Unstoppable Forum Traffic

Unstoppable Forum Traffic
7 Closely Guarded Warrior Forum Traffic Streams for FLOODING
your blog, squeeze pages, sales pages, and affiliate offers with MASSIVE AMOUNTS
OF LASER-TARGETED, READY-TO-SPEND TRAFFIC, Starting RIGHT NOW!
„Unstoppable Forum Traffic“ by Raimundas M. 1
DISCLAIMER
License Terms
This course is for your own personal use ONLY. It is STRICTLY PROHIBITED to reproduce the
content enclosed herein or to distribute this course to any third party, or via any third party
website.
All content is protected by Copyright ©.
Income Disclaimer
This document contains business strategies, marketing methods and other business advice that,
regardless of my own results and experience, may not produce the same results (or any results)
for you.
I make absolutely no guarantee, expressed or implied that by following the advice below you will
make any money or improve current profits, as there are several factors and variables that come
into play regarding any given business.
Primarily, results will depend on the nature of the product or business model, the conditions of the
marketplace, the experience of the individual, the application of said principles, and situations and
elements that are beyond your control.
As with any business endeavor, you assume all risk related to investment and money based on
your own discretion and at your own potential expense.
Liability Disclaimer
By reading this document, you assume all risks associated with using the advice given below, with
a full understanding that you, solely, are responsible for anything that may occur as a result of
putting this information into action in any way, and regardless of your interpretation of the advice.
You further agree that the author cannot be held responsible in any way for the success or failure
of your business as a result of the information presented below.
It is your responsibility to conduct your own due diligence regarding the safe and successful
operation of your business if you intend to apply any of this information in any way to your
business operations.
„Unstoppable Forum Traffic“ by Raimundas M. 2
[NO] – Can sell this product directly.
[NO] – Can add to a paid membership site.
[NO] – Can sell for personal use.
[NO] – Can put your name on sales page.
[NO] – Can be offered as a bonus.
[NO] – Can be packaged with products.
[NO] – Can sell resale rights.
[NO] – Can sell master resale rights.
[NO] – Can sell PLR.
[NO] – Can sell via auction sites.
[NO] – Can add to a FREE Membership.
„Unstoppable Forum Traffic“ by Raimundas M. 3
Message From The Author
Hey.
It’s Raimundas M from http://www.raimundasm.com 🙂
First, I would like to congratulate you on picking up the „Unstoppable Forum Traffic“ guide.
You know.
I’m always super excited to share my knowledge.
Especially when it comes to driving traffic.
If you could give me just 15 minutes, I will show you seven powerful Warrior Forum traffic
methods that you could implement RIGHT NOW and start receiving traffic ALMOST IMMEDIATELY.
Here’s the quick story:
A couple years ago I use to buy solo ads like crazy.
Seriously.
I remember the time when you could’ve bought pretty nice quality clicks for only $30 (100 clicks).
One of my favorite places to buy MMO/Bizz-Op traffic back then was Safe-Swaps (now Udimi.com)
In fact, my name is still in the list of the top solo ad buyers on „Udimi.com“ (ex Safe-Swaps.com):
„Unstoppable Forum Traffic“ by Raimundas M. 4
However, as years passed, the cost of solo ads increased, and the quality went down.
Well, actually, I still use them time to time and it’s great when you have several reliable solo ad
vendors that you can count on and get a nice amount of quality traffic any time you want.
HOWEVER.
You will agree with me that it’s a real pain in the arse when you want to test new ones.
Not that it only takes a lot of time and effort finding them, but it also can cost you a lot of money.
If you bought solo ads before, I think you can relate to that.
Anyway.
As I like to say, „good things never last forever“.
Same happened with the Solo Ad traffic quality.
One late evening, after blowing up $90 on a useless solo ad, I got really tired of that.
After getting my Facebook Ads account suspended a few years ago, the only place that’s left for
me was Warrior Forum.
So I thought if I could find at least just a couple of easy ways to siphon a small portion of that
quality traffic CONSISTENTLY and PREDICTABLY, I could easily expand my MMO/Bizz-Op niche
business faster and easier.
While others were still banging their heads to the wall trying to convert Solo Ad traffic, I got ALL
IN into the Warrior Forum and soon started quietly building my lists from there.
„Unstoppable Forum Traffic“ by Raimundas M. 5
In the past several months Warrior Forum has been really good to me.
Using seven strategies that you are about to discover, I managed to receive a huge amount of
enthusiastic and eager-to-learn IM related traffic to my blog, squeeze pages, and sales pages.
As I later find out, it’s extremely high quality traffic, and most importantly, ready to spend money.
Below you will find my JVZoo affiliate stats.
Not 100% of earnings are made from the Warrior Forum subscribers as I do send to my all lists at
once, but the majority of them (around 85%).
Now.
This WSO is not just about building your email list.
You can use these seven powerful methods for driving traffic to almost any site you want.
Some of them even allow you to link directly to the affiliate offer, if you want to.
Although, I’m pretty sure you already know that building an email list (especially a list of buyers)
and owning your own on-demand traffic source is the way to go.
So, if you are ready, let’s get straight into the meat and potatoes, and get you some of that
awesome traffic 🙂
METHOD #1
Your Warrior Forum Blog
„I have my own personal Warrior Forum blog?“
Yes 🙂
It’s one of those traffic generation tools on the Warrior Forum that almost no one ever use.
While Warrior Forum rank pretty high on Google search engine, I would say they are leaving a ton
of traffic on the table.
„Unstoppable Forum Traffic“ by Raimundas M. 6
To access your blog, simply click on your name, then „Blog“ and „View {your_name} Blog“:
You can post anything you want here, as long as it’s related to marketing.
But, do the posts get read?
Not only do they get read, but they also receive a nice amount of traffic from the search engines.
Here’s one of my blog posts on WF:
„Unstoppable Forum Traffic“ by Raimundas M. 7
Step 1
Step 2
Step 3
Leveraging this Warrior Forum’s feature alone on a daily basis, you can receive a nice and steady
traffic to your squeeze pages, personal blog, or your sales pages.
I still receive a handful of sales, simply by linking from my WF blog back to the sales page.
And don’t worry, it doesn’t have to be very lengthy posts.
Short, quality posts work well.
By the way, the minute you post something new on your WF blog, your blog entry will appear at
the bottom of the Warrior Forum, as shown below.
This always brings a nice spike of traffic to your post 😉
To start blogging, simply click on the „Post to your Blog“ link on the left side menu:
„Unstoppable Forum Traffic“ by Raimundas M. 8
Method #2
Classified Ads Section
The Classified Ads Section on Warrior Forum has been used for many things.
Some sell solo ads.
Some offer their services.
Some offer coaching.
But did you know, however, that you can make a free offer and build a list, sending your traffic
directly to the squeeze page?
Yes.
The Classified Ads Section is one of those sections on WF where you can link to your squeeze page
without any problems.
Here is one of my offers:
The beauty of having your thread on this WF Section is that Classified Ads Section are mostly
visited by buyers.
Here are some more free offers on Classified Ads:
4,310 views. Think you can get subscribers from that?
Absolutely.
Here’s another one:
Actually, let’s dig a bit deeper into this…
„Unstoppable Forum Traffic“ by Raimundas M. 9
Here’s how simple the post looks:
And here’s where the >>CLICK HERE<< link leads to:
Nothing fancy, right?
To post and bump your thread on this section, it will cost you $20.
So this one is not free.
UPDATE: From 2015, all ‘Free WSO’s’ now should be posted on this section.
„Unstoppable Forum Traffic“ by Raimundas M. 10
Method #3
Posting cheap ($0,01-$1,00) WSOs
Warrior Forum Special Offers section is crawling with buyer traffic.
This is the place where people are actually looking to BUY stuff.
Warrior Forum members have been taught for years that the WSO section is dedicated to paid
products, and those who are not interested in spending money rarely ever look inside.
This is where smart marketers came in and started posting ‘Free WSOs,’ WSOs that cost $0 to the
end user, but in order to download the WSO, the user must enter his or her email address.
This worked extremely well and people were building buyer leads like crazy, but after 2015, the
new Warrior Forum owner decided to change this and move ‘Free WSOs’ to the Classified Ads
Section, leaving Warrior Special Offers section for paid WSOs only.
However.
You can still take advantage of this section by posting super cheap ($0,01-$1,00) WSOs and fill
your Auto Responders with pure buyers very quickly.
Here is a live example of a $1 WSO:
Let’s take a look inside:
„Unstoppable Forum Traffic“ by Raimundas M. 11
To sell $1 WSO, you don’t have to be some kind of super ninja copywriter, but I would at least
have a very enticing header, a couple paragraphs of text and some reviews/testimonials.
Let’s find another one:
This one is from David Kirby.
As you can see, it has over 31K views and it’s still going strong.
Even though the offer was published on 2013 September 14th, David is still bumping the thread
even nowdays.
Which only tells us that it’s working and he’s at least making his money back for every new bump.
Let’s take a quick glance inside:
Here’s the link to the live thread:
http://www.warriorforum.com/warrior-special-offers/843765-1-wso-special-200-day-copy-exactsuper-
simple-system.html
In fact, this is a great example of how you want to model/structure your cheap $1 WSOs.
I’m sure David did a ton of testing and found a winning sales copy for his WSO.
To post a thread on the Warrior Special Offers section, you will need to spend $20 as well…
„Unstoppable Forum Traffic“ by Raimundas M. 12
Method #4
Paid Banner Ads
Buying banner ad space on Warrior Forum is one of my favorite methods of getting instant traffic.
The last time I checked, this method allowed you to direct link to any affiliate offer you want.
However, if you are planning to do this, make sure the offer is converting well, because you are
going to spend $100 (for the top banner ad) or $50 (for the bottom banner ad) to be shown for
one day.
Your results will vary, but just to demonstrate the power of this, here’s how much traffic I
personally get when buying banner ads on WF for my IM niche business:
„Unstoppable Forum Traffic“ by Raimundas M. 13
To get your banner ad up and running, simply visit this link:
Advertise on Warrior Forum
You will land on this page:
Here, you can choose where and how many days you want your banner ad to be shown.
It’s super easy to set up, and as soon as your banner ad is approved, it will go live.
It will run EXACTLY 24 hours (if set for one day) from the moment your ad is approved.
Here is one crucial tip I can give from my own experience:
Be very specific with your banner ad message.
Don’t just say „How to make money online“ or „Want to make money online?“ in your banner ads.
This won’t attract a lot of attention. I have tried.
Rather, make your message very clear and specific.
For example:
„How to X using X in X days, regardless of X.“
You get the idea. Details will make your banner ad look more believable, increase curiousity, as
well as clicks.
„Unstoppable Forum Traffic“ by Raimundas M. 14
Method #5
Best Online Resources Section
Now, we are getting into some hidden gems of the Warrior Forum 🙂
But be warned, you must be very careful when using this.
Basically, there is a „Best Online Resources“ forum section on WF for listing sources of FREE
eBooks or PDF’s.
BUT.
There is also a uniform forum policy that you are NOT allowed to use affiliate links or link
directly to your squeeze pages in this section.
So, how the hell do we get traffic and subscribers from this?
There are a couple of ways we can use to capture that traffic 🙂
Here are some of my threads inside this WF section:
The best part is that it’s free to post, and no approvals are required 😉
To drive traffic to your squeeze page, you can either:
1. Post your .pdf that has a link to your squeeze page somewhere inside the .pdf.
2. Zip your .pdf and an innocent ‘unadvertised bonus’ shortcut that redirects to your squeeze page.
3. Link to your own blog, which has a lightbox pop-up for capturing email addresses.
„Unstoppable Forum Traffic“ by Raimundas M. 15
Actually, let’s take a minute and I will show you the power of this section.
There’s one thread that’s super hot right now:
This guy got over 1K free views in just 7 days.
Let’s see what he’s doing:
Let’s click on the link and see where it takes us:
„Unstoppable Forum Traffic“ by Raimundas M. 16
The „Download“ button links to the .pdf file:
It’s actually pretty good content.
But as you know, even the best content is shared for a reason 🙂
The .pdf is filled with affiliate links and also links to his website a couple of times.
If I where him, I would have zipped that .pdf and included a shortcut that redirects to the squeeze
page or even an affiliate offer.
That way he could get more out of the traffic is he is getting now.
„Unstoppable Forum Traffic“ by Raimundas M. 17
Method #6
Your Signature File
I know, I know.
Nothing ground-breaking here 🙂
Just wanted to cover EVERY single strategy possible, that’s why it’s here.
So, if you are an active WarriorForum member or have something valuable to share with the
community, you had better have a signature file with the link to your squeeze page or sales page.
Signature traffic is actually one of the most qualified traffic you can get from the Warrior Forum.
The reason being is that your signature appears after every post you make on WF, and it acts as a
relationship and trust building tool.
If Warrior Forum visitors like your posts and your style and appreciate your help, they will most
likely be interested in what else you have to offer and click on your signature link.
Here’s a quick tip: To save time and energy and get the best results possible, make sure you
post on threads that are related to your signature text.
For example, if your signature is related to list building; in this case, it’s wise to participate in the
„Email Marketing“ section, as well as the „Main Internet Marketing Forum“ (in the threads
discussing list building and traffic related questions).
To set up your signature on WF, simply follow the steps below:
Step 1. Click on your name in the Warrior Forum:
„Unstoppable Forum Traffic“ by Raimundas M. 18
Step 2. Click on „Customize Profile“:
Step 3. Click on „Edit Signature“ on the left, and add your signature:
Want to add a link inside your signature?
Just highlight the text you want and click on the „globe“ icon:
„Unstoppable Forum Traffic“ by Raimundas M. 19
Method #7
The War Room Section
„The War Room“ section is another place on WF filled with HUNGRY BUYERS.
To access „The War Room“ Private Forum, people pay a $97/year subscription payment.
So, only those who have a PayPal account and don’t hesitate to spend money on their knowledge,
will see your thread inside this section.
Because I joined The War Room in 2011 (before freelancer.com acquired the Warrior Forum), I still
have access to this section for free (until 2031).
However, all of the new members who want to join The War Room today are required to pay a
monthly fee.
And believe me; there are many of them who join this private forum every day.
The War Room is basically a place where members share their best stuff with other Warrior Forum
members.
You will find a ton of Paid WSOs, graphics, software, plugins and other cool stuff FOR FREE.
„OK Raimundas, all this sounds great and stuff, but how do I get traffic to my squeeze page or any
other page of my choice from here?“
„Unstoppable Forum Traffic“ by Raimundas M. 20
Let’s open up „The War Room“ and I will show you.
This is the first page of the War Room.
Let’s take the „[FREE] Facebook, Twitter and Youtube Cover Template“ thread for this example:
„Unstoppable Forum Traffic“ by Raimundas M. 21
Now, let’s see what happens when you click on the „DOWNLOAD HERE“ link:
What do we have here, huh?
A link to download your graphics (at the right), but there is also a sneakily added squeeze page on
the left 🙂
Think people opt-in?
Yeaaaaah.
Moreover, these subscribers are fricking pure buyers.
By the way, you don’t have to offer graphics; this is just a quick example.
You can share any .pdf report or product of yours, and add your squeeze page for those who want
to receive more relevant stuff from you.
If you think about it, this section is even more powerful than the public „Warrior Special Offers“
section, because all of them have PayPal accounts here.
I hope you are seeing the power of this.
Warrior Forum alone can build a huge business, if you are in the IM/MMO space.
But, wait. There’s more… 🙂
I have a bonus method for you on the next page that will absolutely blow you away.
How do I know that? Because I was when I first discovered this 🙂
„Unstoppable Forum Traffic“ by Raimundas M. 22
Bonus Method
Your Own Pop-Up on the Warrior Forum
„What? A pop-up? How?“
This is actually more advanced stuff.
Basically, you can have a pop-up shown any time someone open up the Warrior Forum.
Believe it or not, you can have it on any section you want.
Want ONLY buyers?
Add it on the „War Room“ „Warrior Special Offers“ and „Classified Ads“ sections.
It’s done through the third party advertising networks (PPV traffic networks).
It won’t show up for all of the WF visitors, but only for those who have an adware installed.
Basically you can show any pop-up you want on any website on the whole internet for peolpe who
have the adware installed on their computers.
And it’s legit!
Three leading PPV networks (in no particular order) right now are as follows:
Leadimpact.com
TrafficVance.com
50OnRed.com
I personally use leadimpact.com:
„Unstoppable Forum Traffic“ by Raimundas M. 23
It cost me ~$0.02-$0.033 for my pop-up to show up on the Warrior Forum, and you can target
any Warrior Forum URL you want.
Powerful?
Yes 🙂
If you want to learn in more details about this bonus method, check out the
uft_bonus_method.pdf that came with this product.
Conclusion
I hope your head is spinning by now, and you simply can’t wait to start driving traffic to your
squeeze pages, blogs, affiliate offers, or sales pages.
You have EVERYTHING you need in your hands now to take action and drive insanely quality Bizz-
Op/MMO traffic.
Thanks, again, for picking up the „Unstoppable Forum Traffic“ WSO.
Make sure to check out my other products (see below) 🙂
I will talk to you later.
– Raimundas M.
„Unstoppable Forum Traffic“ by Raimundas M. 24
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Untapped Traffic Giant

Untapped Traffic Giant
by Pedro Lopes
Disclaimer
This report was diligently researched and compiled with the intent to
provide information for persons wishing to learn about making a profit
using online resources.
Throughout the making of this consumer report, every effort has been
made to ensure the highest amount of accuracy and effectiveness for
the techniques suggested by the author. The report may contain
contextual as well as typographical mistakes.
No information provided in this report constitutes a warranty of any
kind; nor shall readers of this report rely solely on any such
information or advice.
All content, products, and services are not to be considered as legal,
financial, or professional advice and are to be used for personal use
and information purposes only.
This report makes no warranties or guarantees express or implied, as
to the results provided by the strategies, techniques, and advice
presented in this report. The publishers of this report expressly
disclaim any liability arising from any strategies, techniques, and
advice presented in this report.
The purpose of this consumer report is to educate and guide. Neither
the publisher nor the author warrant that the information contained
within this consumer report is free of omissions or errors and is fully
complete.
Furthermore, neither the publisher nor the author shall have
responsibility or liability to any entity or person as a result of any
damage or loss alleged to be caused or caused indirectly or directly by
this report.
About The Author
Hello,
My name is Pedro Lopes and I’m a full time internet marketer. I was
originally born in Brazil and now reside in Ft. Lauderdale, Florida.
I started my career in internet marketing in mid 2013 when I came to the
decision that MLM wasn’t good for me and I needed to look elsewhere. I
spent quite a bit of my time throwing my hard earned money at ‘push
button’ products trying to get rich quick and like many people that did so, I
fell flat on my face. The whole experience was quite humbling.
In early 2014, I invested what was my last dollar into a coaching program
and this ended up being the best decision I’ve ever made. Since then, I’ve
met and partnered up with some amazing people who have helped turn
around my entire career.
I’ve had the privilege to be part of some amazing projects like this one
and Ninja FB Tactics for example, and I could not be more thankful for the
influence this community has had on me! It is an absolute blessing to be
able to help so many people who are in the same struggle I was in!
On behalf of everyone involved, I would like to thank you for choosing this
course and promise you that I have given my absolute everything to make
this worth every penny!
Having said that. Let’s get to it, shall we?
Contents
Why Pinterest?
Who Is This For?
Setting Up
Pinterest Basics
Website Setup
Building Your Audience
Engagement Techniques
Content
Monetization Techniques
Conclusion
Why Pinterest?
Pinterest is by far the most underappreciated, yet fastest growing social
network out there.
This is quite the phenomenon, at least until the rest of the world catches
on, which they will.
But for right now, Pinterest stands relatively untapped in comparison to
other social media giants, and the people that take initiative and stamp
their foot in this social network while it’s still at it’s brewing stage will
benefit massively!
The sweet part about this untapped giant is that if you learn to tame it, it
will reward you with massive amounts of free, targeted, quality traffic. The
type of traffic that you would otherwise have to pay an arm and a leg for.
In the case of Pinterest, all you have to do is place yourself in front of it
and today you’re going to learn exactly how to do that. In this report, you
will be given a game plan for how to siphon traffic from this giant and your
business will benefit like never before.
First, let’s take a look at exactly what we’re dealing with here. Why should
we be considering Pinterest?
70 Million
I’ll begin by giving you 70 million reasons. 70 million people who are
actively using Pinterest as I’m typing this right now.
Now, that’s a relatively small number compared to the other big guys, but
Pinterest is scheduled to grow to 200 million strong in the next 2 years as
people begin to realize its true power.
But as of now, we’re sitting at 70 million. While significantly smaller than
the big guns, somehow it packs a bigger punch. How?
Engagement
One word, “engagement”. Get this, even though Pinterest is the new kid in
town, it is capable of sending more traffic to your website or blog than
Twitter, LinkedIn and Reddit combined !
This is simply because of their interface setup which is perfect for user
engagement. Pinterest may be smaller in overall volume, but if used
correctly, you will benefit from a whole lot of engagement from your
audience, more so than you will get from the other guys.
Diversity
Pinterest is also a very diverse and unique social network. There’s just so
many ways to engage with your audience from a single account. You can
create specific boards for a specific kind of audience or engagement you
want which gives you several angles to choose from, you’ll learn more
about this later in the report. The other social networks are relatively one
dimensional when it comes to this.
One interesting stat in regards to this is a whopping 70% of brand
engagement on Pinterest is user generated. This means that businesses
are getting a ton of action without even doing any promotion. This is due
to the natural virality that a single post or “pin” can receive. You will learn
how to do this as well.
Buyer Intent
This is a big one! Pinterest users are lot more likely to buy than users of
other networks.
This has been studied and documented. In fact; on average, each pin is
worth about .78 cents to a business on Pinterest who is featuring their
products.
Pinterest users also spend approximately double the amount than
Facebook and Twitter users. The key thing with this figure is that this is
with no spike in traffic, Pinterest traffic is just that more valuable.
To put it simply, Pinterest users pin things with the intention to buy. This is
one of the biggest features of the whole networks itself, it gives its users
the chance to create boards of interests, sort of like a wish list. This
means that if your brand is on Pinterest, you’re allowing your users to
interact with your merchandise like never before. This is massive, not only
for sales, but for exposure as well and of course, ultimately more sales.
Who Is This For?
There are certain types of markets and niches that are dominating
Pinterest these days while it’s still at its infancy. This does not mean that
your market has no place there, it just means that it hasn’t been
established yet. Rest assured, as the numbers of users rise, it most
certainly will.
For now, let’s talk about what angles to approach Pinterest with if you are
keen on engaging with its currently very active users. Here are some
niches that are booming on Pinterest right now:
● Health/Fitness
● Cooking/Recipes
● Clothing
● Art
● Craft/DIY
● Jewelry
● Beauty
● Kids
● Home/Decoration
● Travel
● Weddings
By looking at this list of niches, if you have gathered that Pinterest is a bit
more populated by women than men then you would be right.
70% of Pinterest users are in fact, women. This is something to keep in
mind when you’re considering your approach.
If you want to see some great results with Pinterest, I suggest you have a
look at the niches you see above and pick one that you think you are most
knowledgeable about. This will make it a lot easier and enjoyable for you
and you will be able to experience Pinterest at its greatest strength.
If you have a blog or a website in one of the listed niches, then you need
to get yourself a Pinterest account set up as soon as yesterday!
If you don’t have a blog yet, it’s ok. Setting up a website is super easy
nowadays and anyone can do it. What’s even better is, if there’s anything
you don’t quite know how to do or just plain don’t want to do, you can
always delegate such tasks to outsourcers. My favorite places to go to get
things done for me is either Fiverr.com or oDesk.com. There is not a
single task that you need to get done online that you won’t find someone
in these two websites that is willing to do for you for a reasonable price!
Having said that, there is a module in this course that covers getting your
blog up and running. From purchasing a domain to WordPress setup.
Again, by no means am I ruling out any niches that are not listed above.
For example, although the internet marketing and make money online
niche isn’t exactly thriving on Pinterest quite yet, it is by no means dead.
Matter fact, you would only have to have a look around the website and
you will find that internet marketing is very much alive in there with various
users promoting their blog content and offers. It just simply hasn’t reached
its heights yet, this does not mean you should wait until it does for you to
capitalize on it. get in there now and establish yourself as an authority.
My personal advice is to set yourself up an account with whatever niche is
your forte and if it is one of the ones listed, that’s great! If not, pick one
from the lust that you would enjoy the most and set up an account and
blog for that aswell.
Setting Up
Now that you’re a bit more informed about why you should be using
Pinterest and which angles to approach with, it is about time we start
taking some action.
The first thing we need to do is set up a business account. It is important
to have a business account and to have it set up the right way. Pinterest
has some awesome resources for accounts that join as a business so
we’re gonna wanna do that.
If you already have an account and want to convert it into a business
account (this is what I did for one of my accounts) you’ll be glad to know
that you can do that, in fact it’s rather simple.
http://business.pinterest.com/ ←Use
this link to get to the right page.
Below the big red Join as a business button you’ll find the Convert now
button, click that and you’re on your way.
Now let’s get your account set up properly.
Account Set Up
If you’re starting from scratch, then from the homepage, select
Businesses at the bottom.
Then click the big red button on the next screen…
The following screen, you will enter your basic information for your
business.
Once the account is created, we will want to edit our profile and add as
much information as possible about our business.
It is important to make sure you fill out all the fields. Many people leave
this part off or forget to do it. You want to be as descriptive of your
business as possible.
Also, you will want to make sure your website is verified. This is big for
your credibility. You’ll have two options as to how to do this. The first is by
installing a code to your website, the second is by uploading a file via
FTP. I found the second way is easier. All I did was download the file and
upload it to my site folder via FTP. You can use FileZilla for this. If you
have trouble doing this, you can simply call your hosting company and
they will be happy to help you out.
It is also important to integrate some other social accounts with your
business accounts. You can do this by visiting your account settings and
selecting Social Networks .
You will see a screen that looks like this…
This will help you boost your social presence with other networks and let
them know that you are on Pinterest. The point isn’t to get social
interaction on those other networks, the point is to bring that interaction
over to Pinterest where you’re much more likely to go viral.
So now that you have your account set up and all your information is
filled, it’s time to learn a little more about what we’re doing. The next
mosule we’re gonna discuss some Pinterest basic terminology so you
know which buttons to push and why to push them.
So let’s get to it!
Pinterest Basics
We’re gonna start this module off with some basic Pinterest terminology.
So you have a better idea of what means what and how to use Pinterest.
Here are some basic Pinterest terms:
● Board
● Pin
● Repin
● Group Board
First let’s talk about what a board is.
From your profile page, you will see your boards. This is where you’re
going to submit all your content, your boards will contain everything
you’ve pinned or repinned. You can pin things from your own blog here or
repin things that you’ve found on other boards. Both are important for your
own exposure and for you to build a following. More on this later…
Next, let’s talk about pins and repins . What is the difference between
them?
Pins are content that is shared on Pinterest from an outside source,
meaning they came from a blog or website. A repin is content that is
shared form within Pinterest itself.
So if I have content I shared from my website or any other website on one
of my boards, this would be called a pin . If I found something I liked on
Pinterest and I clicked the button from within, then that is now
called a repin .
One interesting stat to take note of is that 80% of pins on Pinterest are
actually repins. This means that most of the activity going on is from
within and recycled. This is a great indicator of the viral power of this
network!
Now let’s dive briefly on what a group board is. Group boards are a
powerful way to get your content out there in the Pinterest world and will
give you a major boost in going viral with the network.
You can create a group board by inviting users to your boards or just
create a new one and invite from there. Either way, your board officially
becomes a group board once you get people to join it.
Here’s an example of me creating a new board and inviting people to join
it.
Alternatively, you can turn any board into a group board by simply
selecting it and clicking the invite button.
The more contributors you can get onto a group board, the better chances
of whatever content you pin in there getting repinned and going viral.
How People Use Pinterest
So now that you’re familiar with some of the key terminology behind
Pinterest, it would be good to know how all of this is used by the daily
Pinterest user so you can better prepare your content for them.
There are four key reasons why users interact with content on Pinterest:
1. Wish List
2. Planning
3. Discovery
4. Inspiration
These four things are found in just about every Pinterest user’s boards on
their profile and it’s some good bit of information to know being that we’re
the ones that’s going to be creating this content.
Think of these as repin triggers, if we cover at least one of these with the
content we share on Pinterest, we are playing the game right and our
audience will oblige by repinning our pins and making us go viral on the
network.
In other word, give the people what they want!
Website Setup
I wanted to dedicate this module for those that need a bit of a light on how
to set up a website or blog from scratch. Don’t wanna leave anyone
behind!
If you’ve already got your blog set up or already know how to do this, you
may skip this module. We’re just gonna discuss some basic technical stuff
and some WP plugins for a successful blog.
As far as hosting goes, I always use Bluehost because I think they
provide the best hosting and customer service.
If you want to save some money on buying your domain, you can go to
Namecheap.com and then point the domain over. This is very easy to do.
You will save some money this way with the domain itself, but I would still
host it with Bluehost .
Once you have your domain and you’re logged in, you will want to install
Wordpress.
From the home page of your Bluehost account you want to click cPanel.
From there, go to the Website Builders tab and click WordPress.
Follow the instructions and you’re done!
Now that you have your WordPress blog set up, you can either use the
preinstalled
WP themes or browse for other free ones.
By selecting Add New Theme you will see some more options you can
use. You’ll find that there are many to choose from, many of which are
quality and free.
Plugins
Any new WordPress blog needs one or two plugins to be optimized, so
here is a WP plugin starter pack for a blog that’s going to be connected to
Pinterest.
Pinterest Pin It Button
This plugin will automatically add a pin it button over any image that’s on
your WP blog. This is a must if you want to have a Pinterest ready
website that gives your visitors every opportunity to share your content.
http://weblizar.com/plugins/pinterestpinitbutton/
Pinterest Pin Board Widget
This plugin is a widget that allows you to display all your Pinterest boards
on the sidebar of your website calling for more interactions from your
visitors.
https://wordpress.org/plugins/prettypinterestpins/
Super Socializer
This plugin adds social sharing buttons to all of your posts and/or pages,
not only for Pinterest but for other social networks aswell.
https://wordpress.org/plugins/supersocializer/
WordPress SEO by Yoast
This plugin is for SEO purposes. It’s good to know while you’re posting
whether your posts are SEO optimized and what needs to be done to
make it so. This plugin will help you do that.
https://wordpress.org/plugins/wordpressseo/
SEO Rank Reporter
Another SEO plugin that will send you reports to help you track your
rankings for keywords every 3 days.
http://wordpress.org/extend/plugins/seorankreporter
Jetpack
Jetpack is a plugin I think every blog should have. It comes with some
many features that just about cover everything you’ll need for a
Wordpress blog.

Jetpack by WordPress.com


So that about covers it. Now it’s time to put this whole thing to work. In the
next modules you will learn what to do to be successful on both fronts,
Pinterest and your blog.
We’ll begin by building up your Pinterest audience…
Building Your Audience
Now that you have a Pinterest account and you have a blog, it’s time to
learn some of the best ways to get some of this viral traffic, we’re gonna
discuss it from both sides of the equation, starting off with the Pinterest
side. Let’s start building that audience shall we?
Following For Followers
Now that you’re on Pinterest, it’s time to get involved a bit. This strategy is
simple and it holds true for any social network that you want to build a
following in.
You’re gonna want to focus on people specifically in your niche and you
can do this by simply using Pinterest’s search feature.
Make sure you designate the search to find pinners that are in your niche.
The strategy here is to follow as many people as possible but still keep a
slight filter.
Pinterest will put your following privileges on hold once you hit 200 follows
in a single day. Having said that, it helps to keep an eye on following not
only people in our niche, but people who are likely to follow back.
Now there’s no exact science to this but, people with a more moderate
number of followers will notice that you’ve followed them more than
people who have a following in the thousands.
200 follows a day gives quite a large cap space to work with and there’s
nothing wrong with just following everyone who’s in your niche, but if
you’re gonna add a filter to this, it would be wise to follow accounts that
are still under 1,000 followers.
Not all will follow you back, but some definitely and once you start that
following, you will officially have your foot in the door.
Repinning For Followers
One sure fire way to announce yourself to the Pinterest community is to
get involved in other users’ boards.
For this to work to the fullest, it will also help to have some boards already
set up with content in them, especially if it’s original pins from your blog.
Again, just like the following strategy, what we’re looking for here pins that
are getting a moderate amount of action.
Here’s a pin that fits the bill. It’s got a little bit of interaction going on, not
too much [check] and it’s in our niche [check]. This is a pin that would be
worthy of a repin.
When you repin something from someone, they will be notified of it which
brings them to your profile which could lead to two possible things, they’ll
either follow you which is a follower gained or they will repin something of
yours which is even better because now you have started going a little bit
viral.
That user’s followers will see that they’ve repinned your content which will
start the same process again, you’ll get followers or more repins or both!
Actively repinning related content will build a perpetual flow of interaction
coming back to you. It is quite tedious but it will get you results.
Although I don’t personally do this because there are some risks involved,
there is the option of using a Pinterest bot to carry the load for you. If this
is something you’d like to look into, here’s one that seems to be pretty
popular these days: http://healzer.com/pinbot/
Fiverr Help
If you’re going to be followed to get followed, it may help that you touch up
your perceived appearance before doing so. Reaching out to Fiverr for
this is the best way to go.
This isn’t something that you want to go overboard with but I have found
out by testing with other networks like Instagram that if you have
followers, people tend to follow. So how do we get followers before getting
followers? Fiverr.
There are plenty of gigs on Fiverr like THIS ONE that will give you a
following. One thing to keep in mind, no matter what the gig claims is that
these are not real followers, but they don’t have to be. The reason why
we’re doing this is for appearance purposes only. Having said that, we
don’t want to go overboard either.
Make sure you search only high quality gigs with good feedback and don’t
order any more than 500 followers as it’ll just be overkill. Remember,
we’re doing this for appearance only, this is just to help your prospective
follower to make the decision that they do wanna follow you because
other people seem to be doing it too.
Lastly, another thing to keep in mind here is to make sure you’ve done
some pinning and repinning yourself before ordering a gig. Nothing looks
more phony than an account with hundreds of followers and no content.
Inviting People To Join Your Boards
By now you should have some boards with some nice content in them,
whether it be pins or repins. Inviting people to contribute to your boards is
a great idea.
This benefits both you and your invites. They’ll be delighted because they
can share your content on your board and you’ll benefit because this will
set off a chain reaction for you once people start getting involved.
If you have done some following already, you should have a good amount
of people identified that you can send an invitation to. So start inviting!
We’re gonna build more on this in the next module where we transition to
audience engagement. You’ll learn about different types of boards and
engagement techniques that will make you stand out from the crowd
which will lead to repins, followers and ultimately the main goal, more
customers and sales.
Engagement Techniques
In order to get the most value out of your Pinterest account, it helps to
have some strategy, especially in the boards you have set up. Content
alone is great but it’s not gonna quite cut it, there needs to be some
strategy involved and some intent.
Different Types Of Boards
Here are some different types of boards to keep in mind when adding
content to your Pinterest profile. Each of these have a different approach
and it’s wise to implement all of these to set yourself up for maximum
engagement.
Here’s the list of boards that you want to focus your content around:
● Products and merchandise: This one’s pretty obvious, if you have
a business and you have products, this is the board to showcase
them in. This is the promotional board, all images shared here
should lead to your website where your audience can come back to
and buy.
● Portfolio: This is similar to the above board but not as promotional.
Use this board to showcase not only your products but your
accomplishments and any awards you’ve earned.
● Resources and helpful content: This board will get some nice
interaction so it is wise to make these images link to a relevant blog
post. This will bring visitors to your website and will also create
some exposure for you as people love to share helpful stuff.
● Storytelling: This is a good board to get creative with, share
anything from day to day activities in your business. I like to call this
the Instagram board, meaning you can use this to post things that
are happening now and now and create a story around it. Feel free
to throw a couple pins in there showcasing some products you offer
that tie into your story.
● Things that you and your audience are passionate about: Out of
all of your boards, this one might get the most interaction. This
board can contain anything from quotes to inspirational pictures. It’s
important to share content like this because of it’s viral factor. This
type of content will get a lot of repins and bring traffic right back to
your Pinterest page and blog.
● Behind the scenes: If you can incorporate a board like this, your
audience will love you for it. This is more of something you should
do when you have some brand recognition going for you. If people
have an interest in your brand, product or service, they will be
delighted to get a sneak peek of what’s going on behind the scenes.
Now that we have a better understanding for these boards and what their
specific goals are, I want to point out that not all pins have to come per
blog post. Meaning, you don’t have to write up a new blog post just to
create a new pin. A pin can simply be an image, it could be multiple
images from the same blog post or just a stand alone image. As long as
it’s something that calls for engagement then you will get some action.
Also, not everything has to be promotional, in fact you’re better off on
Pinterest if it isn’t. This is why you will have different boards, different
boards for different goals.
Joining Boards
We’ve covered quite a bit on inviting people to your boards in this report
but if you can get yourself to contribute to another board that has an
already established following, it will do wonders for your own following.
Joining popular boards on Pinterest isn’t as easy as just clicking a button
though. It requires you to interact with some people. Keep in mind that at
the end of the day, interaction is good and if it leads to you being a
contributor to a popular board then it is awesome!
When you do a search for boards on your niche on Pinterest, you will find
that some of them contain the group symbol below that the red arrow is
pointing to.
These are group boards which means that there are more than one uses
contributing to it.
To join a group board, you want to private message the owner of the
board and request an invite.
Although a message like above should suffice, you can mention that
you’re going to bring value to their board by contributing with the best
quality content.
One thing to note is that the user whose board you want to contribute to
has to be following you.
So a good practice here is to keep tabs on your new followers, follow
them back and then see if they have group boards. Every single one of
these that you join and contribute to is like a mini jackpot for your traffic
numbers.
Earning yourself a place as a contributor to a board that has a large
following will be a game changer for you so it’s important to make as
many friends and connections as you can. Also, make sure your profile
has some quality content to showcase as this will be a deciding factor on
whether or not someone will allow you to contribute to their board.
Content
Speaking of content, it’s about time you get a better idea of what you
should be posting and what gets better responses and interaction.
Original Content
A little later in this module, we will get into some cool tools to use to easily
create some killer images, but first let’s discuss about what’s gonna catch
your audience’s attention.
The first thing you want to make sure you do is to offer original content.
While it’s ok to post some recycled stuff here and there like some quotes
and pictures, but it’s better if your stuff is original, something your
audience hasn’t seen before.
Use your creativity here and of course, keep your audience in mind and
make it relatable.
Height vs Width
This is quite the golden nugget here. You’ll notice if you browse your
Pinterest feed that it scrolls up and down meaning that images with more
height get more exposure than images with width.
Naturally, you should use this to your advantage. As your audience is
scrolling through their own feeds, the images that are longer in height will
stay on their screen longer, this is true for desktop and mobile browsing.
When creating content or even when sharing anything, keep this in mind.
Creating and sharing long images will give you an almost unfair
advantage over images that are next to it that are shorter in height. This
will literally double or triple your chances of getting some engagement for
your image.
Canva
You don’t need to be a creative or technical wizard when it comes to
creating images.
Canva is a tool that currently has my Photoshop collecting dust. I use it
mostly for creating Facebook ad images on the fly but I am now using it to
create content for Pinterest.
You can define the image specs for your canva to 2 x 1 in regards to
length and width and start creating awesome content for your audience to
engage with.
The best part is that it is absolutely free and web based. No downloading
anything. They do have some images to offer for sale but you will never
need to use them because you can simply upload images of your own.
I definitely recommend checking out Canva.com .
Infographics
Infographics are a big hit on Pinterest right now. There’s nothing your
audience will love you more for than to see some informative content and
an image at the same time. It’s the best of both worlds!
If you have any informative blog posts on your website, add an
infographic to go with them and share it on Pinterest. Make the
infographics go from top to bottom and give them some height so your
audience can scroll as they read.
Venngage.com is a great tool to use to get these done. Alternatively, you
can reach out to Fiverr to get these done for you for cheap. Here’s an
example of good gig .
The Pin It Button
We touched on this a bit earlier in the report. If there’s anything that is
most critical to your website for it to get some viral action on Pinterest, it is
the pin it button.
Every image on your website should have a pin it button so when you
have visitors, they can simply tap or click on it and you are on your way.
The Pin It Button Plugin does this automatically for you so you don’t
have to do it individually for every image. Once you have this plugin
installed and activated, whenever an image is hovered upon on your
website, it will show a pin it button which can be used by you or your
visitors to post it to Pinterest and link back to your website.
Monetization Techniques
By this point, you now have a better understanding as to how to use
Pinterest for the powerful social network that it is. It is time to talk about
your options on how to monetize all this traffic.
The Perfect Pinterest Funnel
There are many ways you can use Pinterest to make money and we will
cover a couple options, but I wanted to begin this module with the easiest
most effective way to do it.
This will include a combination of some of the things you’ve already
learned plus the addition of some tools and strategies on the receiving
end of your traffic, aka your website or blog.
The basic setup of your funnel goes like this:
1. Infographic or image
2. Squeeze page
3. Prospect opts in and joins your list
4. Prospect gets redirected to thank you page which is CPA offer
or other affiliate offer
So let’s break this down in a little more detail and cover everything you’ll
need to do…
Infographic or Image
You already know of the tools to use for this. You can either create it
yourself by either using Canva or Venngage or head over to Fiverr to get
the job done for you for cheap.
Make sure the image is eye catching, longer in height than width so you
get a better chance of clicks and repins.
Finding An Offer
We’re gonna be focusing on some CPA offers for this funnel so we’re
gonna need to join some networks.
Before we do that, we need to find which offers to promote and which
networks we can find them in.
OfferVault is a great website for this. It lists all offers from various CPA
networks. This will help you find not only the best offers but also which
networks to join to promote them.
Here’s a list of the best CPA networks based on recommendations:
● PeerFly
● NeverBlue
● MaxBounty
● Convert2Media
● CommissionJunction
● ClickBooth
● ShareaSale
● MarketHealth
Which one should you apply to? I’d say all of them, some are easier to get
into than others. This is also what OfferVault is for, so you have a better
idea of what network is a best fit for you. As far as your application
process goes, if there’s any piece of advice I can give you when applying,
it’s two things:
1. Be honest in the application, that’s the best way to go.
2. Call them up, if you want a sure fire way to get accepted, call them
up once you apply.
At the end of the day, you may not get accepted to all of them for one
reason or another. That’s why we’re applying to all of them 🙂
If you want some more information on getting accepted to CPA networks
so you can feel a bit better about applying before you do so, here are
some great resources that break everything down.
● http://www.warriorforum.com/adnetworkscpmcpldisplaysem/
574
620howgetacceptedcpanetworks.
html
● http://www.warriorforum.com/adnetworkscpmcpldisplaysem/
359
407ultimatecpanetworkacceptancereporteverythingyouneedk
nowaboutcpaacceptance.
html
● http://www.warriorforum.com/adnetworkscpmcpldisplaysem/
168
377howgetintoeverycpanetworkwithoutwebsite.
html
Lead Magnet
Before we get into creating your squeeze page and opt in form, there’s a
critical component that is necessary to all funnels, and that is what’s
called a lead magnet.
A lead magnet is usually something you give away for free in exchange
for an email address.
This is usually a digital product either of your creation or you can use a
PLR product.
If you don’t have a product, the best thing to do is search for a PLR
product. PLR products are products that are created by other people who
have given you the rights to sell or give away.
My favorite place to find PLR is ResellRightsWeekly.
com . This is my
marketplace of choice. It is $19.99 a month to join but you can have a trial
for just $1. I highly recommend checking it out, you will find something
you can use here on just about any niche, from fitness to dog training.
You will have an endless amount of content to share and give away from
this site.
If you’ve seen RRW before and you just don’t like it for whatever reason,
then I recommend trying Edson Buchanan’s program, Resell Rights Plus .
It’s fairly new so it’s a little more modern. A lot of content and a lot of
quality, definitely worth a look.
Squeeze Page
Your squeeze page is going to be created right from within a WordPress
post in your blog.
We’re going to use a plugin called Optin Revolution . This plugin triggers
a popup once someone lands on your page which you can use to get opt
ins.
The first thing we want to do is install and activate the plugin on your WP
blog.
Before we put this to use, let’s set up and opt in form using our
autoresponder. I’ll be using Aweber for this example.
Step 1 is to find the Sign Up Forms tab
Step 2 is to click the Create a Sign Up Form button
Step 3 is to design your form, your form design is going to be done right
from within the plugin so when creating it on Aweber we’re going to keep
it as plain as possible like the image below.
Step 4
Give your form a name and add your Thank You Page .
This is where your affiliate link for your CPA offer goes.
Step 5 Installing your web form
The red arrows display the points of interest here:
1. You want to select the code for Raw HTML Version .
2. Also, make sure you uncheck the bottom box since your form
doesn’t need it.
Copy the code and paste where it belongs in your squeeze page
generator software or in this case, your new plugin.
I recommend taking a quick tutorial of the plugin to get a better idea on
how to use it and where exactly you should put that code for your opt in
form.
Once you’re familiar with how to use the plugin, you can go ahead and
create a new post on your blog and add your image or infographic to it.
Find Posts on your sidebar and click Add New .
In the following screen, give your post a title related to the content you
shared on your infographic or image and click Add Media to find your
image and upload it to your new post.
Congrats! You now have a powerful funnel set up that you can share on
Pinterest!
You can set as many of these up as you want. One for every blog post or
image on your site. Make sure the images are attractive and that you
have something relevant to give away as a lead magnet and that the back
end offer is relevant as well. You will make sales and build your list at the
same time that you can send back to your site or promote affiliate
products to.
Amazon Store
Creating an Amazon store is a great way to monetize your blog. Amazon
stores save you the headache of having to keep an inventory and at the
same time allow you to sell just about anything in the world and make
commissions for those sales.
This is a very powerful combination to use with Pinterest as you can
easily populate your website with merchandise and use those posts to
populate your Pinterest boards, particularly your “products and
merchandise” board.
This gives you the freedom to work with just about any niche and if you’re
creative, you can see the potential here. As long as you follow the
engagement techniques on this report and build yourself an audience, you
will have an endless amount of traffic hitting your Amazon store on a daily
basis.
Now you don’t have to be a technical wizard to have an Amazon store up
and running. All you need is an Amazon affiliate account and you can
learn how to create one by clicking here → Create Amazon Affiliate
Account
Also, as far as the technical part goes of building an Amazon affiliate
online store, you will find that there are plugins to help you have that done
and set up in no time. There are even themes like Covert Store Builder
that instantly turn your WP blog into an Amazon store as easy as point
and click.
An Amazon store plus the natural viral power of Pinterest can turn your
website into a virtual 24 hour a day cash register. You have the tools, you
have the knowledge and the plan, now it’s time to take action!
Conclusion
So what are you waiting for? There are millions of users just waiting to
engage with your content on Pinterest. All you have to do is use what
you’ve learned to get in front of them. Sometimes, all it takes is one repin
from a large account for you to go viral. The only way to make that
happen is to take action!
Not everything is gonna work out for you right away, sometime it will take
multiple attempts to get things right.
As long as you know that you are now working with a powerful and viral
social network, you can rest assured that as if you treat this giant the way
you should, it will reward you tenfold.
Remember, until you take action with this and connect it to your ideas and
goals, all it will ever be is a good idea. Having a good idea is not enough,
don’t stay stuck in the potential boat, take consistent action and know that
not every action is gonna be a home run.
Like the late great Zig Ziglar said…
“By the mile it’s a trial, but by the inch it’s a cinch.”
Thank you so much for reading this report!
Cheers!
Pedro Lopes
PaidWithPedro.com

List Building Messiah

List Building Messiah How To (LEGALLY) Use Content Created By Other People To Build Your Email List In Any Niche And Make $5-$100 Daily In The Process
By
Mk Akan
Terms of Use: You are given a non-transferable, “personal use” license to this product. You cannot distribute it or share it with other individuals. Also, there are no resale rights or private label rights granted when purchasing this document.
In other words, it’s for your own personal use only.
Thank you.
Short Introduction
Hi my name is Mk Akan.
Before I started building a list, I was scared of so many things.
The main fear was …fear of not being a guru.
This made me delay building my list.
Fortunately I began building a list after a while …and these 2 secrets helped me OUT. Read it and take action.
2 Way To Legally Use Content Created By Other People To Build A List In Any Niche And Make Money At The Same Time
Most people who want to build a list believe they have to be called experts before they can do so.
Well you don’t.
One can still build an email list by positioning yourself as a newbie…or you can position your emails to your list as a documentary of your journey.
Here’s are the 2 ways to do it.
Method 1
The Hero’s Journey
When I was interested in creating an IPhone app, i signed up on an email list of a guy who started a blog…and positioned his emails list as information about his mistakes, discovery and journey.
He had not created an app already…but promised to share his discoveries and mistakes and successes to subscribers.
He was not an expert with building apps…but he positioned himself differently and got me as a subscriber.
You can do the same if you are just starting out in a niche…or if you are scared of calling yourself an expert.
In the first email you send your subscriber tell them you are not a guru …but you are just starting out, so you’re chronicling your journey.
Tell them you’ll reveal anything you find useful via email.
And this will help them avoid mistakes.
Tell them you will try things out in the niche and report results to them.
In the process, you can share articles you read online, courses you have bought and anything you find interesting and related to the topic.
This can work in any niche.
Method 2
The Curator Method
You can position yourself as a curator in your market place- as someone who reads about a subject and shares your discoveries with subscribers.
You can mail them articles you read, books you read, paid courses you have studied and videos (etc)…all around the subject.
So in your first email tell subscribers you are not a guru.
But you spend time studying the subject or niche daily.
And because of that you usually find helpful tips and advice from many sources and will share it with them.
This makes it possible for you to share anything around that niche to subscribers …whether it was written by you or by another person.
So YouTube videos, articles, books and courses can be emailed to subscribers.
You do not copy anyone anyone’s work.
All you do is summarize whatever you read in 1 sentence then send that mail with a link.
You’ll see the sample emails in the email folder.
You job now is to help subscribers get the best information about the subject.
With these 2 strategies, you don’t have to be a world renowned expert to build a list…you can position yourself differently and still get people interested to join YOU.
You can even combine the 2 strategies and use it to send emails to your list.
See the exact blueprint below.
The Step By Step Blueprint
Step 1
Pick A Profitable Niche
Everything starts with a niche. You need to pick a niche with people who have needs and have money to pay for it.
Think volumes of people and people who have money to pay for things.
Pick a niche with many offers and products in the market.
This training is not about niches so I’ll stop there.
If you love to learn more about picking niches, check the bottom of this page for a link to my products on picking niches.
Step 2
Pick 5-10 Experts In The Niche
Depending on the niche, there are usually people in it before you.
They may be well known and are called experts or gurus.
Pick a number of them who have these 2 things-Content and offers.
You will use their content to create your emails and will also promote their offers.
So go to clickbank.com or (any affiliate plaform)…and search for your niche keywords.
Click open the offers and find out if they have blogs, YouTube channels etc.
You can also search Google using your keyword. Click open the results, land on their sites, and then check if they have offers.
Just make sure you pick 5- 10 people who are well known or fairly well know…who have offers and content.
Sign up and join their affiliate programs.
Write their names and websites down on a notepad.
You’ll need it for the emails.
Step 3
Open the Email Template Bonus Document
I have added an email template to this course titled – Email Templates. It’s in Microsoft word and notepad format.
Open it. This is where you will write out all the emails to be sent to your subscribers.
I have arranged how the emails should be sent and have done some work for you. Start by adding your name or editing it to your taste.
Leave it open and do the next step.
Step 4
Pick One Expert And Study Him /Her
Now it’s time to started doing some work. Head to the content of one of the gurus you have already picked. (Blog, YouTube channel, podcast).
Read an article, Watch a video or Listen to a podcast.
When you are done, pick 3- 5 of the most valuable content and write out a 1 sentence summary of what the content is about.
Here’s an example. If you are in the golf niche and you just watched a video about putting, you can write this.
This article (video, whatever) reveals how one can putt golf balls using a new technique called balh blah.
Or whatever.
Do this for 3-5 articles or content created by that person.
Copy the link to the content, and then write these 1 sentence summaries under them.
Step 5
Modify The Email Template
Using the summaries of the content you just consumed, write out simple emails with links to the original articles.
See an example below using the golf niche.
This template is found in the email template file.
Subject- How To Putt Golf Balls Like A Pro
Hi,
I just read a great article (or watched a video) showing how to (benefit of reading the article or video here)
It will help you (benefit).
Click here to go see it.
(Link to content)
Your name.
PS-there’re some more goodies from this guy/gal, I’ll share some more tomorrow or in a few days.
There is also a premium program to help you get better with your (niche).
More coming so stay tuned.
You can modify the email.
Do this for all the 3 – 5 articles you have read and summarised.
Step 6
Add The Emails To The Template
Add the emails you have written in the email file. You will now have 1 welcome email and 3-5 email from one expert.
The last 2 emails about the expert will be emails promoting his/her offer.
You’ll see how this is done using the email template file.
See an example below.
Subject- This is how to (benefit)
Hi,
For the last few days you have read articles (videos) from (name of expert). Well, he has a premium program that will help you (benefit).
You can check it out here.
Link to program.
Name
Ps- I got some more goodies coming a few days so stay tuned.
The last email from the expert will be a reminder about the offer.
You’ll see in the email template bonus.
Step 7
Create a Freebie To Giveaway
After you have set up all the emails and funnel, it’s time to create a freebie to give away.
You can do this in many ways.
Either you create it yourself or you get people do it for you.
You can even ask they experts you’re promoting to hand you a freebie. Most of them have rebrandable PDF freebies with your affiliate links.
They will willingly give it to you.
Use it build your list.
My bonus training talks more about this in details.
Upload this freebie to your website or even upload it on free sites like dropbox or Google drive.
Copy the download link of the freebie and place in the first email and the second email. (As the case may be)
See where to place in in the email template bonus file.
Step 8
Join An Email Marketing Service
You need an email marketing service to build a list. I use and recommend GetResponse.
Go here and sign up.
http://www.getresponse.com/index/mkusua(aff)
You’ll get a 1 month free trial.
I have added a bonus to this package that reveals how to set up your GetResponse account, setup your sign up forms, set up auto responders etc.
After the setup, copy and paste the emails you have written using the email template and queue them up.
Subscribers will receive these emails when they sign up.
I have shown how to do this in the GetResponse Setup Handbook.
Step 9
Build A Squeeze Page
There’re many tools for building squeeze page.
I have used many tools, but I now use Landing Page Monkey.
See it here - http://jvz3.com/c/73065/134482 (aff)
It’s a tool that creates a squeeze page without you downloading anything.
They even host the squeeze page for you free. So you can build squeeze pages without buying a domain name or website.
You can use any other tool you like.
On the squeeze page, ensure to have a headline line connected to the free offer.
So if the free offer says, how to putt golf balls like a pro.
Make sure the squeeze page says the same thing. (Or something close).
See a sample squeeze page by LandingPageMonkey.
Finally
You can pick more gurus in the niche and slowly introduce subscribers to them and their articles. Then later promote products these gurus sell as an affiliate.
You can send subscribers to 3 articles written by a guru, then that same week promote products the guru sells.
At the same time, add you discoveries and experience. Help your subscribers and also make money.
The end.
Hope this Course has given you the confidence to start building your email list. Don’t delay. Step into action. Get started NOW.
To get more resources to help your business, check out products by Mk Akan below.
More Products By Mk Akan
1. Use This Simple System To Generate 100s Of Product Ideas In Any Niche , In 1 Hour Or Less…By Just Visiting FREE Websites
Click here http://www.warriorforum.com/warrior-special-offers/1027401-how-generate-100s-product-ideas-visting-free-websites.html
To promote my products as an affiliate or to see all my products go here.
Click here - www.ListBuildingZoo.com/jv

List Building Machine

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So we’re going to be going over 3 proven steps that, if you do them, you’ll end up with a
List Building Machine.
PART 1 -First we’re going to talk about list building basics, fundamentals, the why, what
not to do, great little things you need to know (that nobody’s telling you)… And we’ll get
into your freebie lead magnet, why it’s so important, and show you how to do it right.
The truth is that there are some mistakes with this that, if you’re doing them, you could
be totally killing your chances at building your list (and destroying your credibility in the
process)… So avoiding the mistakes is almost more important than doing it right…
because the mistakes are actually causing you damage.
PART 2 -Then we’re going to show you how to create high-converting landing pages.
This is something that a lot of people are leaving out of the equation and it’s an absolute
MUST for your list building efforts. You don’t want to send people straight to your home
page and have them HOPEFULLY find their way onto your list. You want to strategically
send people to a landing page where they have 2 options only – reveal yourself that
you’re my target market, by raising your hand and saying yes that you want my freebie –
OR LEAVE. No in between. This is what you want. You want to separate the folks hot
for you from the folks who don’t care about you. Your freebie and landing page will do
that.
PART 3 -Then we’re also going to talk you through how easy it is to set up Facebook
ads, and how you can get a regular, steady, consistent flow of new leads coming in,
building your list like clockwork without even doing anything. You just set it, and forget
it. This is perfect for you if you’ve been feeling like your existing connections are tapped
out and you’ve reached about as far as you can reach. The potential clients out there in

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Facebook land are ENDLESS… and you can set your budget at whatever you’re
comfortable with.
Of course there are FREE ways to drive traffic to your landing page and build your list
too, and you have that in your bonus as well.
Let’s first start off by saying that you NEED to be list building. It doesn’t matter what
type of business you have… seriously. If you have a brick and mortar location, or if
you’re online only… if you’re a restaurant… a realtor… a pet grooming place… an online
biz coach… whatever.
Having a list is how you keep the conversation going with your customers and prospects.
They visit you ONCE, either in person, or online… and then they will eventually have to
leave. So what happens then?
Studies show that more than 95% of your visitors won’t buy anything on their first visit.
So they’re either just browsing, still in the research phase or not entirely sure yet that
you have what they need/want. It takes time to build trust, instill confidence and build
a relationship.
Instead, you should try to capture their email address. You know the saying… “The
money is in the list”… we’re here to tell you IT’S TRUE!
Building your list and getting their email address is your way to stay in touch with them
and keep talking to them, keep building value, build a relationship and get to know each
other AFTER THEY’RE GONE from your place of business (website). Every person on the

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planet has an email address, so building an email list is THE cheapest, quickest and best
way to be able to keep a conversation going with people.
So, when should you start building your list?
Right now. Don’t wait until everything is perfect, and until everything makes 100%
perfect sense, and until you’ve got a plan for what emails you’re going to send them
once you get them on your list… all that is important of course… but don’t wait to start
building your list.
So even if you don’t have all your back end offers and your entire funnel figured out
yet… you should still program your mind to be a list building machine from here going
forward.
Look at every opportunity, every place you go, every person you meet, look for
opportunities to build your list. (Of course, we can help you create your entire funnel
and your offers, your signature programs and all of that if you want, in private
coaching… But what we’re covering in this course is called your ‘front-end funnel’… it’s
the most important part of your funnel… getting people in the door… getting the
RIGHT PEOPLE in the door… like clockwork.)
Before we start on how to build your list…
…We absolutely have to cover what NOT to do.

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We see some pretty wacky things being done far too often and it will get you
‘blacklisted’ quicker than you can imagine. You’ll get on the radar of other
entrepreneurs and start to be known as the ‘spammer’ and all of that.
Here are some major no-no’s …
Do NOT add contacts to your list manually of people you
collected biz cards from while networking. This is NOT
permission-based marketing. This is spamming. These people gave you their biz
card, they did not give you permission to email them your newsletter and all your
specials every week. —> An alternative would be to send them a follow-up
email telling them it was nice to meet them at XYZ event, and you’d like to offer
them a great free resource, then give them the link to your freebie and let them
choose if they want to opt-in or not.
Do NOT add contacts to your list manually of people
attended an event you were speaking at (and the
organizer of the event gave you a list of all the
registrants) Again, same concept here. The better thing to do would be to
send a personally written email to the registrants, thanking them for coming out
to hear you speak, telling them how much you enjoyed it, and offering them a
link to download (opt-in) for your free gift. —> Ideally, you’d be focused on
actively collecting email addresses from the stage (where you’re in charge and
directing the room) with an order form that they turn in at the back.
Do NOT export your LinkedIn contacts and then upload
them all to your email marketing system. Huge no-no. Just
because people wanted to ‘connect’ with you on LinkedIn does not mean they

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gave you permission to email them on a regular basis with your marketing
materials. —> Alternatively, you would send an email to your new connections,
saying hello, getting to know them better, and offer them your freebie (you see
why the freebie is so important?)
Okay, so let’s dive in to how to build your email
list the right way….
You’re going to want to use a lead magnet… or we like to call it a FREEBIE… some people
call it a pink spoon… a taste test… an IFO (irresistible free offer)…. Whatever you want to
call it….
What is a freebie or lead magnet?
A lead magnet is the (free) offer you make to get visitors’ email addresses.
EVEN IF YOU HAVE ONE ALREADY >> Still listen up and go through this entire
section because I guarantee you can make your freebie better. If you’re currently
getting 10 subscribers a day, and you’re able merely increase it to 13 per day –that’s
only getting 3 more a day – but the difference in one month’s time would be almost a
hundred new subscribers (300 vs 400). So even small improvements to your systems
like that can make a huuuuuuge difference!
And I also guarantee that you can start attracting a better QUALITY of lead by revamping
your freebie in the ways we’ll lay out for you in this training.
Let’s deal with a common misconception >>>People don’t join your email list JUST
BECAUSE it’s free. They won’t join it because you have one.

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They join it if they believe they gain something valuable from it and that giving you their
email is a fair price to pay for it. They know darn well they’re making a trade… they
know darn well that you are going to email them regularly, so the fact that your thing is
“free” is not enough… it has to be WORTH IT TO THEM… they have to see the tradeoff
value… do I want this thing bad enough to be on yet ANOTHER email list?
It’s very important to communicate the value that your prospects get by joining the
email list. Start with the benefits, focus on communicating the value, solving the
problems, etc. … and then the fact that it’s FREE… that part will just help you close the
deal, you know?
At this point, it’s important to mention that this process is going to work for you
MUCH BETTER if you’re already super clear on your target market, what they want,
what they need, their problems and struggles, frustrations and all that jazz.
It’s going to make this process much easier for you… and it’s going to make your
freebie THAT MUCH MORE irresistible to them, if it CONNECTS with them.
So if you haven’t already done that, I suggest taking a step back and really digging in
to think about who your target market is, and what they struggle with, and what you
can specifically help them with.
You need to know who you can serve… and attract those people only. Your list building
should work as a ‘qualifier and a disqualifier’ to put people through a filter and it will
grab up the ones who are the perfect fit for you, and spit out the ones who aren’t.
While building your list IS IMPORTANT… and yes, you DO want to keep increasing the
number all the time… I’m here to tell you that the QUANTITY is not nearly as important
as the QUALITY. What good will it do you to have 10,000 people on your list who aren’t
even remotely interested in what you offer, and don’t even need or want it? Exactly. It
won’t do you ANY good.

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So your freebie is going to be that filter for you. Your freebie is going to be the tool that
gets people to raise their hand and identify themselves out of the crowd to say, “Yes,
I’m one of the ones that need what you have” and the ones that don’t raise their hands,
they aren’t. It’s how you ATTRACT LEADS that are hot for you… rather than just spewing
your nonsense all over the world and annoying the crap out of people. OK?
So you do not want to ‘randomly’ build your list, or just ask people to get on your list, or
just put people on your list that you know, etc. These are terrible tactics.
Here’s an example I saw on Facebook the other day… The person just asked EVERYONE
to inbox them their email address… and even said the reason why is because they were
building their list. Then they hashtagged and said it was out of the box marketing… that
is not out of the box marketing… that is out of your mind marketing!
WRONG #1–You’re just going to take anyone and everyone’s email address who
messages you. Sure, you’ll build your list, but when it comes time for you to ‘work your
list’ and sell to them… nobody will buy. You will annoy them. Your freebie would fix this
problem.
WRONG #2–It’s all about you. It’s all about what you want, what you need, and how
you’re building your list. WHO CARES? Really. Nobody is going to bite this. It’s
ridiculous. It just SCREAMS, “Hey, I’m going to spam you all the time and I don’t even
care who you are, I’m going to spew my stuff all over you, if you let me.”

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The only people that MIGHT have responded are only going to be your friends out of
support for you (and they won’t buy either). You’ve just let me know that you’re all
about you, you have nothing to offer me. Your freebie would fix this problem.
So having a FABULOUS lead magnet freebie is going to solve those two issues real easily.
OK so back on track… Many folks make the mistake to think that just because their Lead
Magnet is FREE – a bunch of people are gonna jump all over them. Keep in mind that they
still need to be “sold” because not only are they giving up their email address… but your
prospects will be spending their TIME going through the material, and time is very valuable.
So having a HIGHLY ATTRACTIVE lead
magnet is ESSENTIAL to building your list…
Some examples of your lead magnet could be:
eBook
eCourse
Email training series
Video series
White paper
Checklist
Webinar
Product Demo
NEVER, EVER just your newsletter!
Your lead magnet has a bigger purpose than
just simply ‘getting leads’…

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You’ll see a huge boost in your visibility, credibility, client attraction and sales if you
realize that your lead magnet is about so much more:
Getting leads
Giving value
Giving folks a taste of what it’s like to work with you
Actually helping folks with problems right now (free)
A way to ‘let people in’ to your heart & mind to connect better
And the biggie that most people leave out… a top of the funnel tool to lead to the
next thing you offer.
This is NOT a lead magnet:
A newsletter is not ‘value’ in today’s world… a newsletter is waste of space. In fact,
statistics have proven that using the word ‘newsletter’ in your email subject lines is the
FASTEST WAY to get your emails DELETED and not read. So if that’s true, and people

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don’t even like receiving anything deemed a ‘newsletter’… then obviously how much
more true is it that they sure as heck won’t want to opt-in to it either.
So you’ve got to do this the right way. ALWAYS, ALWAYS GIVE VALUE. Seek to be of
service. Seek to be a giver. People will gladly want to be on your list if you’re always
seeking to help them be better people, help them build their businesses, help them
make more money, help them in whatever way.
BE SURE >>> You need to be sure that you actually deliver on your promise of value.
Under delivering will result in a ‘dead list’ which is just people on your list who are not
impressed with you at all, and probably don’t even like you and they’re just too lazy to
unsubscribe, and wont unless you really annoy them.
So delivering your value is so important because
– Money is not just in the list, but in the relationship
with your list. You want to have an impressive start.
We seriously have people email us ALL THE TIME and post on our FB about how much
value we give, and how they can’t believe we gave them that for free, they think they
should have paid for it. And let me tell you, it makes getting clients VERY EASY 
You know the old saying… “People don’t care how much you know… until they know
how much you care”…. This is YOUR TIME… your FIRST CHANCE…. And also most likely
your ONLY CHANCE to really impress upon them how much you care – to build trust –
how much you rock – what an expert you are – and have them open to doing business
with you.
So we’re going to give you an assignment to create and build your lead magnet and of
course it won’t leave things to wonder… we will break it down very precisely for you…
but there are certain things you want to think about when doing your assignment…

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This goes without saying sometimes… but it’s important for us to say it… and for those
of you that may have a lead magnet already… make sure it is highly specific to your
target clients. You don’t want the magnet to be attractive to everyone, just your ideal
clients.
Sure, you could give free movie tickets for anyone who joins your list, but how many of
them will want to buy your product? You could have drawings for free iPads, but that’s
going to attract MASSES of people who just want that free thing, and probably couldn’t
care less about what you really offer 
Lead quality is very important and you only want to focus on your target group. Because
think of the bigger picture… bigger than just building a ‘list’ for the sake of building… you
want people who would BUY FROM YOU  So offer something that clearly leads to
your product.
This is so important that you should even try to think of ways that your freebie would
turn offfolks that aren’t your target market…. Being uber-specific is the best way to
capture a specific audience (for example: “If you’re a red-headed single mom who is in
Direct Sales, you need to watch this”…. “If you’re an over 50-year-old realtor who works
from the right brain, likes coffee and hates rainy days… this training is for you”)…
Of course we’re just being funny to drive the point home… just over-exaggerating to be
funny… they say any time you LAUGH is a teachable moment But you get the point…
the more specific you are… the more likely that these ‘leads’ will buy from you 
Here are some other things to think about…
Ask yourself: what’s the one thing that would be insanely useful to your
audience, and that you could even charge money for (but won’t)?
It has to add as much value as possible. The better the offer, the more people will
take it.

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You want people to think, “This is really free?! Holy Crap!” the emotional
reaction is very important when it comes to this.
You want people to go through the lead magnet, and learn something – gain
something useful, experience “aha” moments.
The bigger the positive impact of your lead magnet, the better push you have
given the prospect down your sales funnel.
TO REALLY HAVE THE ULTIMATE FREEBIE & LEAD MAGNET >>>
THINK OF YOUR NEXT OFFER – YOUR SIGNATURE PRODUCT OR PROGRAM >>
I understand that if you’re new, you possibly don’t have a ‘funnel’ yet and you might not
have a signature product or program yet, and that’s okay.
So if you DON’T HAVE ONE… maybe just spend a few minutes thinking about what it
would be… what it would be about… but don’t spend too much time on it where it
paralyzes you from doing this assignment…
And if you DO HAVE something that you know you’re going to offer people next… you
would want your freebie to be a ‘mini-version’ of that… so that your next offer is a
NATURAL EXTENSION and a natural progression from the info they just consumed, you
know?
Be ready to work hard. There are no shortcuts. The more effort you put in, the better
the outcome. If you want to create a killer freebie, be ready to sweat. Building the best
possible freebie takes time.
But what we REALLY WANT YOU TO TAKE AWAY as you do your assignment is that
ACTION is sooooo important…. Getting this done and out the door is soooo

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important… you CANNOT get into perfection paralysis and overanalyze the crap out of it
until you think it’s perfect…. You’ve got to make a start.
It’s okay to start with something NOT as good as it ideally could be – so you can capture
at least some emails while you’re working on the killer magnet. Because you don’t want
to KEEP LOSING opportunities and losing the visitors that are coming now if you have
nothing while you are working to get the ‘perfect one’.
SO IT’S OK to not have something PERFECT >>> you absolutely have to get one made….
So just keep in mind though, that there are people on BOTH sides of the spectrum and
you need to know which one you are….
There are those who never implement because they want it all to be perfect….
And then there are those that are ok with temporary solutions and putting things out
fast…. Buuuuuut these guys on this end of the spectrum have a sneaky little enemy….
And that’s because the temporary solutions can have the ability to become permanent
ones. You just put it out there and never return to making it better….
So if that’s you… know that any lead magnet is better than none… but don’t settle for
a mediocre lead magnet… because the reality is that if you have one good enough… you
can MAKE MONEY PASSIVELY with it 
OK, so off to create your SUPER FAB FREEBIE!!!!!

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Ideas for Freebies
If the concept of a lead magnet or freebie is new to you… we’re going to help you out
with some suggestions below…
Here is a short list of suggestions for different categories, so you can get the idea and
get the ball rolling. All of the listed items are what you’d give in exchange for an email
address.
Experts
These are coaches, trainers, mentors, consultants and everybody else who sells
information or transformation.
E-books and whitepapers
Email courses via drip campaign
Video or video series
Audio recording or podcast
(Free education in any format)
Free course / webinar
Assessment or test
Template or swipe file
Small list of tools you recommend
Small list of other things you recommend
NO FREE CONSULT >> This is not good enough for a lead magnet – you can have a
free consult but it doesn’t suffice for your lead magnet 

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E-commerce
These are people who sell products online.
Getting the very first purchase is the biggest challenge. This is especially true for smaller
stores that the buyer has never heard of. If their first experience is positive, they’re
much more likely to want another experience and BUY 
Educational content on how to achieve / build stuff with what you sell
Guide to saving money when shopping for X
Educational material related to the need they will solve with your product.
Free sample
Free coupon
Demo of product
Free gift with the first order
Membership (make prospects feel special, invite them into your insider’s circle
where they will get EXCLUSIVE bonuses, advice + DISCOUNTS that aren’t
advertised or given to anyone else, etc.) – this requires more back end things to
pull off and ongoing things to deliver … keep in mind for this… you will need to be
emailing them regularly 
Free shipping –this one works but isn’t as powerful

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Service Business (non-expert)
This is a BROAD group of folks who basically trade their time for money. Hair salons,
vets, plumbers, mechanics, etc. If you’re a consultant or business coach, although you
do trade your time for money… you would fall under the “Expert” category where YOU
ARE YOUR BRAND 
Free coupons
Educational content for DIY projects
How to be a smart buyer of X
Things you need to know before buying Y
Free online tools (home decor planner, pet optimal nutrition calculator, car
online custom tuning, etc.)
Software
Free trial
Demo
ACTION STEPS >> START BUILDING YOUR FREEBIE
The first and foremost thing to remember is that successful marketing has THE POWER
OF ONE And that means there is ONE clear benefit… ONE clear problem solved… ONE
main promise you are making…
This will make your next step (creating a landing page) much easier for you… because it
needs to be HIGHLY FOCUSED on one thing. One thought, one solution… JUST… ONE!
Any words you put on that page that do not support your ONE THING will be removed 
So you need to start by knowing your ONE THING 

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Think about all our writing about this program… we talked about ONE THING you’d get…
LEADS … building your list  Everything was highly focused on that.
Without knowing this answer… this ONE THING first… you’ll be setting yourself up for
headaches and ineffective landing pages later on that don’t convert well.
Before you start, you need to think hard about your customers, their end goals and how
you can help them.
COOL NINJA TIP IF YOU’RE IN THE ‘transformation’ or ‘information’
EXPERT INDUSTRY >>
Know the difference between what people WANT and what people NEED.
People will buywhat they WANT…. You deliverwhat they NEED.
For example, you WANT clients, craploads of them, tons coming in non-stop and not to
worry about it anymore. I know that what you NEED is to learn all these detailed
strategies… but you probably wouldn’tbuy that if I said, “Hey, I’m going to give you
detailed explanations and strategies” –because it doesn’t hit home with what you
WANT.
For example, a single man WANTS a girlfriend… you might know that what he NEEDS is
confidence… but he’s not going to BUY confidence. You could have a webinar that
promises to teach men confidence… or you could have a webinar that says it will help a
man get a chick… which one do you think they will be lining up for?
For example, a woman WANTS to be thin, sexy, attractive and alluring to men. You
might know that what she NEEDS is to eat right, make low-calorie meals and exercise
daily… You could have a webinar that promises to give a woman tools on counting her
calories… or you could have a webinar that promises to have men drooling over her and
turning heads when she walks through the door. Which one will folks be lining up for?

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What you SELL PEOPLE… what you TALK
ABOUT… is the thing they WANT.
But what you DELIVER to them once they
buy from you… is the thing they NEED.
So be clear on that in your marketing and you’ll be light years ahead of the game!
Use the section below to type out & plan your freebie. Get it all organized and thought
out – these questions are going to help you really hone in on the perfect freebie.
The ONE MAJOR STRUGGLE OR PROBLEMTHEY HAVE– that I am going to solve is…
ONE THING they NEED(this is what I’m actually going to give, teach them)…
ONE THING they WANT(this is the angle and what I’m going to talk about themost)…

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The format I will be using is (example: audio, video, PDF, emails, product, etc.)…
These are 3-5 TANGIBLE BENEFITS they get (these all should support your ONE THING – if you
read them and they have nothing to do with your one thing… remove them and try harder)…
Think of listing out bullet points, if someone asked you, “What will I get out of reading that?”
What would you say?

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Start brainstorming ideas for what you’re going to call it
Use your BONUS “Hot Words That Work It” Resource that wegave you for this. It’s real
important.
You could have an AMAZING offer…
but if the name SUCKS… people won’t opt-in for it 
~~~ No pressure or anything, haha 
Use the area below to write the better ideas down, and format them as titles, names or
headlines (for example: “21 ways to lose 10 pounds in 2 weeks”or “21 proven methods
to spread your message fast & attract hot leads” or “Hot Words That Work It” (but
notice this one has a tagline with it that is more descriptive… “Proven Words & Phrases
for Hot-Selling Copy”…)
Just start writing like crazy… then look at them and scratch off the crappy ones… until
you have the WINNER!

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Testing the Idea of Your Lead Magnet Before Actually
Creating (optional – but – recommended)
Way before you spend a lot of time writing content and making things look pretty and
using a lot of energy, you can do some pre-work to see if your people are going to be
responsive to it. If you’ve done deep work with your target market, chances are that
you will NAIL THIS and of course they will want your freebie….
But it’s important for us to point out that there is a slight risk if you immediately run
with the first idea – you might end up putting in a lot of effort to develop the content –
and in the end nobody wants it. So to avoid this possible waste, do a little TEST  (if you
want)
Survey some folks that fit the profile of your ideal clients (the more you ask, the better,
statistical significance matters). If you don’t know how to find them, a good place to
start is with your existing / former clients.
You could ask them in person, on the phone, just pose the question on social media… or
even get fancier by using surveying techy tools online.
You’re not asking their opinions on anything other than – if they saw a free thing named
XYZ –does it looks like something they’d need, would they be interested in reading it, if
they would want to watch it, if it appears to be something of value to them, etc.
WHEN YOU CONFIRM IT’S A WINNER… then start creating it.
Now go share your biggest takeaway from Part 1 in the Facebook Group – CLICK HERE

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What’s up y’all. Welcome to List Building Machine, Module 2. I am Mike with
marketingyourpurpose.com and as always, I’m alongside of my lovely partner, sidekick,
associate and lovely wife, Mrs. Robin.
So in the first module we walked you guys through your freebie, lead magnet and all
that good stuff. So now that you have your freebie lead magnet – so now it’s time to
start getting you guys into a place where you’re getting people to raise their hand and
say they want it, right?
This is the time to take the tool you just built and get the people on your list –and we’ll
do that using a landing page.
There are all kinds of names for ‘landing pages’ and people get them confused often…
You’ll get all kinds of definitions all over the place… landing page, lead generation page,
lead capture page, opt-in page, squeeze page, etc.
The truth is… there are slight differences but they don’t matter that much. The same
key principles apply to each one. That is that you want the visitor to convert (take
action)… in this case, you want them to give you their email address.
Just keep in mind that of all those I just named off (they are not your normal website
pages)… A landing page has NO NAVIGATION… and that means… someone can ‘land’
there… they have to either take the action you want them to take… or leave.
There’s not a menu bar at the top like you have at your website. They just go to one
page and they are not able to navigate around your website as a whole. They are just
here for this one purpose, and they say yes, or they say no… and you want it that way.

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The name of the pages are self-explanatory… they are for getting leads, opt-ins, building
your list… it’s for giving something FREE… and typically freebies don’t require very much
info to get someone to take action. There’s not much decision-making at stake.
You DO have to be compelling, persuasive and hit home the value… but it’s not like a
sales page where you’re selling a $2,000 product, if that makes sense.
So what these pages look like, or what they will contain varies… there’s wiggle room… it
depends on your actual freebie… and as with all marketing… different audiences react
differently to different things… so there’s no ‘set in stone’ way that you have to be
squeezed into a cookie cutter box here when it comes to your landing page.
We don’t have a cookie cutter way, and if you’ve worked with us before, you know we
don’t like to squeeze folks into a box–so we’re going to show a couple different options
of page types…
There are super short ones – headline only
There are super long ones – lots of story-telling and personal connection
There are ones with impactful pictures
There are ones with no pictures
There are ones with headlines + bullet points
Etc.

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So how do you know what type to use?
Well you don’t yet. And that’s not a bad thing. And it’s not a hard thing to get an
answer to, so don’t freak out. But the truth is that ALL MARKETING is only hypothesis
until its first touch with humans…
ALL MARKETING is only hypothesis
until its first touch with humans
So the key is in ACTION, and getting something out there and watching and measuring
your results.
Simple answer… just make a regular one with headline + bullet points…. And also make
a super short one with headline only…. And see which one starts getting you more
action.
That’s such an awesome perspective for you to get with your marketing… that all
marketing is theory until it makes contact with humans. We never REALLY know what’s
going to work, until we’ve tested it, until we’ve tried it, until we get some data to
determine what works and what doesn’t.
Of course there are systems, right, we’re teaching you a system in this program… so
there are systemsthat are proven and that work… but when it comes to all the little
teeny tiny details… if anyone tells you that there is just this ONE WAY, run for the hills!
Because every business is soooooo different, and every audience is so different, and the
way that the audience is going to respond to a particular offering is so different.

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So there is wiggle room there, but there is a structure and a system to follow, so we
want to definitely take the time to point out to you WHERE the system is (your three
main steps)… but we also want to show you where the wiggle room is and where there’s
room for you to not be shoved into a cookie cutter.
In a few minutes, we’ll go over how you can tell what info you need on your page, and
what info you don’t needon your page…
Remember to start any page with clarity of focus in mind. Focus on giving your visitors
exactly what they need in order to make the decision.
Second-guessing yourself is going to kill you. Over thinking is going to kill you. Over
writing is going to kill you. You’re going to try to cram so much on that page because
you don’t have the simplicity of clarity and then your visitor is going to be frozen with
the all the info as well, and you won’t get results.
Remember… the only thing you’re selling is the opt-in.
That’s your only focus. That’s the only thing you’re trying to ‘sell’ here. That’s the only
thing you’re asking for, it’s the only thing you’re going for… the opt-in.
You’re not selling Facebook likes here…
You’re not selling all the other ways that you can/will change their life once they’re in
your tribe…
You’re not selling the next thing in your funnel here…

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You’re not selling some new ‘thought leader idea or philosophy’ that you want folks to
get on board with and rally around…
You’re simply selling the OPT-IN…
You want to give just enough info… and clear enough info… and compelling enough
info… for one purpose…
To get the email address.
How much do you need to overcome?
Just the idea of ‘is this going to be worth it –or a waste of my time?’
That’s pretty much the only thing you need to overcome on your landing page.
This isn’t the place to ‘make a point’ or do any educating… your communication and
copy should be in terms that people can get with… things that people understand
already – and no beating around the bush – tell them exactly what they are going to get
(hopefully it’s something they really want).
In fact, with most of the testing we’ve done with our pages, and our clients pages…
Landing pages with LESS COPY tend to perform better. Of course the thing to really hit
home here is that pages with LESS COPY work well… IF AND ONLY IF… your copy rocks!
This is where a lot of folks get tripped up, especially if you’re like me… and you’re the
‘teaching type’… you’re the ‘inspirational type’ and ‘transformational type’… because
you have so much in you that you want to give and help people… and when you open
your mouth or start writing, it pours out… you want to help, help, help, give, give, give,
teach, teach, teach, haha….

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All these qualities are GREAT but you’ve got to learn how and when to reel that stuff in
and stay focused on what you need to accomplish. It’s just not the place to do all that
giving, teaching and inspiring… it’s just “BAM! Here’s what you’re going to get… give me
your email address.”
So let’s talk about the main things here. We’re going to cover 3 areas:
Headlines
Other Supporting Copy
Design
These are the real key points.
Go back to your power of one! You need to know the ONE MAIN THING they will get
out of whatever you’re ‘selling’ or giving away.
Let’s say your freebie is an eBook… If I ask you… “What will I learn in this book?” or
“What will I get out of this book?” Or “How will this book help my biz or my life?” you
should be able to…. BAM! Blurt out ONE THING… ONE POWERFUL… CLEAR… CONCISE
THING.
Of course the reality is that folks will most often get more than one benefit out of your
thing… but you’ve got to FOCUSON ONE MAIN ONE… THE main one.
And the reason is because that ONE THING is going to be your guide to make sure that
all your copy is STRONG & POWERFUL  See the genius-ness here?
When you get this clarity for yourself, it’s going to make copywriting so easy for you.

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Of course your freebie, free report, video series, etc. most likely helps people with
MORE THAN ONE THING… and that’s going to happen… but you’ve got to hone in the
ONE PREVALENT THING….
While all these other ‘benefits’ are TRUE about your freebie … it won’t be as powerful
of a message…
So again, if I ask you… “What do people get out of this?” and you start listing off a
million things people get out of it…
You MUST get more specific… pinpointing the ONE… MOST POWERFUL thing that
people get from it…
And if YOUcannot pinpoint it… neither will your
prospects… they need to be able to know instantly
that this has what they want or not…
Think about this program… it’s all about BUILDING YOUR LIST, right? The benefit was
super clear and focused…. YOU BUILD YOUR LIST….
Of course you guys ARE getting more, right? You’re getting clarity… you’re getting
understanding… you’re learning copy writing fundamentals… you’re learning techy
things about your website… but talking about ALL THAT just dilutes the power, you
know?
So you should have already written down, from the last module, what your ONE MAIN
THING is that people get out of your freebie… But if you didn’t… or were having

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trouble… YOU MUST GO BACK TO IT… seriously… YOU HAVE TO HAVE ONE THING… it
will make or break you.
OK, so once you have your ONE THING…
I might go so far as to say that your headline is probably *THE* most important part of the
conversion process. A lot of times people will only read the headline, and if doesn’t grab them,
they move along. No pressure or anything, haha 😉
If writing headlines freaks you out, paralyzes you, gets you into perfectionist mode, or any of
that… don’t worry… we got your back.
There are actually PROVEN headline ‘formulas’… and even PROVEN words and phrases that are
designed to get results.
So we find, that if you look at a formula, and plop in your own information… you’ll be golden.
There’s no need to recreate the wheel here… this stuff works… plain and simple… you’ve heard
all the testimonials from our clients… so don’t question the system… it will be super fast and
painless…. Go with it and put it to action.
No need to be quirky or get any writing awards…
Follow the formulas…
So we have for you as a BONUS RESOURCE to this program…

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-Hot Words That Work It–it’s a great swipe file of headline starters… phrases… and
words that get attention and get results.
-Headline Formulas– then we also have for you a resource that has several different
‘angles’ of headlines and ways that you can write them. These are literally just plug and
play… you plug in your relevant info and keep the formula.
-Headline Examples: And then there’s even some real-life examples of powerful results-
getting headlines that you can just look at and read for inspiration and ideas 
This is going to depend on what kind of page you use… and we’ll go over different designs and
layouts in just a few… but just know that sometimes the only copy you need is JUST THE
HEADLINE… and then other times you may want or need a little more copy.
So for the copy… Remember…
The goal is to get conversions –
-Not creative awards
Copy matters most – It’s first priority

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You can only write excellent copy if you understand your target audience – again this is
why we stress this so much.
If you haven’t figured that kind of stuff out yet… before even trying to write copy, you really need to
spend some time figuring out your target market, what makes them tick, what they’re afraid of, what
they love, and all that. Knowing your target market and having a profile is going to be important for what
you’re going to learn on Module 3 too, when it comes to targeting your ads, etc. so it’s really important
from the beginning, all the way through this process.
Yeah, so this whole thing will be easy as pie for you if you already know all that about your target market.
But if you’re at a position in your business where you don’t have that figured out yet, we’re always
available for you for private coaching calls. You can go right to our website and schedule a call with us
http://marketingyourpurpose.com/complimentary-discovery-call We can help you work through that
and determining who your target market, if that’s something that you need more help with.
But back to the other supporting copy on your page…
Depending on how much info is needed to get the opt-in… you may also want to
communicate a few other things in the copy on your landing page…
Connect: why you created this and for whom
Key points: issues & solutions, could be in bullets
Social Proof: testimonials & social shares
Trust Factors: your credibility, security badges, privacy statements, etc.
So these are things that you might want to have in addition to your headline, supporting
copy is what we call it.
So how do you know what info should be on the page and what shouldn’t?

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Here’s a super duper easy trick that we use:
Whenever we’re doing a landing page, we go over all the different elements one at a
time and ask — “How will this element specifically help people make the decision I want
them to make?”
If the answer is “Uhhhh… Good question” or “Hmm, I’m not real sure – but it looks
cool!” or “I don’t think so but that was a really good statement I wrote and I didn’t want
to leave it out”…. then you have to reconsider whether that element actually has a role
to play and whether it really deserves to be on the page. If not, kick it to the curb, fast.
The things that you’re considering adding to your page… if they’re not specifically
helping someone make the decision you want them to make… you get rid of it. And you
use that as a hard and fast rule.
So this way you don’t get emotion involved. Because the one that Mike said always
happens to me. The one that says, “Uh, I’m not really sure if it’s going to help them or
not, but that was a really good point I made.” Or “That was a really good sentence I
wrote, I’m really proud of it, I don’t want to leave it out” Right?
Your emotions get attached to it and you’re kind of attached to what you’ve written,
and that happens a lot. So if you keep this hard and fast rule, and look at each element,
each separate part, headline, sub headline, bullet point 1, bullet point 2, picture,
testimonial…. Each element… if you can’t look at it and know for certain… this is going
to help them make the decision to give me their email address… just get rid of it.
It’s that simple. No need to have a poo-poo crybaby fest because ‘you worked so hard
on that sentence’… just get rid of it.

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We are going to have in your assignment some templates that show you how the layout
should be… we’re going to give you some tools and things you can use to create landing
pages… cool techy things… and all that good stuff… it will be in your assignment…
We’re going to cover the basics, so that whether you use the tools or not, you’re
empowered, you’re in control of your marketing. A lot of times you can use tools
because they’re great and they kind of do all the work FOR YOU, but if you don’t
understand what parts are important or what’s really doing the work, you’re still kind of
flying blind.
So what we’re going to do is, we ARE going to suggest to you tools that make this
process soooooo, so easy so you don’t have to think so much… BUT… we NEED YOU to
understand what works and why. Every part about the design, about where the things
are placed on the page, why they’re important and why they work.
So you have two options. You can use the tools and be very well educated and
empowered to know what about those tools is working well for you, and have
everything be built very easily lickity split… OR… you can choose not to use the tools
and go the do-it-yourself route and build your own pages on your wordpress or
whatever, and then you know exactly what should be on them as well.
So this will help both types of people. But we’re really big advocates that you can’t just
do something because “Oh, this tool says”… I’ve seen a lot of tools out there that are
geared to help you build websites and things… but they are not built with conversion
goals in mind.

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So this is really going to empower you to notice right away if that tool is leading you in
the right direction because you never want to give your power away, right? You don’t
want to give your power to some tool and just blindly follow the way that it tells you to
do it.
When we say ‘design’ we’re not talking about some artsy fartsy cute stuff here… we are
SPECIFICALLY talking about what’s considered “Conversion Centered Design” (CCD)
Your landing page should use congruent design — working toward a single collective
purpose — to usher your visitors toward the finish line… getting that email address.
So there are lots of design elements that drive a visitor’s attention toward ‘bullseye’ and
that’s your desired area of interaction… The place they will be taking action.
So let’s go over 4 main design elements you need so you can start designing landing
pages that actually convert.
#1 – Encapsulation
This is a classic technique used to hijack your visitors’ eyes and create a tunnel vision
effect. You can think of it like creating a window on your landing page where your call-
to-action (CTA) is the view.
So what should be encapsulated is your FORM. The place where you’re getting their
name and email address. It kind of creates a frame for the feature, preventing your eye
from wandering elsewhere. You can literally see this form area POP and JUMP OFF the
page on good landing pages…. Your eyes just go to it and you don’t even recognize the
drawing power.

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It will pop off the page because it looks like it’s a separate element and it draws
attention for you.
And again, like we said, a lot of the tools that we’re going to recommend for you… they
have their forms already created like that. But we want you to be educated in this
because all tools are not created equal. We’re going to recommend to you tools that
we use every day and tools that we recommend to our private coaching clients, so we
have personally vetted them, and we know that they are excellent high quality… but just
be cautious because there are tools out there that exist that do not follow these
Conversion Centered Design principles, and they’re actually going to bite you in the butt
in the long run.
#2 – Contrast and Color
Using contrast is a fairly simple concept. The more you can make your call-to-action
stand out from its surroundings, the easier it will be to see. You always want your
button or CTA color in HIGH CONRTAST to the main colors on the page.

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Look at a color wheel or color spectrum, you can go to sites like http://kuler.adobe.com
and it’s a great tool for colors. Basically… what the main color is… you have to look for a
color on the OPPOSITE SIDE of the wheel to choose for your CTA area.
Color can ALSO be used to create an emotional response from your visitors. Orange, for
example, is known to generate positive feelings and can be a great choice for the color
of your CTA. The psychological impact of color in design is noted in the following list.
Red: danger, stop, negative, excitement, hot
Dark Blue: stable, calming, trustworthy, mature
Light Blue: youthful, masculine, cool
Green: growth, positive, organic, go, comforting
White: pure, clean, honest
Black: serious, heavy, death, or luxury
Gray: integrity, neutral, cool, mature
Brown: wholesome, organic, unpretentious
Yellow: emotional, positive, caution
Gold: conservative, stable, elegant
Orange: emotional, positive, organic
Purple: youthful, contemporary, royal
Pink: youthful, feminine, warm, cheerful
Pastels: youthful, soft, feminine, sensitive
Metallics: elegant, lasting, wealthy
But the main point here is to let your primary conversion target (the form and the
button) dominate the page. And I mean DOMINATE… you should do a ‘6-feet test’ and
literally stand 6 feet away from your computer… see if that target area just SCREAMS AT
YOU 

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#3 – White Space
White space is another way to make your action areas pop off the page… the more
spacing there is around a button, or around your form, the more it pops and you take
notice to it –so that it’s not in a crowded jumble of stuff getting lost.
You could also call this ‘blank space’ because it doesn’t necessarily need to be white.
The purpose is to use simple spatial positioning to allow your call-to-action to stand out
from its surroundings and give your eye only one thing to focus on.
#4 – Directional Cues
Directional cues are visual indicators that point to the focal area of your landing pages.
They help to guide your visitors toward what you desire them to do, making the purpose
of your page as soon as they arrive.
Arrows are about as subtle as a punch in the face, which is why they work so well.
Arrows let you say, “Ignore everything else, and pay attention to this please.”
Always be careful with arrows… sometimes they’re overused… sometimes your use of
them can conflict, making people look every which way. Always keep in mind that you
want them looking at the place to take action! So only point the arrows to the things
that will make them take action. There’s no need to point an arrow at your picture, or
at a certain word… point them babies at your form and your button!!!!
OK, so there you have info about the most important things you need to know for
booty-kicking, list building landing pages… copy… headlines… conversion centered
design…

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So now we’ve got some action steps for you to follow step-by-step to create your own
landing pages.
We’re loading you up with everything you need to be successful with this. Techy tools
you can use that take the guesswork out of everything (even the one that we use to
create landing pages in SECONDS)…. And also ways that you can build your own from
scratch if you don’t want to invest in the tools… and we’ve got all your bonus resources
for headlines and all that jazz…
So don’t skip forward to module 3 just yet. Follow the action steps on the next few
pages to create your landing page. And if you already have a landing page… I’m sure
you wouldn’t have invested in this training program if it was working well for you, right?
Haha 
DO THE ASSIGNMENT…because that’s how you get the result, right? You don’t get the
result by listening and feeling like you’re smart, and convincing yourself that you’re
doing things for your business. You get the result by doing the actions.
So don’t skip this thinking you already have a landing page… get making a better one!
Have fun –and we’ll see you on module 3– where we talk about how to get craploads
of never-ending traffic to that awesome landing page of yours!

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First, check out these Top 5 Tech Tools We Recommend for list building and email
marketing.
If you’re going to be using the main landing page tool that we recommended… then
everything will be self-explanatory…. You will be able to skip all these action steps
because it will walk you through everything easy as pie.
When you sign up for LeadPages and sign into your account… All you’ll need to do is
check the box to ‘sort’ the landing pages by the HIGHEST CONVERSION RATE… then
choose one that works well for your lead magnet, and the content you need to give
(whether video, image, text, etc.) and just plop in your info where it tells you.
All those pages have already been tested, tweaked and PROVEN to convert like crazy for
the world’s top internet marketers, so no need to reinvent the wheel there, just follow
the layout they provide… piece of cake.
But for everyone else who has chosen a different option…
just remove the navigation and create a blank page on your
site… and follow the below checklist as a guide.
Here are two of our landing pages you can look at as an example…

Freebie: How to Get Clients

http://marketingyourpurpose.com/how-to-write-headlines-copywriting

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Step 1 Create a powerful benefit-packed headline
Go back to your ONE MAIN THING… the ONE PROMISE… the ONE THING that people will
get out of your freebie… and this is where you really want to use it… make sure you
‘announce’ the RESULT/BENEFIT/THE ONE… they will get right here in the headline…
Use your ‘Hot Words That Work It” resource and choose words that are truthful about
your freebie, and that are powerful.
Remember to write for your AUDIENCE FIRST… write for clarity first… write for benefits
first… and THEN you can infuse your headline with some power words… but don’t let
the words get you sucked into a trap where you’re forcing them in where they don’t
make sense and sound weird, ok?
Step 2 Create a powerful benefit-packed sub-head if you can
Again, it needs to support your ONE MAIN THING 
Step 3 Create a short intro paragraph
This is where you want to ‘connect’ with your target market more… talk about WHY you
created this… and WHO it’s for… use the ‘what would come out of their mouth’
language… touch on their problems/struggle and your solution and make sure this is
also connected to your ONE MAIN THING.

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Step 4 Write 3-5 BENEFIT-oriented bullet points
Use bullet points to describe your benefits, it’s much easier to read and absorb. Keep
them clear, concise, and try to make sure they back up and support your ONE BIG
PROMISE/CLAIM. Any bullets that don’t have to do with your one promise… remove.
Step 5 Insert any additional media
Use your images or videos on the page (if you have them).
If it’s a digital training, information, something to download, like an eBook, or an
audio, etc… it’s real important to have a tangible image like a 3D book cover …
and ipod with earbuds, etc… because it builds value and lets the visitors mind
connect to what they are really getting.
If it’s a product, images of a person using the product are best.
Also keep in mind that your image should match and correlate to the overall look
and feel of the ads you may be running to this page as well.
Step 6 Use Conversion Centered Design (CCD) for your form.
When you add your form to the page, make sure the design is in such a way that’s going
to facilitate high conversion rate. Here are three ways you can do this…

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Make sure the form is encapsulated with some type of border
Make sure the color of the form is in high contrast and stands out

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Use directional cues, like arrows and things to draw the eye down to the action button
Step 7 Add credibility & trust factors
You’ll want to add elements to the page in short snippets that build trust so that your
visitor feels safe. You don’t need to add a bunch, but just make sure you have some.
These credibility and trust factors are things like:
A pic of yourself
Testimonials (with pics & logos of customers)
Any media mentions you may have received
Social proof (sharing buttons that have counters)
Public comments
Anti-spam statement
Security badges
Another good example might be if you had a ‘preview’ of the book they’re going
to download or something like that

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Step 8 Do the 5-second test
Get a buddy in the group who has not seen the page before, ask them to look at your
page for 5 seconds and then x out of the page. After 5 seconds, ask them to tell you
what the page is about. If they can’t tell you after 5 seconds of exposure (the typical
amount of time a visitor will stay if your page isn’t clear), then your core value
proposition (headline) isn’t clear enough. If this happens repeatedly, rewrite and start
again. Do this until you have a very clear page.
Step 9 Do the 6-foot test on your important areas
For this one, you need to stand 6 feet away from the page and see what the most
dominant areas on the page are. The CTA, buttons/form and headline should jump out
to you, and you should see them from 6 feet away. They would ‘catch your attention’
from that far away because of their size or color, etc.
If the CTA doesn’t stand out enough, you should consider adding more contrast, size and
some whitespace around it.
Similarly, if the headline is buried, add some more whitespace to make it stand out as
well and make it more easily readable.
Here’s what we mean by ‘whitespace’ in this image below… spacing in between lines…
spacing in between paragraphs… even spacing around your buttons… it HELPS 

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Step 10 Go back and make sure it is EASY to take action
– Only ask for necessary info in your form (name & email)
– Make sure your form and CTAs make sense and are clear
– Remove things that aren’t necessary towards making the decision
– Make sure everything is technically working
We’ll also give you some basic sample layout examples
on the next few pages to make it easy breezy for you.
And don’t forget you can always choose to invest a couple bucks and
use the same tool that we use to make all this super easy for you. It
literally takes us 5 minutes to put up a high converting landing page.

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Here are two of our landing pages you can look at as an example…

Freebie: How to Get Clients

http://marketingyourpurpose.com/how-to-write-headlines-copywriting

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Hi, I’m Mike Pisciotta from marketingyourpurpose.com along with my super fabulous
wife, Robin. Welcome to module 3 “Tons-O-Traffic”
Ok so in module 1 we went over your lead magnet, your freebie, and the ultimate way
to qualify the right people, as well as disqualify the wrong people… and give them some
incentive to raise their hand and willingly WANT to be on your list.
Then in module 2 we went over the best way to convert these people and get them
onto your list by using a landing page, rockin’ headlines and great copy.
Now in module 3 we’re going to show youhow to keep fresh & new… and also
INTERESTED people… coming into this system like clockwork… with tons-o-traffic 
Why you need traffic
OK, so you need to get this. This is where most people STOP SHORT. You create your
freebie, you make a landing page… and then… NADA.
Simply putting up a landing page – or even putting opt-in forms all over your website is
not ‘list building’. Of course, don’t get me wrong, those things are smart to do, and if
you’ve done them, you’re way ahead of the game than most people are…
But doing those things are really just the beginning of your list building endeavor. It’s a
pretty passive way to get subscribers. And furthermore, it relies solely on your web
traffic.
How much web traffic are you getting?
How many unique people visit your website per day?
How many people will visit that exact page where your opt-in form is located?

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How many people will even notice that opt-in form in the midst of all the other things
on the page screaming for their attention?
For a more intentional and aggressive approach that guarantees a never-ending supply
of new subscribers, you need to be driving targeted traffic to your landing page.
OK, so the landing page is a tool… but you have to USE IT NOW… So we’re going to show
you how to get targeted traffic to that page…
Free vs Paid
There are tons ways to drive traffic to your website… there are free methods… and
there are paid methods. The free methods include social media marketing, search
engine optimization, blogging, video blogging, podcasting, speaking online, speaking
offline, and a whole slew of other things.
We’re not going to spend much time on this module going over all the free ways to get
traffic because we’re actually going to give you a giant bonus that lists a bunch of free
ways to get traffic to your landing page.
We’re actually going to give you a BONUS with all the free ways to get traffic to
your landing page.It will show you exactly what to do with your landing page, where
to plop the link to it, so that you can get traffic for free.
The thing is that the free methods of driving traffic work… and we DO think you should
be doing some of them… but they take time and consistency… and they typically don’t
produce immediate results. So they are ‘free’ inasmuch as they don’t take any money
directly out of your pocket… but they definitely are not free… because they take a lot of
your time (or your team’s time)

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So that’s why we’re going to spend the bulk of this module talking about paid methods
of getting traffic… and more specifically… the one we find is the BEAST of all paid traffic
sources… Facebook Ads.
There are a lot of ‘fears’ and misconceptions around paid advertising… but the truth is,
you can bring in a steady and consistent flow of new leads with as little as $5/day.
You don’t have to go balls to the wall with it and invest tens of thousands of dollars for
traffic. Although, once you have your ‘system’ figured out and found your ‘sweet spot’ I
sure as heck would not stop you from investing that much, it would actually be smart,
and here’s why…
If you could pay $100 to make $150 – would you do it?
That’s a guaranteed $50 profit, right?
So now, if you have a guaranteed $50 profit, what is your next step?
Most people will say ‘figure out how to make more than $150’ or ‘increase your profits’.
But the real answer… The smart answer… The systemized answer is…
Figure out how to spend that $100 MORE TIMES 
When you start to understand that in smart business, replication is needed, you will
start to think and act differently.
So with paid traffic, in the beginning, there is some testing, some figuring out, some
experimenting… but it doesn’t last very long. You can very quickly find your sweet spot
where you know EXACTLY how much money it takes to get 100 new people on your
list… and you will know EXACTLY how much money you will make from those 100
people… so all the fear disappears… all the emotion disappears… it’s simply math.

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It will be no longer ‘scary’ to fork out money for ads because you are not guessing, or
playing, or hoping… you have a system… and it works like clockwork… and you know
exactly how much you’re going to make each time.
So anyways, back on track here… as I was saying… You can very easily bring in steady
and consistent new subscribers with as little as $5/day…. And it DOES give you
immediate results. Your list grows before your eyes, every single day. You don’t have to
wait to build up anything.
Basics About Facebook Ads
So let’s get into some basics about Facebook ads. The reason we’re going to use
Facebook ads as the PRIMARY FOCUS of paid traffic is because it is, by far, the BEST
PLATFORM you can use to target the crap out of people… down to every last detail of
their life… so you know you’re getting the right people on your list.
There are all kinds of Facebook ads – for events, for offers, for getting likes, for boosting
engagement and all kinds of things… But for the sake of this program, we are going to
simplify and focus on ONLY what matters for BUILDING YOUR LIST.
When you go to create an ad… Facebook now gives you nine objective options:
1.Clicks to Website
2.Website Conversions
3.Page Post Engagement
4.Page Likes
5.App Installs
6.App Engagement
7.Offer Claims
8.Event Responses

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Basically each thing you choose gives you different types of ads and capabilities under
each one. So Facebook is really just finding out what you want to do first before
presenting ad options.
This can be good and bad. It’s good for folks who are newbies and it makes it very use
friendly. But this will make you limited to what Facebook shows you to do.
So once you get more advanced and you know what each ‘objective’ will allow you to
do… you aren’t choosing them based on what your real objective is… you’re choosing
them based on what you want the ability to do… if that makes sense 
So you’re driving the machine – instead of Facebook. Again, this can be a good thing or
a bad thing, haha, depending on how well versed you are in this.
So for this training – for building your list –you’re only going to want to use the first
three objectives.
Clicks to Website
Website Conversions
Page Post Engagement
So how do you know which objective to choose?
Well it depends on what you want the ability to do…. How big of an image… how much
text… where it will be placed, etc. So to give you a cheat-sheet… These are the
capabilities of each one…
Clicks to Website:
Page post linked to your website (eligible for News Feed)
Domain ad linked to your website (Right Column only)

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Website Conversions:
Page post linked to your website (eligible for News Feed)
Domain ad linked to your website (Right Column only)
Page Post Engagement:
*This is the one you will use the most – you have way more options and capabilities 
For a Facebook Page using a post
Sponsored story about people liking your post
Sponsored story about people commenting on your post
Sponsored story about people sharing your post
Placements
There are 3 places that your ads can show, called placements.

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Right Hand Side
The right column is often called RHS (Right Hand Side). These are the 7 tiny ads that you
see on the right side. A cool thing we like to point out, I don’t know if you’ve ever
noticed, but those right side ads only show up on desktops. So if you open up your
mobile phone and start scrolling down Facebook, there are no ads on the right side,
they don’t show up on mobile.
They are only for desktops, they are very small. Another thing to note about them is
that there’s typically no more than 7 shown at any one time to a user.
Newsfeed Ads on Mobile & Desktop
The other 2 types of placements you can have are in the newsfeed. I’m sure you know
what a newsfeed is, that’s where you spend all your time, scrolling down looking to see
what everybody’s doing.
So you can have ads that are actually in the newsfeed. The thing to keep in mind is that
you do not want to run mobile placements unless you have a mobile-responsive site or
landing page. In other words, if you squeeze your site down to a couple hundred pixels
across in your web browser (to simulate looking at it on a phone), does it render okay?
Out of these 3 placements, which one should you choose?
For the purpose of this training, we aren’t looking to get higher reach, or more
engagement or all that other cool stuff. We are specifically looking to drive more
profitable traffic and leads.
So placements won’t really matter as much to you, you’ll just have to kind of test what
combinations work best for you. And I know that’s not what you want to hear, but it’s

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the truth, and we’re here to teach you correctly and not blow a whole bunch of fluff at
you, right?
So when we get to your action steps, you’re going to want to create right hand side ads
AND newsfeed ads and then gauge which one is performing better for you. And I
promise you, it won’t hurt, it will get you good at understanding data and recognizing
these things.
Just like we said in the beginning you’re going to need to do some testing and trying out
things, starting with some educated guesses in the beginning… but it does not last long
at all. You’re just going to make some educated guesses, try a few different variations,
and then you’ll be off and running to the races with a proven system that works like
clockwork.
Strategies
OK, so now you know a lot of basics about the ads, let’s talk about the STRATEGY
BEHIND THE ADS… We’ve got some great examples of real-life ads that us, our clients,
and our colleagues have done… But as we’ve mentioned before, modeling things can be
dangerous if you don’t know WHY it worked, or with some that you see out there, you
don’t even know IF they worked at all.
So we don’t want you flying blind trying to copy every Tom, Dick and Harry out there…
So if you follow along in the workbook, we’re going to show you examples, but we’re
also going to break them down and show you why they work – and what specifically
about each one works.
So we’regoing to go over 3 main components to your ad strategy…
copy, images & scent.

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This might be one of the most important sections in learning about ads, so make sure
you don’t have any distractions because your ads can’t do what you don’t know.
oCopy
The first important part of your ad is copy. Just like with your landing page, you should
most likely test out short copy and longer copy to see how much information you need
to get the click.
Now remember, just like on your landing page, the only thing you are selling is the opt-
in… well, on the ad copy, the only thing you are selling is the click. You are after the
click to get them to the landing page so it can do its job.
If you’ve done your work right with the copy on your landing page, the ad copy will
pretty much write itself… no extra work involved.
In fact, it’s actually BETTER if you model your ad copy straight from your landing page
because of a thing called ‘ad scent’ that we will go over in a few minutes–there’s got to
be congruency in what they see & read on your ad, in conjunction with what they see &
read when they get to your page.
The best ad copy will accomplish a few things – all with very few, clear & concise words.
Call out your target market explicitly
Make one big laser-focused promise
The offer is clear – what you are giving is specifically stated (free report, video
series, cheat sheet, etc.)
Demonstrate how yours is different or better than the others out there
Clear Call To Action
And some longer copy ads even throw in some bullet points with power-packed
benefits (only use your strongest ones)

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It’s not typical that you’ll come across an ad that accomplishes ALL THESE THINGS at
once – with very few words –carefully crafted with pure genius… but you’ll notice that
most of the great examples we found have MORE THAN ONE of those key elements in
their copy.
Another thing to really pay attention to is the meta description area. EVERY SINGLE
GOOD AD THAT WORKS makes good use of the meta description area. Use it to
reiterate your call to action, use it to reinforce your offer and your one big promise.
Here are a few good examples you can model after…
Explicitly call out your target
“Entrepreneurs who want to…”
Bullet points with strong benefits
Clear, concise call to action… take
charge… say exactly what you want
them to do… don’t assume they
will know…
Great use of meta description area
One small thing about this ad that
can hurt your conversions… she’s
trying to ‘sell’ more than the click…
She’s ALSO trying to sell ‘page likes’
so it divides attention anddilutes
the power

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Right side ad – calls out target
market perfectly. Has what it is,
benefit AND call to action – with
very little words 
Very specific benefits in the
headline
Showing results of clients
Bullet points of what they will learn
(although not show in this pic)
Excellent way to use the IMAGE to
draw attention to the ONE MAIN
RESULT “publicity”– makes the
target market take notice
Great use of meta description area

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Super specific in calling out the
target market – entrepreneurs who
want to get a SPECIFIC THING
Bullet points of what they’ll learn
CTA
Uses image to reinforce brand +
authority
Great use of meta description area
Can’t get more specific than that
target, right?!
Uses the image to reinforce his
brand + authority as well as
speaking to a specific group of
people.

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oImages
Now the next important element to your ad strategy is the proper use of images.
Nailing your image choice can easily get you 15-30% MORE people to take notice and
click through to your landing page, if you know what to do.
There are a few things you want your image to do for you…
1. Create a pattern-interrupt. People are not on Facebook for the ads. They have a
million reasons they could be there, so it’s your job to get noticed… but not just get
noticed… that’s not enough… you need to stop them in their tracks.
Most people are skimming through their newsfeed super fast, they might be looking for
specific things, they might be mindlessly skimming hoping that something will jump out
at them, or whatever. So your image should literally JUMP OUT and stop them dead in
their tracks.
You can do this by using bright and bold colors… offset angles… big borders… arrows or
attention-getting things… even shocking images that someone won’t expect.
Here are some great examples of images that use a pattern interrupt…
This was a newsfeed ad:

Bold color

Arms wide open – not
your typical human ‘pose’

Offset, slanted image

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This was a right side ad:

Bold color

Bold border

Upside down – not normal
This was a newsfeed ad:

Gorilla holding man – very
different – attention getter
(important to note that he talked
about the gorilla in his post – so
there was still a connection in
message)

Great use of white space to draw
attention to the elements

Bold color on button
This was a newsfeed ad:

Great use of white space

Hand drawn “messy” arrows
make you take a second look
more than fancy professional
imagery

Bold color

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2. Make it evoke emotions. Choosing images that people relate to will help evoke
emotions, getting them to want to know more. Pictures of people work very well. It’s
important to make sure the people in the images are making eye contact, looking
straight forward, you don’t want side profiles.
3. Communicate The Overall Message. It’s important that your image communicates
the main message you’re trying to send in your ad. You want to keep it in line with the
main benefit that they’ll get.
Sometimes your image can communicate the negative sideof the problem they’re in,
like frustration or overwhelm, etc. or your image can communicate the positive
benefits. (We tend to find that focusing on the positive benefits works better, but
again, it depends on your target market and what you’re offering, sometimes the
negative ones can work for you, so just keep those in mind.)
But the key here is that there should be a match in message and image.
For example, one time we were launching our Marketing Game-Changer Program and
the program has a whole ‘theme’ around sports. When we created ads in the beginning,
we wondered why we didn’t get any clicks. It’s because the ad image that we chose, it
was a woman’s foot up on a football with a high heel show on. Real cute, right? It stuck
with the ‘theme’. And we had some other women with foam fingers, like “we’re #1”
and wearing sports jerseys and these kinds of things. So we thought it was too darn
cute, it was ‘right on theme’ but the big problem is … who cares about your theme if
nobody understand what the heck your ad is about or what the heck your offer is.
There was nothing about those images we chose, that made someone think or know
that we were offering anything to do with marketing or making money or business.
So we changed the ad, and instead we used pictures of us with money falling down from
the sky and things like that, and voila, we started getting clicks.

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Who the heck who wants to know about online marketing or business is going to click
on it when you just see this high heel show on a football?
Your mind can tell you, “Oh, it’s cute, it’s right with the theme of my program”…
butit doesn’t make sense with the message that you’re trying to send.
Here’s the new kind of vibe we changedit to…

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Another example is that one of our clients is a relationship counselor, and she had
something that was themed and quirky about ‘spring cleaning your relationship’. The
image she was using was just like a mop bucket, a mop and some rubber gloves.
So think about this… if I was skimming through my newsfeed, and I had relationship
problems, or was the perfect target for relationship advice… would a picture of a mop
make me stop dead in my tracks? Or give me some kind of indication that it was about a
topic I’m interested in? Of course not. So we had her change the image to a couple that
was arguing, and voila, worked like a charm.
Versus
One is clearly about couples & relationships while the other looks like it’s only about cleaning.
So you see you have to have a connection to the message in your image, unless of
course you’re a personal brand… then there’s a bit of an exception, and that’s what
we’re going to talk about here in #4.

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4. Reinforce Your Brand & Authority.If you’re a personal brand where you’re an
expert, authority, consultant, coach, etc. it’s important for you to use the opportunity in
your ads to build your brand as well.
If you fall under the category of ‘expert’ then you need to use pictures of yourself as
much as humanly possible. People need to see your face with your message… a lot.
But on the flip side, if you’re not the ‘face of your company’, then it would be kind of
stupid to put your face on the ads, make sense?

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5. Try Amateur Photos
Another good idea is to try to use amateur photos wherever possible. Time and time
again, we see how amateur-looking photos have higher CTR’s than cheesy-looking stock
photos.
Whether it’s the relatability factor or the novelty of a homespun photo, no one knows,
but I bet it’s a combination of the two. But it tends to get you more clicks, and has more
trustworthiness to it, like you’re not just some big, untouchable corporation with your
cheesy stock photos.
This was a newsfeed ad:

Hand written

Sloppy paper

Looks like a candid snapshot

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oScent
This one is the most important of all. Scent is a funny word and most people don’t really
understand it. Let’s just think of congruency, and continuing a conversation from one
place of contact to the next.
There should be a seamless flow. Nothing should be different and shock me from point
A to point B. You need to give me confidence that I’m in the right place and that you’re
not lying or tricking me.
Scent will make or break all of your marketing campaigns… it’s THAT important.
Have you ever clicked on a link that promised you about “joining a community” and
then when you click it, it’s all about a “free video series”.
Or the ad tells you it’s all about filling workshops… and then when you click it, it’s all
about sales.
Or even worse, the link tells you it’s about rainbows, butterflies and happiness… and
then you end up on a gambling or an erectile dysfunction site. Hahaha That’s just an
extreme example, because you know how they say, anytime you laugh, you remember
stuff better.
But seriously, those kinds of things stink, right?
Those kinds of things don’t convert well either.
The scent from what was promised to what is delivered is so incongruent that virtually
every single visitor is going to bounce immediately.

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Think of how many people are already afraidthat they’re going to be taken advantage
of, tricked, or some malware is going to be installed on their computer when they click,
etc. The best way to instill trust online is making sure that you have a good scent.
Almost every single private client we’ve worked with (and most examples we see online)
really could improve their scent.
The key to getting the scent right is to understand the importance of maintaining the
scent for these three major elements…
1.Design & Imagery
2.Benefits
3.Offer
You need to maintain scent in all three of those things.
Design Scent
Your prospect won’t even know why they left when the design isn’t congruent. It’s not
going to stick out to them and they’re not going to know consciously. It just won’t look
right to them and they’ll back away.
Consider keeping the following elements in your design consistent along your path…
Color scheme
Pictures
Font Selection, Size & Color
You wouldn’t want your ad to be red and orange, because maybe that’s just the color in
the picture you chose… and then your landing page is purple and blue because those are
the colors of your brand. It’s a big difference from one spot to the next. The same goes
for the pictures that you choose, even down to the font!

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Here’s a path from Purina with good design scent. This is a banner ad leading to a
landing page.

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You see it’s the same colors. It’s the same lady. It’s even the same dog. This is a perfect
example of keeping the scent. Do you think that you’d have trust and confidence when
you go from that ad to that page? Of course.
Benefit Scent
A good car salesmen will listen very carefully to what you say. He’ll study your body
language. He’ll try to find out if you’re more interested in horsepower or gas mileage…
luxury or economy? And then he’ll craft his pitch around the benefits you care about,
because you told him.
Your ads serve the same purpose. When someone clicks your ad, it’s an indication of
interest in the benefits you mentioned in that ad. And the ‘pitch’ that comes next on
your landing page should be consistent with the benefits you promised in that ad.
Here is a great example of the benefits NOT matching…
This is the scent of this path from an ad to a page for GoToMeeting. Again, this is a very
big brand, a big company. This is a Facebook sidebar ad on the right hand side, and the
benefit that they’re ‘pitching’ is ‘mobile meetings’ or ‘handheld meetings’ and all this…
but when you go to the landing page, the scent is broken.
The ad was clearly about ‘handheld meetings’ and the landing page is NOT. The landing
page is just about their regular service. The headline, the subheadline, the image… they
‘smell’ NOTHING like the ad that I clicked on. I don’t see a picture of a mobile phone
anywhere.
The ‘mobile meetings’ benefit is mentioned NOWHERE other than being hidden way
down there in the tiny, tiny text in the second bullet point, at the bottom of the ad.

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So you see, the ad is good. The landing page is good. But together they smell kind of
stinky, and when that happens… YOU LOSE.
Offer Scent
It’s surprising how often marketers get this wrong. If you make an offer in an ad,
maintain the scent of that offer from the ad to the landing page. Otherwise, it’s bye-bye
traffic, you’re a spammer, you pissed me off, nice knowing ya!
The easiest way to do this is to use the exact same language from ad, to landing page, to
headline, to call to action. Use the exact same phrases, the exact same language.
Even the tiny little nuances in mismatches can cost you.
If you’re saying “FREE WEBINAR” in your ad… say it the exact same way on your landing
page. Don’t say “LIVE WEBINAR”. It’s a very subtle difference, but it matters… a lot.
If you’re saying “25% OFF” in your ad… don’t say “$10 OFF” on your landing page (even
if that $10 really does equal 25%)… there’s a mismatch. You have to use the same exact
language.
In your ad, if you’re saying “Download the free report” in your ad… don’t say “Get the
free eBook” on your landing page.
You absolutely must use the same lingo from point A to point B. Call things the same
thing. Make sure the call to action and the offer are the same in both spots.
It blows my mind how often the big wigs and major corporations that are putting ads
out there get this wrong! I don’t know how many times I’ve said, “Holy crap, I wish I
could get my hands on their marketing!” I can smell the bad scent a mile away and it’s
no mystery why they’re not converting as well as they could be.

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You guys are learning this the right way and you guys are going to have the upper hand
over the ‘big guys’.
Here’s a perfect example of even the big guys getting this wrong. This is an ad path
from Universal Studios, this is Universal Orlando Theme Park.
The ad has an offer for $769 for a family of four.
The ad says 30% off.
But when you get to the landing page there’s nothing about these offers anywhere.
That stinks… literally, hahaha  Iwould leave that page immediately, thinking that they
tricked me.
You really have to make sure that you’re taking the time to ‘smell’ the path of your ads
from point A to point B, make sure they’re carrying on that same, congruent,
conversation. Make sure that it keeps visitors confident and trusting in all those ways…
with your design… your benefits… and your offer… and this is going to get you fabulous
results.
On the next page is the ad from Universal Orlando…

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How to target
This is the coolest and most powerful part of Facebook ads… targeting. Success and
failure will be determined by how well you are able to zero in on the audience that will
respond to your messaging.
It reminds me of a quote that says “Facebook ads don’t fail, advertisers do” And that’s
because the tools are available for you to do some amazing things, if you use them
properly.
Real quick… because we’re starting to get into a real ‘technical’ section… I
just want to let you know in advance that we actually have individual and
specific walk thru training videos for how to research good targets, as well
as how to use them in your ad manager…
So I want you to know this UP FRONT because I don’t want your mind
wandering as we’re talking through this section, and trying to figure things
out, or getting frustrated thinking there’s pieces to the puzzle missing…
because THERE IS a method to the madness… and this is THE BEST WAY to
distribute the information to you.
You need to understand things first… you need to listen first… you need to
know the whys… and the why nots… so please just listen through these
more technical sections… and then don’t worry because the actual how-to
and the walk thru is going to be given to you in separate videos. We have
them all categorized and everything so you can just pick what video you
want to learn and you’re well served.

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OK, so there’s several different kinds of targeting in Facebook. The kind that YOU are
going to choose is going to be based on where you are in your business and what assets
you have already.
So here are the different ways of targeting in Facebook, there are 8 of them total.
1.Fans
2.Custom Audiences (your existing email subscribers)
3.Website Custom Audience (people that visited your website)
4.Lookalike Custom Audiences
5.Interest
6.Behavior
7.Demographics
8.Location
The first four that I mentioned are the most powerful. But they can only work well for
you if you have great assets in those areas. For example, if you have lots of Facebook
fans already, if you have an email list already, if you get lots of traffic to your website
already.
So the first four are the most powerful, but don’t try to use them if you don’t have great
assets in those areas.
If you’re just starting out, for example, you don’t have anyFacebook fans, you don’t
have anybody on your list, you’re starting from scratch, from zero… then you’re going to
want to use the last four. You’re going to want to start with those when you’re
targeting people.
So let’s talk for a second about each particular type of targeting in a little bit more
detail.

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Now, that’s also why it was important to be targeting a very specific interest to start. For
example, I was targeting a group of brands that includes Mari Smith, Amy Porterfield
and Social Media Examiner. The audiences for those interests changed very little, if at
all. But if you targeted something more broadly (like “social media marketing”) you’ve
likely seen effectiveness decrease.
1.Fans –This one is self-explanatory.You’re targeting people who have liked your
Facebook page, and most of them have NOT YET opted in to your list. So if you
have a lot of them, it would be smart to target them. When you target users that
already have an interest in you and your brand, you’re much better off. Your fans
are the people most likely to buy from you, and most likely to want your offers.
We’ve found this time and time again. You can get incredible results running ads
to your existing fans.
2.Custom Audiences (Your Email Subscribers) – This is where you upload a .csv file
of your contacts into Facebook, you create an audience that you can run ads to.
(In the training video we’re going to show you how to do this a little more in
depth.) Also you don’t run ads to this list if you’re looking to build your list –
because they’re already on your list… But we had to include this targeting option
because once you upload this, you can do other cool things with it that we’ll
show you in just a minute.
3.Website Custom Audiences (Website Visitors) – This one is really cool. You can
actually create an audience to target people who have visited your website. So
let’s say that you read our last blog, I can now target you within Facebook with an
ad to download my freebie. You’ve seen me before, you’ve read my content, and
you’re more likely to get on my list. (we’re going to show you how to do this too,
but you pretty much install a little tracking pixel on your website and you can
track all your visitors and then add them to your custom audience).

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Another thing to note about this one is that it can be much more effective if you
‘customize the scent’ like we talked about before. So the scent of where they
came from, they first came from your website and now you’re ‘re-targeting’ them
back on Facebook. So you kind of want it to be like “Hey, you read my blog, why
not check this out too” and that kind of vibe.
Even if you don’t get much website traffic right now, you will want to watch the
video and set this up as soon as you can because it will take some time for this
audience to build up.
4.Lookalike Audience –This is when Facebook itself generates an audience you can
target, who are similar to one of the custom audiences that we just talked about.
We can assume they do this by combining, and looking, and combing through
mounds of data that will include interests, demographics, page like, etc. The key
here is that you aren’t guessing which brands to target. You are using your
proven customers or website visitors as the starting point for this lookalike
audience.
So once you upload your email list, Facebook is going to do all the hard work for
you and great a big giant audience of people that are very similar to the ones that
are already on your list, or similar to the ones that visit your website.
How the heck do they do that? Facebook knows all kinds of creepy things about
us, haha, way more than we can even imagine. So when you let them do the
work, it’s a good idea and a good way to leverage your existing list to come up
with a larger pool of people to run ads to, rather than trying to guess, test, and
figure out.

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So those top four that we just went over – those are going to be your go-to
ones if you have those resources available. But if you’re a brand spankin’
newbie… then here are the four for you to start with…
5.Interests – You can target people by the magazines they like, TV shows they
watch, books they read and all kinds of other things. A really cool one is that you
can target them by other Facebook pages they’ve liked. So if you know of a
major competitor, or people that share the same audience as you, (and you know
they have a crapload of fans)… it’s pretty genius to target them. They’ve done
the work of building an audience for you, they’ve already spent the time and
money to build up their ‘likes’.
Now, what if you don’t know what pages your target would like? What if you
don’t know what magazines they would read? Well there’s a thing called Graph
Search, and we’re going to show you how to use it to go on a ‘recon mission’ to
gain info about what specific interests to target.
As I said before, Facebook knows everything, right? You can literally go in and
type in the search ‘pages that my friends like’and it’s going to show you all of
them. You can type in something even more specific like ‘magazines liked by
people who also like internet marketing’and it’s going to give you all kinds of
cool information. So If I wonder what kind of magazines that internet marketing
people like… BAM! Go to Graph Search.
6.Behavior – You can target people based on what they DO online. Even freakier,
right? There are tons of categories with this… The main one you’re going to want
to use, if you use this option, is ‘purchase behavior’ because you can target
people that have interest in specific topics AND are known online buyers.
Beautiful, right?

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When you click ‘purchase behavior’ a whole world of other options and
subcategories open up, and we’re going to give you a video on this too.
7.Demographics –This one is self-explanatory.This is where you can target people
based on their demographics like age, sex, marital status, etc. It’s cool because it
actually goes a little bit deeper and you can target people by their political
preference, how much money they make, and even their job title (which is one
we’ve used often).
8.Location – Again this one is pretty self-explanatory. You target people based on
where they live. This is great for you if your business is geo-specific. And we’ll
show you where to do this targeting on the video where we walk you through
creating ads.
How to bid
Now let’s get into the nitty gritty and learn how to bid. There are two terms you’ll need
to be aware of – CPM and CPC.
CPC is ‘cost per click’ and that means you pay every time someone clicks on your ad.
But be careful with this here because it doesn’t ONLY mean clicks through to your
website. You are paying for each click… and that means for news feed ads, it could
include clicks on…
“See more”
Likes, comments and shares
Clicks on the Page name
“Like Page”

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So keep in mind this means ‘cost per click’ but it’s not ONLY clicks to your website… it’s
literally every click.
CPM is ‘cost per mil’ and that means that you are paying for impressions. You pay
money for every 1,000 people that your ad is delivered to, whether they click it or not.
There is a time for running ads for impressions, and there’s a time for running ads for
clicks. Again, this will take a bit of testing for you. We personally recommend that you
run BOTH for your first time creating ads.
When you’re running ads for clicks (CPC) – you want to make sure that your maximum
bid per click is almost 3x as much as the high end of the recommended bid. For
example, if Facebook tells you that your recommend range for bidding is $0.50 – $0.75,
you’ll take the high end ($0.75) and you’ll multiply it by 3, and set your max bid at $2.25.
And don’t worry here because this DOES NOT MEAN that you’re actually going to pay
$2.25 per click… This simply means that you’re willing to pay that much per click.
Because in essence, you’re bidding, so you’re in a competition with other people for the
same audience. So other people want to run ads to that same audience you do… and
you want to win! The fact that you’re willing to pay that much, Facebook is going to
start showing your ad to people in that audience a lot faster, so you can start getting
some action a lot quicker.
If you don’t do this… and you skip this… and you don’t go 3x the highest number… you
might notice that your audience could be 300,000 and you’re like, what the heck?
Wondering why your ad is only being shown to 10 people.
So if you see it happening that your audience is huge, but your ad is only being shown to
a little bit of people… that means that you’re losing the competition. That means you’re
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you. (Facebook is only going to show about 7 ads to one person at any given time) So
make sure you’re doing 3x the maximum.
When you’re running ads for impressions (CPM) –it’s really best to let Facebook do this
for you and choose ‘optimized CPM’ and they will determine the bids for you according
to your ad and audience. That’s the best way to go for CPM because it can get real
complicated. Just let Facebook do it for you and keep an eye on it.
Budgets
It’s very important to talk about budgets now. You set your budget at the campaign
level (again, this is something that will be in the videos). Once your campaign has a
budget, it doesn’t matter how many ads you have under that campaign, it will not spend
more than your daily budget. So you’re totally safe here. (Although, it’s always best to
keep a close eye on it anyways).
Let’s say I have a campaign budget for $10/day. Under that, I could have 12 ads but that
doesn’t mean that I’m going to spend $10/day for EACH of those 12 ads, okay?
So you set your budget for the whole campaign.
Now the age old question – what should my budget be?
There’s no way in the world I’m going to tell you what your budget should be. It’s your
money, it’s your investment, you have to do what you’re comfortable with.
But what I CAN TELL YOU IS >>> In the beginning when you’re testing what’s working
and what’s not… you need lots of action. You’re not going to get lots of action with a
small, tiny budget.

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So with our private clients, we recommend that they set their budget for the first day or
so about 4x higher than their regular daily budget… or at least $100-$200 a day.
This is because a little thing is going to happen, the more action you get. The more
clicks you get, your CTR (click thru rate) is going to go up. As that CTR goes up… the
price you pay for clicks goes down.
So it’s really a way to ‘frontload’ your ads to get them getting lots of action and clicks
because they are going to drive your CTR up, so the amount you pay to go down.
Because that’s what you want. You don’t want the amount you pay per click to be very
high. (Shoot for a CTR of at least 1%)
So you’ve got to crank up your budget for the first 2-3 days so that you have some good
data to look at and go by. Now you can lower your daily budget as low as you want
after that. We usually keep ours at just $5 a day… that’s it(unless we’re running a big
launch or something). And even at $5/day it brings in a regular, steady flow of leads,
every day.
So that’s the nuts and bolts. Next we’re going to give you some action steps and the
links to the walk thru videos and you’ll be on your way to creating your own Facebook
ads and cranking those bad boys up!
So you might want to go watch the videos, and then come back and listen to this and
read along in the workbook a SECOND TIME before you do it, so you can make sure
you’ve got it all under wraps.
I know it’s a lot of information, if this is completely new to you, but it’s all here…
everything you need is here… there is nothing left out… not one thing. So if it feels
overwhelming, that’s ok, that’s normal. Just give yourself the time to soak it in and
grasp it before you go spending money.

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So take your time… and most importantly… GET IMPLEMENTING!
The “Machine” only works… If you TURN IT ON!
We’re excited to hear about your successes…. As you get implementing, please come
and share in our “Marketing Megaminds” Facebook Group when your optins and
subscribers start pouring in, so we can all cheer you on!
And remember, if you have any questions… don’t be afraid to reach out…
You can grab us in the Facebook Group(we’re in there all the time)
Or you can send an email to mike@marketingyourpurpose.com or
robin@marketingyourpurpose.com
Don’t forget to come share with us the results that you’re getting… EXCITING TIMES!!!

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ACTION STEPS >> Facebook Ads
Set Up Your Facebook Ad Account
Click on the dropdown carrot in your FB account… you will choose ‘create ads’ or
‘manage ads’ or ‘create ad account’ (it might show something different for each person,
depending on what you already have set up. But this is where you will choose to start.
Then follow the on-screen instructions to set up your ad manager account, it will only
take you a few minutes.

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Install Power Editor
Before doing anything you should install Power Editor. You can only use it through
Chrome browsers. Install the plugin here.
Once installed, you can access Power Editor by going to
https://www.facebook.com/ads/manage/powereditor.
Using Power Editor
I won’t get into the teeny tiny details of using Power Editor because you can read the
Power Editor Guide for that.
Walk-Thru Training Videos
Facebook Custom Audience (email list)
Facebook Website Custom Audience (website visitors)
Facebook Lookalike Audience
Using Facebook Graph Search
Creating a Facebook Ad In Power Editor

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Create or Choose Your Ad Images
Be sure you use the bonus zip file that has templates for the correct image sizes (and
you can only have 20% text in the images, the text has to be in certain grids, so these
templates will make sure you’re in compliance)
Prepare Your Ad Copy In Advance
It’s a good idea to write it in advance and run it by some folks for feedback before
creating your ad. Feel free to post it in our Marketing Megaminds FB Group for
feedback. Just be sure you put {Mike & Robin gave the ok to post this – I’m going
through module 3 in the List Building Machine Program and would like some feedback
before creating my FB ad}
You will want to write ad copy for several types of ads for your first time:
– Right hand side – you’ll be limited on amount of characters
– Long Copy Ad
– Short Copy Ad
Decide on Your Targeting
Remember if you have assets, use the 4 most powerful (custom + lookalike) audiences.
If you’re starting from scratch, you will want to use Graph Search to determine interests
to target. There is a walk-thru video for this.

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Create Your First 4 Ads To Start Testing
– Objective: Page Post Engagement (newsfeed placement only)
1.Long Copy Ad
2.Short Copy Ad
– Objective: Clicks to Website (newsfeed placement)
3.Will only allow short copy
– Objective: Clicks to Website (right hand side placement)
4.Will only allow short copy
Monitor which TYPE of ad wins…
When you know which type (objective) won… Then try running more ads of that same
winning TYPE – but run to different audiences now to see if you can find a winning
audience.
Rinse + Repeat

Smart Tee Targeting

Smart Tee Targeting
Manny Hanif
Welcome to my latest report on Smart Tee Targeting. In this report I am going to show you how you can use a simplified targeting process that will allow you not only to sell more shirts but also get cheap clicks.
The strategies in this report do not apply to Teespring only. The strategies can work with any Tee platform that you use.
In this report I am going to show you a step-by-step formula you can use that will make selling shirts easier.
In the end of this report I am also going to show you a loophole that I personally use to get cheap penny clicks/engagement without having to worry about spending too much money.
By the end of this report you will have learnt the following.
 How to simplify your targeting and apply the “Smart” formula for your Tee campaigns
 How to get cheap penny engagement/clicks
 How to create a targeted campaign that sells
 The “Daredevil” method that allows me to get cheap clicks/penny engagement/shares/sales for fun!
In the next section I am going to go through the process of using the Smart Targeting strategy.
The Smart Targeting Strategy
Before I go through the meat of this report I am firstly going to explain what the Smart Targeting strategy is.
Smart Targeting is simply simplifying your “interests” for your Facebook campaigns so that you target one by one instead of using “lots of interests”.
So for example, if you create a Facebook campaign your typical targeting process is to use several interests.
Here we can see that I have used several interests. The problem with this is that this won’t allow me to see which interest is performing the best.
A better way would be to use ONE interest and then focus on optimising that interest.
So how do you utilise smart targeting so you get results like this?
The first thing you need to do is pick a decent niche.
I am sure you know how to go out there and look for a decent niche.
Here are several tools I use to look for niches so I can get inspiration.
 Pinterest
 Instagram
 EBay
 Teescover.com
 Teeview – http://teeview.phatograph.com/
My ultimate favourite research tool has to be Audience Insights. This very tool allows me to find the “hungry” buyers and see exactly the WINNING interests that will allow me to create profitable ad campaigns for my T-Shirts.
https://www.facebook.com/ads/audience_insights
The first thing I am going to do is pick a niche so I can demonstrate this for example purposes.
In this case the niche I am going to focus on is “bodybuilding”.
The first thing I do is head over to Google and type in this keyword and see what comes up.
We can see that over 39,000,000 results show up.
This shows that this is a very popular niche.
The next thing I do is head over to Facebook and see how many different pages there are for this niche.
Next I am going to see what kind of shirts people wear in this niche.
A simple search on Google gives me the following information.
As you can see there are various different shirts in this niche.
If we head over to Pinterest we can also see that there are lots of shirts towards this niche.
Assuming you have decided on the type of shirt you are going to sell the next thing to do is start planning your Facebook Ad campaign.
This is the most important part of your Smart Targeting. This is where you need to pay careful attention – if you do this wrong then this could mean your ad campaign will fail.
Here are examples of some body builder shirts.

If I was to promote the above shirts I would apply the Smart Targeting strategy.
So the first thing I am going to do is head over to Audience Insights.
https://www.facebook.com/ads/audience_insights/
The next thing you need to do is decide on the country you are going to target (in this case USA) and simply enter ONE main keyword that relates to your niche – i.e. Bodybuilding.
The first thing you to note from this is that there are 48% of Women and 52% of Men that are interested in this niche. Therefore, this tells me that when it comes to selling T-Shirts both males and females would be interested in the shirts (provided the shirt is aimed at them).
The next thing I do is head over to “Page Likes” and see what comes up.

At this stage we do not have enough data or know anything about our audience. However, look at this data we can see keywords that come up that relate to our niche.
These keywords are:-
Bodybuilding.com
Rogue Fitness
Critical Bench
Flex Bodybuilding
Therefore, the next thing I am going to do is take off the main keyword – bodybuilding and enter the above keywords and see if they appear on Audience Insights as “interests”.
As you can see entering these keywords has given me more data under “page likes”. The main thing you need to know is that if your page has an affinity of over 15 then you should consider targeting it for your ad campaigns.
Here we can see the potential “interests” we can target.
I have noticed that if you target these interests “one by one” not only does the Affinity number change but also other related pages appear for your niche.
This is what happens when we enter these “interests” on their own.
Here you can see I have entered the keyword “Flex Bodybuilding magazine” and the Affinity score is over 133!
This is huge and this interest is worth targeting.
We can also see that the audience size for this keyword comes up to 150k-200k.
For the keyword “rogue fitness” we can see that the demographics shows that over 68% of men are mainly popular for this keyword. Furthermore, I can also see that the audience for this keyword comes to 700-800k. So it makes sense to target “males” only for this keyword.
When we do that this is what happens.
The audience size changes to 450k-500k which is more targeted.
We can also see that the Affinity is over 45!
Here is another keyword – “critical bench”.
This keyword has also a very high Affinity.
In this case we can already see that these keyword interests that have very high affinity are going to be our MAIN interests that will comprise of hungry buyers wanting to buy your shirts.
I cannot guarantee that interests that fall under this category will always mean people wanting to buy your shirt but this method is a much better way of targeting then any other method.
In the next section I am going to show you how to go about setting up your ads based on your Smart Targeting interests.
Setting up your Ads
Once you have made a list of the main interests you wish to target (I recommend have at least 5-6 interests that have a high affinity), the next thing would be to make sure you have your conversion tracking pixel and retargeting pixels ready.
If you do not know how to set up a conversion tracking pixel you can always consult Teespring University group where there are a ton of free content that shows you how to do this.
Once you click on “create ad” the next thing you should do is select the type of ad you are going to run.
In this case the type of ad I am going to run is “boost post” i.e. Post Engagement Ad (not to be confused with “boost your post”).
Here the first thing I am going to do is run the ad for “Rogue fitness”. We have already done our research on this interest and therefore, I am going to target males from the age group 25-65.
The next thing we are going to do is set a budget.
When it comes to budgeting I have been testing this and have set budgets from $10-$25.00.
However, over the last 6 months I have been using a $5.00 starting budget on my ads and I have found that this is just as effective as a $25.00 budget.
Because I am based in the UK I set my ads from midnight so that the Facebook algorithm takes this into account and runs my ad accordingly.
The timing of your ads is crucial because if your ad goes live before midnight (in the middle of the day), you might have a better response the following day.
Where it says Ad Set Name make sure you name it the same as the interest you are targeting. So for example, in this case I am going to call my Ad set “rogue fitness”.
The next thing to do is enter your URL Tags (this is optional but great for tracking purposes).
Then enter your Conversion Tracking Pixel – this is the pixel that will track your sales.
The next thing to do is create your ad and then wait for it to be approved.
For the other interests you do everything the same – i.e. create the ad the same format. However, when creating your ads make sure you create 1 Ad for Each 1 Ad set.
So for example, for the keyword “rogue fitness” we create one ad.
For the next keyword – i.e. critical bench we create another ad set.
Make sure you click the “create similar” ad button when creating the ad so that it keeps all the settings the same except for the “interest” section that you can change.
You also need to make sure that you click on “change Ad set” and then scroll to “create new ad set”.
This will then set up your ad in a separate ad set.
So for example, you will then end up having something like this.
Ad Set 1 – Interest 1 (Rogue Fitness)
Ad Set 2 – Interest 2 (Critical Bench)
Ad Set 3 – Interest 3 (Flex Bodybuilding)
Ad Set 4 – Interest 4 (Bodybuilding.com)
By doing this you are applying the Smart targeting strategy.
Here is a simple formula I use.
High Affinity Niche Page + INTEREST = PPE Ad
In the next section I am going to reveal a crazy “loophole” you can use to get penny clicks, lots of organic shares and sell even more shirts.
This “trick” is going to be revealed for the first time in this report.
Are you ready to learn this trick?
Please head over to the next section where I will reveal this trick.
I call this the Daredevil Method.
The Daredevil Method – How to use a simple loophole to get penny engagement/clicks
I use this method as an emergency or when I think I need to spread my shirt to widely across Facebook to lots of users in a short space of time.
The first thing I do is make sure I use all the principles I discussed in Smart Tee Targeting.
The next thing you need to do is again focus on the niche you wish to use.
For this example, I am going to focus on the pit bull niche.
The first thing I am going to do is head over to Audience Insights and use the Smart Targeting strategy of looking for the main 4-5 keywords I can target one by one.
In this case I have identified the following keywords that have high affinity.
Positive Pit Bull
unexpected pit bull
pitbullsorg
The next thing I am going to do is apply the Dare Devil method.
This simply involves adding 4 English speaking countries that will have POTENTIAL buyers.
What are these 4 countries?
United Kingdom
Australia
New Zealand
Canada
These 4 countries will have potential buyers that will want to buy your shirt REGARDLESS of shipping!
I have sold shirts to these countries.
Here is PROOF!
So what happens when we enter these countries on Audience insights?
Does the affinity change?
We can clearly see here that the affinity now is well over 400. This is extremely high which means we should be focusing on
targeting this keyword along with the 4 countries we just entered.
For this keyword we can see that over 3% of our audience is based in Canada.
For the keyword “the unexpected pitbull” we can see that this too has a very high affinity once we enter these 4 countries.
However, it would make sense to add these countries if your Facebook audience is from all over the world. In the case of the movie niche this is quite common.
For example, sometimes what I do is enter the main keyword I wish to target and then the name of the “top countries” that would be interested in this niche. For example, if I type in “Divergent series” as a keyword on Audience Insights I can already see that there is interest from these “top countries” also.
Since we are mainly targeting English speaking countries I can already see that Australia, Canada, and United Kingdom is listed on there.
In this case we can enter these countries and also our interest we wish to target.
You should also notice that if your audience ever hits over 1 million you can still go ahead and target your keyword.
I have found that this is a LOOPHOLE. If you enter other countries and target in MILLIONS you can still get great engagement on your ad, lots of shares and of course lots of sales!
Here are stats from a recent campaign I did.
This campaign had 200% ROI – And you can clearly see I used the Daredevil method on this.
So just to summarise and make it clear this is what you need to do to apply the Dare Devil method.
1. Choose a niche for your potential T-Shirt
2. Look for high Affinity pages – use Smart Targeting method on Audience insights and find 4-5 main keywords you wish to target.
3. Target the following English speaking countries for your niche.
USA, Canada, Australia, UK and New Zealand
(You can choose other English speaking countries too but I focus on the ones that would contain my audience for my niche).
4. If your audience is over 1 million you can still run your ad
I hope you enjoyed this report. I have also a special bonus video section where I have several videos where I expand on the strategies discussed in this report.
I also have a FREE webinar on 10th June 2015. You can sign up to the webinar by heading over to
https://attendee.gotowebinar.com/register/3458628541252639746
Please head over to the bonus section for my free complimentary videos on Smart Tee Targeting.

SmartList Training

Table of Content
……………………………………………………………………………………….
………………………………………………………. 1

TERMS AND DISCLAIMERS
……………………………………………………………………………………….
………………….. 4

Introduction…………………………………………………………………………….
………………………………………………… 5

Create, Apply, and then Teach.
………………………………………………………………………………………
6

The List
……………………………………………………………………………………….
……………………………………………. 7

Why a list is the most important thing for any business in any niche?
……………………………….. 7

How to build one of those Super Buyer List?
…………………………………………………………………… 8

Marketing Research and Niche Research
……………………………………………………………………………………….
. 9

The concept
……………………………………………………………………………………….
……………………….. 9

Case study 1:
……………………………………………………………………………………….
……………………… 9

Case Study 2:
……………………………………………………………………………………….
……………………. 10

Conclusion:
……………………………………………………………………………………….
………………………. 10

What’s the idea behind Niche & Marketing Research?
………………………………………………………. 11

“3 Stages
Down”…………………………………………………………………………………..
……………………. 11

The avalanche effect
……………………………………………………………………………………….
…………. 11

Problem Solve Research
……………………………………………………………………………………….
…….. 12

How to Use SEMrush: Competitor Analysis Made Easy
………………………………………………………. 13

1. How to Use
SEMrush…………………………………………………………………………………
……………. 14

2. Analyzing Search Positions with
SEMrush………………………………………………………………….. 17

3. How to Use SEMrush Data
……………………………………………………………………………………….
…. 19

A. Keeping Ahead of Your
Competitors…………………………………………………………………………. 19

B. Checking Source Code
……………………………………………………………………………………….
……. 19

C. Backlink Analysis
……………………………………………………………………………………….
…………… 20

D. Compare Domains
……………………………………………………………………………………….
………… 21

4. Keyword Research using SEMrush
……………………………………………………………………………. 23

Product Creation Suite
……………………………………………………………………………………….
……………………… 26

Are you the Expert? If not Find One!
……………………………………………………………………………. 28

How to develop your product:
……………………………………………………………………………………..
28

Tools for Audio
Record:…………………………………………………………………………………
……………. 29

Tools for Video Record
……………………………………………………………………………………….
………. 29

Tools for
Writing…………………………………………………………………………………
……………………… 29
Sales Letter / CopyWriting – The Conversion tool 1
……………………………………………………………………….. 30

The Sales letter Bullet-Point Check List
…………………………………………………………………………. 31

Golden Rules for Master the
Copywriting……………………………………………………………………… 32

Headlines Matter: Think Out Side of the
box…………………………………………………………………. 34

Split Testing (A/B Test) – The Conversion tool 2
……………………………………………………………………………. 39

In Depth A/B Testing
……………………………………………………………………………………….
…………. 40

Traffic
Generation………………………………………………………………………………
…………………………………….. 51

The 100% Commission Method,
Leverage!……………………………………………………………………. 51

Where To & How to- Find the Goldmine Affiliates?
……………………………………………………………………….. 53

Another Way to Find Goldmine Affiliates
…………………………………………………………………………. 56

Steps:
……………………………………………………………………………………….
………………………………. 56

Affiliates Daily Goal
……………………………………………………………………………………….
…………… 59

Sales Funnels
……………………………………………………………………………………….
………………………………….. 59

One time Offer, Extra income. ( Optional )
……………………………………………………………………. 59

Think of a sales funnel just like an ordinary
funnel…………………………………………………………. 60

The Power of Content
……………………………………………………………………………………….
……….. 62

Nurturing Your Prospects
……………………………………………………………………………………….
…… 63

The Ultimate Sales
Funnel………………………………………………………………………………….
……….. 64

Take Action Now
……………………………………………………………………………………….
………………. 65

Website Automation
……………………………………………………………………………………….
……………………….. 66

What to include in your Affiliate JV PAGE
……………………………………………………………………………………..
67

Instant Commission
Platform………………………………………………………………………………..
……………………. 68

Warrior
plus……………………………………………………………………………………
…………………………. 68

JvZoo…………………………………………………………………………………..
……………………………………….. 68

Conclusion
……………………………………………………………………………………….
……………………………………… 69
TERMS AND DISCLAIMERS
This book comes with personal use rights only. Please do not attempt to redistribute this
publication in any form, written or otherwise. No part of this product comes with giveaway, resell,
master resell, or private label rights.
Please enjoy this book. Apply its contents. But also be aware that you follow it entirely at your
own risk. The author assumes no liability for any time, money, or business lost as a result of you
following the guidance set forth herein.
Understand that no income guarantees have been, nor will be made.
Your own skill level, work ethic, niche selection, time investment, startup capital, and/or luck
may all play a role in your success, or lack thereof. The author’s results are not typical.
The author may have affiliate relationships with proprietors of goods and/or services mentioned and
linked to from within the pages of this guide. He may be financially compensated via affiliate
commissions for sales or actions generated via such links.
Introduction
Hello, my name is Isaac Vega, and this is my story.

I born in a third world country, which is for me the most beautiful country on this wonderful
world, but here the value of the money is very low, this piece of earth is called Costa Rica.

Like all my young days I was completely out of pocket, I got plenty different credit debts, in
fact, the way I was looking for money and pay for that bills, believe me or not was to sell my
stuff, from my T.V , to my clothes…

My stuff who took me years to get, sold in just 2 days… Awesome, don’t it? Well, here in my country
at this time, the average monthly salary is $600 – $ 800 not bad here, but for keep a family and
give them the appropriate live style they deserved, it’s very low…

Then I decided to start learning something, and it was English, it open me a few doors to work in
the contact center industry, at the age of 18, I got to move to the capital San Jose, I love my
town, but if I didn’t move, I didn’t make any cent, so it took me 1 full year to get back my stuff
once again, I was living with my love Maria, she’s my wife who always help me succeed.

One day I started to look for online possibilities, then I double my debt, yep, I was broke to
almost dead, why? , because I was following the wrong people, with the wrong information and also
in the wrong time.
I remember I took an online video course who were $497, the half of my monthly payment, I got
inspired, finally I got $100 back to my pocket, it was amazing for me and my wife, the second month
I got $132, and I said “Thanks my lord, I’m really start banking!”, it were like that for about 4
months, and then, without advice, my website crashed, my money gone and I still have debts to pay.
I were calling my mom almost crying telling her that I had a very difficult time. My mom is an
incredible woman, she’s a life-fighter and she told me 3 words that completely change my mind and
keep my trying one more time, those words are:

Create, Apply, and then Teach.

Since there, something has changed.

I saw an advice in the jobs platform I used, and it were an Ad regarding a “new” type of work, it
were about traveling, meeting people worldwide, well I said why not?,

I got a call, then an interview, and finally the job!, the boss told me that it were more than 100
people in contest with the job. In my very first month I started traveling all around the world,
from Mexico to China, from Vegas to Dubai, knowing people that are brilliant and experts in what
they do.

One day I got a meeting with a client in Panama, the guy is an internet marketing expert who had
earn millions of dollars and he is younger than me, really? that crack me so much.

I started asking to him how he did it,… the young man that day change my life forever, he teach
me everything from what to do with an email list, to how to use Facebook as a Traffic generation,
but he really focus his time and money into one single thing…
The List

Yeap, have you ever hear this expression before?

“The money is in the list”?

Well that day he explained me a unique way to generate thousands, or even millions of dollars with
just an email list, but not a regular list, the guy was referring to it as “SmartList”.

He basically use a perfect system to bank over and over again with a push of a bottom, this little
boy freak me out and open my mind to a new world of possibilities, and bring me peace on my heart
and this is what I’m going to teach you today and also how to implement it to Every single niche
you can imagine, this is the SmartList training…

Why a list is the most important thing for any business in any niche?

Having an email list is like having a powerful tool to generate money, because you will have your
OWN traffic, you see, you can disable my webpage, burn my hosting service, you can go and try to
turn off all my accounts in all different commission platforms I have, BUT if I have my own list
every time a send an email to them, that becomes money.

In fact, having a SmartList as the one I going to teach you today, having that power in your hands
and leverage the traffic to other people for free, you will end with your own money making machine,
as simple as that.
Ok now let’s do a simple exercise, just for clear your mind and get the perspective that little boy
gave me, think about which are your most in-depth wishes, now think about your possibilities in
order to get it live, can you invest in your online presence (Hosting, Domain, website outsource ?
…)

Imagine that you have a business ready to start, that you just need an internet connection, a
computer and put some effort on the road and you will be getting thousands of dollars and building
you own SmartList, do you’d like it?.

How to build one of those SmartList?

Like everything in this online & offline business, people often want money now, of course you can
have money now, but are you willing to put some up-front work in order to achieve it? There are
people that may say yes, but every 100 people who say YES, only 40 or less actually start working
and only 10 or less finish it. Why do I tell you this?, well I want to reward my customers with the
most straight to the point training they can learn, and a have you focus in a step by step program
that can bring food in your table.

Remember that people fail because they want to, everybody can do what I’ll teach today, so put
attention because in the next minutes at the very end of this training, I promise you a change in
your online marketing concept, I’m more than sure it will blow you away.
Marketing Research and Niche Research
The concept

First Step to list building is to have a clear thought in what you want to create, it could be a
hobby, a passion, a dream or something you are familiar with. The main key of this is to have you
working in something that you actualy enjoy instead of something boring or useless for you.

For many years the “Gurus” explain niche & marketing research in so many different ways that people
end mess up and confused, but NEVER think niche research is complicated, but before I proceed with
this module, I going to explain you I little bit more. I like to use case studies as a point of
view.

Case study 1:

Mark is in the weight-loss niche, mark want to start selling a Recipe Guide that made him loss
80 pounds, he did his product BEFORE he do a market research, he write his sales letter without any
advice or research and he didn’t realize that his sales letter had a bad formatting, also a bad
bullet points, and even a bad sales pitch, he bought a domain name, hosting, and he launched his
product, a few weeks after he made ZERO dollars.
But he noticed that “Competitor A” havs a good sales funnel with an strong sales letter, and the
“Competitor B” have a pretty well written sales letter and a membership site, and both of them are
making huge amount of money…

But his product is not working, he screams like monkey in the jungle because his product has a
“similar” quality over his competitors, but he still broke. Now Mark is skeptical to continue
developing more, but he start researching about what is the difference between his product and
Competitors A & B and he end up with tons of information but nothing he can use and take action…

What’s happen to him?…
Case Study 2:

Lilly is in the same niche, weight-loss , she is graduated from a prestigious university, she’s the
kind of person who likes to read and have in-depth knowledge before start anything.

Lilly search all over the web about similar products she want to tap into, she study the
competition sales letter, she even buy their product, buy the up sells they offer , she analyze
their members area and how there are doing it, now she have a descent amount of valuable
information about her competition ,

She realize that all of them are making money, so she follow their way to sell, market and product
creation, now she end up with a very specific product about weight-loss , with a well written sales
letter, a valuable product for the market and a good sales funnel, and she’s now making $40.000 a
month…

Conclusion:

Do Case studies sound familiar to you? Niche and market research are simple, if you don’t do a
niche research before investing, you will never EVER have success in any niche, you see, Lilly had
the opportunity to study before she invest her time and money, she learn, apply and
teach, but Mark is the guy that want money now, now, NOW!, so he end up looking for a 8 to 5
regular job instead. Now you fill me?
A good SmartList, always have a good market research.
What’s the idea behind Niche & Marketing Research?

“3 Stages Down”

Let’s do this in a very simple concept:

1. You live in the Earth ( BIG-SIZE )

2. But you don’t live in all the Earth, you live in NORTH AMERICA (MID-SIZE )

3. But you don’t live in all North America, you live in NEW YORK ( SMALL-SIZE)
You see, that simple concept is the same but applied to business. This practice is simple but
powerful in the niche & marketing research, this concept of “3 stage down” I use it for every
product I’d help to develop and also with my own stuff.

E.g

If you apply this system to your business could be something like this:

1. Health Care ( BIG-SIZE )

2. Weight-Loss (MID-SIZE )

3. Natural Diet & Yoga ( SMALL-SIZE)
You see is not rocket science, but by simple doing this, you will be one step plus over the rest of
people that hates do this simple market research

The avalanche effect

This is something you have to keep in your business, this is other benefit when you do a
correct research, and I’d bullet point other factor, this avalanche effect happens when you do a
correct research since the beginning, because:

1- You write the correct information to the hungry market you want to get into
2- You write the right sales letter
3- You start driving the affiliates
4- Affiliates see your sales letter and review you product
5- They say wow this have QUALITY and POTENCIAL!
6- Affiliates start promoting your product in the correct market place
7- The people start coming, read the sales letter and they get excited because you will give them
what they wanted…
8- They buy from you so everybody is happy, and you will add a new customer to your
super buyer list!
Problem Solve Research

Other trick you want to apply, is think about which are the problems in that market you want get
into, people often use an expression of“ I need help with “ or “ How to”, so try to read and
understands which are those problems and build a product around that topic. For example:

Robert want to learn “ how to build a WordPress landing page”, he go and start looking all over the
place and he find a product with that title, he goes and click the ad and he buys the product, he
use the “ I need help with” or “ how to” in order to find his solution.
Other Try to look who are the sellers in your smaller sub niche, investigate which people are in
your smaller niche, and even think about what problem are addressed to those sellers, you may want
to become the solution of their problems, you fill me? Go and type in google find those sellers
asking them, go to relatives forums.

I mean, this is for your business goodness, because remember people hate do this, but for you
it’s an advantage!.

Try to do a market analysis, read competition sales page, join their list, buy their products,
study their sales funnels, become an member of their membership sites, look how they follow you up
with emails, what other sellers are selling.

If you do this you will have a serious advantage, believe me, other think you may want to do is
elimination, this is when you go everywhere to see what’s better for you and discard the ones you
don’t want. Remember that you have unlimited options but always try to look for those that are
passions, hobbies or your career knowledge.
So remember, this

1- Pick you Niche and start research
2- Write a value and quality product
3- Design your sales letter based on you quality research and product
4- Start getting affiliates go to your product
5- Affiliates read how well it’s the sales letter and review it
6- Affiliates start promoting your product
7- The market involves the product
8- The market buys your product
9- The people be happy with your product, and share how are their experience with it
10- You get paid for all your effort, time and quality deliver to them!
Remember people hates do this, which is great for you because you will have serious advantage over
other people who hates do a research. I’d create this module to erase mistakes; this took me years
to dominate until I discover this.
How to Use SEMrush: Competitor Analysis Made Easy

Knowing how to use SEMrush correctly can make competitor analysis very easy. This SEMrush Tool
focuses on how to use the tool to analyze what your competitors are doing to get their web pages
indexed and listed on the Google search engine results pages. If you want to be successful with
online business or professional blogging it is very important, probably even critically important,
to know what your competitors are doing to attract traffic and get high Google rankings.
It is not a comprehensive instruction manual, but designed to highlight some of the more useful
aspects of SEMrush and how you can use them push yourself ahead of your competitors for specific
keywords in Google’s rankings.

A major focus of SEMrush is to enable you to analyze how your competitors use keywords. Part of
this analysis involves the use of keywords in Google’s AdWords PPC program. You can establish if
and how each of your principal competitors uses AdWords, the main keywords they use when
advertising and how much each click is costing them. All successful internet marketers and
bloggers understand the importance of keyword and competitor analysis, and SEMrush offers an
excellent and very effective means of doing this.
The application allows you to identify every keyword/search term used in the top 20 Google search
engine results for any keyword. Yes, it focuses on Google, but most people use Google when
searching for information online. A top 20 ranking on Google is worth more than a high- ranking on
all the other search engines combined. In fact, some of the minor search engines use Google
results.

1. How to Use SEMrush

(GET SEMRUSH HERE)
Here is how to use SEMrush using Problogger.net as an example. When you login you will find this
box:
Simply enter the domain you want to analyze and the version of Google you want to use. You can
analyze a specific domain or URL, or you can enter a keyword to carry out keyword research, for now
i shall focus on analyzing a competitor’s website or even your own. You can also
use SEMrush to compare two sites such as yours and a competitor’s.

Here, we have chosen to analyze Google US traffic (google.com), though you can select any Google
region from the drop-down menu provided, including Bing.com. You will then find an initial overview
screen providing a number of reports relating to your chosen URL:

Here is an example of part of the initial overview screen you see when you click ‘Search’ after
entering your chosen domain.
i have chosen a six-month report, but you can select any of the time periods shown. The blue line
shows the organic search traffic, and the orange line is paid traffic from the Google AdWords PPC
program. There is no orange line because this site had no Google AdWords ads running over this
period.
Other features of this initial overview screen include an indication of the keywords that generate
most organic traffic to the site and also a list of the site’s 5 main competitors. The latter are
fundamentally the top sites using common keywords that these competitors and your chosen subject
site are ranking for in Google’s top 20 listed results.
Note: these are two different reports, so the Competitor does not relate to the Keywords. Knowing
what keywords your main competitors are ranking for provides you with two options: a) Optimize
pages on your own site using these keywords, or
b) Ignore them, and try to dominate for keywords your competition is not using.
The fact that these keywords are providing your competitors with traffic does not necessarily infer
that they are all being used by the top five listed. To find that information, simply click on
these five sites one at a time. You will then be presented with the same Overview results for each
competing site you click. These may or may not present your site as a top 5 competitor for your
chosen competing site.

However, that’s not the objective here. Your objective is to find out who your competitors are and
what keywords they are ranking for. By clicking on each result you can go deeper still and check
the same results for these 5 main competitors. Using these two results sections you should be able
to find all your significant competitors and also the keywords that are providing them with the
bulk of their traffic.

Saving Results: A useful feature of SEMrush is that you can download all of these reports as a PDF
file for future use. For example, you can use previous reports to compare last year’s main
competitors with this year’s, or how the sources of your traffic have changed over the years. The
results might be a snapshot, but by retaining them in your files and comparing them snapshots can
offer excellent trending information.

2. Analyzing Search Positions with SEMrush

The positions or ranking of your site pages is also very useful information. You can check these
for
your own site or a competitor’s by again clicking search ‘Positions’ in the screen below:

You will find the same graph as previously and also data presented in the following format:

The various columns are:

 Keyword: the keyword that brings users to the website from a Google search using the chosen
Google region.
 Pos: The position the domain holds in Google SERPs for the period stated – the previous
position is in brackets.
 Volume: The average volume of monthly search queries for that keyword over the past
12 months.
 CPC: The average price paid by advertisers for each click in Google AdWords.
 URL: The landing page URL on the stated domain shown in the search results for that keyword.
 Traffic %: The percent of total traffic to the stated site provided by that keyword.
 Costs %: The estimated proportion of the total site advertising cost for that keyword.
So 40% would indicate that – that keyword is estimated to take up 40% of the total advertising cost
if all keywords were used in AdWords.
 Com.: Competitive density for the keyword – how much competition is there for each
keyword, with 1 being the highest possible competing sites using that keyword in
AdWords.
 Results: The Google results in organic search for that keyword – the number of URLs listed
for a search using that keyword.
 Trend: The trend of popularity for use of that keyword in search.
 SERP source: A snapshot of the search engine results page for that keyword.
 Last update: The date when the results for that keyword were last updated.

All of this is extremely useful information for anybody carrying out analysis of a competitor’s
website. It’s also extremely useful for your own website, because never forget that you can also
carry out such research to learn more about the performance of your own domain and each page within
it.

3. How to Use SEMrush Data
SEMrush enables you to use this data in a number of ways, and can also be used for keyword
research. This enables you to choose keywords for your blog or website with a good balance between
demand (people using them on Google) and supply (competing sites using the same keyword).

In addition to carrying out the above analysis on your own and your competitors’ websites, here
are some specific uses of this service.

A. Keeping Ahead of Your Competitors
SEMrush enables you to establish who your main competitors are and what keywords are providing them
with the bulk of their traffic. By knowing their main ranking keywords, you can focus on these
yourself and work on outranking them.

To do this:

 a. Enter your own URL into the main search box, and select the area you wish to target.
Most people use USA as being the largest western source of online traffic.
 b. Check your top keywords (SEMrush lists the 5 that generate most organic traffic to your
website) and make a note of these.
 c. Check your top 5 competitors.
 d. Click on each of these in turn and note the same information. It’s useful to find out the
top 5 keywords they are using, and also their top 5 competitors.
 e. Compare their keywords with yours.
 f. Click on ‘Positions’ in the left hand menu, and examine the more detailed information
on your own site and that of each competitor. This will give a more detailed
understanding of the performance of the various keywords each is using.

You should also compare their traffic with yours and any paid traffic they have. This should give
you enough information to compare how well your competitors’ sites are performing relative to
yours, and what keywords they are making best use of.

B. Checking Source Code
Once you know your competition and the keywords they are ranking for, you can visit their website
and check their source code: right-click on a webpage or blog post then click on ‘View page
source’. You can examine the page’s Title tag and Description Meta tag in the head section of the
HTML. Take note of how they use the ranking keyword in these Meta data.

Also check the Keyword Meta tag for information on any other keywords the page might be targeting.
No major search engines ever use the Keyword tag these days, and it is generally best to leave it
blank. Then you won’t be giving away your major keywords to your competitors. Sure, they will
eventually find them, but why make it easy for them!
You can also check on how much on average they are spending on advertising, particularly on Google
AdWords. The higher the cost per click for a keyword, the more important they might believe it to
be for them. That’s information worth knowing. If you are new to a niche, and are unsure what
keywords to rank for, fire up SEMrush and find out what keywords your competitors are using and use
the same.

C. Backlink Analysis
Backlinks from authority sites are a significant factor in your Google ranking. Links from poor
sites, adult and gambling sites, link farms and any page that Google believes to be suspicion or in
breach of its TOS can drop you down the rankings and even result in your entire domain being
deindexed. So it is very important for you to regularly check up on where your backlinks are coming
from.

We should stress here that it is individual pages or posts on your website or blog that Google
ranks, and not your entire domain. However, while such individual pages can also be deindexed
because of bad links, Google does have a history of deindexing entire domains for a breach of its
Terms of Service by just one page if it believes that breach to be severe.

To analyze your backlinks and those of your competitors, SEMrush provides a ‘backlinks’ menu
in the left hand navigation section:
The ‘Overview’ provides information on the total number of backlinks to the domain, along with
other useful information. The split between ‘Follow’ and ‘Nofollow’ links is shown, along with
other data such as the geographical distribution of backlinks and their TLD authority (.com,
.net, .gov, etc.). In Google’s hierarchy, it is believed that .com sites tend to be given a higher
ranking weighting than .net and the others. That is just one of over 200 ranking factors of course!

You can use this area of SEMrush to compare your backlinks with those of your competitors. You
might have to improve your linking strategy for example, or to improve the ratio of Follow to
Nofollow links. Google also prefers the links back to your site to originate from an eclectic range
of sources, so everything else being equal, a page with backlinks from all over the world may rank
higher than one with links only from the USA.

Naturally, the authority of the link sources with respect to the topic of your domain will also be
a very relevant factor. This is where an analysis of the keywords and Google ranking of your
backlink sources will help you understand your own ranking better.

By clicking on ‘Referring Domains’ you are given a list of all the domains giving you a backlink
along with the number of backlinks from that site, and also when SEMrush first and last detected
the link. While this is all useful information, the most important aspect is that you can analyze
where your competitors are getting their links. You should be able to use that information to your
benefit.

D. Compare Domains
You can compare domains for a number of factors such as where they are ranked by Google for
specific keywords.
Click on ‘Tools’ and you will find a number of options as shown. Some may be currently in Beta
(test version), and once you have registered with SEMrush you can play around with these and find
out whether or not they are useful to you.

The tool we are concerned with here is “Domain vs Domain” where you can compare the ranking for
specific keywords between up to five different websites or blog sites. Click on this link and you
should see:
I’m using two sites, but you can use up to five. This comparison is based on keywords used in
organic search, but you can also select to compare the results from keywords used in your AdWords
campaign.

The result you get when you click “Search” will look something like this:

It shows the relative SERPs ranking for that keyword for each site. The report includes the average
number of searches for that keyword over the previous 12 months, the average price per click paid
by AdWords advertisers for that keyword, the competitive density for the keyword (1=highest
competition), the number of web pages using that keyword (Results) and the trend of use of the
keyword by Google users over the past year.

The information you get from this analysis can help you to improve your keyword analysis, and to
improve your website to make better use of your keywords than your competitors are making of
theirs.

4. Keyword Research using SEMrush
If you are new to internet marketing and are unsure how to begin choosing the best keywords for
your web pages, then SEMrush offers a very useful tool to help you out. In fact, even experienced
bloggers and internet marketers are unaware of the best way of selecting keywords. They often begin
with some popular and obvious choices, and try to outrank mature sites for them – then wonder why
they are failing!

You can take a more intelligent approach with SEMrush and its keyword analysis tool. Search down
for ‘Keyword Research’ on the left hand menu of SEMrush, and click ‘Overview’. Enter your main
keyword (I used ‘blogging tips’) into the top search box and click ‘Search’.

You will then find a number of results boxes providing you with information on that keyword,
including its CPC price for AdWords and other information such as the phrase match report:

This offers variations on the keyword theme. ‘Volume’ refers to the average number of monthly
search queries over the past 12 months, while ‘CPC’ is the cost per click of that keyword if used
in an AdWords advert. ‘SERP source’ gives a snapshot of Google’s results page for a search using
that keyword.

This report gives you an indication of how many searches are being carried out each month using the
keyword you are analyzing. It also offers variations of that keyword/phrase you could use instead,
or in addition for other pages or blog posts. Another report that shows on the same results page is
a ‘Related keywords report’:

This provides details of related keywords you might want to consider. Click on any one of the
keywords included in the above reports, and you will receive the same information using that
selected keyword as the standard.

If you click on ‘Related’ in the Keyword Menu, you get a report including related keywords and
terms as below:
This offers even more suggestions for potential keywords, and if you click on ‘Full Search’ in the
same menu, you get the same information but for your ‘Phrase Match’ keywords.

There are many other menus and options in the full SEMrush program. You will have a great deal of
fun working your way through them and finding out they will help you. Interactive Help is provided
all the way through, and there are also videos to help to make the best of this amazing suite of
SEO tools.

You can start with a free account, allowing you to carry out 10 searches each day and see the top
10 results. Beyond that there are a number of options according to how professional a site you have
and how many results and keywords you want to analyze.

SEMrush offers a unique suite of tools that enable anybody to carry out effective analysis of the
keywords and backlinks their competitors are using to achieve their Google ranking. It also offers
a good insight into how their competitors are using AdWords to advertise their site – or even if
they are using it! It is also an essential tool for those offering SEO and keyword analysis
services.

Perhaps one of the most useful tools for beginners is the keyword research tool, enabling you to
select the best keywords for your site based upon supply and demand. It is well-known that the best
keywords have a high demand (large numbers of people using them in Google’s search box) but with as
low a supply (as few competing sites using these keywords) as possible.

This is fundamentally how to use SEMrush for keyword and competitor analysis. Once you get into it
be very careful, because it is so fascinating a set of tools that you can spend a great deal of
time playing with it. Ascertain those parts of the suite that will assist you most, and then play
with it once your website is ranked higher than at least the majority of your main competitors.
Product Creation Suite

There are literally unlimited ways to create a product, you can writing about something you like,
it could be a hobby, something you love to do, a passion, artistic talent…, you can also create and
bundle a packed for example, a few months ago I worked with a guy who is a video producer, he buys
a software to develop whiteboard animations, he bundle a package of 4 animations ready to sell,
each animation he created were generic video-commercials for dentist, plumber…, so the people who
buy his product receive the copyright for reselling those videos, the people could sell it each
video for $297. The very first week he lunch it, $59.638 were straight to his pay pal account.
That’s a simple way to create a product if you have the knowledge and creativity to build it.

I remember other story about a lawyer, Steven, he’s a business man, but he didn’t even know how to
use a webpage to market his services, then he came to me and asked how can he build an online
income.

I explained him that he would need to do a research, create a value product, create a sales letter,
buy a domain name, pay for hosting and hire a guy to create his webpage, but not only that, he
explained to him that he had write a short eBook about something in his field that he dominates, it
has to be high value to his clients and also bring knowledge to them, I also offered him help to
market his ebook, so Steven realize that selling Lawyer services would be something added, instead
of adding to the gazillions of lawyers selling services at the same price, and the same
old-fashion.

He realized that an eBook added to his website could generate him an extra income, he did it, and
he bank over $30.000 in his very first month, he use the expert knowledge he had to create
something with value and interesting for the people.

Another example, Larry is software developer, he design a Software that’s able to grab amazon’s
information about the most searched keywords, then he follow my system and right now he lives in
France with his family.

The best thing here is that having your research done you can easy write, develop your product in
hours, because you’re focus about deliver quality and value to your customers. With that said,
let’s go to the next chapter of this module…
Are you the Expert? If not Find One!

Now apply this with you, what about if ask you something that you are not expert in?… Well you can
go a find the expert with knowledge ask him a couple of questions, interview him by Skype and
record that conversation, get the most of him and then sell that information, or you can become
partner to someone you already know and get him or her write the eBook and then you market it and
go 50 / 50!.

There are hundreds ways to do this, the thing is go and do it, some people are lazy (I am.. LOL)
but you have to quit that because if not, you will never make any money, almost anywhere.

It’s hard to do all the same, but if you can schedule yourself to write / interview, sales letter
then outsource the webpage and all tech stuff… you will make bank!.

You have to focus on your wishes, goals and speciation but never forgive quality and progress.
How to develop your product:

1. Study your market and do your research!
2. Learn about the problems, and find a solution ( One problem, One solution ) e.g : – Tom writes
about a how to train bulldogs puppies, you see, he address that his training is
for puppies and is only for puppies, other example could be, – Tom start his video
series about adult bulldog training. Once again this is only for “adult bulldogs” but Tim realize
that his puppies bulldog training audience may need in the future about adult dog training also and
he creates a new product for that audience… “ One problem, One Solution “
3. Always try to write or record in a quiet place, when you feel good and try to never
exaggerate what you trying to teach, writes or develop about, be ALWAYS realistic and deliver
quality
4. Try to keep it simple, the fancy stuff confuse people
5. Have time pre-established to become progressive, have a schedule to write, other for
outsource, other for sales letter…
Let you imagination and talent work in harmony with your hands, the best you write the best your
Value!

There are 4 ways to deliver your product to your customers, it could be audio, video, written
software, but first 3 are the most important, because always are people who some channels works
better over others, some of they prefer audio, others video… so try to deliver your
product in the first 3 of them, audio, video and written, this is something the i call full
multimedia package.

Tools for Audio Record:
1- Microphone
2- Headset or speakers
3- FREE Audio Recorder ( You can use this for Expert interviews and for your voice recording ) –
here : www.audacity.sourceforge.net
Tools for Video Record
1- If you want to shoot a video of yourself a video camera, try to look for an HD
camcorder, you can find for a low price at amazon
2- If you want to record you screen, then download the free screen recorder here :
www.camstudio.org
3- Try to have a guideline and the bullet points for an screen recording, if better, write a
script about what you will be talking and showing
4- If you have and interview use skype for do it better: www.skype.com
Tools for Writing
1- You will need a text software, I recommend Windows Office Word and the convert it to
PDF for free here : www.freepdfconver.com
2- If you cannot buy or not have installed Windows Office Word, then you can download one free
text software here www.openoffice.org

The way you create you product is completely your decision; certainly, there are types of ways to
create a product:

1- Fill in blanks
2- Interview the author
3- Interview with expert
4- Partner with expert
5- Outsource it
TIP 1: There is a 6th option, asking to your customers what they want, if you don’t have buyers
that’s ok, if you have a couple of them create a survey free here :www.surveymonkey.com ,
and ask them if they like your last product and what they want next!
TIP 2: You can find the experts around the forums related to your niche, try to search in
google “ Niche name + forum “ you will find many results.

Sales Letter / CopyWriting – The Conversion tool 1

The sales letter is one of the most important thing you ever have to do, imagine having your
personal sales agent working for you 7 days a week for 24 hours, without stress or get tired, it
have to be more than good.Remember that your sales page is where all your traffic lands, here’s
when your future super buyer decides to buy or not, so this is climax point. If you do this wrong
your conversion will be terrible, in fact a bad sales letter may cause lose sales and that the
affiliates never promote you.

But did you remember your research? Here is when this start working in a different way, you already
did your product base on your market research, and you end up with a high value product to that
audience, you already knows that your main key is having your own traffic in your super buyer list,
and that your affiliates are more than happy to work with you because you create a value product,
now is time to you sales letter automatically sell for you.
Here the details, think a sales letter as a bullet point check list, yes, in fact I’m about to show
you what one of the biggest marketers are using for their own sales letters, I’m also use this and
believe me this works and plug a very good conversion rate over other methods I’d use.

Sales letter may be unique, uniform, and straight to the point.
The Sales letter Bullet-Point Check List

 Pre Head – Call out the problem
 Sick and Tired of “Gurus”
 Attention “Fishers” ( Your Niche Audience )
 Head line –>The Big Benefit
 Get “x” result in “y” time
 Discover how to get awesome result without negative things.
 Subhead –> Deck Copy = Augmentation of the big benefit
 Even better you can do this if you’re a moron
 Even better you can drive 360 yards with one leg
 Intro
 From
 RE
 Establish positioning
 Yourname
 Big this is it’s a letter
 Who you are
 Your credentials
 But it wasn’t always like that
 Build empathy and it’s not your fault
 Your story
 Butthenitallchanged
 How you got your lucky break
 How the product came to be
 Introduce theproduct
 Explaintheproduct
 Benefits and bullets
 Allthedifferent modules
 Teaseprice
 Butwaitthere’s more
 Bonuses
 Reveal price and price justification
 $5k to $10
 Price hike
 Reveal price
 Guarantee
 Crossroads close
 You can either pick this up and be awesome. or continue to struggle.
 Sign off
 Benefits
 Assume the close
 Nothing to lose – risk free
 Ps logic close aka you risk nothing
 PS two emotional close, what will happen if things stay the say
 Kind close
 Lazy man’s to riches close
Now you have a clear knowledge about how the professional marketer does, you see, if you keep it
simple this will works for you. I recommend you as a first option, you can read several ebooks on
the internet, Dan Kennedy it’s one of my favorites

You can also use the second option which is outsourcing, you can find people at www.odesk.com ,
www.freelance.com , www.peopleperhour.com , try to look for the people who have very good rate and
a good “hired” hours.

Golden Rules for Master the Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results in sales
because of your poor planed copy. You shouldnt be amazed by the fact that huge corporations all
over the world do that mistake and waste millions of dollars on false advertisement campaigns.

However, how can you write good sales copy, killer ads that get the attention of people? There are
no magic recipes for that, but you can follow some fundamental rules, which can lead to you to
success if you adapt them properly.

1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations
and hyped claims. You stake your reputation and your business offline or online it doesnt make any
difference.
2) Have a plan on your trial and error period. Dont expect to write your first copy and be a golden
one. You will alter it many times, test it, retest it try a new one and so on. Set a schedule for
that. Do not fool around.

3) AIDA. Its the proven and the bedrock of the copy process. Always follow it. AIDA A= Attention.
You must grab it instantly or you dont have a chance.
I = Interest. You grab and keep their interest. If they get bored, they will leave. D= Desire.
Interest must be transformed into desire for what you offer.
A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it
few hours later.

4) Always work on your prospects emotion. Most of the people buy something emotionally and then
justify it rationally.

5) Headline is the Key. If it doesnt grab their attention then theyve gone away. Your headline must
be a killer one.

6) Promote your best and strong benefit at first, not last. Thats how you are going to create
interest and then desire.

7) Tell stories. Thats an excellent way to rekindle their emotion or even their passion. Stories
always inspire.

8) Answer all the objections and questions you think your prospects could have. In that way you
will gain their trust.

9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the
underline feature but not so often.

10) Give time limit. This is an excellent tool for calling your prospects to act now!

11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone
important in your field.

12) Make them easy to buy. Dont let them get lost in your web site. Make it as easy as possible.

13) Avoid graphics. They wont help you. People are looking for information not images.

14) Give guarantees. Research has proved that when you have a long guarantee your client feels
safer and that leads to fewer refunds too!

15) Never assume that your prospects know what you want to say. Always be specific and clear about
your product or service.
16) Have your copy or ad checked by your friends, colleagues e.t.c. Its better to have other views,
after all its a part of the testing process.
Headlines Matter: Think Out Side of the box

Whether you’re going to write copywriting headlines for your blog posts, subject lines for your
ebooks or simple sales letter material, knowing the most effective marketing headlines can be
essential to your success.

Several studies and experiments have already proved that the most important element of an article
(whether that is a sales letter, a blog post, an affiliate offer or anything else) is the headline.
Making even just a tiny little change to your headline can increase (or decrease) your sales by as
much as 800%.

For example, if you develop a huge list of subscribers, but don’t know how to write copywriting
headlines that get your readers to open your emails, 90% of your work can easily go to waste. What
a shame…

So to prevent this from happening to you and to ensure your success, I decided to list here the 7
most popular copywriting headlines. Naturally, there are hundreds of other headline formulas like
this, but this topic is so big, I’m probably going to cover the whole scope of marketing headlines
in another ebook. 🙂

1. Something Every [blank] Needs to Know

Examples:

Something Every Internet Marketer Needs to Know Something Every Single Man Needs to Know Something
Every Married Couple Needs to Know Something Every Schizophrenic Needs to Know
This subject-line formula is very effective, for obvious reasons: it directly addresses the target
audience (every “something”) and compels them to read the rest of the article as well.

After all, if you were a single man and you received an email with a subject line like the above
one, could you resist opening it? I highly doubt it, since you probably wouldn’t want to miss out
on finding out what all single guys need to know.

It could be important…

2. This [blank] Tip is Almost Too Easy

Examples:

This Internet Marketing Tip is Almost Too Easy This Email Marketing Tips is Almost Too easy This
Knitting Tip is Almost Too Easy
This Golfing Tip is Almost Too Easy

Again, the power of this headline is quite obvious: who wouldn’t want to know about a “secret way”
to do something, that’s not only easy to do, but also brings some very great results.

Just try it yourself: send out a newsletter issue with this subject line to your list, and
you’ll see how hard they’ll find it to resist reading the rest of your message.

3. For [blank] This Works Like Crazy

Examples:

For Baseball Players This Works Like Crazy

For Work-at-Home-Moms This Works Like Crazy

For Soccer Fans This Works Like Crazy

For Diabetics This Works Like Crazy

Again, I don’t feel the need to explain why this type of headline is so effective: it clearly
addresses the target audience, and conveys a huge benefit to reading the rest of the message (wait,
I explained it anyway).

4. How I [blank + desired benefit] in [short time/little effort]

Examples:

How I Made $2.367 Online in Six Months

How I Cured Myself from MS in Just a Few Weeks

How I Grew a List of 3.000 Subscribers in Just 45 Days How I Became a Millionaire Working Only 5
Hours a Week How I Met Your Mother (sorry, I couldn’t resist it 🙂 )
The key to this headline is that you include a desired benefit that your target
audience wants, plus a surprisingly short timeframe to achieving it.

Also, it’s important to start the subject line with “How I”, since it will imply to your readers
that you’re about to tell a personal story from your life: and stories inspire people so they’ll
want to read it.

5. The Best Way I Know to [blank]

Examples:

The Best Way I Know to Succeed Online

The Best Way I Know to Stay Healthy

The Best Way I Know to Find Your Soulmate

The Best Way I Know to Watch Free Movies Online

Here’s why your readers will want to open an email with this subject line: You’re the expert.
Obviously, you have tons of experience under your belt related to your niche. If you know something
to be the best way, you’re probably right.

So if you manage to come up with a nice desired benefit for the end of the headline, this could
work magically for you…

6. A Great [blank] Resource I Just Found

Examples:
A Great Email Marketing Resource I Just Found

A Great Copywriting Resource I Just Found

A Great Bodybuilding Resource I Just Found

A Great Traveling Resource I Just Found

Short, clear and to the point: who wouldn’t be willing to take 30 seconds to open this email and
see what resource you’re talking about? After all, you’re the expert:if you think that something is
a great resource and you’ve just stumbled upon it yourself, it will surely benefit your readers as
well.

7. This Ruins Most [blank]

Examples:

This Ruins Most Work at Home Parents

This Ruins Most Marriages

This Ruins Most Family Vacations

This Ruins Most Self-Publishers

This is one of the most effective copywriting headlines: it’s based on our fear of loss. Obviously,
we don’t like to mess things up, and we’d rather learn from the mistakes of others than our own
trial and error.

So if you – the expert – know something that’s a very common mistake and ruins most people’s
success, your readers will surely be intrigued to find out what it is
and how they can avoid it.

As a result, this headline formula is almost guaranteed to achieve an at least 80%
open-rate for you.
“How to” Headline Formula Bonus 1. Copywriting Headlines Examples:
How to Win Friends and Influence People
How to Build a List of 100.000 Subscribers

How to Install WordPress in 10 Steps

How to Get a Girlfriend

The “how to” headline formula is probably the most widespread copywriting headline in the world: if
you haven’t been living under a rock, you must have seen a bunch of examples yourself.

It’s easy to understand why marketers like using it so much: people can’t resist clicking on “how
to” headlines.

Why? “How to” suggests that the article writer is about to explain a complex process in a
step-by-step, easy to understand way. It clearly states what benefits the reader gets by reading it
(ex.: How to get a girlfriend).

The only thing you need to pay attention to when using this headline is specificity. You must be
very precise in your promise: the more specific you go, the better.

For example, “How to Make $9.999 in 2 Weeks” is always going to get more clicks than “How to Become
Rich”, because the first one states a more specific, more tangible promise (whilst rich can be
anything).

Top X Ways to [blank]

This is why some copywriting gurus suggest you write your headlines (or subject lines) first, and
only then should you write the article body. This way, you’ll already know what promises you have
to deliver on, and you’ll be able to write your article with that in mind.
Split Testing (A/B Test) – The Conversion tool 2

What is Split testing? , well basically it’s the application of multiple ways to sell one single
thing, let say you have a new product and you write a sales letter who convert 23 % every 100
people, that’s very high number in fact, but if you re-write the sales letter and the new one
give you 48% every 100 people, equals more sales!, split testing is using extra details , re-
writing , adding sales videos to sell the same product but in a different way, one recommendation
to you, try this in sales letters, e-mail swipes, and headlines, if you do this you will be one
step plus over the competition, let’s do a test right now, tell me which is better..

1- Comprehensive guide to how to make money online with emails by XYZ
2- How to build your online money making machine sending emails report
3- This guy is banking over $3,567 every single day, with 100 buyers email list
You see, I’m selling an internet marketing course, it could be audio, ebook or video, but which one
of those above grab your attention? , this is all about conversion rate, and psychology of the
buyer, if you do a correct market research before you start, you will be notice that the 3rd line
have a number in dollars which grab your attention to it, also tell you when he does and with how
many people works ,it use a subject also, You see, it’s simple never be afraid to change something,
actually do it!.
TIP: There are several studies by www.clicktale.com shows that a video converts over 220 % more
than just text, so a sales video would be a perfect option to do this, I recommend you go to
www.fiverr.com , where you can find people to do this for just $5 and hire someone to outsource it.

TIP 2: Go to your email inbox, I’m more than sure that you will have at least one of these
affiliates promoting others people stuff, try not to look it as a customer, try look it as a
Marketer, which headline grab your attention over the others?, which email content may cause you
buy from them?, do they are selling value stuff or just junk?… This is how the businesses works,
this is COMPETITION ANALYSIS. 

In Depth A/B Testing

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I
even start with A/B testing my email campaigns?”

The truth is, most online businesses could spend a lot more time testing their email marketing
campaigns, and this means you can stand out from the crowd by being one of the companies that does.

If you’re looking for ideas on what to test, here are five things you can experiment with —
they’re likely things you have never tried.

Let’s break each idea down and throw in a few examples so you can learn to harness the full power
of A/B testing for your email marketing campaigns.

1. Split Your Primary CTA Into Deeper Links

It’s always a good idea to focus on a single call-to-action, as this will generally increase your
email marketing conversions. However, there are times when you can drive click-throughs and
conversions even higher by splitting your primary call-to-action into parts.

Take this example from Indeed.com:

As a reader, I find this email very engaging — it not only reduces the number of clicks I have to
make, but also makes it perfectly clear what the goal of this campaign is and how I can reach it.

Amazon is no stranger to this concept, either. When you purchase a book on your Kindle, Amazon will
generally send you an email a little like this:

…however, they also test a variation that looks like this:

As you can see, they are clearly breaking up the call-to-action into a series of “deep links” —
links that take the customer further down the funnel. When you click “Rate this book” in the first
email, you are taken to a page where you select the rating (out of five) and, optionally, leave a
comment.

In the latter email, a click and a step are removed so you have to do less. This is a fine example
of the KISS principle at work: keep it simple, stupid. By making it extremely clear what you’re
getting yourself into when engaging with this email, Amazon nails the split CTA.

A final example of splitting out the primary CTA into deeper links comes from Badoo with their
social “rate another profile” update emails:

So, next time you’re setting up an A/B test, ask yourself: are you able to break out your CTA into
more detailed links? Can you help your customers “skip a step”? If so, test this for an extra boost
in conversions.

2. Repeat Your CTA In Your Signature Or Postscript (P.S.)

Even if you can’t split out your CTA, you should certainly try repeating it!

Including too many links is overwhelming — but having just two or even three links pointing to the
same ultimate goal generally leads to a lift in conversions rather than a drop-off.

This message from KISSmetrics is a classic example of a long-form email that ultimately ends with a
simple call-to-action — in this case, to join a webinar. You will note the repetition of the CTA in
the postscript. A postscript (or P.S.) is a magical device, as readers are visually drawn
to them, even when skimming through an email. If you want to drive a point home, repeating it in
the P.S. really helps.

The Ultimate Guide to SaaS Pricing – A KISSmetrics Webinar
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Sett ng your pr巴e is about as scary as it gets
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No pressure

Setyour pr出e too low…and you’lI never generate alarge enough cash fiow to build a business on

But set it too high…and you’lI never get any customers in the irst place

Yup,absolutely no pressure whatsoever

And there aren’t any reliable guides lor how to set a pr巴e.It seems like a bunch 01voodoo black
magic
5omehow,we’re supposed to magi岨lIy ∞njure up a supply and demand curve,calculate the pe何ect price
or our market,and spit out a number that will bring us glory and riches

R1川1川11川11川川川川iight. How on ea門h are we supposed to do that?
Well,I’ve got you ∞vered

Next week,1’11 be hosting a Iree webinar.And 1’11 be giving away my best strategies lor how to deal
刷th the dreaded pricing question
l国 n・t give you the pe巾 ct pn国 lor your product (there’s always some trial and error involved)
but I国 n get you a LOT closer to it.
Here’s some 01the highilghts I’m going to ∞ver:

• The right and wrong ways to set a pri曲
• The 2 stages you’lI go through when setting a pri曲
• The rules you 国 n rely on when setting your pri国 lor the lirst time

Since every business model is different,1’11 be locusing heavily on SaaS businesses to give you
s廿ategies and tactics that you 国 n use right away

The last time we ran one 01these webinars,we maxed out the number 01attendees.A bunch
01people ∞uldn’t get in.:(

To make sure that you don’t get locked out 01this webinar,register below and show up early. Most
people tend to log on 5 minutes belore we sta同 50il you’re 10 15 minutes early,you should be sale
Want the detalls for thls hot weblnar? Tltle:The Ultimate Guide to SaaS Pricing
F聞senter: Lars Lolgren
Day:Thursday,February 28th 2012
Tlme: 10 AM PST – GMT.08・00 Paci ic Time (US and Canada);Tijuana

How do Islgn up?

To rese同e your spot in the webinar (spaces a開limited),l<lick he開to 00 stra旧ht to the reaistration
oa口e

WIII there be a recordlng?
Maybe.1 haven’t decided yet. The only way to ensure that you get a ∞ess to this ∞ntent is to show
up lor the live webinar

Lars Lolgren Marketing Analyst KISSmetrics

P.S.Reoister lor mv next Iree webinar to learn how set the riaht 町田e lor vaur SaaS business.
Feb 22 ・R、eply …
You can see that repeating the call-to-action isn’t too difficult. The most common ways to
frame the call-to-action in the P.S. are:

Offering a discount or bonus. E.g., Remember, the first 10 people to click through get an extra
10% off!

Adding a personal touch. E.g., I can’t wait to see these five tips help transform your email
conversions. Sign up and let’s talk.

Creating a sense of urgency. E.g., Don’t forget that this offer ends in 12 hours.

All of these can be effective, but one thing is for sure: you should test whether including a CTA
a second time, as part of a postscript or footer, lifts your conversions.
3. Test The Variety & Order Of Your Secondary Links
Lots of campaigns, particularly those that use standard templates, contain a series of secondary
links located in the header area. These are designed to give the customer options or to take them
down different paths to the same goal (e.g., purchase).

Here’s an example from Net-a-Porter:
Here’s a second example from Amazon:
Aside from testing whether removing these links entirely increases conversions, you should
definitely test the order and contents of these links.

In the Amazon example, there are a number of interesting links in the header, including a link to
personal recommendations, a link to sign up for Amazon Prime, a link for free UK delivery, and a
series of three links for “MP3,” “Deals of the Week,” and “See all departments.”

There is a lot going on there. What if you were to change the order of these links? Should men see
the same links as women? Should people under 30 see the same as people over 30? Is including a link
to Amazon Prime cannibalising the Prime conversions?

These sorts of tests are becoming easier and easier to build, as you can use advanced templating
languages to include or exclude content based on various parameters. Even having two basic
variations – one with links A, B and C, and another with links D, E and F — will tell you a great
deal about what works!

This doesn’t just apply to complex templates. In this blog update email from KISSmetrics, there is
a link to sign up in the footer.

A/B testing the order and format of every piece of content and every link in your campaigns allows
you to make informed decisions on these questions!

4. Ask Questions

“Questions are worth a thousand opens.” Perhaps that should become a new email marketing
maxim.

The truth is, asking questions is really powerful. This is particularly true when it comes to
subject lines. Rather than writing:

Find out if your blog is growing fast enough

…you might write:

Is your blog growing fast enough?

It’s a subjective difference, but the question implies a call-to-action. Litmus pulled together an
awesome email marketing infographic that also emphasizes the power of questions.

This doesn’t just hold up in email subject lines but is a great way to approach new content.
Flightfox doubled their conversion rates on his lifecycle email marketing campaign using a
question-and-answer format.
They understood that customers are looking to be educated. By finding the most common customer
support questions, Flightfox was able to pull together a campaign that truly answers customers’
questions and focuses on them.

Next time you send a campaign, run a simple A/B test on your subject line or body content that uses
questions — you may be surprised by the results!

5. Go Mobile With Responsive Templates

As mobile devices take over the world, it is more important than ever to ensure you maximize your
conversions for recipients reading their emails on mobile devices.

Up to 65% of emails email opens already occur on mobile devices. That’s a hugepercentage — so you
should definitely track what devices your customers are using. It is worth conducting an A/B test
with a responsive template to see the impact.

Litmus recently blogged about the success Deckers had with the email marketing campaigns for their
Tsubo and Ahnu clothing brands. Using responsive templates, they were able to increase
click-through rates by 10%. That’s a nice bump simply from using a little extra CSS to style the
campaign. Here’s an example they published from Tsubo:

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Campaign Monitor has an awesome guide on mobile template design. So get inspired!

Now is Your Turn! 

Traffic Generation

The 100% Commission Method, Leverage!

Let’s talk about this, which is one of the biggest traffic sources on the internet? But hold on, I
didn’t finish that question, Traffic Source for FREE ??.

I’m not referring myself spamming others people or register to 1000 forums or post Ads in major
Search Engines , or even buy traffic from solo ads, Facebook, Twitter, Google…

No way!, the best way to start building your list for free is leverage your offer to AFFILIATES,
who already are active marketers that OWN traffic ( BUYERS LISTS) and let them send you
tons of PRE-QUALIFIED prospects instead of you paying for traffic that may not buy from you or even
worse, lose money!…

Attracting this gold machines aren’t easy, but you can increase the possibility by giving them
100% commission in the gateway platform (E.g Jvzoo, Clickbank, WarriorPlus) it may cause thousands
of new buyers on your SmartList.

You could probably say – “ Isaac is Crazy…

I won’t never pay 100 % to affiliates, because I won’t get a dime!”, well my friend, your money is
not on your product value, it’s in the LEAD or Buyer who got your product… WOW?

What’s that ?

Let’s say you have a SmartList with 1000 customers, you give to the affiliates 100 % commission in
order to get back those 1000 Customers ( Affiliates pay for the promotion, pay for facebook ads, do
solo ads… they do all the hard work in exchange the commission) but you get those people in your
Auto-Responder ( Email Manager).

Now let’s say you launch your second product, and you send to those 1000 people to your offer by
sending an email ( Remember they already are buyers, “ a buyer is buyer”) and let’s say the
conversion rate you got were 23% of those 1000, that will be 230 sales so far, if you launch a
(($29 product * 230 sales = $6.670))

WITH JUST ONE EMAIL… PUSH BUTTON AND MONEY COMES.

You fill me again.!

Well, a newbie internet marketer NEVER learn from the “Gurus” something like this and let
me tell you something, in this industry “IM”, there will never would be a single “Guru”, they
are just people who have more EXPERIENCE than you, or people who had the heart to sell you
Crap instead of giving you value.

So throw that out of your head, and even more, try to blank your mind for a second , ok, leave all
worries, all the pain, all debts, everything, just follow this lines, you’re an star about to
shine!

TIP: The first time you create your product, try to sell it as a high quality, but low priced, this
is a method which buyers see a potential information and just because is low cost the can afford to
buy it, and also for the affiliate becomes easier to sell a low price but high quality product.
Where To & How to- Find the Goldmine Affiliates?
Affiliate marketing is a powerful way to make money online, affiliates are marketers that promote
other marketers products, as simple like that, and affiliate marketing is a lucrative opportunity,
every single day more people become doing this.

Affiliate that have potential are the people you always want to target, you see, in any niche you
can imagine are people willing to promote your work, they want to spend money by getting back more
money.

Many of these marketers already own traffic, they have their own list with buyers, but not only
that, they also use different strategies to promote products here is a brief of those:

1- Solo Ads
2- Email Marketing
3- Forum Marketing
4- Facebook Ads
5- Google, Bing, Yahoo Ads
6- Website Banners
7- PPC
8- Review Sites

And so on… You see, every single time an affiliate promote your product, they are sending you
Traffic, the benefit for you is that by having active affiliates you will never have to spend money
to get buyers, they spend their time,money and work to get back the commission you pay to them.

That’s way we need to give 100% + Commision and populate the benefit they get when
promote your product.

Other benefit for you is that when they send you customers, those people want always talk about
your product, so you will be getting REVIEWS from customers, and due to you made a quality product
and made a good impression for them, hopefully they will be telling to the world how good you are
doing it.

Be always open to hear people’s opinions.

But not all those affiliates will work for you, try always to look for active marketers, but how
can you realize which are?
Well, people who write REVIEWS are the one you want to target, this people are active affiliates
because they do WORK for get a commission, you want hard workers for your business, and in fact, if
they do reviews they also do other marketing strategies we spoke before.

Simply implementing an affiliate system is not enough for a successful affiliate program. In order
to have a truly successful affiliate program, you must recruit those affiliates that will work hard
to actively promote your software. In the past, we’ve given some best practices on how to create
effective affiliate marketing pieces. But once these are done, how do you find affiliates to sell
their products? We’ve put together some good methods to help attract new affiliates to sell your
products.
Advertise For Affiliates (PPC)

Just as you can use Pay-Per-Click to attract website visitors and downloaders, you can also use
Pay-Per-Click advertising to gain the attention of affiliates to your affiliate program. Bid for
terms and phrases that relate to your program, along with “affiliate”. Those that click through on
the advertisements will typically have a clear understanding of how affiliate marketing works.
Participate in Affiliate Forums

There are a number of online forums that are specific to affiliate programs and affiliate
management. Participate in these affiliate forums, because they are where many of the more
successful affiliate marketers spend time. Include a link to your affiliate program in your forum
signature to further draw attention to your affiliate offerings. Check out these affiliate forums:

ABestWeb
5 Star Affiliate Program Associate Programs Affiliate Spot
Affiliate Talk Affiliate Programs Australian Affiliate Forums
Seek Out Super-Affiliates

Super-affiliates are the top affiliate performers. They have artfully mastered the concept of
affiliate marketing, and can generate significant revenue for those merchants that catch their
interest. Super-affiliates will look for programs that have a high conversion rate, along with
those programs where the merchant shares a decent percentage of revenue with the affiliate.

It is best to approach super-affiliates directly with agreement terms that will be certain to
capture their interest. Super-affiliates will often try promoting a program, and then drop it if it
does not perform up to their standards, never giving it a second look… so make sure you have
quality collateral and a solid conversion rate before you approach them.
Competitive Analysis

Look into which affiliates are promoting your competitors’ products, and contact them directly. Try
offering the affiliates the opportunity to earn more with your software than the products of your
competitors. It’s a good way to capitalize on an already- established vendor.
Attend Affiliate Conferences

There are conferences dedicated to affiliate programs. Many merchants and super- affiliates travel
and use the conventions to network with their current or potential partners. Networking at
affiliate-specific conferences can be a great place to find affiliates. Here are just a couple such
events:

Affiliate Summit (Affiliate East / Affiliate West) A4U
Incentive Contests

Running a contest with cash prizes for the top performers will often entice affiliates to perform
well. Incentives and contests can also inspire affiliates to push specific merchants on their
sites.

Recruiting and maintaining effective affiliates is a sure-fire way to see incremental revenue for
your business. While it does take some time and effort to build the base, the results should be
well worth the investment. Do you have any other effective measures? Share them in the comments
section below!
Another Way to Find Goldmine Affiliates

Here is when your last work take care for you, let’s say you already made your product and you are
ready to lunch it and start making money, I going to show you the best way to find this people in
almost no time.

Steps:

1- In your Google homepage, look for your niche related sellers. The best way to do this is by
finding competition products, for example, in google search I’d for “List Building + REVIEW”, I
found something like these:

As you can see the Google search results shows me more than 82.600 results with that term, you if
you are in other niche go and find those websites by following the same.

2- Now when you have a product name related to your niche, go and type one of those Competitors
product names ( Could be anyone Related) in this way: “ Product Name + Review”, I went in one of
those websites in it show me something like this:
3- Now, as you can see, now we are in an active affiliate website, so the last step is to get
their contact information and save it.

Now by having their email address, we need to start collection more in the same way, look for
affiliates that post reviews and the owners of those products too! You really want to establish a
conversation also with your competition, this way, you both can get benefits,

In the years I been doing this, I created an spread sheet in the member area resources in order to
have a control over the affiliates you got, this is a time saver tool and also an organizer, so you
must take a look. (I’m also include a short training along with this spread sheet)

Now, having a bunch of potential affiliates emails your primary action is not to go crazy and just
simple send emails telling them “ Promote me”, not!, in fact if you do that you will face the worst
case of rejection ever, why? Well no body will even look at your product if you go like that; you
have to be smart to have a conversation with them about a business opportunity you’re working
before even tell them to start promoting you.
So go and look resources “Affiliate Email Swipes”.
Affiliates Daily Goal

The Millionaire boy recommend to start looking to affiliates as a daily goal, let say every day
your task would be getting 50 new affiliates emails, and start asking them as we talk before. You
can actually outsource this to somebody to reduce your work and have more time to dedicate to other
process.
Sales Funnels
One time Offer, Extra income. ( Optional )

Other great thing is having a sales funnel with 2 or more OTO ( One time offers) , it could be more
of your products or complementary products from other sellers, with this trick you will increase
the opportunity to get them promoting you because if their customers upsell for OTOs, they will get
more money, SIMPLE. But like I said this could be optional for you. Try to follow this in order to
get them exciting:

1- First OTO – 100 % commission
2- Second OTO – 75 % commission
3- Third OTO – 50 % Recurring Commission ( Membership Site)

The key is to be GENEROUS with affiliates and pay them even more!. Believe me, when you got a list
of 10.000 people that every time you send an email you get thousands of dollars back… The more the
affiliates you pay, the most effort they do… it simple worth.

Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media
becomes increasingly time-consuming, nothing could be more important than spending time mapping out
your very own “Content Marketing Sales Funnel.”

I’ll walk you through the essential steps for building an online sales funnel to help you convert
more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And,
while I’m at it, I’m going to show you more pictures of funnels than you’ll probably ever see
again. 🙂 Let’s get started…

What Is A Sales Funnel?

A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to
experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been
around much longer than web marketing, but the online world is the best thing to ever happen to
sales funnels because websites and email marketing make sales funnels easier to build.
Think of a sales funnel just like an ordinary funnel.
The purpose of a funnel is to make things easier and cleaner. When you put fresh, new oil in your
car for example, you don’t want oil spilling all over your engine. So what do you do? You use a
funnel to increase the likelihood that ALL (or most) of the oil will go straight to its
destination.
Sales funnels work the same way — they help you avoid “spilling” (or losing) potential customers.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems
from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements
generally describe how you build customer relationships, but they can also describe lots of other
things too (like how to structure a really good sales letter or sales pitch).

Here’s a quick example of a sales funnel:

Let’s say I’m in the travel business. I’m a travel agent with my very own website where I
offer some basic information about me and my services.

A simple contact form or phone number listed on my travel website MIGHT help me get a few new leads
here and there. But instead of just waiting for people to pick up the phone and call my travel
agency, I offer a free report all about a topic of great interest to my target customers.

The report is called “How To Save 50% On Your Next Family Vacation” (or something to that effect).
I make the report available to any website visitor in exchange for their first name and email
address.

This is an example of a LEAD MAGNET. (I firmly believe virtually EVERY website should have a lead
magnet in place.)

Then, every week (or every month) I send out my travel newsletter to everyone on that
list. Periodically, I also send out special surveys, limited offer coupons, prizes, other special
reports, and much more as I’d talk before.

Since, in this example, my main business is booking travel, my ultimate goal is to convert
newsletter subscribers into travel bookings. But if I develop a more sophisticated sales
funnel, I can start to segment my list and target my marketing even more carefully to my “hot
leads” and my most active subscribers. This way, I can begin to learn more about my list to offer
well targeted new products and services.

The Power of Content

As my example illustrates, the most critical ingredient in virtually every sales funnel is
CONTENT.

If you want to attract more prospects to your website in the first place, you need
CONTENT.
(Blogging, for example, allows you to leverage “public content” to attract more site visitors.)

If you want to turn more prospects into leads, you need CONTENT.
(Offering a free report or e-course allows you to capture more email addresses with
“exclusive content.”)

And if you want to turn more leads into customers, you need CONTENT.
(Sending out periodic newsletters is a great way to build a stronger relationship with your
customers.)

Content is so powerful that I much prefer the term “Content Marketing” over the term “Internet
Marketing”. Great marketing has always been (and always will be) about CONTENT.

And today, your ability to share great content with your prospects will determine the outcome of
your online business operations.
Nurturing Your Prospects
I first really understood the idea of “nurturing prospects” It’s a great way to think about the
process of how someone moves through your sales funnel: From (1) Website Visitor to (2) Email Lead
to (3) List Subscriber to (4) Customer and (5) Lifetime Customer.

When you NURTURE prospects, you give them what they need to grow strong and healthy. Obviously not
every prospect will grow into a “Lifetime Customer” regardless of what you do. That’s just the
nature of lists, email marketing, and all the rest. Still, it’s so important to remember that a
list of 100,000 weak and “under nurtured” prospects will never stand up against a list of just 100
“strong and healthy” prospects.

Nurturing is the opposite of abusing. This is the greatest problem with most “Internet Marketing”
approaches to list building and email marketing. Instead of nurturing prospects, online marketers
often “milk the list” for all its worth and then go out and build/buy/acquire a new one. That’s
abuse, folks – not marketing.

Nurturing takes time, thought, and care.

One important warning: Let’s not forget that you are in business. And as a business owner you have
something of value to offer your customers in exchange for their cash. That’s a fair and equitable
relationship. So please don’t take my nurturing metaphor too far here. Your goal isn’t simply to
placate your list — your goal is to build a profitable business that provides VALUE in exchange
for VALUE.
The Ultimate Sales Funnel

So far, we’ve looked at the essential elements for creating the most basic sales funnels. You
definitely need to work at putting these key ingredients into place before moving forward — great
content, a lead magnet, and email marketing.

But the real power of the sales funnel is in growing your Lifetime Customer Value.

In the previous section, I listed a few steps of nurturing your prospects. The ultimate goal of
that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be
major contributors to the long-term growth of your business. This is where a lot of businesses
fail. It’s a lot easier to sell lots of your best products and/or services to a small group of
raving fans than it is to sell just one item to masses of new customers.

For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer
ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to
1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job
every year is to keep those 1,000 spots filled with nurtured prospects.

On the other hand, if you only focus on generating one sale with each of your customers and that
sale is only worth $100 in revenue, you’re going to need 10,000 customers to reach your $1M revenue
goal. And every year, you’ll have to find 10,000 MORE customers.

This failure is why MOST small businesses fail within 5 years or less.

A strong sales funnel will make it far easier to increase Lifetime Customer Value and help you
reach your annual sales goals. This means nurturing those customers, yes, but it also means working
on developing new backend products and services you can sell to ADD MORE VALUE to your lead
products.

The term “Sales Funnel” refers to this exact process. For every 10,000 prospects you put into the
top of the funnel, only 2,000 will become leads. And of those 2,000 leads only
1,000 will buy your lead product. Then, only 200 will buy your backend product and go on to buy
more from you over the years to come.
These numbers are always different for every business. But you can be sure about one thing — the
more time you invest into building and fine-tuning your sales funnel, the more successful you’ll
be.

Take Action Now

I always like to return to what I call the 3 most important questions in business — “How do you
attract more leads?” and “How do you convert more leads into customers?” and
“How do you convert more customers into lifetime, repeat buyers?”

The answer is my motto — “Convert With Content.”

Take time right now to map out your online sales funnel. Here are some questions to ask yourself
and some quick ideas to help you with each item…

1. How are you attracting new visitors to your website?
-Blogging / Product creation are the best ways to attract new visitors.

2. How are you converting website visitors into leads?
-Lead magnets are the best tools for capturing email addresses.

3. How are you building a relationship with your leads?
-Providing value and information (without just selling) is critical.

4. How are you learning from your leads & customers?
-Surveys and phone calls are a great way to learn more about your list.

5. And how are you turning first-time customers into happy, repeating customers?
-Focus on creating backend products that solve your customers’ greatest problems. Get to work on
these items right away.
Website Automation

The automation bring freedom to the people who knows how to use it, the best way to do this is
having a 4 page system, what is this?, well let me explain you as simple it is:

PAGE 1: Landing page, where people read your sales letter, price, testimonials, sales video and
there is your “ BUY NOW “ Button

PAGE 2: Your Sales Funnel, when your buyer got your product, you show some others offers they can
upsell or Down sell if they don’t want it.

E.g

– OTO 1 / $17 – 100 % ,

– OTO 2 / $19.95- 75 %

– OTO 3 / $ 27 Per / Month ( Trail $1 for 72 Hours ) – Membership site

PAGE 3: Your Download page, try all ways to give FREE bonuses ( 2 or more ); this is powerful
because the people feel that they are actually getting more for what the pay!, this bonuses must be
valuable information.
PAGE 4: Your affiliate sing up page, request for they email address by telling them that if they
don’t sing up, they would not be eligible to promo, really you don’t want to miss people who are
promoting you and bringing you traffic, also is perfect for your future products because every time
you create and start selling your new product, you already had your last affiliates working for you
once again, you can do this over and over again.

TIP: Request for name and email, you can do this creating a form with your auto responder. ( Due to
I don’t know which auto responder you use, please go to their help desk and ask how can you create
an opt-in form.

What to include in your Affiliate JV PAGE

Think about this; if you were the one promoting other people stuff, do you really want spend time
creating stuff to market it? That’s why you want to include all the possible information you can
provide to them, the most you give them, the most the will use to promote your quality product. Try
to include:

1- Email Swipes: Create Email Swipes in a sales form; try to engage your audience by telling them
something catchy. 3 or more email swipes will be perfect ( TIP: Analyze your competition Email
Swipes, see what’s going on, which one make you click, check their headline, and the email body )

2- Banners: There are affiliates that have their own websites, they really like to post banners,
try to create eye-grabbers banners. ( TIP: You can outsource this at
www.fiverr.com, for just $5), create or outsource at least 6 of this banner, each one with
different headlines.

3- Headlines: Always create different headlines, is very important you split test this in order
to have a better conversion. TESTING is the KEY for SUCCESS so be CREATIVE.!
4- Inform your future affiliates which are the benefits when they promote you, provided
with the EPC ( If apply) the sales funnel you have ( If apply), a brief description of your product
and when did you lunched it, also include the link to your Jvzoo Affiliate Request page.

Instant Commission Platform.

Warrior plus
This is the way you connect your product, tracking data, click & sales data, affiliates payments.
You see, this is my favorite platform.

few others like:

1- www.clickbank.com ( They just allows 75 % commission)
2- www.cj.com ( Hard to get in)
3- www.linkshare.com ( Up-front cost, may be up to $10.000, just for set up)
JvZoo

So let’s talk about www.jvzoo.com , these guys design one of the best system to the affiliates get
paid, and also to have a 100 % opt-in rate, this is because the people of www.getresponse.com
partner with Jvzoo, and this is something incredible because jvzoo is the unique platform that have
an integrated auto responder, this means, every time a customer buy your product 100% of them will
be added to your list, in other platforms, this is something critical due to if a buyer don’t open
their email and click the confirmation link sent by the auto responder they do not are added to
your list so you will be losing customers!.

Also they design a useful system to track your affiliates commissions, clicks got from them,.. in
general, a system like this is complicated to have, and track all of this information may be a
pain, but the team of GetResponse and Jvzoo did a wonderful job, you must take a look, there is a
cost for the autoresponder, but they offer a 30 day-trial, so there is no way you can dismiss this,
but if you want to use another auto responder and platform you’re allow it too. To learn more about
this visit their webpage.

NOTE: We are NOT Affiliates to their system, this is what I recommend to use in your campaigns.

Conclusion

The boy teach me every single detail of his business, I still meeting each other once every 6
months, he is my couching mentor, and every day I learn from him then I apply, and finally I teach,
the first months I’d tried this I could generate my SmartList and everywhere in the world I go to
spend my time, if I need money I just need to send an email and bank in autopilot.

It is a dream for many people and a life-changer, I wish everybody can create ,apply,and then teach
but just the people who really want to succeed become successful .

Now you have this entire knowledge in your hands, never forget to donate a few bucks to charity,
the karma will pay you double if you do that I swear!

Well thank you so much for buying my SmartList Training, I hope this can change your mind and
aspirations.

Solo Ad Arbitrage 2.0

1

Jeremy Kennedy & Andrea Fulton I @2015 AII rights reserved.
Solo Ad

Arbitrage 2.0
By: Jeremy Kennedy & Andrea Fulton
2
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
Table of Contents

What exactly is a Solo Ad ………………………………………….4

What is Solo Ad Arbitrage 2.0 ……………………..……………..….4

Free Tools You Will Need ……………………………..…………….….6

Solo Sellers Sales Page ………………………………..………..……… 9

Features You Can Offer Your Buyers …………………..…………10

Where to Find Buyers………………………………………….……11

Facebook Groups.…………………………………..………….…………12

Dealing with Vendors………………………………………….…..……12

How Do I Get Testimonials…………………………………………..14

Steps to Making a Solo Ad Sale from Sale to Complete..15

Extra Tips & Tips………………………………………………………….16

Build Your Own List For Free……………………………………….17

Facebook Mastermind Group……………………………………..17

Solo Sellers to Stay Away From…………………………………..18

3
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
What exactly is a solo ad?

A solo ad is a type of paid advertisement that is used to drive targeted traffic to a product or
service using email traffic.
Solo ads are a type of PPC (pay per click) advertising. The solo seller is paid per click to send
an email to their list of subscribers.
Solo ads can range in price from .35 to .75 cents per click. You can find solo ads higher or lower
depending on what they are offering to deliver. There are a few variations as far as traffic goes
that we will go over a bit later.
Your typical transaction may look something like:
Becky pays John to run a solo ad for her. She buys 100 clicks at .40 per click. They schedule a
time and day for the email to be sent. Becky sends John a tracking link and possibly ad copy that
he can use to mail to his subscribers. When the solo ad is complete he will send Becky a link that
shows the traffic has been delivered.
John just made $40 for mailing to his own list. You can see how this would be something that is
very profitable, and how fast the word would spread if you are delivering quality traffic.
Solo ads have become an increasingly popular way to drive targeted traffic to an offer. People are
always in need of good traffic that converts so they can build lists and sell products.
Solo ads are relatively inexpensive and extremely targeted, making
4
them one of the best sources of PPC traffic out there.

Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
What is Solo Ad Arbitrage 2.0 all about?
To sell solo ads you need an email list of subscribers. The most profitable way to make good money
is to send lots of traffic in a short amount of time. You would need a large list of subscribers to
make this happen…. or do you?
In Solo Ad Arbitrage 2.0 we are going to show you how to benefit from the massive need for solo ads
without having a list. Also you won’t have the expense of all the tools that a solo seller needs to
keep their business operational, such as autoresponders, and shelling out money
to build your own list.
I know you’re asking yourself… how can this be possible?
Brokering.
Brokering allows you to buy traffic low and sell high. Just like your major retailer, they buy for
one price and sell for a higher price. You can apply this method to just about anything including
solo ads.
So for example, you can get solo ads anywhere from .35-.50 a click all day long on a regular basis.
Essentially you get buyers that pay you .50 per click for a solo. In turn, you go to one of your
solo venders and pay them .35 per click. You just scored a .15 per click profit. Easy Peasy!
Let’s do some math for a moment.
Solo ads typically sell in packs anywhere from 100-1,000 clicks at a time
or more (those are the more common sizes but it’s not hard to find
people buying bigger).
5
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
From the places I will show you, it’s of little effort to sell 300-1000 clicks a day, with only
about 3 hours of work per day (or even less).
So let’s say you sold a 300 clicker for .50 a click and paid .35 a click.
Your profit is .15 per click multiplied by 300 = $45
You just made an easy $45 for simply facilitating the deal.
Let’s take it a bit further. Let’s say you sold 1,000 clicks a day (not hard to do at all). With
the same math you would make $150 from those 1k clicks.
For a solo ad seller that is not brokering they have to maintain a large list so they can deliver
1,000 clicks within 24 hours. With Solo Ad Arbitrage 2.0 you don’t have the limitations that a list
owner does. You can sell as many solos as you want because you can
broker the clicks from multiple vendors at a time.
I bet your mind is going crazy with the thought of how super easy this is to run and profit from.
You can sell as many clicks as you want because you have multiple people delivering them for you.
It really just depends on how much time you want to put into it and how much money you want to
make.
Free Tools That You Will Need.
There are a few tools that I suggest you grab. They will come in handy!
SKYPE – Skype is a free messenger that allows instant messaging, voice
and video calls. Skype is a major tool used by solo ad sellers to keep in 6
contact with their customers and for customers to reach them. This
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
really is a necessary tool as you will be contacted mostly by this method.
If you don’t already have Skype or have it but don’t use it … you should
start getting familiar with it now.
Google Calendar – You need a calendar to keep all your solo sales in line. When you sell a solo you
should mark it on your calendar right away. I always make sure that I record their name, how they
contacted me (Skype, Email, Facebook) number of clicks they purchased and any special notes that
you need to remember about that particular solo.
I find Google Calendar the most effective and convenient because
1. It integrates with all Google Apps and uses my existing Google login and work with my Gmail so I
can get email reminders.
2. Works nice on mobile, and from the cloud so you can access any device
3. You can share calendars, so if you are accessing this you and your outsourcer can be looking at
the same calendar in live time and you can update details in live time also.
Link Trackers – You will need a link tracker so you can assure all the clicks that each customer
purchases are being delivered. You also need to be able to show your customers your tracking stats.
Being able to track clicks is vital to selling solos.
Click Magick – Is the most recommend tracker to use for tracking. You will get a free 2 week trial
at signup.
ClickMagick gives you that ability to track the clicks while filtering the
bot clicks that do not count. It also gives you the ability to Geo Target
and provides your customers a Top Tier percent. Plus they have a share 7
feature that you can send a link to your customer to view their stats once the solo is complete.

Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
Free Trackers – Here are some trackers that are completely free to use.
1. Bit.ly
2. TinyURL
3. Pretty Links – WordPress plugin.
While free trackers can be used in your startup… it is recommended to
use a paid tracker list ClickMagick to take advantages of the features available.
Facebook- You will need to use your Facebook to post into the groups and make connections and
sales. If you don’t have a Facebook account now is the time. You will want to use your information
and a real
picture of yourself. People like to know who they are working with. You can make many connections
that will help you grow on Facebook.
Hosting with Hostgator– You can get 1 moth at Hostgator for .01 cent if you use the coupon code
SoloAdArbitrage. You will want this if you are planning on hosting your own solo ad sales page.
Domain Name from Namecheap – Name cheap is the best place to purchase your domain names. Although
they are not free you can visit Name Cheap Coupons
and get the current coupon code. It is best when buying your first domain to purchase your name. So
if your name is Mike Jones you would want to try to purchase mikejones.com if your name happens to
be taken you can always try to add your middle initial and full middle name. You do want to
purchase a .com. This will help with your branding.
Get Response Autoresponder – If you would like to build a list of solo
buyers this is the perfect tool. When you sign up you get 1 month for
free. Building a list of solo buyers is beneficial to you so that when you 8
want to run a “sale” all you have to do is mail your highly targeted list
of solo buyers.

Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
Solo Seller Sales Page
Most solo sellers have some sort of page or place that displays testimonials from their previous
customers. This will give you a place to show potential customers that you’re clicks are good and
you are not in the business of scamming folks.
You don’t have to put buy buttons on your page but most sellers do put
buttons on their page. You can also just put your contact information on the page and have them
contact you after they have looked at all your testimonials. When they contact you and you have
sorted out the details you can have them send you the payment via your PayPal email address.
You also have the option of setting up a thread at the Warrior Forum in the Classified section.
This is a great place to get exposure and needs nothing fancy. Just your
testimonials and some contact info.
If you aren’t able to get a page right away you can put up a free blog on
wordpress.com and host your page there till you can have one made.
We do have our OTO pack that supplies you with a HTML template that you can use as is or edit it.
You can get some examples of solo ad pages by Googling “Solo Ads”
9
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
Features You Can Offer Your Buyers:
We should go over a few of the features that solo ad buyers want from their solo seller. Also the
definition of some of the terms that will be used.
1. Top Tier Clicks orT1 or Geo Tracking: This all refers to the
countries that your solo buyer receives. Most buyers want at least
75% Top Tier. So you will want to post this on your page or in the Facebook groups. Top Tier
includes the top 5 countries US ( United States) UK (United Kingdom) CA (Canada) AU (Australia) and
NZ ( New Zealand)
2. Unique Click: Most trackers will give you 2 stats for clicks, Raw Clicks and Unique Clicks. Raw
clicks are all the clicks that a page received. Unique clicks are Unique to each person that
clicked on the link. Example: You have 148 Raw clicks and 110 Unique Clicks.
1 person can click the link multiple times. Only their first click would count in the unique
clicks. Where all the clicks would count in the Raw clicks. When you sell a solo you are selling
unique clicks. This means you had that amount of visitors to the page.
3. Email Swipe or Ad Copy: The ad copy or email swipe is a copy of the email that people want you
to send with their link. You will then pass this on to the person that is delivering your clicks.
4. Tracking Link: When your customer purchases the solo from you they will most likely give you a
tracking link. You will then want to track this link before you give it to the person that will be
delivering the clicks so you can monitor it.
5. Over delivery: Is any clicks that are delivered over and above what they paid for. If your
customer bought 100 clicks, and you deliver
110 you gave him 10 extra clicks for a 10% over delivery. You 10
should always over deliver a bit because different trackers track
different ways and you could be short a few clicks according to
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
your customers tracker. The industry standard is 10% overs delivery.
6. Bot Clicks: Bot clicks can come from various places. Bots, search engine spiders, anti-virus
programs, ad networks, and other automated systems that may load your URLs. These should not be
counted as clicks to your customer. ClickMagick does an awesome job of keeping them out of your
stats.
Where to Find Buyers.
The best place to start your advertising efforts is in the Warrior Forum and Facebook.
The Warrior Forum: As we spoke just a minute ago about the Warrior
Forum Classifieds you can post your offer on a thread there and this will be seen by the many users
that are constantly browsing the form and looking for traffic.
Facebook: There are quite a few groups were made to sell solos. All you need to do is join the
group and post your message and a link to your page if possible.
You will want to ask the people that may see your post to PM you
which means Private Message.
An example of your ad can look something like this:
*** 75% Top Tier Solo Available Now! Up to 500 clicks! 10% Over
Delivery! PM me or visit my page http://domain.com**
When you visit the groups you will see how other people do their posts. 11
There is no “rule” how to make a post, what it should look like, or how
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
it should read. Just get it posted and get all the benefits of running a solo with you, out there.
Facebook Groups
You will want to check out the Facebook groups and join them ASAP. This is where you are going to
make quite a few interactions with people and see how thing work.
1. Solo Ads Peer Group
2. Solo Ads and Adswaps
3. Solo Ads
There are over 50 groups that deal with buying and selling solos. For
the full list, visit our OTO page.
Dealing with Vendors
Finding a good vendor is the key here. You can find vendors in the same place you can find buyers.
You have 3 main goals when looking for a good vendor.
1. Price – You are going to want to find clicks at the cheapest
possible without compromising quality. It is not uncommon to find people selling clicks for .30 to
.35 per click. It is also not uncommon to find them for .50 to .80 a click either.
2. Quality – There is a very good chance that you will sacrifice quality when going cheaper, but as
a broker you are selling those clicks at a higher price so your main benefit to the end customer is
providing quality clicks. That means providing traffic that will
produce higher opt-in rates (conversion rate). When looking for 12
vendors, make sure they have plenty of good testimonials and
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
that their testimonials are quoting an average conversion rate of
60% or higher. The higher the better.
3. Reliability – You want to find vendors who can provide quality clicks on a regular basis. The
key here really is to hook up with multiple vendors so that you always have someone to go to after
you make a sale. One vendor may be booked up for the week so you might have to go to one of your
others if you are booking for that day or that week for example.
4. Offer Types – A good majority of solo sellers won’t mail for certain types of offers because
they get so many of them. When advertising your solos, be sure you know if your vendors will
facilitate these offers or not and advertise accordingly.
Now of course the question arises… should you tell your buyers and
vendors that you are brokering.
For your buyers… no, as far as they are concerned they are buying the clicks from you. I’m not
saying to flat out lie or been skeezy, but if they don’t ask then there is no need to tell.
For your vendors, it’s not so bad. You certainly don’t “have” to tell the vendor… you are buying
clicks, they are making money, but I do recommend at least having a couple that do know.
I say this because reliability is something to look for. If you explain that you are brokering then
the conversation changes a bit. 1) You may be able to get a discount if you can provide more
customers. 2) You can have a better conversation on arranging and streamlining booking.
If they know you are brokering for example, you may be able to arrange something like where they
share their calendar and paypal with you 13 and you start booking on their calendar
in the manner I described
above and just send them the payment.

Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
In their eyes it would be like them having a solo ad manager (which many do) and you are basically
bringing them more customers and profit. They could care less that you are selling the clicks for
higher; they are still making more money than they would have.
My suggestion is the first time you buy from a vendor; don’t tell them you are brokering. Just
facilitate the transaction, buy the clicks from them as a normal buyer would and that way you can
test their list to see the quality and so forth.
If they did well then you can start talking about a brokering partnership.
How Do I get Testimonials?
If you are just starting out, you won’t have any. It’s imperative to focus on getting testimonials
from your first couple customers and every one after that. ALWAYS get a testimonial.
If you are just starting out, your first one or two deals, your main goal should not be to score a
profit, rather to get their testimonial. So drop your price, even if it’s at cost and you make no
profit. At this point the testimonial is more important.
It’s also ok to be honest and say you are just starting out and you would
like to give them a deal in order to gain their patronage.
Also be creative. Those first two sales will be the hardest to get, so
think outside the box. For example, what can you give them in addition
to the clicks that other solo sellers don’t?
1. Maybe a short PDF on “10 ways to increase your conversion rate”
2. Maybe you can give them a PLR ebook/squeeze page pack
14
3. There are a bazillion PLR products on resellrightsweekly.com that
you can give to them for free as a bonus.

Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
4. Maybe you can offer to also send a tweet to your xx twitter followers.
Basically, anything. 99% of solo sellers don’t give you anything but the clicks. Whatever you put
on top of that will instantly set you apart from the rest.
The bottom line: DON’T let this small hurdle hold you back. Once you have testimonials you can
really start rolling. A few of my customers have come back and said they’ve already booked several
orders within just a day or two, and they started from zero. You can do it too.
Steps to Making a Solo Ad Sale from Sale to
Complete
1. Customer contacts you.
2. You work the details of how many clicks, when the solo will be sent, payment, and link and ad
copy.
3. Track the link your customer gave you
4. Contact vendor to purchase clicks and send them link and swipe.
5. Contact your customer and let them know when the solo has
started.
6. Wait till vendor is finished delivering
7. Contact your customer again and provide them your tracking stats.
8. Ask customer for a testimonial and find out how the solo went.
9. Done
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Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
Extra Tips & Tricks
Always over deliver – If you want to keep buyers coming back always give them more than what they
paid for. Make sure you find vendors that over deliver.

Also, if your customer gets a very poor opt-in rate (less than 30%), it’s probably their squeeze
page at fault, but you might consider sending them a few extra clicks just to show that you are
willing to provide good customer service and that you will go above and beyond.

Customer service is your golden ticket – As with any business, customer service is important. In
the solo business, it is your livelihood. It’s what determines if you make or break it. There is a
lot of competition in the solo world. Lots of buyers, but lots of sellers as well. Buyers can go to
any number of people so the most important thing that sets you apart is customer service.

Be friendly, be easy to work with, be fast and prompt, and answer all their questions.

Get lots of vendors – You want to have plenty of people lined up to
facilitate clicks on demand. If you can position yourself to where you
can sell virtually unlimited clicks on a daily basis then there is no limit to the amount of money
you can make. When you first start showing up in the groups able to sell clicks make sure you don’t
go overboard right
out of the gate. Offer a few hundred clicks for sale at first. Then once you have a few sales under
your belt make your amount able to be sold
higher.
16

Be diligent and take action
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
You can spend as much or as little time on this as you want. It all depends on how much you want to
make.

Get in a bunch of groups and post in them every day. Get customers and keep them. In short, hustle
your ass off especially in the beginning and you can make a ton of money.

DO NOT let this opportunity pass you by. This is essentially free money; you just have to put in
the effort. No excuses. Now get your butt out there and kill it!

Build Your Own List For Free

It’s nice to be a broker, but wouldn’t it also be nice to have your own list as well, in addition.
And now you can build it for free, well except for your time.

This is pretty simple. Just take the profit you’re making from the clicks
you sell and buy some clicks for yourself.

So if you facilitate a 300 click deal and make $60… take that $60 (or part of it) and buy yourself
150-200 clicks toward building your own list. All you did was broker a deal and now you can build
your list and still keep some profit at the same time.

That’s a win win win.

Facebook Mastermind Group
We also have a Facebook Mastermind Group that has solo sellers
waiting to work with you and sell you traffic. No only that but we will 17

Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.
be able to assist you with additional questions, help you stay away from bad sellers and get your
new business moving in the right direction.

If you would just like to purchase a list of approved solo sellers that are waiting to serve you,
you can find that list here

Solo Sellers to Stay Away From

Getting to learn the ins and outs of solo selling are not as hard as it may seem. It will not take
long for it all to fall into place. There is one thing that every solo buyer and seller must watch
out for and that is the bad sellers. There are people who do try to sell bad traffic. Most solo
sellers do book out a few days and most will be in the .35 to .60 range. If you find anyone selling
traffic for less than .35 I would do a little research first to try to verify if they are a good
seller.

Thank you for taking the time to read this and we wish you much success in your new business.

If you have any questions feel free to contact our support.

Jeremy Kennedy & Andrea Fulton 18
Jeremy Kennedy & Andrea Fulton | ©2015 All rights reserved.

Solo Funnel Breakthrough

http://BreakthroughWithBryan.com Page 2
Introduction
Welcome! I am SOOO excited to be writing this report. It has been on my “to
do” list for quite some time now but I held off on writing it because I wanted to
make sure I did as much testing on my solo ad funnel as possible to make sure I
can deliver the highest quality content to you and show you what I have been
doing to break even (and sometimes even profit) from purchasing solo ads.
The truth is building a RESPONSIVE list isn‟t hard at all when you know what you
are doing. However, I must warn you, the information you are about to learn in
this guide is going to be completely different than anything you have ever read
before, so I really need you to put your trust me in me put your trust in this system
and just give it a try.
To give you an example of what I mean, the way you will be creating your
squeeze page is actually going to slightly lower your opt-in rate…but that‟s ok!!
Why? Because it is going to GREATLY increase your lists responsiveness (meaning
more opens and more clicks with each email) and on top of that it is going to
GREATLY increase the amount of immediate sales you get from each solo ad
purchase which is what will allow you to break even.
Focus On Cost Per Subscriber…NOT The Opt-In Percentage
Like I said, with this system even though your opt-in rate will be slightly lower, your
cost per subscriber is going to be practically zero. Whereas if you were to set up
a basic squeeze page and OTO, you are looking to pay around 50 cent to $1.00
per subscriber.
Too many people pay WAY too much attention to just their opt-in rate and
completely ignore the cost per subscriber, but in reality the ONLY thing that
matters when building a list is the cost per subscriber. The lower the cost per
subscriber, the more you can invest into your list…and as long as you follow this
system you will eventually reach the point where you can break even from a
solo ad which will bring your cost per subscriber to $0.00.
http://BreakthroughWithBryan.com Page 3
If you are still a bit confused, let me give you one more example.
Using A Traditional Squeeze Page and Sales Funnel
Let‟s say you put together a traditional squeeze page and OTO (one time offer)
that you sell for $17.00 and you purchase a 100 click solo ad for $40.00.
Now let‟s say you have a great 50% opt-in rate, that means 50 people will
subscribe. Now the standard OTO conversion rate for traditional funnels seems
to be 1.5%, but let‟s round up to 2% for the sake of easy math.
That means out of the 50 subscribers, 1 will purchase your product for $17.00.
You paid $40 for the solo ad and made a $17.00 sale, so you are out $23.00. This
means your cost per subscriber was $0.46. Not bad…but let‟s take a look at
another example using the squeeze page and funnel you are about to learn.
Using Your NEW Squeeze Page and Sales Funnel.
Ok, let‟s pretend you set up your squeeze page and sales funnel using the
information you are about to learn in this system and once again you purchased
a 100 click solo ad for $40.00. This time your squeeze page only converts at 25%
but the conversion rate on your OTO is 10% (very likely using this system).
This means you will have gained 25 new subscribers and made 2.5 sales (we will
round down to 2 sales for the sake of math). 2 sales at $17.00 is $34.00. This
means you are only out $6.00 and had a cost per subscriber of just $0.24!
This doesn‟t even include the upsell offer. If you make just one upsell, you would
have actually made a PROFIT from that solo ad bringing your cost per subscriber
down to $0.00.
Looking at those two examples, at first glance the first one might seem better
because you got twice as many subscribers, but if you take a deeper look into it
the second option is MUCH better because the cost per subscriber was cut in
half, which means you can spend the same amount of money and build a list
that is twice as big.
http://BreakthroughWithBryan.com Page 4
Trust me when I say these figures are NOT an exaggeration, they are taken from
real life case studies and in this guide I am going to show you guys my best
performing funnel so you can copy it :).
Alright, enough of the introduction. I know you are probably super excited to
dive into this system, so let‟s go ahead and start with a complete overview of all
this so you can see the “birds eye view” of how all this works.
http://BreakthroughWithBryan.com Page 5
Overview of The System
This system has three main components to it, and all three of these components
work SO WELL together which is why you can expect to get 10% conversion rates
on your OTO.
These three components are:
1) A REVERSE Squeeze Page
2) An OTO That is Personalized and Offers Scarcity
3) A VIDEO Upsell
Let‟s go over what each of these three components are, shall we?
The Reverse Squeeze Page
For most of you, the squeeze page is going to be the absolute biggest change
you make to your funnel. Obviously I want you guys to set up your OTO and
Upsell in the way I show you, but if you only changed one thing in your funnel I
would want this to be it.
Setting up a reverse squeeze page is going to make the biggest difference in
how many OTO sales you have.
Why?
Because the subscribers will ALREADY trust you BEFORE they opt-in, and as I am
sure you already know the number 1 way to get someone to purchase
something from you is to gain their trust.
So what exactly is a “Reverse Squeeze Page?”
Great question :). With a traditional type of squeeze page, you basically tell
them you are about to teach them something, but in order for them to have
access to it they need to enter their email address and subscribe.
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Here’s a picture of a traditional squeeze page:
What‟s wrong with this?
Well, technically nothing is WRONG with it, but when you set up your squeeze
page like this, traffic is brought directly to that page, they enter their email
address and are brought straight to your One Time Offer.
The issue here is the subscriber likely won‟t buy your OTO because they don‟t
know anything about you. All they know is that they entered their email address
and then were brought straight to a sales page, and that is going to turn 99% of
them away because they don‟t have any reason to trust you at this point
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With a reverse squeeze page, you are going to make them go through 2 pages
of great information before you ask for their email address.
Here’s an example of one of my reverse squeeze pages…
So let‟s take a look at what‟s happening here. The visitor lands on page one,
and to their surprise they ARE NOT asked to enter an email address right away.
Instead, you will actually be giving them some great information.
They then click a button that says “Click Here To Continue” and are brought to
page 2 which is also full of great information. They then click the “Click Here To
Continue” button and are brought to page 3 which is the actual squeeze page.
Once they opt-in they are then brought to the One Time Offer
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Don‟t worry, in another chapter I am going to show you how to go about writing
the content for your reverse squeeze page, but for now let‟s talk about why this
is so much better than a traditional squeeze page
Why This Is SO MUCH Better
Once again put yourself in the shoes of the potential subscriber/customer.
Instead of landing on a typical squeeze page, you are brought to a page that
actually has great content on it. You then click the “click here to continue”
button and again you see great information. You then click the “click here to
continue” button again and are brought to a squeeze page. Almost everyone
who makes it to this point WILL leave their email address because they are
already SO HOOKED!!!
But more importantly they TRUST YOU!!!
You gave them 2 pages of great content without asking for a single thing from
them. Once they enter their email address and are brought to the OTO page
the chances of them purchasing from you increase 10 times (literally).
Like I said we will go over how to create these reverse squeeze pages in another
chapter so don‟t worry about that right now. Right now I just wanted you to
have a general understanding of what a reverse squeeze page is and why it‟s
so much better than the traditional squeeze page.
So that‟s the first component of this system, let‟s now talk about component
number 2.
Personalization And Scarcity on The OTO
After the visitor enters their email address, they will be taken directly to the One
Time offer. You want to take them straight to a one time offer to try to gain
back some of the investment you spent on the solo ad.
After doing some testing, I realized that you MUST have two very important
things on your OTO page if you want to make sure it converts well, and sadly it
seems like nobody talks about these two things.
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These two things are personalization and scarcity.
Let‟s start off by talking about scarcity, shall we?
Including Scarcity on Your OTO Page
Let me ask you something, If you go to a store and you notice an item you want
is 50% off for the next 24 hours, are you more likely to buy it on the spot rather
than just saying “I’ll come back later and get it”? Of course you are!
It‟s human nature to want to get the best deal, and if we can save some money
by purchasing „right now‟, that‟s what we are going to do!
That‟s why major stores are ALWAYS running deals and discounts like that. They
understand that deals and discounts create impulse purchases.
So let me ask you this…why are you not doing the same thing with your OTO
page?
You need to make it CLEAR to them that they only have a certain amount of
time to make the purchase before the price goes up.
I tested various ways of doing this but the number 1 way I found was through a
countdown timer placed at the top of your site.
I‟ll get into how to do this in a later section, but here‟s what it looks like on my
site:
That banner is at the top of my OTO page, and it doesn‟t matter how far the
visitor scrolls down, the banner goes with them. This means it is ALWAYS in their
site reminding them that their discount expires in just a few minutes.
This gives you a massive psychological advantage. You see, a lot of people out
there will read through a sales page and think to themselves “That sounds good
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and all, but I will wait a few more days to make a purchase when I have more
time to read through it”. And as you all know the chances of them coming
back and purchasing go down quite a bit.
On the other hand, if you have that countdown timer on your OTO page, it‟s a
constant reminder to them that if they wait any longer they won‟t get your
product at this low of a price.
So instead of them saying they will just come back later and purchase when
they have time to read it…they will now be saying “I better purchase this right
now and then I can read it later when I have time”. See the difference there?
DO NOT underestimate the power of the countdown timer.
Again, we are going to get into how to do all this in a later section…for now I just
wanted you to understand this system so you can see why it works so well.
Personalizing Your OTO Page.
One of the first things all good salesmen are taught is to learn the potential
customers name right away that way you can call them by their name. Believe
it or not this creates a sense of friendliness and actually helps build trust.
It wasn‟t until recently I discovered I can actually use this same technique on my
OTO sales pages, and not only that but I was able to use it to remind them of
their discount.
What do I mean by this?
Right when someone enters their email address on my squeeze page, I actually
set up Aweber to pass that information onto the sales page. Here‟s an example
of what I mean…I headed to my squeeze page and in the “enter email box” I
entered „theiremailaddress@gmail.com‟ just to show you how this works.
Here‟s what automatically happened when I hit the “Submit” button:
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Right below the countdown timer, it displays the persons email address and
reminds them that their discount expires soon.
This does two things…like we mentioned earlier it creates a sense of friendliness
which builds trust. It appears to them that this whole sales page is personalized
to them and this is most likely something they have never seen before.
The second thing it does is make them believe their discount REALLY WILL expire
if they don‟t purchase by the time the countdown timer hits 0. It makes them
believe their email address is now tied to that discount.
When you combine the countdown timer with the personalization, you will be
absolutely amazed how much this improves your conversions!
A Sales Video
When it comes to converting visitors into customers through solo ads, a video is
MUCH better than a standard text based sales page.
There are a few reasons for this, the main one being that it is completely
different than what most people are used to seeing. Everyone is so used to
subscribing to someone‟s newsletter and being taken directly to a text based
sales page. It‟s refreshing to see something new!
Also, the video will increase the trust they have in you even more because when
they hear your voice it actually makes them feel like they are getting to know
you and again creates more of a “friendship” feeling.
So here’s what the final OTO sales page looks like for me with all the elements on
the page:
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Wow! How‟s that for an overview of the system? I know we just covered a lot,
and if you are confused with some of the aspects, it‟s totally fine. We are going
to get into some of the technical stuff on how to set all this up in the later
sections, like I said I just really wanted you to have a good understanding of this
entire system, that way when you set it up for yourself you will know exactly WHY
you are doing what you are doing.
It‟s a powerful system and it WORKS. So let‟s go ahead and get yours set up!
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Start With The OTO
When putting together this system, we want to do things in „reverse‟ order and
start with the OTO. I know most people start with the squeeze page, but you
need to figure out what your OTO will be first so you can write the content for
your reverse squeeze page with your OTO in mind.
It‟s EXTREMELY important the OTO and the reverse squeeze page match each
other. For example, if your OTO is on list building, your reverse squeeze page
needs to give away information on how to build a list.
This means before you create your OTO you first need to choose your niche
Selecting Your Niche
Niche selection is completely up to you, but you need to remember that the
traffic source is going to be solo ads.
After purchasing thousands of dollars‟ worth of solo ads, I have learned that
MOST of the traffic you get will be newbies looking to make money fast. They
don‟t really care what the system is, they just want an easy method that will help
them make money fast.
I have tested multiple niches, and the one that always seems to work best is
affiliate marketing. It seems like when I sell an affiliate marketing product, it
always sells better than a product in any other niche.
Honestly, I THOUGHT that list building was going to convert the best, but it didn‟t
convert all that well. You and I know the value of building a list, but most of
these newbies don‟t see the value in building a list so they won‟t purchase.
All this to say that if you want to test out a few difference niches you can, but
the affiliate marketing niche is what has been proven to be most profitable for
me.
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Creating The Product
Once you choose your niche, it‟s time to create your product. DON‟T FREAK
OUT!!! Product creation is something you CAN do.
If you know a lot about your topic, you can write the report yourself. However, if
you are like most people you want to know the fastest way to get up and
running with this system and make some sales.
In that case you will want to use a PLR product. However, you need to make
sure the product is a high quality report or video series, so I do recommend you
purchase multiple PLR products and read through them all before you decide
on which one to sell as your OTO. If you purchase five of them, take the time to
go through all five and choose the one you thought offered the best value.
There are a few places you can purchase PLR products from. My favorites are
http://www.TradeBit.com and www.ExclusiveNiches.com.
These PLR stores have products in just about any niche you can imagine. The
best part is the fact that you likely won‟t have to pay more than 5 dollars for a
PLR product, so you can put your name on a high quality product for super
cheap!
Now you will notice a lot of these come with sales pages. You will be creating
your own sales page so technically you don‟t need it, but it might come in
handy when writing your sales copy.
PLEASE do not forget to purchase multiple PLR products and take the time to
read through them all. If you think they are terrible products, so will your
customers. If you think they are great products, there‟s a good chance your
customer will think the same also.
Creating Your Upsell
For the longest time I didn‟t include an upsell within my solo ad funnel. My
funnel just took the subscribers from my reverse squeeze page to my OTO, and
after they purchased the OTO they were brought straight to my download
page.
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I finally decided to include an upsell to the OTO, and to my surprise about 35%
of people that purchased the OTO also purchased the upsell!
So now the funnel looks like this: The subscriber enters their email address and is
brought straight to the OTO. If they purchase the OTO they are brought to the
upsell page where they have the chance to purchase one more offer. If they
don‟t purchase the upsell they are brought to the download page for the first
offer they bought. If they do purchase the upsell they are brought to a
download page that has both the OTO and the Upsell offer on there.
Since the upsell actually does convert so well, it is NOT an optional part of this
funnel. If you want to make your money back from solo ads or even make some
profit with each solo ad purchase, you MUST include an upsell.
So how do you put together your upsell? Well, you first need to think of what
would make their life easier based on what they learned in the front end
product?
You don‟t need to waste hours putting together an upsell. This is what held me
back from creating my upsell for so long, I thought I would need to invest
wayyyy too many hours putting it together, but that simply isn‟t the case.
The upsell just needs to make their life easier.
A GREAT upsell for an affiliate marketing product is “done for you emails”. In
fact, with my funnel that is exactly what my upsell is. With my funnel, my main
offer shows them how to dominate affiliate marketing by building a list and
emailing that list. So my upsell to that product was 30 „Done For You‟ email
swipes that they can simply copy and paste.
You can also think of something that will save them some money. For example,
look at the upsell to this product you are reading right now…not only do you get
a list of the top solo ad sellers that I have personally tested but you also get a
discount, so by purchasing this upsell, you are actually saving money.
So read through your entire front end product and take some time to think of
what you can offer your customers that will either save them time, money, or
both.
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Once you get your product and your upsell ready to go, it‟s time to create the
download pages for these offers
HOMEWORK
_____ Decide What Niche You Want To Be In
_____ Create a Product or Purchase a few PLR Products Within That Niche
_____ If You Are Purchasing PLR Products, Read Through Them All and Use Best
One As Your Product
_____ Edit The Document and Put Your Name On It
_____ Create Your Upsell
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Creating The Download Pages
So at this point you have your front end offer and upsell created, now you need
to put together a download page for them. This is going to be a real quick
chapter, I just wanted to include it so you guys can see how to use your
download page to make even more money from your solo ad purchase 🙂
Now most people just slap up a simple page and throw the download links on
that page. There‟s nothing wrong with having a simple page, but it should
include more than just the download links.
I am a HUGE believer in making back as much money throughout the funnel as
possible while still offering value to the customer.
Because of this, you should include 3 other products on your download page
that your customer can purchase using your affiliate link.
I can‟t even begin to tell you how many affiliate sales I have generated by
simply including a “Recommendations” section on my download page.
Now remember, I did say we want to make as much money as possible
throughout this funnel WHILE STILL OFFERING VALUE TO THE CUSTOMER…so before
you recommend a product on your download page, it is very important you go
through the product and make sure it is a high quality product.
There are a lot of great products out there, but there are also a lot of terrible
products. The last thing you want to do is lose your customers trust right away by
recommending a terrible product.
A Picture is Worth A Thousand Words
Instead of trying to explain to you how I put together my download pages for a
solo ad funnel, I figured I would just take a screenshot and show you! (picture on
next page)
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Ok so as you can see, this is actually my download page for those who
purchased both the front end product AND the Upsell.
The download page for those who did not purchase the Upsell looks exactly the
same, except there is no button for them to download the Upsell (obviously).
All three of those products that I recommend on that page are products I have
personally bought myself so I know they are high quality products. Remember
to ONLY leave affiliate links to products you have purchased and looked at.
The Power of The Affiliate Links
For those of you who are on the fence about including affiliate products on your
download page, let me tell you how powerful this can be.
By including affiliate links on your download page, you can literally have 1
customer cover the cost of the ENTIRE solo ad. There have been multiple times
where someone would purchase my OTO, my Upsell, and all three affiliate
products I recommended on the download page.
Not only does this typically cover the cost of the solo ad but you will likely see
profit from that solo ad purchase all because of one customer.
Now I know you are probably thinking “Who would purchase everything?”. Well,
you need to remember that a lot of these customers are going to be newbies
and they want every possible advantage. Because of this they have no
problem purchasing any offer you put in front of them as long as they trust you,
and at this point you will have already gained this trust through your reverse
squeeze page.
Once you get your download page put together, we can move onto creating
the reverse squeeze page.
HOMEWORK
_____ Find 3 other HIGH QUALITY PRODUCTS to promote on your download page
using your affiliate link
_____ Create your two download pages
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Creating The Reverse Squeeze Page
This entire system starts with the reverse squeeze page. If you get this part right
you are going to make an absolute killing by just purchasing solo ads! And the
great thing about this is the fact that it‟s not hard to get this part right.
To refresh your memory, a reverse squeeze page is where you make the visitor
go through two pages of content before they even see your squeeze page.
Yes, this does slightly lower opt-in rates, but it dramatically increases your lists
responsiveness and dramatically increases sales on your OTO because by the
time the visitor reaches the OTO page they will already know, like, and trust you.
You also need to remember the opt-in percentage isn‟t what is important,
what‟s important is the cost per subscriber. I get so frustrated when people say
things like “This squeeze page gets me a 60% opt-in, everyone should be using
it”. Ok, that‟s great and all but did you get any OTO sales? Probably not. And
how responsive is your list? Probably struggle to get past a 2% open rate.
A reverse squeeze page takes care of all these issues. You WILL get OTO sales
and you WILL have a responsive list.
How Long Should The Reverse Squeeze Page Be?
I have tested many different lengths for the reverse squeeze page. I started off
by testing one page of content then take them to the squeeze page, two
pages of content then to the squeeze page, all the way up to 6 pages of
content before they are taken to the squeeze page.
Having two pages of content and then the squeeze page seemed to work
perfectly, and I recommend you use two pages as well. If you want to use three
or four you can, but according to my testing two pages of content and then a
squeeze page works the best.
How To Write The Pages
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I know the number one question on your mind right now is “How do I write these
pages to get maximum conversions, is there some sort of formula to follow?”
Well, as a matter of fact there is!
Excitement + Information + Curiosity = Sales
We will call this the EIC formula. The first page is going to be the Excitement
page, the second page is going to be the information page, and the third page
(squeeze page) is going to be the curiosity page.
So let‟s go over each of these pages below.
The First Page (Excitement Page)
I have found that in order to get people to click on the “Next” button at the
bottom of the page, we first need to build the excitement. You need to make
them realize that you are different than everyone else and that the method you
have for them will work.
Also, when you put them in a state of excitement, it actually increases their
chances of purchasing your OTO. People tend to make purchases when they
are excited, so we are going to use the first page to make them excited about
what‟s coming next.
Your excitement page needs to start with a big headline, kind of like you would
see on a sales page. You want to use that headline to capture their attention
right away and make them want to continue reading. The headline for my
page is “Learn The True Secrets to Making Over $10k Per Month With Ease: 100%
Newbie Friendly” .
Then you move onto the content for the excitement page.
You really don‟t need to go over much of the method on the first page. You
simply want make them realize that what they are about to learn on the next
page WILL work for them.
You also want to end the page in a way that makes them feel like they NEED to
click the “Continue” button.
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With all that said, let‟s take a look at the content for my excitement page.
There are an incredible amount of people out there making a full time living on
the internet right now, and this number continues to grow every single day.
There are people making 10k, 20k, 30k, and even 50k PER MONTH on the
internet.
So let me ask you something…
Why not you?
Seriously think about that for a second, what makes these people that are
making a full time living on the internet, living the life of their dreams (a life full of
complete and total freedom), any different than you?
Don’t skip over that question. I really want you to think about it.
Are you ready for the answer?
Well, here it is…
NOTHING!!
That’s right, the people that are killing it on the internet right now are no different
than you.
The only difference between you and them is the fact that they have “The
Plan”. They know the “Secret Sauce” to making money on the internet…
…and the funny thing is the “Secret Sauce” really isn’t a secret at all. It’s an
extremely simple method, that once applied will unlock a whole new world for
you.
Sure, you might not be the next Mark Zuckerberg and create technology like
Facebook.
But you don’t have to!
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All you need is a plan of action to follow, and on the next page I am going to
show you the EXACT AND ONLY plan you ever need to make over $10,000 per
month on the internet.
But listen, if you are already making over $10k per month on the internet, I don’t
want you to head to the next page. This strategy is for those who have been
trying to figure out how to make it on the internet but haven’t had any success.
It’s for those who want a life of freedom and are willing to work for it, but they
need a little guidance to help get them there.
Does that sound like you?
If so, I would like to be the person that guides you. The person that ensures you
are always headed in the right direction. The person you know has your back
and will always be there if you have any questions.
So if you aren’t making $10,000 or more per month on the internet yet, and are
willing to put in some work to make it happen, then click the “Continue” button
below to continue to the next page where I will reveal the strategy of going
from $0-$10k per month on the internet
Click Here To Continue
Do you see how I managed to build excitement on that first page? And not
only that, but I let them know I want to be the person to help them make a living
online, this builds trust.
Once they click the button to continue, they are brought to the Information
page.
The Second Page (The Information Page)
The information page is where you reveal the strategy to them, but you don‟t go
into detail about the strategy. If you went into detail about the strategy you
wouldn‟t be able to sell the OTO because they wouldn‟t see the need for it.
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Instead, you want to do a general overview of the method. I like to do the
general overview as a three step process. You use three steps to tell the “what”
but not the “how”.
If you feel like you need to make it more than three steps, feel free to. I just like
three steps because it keeps it simple and makes them feel like this is something
they can do.
Here‟s what my Information page says. As you read it I want you to notice how
it goes over the method in three steps by telling them a general overview of the
“what”, but doesn‟t reveal any of the “How”.
Before we get into the “nitty gritty” details of all this, I want to give you the big
picture, the “birds eye view”.
I want you to understand how this super simple business model works before we
dive into how to do it all.
THE THREE STEP BUSINESS MODEL
Here’s the deal, this might seem way too simple to you, but IT WORKS! This is the
EXACT business model I used to reach $10,000 per month, and it is the system I
want you to use as well.
Now before you read the three steps, I don’t want you to be TOO confused. So
if you don’t understand some of it, don’t worry. The last thing I want for you to do
is read over it and say “Wow, I didn’t understand any of that. I am leaving”.
We will go over all three of these in detail in a bit ok?
The three steps are:
1) Traffic Generation
2) A proper sales funnel
3) The ability to build a relationship with those that enter your sales funnel
That’s it!
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All you need to do is focus on those three things…
…DO NOT let anyone tell you making money online is hard or complicated
because it’s not!
I believe in keeping things simple.
If you master those three steps you have EVERYTHING you need to make $10,000
per month…
…In fact, the ONLY way you can fail is if you don’t take action and I am not
kidding!
I want you to write those three things down and memorize them. From here on
out you are only concerned about learning the details of those three steps, and
the good news is I am going to teach them to you!
Let’s start with traffic generation, shall we?
Click the “Continue” button below to continue to the next page.
Click Here To Continue
Do you see how I made that business model look really simple? At this point they
will click the continue button because they are even more excited about it.
They now know the general overview of the plan and in their minds they are
saying “I can do this”.
Once they click the continue button, it will take them to the squeeze page.
Creating The Third Page (The Curiosity Page)
I call the squeeze page the curiosity page because that‟s what I want to make
it. I want them to be curious to see what‟s on the other side. Here‟s a picture of
what my squeeze page looks like:
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This squeeze page looks a little different than squeeze pages you are probably
used to seeing. First off, it‟s more than just a headline.
It seems like 95% of squeeze pages these days are just headlines, and there is a
reason for that. Headline squeeze pages usually get a higher conversion rate if
you take the visitor directly to the squeeze page.
However, you are having them go through two pages of content before they
even see your squeeze page. By the time they hit your squeeze page they
already know, like, and trust you.
Now let me ask you this…if you went through those two pages yourself, how
likely are you to actually subscribe? There is a GOOD chance you will subscribe.
Very, very, very few people who make it to the squeeze page after going
through the content don‟t subscribe.
On the previous page you left them with a cliff hanger and now they NEED to
see what comes next. Well, they can‟t see what comes next if they don‟t enter
their email address, and luckily for us it is human nature to feel the need to
continue ;).
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I also want you to notice how many times I said either the word “Subscribe” or
“Subscriber”. I said it 4 times in that short amount of text, this is on purpose.
I want these visitors to be aware that when they enter their email address they
are now subscribing to my newsletter. They will expect emails from me, and
more importantly than that, they will be excited to receive emails from me.
We will get into the follow up sequence in another section, but you will be
amazed at how your opens rates and click rates will double.
Ok, that‟s about it for the reverse squeeze page. To be honest these are not
hard to put together. Sure, they take more time to put together than a standard
type of squeeze page, but the extra time you put in is well worth it.
Once you start driving traffic to your reverse squeeze page you will never want
to go back to a standard type of squeeze page.
If you only learn one thing from this guide, make sure it‟s that reverse squeeze
pages ROCK! You will instantly separate yourself from the rest of the business
and your list is going to love you!
HOMEWORK
_____ Take The Full Day To Put Together Your Reverse Squeeze Page
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Creating The OTO Sales Page
So let‟s do a quick recap…at this point you should have both your product and
the upsell to that product created, you should have your download pages put
together and you should have your reverse squeeze page put together.
If you have all that done you are nearing the end of the funnel, you just need to
put together your OTO sales page.
This is my favorite part of the entire process because I use a simple formula that
gets high conversions every time.
We went over this at the beginning of the book, but let‟s quickly take time to go
over the three things that make up a high converting OTO page.
1) Having a video sales page instead of text based sales page
2) Having a countdown timer
3) Personalizing it by including their email address on the page
Let‟s go into detail about all three of these points so you can put together a high
converting sales page.
Creating The Video For Your Sales Page
I did a lot of split testing with video sales pages vs. text based sales pages and
when solo ads are the traffic source, video always converts much better.
Why? The reason is simple, video increases trust. And as we have already said
about a thousand times in this book, if you want someone to purchase from you
they first need to trust you. People are also more likely to take the time to watch
a video than read through a sales letter.
So how should you create your video?
Well, first just know that you can use a simple PowerPoint slide and record your
screen while reading through the slides. This is what I do and it works great.
Some people say you will get better conversions if you show your face and talk
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to the camera, but I get great results from simply reading through a PowerPoint
presentation.
How Long Should Your Video Be?
Again, I split tested long videos (20+ minutes) vs. short videos (4-6 minutes) and
short videos actually increased my conversions.
If you think about it, it makes sense. You will not be asking them to buy anything
until the end of the video, and if you have a long video too many people are
going to leave the page before you even ask them to buy anything.
If you keep your videos between 4-6 minutes, that‟s short enough to hold their
attention to watch it all the way through and long enough to say everything you
need to say to make the sale…which leads us to our next point on how to write
the script.
How to Write The Script
Many people freak out when thinking about writing a script for a sales video.
But honestly, one of the reasons I love video so much is because you don‟t need
to be a master copywriter. A decently written video will outperform an incredibly
written text page any day of the week.
So let‟s go over how I present my video..
I always start off by thanking them for signing up and letting them know to
check their inbox for part 1 of the training. I then move onto say something like
“before you check your email, if you want to maximize your earnings using this
method, please take the time to watch this short video…it‟s only five minutes
and you are going to LOVE what you learn”
So basically you just want to start the video off by letting them know there is an
email waiting for them, but if they want to get even better results they need to
watch the video.
Once you get that short introduction out of the way, you want to show them
some sort of proof that the method you are about to sell them works.
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If you don‟t have any proof that it works, don‟t worry! You can get around this
using a simple technique…
The PLR product you bought more than likely came with a sales page. If it did,
you can use the testimonials in that sales page as your proof.
If you have screenshots of money you have made with this method, great! If not,
just use those testimonials.
After the testimonials just show them an image of the product they can get if
they purchase, and go over what they are going to learn in each chapter.
This is where most of the content for the video is going to come from, and this is
also what makes creating these sales videos so easy. For example, if the
product you are selling is 10 chapters, just give them a general overview of what
they are going to learn in each chapter.
Once you do that, you want to mention a bonus. The cool thing here is there is
no need to create additional training for the bonus. A bonus can be something
as simple as giving them access to your email address so they can contact you
if they get stuck.
In fact, that‟s exactly what I do. I say something along the lines of “If you
purchase today, you will also receive access to my personal email address
where you can ask me any question as you are putting together this system, this
will guarantee your success!”
After you offer the bonus, it‟s time for the call to action. This is where you are
asking them for the sale. Just let them know how much it costs, that it will be
instantly delivered to them, and that they can get instant access to it by clicking
the Buy Button below the video.
What If I Don‟t Want To Write My Own Sales Video?
I highly recommend you take the time to write your own sales video, but if you
don‟t want to I understand. When I was first starting out I didn‟t trust myself
enough to write my own sales pages so I outsourced pretty much everything.
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There are a lot of people you can outsource the content of your sales video to,
but the guy I always use is this one: https://www.fiverr.com/erapport/write-ahigh-
converting-video-script-for-you
Trust me when I say he will write a sales script that converts incredibly well. Make
sure you send him a message letting him know what your product is and then let
him know that you want to keep it between 4-6 minutes.
If you do not want to read the script yourself, you can also use Fiverr to have
someone read the script for you. Just search “voiceover” and choose the one
you think sounds best.
The guy I use for almost all my voiceover needs is
https://www.fiverr.com/johnvarker/be-your-voice-over-guy
Once you get the video put together and are happy with it, it‟s time to move
onto step number two which is to put a countdown timer on your site.
Putting A Countdown Timer on Your Site
I see these countdown timers placed on sites every time a big product launch
happens, but I never seem to see them placed within solo funnels.
I have absolutely no idea why, because they have been proven to increase
conversions.
The good news is the fact that placing one of these on your site is soooo easy!
It‟s as simple as installing a WordPress plugin called Scarcity Samaria which you
can download here: http://www.scarcitysamurai.com/
When you download it you will also get 7 day access to the premium version,
but we only need the free version.
Once you download the plugin and get it installed on your site, you need to edit
your settings to make it looks something like this:
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This is really easy to do. When logged into your WordPress Dashboard, click on
“Scarcity Samaria” in the sidebar, then click on “Create” next to “Evergreen
Scarcity”
Evergreen Scarcity basically means that it will start the countdown from a
specified point each time a new visitor loads the page.
Once you click on that, you need to first choose a Title for the campaign. This is
for your purposes only, no one else will see it.
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Now click on the “Continue” button.
The next step is to select the page you want the countdown timer to show up
on.
Once you choose the page (which should be your OTO sales page), go ahead
and click the continue button.
The next step is to choose how long you want to countdown timer to last. I
recommend you set it anywhere between 20-40 minutes. We want it to be long
enough to where they have time to make the purchase, but short enough to
where they feel a sense of urgency.
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Once you enter a number, go ahead and click the continue button.
Now you get to customize the banner and choose where on the page you want
it.
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We want to keep the banner in the header. Trust me when I say conversions are
better when the banner is in the header.
You also want the banner to appear immediately, and you want to have it do
nothing when the banner is clicked.
At this point we want to click on the button that says “Customize Banner”.
That will bring up a page that looks like this:
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The first thing you want to do is edit the text. So go ahead and say something
along the lines of “Your Discount Expires In:”
If you want to change the color and countdown timer style you can, but I like
the look of the default layout.
Once you edit the banner to your liking, click the blue button that says “Finish”,
and that‟s it!
You will now have a countdown timer appear on that page, that wasn‟t so hard
now was it?
And by doing those simple steps, you will increase the conversions from the sales
video BIG TIME!
However, if you want to improve your conversions even more, you need to
customize the page to include your email address.
Again, this is a lot easier than you might think.
Personalizing Your OTO Page
In case you forgot, one of the ways we are going to increase conversions on the
OTO is to personalize the OTO sales page to include their email address and let
them know their discount is expiring soon. Here‟s what it looks like on my site:
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Basically what happens is once they enter their email address your
autoresponder company will forward that email address to the next page, all
you have to do is place a simple code on that page.
With that said, I use Aweber and will be showing you how to do this with
Aweber. It is possible to do this with GetResponse also. If you use GetResponse
just follow the instructions on this page:

Forwarding data options


If you are like me and use Aweber, just follow along with me below.
Step 1: Log into your Aweber account and go to edit your webform you are
using for the reverse squeeze page.
Once you are on step number two for editing a webform (which is the settings
step), click on “Show Advanced Setting”, and then check the box that says
“Pass Form Data”
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Now go ahead and save that web form
Step 2: You will need to install a piece of code on your squeeze page. Aweber
says this code needs to be installed within the heading section of the page. This
was a problem for me because I had NO IDEA how to edit the heading section
of each individual page within WordPress.
I spent a good three hours trying to figure it out, then gave up. Then I had the
idea to see if there was a plugin that would do it for me…and of course there
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was! I should have checked to see if there was a plugin from the start, there‟s a
plugin for everything, right? 😉
So step number 2 is to install a plugin called “Per Page Add To Head”. If you just
search within the plugins section of your WordPress dashboard “Per Page Head”
it‟s the first one to pop up.
Go ahead and install it, then move onto step 3.
Step 3: Now that you have the plugin installed so you can edit the heading
section of each individual post, go to your OTO Sales Page (if you haven‟t
created it yet, do it now).
Once you are in the section to edit your page, scroll down until you see a
section called “Add To Head”. You want to place the following code in that
section:
<script type=”text/javascript”>
var formData = function() { var query_string = (location.search) ?
((location.search.indexOf(‘#’) != -1) ? location.search.substring(1,
location.search.indexOf(‘#’)) : location.search.substring(1)) : ”;
var elements = [];
if(query_string) {
var pairs = query_string.split(“&”);
for(i in pairs) {
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if (typeof pairs[i] == ‘string’) {
var tmp = pairs[i].split(“=”);
var queryKey = unescape(tmp[0]);
queryKey = (queryKey.charAt(0) == ‘c’) ? queryKey.replace(/\s/g, “_”) :
queryKey;
elements[queryKey] = unescape(tmp[1]);
}
}
}
return {
display: function(key) {
if(elements[key]) {
document.write(elements[key]);
}
else {
document.write(“<!–If desired, replace everything between these
quotes with a default in case there is no data in the query string.–>”);
}
}
}
}
(); </script>
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In case you are having issues copying and pasting that code, you can grab the
code directly from Awebers website here: https://help.aweber.com/hc/enus/
articles/204027506-How-Do-I-Display-Subscribers-Names-Or-Email-Addresses-
On-My-Thank-You-Page-
Once you paste it in, it should look like this:
Step 4: Ok, one last step. Once you get that code placed in the heading
section of your page using that plugin, you need to place another simple code
where you want their email address to appear.
So wherever you want their email address to appear, paste this code: <script
type=”text/javascript”>formData.display(“email”)</script>
Again, if you are for some reason having trouble copying and pasting from this
PDF, that code is on the same link I gave you above.
So if you want it to say what mine does, you will want to write out “<script
type=”text/javascript”>formData.display(“email”)</script> : Your Discount Expires
Soon”
Once you get that where you want it to go, their email address will appear on
your OTO page, pretty cool huh? And probably a lot easier than you imagined!
Go ahead and test it out by entering your own email address on your squeeze
page. If for some strange reason it doesn‟t work, just contact Aweber‟s support
and they will help you figure it out.
What Your OTO Page Should Look Like
Ok now that you have those three things added to your site (the video, the
countdown timer, and personalization), here‟s a good idea of what your OTO
page should look like at this point:
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Don‟t worry if the design doesn‟t look exactly the same, the important thing is
that you have those three elements.
As you can tell by looking at my OTO sales page, there are literally ONLY those
three things on there + the buy button.
The page is simple, but it GETS RESULTS!!!
HOMEWORK
_____ Put together your OTO sales page using the three elements discussed in
this chapter
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Creating Your Follow Up Sequence
I have talked to a lot of online marketers who purchase solo ads and they told
me they don‟t even bother putting together a follow up sequence anymore
because they couldn‟t get any sales from the follow up sequence.
WOW!!
If you aren‟t getting any sales from the follow up sequence, something is
seriously wrong.
The thing I absolutely LOVE about the reverse squeeze page is it increases your
open and click rates within a follow up sequence BIG TIME!
You see, your subscribers will actually look forward to receiving your emails
instead of getting annoyed by them. There have even been times when I forgot
to upload a follow up email and I would receive emails from my subscribers
asking why they didn‟t receive an email that day.
So why does a reverse squeeze page increase the responsiveness of your list?
The answer is simple…it‟s because „the story continues‟.
Think about your favorite TV show right now. I don‟t know about you but when
“Lost” was on TV I was absolutely addicted. I would make sure I dropped
everything I was doing the very second a new episode came on TV and I would
watch it. Each time the episode ended, I NEEDED more!! I needed to see what
happens next.
(Side Note: Don‟t even get me started on how I felt about how the series
ended..GRRR)
We want to create this same effect with your emails, and when you use a
reverse squeeze page you are setting yourself up for a great way to do this.
On you reverse squeeze page you started the story, and now you will finish the
story with your follow up series.
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How Long Should Your Follow Up Series Be?
I recommend a MINIMUM of 7 days. If you want to go more, then go as long as
you want! I am constantly adding to my follow up series to this day, but when
you first get started make sure you have a minimum of 7 emails.
How To Keep Them Engaged
Remember, we want our subscribers to look forward to each email they receive.
Because of this, you need to end each email with a cliff hanger.
Going back to the example of “Lost”, they would end each episode with a cliff
hanger. It ended in a way that forced me to tune in the following week and
watch the next episode.
You want to do the same exact thing with your emails, and the easiest way to
accomplish this is to have each email be a training lesson, and each lesson
builds on the previous one.
For example, if you are going to do a 7 day follow up series you want to have 7
lessons. Each email will be 1 lesson.
Start By Planning Out The Full 7 Days
Before you start writing your follow up series, you need to know what all 7 lessons
are going to be about, so the first thing I do is plan out the topics of each email
before I start writing.
For my affiliate marketing emails, the 7 lessons are:
1) A general overview of the system
2) Choosing the right niche
3) Choosing a product to promote
4) Putting together your lead capture page
5) The importance of the pre-sell
6) How to generate traffic
7) How to scale up
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Once you get your seven lessons planned out, the next step is to move onto
writing the subject lines
How To Write The Subject Lines
A lot of folks struggle with writing subject lines because they feel like unless they
get them perfect, they aren‟t going to get opened.
To be honest, they have a point…
If you think about it, your subscribers receive emails from so many other
marketers on a daily basis, so most marketers feel like they have to spend all day
coming up with the perfect subject line before they send an email.
But one thing you need to realize is you have already set yourself apart with your
reverse squeeze page. At this point your subscribers already trust you over any
other marketer whose list they are on because you gave them great information
before you even asked for their email address.
This means they will open your emails because the email is from YOU…not
because of the subject line.
The goal of you subject line should simply be to remind them that you are the
“good guy”. You are the one who is actually delivering value.
The easiest way to do this is to remind them that the emails you are sending
them are actually lessons, so in each subject line you should have the phrase
“Lesson ____ of ____”
What do I mean by that? Here are my exact Subject Lines:
[Lesson 1 of 7] Thanks For Subscribing-Special Treat For You…
[Lesson 2 of 7] How To Choose The Right Niche
[Lesson 3 of 7] How To Choose A High Converting Product To Promote
[Lesson 4 of 7] Get That Lead Capture Page Put Together!
[Lesson 5 of 7] To Pre-sell, or Not To Pre-sell?
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[Lesson 6 of 7] It‟s Traffic Time!
[Lesson 7 of 7] Let‟s Scale This Baby Up!
As you can see, there is nothing special about these subject lines…and to be
honest I didn‟t really put much time into thinking about them…the reason for
that is because I know these subscribers are going to open the messages
because they were sent from me. I don‟t say that to sound cocky, I say it
because separating yourself from the rest of the people in this industry is WAY
too easy.
If you set up your system how I have outlined so far, your subscribers will be
opening your messages because they are from you also. This means you don‟t
need to stress out as much about writing the perfect subject line.
Like I said, it‟s human nature to feel the need to “tune in” to see what‟s next,
and if you put the lesson numbers before each email your subscribers will be
able to see that there is a beginning and that there is an end, and because of
this they will want to open and read your emails.
How To Write The Emails
I am going to answer the question that I know is on your mind right now…yes,
you will be promoting your product in every single email for the first 7 days.
In my opinion there is way too much talk about how often to send promo emails
and how often to send relationship building emails…why can‟t you just do both
within one email?
That‟s what I do and it works great!
If you send out an email to your list providing great content, there is nothing
wrong with promoting a product at the end of the email.
Every time I write an email for my follow up sequence, my mindset is “Provide
then Promote”.
What I mean by that is I first provide great content to the subscriber, then I
promote my product and let them know the information they just learned will
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work, but if they want faster results (or better results) they should pick up my
product.
What Product Will You Be Promoting?
You want to promote your product in all of the 7 emails. So the product you
directed them to right after they subscribed is the same product you want to
promote in each email.
Just because they didn‟t purchase the first time they saw it doesn‟t mean they
won‟t ever purchase it. Some people have no problem purchasing a product
the first time they are exposed to it, but there are many people who need to be
exposed to it multiple times before they make the purchase, which is what your
follow up emails are for.
I would say about 50% of my sales are actually from my follow up sequence. It‟s
probably because by the time they are finished going through my follow up
sequence, they figure if my free information is this good, the information they
have to pay for must be even better.
Leave A Cliffhanger at The End of Each Email
Going back to the “Lost” example…at the end of each episode, they would
have a short preview of the next episode. The goal of this short preview was to
get your excited and make you want to tune in next week so you don‟t miss
anything.
You want to do the same exact thing with your emails…At the end of each
email you want to let them know what‟s coming next. You want to get them
excited about your email before you even send it. If you combine this with the
lesson number in your subject line, your open rates are going to nearly double.
An Example Email
I am a big believer that the best way to teach is to show examples. I can sit here
and try to explain how to write a good follow up email all day, but showing an
example email will probably be the best way for you to learn.
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Subject Line: [Lesson 3 of 7] How To Choose A High Converting Product To
Promote
Welcome back!
Thanks for tuning in today. The past two days we went over a general overview
of how this business model works and then we talked about how to choose the
right nice. If you have followed along so far then today you are going to learn
how to choose a product to promote.
If you haven‟t decided on your niche yet, make sure you do that before you
read this email, got it?? Good!
The product you choose to promote can make or break your success with this
method. If you choose a product that converts well, you will succeed, if you
choose a product that doesn‟t convert…well, best of luck to you!
The good news is the fact that you don‟t have to take guesses at which product
convert well and which don‟t…most affiliate marketplaces will give you the
conversion rate information
For example, in JVZoo and WarriorPlus (the two places I recommend you find
products to promote), you can see not only the conversion rates but also the
EPC.
EPC is simply how much each visitor to the site is worth. Many people pay
attention to the conversion rates, I actually pay more attention to the EPC.
Why? Because just because the product has a great conversion rate doesn‟t
mean I will make the most money out of it. For example, I would make more
money selling 1 product that sells for 27 dollars than i would make if I sold 25
products that sold for one dollar.
The one dollar product will likely have a much better conversion rate, but the 27
dollar product has a higher EPC, make sense?
In WarriorPlus, the EPC is actually called visitor value.
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When choosing a product, you want to make sure it has a refund rate of under
5% (this ensures you are promoting a good product), and you want it to have an
EPC of $1.00 or more.
If it has a refund rate of less than 5% and an EPC of $1.00 or more, you have a
winner!
Yup, choosing a product is that simple.
If you want to get a jump start on your affiliate marketing career and get my 12
week program to make $100/day with affiliate marketing, click here to check
out all the details!
Talk soon,
Bryan Harkins.
P.S. Make sure you keep an eye out for tomorrows email. We are going to go
over the most important thing you will ever build in your internet marketing
career.
See you then!
Hopefully seeing that example email will give you an idea on how to go about
writing your own emails. You can basically use that same template to write
each of your emails and your subscribers are going to love you for it!
Notice how I gave them good information and then asked for the sale at the
very end? I get WAY more sales doing it this way than I do if I were to simply
send out a straight promo email.
Make sure you get those email written. Once you have all 7 written and
uploaded to your autoresponder you are DONE WITH YOUR FUNNEL!!!!
Now you simply need to drive traffic to your reverse squeeze page and watch
the money roll in…
Speaking of traffic, let‟s talk about how to get it, shall we?
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Traffic Time
Considering this book is titled “Solo Funnel Breakthrough” I think it is pretty
obvious what the traffic source is going to be :).
However, I don‟t want you to just go out and purchase a solo ad from just
anyone. You need to find solo ad sellers that have been proven to generate
sales for their customers.
Too many people purchase solo ads because the vendor had good testimonials
showing their traffic gets a good opt-in rate.
That‟s great, but that‟s not the main focus for us. Remember, our main focus is
generating sales, so we want to make sure we purchase solo ads from sellers
who have been proven to generate sales for their customers.
I don‟t know about you, but I would much rather spend $50 on a 100 click solo
ad and make three sales at $17, than spend $30 dollars on a solo ad and make
only 1 sale. So you need to remember the cheapest sellers aren‟t always the
best, and you usually get what you pay for in the solo ad industry.
How To Find Solo Ad Sellers Who Will Get You Sales
The key to being successful with your solo ad purchases is to do proper research.
There are a lot of solo ad sellers out there who are just trying to scam you by
sending bot traffic, and there are also a lot of sellers who will only send you
traffic that never buys anything. We want to make sure we avoid both bots and
people who are just looking for freebies. So how do we do this? Simple! Use
Facebook.
There is a Facebook group where people will leave honest testimonials for
people they have purchased solo ads from before. You will see how many
clicks they ordered, how many clicks they received, how many opt-ins they got,
and whether or not they go any sales.
The main thing we are looking for is sales. Sure, it would be nice getting a lot of
subscribers but those subscribers are pointless if they never buy anything. So
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when looking for solo ad sellers, we need to look at whether or not their
customers are getting sales.
To do this, you first need to join the Facebook group. Here‟s the link:
https://www.facebook.com/groups/SoloAdsTestimonials/
Once you get accepted in the group, you can browse through it to find sellers
who have been getting sales. Or you can just do what I do and use the search
button to speed up the process 🙂
First thing you need to do is find the search bar at the top right and then search
for the word “Sales”
This will show you all the people who left a testimonial in that group and
mentioned something about sales. Just scroll through the people who left
testimonials and contact those sellers.
Make sure you actually read the testimonials before you contact the seller.
When you search the word “sales” it will show you each time the word “sales”
was used. Some people leave testimonials saying “I didn‟t receive any sales”.
Here‟s a great example.
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I blocked out the sellers name just because I don‟t want this book to be
responsible for ruining anyone‟s business. But as you can see this person ordered
over 1,000 clicks and didn‟t receive any sales…OUCH! You want to make sure
you stay away from sellers like that.
Here‟s an example from the type of seller you would WANT to go contact:
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This person ordered 500 clicks, got over 50% to subscribe which means over 250
subscribers, and received 5 sales. This means he got 250 new subscribers onto
his list and made almost all his money back right away. Assuming he has a
good follow up sequence like you do, he will continue to make money from
these 250 subscribers.
How Much Should I Pay?
Now when it comes to the price, remember that prices are always negotiable.
Always ask if they have a first time buyers discount. Many of them will say yes
because they don‟t want to lose you as a long term customer.
I personally never pay over 50 cents per click. Many will try to sell to you at 60-80
cents per click but you can easily negotiate them down to 50 cents per click or
less. If they are unwilling to lower their prices then move on to the next seller.
There are literally hundreds if not thousands of solo ad sellers out there who can
help you generate sales.
What If I Absolutely CAN’T Afford Solo Ads Right Now?
Even though this book is about making money through your solo ad funnel, I
understand there will be some of you who just absolutely can‟t afford to
purchase a solo ad right now.
If that‟s the case then you will want to use the following traffic strategy. Keep in
mind your results won‟t happen as fast, but as long as you are consistent you will
get results.
Forum Posting
This is a “not so new” method of getting free traffic that I am sure a lot of you
have heard about before, but very few people actually do it. I really have no
idea why people don‟t do this because it‟s such an easy way to drive traffic to
your website for free.
When I was trying to figure out how to drive traffic to my sites, I bought countless
WSO‟s on traffic generation and a couple of them said to post in forums. I
always just skipped past that section because I didn‟t believe you can really
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generate much traffic at all through simply posting in forums a couple times per
day, but I was wrong!
Once I started to consistently post in the Warrior Forum I noticed the power of
making a couple high quality posts every single day. If you want to build your list
as quickly as possible, forum posting should be part of your everyday strategy.
Finding Forums
If you are in the internet marketing niche, I can tell you right now the only forum
you really need to join is WarriorForum.com. Yes, there are other internet
marketing forums out there, but The Warrior Forum generates the most traffic by
far.
If you are in another niche, you might want to find a couple forums to join.
Finding forums is actually really easy.
You can use Google to help you find forums. Just head over to Google and
search “Your Niche + Forum”. Once you search that, Google will return a bunch
of forums. Go through them and figure out which ones are the most active and
join the most active ones. However, before you join make sure they allow you to
leave a link in the signature. Most of them will but there are a few that won‟t
allow it.
Adding Your Signature
Before you start making posts, you want to leave a link to your squeeze page in
your signature that way below each post you make there will be a link to your
squeeze page which will get exposed to thousands of people.
Here is an example of what my signature link looks like in The Warrior Forum.
That simple signature has been responsible for driving a couple thousand visitors
to my site these past few months.
http://BreakthroughWithBryan.com Page 56
You Know More Than You Think
It seems like each time I tell someone they need to start consistently posting on
forums, they always tell me “but Bryan, I don‟t know enough to help out other
people”. Feeling like you don‟t know enough is not an excuse for not posting.
I can guarantee you that you know a lot more than you think. If you browse
through some of the threads in Forums, you are going to find some threads you
can post in and give your input. The main problem is some people just lack
confidence and are afraid they are going to give their opinion and then have
others start an argument with them and tell them they are wrong.
Unless you say something completely false and start spamming the forum, this
isn‟t going to happen. Forums are meant for opinions, sure there might be times
where someone doesn‟t agree with you, that happens to me all the time, but as
long as you aren‟t rude to them they won‟t be rude to you.
If you feel like you REALLY don‟t know anything about your niche, then you can
still do forum posting. Just make sure you do a little bit of research before you
make a post. There‟s nothing wrong with going to Google to look up an answer
and then reporting back with what you learned.
So don‟t let the fear of “not knowing anything” or the fear of getting in an
argument on the forums stop you from making daily posts.
Post On New Threads
If you want to get the most out of your forum posting, you should try to post on
new threads that don‟t have many (if any) replies yet. If you are one of the first
three responders to a new thread, you have a much greater chance of
someone reading your response which means they will be exposed to the link in
your signature.
If 10-15 people have already replied your reply will get stuck somewhere in the
middle and most people don‟t read that far down which means they won‟t see
your reply/signature.
Value Value Value
http://BreakthroughWithBryan.com Page 57
I think this could go without saying, but I am going to say it anyways because it is
extremely important. When you guys make your posts, you need to make sure
you are actually adding value to the forum. Don‟t just go out and make as
many short little posts as you can, that‟s not really helping anyone.
Make sure you actually read the persons question and then do your best to give
them an answer or chime in with your opinion.
Your Forum Posting Strategy
The thing I love about forum posting is that it doesn‟t take long to do at all and I
actually find it kind of fun. You get to engage with others who have the same
interests as you and drive traffic to your reverse squeeze page at the same time,
sounds like a pretty good deal to me!
So how many times per day should you be posting in a forum? I would say to
make about 5 high quality posts every single day. 5 posts does not take a long
time at all, and once you make 5 posts for about a week straight you will see
how much traffic you can actually drive to your squeeze page on a daily basis.
So if you are like me and you have always put aside forum posting and said it‟s
not for you, I challenge you to try it for just one week. Make 5 posts every single
day for one week and watch how many new subscribers you get. After that
week you can decide whether or not it is something you want to continue with.
Once you see how many new subscribers you got from doing it I am sure it is
something you will want to continue doing.
So traffic generation really is as simple as that. Like I said, I highly recommend
you do your research on solo ads and purchase solo ads from people who have
good testimonials. As long as you have your sales funnel set up properly like
how I talked about, you are going to make some sales, break even quickly, and
then profit your way through the rest of the sales funnel.
If you are SET on not paying for any traffic right now, make sure you stick to the
forum posting strategy. When forum posting is done properly it can be very
powerful.
http://BreakthroughWithBryan.com Page 58
http://BreakthroughWithBryan.com Page 59
Profiting From Your List (And Scaling Up)
Ok so at this point you have the entire funnel set up, you are getting traffic and
making scales…but how do you scale up?
The thing I love about this business model is scaling up is so easy! First, I want to
talk about the best way to profit from those who purchase one of your products.
Profiting From Those Who Purchase Your Products
It is VITAL that you take someone off your prospects list (freebie list) and put
them on your buyers list when they purchase one of your products.
This is really easy to do in both Aweber and GetResponse. I won‟t waste your
time here showing you how to do it since both of them have great tutorials you
can follow along with, but it is very easy to automatically take someone off your
freebie list and add them to your buyers list once they purchase your product.
You want to do this because you need to make sure you treat your buyers list
like GOLD. You need to treat them with the respect that they deserve because
at this point they are in fact your customers.
The way you will make money from your buyers list is to promote affiliate offers to
them, but you want to make sure you actually review the product before you
mail out an affiliate offer to them.
The last thing you want to do is email your buyers list offers that are complete
crap. You need to show them you do care about them and the best way to do
that is to make sure you actually review the product before you mail it out.
If the product is actually a good product, then great! Mail out for it. But if you
didn‟t think it was a method that could actually work or you just thought it was
some crappy rehashed material, don‟t mail it to your list.
It only takes one bad mailing for your list to lose trust in you, and if they lose trust
in you they won‟t purchase from you anymore.
http://BreakthroughWithBryan.com Page 60
How Often Should You Mail Your List?
I get asked this question all the time, and honestly it‟s impossible to answer. I just
email my list whenever a good product comes out which is usually 4-5 times per
week.
With that said, there are some weeks I don‟t mail my buyers list at all because I
didn‟t think any of the products that came out that week were any good.
Getting More Sales From Affiliate Mailings
I don‟t do this all the time, but for the products that I think are REALLY GOOD (or
the products that are offering cash prizes for making the leaderboards), I will
include a bonus offer. So if they purchase from my link they will also receive a
bonus from me.
Usually these bonuses are other products of mine, and they are automatically
delivered by either WarriorPlus or JVZoo. So if you are looking for a way to
squeeze some more sales out of your emails, just offer them a bonus.
How To Profit From A Freebie List
There are two main ways you can profit from your freebie list. The first is to
become a solo ad seller yourself, and the second way is to extend your follow
up series.
I used to sell solo ads but have since switched over to simply extending my
follow up sequence.
To be honest I did make more money selling solos to my freebie seekers list but it
does take more of your time and I got a little lazy ;).
Let‟s first talk about how to sell solo ads to your freebie list.
Selling Solo Ads To Your Freebie List
There are a ton of products out there showing you how to sell solo ads, so I won‟t
go into a lot of detail here because that‟s not what this book is about, but I do
want to give you a general idea of how it is done.
http://BreakthroughWithBryan.com Page 61
First off, I don‟t recommend selling solo ads until you can send 100 clicks per day
from your list. Once you can send 100 clicks per day you can start selling.
So let‟s say you can now send 100 clicks, you would then join a bunch of the
solo ad facebook groups (just search for them in facebook) and start making
posts letting everyone know you have clicks for sale.
Since you are just getting started you want to offer unbeatable prices, so I would
start off by selling them at 35 cents per click.
Let‟s say you sell 100 clicks per day for a full month, that‟s 3,000 clicks sold at the
end of the month.
3,000 multiplied by 35 cents is 1,050.
So using this method, you just made over $1,000 in a single month and you didn‟t
have to sell a single affiliate offer.
As you start to get more and more testimonials from your customers you can
charge more. So you will eventually be making more money without having to
sell more clicks.
In order to be successfully selling solo ads, you need to make sure you have
awesome customer service and you need to make sure you continue to
purchase solo ads yourself.
If you continue selling solo ads without actually purchasing any traffic yourself,
your list will get smaller and smaller due to unsubscribes. So make sure you invest
some of your earnings into more traffic.
Like I said, selling solo ads is a great and easy way to make money from your
freebie list, but it does take up some of your time due to customer support.
If you are looking for a way to make money from your freebie list without having
to sacrifice as much time, then the following method is for you.
http://BreakthroughWithBryan.com Page 62
Extending Your Follow Up Series
Like I said, you probably will make more money from selling solo ads to your
freebie list, but for those of you (like myself) who want it to be completely
automated, your best option is to extend your follow up series.
The reason I love this method so much is because you just write the emails once
and let them go to work for you forever. Your only job then becomes to drive
traffic to your reverse squeeze page, everything else takes care of itself after
that.
I know quite a few marketers who claim they can‟t seem to make any money
from their follow up sequence, but that‟s because they send “one-off” emails.
Meaning the emails are not related to each other at all.
Remember how when you wrote your original 7 day follow up sequence, the
emails were all related to each other? Day 1 lead into day 2, day 2 lead into
day 3, etc. Well, when extending your follow up sequence you want to do the
EXACT same thing.
The only difference is this time you will be selling a different product in a
difference niche. So if your niche was affiliate marketing for the first 7 days, then
next 7 days it could be list building, then the next 7 days it could be blogging,
then the next 7 days it could be Kindle…and so on.
Selling Your Own Product Vs. Affiliate Offers In Your Follow Up
If you are looking to get started as fast as you possibly can, you will want to start
off by selling affiliate products within your follow up sequence. This will give you a
chance to sell something right away without having to actually create a
product.
With that said, the best long term strategy is to sell your own products within a
follow up sequence.
Why? Because you can start to build your buyers list at a pretty fast rate if you
sell your own products.
http://BreakthroughWithBryan.com Page 63
If I had to start over from scratch, I would plan out a 28 day follow up sequence
(promoting 4 products..1 for every 7 days), and start off by selling affiliate offers.
Then over time I would replace those 4 products with my own products as I
created them. This way you can get started by selling affiliate products, but
then transition into selling your own products over time.
Final Thoughts on Profiting From Your List
When you follow this system, put together your reverse squeeze page, and build
a relationship with your subscribers through the original 7 day follow up
sequence, profiting from your list really isn‟t as hard as many make it out to be.
Whether you choose to sell solo ads or extend your follow up sequence to scale
up, the important thing is to offer your subscribers value.
When I sold solo ads, I would make sure to check out the free gift the person
was giving away was a gift my subs would love before I went ahead and sold
the solo ad. When selling affiliate products, I always go through the product to
make sure it was a high quality product. If it isn‟t, I won‟t promote it.
Just make sure you actually care about your subscribers. If you show your
subscribers you care, the money will follow.
http://BreakthroughWithBryan.com Page 64
Conclusion
I know we covered A LOT in this guide, but I wanted to make sure I revealed my
entire system so you guys knew exactly what to do and how to profit from
purchasing solo ads and then scale it up into a full time business.
What you have in your hands right here IS A FULL TIME BUSINESS! Please don‟t let
this be another product you purchase and don‟t take action on. If you take
action results will follow.
Since we did cover a lot in this guide, I want to briefly go over it all again in case
there was any confusion along the way.
You will be purchasing solo ads to drive traffic to your reverse squeeze page.
Remember to read the section in this guide on how to purchase solo ads that
way you don‟t get scammed.
All the traffic will go to your reverse squeeze page. Your visitors will go through
two pages of content before they see your opt-in page. This will slightly lower
your opt-in percentage but dramatically increase sales on your OTO and make
your list MUCH more responsive.
Once they opt-in they will be brought to your OTO sales page with a video
playing. If they purchase the OTO they will be automatically taken off your
freebie list and put on your buyers list.
If they do not purchase your OTO they will still be on your freebie list and go
through your 7 day follow up series to try to get them to purchase your product
and get them on your buyers list.
If after 7 days they still haven‟t purchased anything, you will still profit from them
by either selling solo ads to that list or continuing your follow up series (using the
methods we went over in this guide).
You will profit from your buyers list by promoting affiliate products, but again
make sure they are high quality products before you promote. Also, you might
want to stick to products under $17.00 for best results.
http://BreakthroughWithBryan.com Page 65
Final Thoughts
Again, I hope you understand that what you have in your hands right now is a
complete business plan that anyone can follow. This business plan can quickly
bring you to over $100 per day as long as you take action.
Once you get your funnel set up, your only job is to drive traffic to the reverse
squeeze page and let the funnel automatically take care of the rest.
Take action and I can‟t wait to hear about your success!

Real CPA Method 2015

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Liability Disclaimer: By reading this document, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice. You further agree that my company or I cannot be held responsible in any way for the success or failure of your business as a result of the information presented below. It is your responsibility to conduct your own due diligence regarding the safe and successful operation of your business if you intend to apply any of our information in any way to your business operations.
Terms of Use: You are given a non-transferable, “personal use” license to this product. You cannot distribute it or share it with other individuals. Also, there are no
resale rights or private label rights granted when purchasing this document. In other words, it’s for your own personal use only.
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Welcome and thank you for purchasing this amazing guide. After a few minutes of reading, you’ll know you received a great deal. This method has been tried, tested and proven to return results! We made this guide as short and concise as possible without skipping any detail. So let’s get to it!
Table of Contents Introduction Overview Requirements Method Optimization Scaling
Traffic Sources Profitable Countries Common mistakes Advice
Conclusion
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Introduction:
Many marketers approach CPA marketing with this concept:
Traffic—Landing Page—Offer— Affiliate Network—Commission
Not only is that process exhausting, but also more risky. As marketers, we aim for the lowest risk possible. This strategy is much more simple, with an approach such as:
Traffic  Commission
Making this strategy perfect for marketers who don’t like: creating landing pages, finding new angles, writing sales copy, dealing with affiliate networks, picking offers and all the other tedious work needed to prepare an offer. That’s everyone right?
Strategy Overview: You will be sending tons of cheap traffic to various CPA offers optimized and managed by a company called YTZ International. Your main goal is to find the cheapest human traffic and optimize it for the best ROI. YTZ monetizes over 200 different countries, so there are plenty to choose from. In short, you’ll be turning every advertising $1 into $2+ commission.
Requirements: Free account with YTZ international. Free account with Voluum tracking. Free account with DNTX, Zeropark and 50onRed (to start out with, more later on). At least $500 to start buying traffic.
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Method:
Step 1. Create a publisher account with YTZ International.
www.ytz.com/signup
It may take a couple days to get accepted, but you shouldn’t have any issues. (Skip to step 3 while you wait)
Step 2. Create a campaign.
Once you get accepted, login and create a new campaign.
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Select yes to tracking by domain names on the next screen. Now wait until campaign is approved.
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Step 3. Open advertising account with Zeropark and DNTX
This shouldn’t be hard.
www.zeropark.com
Zeropark manually verifies new accounts, so be available for verification. Also, you need at least $200 to fund your account, don’t worry you’ll see results with that $200.
www.dntx.com
DNTX shouldn’t be hard either. Their minimum deposit is $50, but I recommend you start with at least $100. The more the better.
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Step 4. Open Voluum account. (Start with the free account.)
www.voluum.com
You’ll need a paid account as you progress with this method.
Step 5. Create a campaign in Voluum.
First, we need to set your postback URL in YTZ. Login into your Voluum account and click on the settings icon then select the setup tab.
Scroll down to your server-to-server postback URL.
Default server-to-server postback URL in Voluum
http://????.trackvoluum.com/postback?cid=REPLACE&payout=O PTIONAL&txid=OPTIONAL
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Copy your link.
Paste it into the YTZ postback link section.
IMPORTANT!
Insert {SUB1} after cid=
Insert {REVENUE} after payout=
Delete &txid=OPTIONAL
(See pic above)
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5.1 Setting up campaign in Voluum.
Return to your Voluum account and select add affiliate network.
Do the same for DNTX via the traffic source tab. Zeropark does not need to added, since Voluum owns them.
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Now select create a new campaign.
I’ll be sharing a campaign that has always made me money to get you started.
For this campaign group you’ll be tracking Norway, Finland, Malaysia and Singapore.
Create a separate campaign for each country.
I named the first campaign in Voluum, DNTX-NORWAY-YTZ RON.
I always name my campaigns so they are easy to find and segment because you’ll be creating many campaigns.
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Select Direct Linking then select New Offer
Insert your YTZ campaign link. (You get this after your YTZ campaign is approved.) Your campaign link will be used for all countries because YTZ redirects traffic to specific offers based on the detected country (country redirect). The only time you’ll need a new campaign link in YTZ, is when you use a different traffic type. So you can use the same link for all the countries you test with Zeropark and DNTX.
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{clickid} has to be the first sub id {s1} for tracking to work properly!
I also track the IP address in YTZ just in case. Voluum will automatically track everything else.
(See offer pic above) Save the offer.
Now copy your Voluum tracking link.
Step 6. Set up campaigns in DNTX and Zeropark.
Again, the key to this strategy is to send traffic from different countries then optimize them for the highest ROI. The most important part in finding profitable countries is your data. Start with one or two traffic sources and master them. This campaign will generate revenue, as well as get you familiar with this method and analyzing data.
YTZ monetizes all types of traffic: search, banner, pop-ups, pop- unders, mobile, direct navigation, email, SEO, dating, you name it. To start out, we’ll be focusing on direct navigation as it tends to have the highest conversion rate on cold traffic.
Create a new campaign in DNTX.
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Leave those options as is.
I usually manually start and stop my campaigns, but you can set up day parting if you want. Select the times and days as shown above if you are in the central time zone. I had the best ROI MONDAY-SATURDAY from 12:30am-7am central standard time. For example, it would be around 8am-2pm in Norway, 9am-3pm Finland, 2pm-8pm Malaysia and Singapore. (See pic above) However, with new countries you should run your campaign as
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long as possible throughout the day for a week for good data, so you can optimize effectively.
Next set your daily budget. I recommend $25-50 to start so you can gather some data and see what’s converting the best. (More info on this later)
De-select “include tablets” and target Norway, Finland, Singapore, and Malaysia. These were my control countries
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Start with a bid that is slightly higher than the minimum bid, otherwise traffic will be really scarce (ignore the High Bid). Paste your Voluum tracking link from the previous step. Complete!
Create separate campaigns for each country. This will make things easy to manage.
You can set the same campaign in Zeropark. Zeropark has much more traffic available, more specifically poor traffic that you’ll have to filter through (don’t worry its easy). However, Zeropark is a goldmine once you have your campaigns optimized. I’ll go over optimization next.
Now you have one campaign that will generate commissions.
To sum this section up: you are creating campaigns in DNTX and Zeropark,
sending traffic from the 4 countries I gave you. All traffic is being sent to your
YTZ campaign link. From there you just wait for conversions to come in then
optimize, repeat and scale.
Target whatever countries you want to test at any time. You have over 200 to choose from. There are so many possibilities here to make easy money with this CPA method.
Optimization:
Take a look at one of my weeks. (11 days to be exact)
(Sometimes YTZ reports a country as XX or AA, make sure you coordinate your stats with your tracking.)
When trying to optimize cost, the two most importatnt factors are CPM and RPM.
RPM= revenue per thousand visitors CPM= cost per thousand visitors
It should be obvious that you want a high RPM and low CPM.
So, YTZ is paying me $8.64 for every 1000 visitors I send from the US. My job is to make sure that I pay less than $7.00 for those thousand visitors or $.007 per visit, so that I have a reasonable profit.
One thing to know is that YTZ only tracks unique visitors, so there will be a discrepancy between your tracking stats and YTZ report. I found that the average was 10-15%
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Next, optimizing traffic.
Optimizing traffic is very easy with Voluum, after you have a decent amount of data. The key areas that you want to look are:
Hours of the Day Days of the Week Browser Type
These are the most common parameters you can filter with most traffic
sources.
Now, take a look at my stats from a very small campaign I ran. (Norway)
Notice my conversions came in the morning hours. If I ran this campaign for a week, I would definitely see an hourly pattern that I could capitalize on. Also, notice the non-converting hours as they provide insight on other countries in the same time zone. Remember, your data can often times be used for other countries.
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In Zeropark, you have the option to manually bid on targets. This is great, but also time consuming when you have a larger campaign.
After you have gathered data, you can simply go into Zeropark and cut the losing targets.
Important! As soon as you find a pattern in your data, implement it into your campaign and stick to it until it fails or you find a better pattern from your data. I found after a week or two of data (over 10,000 visitors) patterns form, allowing you be to create a precise campaign and eliminate losses.
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Scaling:
There are two types of scaling, Vertical scaling and Horizontal scaling.
With vertical scaling you simply increase your campaign budget to get as much traffic as possible. This type of scaling is best used when you’re optimizing landing pages and other back end areas. Since we are only optimizing the traffic, vertical scaling is not the most effective.
In my own experience when trying to vertically scale a campaign with this method, I found I was actually buying all the traffic I was optimizing against. There won’t be a plethora of traffic for every country and buying it all won’t necessarily make you the most money.
With horizontal scaling you take an optimized campaign and run it across many traffic sources, keeping a similar budget per campaign. This allows you to get diverse traffic.
For example, say you have a campaign that gets the most conversions Monday thru Thursdays between 12pm-4pm on desktop computers with Chrome browsers..etc. This data is not limited to the one source because this is data about internet users in that specific country. This campaign will more than likely perform the same on a different traffic source.
I found it easier to maintain a $20-$50 a day profit campaign (per country), than trying to get $200-$300+ a day profit campaigns. Not only do such campaigns require a much higher budget, but also if the campaign goes bad you are left with a big loss, which has happened to me.
I became satisfied with $20-$50 a day because it would only take 3-5 optimized countries to hit $60-$250 profit overall per day with minimal risk.
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Traffic Sources That Work:
1. DNTX
2. Zeropark
3. Popads
4. Wigetmedia
5. 50onRed
6. Media Traffic
7. Revenue Hits
8. AdOn Network
9. Traffic Match
10. 7 Search
11. Affinity ( In-domain ads)
12. Infinity Ads
13. Trellian (I’ve done limited testing with this network)
14. eDomz (I’ve done limited testing with this network)
15. CPMoz (I’ve done limited testing with this network)
These are just a few good ones, but don’t them all at once. That would be a costly mistake.
Dating Networks To Sign-up 1. Slut Roulette 2. Live Free Fun 3. Catholic Soulmates 4. PinkWink Lesbian Dating 5. SeniorSoulmates.com 6. OutPersonals 7. CharmingDate
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Other CPA Networks To Promote:
Here is a list of other CPA networks, sign up and look for dating websites to promote and apply to the method.
1. www.cpaway.com
2. www.peerfly.com
3. www.neverblue.com
4. www.markethealth.com
5. www.cpalead.com
6. www.adworkmedia.com
Some Countries That Work:
1. Norway
2. Finland
3. Singapore
4. Malaysia
5. Sweden
5. Australia
6. Canada (mainly with Zeropark)
7. France
8. Belgium
9. India
10. Brazil
Again, this a very small list of countries that are profitable. Simply test any country you choose.
Common mistakes:
The biggest mistake I ran into with this method was managing my overall budget. I would set a daily budget of $100, then suddenly I would get a good amount of conversions and my ROI skyrockets. So the next day I’d be excited and raise my budget to $500-$600, but the results weren’t as expected. The next day I’d lowered my budget to $50, I kept repeating this pattern for a couple weeks, until I was losing too much money. I got back on a consistent budget and followed my data accordingly. That’s when I started to see a consistent ROI.
Key Lesson: Follow your data, even when you have really good days. Your data (best conversion times, browsers, countries, etc.) is your money. Be consistent. If you’re fluctuating your budget constantly, then your data will give you bad patterns that will cost you!
Another common mistake is, cutting new countries too soon. In the beginning, I was testing many countries and if a country had no conversions after the first day or two, I’d cut it. It just so happens that my testing days were the non-converting days for that country.
Key Lesson: Run new countries consistently for one week. I also noticed that I didn’t start seeing conversions until after 800-1,500 visitors.
Advice:
Here’s a little advice before I send you off.
• Stay in contact with Kate Porter the Account Manager for
YTZ.
• Make a monthly budget, and STICK TO IT, as YTZ pays
NET30.
• Remember, small gains add up to large gain.
• Only test new countries when have 1-5 working countries, this will help you maintain your set budget.
• Don’t give up on this method, but do not cling to a country that is inconsistent and costly.
Conclusion:
1. Create a publisher account with YTZ
2. Create an account with Voluum for tracking
3. Create advertising accounts with DNTX and Zeropark
4. Create campaigns in YTZ, Voluum and DNTX
5. Set up post back URL
6. Run campaign for one week
7. Analyze data to find patterns to implement into campaigns
8. Optimize campaigns
9. Scale horizontally by finding more traffic sources to run optimized campaigns on.
10. Continue to analyze and optimize
11. Test new countries
12. And of course repeat (6-10)
After one week you’ll have enough data to start optimizing your campaign. Test different countries and be consistent. This is the key to success with this method. You WILL see results, if you follow this guide. You’ll have great days, good days and bad days. Its all part of online marketing.
Well, thanks again for purchasing this guide. You should definitely make your money back and more. Good Luck! Go make some easy money.
Extra Note:
If you need a valid copy of CPVLab, please email my friend at alanmani05@gmail.com, he has a nulled latest copy 
If you have any issues with this method, need help
or advice email: support@bluoogle.com
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Stealth Profits

Stealth Profits
INCOME AND EARNINGS DISCLAIMER:
ANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD POSSIBLY EARN. THERE IS ABSOLUTELY NO ASSURANCE YOU’LL DO AS WELL. IF YOU RELY UPON OUR FIGURES, YOU MUST ACCEPT THE RISK OF NOT DOING NEARLY AS WELL.
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Welcome to Stealth Profits 1.0. In this revolutionary wso I will be revealing my main source of traffic and how a simple tool provided me the solution I needed to make my plan a reality.
I don’t want to waste your time so let me start by telling you what you need to do!
Make sure that you sign up for a Google adwords account, you’re going to need it to proceed further.
Once you have signed up for Google Adwords, we’re going to setup our first campaign, this is how we are going to discover the hidden tool that will allow this technique to work.
Proceed to selecting ‘’Create new campaign’’
And choose ‘’ Display network only’’

What you are now seeing is the hidden tool I was discussing with you above. Let’s see it in action, type in ‘’weight loss’’.
What you are seeing are weight reduction publishers that have recorded their websites with Google AdWords. 500,000 hits every week from these weight loss targeted sites is astronomical.
I’m going to demonstrate to you the proper methodology to lawfully tap into their traffic activity without utilizing Google AdWords ppc framework.
I for one know this wso is going to produce a huge amount of cash for the individuals that are already utilizing this marketing technique. I am going to uncover more as we proceed.
Remember, this will work for any specialized niche out there.
Since you now know how to findthis hidden tool, let’s dive a little deeper. I will uncover how to tap in to their traffic activity.
Today I will be covering CPV/PPV. I have to be fair, this is without any doubt my main fundamental source of income.
So what exactly is CPV? (Cost per view)
CPV/PPV is essentially an advertising promoting system and here is why this lives up to expectations. There are many scenarios where you proceed to installing a software, only to discover that they have an agreement whereby users 4 pop up ads on their screen every day.
Yes, I am referring to the frustrating banners that appear, don’t they just annoy you? CPV advertisements are low priced. We’re referring to about 0.01 cent per click for SUPER TARGETED website traffic. Presently, the professionals are also using CPV marketing to make tons of profit and the large majority of internet marketers simply don’t know how to get this to work. Before we proceed any further, let’s talk about the Top CPV/PPV networks.
https://www.trafficvance.com
TrafficVance is most likely the best ppv system. They oblige you to put down a $1,000 deposit and that goes toward your advertising spending plan.You additionally require a referral to get granted access. To get a referral to traffic Vance simply contact your CPA affiliate manager and ask for a referral. Let your Affiliate manger know you have a vast promotional and marketing plan and you want to be upfront and clear with traffic Vance. Everyone gets access to traffic Vance by following this process.
http://leadimpact.com
Lead impact competes well with traffic Vance and no doubt will get there very soon. I can honestly say that Lead impact has been majorly responsible for a good part of my success. There is a $1,000 deposit necessity and there is no requirement for a referral. I highly recommend lead impact

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From experience, 50onred provide slightly better quality traffic than leadimpact. They are a new network and there is a necessity of providing a$500 deposit and additionally goes towards your promotional spending plan. I for one would pick 50onred over lead impact. I have seen 300% ROI with this network with my first marketing campaign. Quite astonishing actually.
http://mediatraffic.com
Media traffic has the lowest Quality traffic but it is the last suggestion to anybody intrigued with CPV advertising. There is a
$200 minimum deposit for media traffic and that goes toward your overall advertising budget.
For this guide I will utilize lead impact and a clickbank product.
Product: http://www.themusclemaximizer.com
So I am at my leadimpact dashboard getting prepared to launch a new advertising campaign.
A $10 daily advertising budget will get us approximately 10,000 views.
I think it’s obvious what we are going to do next. We are going to use our affiliate link as our greeting (landing) page. I suggest you buy a related domain and forward it to your affiliate link. We are going to choose United States only for this example. You want to know where your conversions are originating from so just focus on 1 country per campaign.
Presently this is what CPVconsists of, it’s all about discovering relevant websites for your offer so that your AD popupappears when users use that specific website. But the key to success is that the site must be RELEVANT.
This information I am about to reveal to you can undoubtedly be sold for over $1,000 and if you knew the power of this advertising solution then you would be already thanking me.Nobody, and I mean nobody has ever revealed their genuineCPV methods on the warriorforum and unquestionably not the method I am going to reveal here.
You see, there is contrast between somebody sharing a strategy and somebody sharing an IDEA. I am sharing a technique I am expressly utilizing on a daily basis and I hold nothing back. I cannot say you’re going to a profit with this, however it does beyond any doubt meet expectations.
So as opposed to choosing essential keywords we are going to pick websites to have our promotional ad display and once a user visits that website, our AD appears, making use of very targeted traffic.
So most mentors will instruct you to search your keyword through Google and find as many sites as possible (1,500 websites minimum) and focus those sites.
No compelling reason to do all of that, what I have been doing is something NO ONE else is doing. I am utilizing the Placement tool. Better believe it, remember the tool I revealed to you earlier?
We are going to discover SUPER TARGETED sites that areapplicable to our offer and gethuge amounts of traffic. Remember, we are getting 50,000-100,000 views with our minimum deposit of $500 on 50onred or 1,000 with leadimpact or traffic Vance.
With the placement tool there are websites that are relevant to pretty much anything you want to promote and the traffic activity volumes are very high. SO on the off chance that youtruly looking to hit huge with $20,000 monthly clickbank checks then this is the best approach to take.
Let’s utilize the placement tool to discoverwebsites that are related to http://www.themusclemaximizer.comand our click bank offer.
So here we are utilizing the placement tool and we are going to enter a keyword that is relevant and essential to our offer. In this case let’s try ‘’Muscle’’
Based on our search, let’s target flexonline.com
Return back to leadimpact
Now let’s enter our Target URL
Now tell me this is not amazing, the maximum bid is less than 2 pennies.
What happens is when a user who has the product installed on their pc visits this site http://flexonline.com, OUR CLICKBANK PAGE POPS UP.
Now how much more focused can this possible get for ½ penny per click?
We are obviously going to target more websites. With my own technique, you don’t need more than 10 domains although the rules are set at around 1,000 sites. Our sites have high traffic volumes!
http://www.muscleandfitness.comobtains over 3,000,000 hits per week.
I know what you are already thinking, this is unbelievable. Let’s break down numbers.
So let’s say in a worst case scenario that out of 3 million hits only 1% have the pop up software installed on their computer.
So in 1 week your ad would display to around30,000 users that are specifically targeted. Remember there isabsolutely NO COMPETITION for these sites because no one else is using this technique to find their CPV target URLS.
Back to the facts, out of 3 million hits we get 1% of the views = 30,000
Out of 30,000 views we get in worst cases HALF A PERCENT (0.5) conversion rate. So out of every 200 views we are making 1 sale.
That’s 150 sales.
This offer pays $42.00 per sales
42×150= $6,300
So if each views cost you 0.015
(0.015 X 30,000= $450)
So you’ve just invested $450 and made $6,300 ($5,850) pure profit
And if you are using lead impact you’d still have $550 left from your original $1,000 deposit.
This is pretty self explanatory; you can do this for any niche.
I recommend you begin with 50onred, their CPV bid is 0.02 for USA traffic. Lead impact starts at about 0.01 however the deposit is 1k for lead impact.
In the event that you are interested mostly in CPV/PPV then do some research or contact me.
For the Video Version of this WSO, see the zip folder.
Greg,