Golden Keywords Course
© 2015 www.goldenkeywordscourse.com
This product is for information purposes only. The author makes no claims to how much money “you”
the downloader can make by implementing the methods taught herein. The amount of money that an
individual can make is subject to several variables such as but not limited to:
(i) Current knowledge
(ii) Total time spent implementing
(iii) Accuracy of implementation
Author is also not responsible from lost or gains of money that may result from implementing the
methods herein. As with any business there are expenses that the owner(s) will occur such as domain
name registration, hosting expenses, and web design. You the downloader are solely responsible for
the success or the lack of it for your business. Also, the web is constantly
fluctuating industry and web results could vary quickly and may be different depending on your
location. It’s a good possibly that some of the data in the screenshots may not reflect what you
get which is NOT an issue as they are for illustrational purposes.
The important thing is that the methods taught throughout this product are up to date and are still
Table of Contents
Module One: Fast Track to Keyword Success
Building unbreakable foundations
The perfect formula for maximizing success
o The Perfect Intersection
o Interstate of keywords
o Keyword elucidation
Module Two: Demystifying the Magic Behind Keyword Tools
The secret to how keyword tools work
Why over 95% of webmasters are wrong about keyword tools
The ultimate Guide to mastering the New Google Keyword Planner
How to get 100% accurate keyword estimates
Module Three: The Secret to finding the best keywords
It’s abo ut t he blog baby !
o The top blog posts method
The keyword balloon
o Plural and singular forms
o Those not so pesky misspellings
The secrets of your everyday search engine
The starting point of any online activity is keywords. This may be a hard process to imagine but
just think of how you got to this pdf. More than likely you saw an advertisement for this product
that had keywords that triggered your attention.
All the sites you visit, the products you order, and the emails you read were originally triggered
by keywords. Keywords are essentially the voice of the web. When you’re in a public setting you
choose to tune into conversations based off the keywords you hear.
Someone talking about “football” may cause you to tune in, while someone talking about “vegetarian
dishes” may cause you to tune out. The same concept applies online and this process typically
starts in the search engines.
Depending on what results you get you keep refining your search until satisfied with the listings.
This is the basics of how search works, but there is still a lot to learn about it. The goal of
this product is to demystify keyword research so that you can learn how to select the best keywords
for optimizing your site.
Selecting the right keywords can be the difference between making a lot of money, and making none
If I were you I’ll recommend mastering the techniques in this product so that you can be within the
small percentage of webmasters that are making a lot of cash.
Module One: Fast Track to Keyword Success
Building unbreakable foundations
I prefer teaching through examples because from my experience it expedites the learning process.
Let’s take a trip down memory lane and let’s think of the last time you purchased something online.
Before you started typing you already had an idea of what you were aiming for which is phase one of
the search cycle referred to as general search.
The web user may not come up with the perfect pair of keywords that’ll deliver to them exactly what
they’re seeking in this phase, but the general keywords will allow them to get one step closer.
So, let’s go back to the previous example about the last time you purchased something for someone.
During last holiday season for example, I asked my dad what he wanted for Christmas and he gave me
the generic response:
“It doesn’t matter; just get me something I like son.”
Since dad was making life more difficult for me I reflected on some phone conversations we had
earlier the year.
I remembered one conversation in which he talked about how he no longer likes the coffee in the
local café he frequents and how he needs to get his own coffee maker.
A light bulb moment immediately went off in my head and I pulled
up Google to do a search on “coffee maker.”
Take a step back and don’t listen to me but think for yourself. You
hear it so many times that it’s not a good idea to optimize your site
for general keywords. Do you often use general keywords to help find content online? If so, do you
use them because you don’t know exactly what you’re looking for or do you use it because you want
to check out a variety of sites? Think about this question and write down your response somewhere
on a piece of paper. Brainstorming how you engage in the search process will help prepare you for
picking proper keywords.
The next step is to refine the search for clarity. If I’m looking to purchase an item that I know
very little about then it’s rare that I’ll pick the right search phrase the first time.
I’ll need to analyze the general results and then refine my search query based off the content I’m
shown. This is the process that many web users utilize when they’re trying to narrow down the
Going back to my example, after I entered “coffee maker” into Google I was naturally shown a large
amount of products and had no idea what to get. Then, I remembered that my dad like electronics
that not only functioned well, but also had nice design. Therefore I decided to look for a green
coffee maker as that’s his favorite color and he’s also one of those go-green enthusiasts.
After refining my search to “green coffee maker” I was still overwhelmed with results so I decided
to enter the third phase of the cycle which was research.
I decided to check out some of the features of the various coffee makers to see which one has more
value for the price since I never liked the idea of paying more for something that didn’t warrant
After I conducted my research I was left in the final phase which
was decision. I could purchase one of the three coffee makers I was deciding on, or I could just
stop researching and decide to get my
dad a different product. I decided to purchase Cuisinart DCC-1200
Coffee Maker in metallic green and called it a day.
I was happy that I did because my dad ended up liking it a lot. You can see the process illustrated
in the diagram below:
The perfect search query I needed was “Cuisinart DCC-1200 Coffee Maker in metallic green”, but it
took me several minutes to get that “long tail keyword” as I had to complete all four phases of the
Time to reflect: What keywords are you using to sell your products/services? Are you optimizing
your site for general keywords or are you optimizing them for keywords that will bring more
targeted visitors? Do you feel what you’re doing is helping you reach your business goals? If not,
then it’s time to get in the mind frame of re-optimizing your site.
The perfect formula for maximizing success
Method (I): The Perfect Intersection
The ability to switch gears from searcher to marketer will help your keyword planning process go
more smoothly. If you enter the marketing phase with the searcher in mind then this will help you
to better optimize your site.
A question you need to answer is will your website meet your visitors’ expectations? I’ll recommend
imagining a user navigating your site for the first time.
How did they get there? Most webmasters have their go-to internet marketing method which brings
them their highest number of visitors. It could be banner advertising, ppc, facebook marketing,
etc. If you don’t know what your number one traffic source is then I’ll recommend investing in my
Google Keys course which will teach you about Google analytics.
Once you found out what it is I’ll recommend imagining the user navigating from it to your site.
Once they’re there “visualize” them using your site.
Do you think your site meets user expectations? You could have some nicely written content but if
it’s not what they’re expecting then it doesn’t serve them much use.
Going back to my example about the coffee maker when I clicked on a search result that had “green
coffee maker” in the title, but failed to show one I ended up clicking away quickly as it was of
little relevance to me.
That’s something that you do not want because it will kill your conversions. Below is a graphical
depiction of what you should be aiming for.
This is a Venn diagram that has two parameters which are “user expectations” and your “site
For optimal conversions where do you think your site content should fall between? The answer is
within the intersection or the blue shaded area.
This is where the user’s expectations collide with your site content which equals success. Just
think about it, when you surf the web do you stay on a page that doesn’t meet your expectations?
The answer is NO!
Now, think to when you found a page that did meet your expectations. Were you more likely to stay
there? Were you more likely to complete an action such as signup to a newsletter or order a
product? The answer is YES.
Method (II): Interstate of keywords
Are you familiar with the Interstate Highway System? If not, then I’ll save you some researching
and tell you that it’s a network of interconnected freeways that was advocated by President Dwight
It has many uses but the one I’ll concentrate on is to help travelers get from one location to the
next quickly on land.
While a commuter is driving they’ll see various roads that they must get on until they arrive at
The roads are analogous to the cluster of keywords you’re using to help guide visitors on your
site, while the destination equals the end result that your visitor takes such as signing up to
or purchasing something.
Most websites are not one page sites, but are like multi page terminals that guide a client from
one point to another. If the keyword that the user used to find a site appears not only within the
text but in the images, video, or audio throughout the site then this will help the user “bond”
with it and which is exactly what you want.
However, if a website doesn’t contain the correct keywords that the user is looking for then
they’ll feel like they are traveling in the wrong direction and will change their route or navigate
away from the site.
Therefore, instead of using one keyword throughout your site you should be using an array of
keywords that are all related to the main keyword you’re targeting.
Method (III) Keyword elucidation
Optimizing your site for visitors’ expectations is a beautiful marketing strategy to follow but the
million dollar question is how exactly can you do this?
The secret formula I use is called “keyword elucidation.” In this method you build up a virtual
profile of visitors that come across your site which you can do in one of two ways.
You can use quantitative analysis by conducting surveys which I prefer. Even though I like surveys
I can’t deny that participants tend to provide inaccurate information.
How do I know this? I ran several successful surveys in the past and
I used the method of gifting to promote it.
In other words, if you fill out this awesome survey then I’ll provide you a free downloadable gift
Unfortunately, a relatively large percentage of users (20-35%) end up submitting junk information
to the form like: “kdhbshdhndjnjsnjjnj.”
Another 20-30 percent end up submitting inaccurate information to mislead you, and the remaining
percentage of users submit accurate information. As you can see not many web users end up
submitting accurate data, but I’m ok with that because those that do allow me
to have insights into my niche that NONE of my competitors have which is a large competitive
If you want to use quality software to administer surveys then I’ll recommend using limesurvey. I
have used it in the past and I personally think it’s an excellent piece of software.
Alternatively, you can get highly accurate data by using a quality analytics program like Google
Analytics. There is a ton of amazing data that you can extract about your visitors using GA such
In addition to building a virtual profile you can analyze how your web visitors are finding your
site. You may think that they are typing in the exact keyword phrase you’re optimizing your site
for, but if you look into your GA keyword reports then you may be surprised. The beauty of
analytics is that you can soon stop guessing what you “think” is happening on your site as your
data will reveal what’s really going on.
Module II: Demystifying the Magic behind
A fatal mistake that many beginner webmasters make is investing in keyword tools without knowing
how they truly work. I’m a firm believer in understanding how marketing tools work as doing so will
allow you to exploit them to your fullest.
There are many factors that you probably don’t understand about the premier keyword research tools
on the market, and not understanding them could be the difference between selecting a keyword that
will generate profits for years to come and selecting keywords that will produce duds.
My objective is to answer common questions about keyword tools
and to also demystify them as it’s that important.
The Secret to how keyword tools work
Ever wonder where third party keyword tools get their data from? This was something that troubled
me because I couldn’t phantom how tools built by third party vendors could accurately estimate the
traffic for Google, Yahoo, and Bing. Well, to answer your question they don’t accurately determine
the traffic levels for keywords, they just provide a relative measure. Let’s think about this in a
practical situation which is described below:
Let’s say that a coder wants to build a keyword tool. Would you have any idea where they would
start? Well, before they can get anything done they must find a database that they can perform data
mining on. If they want the EXACT numbers from Google, Yahoo, and Bing then they will need access
to their servers.
However, this is NOT going to happen for several reasons such as a breach in privacy for their
users. Therefore, if vendors can’t get data from the original source then where are they pulling
the data from?
Well, it depends on the keyword tool. Wordtracker for example utilize smaller search engines such
as dogpile and metacrawler.
They’re able to do this because they have a business relationship with them. What type of deal do
they have? I’m not entirely sure but I imagine that these search engines make a portion of their
analytics available to Wordtracker so they can use the data to extrapolate keyword counts. The
problem with this is several:
1. Wordtracker state that the database they use represents around 1% of US traffic. This is not
surprising as dogpile and metacrawler are tiny compared to the top-tier search engines. You may be
“I can use Wordtracker to estimate keyword traffic, and then multiply that number by 100 in order
to accurately measure how much traffic it’ll generate across the entire web.”
This is definitely an inaccurate measurement. The reason for that is Wordtracker uses two small
search engines and it’s highly unlikely that the search volumes in their database will be perfectly
proportional across all niches.
2. The data that Wordtracker and other third party keyword tools provide are relative measurements
compared to absolute ones.
3. The keyword count is much smaller than other keyword tools as they under rather than over
4. The data that you get is slightly dated.
Below is a simplified illustration that shows how keyword tools should work in order to provide
Even though keyword tools have their drawbacks that don’t mean they’re useless for your internet
business. As long as you’re conscious that keyword tools will NOT give you absolute measures then
you’ll have the right mentality when using them.
Why 95% of webmasters are wrong about keyword tools
When I was researching various webmaster forums to get an idea on what’s the most popular keyword
tool I discovered something peculiar.
Many webmasters tend to favor one tool over the other without clearly explaining why. My only
conclusion is that they simply do not have a strong grasp on how to conduct effective keyword
research. They simply input keywords and watch the tool spit back lots of data which they think is
useful. That’s rubbish! Keyword tools will always over or underestimate the traffic quantities for
a particular keyword.
However, a good keyword tool will tell you exactly how they estimate these numbers, and will also
provide you with insights on long tail keywords. In addition, a good keyword tool in my opinion
does not hook into G oogle’s a dwords a pi . This may sound like an odd statement but let me tell
you that I’ve seen many popular seo tools that many webmasters claim are “so amazing” to suddenly
stop working because Google makes a change in their api, or even worse, ban the software developer
from accessing it altogether!
Google is very protective over their search engine as it’s their best selling product so they
continually make changes to their policies.
Therefore, tools that scrape data from Google will most likely become ineffective in the future as
it’s against Google’s tos to use automated queries.
So, before you invest in a keyword tool make sure that you do your due diligence and find out how
they’re collecting information. Here is an interesting article that you can read from search
engine land that talks about search engine tools that lost their effectiveness due to violating
Google’s api tos.
The ultimate Guide to mastering the New
Google Keyword Planner
Since Google Keyword Planner has replaced the Google Adwords Keyword Tool (GAKT), I figured that
it’ll be best to start off explaining the differences between the two.
Change number one: In order to use Keyword Planner you must
login to your adwords account here. You don’t need to spend money
on advertising in order to use this tool, but it’s geared towards advertisers. Below is a
screenshot of how the new interface looks:
Change number two: Exact type is the default search
With the old keyword tool anytime you typed in a keyword the default search type was “broad” search
which is NOT the case with keyword planner as the default type is exact.
The purpose of this change is to provide webmasters with more accurate estimates of traffic. If
you want to figure out what search type to use then use the traffic estimate tool as indicated in
With the old keyword tool there was a considerable amount of
overlap between the “broad” and “phrase” search types.
However, the traffic estimates tool has been updated to take this into account so it’s a good idea
to try different match types to see the different traffic estimates.
I understand that this may be confusing at first so I’ll explain this
using an example in the upcoming “let’s play” section.
Change number three: No device earmarking
With the old tool you could research keywords by device type like mobile or tablet. However, with
keyword planner this is no longer the case as all devices are targeted by default.
That means when you bid on a keyword you’ll be targeting Desktop, Tablet, and Mobile devices. With
that being said Google is acknowledging that they’re working on an upgrade that’ll allow
advertisers to get traffic estimates by device type.
To read more about this read this article here. I believe the reason this was done was so
advertisers will be displayed more results by the Keyword Planner.
Remember, the exact keywords are shown which shortens the amount of results that advertisers
receive. If Google were to only make Desktops the default device type then that would lessen the
results as a considerable amount of web users now use tablet and mobile devices.
Data that’s too refined could be just as annoying as data that’s too general which is why I believe
Google integrated all device types by default.
Change number four: Updated data columns
When you use the keyword tool you’ll notice that there has been
several upgrades made to the data columns as highlighted in the screenshot below:
Here is an explanation of each highlighted item:
Avg. monthly searches: This estimates the number of people that have searched that exact phrase
over a twelve month average. Keep in mind that this is simply an average, which means the monthly
traffic for the keyword could be lower or higher each month than the average.
Keyword traffic is constantly fluctuating as it’s influenced by many variables such as seasonality,
current events, and market shifts.
It’s always a good idea to stay on top of the keywords you’re targeting… I almost treat mines like
Competition: This tells how competitive the keyword is relative to all other keywords across
Google. In other words, if there are many advertisers bidding on the keyword then Google will tell
the competition is high, and conversely if there are few advertisers bidding for that keyword then
Google will tell you that the competition is low.
If the level of competition falls within both spectrums then Google will tell you that the
competition is medium. Keep in mind that the results are dependent on the region and search
network you select.
Suggested bid: This is what Google recommends how much you should pay per click for the keyword.
This is only an estimate and your actually costs will most likely vary.
Google computes this number by analyzing the costs-per-click
(CPCs) that advertisers are paying for the keyword, and also
factoring the geographic location and search network settings
Ad impression share: Google computes this number by taking the total number of impressions you’ve
received and dividing it by the total number of searches in the last calendar month.
Let’s Play with Keyword Planner!
When I was roaming several webmaster forums I couldn’t help but notice the discontent that many
webmasters have with the upgraded tool. I’ve seen many comments like “it sucks” and that they wish
Google would’ve kept the original tool.
I couldn’t help but disagree as this new tool is miles ahead of the old one. With Keyword Planner
you can search for new keywords, get search volume for keywords, get traffic estimates for
keywords, and multiply keyword lists to get new keyword ideas.
The new tool is quite an upgrade so it’ll take some time to get use to, but once you do you’ll soon
forget about the old one.
The main benefits of using Keyword Planner
High depth keyword research: Do you have a couple of general keywords to start with but need help
finding more targeted ones? Or, do you have no idea on what keywords you should use to optimize
your site? The Keyword Planner has the tools you’ll need to accomplish this.
Analyze historical statistics and traffic estimates: You can make use of the statistics like
search volume to decide which keywords you should use for new or current campaigns.
You can get many metrics such as estimated clicks so that you can guess how a keyword may perform
with your bid and budget. This can help you to decide your seo marketing plan.
How to use the Keyword Planner
The very first option you’ll see is highlighted in the screenshot below.
Let’s say that I’m interested in starting a website in the “golf” niche, and I want to build a
little portal site that sells a series of information products about it.
Simple enough, where should I start? If you have no idea then simply enter “golf” in the form below
as indicated in the following screenshot:
If you have a website done then you can enter your landing page and the product category in the
appropriate fields so that Google will provide more relevant results to you.
In addition, there are other parameters that you can modify for your Google ppc advertising. Under
the “targeting” column the four parameters you can modify are:
The metrics are shown in the screenshot below:
In this example I’m going to target United States and United Kingdom. I can add an additional
country by clicking on the pencil icon.
As for the search network I’ll modify this to be “Google and search partners” as I want to reach
the widest amount of web users possible. Here is how my updated targets look:
Keep in mind you can always modify these parameters later. The last parameter you can modify under
the targeting option is “negative keywords” or keywords which your ad will NOT show up for.
Negative keywords are not a priority for me at the moment so I’m going to click on the “Get ideas”
button. Below is a screenshot of what I got:
Get familiar with this interface as you’ll be doing a lot of keyword research with it and it’ll
provide you with deeper insights into your market.
By default, the ad groups are shown which is highlighted in the screenshot below:
This is a cluster of related keywords that Google provides you with upon entering the search term.
I’m going to navigate through this list and look for keywords that would better fit my site.
If I can’t do that then I’ll have to find another keyword to plug into keyword planner that’ll
hopefully provide better results. Luckily, I won’t have to do that as I have several keywords that
fit perfectly with the scope of my site. There are no tools that magically tell you:
“Hey friend, this keyword will work perfectly with your website so use this when optimizing your
This is something that you as the webmaster have to determine.
Keyword shopping cart
The keyword group that I plan on analyzing further is “Golf swing.” Just to give you a heads up the
Keyword Planner comes with a neat feature that allows you to graphically view traffic trends of
keyword groups, or individual keywords.
To view the trends simply click on the graph icon that’s located to the right of the keyword list
as highlighted in the screenshot below:
If you point your cursor over the icon you should see a graph pop
up as indicated in the screenshot below:
I would recommend looking at the search statistics for each keyword individually as it may be
difficult for you to draw conclusions when there are too many keywords clustered together.
However, if you plan on implementing a ppc campaign in which you target many keywords
simultaneously then it would aid you to look at the keywords trends as a whole.
This graph shows the trends for all the keywords in the group combined but after clicking on the ad
group you will see the keywords displayed individually.
Once there you’ll see a list of keywords sorted by relevance as indicated in the screenshot below:
The keyword that I’m going to analyze is “golf swing video.” The reason for this is the estimated
number of monthly searches is not too low, and it’s very relevant to the site that I wish to
Remember, I wish to sell golf videos and the keyword is very specific because the searcher is
looking for videos on this subject. Does this keyword tell me that the searcher is looking for a
product to purchase?
Not necessarily, but I’ll feel that my job is easier in converting this searcher into a purchaser
because they already have an interest in this subject.
All I need to do is develop a site that provides them quality information about a golf swing and
then slowly but gradually
convince them into purchasing my 15 step golf swing mastery
videos. While I’m at it I’m going to take a look at the statistical history of the keyword which
is indicated in the screenshot below:
As you can see the traffic levels are lowest from November through March, and it starts picking up
from April through September. This coincides with my market research as individuals tend NOT to
play golf during the colder months compared to the warmer ones.
I would highly recommend analyzing the monthly searches and making sense of it. I would never
recommend blindly believing data, but to draw inferences based off your knowledge of the market.
After analyzing the keyword I decided that I’ll use it to optimize my site.
How to create groups
The Keyword Planner has a neat feature that allows you to save and store keywords in your account.
This effectively replaces the need to download and open keywords into a spreadsheet program.
So, the first thing I’ll recommend is creating a keyword group which is indicated in the screenshot
To create groups click on the “plus” icon, and to edit the group click
on the “pencil” icon. I’m going to create a new ad group named
“golf swing site” as indicated in the screenshot below.
Ok, I’ve created my group so the next thing for me to do is to add the keywords to my shopping
cart. All you need to do is click on the arrow underneath “Ad impression share” as highlighted in
Once you click on the arrow the keyword in that respective row will be added to your plan and your
cost estimate will be updated. To get more granular with your results you can click on the blue
continue button highlighted in the screenshot below:
The Keyword Planner will then take me to this portion of the
interface indicated in the screenshot below:
This is extremely useful as it allows you to estimate clicks, impressions, and costs daily.
The default measurement will be “clicks per day” but you can easily
modify this by clicking on the dialog box as indicated in the screenshot below:
This feature only becomes useful if you know exactly how to use it so let’s play with it a little.
The first thing you should do is
understand what each variable of the graph indicates.
Remember in grade school we learned about the two dimensional Cartesian coordinate system? You
learned that graphs have an x and y axis and that the y variable is dependent on the x variable
right? In the illustration below I simplified the Keyword Planner:
To play with this graph you should move your cursor along the x- axis and see how it affects the
changes in the clicks, impressions,
and costs per day as circled in red in the screenshots below:
More importantly, you should compare one Max CPC to another Max
CPC and analyze the differences between them. You don’t want to pay more if you don’t get better
results correct? So, I’m going to
compare the current Max CPC ($4.01) to the Max CPC of $9.50 as indicated in the screenshot below:
As you can see, your budget will increase from $197 to $229, and your clicks will go up from 46 to
56. Out of curiosity, I’m going to increase the max cost per click to $29.93 and see how the stats
change which is illustrated in the screenshot below:
As you can see the only noticeable difference is the change of price as the clicks and impressions
won’t change much. Why this the case?
Well, if you compare the average position stats you’ll see that the ad position didn’t change much
so after a certain price point your traffic increase will be minimal.
This is obviously important when you’re thinking about advertising on adwords as the key to
getting optimal results is to minimize your expenses and maximize your results.
Enter Keyword Lists
The the next feature I want to experiment with is getting multi search volume estimates for
keywords. To do this I’m going to click on the “search for keywords” icon as indicated in the
A dialog box with several options should pop up as indicated in the
Click on the “Get search volume for a list of keywords” option. You can either upload keyword sets
or enter them delimited by a comma. Here are the file types that Keyword Planner allows you to
This feature provides traffic estimates for the keywords you enter. You can consider modifying the
search type to get different estimates. Simply click on the set match type icon as indicated in the
The default search type is “Broad match” as indicated in the
You’ll be able to modify the type by clicking on the one you want. Upon doing so you should get a
notification asking you if you would like this change to affect all the keywords in your plan as
in the screenshot below:
Click yes to have the changes propagate throughout your entire keyword list. Upon doing so you
should see your traffic and daily cost estimates reduced significantly.
The reason for this is because web users are less likely to type in an exact search into Google.
Exact matches mean that the user has to type in those keywords only, while a broad match means that
the search just needs to have the keyword in it (additional keywords are allowed).
Multiply keyword lists
Do you have a list of keywords and want to merge them? Great, Keyword Planner takes care of that
for you! For example, let’s say that you have the following.
List 1 List 2 Multiplied List
cheap golf cheap golf
discount golf course cheap golf course
discount golf course
This is how this feature works and it’s useful if you have keyword lists collecting dust on your
computer, and you want to use them to generate new keyword ideas.
Download Keyword Lists
As mentioned previously Keyword Planner allows webmasters to save their keyword lists, but if you
want to download a copy it’s very easy to do.
You should see a download button in the same row as the detailed estimates by ad group highlighted
in the screenshot below:
Upon doing so you should get a dialog box to appear indicated in
the screenshot below:
You can segment the list by month or you can choose to get the average monthly stats.
In addition, you can choose to download the file in Adwords editor CSV, or you can download it in
Excel CSV. You can find out more about Adword’s compatibility with CSV files here.
100% accurate keyword estimates
Even though I recommend using Keyword Planner I want to remind you that the numbers are not one
hundred percent accurate as they’re simply estimates and averages.
There’s only one proven method to getting accurate search counts for keywords quickly, which is to
put up Google ads for that keyword.
You can spend all your hard earned money on the newest keyword tools but it won’t give you the
accurate numbers like running your own ad will.
I’ll recommend bidding high enough so that your ad will appear on the frontpage of the paid
results, and then I’ll recommend recording the impressions per day as this is the live daily search
I wouldn’t recommend making your ad copy attractive as this will cause your clicks to increase
which will deplete your funds. In addition, I’ll recommend creating a throwaway account so that the
low click through history won’t affect your other campaigns.
However, if you do get clicks make sure to analyze them in Google analytics so you can learn more
about the quality of the keyword.
If you get a high bounce rate then that tells you that many visitors are leaving your site which
should be a red flag that either your website is not optimized for optimal conversions or that the
keyword is not worth targeting as the searchers will not convert.
Hot Keyword Tip: The Magic Keywords
Are you getting traffic from odd keywords in Google Analytics? You can check this by logging into
your account and click on the
Acquisition ->Keywords->Organic, as indicated in the screenshot below:
By accessing this metric you’ll be able to see the organic keywords
that users are utilizing in order to find your site in the search
engines. Once you find them I’ll recommend analyzing them in Keyword Planner. Do the keywords have
good search numbers? Where are you currently ranked for that keyword in Google?
Do you think it’ll be worth your time to increase your site to the number one spot for that
keyword? These are important considerations that for your search engine marketing.
Module Three: Hard to find keyword discovery methods
Were you ever interested in ranking for a keyword to find that the number one spot belongs to
Wikipedia? I have, and if you’ve ever done market research I’m sure you have as well.
It may be discouraging because Wikipedia is a very authoritative website but after I reveal this
method that may soon change. Use this tool to estimate how many page views the wiki page gets.
You can then cross reference this tool with the results you get from Keyword Planner to help decide
if the keyword is worth competing with Wikipedia.
In addition, you can use this tool for more possible keyword ideas. Here are the top 1000 keywords
Everyone knows Twitter as the popular micro blogging service, but I
see it more as a research tool. If you ever followed someone then you have most likely saw # next
to certain tweets, like #blackfriday for example.
These symbols are called hashtags and they help users to spread
and organize information on Twitter. There is so much disorganized information flowing around on
Twitter so hashtags were invented to help keep topics centralized.
For example, hashtags are a commonly used mechanism for individuals hosting events like
The event organizers encourage Twitter users to use the tag in every tweet about the event so that
those following it will be able to read all thoughts and comments about the subject.
So make to keep note of the hashtags that could make good keywords.
Once you find them I’ll recommend entering the keyword in Hashtags.org. Here are the keyword trends
for “seo” as illustrated in the screenshot below:
In addition, there are a host of other Twitter analytic tools that you can use for keyword
discovery. You can search the Twitter database by going here.
It’s about the blog baby!
Blogs are an incredible resource for conducting market research. One, they’re a major focal point
Consumers are constantly posting comments and opinions about products and services on blogs.
A strategy I use to make sure I’m up to date with industry trends is to monitor established blogs.
What constitutes an established blog? My three criterions are:
Frequency in which the blog is updated
If a blog updates just once a month then it’ll be difficult to consistently get relevant industry
news, and if it updates daily but get 3 comments a week then it’ll be difficult to extract consumer
Therefore, it’s crucial that you monitor blogs in your industry that meets these standards so that
you can get the most out of it. An easy way to do this is to utilize Technorati which is a site
that categorize blogs by popularity.
Also, don’t forget about popular niche forums as they can be just as helpful. Navigate popular
niche forums and pay attention to buzz words and jot them down for future reference.
To find popular forums in your niche simply use the query
For example, let’s suppose you’re interested in tapping into online gambling. The appropriate query
to enter would simply be: “online gambling forum.” In addition, here is a Wikipedia list of
popular internet forums.
The top blog posts method
There’s a sneaky little method that’ll allow you to discover the best topics to blog about in your
A simple way to do this is to research the top blog posts for a blog. For example, every year
popular blogs tend to do a roundup or
summary of their most popular posts.
Discovering this is simple, just type: “website na me + mo st popular
po sts (insert yea r).”
For example let’s assume the website name was “randomblog”, and you want to discover the most
popular blog posts for 2012, simply type in this query: “randomblog most popular blog posts 2012.”
You can keep modifying the year to see if you get different results. This is a good method to use
you want to be aspired to write about new topics.
The keyword balloon
All you need to get started with keyword research is a tiny list of keywords. Once you have 3-5
keywords you can easily expand this list into the hundreds using my time-tested keyword expansion
The expansion process is very simple and is depicted in the illustration below:
Once you have one keyword you’ll be able to extract more keyword ideas from it, and then from those
you’ll be able to extract new keywords and so on.
Technique number one: Thesaurus
This is such a simple method that the average webmaster simply overlooks it. Do you have a
thesaurus somewhere in your house? If so then grab it and start inputting your general keywords in
If you don’t have a physical thesaurus there are alternative routes you can take on your computer.
Consider using the built in thesaurus in Microsoft word.
To access it simply slick on: review -> thesaurus. If you don’t like using the built in thesaurus
then you can consider using an online thesaurus like the one found here.
Below are the search results for the term “software.”
operating system program spreadsheet
freeware groupware shareware
application software bundled software courseware
My advice is to not take synonyms and plug them back into the
thesaurus as you’ll simply get an overlap of results which wastes time.
You can use a new online thesaurus to find out more synonyms for your keyword, or you can plug in
definitions from the first thesaurus into the second one.
Here’s another online thesaurus I’ll recommend. Here are the
extracts for the search term “software” in the second thesaurus.
package computer science
OS comput er progra
computer program me
program subprogram subroutine
procedure routine functio n
spyware supervisory software
database managem ent
DBMS upgrade computer hardware
As you can see the second thesaurus includes a lot more results, but some of these definitions can
easily be interpreted for something else in every day speech.
Therefore, it’s always a good idea to navigate through these definitions before adding them to your
keyword list. Once you have extended your list using this method make sure to research them in
keyword planner to see if it’ll be worth your time to target it.
This is a very simple method to use to extend your keyword list which is why I highly recommend it.
Plural & Singular
This is another technique that’ll only take a few minutes of your time. You just need to analyze
the list of keywords that you have and see if they would benefit from a plural or singular
variation of it.
For example, if your keyword was “video game” then you can consider making it plural or “video
games” and then add it Keyword Planner to see if it’ll reduce or increase the number of results.
Many keyword tools include singular and plural variations of keywords by default, but it’s not
uncommon for them to miss significant ones so this is something that I’ll recommend checking.
Those not so pesky misspellings
There’s no doubt that certain words are easier to spell than others. As you analyze your keyword
list you should make note of the keywords that you have a hard time spelling.
If you constantly need the help of the auto correct feature then this is the type of keyword I’m
talking about! The best way to derive the correct misspellings for keywords is to spell them out
yourself on the qwerty keyboard, and then create a separate keyword list for the misspelling
It only makes much sense to target misspellings for highly trafficked keywords that are difficult
to spell. The reason for this is if you decide to target a misspelled long tail keyword then the
traffic you’ll get from it will most likely be unnoticeable.
In addition, if you would like to look up the common misspellings of your keyword then check out
this helpful tool here.
Also, for statistical purposes here is yourdictionary list of the top
100 misspelled words.
Info please has a list here which is slightly different than the one listed in yourdictionary.
If any of your keywords contain these words then it’s imperative that you make a keyword list for
the misspelled variations.
In the context of English grammar think of prefixes as words that are placed before another.
Therefore, what you should do is analyze your keyword list and think of all of the possible words
that could come before it.
You’ll have to imagine your ideal searcher behind their computer typing in the keyword. Most web
users will not just type in the general keyword, they’ll usually add either some prefix or suffix
Let’s use the keyword “car” for example. What might be some prefixes that web users attach to this
keyword? I have listed some examples in the table below:
used car new car sedan car
certified cars used truck certified used cars
mazda cars hyundai cars classic cars
This is an excellent example of keyword expansion as typically one idea may lead to the next and
before you know it you have
successfully expanded your keyword list in very short time.
If you’re having some difficulties figuring out what to use as your prefix then simply add your
general keywords into Google and read the title and meta descriptions for the first page listings
to get a general idea.
If this still doesn’t work then you can consider looking at the paid ads for inspiration. Even if
you don’t see any specific prefixes you may have “a-ha” moments that’ll help you to think of clever
prefixes to use.
Suffixes are the opposite of prefixes in that they come AFTER the keyword. Below are some examples:
car reviews car prices car models
car features car buying car ratings
car news car purchase car guide
There are tools that can help you aid in this but remember, computer programs can never replace the
You owe it to yourself to conduct some brainstorming and I’ll highly recommend using Google to find
niche sites that can give you ideas.
Read their homepage text and analyze the meta tags for ideas on where to start.
This is a powerful technique for seo purposes and it works by taking the root base of a word and
then expanding it in either direction.
This will increase the number possible combinations of keywords you’ll have which will allow you to
have better insights into your keyword lists.
Let’s use an example to help illustrate this concept. Let’s say that you have a keyword list that
revolves around the keyword: “internet marketing”.
Internet is the noun in this case so let’s remove that and focus on the verb which is “marketing.”
The root of marketing is market, so how can we expand this? Well, if you think about it carefully
there are three ways which is indicated below:
Don’t be overly critical of yourself during this process as the point of this is just to expand
your keyword lists. If you can think of real words then you have done your job. Once you have
expanded the root, combine it with other keywords to help create more specific phrases as indicated
As you can probably see, two of these keywords don’t really make much grammatical sense so more
than likely they’ll be of little use to you.
The only new keyword that we have derived from this stemming is “internet markets.” Now, let’s turn
back to our noun “internet.” What is the root for this keyword?
I suppose you can use “intern” but it wouldn’t make much sense to
combine this root with the keywords in our list.
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