The 25 Minute Fiction System

The 25 Minute Fiction System
25 Minute Fiction
From 0 to 20,000+ Words in 25 Minute Blocks!
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Let’s Go!
The idea of writing a “book” is
intimidating. In fact, if you’ve
tried and failed, it probably
seems downright impossible. I
get it, and I know you struggle
with it. That’s why I created a
“color by numbers” system that
allows you to follow a very
basic plan to attack this process
one easy step at a time.
In fact, this system is so “easy” that you’re going to be amazed it can (and will) actually
be used to write a full length novella. The hardest part of writing, or doing anything, is
Taking action and seeing results = Empowerment.
Once you start, it get’s easier. Getting off the bench and in the game is actually MUCH
harder (and more painful) than playing in the game. You’ll experience this for yourself
when you take this system and implement it TODAY.
The best part about this system is that it only requires you to do one thing: Write 750
words four times. 750 x 4 = 3,000 words.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Write 3,000 words
3k x 7 = A New Book (Royalties!)
If you can follow a few basic steps and write 750 words, you’re as good as published.
Feel free to adapt this system as suit your needs, but keep the basic structure the
Nothing works for me, I can’t do it…
As most of you know, my breakthrough online came from publishing to kindle. I had
tried and failed with so many other things. I had tried my hand at PPC, mobile ads,
blogging, niche sites, offline consulting, CPA, etc– and I failed.
I failed A LOT. I spent a lot of money and a lot of time with nothing to show for it. I
worked regular low end gigs– like waiting tables and minimum wage factory jobs in
uncomfortable conditions (I know, cry me a river).
I spent much of the money I made buying new training and implementing some of
what I learned, yet I always came up short. I constantly felt like I was getting close,
that I was on the verge of a breakthrough, that one day all the pieces were going to
come together and I would magically wake up with some secret method that would
make me lots of money.
When I finally realized that would never happen, I became disheartened. So
disheartened that I closed my laptop and said “screw it” to making money online. I had
tried for a couple years, and I just couldn’t do it. It was time to stop pretending. So I
It was eight months before I came back to internet marketing out of complete
I was twenty two, and I couldn’t find a job to save my life. You know what’s worse than
working a job you hate?
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Looking for a job you know you’re going to hate, and not being able to get it.
When Subway wouldn’t hire me, I knew it was time to make or break. On the evening
of New Years day 2012, I was given a kindle course that changed everything for me.
What’s funny is that I didn’t even have enough money in bank account to pay for it. It
was like $50 and I only had about $23.
I messaged the vendor (who was selling it on the warrior forum) and told him I would
paypal him the rest of the money in my account ($23) and leave him an honest review
in exchange for his course. Instead of taking me up on my offer, he gave me the
course for free.
I dug in immediately. What I learned THRILLED me.
I discovered there was a simple way to create books that people would pay me for. I
followed the directions to a ‘T’ even though I found the work tedious and boring at
When I pushed “publish” and used the promotion technique I had learned…
I made about $20 in 24 hours…
Hardly anything, but it was SOMETHING; and suddenly a switch inside my brain got
flipped. I realized “I can do this. I can make money online.” After that epiphany, I
applied myself even more. I worked harder. I made some changes to my book (added a
new cover and a few other things) and re-launched it. This next time,
I made $150 in 24 hours.
From there on out, it was gravy. Once I knew it could work, I applied myself and
worked hard. And that turned out to be “the big secret”. Most of you reading this fail
only because you give up too soon. If you KNEW beyond the shadow of a doubt that
your efforts weren’t futile, that they would bring you money, you wouldn’t give up.
You would keep working until you hit the jackpot.
I need you to understand that.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
The trick is finding a system that makes the workload easier. Follow this system and
you will see results.
The REAL “Secret” The Gurus
won’t tell you…
I’m going to introduce you to a harsh truth:
Work = Success
Work = Money
Work = Making Money Online
There is no way around hard work.
But the upside is that hard work becomes easier the more you do it. Even better, it
will ignite a fire inside your chest. A fire that will propel you to new heights. When you
challenge your greatest creative enemy– Resistance– to a fight and you lick it, your
life will begin to improve almost overnight.
I know that’s quite a claim to make, but I stand by it because I’ve personally
experienced it. In fact, I’ve experienced it numerous times.
I understand what it’s like to be stuck in a rut where progress simply doesn’t feel
possible. I know what it’s like to sit in front of a glaring computer screen and feel
completely and utterly lost.
But I also know how to beat that feeling.
This system will help you beat that feeling too.
I’ve tested this. In fact, when I first started developing this system, it looked very
different. I had a whole PDF all typed up and ready to go, and I had to throw it out and
write another one.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Simply because it wasn’t as effective as it could have been.
I spent hours testing and tweaking the system to make sure it would work. And now it
does work.
What’s funny is that it isn’t really my system. Though it started out unique, it quickly
morphed into an adaption of “The Pomodoro Technique” which was developed by
Francesco Cirillo in the late 1980’s.
The Pomodoro Technique uses a timer to break down work into intervals traditionally
25 minutes in length, separated by short breaks1.
The 25 Minute Fiction System works in the same fashion, hence the name. What
makes this system unique is that I’ve adapted it to work within a plot template;
allowing you to take a template and create a unique story quickly, efficiently and as
painlessly as possible.
Make no mistake, writing is hard work. If you don’t do it much, it will be painful at first.
Just remember, even if your finished story is terribly written, it will still be a story and
can be sent to a professional creative editor who will make it shine. That’s part of the
beauty in this system. You’re following a template that will guarantee a story, no
matter how shoddy your writing is.
I just want you to know…
You CAN do this. I don’t care who you are or what your background is, you CAN do
this. It is entirely possible. I explained my breakthrough to you. I explained that I had
banged my head against the wall for years before my breakthrough. I told you that it
all changed when I found a system that worked. What I didn’t tell you was that
following the system and doing the nitty-gritty was HARD in the beginning.
I can still remember sitting in my room, trying to get that first book finished…
Struggling with doubt, making excuses to stop working and do something else. But I
pushed through it, and so can you.
That’s why…
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
I want to Challenge you..
If you’ve been itching to get in the game and replace your income from home, then I
want to challenge you to use this system once a day, for seven days in a row. Do you
Make the decision right here and now.
If yes, continue reading.
If no, close out of this PDF and come back to it when you’re ready. Because if you can’t
commit to it, you aren’t going to have any success with it.
If you do accept my challenge, seven days from now you will have a 21,000+ word
novella finished. It may need some editing, but the hardest part will be done. In seven
days from now you could have your big breakthrough.
Think about that for a moment.
If you’re still on the fence, remember this: The ONLY thing this system requires is
that you write 750 words. If you will trust me and follow five very simple steps,
you WILL succeed.
For some of you, this is going to be pretty easy. For others, well… it’s going to hurt like
hell. Don’t worry, there’s hope in that. The harder this is, the more it’s benefiting you.
Just like muscles, you can’t grow until you tear. No pain, no gain– and all that jazz.
Again, the pain is temporary, the reward is a lifestyle.
So I ask you again,
Are you in or out?
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
The System
Before you start, clear all distractions. Clear your workspace, clear your desktop.
Silence your phone and move your laptop to a new location (I want you to work
somewhere you’ve never worked before), if you don’t have a laptop, don’t worry
about it. Just make sure your surroundings are neat and clutter free. Make sure
you place yourself in an environment where you can’t get interrupted or
The only two resources you’ll need are an eggtimer and the tomighty timer
The system is simple: Break each chapter apart and extrapolate each scene in blocks
of 750 words (written in 25 minutes) divided by short 5 minute breaks (try to keep
your breaks at 5 minutes). This is done a four times for a total of 100 minutes.
I know for many of you, 100 minutes seems like a long time, but the fact of the matter
is that there are no shortcuts. If you want to do anything worth doing–making money
online and being free of a JOB included– you’ve gotta put in the time.
Make sure you place yourself in an environment where you can’t get interrupted or
1. To get the juices flowing and to clear your mind, you’re going to start with a 5 minute
stream of conscious writing exercise. This is very simple. All you do is open a blank
word document and write whatever comes to your mind without stopping. The only
rules are:
Never stop writing.
Never think about what you’re writing.
Never read what you’ve already written.
Simply set a timer a timer for five minutes
(you may use
and write down whatever comes to your mind.
You can literally start this exercise like this:
I don’t know what to write, but I’m writing. I see bluebirds and yellow fields, and bananas
and watermelons. When I was eight I ate an ant. When I was twelve I swallowed a tac. I
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
like duct tape, but only the silver duct tape. I wish there was blue duct tape. Perhaps there
is blue duct tape. This exercise seems silly, but it only takes five minutes so I’m doing it. I
like snow and otters and full moons…
It literally does not matter what you write. It doesn’t matter if it makes absolutely no
sense. It doesn’t matter if every other word is spelled wrong. This is not a test. You cannot
fail. The only thing you must do is write for 5 minutes.
Do NOT skip this step!
2. Take a moment to look at the scene you’ll be writing. For this example, that will be
Chapter 1. Scene 1.
CH 1/ Scene 1 – Daphne Taylor lives a quiet life. She is retired but still working.
Perhaps it was an odd concept some years ago, but for Daphne it had been her
plan all along. She bowed to the exigencies of her bosses for too many years. Now,
however, she is free to work at her own pace, doing what she loves best: editing
and writing books. From her apartment’s exceptional vista, she can watch the fickle
ocean moods, the sandy beach bathing in the sun or soaking in the pouring rain,
and the people going about their own lives.
Read this a few times. Read it once out loud. Don’t worry about how you’re going to
extrapolate on this little paragraph, just read it and let it sink in.
This should never take more than 5 minutes!
3. All distractions must be eliminated. Close all other windows or browsers on your
computer. You should have nothing open besides the word document and the
paragraph describing the scene you’re going to be writing. Open your word
document and start your “tomighty timer”.
You now have 25 minutes to write 750 words.
It is CRITICAL that you do not look at this writing as something that is going
to be perfect, or even good. Chances are, everything you write is going to feel
forced, it’s going to feel like total gibberish. This is OK, it means you’re on the right
path. Ignore all the negativity and stop thinking. Your job is only to write 750
25 minutes may seem like a long time, but it is not. If you try to edit yourself or you
think too much while you’re writing, you’ll be lucky to get 400 words.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Don’t read over anything you’ve written. Just keep writing. The only exception is
that you may look at your reference paragraph (for this example: CH 1./SC 1. ). You
may also take a sip of your drink if it’s right next to you.
Do not get up for any reason. If you have to use the bathroom, wait. If you urinate
in your chair you’ll remember to use the bathroom before you start next time.
4. When the timer goes off, finish the sentence or thought you were writing. As soon
as it’s finished, write a quick note about where you left off and what you need to
write to tie things together for the next scene.
Take a 5 minute break. If you’re using the “tomighty timer” you simply click “short”
break and the timer will set itself for five minutes.
During this time you must get off the computer. Do not check emails, or browse the
web. Leave your computer for 5 full minutes. Drink a glass of water, eat some
peanut M&Ms or use the bathroom.
When the timer dings, resume your position.
During this time it is CRITICAL that you don’t get on your computer! Leave the
room if necessary. Seriously, go outside. Cold and rainy– all the better! There’s a
lot of psycology behind this that I’m not going to get into. Just trust me. Leave your
computer and go do some jumping jacks.
5. When you sit back down, repeat steps 2 and 3 (step 2: read the paragraph for the
scene you’ll be working on next and step 3: check your notes), as it’s likely you’ll have to
tie the first scene into the scene you’re about to start writing.
Then, start your “tomighty timer” and write like the wind! You have 25 minutes to
write 750 words.
That’s it! Now that you’re in the flow of things, repeat steps 2 through 4
another 3 times, until you’re at 3,000 words. Remember, at the end of each
push you should be jotting down a few notes for the next time, using your
writing momentum to lay the groundwork before you take a break.
If you come to a section where there simply is not enough to elaborate on you can
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
A. Continue from the previous section and merge it into the second section
B. Simply write what you can for the skimpy section and move onto the next section.
Say you’re writing CH 1./ SC 3. and scene three provides you with very little “meat” to
elaborate on, but the end of the previous scene wasn’t totally finished, or it simply has
more to elaborate on. If that’s the case, drag the end of scene 2. into the beginning of
scene 3. to stretch out your total word count.
If there is nothing at the end of scene 2. you can elaborate on further, simply write as much
as you can for scene 3. and then move onto the next scene. Keep in mind you need to do
this quick. Do not pause or restart your timer. Look at the paragraph for scene 4. and start
writing. Remember, making this scene longer to make up for the brevity of the previous
scene may be necessary.
*Keep in mind, I’m not advocating you add “filler” to your story. Writing is the art of
saying much with little, but that comes with practice. In the beginning, you want to
write a lot of words. You want to get in the state of “flow”.
If you come to a place where more elaboration is needed, treat it like another section and
write as much as you NEED to move the story forward.
Recap (VISUAL)
I am using one of the plots as an example. It should go without saying that when I say
“THIS SCENE” I’m just making sure we’re on the same page. Insert the scene from
whichever plot you’re working on, starting from the first.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.
You’re done for the day. Pat yourself on the back. Treat yourself to something nice.
Sleep well and repeat for six more days. You’ll notice it get’s easier the more you do it.
Pretty soon, you’ll be writing novels in your sleep!
Copyright © 2014 Ryan Leonard. ALL RIGHTS RESERVED.
You may not share, duplicate or use this material in any way without written permission from Ryan
Leonard. Failure to comply will result in legal action.

How To Write A Book In Less Than 24 Hours

How To Write A Book In Less Than 24
Hours Overview
Founder of Kindle Money Mastery:

VSL 7 – CB, Video + Copy, Richard Design

Creator of the 24 Hour Book:
Visit my blog:


Hi, my name is Stefan Pylarinos and welcome to this book on How To Write A Book In
Less Than 24 Hours.
The truth is, writing a book is much easier than you’ve been led to believe. In fact, most
people get intimidated by the thought of writing a book because they think that it’s a
long, grueling process.
The #1 objection people have is that it takes too long to write a book!
I’m going to share with you a simple 10-step process that I go through that has allowed
me to write multiple books in less than 24 hours.
First, let me share with you my philosophy which allows me to write and create my
books quickly…
It’s important to understand that the purpose of a book should be first and foremost to
add value to your readers.
Your book should either focus on helping them in some way, solve their problem, meet
a need, or at least provide some entertainment value.
People usually buy books based on the cover or title, primarily because they want the
benefit that the title of the book promises.
When someone purchases the book “The 4 Hour Work Week”, it’s because they want
that benefit.
But here’s the bad news…
Did you know that less than 10% of people that purchase books actually read past
the first chapter?
Yes, that’s an unfortunate reality.
That means that this book that most people spend months or years to create doesn’t even
get fully consumed by those that purchase it.
This means that most people do NOT get the value they received from the book when
they purchased it.
Sad, I know…
I believe that the biggest reason why people don’t fully consume these books is because
they get intimidated and most books are too big for people to consume.
That’s why I’m a fan of creating shorter books, no more than 50 pages in length, that
focus on solving a specific problem or adds value in a very specific way.
With the rise of Kindle publishing and e-book publishing, there has been significant data
that tells us that this is what consumers want as well.
Instead of consuming a massive 400-page book on “Dating Advice”, people would
much rather consume shorter books consisting of 50 pages or less on the specific areas
of dating advice.
For example, one could break down the topic of Dating Advice for Men into the
following sub-topics:
How To Be Confident
How To Overcome Approach Anxiety
How To Meet And Approach Women
How To Have A Conversation And Attract Women
How To Get A Date
First Date Tips
Get the idea?
What is now being proven to be more efficient is to create a SERIES of books that are
still all relating under one topic, but consist of shorter books that solve specific
problems or needs.
Not only are these books less intimidating, but they sell better. People are more likely
to purchase a book that speaks to their specific problem, rather than purchase book that
covers a broader area.
It’s also more profitable for you, as if people enjoy your book, they are likely to
purchase the other books in your series also.
My point is this – It shouldn’t take 9 months to write a book and 400 pages to
communicate what you have to share and add value. You should be able to easily
communicate your book and add value in a one hour conversation about it.
The second biggest thing that stops people from writing a book is trying to make it
Here’s the reality: Your book will NEVER be perfect.
Perfectionism is something that doesn’t exist. It’s unattainable.
If this is true, then why are you spending so much time and effort to make sure your book
is perfect?
Do you think that your readers are even going to notice the little details or extra effort
you’re putting in to try to make sure your book is perfect?
Maybe, but probably not.
Like I said, less than 10% of people are actually going to read past the first chapter of
your book. Out of those 10% of people, most don’t care or even notice most of what
you’re busy obsessing about – the only thing they care about is, “Is this book going to
solve my problem?” or “Am I receiving value from this book?”
Thatss itt!
Oops, did you just notice on the last slide that I had a spelling error?
I made it fairly obvious…
I wrote “Thatss itt!”
Now, let me ask you… do you really care about that spelling error?
Does that spelling error mean that this is a horrible program and that you’re going to
leave negative reviews about it?
No – you probably don’t care. You just care about the value you get from this course.
The very first book I wrote took me over a year to write. I wanted to make sure
everything was perfect and ideal. I had to make sure every paragraph and word was
Did people notice?
Did people even care?
In fact, I feel I wasted too much time and it was a disservice to others by taking so long
to release the book.
80% of the book would have been good enough to really help people and provide some
significant value.
But it was my “perfectionism” that got in the way.
Dan Sullivan has a book called “The 80% Approach”.
In it, he shares to get 80% of things done.
Not 100%, only 80%.
He says that the 80% is the most valuable part of anything, and I agree with him.
If you get a book done that is 80% done, then it’s good enough to get out there and help
people with.
Don’t view your book as an “end result”, but rather a work in process. Something that
you can continually improve and make better based on your customers feedback.
I want you to keep these two concepts in mind when going through the 10 steps that I’m
going to go over with you in the rest of this course.
Remember, focus on writing shorter, more specific books and don’t try to be perfect
with this process.
Just do the best you can with it.
Now, is it possible to actually write a book in less than 24 hours?
I’ve personally written many books in less than 24 hours, and all of them are high
quality and have great reviews.
I could give you many examples, but here’s a book that I recently wrote in 6 hours:
Kindle Marketing Secrets – 33 Ways To Promote Your Kindle Book And Get More
Yes, 6 hours! It’s over 13,000 words and 86 pages long.
If you don’t believe me, then search for it on Amazon or Kindle and you’ll see for
While I understand you might think that I’m probably a freak of nature and a crazy fast
typist (which both are true), the truth is anyone can do the same within 24 hours.
If it took me 6 hours, then you should easily be able to do the same within 24 hours,
even if you aren’t a fast typist or don’t even know much about your subject.
But, do you have to write the book in less than 24 hours?
No you don’t have to. It’s perfectly acceptable if you want to write your book in a
weekend or a few days, or even if it takes you a week.
Go through these steps at whatever pace that you want. But please remember what I said
and don’t try to be “perfect” with things or procrastinate.
I created this program to show you how fast you can do it and to more importantly, get
you to actually finish a book fast!
I’d recommend to set your own goal or deadline for when you want to have your book
finished by.
If it’s 24 hours, then set that deadline for yourself. If it’s this weekend, then set your
Having that deadline is going to be crucial for you successfully completing this program
and getting your book finished.
Now that I got all of that out of the way, let’s get started with the 10 steps. We don’t
have time to waste!
Move onto the next chapter to get started.
Links And Resources
Here are the links and resources that were mentioned in this lesson:
The 80% Approach by Dan Sullivan:
Kindle Marketing Secrets – 33 Ways To Promote Your Kindle Book And Get More
Sales by Stefan Pylarinos:

Step 1 – Make A Commitment To Yourself And Schedule
A Full Day For Yourself
Lesson Overview
In this lesson, I’m going to walk you through the first step, which is to make a
commitment to yourself and schedule a full day for yourself.
Commitment And Scheduling
It’s important that you fully commit to completing your book by your deadline preferably
within 24 hours. It isn’t going to be easy or comfortable. You might want to give up at
times. But if you make a commitment to yourself and set that deadline, then you can push
through it and complete it.
This is no different than completing a school project that is due tomorrow.
If you can, make a public commitment.
Share with people on Facebook or Twitter. Tell your friends and family members what
you’re doing and ask them to hold you accountable. This will create more pressure for
you to get it done.
Pressure is a good thing. Pressure creates diamonds.
Once you’ve made that commitment, then schedule a full day for you to complete your
Set those hours for yourself right now.
If you’re going to start tomorrow, then make sure that you schedule early in the morning,
let’s say 9AM until 9PM at night.
Make sure you don’t have anything else going on during that time, as you might need to
dedicate the entire day to this.
You might finish sooner and if you do, great. But just to be sure, make sure you have no
other commitments during that day.
Finally, make sure you eliminate ALL distractions.
Turn off your cell phone. Do NOT use Facebook or e-mail.
These will only interrupt your flow and you won’t be fully focused at the task at hand.
I also recommend to get a timer that you could use, which will help you work more
Any timer will do, but if you want a free one online, then go to Once
you’ve fully committed to completing your book and scheduled a full day to work
towards this (while getting rid of distractions), then you’re ready to move onto Step 2.
Links And Resources
Here are the links and resources that were mentioned in this lesson:
Egg Timer:

Step 2 – Find A Topic Or Subject To Create A Book On
Lesson Overview
In this lesson, I’m going to show you how to come up with a topic or subject to write a
book on.
Coming Up With A Book Idea
The first thing we need before creating our book is to find the topic or subject to create
a book on. Hopefully you already have some ideas for this, but if not then that’s okay
What I recommend to do is to take out a pen and paper and begin a brainstorm process.
Begin writing down as many ideas that you can think of that you could write a book on.
You’d want to make sure that there’s a MARKET for your book and that there will be
some demand for it, which is extremely important in terms of making money from your
Analyzing your book idea, ensuring there’s a market and that it isn’t too competitive is
all stuff that I go into in my Kindle Money Mastery course, but for now you just need
some ideas.
To come up with ideas, I often just do a search on or on a website like You can easily see the categories of books and articles on there,
which is useful for brainstorming.
These are just some of the resources that I use to come up with some ideas, but really,
there are so many out there.
You’ll want to take out your pen and paper and begin writing some of these ideas
I’d suggest to come up with at least 10.
Make sure to set your timer while doing this and spend no more than 30 minutes on this
Don’t try to be perfect.
Once you have your list of 10 ideas, begin eliminating them one by one until you get
down to the one topic or subject that you’ll write a book on.
Once you’ve finished this, continue on to Step 3
Links And Resources
Here are the links and resources that were mentioned in this lesson:

Step 3 – Research For At Least 60 Minutes And Compile
What You Come Up With
Lesson Overview
In this lesson, I’m going to show you how to research information for your book and
compile everything that you come up with.
Researching Your Book
Now that you’ve got your subject or topic, it’s now time to begin doing some research
on it.
Maybe you already know a lot about your subject or topic which would be good and
help you get through this process quickly. But if you don’t, then you want to make sure
that you do some research and compile everything that you come up with into a
When doing research, you want to make sure to do it quickly.
Don’t worry about wanting to cover everything on your subject or topic, just do the best
you can. I recommend to set your timer for 60 minutes and do as much research as you
can online during that time.
To summarize, some of the ways that I’ll conduct research for my book topic or subject
Amazon/Kindle – looking at other books in the market
Google – searching for my topic and subject
YouTube – look up videos on your topic or subject
Blogs, Message Boards, and Yahoo Answers
You’ll want to make sure to write down things that stand out to you that you could cover
in your book.
Get ideas for chapters or sections of your book for now.
You can even copy and paste things you find on other websites or blogs into a document
for now, so that you can refer back to it later (Evernote is great for this).
I’d even copy some links or resources into a document, so you can go back and re-visit
those if you need to get more information on something.
Really push yourself to complete this in 60 minutes. If you don’t know much about your
subject or topic already, then you can definitely spend more time on this if you feel more
comfortable with that.
Just remember your deadline and commitment. If you aren’t as rushed to get this done in
24 hours and can still make your deadline, then feel free to spend more time on this.
Once you’ve done sufficient research on your topic or subject, you should now have a
good sized document that you can refer to while creating your book. This will be
valuable for us moving forward. You’re free to move on to Step 4 once this is compete.
Links And Resources
Here are the links and resources that were mentioned in this lesson:
Yahoo Answers:

Step 4 – Create The Chapters And Outline Of Your Book
Lesson Overview
In this lesson, I’m going to show you how to create the chapters and outline for your
Creating Your Book Outline
At this point, you should have a document compiled with your research and information
about your books subject. With this document, we’re now able to begin putting together
the chapters and outline for your book.
Start by going over your research and write down the most important areas that your
book will cover.
Don’t worry about the sequence or ordering anything just yet. For now just create a list
of the 10 biggest and most important sub-topics.
For example, with Binge Eating, I came up with these 10 areas that my book can cover:
1. What Is Binge Eating Disorder?
2. The Causes And Triggers Of Binge Eating
3. Effects Of Binge Eating Disorder
4. How To Overcome Binge Eating And Compulsive Overeating
5. 10 Strategies To Stop Binge Eating Now
6. How To Stop Emotional Eating And Control Your Emotions
7. Overcoming Sugar Addiction
8. Alternative Binge Eating Treatments
9. Stopping Binge Eating Long-Term
10. The 30 Day Challenge
These would all make great chapters for a book on how to overcome Binge Eating
Disorder, as it’s all based on my research.
However, not all of these chapters might even be necessary for this book, as there might
be quite a bit of overlap.
That’s why I’ve decided to remove a few chapters and narrow my book down to 7 of
the most important areas that I want to cover. You can do the same for your chapters –
remove anything that would be “fluff” or isn’t necessary for your book.
Once you’ve done that, you’ll then want to create a sequence or order for your chapters.
Organize these chapters in a sequential manner that makes the most sense. In my case,
this is what I came up with:
1. What Is Binge Eating Disorder?
2. The Causes And Triggers Of Binge Eating
3. Effects Of Binge Eating Disorder
4. How To Overcome Binge Eating And Compulsive Overeating
5. 10 Strategies To Stop Binge Eating Now
6. Alternative Binge Eating Treatments
7. Stopping Binge Eating Long-Term
You’re almost done!
Next, just add an Introduction/Preface as the first chapter, as well as a Conclusion at the
end, and you’ve got yourself a good looking outline for your book.
I’d also recommend to make sure you are happy with the titles of each chapter and that
they are descriptive and compelling.
That’s it, this should take you no longer than 30 minutes.
Once you’re happy with this, move onto Step 5.

Step 5 – For Each Chapter, Write Down 3 Things To
Teach Or Cover In This Section
Lesson Overview
In this lesson, I’m going to show you how to clarify what to write about in each book
What Each Book Chapter Will Include
Now that you have your chapters and book outline set up, it’s now time to go into each
chapter in more detail.
For each of your books chapters, write down at least 3 things to teach or cover in each
This is going to help us to know exactly what each chapter is about, so that when we
begin writing it, our job is going to be easy.
For example, for my chapter on What Is Binge Eating Disorder?, I can put down:
• Eating Disorder that usually lasts around 2 hours and involves compulsive eating,
overeating and emotional eating
• Usually triggered by emotions or state
• Struggle with feelings of guilt, disgust and depression. Beat themselves up for not
having self-control. Want to stop, but can’t.
Coming up with at least 3 things for each chapter might require a bit more research if
One easy way to further research a chapter if you’re unsure about it is to just type the
title of your chapter in Google and see what comes up.
When I typed in What Is Binge Eating Disorder, it provided a bunch of information that I
was able to gather that I could include in this chapter.
Okay, now it’s your turn.
Go ahead and make sure to write down at least 3 main things to cover in each chapter.
Don’t worry about covering everything, just focus on the 3 most important things for
This is an important step, as it will make writing the book very easy and
straightforward. Set your timer for 30-60 minutes while doing this.
Once you’ve finished this, move on to Step 6.

Step 6 – Write 500-1000 Words For Each Chapter, Or
Record Yourself Talking About
Lesson Overview
In this lesson, I’m going to show you how to write each chapter of your book, or to
record yourself talking about it.
Create Each Chapter Of Your Book
You’re now ready to begin writing your book, kind of.
You see, I have two different strategies that I’ve personally used to write a book.
One strategy is to actually write the book myself.
In this case, what I’d recommend is to write 500-1000 words for each chapter that we
just created in the previous lesson.
Writing your book can be fun. It also shouldn’t require much time for you to do this, as
you already know what each chapter will cover and you will now just have to write up
a few paragraphs on it.
The other strategy that I use is to record myself talking about each chapter. I use
something called Dragon Naturally Speaking, which will record my voice and
automatically transcribe it to text.
This method does cost some money – but it will make things much easier for you if you
absolutely do not want to write.
The other strategy is that you could still record yourself talking about each chapter and
then hire a human transcriber to transcribe it for you.
This costs a bit of money too, but you can do it rather inexpensively using websites like
If you don’t want to spend the money, then I’d suggest to just write each chapter
Even if you’re a slow typist or a horrible writer, you should still easily be able to write
each chapter in less than an hour per chapter.
When writing, do not worry about perfect sentence structure or grammar or spelling.
Just think of this as a draft and try to focus on writing fast.
Do not filter your thoughts, just write. We can proof- read and go over it later. Set your
timer for each chapter and begin writing!
I’d suggest to set the timer for 30 minutes for now and see how much you can write in
that amount of time.
The average typing speed is 50-60 words per minute, so that should mean if you’re
writing a 500 word chapter, then you could technically do it in about 10 minutes.
Of course, I understand there is some creativity involved and it might take longer than
that, which is why I like to set the timer to 30 or 60 minutes per chapter.
Once you get into a flow, it will become easier and you’ll become faster with your
future chapters.
If you catch yourself taking too long to write each chapter, then I’d suggest that you’re
still too much in your head and trying to make sure things are perfect.
STOP! Stop filtering your thoughts and just write!
If you find you have “writers block”, then I’d suggest to take a quick break and change
your state and physiology.
One of the easiest ways to overcome writers block is to get out of your head and go for
a quick walk or exercise.
Just taking a 10 minute break and doing some physical will alter your state and get you
out of your head, which will make writing much easier.
Begin writing each chapter now. Don’t forget to include your Introduction and
Once complete a rough draft of each chapter, move on to Step 7.
Links And Resources
Dragon Naturally Speaking:

Step 7 – Proof Read Your Book
Lesson Overview
In this lesson, I’m going to show you how to proof read your book.
Proof Read Your Book
Did you finish writing each chapter of your book? If so, congratulations. The hard part
is now over. You now just have to proof read the book and complete some of the
finishing touches before you’re ready to publish it.
Before proof reading your book, I’d recommend to take a 30 minute break. The reason
why I suggest taking a break is so that you can change your state and come back to look
at your work from a different space.
When you look at your writing from a different state and begin to go over it, you will
begin to look at things differently and will begin to notice mistakes that you may have
made or other things that you can include.
If possible, take a longer break than 30 minutes – just make sure that you are aware of
your deadline and don’t put this off. When you’re ready to come back, continue on with
the rest of this step.
Okay, ready to begin proof reading?
Make sure your energy is high and you’re ready to go through this.
When proof reading, I recommend to read your book out loud.
The reason for this, is you will keep your energy high and you will be able to see how
things sound to you out loud and not just in your head.
If anything doesn’t sound right or you notice mistakes, then correct them and re-read the
sentence again until it sounds right. Go through each chapter one by one while doing
this. Set your timer for 15 or 30 minutes for each chapter.
Do the best that you can with this. Again, it doesn’t have to be perfect – we can always
come back and change things later.
When finished, continue on to Step 8.

Step 8 – Have Someone Else Proof Read Your Book
Lesson Overview
In this lesson, I’m going to show you how to have someone else proof read your book.
Have Someone Else Proof Read Your Book
How did the proof reading go?
Were you able to improve your book?
I hope so.
In this step, I recommend for you to have someone else proof read your book and go
over it.
The reason for this is because by having someone else go through your book, they will
notice things that you missed. You will get an outsiders perspective on your writing and
gain some valuable feedback.
This step isn’t mandatory, but I do recommend it.
You don’t necessarily have to have a professional proof read your book, even a friend
or family member will do. If you want to hire someone, you could always go to Fiverr
and do a search for a proof reader.
There’s many people that can go over your book and proof read it in less than 24 hours
and send it back to you.
Again, this is optional – I’ve published many books that I personally have proof read on
my own successfully.
Once you’ve had someone else proof read your book, or you’re comfortable with it and
feel that it’s good enough, then move on to Step 9.
Links And Resources

Step 9 – Come Up With A Title For Your Book
Lesson Overview
In this lesson, I’m going to show you how to come up with a title for your book.
Come Up With A Book Title
You’re almost finished!
Now that the book is complete, you just need to come up with a title for your book.
When coming up with a title, you want to make sure that it clearly describes what your
book is about and mentions the benefits of your book.
As mentioned at the beginning of this training, people buy benefits.
The title is extremely important in selling people.
Your title should consis t of a TITLE and a SUB TITLE. I like to make my title short, no
more than 4 words. I then make my sub- title longer and more descriptive.
For example, for the Binge Eating example, here’s some titles that I could use:
The Binge Eating Cure
The Binge Eating Solution
Stop Binge Eating Now
Do you see how the titles are short and have a benefit?
For a sub title, I could use the following:
The Most Effective, Permanent Solution To Finally Overcome Binge Eating Disorder
For Life
How To Stop Binge Eating Disorder And Compulsive Eating In 30 Days
Secrets To Overcoming Binge Eating Disorder From An Ex-Binge Eater
You see how these are descriptive and contain more benefits?
I’d suggest to come up with at least 10 potential titles that you could use to name your
Think of your title as a HEADLINE. It needs to grab people’s attention and makes them
think, “I want that!”
Once you come up with 10, then begin eliminating a few and narrow it down to the best
When you have the best 3, then I’d recommend to get some feedback on your title from
some of your friends.
You could ask people on Facebook or Twitter, or just call people up.
Take your time with your title, it’s important.
Make sure that it sounds good to you and more importantly, is something that will
compel people to buy your book.
Once you’ve come up with your title, then congratulations, you’re almost done. You’re
ready for Step 10.

Step 10 – Choose A Platform To Publish Your Book On
Lesson Overview
In this lesson, I’m going to show you how to choose a platform to publish your book on.
The Best Platform To Publish Your Book On
Congratulations, you’ve finished writing your book!
Whew… how does it feel?
You’re one of the few who do versus the many that talk.
There’s only one step remaining, which is to choose a platform to publish your book on.
The platform that you choose to publish your book on will determine the best strategy
for you to market your book and begin selling it.
You will also need to format your book for that particular platform as well, as each
platform is different.
Let me share with you what your options are.
The biggest and most popular platform to publish your book on is Amazon Kindle. They
are by far the top retailer of books in the world and from my experience, you will make
the most amount of money with them.
They are by far my favourite.
The other most popular options are Nook (Barnes and Nobles), Kobo (Chapters), and
These other ones aren’t as popular as Amazon Kindle, but they can still be another
distribution channel for you to publish your book.
With Amazon, you have the option of publishing your book as an e-book on Kindle.
I’ve found this to be the easiest way to get your book out there, as you can just upload
your book file on Amazon and begin selling it right away.
If you want to create a paperback or hardcopy version of your book, you can also easily
do so using CreateSpace, which is affiliated with Amazon. This can allow you to
publish an e-book and print version of your book. I’d recommend to do both!
You can also explore other options of distribution later, but based on my experience,
Kindle and Amazon are your best bet.
In order to publish your book on Kindle, you are required to format it a specific way so
that it looks good in a Kindle reader.
You will also need to learn how to market and promote your Kindle book on Amazon,
so that you can begin making money from your new book.
f you want to learn my complete step-by-step process of how to publish your book on
Kindle and make money from your book, then check out my course called Kindle Money
Kindle Money Mastery will show you how you can successfully rank your book in
Amazon for your specific keywords and in your categories, so that you can turn your
book into a bestseller.
To find out more, go to:
Thank you for completing this course!
I wish you the best of luck with your new book and now it’s your duty to get it out there
to as many people as possible and begin adding value.
Good luck!
Links And Resources
Kindle Direct Publishing (KDP):http//
Nook (Barnes And Noble):
Kobo (Chapters):
Kindle Money Mastery:

BONUS: Free Video Reveals How I Make Over $8,400 Per
Month with Over 100+ Kind
le E-Books that I Didn’t Write!
I want to share with you a FREE VIDEO that I created as a bonus, that reveals exactly
how I make over $8400 per month selling Kindle books that I didn’t write.
Click the link below to find out how:
I created a free video and article that you can check out that shares everything. You will
get to see me log into my KDP accounts so you can see that my earnings are real, as
well as check out some of the Kindle e-books that I publicly share.
(I don’t share all of my Kindle e-books because I don’t want people ripping off my
ideas and competing with me – it has already happened when I’ve done this in the
But I am as transparent as I can be and my goal is to help you make more money with
your Kindle e-books. I hope you take me up on this offer and subscribe, as I want to
continue to build this relationship with you and offer more value to you:
Finally, if you want to check out my complete Kindle publishing course, then I’d
encourage you to do so. It’s called Kindle Money Mastery, and it has a step-by-step
video training on how to publish, market, and make money from Kindle e-books.
You can check that out here:

VSL 7 – CB, Video + Copy, Richard Design

I really want to thank you for reading this book. I sincerely hope that you received value
from it and it helps you write your own book fast! Now it’s up to you to take action and
apply what you’ve learned here.
If you want to use the How To Write A Book In 24 Hours Or Less video program, I
want to invite you to check it out here:
If you received value from this book, then I’d like to ask you for a favour. Would you
be kind enough to leave a review for this book on Amazon?
I want to reach as many people as I can with this book, and more reviews will help me
accomplish that!
Not only that, but you will get some good karma and will increase your chances of
getting more reviews for your Kindle books also. 🙂
Thank you for your time. I wish you the best of luck with your Kindle books!
Stefan Pylarinos
Founder of
Creator of the
Creator of the

Easy Kindle Cookbook Profits

How To Create Simple Kindle Recipe Books That
Earn $50 A Day Passively …. Even Without
Much Promotion Or Reviews
Brought to you by Audrey Ly
Copyright & Disclaimer
The information is accurate at the time of writing this book. All effort has been made to
ensure the accuracy of the information. There is no guarantee of any income or success.
Your success depend on your dedication, motivation and effort. The use of the information
in this book should be based on your due diligence and I am not liable for any success or
failure of your business that is directly related to the use of the information in this book.
This book consists of affiliate links in which I will earn a commission if you buy through my
link. I only recommend products which I have used personally.
Table of Contents
Introduction ………………………………………………………………………… page 4
Selecting a Profitable Recipe Niche ……………………………………… page 6
Kindle Recipe Books Creation …………………………………………….. page 14
Publishing Your Kindle Recipe Books …………………………………… page 18
Set Up Your Automated Kindle Recipe Books Sales Machine … page 26
Conclusion …………………………………………………………………………… page 32
I started publishing on kindle 6 months ago. I have published many different type of
kindle books such as non-fiction, children stories, recipes, as well as fiction. I wrote some
and outsourced most of them.
In the beginning, I have no system, I simply published books in the niche which I have
interest in. Then I left them alone and see if they sell. If they do sell, I then invest further
to promote it and outsource more books in that niche. Then one day, my mom told me that
she wanted to share her own recipes that she has been compiling for over 20 years. She
basically wrote her recipes in scraps of paper and kept them in a paper folder.
We then spent the next 3 months compiling, put them in different categories and writing
them out in digital format. After all the hard work, we have 8 books ready to be published.
I uploaded the books to kindle… and waited. After the books were approved, I started
seeing sales coming in even before I started the free promotion. Then I did free promotion
and the download shot through the roof without me promoting it. It was pretty amazing as
our niche is not a popular one.
After that, I added a few tricks and the sales of the recipe books keep coming in month
after month. I will share all these little tricks and tips in this book.
Why Cookbooks?
First of all, why publish cookbooks? Aren’t there enough free recipes all over the internet?
Who would want to buy something that is available free?
People will pay for convenience and learning new ideas. People do not just buy one recipe
book, they will buy again and again just to discover a better , healthier , tastier way to cook
pasta, for example. I know one best selling book on breakfast sandwiches. The book is just
about different ways to making sandwiches for breakfast. And I am sure you have seen the
book on 101 ways to cook eggs.
Secondly, recipes are evergreen. The basic method of cooking spaghetti or steak is pretty
much the same in the next 10 years. You do not need to update it … ever. Truly create it
and forget it.
Thirdly, recipes are main stream. Everyone need recipes. From moms, dads, single men
and women, couples, kids, moms-to-be, grandparents, people with special health
conditions etc.
Last but not least, recipe books are easy to produce even if you can cook nothing but
instant noodles. More importantly, they are easy to outsource on the cheap.
If you are thinking if the recipe niche can be saturated, it probably is already. Think of it
this way, saturation means there is money to be made. The recipe niche is so huge that it
won’t be affected by saturation. Look at the book store, there are recipe books every
where! So, there is place for more recipes books. Don’t forget, you are selling to many
other countries around the world. The market for this niche is unlimited.
Selecting A Profitable Recipe Niche
How to find profitable niche keywords for easy ranking
Since we are writing recipe books, we are looking at the main category of Cookbooks,
Food and Wine. Under this category, there are many other smaller sub-categories.
Click on the sub-category you are interest in, if the top 3 books has a best seller ranking of
#20000 or less, the niche is good to go. The lower the ranking the better.
In the image above, the book is selling extremely well, ranking #1100 in the top 100 best
selling books in the Kindle store. Notice the sub-categories this book are ranking in.
Those are profitable too.
Decide on the sub-category you want to work on, you can now drill down further, to a
niche within that sub-category. Now, repeat the process above, look at the top 3 books
within the niche, and look at the ranking. Anything less than #50,000 is good to go.
Once you found your winning niche, now it’s time to do keyword research.
Searching For Profitable Keywords
Now that you have found your winning niche, next we have to find profitable keywords.
Why are keywords important? Picking the right keywords will help buyers find your
book. We will be using these keywords in our title, sub-title, description, and tags.
Use Amazon search tool to start your research in the Kindle store. Simply type in the niche
you want to work with. Let’s say “vegetarian”. This keyword has a whooping 5000 plus
books in the market. This keyword is too competitive. Now you can see Amazon is
suggesting popular keywords with the main keyword “vegetarian” that are being searched
for. This is a great way to get more targeted keyword ideas. The best keyword is one
that has many searches but not over competitive in the first page results.
To get even more keywords, you can start typing letters a, b, c, d, e, f, g etc to get more
Let’s try with “c”… Type in “vegetarian”, followed by the letter ‘c’, you can now see these
interesting ideas here:
I like “vegetarian crockpot recipes”, let’s check out on Amazon and take a look at the
results, there’s only 164 books! Ok, this is a good sign, not many competition here.
Now click the top few books in the results, look at their Best Seller Rank, are they selling?
Click on the 3 top results and scroll down to look at its Amazon Best Seller Rank (BSR).
If they are ranking at less than #20000, it’s good to go.
The top few books on the page rank over #100,000 as shown below. This is not a good
sign. The books here are not selling well.
Now, let’s try with the letter ‘d’, here’s what Amazon suggests:
I like the “vegetarian diet”. Take a look at the books listed on the first page. Check out
their rankings. I found this book titled “Vegetarian: 365 Days of Vegetarian Recipes” has a
very impressive ranking of #6571 with only 4 reviews!
So we know this is a money keyword. We want to make sure this keyword is not too
difficult to rank. Let’s check out the last book in the first page results. This is what I found:
The ranking of this book is over #500,000. We are now confident that we can easily rank
on the first page for the keyword “vegetarian diet”. In fact, if the last book ranks over
#100,000, it’s good. Now you know you have a winning keyword, you can now go to the
next step.
Note: Amazon best seller rank is an estimated indication of the amount of sales the
book is getting. For details, please refer here:
Let’s recap:
When you type in your keyword, here are the questions to ask yourself:
1. Is this keyword too competitive?
Check the number of books available in this niche, if it is more then 2000, try a different
2. Is the keyword profitable?
Check the first 3 books, what is their best seller rank? If they are less than #20000, this is
good. The lower the rank, the better. If you see a rank of less than #5000, you found gold.
3. Can your book get on the first page?
Take a look at the last book in the first page results, if it ranks less than #20000, it is
probably different to compete. Check out the reviews too, if most of the books have tons of
reviews, it is probably difficult to compete too.
Kindle Recipe Books Creation
Creating a Kindle recipe book is not difficult, nor time consuming. Depending on your
preference, you can choose one of these methods to create your Kindle cookbooks.
Method 1: Create The Recipes Yourself
This works great if you are passionate in your cooking. If you love cooking, simply note
down the measurement and ingredients for your dish. Give some simple instructions and
you are good to go.
Alternatively, you can source recipes from your family and friends. Do you have a
traditional family recipes of some sort? That would be a great place to start. Many people
love to learn about traditional recipes. You can even post in popular recipe forums and ask
for recipes, you’ll be surprise at the response. Most are very willing to share their recipes.
If I am using other people recipes, do ask for permission if they allow you to publish their
recipes. I like to give them the credit for their contribution in the book.
Method 2: Rewriting Free Recipes
According to the US copyright law, measurements and ingredients in recipes are not
copyrighted. Only the details, illustration, introduction is copyrighted. You can read
more about recipes copyright law here:
All the questions on copyright are answered in that page. It includes a link to the US
copyright law as well.
So what does this mean for us? This is great! You have endless recipes to create kindle
books and profit from it! However, we have to use the information the right way.
Remember, we cannot just copy and paste as Amazon does not allow materials that can be
found free on the internet. So we have to be smart in using these free recipes.
This is what I do.
After deciding on a niche. I will start searching on the internet for free recipes sites. The
one I mentioned above is a great site. I use it a lot. Another great
sites are and I usually compile 30-50 quality recipes for my
niche. I will then change the name of the dish, if possible. If I am familiar with the recipe,
I may want to add my own special ingredient to it. I will also rewrite the cooking
To make the recipes unique, I add a few sentences before the actual recipe to introduce the
dish and many add some interesting facts to it. If you are not familiar with the recipes, just
google the dish and get some interesting facts about it. For example, talk about where the
recipe originated from, what is the special ingredient in that recipe and so on. I sometimes
even talk about health benefits of the dishes as I write a lot on healthy recipes. People just
love those little nuggets about the dish.
Another option is adding a whole chapter of introduction of the recipe niche. For example,
if you are writing about “Authentic Italian Pasta Recipes”, you can add an introduction
about the various type of pastas, providing details names, shapes and cooking methods for
pasta with nice free images such as below. It’s very easy to write it yourself or outsource
for cheap.
Method 3: Outsourcing
If compiling and rewriting sound like a lot of work for you, outsource it! You can easily
find recipes writers from sites such as Fiverr, Elance, Freelancer and Odesk.
What About Images?
You do not need to include images in a recipe book but it is recommended. I have seen
many kindle recipe books that do not have even a single image and yet they are selling
Here are some options to obtain images for your book:
– Take the picture yourself – you can create the dish, and take a picture yourself.
– Source images from public domain and royalty free sites. Pixabay has many great
images and all of them are free to use. Flickr has a lot of great food images too.
However, only use the images with creative commons license as show below:
– Purchased from Fiverr gigs that provides royalty free pictures, such as this one
below. If you are new to Fiverr, simply go to and do a search for “stock
photos”, when the results are displayed, click to sort results by High Rating, to get
the best quality gigs. Make sure you read the reviews to check on the seller’s
– Subscribe to stock photo sites such as and You
can download images from both of these sites for as low as $1.
– Do take note that you are not using too many images in your book. The more
images you use, the bigger your book file will be, and Amazon will be charge you
more delivery fee, this means less profit for you. If you are using
UltimateEbookCreator, you can now optimize the size of your images easily
without compromising the quality. More details in the next section.
Publishing Your Kindle Recipe Books
For many new Kindle publishers, getting the right format to look good on Kindle is a great
challenge. I started with using the free Open Office to write my Kindle books. I typed out
my recipes as a normal documents. After publishing on kindle, I started getting bad
reviews and refunds from buyers. To my horror, I realized that the formatting and
alignment were completely out when the book is read on a Kindle. Moreover the images
were totally distorted.
I then started looking for options on the internet. There are many tools, both paid and free,
that can do the job. However, I found that most of the tools are not user friendly, has
limited functions and difficult to learn. After a long long search, I finally found the perfect
software to do the job.
Ultimate Ebook Creator
This is a great software that can create ebooks easily in the format that display beautifully
on a Kindle. It has a built in WYSIWYG so you can create your book right in the software.
There is a small learning curve, but the product creator has created very detail video
tutorials which includes a lot of tips and tricks on using the software to create many
different types of kindle books such as quiz books, game books, picture books etc. The
stuff you can do with this software is amazing! You can easily create different styles and
insert images seamlessly with this software.
Pro Tip 1 : I love most is this, you can easily reuse the recipes to create a different kindle
recipe book! For example, you have written a book on chicken recipes, which include
fried chicken, chicken stew, slow cooker chicken, chicken soup, etc. Then, you can easily
take the chicken stew recipes from this book and combine with other stew recipes (beef
stew, vegetable stew etc) and create a new recipe book titled “Healthy Stew Recipes for the
Whole Family”. I find this hack really speeds up my work creating many different
compilation of recipes.
Pro Tip 2: One problem I face when creating a cookbook is the huge size of the mobi file
due to many images that accompany the recipes. Huge files have 2 main disadvantages:
Amazon Kindle charges higher delivery fee for bigger files and it decreases user’s
experience when downloading and reading your book. UltimateEbookCreator has a
solution for this problem. Before you have completed your book, this cool software has
the ability to optimize the images without reducing the quality. I have cookbooks which
have files as big as 20MB and with this software, the file can be reduced to 3 MB with
only one click. I do not have to reduce the images size one by one. This is a huge time
saver and money saver as you save on delivery fee. This is done without compromising
the image quality. I do not know any other software which has this cool function.
The product creator gives impressive support too. He usually replies emails within a day.
If you plan to create Kindle books for the long run, do consider getting this tool. The price
pays back itself many times over. Other then Kindle, this software provide format
conversion as well the right format to publish on other platform such as Smashwords and
Lulu. If you do want to give this software a try, I appreciate if you use my affiliate link:
Click here to view the training videos and learn more about Ultimate Ebook Creator.
Alternatively, if you prefer to save time and not bother to learn about formatting, Fiverr
have some really great gigs for formatting Kindle books, such as this one:
There are many gigs doing formatting for Kindle books. Simply sort the gigs by High
Ratings to get quality gigs. There are many sellers who are doing sub-par work, so do your
due diligence.
Design Your Kindle Book Cover
Your cover is the first contact with your potential buyers. A clean and attractive cover
with a mouth watering, delicious food image works best. Do some research on the type of
food images that attract your target market. You can browse through the best selling books
in your niche and study their cover. Note what stands out. Use an image similar to it.
There are 2 options when it comes to designing your cover – you can design it yourself or
outsource it.
You do not need super technical designing skill to make a simple and attractive cover. For
a start, Kindle provides a free cover creator for you when you upload your book.
Personally I started with using this free tool. Simply choose the layout you like, add title ,
subtitle and author name, choose the color theme, click ‘create’ and you are good to go.
There is also another free tool which I use, This website provides
tools to design various type of images such as posters, covers, Facebook covers, twitter
covers and so on. They offer plenty of free images you can use, you can upload your own
images as well. If you have used a good image inside your recipe book, simply it as your
cover. You can use an image as background, add the title and author name, and you have a
cover for your book.
If you rather outsource, check out the many kindle cover gigs over at
Publishing Your Recipe Book on Kindle
After your have completed writing, formatting and proof reading your book, you are ready
to upload to your Kindle account now. If you are not a Kindle publisher yet, you can sign
up free here:
Briefly, here are the steps to upload your book to Kindle:
1. Click on “Add New Title”
2. Fill in your book title and subtitle. Try to use your main keyword here. Eg.
“Vegetarian Diet: 101 Delicious Vegetarian Recipes For Weight Loss”
3. Next, fill in book description. Here is where you sell your book. Tell your buyers
what you are offering. Use your main and related keywords here. Do not stuff
your keywords, but use them within your description. Check out the top selling
books in your niche and model the way they write their copy.
4. Book contributors. Add your name/pen name as the author. If you have a
contributor for your recipes, add their names here.
5. Language – English
6. Verify your publishing rights – choose the option “This is not a public domain
work and I hold the necessary publishing rights. “
7. Categories. You are allowed to choose only 2 categories. You will be looking as
the Cooking categories and choose the most relevant sub-category or niche
8. Search keywords – here is where you add your main keywords and all related
keywords from your earlier research. You are allowed up to a maximum of 7
9. Book release option – choose to release your book now
10. Book cover. You can upload your cover or create a cover using this free tool
11. Next, choose “Do not enable digital rights management”. You want more people
to download or borrow your book. Then click “Browse” to start uploading your
content file. This will take a few minutes. After uploading, check how your book
appears on a kindle using the online previewer tool. Make changes if necessary.
12. Now you are ready to price your book. I usually starts with $0.99 to encourage
downloads and reviews. Once you get some reviews, you want to increase the
price to $2.99 or more to take advantage of the 70% royalty. Which price point is
best for your book? You can easily test a few price point, and Kindle will tell you
what price is the most profitable.
This is very cool. From the chart above, the most profitable price is $4.99. I used
to price most of my books at $0.99. I have more downloads but less overall profits.
However, once I start pricing the books with a higher price point, my profits
13. Finally, if you have a physical version of your kindle book, you may want to
choose it in Kindle Match book program. Otherwise, you can leave this blank.
Choose “allow lending for this book”. Amazon will still pay you if someone
borrows your book. Lending makes up of around 20% of my royalty.
14. Lastly, tick box to agree with Kdp terms and conditions and click “Save and
Publish”. Now your book will be under review and will be live in 12 hours once
Amazon approves it.
Set Up Your Automated Kindle Cookbook
Sales Machine
Personally, I prefer to spend my time create more products than spending time on
marketing. I prefer to set up marketing funnels once and let profits roll in month after
month. I do not like to spend time posting on Facebook, Twitter, and other social
platforms. I do not even have an Author Central set up. But this is just me. If you are
already doing social marketing, forum posting, submitting to free books sites, please
continue to do so. What I am sharing below is just what I do.
Step 1: Create a series of cookbooks
Why a series? You can easily create a cross promotion with a series of cookbooks related
to a similar theme. When the buyer buys one of your book, you can sell your other books
in your series to the same buyer.
So what do I mean by the same theme? Let’s say your niche is Vegetarian recipes. You
create your cookbook titled, “Healthy and Delicious Vegetarian Burgers”, do you think the
same buyer would be interested in vegetarian soups, vegetarian appetizers, vegetarian
sandwiches, vegetarian curry, vegetarian rice, vegetarian spaghetti, vegetarian recipes for
kids, vegetarian recipes for dinner, vegetarian cake recipes, vegetarian recipes for the
whole family, Indian vegetarian recipes, Chinese vegetarian recipes, vegetarian recipes for
slimming, vegetarian recipes for diabetics and so on. Can you see how easy it is to create a
series of vegetarian recipe books?
If you are using the Ultimate Ebook Creator software, you can easily create the books
above as many of the recipes overlap with each other. (of course, do not go overboard
with using duplicated recipes for different books as many of your customers may be
repeated buyers.) By the way, vegetarian and vegan recipes are HOT!!! The cookbooks I
listed above are hot money makers!
Another option is to create a series of cookbooks to address a certain health condition. For
example, you can create a series of books for slimming, such as Fat Free Salad Recipes,
Low Fat Dessert Recipes, Juicing Recipes for Weight Loss, Sugar Free Chocolate Recipes,
Healthy Fat Free Burgers and Sandwiches Recipes and so on. I hope you can see the
potential here. You’ll have a list of buyers who want to lose weight, think about the
variety of other slimming products you can sell to them!
After you have all your recipe books done, you want to list all your books in the series at
the end of each cook book. Please refer to the recipe book template if you need a sample.
Step 2: Create a Freebie Related to Your Cookbooks
Now, you want to build your own customer list as well as people who are interested but
have not bought your book. This step is crucial as you want to have your own buyers’ list
so that you can sell to them again and again. Amazon Kindle does not share their
customers’ details with you. After the customers buy from you once, you lose them forever
if you do not capture their contact details.
Do not be put off by this process. It is easier than you thought. In fact, getting potential
buyers to opt-in in the cookbook/recipe niche is much easier then other niches.
Start by creating a free cookbook to entice your buyers/visitors to sign up for your list.
Creating a free cookbook is super easy. Remember we are not publishing this free book on
Kindle, so we can use our good ol’ PLR recipes! You do not even need to edit or rewrite
the PLR recipes. Simply create an attractive cover, and you are set! Just bear in mind that
your book has to be in the same niche as your series of cookbook. For example, if you are
doing the vegetarian niche, your freebie can be “All Time Favorite Vegetarian Gluten Free
If you are really lazy, simply offer an interesting Youtube video as a hook to get
subscribers to give you their email. Take a look at this example: Sample Opt-in Page
It took me only 10 minutes to find the video on Youtube and build the page.
Step 3 : Setting up Your Opt-in Page
An opt-in page (or squeeze page) is the page where you convince your visitor to give you
their contact information in exchange with your free cookbook. You probably have seen
these pages everywhere and opted in many of them. If you are familiar with opt-in pages,
you can skip the rest of this section and proceed to Step 4.
There are many ways to set up opt-in pages. You need to research the options and decide
what works best for you. I started with using free WordPress squeeze page plugin to build
my first opt-in page. I am not a technical person, and it took me half a day to set the page
right. I would not recommend free squeeze page plugins as a lot of them are buggy and not
supported by the creator. If you are really into WordPress plugins, you can check out
FunnelKit. I have bought and used it and it does a decent job.
If you rather not mess with WordPress like me, then you may want to check out this new,
easy landing page builder . Similar page builder sites like this
come with a monthly fee. You can build unlimited pages and hosting for only a one time
payment of $29.95 (special early bird price)
They have extensive tutorial videos and their support is first class. Here are some sample
pages which only took me minutes to build:
Sample 1
Sample 2
Sample 3
If you like what you see, do give LandingPageMonkey a try and take advantage of their
early bird special offer. Similar competitors charges $29 to $69 monthly. So this is really
a great deal. Click here to watch a demo video of Landing Page Monkey page builder.
What should you write in your opt-in page?
First, you must have an attractive headline. Then tell your visitors what you are offering in
your free cookbook/video. If you need help in coming up with an irresistible headline, you
can use this free tool here:
Simply key in your offer benefits, you should get some really cool ideas in creating an
attention grabbing headline.
You can list a few main benefits of downloading your cookbook. Alternatively, list some
best recipes your book offers. Add a cover image for your free cookbook. I usually ask
for subscribers’ emails only. You want to make it as easy as possible for the subscriber to
Step 4 : Set up Autoresponder Emails
To build a list, you need an autoresponder to automate sending emails to your subscribers.
As your list is your long term asset, you want to invest in a established autoresponder and
avoid using free ones. There are many paid autoresponders in the market with Aweber,
GetResponse and MailChimp as the main big players. All these companies have good
reputation and service. It is only a matter of personal preference. If you are just starting
out, I would suggest you to go with MailChimp. You get to use their service for free up to
2000 subscribers and 12000 emails. If you really want to go for a free autoresponder, do
check out Listwire.
What to write to your subscribers
The first email is the welcome email to thank your subscriber for requesting the free
cookbook and make sure they can download the book without problems. Let them know
that you will be sending them free recipes and cooking tips in the coming emails.
For the first 2 weeks, you can send them emails every day. Just pick a recipe from your
cookbook and followed by a link to buy your book. I would suggest to give them your
best recipes for free to entice them to buy your Kindle cookbooks.
After the first 2 weeks, I will send follow up emails every 2 days. In this emails, I can give
some cooking tips and promote related Amazon products that will help in their cooking.
For example, if you are giving them your free Italian pasta recipe, recommend a good
pasta maker using your Amazon affiliate links in your email. You can also promote other
related products from Clickbank or other affiliate networks. If you publish any new kindle
cookbooks, email your list about it. Once you get those subscribers on your list, the sky is
the limit.
So how many emails should you write? The more emails you write, the more money you
will make. The great about this is you only do this once and the autoresponder will do the
rest for you.
Step 5 : Promote Your Sales Funnel
Now that you have an opt-in page set up, with emails all loaded in your autoresponder, you
can now start promoting your opt-in page and start building your list.
For a start, place your opt-in page link in all your Kindle books. Place the link in the first
few pages of your book, preferably after the title page, where it is visible to those who are
browsing your book using the kindle “Look Inside” feature. Below is a sample of what
you can write:
Click here the link to download now:
Limited Copies Only!
A bright colored and attractive cover image attracts visitors to click on your link. As show
above, I usually spell out the URL of the opt-in page as some older version of Kindles may
not display links properly. If that is the case, the visitor can still type out the link to visit
my opt-in page.
After your kindle book is live, you can now start promoting it. Make sure you your books
is listed under Kindle Select to use their free book promotion feature. I usually start
pricing my books at $2.99 or more to take advantage of the 70% royalty. Then promote
your book for free for 3 days, and 2 more days in the following week. I find that listing
my book at the higher price range gets more downloads that listing my book at $0.99
because readers think that they are getting a better deal. It is easy to get hundreds of
downloads for a recipe book especially in popular niches.
If your opt-in page is set up right, you should see loads of subscribers getting on your list.
Expanding Your Cookbook Empire Outside Amazon Kindle
Amazon Kindle, although it is the biggest, is not the only marketplace for self publishers.
There are other publishing platform which are quickly expanding, such as Draft2Digital,
and Smashwords, which distribute to popular publishers such as Apple, Kobo, Scribd,
Oyster and more.
When you first publish on Kindle, you want to enroll in KDP select to promote your books.
Once you choose KdpSelect, your book is not allowed to publish in other platforms for 90
days. Once your book is selling well, you may want to discontinue KdpSelect and publish
in other platforms. With the Ultimate Ebook Creator software, you can easily export your
book in different formats for these platforms without further work.
Let’s Recap:
Here are the steps to publishing your first series of successful Kindle recipe books:
1. Find a profitable recipe niche and keywords
2. Create your recipe books – decide if you want to:
– write it yourself,
– compile free recipes on the internet and outsource the rewriting
3. Create a free cookbook in your niche to be given away. Use PLR or resell rights
4. Create your opt-in page. Offer your free cookbook in exchange for subscriber’s
5. Write your promotional emails, offer free recipes and cooking tips.
6. Promote your opt-in page:
– Place opt-in page links in all your Kindle books.
– Use kindle free book promotion feature spread over 2 weeks to get as many
downloads as possible.
7. Start creating your next cookbook series and watch your profits roll in month after
month. 🙂
I have included a Resource file . If you have questions, please feel free to contact me : I’ll be happy to answer your questions.
To your Kindle publishing success,
Audrey Ly

Amazon Kindle Profits

Amazon Kindle Profits
Amazon Kindle Profits 2014
The Legal Stuff!
Amazon Kindle Profits 2014
Amazon Kindle Profits!
Jimmy James!
Social Media / Mobile Marketing Consultant!
Be sure to join the IMSocial family for FREE Weekly SMM training!
Click Here —>
Amazon Kindle Profits 2014
Introduction !
Amazon is known to be the most popular online retails store in the
world. There are thousands of people who shop there on a daily basis
purchasing the items they need. Amazon has made a lot of people’s
shopping experience a lot easier. By just clicking the mouse of your
computer, you can get the item you ordered right in front of your
doorsteps in a matter of few days. !
Though Amazon is known all over the world, only few people are
aware of the opportunities Amazon gives to people to earn money
from the comfort of their own home. When you tell someone that you
can easily earn big money from Amazon more than just selling random
Amazon Kindle Profits 2014
stuff, don’t be surprised if they laugh at you. Not many people are
aware that aside from selling stuff on Amazon, there are other various
ways to profit from this site. And the good thing is that these different
ways of earning money through this site are not really complicated to
understand. What you just need is dedication, time, and maybe a
startup capital to use as an investment.!
Who Am I?! !
Hi I’m Jimmy James, New Media Entrepreneur / Social Media / Mobile
Marketing Expert and most importantly a normal guy… like YOU!!
My passions lie in helping fellow entrepreneurs like yourself with growing
your business, Internet marketing, entrepreneurship, Social Media / Mobile
Marketing Strategies and just making good ol’money online.!
I have a lot of passion and energy. and love to surround myself with others
who share similar values, visions and aspirations.!
My personality is constantly energetic and comical, with a seriously focused
agenda when it comes to business.!
NOW ON TO YOUR Success!!
Jimmy James
Amazon Kindle Profits 2014
In this report, you will learn 6 easy to do steps on how you can earn
and make money on Amazon Kindle, easily! !
Publish And Sell eBooks !
Selling eBooks online is not only about earning quick bucks, through
this you are able to share knowledge that one can benefit from in the
But not every good writer or knowledgeable professional can be a
good author. This is for the reason that they don’t have a proper
platform to publicize their work. !
In addition, they do not have resources to market their books among
target readers. But thanks to Amazon, these problems can be solved.
Amazon is absolutely one of the best and biggest platforms for buying
and selling of eBooks.!
If you’re good in a particular computer language or if you have reliable
and practical tips on losing weight, then share your knowledge in the
form of eBook and earn money from it. !
You don’t need to find a publishing company and go through long
process for your book to be published. With Amazon, everything is
now more convenient than ever!!
Amazon Kindle Profits 2014
When selling eBook on Amazon, you can earn 70% royalty for every
purchase if you are selling your ebook for $2.99 or above, while you
can earn 35% royalty for every purchase when you sell your ebooks
for $2.98 or below. !
As the owner of the books, International Standard Book Number or
ISBN number is needed. ISBN number is important for you to sell
eBooks on Amazon. !
ISBN is a unique code selected to every ebook being published. The
regular cost of registering an ISBN number for your eBook is $100, but
you are able to get huge discounts when you order 10 or more ISBN
Now, Let’s get Started!…!
Amazon Kindle Profits 2014
Step 1 – Researching your eBook Idea!
There are many ways to that will help you to come up with ideas for
your eBooks.!
I like to start by looking at trending markets, Amazons Bestsellers,
what’s hot or not thru social media and even ask myself – what are
peoples desires/ passions?!
Now, another great method to help research eBooks is to use
Amazon’s search,… Yes their search bar.!
By putting in letter’s, phrases “how to…”. Amazon search feature will
automatically show you terms that “people are already searching for”.!
Amazon Kindle Profits 2014
Step 2 – Create a Title / eBook Cover!
Now it’s time to figure out a title for your ebook, when thinking of titles
make sure they are compelling, descriptive, has benefits in it, and
really grabs attention.!
Be sure to look at other ebooks within your desired niche, try and see
what other are not doing and make yours better. This will help you in
the long run and stand out from the crowd.!
Here are a few bad and good examples for titles -!
Bad : !
• The Health Book!
• Vegan Cooking!
Good: !
• The Health : The Complete Guide To a Healthier, Happier You!!
• Vegan Life : 101 Quick easy to do vegan meals to help you gain
…You get the Idea!!
Once you are happy with the title of your ebook, you will need to
design or hire somebody to design and cover for your ebook.!
But don’t worry if your not a artist or good with graphics programs like
photoshop or Gimp. (Free)!
You can outsource it for as little as $5 on – a global online
marketplace offering tasks and services, referred to as ‘gigs’ beginning
at a cost of $5 per job performed.!
Amazon Kindle Profits 2014
Great place to find kindle cover gigs, just search for “kindle covers”, as
list of gigs will appear. Now click on top sellers and read their reviews
to see which one best fits your needs.!
Amazon Kindle Profits 2014
But if you are an artist and love to design your own ebook covers,
check out – Create ebook and software box
covers for your products. For Free and Paid Options ($4.95 per
CoverFactory delivers 3D Ebooks and Box covers with only a few
clicks. Create virtual boxes for software and eBook covers by following
few simple steps and get beautiful professional-quality results with
Amazon Kindle Profits 2014
Step 3 – Writing your eBook / Outsourcing your eBook!
Now you might be a writer and have a ton of content ready to go, own
a blog that you want to turn into a eBook or you might be just like me
and not so much… thats ok!!
There are a few place online where you can get your book outsource
for really cheap. How cheap? I get books made for as little as $25-35.!
Some of my favourite places to go is and !
Find and Hire the top eBooks Editors or browse through the top eBooks
jobs in demand !
Amazon Kindle Profits 2014
Both these online resources are great places where you can find
hundreds of content writers (Ghostwriters).!
What are Ghostwriters?!
A ghostwriter is a writer who writes books, articles, stories, reports, or
other texts that are officially credited to another person.!
Amazon Kindle Profits 2014
These “Ghostwriters” will write your content for you based on dollars
per word! …Simple! !
Example: $6 @ 1000 words!
When I look for writers I put out an ad / Job posting looking for writers
that are good at writing in various niches, are efficient and use only
100% original content. !
Sample Ad: !
Hi I’m currently looking to hire a couple of “Good” writers to write a
few, 100% original content, kindle formatted stories for me. !
Amazon Kindle Profits 2014
Step 4 – Set up your KDP Account!
Now your book should ready to upload on the Kindle book store. Go to!
Be sure to sign up !
You Should now be in your dashboard, here is where you are going to
“click” on BookShelf. . Then “click” on add a new title and then follow
the instructions for your eBook.!
Amazon Kindle Profits 2014
Next, you’ll need to fill in the – ebook name, ebook contributors, ebook
description, verify your publishing rights, add categories and
keywords, upload your cover, and upload your Kindle ebook file. !
…It’s really straight forward!!
Tip- Standout from the crowd – Descriptions are a great way to
stand out and use keywords. Amazon allows up to 4000
characters for the description of your book.!
Here is an example of a recent eBook description of a recent book I
did…If you noticed I didn’t use the full potential of characters :!
Once you have finished the description for your ebook, you’ be then to
upload your cover and your ebook.!
* Note; When you upload your ebook file – Amazon will analyze
and check the ebook for error and spelling mistakes.!
If you ebook is not formatted right, Amazon will let you know!!
Amazon Kindle Profits 2014
Now it’s time to preview your ebook!!
Just click on “Preview Book” – Amazon will then ask you what device
you want to read the ebook with. !
If you don’t already have an e-reader device. Amazon will give you an
option to open the ebook in a kindle reader in the cloud.!
(This way your able to read the ebook on your desktop)!
Be sure to look thru you ebook and make sure that the ebook is clear,
concise and looks good in the kindle format.!
Tip – Kindle ebook formatting = Justify all text, add in tittles /
subtitles, put in page breaks and save as .epub
Amazon Kindle Profits 2014
Next, KDP will ask you to verify your publishing territories and to
choose your royalty.!
…This is how you get paid! !
First!, We want to verify our publishing territories, click on worldwide
rights- all territories.!
This will ensure that anyone around the world can buy your eBook!
Amazon Kindle Profits 2014
Time to set the price for your ebook and the royalty percentage you’ll
receive. !
Also make sure you have checked ALL the countries, .com, .In,,
.de and so on. This again will ensure that you get paid from each
country your ebook is bought from.
Amazon Kindle Profits 2014
TIP: Usually I tend to set my ebook price at .99 with a 35% payout
in the beginning to help get reviews and boast the ebook up.
Once then, I set it at 2.99 with a 70% payout.!
Finally, you get to “Save and Publish” your eBook.Your eBook will be
live on Amazon and for sale within 24 hours!!
Step 5 – Reviews!
When it comes to reviews, everyone gets the fact that more reviews
(testimonials) you have the more credible you / product / brand is.!
This is the same for your eBooks, the more reviews your eBook gets
the more likely people will buy it.!
The more people that buy and review your Kindle book, the higher the
ranking will be for your eBook.!
Amazon has 2 types of reviews – Verified / Unverified.!
…What does that mean? !
A verified review means someone actually bought or downloaded your
Kindle eBook, then posted a review. !
*If a review is verified, it will say “Amazon Verified Purchase” beside it.!
unverified means that someone DID NOT purchase or download the
eBook and left a review. !
Amazon Kindle Profits 2014
Tip- Remember if your eBook is crappy, people will give you bad
review and this in turn will hurt your sales. !
Amazon Kindle Profits 2014
Step 6 – Marketing your eBook!
There are many free ways to promote your eBook online, and I also
suggest you to get creative with your eBook and marketing it!!
Amazon also has a few services that will allow you market as well.
Example :!
When you publish your eBook, you have an option to enroll your book
in the KDP Select Program. KDP Select is a program that Amazon
offers that allows you to take advantage of a Free Promotion for your
Kindle eBook.!
With KDP Select, you can offer your eBook for Free for a total of 5
Amazon will list your eBook in the Free Books section of their website
and help you promote your eBook.!
Another great way to get your eBook out the is to submit Your Kindle
eBook To Websites.!
There are a ton of websites out there that you can submit your Kindle
eBook to for free. !
Example: GoodReads and LibraryThing!
Amazon Kindle Profits 2014
Finally, Social media …like Facebook, you can find groups, like pages
and even run targeted ads to people love your niche type eBooks.!
So for example if you wrote a ebook about making money, you could
go to Facebook and search ;!
Then you could join various groups, MAKE FRIENDS and ask / share
for eBook.!
* I Recommend you DON’t SPAM!
So there you have it, a easy to do, step by step guide to help you
create a Kindle empire and make residual Kindle Profits!!
Amazon Kindle Profits 2014
Kindle Direct Publishing – – Amazon’s
Kindle Direct Publishing (KDP) is a fast, easy and free way for authors
and publishers to keep control and publish their books worldwide on
the Kindle.!
Kindle Author Page – – Create
your Author Page and more. The Author Page on provides a handy place for customers to learn about
you. !
Fiverr – – Graphics, marketing, fun, and more
online services, on budget and on time.!
ODesk – – Find freelancers and freelance
jobs on oDesk – the world’s largest online workplace where savvy
businesses and professional freelancers go to work!!
PapyrusEditor: Create Ebooks – – Papyrus is a
simple online editor to create ebooks.You can edit the cover using a
simple drag and drop cover editor, import content from the web, or
create new.!
My eCover Maker – – Create ebook and
software box covers for your products. For Free and Paid Options
($4.95 per cover).!
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TO YOUR Success!!
Jimmy James
Amazon Kindle Profits 2014
Amazon Kindle Profits 2014

2015 KD Blueprint

2015 KD Blueprint
All right. Well, welcome to the 2015 Kindle Blueprint. I wan
t to kind of explain to you how this is going to work. OK? F
irst of all, thanks so much for picking up the 2015 Blueprin
t. It means a lot to me that you have place your trust in my
abilities. And I’m excited to share with you my big takeawa
ys from 2014 and my big plans for 2015.
So let me explain to you how this is going to work. OK? This
is not going to be something with a ton of spit and polish.
I want to give you real, raw, and relevant information inst
ead of having something that was fancily produced. So whethe
r you’re listening to this on audio or you’re watching the P
owerPoint – my map video, please understand, this is going t
o be like you and I in your favorite location having a drink
, alcoholic or not, you decide. It’s not going to dictate th
e information.
But I really just want to share with you what I learned in 2
014 and how I’m applying that in 2015 and how you can apply
it to your business. I learned a lot of tremendous and amazi
ng things that I want to share with you that I think are goi
ng to immediately benefit not only how you produce your cont
ent, how you promote it, how you stand out from the crowd, a
nd most importantly, how you scale it up to make whatever in
come level that you desire.
So again, welcome. Thank you so much for picking up the Blue
print and let’s get started. Now, if you’re brand new, if yo
u have no experience, you may be thinking, “Well Tim, why is
it that you are so excited about Kindle and why is it that
you continue to focus on Kindle year after year?”
Well, the reason I like Kindle is it has got a lot of things
going forward. The first thing is I can outsource a majorit
y of the work. When it comes to editing, when it comes to gr
aphic design, when it comes to formatting, when it comes to
promotion even, a majority of that stuff I can outsource and
have someone else do the work.
The other reason I like it is real simple. I get a 70% commi
ssion every time they sell a book for me. So if I sell a boo
k for $2.99, I get a lower two bucks a pop every single time
they sell one of my books. And as long as I do the initial
pumping promotion work, Amazon usually does a really good jo
b of promoting my book in the future. OK?
For me, I like the status of being a bestseller. I’m a two-t
ime bestselling author on Amazon with The Creativity Checkli
st and the 2kH Formula. It’s a status thing. It’s an ego thi
ng. It’s one of the things that when they put me in the grou
nd, they’ll say, “Bestselling author, Tim Castleman.” So I’m
super excited about that.
That is an absolute ego stroke to be able to say, “Oh, I’m a
bestselling author.” Conversely, even when I wasn’t a bests
elling author, it was still really cool to say I was an auth
or. Back when I decided years ago to quit my job, I remember
my mom was, “Well, what are you going to do with your life
and how’s this going to work and how is X and Y and Z going
to all pan out?” And basically, I just told her one day in a
fit of frustration, “Mom, I’m going to write a book.” And i
t suddenly changed everything. I went from, “That’s my son.
He quit his job. He’s going to do something on the internet,
” to, “Hey, that’s my son. He’s the author.” Like the halo c
ame down from the sky and seas parted. It was just a total n
ight and day reference.
And if you don’t believe me, do this. Next time you go out a
nd someone asks you what you do, don’t tell them what you do
. Don’t tell them whatever it is. Tell them, “Oh, I’m an aut
hor. Oh, I’m a writer.” And see the response that you get fr
om them. Everybody believes and I do believe that everybody
has got a book inside them. They just have to find the best
way to get it out and get in front of those people that need
ed the most. And that’s what I’m here to help you with. All
The other thing I like is you have the ability to scale up q
uickly depending on your niche, depending on what type of bo
oks you’re going after, depending on if you want to do it yo
urself or outsource it. You can scale up very, very rapidly.
At the height of it, I could produce a book every 7 to 14 d
ays if I was outsourcing it. It takes longer if I’m writing
it myself. But the fact of the matter is I’m only limited by
my budget and my imagination.
And the great thing is this, it has got a low risk, high rew
ard. Now, think about this. If you were going to do Facebook
ads and you’re going to do $20 a day like all my friends su
ggest that you do and even I suggest that you do, in 10 days
, you will have spent $200 dialing in that ad. It may be wor
king for you. It may not. You may have some sales. You may n
ot. You may have a list. You may not. But what you don’t hav
e is anything tangible for that 200 bucks. You probably can’
t source a physical product from Amazon for – to sell on Ama
zon for 200 bucks.
But for 200 bucks, you can get a well-written by English wri
ters a story up on Amazon, published, ready to go and probab
ly less than 200 bucks with the pleasure being the fact that
you have something now that you can use forever. You can us
e it for content on a blog. You can use it as PLR if you wan
t to down the line. You can use it as a lead generator. Ther
e are so many things you can do with an actual physical piec
e of content that you can’t do with paid advertising or you
can’t do while you’re trying to initially source out product
s to Amazon.
So, I really like Kindle because it has got low risk and it
has got high reward. For my bestselling books, they were sel
ling hundreds of copies a day and I wasn’t doing anything. A
ll Amazon was doing that. And the great news, Amazon takes c
are of everything for me. They take care of the promotion. O
nce I do the initial part right, they take care of the publi
cation. They take care of the refunds. They take care of tak
ing care of customers. They do all that great stuff for me.
And as a result, I don’t have to worry about that and I stil
l get the lion share of the money.
And you do have the ability to have passive income. Now, I w
ill tell you this. OK? In order to be successful on Amazon,
you have to be a regular and frequent publisher. That’s a wr
iter downer by the way. In order to be successful on Amazon,
you have to be a regular and frequent publisher. Every four
to six weeks, you need to be putting out new content of som
e kind. So don’t mistake easy for simple. And certainly, don
’t think, “Oh, I’m going to put one book up and I’m going to
just retire to St. Barts off of all that.” Because that’s n
ot going to happen.
What you need to do is be a regular producer of content and
once you get a system set up, it can be done extremely passi
vely. And OK, let’s just be real, if you’re like me and you
get overwhelmed sometimes with the other parts of life and y
ou want to be the “lazy”, that’s OK because you can still ma
ke passive income. On a few of my books, I haven’t touched t
hem in
months just because I’ve been busy with other projects. But
Amazon is still sending me checks month in, month out giving
me money because they have been publishing and promoting my
books for me.
All right. So, who am I and why should you be listening to m
e? Well, my name is Tim Castleman. If we haven’t had the ple
asure of meeting, welcome. It’s great to have you here. I’m
excited that you’re learning from me. I’m excited to share w
ith you what I’ve learned. I want to let you know why I’m an
expert on the subject. I’ve published 27 books over the las
t 14 months in five different niches.
Now, majority of these were outsourced. However, the two boo
ks that I have actually taken the time to write myself, and
by the way, each one took about 8 hours, so I spent about 16
hours total writing those books, The Creativity Checklist a
nd the 2kH Formula, they both went on to be Amazon bestselle
rs and my bestsellers to date, bringing in probably the lion
share of my income in 2014 and beyond with the self-publish
ing work. OK?
My goal in 2014 because I don’t want to over pressure myself
and say, ‘You know what? Can we bring a consistent four fig
ures per month on average?” and we are able to do that. So m
y scale in 2015 is to scale that up. My goal I should say in
2015 is to scale that up to five figures per month. And I’m
going to share with you my plan to do that exactly step-by-
step during our time together today.
So, I’ve written up a few books that have gone to be bestsel
lers. I published a bunch more that are consistent earners a
nd we went from four figures, now we’re going to five figure
s. So, let’s start at the very beginning which is the idea g
eneration process. This is probably one of my favorite thing
s to do is just sit down and come up with ideas.
Now, if you are a die-hard do-it-yourself for and it has got
to be something that you do then what I recommend is you do
the four square exercises. And what that is take a piece of
paper, fold it into four squares and on it, I want you to w
rite four main headlines, previous jobs, skills learned, hob
bies and interests, and people I know; jobs, skills, hobbies
and interests, people I know.
And then I want you to spend 15, 20 minutes filling out each
one of those sections and write down every single job that
you’ve had that you can remember. And then go job by job and
go, “OK, what skills did that particular job do for me? Wha
t skills did I learn because of that?” And then go down the
hobbies and interests. Maybe you like photography. Maybe you
like playing guitar. Maybe you like doing crazy diet experi
ments. Maybe you have a crazy hobby. Maybe you like to trave
l for really cheap. Maybe you like to go to Vegas and spend
as little money as possible and have this great time as poss
So, find out again, jobs, skills, hobbies and interests, and
then if you’re just like the most boring person in the worl
d and you don’t have any of that, think about all the cool a
nd exciting people you know or could easily get access to. I
mentioned this before but I have access to my family which
may not sound exciting at first but my mom started a busines
s in her 60s. I’m sure there are a lot of people at her age
or around her age that would like to know how she did that.
that’s something that we could cover and that’s something th
at we could definitely talk about. I know some people are pr
ofessional poker players. Again, that’s a cool topic.
And believe it or not, if you spend the time, if you spend 2
0, 30 minutes and you fill this form out, you’re going to be
shocked and amazed at how many people you know and how many
skills you have and how many abilities you have and how man
y hobbies and interests that would be interested in learning
And the thing that I want you to understand about idea gener
ation is it’s not – I’m not looking for a homerun here, OK?
I’m not looking for the guy that cured cancer although if yo
u have a book about that, I’m going to guess that will proba
bly do pretty well, I’m looking for the guy that has done so
mething that is important enough for me to give you $3. So w
henever you’re freaking out and you’re like, “Well Tim, this
isn’t going to like set mankind back a hundred years if we
publish this.” It’s like let me ask you a question. Would I
be willing to pay you $3? If a friend would be willing to pa
y you three bucks or the cost of like a crappy drink at a cr
appy bar, chances are, people are going to be interested to
know that information especially if it relates to diet, heal
th, financial, well-being, fitness, relationships or hot nic
he or trend in the markets, which is the next thing which ar
e hot topics and niches.
Now, I’m shooting this video in January 2015 and we just hav
e gone through the New Year’s resolutions. So, all the gyms
are full right now. Everybody is on their diet. Everyone is
doing everything they’re supposed to be doing for at least a
nother couple of weeks until they fall off the wagon and eve
ntually revert back to old behaviors except for you because
this year is going to be different. But for unfortunately a
majority of people, that’s what happens.
Well, if you can – if you know every single year there are g
oing to be people that want to get in shape, simplify their
life, get their finances under control, write a book, have a
better relationship with their family, get a new job, learn
a new skill or hobby. You know that’s going to happen every
single year. So if you can just set up your books to be aro
und a central topic that maybe gets brought up each and ever
y year, you’re going to have built-in traffic. Every single
year, you’re going to have – for instances, one of our books
is a thanksgiving cookbook. We do a book of thanksgiving re
cipes. That book sells tremendously well each and every year
because of the fact that it’s Thanksgiving. And we have bui
lt-in traffic each and every year.
So, if you would do books about resolutions or how to change
some area of your life and it’s something that people espec
ially during the month of January thinking about improving h
ow they could do better and better and better and better the
n you’ve got a built-in homerun.
Upcoming events, now this one I always look at when it comes
to like movies. So to give you a cliché one that has been b
eat to death, I’m just thinking about what I’m about to talk
about and the fact I said beat to death but everyone has he
ard of the book, the Fifty Shades of Grey. If you haven’t, i
t’s an erotica novel. It’s self-published. I think the perso
n like now owns an island. They’re so rich. It’s just ridicu
So the books came out, all these horny housewives read these
books. Well now, the movie is coming out. It’s actually com
ing out in one month. So if I knew that which you do now kno
that by the way, what I would be doing is how can I tap into
what’s already going on in the marketplace?
So here’s what’s going to happen. A lot of people are going
to go to Fifty Shades of Grey, see that then they’re going t
o go buy the book because they want to see if the book is be
tter than the movie. Then when they get done with that book,
they’re going to go, “Hey, you know what? I still want to r
ead similar style books. Well, I’ve already gone through all
the author’s books so now what are some secondary authors t
hat I could go through with or that I could read to fulfill
this need?” if you will.
So, always be looking at upcoming events. Find out is there
a major holiday coming up? Is there a major movie? Is there
a major trend? So last year was really like the Paleo or the
caveman diet seemed to be really huge. So this year, it wou
ld be interesting to see what the big diets or the big fitne
ss fads are in 2015. I actually read an article the other da
y that said in the fitness field, body weight exercises are
popular and are making a comeback where you do squats and pu
sh-ups and sit-ups. You don’t have to use fancy gym equipmen
t or whatever.
So if I knew that and I really believed that that’s what was
going to happen then what I would do is I would be producin
g books around that trend and it’s like, hey, if the Paleo d
iet is really awesome then you know what? Let’s do a book on
the Paleo diet. Let’s do a book on Paleo diet recipes. And
then you could even niche and go even more specific like wel
l, let’s do Paleo breakfast, Paleo dessert, Paleo dinners, P
aleo snacks. And you can really go down and be that niched-s
pecific. And if someone is hardcore about that diet just lik
e I have been in the past about slow carb or low carb diets,
it’s like, well, I’m going to get as many books as possible
to make myself as successful as possible.
And whenever you’re looking for success, you can do no bette
r than looking at the current bestsellers. Find out what is
already selling well and make sure it’s not something that’s
a fad, meaning not something that someone has just promoted
for one day and it’s selling well. But if you see the same
books over and over and over and over and over again on the
bestseller that means it has got sticking and longevity.
My book, The Creativity Checklist was a bestseller for 90 pl
us days. It’s number one in its category whereas my other bo
ok, the 2kH Formula, was a bestseller for about 45 days. The
difference being that The Creativity Checklist was wide. Me
aning, it has a wide net. It was like OK, anyone who wants t
o be creative should buy this book. Compare it to the 2kH Fo
rmula, which was just for writers and people who wanted to w
rite faster. So, that’s my recommendation when it comes to t
If all of this fails by the way, here’s a real simple one an
d I call it the self-improvement challenge, and that is, wha
t was your resolution 2015? Whatever it is, is there a way t
hat you can track that you can say, “Hey, listen. Here’s the
thing. I wanted to become a writer so I’m going to start a
blog and I’m going to talk about my process and I’m going to
share my discoveries and my struggles and my triumphs with
these people and I’m going to give them all of the knowledge
and skills and ability that I have so that they can benefit
from it as well.”
Just remember, what is someone willing to pay you $3 for and
you don’t have to be a bestselling John Grisham style write
r in order to have success. You can simply say, “Hey, I’m ju
st a few steps ahead of you and because of that, let me show
you the pitfalls you’re about to experience.” I would much
rather learn from someone that is just a few steps ahead of
me than from someone that’s at a complete and total top of t
he mountain.
All right. So continuing on, so now that you got all your id
eas, now we got to go into niche research. Now, I’m not goin
g to sit here and tell you that Amazon is not becoming sligh
tly more competitive. It is. Here is the thing. The bar is s
till so low that you can separate yourself from the competit
ion quickly and easily by doing just a few things.
The first thing is, I want you to start ratcheting down your
niche categories. So back in the day, it used to be well, f
ind a niche that has an Amazon bestseller ranking of 50,000
or below and you’ll be OK. Well now, with things being more
competitive, I want you to get even more stringent. So here’
s what we do now. If we can’t find let’s just say for instan
ce, we were going to do the Paleo. Let’s just stay with that
So Paleo diet, say we’re going to do that. If I can’t find t
hree books within the first 20 books in that Paleo category
that have an Amazon bestseller ranking of 20,000 or below, I
’m not interested in appearing in that niche because at 20,0
00 or below, you’re selling a few dozen copies per day.
And if – let’s just say you’re selling 12 copies a day at $2
a pop, you’re making 24, 25 bucks per day, which doesn’t so
und like a lot of money. But when you have three books doing
that, you’re making close to a hundred. And when you have m
ore, then of course you’re making more. And if you have that
homerun book that’s selling a couple of hundred copies or 5
0 to 75 copies per day, well then you’re making some real mo
So again, going back to the research part, let’s just say –
I was saying about getting a Paleo, I would go look in the P
aleo category and I will find books that have a bestseller r
anking of 20,000 or below. The next thing is just as importa
nt to me as books can be easily assembled or written by me.
So for me, easily assembled mean books that are 20,000 words
or less. I’m not trying to write the next Warren Peace. I d
on’t want to write the next Warren Peace. I don’t want to sp
end 9, 10, 12 months on a single book, put it out there and
then it flop. I’d much rather spend a few focused hours, day
s or weeks putting a book together, it not doing so well and
not having so much of my life invested in it.
So, I’m looking for quick books that I can put out, quick, q
uality books. Let me preface that. This isn’t pump and dump.
This isn’t just copy Wikipedia article and put it there. Th
is is none of that crap. It’s quick, quality books. Short in
duration but not short on quality or good information.
Another reason why, I’ll just be real honest with you, I go
with short books is this, we as human beings are getting bus
ier and people are finding it harder and harder to read. Ask
yourself this
question. How many years have you said to yourself, “You kno
w Tim, this will be the year …” you probably would not say T
im because you’re probably not talking to me and if you are,
you should probably talk to someone about that. But where y
ou said to yourself where you’re like, “Hey, I want to read
more this year. I want to read more.” And then next year, “D
ammit! I wanted to read more and I just couldn’t find the ti
I think the average American reads 12 pages, I think it’s a
month of books if that, and it may be even less than that, m
aybe 12 a year. So by having a short book, you can not only
produce them quicker but your end user gets through them. An
d because they get through them, they have the sense of acco
mplishment because they’re like, “Holy crap! I got through t
his book.” And they are better off to actually use the infor
mation provided inside of said book instead of just blowing
it off and relegating it to someday, which of course we all
know leads to nothing and never. All right?
So once – so I have decided, let’s just stick with the Paleo
example just because it’s simple and easy for people to und
erstand then I’m going to start taking over that niche. I’m
going to start my plan. So my plan whenever I enter a brand
new niche, when we did this all in 2014 and we’re going to c
ontinue it in 2015 is I want to commit to producing a minimu
m of three books in that specific niche. This is another rea
son why I want short books because I want books that can be
produced and published rapidly. I don’t want something that’
s going to take six months lead time for each and every book
And the reason why I want to do three is a couple of reasons
. One, it allows me to bundle those books up so I can actual
ly get four books out of them so that – or four listings on
Amazon so I have a better chance. But the real reason is thi
s, you’re going to make some mistakes every time that you pu
blish your books. Look, I published over 20 books, almost 30
books in five different niches. We still make minor mistake
s each and every time. We still learn each and every time th
at we do something. So don’t expect perfection because that’
s never going to happen. Just expect progress and try to get
better with each and every one.
So maybe, your title isn’t as great on the first book as it
is on the second so it doesn’t have the same hook as it norm
ally would. Maybe – who knows? Maybe someone got really mad
and left you a negative review and that kills your first boo
k sales right off the bat. These things unfortunately do hap
pen. But if you have three swings at the plate, you have a m
uch better chance of hitting something than you do of just t
aking one. So, commit to three books within a specific niche
So again, Paleo, I’m saying I’m going to do three books on P
aleo. Maybe I’ll do a Paleo dessert, a Paler dinner, a Paleo
lunch, a Paleo breakfast, whatever those type of books. Wha
t I’m not going to do is go to a Paleo one then one on like
coconut oil and one on proper shoe tying techniques or whate
ver. Not that there’s anything wrong with those books. If th
at’s you, feel free to do it. But for me, I want to keep it
in a specific niche because you want to build a name and a b
rand and a reputation in that specific niche.
So, with those five different niches that I talked about in
the beginning, what I was able to do was set up a pen name f
or each one of those authors along with a domain name for ea
ch one of
those authors so that if those books blew up, I was able to
keep – stay under that pen name and have that credibility.
The other reason I did it was if you use the same pen name f
or your kid’s books as you do your adult erotica books, chan
ces are you’re going to have some angry parents and really h
appy kids if you kind of screw that up. So what I would tell
you is a single niche, a single focus, a single name. That’
s a writer downer, a single niche, a single focus, and a sin
gle name.
And you can use pen names. Don’t make it overly complicated,
OK? I’ll go on Facebook and I’ll take the – if I’m writing
for a male pen name, I’ll find the first male. I’ll take his
first name then I’ll find the next person below them, take
their last name and that’s my writer. I’ll put them into Ama
zon. I’ll make sure nothing crazy comes up. And that way, I
can rank really easy for the name and that becomes my writer
. Don’t overcomplicate things. Don’t get it out of Ouija boa
rd and have sounds [0:29:20] [Phonetic] or anything. Just pi
ck a name. Go put it in Google, make sure it doesn’t come up
with anything horrific or anything popular.
For instance, if I came up with the accidental name of Tim F
erriss, probably not going to use that because Tim Ferriss i
s kind of badass and well-known and respected throughout the
community, right? So that’s the first thing, is I’m going t
o commit to producing three books in a specific niche.
Also again, 20,000 BSR, that’s bestseller ranking that’s on
Amazon. I want to find three books within the first 20 that
have an Amazon bestseller ranking of 20,000 or below. And th
en I want to find books that I can be successful that have a
word count of 20,000 or below. And trust me, that’s easy to
do. In fact, I have to go back and look. But I’m pretty sur
e all of my books are 20,000 or less words and a lot of them
are even smaller than that especially if you get into liker
recipe books, children’s books. You’re talking about less t
han a thousand words. OK?
Now, here is what I recommend. You don’t have to follow this
advice. But I’ve been pretty successful with it so maybe yo
u should. I enroll in KDP first. So I enroll all my books in
Amazon and I put them all in KDP for at least the first 90
days because here is the truth of the matter, if you can’t m
ake it work on Amazon, chances are you’re not going to be ab
le to make it somewhere else. OK? I mean that’s just the bot
tom line is that if you’re not going to make it work on Amaz
on, you’re not going to make it work anywhere else. And that
’s just my belief and that’s just kind of what I’ve seen.
So with KDP, that gives me access for free days. It gives me
access to countdown deals. It gives me access to Kindle Unl
imited. So I want to initially put them in KDP and see what
And then above all, if I could just implant one thing into y
our brain, it would be a regular content production schedule
. Amazon – this is how I equate it. Amazon is like your new
best friend. So you move into a new town. You meet this guy
named Bill. And Bill goes, “Hey man, I want to take you arou
nd and introduce you to everybody.” So over the next course
of a few days, weeks and months, he introduces you to his fr
iends until one day Bill looks at you and go, “Hey man, look
, I’ve introduced you to everybody I know. Best of luck to y
Well, unless you – Amazon is the same way. They’re going to
take your book and as long as it does well and sells well an
d has got good reviews and people are happy with it, they’re
going to keep pumping and promoting it to as many people as
possible. But after about 30 to 45 days, they’re going to g
o, “All right, dude. We’ve done everything we can. We’ve pus
hed it as hard as we can. Do you have something new that I c
an go back out and say, hey remember this guy? You liked him
so much. Well guess what? Now, he’s back and he’s got this.
” If the answer yes, they’re going to go, “Hurray! Let’s go
back on this world tour again.” If the answer is no, chances
are, Amazon is going to say, “OK. Well, let me know when yo
u do have something.”
OS the more regular and the more of a schedule you can produ
ce for content, the better it is. When I see anyone on Amazo
n doing well, doing bad, I mean anybody that’s really doing
well, I mean anybody at all that’s really, really, really do
ing well, they’re doing it because they’re producing on a re
gular schedule. They don’t have one book. They have ten book
s. And the guys are doing better have 20 and the guys that a
re doing better have 40 to 60. So please understand. This is
something that’s going to take on-going effort on your part
. You can scale it up to where you feel comfortable with.
And also understand, if you miss a little bit like I have wi
th my nonfiction books, I have not released my third book ye
t. It’s long overdue. I’m still making four figures a month
even though I screwed this up. So understand its importance
but don’t let it freak you out and paralyze you with an acti
Now, if you’re like me when I first got started, I like to h
ire outsourcers. I find – I learned a ton hiring 27 differen
t authors for the books that we’ve produced and I kind of wa
nt to share with you my big takeaways from that. I started o
ff the year using oDesk and then I quickly switched to Elanc
e. A lot of people on oDesk, they cracked down on erotica wr
iting which is funny because that’s where we’re getting a lo
t of our writers for. And I just found the quality of oDesk
kind of dropping off.
So, what we do now is we use Elance. I really enjoy using El
ance. It’s very similar to oDesk. You can sign up and go thr
ough that whole process. What I focused on now and again, th
is is different in the beginning of 2014 is I want US writer
s or US-speaking writers. I don’t want someone from a third
world country or someone where English isn’t a primary langu
age. And I just do that because I believe in my heart of hea
rts that the US writers, they understand the language, they
understand the lingo. I don’t have to explain to them. They
get to call for reference and they just write and speak and
talk naturally instead of being very forceful or being direc
tor or reading like a medical text.
And the good news is you can get US writers for about a penn
y per word in the fiction category. The more specific, the m
ore specialized, obviously, it’s going to cost you some more
cash. So, just kind of understand. But for basic, every day
good writers, it’s going to cost you about a penny per word
Now, here’s my hiring process I kind of want to share with y
ou. The first thing I do is I post the job description. I te
ll them exactly how many words I’m looking for. But a lot of
times, I will
create or I will buy plots and give them a plot and say, “He
y, this is what I want you to do with the plot.” So a lot of
times, I will do that.
But one of the things I always do is I include some type of
keyword trick where I basically say, “Thanks so much for you
r interest in writing this adult novella story. When you res
pond, please use the word “Red Dragon” in your first respons
e so I know you’re a human being and not a bot.” If they don
’t use those words, 95% of the time, I will eliminate them b
ecause one, they can’t follow direction and two, if you’re n
ot going to listen to what I need specifically enough to do
it how I asked now, chances are, after I gave you money, it’
s not going to get any better. All right?
So in addition to that, I will also ask for them to create a
piece of sample work. And if I’m not sure about sample work
or I’m not sure if they can write it, I will ask them, “Hey
, would you please write a little bit of the story? Could yo
u write the first chapter? Could you write the first couple
of paragraphs?” Whatever. And I will tell them, “Hey look, I
’ll pay you for it.” Don’t go cheap here. I know the thing i
s like, “Hey, I want you to do this 97 test and if you do th
is test then I might grace you with a job.” Don’t do that.
Instead what I want you to do is say, “Hey look, it’s betwee
n you and Bob. I’ll pay you both $20 each if you write it. A
nd figure it this way, you’re paying 20 bucks to find out th
e person you do want to hire and you’re also paying 20 bucks
to find out the person maybe you don’t want to hire. So che
ck out their sample work. Have them create a sample work, ju
st a small piece of work. Don’t ask them to do a whole story
for 20 bucks. Ask them to do a little bit of it.
And then what I do is if I like it then I talk to them. And
one thing I always tell them because it’s true is, “Hey, if
this does well, I really want to hire you for a long term wo
rk.” I’m not looking for someone to just create one book or
one story and disappear. I’m looking to hire someone for thr
ee stories minimum. And if those go well then we’ll probably
looking to do more.
And the last thing and this I started doing towards the end
of 2014 was we actually had them start signing releases, our
writer, which basically gave us all the rights to the infor
mation. I went to a lawyer and add an official document, a r
elease drawn up that basically says, “Hey, it gives us all t
he rights and makes it very clear that we’re paying you. We
own the work. Once you’re done with the work, we own it free
and clear. You have no rights to it.” And that’s more of a
CYA. I didn’t run into any issues. And again, I wouldn’t let
it stop you from hiring someone if you can’t get them to si
gn a release or if you don’t buy a release to have them sign
. But I just like to have the legality of it in case for som
e reason it ever comes back.
So if you’re looking for something like that, reach out to u
s. We do have one that’s available for sale. That way, you d
on’t have to spend the 600 bucks that we did getting it draw
n up. It’s way more affordable than that.
So, that’s if you want to hire an outsourcer. If you’re like
I have in the second part of 2014 and for the foreseeable 2
015 and you want to write it yourself, I just keep things ve
ry, very simple. Again, I keep my two books that were bestse
llers were both under 10,000 words. They were books that I w
as able to create in just a matter of 8 to 10 hours after I
went to the outline process
and wrote it all out and got it all taken care of. But 8 to
10 hours, I was able to write the book that I wanted to. As
a side, I’m getting ready to write my third book and I’ve se
t aside two days, two separate full complete days to be able
to write. And by being able to set aside those two days, I’
m 99% confident that I’ll be able to have that book complete
ly and totally done.
So real quick, here’s the nonfiction writing formula. I have
a product called the 8 Hour Bestseller that goes into huge
amounts of details with you. I just want to give you the hig
hlights here. What I do with this is I just break it down in
to four different categories which is why, what, how, and if
then. So why is basically, well why would you want to do so
mething or how did this come into – how did this system or e
xperience come into being? What is the complete and total sy
stem? How is exactly how they implement the system? And if t
hen is, if things go well, here’s what you do. If things go
badly, here’s what you do instead.
So again, why is multifaceted, right? Why is here’s who I am
, here is why you should listen to me and here’s why this ha
ppens. So with The Creativity Checklist for example, I say,
“Hey, here’s why this checklist happened. For years, I strug
gled trying to come up with the ways to organize my ideas an
d get them out there in front of the right people but I fina
lly was able to once I came up with this checklist.”
And then I told them a story of how I was out boozing with m
y buddy and we were having a good time and all of a sudden,
all these questions started pouring into my head and I was l
ike, “Man, I need to write this down. These are great questi
ons. These should be used for every time that I come up with
a product or a service or an idea.”
The what is the complete system. So again, with The Creativi
ty Checklist, I told them, “Hey, here is all of the 11 quest
ions that I asked myself each and every time. Here is an exp
lanation of each and every question. So question one is what
is your story about this.” And then I would just explain. H
ere is what I mean by that and let me give you some examples
. Let me give you some helpful tips and tricks that can help
you out. So, that’s what the what section.
And then the how is, well, here’s how I use it. So for that,
again sticking with The Creativity Checklist, what I did wa
s very simple. I said, “Hey, here’s what I do. I sit down. I
take out a yellow legal pad, my blue Pilot G2 pen and manua
lly write all these answers to all these questions here.” I
manually write all these answers to all the questions here.
And then if then, if the system goes well and the checklist
comes out completely, then here’s what I do with it. If I ge
t to the checklist and it’s a struggle and I’m not able to a
nswer it and I don’t feel like it’s good, then here’s what I
do with that instead.
So why, what, how, if then. If you learn nothing else about
the nonfiction writing process except this formula, it can h
ave a tremendous and radical impact. Go check out the 2kH Fo
rmula and The Creativity Checklist. You will see they follow
this formula to a tee. And again, if you want to learn more
about actual nonfiction writing, just go check out the 8 Ho
ur Bestseller.
Now, let’s talk about where I spent my money in 2014 and whe
re I’m going to keep spending it in 2015. The first thing is
cover. It amazes me with all of the graphics people out the
re and how
cheap it is, how crappy a lot of publishers, self-published
covers look. Here’s the thing. You want to avoid as my frien
d, Bryan, tell me, you want to avoid the stink of self-publi
shing. Meaning, you do not want to look like you were self-p
ublished. You want to look like a major publishing house pub
Now, this is a little bit of bragging. But if you go look at
the 2kH Formula and The Creativity Checklist covers, they a
re amazing-looking covers that stand out from everyone else
around them. Those covers by the way cost me less than 50 bu
cks a piece. Oh my gosh, Tim! $50 for a cover. Guess what? I
f they do amazing work then it will pay for itself. You will
stand out. And above all, you will be proud of that work.
I’ve had my books transferred from Kindle to CreateSpace. I’
ve had them printed. I’m proud to give them to people and I’
m proud to share them with people and I’m proud to say, “Hey
, this is my book. Take a look at it.” And it doesn’t look l
ike some self-published piece of crap. So cover is number on
e. The reason why they say people judge a book by its cover
is because you judge a book by its cover. Just like you judg
e wine by its fancy label. The majority of people do. The sa
me thing with books. If it looks pretty, it probably is pret
ty inside. If it looks like crap, it’s probably crappy insid
The next thing I started doing was I realized that much like
my English writer said, my writing was an abomination. And
that I just needed some help when it came to editing. Now, I
write just like you and I are talking right now, in a very
conversational tone. So, I write like you and I are having a
beer and I don’t want them to edit from my tone or voice. W
hat I want them to add is the grammars, syntax, all the crap
that I slept through in high school, junior high and colleg
Again, very, very inexpensive. You can get people on Fiverr.
But this is what they do. They’re professional editors and
they’re looking to make some side scratch. And for 5 bucks,
they’ll edit a few thousand words. I think when we were doin
g our erotica books, don’t quote me on this but I want to sa
y our cost to edit was anywhere from $20 to $30 per book. Ag
ain, this is something that specializes or that makes you st
and out from the audience. It’s like holy crap! This guy has
a nice cover and he has an editor that looked through this?
Now, I don’t give my editor any credit like as far as in th
e book or anything like that, as I’m speaking this to you, I
’m thinking I wonder if I should just because it will give t
hat air of credibility. It’s like, “Oh, this guy has an edit
or. Wow! This is pretty freaking awesome.”
So, I highly recommend that you spend money on your cover an
d your editing because a neutral third party can give you so
much more information and feedback than you because you’re
in it, you believe it, you just – in your heart of hearts, y
ou know X, Y and Z instead of having someone that no emotion
al attachment to it that can say, “Hey, this is really good
or this sucks or we need to change this or we need to do any
thing like that.”
And then the last thing is list building. I have – with a co
uple very simple tools, with the WordPress domain, WordPress
setup, and a squeeze page, I have been able to generate alm
ost 2,000 people, maybe even over 2,000 people in a year on
my various list by just using a very simple setup to do list
building. And the reason why you want to build an email lis
t is pretty well-known but I definitely want to talk about i
t because here is the thing. Initially, you’re going
to be using Amazon to get some leads, get some buyers, and g
et some sales. But where the real power comes is in the list
because you can send that list anywhere that you want. Anyw
here that you want, you can send that list. You can send the
m back to Amazon for a new book. You can send them to Barnes
& Noble. You can send them to Smashwords. You can send them
to Apple books.
But guess what? If for some reason tomorrow, my Amazon accou
nt just totally got fried and they said, “You know what Tim
Castleman? We don’t want any devilishly, good-looking, succe
ssful humor authors anymore. We’re all full up here.” I can
still go to my list and say, “Hey guys, look. We’re no long
on Amazon but now we’re over on Barnes & Noble and you can p
ick up our books here. Here is this new book.” So you defini
tely, definitely want to build an email list. What I do to b
uild mine is very, very simple. I use a plug-in called Lead
Rocket. It’s on ClickBank. I think it’s 47 bucks. If you wan
t to get an affiliate link from us, you can. If you want to
go buy it direct, feel free to.
But the cool thing is, we just set up a single page on the d
omain and all they can do is opt in. There’s not a blog. The
re’s not anything else about us. All they can do on that sin
gle page is opt in. And if they opt in, then they get an eth
ical bribe. They get either what I call a missing link which
is something that will help them. So for instance on our re
cipe books, we give them like a printout guide of the recipe
s and a shopping list so that they can just take that to Wal
mart and get that taken care of. So, that would be an exampl
e of something that’s a missing link.
Or, it’s in addition. So, “Hey, if you like volume one of Bo
dy Snatchers, sign up here to get a free mini Body Snatchers
story sent to you free of charge.: So it’s like, “Man, I re
ally like it and I want to have an additional story. Or, “He
y, you know what? I really like this book. I’d like to get t
he recipe guide and how can I put it out there and give that
to people?” So what happens is people go to the website. No
w, where did they get and find out about it? At the very beg
inning of the book, I tell them. I’m like, “Hey, thank you s
o much for buying. Here is where you go get your free gift.”
Before they see – I think it’s even before they see the tab
le of contents. Let me grab one of my books here.
So, The Creativity Checklist, you got page one table of cont
ents. Page two is my free gift to you. So page two, right af
ter table of contents, it’s right there. Again remember, if
the average reader only reads 121 pages a month, well chance
s are, if you bury that in the middle or you bury it at the
end, you’re not going to have as much success as if you put
it right at the front when they’re all hot and bothered and
excited about the prospect. Just like the same people that t
his month are buying gym memberships and workout plans and n
utritionists and diet guides and blah, blah, blah, blah, bla
h. If they tried to buy or sell the same thing next month, t
he enthusiasm would already be gone because people had coole
d off. It’s February. They’ve already forgotten whatever it
is that they were working on. And oh well, I’ll try it again
next year.
So, simple domain with squeeze page set up. And again, if yo
u check out the 2kH Formula or Creativity Checklist, you’ll
see those. And then give them a free story or a missing link
to help get the email list. So I call them an ethical bribe
. There’s nothing wrong with doing that to get people on you
r email list and it’s highly, highly effective. And then onc
e they’re in the email list and you can tell them, “Hey, thi
s is the new book I have coming out. Hey, these are some top
that I’m thinking about writing about. What would you be int
erested in? What questions do you have?” I mean there is a n
o limit to what you can do when it comes to getting informat
ion or helping people on your email list.
And again, all I need is a domain to set up WordPress. You h
ave someone on Fiverr set up WordPress for you. Have someone
set up the plug-in for you. Get an email autoresponder. I p
ersonally use GetResponse. You can use whoever you want to.
And get it taken care of. It’s very, very simple to do. And
if you don’t know how to do it, go to Fiverr. Tell someone.
Show them this part of the video and tell them, “Hey, this i
s what I need.” And have them do what they need to do and th
ey’ll get you taken care of. OK? And I do this again all bef
ore I’m getting ready to release the book.
Now, now it’s time. So we’ve had the book written our self o
r we’ve outsourced it. We’ve got a nice cover. We spent mone
y on editing. We have an email opt-in page set up. We have t
hat in front of the book and the book of the book so that we
can get people at all times. Now, it’s time to actually lau
nch it.
Now, if you have a name and a following, do the three-day la
unch plan. If you don’t, do the Pump the Brakes. And then wi
th your second book, do the launch plan. So let’s do this. I
’m going to share with you the launch plan because this is w
hat I did with tremendous success. And I’m going to share wi
th you the Pump the Brakes stuff, at least the high level ov
erview of it.
So, what I did with all my books in 2014 that had tremendous
success in niches that I had in email list or following is
I would run a limited promotion and I would say, “Hey guys,
the 2kH Formula is out. And for 99 cents, it’s going to be f
or the next three days. Go grab it now.” And then a day late
r I would say, “Hey, just a reminder, 99 cents, this book is
99 cents. It goes up to 2.99 in 48 hours.” In the last day
I would say, “Hey, here’s the last day.” And do that.
What happens is you get a huge boost in sales when you do th
at initially right off and Amazon takes notice and then they
put you on the hot new releases or the up and coming list.
They put you on a lot of different various list. So that’s r
eally cool. And use time-based scarcity with your email list
and let them know, “Hey, this is 99 cents. When we get done
in three days, it’s going to be 2.99.” And then you raise y
our price to 2.99. I have found 2.99 for me to be the sweet
spot. What I’m going to be doing more in 2015 that we didn’t
do in 2014 but I want to do it is I want to get it up to 2.
99 where it’s consistently selling then I will bump it up to
3.99. And as long as sales stay relative as far as total in
come and stuff like that then maybe I want to take it up to
4.99 and basically see where the limit is.
When I start noticing a huge decrease in sales or people ups
et with the information then I will reduce the feedback down
a dollar. Again, keeping in mind that 98% of the world unde
rstands it’s a $3 book that hopefully their life will be cha
nged but maybe not because I’m spending less than the cost o
f a cup of coffee. The 99% of world gets it. Are you still g
oing to have idiots that are like, “I paid 99 cents for this
book. I’m deeply disappointed. I was here at the public lib
rary on the public bus system reading over the shoulder of t
his homeless guy on his Kindle for a 99 cent book and I was
really disappointed by it.” Of course, you’re going to have
those people.
But you know what? You’re not going to be able to please eve
rybody. And in times like that, you just have to ignore them
unless it’s really what you got to do. So, 99 cents for a l
imited time, 72 hours then raise it up to 2.99. If it keeps
selling well after that, raise it up a buck. Raise it up ano
ther buck. Raise it up until the market goes, “Well hey, we’
re not willing to pay a $197 for a six-page book. Thank you.
Thank you.”
Now, if you’re like the majority of people and you don’t hav
e any initial customers and you’re starting from scratch, th
at’s OK because here is what we did when that happened to us
. The Pump the Brakes is this. What we do is we use Fiverr o
utsourcers to promote your free book on Amazon. So what we d
o is we go hire specific people and they go around to specif
ic book sites and they list your book. You got to give them
7 to 10 days advanced notice. But let’s just say you’re like
, “Oh, next weekend I want to have my book free for three da
ys.” So they go around and they put all the information on t
hose sites for you manually so that you don’t have to screw
with them. And it’s well worth the 10 or 15 bucks.
Then what happens is this. We leave it free for 24 hours. So
we get all these people to download the book for free which
is awesome. And the other thing that’s really cool is we’re
building an email list. Now, you’re not going to build a hu
ge email list but if you give them another free story or you
give them a missing link or something that can help them wi
th the book they just bought then guess what? You are going
to build a better email list and just going, “Hey, sign up f
or my list.”
So, the first 24 hours, we leave it free. Then the second 24
hours, we look at it. If we have a high level of downloads
then what we do is we switch it from free to paid at 99 cent
s. Here is what happens. Customer goes, they see it, they’re
sent to it and they go, “It’s only 99 cents. I’m going to p
ick it up.” Bam! “I’m going to pick up.” Bam, bam. Bam. Then
what happens is you start making more sales. Amazon takes n
otice of it and it improves your sales ranking. Again, putti
ng it on those different people’s lists.
If you’re not comfortable doing that, I understand that. Som
e people don’t have the stomach for marketing and sales. So
what you could do is just leave it free for two or three day
s. I like to do the Pump the Brakes where we switch it from
free to paid, free to paid, free to paid because at the end
of the process, I do not want people out there going, “Hey,
thanks. You now have the book.” Downloaded five million time
s but nobody actually sign up for email list or more importa
ntly, you didn’t make any money off of it. So, I recommend y
ou alternate between free and paid.
So again, day one, 100% free all the time. Day two, free unt
il about noon then switch it to paid. If the sales starts sl
owing down then you switch it back to free again. And then u
ltimately, leave it at paid at the higher price. So this is
the world’s worst domain. But if you go to, you ca
n pick up our Pump the Brakes promotion. It gives you the ou
tsourcers that we do. It explains the process in detail. I w
ould do it here except it’s two and a half hours long and I
know we’re already approaching an hour and I don’t want to k
eep you here any longer than necessary.
So, I typically do a three-day promotion on Pump the Brakes.
First day is free. Second day, we pump it. Third day, we pu
mp it and then we let it go from there. So it’s a great way
to build that
initial list and that following. And then what you do once y
ou build that initial list is you go back and you do the thr
ee-day launch plan with them. So if you’re brand new, if you
’re brand, brand new then you just do the Pump the Brakes. I
f you have an email list and you this and that then what you
do is you do the three-day launch plan. So build an email l
ist and then do the three-day launch plan.
Now, here is another cool thing. When you build a list, you
can start asking a little more stringently for reviews. Now,
let me be clear. You should not purchase reviews. You shoul
d not influence reviews in one way or the other. For instanc
e, if I were to email you and say, “Hey look, I want you to
go buy my book and I want you to give me a 5-star review.” T
hat’s not going to happen. And I’m breaking a lot of Amazon
terms and service and ultimately, I don’t want to get screwe
d and lose my account by doing it. So that’s one thing I rec
ommend that you don’t do.
Here’s what I do. When I email my list I say, “Hey, listen.
Here is the book. It’s 99 cents for three days. If you would
be so kind to go pick it up and leave me a review, I will s
end you something as a thank you gift.” Now, I’m asking them
to leave me review. I am not telling them it will be a 5-st
ar or 1-star. That is up to them to decide. So, what I tell
them is, “Hey, leave me a review. Take a screenshot of it. E
mail it to me at this email address and I’ll get you the spe
cial gift,” or the ethical bribe to get a review left.
And again, if they leave me a one star review and they scree
nshot it and they send it, they get the same gift as a 5-sta
r. So you can’t pick and choose. Everybody has got to get th
e same gift and it’s got to be as neutral as possible. You c
an’t ask for a good review. You can’t ask for a 5-star revie
w. I just say, “Go and leave me a review.” And I have had pe
ople leave me one star review, screenshot it, send it in and
they got the same thing that a 5-star review person got. No
w, they may or may not got kicked off the list after that bu
t at least fulfilled my end so that they couldn’t go and go,
“Yes, this person asked and I didn’t get my gift after I ca
lled his book “the worst thing ever written”.” So understand
Now, I will admit to this. One of the reasons we have the sc
reenshot is one, to make sure that Amazon has all those revi
ews. But the other reason is very simple and that is this, h
ow many do you know are going to leave a negative review, sc
reenshot it and then email it into you? Not that many. Have
I had a few? Of course, I have. That’s fine. They get it. We
move on from those people.
And let me also talk about that. I don’t have it down here b
ut I do want to talk about it because this was a big lesson
I learned in 2014. And that is this. If you get negative rev
iews, it’s going to happen. Both my books that I’ve written
myself have close to 200 reviews each and they have one star
reviews. One guy wrote that it was a scam because I wrote a
product on outsourcing even though I wrote the book myself.
That guy is just an idiot and you can’t fix those. Amazon i
s not going to take them down.
I used to get a big verbal battle with these people. And her
e’s the thing and the truth about it. No matter what happens
, no matter what’s said, no matter any of that stuff, you’re
the person that comes looking off bad because you’re the au
thor. So you’re supposed to be the well-respected guy that c
an hold his or her own temper and anger and all that stuff.
You’re supposed to be the
guy that can do that. But if you don’t, you come off looking
like a jackass and that’s just being real.
So, I used to engage all those people. Now after talking to
my buddy, Kamal, who is a bestselling author, now what I do
is I just ignore them. What I try to do is go in, learn from
them. So if they’re like, “Oh, the formatting really sucks
and the content blue and his mom is fat.” Like I would be li
ke, “OK, so the formatting sucks and the content needs revie
w. OK. Those are two things I can learn.”
But if it’s just like for instance, I had someone that ironi
cally was on my email list that was upset that I emailed my
list for reviews and how dare I use marketing and sales to s
ell my book, what a terrible human being I must be because I
actually took the time over the last five years to build an
email list up that I could email cool stuff out to really i
nexpensively and then ask them to help support me when I nee
ded something. What a terrible human being I was and think o
f the manatees and the puppies that were killed.
I actually had a negative review from some crack head custom
er. I got into it with him. I came off looking bad. Ultimate
ly, I just decided to ignore him. And you have to understand
this. It’s an unrealistic expectation although we still hav
e it as human beings that we, “Oh, everyone is going to like
me. I just want everyone to like me.” Not everyone is going
to like you. There are tons of people in this world that ha
te your freaking guts for no good reason or for a food reaso
n. And you just have to understand sadly and unfortunately,
that’s a part of life.
And if you let the negative people drag you down then they w
ill gladly do that because they’re dragging you down and I’m
not talking about people that leave constructive criticism.
I’m talking about people that are just trolls. They are dra
gging you down because their life sucks because they live in
their mom’s basement because they never had the balls or th
e stones to publish something because they don’t believe tha
t you deserve the life that you want to have. And to those p
eople, I say this. Cover your ears if you don’t like dirty w
ords. But fuck them.
Seriously, just ignore them. Let them be in their little cys
t pool of hate and let them go to their shitty job, live in
their mom’s basement and continue to troll the internet for
years upon. Just let them go. Ignore them and wish them the
best in life because they clearly need it. So, that’s what I
would tell you about getting reviews. And more importantly,
just don’t respond to negative ones. Let them spew. Learn f
rom it. If you notice two or three reviews have the same thi
ng then feel free to learn from it. If not, just ignore them
and just do what you need to do and keep producing your con
tent. All right?
Now, let me tell you about some cool things that you can do
to help your success plan going. First of all, I enroll all
my books in Kindle Unlimited. What that is for those of you
who aren’t familiar is it’s a cool program by Amazon. You pa
y $9 a month and you get unlimited Kindle books. And the coo
l thing is, an author is you don’t get paid when someone dow
nloads your book. You get paid when someone reads 10% of you
r book.
So for us, what we do is we do smaller books so that we can
get to that 10% quicker. Now, when you open up and you got t
able of contents and when you’ve got free gift and you got a
welcome note, chances are, that gets you to that 10%. OK?
So the cool thing about it is I get paid right now, currentl
y, about a $1.30 per book. There are some debates because yo
u used to get paid about – normally, I get paid $2. So I’m l
osing 70 cents per book. But here’s the thing. I look at it
as free and found money. And here’s the other thing, with Am
azon, the Kindle Unlimited borrows count towards your Amazon
bestseller ranking. So if I only sell 15 copies of a book b
ut I get 15 borrows, to Amazon, they equate that, well, that
guy made 30 sales today. So it counts towards your Amazon b
estseller rankings so it counts towards your visibility.
I don’t know what’s going to happen with Kindle Unlimited. I
t would be very interesting to see how it plays out in 2015.
For the time being, I’m going to use it at least initially
to prove the viability of the product. And then if I start n
oticing that it’s cutting my sales down or that it’s just no
t doing well then I’m going to opt out of Kindle Unlimited b
ecause you can opt out with it without opting out of KDP Sel
ect and I’ll just be like, “Hey, you’ve got to buy my book.
That’s what you have to do. You have to buy my book and that
’s all you can do right now.”
So Kindle Unlimited is a great thing I believe for initial a
nd starting artist, look at it long term. Who knows? But at
least initial, heck yeah. I’d much rather make a $1.30 guara
nteed than someone go, “Well, I’m not going to buy that book
because I don’t want to spend the two bucks.” OK?
Kindle Countdown Timer Deals, this is something we just fail
ed to take advantage of in 2014 that we will be making up fo
r in 2015. So here’s how this works. You can lower the price
but still get paid your full commission. So what I can do w
ith the countdown deals, I can say, “Hey, you know what? For
the next five days, this book is going to be 99 cents. It’s
normally $2.99. Buy it.” You buy it at 99 cents, you’re lik
e, “Goddam! I got a great bargain. I’m happy because I get p
aid my full commission on the $2.99 sales price.”
Now, you have to be able to lower the price a minimum of a d
ollar. So $2.99 down to $1.99. It can’t go 99 cents down to
zero. That just doesn’t work. OK? You have to be in KDP, Kin
dle Direct Publishing for 30 days and it has to be 30 days f
rom your last price change. So what I would typically tell y
ou to do because you can’t do a free promotion and a countdo
wn promotion at the same time is this, I would do in your fi
rst 90 days in KDP, I would do a free promotion if you’re tr
ying to build a list. If you’re like me and you already have
a list then I would do the countdown timer deals.
If you do both of these with various books to where I’m goin
g to do a free deal on book one so I’m going to get people t
here. Book two and three are going to be on sale via the cou
ntdown deal. You’re going to have a better chance of success
. And again, what people are hot and bothered, they’re super
excited about your product or service, guess what? They’re
going to be like, “Man, I bought this book. I really like it
or I got this book for free. I really like it. These other
books are on sale but for a limited time. Bam! I’m going to
pick them up.” Because I put a countdown timer on the page a
nd it’s just a really, really, really, really freaking smart
way for
you to get paid your full amount of commission and have some
built-in scarcity that you can use to create more sales.
And again, let’s say you take those three books and you bund
le them up like I told you to. Now, you got a fourth book. W
ell, you can release that book free or on a countdown timer
and then have the other ones be free to kind of lead to. I m
ean there are just so many ways that you can do this that yo
u can make good money doing it with building a list off your
free days, with doing Kindle Countdown Timer Deals, with do
ing a limited price time scarcity.
And the other thing is this. You can drop your price to a do
llar anytime. And I’ve seen successful authors do that. They
just go, “Hey guys, you know what? My book is normally $2.9
9. I’m making it 99 cents for this weekend. Enjoy.” And they
get another burst of sales from people who are super-duper
excited about it or who were upset because they missed it th
e first time because we all know there are bit times when we
wanted to take advantage of a sale but we missed it for one
reason or another.
So let’s talk about the exciting thing, how I plan to go fro
m four to five figures in 2015. I’m going to do a combinatio
n. I’ll just tell you. I’m going to do a combination of writ
ing books myself and then using the profits and the proceeds
from that to outsource my books. Now, I’m not going to get
into the niches that I plan of going into yet just because I
want to test them out and make sure they’re viable without
having the whole market watching. And then once I find the v
iable niches that are making me money, I’ll be more than hap
py to share those with you.
But here are my specific plans for scaling up. One, I want t
o publish a book every four to six weeks whether this is a s
elf-published book, a book that I’ve written, a self-written
book or an outsourced book. I want to build and continue to
build my email list at every chance possible. Then once I g
et those three books done in this new niche that we’re going
to, I’m going to bundle the books together to give me anoth
er chance to sell them all together and to give what I call
a slack adjuster. Actually, I call it that way because Dan K
ennedy calls it that. But that’s basically a way to go and s
ay, “Hey, if you like these three book that are $2.99 a piec
e, why don’t you buy all three of them for $4.99?’ And now,
I’m making a higher commission off of those.
And as long as I make a profit off my first three books and
continue to scale it up or as long as I have those three boo
ks, let’s just say for easy math, each one of those books co
st me a hundred bucks. And at the end of 90 days, so my cost
for the three books are $300 and then you can bundle them t
ogether. So let’s just call it 350. And at the end of 90 day
s, I’ve made more than 350 bucks or I’ve made darn near – if
I made 349 bucks, I would scale up. If I made more than 350
bucks, I’m going to reinvest my money.
Think of these as like mini real estate properties. You don’
t make any money with one real estate house. Trust me. I hav
e one real estate house. You don’t make any money with it. Y
ou’re just keeping it afloat. Where real power and leverage
comes is having multiple real estate properties that are pay
ing you rent so to speak, each and every month, each and eve
ry month over and over.
Now, what’s better than one house? Ten houses. What’s better
than ten houses? A hundred houses. And then you can start t
o expand to different niches and topic and then you can go w
ide. But I want you to go deep first. Stay in one niche. Pro
ve it successful. Go deep. Go deep. Go deep. Then when you g
et tired of that niche then you could say, “OK, here is the
thing. I’m tired of that niche. Here’s what I’m going to do
So let’s say I do the three books and it just bumps. OK. Wel
l, life experience, that sucks. That happens. I’ll keep them
out there. I’ll over time make my money back because all I
got to do is sell 50 copies of a book between now and the re
st of my life to make my money back. So I may not be making
10 to 15 to 20 sales a day but maybe I’m making one to two a
week and over time that will still pay for itself. And then
I’m going to go out. I’m going to find another niche to app
roach and I’m going to repeat the entire process.
And again, I’m going to go one niche at a time. One of our b
iggest problems that we had in 2014 was we were trying to do
too much too fast. It was like, instead of saying, “OK, we’
re going to just do romance. That’s all we’re going to do, r
omance and we’re just going to focus on that for all of 2015
.” We were like, “All right. We’re going to do romance. We’r
e going to do kids. We’re going to do recipes. We’re going t
o do this. We’re going to do that and that and that.” And we
just spread ourselves too thin and we never gave ourselves
the ability to win inside of a specific market.
So for 2015, I’m going to pick one specific market or two sp
ecific markets, three specific markets at most to go into. I
’m going to go very deep with them. I want to set up long fu
nnels with lots of books that can be producing income and th
en and only then will I either scale up or eject or go to a
different niche. So pick one niche. Give it a minimum of 90
days. Focus completely and solely on that. Then look at the
results. If the results dictate it, give it another 90 days.
If they don’t, pick another niche.
And then once successful, once successful then consider enro
lling in KDP Select and Kindle Unlimited and all that and th
en start transferring your books over to Barnes & Nobles, Ap
ples, Smashwords, all of that that stuff. Again, I truly bel
ieve this, is that you are not going to be – if you can’t ma
ke your book work on Amazon with all the tools that they’re
giving self-published authors to be successful, you’re not g
oing to be able to make it anywhere. If a book doesn’t work
on Amazon, I doubt it’s going to work on Barnes & Noble. And
if I’m wrong, that’s fine. I don’t mind being wrong. And I
hope I’m wrong in that. But in my experience, I haven’t been
So, what I’m going to start to do in addition to trying a bu
nch of new marketing techniques in 2015 is I’m going to take
some of my books that are high-performing books and scaling
them out to other platforms just to see what the response i
s, just to see what happens and just to build a bigger secur
ity net. Because that way, if Amazon goes away, yes, it will
hurt but not as much as if Amazon was the only thing that w
e currently have.
So with that in closing, let me share with you the fast acti
on plan for you for 2015. First, I want you to create a list
of ideas. Then I want you to start researching them, keepin
g in mind, 20,000 or less words and 20,000 or less Amazon be
stseller ranking. When you do that, I want you to select a n
iche and I want you to commit to that niche. I want you to g
ive yourself, I want you to
have an obligation to that niche. I want you to say, “I’m ob
ligated to this niche for at least the next 90 to 120 days.”
If you do a 120 days that means you could do three differen
t niches in 2015. Trust me. That will be more than enough to
get you started.
Then I want you to hire a writer or outline the book yoursel
f. Then I want you to create a squeeze page or have a squeez
e page created for you with an ethical bribe. Publish your f
irst book. I would not publish your first book by the way un
til your second one is written and almost ready to go becaus
e what you don’t to do is to be waiting on an author or an o
utsourcer to complete the work. So I would not publish the f
irst book until the first two were done or number two is dam
n near finished like being formatted. Just so you know it’s
there and you’re happy with it and you don’t have to fight w
ith it or anything like that.
So, publish your first book then know four to six weeks, you
need to publish book number two. If you don’t’ have a list
and I know most of you don’t, use the Pump the Brakes promot
ion. Again, you can find out more about that at bu
t use the Pump the Brakes promotion, get the rush of sales,
get the people on your list. And then once you have people o
n your list then do the three-day launch on your second book
or once you have a list and start getting those people trai
ned to, “Hey, the book came out at 99 cents. It’s going to b
e 99 cents for three days. Now, is your time to grab it. Gra
b it now. Grab it now. Grab it now. Almost gone. Too late. S
till enjoy it.”
And then once those three books are all done then you want t
o bundle all of your books and use a countdown timer with yo
ur books in order to successfully see how well they do. At t
he end of 90 days, tally up your cost, cost for production,
cost for promotion. Tally that all up. Tally up your number
of sales. And as long as you have broken even or made more m
oney or very close to it, continue to scale in that niche.
Remember, real estate property. Ten houses is better than on
e. A hundred is better than ten. One is better than none. Do
not let perfection paralyze you here. So many people want e
verything to be perfect. It’s never going to be perfect. Aga
in, we published 20 plus, almost 30 plus books and we’re sti
ll making mistakes each and every time. Now, we just use the
m as learning opportunities because we look for progress not
perfection. And that’s what I want you to look for is progr
ess not perfection.

Book Promotion Pro

Book Promotion Pro
Build Your Author Platform With Free and Low Cost Resources!
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Before embarking on any endeavor, please use caution and seek the advice your own personal professional advisors, such as your attorney and your accountant. Where income figures are mentioned (if any), those income figures are anecdotal information passed on to us concerning the results achieved by the individual sharing the information. We have performed no independent verification of the statements made by those individuals. Please do not assume that you will make those same income figures.
Please do not construe any statement in this website/product as a claim or representation of average earnings. There are NO average earnings. Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and will not make any claims as to earnings, average, or otherwise. Success in any endeavor is based on many factors individual to you. We do not know your educational background, your skills, your prior experience, or the time you can and will devote to the endeavor.
Please perform your own due diligence before embarking on any course of action. Follow the advice of your personal qualified advisors. There are risks in any endeavor that are not suitable for everyone. If you use capital, only “risk” capital should be used. There is no guarantee that you will earn any money using any of the ideas presented in our in materials. Examples in our materials are not to be interpreted as a promise or guarantee of earnings. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s. No guarantee is made that you will achieve any result at all from the ideas in our material. You agree that we will not share in your success, nor will we be responsible for your failure or for your actions in any endeavor you may undertake.
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Any and all forward looking statements in our materials are intended to express our opinion of earnings potential. They are opinions only and should not be relied upon as fact.
Copyright 2015 Sneaky Fox Publishing. All Rights Reserved.
Why You Need an Author Platform
So what is an author platform? Put simply – it’s your audience as a whole, the people who pay attention to you on a regular basis. It’s slightly more than that, however. It’s also the technology you use to communicate with this audience:
– The books you write
– Social media (Facebook, Twitter)
– Email lists
– Blogs/websites
In essence, it’s how you consistently drive traffic to your books, without needing to beg/borrow/steal/pay for it from another source you don’t own. The key words here are traffic, consistency, and ownership. You own the platforms (your Facebook page, twitter account, email list, blog/website, etc.) and the audience listens to you.
This means you can make sales of your new books without relying on anything else. You release a book and then email your list, post on your blog, and send a message via Twitter, having hundreds or thousands hitting your new book page. What happens? Sales.
But more than that, those sales come in consistently because Amazon see’s the success of the book. Your rankings increase, people find you via keywords and “also bought”, and other
avenues through Amazon. It’s a cascading effect that explodes your book income.
Now, I know that this flies against the natural instinct to “just write books and upload.” It sounds like work, right? I mean you have to build this platform, manage it, and maintain it and who has time for that?
Luckily, you do. Why? Because it takes less than 5 minutes a day (if that) to build this up. And why less than 5 minutes a day? Well, the way you’re going to build up this platform is natural.
As you release a book, you’ll use free and cheap traffic sources to pull people into your platform through your book. In essence, you’ll only make a few changes to what you’re already doing. These changes are minor but add up to make a huge impact! Each book you release builds your audience and within a few book launches you’re making thousands as you promote your book to your audience and add more people to that audience.
Are You Tired of Having Inconsistent (or No) Sales? Feel Like You Have No Control over Your Book Promotions? Then Pay Attention…
(Warning: Rant and tough love coming! If you are fully committed to promoting your books then you can skip this section. If you still want to just “write and upload”, then this is for you.)
You know…I hear it all the time and I’m sick of it. I hear indie authors complain about lack of book sales. So I ask a few a questions:
– Are you building a list (or better yet, an audience with a blog, list, and social media)?
– Are you promoting your books?
– Are you doing anything other than just putting them on Kindle?
The usual answer – no, no, no. So the next question:
“Why not”?
– I don’t have time.
– I don’t know how.
– I don’t have money.
– I just want to write.
“Uh huh”. So you’re telling me that you don’t have any time to make (more) money on the effort you put into writing the book? You just spend loads of time writing for…giggles. If you’re not making any money on your efforts (and I assume you want to be), then you’re wasting your time writing.
The honest truth is this – the amount of time needed to promote and build up an audience is WAY LESS than the actual writing. You only need a few minutes a day to make it work. So why not go
the extra mile? You’ve already put in the time making the book, spend a few more minutes helping yourself make money with it.
Of course, you might say you don’t know how. I say “hogwash”. If you don’t know how, then take a few minutes to educate yourself.
Let’s think about it – right now, at your very fingertips, you have access to the total and complete expanse of human knowledge. Anything you want to learn or know, you can. Usually within minutes and completely free.
Don’t know how to work Mailchimp (email list provider, we will talk about it more later)? YouTube results:
I spotted several full blown multi series courses covering Mailchimp and that took me all of 3 seconds searching YouTube. The same goes for anything else you need to learn. There is no excuse. If you don’t know how, then change that. Learn how!
About 60% of my programming education came from YouTube. Same goes for my music composition training. Then of course there is the books I ordered online. And marketing training I’ve read (for free from blogs/videos) and stuff I’ve bought.
But no money? You don’t need money.
– Mailchimp is free for the first 2000 subscribers. And guess what? With 2000 buyers, you can make 4,000 bucks a month or more. With a free mailchimp account!
– Blogging is free. Get a free wordpress account and use that for your author blog.
– Facebook/twitter is free.
– Of course uploading and using Amazon, Nook, IBookstore, and other platforms are free.
– And I’m going to show you several low cost and free promotion platforms that will send you traffic!
Okay, but you would still rather just write and collect the money? So would we all. :/
But let’s drop that perception right now, shall we? It’s not going to happen. How about we look at this guide I’m writing right now. Sure, I could just upload it to my website and that’s it.
No one will buy it. No one will know about it! So I just wasted my time. Why bother if no one is going to share in the experience of your words?
Unless you’re writing for pure pleasure, which I doubt (because you bought this guide and you upload your books to ebook sellers such as Amazon), then just writing and forgetting isn’t working.
So we go back to the beginning. By just adding a few minutes of promotion to each book launch, you will start making money and you’ll be future proofing your book launches…by, gasp, I dare say…turning this into a business?!
I want to apologize for what appears some beating over the head. I know that not all of you needed to hear this, but some do. I have a lot of authors on my list that have excuse after excuse why they can’t do any more than a tiny amount of promotion. Let’s change that!
Let’s start today – if you want to be free of the job, if you want to finally make writing a fun and full time experience, giving you the freedom to be your own boss, then now is the time to commit to it.
The Platform Building Strategy
Let’s begin building reliability into your book selling business. This strategy I’m going to cover is simple and builds your platform with each and every book you launch, from now until the day you die. (Or stop writing books)
The strategy is actually rather simple. Let me draw you a pretty picture.
(Award Winning Art)
You launch your book at 99 cents. (After gathering reviews) You then utilize the free/low cost traffic sources to bring traffic to your book.
At the beginning and end of the book, you include your platform information. In short, where they can sign up to follow you.
In the past, I would recommend an email list almost exclusively. I still do recommend an email list and we will cover that, but I now think it’s wise to also include “easier” ways to follow you that doesn’t require giving away an email list.
Twitter and Facebook are super simple. They click a button, like or follow, and that’s it. It’s less commitment than giving out an email but still allows them to follow you. Ideally, you should focus on moving them up the chain, getting them on an email list eventually.
In fact, you should get them to sign up for everything they can.
– Facebook
– Twitter
– Blog RSS Feed
– Email list
In this way you can hit them multiple times. You can email them, send out a Tweet they’ll see, a blog post notification, etc. The more
times they hear your message, the more likely they will come and buy!
You probably also noticed that each launch you want to send people back from your platform to your book. That should probably be a given.
This Strategy Constantly Increases Your Platform Size
Every time you launch a book, your platform increases. More people are added to your audience at each launch since you are bringing new traffic in as well as using your current platform to make more sales.
The result is a rapidly growing business. The only limit to growth speed is how fast you can release your next book.
Alright, so now you know the basic strategy, let’s start covering the nitty details.
Pen Names, Book Series, Genre’s, Fiction and Nonfiction
So we’re here at the starting point and there is already confusion, I can sense it!
“How should I organize my pen names? Genres? Book series? Do I build a platform around a pen name, a book, a series of books…what?”
This is a great question – how do we build our platform? The problem stems from the great flexibility books and the way we categorize them.
This is actually easy enough to solve once you think about it. A platform is built around an author. You. Well, sort of you. Your pen name in the niche or genre that you operate in. That pen name might be your actual name or not, but regardless, you build your platform around you, the author, and your pen name.
I organize everything like this:
Fiction -> Sci-fiction/fantasy = 1 Pen name.
Nonfiction -> Romance Help = 1 Pen name.
Nonfiction -> Business (This niche) = 1 Pen name.
Each one has a different pen name and each audience/platform is completely different from the others.
One platform for my fiction books. A different platform for my nonfiction romance/relationship help. A different platform for my business/kindle help and each with their own pen name/author that the platform is built around.
To me, this makes the most sense and is the easiest to organize. That way, if I write a series of books (or even multiple different series) in one niche/genre, I can promote it to that single platform.
You will note that I don’t mix platforms or pen names. There are several reasons for that, some due to business organization and tax benefits. However, the biggest reason is to lessen buyer confusion. For example, my platform for fiction books knows if they get a message from me about a new book, they know without thinking that this new book would interest them. And to be honest, I want people to love me to the point they purchase without thinking! (And so do you)
This is how I recommend you set up your pen names and platforms. If you write books in multiple, widely different niches (nonfiction biographies vs. kids books, for example), then separate them via pen name.
Starting Point: The Book
Now that we have the pen names and platforms out of the way we need to dive into organizing promotions based on books.
As you already know, each book is promoted and the buyers are added to your platform for future promotions. Now, the next question is, what about book series?
It doesn’t make much sense to do individual, outside book promotions to books in the middle of a series. If you pay for book promotions or do free book promotions to middle books, then you have new buyers coming in half-way through a series and that will be confusing. (Unless you write each book in the series as a standalone – which takes place in the same universe but not the same story arc/timeline)
So how do you drive new traffic to this series?
This is where promotion funnels come in and there are all sorts of ways to do this. I’m going to recommend two methods, the free lead and the low priced lead. Before I explain these, however, let’s define some terms.
Lead or Front End: The book which a new reader is introduced to you.
Backlist: Other books in the same genre/niche that get sold to your platform. (Note: Some or all of your books on your backlist could be their own lead! Why? All of your regular buyers are part of your platform, but an individual buyer, who we’ll name Bob, only came in from one book lead. Bob bought To Kill a Zombie, but didn’t know you had Alien Invasion, which is a related sci-fi apocalyptic book. To Bob, Alien Invasion is part of your backlist.)
Funnel: The process of taking your platform and promoting your backlist.
Series: An arc of related stories. From a marketing perspective, the first book is your Front End that you promote heavily, while the next books in the series are the backlist or the funnel.
Event: A reason for running a new promotion. Typically the introduction of a new book.
So here is how this works – say you are a new author who is writing a book series, Zombie Flesh, and you are going to have 3 books in the series:
– Zombie Flesh
– Zombie Flesh: Regurgitated
– Zombie Flesh: Digested
Zombie Flesh would be the lead book. Obviously you would promote that book when you launch it. But what do you about book 2 and 3?
If you promote book two to brand new people and they buy, they are jumping into the story a third of the way in! And that’s no good.
But you want new people to come into your platform at each book launch, even if they are in a series. How do you do this? Simple. Do a series tie-in.
So as you launch your second book, you would also lower the price of the first book and do another round of promotion for that book while also mentioning that book two of the series is also available.
In this respect, the first book becomes a low priced lead. The next book in the series becomes the event – the reason for doing another promotion for your first book. Then, of course, you promote Book 2 to your platform, because you know that most people in your platform probably own Book 1.
This is your funnel. Bring people into your book series from book one, then promote book two and three to your platform.
Promotion -> Book One -> Platform -> Book Two/Three.
Of course, another way of doing it is offering Book one as perma-free and constantly be promoting it regardless of the launch of your next books.
If all this sounds too complicated, just forget it and simply promote your first book in a series every time you launch the next book, letting people know that book 2/3 is also available.
Make Sure Your Book is Found
Yes, even though we are promoting our book with the resources I’m providing here shortly as well as to our platform, we still want to optimize our landing page so that it is found inside Amazon. Those are free buyers Amazon will send you and they will join your platform, so to neglect this is to leave money on the table.
I’m not going to go into detail here, because this has been covered a million times. If you want more information, this is an excellent product on the topic.
You want to make sure your book can be found before you launch. Use your primary keyword in the title and description.
For fiction books: “Zombie Flesh: A Post-Apocalyptic Survival Story” (Assuming the keyword you want found under is “post-apocalyptic”)
Nonfiction: “How to Flirt: A Shy Guy’s Guide to Flirting” (Assuming the keyword is Flirt or Flirting)
Make sure the book cover is professional looking and fits the genre well. It’s the first thing people searching sees and will grab their attention.
Of course, I recommend you get a few book reviews first. If you can, five to ten verified reviews before you launch will go a long way to helping you sell, assuming they are positive reviews.
This is pretty much it for the book itself. Let’s move on to getting traffic.
Grabbing Traffic – Stage One of the Strategy
Alright, from here on out, it gets really easy. The hardest stuff, organizing your plan, is out of the way. The rest is simple and by the time we’re done, you’ll be ready to dominate!
Right now, I’m assuming you are starting from near nothing. You might have a book or two finished (or in the works) but are without an email list or social media following. So we need to get those!
In order to do that, we need to sell a book and get those buyers to join our platforms. So the first order of business is getting exposure and sales for our book and we are going to cover that here.
Free Resources for Book Promotion:
#1 Resource:
Sign Up Here:
(Note: They open and close periodically. At the time of this writing they are accepting submissions, but you have to be an affiliate of theirs, which you can sign up here.)
For indie authors, I have found nothing but raving reviews for this service. It’s completely free and they will promote your book if you follow these guidelines:
– Your book doesn’t suck
– You price it at 99cents (Their biz is centered around “books for a buck)
– You join their affiliate program.
That’s it. If you follow those rules, they will work in a promotion for your book.
They are growing incredibly fast, due to their genius business model. You join their affiliate program and you promote them. They then promote you. Since all authors are also affiliates (who make a dollar per email sign up), their email list is exploding in size. (Notice I emphasized email list…more in the next chapter)
Considering they are:
– Free to get into
– Have much lower requirements than BookBub
– Pay authors affiliate commissions to send subscribers
It won’t be long before they overtake BookBub. Yes, they will overtake BookBub as the king of promotions, and I hope they do soon.
They can send hundreds of sales, as seen by the many success stories, which you saw some of the on the sales page for this guide.
This is just one of the starting points. Get a promo in with them, get hundreds of sales, and build your platform.
#2 Resource: Author Marketing Club Free Submission Tool
They call it a “tool” and an “app” but it’s really just a list of the top book promotion sites that don’t require payment, gathered in one spot for ease. Just click the logo and enter your information.
Between these two resources, you have enough to begin building your author platform. But we shouldn’t stop there, as there are a load of affordable promotions you can run for dirt cheap.
Paid Resources
In my opinion, paid resources are far better than free resources. Yes, those above (especially BuckBooks) can send you hundreds of sales in just a few hours, for free, there is only one problem. Competition.
By paying a small bit of money, you remove 60 to 80% of your competition and have far more control over your promotions than just relying on good timing.
Now, I know. Paying for promotions might seem like a lot to ask for. But if you are now feeling the “ugh, I don’t want to pay for anything” vibe, I suggest you reread the first chapter.
Or, if you would rather not do that, then I’ll sum it up again here.
So you are saying you don’t want to invest 5 to 10 bucks in promotions to help you get free of your job and make writing your full time profession?
Yes, just 5 to 10 bucks, and no, I’m not talking about “Facebook ads” or “Google ads”. I’m talking about Fiverr gigs and low cost book promotions from promo sites. These are the ones that email their list about your book, which can send dozens or hundreds of sales to your book quickly. (Noticed I emphasized email list again…think I’m building up to something?)
In any event, don’t be afraid to spend a few bucks to promote your book. This is money well spent (and not a lot of money either) because these people aren’t just buying your book, they are also going to be signing up to your lists, following on twitter, liking your fan page and so forth.
#1 Resource: Fiverr
There are a ton of fiverr gigs that help authors become a success story. Here are a few I recommend. (Note these gigs have either been tested by me or I’ve found others who have used them successfully)
Of course, there is the legendary BKnights, which I’ve mentioned before:
Another HUGE one:
While this is for free days (an excellent strategy if you are brand brand new), it’s an excellent gig.
Another free or perma free promo:
There are others, of course, but those above are the top gigs that have worked for me and others.
#2 Resource: Book Sites
These are website that are affordable. Which, to me, means the least risk involved. I don’t want you dishing out 400 bucks (*cough* BookBub *cough*) if you are first starting off.
ENT (Ereader News Today) – Almost 5 years old and responsible for the success of hundreds of authors. Their prices are a bit higher than I would like for an author starting off, but they tend to be worth it.
Price List
Twitter promotion service. I’ve seen some successes with this (though I’ve never used them, yet). While they seem to be spendy, one look at what they offer shows they are super cheap. With a twitter list of 550,000 book buyers and readers. 49 bucks gets you 70 tweets per day or 59 bucks gets 7 tweets per day for a month!
I would coordinate a free or low priced day (no more than 99 cents) and utilize scarcity to get better results. (Only available Free/99 cents Until XYZ)
This site is rarely talked about but is usually highly considered among those who pay for promotions. In other words, they tend to get results. On top of it, they are very affordable! Basic package is 20 bucks and the top package is 35.
Building the Platform – Stage Two
The traffic needs somewhere to go, and for our purposes, the target is your book.
Now, you could send traffic to the platform first – an email landing page, your twitter, blog, etc. And there are good reasons for doing this, but we aren’t going to focus on that. Instead, we want buyers to join our platform.
It’s more than that, though. In order to join the platform, they must do something else besides just purchase.
1. They must open the book.
2. They must click a link.
3. They must either enter their email or agree to follow or like.
These extra actions weeds out people who are not as enthusiastic about us and our books, leaving us the hardcore fans. So while you might send 1000 people to your book, only 5 or 10 will join your platform from every one hundred buyers.
Now, that might sound discouraging. But don’t let it be. Those 10 people will buy just about every book you release. And each book you release, more people will join your platform.
That adds up quick.
If you have 5 books in a genre, and each book sells about 500 copies a month (which can easily be done in most niches if you actively promote your books like I recommend in the last chapter), you will have sold close to 30,000 copies in a year.
That should result in about 3,000 people in your platform. And most of those people will buy each new book you release! Can you imagine selling 1000 to 2000 copies of a brand new book upon release?
You’ll be launched with super high book rankings (top one hundred best sellers), causing even more sales to pile on, which of course adds to your platform.
It grows rapidly with each book.
Platform Book Placement
We want people to join our platform. To do that, we need to link the various platforms in our book.
For simplicity, I recommend Twitter and an email landing page.
I love the how simple twitter is – link to your page and they click “follow”. The barrier of entry is low and it takes no time to follow you. Then you can tweet a message and your followers see it. Place the link in both the front and back of the book.
You also want a way to people to give you their email address. If you use Mailchimp then you can set up a landing page hosted by them.
You will want to place that email link in both the front and back of the book. Provide an incentive to join – for example, extra content or help with their problem. Or if the book is fiction, extra content about one of the characters as bait to join.
As your traffic grows, so does your sales and so does the followers/subscribers.
The Power of Email
I’ve mentioned email marketing several times. In short – if you aren’t doing it, then you’re missing out.
Email marketing lets you send an ad for your books (or other books) to your email list, which in turn makes you more money. Email marketing is flexible and smart. It’s a valuable resource that you can turn to at any time and make money with it.
It allows you to:
– Promote your books and sell a ton up front. (Amazon likes this and will promote your book if you hit enough sales early on, which is easy with a list)
– Promote other books and related products for affiliate commissions
– Have other authors pay for ads to promote their book
– Leverage your list to gather attention from other authors so they promote YOUR book (in hopes of you promoting theirs).
As you can see, the benefits are large.
“But Rob! I hear that email marketing is dead or dying!”
People have been saying that for years. I remember first hearing it in 2009, over six years ago and email marketing is still around and still super strong.
The benefits of email will allow it to carry strong for many years. Some people think Facebook and other social media will destroy email. The thing is – email has advantages over social media.
– Email and email clients keep mail better organized. Messages and posts inside Social Media are not.
– Emails are more personal and private.
– Email messages have no limit on length, you can embed media into email (images, audio, and video), and you can attach anything to them. Not so with social media.
– Email requires no “setting up”. Social media requires you to fill out a profile, have a picture, and more.
These are just a few reasons why email isn’t going anywhere!
Email Signup and List Maintenance
This is probably the biggest stumbling block that is holding most authors back from really exploding their sales. The question of…
– How do I build an excellent email landing page?
– How do I keep my list happy?
Luckily, the solution is not as difficult as you might think.
List “maintenance” is all about emailing them. Send them emails about your products, books, others, opinions on the marketplace and anything that can help them.
That’s it.
Seriously. Email them.
A lot of guides have all sorts of suggestions regarding email times, quantity, quality, size, etc…I’ve found this one thing to be true:
If you email your list regularly, they will pay attention. If you stop emailing them, they won’t.
Don’t get caught up in the minor details. Yes, if you do things “perfect”, you can get higher open and click rates, along with more sales.
But if you gather these people from your book sales and they are a fan, they’ll like hearing from you. So just email them daily if you can, let them know about you and your books. They will enjoy the emails and buy more!
Stage Three – Profit
Now is the time to profit. You have your book, you have your traffic sources, and you have your platforms gathered – Twitter and Email (and possibly others).
So now is the time to profit and grow.
The first small order of business is moving people from Twitter to email. Twitter followers can be a powerful resource, but in an email list, it’s much better.
So one of the first orders of business is to get people from your Twitter list to your email list.
This is easy – again, offer something of value in exchange for an email sign up. Build a landing page with Mailchimp and send the link out as a tweet.
You will get people who will sign up! That’s what we want – moving up the promotional chain.
The Promo Chain
I call this the chain because it’s like a chain. Each chain link is a more powerful promotional tool.
Here is what it looks like:
– Twitter: Easy to get people to follow because all they have to do is push a button AND they don’t have to give you the trust of their email.
– Other social media: Facebook and others. Similar to twitter.
– Blog: Also easy to get people to follow. I recommend that you send people from your twitter list to your blog.
– Email: The most powerful but also requires the most work to get into. Unlike just “clicking a link that says follow”, the user has to actually trust you and then type their email into the box. This means email will convert the least – but the people who join are the most passionate of followers.
Your goal is to get people up the chain, first by starting off at Twitter or other social media and working your way up.
This is also why I suggested Twitter as the first link in your book. While you can also include an email sign up newsletter, you give people the choice of Twitter meaning you will get more sign ups.
If given the choice between Twitter or no way to capture them at all, I’ll take twitter all day long. While not as powerful as email, you still have a chance to message them.
Multiple Modalities
If you have people on a Twitter list, Facebook group, blog, and email list, then you have the chance to hit them up through multiple channels.
I heard a while back that it takes a person 7 interactions with you before they purchase something. That may or may not be true – but I do believe that it’s true that the more they see you, the more inclined they are to buy.
Imagine this: your audience sees a tweet from you, then gets an email from you, then sees an ad on Facebook…what do you think they are going to do?
An increase the chance of them buying for these reasons:
– Those who wanted to buy your book but forgot will now do so.
– Social Proof: Seeing you everywhere will translate to “important” in the eyes of your prospects. It’s like branding – you are etching you and your book into their mind.
– Some people pay attention to some channels over others. Some may not bother with Facebook but will see you in their email. Some may not pay attention to email but will notice your tweet.
This is why I advocate having as many platforms as you can. Social media, video, email, etc. All these are important for visibility and owning mental real estate of your customers mind.
So work on building up all your platforms, while funneling into an email list – you won’t regret it!
Having problems with something? A question? I might have it answered here!
Q: How much does it take to get an email list going? Isn’t it super time consuming both to set up and manage?
A: To set up? Minutes. Places like Mailchimp and Aweber you build your own landing page using their system. If you build your own, there are tons of tech to help speed the process along.
There are wordpress themes like OptimizePress, ThriveThemes, InstaBuilder and tons others.
If you don’t want the hassle of building a landing page yourself, then there is LeadPages.
Management is simple. How long does it take you to write an email or two a day? That’s it, really.
I mean, sure, there are other things you can do, like cleaning out old useless leads, and working in an autoresponder funnel, but those are usually one time or once in a while things. Most of your management is simply sending an email!
Q: Okay, I’m convinced. What email provider should I go with?
A: Mailchimp is free to start, just realize that they don’t like affiliate marketing, so don’t send emails with affiliate links in it.
Aweber is an industry standard and so is GetResponse. There are others, though, and some can be quite expensive. If you are just starting off, just go with Mailchimp and later on you can move to Aweber once you are ready to start mailing as an affiliate.
Moving over to Aweber is simple – just upload your list from Mailchimp.
Q: So I’ve given this a try – and it didn’t work. I didn’t sell very many copies and I’ve only landed a few people on my twitter/email list. What now?
A: Just a warning – if you think I have a precise answer for you, you’re going to be disappointed, but the real answer is easy.
Try again. And again. And again and again and again. Keep trying until you land a success.
I’m not going to sugar coat it. You’re going to have flops. Maybe more flops than successes, but that’s the nature of all business. Some products will do exceptionally well, others won’t.
If you rundown my products, you’ll see this mix:
– About 20% flops
– About 20% huge success
– About 60% “average”
Standard bell curve. Since 20% are homeruns, I want to get through flops and averages. So I work on creating more stuff and selling it. It’s that simple.
The other reason is learning and experience. As you experience flops and then successes, you’ll start to discover what makes each different, and you’ll begin to develop a formula for success that works for you!
The good thing, though – even if you flopped and only sold a few copies and only put a few people on your list…that’s still not a total flop. You still gathered leads. You might have even made a few bucks.
Build off of it! Start mailing to those 4 people you added to your list. The next time you create a book, those 4 people might buy immediately…which is like guaranteeing sales! That might push your rankings and this next “flop” adds 20 people to your list.
See where I’m going? It’s okay if this process takes a bit – but if you keep at it, in under a year you’ll have a viable book selling business!
Join the Back to Back Platform Building Class!
If you haven’t joined this yet – you should.
I’m hosting a two day, back to back webinar class in which we are going to cover all the stuff inside this guide and more.
Examples, case studies, in depth strategies and more, in front of a live audience of you and your peers. Come get your questions answered and more!
Click here to join.
There will be replays available, which everyone who joins can download for free!
See you soon!

Easy Bookworm Cash

Easy Bookworm Cash

Make Money Reselling Books For BIG Profits!
The Author has strived to be as accurate and complete as possible in the creation of this report,
notwithstanding the fact that he does not warrant or represent at any time that the contents within
are 100% accurate due to the rapidly changing nature of the Internet as well as other factors.
While all attempts have been made to verify information provided in this publication, the Author
assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter
herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their individual circumstances to act
This report is not intended for use as a source of legal, business, accounting or financial advice.
All readers are advised to seek services of competent professionals in legal, business, accounting,
and finance field.
You are encouraged to print this book for easy reading.
This method is one of my more “outside-the-box” creative methods. It’s not your typical
money-making ebook that you’ll find online, in the sense that it has nothing to do with making a
website, generating leads or traffic, it has nothing to do with affiliate marketing or anything
that you would typically find on the WF or elsewhere. However, do NOT let that discourage you or
turn you away. This is something you can do to make extra cash or even turn it into a full time
hobby (a money-making one of course)! Keep an open mind and remember that if you implement this
method → You will make money.
Onto the “main” introduction…
In today’s world, physical books are not as popular as they once were, but they are still a crucial
part of education, self-help, learning, entertainment and much more. So, don’t think that paper
books are “dead” by any means. Sure, ebooks are gaining immense popularity, but they haven’t taken
over quite yet.
Being that you’re most likely an internet marketer – or an aspiring one
– you most likely are a bit more interested in ebooks and digital formats, which is great! I’m sure
however, that you wouldn’t mind making money from physical books, would you? 😉
The great thing about physical books from a money-making point of view, is that you can acquire
books for extremely cheap → Whether it be from garage sales, yard sales, thrift stores, book sales,
or even get them FREE (sometimes by the box!) from friends/family or other sources. So let’s dive
into this neat method, shall we?
It definitely helps to have an iPhone or Android phone to do this method, because it revolves
around the BookScouter App for iOS and Android (it’s a FREE App), however, you CAN still do this
without one, but it will be a tiny bit more time consuming. BookScouter has a website, so you can
do this from ANY smartphone – OR you can simply use a computer. You must’ve had an internet
connection to purchase or download this report, so I’m sure you’ll have no problem here.
Basically, you will be re-selling ‘physical books’ to websites that offer to purchase pre-owned
books from people. What makes this method easy, is the BookScouter website and mobile application.
With BookScouter, you can scan the barcode (ISBN) of any book and within seconds it will tell you
how much you can sell the book for.
It will list all of the websites that are willing to buy that particular book and how much they are
willing to pay you for it.
Check out the screenshots below from my iPhone:
This is how you scan the barcode (ISBN)
number using your smartphone camera.

As you can see above, is willing to pay me
$4.50 for this particular book that I got for FREE.
Now, DON’T WORRY. If you do not have an iPhone or Android phone and are unable to download the
BookScouter app, you can simply use from any smartphone OR from any COMPUTER.
The “ISBN” number is located on books, typically above the barcode on the back of the book. Look
for “ISBN” and then a number.
Where/How Do I Get Books to Sell?
You’re probably asking yourself “How am I going to get books to sell?” That’s actually the EASY
part! Nowadays, most of us have quite a number of books lying around our own house that we wouldn’t
mind getting rid of in order to clear out some space, is that something you can relate to? If so,
how would you like to make some CASH from those books that are taking up space and cluttering up
your house?
If you don’t have any books that you want to part with (I know some of us love our books and
couldn’t imagine getting rid of any) → No worries! You can get books for CHEAP or even FREE in a
number of ways. How?
For one, thrift stores and places such as GoodWill have people dropping off books by the box,
donating them because they don’t want them anymore. These stores turn around and sell these books
for as little as $0.25 cents a book! (Sometimes less). But follow me…
If you could buy a book for $0.25 or even $2.00 and then turnaround and sell it for $4.00… You’ve
just made an incredible profit on your investment! How many times could you do this a
day/week/month? How much EXTRA cash could you make just selling a bunch of books that you don’t
even want anymore (or your friends, family, co-workers, etc. don’t want anymore)?
There are even pre-owned bookstores that could potentially have deals on certain books that would
allow you to make a profitable transaction by purchasing it and then reselling it via BookScouter. is another great resource for getting books. Craigslist is
a FREE online classified ad site. Similar to the “Classified Ads” section of your newspaper, but
online. They have TWO sections that you
could use to find books. One is the “For Sale → Books” section where people are selling books and
there’s also the “For Sale → Free” section, where people are giving stuff away for FREE, including
books of course. You could get boxes of books for just pennies per book in some cases. Easy enough,
Let’s talk about it some more…
So, we’ve established that BookScouter is a tool that you can use to scan books from your
smartphone (or manually enter the ISBN number on the website) and find out how much money different
online bookstores are willing to pay you for any particular book.
We’ve also established that you could easily acquire books cheaply at thrift stores, GoodWill, book
sales, garage sales, yard sales,
Craigslist, etc. and that you can likely acquire some FREE books from friends, family, co-workers,
etc. OR even start by selling some of your
OWN books that you don’t want/need anymore.
With the above information, you can almost immediately start making money by finding books, and
selling them to stores online.
How Does the Book Selling Process Work?
Good question. Once you scan the ISBN number of a book or enter it manually on the BookScouter
website, you will end up with a list of merchants who are willing to purchase your book. On the
website, it looks like this:

Take a look at the “Features” column. The “PP” symbol means they pay via PayPal. The little book
means they also pay via check.
The “$” symbol means they pay for shipping (most ALL of them do, which is really great since the
shipping costs will not affect your profits at all). And then there’s a link for you to “Sell Here”
which will take you to the website with instructions on shipping and selling your book(s).
It’s that easy!
After you click on “Sell here” or if you’re going through the process on your smartphone, you will
see that the book-buying websites will simply ask you to enter the ISBN number(s) of the book(s)
you’re selling them and you will “add them to your cart” only this time, your shopping cart will
actually make YOU money, LoL! Then, they’ll give you an address to ship the books to. When they
receive the books, they will make sure they’re not destroyed or in terrible condition and they’ll
issue your payment via your desired method (Check, PayPal, etc.)
How Does That Make YOU Money?
Although it should be pretty straightforward at this point and obvious how this method can make you
money, I like to be ultra clear when explaining things to students or readers of my reports.
You will be making money by profiting on the sales of these books. If you think about it, the money
is really made when you BUY or
otherwise acquire a book. For example, if you go to a thrift store and
bring your iPhone/Android with you, armed with the BookScouter app,
you can start scanning books and see how much you can sell them for online to these stores. If a
store will give you $5 for a book that you
can buy for $1, then by purchasing that book, you are making money. Because you are guaranteed to
get that $5 for it when you sell it, thus
giving you a 500% profit! The money is in the buying! (Or getting the
books for free of course).

It’s simple. More books = more money.
If you can make $30/day (you can achieve this from a small handful of books or even just one or two
of the right kind!), then your earnings would be just under $1,000/month.
Scaling up to $100/day would just require that you sell 3 books per day at a $33 profit. (or 10
books/day at a $10 profit, etc)…
I put this together mainly for people that are looking for “outside the box” ways to generate some
income and/or extra cash, without having to work for “the man.”
For some people, just making an extra $100-$200/month could be life changing. While others need
$100-$200 extra per week. I think this method could generate that and potentially even more if
someone is motivated enough and puts their mind to it. Taking action is KEY. Thinking about it
isn’t going to make anybody money. Getting out
there and selling some books WILL.
Get your friends or family in on it. Tell people to lookout for books that would otherwise be
thrown in the garbage or put into storage or an attic to collect dust and have them notify you or
pick them up on your behalf. You can offer people a share of the profits for helping you and you
could even potentially outsource this by having people go out and buy cheap books for you or look
for giveaways, etc. Get creative!
The best books to look for are educational books and informative books. These books can fetch BIG
BUCKS such as the examples below:
Try to look for books that are educational as opposed to just science fiction, etc. Try to get
college books! Books that people need for certain college/university courses fetch TOP DOLLAR.
However, ANY book could make you money so keep that in mind!
UK Residents:
There is a website called that works in the same way that BookScouter works
and you can type in the ISBN number for books and even DVDs, Blu-Ray Discs, Games, Music, etc.
So, here is a basic outline of what you’ll be doing with this
1. Download the BookScouter App for Mobile Phones Here: (Or go
to if you don’t have a smartphone)
2. Start scanning some of your own books if you have any that you’re willing to sell. Also ask any
friends, family, co-workers, etc. if they have any books they don’t want anymore that you could
take off their
hands. You could also always offer them to split the money with them if you let them know you’re
going to be selling them.
3. Go to thrift stores, GoodWill, used bookstores, look for book sales, garage sales, yard sales,
Craigslist and anywhere else that you could get a good bargain on books.
There are also places ONLINE that you can find books CHEAP (eBay, Amazon, etc) and flip right from
4. Decide which websites will give you the most money for your books and start filling up your
“carts” on those sites with your books.
5. Ship out the books and then collect your money when they receive them!
6. Rinse and repeat!
Flip your flipping business?
My business partner, Dan, had a somewhat similar book-flipping business about 10 years ago…
He was able to sell it for just under $10,000!
So, let’s say you set up a system where you are consistently finding bargain books at certain
locations and making ‘X’ amount of profit…
You could potentially turn around and SELL your book-flipping business to someone who is looking to
purchase a profitable business. If you can prove profits, you’ve got a valuable asset!
I hope you enjoyed reading this short, simple, NO FLUFF report on an easy way to make money
“flipping” physical books. I wish you the best success in your online endeavors!
Best, Shane N.