Super Simple Sales Letter Formula

by
Michael Harris
© Michael Harris All Rights Reserved http://michaelharrisonline.com
Create Your First Sales Letter From Scratch (A Case Study)
About the author
My name is Michael Harris, author and internet marketer. Back when I was a newbie, I used to
struggle a lot with internet marketing.

I would buy all sorts of ebooks, WSO’s, video courses, memberships, and everything that I thought
would help.
But I was always seemed to be missing something that would keep me from succeeding.

It really got me upset to the point that I started creating

my own products. I was tired of “the gurus” who seemed to have all of the answers, but provided
little value.

I now feel that I make a difference by providing helpful content for my audience.

To your success, Michael

http://michaelharrisonline.com http://michaelharriscoaching.com
Introduction:
First, I want to say a huge thank you for purchasing this WSO today. It means a lot that you put
your faith in me to show you unique way of building your internet business.

Today I’m going show you special formula that you can use anytime you’re creating a sales letter.
It doesn’t matter what product or service that you’re selling because it works well for most of
them.

As you probably know, you can have the greatest product in the world, but if your visitors aren’t
clicking on your buy button and making purchases – what does it matter? This course will show you a
proven way to create high-converting sales letters that will get your visitors to start taking
ACTION and buy.

We are going to look at a unique way to structure your sales letter so that they get maximum
conversions for your offer.

This product will show you how to do it. As long as you approach this with an open mind and take
action, you will see some awesome results.

So let’s get started…

I’ll be showing you how I’ve written the sales letter for this product, “How to Create a Sales
Letter From Scratch,” which you’ve purchased.

The fact that you’ve purchased this product is proof that this formula works and you can use it to
create your sales letters in the future, also.
So, I’ll be referring to this example throughout this training.
Now writing a sales letter is an art form. There is no right or wrong way to do it. However, there
are a few key points to keep in mind as you begin to write your sales letter. In this training, I’m
going to be focusing on writing a sales letter for products that you might list on the Warrior
Forum as a WSO. Of course, you can use this process for any sales letter on any platform.
So here are the steps that I’d recommend for you to take now:
1. Go through the sales pages of past WSO of the Day products. When you read through the copy, take
note of what you liked and didn’t like. This will give you a good idea on sections/words to include
in your sales copy and sections/words to avoid.

2. Begin by presenting pain points and then offer your report as the solution to their pain. You
need to take time listing the benefits of your product instead of listing the features. A feature
lists what’s included in your product. A benefit tells your buyer what the product will do for
them.
3. Make sure you arouse curiosity within the copy. The longer the customer reads the copy, the more
likely they are to make a purchase. If you arouse their curiosity, they will continue reading which
increases the chances of them making a purchase.
4. Go back to Warrior Plus and review the reports that sold over 100 copies with 10%+ conversions.
Make note of what these reports have in common.
5. The MOST important tip to keep in mind as you write your sales letter is to make sure that
everything you claim and say in your sales letter is included in your report!
Begin by presenting pain points and then offer your report as the solution to their pain. You need
to take time listing the benefits of your product and what result your reader will have after they
purchase it.
As you are working on your sales letter, a few points to keep in mind with the Warrior Forum.
First: No income claims are allowed. You can’t tell readers that they will make $XXX amount of
dollars in a certain period of time.

That would go for exact number of subscribers someone could get or website traffic or rankings. You
can say this will help you get subscribers, higher rankings or website visitors, but no exact
numbers allowed.

Second: Blind sales copy that doesn’t explain what the buyer actually will learn or the method
taught, is not allowed. If you are confident in what you are teaching and it works, you should have
no problem helping people making an educated decision to buy.

If you have to trick or hide what you are teaching to get buyers, this won’t make for a good
experience for either of you with increased refund rates and buyers who don’t trust you and
unlikely to buy affiliate offers you recommend.

Third: You need to have a clearly stated refund policy. No matter how good your report it, you are
going to get a small number of refund requests. This happens to all of us so don’t freak out when
you get
your first. Here is a simple refund policy you can use that helps keep serial refunders at arms
length.

“Use the methods taught in the report for a full 30 days. If you don’t get results as taught,
contact me for a full refund. Thank you!”

Then if a buyer hits you with a refund request, kindly ask them for examples of what they did
during the past 30 days and see if you can help them before issuing a refund. After you reply to
their refund request, 90% will just move on and not even bothering to try to get their money.

Fourth: You need to include contact information for support. Keep it professional with your new
business and let your readers know how they can contact you if they have a question.
On the next page is an overview of a proven formula that I use to put together sales letters,
especially if you’re selling WSO’s…
I have to give credit to Sean Mize for the theory behind this formula. It works really well and
I’ll show you how I apply it to my business.
Next, I’ll explain each step in more detail…

Implementing the
Step-By-Step System For Creating A Sales Letter to Launch Your WSO

Here Is An Overview of this 9 Step System:
1. The Headline
2. Ask questions to identify their problems.
3. Relate their problems to you (or others).
4. Tell what you have created.
5. Explain what they get.
6. Explain the value of what they get and how it will benefit them.
7. Offer (Price)
8. Refund Policy
9. Close/ Call to Action (Buy this!)
Ok, let’s show you how to set each one up correctly…
Here is the Super Simple Sales Letter Formula Explained Step by Step:
Step 1 – The Headline
First, you need to start off with your headline. Two of the best headlines are…
“Discover the secret to doing XYZ” or
“”How To Do XYZ” Example:

Then I type a subhead:

Your subhead should tell a little more detail about the benefits of your report.
After your subhead, you’ll want to introduce yourself. If you can take a picture of yourself and
put it at the beginning, that’s even better. It will let your reader know exactly who is talking to
them. This helps build trust.
So this is what I do next…
Step 2 – Ask questions to identify their problems.
You have to remind your reader that they have a problem that needs to be solved.
So in order to do this, you ask some questions.
We need to ask them 3 questions to help them remember that the problem is big enough for them to
find a solution to it and solve it now.
Here are the 3 questions that we ask:
“Are you frustrated…?” “Is it irritating..?’
“Are you struggling…?”
Example:
Dear Fellow Warrior,
Step 3 – Relate their problems to you (or others).
In this section, you’ll want to tell a story that identifies with the reader’s pain. This will let
them know that you understand what’s going on in their world and get them into a state of wanting
to take action to solve it.
Example:

Step 4 – Tell what you have created.
In this section, you’ll tell about some of your struggles and then how you came upon your discovery
that changed everything. You’ll want to mention that you’ve decided to share your discovery with
them and ask if that would be helpful.
Example:
Now “level” with them and tell them the truth as to why they are not currently having success:
This next section isn’t necessary, but we’ll call it a bonus. After I explain my struggles and how
I came upon my discovery, then I want to try to tell my reader something valuable that they may not
know. I call this the “leveling with them” section. I want my reader to know that I’m honest and
tell them a nugget of truth that they may not get anywhere else. Again, this helps build trust.
Example of the “leveling with your reader” section:
Step 5 – Explain what they get.
In this section, you’ll want to tell more about your discovery. You want the reader to feel that
if they can copy your formula, then they’ll be successful like you.
Example:
After this section is usually a good point to place your “buy button.” Just make a note in your
sales copy for now and you can go back and place the buy button later. You don’t want to interrupt
your thought process at this point. Just keep the ideas flowing.

Now list everything that’s included in your report. These can be listed in “bullets.”
We’re going to list what’s included in your report as a benefit to your reader.
I usually like to have at least 10 – 15 bullet points per product. You could have more or less.
Just use these as a guideline.
Example:

(At this point, I usually put another Buy Button.)
Then, list more bullet points to show the tremendous value…
Example:

Then I list the rest of the bullet points, to show even more value…
Next, tell them it’s everything that they need to help solve their problem. Also, tell them who
this product is for:
Example:

Ask the reader imagine how this will change his/her life.
It’s important for them to visualize the results.
Example:
Step 6 – Explain the value of what they get and how it will benefit them.
Next, tell your reader how discounted this training is compared to the tremendous value that
they’ll receive.
Example:
Step 7 – The Offer (Price)
Tell your reader the tremendous value that they’ll get compared to the low price that you’re
offering. Mention that they’re getting a special discount because this is new information and you
want people to try it out first. Also, mention the fact that you’ll probably raise the price once
you have testimonials.
Example:

Step 8 – Refund Policy
Tell your reader what kind of guarantees they receive and the refund policy.
I recommend that you have a conditional guarantee so that it will give people a chance to try it
out first. This will stop your serial refunders who get excited and purchase your product and then
want a refund 30 minutes later.
Example:
Step 9 – Close/ Call to Action (Buy this!)
In this next section you want to let the reader know that they’re making a good choice in buying
this. Also, I add my picture and name so that it builds trust.
I use the “P.S.” and “P.P.S.” as a “call to action” to let the reader know that they should buy
this now or their life will stay the same and they won’t solve their problem.
Example:
To finish the sales letter strong, I put in one more “call to action” with a buy button.
That’s it! You have just completed your sales letter. Now, go on to the next page and we’ll finish
this process.
Final Notes:
Congratulations!
You now have a system in your hands to make as many sales letters as you want.
But you also have to put it into practice for it to work.

So, let’s quickly review your action plan

1. Create A Headline
2. Ask questions to identify their problems.
3. Relate their problems to you (or others).
4. Tell what you have created.
5. Explain what they get.
6. Explain the value of what they get and how it will benefit them.
7. Offer (Price)
8. Refund Policy
9. Close/ Call to Action (Buy this!)
After you get into the swing of things, you can easily make several of these sales letters every
month.
Quite frankly, the more products and sales letters that you can make, the more chances you have to
make money!

You could create several sales letters per month and have multiple streams of income coming in a
regular basis from your efforts.

Imagine how you’ll feel whenever you’re finally making the money that you deserve!

Now, it’s time to get to work and put this plan to use. The main thing is start taking action
today!

To Your Success,

Michael Harris
P.S. – I’m not someone who likes to hide behind my products or services. Don’t be afraid to reach
out!
Contact me at michaelharrisonline@gmail.com if you have questions.
Also, visit my blog at http://michaelharrisonline.com for more info. Or,
http://michaelharriscoaching.com if you’d like more individual
help in setting up a customized plan for yourself that will take your internet business to the next
level.
Other Helpful Resources … WSO Mastery Coaching:
Let me help you create and launch your first WSO in less than 30 days from scratch – WSO Mastery
Coaching

Learn more about WSO Mastery Coaching by clicking on the picture above.
Here are some of my past WSO’s that I have created using these methods:

Tube Review Profits: Discover the Secret of Creating Simple
Videos that Convert Visitors into Buyers and Bring in Cash Like Clockwork…

Tube Review Profits Video Series:

Tube Review Profits Video Series – Look over my shoulder and watch me create 3 review videos by
using this unique system. If you’re a visual person and like to “see” how it’s done, then this
resource is for you!

Get exclusive video training on how to set up Sales Letter Overview Videos, Product Review Videos,
List-Building Videos. These are actual videos from my own campaigns, for you to copy and use as
templates.

This exclusive 10 step video training is broken down into small segments so that you can digest
each one easily whenever you have a few minutes. Or, you can watch them all at once if you have
time this weekend. It’s very flexible and you can learn at your own pace.

This comprehensive video series covers everything that you need to know to start creating
review-style videos in a variety of niches. It’s so easy to get started and you can have several
videos up and running
this weekend by using the information in this course!
Tube Ranking Secrets:
Tube Ranking Secrets – Discover how to turn your video into a Google Hangout for better Google
Rankings. Use the same video to get even better rankings with less work.

Holiday Hangout Cash:

Holiday Hangout Cash – Learn how to make Holiday Cash Machines in less than 45 minutes. Including:
Selecting Products People Want, Driving Traffic To Your Offers, and Getting Paid Over and Over –
All without the hassles of creating your own website, buying domains, or writing endless amount of
content.

This course can applied to any time of the year, not just Christmas!

Disclaimer: This report makes no warranties or guarantees express or implied, as to the results
provided by the strategies, techniques, and advice presented in this report. The publishers of this
report expressly disclaim any liability arising from any strategies, techniques, and advice
presented in this report. The purpose of this consumer report is to educate and guide. Neither the
publisher
nor the author warrant that the information contained within this consumer report is free of
omissions or errors and is fully complete. Furthermore, neither the publisher nor the author shall
have responsibility or liability to any entity or person as a result of any damage or loss alleged
to be caused or caused indirectly or directly by this report.

No Writing Needed

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Disclaimer
This book contains business strategies, marketing methods and other business advice that, regardless of my own results and experience, may not produce the same results (or any results) for you. I make absolutely no guarantee, expressed or implied that by following the advice below you will make any money or improve current profits, as there are several factors and variables that come into play regarding any given business.
Primarily, results will depend on the nature of the product or business model, the conditions of the marketplace, the experience of the individual, and situations and elements that are beyond your control.
As with any business endeavor, you assume all risk related to investment and money based on your own discretion and at your own potential expense.
Liability Disclaimer
By reading this book, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice.
You further agree that our company cannot be held responsible in any way for the success or failure of your business as a result of the information presented in this book. It is your responsibility to conduct your own due diligence regarding the safe and successful operation of your business if you intend to apply any of our information in any way to your business operations.
Terms of Use
You are given a non-transferable, “personal use” license to this book. You cannot distribute it or share it with other individuals.
Also, there are no resale rights or private label rights granted when purchasing this book. In other words, it’s for your own personal use only.
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Contents
Disclaimer ……………………………………………………………………………………………….. 2
What Are Low and No Content Books? ………………………………………………………… 6
Advantages ………………………………………………………………………………………….. 7
Overview…………………………………………………………………………………………………. 7
Popular Types of Books ……………………………………………………………………………… 7
Popularity ……………………………………………………………………………………………….. 8
Journals…………………………………………………………………………………………………… 8
Examples ……………………………………………………………………………………………… 8
Journals ……………………………………………………………………………………………….. 8
Writing Journal …………………………………………………………………………………….. 9
Dream Journal ………………………………………………………………………………………. 9
Prayer Journal …………………………………………………………………………………….. 10
Diet Journal ………………………………………………………………………………………… 11
Gratitude Journal ………………………………………………………………………………… 12
Planners and Logs ……………………………………………………………………………. 12
Homework Planners …………………………………………………………………………….. 13
Calendar Planners ……………………………………………………………………………….. 13
Planning by day/week/month ……………………………………………………………….. 13
Event Books ……………………………………………………………………………………….. 14
Themed Event Books ………………………………………………………………………… 14
General Photo Books …………………………………………………………………………… 15
Wedding, Pregnancy, Milestones and Special Events ………………………………… 15
Coloring Books ……………………………………………………………………………………. 16
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Recipe Books ………………………………………………………………………………………. 17
Niches …………………………………………………………………………………………………… 17
Keyword Research ………………………………………………………………………………….. 18
Categories ……………………………………………………………………………………………… 18
Secret Categories ………………………………………………………………………………… 19
Printing Your Book ………………………………………………………………………………….. 26
Printing Formats and Binding ………………………………………………………………… 26
Specialty Formats and Binding ………………………………………………………………. 26
File Type …………………………………………………………………………………………….. 27
Templates ………………………………………………………………………………………….. 27
Ingram Spark ………………………………………………………………………………………. 28
Lulu …………………………………………………………………………………………………… 29
CreateSpace ……………………………………………………………………………………….. 29
Pricing ……………………………………………………………………………………………….. 30
Designing Your Book ……………………………………………………………………………….. 30
Microsoft Word ………………………………………………………………………………….. 30
Using PowerPoint………………………………………………………………………………… 31
PPT Templates ……………………………………………………………………………………. 31
InDesign …………………………………………………………………………………………….. 31
Book Elements ……………………………………………………………………………………….. 32
Front and Back Matter …………………………………………………………………………….. 32
Other Written Material ……………………………………………………………………………. 32
Artwork ……………………………………………………………………………………………… 33
Microsoft Word Formats ………………………………………………………………………. 33
Converting Vector Formats …………………………………………………………………… 33
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Where to Find Vectors? ……………………………………………………………………….. 34
Design Layouts ……………………………………………………………………………………. 34
Layout templates ………………………………………………………………………………… 34
General Templates ………………………………………………………………………………. 35
Specific Templates ………………………………………………………………………………. 35
Coloring Books ……………………………………………………………………………………. 37
Selling Your Low/No Content Book ……………………………………………………………. 38
Selling low/no content books as books. ………………………………………………….. 38
Selling Books as a Product on Amazon and other Venues ………………………….. 38
Fulfillment By Amazon …………………………………………………………………………. 38
Getting Setup With FBA ……………………………………………………………………….. 39
Marketing ……………………………………………………………………………………………… 40
Conclusion …………………………………………………………………………………………….. 40
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What Are Low and No Content Books?
Low and No Content books refer to books that have little or repetitive content. Believe it or not, these types of books are very popular with customers, because they function as tools for a variety of processes, procedures, and events. Blank books cover a wide variety of books such as:
Journals
Planners
Event books
Coloring books
There are massive opportunities for publishers with no and low books. What’s great about these is that even though they have zero, little, or repetitive content they can easily be customized to fit a huge variety of niches and needs.
They fall into one of two broad categories: truly blank books, or those with very repetitive content.
For example, look at a journal. You may get a few words here and there, but the book is largely blank so that you can fill it with your own writing. There are also books with little content that aren’t truly blank, but certainly aren’t as complex as a novel, such as a coloring book or a planning book. Aside from some formatting or pictures, all of these books are essentially blank.
While it may not seem like it, especially since so little work is involved, this is a thriving industry. Why do you think bookstores are always putting out new blank books, and why do you think that every year they rush to make new planners and journals? Because these books sell. Whether as something useful or just as an impulse buy, blank books can make publishers big bucks, especially if they are made correctly.
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Advantages
Some of the advantages of publishing these books include:
 Very low investment of time or money in terms of creating content.
 Ability to target a wide variety of demographics and niches.
 Versatility: can easily sell these types of books, both as a book, and as a physical product.
 Ability to scale: you can easily repurpose your book into other niches and categories. In addition, you can also create more books easily and a hot category.
Overview
In this training, we’re going to cover the types of low and no content books, the marketplace, the many opportunities available to profit from publishing these types of books, how to create them, and how to make sales from these types of books. There is no training like this out there on the market currently. And by implementing these strategies, you can stand out in a crowded marketplace and increase your publishing royalties and income.
Popular Types of Books
Five popular types of books and their subcategories we’ll be covering in this training:
 Journals
 Event Books
 Planners and Logs
 Coloring Books
 Recipe Books
Imitation is often considered the sincerest form of flattery, and it’s an excellent tool for making your own products. Seeing similar products in the market and making your own based on that inspiration is one of the best ways to get started with blank books.
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Here is an in-depth look at some of the popular books in these niches:
https://drive.google.com/open?id=0B95lOdDMLDy6fncyR0xPQWtGMkRTM1ZPVEgydEN4Y2FDMWNZTlZnY2FwbWNadjhxZHp6b0k&authuser=0
You can see the most popular books and their best and worst reviews. This is helpful for seeing what the market is buying and interested in, and what types of books they want to see in this niche.
Popularity
Let’s now take a closer look at some commonalities of popular sellers in each category, and what type of content they normally include:
Journals
Examples
The most consistent sellers in the blank book realm tend to be generic ones, such as truly blank journals and planners with minimal formatting.
Here are a few examples of popular books in the journal category:
Journals
 http://www.amazon.com/Aitao-Journal-Vintage-Classic-Notebook/dp/B00HFQU3X6/ref=sr_1_1?ie=UTF8&qid=1425189632&sr=8-1&keywords=journals
 http://www.amazon.com/BookFactory®-Black-Banded-Journal-Diary/dp/B00J7SDKSA/ref=sr_1_5?ie=UTF8&qid=1425189632&sr=8-5&keywords=journals
 http://www.amazon.com/Red-Embossed-Heart-Writing-Journal/dp/B000N3ZUKY/ref=sr_1_7?ie=UTF8&qid=1425189632&sr=8-7&keywords=journals.
You’ll notice that the covers have some character to them, such as monograms or fake leather, but the pages themselves just have lines.
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These are books that are largely composed of lines and little else. They might have some witty sayings or one-liners here and there, but that’s about it. While you can make a truly blank journal with nothing inside of it, there is content you can add to a journal to help it sell and connect to the audience.
Writing Journal
Another popular type of journal is one geared specifically toward writers. Yes, people can easily type of even speak their notes, but nothing beats the intimacy of writing your personal thoughts and feelings with a pen. These are usually general purpose books, and essentially don’t need any content.
However, you can write down a few lines here and there like “How are you feeling today?” or “Don’t worry, I’ll keep it a secret.” You can also include writing prompts that they can respond to via journaling. What you write can allow you to target certain ages, genders and overall demographics, so be sure that you keep it within the right group.
 http://www.amazon.com/Journal-Notebook-Diary-Guided-Journals/dp/1593594380/
 http://www.amazon.com/Things-Journal-Francisco-Writers-Grotto/dp/1452105448
 http://www.amazon.com/Write-Right-Brain-Journal-Creativity-Sparking/dp/1937944204/
Dream Journal
Everyone has dreams, and most of us want to remember them either because they are unique or because popular psychology teaches us that dreams are doorways to the mind. A dream journal gives someone a specific area to write their dreams, and you can even add some content here and there to target this market.
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There are two ways of going about this, and there’s nothing wrong with combining them:
 First, you can write down little prompts here and there about reminding people to write their dreams as soon as they wake up, or lines like: ”Dream or Nightmare? Tell me what you remember.”
 The second way is giving small tips for better recalling dreams, or even having lucid dreams. For example, some experts say that you should slowly wear out your mind or focus on certain details to remind yourself that you’re in a dream.
 You can also include quotes about dreams to inspire them. Later in this report I’ll share a list of websites where you can get quotes you can include in your book as content.
Just add some tips or quotes in the margins to target this market.
http://www.amazon.com/Knock-Dream-Journal/dp/160106523X/
http://www.amazon.com/Strange-Dreams-Andy-J-Miller/dp/1452126445/
http://www.amazon.com/Celestial-Journal-Diary-Notebook-Pauper/dp/1441316698/
Prayer Journal
Prayer books are very simple, and many times you can just copy and paste content to put a book together. These are like general purpose journals, but the purpose is to remind people what or who they should pray for.
So, what content works best here?
You can write psalms, verses or even obscure portions of whatever religious text you’re taking from. These books can be targeted towards any religion, though Christianity is the most popular.
http://www.amazon.com/Footprints-Wirebound-Journal-Christian-Manufacturer/dp/1770362533/
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http://www.amazon.com/My-Prayer-Journal-Key-Notes/dp/1593106475/
http://www.amazon.com/Pray-Prayer-Journal-Praying-Questions/dp/1576836169
Diet Journal
Did you know that writing a food journal is one of the best, most scientifically proven ways to lose weight? Most people who are overweight have lost touch with what they eat. They forget about all the empty calories they are ingesting, and also don’t account for the large amount of food they are taking in during the day.
Food journals are become much more popular. While digital versions do very well, even calculating calories within seconds, many people still prefer to write their food journal by hand.
So, what can you add to these books?
 Remind people to write down everything they have eaten, and also write some basic diet tips, like proper serving sizes (like how meat should be the size of your palm), or how vegetables are proven to keep you fuller and reduce weight.
 You can also add some weight-loss motivational sayings in the margins to make people feel good about their personal journey.
http://www.amazon.com/DIETMINDER-Personal-Fitness-Journal-Exercise/dp/0963796836/
http://www.amazon.com/Love-Food-Exercise-Journal/dp/1499735502/
http://www.amazon.com/Diet-Fitness-Journal-Personal-Exercise/dp/1593596707/
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Gratitude Journal
In many ways this is similar to the prayer book. Many people even consider it a religious duty to be grateful towards their chosen deity for what he or she has bestowed upon them, but this can also be a general book to remind people to have gratitude for the things around them. The point of these books is that it gives people a space to write about the things they like, which in turn tend to make them feel better and focus on the good instead of the bad.
 Aside from writing general things like, “What are you grateful for today?” or “What made your life better today?” you can also write motivational lines like how it’s always better to look at the good, that it’s healthy to remember what you’re grateful for and so on. Motivation and feeling good are the main things to hit with this market.
http://www.amazon.com/Gratitude-Journal-Catherine-Price/dp/081186720X/

http://www.amazon.com/Gratitude-Habit-Workbook-creating-positive/dp/1480226408/
Planners and Logs
Actionable planners, which make the user feel like he or she has to do something, are very popular right now. Those with detailed formatting tend to be the best as it allows the user to make full use of the planner. In fact, planners are often judged by how much space and how many areas people are given.
We all have things to do, but some of us either have too much to remember, or others may easily forget tasks unless they are written down. In either case, planners are an essential element for busy people. These books typically don’t have any text outside of a few words, so formatting takes the spotlight here.
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Homework Planners
Homework planners are most typically made for high school and college students, but younger students may also use them. Some planners are very short. For example, they’ll fit a whole week of homework in two pages. This is done by having all the major classes (English, math, etc.) with a few lines so that the user can write the assignment.
Others are much larger, which are typically for college students. They’ll be an area where the student can write the subject and assignment, another area for notes (such as for tests or things to study) and other areas for overall thoughts or plans.
Regardless of how it’s done, it’s best to list a few subjects and then allow the student to write other subjects as needed. How much space you give students is based largely on preference, demographic and your particular formatting style.
Calendar Planners
These are considered the most generic planners because it basically just gives the person enough space to write his or her plans for a certain day. Many businesspeople use these planners because they need to do certain things or be certain places on specific dates.
Some of these planners are fairly thin. This is done by providing large calendars where there is only a little space to write. Others go day by day, devoting a page or two to each day. These ones tend to be more popular because people want enough room to write all of their plans.
Planning by day/week/month
Perhaps the best example is this planner:
http://www.amazon.com/Action-Day-Weekly-Planner-2015/dp/9935915026/ref=sr_1_5?s=office-products&ie=UTF8&qid=1425189756&sr=1-5&keywords=planners
and other popular ones are:
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http://www.amazon.com/Tools4Wisdom-Calendar-Personal-Organizer-Planning/dp/B00OMBPBH0/ref=sr_1_4?s=office-products&ie=UTF8&qid=1425189756&sr=1-4&keywords=planners
http://www.amazon.com/-GLANCE-Weekly-Planner-Wirebound-70-950-05/dp/B00J4Y4YYQ/ref=sr_1_7?s=office-products&ie=UTF8&qid=1425189756&sr=1-7&keywords=planners
Event Books
We all have major events that happen to us, from weddings and birthdays, to death and retirement. Everyone has major events that happen, and some people want to remember as much as they can of the event through pictures, words and so on. Blank event books give people a way to record their memories in a formatted space. Unlike journals, pictures are typically more important here, but it’s also a good idea to add spaces so that people can write their feelings.
Themed Event Books
Themed photo albums tend to sell very well, especially if you target common themes like marriage, joy and happiness. Generic ones tend to have comparatively lackluster sales.
Here some popular photo album event books:
http://www.amazon.com/Pioneer-Photo-Albums-Embroidered-Leatherette/dp/B001CE5E4K/ref=sr_1_1?ie=UTF8&qid=1425189845&sr=8-1&keywords=photo+albums
http://www.amazon.com/Memories-Bookbound-Photo-Album-Black/dp/B0014WJ2ES/ref=sr_1_15?ie=UTF8&qid=1425189845&sr=8-15&keywords=photo+albums
http://www.amazon.com/WEDDING-album-Malden-holds-photos/dp/B003OFD2BM/ref=sr_1_1?ie=UTF8&qid=1425189879&sr=8-1&keywords=wedding+photo+albums
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General Photo Books
Go in any arts and crafts store and you’ll find a ton of generic photo albums. They typically have thick covers and spaces where people can place their photos behind some protective plastic.
To keep things as generic as possible, you can have spaces where people can write in what the photo is about. You can also let them write the date or occasion, and you can even put photo suggestions. For example, have a square that says, “put your best smile here.”
These books can be targeted to specific demographics, and swaying the book towards some demographic will typically improve sales. However, there’s nothing wrong with making a book that people can completely customize to their needs.
Wedding, Pregnancy, Milestones and Special Events
These are hybrid books that are like journals, photo books and planners all in one. There are spaces where people can place photos of the wedding, pregnancy, graduation, or other event, along with writing spaces where people can write their feelings. They are often guided, like “top five names if it’s a boy” or “what she made me do right before the wedding.”
There are also typically planner sections, such as “30 days before birth” and “what we need done by (date).” Photos are normally the major highlight here, but the other sections are important as well, so be sure to add everything into these blank books.
These books are usually targeted more toward women as they are often the record keepers for events and milestones.
http://www.amazon.com/Pioneer-Photo-Albums-MB-10EW-Leatherette/dp/B00IPDCI18
http://www.amazon.com/My-Baby-Book-Keepsake-Journal/dp/030746542X/
http://www.amazon.com/Happily-Ever-After-Wedding-Anniversary/dp/1441303243/
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Coloring Books
You might also be surprised to know that, aside from popular kids’ characters, adult coloring books are fairly popular. These include intricate designs and patterns. You can make your own patterns for these books, and you can also make your own cast of characters for kids’ coloring books (such as underwater characters).
This is quite a broad category, and you might be surprised to know that coloring books aren’t just for kids. However, let’s start with younger readers:
 If you are targeting very young children, then simple shapes and characters are probably the best. Slightly older kids will like themed books, like undersea adventures or sci-fi pictures.
 There are also adult coloring books, believe it or not, and they are quite popular on Amazon. These books have very complex designs, such as mandalas or abstract 3d spaces that people can color in to create intricate designs. If you’re an artist, then you can try your hand at making these types of books, but it’s much easier to stick with the former and make simple designs for children.
For adults and older children, you should take a look at these examples, http://www.amazon.com/Paisley-Designs-Coloring-Dover-Design/dp/0486456420/ref=sr_1_9?ie=UTF8&qid=1425189982&sr=8-9&keywords=coloring+books
http://www.amazon.com/Creative-Nouveau-Animal-Designs-Coloring/dp/0486493105/ref=sr_1_4?ie=UTF8&qid=1425189982&sr=8-4&keywords=coloring+books
More traditional kids’ coloring books:
http://www.amazon.com/Melissa-Doug-Jumbo-Coloring-Pad/dp/B006691LZW/ref=sr_1_2?ie=UTF8&qid=1425189982&sr=8-2&keywords=coloring+books
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http://www.amazon.com/Trucks-Coloring-Dover-Design-Books/dp/0486284476/ref=sr_1_8?ie=UTF8&qid=1425189982&sr=8-8&keywords=coloring+books
However, remember that these are the trends right now. They can always change, and people are always buying new blank books as the years change because most of these books are made for specific years (like journals and planners for 2015). Just make sure that the planner or journal reflects that year’s dates and you’ll be set.
Recipe Books
Everyone has those recipes that they love. Whether they are original creations or they are found in magazines or heard from other people. Regardless, people have recipes that they want to remember. While chefs can be targeted in this market, it’s just as viable to make a book for anyone who likes to cook.
 The most cohesive books have sections for ingredients, cooking methods and other steps along with recipe time (for prep and cooking) and any other notes that the person may need to enter. These books are typically straightforward, and you may want to include a few pictures of food here and there, or just keep it blank with some basic formatting.
http://www.amazon.com/Recipe-Journal-Diary-Notebook-Pauper/dp/1441309837
http://www.amazon.com/Blank-Cookbook-Notes-Recipes-Black/dp/1494394871/
http://www.amazon.com/BookFactory%C2%AE-Recipe-Journal-Notebook-Blank/dp/B0080FIDCE/
Niches
While I’ve shared some of the broader categories for the no and low content books, keep in mind that you can niche these up quite a bit. What I mean is you can narrow your demographics to appeal to specific interests. For example, you could have a journal that features pets. So it could be a dog or cat theme journal
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with cute quotes and pictures of dogs or cats. You could even have a pet Journal that is about a pet’s milestones, similar to a baby book.
You could also have journals and logbooks that are geared toward specific hobbies. For example, you could have one that logs sporting events, hunting, fishing, travel, etc. if there is a strong interest in a specific niche, chances are they would welcome a no or low-content book that is themed toward their interests.
Keyword Research
Now that you have an overview of what type of no-writing needed books are popular, let’s take a look at some keyword research. You can use popular keyword for your:
 Product titles and descriptions
 Marketing and Promotion
 Social Media
These spreadsheets contain popular search terms, search volume, and competition.
You can view them here:
https://docs.google.com/spreadsheets/d/18T80GJ2_sq9M5OOSv39hwA0HrsIp7W6q90FoOrCfFio/edit?usp=sharing
Categories
One of the most important aspects of understanding how to be successful with publishing no/low content books is picking the best categories for your books on Amazon.
You can find journals in many different book categories, let’s take a look at the top 5 types of blank books we’ve been covering in this training and see what the best categories are.
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To really find the best book categories, I also recommend the Bestseller Ranking Pro tool here:
http://dna56.com/go/brpro.html
Secret Categories
One reason why these books sell well is they can live in many different categories inside Amazon, not just books! One of the ‘secrets’ of selling your book on Amazon is that you can sell many books, including these types of books, in non-book categories.
However, you will need to be set up as an Amazon seller which is completely different then selling through CreateSpace or KDP. There are many benefits to selling this way, though. Not only can you sell your books in other non-book categories, but you can also bulk print your books. The best way to take advantage of these is to send your books directly to Amazon and sell them through their Prime Program.
I’ll be discussing this strategy a little later in this training and in the special offer, but first, let me share a few categories for some of these popular books.
For nearly every type of low/no content book check out some of the popular book and non-book categories where you can find them in on Amazon.
Want to check categories for a specific niche or type of book? Watch this short video to see how to do this:
http://somup.com/cof3DlX26
Book and Non-book Categories:
 Journals
o Writing  Self-Help -> Journal Writing  Reference -> Writing, Research & Publishing Guides -> Writing  Self-Help -> Creativity
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o Dream Journal  Self-Help -> Dreams
o Diet Journal  Health, Fitness & Dieting -> Psychology & Counseling  Self-Help -> Personal Transformation
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o Prayer Journal
Books : Religion & Spirituality
Books : Religion & Spirituality : Spirituality : Prayer
Books : Christian Books & Bibles : Christian Living=
 Recipe Journal
 Planners
o Planners
o Homework planner
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o Calendar Planner
 Event books
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o Wedding Planner
o Wedding Photo album
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Pregnancy Planner
Baby Album
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Anniversary album
 Coloring books
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Printing Your Book
Before we get into designing your book, it’s important to take a look at where you can print your book and what the specifications are. That way you have an idea of what you will need to design your book.
There are three main places to consider for publishing. I am suggesting them because they offer a variety of options like:
 Print on Demand
 Bulk Printing
 Distribution Options
There are also other companies that offer bulk printing of notebooks and blank books:
 http://spiralnotebooks.net
 http://branders.com
However, they do not offer any distribution or POD options.
Basically, I would suggest taking a 2 prong approach:
 Get extended distribution and sell your low/no content book as a book through one of these services.
 Order the book yourself in bulk from the service and also sell as a product on Amazon through their FBA program.
Printing Formats and Binding
You should review popular books in your niche and category and decide what size you want your book to be and what format. I suggest keeping the interior in black and white, especially for your first book, in order to keep costs down.
Specialty Formats and Binding
For some type of specialty books, you may need to go beyond these templates and do some more research, such as for photo albums or specialty journals. You may want to stick to a simpler template or format for your first project.
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File Type
If we’re talking about the file type, then you’ll be surprised to know that nearly any file type that includes text or pictures will be accepted. It’s best to go with PDF or .Epub formats. This ensures that you don’t have to worry about sizing issues, fonts being changed (especially if you use uncommon ones) or other potential issues.
Templates
The best and easiest way to create a print ready PDF is to use a template. You will also need to make sure when you export content to PDF that it is print ready. This is something you can either do yourself or you can have a designer do for you.
I suggest using CreateSpace as a resource, even if you do not do your printing through them.
You can get free create space templates and Microsoft Word for a variety of print sizes here:
 https://www.createspace.com/Products/Book/InteriorPDF.jsp
 http://www.selfpub.info/templates/book-templates-for-microsoft-word.html
 http://www.selfpub.info/templates/book-templates-for-indesign.html
 http://www.diybookformats.com/mswordtemplates/
Simply pick the size that you want for your book, I would suggest looking at the most common sizes for the type of book you want to create. You can then use that as your template. If you are working in Microsoft Word (more on programs later), or if you are working in another type of program you can mimic the page setup.
Some of the most common sizes for low/no content books are:
 6×9 inches
 8.5 x11 inches
 9 x9 inches
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For print ready PDF specifications, check out this CreateSpace guide:
https://www.createspace.com/ServicesWorkflow/ResourceDownload.do?id=1583
CreateSpace also offers cover templates as well that you can also use and adapt to create your physical book cover:
 https://www.createspace.com/Help/Book/Artwork.do
If you don’t want to convert your document to print ready PDF, then you can outsource that. Here are a few outsourcers on Fiverr, and you can also check other sites like Odesk as well.
https://www.fiverr.com/candice23/take-care-of-your-formatting-file-conversion-and-preflight-issues-any-language
https://www.fiverr.com/softstudio/design-3d-and-2d-book-cover-professionally
https://www.fiverr.com/phil_good/edit-pdf-files-resize-ebooks-improve-for-print-etc
Here are three of the main POD providers, their distribution options, and their pros and cons.
Ingram Spark
https://www.ingramspark.com/
Ingram is one of the world’s top book distributors. It sells internationally, to bookstores and is a trusted source of books for all businesses and markets. In fact, CreateSpace uses Ingram to distribute books.
IngramSpark has two big strengths: international shipping and physical presence. You’ll be hard pressed to find POD providers with a stronger and larger presence than Ingram, which can help your book get in the right markets if you’re looking for overall coverage and availability. Also, since Ingram is based overseas, it’s often cheaper to get the book into international markets than domestic ones.
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Ingram Spark offers soft cover and hardcover binding, along with cream or white paper. Where Spark really shines is sizing. They offer more sizing options than the others, which makes them ideal if you are very picky about how big the book is.
You will need to provide your own ISBN if you want to go with IngramSpark, they do not provide one for free.
You can see their pricing options here:
https://www.ingramspark.com/Portal/CostsandRevenue
Lulu
http://Lulu.com
Lulu is considered the smallest publishing company of the three, and it’s mostly made to help authors get vanity copies of their books. In general, the author is supposed to be the end-user here, but they do have some distribution options that you might be interested in.
Lulu’s biggest strength is that they offer various printing options, and are one of the few to produce hardcover books and multiple binding options (Ingram Spark also has hardcover, but Lulu still offers the most binding options and covers). This will be perfect if you want calendars or photo albums, and their various binding options will ensure you get the cover exactly right. They also offer spiral-bound books as well, which can be the best fit for many low/no content books such as diet journals and recipe books.
They also offer a free ISBN.
CreateSpace
http://CreateSpace.com
This is Amazon’s publishing arm and their exclusive partner if you want to go through Amazon specifically. While you can sell POD books from Lulu on Amazon, you’ll be charged a fee (which will eat at your profit) that you won’t be charged if you use CreateSpace. CreateSpace uses a simple interface so that the publishing
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process is as easy as possible, and the prices are incredibly low in most instances. However, many have noted that the biggest disadvantage is that bookstores won’t stock CreateSpace books.
At the same time, having easy and cheap access to Amazon’s book market can be worth this disadvantage as bookstore marketing can be exceedingly difficult for first-time authors. Though CreateSpace is used by many different authors, it’s best for those who are looking to sell exclusively on Amazon.
CreateSpace offers the least amount of options. You can only do soft cover, and you can choose between a matte or a glossy finish. They also do black or color printing and cream or white paper.
Pricing
It’s standard policy to offer distribution partners a 40-60% discount on books. Some can sell to bookstores, others won’t. See what countries they sell to, how their shipping is and what their available distribution options are before settling on the distribution model.
If you are also going to ship bulk books to Amazon and sell through their FBA program. You will also want to check bulk pricing as well. All of three of these options allow you to order books by bulk and resell yourself.
Depending on the niche and type of low/no content book, you can often price these in the $9.99-19.99 range.
Designing Your Book
Now that you have an overview of what printing your book will entail and what company you want to go with, it’s time to look at the actual design of your book. Here are some programs you can use to create your book.
Microsoft Word
Microsoft Word is a good choice because you can use a variety of done-for-you. sizing templates as mentioned in the printing section of this training. With the pages that have repetitive content, you can simply select the entire page and
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copy it as a new page. Depending on what type of program you use that can be as simple as selecting all on a page, copying, and pasting. With Microsoft Word for example, you can even set up a macro to repeat the same action over and over again.
Using PowerPoint
If you don’t want to use Microsoft Word, another way you can easily design and add simple design elements and blank pages to your book is using PowerPoint. Simply go under your print settings and set the slide specifications to mimic the interior dimensions you’ve chosen for your book.
Here is a step-by-step guide to the process:
http://www.ehow.com/how_5974620_make-powerpoint-books.html
This is a good overview for making sure your PowerPoint book converts to PDF with the proper settings:
http://www.edteck.com/publish/files/ppt-pub-book2.pdf
PPT Templates
Here are some PowerPoint templates to consider using:
 http://www.free-power-point-templates.com/
 http://www.animationfactory.com/en/powerpoint_templates.html?cid=E6
 http://www.brainybetty.com/powerpointchristmasthemes.htm
 http://www.powerpointstyles.com/
 http://graphicriver.net/
InDesign
InDesign is a professional layout program for print from Adobe. It is what is commonly used to layout magazines, and is great for more complicated layouts and for graphics. While I don’t recommend you dive into it yourself, unless it’s something you really want to learn, you can certainly get someone on Fiverr or Odesk to lay out your book in InDesign:
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https://www.fiverr.com/aalishaa/do-createspace-formatting-in-adobe-indesign?
https://www.fiverr.com/cooladorable/do-ebook-conversion-from-doc-pdf-indesign-etc-for-amazon-nook-barnes-noble
Book Elements
Once you’ve decided on what program to use, you’ll need to setup and design the sections of your book.
 The front and back matter of your book
 Any written material
 Artwork
 Layout
Front and Back Matter
If you are using a template, some of the front and back matter will probably be included and you just have to make some changes to make it your own. Depending on the type of book you are doing, you may not need things such as a table of contents, or an about the author page. These aren’t the type of books where you’re branding yourself as an author so much.
Other Written Material
I recommend adding more value to your no/low content book by having some written material included. You could have an introduction, writing prompts, and exercises or activities. It doesn’t have to be extensive.
One easy way to include extra value is to have relevant quotes about the subject or topic at hand. You could put these at the beginning of each page, or in the margins. I’ve provided a spreadsheet with a list of websites that have different quotes which you can use. For the most part, popular quotes are fine to use as long as they are brief, and you credit who said them, if known.
Quote Websites:
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https://docs.google.com/spreadsheets/d/1ukfwotS9Czei4mW2JlIE8UGDTkEb6vtlJrqqgpfij-s/edit?usp=sharing
Artwork
The best type of artwork to use with blank books for your book interior is vectors. Vectors have a high resolution and can be scalable, so you can insert them into your book as a design element, without having to worry about resolution. I recommend using simple black and white designs inside your book. That’s going to keep the printing cost down.
Here is some more info on Vectors and how they are used:
http://www.freepik.com/what-is-a-vector
Microsoft Word Formats
However, if you’re working in Microsoft Word, it can be difficult to insert vectors into your book template. Microsoft and other companies love their proprietary formats. For example, vectors are often in .ai or .eps format. For Microsoft Word, you will need to convert them to .emf or .png format and then ‘insert as a picture’ into your document.
Converting Vector Formats
You can convert your vectors with many free online convertor sites. This is a great task to have an outsourcer do. Simply collect your images and have them convert them all to .emf or .png.
Here is a good site for all types of file conversions:
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https://cloudconvert.com/
Where to Find Vectors?
There are a number of free vector sites out there where you can download artwork. Just make sure you have commercial use rights, for some of the sites all of the vectors are commercial use, for some you have to check each individual file.
Here are a few good sites:
 http://www.vecteezy.com/
 http://www.vectorportal.com/templates/
 http://www.mmprint.com/blog/2011/10-free-download-vector-graphics-galleries-designers/
Design Layouts
One of the easiest ways to design the no/low content part of your book is to look for similar design templates and modify them to make them your own. These are for the sections that are interactive and will usually have tables, columns, etc.
That doesn’t mean using them as is, as they will normally not be for commercial use, but they will often have the content or organization for the type of book you are creating and you can modify it, change it, or expand on it.
You can:
 Create similar layouts in Word, PowerPoint, or InDesign
 Have a graphic designer create the layouts and give them the samples to model.
Layout templates
Here are some general layout templates and some for specific types of low/no content books.
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General Templates
 http://www.bookemon.com/
 http://www.blankslatebooks.com/create-a-book
 http://www.stocklayouts.com/
o Not books, but lots of design templates you can modify-some are commercial use.
Specific Templates
 Journals
https://www.pinterest.com/sierrahennessy/art-journal-blank-decorated-pages/
http://www.brighthub.com/multimedia/publishing/articles/118470.aspx
 Event Books
o Wedding
http://diyfrugalbride.blogspot.com/2013/05/how-to-make-your-own-wedding-planner.html
https://docs.google.com/spreadsheet/ccc?key=0AsdfRGf4f5ZFdGpXOF9udFVKT1duN3hUY2NzWTY3OXc&usp=sharing
http://bridesclub.com/docs/BridesClub.com-Wedding-Planner.pdf

Wedding Spreadsheets

DIY Free Wedding Planner Pro fillable PDF

 Planners and Logs
o Homework Planner Template
http://www.freeprintablebehaviorcharts.com/homework_charts.htm
http://www.superteacherworksheets.com/teachingtools.html
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http://www.worksheetworks.com/miscellanea/calendars.html
 To Do Planner Template
http://www.printabletodolist.com/

Free Printable To-Do Lists

http://organizedhome.com/printable/planning-time
 Calendar Planner Template
http://www.calendarlabs.com/blank-calendar.php?template=weekly
http://www.printablecalendar.ca/
https://www.calendarsquick.com/printables/free.html
 Planner Template

DIY Printable Planner Templates, 2015-17

free planner and calendar + more {2015}

https://templates.office.com/en-us/Idea-planner-TM00002095
 Recipe Books
http://www1.snapfish.com/snapfish/storepage/storePageId=page-printables-kitchen
http://www.selfpub.info/templates/recipe-book-template-for-microsoft-word-indesign.html
http://www.bookemon.com/create-book/cookbook
http://mintedleaf.com/dress-up-recipe-book-template/
http://shop.alexandraraedesign.com/product/recipe-template-set/
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http://www.selfpub.info/templates/recipe-book-template-for-microsoft-word-indesign.html
 Meal planning
http://www.tipjunkie.com/post/meal-planner/
http://www.vertex42.com/ExcelTemplates/meal-planner.html

20 Free Menu Planner Printable…

Free Menu Planning Templates


Coloring Books
Coloring books are a little different as they don’t have a specific layout. Instead, you’ll be gathering black and white illustrations. Below are some great resources on creating coloring books.
You can even grab free software to create coloring book images and use for your book. You can get it here:
http://mycoloringbook.keasoftware.com/
 Coloring Books
http://www.instructables.com/id/How-to-Make-a-Coloring-Book/step15/Advanced-lessons/
http://mycoloringbook.keasoftware.com/create-coloring-pages/81-coloring-pages/113-creating-coloring-pages-with-gimp.html
https://www.createspace.com/en/community/thread/6821
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Selling Your Low/No Content Book
As I mentioned previously, you should sell your low/no content book two different ways: as a book, and as a product.
Selling low/no content books as books.
All three of the recommended print on-demand publishers have extended distribution. Keep in mind, however, that Lulu and IngramSpark have additional fees, Lulu is $70, and Ingram is $12. And they all have specific requirements for extended distribution.
Selling Books as a Product on Amazon and other Venues
The second way you can sell these books and recommended in addition to selling them as a traditional book, is to sell them as a product on primarily Amazon, but also other venues as well. The best thing about buying in bulk and having the books fulfilled through Amazon is that you can put the books in various different categories. Earlier in this training, I revealed a number of additional categories that you can place these books and.
Many times, people who are looking for these types of books are not necessarily looking into the books section and you can dramatically increase your profits by selling these his products as well as books. If you just have the book distributed through a printing partner, then it’s treated as a book. That’s fine for novels and nonfiction books, but things are different with blank books.
For example, calendars and journals are often considered office or school supplies. Using Amazon allows you to list these books under those categories. Otherwise, the blank books are treated like regular books, which severely limit your selling potential in this niche since most people who look for blank books aren’t expecting to find it lumped with novels. This is also perfect for wedding albums and other photo books since Amazon has specific categories for these books.
Fulfillment By Amazon
The specific way you do this is by using fulfillment by Amazon(FBA). Amazon’s FBA program allows you to send in bulk amounts of your book and then they will fulfill
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Copyright 2014 http://AmyHarrop.com
it for you. They also have the ability to fulfill your book on other platforms such as eBay as well. So if your book is selling well, you can then put it on other selling platforms. You will also need to live or be setup as a seller in one of these countries so it may not be for everyone:  United States  Canada  United Kingdom  Germany  France  Italy  Japan  China  India
Getting Setup With FBA
To send in your books for FBA you need to go through a number of steps. You need to:
 Register as a Professional Seller
 Order some of your books in bulk-25-100 is a good starter number.
 Create your product listing in one of the product categories
 get a UPC code for your book
 send in your books to FBA
Here is an overview of the requirements and the process of their program, and also a guide to creating your first shipment to send into them.
 http://services.amazon.com/fulfillment-by-amazon/how-it-works.htm
 http://www.onlinesellingexperiment.com/guide-to-creating-your-first-amazon-fba-shipment/
If you like to learn more about selling your books as products through FBA, I highly recommend you check out my special offer training: CLICK HERE
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Copyright 2014 http://AmyHarrop.com
I’ve been selling on Amazon since before the FBA program started, and I was one of the first people to sell on FBA and I’ll walk you through selling your books as products through FBA.
Marketing
These books have a lot of built-in demand, so you don’t really need to do massive marketing to start getting sales. However, there are a few things you should do to set yourself up for success.
 Title and description-spend some time making sure you have a keyword relevant title and compelling description with keywords. The keywords and search terms. I provided earlier this training will be a good starting point for you. I suggest you look at some of the sample books I have also provided from Amazon, and take note of their descriptions and keywords. You should model yours on similar books that are already selling.
 Initial reviews-as always, it can be good to get some initial reviews so you can make better on Amazon and make more sales. You can do this by requesting reviews on: FB author groups, forums and your professional or personal network.
 Importance of category selection-with these books. It’s really important to make sure you have it in the right category. You can see where similar books are selling in the books category and pick the same category for yours. Keep in mind, that you may have to write Amazon and choose a specific category as it may not be available. If you are listing your book through create space to sell directly on Amazon.
Conclusion
Low and no content books can be a lucrative area of publishing, because there are endless ways you could appeal to specific demographics. In addition, this is it incredibly easy way to stand out from your competitors and meet an in- demand niche.
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Copyright 2014 http://AmyHarrop.com
If you’ve enjoyed this training, please feel free to send me your feedback or testimonial.

Instant Video Sales Letters

How to Write and Create a Content-Driven Video Sales Letter
How to Write and Create
a Content-Driven
Video Sales Letter
By
Danny Young
©2014 All Rights Reserved.

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How to Write and Create a Content-Driven Video Sales Letter
NOTICE: You Do NOT Have the Right to Reprint or Resell this Report!
You Also MAY NOT Give Away, Sell or Share the Content Herein

THIS IS NOT A FREE EBOOK!
If you received this manual free, either directly or indirectly, without paying for it, it is a
stolen copy. Using embedded tracers, added to this PDF, we’re constantly able to track and shut
down illegal copies. If you received this eBook from a source other than us,
please contact us at Danieladetunji5@gmail.com.
Please help us in the fight against Internet Piracy.

© 2014 Copyright
©2014 All Rights Reserved.

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How to Write and Create a Content-Driven Video Sales Letter
Legal Disclaimer

The information presented herein represents the views of the author as of the date of Publication.
Because of the rate at which conditions change, the author reserves the rights to alter and update
his opinions based on the new conditions.

This course is for informational purposes only, and the author does not accept any responsibilities
for any liabilities resulting from the use of this information.

While every attempt has been made to verify the information provided here, the author and his
referrals cannot assume any responsibility for errors, inaccuracies or omissions. Any slights to
people or organizations are unintentional.
©2014 All Rights Reserved.

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How to Write and Create a Content-Driven Video Sales Letter

Special Thanks
Special thanks to: My Dad; John Migiano, my mentor; Michael Baptiste, all of my virtual staff, my
coach Greg Davis; YOU most especially for getting this guide, and the creator
of heaven and earth for seeing me to this day.
Thank you.
I love and appreciate you!
©2014 All Rights Reserved.

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How to Write and Create a Content-Driven Video Sales Letter

Table of Contents

Introduction…………………………………………………………………………….
………………………….. 7
Step 1: Summarize the
Product………………………………………………………………………….. 12
Step 2: Anticipate the Market’s Desires
……………………………………………………………… 15
Step 3: Leverage the AIDA Formula
………………………………………………………………….. 19
Step 4: Edit the Content
……………………………………………………………………………………..
24
Step 5: Set Up Your Video
…………………………………………………………………………………. 27
Conclusion
……………………………………………………………………………………….
……………….. 30

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How to Write and Create a Content-Driven Video Sales Letter

My Personal Journey to
Discovering Video Sales Letters

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How to Write and Create a Content-Driven Video Sales Letter
I did not stumble on the technique of video letter writing by accident; I discovered it after years
of hard work and researching ways to make better conversions from my regular sales letters.
After years of writing regular sales letters and making thousands of dollars for my clients, I
became unsatisfied with the results I was getting- call me Oliver Twist but I always
want more.
I felt that I could get better results and make better sales conversions if only I found a way to
beat some of the embedded problems of traditional sales letters.
Traditional sales letters are great and convert well but they come with some inherent problems
which I would explain below-:
The chances of conversion were already automatically reduced because readers couldn’t read with an
open mind. A lot of the people you send sales letters to, already recognize it for what it is; an
attempt to make them buy something.
So most of them would have already ‘judged’ your intentions before reading the letter or getting to
learn about the product or services and how it can be of benefit to them. Some others would simply
scroll down absent-mindedly to where the price is listed and decide that it’s too costly without
even learning the benefits and doing a proper cost-benefit analysis.
Another inherent problem of traditional sales letters were their boring nature- yea, traditional
sales letters are simply boring when you consider the short-attention span of most internet users
today.
Most traditional sales letters end up in the recycle bin of more than half of the recipients
because majority of people cannot be bothered with reading long pages of boring sales letters. Now,
I’m not saying the normal ‘’page’’ sales letters don’t work well, or convert, I’m just letting you
know the new trend, and why you should quickly move along that trend.
So I thought to myself; how could I solve this problem and get more people to read my sales letters
and get them to respond positively?
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How to Write and Create a Content-Driven Video Sales Letter
I figured if there was a way to make people read without having the feeling that they were actually
reading and also take the controls away from them so that once they start reading, they have to
read the entire sales letter to the end without skipping any part or rushing to view the price of
the product or service being promoted, I would get better results.
I discussed this with a friend and he suggested I try video sales letters which were a relatively
new concept at the time.
When he mentioned it to me, I wasn’t so eager to try it because it sounded to me like a very
complicated process and something I would have to go through some special prolonged training for. I
discussed my fears with him and he convinced me that video sales letters were the perfect solution
I was searching for because-:
• Video Sales letters have a higher conversion rate of up to three times more than traditional
sales letters.
• You could design your video sales letters in such a way that the controls are taken away from
the reader. They cannot forward or stop the video once it starts playing automatically so that you
get the chance to build value for your products and services in the mind of your readers.
• Readers/Viewers don’t see Video Sales Letters as sales copies but as interesting content that
seeks to ‘teach’ them a few things. So this way, they get to keep an open mind.
• A complete idiot (pardon my French) can create video sales letters because they are very easy
to learn to write.
• You would save a lot of money as you do not need to be an expert copy writer to write your own
video sales letters.
With all of these benefits analyzed for me, I didn’t have a choice but to give this new
‘conversion magic’ a trial. One leg in and here I am today; I have made a lot of money for myself
and my clients.
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How to Write and Create a Content-Driven Video Sales Letter
I refuse to be selfish. So, I have taken the time to put together this strong report to help you
learn how to create your own powerful Video Sales Letter which would convert like crazy and help
you make some cool bucks while saving up on some of the money you would have paid a copywriter to
help you draft a traditional sales copy which would still have made you less sales conversions.
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How to Write and Create a Content-Driven Video Sales Letter

Introduction

Text sales letters work well. They’re proven and time-tested. You can get a pretty darn good
conversion rate with them.
But you know what?
Some people hate reading. Here in the mobile age, people with short attention spans can’t be
bothered to focus long enough to read a sales letter – especially if they’re trying to
read it on a smaller mobile or tablet screen. But toss up a video sales letter for them, and
they’re all over it like white on rice.
That’s why you need to start creating video sales letters. It’s a lot easier than you think,
especially if you use my S.A.L.E.S. formula:
1. Summarize the Product

2. Anticipate the Market’s Desires

3. Leverage the AIDA Formula

4. Edit the Content

5. Set Up the Video
It’s a simple formula, but you’ll soon see just how quick and easy it is to get your first video
sales letter up so that it can start converting prospects to customers and putting cash in your
pocket.
Let’s take a look at each of these steps in detail… You ready? Let’s roll!

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How to Write and Create a Content-Driven Video Sales Letter

Step 1: Summarize the Product
Before you start creating your video sales letter script, you need to determine the main features
and benefits of your product.
Take note…
Features are parts of the product, while benefits are what these features do for people.
Examples:
• A feature of a computer is its 8 gigs of RAM. The benefit of 8 gigs of RAM is that the user can
multitask and perform heavy-duty tasks such as video production smoothly.
• A feature of a content package like Contentaire.com is that it includes dozens of “fill in the
blank” templates. The benefit is that these templates allow
people to quickly and easily create powerful sales

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How to Write and Create a Content-Driven Video Sales Letter
letters, emails and other content – no copywriting experience required.
• A feature of a weight loss product is the included recipe book. The benefit for users is that
they can easily create delicious yet nutritious meals – no calorie counting required.
• A feature of a product is that it’s available as a
.pdf. The benefit is that customers get instant gratification – they’ll get immediate access to
their product, even if it’s 2:00am. The second benefit of a
.pdf book is that it’s readable on both Windows and
Mac computers.
Generally, people are most interested in the benefits of the product. They want to know what the
features will do for them. They want to know the answer to the question, “What’s in it for me?”
Example: Just take the example of a computer. Imagine you know absolutely nothing about computers,
but you’re getting ready to buy your first one. If the
manufacturer just listed features, it would look like mumbo jumbo to you…
• 8 gigs of RAM
• 4th generation i7 processor
• 1 TB SATA drive
• 15.6 inch TrueLife display
• Windows 8.1 OS
• (and so on)

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How to Write and Create a Content-Driven Video Sales Letter
Just listing the tech aspects makes it look like a foreign language. That’s why computer
manufacturers who’re appealing to the beginner to intermediate markets will explain what benefits
these features offer the user.

Example:Go to Dell’s site and you’ll see they’ll list just how many pictures, videos and other bits
of data you can store on their various hard drives. As such, even if “1 TB” of hard drive space is
relatively meaningless to the prospect, they’ll still understand the benefit – they can store a lot
of stuff!
Dell will also tell you if the processor will suit your needs (e.g., “lightning fast processor –
perfect for users who need to surf the web, check email, do office work and light gaming…”).

And so on down the line… Dell explains every feature by touting that feature’s benefit.
You need to do the same thing. Even if your features aren’t technical, your users may not
immediately grasp what the benefit is for them. Don’t make them guess—tell them!
So, with all of this in mind, your first step is to list ALL the features and benefits of your
product or service.

Tip: You might even ask a good friend or colleague for their opinion, because sometimes when we’re
so close to our product that we don’t even see some of the minor benefits.

Once you’ve listed on the benefits of your product, then move onto the next step…
©2014 All Rights Reserved.

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How to Write and Create a Content-Driven Video Sales Letter

Step 2: Anticipate the Market’s Desires
Your next step is to understand your target market. That’s because you can only speak to your
target market in a way that will connect with them if you truly understand their desires, hopes,
fears and problems.
Let me give you an example…

Example: Let’s suppose you own a car dealership, and woman walks into the dealership looking to buy
a used minivan.
Although she hasn’t mentioned it yet, the reason she wants a minivan is because she wants to go
“vehicle

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How to Write and Create a Content-Driven Video Sales Letter
camping” out in the woods, so she plans on taking the back seats out and putting a mattress on the
floor.
Now let’s suppose you just assumed she is a “soccer mom.” You launch into a sales spiel about how a
certain minivan has enough room for all the kids, plus two DVD players and screens to keep everyone
entertained on
long trips. You might mention how easy it is to get a
child into the vehicle with the automatic sliding doors.

Guess what? Your sales pitch would fall completely flat, because you’re not tailoring the pitch to
your prospect’s needs and desires.
Same thing happens no matter what you’re selling.

Example #1: If you’re selling a weight loss book and your market is focused on looking good on the
beach, then you’re not going to move too many sales if you focus on how the diet lowers one’s
cholesterol.
Example #2: If you sell home business information to stay-at-home moms, then talking about how they
can use their business proceeds on a flashy sports car isn’t going to fly with this market. This
market is more interested in bringing in a steady paycheck to provide for their family and
occasionally enjoy a nice family vacation.

Again, you need to understand your market’s desires inside and out so that you can tailor your
video sales letter in a way that connects with your audience.
So, how do you crawl inside your prospects’ heads? You need to study your market as much as
possible. Here’s how:

� Become part of the market. If at all possible, spend a few days or weeks being part of the
market.
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How to Write and Create a Content-Driven Video Sales Letter
Example:If you’re targeting those wanting to lose weight, then go on a diet. If you’re targeting
golfers, then take up golfing. If you’re targeting bodybuilders, then start lifting weights.

By doing the activity for yourself over time, you’ll start to understand your market’s problems.
For instance, once you get on a diet, you’ll quickly understand how dieting can create cravings,
irritability, hunger pangs and even food obsession. You may not have truly understood what this is
like until you did it for yourself.

� Talk to your market. Another good way to get inside your prospects’ heads is by talking to as
many members of your target market as possible.
Go on niche forums, blogs, Facebook groups and even attend offline meetings. Listen to what they
talk about, and ask questions where appropriate. You’ll quickly discover patterns which will tell
you what frustrates your market, what they want, and what they need.

Tip: Just don’t identify yourself as someone looking to sell to the market, otherwise you may get
biased answers. In other words, do all of this as naturally as possible.

Once you’ve spent time with your target market, then answer the following questions to the best of
your ability to “profile” your ideal customer:
• What is your prospect’s age?
• Gender?
• Where do they live?
• What is their education level?
• What kind of job do they have?
• What is their income level?
• What do they like to do in their free time (hobbies/passions/etc)?
• How do they spend their extra money?
• What is their biggest problem? What frustrates them?
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How to Write and Create a Content-Driven Video Sales Letter
• What do they believe are the shortcomings of current solutions on the market?
• What do they like about the existing solutions?
• What sort of “ideal” solution do they want?
• What else do they want? (With regards to the niche.)
• What motivates them?
• What do they worry about?
• Do they use any sort of jargon? (If so, list some of it, such as niche relevant acronyms.)
• What else do you know about this market?
Once you’ve completed these questions, you should have a pretty good idea of how to connect with
your market, because you’ll understand their hopes and fears. Now you can move on to the next step…
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How to Write and Create a Content-Driven Video Sales Letter

Step 3: Leverage the AIDA Formula
Now it’s time for you to write the script for your video sales letter. Although speaking rates
vary, you can aim for about 700 words for every five minutes of video. Generally, your video sales
letter will be about five to ten minutes long.
A few may be shorter, and a few may be longer, but your best bet is to aim for something in five
minutes or so range.
Okay, in order to create this video sales script, you’re going to use a formula called
AIDA. Here’s what it stands for:

• Attention: This is where you start your video by promising a big benefit. You might even arouse
your prospect’s curiosity.

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How to Write and Create a Content-Driven Video Sales Letter
• Interest: Right after you’ve nabbed your prospect’s attention, then you need to hold their
interest. You do this by letting prospects know you truly understand their problem. You can do this
by telling a story, or you can do this by simply talking about how frustrating the problem is. In
other words, you remind your prospects of the pain of the problem… and then you let them know you
have the solution.
• Desire: Once you’ve introduced the solution (your product or service), then you build desire for
it by sharing all the benefits. Let your prospects know what this product will do for them, and
explain to them why they should get it.
In addition to building value for your product, you’ll also overcome objections in this part of
your video by offering a guarantee and sharing any proof that the product works (social proof like
testimonials or case studies, as well as other forms of proof like “before” and “after” pics).
• Action: At this point, your prospects really want your product, which is why your final step is
to call them to action. This is where you specifically tell them to order, as well as giving them a
good reason to order now.
Now let me give you an example template script that pulls in all of these elements. You can use
this template structure to create your own script…
I’ve labeled the parts of this script so that you can see how the AIDA formula works.

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How to Write and Create a Content-Driven Video Sales Letter

—————————–

<Attention>
If you’re tired of [experiencing some bad thing like, “looking in the mirror and not liking what
you see”], then I have some good news for you: Now you too can [get some good result, like: “shed
the weight quickly, safely and easily – with no hunger pangs and no cravings… guaranteed]!
<Interest>
I know what it’s like [when have some bad experience, such as “you can’t lose weight”]. You feel
[describe unpleasant feelings]. Sometimes you [describe frustration].
And you try everything, including [describe solutions the person may have tried (e.g., “starving
yourself to shed the fat”)]. But it doesn’t work. Seems like you always [describe how person ends
up back where they started].

It’s frustrating, because you just want [describe the market’s core desire – what do they really
want?].
If any of this sounds familiar, then I have some great news for you.
Introducing [name of your product] – this is your answer to [the niche’s problem]. At last, now you
too can [get some good result].
<Desire>
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You see, this product isn’t like all the other [type of products, like “weight loss] products
you’ve tried before. This one is different because [describe how
your product is different from the competitor’s product
– this is where you can insert your unique selling position, which is what makes your product
different and better than the competitors’ products].
Here’s why you’ll like this product…

First, [describe biggest benefit, such as “you’ll lose weight without feeling hungry or feeling
deprived”]. That’s because [where applicable, describe how the product makes this benefit
possible].
Another benefit of this product is [describe another benefit].

You’ll also like this product because [another benefit].
[Go on to describe other benefits of the product – basically, give prospects the reason why they
should buy it. Say things like, “You’ll love how easy this product is to use, because [enter
reason].” And, “You’ll discover the secret of [getting some big benefit]…”]

Now listen, I know you’ve tried to [get some good result] in the past and it didn’t work out. The
same thing happened to [name of person giving a testimonial]. However, just listen to his story…
[Preferably insert a video testimonial]

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How to Write and Create a Content-Driven Video Sales Letter
Or take a look at [insert other proof – more testimonials, before and after pics, screenshots,
whatever proof you have].
Listen, if these folks can [get a good result], then you can too. In fact, I guarantee it.
That’s right, I’m so sure [name of product] will work for you that I’m prepared to put 100% of the
risk on my shoulders.
You don’t have to say yes today – all you have to say is “maybe.” Simply order the product,
download it, and use it for a full [length of time, such as 90 days]. If you’re not absolutely
convinced that this is the best way [to get a good result/benefit], simply email me and I’ll
cheerfully refund every penny – no questions
asked.
<Action>
So here’s what I want you to do…
Take out your credit card right now and click the
“order now” button below this video. You’ll be taken to form where you can order this complete
[package/system/guide/etc] for just [$X] – that’s less than [compare the price to some common thing
to help
justify the cost, such as “that’s less than a small pizza”].

Tell me, isn’t [some possession or factor like “your health” or “your happiness” or “your
business”] worth at least that much to you?

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Of course it is. So click the button below to get started right now, because you deserve to [get
some good result]…
——————————
So go ahead and use that template above to create your script, then move on to the next step…

Step 4: Edit the Content

Now that your script is finished, it’s time to put the polishing touches on it.
The first thing to do is to read the script out loud – this will quickly alert you to any clumsy
sentences or words that won’t quite sound right on the video. Smooth these rough patches out, and
then read it all out loud again to see if it sounds good.

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How to Write and Create a Content-Driven Video Sales Letter
Secondly, check the length. Very few people will have the patience to listen to a long video, so
try to keep it right around five minutes if possible.
Next, check the content itself. Ask yourself these questions:
• Is there anything redundant?
• Is any part of it irrelevant?
• Do you keep the focus of the script on your buyer, his problems, and how you’ll solve those
problems? (Be sure to use the word “you” generously, while infrequently using words like I, me and
mine.
• Are there any places where you mentioned the features of the product, but didn’t talk about the
corresponding benefits of those features?
• Do you give your prospects a strong reason to buy the product?
• Do you build value for the product?
• Do you offer proof that your product works?
• Do you overcome any possible buyer objections?
Note: Basically, if there is anything about our product that may be perceived as a flaw, explain or
justify this flaw – turn it into a perceived asset, if possible.
Example: Let’s suppose some people in your niche have complained that other similar books are
short. If your book is short (a perceived flaw), then you might say it’s short because there is no
fluff, no filler – it’s straight to the point so that busy people can solve their problems faster.

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How to Write and Create a Content-Driven Video Sales Letter
Now the length of the product isn’t a flaw… it’s an asset.
• Do you justify the price?
• Do you offer any bonuses to sweeten the pot?
• Do you provide a strong call to action?
• Do you create a sense of urgency? (Give people a reason to buy now.)
If you have any problems with the above factors, then go through your script again to fix them, and
once again read the script out loud.
Once you’re satisfied that you’ve made a persuasive case as to why the prospect should buy your
product, then move onto the final step…
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How to Write and Create a Content-Driven Video Sales Letter

Step 5: Set Up Your Video
You’ve got your script. Now the final step is to create the video itself. You can do this in your
choice of the following formats:
1. A slide presentation format.
Here you’d use a tool like PowerPoint to present the slides and Camtasia to record and edit the
video. You’ll also need a good mic on your camera to do the script work.
Tip: You may also check out http://animoto.com/ to create your video.
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How to Write and Create a Content-Driven Video Sales Letter
If you don’t want to do the voice over work or create the slides, then post a project on a
freelance site like elance.com or odesk.com. If you just need someone to do the voice- over work,
you may check voices.com to hire a professional voice-over artist.
You’ll need to create some sort of graphics for these slides. In most cases, you’ll want to show
your product on the video.

Examples:
• If you’re selling software, then demonstrate the software using Camtasia’s screen recording
feature. Show how easy it is to use and talk about the benefits of the product.
• If you’re selling access to a membership site, then give prospects a peek inside the site. Get
them excited about all the membership benefits.
• Even if you’re selling ebooks or reports, you can show the inside of the product – show the
table of contents, show any tools inside the book, show any significant chapters, etc.
In other words, show your product as much as possible, as it helps people imagine what it would be
like to own the product.
For other graphics and illustrations, check out stock photo sites like depositphotos.comand
graphicstock.com.

Tip: If you’re doing slides or demonstrating the product, be sure to keep the video moving along at
an exciting clip.

You don’t want your viewer to get bored by looking at the same thing on the screen for large
amounts of time.
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How to Write and Create a Content-Driven Video Sales Letter
You should be changing the view as often as every five to seven seconds to keep your viewers
engaged.

2. A “talking head” video.
Depending on what you’re selling, the video would show you talking and/or demonstrating the
product. You’ll need a good camera, good lighting and backdrop, and good quality mic to pick up
your voice.
These take less time than slide-presentation videos since you don’t need to create graphics or
slides, but you do need to present yourself professionally.
Naturally, you can hire actors to do this for you. Otherwise, spend time watching infomercials or
other sales videos to see how marketers present their products.
For example, check out this two minute infomercial for ShamWow:
https://www.youtube.com/watch?v=OST_yFbuDrk – this will give you a good idea of how to demo the
product and pace your video.

3. A “quick draw” or other animated video with illustrations which match your script.
You may need to hire someone for this. Search “quick draw video” on Google, or post a project on a
freelance site like elance.com or odesk.com. While these quick draw videos are impressive, they
also tend to be the most expensive option. (Unless, of course, you know how to do these videos
yourself.)
Here’s an example of a “quick draw” sales letter video:
http://www.truthaboutabs.com/men-get-lean-abs.html
Which One?
It’s your choice which style you use. What you’re selling is one determining factor, as some
products (like software) work better for demo-style videos. Take some time to look at your script,
ponder your product, check out your budget… and then choose the format that works the best for your
needs.

©2014 All Rights Reserved.

Page 29
How to Write and Create a Content-Driven Video Sales Letter

Conclusion

Congratulations – you now know how to create your own high-converting video sales letter! Now you
too can capture those prospects that prefer video, the mobile phone users, and anyone else who’d
rather watch your presentation than read it.
So let’s quickly recap the steps:

1. Summarize the Product – this is where you list the features and (most importantly) the benefits
of your product.

2. Anticipate the Market’s Desires – here you learned about how to connect with your audience.
©2014 All Rights Reserved.

Page 30
How to Write and Create a Content-Driven Video Sales Letter
3. Leverage the AIDA Formula – this is where you write the script and arouse attention, interest,
desire and action.
4. Edit the Content – here you read the script out loud and polished it to a high shine.
5. Set Up the Video – finally, this is where you learned how to create the actual video itself.

Point is, you have everything you need to start creating your videos!

Conclusion

One thing you certainly must have figured out is that creating your own video sales letter is not
only easy but dirt-cheap. You now have the power to generate more sales conversion in your hands;
Goodbye to paying through your nose for boring and poor conversion sales letters.
Now, what are you going to do with this power in your hands? Keep winning,
Daniel Adetunji (A.K.A. Danny Young)
©2014 All Rights Reserved.

Page 31

Instant Sales Avalanche

Welcome:

Hello and welcome to Instant Sales Avalanche. We’re super excited for you to be here and we want
you to know that we really appreciate your trust in our company, a lot.

We’re very confident that you’re going to be in the right path to succeed as soon as you finish
consuming this short and to the point book. Why short? Well, we’ve been doing online marketing for
over 10 years now and if there’s something we’ve learnt is:

“People do NOT need more information” Period.
Information is everywhere. If you want to know about practically anything, just google it. Instead
we love to create simple, actionable products that will help you to understand how businesses work
online, what are your possibilities and exactly what you need to do to start in no time and grow in
any market.

We can teach you exactly how to do it after entering 13 different markets online, in 3 different
languages and we totally dominated them. What you’re about to learn is one of our proven strategies
that we do in our company every day to instantly drive unlimited amounts of Traffic every time we
promote an Internet Marketing, Make Money Online or Business Opportunity offer and create an
avalanche of sales.

By the time you finish reading this actionable book, there’s nothing to stop you to choose an offer
and crush it, make a ton of money and scale as much as you want IF you take action. There’s
nothing we can do if you choose to leave this book in your hard-drive.
Why People Fail?
Before we dive into the strategies and techniques we use in our business, there’s is something VERY

important that we would like to address and that’s the reason why 99% of people fail online.
Due to the nature of the online business, it IS really possible to sell thousands of copies of a
product in a matter of hours, heck! sometimes in a matter of minutes. It’s not rare to see those so
call launches where the product owner and affiliates can rake in 6 and 7 figures in a very short
period of time, sometimes just in hours. That IS real and that can happen. It’s also VERY possible
that you send out an email at night and by the time you wake up in the morning you’ll find your
Paypal account filled with a few hundreds or even thousands extra.

Why am I telling you this? Because, I’m pretty sure you’ve seen and read everywhere the famous:
“make money while your sleep” “make money on autopilot” etc etc etc.

The matter of the fact is that despite that is possible and it probably won’t be such a ridiculous
effort to make money by sending an email, in order for that to actually happen is not that easy and
fast. People usually tend to think that it is super easy and you can make a ton of money without
putting on the effort to do what it takes to achieve that kind of results.

My point here and what I really want you to know is that there are no magic tricks, there aren’t
magic softwares or shortcuts. Sure you can get a bit more viral or convert better in your landing
pages with one software or another, sure you can save some TIME using tools in the market, but in
the end of the day, there are only 2 factors that you need to master, and those 2 factors will make
you a millionaire: Traffic and Conversions. Period.

As long as you learn how to convert cold traffic into customers, then you’ll be able to afford to
get as much traffic as you want. That’s the whole science to make ANY business in the world to
work for you.

In conclusion, you will need to invest money and to put a LOT of work, and a LOT of time if you
want to treat your online business exactly as it is, as a BUSINESS. It’s a real business and if you
treat it like that, it will pay you all the money you could dream off. It won’t be easy, it won’t
be fast but it will be soooo worth it.
The “Must Have”
In order to make this strategy to work perfectly you must have 3 things:
1) A High Converting Affiliate Offer

2) An unlimited supply of Traffic

3) A “Mid-High Ticket” High Converting Funnel
Please note I said FUNNEL and not offer. (If you’re not sure what a funnel is, please check this
article in our website). The reason why this is important is because we will be investing in
traffic and you want to take make sure in advance as much as possible, that you’re going to make
your money back and a profit as soon as possible.

This is the Big Picture of how it works:

1) We’re going to choose a high converting affiliate offer to promote and we will create a bonus
page to make it irresistible (more on this shortly)
2) We’re going to send paid traffic so it comes instantly and we will apply our strategy to build
instant trust and authority that will highly increase the conversions
3) We will measure our conversions and scale
If this is sounding complicated, don’t worry because we’re going to go step by step so, let’s
start!
Step 1: Choose a High Converting Affiliate Offer to Promote:
There are several marketplaces that you can use to find high converting offers, being the most
popular Clickbank, Clicksure, JVZOO and WarriorPlus.

We usually love to go with WarriorPlus or JVZoo as both of them give you the chance to receive
commissions instantly paid to your Paypal account and even if you don’t have Paypal, you can still
receive commissions in both of them. Then if you can afford to wait 15 days to receive your money,
clickbank also has quality products to promote. You can create your accounts for free here:

WarriorPlus JVzoo Clickbank
You can find for active offers that are already live and converting well, or you can also check the
JV Calendars to search for upcoming new offers. The ones that we mostly use are:

Muncheye

JVnotifypro
There’s not any science to choose a high converting product, and it can be kinda “personal” once

you have a decent size list but if you’re just starting out and don’t have a list so you don’t know
what your traffic will like, the best move is to check for EPCs. That means: Earnings per Click. In
simple words, if you see an EPC of $2, that means you can expect to earn $2 for every click that
you send to the website, therefor if you send 200 clicks, you can expect to make $200.

Take in mind your commissions percentage, as for instance if you get 50% commissions with 200
clicks, you’ll make $200 in total revenue but $100 in commissions to you. Not that hard right?

Here’s a screenshot in the Warriorplus Marketplace:
In this image, we would choose this as a product to promote as we can get 100% in commissions and
the EPC is $3.81 That’s a good offer we would promote.

If you’re not sure about several offers, click on the product and check the sales letter. Do it as
a “buyer” and if after reading the sales letter, you’re feeling like you would buy the product,
then it’s probably a good product to promote. Don’t make this too complicated. Once you get
familiar with the traffic and each promotion, you’ll get a better sense on what products to
promote. The more you try, eventually the better you’ll become doing it.
Ok, now that we have the product we will promote, it’s time to build the Bonus Page. In order to
create it we love to use ClickFunnels, the software is simply amazing, you have plenty of Video
Tutorials and if it wasn’t enough, you can use it for FREE for an entire 14 days period. That’s
more than plenty of time to get your campaigns running and making a profit. You can create your
account here and then simply watch the videos to get familiar with the software and create your
Bonus Page.
If you want us to create the bonus page for you, we will be happy to do it, and even for free.
Simply create your clickfunnels account here, then open a support ticket on our helpdesk here, send
us your clickfunnel’s username and request your ready made bonus page. We will create it and send
it directly to your account within 24hs.

If you want to see one of our bonus pages live, you can do it here.
Now, How to find additional products to offer as a Bonus?
The key is that you create a package of valuable products that are related to your offer. You can
very well use PLR quality products. We absolutely LOVE this website. You can find from reports, to
software, from video training to graphics, you name it. Sign up here and find products that are
RELEVANT to your offer. The key here is to be RELEVANT. If your bonus is relevant to the offer
you’re promoting, your conversions will skyrocket.

Ok, so at this point you already have an offer and a bonus page, awesome! Let’s move to Step 2.
Step 2: Our Strategy Exposed
Ok here’s where things start to get interesting. We’re going to buy solo ads to drive instant
traffic to our offer. But Wait! I can hear you, if you have done solo ads before without success,
chances are is because of some of the reasons below:

Normally people who are new to solo ads, expect to drive traffic and make more in sales than what
they spent in advertising. That simply is NOT going to happen if you don’t know what you’re doing.
Solo Ads can be VERY profitable but it’s simply a traffic source. You buy clicks, you get clicks,
period. It’s not more than that. There isn’t an “it works” or “it doesn’t work”

For some reason people love to say this works this doesn’t. This is not the case, let’s be real
here, you buy clicks you get clicks. What you do with the clicks is YOUR problem. So here it is how
YOU will do it on a right way:

First of all, you must buy a solo-ad from a PROVEN SELLER. There are LOTS of scammers selling solo
ads out there. The best place to find reliable solo ads sellers is in this Facebook Group:

https://www.facebook.com/groups/SoloAdsTestimonials/
You’ll find hundreds of testimonials almost every 10 minutes of proven solo-ads sellers just like
this:
Feel free to do your own research and buy to the seller you feel more comfortable with.
Now before doing that, the point is where to send the traffic! Ok here you’ll want to set up a
simple squeeze page in order to convert the traffic into subscribers. If you don’t know how to
create a squeeze page, you can do it in less than 15 minutes with Clickfunnels. Feel free to use
any of the
products offered in IDPLR as a bribe to make people to opt-in to your list. Remember always to keep
it RELEVANT!

A normal process would be to buy the Solo, send the traffic to your squeeze page, convert the
traffic into subscribers and promote your bonus page to that subscribers. Well, despite that may
work, it will be difficult to make your money invested back fast unless your offer convert insanely
well, which most of the times doesn’t happen. So we have created a little strategy that will fix
that.

Here comes our Twist
We will use a piece of software called CLICKMAGICK to add a retargeting pixel to your links
promoted in the Solo Ad and to multiply your clicks. This software is a must use with solo ads so
you can measure the quality of the traffic you are buying. You want it to be at least 75% T1 which
means from 1st world countries who usually buy online.

But what we most want from this software are 2 features:
1) We will add a retargeting pixel to the link we will promote with the solo ad. That means that
if you buy 1000 clicks and only 40% become subscribers, you will still have the 1000 clicks in
your retargeting list. This is a list that you can use to continue to show advertising to those
users in Facebook.

2) We will add an exit Pop-Up with VALUABLE CONTENT. This means that people who don’t

opt-in will be presented with an additional page with valuable content before they leave the page.
On this way you can instantly multiply your traffic without any extra investment.
The key is that the content page must provide a LOT of VALUE for FREE and at the same time the page
must be well-branded. Your main focus is that people identify YOUR BRAND in the article and they
get a LOT OF VALUE from it. At the end of the article you will include an opt-in form to get more
information. Interesting enough, lots of people will opt-in. You can see an example of this page
here
The reason why this is important is because you’re going to build lot of Goodwill and people will
start to associate your brand with VALUE and you’re going to gain instant authority. This will give
you more opt-ins and people will open more your emails and buy more from you.
Even people who don’t opt-in will leave your website with a GREAT idea about your brand. That’s why
it is so important to show very clear your brand.

That being said, now you’re going to show Retargeting Ads to the visitors of the article page and
direct the traffic to your bonus page. The bonus page must be well branded also but the BIG
DIFFERENCE is that now the people is not only going to be familiar with your brand, but they will
also recognize it as a TRUSTWORTHY brand that provides real value and guess what:

YOUR SALES WILL GO TO THE SKY!
To clarify the process would be like this:
In order to create your WCA (Retargeting List) you need to go to your Facebook Advertising account
and create a retargeting pixel using WCA. This is really simple. Simply put… Website Custom
Audiences (WCA) is a feature of Facebook advertising that allows you to run ads to individuals who
have visited your website.

If someone lands on your site, whether they’ve come from an organic Google search, a Facebook ad, a
link that a friend sent them, an email, etc. They will be cookied by Facebook and therefore
re-marketable by you.

If you don’t know how to create your Retargeting Pixel check this article, then simply add your
retargeting Pixel and your article as an exit pop in your ClickMagick Link like in the following
image and you’re ready to go:

Cool! So now that you know how this strategy work, let’s make some numbers…

Check this:
In this image, let’s say you invest $500 in a Solo Ad. A decent solo will cost you around $0,40
per click therefore you’ll get 1,250 clicks, actually more because all good sellers over deliver,
but let’s stick to 1,250. Assuming you convert at 40% (a good solo should convert over 50%) you’ll
get 500 leads in your list.

Once you promote them your Bonus page you can expect to convert 5% of them into customers, which
means 25 sales. If you’re promoting a good product with a good funnel, you can expect on average
$16 per sale and that would be a total of $400.
That’s how a NORMAL Solo ad would perform and you’ll be “losing money” upfront BUT if you keep in
mind that you have now 500 subscribers that you can continue to promote to them, then there’s no
lose at all. But hey, we still want a profit UPFRONT!

So here’s when you launch your Retargeting Ads to the rest of the audience. That’s 750 people who
didn’t opt-in to your list, so you promote your article with FB Ads to them. You can expect to pay
$0,20 per click so your total investment for all of them will be $150 in FB advertising. But now
that they saw your article, once you promote the Bonus Page to them your conversions will be much
higher. You can expect at least 10% in conversions.

In this example, you’ll get 75 extra sales and $1200 in return for a total profit revenue of $1600.
Not bad uh? $650 invested and $1600 in return. That’s almost triple your money PLUS you gain 500
new subscribers and 100 new buyers with a FREE campaign.

I hope you start to get excited because you can use this campaign to promote as an affiliate, win
contests and get even more money.

Recently we promoted a product called Commissions Monster. We bought a 1000 clicks solo ad for

$400 and we got several subscribers and 1000 people in our BRAND NEW RETARGETING LIST! Then we
used both new lists and we drove the 1000 clicks to the Bonus page at $0,15 per click. Yeap,
retargeting clicks are SUPER CHEAP. That’s a $150 investment. In total we invested $550.

The Results:
From those 1000 clicks, 309 decided to go to the sales page and 92 of them decided to buy the
product. We made a total of $980.77 in commissions paid INSTANTLY to our paypal account. We almost
double the investment here while getting also new subscribers that we can continue to promote PLUS
92 extra BUYERS that were added to our BUYERS LIST.
Not only we got our campaign for FREE but we also made a ton of money on autopilot. But that’s

not all, check this:
We won the contest and made an extra $250 PLUS we gained reputation in the market. It can be
better and easier. We got new subscribers, new buyers, new JV partners and more than double the
money.

So This is what you Have to do to Start NOW:
1) Look for Affiliate Offers with a Good Sales Funnel to Promote (Or get one Ready Made for you

Here) On this way you’ll get your advertising investment back super FAST

2) Create a Bonus Page to make the offer irresistible

3) Create an Article/Video RELATED to it and provide MASSIVE VALUE

4) Create a Squeeze page using Clickfunnels or your favourite software

5) Put a Retargeting Pixel from Facebook in all your pages

6) Set up your tracking link with a retargeting pixel and an Exit Pop up using Clickmagick

7) Promote your Funnel and Profit!

8) Measure your results and scale up!

9) Find more offers and repeat
There you have it, this is one of our best traffic techniques that you can put to use right NOW

and profit RIGHT NOW generating an avalanche of sales!
Now go out there and start making some money!