do a brief search of the
names on the leaderboard, you’ll quickly discover which of them have their own
product review sites. Add these names to your spreadsheet of prospects.
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You might be wondering why at this point I’m suggesting targeting affiliates who are
on top of the product launch leaderboards. The reasons are simple:
First, many of the more successful affiliates have review sites or blogs in place ­
that’s one of the key reasons for their success.
Second, successful affiliates often have more than one thing going on in their online
business. Many are product creators as well. Others run membership sites, CPA
campaigns, and multiple other channels to drive income.
To put it simply, they’re both BUSY AND SUCCESSFUL. And busy, successful
marketers are REGULARLY looking for ways to outsource certain tasks of their
business, so they can continue to grow.
There’s still ANOTHER great source of prospects for this service, and they are
really easy to find. One of the other massive search engines is our friend here, and
that’s YouTube.
All you do is head on over to YouTube and search for a super hot selling IM product,
followed by the term “review”. I’ll use a recent example:
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You’ll get tons of results, based on the popularity of the product. You know something
a lot of video marketers have?
Review blogs. Meaning, they’re qualified prospects for us.Go ahead and click on
any of the results for your search in the 1st 2 pages, and you’ll soon see which of
these marketers have review blogs.
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So at this point you have 3 massive sources of affiliate marketers that have product
review blogs.
These are the players. OUR target market.
So start your spreadsheet. List the affiliate name, blog url and their contact
information. For each of these affiliates, you should have at least 2 ways to contact
them:
● For affiliates you found through W+ or JVZoo, you’ll have their user name
● For affiliates you found on YouTube, you can contact them directly through
YouTube
● For BOTH groups, you can also reach out to them through their blog
JUST PLEASE DON’T simply leave a comment on their blog! Take the time to find
their contact information and then either email or pm them, depending on the
information they provide. Much better chance of getting a solid response that way!
Step Two: Closing The Deal
Now that we have a list of prospects, time to reach out. Always best to do this in your
own style, but I don’t want to leave you hanging. So remember, be professional and
do your homework first.
Check out their blog so you know what they’re up to. And your “pitch” should always
be professional and flattering. Make sure you compliment their blog, and if this is the
case, let them know you’re well aware how successful they are with their promotions.
Then just tell them what you’re offering. Here’s a ROUGH example of a template to
use, butI highly suggest you personalize this, put it in your own words, and of
course modify each time you approach a new prospect:
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“Hi [name]. I’ve seen your review blog often and have to say I’m very impressed with
the quality of your reviews.
I also understand how much time creating these reviews takes, and how busy an
affiliate as successful as you must be.
Just wanted to reach out to let you know that I specialize in creating personalized
product reviews for successful affiliates such as yourself.
My rates are extremely reasonable and my work is of the highest standard.
So when you’re ready to consider outsourcing some of this work so you can focus on
other more important aspects of your business, I’d welcome the chance to discuss
this further with you.
Again, love your site!”
[Your name and contact details]
As with anything else, this is purely a numbers game. Some affiliates are ALREADY
looking to outsource this stuff and just haven’t found the time to look for people with
the skills.
Others may still want to do it themselves. The more people you contact, the more
chances you’ll have to offer your services.
This is one service area where having more active clients is a very good thing.
Why?
● First, you can only charge so much per review
● Second, many affiliates promote the same products at the same time, which
means…
Once you have a stable of clients in this area, you’ll be able to make more income
without putting in much extra time at all.
More than one affiliate will be promoting the same product. So when you have
numerous clients all promoting the same stuff, you only have to do the product
research once.
Then just CUSTOMIZE your review posts based on the style of each client you have!
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In this manner you can charge a VERY reasonable fee to each client, while still
getting paid a great rate for providing the service.
Obviously the key is to give each client a PERSONALIZED review. If you get lazy
and simply copy­paste the same review to multiple clients, you’ll soon have no
business whatsoever. But that really doesn’t even need saying, does it?
As with the previous module, this initial contact is simply planting a seed. If you don’t
hear back for a few days, try contacting the affiliate again with the alternative contact
info you collected for them.
And when you do hear back, be ready to discuss what it is you do, how it can benefit
them, and what you believe a fair rate for your service is.
Of course if you’ve followed along and taken action, you’ll have updated your blog
to include the “sample” reviews I gave you to do as homework. So if a prospect wants
to see your portfolio, you can refer them to your blog. Getting a sense of how powerful
that is now?
Important mindset note when pitching this service: you have to remember 2
simple things:
● Provided you’ve taken a weekend to master this skill, you’ll be an EXCELLENT
candidate for delivering this service
● Successful marketers / affiliates WANT to outsource as much as possible ­
both to grow their business AND brag about the fact they’re in a position to
outsource
That last point is huge. Realize beyond a shadow of a doubt that successful
marketers, those in our target market, are LOOKING TO OUTSOURCE. And that’s
exactly where you come in.
And now you have everything you need to CASH IN as a provider of
product review posts for affiliate marketers.
● You understand the service
● You know EXACTLY how to master the skill
● You KNOW where the market is (and it’s big)
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● You know HOW to approach prospects and close the deal
All you have to do is get out there and do it! The market is there and
believe me it is massively under serviced. You will LITERALLY be doing a lot of
affiliates a favour by getting them on board.
Sure it’s a numbers game. But by following the above method you can stack the odds
in your favour by being excellent at the service, approaching hot prospects and
providing great value.
RESOURCES:
Portent’s Content Generator
IMHV Headline Generator
IMHV Bullet Generator
Warrior Plus (register your free affiliate account if you don’t yet have one)
JVZoo (register your free affiliate account if you don’t yet have one)
Key Elements Of A Successful Product Review:
● a compelling headline
● a BRIEF description of the product and the market it’s targeted towards
(although this second part can be implied, especially if it’s a general
make money online product)
● benefits to the user
● OPTIONAL ­ a rating or personal opinion from the reviewer
BEFORE MOVING FORWARD (Your Checklist For Module Four):
● Review the service of creating product review posts
● Review the over the shoulder training video
● Master the skill set inside of a weekend using the above info
● Set up your spreadsheet of contacts
● Contact prospects
● Close the deal as outlined above
● Update your blog (if this is the area you’ll be pursuing) with your sample
reviews and any relevant content articles on product reviews
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MODULE FIVE – BANKING BIG WITH FUNNEL CREATION
SERVICES
This is one of the EASIEST services to provide, and will especially appeal to
anyone who isn’t that comfortable with writing. However, even more than the previous
2 methods, this one demands STRICT attention to detail. But the details aren’t hard!
The service is purely technical and very simple to learn. And thanks to the growing
number of product launches in the IM space, the market is just growing bigger every
day!
What we’re doing in this section is offering to do the funnel set up for product
launchers, a simple task that’s often overlooked by vendors and very often screwed
up. By saving the vendor time and any possible headache, this is a very easy service
in which to secure repeat clients.
And you’ll soon see, if you choose to go into this area, that as a specialist the jobs
become brain dead simple as they’re literally rinse and repeat.
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Part One – The Service
In order for any product launcher to list their digital product on W+ or JVZoo, they
have to set up their products and funnel in their platform of choice.
This is just a tiny bit technical yet pretty easy, but it amazes me how many times it get
messed up. Consider this: how many times have you purchased a product and NOT
been seamlessly redirected to either an upsell page or your product download?
Exactly! And guess what? ANY mistake on this crucial step can cost the vendor
countless lost sales and profits.
Yet it’s often the LAST thing they think about, because they’re so busy polishing their
product and attracting affiliates. So there’s massive opportunity here.
Where are product launchers best spending their time to maximize profits?
● making sure their product is awesome
● contacting affiliates to drive traffic
● ensuring their email follow up sequence is in place
● setting up higher end upsells and big ticket back ends
What is a 100% waste of their time?
● wasting a SINGLE SECOND on the technical aspects of getting their product
posted on the various sales platforms
Meaning, you guessed it: opportunity! As a product creator, I’ve set up my own
funnels. Contracting myself out to other product creators, I’ve been paid to do this
work myself. And a close friend makes a SIGNIFICANT portion of his income doing
nothing more than setting up funnels for product launchers.
In short, the market exists, and it’s growing. Let’s check out what we need to do
to tap in:
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Part Two – The Skill Set
If you have any technical skill at all or can simply follow step by step directions from a
video, THIS COULD BE THE EASIEST SERVICE TO CASH IN WITH.
Especially well suited to those for whom English is a second language, as the gigs
involves zero writing.
ALL we need to do here is ensure a vendor’s products are properly listed in the
launch platform they’re using, and the funnel is set up correctly.
What the heck is a funnel? Easy. It’s the sequence of steps a buyer is led through
when they first purchase a digital product. If you’ve EVER bought an IM product, you’ll
have seen multiple variations of this.
What happens after you visit a sales page and choose to buy? First, you go to a
payment processor. Then, in MOST cases, you’re directed to some sort of upsell
offer. Here’s where things can get interesting:
● say no to the upsell, and often you’re offered a cheaper version, or downsell
● say yes to the upsell, go to a payment processor
● from there, either get offered another upsell and possible downsell, or
● go straight to product access
That’s a funnel. And it can be made up of 2 or practically an infinite number of
products. Consider the following example of the “simplest” sales funnel out there:
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69
Literally 1 front end product with 1 upsell or OTO. Super simple, but guess what? You
can still get paid to set these up.
Now, consider the other end of the spectrum. One front end product with 3 different
upsells, each with a downsell:
From the above image you can see how in­depth a funnel can be. And once you
know how to set these up, you can just adjust your rates based on how many
products and downsells are part of the entire funnel!
What you’ll need from your client is as follows:
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● The url to their sales page
● The url to any and all product download pages
● The list name and credentials of the autoresponder associated with the product
But you don’t even need to worry about that yet. First thing is simply to become
comfortable with the process of setting up products and funnels in Warrior Plus and
JVZoo. And the following 2 videos are the most current on how to get this done:
JVZoo Funnel Set Up Video:

Warrior Plus Funnel Set Up Video:
https://warriorplus.com/help/offer­setup.php
Each of the above videos will walk you through EXACTLY how to set up anything
from the most simple to most complex funnel a product launcher could ever need.
So your only job to understand this skill is to study those videos, and you may need to
watch them more than once. If you have questions, both W+ and JVZoo have
AMAZING customer support, so contact them with specific questions if you get stuck
in any way.
Take notes and put them in a dedicated journal so you can always refer to it.
MASTERING THIS SKILL INSIDE OF A WEEKEND :
By now you should have set up your free accounts with both JVZoo and Warrior Plus.
In case you haven’t, do so RIGHT NOW by visiting:
www.warriorplus.com
www.jvzoo.com
On day 1 of your weekend skill mastery, review each of the above videos and take
notes. If you’re motivated, you can actually master this skill in just one day.
—————————————————–Page 70—————————————————–
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Then, I want you to set up “mock” products and funnels in both platforms. No worries,
you can delete everything afterwards.
Simply create products in both platforms (all they’re going to want is a url). Then,
following the instructions, create funnels in both as well.
Do a simple 2 product funnel first: 1 front end, 1 upsell.
Then do a more complex 4 product funnel: 1 front end with 3 upsells.
Play around with this until it’s second nature. If you like the techy stuff, this will be an
ABSOLUTE BLAST for you.
Pro Tip:When you’re setting up funnels for paying clients for the first time, don’t
hesitate to submit a support ticket to the launch platform. Simply ask if your funnel set
up is correct: as mentioned above, both platforms have excellent service.
It’s in their best interest to ensure funnels are working correctly, and they’ll gladly tell
you if something needs fixing.
Pro Tip:On occasion both W+ AND JVZoo will make minor changes to their product
listing and funnel set up systems. If you’re pursuing this service area, keep yourself
well informed of ANY updates and changes in this process with both platforms.
Once you’ve completed this exercise, you’ll be in a position to offer your
services as a funnel creator for product launchers.
Finding Clients And Closing The Deal!
Find The Players
So who is our target market for this nifty little service? People launching products, of
course! And thanks to the success of product creation coaching products and
programs, this is a huge market that is getting bigger every single day.
How do we find them?
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72
First off, the more popular Facebook JV launch groups, as follows:
https://www.facebook.com/groups/IMEliteJV/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/639231032841904/
https://www.facebook.com/groups/Productlaunches/
https://www.facebook.com/groups/jvpartners/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/322093087967522/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/jvalert/
https://www.facebook.com/groups/TheRealJVGroup/
https://www.facebook.com/groups/warriorjv/
And of course, our good friends over at:
www.jvnotifypro.com
and
www.muncheye.com
These are where product creators are listing their upcoming launches. So here’s what
to do:
Start scanning these groups, and take a few minutes to review posts as far back as
30­45 days.  Our IDEAL prospects fall into 1 of 2 groups:
● brand new product creators that are launching for the 1st time ever
● regular product launchers that are releasing on a regular basis
Why these 2 groups?
Brand new product creators launching for the 1st time have likely created their 1st
product funnel themselves and experienced some frustration in doing so.
“Serial” product launchers have a LOT on their plates and understand time spent
setting up a funnel is time that could be far better spent in more profitable areas.
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Next, start your spreadsheet. Record the names and contact information (usually
found on the JV page) of any and all product creators that fall into both of the above
categories. These are our hottest prospects!
Closing The Deal
Once you have a list of prospects and are comfortable with your ability to
create funnels (from the above training),this is a RIDICULOUSLY easy service to
sell.
Remember the mindset to selling ANY service: YOU’RE THE EXPERT, and by
offering this service you’re doing clients a favour and freeing them up to do more
valuable things with their time.
So all we need to do is reach out to our list of prospects and let them know what’s on
the table.
Here are TWO rough template of what you might say. Remember it’s ALWAYS best
to rephrase any templates in this guide and use your own words:
TEMPLATE 1 ­ DIRECTED TO 1ST TIME PRODUCT LAUNCHERS
“Hello [name],
Noticed you’re launching [product name] shortly and wanted to congratulate you on
taking massive action in getting your product completed and ready for launch.
I understand how much work this involves, and how valuable your time is so I’ll be
brief.
Setting up your product and funnel can be frustrating and time consuming, so wanted
to let you know that I offer a complete funnel set up service for product launchers.
I’m experienced with both W+ and JVZoo platforms and can ENSURE you a smooth
funnel set up for future product launches.
For future products, why not spend your time on getting the maximum attention to
your launch, and let me handle the details of getting your funnel set up?
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74
My rates are reasonable and I’m a perfectionist, so you can rest assured that once
you choose my service you’ll never have to worry about setting up a smooth running
funnel again.
Best wishes for your upcoming launch. Look forward to hearing from you and the
chance to work together on your next product release.
[Your Name]”
TEMPLATE 2 ­ DIRECTED TO “REPEAT” PRODUCT LAUNCHERS
“Hi [name],
Have noticed you’re regularly releasing high quality digital products that deliver
massive value to the market.
Not sure if you have someone on your team that handles this for you, so thought I’d
reach out.
I specialize in setting up funnels for product creators in both W+ and JVZoo, and
would like to offer my services.
I keep completely up to date with the latest changes and can ensure you that your
buyers will have a seamless purchase experience, seeing each product in your funnel
when you want them to.
My rates are reasonable and with my keen attention to detail, you’ll maximize visitor
value by choosing to work with me.
By outsourcing this task to me, you and your team will have more time to devote to
promoting your product to the market.
Would welcome the chance to discuss this further, at your convenience.
Best wishes for your upcoming launch,
[Your name]”
Due to the nature of this market, you’ll have discovered it may take a bit more time
to land new clients. Because product creators that have already listed their launches
will usually have their funnels set up.
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75
Don’t let this deter you! Believe me, setting up a funnel can be frustrating for
someone that doesn’t do it often, and by reaching out to someone WHO HAS JUST
DONE IT, you stand a great chance of locking in a long term client.
Because it’s painful for many, and a waste of time for so many product creators.
Being patient in this service area can lead to LONG TERM, REPEAT CLIENTS that
rely on you time and again.
Now, calculate your rate.
I’ve historically offered this service as a package with other services, but it’s quite
easy to sell as a standalone service as well.
One of my colleagues does so currently, and his current rate is $75 to set up the most
basic funnel, consisting of 1 front end product and 1 upsell. He then charges $25 for
each additional upsell or OTO added to the funnel.
As you can see, this can be a highly lucrative service because with practice, it doesn’t
take very much time at all. Yet you’re providing great value to the market and taking a
lot of stress off of product creators.
But you must emphasize accuracy if pursuing this service. Do the homework and
set up your own practice funnels.
When setting them up for clients, triple check EVERYTHING and then contact support
to ensure they are correct. Get this right and you’ll have repeat customers.
Now you have all the tools to set up funnels for clients and make
great cash in this service area.
● You understand the service
● You know EXACTLY how to master the skill
● You KNOW where the market is
● You know how to approach prospects and have a solid idea of what rates to
charge
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76
Pro Tip:as tempting as it may be when negotiating with your first prospect, resist the
urge to lowball your price. There are very few people out there offering this service, so
you’re in control here. Sure, shave off a few bucks if that’s what it will take to seal the
deal, but if you start working for peanuts, you’ll be stuck working for peanuts.
Remember this isn’t just a hot market, it’s a growing one. Many online marketers are
releasing products regularly, so with a bit of hustle you could easily land repeat clients
and never have to prospect again.
RESOURCES:
JVZoo Funnel Set Up
Warrior Plus Funnel Set Up
Facebook JV Groups as listed above
www.jvnotifypro.com
www.muncheye.com
BEFORE MOVING FORWARD (Your Checklist For Module Five):
● Review the service of funnel set up
● Review both tutorial videos
● Master the skill inside of a weekend and DO THE HOMEWORK
● Set up your spreadsheet of contacts
● Contact prospects
● Close the deal!
● Update your blog (if this is the area you’ll be pursuing) with a description
of the service you provide, and relevant articles on profitable sales
funnels to round out the content
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MODULE SIX – HOW TO GET OTHERS TO SPREAD THE
WORD FOR YOU
This is a very short module, because it’s quite easy.  But VERY important!
Key to this is mindset. Both yours, and that of your clients. You need to constantly
remind yourself that what you’re doing is providing an invaluable service that is
helping your clients reach their goals.
And you need to remember a fundamental truth about the majority of marketers in
general: they thrive on feeling successful, and outsourcing parts of their
business makes them feel that way!
This is very true and we need to leverage this emotion. By now hopefully you’ve
scanned a number of the product launch groups listed in the above modules. Nearly
every day a product creator will post about the importance of outsourcing parts of
your business. Indeed it is important, but the nature of marketers in general compels
many of them to want to share this news with their peers.
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78
Which makes getting testimonials ridiculously easy, because by providing
testimonials, marketers get to boast about the fact that they’ve become successful
enough to outsource!
In most cases all you’ve got to do is ask! But there are some guidelines and
etiquette to follow for best results, as follows:
● Don’t rush it! If you set up one 2 step funnel for a first time client, maybe not
the best time to ask for a testimonial. Wait until you’ve done some repeat
business with them.
● Launch swipes are a bigger project, however, so it’s fair to ask for a testimonial
from a new client after confirming they’re satisfied with the work.
● BEFORE asking for a testimonial, ask for feedback on your service and if
there’s anything they’d like done differently in the future. This will help you
improve and keep a good business relationship.
● If their feedback is very positive, that’s a great indicator that they’ll be happy to
help you out with a testimonial.
● Frame your request in terms of a favour: you’re asking for their help, will only
take them 2 minutes, and that you’d really appreciate it. Another GREAT
quality of marketers is that the majority really like helping other people.
As soon as you get testimonials, post them on your blog, preferably in their own
section. Very easy to refer prospects to that specific page when negotiating deals
moving forward.
Take it a step further: get your clients to prospect for you!
The IM space may be big, but it’s a tight community. Once you have a good working
relationship with a client, he or she can be a great source of referral business.
Again, all you have to do is ask! Just enquire if they have colleagues that may also
benefit from your services. Provided you’re doing a great job, you may be pleasantly
surprised by the amount of referral business you get.
Meaning that after you hustle for a couple of clients and do a great job for them, you
may never need to look for business again!
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Pro Tip:For each NEW client you get in your service area, raise your rate marginally.
If you discounted your fee for a first time client, this will make up for it. Plus as you
gain experience and a reputation, people will EXPECT you to charge a fair price.
Marketers are like everyone else, and many equate price to value. So as you get
more expensive, as long as you do a great job you’ll create even more demand.
MODULE SEVEN – SCALING UP
First, congratulations for making it this far! By now I’m sure you can see the
power of these methods, how simple the services are to provide, and the sheer size
of the markets involved.
In this module we’ll cover how to scale things up, so anyone interested can turn a
part time income source into full time revenue.
The most critical thing to understand is that in order to scale, you’ve got to have a
solid foundation. You really need to have these skills mastered, and do an amazing
job for your clients. Only then can you pour on these tips to really boost your
earnings.
THE BEST WAYS TO SCALE UP YOUR SERVICE INCOME:
STICK WITH ONE SERVICE AREA, BUT GET MORE CLIENTS :
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80
This is quite obvious, but we want to work smarter, not harder. The best method to
exploit here is the service of creating product reviews. Because as mentioned in that
portion of the training, many affiliates will be promoting the same products.
So by adding clients in this category, you can add significant income without needing
to invest too much more time.
Because you’ll already have researched the product and sales materials!This is
the best part: do the work once, get paid by numerous clients. Of course, YOU HAVE
TO CUSTOMIZE your final reviews for each client, so everyone gets a unique
product.
To find more clients, simply refer back to the modules in each service area and add
prospects to your spreadsheet. Contact and follow up, then rinse and repeat. There is
no shortage of possible clients in any of the above markets. You just have to
find them, make contact, and let them know what you have on offer.
The other benefit to adding more clients is simply that as you provide a service
more frequently, it becomes easier. You get better at it. And it takes you less time.
Your first attempt at creating launch email swipes may take 4 hours. The second time
you do it? You’ll likely cut that in half.
Same goes for funnel creation and product reviews. As you perform the service more
frequently, your efficiency goes WAY UP, meaning you get paid better for every hour
of your time.
BUNDLE UP TO STACK THE CASH :
This technique should ONLY be used once you’ve really mastered one service,
have a few clients and have decided to spread out to another service area.
But if this is something you wish to pursue, the sky really becomes the limit because
you can now offer multiple services to the same clients.
Consider this scenario: you have a client for whom you create launch emails. This
client is also an affiliate marketer (most product launchers are). And they have a
—————————————————–Page 80—————————————————–
81
review blog. Once you can provide BOTH services, you become a one stop shop for
them and can make consistent cash delivering 2 types of services.
Or another scenario: you’ve started by providing funnel creation. Once you get
comfortable with that, you have product launching clients who need what else?
Launch emails for their JV pages. Master THAT service and now you can increase
your income from every client, giving them exactly what they need.
The best part about this is that selling the additional service is quite easy.
Provided you’re doing a great job in service area one, and have a good relationship
with your client, they’ll be far more likely to use your ADDITIONAL services.
Most of the time, all you’ll ever need do is make your client AWARE of the fact you
offer additional services.
Heck I’ve even had clients ASK ME if I provided services in other areas, which shows
that once someone is comfortable with the quality of your work, they’re happy to
continue doing business.
A great source for offering bundled services is:
http://v3.jvnotifypro.com/community_forums/forums/22­JVNP­2.0­Job­Board­Ne
ed­JV­Related­Services
This forum within JV Notify Pro is where product launchers post for JV managers and
any tasks they need to get done. Certainly many are looking for dedicated JV
managers, but others just need some basic services that you can provide:
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82
Even if the post is for a JV manager,  it never hurts to contact these people and let
them know what services you offer. Some may never even realize there are people
like you that can help them out with your specialized skills!
OFFER CONTINUOUS VALUE TO YOUR MARKET
This is a great way to scale and indirectly prospect for new clients. Spend some time
checking out the launch groups covered in the previous modules. While a lot of them
appear to be not much more than places to plaster notifications about upcoming
launches, some of the more reputable ones strive to offer real value to their members.
ESPECIALLY spend time on:
—————————————————–Page 82—————————————————–
83
www.jvnotifypro.com
www.muncheye.com
Warrior JV Facebook Group
Just spend 5 minutes a few days a week responding to questions and sharing
information relative to your area of expertise. You’ll be amazed at the goodwill this
creates. Your name will become known, and you’ll be recognized for the value you
provide to the community.
It may not pay off overnight, but if you’re consistent in this area you will start getting
people replying to your posts and thanking you for your time. And eventually, you may
even have people messaging YOU requesting your skills.
Even if this doesn’t lead to BRAND NEW clients immediately, remember that the
IM space is a tight community. And once you’re seen as an authority in a certain area
that provides value, word will spread. Which makes converting future prospects into
paying clients much easier!
ADVERTISE :
Certainly there are more than enough sources of clients included in the modules
above, but some people want a more passive approach. That’s where advertising
comes in.
Advertising can be very cost effective, and once you get serious about scaling up, can
offer some great benefits:
● Passive way to attract prospects
● Some prospects will take you more seriously once they see you’re investing in
advertising
● Can provide a sense of urgency to some prospects as they’ll get the sense
you’re quite busy and if they want to hire you, they’ll need to act fast!
Best place to advertise these kinds of services is the Warrior Forum “Warriors For
Hire” section. Just visit:
http://www.warriorforum.com/warriors­hire/
—————————————————–Page 83—————————————————–
84
And you’ll be able to set up a targeted ad offering your service. Great idea to look for
similar service providers that are also advertising, so you can get some insights into
what they’re offering and charging.
You can also post in a subforum of JVNotify Pro, devoted to people offering an array
of services. While the title of this forum is “offering JV services”, once you read the
sticky post at the top you’ll see it mentions specific services as well.
You can visit this forum by clicking here.
PARTNER UP :
Honestly, once you find a great partner who specializes in services different than
yours, you may never look back!
For my first few months as a service provider I did it completely on my own. More
recently I’ve made a partnership and my only regret is not forming one sooner!
You can offer a wider array of services, split any prospecting time so you have more
and more prospects to consider, plus share the work load. In the broad category of
providing IM services where the fees are reasonably high, the returns in volume alone
can more than make up for sharing the profits with a partner.
Highly recommended way to go. But like everything else, this will be a business
partnership. Choose your partner(s) wisely!
As you can see, scaling up as a service provider is not that hard and there are
many ways to do it. But remember to walk before you run!
Very important to truly master one service area FIRST before branching off into
others. And as exciting as it can seem to start building a large client base, remember
that you can still do amazingly well and simplify your life by dealing with a limited
number of quality clients.
—————————————————–Page 84—————————————————–
85
FINAL THOUGHTS
At this point I could write another 2 pages summarizing the entire product. But I’m not
going to do that…
Everything you need to go out and crush it as a highly paid service provider has
already been laid right out for you.
So I’ve chosen to record you a personal message from me, highlighting the reasons
why this single training can change your life.
Really hope you’ll check out the video below, because it’s intended to inspire and
motivate you to really follow through with these methods so you can finally enjoy the
pure freedom of a long term, risk free online income.
>> Personal Video Message From Mark <<
To YOUR Continued Success,
Mark Tandan
Skype: marktandan
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—————————————————–Page 86—————————————————–

Super Conversion Formulas

Super Conversion
Formulas
by Ritesh Desale

Letter from the author 03

Module 1 – Basics of conversion 04

Module 2 – Setting the stage 07

Module 3 – Preparing for conversion 12

Module 4 – Grabbing visitors attention 17

Module 5 – Keeping visitors engaged 35

Module 6 – Building social proof 43

Module 7 – Addressing anxiety 51

Module 8 – Calling visitors to action 58
2
Letter from the author –

First of all, I would like to thank you for purchasing Super Conversion Formula. This is the most
significant step you’ve taken to increase your website’s conversion and reap more benefits/profits
from your existing traffic.
In this eBook, you’re going to learn the 35 super conversion formulas that will boost your
website’s conversion up to 100%. All these formulas are organized in a precise way in the following
eight modules.
My advice to you is to go through all these modules in a sequential way. Because the whole super
conversion formulas is organized into stages and it’s really important that you cover each stage in
a sequential manner as it is organized.
After finishing reading this e-book, I am confident that you will know all the secret formulas that
will boost your website’s conversion by magical numbers. All you need to do is understand each
formula properly, it’s importance in the conversion process and how to implement it on your
website.
Remember don’t try to skip or underestimate the small things in this process. Because

most of the times small things always make huge differences. Always keep in mind, “Highly

successful people do the simple things that others are unwilling to do”.

Author – Super Conversion Formulas

Ritesh Desale

3

“It’s all about optimizing decisions – not web pages.”

What does Conversion really mean?

Conversion means an action, which takes place when a visitor on your website takes an action that
you want them to take.
For example – You might want your visitors to give you their email id in exchange for a free report
you are providing them. Here, conversion happens when a user visits your website and actually
provides his email-id.
What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the art and science of persuading your website visitors to
take actions that benefit you, by making a purchase, signing up to your newsletter, watching a
promotional video, and so on.
Conversion rate optimization is…

– Defining your web site’s clear objective.

– Finding reasons why visitors aren’t converting.

– Using a systematic approach for optimizing your website for conversions.

– Increasing benefits from your existing traffic.

Conversion rate optimization isn’t…

– About guesses, and implementing best practices.

– Testing the color of your web site’s buttons until required.

– About getting more traffic.

How to calculate your web site’s Conversion Rate?
• Your web site’s Total conversion is the number of people who did the action you wanted them to
do (providing email, watching a video, and so on).
4
• Now, you can get your Conversion Rate, you need divide the above total number of conversions
by the Total number of visitors to your website.
Conversion Rate % = (Total Conversion/Total Number of Visitors) X

100

Why CRO is always beneficial to you?

Reason 1 – It generates more sales, revenue and profits for you from the same amount of traffic.
Reason 2 – It saves you money. Instead of spending more money on ads and other traffic generation
methods you can more effectively convert your existing traffic into leads or sales.
Reason 3 – It reduces your customer acquisition cost (CAC), as you will have to pay less for
generating new leads or sales.
Reason 4 – It leads to more user engagement, increasing your website’s value and search

engine rankings.

Reason 5 – It lands more money in your hand to spend on additional acquisition. Because your
profits are maximized and CAC is reduced.
A few important terms you must know…

1. Call to Action (CTA)

It is a primary button, video, link or other user interface element that asks the user to take an
action that leads to conversion. A “Sign Up” button on Gmail or a “Buy Now” button on Amazon are
some of the typical examples of CTA’s.
2. A/B Testing

A/B testing is the method of creating two different variations of a web page or landing page and
send an equal amount of traffic to each. You then measure the number of conversions for each
variation and choose a winner based on which one generates the most
conversions.

5
3. Bounce Rate

It is the percentage of users who arrive and leave the website from the same page, without visiting
other pages.
4. Exit Rate

Exit Rate represents the percentage of page visitors who leave a site from a particular page. Exit
rate is helpful metric to determine the leaks on your website. A high exit rate can help you to
identify which page is not properly doing its job.
5. Conversion Funnel

It is a primary journey your prospect goes through from firstly visiting your website to your call
to action (CTA). On Amazon.com, the funnel may be Home page > Search results page
> Product page > Checkout.
6

“Knowing your goals is the first step to achieving success.”

Introduction to key stages in CRO

Before we focus on the specifics of CRO, let’s get oriented with the key stages involved in

CRO.

Stage 1 – Preparing for conversion Stage 2 – Grabbing visitors attention Stage 3 – Keeping visitors
engaged Stage 4 – Building social proof
Stage 5 – Addressing anxiety

Stage 6 – Call visitors to action

I am going to elaborate these stages in the upcoming modules. Along with the secret conversion
formulas that specifically fits in one of the above-mentioned stages. For now just remember these
conversion stages.
Understanding the persuasion psychology:

Nobody likes to be coerced or manipulated. Manipulating your visitors for taking your

desired action will have a huge negative effect on your website’s conversion.

Some website owners doesn’t understand the psychology behind persuasion and they bombard their
visitors with the multiple calls to actions or even navigate them to pages which their visitors
never anticipate.
The persuasive techniques that you’ll learn in this section will generate a favorable

response to your requests. Nowadays, many of the conversion best practices found on the

7
internet are based on psychological principles. For example, testimonials and awards use social
proof to invoke the wisdom of the visitors, free eBooks, reports, whitepapers exchanges for contact
information use reciprocity.
6 Persuaders that make people buy from you:

Persuasive techniques influence your visitors to take the action you want them to take. Although
there are thousands of techniques that you can use to get people to convert, most of them fall into
six basic categories. I call them the persuaders.
These six persuaders are –

1. Reciprocation

2. Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

1. Reciprocation

Humans feel obligated to repay a gift from others. Reciprocation is a social norm that obligates
the recipient to repay a favor in the future.
On the Internet, you can use reciprocity and rewards to increase the chances that your visitors
will provide you their contact information, take a survey or watch a promotional video or take an
action you want them to take.
While you use this persuader you need to make sure that the reward you are offering to your
visitors in exchange of their contact information must be highly relevant to them. And they must
feel as if they are getting a better deal or a great value for just exchanging their contact
information.
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2. Consistency and commitment

One key to getting people to convert is our human need for consistency. Once we commit

to something, we want our future actions to appear consistent with that decision. That small
initial commitment makes us more likely to agree to larger requests that are similar. On
your website make sure that your prospects commit themselves to “small yeses” to move

them towards your conversion goal.

On your website make sure that your prospects commit themselves to “small yeses” to

move them towards your conversion goal.

For example, a website selling a weight loss products should ask their prospects whether losing
weight, gaining right fitness is a good idea. This will quickly generate an easy yes. Then follow
up them to find their real problem, then pitch them the right product. This will more likely get a
positive response from the prospects.
3. Social Proof

Humans often decide what is correct by observing what other people think is correct. Telling a
person that many other people have made the same choice encourages your prospect to take your
desired action.
Social proof persuader…

– Removes uncertainty from the visitors mind

– Improves credibility of your website

– Reduces fear factor about buying online

– Builds trust and reputation of your website

For example Amazon’s “Customers Who Bought This Item Also Bought…” is a classic

example of social proof for persuading visitors to buy more from Amazon.

9
4. Liking

We are more likely to convert when a product or service is recommended to us by a friend or someone
we know. We are hesitant to do something when a call is made by a stranger. This happens because of
the lack of trust.
In order to improve trust with your visitors, it’s really important that the language you use
should be extremely friendly. Use the wordings that will make your visitors feel that as if they
talking to a friend.
Create a unique persona of your website. In fact, you should understand your prospects’ problems,
pains and their background as much as possible and try to create a persona that will look
friendlier to them.
5. Authority

Research has shown that we tend to obey people who have the authority or those with impressive
titles and the trappings of what people in the culture consider signs of success.
To enhance the authority effect of your website, you can use few techniques such as mentioning the
name of publications or high authority sites where your website has been mentioned or showcased.
You can also use the name of a high authority product or person which may be indirectly connected
to your website. You can also showcase your achievements on your website.
6. Scarcity

When an opportunity appears to be less valuable, people assign it a higher value. We are more
likely to desire a scarce opportunity or when we have to compete for it.
You can effectively use the persuader of psychology to sell products or services on the
Internet. By providing a limited time discount on your products or services, you can evoke the
scarcity principle in your visitors.

10
6 Important Conversion Factors:

1. Value Proposition – Value proposition is a statement that clearly indicates what benefits your
visitors will receive when they complete your call to action (CTA). It is basically the
sum of all the costs and benefits of taking action. What is the overall perceived benefit in

your customer’s mind?

2. Relevance – How closely does the content on your page match what your visitors are expecting to
see? How closely does your value proposition match their needs?
3. Clarity – How clear is your value proposition, main message and call to action?

4. Anxiety – Are there elements on your page (or missing from your page) that create

uncertainty in your customer’s mind?

5. Distraction – What is the first thing you see on the page? Does it help or hurt your main
purpose? What does the page offer that is conflicting or off-target?
6. Urgency – Why should your visitors take action now? What incentives, offers, tone, and
presentation will move them to action immediately?

11

“You can’t improve what you don’t measure.”

Congratulations! For reaching this module. In this module, you are going to learn the

formulas which will help you to prepare your website for conversion.

Preparing your website for conversion is a crucial stage in the CRO process, because all the
further stages are dependent on the success of this stage. The more accurately you implement this
stage the more you will increase your conversion rate.
So, why wait? Let’s start optimizing you website.

Formula No 1 – Identifying your goals

To measure your conversion rates you have to know what success means for your website. Your website
is essentially a series of messages, which you intend
will eventually lead all visitors to complete some goal.

The goal will vary, depending on the market and its level of awareness. However, it should always
involve
some call to action on the part of the visitor such as:

• To purchase

• To sign up

• To watch a promotional video

• To share information

• To contribute

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While setting your goals ensure that your goals have some business value, such as sales lead
generation or building your email list.
Avoid vague goals that have no direct value. Think about your target people, how taking them to
your goal is going to help them? What value are you going to provide them?
Only invest your time in tracking goals that are useful to your business objectives, such as
actually submitting a form, downloading a free report, or purchasing a product.

Formula No 2 – Defining a clear Value Proposition

As you might know, a Value proposition is a statement that clearly indicates what benefits your
visitors will receive when they complete your call to action (CTA).
It’s the primary reason why a visitor should buy from you. Customers not only want to know

“What’s in it for me?” but “Why buy from you?”.

Many marketers try to improve their conversion rates by changing page elements like font colors,
buttons, images, incentives and so on. Instead they should really focus on strengthening their
value propositions.
What makes a good value proposition?

• It must differentiate from your competitors’ offers.

• You may match a competitor on every dimension of value except one.

• You need to excel in at least one element of value (key factor that makes you different from
other competitors).
How to develop an effective value proposition?

• Discover your unique value proposition by analyzing the needs of the market.

• Answer this question, “If you had just 10 words to explain why people should buy from

you instead of the competition what would you say?”.

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• Compare your answer with the claims of your main competitors.

• Refine your value proposition until you can articulate it in a single instantly credible,
sentence.
Crafting a value proposition requires a substantial reflection on what is unique about your
company, your products, and services.
As you develop a value proposition to use as the foundation of your communications plan, some
questions to consider are:
• Are you unique? If so, in what way? Can you definitely prove it?

• If you’re not unique, are you better at what you do than the competition? What exactly is it
that makes you better?
• Can you demonstrate in easily understandable language what it is that makes you better or
different?
• Do you provide quality, either at a price or irrespective of price?

• Do you provide value? If you believe you provide value, can you express it in 20 words or
less, spelling out what is the unquestionable benefit you provide at a fair price to satisfied
customers?
• Do you back up your quality products or services with solid, no-questions-asked guarantees and
unmatched customer relationships?
• Are you totally reliable? This goes beyond the two points above and is the reason why some
companies have been in business for years, while seemingly not being different from other companies
with similar products and services.
But having a powerful value proposition is not enough; it must be communicated effectively to
achieve optimal results.
In the Grabbing Visitors’ Attention stage, you will learn how to effectively communicate

your value proposition.
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Formula No 3 – Set up your Conversion Funnel
A conversion funnel is a primary journey your prospect goes through from firstly visiting your
website to your call to action (CTA).
Sometimes what kills your conversions is that you’re asking for the CTA too fast. People might be
just going through your website and might not be psychologically ready to take an action.
To avoid this mistake to need to design your own conversion funnel which will build trust, develop
a relationship, prove your expertise.
3 Steps to design your conversion funnel.

1. Know what your visitor really wants.

2. Know what you want them to do (subscribe, buy).

3. Define steps to take your visitors towards your goal.

For e.g. – Let’s say you sell an online e-book on physical fitness. Here’s how you should

design your funnel.

What your visitor really wants?

– To improve his/her physical fitness.

What you want them to do?

– To buy your physical fitness e-book.

15
Steps to take your visitors towards your goal

– Offer a valuable free fitness report or tips in exchange of their email.

– Become their trusted advisor.

– Freely send them valuable information via email.

– Share some valuable blog posts.

– Send them to your sales copy and ask them to buy.
While designing your own funnel, make sure that you offer value in advance before asking for the
sale.

16

“Clear Outweighs Creative.”

Grabbing your visitors’ attention is the most crucial part of your conversion success. No matter
how brilliant your ideas are, you can’t even offer them to your visitors unless you have made them
look at your web page properly.
Research has shown that you have only 5 seconds to grab attention of your visitor and turn them
into a reader.
In this module, you are going to learn the formulas that will help you to effectively grab

visitors’ attention.

So, let’s start grabbing visitor’s attention.

Formula No 4 – Effectively communicate your Value Proposition I hope until now you must have
images, colors and so on). discovered your value proposition. As we saw previously having a
powerful value proposition is not enough; it must be communicated effectively to achieve optimal
results.
Now, it’s time to communicate it effectively on your website in the clearest and most

compelling way. There are 3 ways to effectively convey your value proposition.
1. Congruence – Concept of congruence states that every element on your page should mention your
value proposition or support value proposition. (You can express it through your logos, design,
17
Following is the basic layout of how you should design your web page.
2. Continuity – Continuity is ensuring that each step of your goal completion process should either
support or state value proposition.
Continuity plays a vital role when you drive traffic to your website from PPC ads. The hook that
you using in your ads to get clicks should be exactly in similar or in sync with the headline of
your landing page.
Let’s say if a web hosting company is using the sentence “The best web hosting starting at

$3.95”. Then they must place this sentence on their landing page such that it should be the first
sentence a visitor should see.
This invokes a sense of continuity into the mind of a visitor. As he is able to see what he

was expecting.
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3. Credibility – Credibility is making certain that every value statement is communicated must be
communicated in instantly credible manner.
You can improve the credibility of your communication by…

• Publishing testimonials

• Conveying clear benefits

• Only telling the truth that is verifiable

• Using specific qualitative and quantitative facts

Following is the classic example of a Web Hosting company’s website. It describes how the

company has effectively communicated their value proposition using above 3 mechanisms.

Their PPC ad and the landing page have a perfect continuity. Value proposition (VP) is mentioned
using big fonts. Clear benefits are displayed exactly below VP strengthening it.
They have also effectively used a smiling girl’s image to trigger the image of a happy customer
into their visitors mind. Plus they have also mentioned verifiable facts and other features that
strengthen their VP.

Continued on next page…

19
PPC Ad
Landing Page
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Formula No 5 – Carving out attention-grabbing headlines

Tests have proved that first thing people look for on web pages is the text that confirms where
they are. So every web page should have one piece of text that stands out above all other text,
making sure it gets read first.
From the conversion point of view, a headline should do two things:

1. It should confirm the visitors that they are at the right place.

2. It should grab visitor interest and give them a reason to look further.

Headlines Best Practices

1. Hint at an upcoming value

If a headline provides too much information, it may both create interest and fulfill that interest,
without encouraging the visitor to engage with the rest of the content.
A headline should be such that a visitor should feel that he can skim through the content and gain
some value.
E.g. – “The secret of successful podcasting”

– “Little known ways to hack Gmail”

– “Here’s a quick way to get over cold”

2. Use the Intrigue factor

Intrigue is an effective factor for grabbing visitor’s attention. But remember while using this
factor don’t try to over promise. Instead keep it direct and ensure that it is appealing to the
visitor’s self-interest.
E.g. – “How I doubled my salary with one email”

– “Earn up to $500 extra per week from home”
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3. Appeal to the how to instinct

The how-to headline appeals to the need most of us have to improve ourselves or our lives in some
way. The secret here is to focus on a need or want and promise to fulfill that need or want. Be
careful, though. To how-to must highlight the benefit or final result, not the process itself.
E.g. – “How to make money online within next 7 days”

– “How to create a mobile app in 7 easy steps”

4. Pose a provocative question

Asking a question directly involves your reader. However, your question cannot be random or clever.
It must relate directly and clearly to the major benefit of the product. It must also encourage the
user to answer “yes”.
E.g. – “Do you make this six common mistakes before buying a house?”

– “How do I know which mutual funds may be right for me?”

5. Give a command

Sales copy often falls flat because it fails to tell the reader what to do. This type of headline
allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not
conversational, it’s dictatorial, but in an acceptable way that readers have come to expect in
clear writing.
E.g. – “Become a famous email marketer in 90 days”

– “Call anyone, anywhere, without a phone line for FREE!”

6. Offer Useful Information

Let me give you a secret today. Most people don’t want information. I know this might be shocking
for you, but it’s true. People are drowning in facts. What people really want is a sense of order
and predictability in their lives.
We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints,
laws, rules, and systems that promise to help us gain control and make sense of things.
E.g. – “FREE. The best kept secrets of making money.”

– “The 10 most important steps you can take to be happier.”
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Formula No 6 – Place most important info above the fold

Make sure all the important information is visible when a visitor first arrives at the home page. A
good number of people will not scroll down to find
the important information.
industry: the fold.
As well as column based layouts, there’s another

idea the web has borrowed from the newspaper

When Newspapers are laid out for sale, they’re folded down the middle and only the top half can be
seen. The bit that’s on the show is said to be “above the fold”. Newspapers are designed to have
their major headlines, branding and photos in this top half of the page so that people are drawn to
them and pick up the paper.
In web design, the term “above the fold” is used to refer to the first screenful of content. It’s
what people can see without having to scroll the page, so it is their first impression of your
website.
It’s essential that your website’s identity or branding and its navigation, appear above the fold.
By having multiple columns of text, you can also start several different stories above the fold and
invite people to click to read more or scroll down the page to finish reading.
Of course, the fold doesn’t appear at the same place for everyone. It varies depending on

the screen resolution, browser used, and the number of browser toolbars in use.
23
Formula No 7 – Build your Personal Brand

Why Build a Personal Brand?

You might already know the answer to this question. There are lots of answers, actually, depending
on you, your needs, and the way the world has shaped you. Let’s look at just one answer.
The easiest answer is that you might want to be memorable, and you might want to transfer your real
world reputation into the online world. A strong personal brand is a mix of reputation, trust,
attention, and execution.
You might want to build a brand around being helpful (what I hope my brand means to you), or being
a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a
showman (David Lee Roth), or whatever matters most to you, and also what you are capable of
sustaining.
A personal brand gives you the ability to stand out in a sea of similar products. In essence,
you’re marketing yourself as something different than the rest of the pack. Do you need this? I
don’t know. Do you like to be mixed in with the pack?
Offer Value

Brands stand for something. I don’t buy Apple because the cool kids buy it. I’ve had Apple products
since 1983. I buy them because they’re easy to use, they work, and they’re designed for my style.
Your brand needs to offer a value.

24
For you, consider WHAT you offer, and consider it hard. If you’re not providing a great “product,”
and that can be a service that you do for the world, why should I care about your brand in the
first place?
Innovate

In the world full of people doing somewhat similar stuff, the person who innovates is definitely
ahead of the game. Come up with new things all the time.
It’s not good enough for a new, strong brand to be out there showing people the path from where
everyone is to where everyone might go next. What gets really important is when you are DEFINING
the path.
Doing something new is a great way to get people to be interested in what you do.

Passion Drives Personal Brand

Thinking and planning passion is what fuels the best of what we do. It’s that tireless drive to do
something that we feel matters that will bring us forward in so many ways. A key to your success in
life is to find and enhance this same passion.
All in all, brand-building is all about developing your strongest attributes and redefining them to
a point where people can finally perceive you as an authority in some special area. They see you as
someone providing relevant, credible and reliable value consistently over
time.

25
Formula No 8 – Increase relevancy

What you want to say
What they are interested in

Relevancy

Search engines love websites that show relevancy. The term relevance, according to Wikipedia, is “a
term used to describe how pertinent, connected, or applicable some information is to a given
matter.”
In essence, this should also be your measuring stick as you build content for your website.

Also, keep in mind that when a visitor lands on your website, the very first question they’ll have
in mind is: “Is this content relevant to me?”
Every click that a visitor makes is made because they have a specific intention, they have a
question they want answers for, or a need they want to meet.
If they click a banner ad (for example) but your landing page does not satisfy their question, they
will click away. This results to a high bounce rate.

26
To minimize bounce rate, create and maintain relevancy. Keep the consistency between the traffic
source and landing pages.
While you concentrate on one keyword per page, don’t overstuff to the point that your

content will not make sense anymore.

Your readers are intelligent enough to know if you are writing for them or just for the search
engines. There has to be a balance of both.
If you think about it, search engines are actually doing their best to bring customers to your
site.
Just the same, these search engine spiders are also doing their best to give the most relevant
results to potential customers who are searching for something online.
Here are some questions you should answer to measure if your website indeed is relevant enough for
the search engines:
• Does my website’s header provide information about my keyword?

• Is this lengthy paragraph filled with information about what my site is all about, or is it
wandering off topic?
• Are my images’ filenames relevant?
Formula No 9 – Improve focus on your goal
One of the biggest conversion killers is having too much content or choices on your key pages for
your visitors. Too much content or options to choose
creates “paradox of choice “effect.

27
This means visitors won’t know what to click on and may be confused which causes them to bounce.
Your pages should contain just enough information visitors need to make decision whether to take
the next step on your website.
Having too many competing promotional banners or visual imagery is highly distracting. Don’t
presume everything on your pages is needed. Think from users perspective and ask yourself a
question is this piece of content really needed?
Focus on your key entry pages – this is the first point of contact visitors often have on your
site, and they will judge your site from what they see in the beginning.
Formula No 10 – Improve your Page Load Time

Visitors are pickier than ever before – and if your page content loads slower than other

sites, your risk prematurely losing many visitors.

Page load speed is very important when the users are surfing from their mobile phones and
connection is much slower. Latest Google updates now provide higher ranking to websites that load
faster.
You can improve your page load speed by…

• Compressing images, graphics and videos on your web pages

• Minimizing HTTP requests

• Reducing server response time

• Enabling browser caching

• Reducing redirects

• Using content delivery network to boost load times (MAXCDN, Akamai)

• Using Google’s Page Speed tool to check the performance of your key pages

• Use Pingdom the free website speed testing tool

28
Check browser/resolution issues

Slight differences between how browsers render code can wreak havoc with how your website looks.
Something small like page layout issues is not good for conversions.
It’s, therefore, vital to check for issues with how your website looks like on major browser types,
particularly your entry pages and checkout pages.
You should also check how your website copes with very large monitor resolutions ( can stretch out
your content too much and affect eye flow). It’s also important to check smaller browser
resolutions ( like tablets and mobile devices), as things can often look very condensed.
Use tool like crossbrowsertesting.com to easily check and then fix any issues that you encounter.

Formula No 11 – Optimize your website text and layout

As you might know people don’t read online content the same way they do book and newspapers – they
scan. So its important that you make your text scan-able. Improvement in your text organization can
have a significant impact on your CRO.
Understand the principle of the F-shaped reading pattern and put your most important content in the
top left of your pages. Understand the influence of images and graphical elements on eye flow and
optimize them. Use tools like EyeQuant.com to check and get test ideas.
Use a responsive website design. As more than 50% of the searches on Google are coming from mobile
devices. You need to make sure that your website is ready for mobile devices.
29
Website text organization best practices:

• Use bullet points to emphasize key details and to improve scan-ability.

• Use small paragraphs. Each paragraph should be only 3 – 4 sentences.

• Use sub header to introduce short blocks of text.

• Use bold, italics and even yellow background to draw attention to your keywords.

• Cut out unnecessary words and remove jargon/uncommon acronyms.

• Use visitor-centric language. Try to write in a way as if you are addressing to your

friend. Make use of word “You” instead of words “Our” “We” “Us”.

• Tell them how your product or service is going to help them. Convey them the benefits.

Formula No 12 – Optimize your videos and images

An image can be worth a thousand words. Unfortunately many images used on websites don’t engage or
excite visitors or don’t add much value or benefit. This increases bounce rates.
It’s key to use imagery on key pages to help support your text or show off your offerings, and it’s
essential to test them to increase conversions. Videos are particularly important to help explain
new unique services.
Optimizing your images

Images should always be relevant to your website and help provide clarity and meaning. Include
imagery of people on key pages – adds human touch which boosts engagement.
For product images always ensure that you have zoom able, multiple high-quality images. For
service, websites include plenty of screenshots that show bigger version when clicked or animated
imagery of your service in action.

30
Optimizing your videos

• Create explainer/demo videos that highlight the benefits of your offerings.

• Create videos showing demos or reviews for your products being used.

• Create video testimonials to build social proof.

Videos best practices

• Keep videos under 2 minutes ideally.

• Use high-quality voice overs or background music to increase professionalism.

Formula No 13 – Offer a lead magnet

A lead magnet is something that you’re offering to your website’s visitors in exchange of

their contact information such as email address, phone number, name, etc.

A lead magnet can be anything like a simple 1 page PDF report, an eBook, an email course, video,
free webinar, or a cheat sheet. While offering a lead magnet make sure that your lead magnet is
relevant to your content or to the products you’re promoting.
For e.g. If your blog is about web traffic generation then you might offer an eBook mentioning all
the paid and unpaid traffic generation sources as a lead magnet. One most important to remember
while offering a lead magnet is that you should display your lead magnets on very prominent
locations of your web pages, where they’ll call most the viewers’ attention.
Continued on the next page…
31
Lead magnet example

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Formula No 14 – Adding more sign up forms

More sign up forms gives your website’s viewers an extra push to subscribe to your updates or
newsletters. This helps to grow your website’s mailing list.
But there are certain best practices for placing sign up forms on your website. Placing sign up
forms everywhere on your website will hurt your conversions. The best locations to place sign up
forms are in the top of right sidebar and at the end of each blog post.
Tips for Creating an Effective Sign Up forms
• Clearly enumerate benefits (what’s in it for me?)

• Keep required information to a minimum

• Only ask for information you have a plan to use

• Avoid asking for sensitive information

• Reiterate your value proposition

• Explain in what format these benefits will come (e.g., newsletters, alerts, promotions, etc.)
For e.g.

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Formula No 15 – Using exit pop-ups for collecting emails

Exit Pop-ups are the great way for catching users attention and calling them take action. Pop-ups
help to gain the attention of the visitors who are just scanning your website. They provide the
best opportunity to collect the contact information of such visitors and grow your mailing list.
Exit pop ups appear only when someone is clicking away from your landing page or website. Exit
popups may try to entice you with a last-minute promotion, ask you to sign up for an e-mail
newsletter in exchange for your contact information, or gather survey information about your reason
for leaving.
For e.g.
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“Value and relevance are kings.”
Once you’ve grabbed the attention of your visitors, it’s the time to keep them engaged in your
website. In this stage, you are going to learn the superb formulas that will keep your visitors
glued to your website.
Visitor engagement is a key stage in CRO. Greater the visitor engagement greater the number of
conversions.
So, don’t miss this stage. Understand all the formulas and implement them.

Formula No 16 – Identifying leaks and closing them

One of the biggest factors in measuring the performance of your website is the Exit Rate. As you
might know Exit Rate. Exit Rate represents the percentage of page visitors who leave a site from a
particular page.
Exit rate is helpful metric to determine the leaks on your website. A high exit rate can help you
to identify which page is not properly doing its job.
You can check the exit rate of your website on Google Analytics.
Once you have identified which pages are causing visitors to exit your website. Your job is to find
the problems and fix them.

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Major Reasons of high exit rate:

• Your website is visually unappealing.

• Your website is difficult to use.

• Your website doesn’t meet user expectations.

• The people coming to your website aren’t the right people.

• There is not CTA or too many CTA’s.
Formula No 17 – Remove the Jargon
Read the following statement –

“Revenue-focused marketing automation and sales effectiveness solutions unleash collaboration
throughout the revenue cycle”
Did you understand it? What does it mean? Can you now explain what they do and how is it useful to
you? Not really, right?

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Do not try to woo people with fancy, complicated business language – it just doesn’t work. Write
for people, it’s people who read your website. A CEO, CFO or manager they are people too.
Be clear with what you have to say. Make sure that it is conveyed in the easiest possible way to
visitors. Being clear is the most important skill a successful marketer has. Explain the main
benefits to visitors, not push them into confusion with jargons.
The best way to re-phrase all of the marketing speak on your website is to imagine you’re
explaining your product to your close friend. If there’s a sentence worded in a way that you
wouldn’t use in a conversation with a friend, re-word it.

Formula 18 – Improve Content Organization
1. Use Shorter Paragraphs

Make sure the content on your site is laid out in small paragraphs. Your paragraphs should consist
no more than 1-3 sentences. Spacing out your paragraphs into smaller chunks makes it easier on
readers’ eyes. Long chunks of text often overwhelm readers – and that’s an excellent way to make
them leave your site in 5 seconds.
Furthermore, spacing out your paragraphs is an excellent way to build up to something and make an
impact. Use 2-3 sentences of “build-up”, then say the message you want to convey in a single line,
spaced out, all by itself.
2. Use Relevant Internal Linking Structure

The good internal linking structure is a great way to decrease your exit rate and generate more
page views per visitor. Link to related blog posts using anchor text relevant to the blog post at
hand.
For e.g. – 6 facts that will help you to generate more traffic using search engine

optimization.
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You can also add “Related Posts” links in the middle and at the end of each post. However, make
sure that you do not overuse this tactic. Although it can serve to engage readers, it will annoy
them if you do it any more than twice per post.

For E.g. –
3. Use Clear Navigation
Its essential that visitors can easily and quickly find what they are looking for, otherwise they
might bounce. Header navigation menus are highly important navigation option and need to be very
engaging and help solve your visitors main need.
Realize, many visitors prefer navigation menus rather than internal search. Your other page links
should be compelling to click and useful and help visitors find related content or get your key
goal related pages.
Make sure that you use appropriate hierarchy if you use subpages and categories in your menu. Don’t
stuff your menus with too many different items – 7 topmost items is right around the max you should
go. Use short, descriptive title attributes.
Navigation Menu Best Practices:

• Use drop down menus to organize menus better and improve usability.

• Add in menu links to emphasize value proposition.

• If selling services, always add a ‘testimonials’ link to build a social proof.

• Make the menu look more prominent and more stylish – not just plain links.

• Prioritize and emphasize showing links relating to your key goals.

• Optimize it for mobile devices.

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4. Optimize internal search

A good internal search is essential to help visitors quickly find content on your site. Having
plenty of relevant search results is key for reducing bounce rates. Prominent, highly useful
internal search box is needed on every page of your site.
Best practices to improve internal search box:

• Keep it in an obvious place – ideally in the top right.

• Offer predictive search results in the box while typing.

• Try increasing prominence of the search box if highly used on your site.

• Don’t put other text boxes near it like newsletter sign up – this can confuse.

• Depending on what you are selling, offer advanced search with detailed criteria.

Best practices for improving internal search results:

• Automatically fix or offer suggestions for incorrectly spelled search terms.

• Add a featured search result at the top and highlight key products / content.

• Make sure you have enough relevant search results for your top internal searches.

Formula No 19 – Ensure all the links are working

Don’t frustrate visitors or the search engines with broken links. Broken or dead links in your
website will waste your efforts in reaching your conversion goal. The more your links reaching your
visitors to the 404 error the more chances that you’re permanently losing your visitor. To avoid
this…
Test your links.

Make sure your site works! Load your site in a browser from the Internet (not from your hard disk),
make sure all the images appear correctly and click on all the links. This may seem obvious, but if
it’s so obvious, then why do I constantly find sites whose images and
internal links don’t work right?
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If you’re using a link checker that’s built into your web editor and your site is framed, then you
can’t depend on the link checker, because it can’t check for framing problems (e.g., pages load
into wrong frames, clicking a link results in frames within a frame, etc.).
Check it yourself. While manually checking your site for broken links are effective, there are
broken link checker tools online that serve the same purpose. Let’s face it. Broken links, missing
anchors as well as referenced objects lead to many issues.
Here are a few online link checker tools that you can use to check your site for broken links:
• WC3 Link Checker

• Link Checker

• Link Tiger

• AddMe.com

• Site Link Analyzer

The steps on how to check for broken links on all of the above mentioned sites are all pretty much
the same:
1. Go to the link check site.

2. Enter your site’s URL.

3. Click on the Check now or Go button to check for broken links.

Also, remove dead external links periodically. If you link to any external sites, some of those
links will almost certainly stop working at some point as the sites move or become extinct.
Don’t waste your readers’ time by forcing them to follow broken links. Check your links at least
once every few months. You can use software to automatically check your links to external sites to
see if any of them have gone dead.

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Formula No 20 – Convey your message using a story

You must have heard telling a story related to your content or marketing strategy is one of the
best ways for attracting the audience. Stories help you to captivate your target audience by
directly speaking to their emotions.
Stories help to create a certain perception about you in the minds of your prospects. Their
perception of you determine whether they’ll read your content, share your post, or buy from you.
When you tell a true story, your message is perceived as authentic and people will grasp it quickly
because the human brain is wired to remember a memorable story.
In short create a story which will help you to emotionally connect with your prospects and convey
your message to them indirectly.
For e.g. Rich Scherefren of Strategic Profits does a wonderful job by using a relevant story

on his product’s sales page which conveys them the importance of JV partnerships.

This story connects instantly with the prospects and gives them a clear message what difference a
JV partnership can make to their profits and business.
Continued on the next page…

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Example of the above mentioned storv

“You Don’t Have 10 ‘Be Smarter Than A
5th Grader T0 Understand The Power
Of Joint Venture Partnerships. . .
Ironically enough I discovered this when Iwas in the 5th grade.
You see… this kid I knew ,Jimmy Kuharski._. his dad vvas a candy distributor…
So…I make a deal to get candy bars for a quarter a piece and sell them for a dollar.

No cub scout jamborees… No little league fund raisers… Just me…
My own little summer business.

I made almost 5750 selling candy that summer. Not too shabby for a 10 year old.._

But this other kid,Mikey took my idea and made 剖most
S2400. And get this…

He sold zero candy bars.

Instead,he formed pa同nerships and got his 6 pa代ners to do the selling for him.

The candy bars were still just a dollar. But Mikey gave away nearly 40 cents profit on each bar.

Sounds like a lot to lose. I know. But in the end… he socked away almost 4 times more profit than
I did…

And did almost no work to get it!

That summer I grew up a little. That’s the summer I learned the value of JV partnerships.
。P制 veCircle 42
“More social proof = more trust.”
One of the most powerful weapons of visitor influence is ‘social proof’. It’s a psychology theory
commonly used with great success in marketing and it works well on the internet too.
It means the more popular and well-liked your website looks, the greater the chance that others
will use it, have a positive experience and convert. Many marketers don’t realize the influence
social proof has in conversion and do a poor job with it.
There are many ways to increase social proof on your website to increase conversion rates.
Following are the most influential formulas to increase social proof on your website.
Formula No 21 – Testimonials

Testimonials can be an extremely useful sales tool for your website (and your other

marketing materials too!). However, they can be just as harmful if you’re not careful.

Your testimonials need to be legitimate and sincere, and there are a number of ways to ensure this.
Firstly, who are they? For your testimonials to look legitimate you should at least include their
full name (not just their initials), as well as their location. A suburb and state are usually
best.
If they are representing a business, then include their business name, and you should also provide
a way for them to be contacted so that their testimonial can be backed up. So for example, ask them
if they mind if you include their website address.

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If you’re struggling to find enough people to provide testimonials, this can also be a good way to
turn your request into an opportunity for them – you are advertising their business and creating a
good inbound link for their website (which is good for their Google rankings!).
But always remember to ask for permission before publishing their testimonial. Including a photo is
also a great way to improve the credibility of the testimonial (and definitely don’t fake this with
a generic stock photo!).
Another tip is to choose testimonials that have a specific message in them. For example, a
testimonial like “I chose your restaurant for my mom’s birthday, and we couldn’t be happier with
the service, the food and the ambiance.
Your lamb shanks and risotto were to die for!” is far more effective than “You have great service
and awesome food”.
Now where on your website is the best place to put all these great testimonials? The homepage is a
good place to start.
The more details you indicate to the testimonial, the more credible it appears to your website
visitors. Let’s face it. There are cheap-looking testimonials that only says “Great product!” with
just the initials underneath.
The more statements there are in the testimonial, the more visitors will believe that you can
deliver results.
Whenever possible, it would also be advisable to add the client’s full name, location, client’s

company, URL if applicable, as well as his photo. This, of course, should be done with the

permission of the client.
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Best practices to test and optimize your testimonials :

• Keep testimonials short and to point (include benefit).

• Show testimonials on 3-5 key entry pages with a good title.

• Make them more credible/eye catching by showing photo or company logo.

• Consider getting expert reviews from famous people or industry experts.

• Add a ‘testimonials/happy clients’ navigation menu link.

• Consider using a video testimonial for highest credibility and influence.
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Formula No 22 – Leveraging Usage Numbers

Showing numbers that imply many people are using and product or service is a great way to build
social proof. Usage numbers work well to reinforce and build better unique value proposition.
Best practices for taking advantage of usage numbers:

• Find compelling usage numbers (e.g. no of customers, downloads, total savings and so on).
• Display your number of Twitter followers, Facebook likes or Newsletter subscribers on your key
entry pages.
• While doing this ensure that usage numbers are high enough – over 1,000.

Formula No 23 – Leveraging Reviews and Ratings

Showing good reviews and ratings of your offerings are essential for building social proof.

Best practices for taking advantage of reviews and ratings:

• Focus on getting more reviews. Use incentives for persuading your customers for writing a
review for you.
• Clearly show star ratings on category and product pages.

• Offer the ability to sort reviews (by stars and recent ones) and allow review comments.

• Show your highest reviewed/rated products on key pages.

• Use third party ratings your product or service received on another authority website.

• If you product or service is showcased on another authority website mention it.

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Formula No 24 – Add your personal image

Consider adding a professional picture of yourself on your website. If you write articles, include
a photo of yourself as well in the bio section on every article you write.
Studies have shown that there is an increased level of confidence from potential clients when they
have seen that there is a real person behind the business.
Other parts of the website where you can add a professional photo of yourself, the business owner:
• Home Page – this will increase your chances to gain your visitors trust immediately.

Once they see a face behind the business, they will more or less feel that your business is
legitimate.
• About Us Page – this will add credibility to your site as your visitors read about your
personal / professional background, area of expertise in the business
• Blog – if you have added a link to your blog on your website, it is also best to add your own
picture. This drives more traffic to your blog, as your visitors will have the impression that your
blog posts are relevant and worth reading.

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Formula No 25 – Using Facebook page as a Platform for your brand Your website’s Facebook page
should be the focal point for your brand. This is your chance to show the world what you’re all
about. Many times, prospects will come to your Facebook page well before they visit your website,
so it’s important to make a good impression.
Be sure to include content that will further your brand strategy. This includes:

• Regularly posting helpful links and notifications

• Choosing a profile image that accurately reflects your brand and is easily recognizable

• Posting photos that represent your personality (remember, people buy from people)

• Encouraging interaction and sharing

• Responding to feedback in a timely and professional way

These best practices will help attract leads to your Facebook page, where you’ll be able to

build your brand and the trust of your prospects.

The About field. If you want more traffic to your website from Facebook, don’t bury your address on
your Info tab where visitors can’t find it. The first place to showcase your website address is in
the About field of the Info tab. The About field appears in the left sidebar of your Facebook Page,
and it is this sidebar that gets the most visibility.
The Facebook “Like” Box. One of the easiest ways to extend the reach of your website is to add a
Facebook “Like” Box. The “Like” box widget can be customized and added to your site’s sidebar. The
“Like” box allows you to acquire new fans for your Facebook page without them having to leave your
website. It also helps to build your social proof by showing your fan count.
Respond to fans. Providing quality content is just one aspect of building a good Facebook fan page.
Another critical aspect is engagement. By actively responding to your fans’ comments, questions,
suggestions, ideas, etc., you show that you are someone who cares,
listens and takes action to engage your community.
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Formula No 26 – Leveraging the power of Twitter

A Tweet is a powerful tool. Every week billions of Tweets flow through Twitter about every
imaginable subject. A wide variety of people, organizations, businesses — big and small, local and
international — all use Twitter to make their presence known.
Here are some tips on how to maximize the use of Twitter for your website’s conversion:

Follow reporters and news outlets that cover your topics, and retweet their relevant comments and
insights. Not only will you provide interesting content to
your followers; some of those reporters will follow you back.
Create a regular series of Tweets that are

informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion
boutique, tweet ways to match current trends with vintage items.
A descriptive Tweet with a photo will not only get clicks, it will inspire retweets. Think of

the words in the Tweet as a setup and the photo as the punch line.

Follow people from outside your industry to get ideas about interesting content. Be sure to give
writers credit when repeating their content in a Tweet.
Check out who your followers are following. They are likely interested in similar topics, and are a
natural extension to your existing network. This can be a very time consuming process so do it in
small chunks or use Twitter’s built in “Who to follow” tool.
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Use Twitter search. Find keywords or phrases that relate to the audience you are trying to reach
using Twitter search. Save your search query so that you can browse through the Twitter stream and
follow people who are “tweeting” about your topic.
Manage, schedule and track your tweets. There are numerous free and paid tools that can help you
manage your Twitter account, including CoTweet, Hootsuite and Tweetdeck (to name just a few).
Remember that Twitter is a “social” tool and is best used to build and nurture relationships. Don’t
treat it as a broadcast channel. In other words, don’t automate your account and try and be present
daily — even if it’s only for a short time.

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“Less anxiety = more conversions.”

Most of your prospects will feel anxiety when they are going to make a purchase. Feeling anxious is
common phenomenon your prospects will face as most of them might not know you personally.
There are usually 4 main sources of anxiety :

1. Quality

2. Reliability

3. Security

4. Price

You can address each of the above-mentioned anxiety sources specifically using following formulas.
Formula No 27 – Address Hesitations and Objections

Whenever people read your offer, they’ll have some conscious and sub-conscious objections to what
you’re saying and hesitations about taking the offer. The solution to preventing these objections
is by addressing all the possible issues in your sales copy.
Step one – Create a list of all the possible hesitations and objections your potential customers
might have.
Step two – Add information to your sales copy to eliminate or alleviate those concerns.
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The list can contain things like:

• You don’t understand my problem (explain the problems your solves).

• Why should I believe in you? (show off your credentials, experience, awards etc.).

• It’s not worth the money, there are cheaper alternatives out there (explain your price,
compare with the competition, prove the value your product offers).
• What if it doesn’t work for me? (have testimonials of all kinds of users that have

benefitted from your product).

• What if my credit card information is stolen (put third party seals).

Formula No 28 – Establishing Trust

Trust. It’s a simple word, representing a fragile bond you build with your customers.

It is very important to secure trust logos for your website to help gain confidence from your
potential customers. They may have liked you on your Facebook page, but do they really know you?
As the success or failure of your online business depends largely on trust, it’s critical to
determine how shoppers perceive the trustworthiness of your website, your brand, the quality of
information you provide and the products and services you offer.
Failure to address any gaps in trust will surely lead to unsatisfied customers, lower site
conversions, and lost sales. Displaying logos that are “familiar” to your site visitors’ help
instill credibility and confidence. Are you a member of a better business bureau, or your local
chamber of commerce?
While overall consumer trust in conducting business online has been gradually eroding over the past
several years, trust can be regained. But it will take the proper investment of time and resources
to improve specific areas of customer trust that will directly impact your online business – in the
form of higher site conversions as well as lasting customer
satisfaction.
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Here are some of the issues customers often want answers for before they decide to trust and
transact with any online business?
• Is this site legitimate?

• Will my personal information be safe when I give it to them?

• Will they share my information with other sites?

• If I purchase from them, will my credit card information be safe?

• What’s my guarantee that I will receive my item after I make an online purchase from their
site?
While it is helpful to address the above-mentioned in text form, people would expect to see visual
proof from a 3rd party entity or institution that will give them the guarantee that your site can
be trusted.
Here are few tips to improve the trustworthiness of your website.

• Make it easy to verify the accuracy of the information on your site.

• Show that there are real people or a real organization behind your site.

• Show that honest and trustworthy people stand behind your site.

• Make it easy to contact you.

• Design your site in a professional way.

• Make your site easy to use and more useful for the visitors.

• Avoid publishing annoying and disruptive ads.

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Formula No 29 – Reducing Risks

Whenever there’s a transaction, there’s a risk involved. Usually, the vendor has the buyer carry
most of the risk. If the risk seems too big to the visitor, he is not going to buy.
There are two foolproof ways to mitigate the risk and improve confidence in the mind of

your visitors. These ways are as follows…

Offer Guarantees

Guarantee is a great way to eliminate the perceived risks your prospects might have. It also a
great way to convey your prospects that you are confident about the quality of your product and
benefits it will provide them.
Guarantee convinces people that they are not about to make any mistake by giving their details and
money
People need to know that you are going to deliver in your promise so they don’t waste their

time for trusting you.

But, while providing guarantee make sure that your guarantee is simple and it’s something

that you can satisfy.

Here are some examples of guarantees :

• Lifetime guarantee

• Lowest price guarantee

• 100% satisfaction guarantee

• 30 days money back guarantee

In order to make your guarantees stand out use the seals or images with your guarantee

on it.
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Use external security seals

While making an online purchase the two most common questions that raise into your

prospects mind are…

1. Whether my credit card, information will be safe?

2. Which secure payment methods are accepted? (Credit card, PayPal)

To address the first question display third party security seals on your website. Security seals
help to increase credibility, authenticity and reduce skepticism.
To address the second question use trusted card logos such as Visa and MasterCard enhance shopper
confidence at the point of purchase.
By adding credit card logos into the body of your website, you can tell your shoppers exactly which
cards you accept whilst they are browsing your store. This will boost shopper confidence and
encourage them to make a purchase.
The placement of these security seals is also important. Place these security seals near the CTA
buttons.

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Formula No 30 – Compare with the competition before your visitors Nowadays with so many products
and services available, you can expect a decent number of competitors. Research has shown that
people do their homework before purchasing a product and compare among providers. It will rarely
happen that someone will buy your product without comparing it with your competition first.
But, most of the times people are too lazy to do the detailed comparison. They just compare the
things without giving it a lot of thoughts – they just look at the price and main features.
You can use this to your advantage by doing your own comparison. You can point out the

things you feel are your biggest advantages over the alternatives. If your product is more

costly or is lacking few features, then this is your chance to explain why.
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This depends on your product. If it’s a pure spec-based product like say, a smartphone, you can
compare the specs (battery life, disk space, RAM etc.) in a traditional table.
If your product is more complex, use a more descriptive comparison.

If some of the specs are lower than the competition’s, point out that maybe your support is way
better or you provide personal consulting or it’s more greener or whatever. Also, admitting your
shortcomings is a good thing – it makes the rest of your case more believable.
The traditional way is using tables, but probably you can come up with better, more creative ways.
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“Ask for the right action at the right time.”

The previous stages we’ve taken all the major steps to make your visitors ready to buy from you or
take your desired action. Now it’s the time to ask them to take the action you want them.
Formula No 31 – Remove Distraction

This is big. You want people to focus on a single action and not be distracted from it. Are there
items on the page that could divert the visitor away from the goal?
The more visual inputs and action options your visitors has to process, the less likely they are to
make a conversion decision. Minimizing distractions like unnecessary product options, links, and
extraneous information will increase the conversion rate.
On your landing pages and product pages, remove or minimize everything that is not relevant to
users taking action.
1. Remove or shrink the menu.

2. Get rid of sidebars and big headers.

3. Eliminate elements that are not helping people take that one most important action.

4. No blinking elements, no automatic sliders

5. Take off irrelevant (stock) images.

Ask yourself is there anything else that you could take the off page, something that is NOT

contributing to the conversion?
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Formula No 32 – Using Power of Scarcity and Urgency

One of the best-underused tactics to boost your conversions is to add scarcity and urgency into
what you’re offering on your website. If you use this tactic, your visitors won’t want to miss out
on what you are offering, and makes it seem more valuable to them.
There are 2 kinds of scarcity you can create:

• Quantity-related scarcity (2 seats left at this price)

• Time-related scarcity (last day to buy)

If the supply of your product is endless, you can give out time-sensitive bonuses, a free gift to
first X amount of buyers or a discount if they complete the purchase within a certain time frame.
Good practices for creating Quantity related scarcity:

• Mention clearly how many are left – and use cross through to show original quantity.

• Use pop-ups in corner to show how many items are left and how many visitors are currently
looking (like on Booking.com)
• Call out low stock numbers on product pages (like Amazon.com)

Good practices for creating Time related scarcity:

• Clearly state how much time is left by using a countdown timer.

• Under 7 days works well to increase urgency.
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Formula No 33 – Using loss average to your advantage

Research has shown that people are more worried about the loss than gaining profits. People work
hard to avoid losing something than they do to gain something. Make it clear to your customers that
they do not want to miss the excellent opportunity you’re offering.
Use following like sentences on your website to use loss average for your benefit.

– “Do you really want to miss out this opportunity?”

– “This offer will only last until… Get it while you can!”

– “Before you go, this is a one-time offer…”

– “Flash deal, it will be gone before you know it…”

Sites like Groupon and LivingSocial have said that 20% to 30% of the coupons purchased are never
used. It means people are snatching daily deals and offers because they’re so afraid to miss out
the opportunity. In the end, the coupons expire before they can be used most likely. Because
customers purchased goods and services otherwise they would have avoided.
Continued on the next page…
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Formula No 34 – Make buying extremely simple

Your goal has to be to make doing business with you as easy as possible. Your users should not try
to figure out how to buy from you or where to click. It has to be intuitive and self-evident. As
few clicks as possible.
Could your grandma be able to buy from your site within a minute or two?

• Tell your users what they should do next. In every page, always guide the user towards the action
you want them to take. Make the primary next step look more important than other links.
• Do not give users too many options. The Paradox of Choice (a great book, btw) states that the
more choice you will give your users, the easier it is to choose nothing. Choice paralyzes. If you
have a lot of products, build better filters, so your prospects could identify the right one for
them without spending too much time.
• Ask to fill as few fields as possible. The more fields you have in your order or sign up form,
the fewer people will fill it. Add the option to sign up via their Facebook or Google account.
Don’t ask for anything that you don’t absolutely need to know in order to fulfill the order.
• Do not force users to sign up in order to buy. Do you know the story of the 300 million dollar
button? I suggest you read it. The main point: do NOT force people to sign up as a user in order to
buy from you. Let them check out as a guest. It will make a world of difference.
• Offer free shipping. Free shipping was the most popular motivation for 82% of UK and

80% of US consumers in a study conducted by eConsultancy and gives retailers that offer

this option a clear advantage over competitors.
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Formula No 35 – Final Step – Optimizing your Call to Action CTA

A CTA is a set of words that visitors click on take action on a website, and usually in the form of
a button or link. CTA buttons often have the biggest influence on conversions. Ultimately your CTAs
should be actionable, highly compelling to click and relate to key goals and use cases on your
website.
The first step is to ensure that you use CTAs on key pages that relate to solving your main use
cases and your key website goals. Also the test choice of pages you send your CTA too.
Limit your main CTA buttons to two per page – one really important one, and one alternative one.
Next test the page location of your CTAs – ideally above the fold on key pages and repeated towards
the end.
Great ideas for improving your CTA’s

• Improving wording to better influence – use action words, never use ‘submit’ or

‘subscribe’

• Test using supporting wording below CTA to refine/explain your offer.

• Test the style and color of them – make them stand out in an effective way.

• Text size – make sure they are large enough to be seen and stand out.

• Try to place the trust and security symbols near your CTA.

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