how to start an internet business
How To Create A $197
Offer In 48 Hours Or Less
So let’s be real. We are in this to do two things.
Help people & make money.
By offering products & services at higher price points, we need
less customers to make more money.
It “seems” like a daunting task to put something like that together.
It sounds like a lot of time & work to create the value worth a mid
to high ticket price point.
The good news? It’s not.
I have built a system that allows me to spend the least amount of
time which charging a higher price point AND providing the value
that the customer expects to see.
All without creating a ton of course materials or content upfront.
In fact, what I did was stick up a sales page, a buy button, and
scheduled two emails in my autoresponder.
From that I was in business to sell a $197 offer along with a $47/
m recurring backend offer.
And I made sales.
Can you write just a sales page & two emails?
How long do you think that would take you?
Let’s say you shut down Facebook & email for a few solid hours.
You could hammer out some sales copy easily in a word doc.
It’ll be even easier because I’m going to let you cheat off of my
sales letter. Now don’t go and copy/paste the darn thing, but you
can basically change a few things to match you and your offer
Two emails? Might take you another hour if you are real new to
That’s about 4-5 hours of dedicated work to get started.
With that you will have a $197 product and recurring upsell.
So here is how your offer works.
You are going to dedicate about 2-3 hours of your time each week
to run the program.
What you are selling is an on-going bite sized step-by-step
training to accomplish a particular goal.
Maybe you are teaching golf and you send them a new lesson
each week on growing their skills.
Maybe you are a guitar instructor and each week they will be sent
a new video lesson with the ultimate goal of mastering the jazz
There has to be an end goal. The ultimate thing(s) they want to
achieve from your teaching.
Each week you will send them a new email with that training.
Same day & time of each week.
Now what I did was create a video or a pdf or an audio for each
week’s lesson. Then I send a very short “here’s this week’s
When I create the lessons I just add those emails to my
autoresponder follow-up sequence for that email list/campaign.
The beauty is in the automation. You create a new lesson each
week and then you never have to create them again.
Once you get all the lessons done over whatever set period of
time it’s then all automated you just drive more traffic and it runs
All your new buyers will be automatically subscribed to that list
and they will begin to receive all the previous emails in a drip
I also point out in the sales letter that each lesson comes with a
homework assignment. This is meant to make the training
They have a week to complete the assignment, plenty of time. So
now they are taking weekly victories and by the end they will have
completed their goal.
This really makes this model a winner. Because you aren’t
dumping 2 months worth of content on them all at once. It’s
Instead you are giving them bite-sized actionable steps with time
for them to do it in their own time.
Now, as for the upsell, I offer as a monthly recurring investment
and they get two very important key things.
1. Unlimited email support with me.
This is powerful. It’s the closest thing to private coaching without
killing yourself in calls. Email you can take your time with.
Email allows you to respond in a proper manner at a time you can
get to it. I rarely get an email from my recurring customers.
But when I do, I’m quick to respond and they are happy just to
know you are there.
Also you’ll have a record of your conversation with them.
2. Access to my mastermind group.
Simple enough, create a group on social media.. FB, Google+ are
both easy places to host a private group. They get access to this
group which also allows them a different kind of access with you
and other members.
Those two offers combined gives them the comfort that someone
is there to help. $47 a month is what I charge.
You could charge $19.95/m or even less, but I encourage you to
keep it higher for two reasons. People who pay more tend to need
you less, they are willing to take action. You want to be paid fairly
for YOUR time.
At $197 + $47/m I’ll gladly give people my attention.
It’s not $1,997 like I know some people charge but the cool thing
is the price is ultimately determined by you.
It depends on what crowd you want to have around you.
Doesn’t it make since to invest your time in people who are willing
to invest their money in you.
Someone who will happily pay you for the value you provide.
The folks who pay more respect you and your time.
So now I’m going to show you the sales page for the offer I
created for my own program.
Don’t exact copy it but feel free to use it as a base letter to work
Here is the sales letter:
The best way to learn is to do it.
So what about getting this thing up and running?
Ok, well I listed mine on WarriorPlus.com
You could also choose JVZoo.com but I just have a special place
in my heart for W+.
You can setup your listing in there. You’ll need to create two
“product” listings and an “offer” listing that links those two
They have videos and instructions on the site to show you how to
set this up. It’s not difficult or time consuming.
With WarriorPlus you have the option to receive payments via
PayPal or Stripe. Paypal is a favorite among most in the IM niche.
Outside of IM Paypal is still popular but you might like Stripe
better. I do. Either one works.
Stripe links directly to your bank account. Visit stripe.com for
Now write your sales letter in a word doc. If you have a
WordPress site, it’s easy to use a plugin like WP Profit Builder to
make a nice sales page.
Or you can hand off your word doc to a guy on fiverr.com and
have them put it into an HTML page for you for $5.
Also, I do believe both Word & Pages (for Mac) both have an
Export to HTML function. It works just fine for a simple page like
mine. Upload the HTML file to your webhost.
Then just make sure your sales page link matches what you have
in your WarriorPlus listings. You can get your buy button code
from WarriorPlus, just paste that into your HTML page where you
want the buy button or hand it to your fiverr guy.
Also check in WarriorPlus that you have linked up your
autoresponder. (GetResponse or Aweber)
You can do that under your account settings in W+.
So now go into your autoresponder, go to “autoresponder
messages” and create two autoresponders for the list you will be
The first autoresponder is a “welcome email”. Just say hi and tell
them what to expect.
The next email should have the first lesson in it. It shouldn’t take
you long to write down or record a lesson.
What I did in my first lesson was basically show a mindmap
outline of what the course will entail and how it all links together.
Schedule the both emails to send out immediately upon purchase.
Now you have up to a week to create the next lesson and so on
and so forth. Easy peasy.
Another beautiful thing about this method is that once you’ve
completed all the lessons, you can then package them all up into
one complete product which you can sell for even MORE.
You can set this up for any niche. It does not have to be internet
marketing. It needs to be in something you love to talk about.
I personally love to talk about business with anyone and
everyone. Is there a subject that you are the same way with?
What is it that you talk about with everyone? You know what it is.
That is your niche. People who enjoy it like you do will come
along and buy and be a part of your community.
Of course, you have to REACH the community.
So how do we get your offer out there? You basically have 3
options… free social media traffic, no out of pocket affiliate traffic,
Personally I prefer affiliate traffic. That’s not to say that any other
way won’t work.
Essentially what you want to do for the affiliate route is find the
community of people online in your niche.
In IM that is places like the WarriorForum, W+ & JVZoo
Marketplaces, there are also many more.
For the “bass fishing” niche, there is a HUGE forum, comparable
in size to warrior forum. Pretty much every niche will have a forum
somewhere, or groups on social media.
Finding your niche community is not hard if you are looking.
Find the people with big followings. People who have high ranking
blogs (they will also have an email list), people on YouTube with
lots of channel subscribers.
Connect with these people.
This is how I grew my business in IM, connecting with the people
in the industry. Do that in your industry and you can rise.
Just one high rank blogger with a list can bring you hundreds of
sales within a day or two’s time.
I give affiliates 50% on this offer FE & BE. But I actually don’t
have affiliates raw mail to it.
For me personally, I have other products out there that affiliates
mail to and puts people on my list. Once those people are on my
list then I email them about the offer. Generating my own traffic
and sales from my own list so I get 100% of those $197 & $47
Alternatively you can just pay for traffic. Running advertisements
on social media has never been easier.
There is a wealth of information out there on how to highly target
the right audience for your niche.
You can just as easily do a video sales letter, where you use
powerpoint and your voice (or some guy on fiverr’s voice).
Video presentation sales pages generally work better for social
media audiences. This is because they are in “entertainment”
mode and likely just want to poke around at images and videos to
fill their thoughts in between work and life.
1. Outline what you would teach either in a mindmap or word
doc. Your course should take them from point A to point B (B
being the ultimate goal) in a step by step format.
2. Write your sales page. You can use mine that I linked to above
as a reference if you’d like.
3. Write a sales page for your upsell (optional) for unlimited
email support & mastermind group.
4. Use WarriorPlus.com to create your listings. Connect your
autoresponder in WarriorPlus and link it to your FE product.
5. Go to your autoresponder and enter in two email followups for
your list (of customers who buy your product). One email is a
welcome email, the other email is their first training lesson.
For your first lesson I recommend showing & going over your
course outline in more detail so they will know what to expect,
also include a mini-EASILY-accomplishable homework
assignment. The first one needs to be something super easy
they can do quickly.
6. Connect with people in your niche who have big followings. In
the IM niche, look on WarriorJV.com FB Group or vendors on
Warrior+ and JVZoo. Inside and outside of the IM niche
Google search for high ranking blogs and offer the blog
owners a commission of profit from sales (50%) to offer it to
their followers/list. Google search high traffic forums in your
niche. Most big forums will have marketplaces. Also connect
with the top members on the forum (usually people with LOTS
of posts who’ve been there a while).
Run paid advertising on social media. Target people who like
high profile companies or people in your niche. Ex: In the bass
fishing niche I might target people who like or follow “Bass Pro
Shops” or “Bassmaster Fishing Club” or “Bill Dance” (a
popular fisherman). Now you know you are targeting the right
BONUS TIP: In the IM niche, running a $1 WSO for a short
report is an easy way to get traffic & subscribers where you
can then promote your mid-ticket product to them.
7. Now all you need to do is sit for 2-3 hours and write a new
lesson each week.
8. Enjoy making some nice money!
Don’t let your own self perception slow you down. You have a lot
more potential than you think you do.
If you apply yourself and your knowledge, truly think about how
you can help others.
If you stick to the golden rule then you will never be poor.
Really make this about something you enjoy that you want to
share with others.
Sure you can take an all business “let’s just do what’s hot”
approach. But allowing yourself to think outside the box and go
after something you think about all the time.
That’s the ticket.
That’s the ticket to big ticket.
Zig Ziglar said one of my favorite sentences ever:
“You can have everything in life you want, if you will just help
other people get what they want.”
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how to start an internet business