Crowdfunding for Authors

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Crowdfunding for Authors
CrowdfundingAuthor © Krizia Miss K & Alinka Rutkowska. www.CrowdfundingAuthor.com
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Crowdfunding
Author
Step-by-Step System To
Finance Your Writing
Career!
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Copyright © – Krizia Miss K & Alinka Rutkowska
All Rights are reserved in all countries.
NO part of this report may be reproduced or transmitted in any form whatsoever,
electronic, or mechanical, including photocopying, recording, or by any informational
storage or retrieval without express written, dated and signed permission from the
author.
Disclaimer & Privacy Policy
This guide is not to be reproduced in any way shape or form without express written
consent by the author. You may not share, distribute, or give away this guide for any
reason.
If you got this guide for free somewhere, please contact the following email address
and let me know. For more information, please contact me at askKrizia@gmail.com
The contents of this guide are 100% the author’s opinion only. All examples, ideas,
methods, stories, and images are for illustrative purposes only. Before trying any
method or any idea, please make sure you check all the terms of service and make
sure you are in compliance.
This guide does not guarantee earnings potential in any way shape or form. The sole
purpose of this guide is to give the reader a general understanding of the kindle
publishing industry. The guide will not make you money itself.
All methods and ideas in the guide are for information purposes only.
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Crowdfunding Author
1. Why Crowdfunding?
14
1.1. The Platforms
187
1.2. Would I Make It?
22
2. Setting Up the Campaign
25
2.1. The Goal
27
2.2. What’s the Money for?
30
2.3. The Perks
32
2.4. In person Perks
36
2.5. Video
39
2.6. The Pitch
41
2.7. The Buzz
45
2.8. The Team
49
2.9. The Length
50
2.10. Con Artists
51
3. During the Campaign
53
3.0. This is Work People!
54
3.1. The Gogofactor
56
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3.2. The Updates
58
4. After the Campaign
59
4.1. Getting the Money
60
4.2. Delivering the Perks
61
4.3. Key Learnings
62
5. Attitude
64
6. Take Action
67
7. Summary
70
8. Bio
74
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Crowdfunding – noun & verb
/kroud/ – /fəndiNG/
The pooling of small contributions of funds from a group of
people for the purpose of making something larger happen –
definition from the Indiegogo Field Guide
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Intro by
Krizia
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When Alinka Rutkowska first told me she was going to try
her hand at crowdfunding and asked me if I wanted to share
her story on my blog, I said, “Sure, contact me when you’re
done.”
A few weeks later she sent me a link and said she had
surpassed her goal. When I clicked that link and noticed she
had amassed $9,470.00 to fund her writing career, I nearly
fell off my chair.
Check out the screenshot that was on our sales page:
I knew Alinka was an author but I also knew she was NOT a
marketer and the fact she had been able to get far better
results from her crowdfunding campaign than many
marketers out there, made me stop in my tracks.
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It was clear to me that her experience could help so many
people trying to live the life of their dreams as full time
authors.
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Alinka has impressed me with her abilities to go after her
dreams and I know you’ll also want to follow in her
footsteps.
Today, she has several successful books for kids on Amazon,
she’s earning generous royalties from Amazon and she
spends most of her time travelling the world on cruise ships
with her husband and daughter.
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She’s a full time Award-Winning author and living her life
on her terms and that really impresses the heck out of me.
In fact, in 2014, Alinka ended up in the SAME EXACT category as
Jim Carrey who wrote “How Roland Rolls”!!!
They are both nominated for the Readers’ Favorite Award
Contest Finalists in the Children-Concept Category.
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As you can see, Alinka has a pretty impressive pedigree and
in this training she explains in minute details the structure
required for you to succeed with your own crowdfunding
campaign.
This is not just words that she’s put on paper, she’s mapped
out her entire strategy in step-by-step details so you can
reproduce her level of success.
Imagine where you’d be if in the next 30 days you were able
to amass nearly $10,000 in crowdfunding money to write
your books.
What would you do?
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* Take a few months off work and write full time?
*Spend a little more on your book cover designs?
* Hire a top-notch editor?
* Hop on the next flight to Paris and spend a few weeks
writing in the most romantic city in the world?
The choice is yours to make when you have the power to
fund your writing career at will!
Make sure to take notes and most importantly, make sure to
take action!
From this point on, I’ll hand it over to Alinka who will guide
you through the steps to crowdfunding success.
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1. Why
Crowdfunding?
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As Krizia mentioned, I’m a writer and not a marketer.
My first book was an incredible success and made me a lot
of money in its first months of life. Recently I wanted to
launch a totally different product – a children’s book series.
I am all about self-publishing. I like the control, the royalties
and the speed of this process.
The only drawback is that you don’t get a sweet advance
from your publisher when you self-publish. I thought
however that I do deserve support for my writing and
researched ways in which authors can fund their work. It
didn’t take me long to figure out that nowadays the answer
to funding your projects is crowdfunding.
The research that led me to Crowdfunding
was not the first time I came across this
phenomenon.
Three years before I launched my campaign
I spoke to a friend about his new invention
– the hidden radio.
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He told me how he was going to Crowdfund it and how I
could do the same for my books. I didn’t understand a thing
but I did remember we had that conversation. One year later
he launched his crowdfunding campaign on Kickstarter.
He requested $125K and made almost a million dollars!
What an amazing success!
All I asked for in my campaign was $8,614 and I made more
than that!!!
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1.1. The Platforms
When I decided that I would try crowdfunding I researched the
various platforms. The two biggies are Kickstarter and
Indiegogo.
Kickstarter is considered THE crowdfunding website.
The only drawback is that it only accepts teams from the U.S.
and a few other countries –I’m Polish, but I’m married and live
with my Italian husband and daughter in Northern Italy.
Indiegogo is the oldest Crowdfunding platform and accepts
people from all over the world. It was the natural place for me to
go!
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Indiegogo also accepts “FlexibleFunding,” which means that
you can take the money you raise even if you don’t meet your
goal (as opposed to Kickstarter’s“all or nothing” approach).
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Please remember that there are plenty of crowdfunding websites
and you need to choose carefully which one is the best fit for
you before you start.
Compare To Find The Best One For You:
Check this source(Marketing Moxie) for a big list of
Crowdfunding platforms.
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Here’s a second source with more detailed comparison of the big
ones: Gamasutra
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Could you Crowdfund on several platforms simultaneously?
Yes, you could but I DO NOT recommend such action.
It can be exhausting to run one campaign on one platform and I
believe that doubling that effort would be counterproductive, to
say the least.
It’s best to focus on ONE platform!
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How To Succeed When Most Fail?
When I first went through all those successful projects I was
amazed at how easily people accumulated their little fortunes. I
was thrilled that I could just set up my campaign and make my
money without lifting a finger. Or so I thought.
As I learnt during the campaign, backers don’t just come to you.
You have to actively seek them out.
More about this later!
Most Crowdfunding campaigns fail!
What made me believe that I would make it? You will find the
answer in my first campaign update:
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We have the illustrator, graphic designer and editor on board!
We have also just received our first contribution – an
undisclosed backer became a Ruby Member! It’s so thrilling to
see that people believe in this project as much as we do!”
“Hey people, we are live! I cannot contain my excitement!
You must think I am over-enthusiastic, but don’t you have to be?
As Marilyn Monroe wisely stated:
“Keep trying, hold on, and always,
always, always believe in yourself, because if you don’t, then
who will, sweetie?” – Marilyn Monroe
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It turns out that I was right to believe in myself. Below is a
screenshot of Indiegogo’s home page just before the end of my
campaign (below, second from the left).
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2. Setting Up
the
Campaign
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A good campaign requires preparation!
Although you do see the occasional campaign with no video
that met its goal that’s usually a $500 target, it’s rare that
campaigns that are not well planned out can ever meet their
funding goals.
I know that my friends who invented the Hidden Radio were
talking about Kickstarter a year before they launched.
I’m not saying that this is the amount of time that is
required, but I would spend longer than 5 minutes. I think
that you can set up a solid campaign in about a week or so.
You have to figure out what your goal is, what you need the
money for, your perks, your pitch and your video, and last
but not least – the buzz.
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2.1. The Goal
This is a very important point, especially if you go for the
“all or nothing approach.”
Sure, you could set a goal of $500 and if nobody contributes,
you just put the money in and you can say that your
campaign was successful. This is not the type of campaigns
we are talking about here.
Generally, Crowdfunding is for campaigns for up to
$10,000.
If you need more you could spread it into smaller project
parts, each with a smaller goal, for example: instead of
saying that you need to raise $30,000 for a book, you could
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say you need $10K for editing, $10K for publishing and
$10K for marketing and launch three different campaigns
spread in time.
Indiegogo says that successful campaigns get the first 30%
of the funds from family and friends.
It’s important that your close ones are on board well before
launch day. That said, you’ll need to evaluate how much
they are willing to support you.
It’s also important that this first part comes within a week of
launch day. People want to contribute to successful projects.
Many potential contributors also come back several times
before they will type in their credit card details.
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If they see that the amount is rising each time they visit, they
will be more likely to contribute and help you raise the
money you need to finance your next writing project.
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2.2. What’s The Money For?
Some campaigns are very vague about where the money
goes, others provide the funders with some details.
When I contribute, I want to see where the money is going,
so that’s why I provided my supporters with a break-down of
my goal:
Below is the expenses breakdown in percentage:
The making:
•Artwork and professional design: 65%
•Professional copy-editing: 1%
Marketing
•Press release: 5%
•Review copies: 5%
•Online book clubs presence: 11%
•Established editorial house review: 7%
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Indiegogo fee: 4%
Donation to New Zealand’s youngest readers: 2%
It’s important to remember that the platform will charge you a
fee. On Indiegogo it’s 4% if you reach your target and 9% if you
don’t. Then there are also processing charges and perk
fulfillment that you may or may not include in your detail. What
about taxes? Make sure you include all this when you work out
what your grand total is.
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2.3. The Perks
I think this is an extremely important part of your campaign.
Unless the contributor is Mom or Dad, your perks are what will
or will not convince the backer.
Look at what other successful campaigns offer.
Study what contributors select.
The hidden radio’s $119 perk got over 3000 backers!
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Indiegogo also sends out newsletters which include current
projects’ hottest perks. I just got this one in my inbox:
This gives you a great visibility increase and will certainly draw
additional traffic to your campaign.
It’s important that you offer a wide selection of perks.
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I offered perks for 1, 5, 10, 25, 50, 100, 250, 500, 1000,
2000, 3000 and 5000 USD.
I think of the last ones as “placeholders.” You don’t actually
expect anybody to contribute this big an amount to your project
(although it might happen!) but if these perks are displayed, then
it’s much easier for a backer to spend $1000, after all, there are
three more expensive options, so it doesn’t seem like they are
breaking the bank.
It’s equally important that you give the backers the $1 option.
Some people might just want to support you with a dollar and it
still counts. It adds the number of contributors, they might leave
comments, share your campaign and that all adds to the
“gogofactor”.
Also, make sure you create the idea of scarcity by displaying
only a limited number of certain perks. But remember to leave
several perks “unused” that you can add throughout the
campaign depending on your needs. It might seem useless now
but it will become meaningful during your campaign.
For example, I displayed a limited $1000 perk but when it sold
out I uploaded a second version of the same one:
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Some might say that you
shouldn’t be offering the
perk that has been sold out
but in Crowdfunding
everything is fair game as
long as you’re not breaking
any rules and with this I
wasn’t.
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2.4. In Person Perks
As you see on the left I offered a limited number of lunches with
contributors selecting the Elite Membership. How would I
deliver this to somebody living on the other side of the world?
Easy!
I travel a lot and I imagine that a person contributing such an
amount also travels without any problems so sooner or later we
would be able to meet for lunch. And I was right.
Always make sure that you can deliver the perks that you offer.
There’s nothing more bitter to a backer than a broken promise.
If you don’t travel extensively but still want to offer an in-
person reward, you could propose a Skype call or training –
whatever you can.
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Every project and every team is different. So is every perk, even
if they might seem similar.
Make sure to do some benchmarking and add a personal feel to
it – give them something they can only get from you and nobody
else.
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2.5. Video
The video is an extremely important element of your campaign.
In fact – you want to spend several days (at least) drafting,
recording and editing your perfect video.
It’s your ultimate business card. It should contain
EVERYTHING – people should be able to tell what your project
is about without having to read through the whole campaign.
And it should be short – maximum 2 minutes. Seems impossible
– that’s why it’s so challenging! I uploaded several videos before
finally coming up with the right one.
People want to know who’s behind the project, why you are
passionate about it, what you want to do and what they can get.
If you think that you have a face that’s more suitable for radio
than for TV, I have the perfect tool for you.
It’s called SparkolVideoScribeand it allows you to create great
video without actually starring in it. Below is a screenshot from
my video pitch.
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You can make your video completely for free but then you do
have their logo in it.
For a very low fee you can get rid of the logo and astonish the
world with your fantastic video and only you know how you
made it. My followers were astonished when I changed my
video into the VideoScribe one.
There’s a hand that draws every element and it takes very little
time to learn to operate it.
Since you are not starring in it – do add a personal touch – like a
photo of you or do the narration. This is an amazing tool and
only a few know about it.
If you have a video-maker friend, that’s even better – just make
it look as professional and personal as possible. People support
other people, not soulless corporations.
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2.6. The Pitch
When we were talking about your goal, the perks and the video,
we were actually talking about THE PITCH. That’s what you
say to your contributors and how you package it.
You need to stand out.
That’s why from the very beginning I made my campaign image
quite distinctive.
When people were browsing campaigns and looked at mine,
instead of another picture they would see the mini-pitch right
there without even having to click on it! They knew that my
campaign isn’t about donating but about great value.
Say something like: “don’t give – get” (I saw it somewhere but
don’t remember where). Such a message tells people that your
campaign is something that will make their contribution
worthwhile.
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You need to capture your potential backers’ attention from the
second their eyes glaze on your image.
I have updated this picture many, many times throughout my
campaign.
Below are just some of the updated images I used to help me
promote:
1) Black Friday Image
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2) Cyber Monday
3) Countdown
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4) FUNDED!
When you decide on your front image, select one that you can
play with easily. You can always change that image but it’s best
to stick to the same one and play with what you write on it
because most people will remember your project by the image.
To write on the images I use the befunky editor. It’s a free
online tool and it also lets you post your images directly to
social networks while adding hashtags. This will also get you
points in the gogofactor.
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2.7. The Buzz
So you created your campaign, you go live and you let the world
know about it, right? NO! That’s too late! You need to create the
buzz well before you launch.
This is a picture I posted on my social networks well in advance:
I made this using the Facebook application bitstrips.
Before you launch your campaign you get a link that gives you
access to it. You can share this link with your family and friends
and ask for feedback. Use this opportunity. Tell them that you
will be Crowdfunding and ask them what they think about your
pitch, video, perks and ideas.
Your campaign must be very visual, that’s why I am including a
few of the many images that I used during my campaign.
Also before or in the first days of your campaign, make sure you
contact relevant bloggers and media to cover yours. The hidden
radio is now launching their second campaign and I see articles
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about them all over the web (yes, they know how to do it, it’s
their second time).
I started doing this too late so I got feedback when my campaign
was over. It wasn’t too late though. Pitching various institutions
got me some great after-campaign deals – retailers are ordering
my book.
You can write a whole book and prepare a whole course on how
to write the perfect media pitch and I have bought several.
That’s how I designed this pitch. I am copy-pasting it (and it
works) but please make a variation of it.
We are all unique and our pitches should reflect that. I want you
to get value for your money so, here it is. To your success!
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>>>>>>>>>>>>>>>>>>You’ll find an editable version as part
of your bonuses.
Dear XXX Professional,
I wanted to let you know that I am about to publish a new
children’s picture book “Maya & Filippo Make Friends in
Auckland.” It has already received several 5 star reviews and
a “Readers’ Favorite” distinction:
“I think AlinkaRutkowska hit the ball out of the park with this
series, and this book in particular.” Katelyn Hensel of
Readers’Favorite
I am crowdfunding the book on Indiegogo, so readers can
participate in the making of it AND get some great perks!
(http://igg.me/at/mfauckland/x/5320079)
Media: trailer –

Which would you be most interested in?
a review,
an interview with me,
a giveaway,
a guest post,
an excerpt of the book?
I plan on promoting anything you post to several social
media sites.
If you would like any additional information, or would like to
see a
review copy of the book, please do not hesitate to contact
me.
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Thank you very much for taking the time to consider my
children’s book. I
look forward to hearing back from you.
Warmly,
Alinka
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2.8. The Team
Campaigns which have a team are more successful!
Why’s that? It’s simple mathematics!
More people mean more connections and more backers.
The “team thing” is true only if it’s an active team.
It’s great to have dedicated people working on this with you but
if you’re a one-person orchestra, that’s fine too.
It just means you will need to work harder.
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2.9. The Length
The best length for your campaign is 30 to 40 days.
Any shorter and you don’t have enough time to gain momentum.
Any longer and the sense of urgency is gone!
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2.10. Con Artists
Beware of the con artist!
You should know this. When you go live with your campaign,
not only will you be the one contacting all sorts of people.
All kinds of people will be contacting you, in order to “help”
you. These include but are not limited to:
•Companies offering fake Facebook likes
•Companies offering fake Twitter followers
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•People saying that they are interested in your project and
donating to it but when you go and see their profile, they have
never referred anybody or donated to any project
•People wanting to make video for you
•People who want your money in exchange of something
suspicious
My advice is – just ignore them! Don’t waste your precious time
and energy on dealing with them!
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3. During the
Campaign
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3.0. This IS Work People!
Believe it or not, Crowdfunding is work!
Check out this video to see what I mean 😉
Many people sleep only 3 hours per night, forget about their
social life and seriously neglect family and friends. It’s a big
job, BUT IT’S ONLY FOR 30 DAYS OF YOUR LIFE and
the results can be LIFE CHANGING!
Yes, you’ll have to step outside of your comfort zone for a bit,
but think about it… this money you collect will be your
launching pad to a brand new career as a full time author!!!
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3.1. The Gogofactor
The gogofactor is an algorithm that tracks activity – everything
from how much gets funded on your campaign page to
promotions, comments and how frequently you update. –
Indiegogo Blog
This gogofactor determines whether you get featured on the
homepage, whether your perk will be sent out in a newsletter to
followers, whether you appear on the first page in your category,
etc. The bad news is that this algorithm isn’t written down
anywhere for us to study. The good news is that I have pretty
much figured it out.
You’ll be able to read more about the gogofactor below:
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3.2. The Updates
Look at the most successful Crowdfunding projects. They have
more than one update per day!
I knew this when I started so I made sure I would provide
valuable daily updates to my backers.
Even if you’re just starting and nobody has donated yet, you can
still update – people like all things “live”. A live project will
gain much more interest than a static page – posted and
forgotten.
Make sure you don’t just update for the sake of it and spam your
followers with irrelevant news. Find something fresh and
exciting to share with them every day.
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4. After the
Campaign
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4.1. Getting the Money
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4.2. Delivering the Perks
This part was actually pretty easy for me!
Indiegogo already keeps track of all the rewards you need to
deliver and to whom. I just exported that into my own excel
spreadsheet and sent everything to away.
I pretty much calculated things like shipping into the perks so I
didn’t end up paying for delivery like some Crowdfunders
sometimes do.
Everybody got the stuff they ordered and it was a very elegant
way of finalizing the campaign.
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4.3. Key Learning
Prepare. Prepare. Prepare. Prepare the campaign, get
feedback, and let people know well in advance.
Think about your target very carefully. Let’s say that you
will raise $500. I think it’s better to raise 100% of your goal
than 5%, so a lower target would be preferable. On the other
hand, you don’t want to waste all that time and energy for a
small amount of money. It’s a risk you take but if it’s your first
Crowdfunding project I’d go for the lower target. Backers can
still contribute, even after you meet your goal. And you get to
learn how to play the game and finalize it in style.
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You are Crowdfunding! You’re making your dreams
come true while your friends are just hanging out online
waiting for the next Facebook update to liven up their lives.
You are way ahead. Take credit for it and enjoy the ride!
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5. Attitude
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There is no such thing as failure – just a step towards success.
Even if you don’t reach your goal (which is highly unlikely
given your preparation), the world will not end. You only gain
valuable experience, which you will use in the future.
In situations like these I “zoomout.” I think something along the
lines: “Ididn’t manage to achieve that goal yet, but I am healthy,
my family is well, I have nice place to live, the sun is shining
outside, the birds are singing and the children are playing. I feel
like in the grand scheme of events, things always work out for
me.
Sometimes the timing is different than I expect but in the end
everything always works out for me. I’m moving forward.
Forward is not usually a straight line. The important thing is that
I am moving, that I am full of life and energy and ideas.
Sometimes I fall down but then I get up again and move on.
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Life is exciting. I make it exciting. I want it exciting. One thing I
know with absolute certainty – things always work out for me.”
Have fun with your campaign.
If it gets stressful, take a few deep breaths, if you know how –
meditate, if you don’t know how – learn how to – it’s a very
useful skill (it gives you the feeling that all is truly well).
Play the game. Make friends. Be gentle and kind. Be real.
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6. Take Action
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I am writing this section six months after my campaign ended.
Six months ago I had passion, a vision, an idea, a goal and as
Italians say “balls big enough” to put my campaign out there for
the whole world to see and to trash or to support. They
supported it and I just gave you all my secrets above.
Six months later I have nine children’s books in different stages
of preparation.
I sold thousands of copies to one buyer, got my books on
bestselling lists and I have a foreign rights agent and so many
other amazing things in my life (if you want to know how I’ve
accomplished all this make sure to check out OTO2 (upsell #2)
– where I go into details on how to build.
And it all started with an idea in my mind!
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We live in a remarkable age! Publishing books and getting funds
for it has never been easier.
You too can and should benefit from this.
So go through this guide once again, add your personal touch
and go make something remarkable.
The world is your oyster!
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7. Summary
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 An active crowdfunding campaign is a good way to
introduce an author’s overall mission and vision to new potential
readers, as it is a free and easy way to reach numerous channels.
 Many crowdfunding platforms incorporate social media
mechanisms, making it painless to get referral traffic to your
website and other social media pages.
 Typically, this allows you, the author, to receive thousands of
organic visits from unique users and potential funders. These
users are also important for viral marketing, as they have the
ability to share and spread the word to their connections.
When it comes to creating a successful crowdfunding campaign,
you’ll want to review this explicit guide Alinka helped me create
for you and you’ll want to keep these 8 summary points in mind
at all times!
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Crowdfunding Success In 8 Summary
Points
1. Develop Your Story: Explaining why you need their support
is just as important as the product you are pitching.
2. Write Your Video Script: Be sure to have the storyboard of
your Crowdfunding video dialed in before you plan to shoot.
3. Shoot Your Video: Almost anything works for a
Crowdfunding video but if you’re looking for a more
professional video that doesn’t break the bank, reach out to the
university in your area. That said, Alinka shows that we can do
all this in-house and get some pretty mind-blowing results.
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4. Add Product Photos: The presentation of your product (aka
your book) while doing your crowdfunding campaign is very
important.
5. Your Website: Having your website completed is not crucial
but is recommended. A website further validates you are a
legitimate company, which Crowdfunding supporters like to see.
6. Crunch Your Numbers: It is essential to know how many
units you need to sell to reach your Crowdfunding goal.
7. Put Your Publicist’s Hat On: Reach out to media outlets
that cover your type of campaign.
8. Time to Launch:The approval process can take a few days
and may require you to make some changes to your campaign.
Be sure to submit your campaign at least two weeks prior to
your launch.
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8. Bio
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Alinka Rutkowska is an award-winning author and coach.
She has received many awards for her work. She is the winner of the
prestigious International Readers’ Favorite Book Award Contest and her
children’s titles received the acclaimed Mom’s Choice Award.
Alinka also guides fellow authors with her trainings and services and
helps them achieve the success they deserve.
She’s been featured on Fox News.
She’s also been featured on She Knows, Examiner, She Writes, Blog
Talk Radio, The Writer’s Life and many more.
She often travels around the world on cruise ships just like the characters
of her “Maya & Filippo” Book Series, where she loves to interact with
her readers.
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You can find out more about Alinka as an author and coach by visiting
her website at http://www.alinkarutkowska.com/
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Krizia (aka Miss K), is an Online Marketing
Educator, Speaker & Bestselling Author!
Krizia teaches entrepreneurs & small businesses how to leverage the
BEST online marketing strategies that are “working right now”.
All of her trainings are in “plain English” and devoid of heavy tech-talk
to ensure her clients are able to take immediate and decisive action in
order to see faster results!
She also helps budding authors master book marketing and build a
business behind the book to ensure long term and recurring revenues.
Krizia as been featured in a 2-page article in Forbes magazine.
http://www.forbes.com/sites/quickerbettertech/2013/06/24/heres-help-
to-get-your-business-started-with-google-hangouts-on-air/
She’s been featured on CNN.
Krizia has also been featured in Social Media Examiner, The Globe &
Mail, Toronto Star, The Huffington Post and Tech Journal.
She’s spoken alongside Guy Kawasaki, Randi Jayne Zuckerberg (sister
of Facebook CEO Mark Zuckerberg) and Sheryl Sandberg, COO of
Facebook.
You can find out more about Krizia by visiting her website:
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http://www.BookPromotionHub.com and http://www.missKrizia.com
Thanks so much for buying this training. We hope it serves you in
reaching your publishing career goals!
Please drop me a line via email with your testimonials! I’d love to hear
of your success!!!
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Crowdfunding Revelation

James Renouf and Jeremy Kennedy here.
The crowdfunding landscape is changing at a ridiculously fast
rate. It has morphed. It has changed. You must therefore view it
differently.
From the beginning crowdfunding was and is an explosive
concept. Let people share their ideas and products and see if other
people want to fund it. From really creative beach coolers “the
coolest cooler”, new computer games, to innovations on water
balloons. You name it there are really cool inventions being
thought up and creating a potential massive audience and real
businesses. Many times to the tune of millions of dollars.
I can tell you that I love crowd funding. I saw the potential years
ago and created a product about it. I knew it would be huge. It was
a disruptive technology and thought process. However, for a long
time I like most people was a casual observer of this new way of
business. Maybe you have watched television shows like shark
tank where a group of business people see products pitched to
them and they potentially give a bunch of money to see it through.
Sounds great but…you are not an inventor. Maybe there are other
reasons why you didn’t get in the game but usually it is just that
you don’t have a new idea.
That was where my head was at for a long time. I see the million
dollar campaigns and I wanted a piece of that action. Like most
people I would browse the crowdfunding sites once in a while or
hear about a product that went viral. Oh look a cool jacket with a
ton of pockets!!! That is cool.
I found myself buying a lot of these products.
That is when things started to get a little weird. I started buying
products that I thought were super cool. I felt almost like I was
getting a little buzz from buying this stuff. Did you ever experience
that? That is a feeling more and more people are getting on these
sites. I always wondered why some people watched the home
shopping network. I felt a little bit like one of those people on
these crowd funding sites. They buy the products and get a good
feeling from it. I don’t normally get that kind of feeling when I buy
something on Amazon although many products are comparable. It
just doesn’t have that cache or coolness factor of buying
something on a crowdfunding site.
Then this is when my mind was blown. I bought what I thought
was a really cool set of speakers. It was neat and I enjoyed buying
it. Then a friend of mine saw my speakers and said oh those are
cool. Thanks I said. I bought them on a crowdfunding site. He said
oh yeah? Well you know they have had stuff like that out for a
while now. My heart kind of sunk for a second. I lost my buzz
from buying that product real quick. All of a sudden I was taken
aback for a moment. My whole view on crowdfunding shifted and
I looked at it in a totally different way.
Yes there are people that create amazing new products from
scratch. I applaud them and love to see them succeed. Yes there
are people that go on some crowdfunding sites and look to just
raise money for themselves. Maybe they need money for a trip or
a wedding. I get that and there is a place for that also.
For me however the beauty of this was for a different reason. I
realized that I just discovered a new Amazon, EBay, Shopify, etc.
all rolled up into one. That along with having a rabid audience
that loves to buy products on these platforms. It was a revelation.
The fact was I didn’t have to come up with the next one in a
million great new idea of the year. I could instead focus on
execution and strategy rather than luck or brilliance.
One of my favorite marketers Gary Halbert once said that if he
was a hamburger salesman he wouldn’t be worried so much about
his restaurant location or how good his burger was. His advantage
and what he wanted was a STARVING CROWD. That is what
crowd funding is to me. It is a massively growing audience to the
tune of millions of people that buys stuff that is on that platform
by the truck loads. Period.
If you can bring to them a product you have the potential to have
a huge business. That is the key. Bring them a product. Facilitate.
The thing is you don’t have to be the person that created the
product. There are millions of products out there at your disposal
to sell from sites like alibaba and globalsources. You can name
your price and make a profit on it. You just need to get it in
front of the right crowd.
Let us look at some crazy examples that will make this innovative
concept and strategy hit home.
Here we have an electric bike sold on indiegogo.com
It raised over $6 million dollars. That is a nice chunk of change. I
don’t know anything about electric bikes. For the rest of my life I
probably would not be able to come up with the concept for an
electric bike, pay for the patents, hire engineers, put thousands of
dollars of investment into it and HOPE that it would sell on a
crowdfunding site. I have seen and heard so many horror stories
of people that risked their life savings into an idea and it tanked.
However what if you had access to this type of product from the
beginning. When you go to a site like alibaba.com and
globalsources.com you see that there are all kinds of these bikes
already in existence. See below for example.
Here we have an electric bike. Seem familiar? This is not such an
innovative concept after all. It is just that the people that had this
campaign had the cojones to put this type of product out there.
You could have done the exact same thing.
In FACT someone did just that! In my opinion they saw the huge
success from the first campaign and did their own electric bike
listing.
This electric bike did over 900,000 in sales
Is this second electric bike a brand new concept that has never
been done before? Clearly the answer is no. There was already an
electric bike on crowdfunding sites and there were electric bikes
in existence before being put on crowdfunding. The point being
electric bikes were not invented on crowdfunding sites. There is a
subtle presupposition by the majority of people buying from
crowdfunding sites that this is a brand new product.
I am not saying you need to have a crowdfunding campaign with
an electric bike. What I am saying is that there are millions of
products available for wholesale to you from sites like alibaba and
global sources. You peruse those sites and find a product that you
think is cool. Make a listing on crowdfunding sites and see if the
demand is there. You set the price and make a profit. You think
every person that puts up a product on a crowdfunding site is
literally sitting at home and making the products? Hell no. They
are outsourcing and getting companies in China to make it for
them. It is ridiculous the opportunity that is there. Here exists a
tremendously huge multibillion dollar industry begging to buy
your products with you having the access to millions of products.
The majority of consumers simply do not know about sites like
Alibaba. You make sure you reach your goal for let’s say 100
backers to get you the 100 products that you want to sell from the
outsourcer or whatever number you decide on. You simply merge
the two platforms. You hook up the consumers with the producers
and make your money. These crowdfunding sites if you have
never used them are dead simple and take about as much time to
create as a nice EBay listing. Put a video up on them talking about
the product. If you don’t want to make the video yourself
outsource it on Fiverr for $5. Tell what the product is about and
ask the price you want for it. That in essence is all you’re doing.
You can also take it a step further. If you want many of these
products can be modified. Put your own name on it and whitelable
it. Get the manufacturers on the outsourcing sites to make a slight
modification. In other words you have several choices. Sell
literally the products that are on the crowdfunding site. Sell the
same product but ask the manufacturer to private label it (in other
words put your name on it). Thirdly ask them for a slight design
change and have something that is totally unique. It is up to your
own imagination. That is the beauty in this. You have so many
options. Remember these products are already created. You can
easily email the manufacturers and negotiate the price. They will
tell you the price but with a little back and forth typically they will
lower the price.
Wow look at this! A power cable. Isn’t that exciting? Never have
seen something like this before . Apparently close to 5,000
backers thought it was worth shelling out close to 200 k for it.
Hmmm I wonder if there was ever something out like this before?
Oh this looks familiar
It is all a matter of marketing. This cable is great for x, y, z
reasons. It is just like buying soda. It is all sugar water but some
people like Coke vs. Pepsi for whatever reason. You are a
marketer. Put some nice language as to why your cable is so cool.
The colors, the design, the material. Sell that sizzle. I heard a story
one time of a beer manufacturer that talked about how great its
filtering process was for its beer. Their sales went through the
roof. Turns out that filtering process was used by all breweries.
They just made it a feature and promoted it. When you create the
listings it is just like writing a sales page. You talk up your
product. Do you understand the potential?
Here is such a beautiful part of this strategy. Let’s just say you
chose usb cables. You put up your listing and that one doesn’t
stick. People are not into it. Oh well! You never had to buy your
inventory anyway. So many people literally risk their livelihood on
ONE idea. That is a huge deterrent for people. They are scared
and I understand why. Now that fear goes away. You can test
many ideas without risk of ANY loss. You have completely
eliminated risk. That has never happened before in this game.
Only buy the inventory once you have met the goal that YOU set!
Maybe that was $20,000 in orders costing $3 apiece. Meanwhile
you got the product for a $1 for example. You set the price that
you want to sell it for and obviously make it so that it is more than
the cost. You make the profit in the middle. You get the money
from the backers then pay the manufacturer. You get paid first!
No inventory. If you don’t reach the goal that you set and are
comfortable with to make your profit, then you don’t have to fulfill
anything.
When you sell a lot of these it can move you into selling into
amazon and to retail stores and having a large business outside of
crowdfunding just with one product. Or maybe you want to treat
this like product launches and just keep putting these out and
dealing only with crowdfunding sites. Throw it at the wall and see
what sticks. It is fun and potentially massively rewarding.
OOH look at this. Titanium sunglasses. That sounds cool. I want
one. They took in close to 40K with a VERY simple listing.
Oh actually there are tons of them already available ready for you
to buy wholesale from manufacturers? Yes there sure is. Can you
put your name on it and give it a fancy name? It may take you 5
seconds to come up with a neat name. So crazy.
My glasses are different. They are not “polarized”. They are
rimless AND titanium! People eat this stuff up. Why? Because it is
on crowdfunding. I put these glasses up on eBay and people may
or may not buy them. I put them up on crowdfunding and they
can be the new hotness.
From a quick search for titanium glasses on globalsources
I hope you are seeing the trend. The examples and possibilities are
endless. Now you know why you should be so hyped on this. The
potential is there for all of us! This is so dead simple. Anyone can
do it. However right now in this special point in time most people
don’t understand how easy this is and how it can be done. Again
they see the opportunity but feel they must be an inventor and for
some reason cannot do it. At the same time people have figured
this arbitrage strategy out and are making this happen. I am so
happy to bring this to you and let you know that there is room for
YOU.
Cool a really small Bluetooth headset. Too bad I am not smart
enough to invent something like that and make close to $400,000
Oh wait they have tiny Bluetooth headsets already? Who would
have thought?
You can also take things to a whole new level. For example look at
the below for example that took in over 3 million dollars
This is a set of headphones that look like a cat. Not really that cool
if you ask me but apparently people thought it was worth at least
$3 million. To make a big example using this specific case a
product like this may or may not be available on global sources or
Alibaba. However, it shows you that there is a huge market out
there. Just like with the electric bike example. You can go on
Alibaba and look up headset manufactures. You can get them to
send you a prototype that is similar with a few modifications. You
put a new name on it and see how well your version will do. If it
takes off ok get it made. Maybe you have a similar experience of
the other electric bike and make something like “only” $500,000.
Maybe you make less. The point is the path was already laid out in
front of you on the crowdfunding site to show you that there is a
market there worth millions of dollars for a headset about a cat.
Maybe you make headphones that look like a dog’s ears. Let your
imagination run wild. It is fun. That is the point. The thing with
crowdfunding that differs from IM is that the creators of
crowdfunding projects are so relatively low in numbers. When I
come out with a new product I have someone making a similar
version of it and putting it out usually within the month. Typically
there are several people doing their own version. With
crowdfunding you don’t see copy catters that much that mooch off
of creative people. The fact is if you see something take off you
have a real opportunity to capitalize off of that by creating your
own version and I recommend it. If someone comes out with Coke
and smashes it there is nothing wrong with you coming out with
your Pepsi. No one is going to say this is similar to this other
product. They are either going to buy or pass on it. It is as simple
as that. A lot of times when they see your “new” product they had
no idea that the other product even existed.
Have fun with it. Make marketing and money making fun again.
This product shows you that it is being done and that you can do it
too.
Either choose an existing product, modify an existing product or
make your own version of a product that was already made. There
is no reason that you cannot get into the game.
We have explained this new multi-billion dollar business that you
can now access with simple strategies. It does not get much
simpler than this.
At the same time make sure that you take some time and market.
Look at other crowdfunding listings if you have not been in the
game before. Look at indiegogo.com every day for example and
see how the listings are being written. Get ideas for a video. Look
at how they are promoting their campaigns. Do a little research.
When you feel strongly about a product make YouTube videos.
Make a Facebook fan page. Run some Facebook ads to people that
are interested in that particular niche. Do a blab.com on the
product. Periscope about it. Create PR articles. The point being do
everything you can to promote your page using multiple sources
not limited to the previously mentioned traffic generators. Yes you
can just slap it on the crowdfunding site and it may take off. But
why leave it to chance? Why not spend some time and take it
seriously. If you are for real on making this happen then you need
to tell the world about how great your particular item is. With a
little work and a little buzz things can really get going. Most
people sadly are just too lazy to make even a minimum amount of
effort to bring some traffic to their offer and that is why they fail.
Many crowdfunding campaigns that succeeded were successful
not so much because the product was so good but because it had
buzz and people like the story or the copy on the crowdfunding
site. It has to be fun. In a sense you have to look at your item as
entertainment in that you are bringing the buyers pleasure. The
more fun you make it and the more you put into it the more you
will succeed.
Get in the game and make it happen. Others are so why not you?
The answer is you can do it!
DO NOT MISS THE UPCOMING FREE
WEBINAR TRAINING WHICH IS GOING TO
GO MUCH MORE IN DEPTH. MARK YOUR
CALENDARS.
Make sure to attend our webinar September 22nd. This is going to
be our biggest webinar yet so make sure to be there at 9:30 est on
September 22nd.
To attend this free webinar click on the below link. See you there
as it will be epic!
https://attendee.gotowebinar.com/register/355261371346520833