Email Launch Mastery
© Michael Harris All Rights Reserved http://michaelharrisonline.com
Write A Highly Responsive Email Campaign that will create a
Buying Frenzy on Launch Day
About the author
My name is Michael Harris, author and internet marketer.
Back when I was a newbie, I used to struggle a lot with
I would buy all sorts of ebooks, WSO’s, video courses,
memberships, and everything that I thought would help.
But I was always seemed to be missing something that would
keep me from succeeding.
It really got me upset to the point that I started creating
my own products. I was tired of “the gurus” who seemed to
have all of the answers, but provided little value.
I now feel that I make a difference by providing helpful
content for my audience.
To your success,
First, I want to say a huge thank you for purchasing this WSO
today. It means a lot that you put your faith in me to show you
unique way of building your internet business.
Today I’m going show you special formula that you can use
anytime you’re creating emails to send to your list for a
product launch. It doesn’t matter what product that you’re
selling because it works well for most of them.
As you probably know, you can have the greatest product on
earth. But if your subscribers aren’t getting excited about your
upcoming launch, clicking on your links, or making purchases
– then what does it matter? This course will show you a
proven way to create high-converting emails that will get your
subscribers to start taking ACTION after they read your
We are going to look at a unique way to structure your emails
so that they get maximum conversions for your offer.
This product will show you how to do it. As long as you
approach this with an open mind and take action, you will see
some awesome results.
So let’s get started…
Step-By-Step System That
Converts Your Email List Subscribers
Into Link-Clicking Buyers
Here Is An Overview of this 4 Step System:
1. Identify your subscriber’s problem.
2. Look at your sales letter for email ideas.
3. Pick paragraphs out of your sales letter to use
4. Create an email campaign based on your sales
Ok, let’s show you how to set each one up correctly…
Step 1: Identify your subscriber’s problem.
So, the first thing that we need to do is figure out our
Why do people buy products?
To solve a problem.
People who are wanting to solve a problem quickly will buy a
short PDF or video because they don’t want to research a lot
and they want a quick answer to their problem.
You can come along and give it to them in the form of a
So one of the first things that we need to do is figure out what
their needs are in relation to the product that you’re creating.
One of the first steps that I take when promoting a new
product is to send out an “I need your help” email.
This is where you send an email sent to your list asking them
about their frustrations with a certain problem.
You are wanting to know about their frustrations and
difficulties with a certain area in their lives so that you can
know what areas to help them with. Also, you can use these
same frustrations later whenever you write your sales copy.
There are 2 main questions to ask in the “I need your help”
1. Where would you like your business to be in the next
6 – 12 months?
2.What is holding you back from achieving that goal?
Now, there’s a lot of psychology that goes into these 2
On the first question, we’re trying to get them to think about
what they really want. No one will buy from you if they can’t
see what they really want AND feel like your solution will get
The second question gets them to think about, “Why am I
not already there?” They start having a conversation with
themselves in their mind about why they haven’t had success
At the end of this first email, you want to say to them, “Just
hit ‘reply’ to this email, and I’ll respond to you personally.”
The reason for this is to get a high response and participation
rate with your subscribers. Also you want to find out 2 things:
1. What to put into your product.
2. Build relationships
You want to build relationships in this way because once
people start talking with you, they begin to trust you more.
People simply buy more whenever they trust you more.
By doing this process, you’ll have your subscribers thinking in
their minds, “Wow, if they give me this much attention for
free, then I wonder how much attention I’ll get if I PAY for
You want this idea to click in people’s mind so that they say,
“I trust you.”
By getting out there and creating a dialogue with the
subscribers on your list, they will learn to trust you and
eventually spend more money with you in the long run.
So, what I’m going to do now is share with you an example of
what this first email should like like based on my product,
“Super Simple Short Reports.”
Subject: I need your help today…
I don’t know about you, but it’s hard to believe how time keeps flying by. It seems that whenever we start a new
month, it passes quickly and another one begins.
As I was thinking about this earlier today, I realized that a portion of this year is already over and I began thinking
back to some of my New Year’s goals that I set earlier this year.
My personal goal is to help you have a better year for your business that will produce a nice income for yourself
and your family.
One of the best ways that I know how to do this is by creating your own products.
So, I’ve decided to create a new training program that shows you how to create simple short reports and sell
them to others. This would allow you to not only to make sales from your own product, but also build a buyer’s
list in the process.
Unlike what you may have been told by other “guru’s” out there, whenever you have your own product, you can
get more control of your income. This is because you’re not waiting around on others to come out with a product
for you to promote or tell you how much you can make (as in affiliate marketing).
When creating your own products, you’re the boss.
I really want to make sure that this new training has exactly what you need in it so that you can take action.
So, I need your help today and I have a couple of questions for you:
1. Where would you like for your business income to be in the next 6 – 12 months?
2. If you could achieve your goals by creating short reports, what are the 3 things that are holding you back from
I know these may not be easy questions to answer at first, but they are important if you want to take your
business to the next level this year.
Take a few minutes to think about this. Because it could make the difference between having a great year, or
looking back at this time next year and wishing things were different again.
Let me know your thoughts.
Sometimes it helps to just talk to someone about these things, especially
if no one else will listen.
Just hit reply and let me know how I can help. I’ll respond to you personally.
P.S. – I’m still developing this next training and I want to make sure that it has exactly what you need for your
Just hit reply and I’ll answer your questions personally. We can talk about your specific situation
and what you’d like to accomplish next.
Now, be sure to set some time aside in your day to answer
these emails. The interaction that you get from these
conversations will be invaluable for your business. You’ll be
able to build relationships with your subscribers and get ideas
on what should be in your next report. You’ll also get new
ideas for some future products as well.
After you send out the “I need your help…” email, and you’ve
gone through some of the responses, then you want to send a
second email to your list.
Now in this second email, you want to express some of the
frustrations that your subscriber is having with their problem.
This is a very important email because it gets your reader to
FEEL their problem.
Why is this important?
Because people buy based on emotion.
You see, in order to get someone’s attention, you have to
interrupt their “normal” daily life pattern.
One of the ways to get someone’s attention is through
So, if you are trying to change the reader’s life for the better,
you have to interrupt their current pattern and make them
think about the problem that they are having.
You have to agitate their problem with your email with
emotion in order to get them to the point of “breaking out” of
their daily pattern and really wanting to solve it.
Since your product is truly going to solve their problem, you
are helping them have a breakthrough in their lives so they
can finally solve their problem.
They have to understand that they need your product in their
lives and the only way to do that is by tapping into some of
their emotions. So here’s how your next email will look…
Subject: Still Frustrated with Creating Products?
Thanks so much for your response to my last email on achieving your goals. It was good to talk to so many
people on the different ways to help them in their businesses.
Many people told me that they’d like to have help with creating their own products this year.
In fact, some subscribers said that they have an idea for a product, but the hardest part for them was trying to
figure out how to put it into an ebook. They have ideas, but there not sure how to put it in the proper format.
So let’s talk about that for a moment.
Many people know that if you can create a helpful ebook, and put it out there, then you’ll have a great chance of
Often people are actively searching for an answer to a problem and if you have an ebook that solves their
problem, then they’ll buy it to save hours of time in figuring it out for themselves.
But what’s often missing in many trainings on writing ebooks is the fact they don’t show you how to organize
your thoughts or create them quickly.
Have you ever felt like that before?
Isn’t it frustrating because you want to create products for sale – but don’t know how?
Is it irritating to you that others are able to create their own products quickly while you’re still trying to
figure it all out?
Trying to figure out how to create your own ebooks can be very frustrating, so I’ve decided to create a new
training on this, but I could use your help.
Just hit reply to this email and let me know what some of your frustrations are having with creating ebooks or
creating your own products for sale in general.
I want to be sure that the next training I create has everything in it to meet your needs.
Tomorrow, I’ll let you know some of the responses that I have received as well as any solutions that I’ve found
with creating products quickly.
Remember that in the first email, we asked our subscriber to
tell us some of their problems or frustrations that they were
Now, in the second email, we’re simply going to mention those
problems and heighten them with emotion a little bit. Also,
we’ll continue our conversation with individual subscribers to
get a better feel for their problems and how we can solve them.
Optional (but powerful) Step:
Now during these conversations, you may answer someone’s
question or give some advice that is very helpful to an
As you are answering these questions, you could send out an
email next saying something like this:
Subject: Have you ever had this problem?
One of my subscribers send me a question today. When I answered it, I was thinking about you and thought that
you might need this information.
Here’s what I wrote to my subscriber…
[ Copy and paste your conversation with that subscriber and your answer in this place]
Now, how personal it that? How powerful is that?
It shows that you were thinking about your subscriber and
trying to give them advice that will benefit them.
Keep in mind that every single email that you send out should
be written in such a way that it’s personal.
Step 2 – Look at your sales letter for email ideas.
Ok, so now that we know how to write the first 2 emails in our
sequence, let’s talk about what’s next.
Our next set of emails will be based on our sales letter for the
Now every sales letter is a little different but they usually
follow the same basic format. They have certain elements to
them that are common:
1. It should peak their interest with a headline.
2. It should identify a particular challenge.
3. It should tell how you’re going to solve their challenge.
4. It should tell you what’s in the product.
5. It should tell them to imagine what their life would be
like if they had the results of your product in their life.
6. It may have testimonials or case studies.
7. It should have benefits or results someone should get.
So, in the pre-launch sequence of your emails, it’s important to
cover all of these topics.
You could send an email out talking about the benefits
someone will get if they use your product.
Another email may ask your subscribers to imagine the results
they’ll get if they applied your product to their lives
Another email may contain some testimonials…
Another email could tell about some frustrations that they may
have in their lives about this particular challenge.
>>Even though you may not cover every possible point, you
will be sending emails out that, quick frankly, cover most of
the major points of your sales page.
Step 3 – Pick paragraphs out of your sales letter to use
So, let’s look at an actual sales letter that I’ve written for my
product, “Super Simple Short Reports.”
Since we’ve been asking our subscribers about their
frustrations and challenges in the first couple of emails, now
we’re going to mention their frustrations again and tell how we
used to be frustrated, also.
Then, we’re going to tell them how we overcame that
frustration and found a solution.
Next, we’ll let them know that we came up with a training that
will help them overcome this problem, too.
So let’s look at that section of our sales letter and write our
next email about it:
Example from “Super Simple Short Reports” –
Let’s focus on this section:
In this part of the sales letter, I talk about some of the frustrations with not
knowing how to create reports quickly and my discovery…
In the next section, I tell them what I’ve created (a video) and how it will benefit
them if they choose to get this training…
In this section of the sales letter, I tell them “the truth” that others have been
withholding from them. Also, I ask them if they could copy what I do…
So, let’s see how we can put all of this together to write our
Subject: Still Frustrated With Creating Products? Here’s the answer…
Yesterday, we talked about some of the frustrations with creating products.
Many people have emailed me and said that they are frustrated with wanting to create their own products
– but they don’t know how.
Some even find it irritating that others are able to create their own products quickly while they’re just still trying
to figure it all out.
Many people said they are trying to find ways to organize their report, but they’re not sure where to start.
Does any of this sound familiar?
If so, you’re not alone.
I understand how you feel.
When I first got started, I had no clue how to create a report that would be interesting enough for people to buy, written well
enough for someone to read, or even organized so that it made sense to the reader.
I remember going through a bunch of trial and error, copying what I saw others doing, and working hard for very little results.
It used to take me hours to figure out what to say, how to say it, and organize my report into a product that I could sell.
But one day I discovered a unique system that would allow me to instantly know how to organize my thoughts, write quickly,
and create a high-value short report for my buyers.
So I thought I would create a video of my discovery that has helped me create several short reports quickly and make some
nice profits along the way.
Would that be helpful to you?
Here’s the thing, perhaps you’ve heard that it’s important to build a “buyer’s list.” And it’s true that creating a WSO and other
products can be a great way to do that.
Because once people purchase they can automatically be added to your email list for future offers.
But for most people, the process of creating products can be difficult.
It can be hard to know what to write about, how to organize your thoughts, and how to put something out there that people
will want to buy.
Some people claim that you can just throw a report together, and it’ll eventually get sales. Most “gurus” tell you to “take
action” and see what happens. And while I agree that taking action is better than just sitting around doing nothing, it’s only
part of the story.
You see, here’s the truth:
Unless you have a system in place, it can be difficult to create even a short report that people will want to buy.
And, quite frankly, it takes more than one report to build a buyer’s list big enough to make a good income online. So it’s
important to create good reports quickly and easily that people will want to buy.
You see, no matter how many subscribers you have, no matter how much traffic you have, no matter how cool your products
or sales pages are….you are only as big as the number of products you have to sell.
If you only have one product – your subscribers can only buy one product from you.
But if you have 12 products…they can buy…12.
Let me ask you…how would it FEEL to you if you could create a new product NEXT WEEK?
And you could launch it on the Warrior Forum the following week?
So let me ask you this:
If I showed you in a short video how I create a simple report that you could sell on internet, could you copy what I
If so, you are going to LOVE this report.
Because that’s EXACTLY what I do.
I structure my reports by using a simple formula so that people will WANT to take action, get results, and then buy more
I have to go now but I’ll share more information with you tomorrow about my discovery and the new report that I have coming
P.S. – Look for my email tomorrow afternoon for more information about this discovery…
As you can see, what we’ve just done is taken out some
paragraphs in our sales letter and made it part of our prelaunch
Now, for our next email, we’re going to list the bullet points
that’s in our sales letter and tell them what they get whenever
they purchase your product.
So, if we look at our sales letter again, here’s what part of it
There are more bullet points, but you get the idea.
I’m simply going to list the bullet points from the sales letter
and put it into the next email.
So, here’s what we write for next email…
Subject: Here’s what you get with the Super Simple Short Reports system…
So that past couple of days we’ve been talking about creating our own simple reports that actually builds your list of BUYERS
and creates cash like clockwork.
We’ve talked about how I had a hard time with this until I came upon my discovery that changed everything.
So today, I’m going to share with you what’s in this report that I’ve created to help you create simple short reports for sale in
less than 1 hour.
Here’s what you’ll see me do in “Super Simple Short Reports”:
1.) Show you how to create powerful reports quickly and easily.
2.) Demonstrate a proven way to outline your report so that you can create it FAST.
3.) Structure your report so that you know exactly what to say and when.
4.) Implement a proven, step-by-step system for creating reports quickly and easily – allowing you to make money faster.
5.) Learn how to convert your reports into a PDF format for free!
6.) Set up several of these short report cash machines each week.
7.) How to write the words in a certain way so that people will want to taking action, get results, and buy more reports from
8.) Discover the simple 8 step system that I use to create reports fast that lead to multiple sales.
You’ll see me:
9.) Create a short report in less than 1 hour with solid, no fluff instructions!
10.) Show you how to create a great report, even if you’ve never created one before. You’ll see how easy it with these simple
11.) I’ll even teach you how to use short reports to take your business to the next level.
12.) I’ll show you the 2 best ways to organize and format your report from the beginning.
13.) I’ll tell you exactly what to say at the end of your report so that people will take action on your advice, get results, and
buy more reports from you!
14.) You’ll see me create a real-life report from scratch including researching it, organizing it, writing it, and publishing it.
15.) Use my example to follow and copy your own reports after. You’ll KNOW by the time you finish this course how to do this
and there’ll be nothing left to chance.
16.) You’ll get my email for personal support whenever you need it.
Basically, everything you need to create super simple short reports that people enjoy and puts money into your bank account.
We will be live tomorrow at 7 PM Eastern.
So I listed the bullet points from our sales letter and told them
that the product will be out tomorrow.
I also told the reader to stay tuned which builds suspense for
Email 5 – Launch Day
Now on launch day, we want to send our subscribers a
reminder in the morning that we’ll be launching later on that
day and to keep an eye on their email.
In this email, I like the reader to imagine what their life will
like once they have the results from my product.
Also, I like to cover who this product is for.
So, let’s take a look at our sales letter again that covers those
Ok, so here’s how our next email will look:
Subject: Who is Super Simple Short Reports For…?
I’m just sending you a courtesy email to remind you that “Super Simple Short Reports” goes live later on today at 7 PM
Eastern (U.S. time).
This is the system that I’ve been talking about during the past few days that gives you a system to create short reports that
actually builds your list of BUYERS and generates cash like clockwork.
We do this by following a very specific outline that I give you in the course.
During the past few days, I’ve received some questions on who is “Super Simple Short Reports” for?
It is for you if you have never created your own report and want to create one today.
It is also for people who have created reports in the past, but have been hesitating because it took too long.
But imagine if you could create a sales letter in a certain way where people WANTED to look at your offer, click on your links,
and make plenty of sales?
How many of these quick sales letters could you create in a week or month?
How many sales could you make this week, or this month?
Could this possibly transform your business?
If so, frankly speaking, you should just take action now and get this training.
You see, this training will likely change someone’s life. And it could be you. And in fact, if you create several sales letters as a
result of this training, it might change the course of your internet career.
It goes live tonight at 7 PM Eastern, so be on the lookout for it then.
Since it’s on a dime sale, the price will increase whenever someone buys. So you’ll want to be sure to get in early.
It’s starting out around $4 and will increase from there.
I’ll send you a reminder email about an hour before launch.
As I mentioned earlier, we’ll want to send this one out in the
morning on launch day – around 9 am.
Let’s get ready to write our next email…
Launch Day – Email 6 – 1 hour before launch
In the next email, we simply want to remind our subscriber
that our product will go live 1 hour before launch time.
So, we simply write an email like this:
Subject: [$4 Dimesale] We Go Live In Just 1 Hour…
Quick heads up – we have one hour to go until
“Super Simple Short Reports” Goes live
Remember this is on a $4 dimesale, so get there quick to get the best possible price.
My next email will have your early bird link
Can’t wait for you to see this one 🙂
Our next email will be the one announcing that our product is
live and ready to buy:
Email 7 – Launch!
Subject: [$4 Dimesale] We Are Live…(your early bird link)
We are now live:
>>> Here Is Your Early Bird Link
Come join the fun 🙂
Remember to put the link to your sales page in this email.
There you have it!
The 7 Step Email Pre-Launch Sequence.
Why does this sales letter/email system work?
Now what happens pychologically is this: as people are
reading these pre-launch emails, it’s like they’re pre-digesting
the sales letter.
They’re already getting the sales letter and agreeing with each
part through your emails.
When they finally read the “real sales letter” during your
product launch, they’ve already seen those same words before
through your pre-launch emails.
So every paragraph will seem very comforting and familiar to
them when they read it for the first time.
Because your subscriber has already had an opportunity to
“pre-digest” the information!
They’ve already had an opportunity to “taste” and become
comfortable with the information that you’ve already given
them. And you’ve given it to them a little bit at a time with
So, because they have already got it, they don’t have to think
so hard while they’re reading the sales letter to understand
everything in the sales letter.
They’re able to read through the sales letter and when they get
to the end, they’re able to say, “You know, I’ve wanted this the
past few days. I’ve been getting these emails and thinking
about this all along. Yes – I’d like to go ahead and buy that
This is a significantly different situation than if you just send
that sales letter out “cold” and they haven’t had an opportunity
to taste and “pre-digest” the information that’s in that sales
letter ahead of time.
Step 4 – Create an email campaign based on your
We’ve already created the emails based on our sales letter in
step 3, but here are some sample times and days that I use to
send out these emails.
First of all, I like to launch on Thursday evenings. This is
because all of the bigger launches are usually during the day
around 11 am.
So I like to launch in the evenings to allow those bigger
launches to go first (so that I’m not competing with them) and
then have people look at mine.
If I’m launching on Thursday evenings at 7 pm EST, then this
is what I like to do.
Sunday afternoon – 3 pm – “I need your help email”
Email #1 – Send this out asking people about their greatest
Monday afternoon – 3 pm – “Frustrations”
Email # 2 – Send this one out talking about frustrations that
people have written to you back about. If you already know
some of these frustrations in your niche, you could just start
talking about those. This will get your subscribers thinking.
Tuesday AM – 9 am – “Still Frustrated With (xyz)?
Here’s the answer…
Email # 3 – Send this out talking to people more about their
frustrations and then a general answer to their problems.
Wednesday – 3 pm – “Here’s what you get with the
Email # 4 – Send this out with the bullet points of what’s in
Thursday – Launch Day – 9 am – “ Who is XZY Product
Email # 5 – Remind your subscribers of your product’s launch
time and also who this is for. Tell them to imagine what their
life would be like if they had this product in their lives.
Thursday – 6 pm – 1 hour before launch – Reminder
Email # 6 – Remind your subscribers that your product
launch is in 1 hour and they need to get in fast before the price
goes up with each sale (dimesale).
Thursday – 7 pm – Launch!
Email # 7 – Tell them that your product is live and they need
to get in now.
That’s it! You now have the recommended days and times to
send out your emails.
After you launch your product, you’ll want to send out a
few emails reminding people that your product is available.
The order of these emails can vary but here’s what I like to do.
I usually send a couple of emails out on the day after the
launch. These can simply be an email listing the bullet points
of your product again or a list of frequently asked questions.
It’s good to include a list of FAQ’s in your sales letter anyway,
so just simply copy and paste that and send it as an email.
If you have any testimonials, include those.
You now have a system in your hands to make as many email
launch sequences as you want.
But you also have to put it into practice for it to work.
So, let’s quickly review your action plan:
1. Identify your subscriber’s problem.
2. Look at your sales letter for email ideas.
3. Pick paragraphs out of your sales letter to use
4. Create an email campaign based on your sales
After you get into the swing of things, you can easily send several of
these emails to make sales from your list every month.
Quite frankly, the more product launches and emails that you send
out, the more chances you have to make money!
You could create several profitable emails series per month for each
product launch and have multiple streams of income coming in a
regular basis from your efforts.
Imagine how you’ll feel whenever you’re finally making the money that
Now, it’s time to get to work and put this plan to use.
The main thing is start taking action today!
To Your Success,
P.S. – I’m not someone who likes to hide behind my products or
services. Don’t be afraid to reach out!
Contact me at firstname.lastname@example.org if you have questions.
Also, visit my blog at http://michaelharrisonline.com for more info.
Or, http://michaelharriscoaching.com if you’d like more individual
help in setting up a customized plan for yourself that will take your
internet business to the next level.
Other Helpful Resources …
Learn more about my latest helpful resources by
clicking on the link below:
http://m ichaelharrisonline.com/ resource-page/
Here are some of my past WSO’s that I have created to help take your
business to the next level:
Super Simple Short Reports – [Awarded TOP 10 WSO of the Week]
Discover the secret of Creating Simple Short Reports for Sale in Less
Than 1 Hour. Watch over my shoulder as create a brand-new cash-pulling
WSO from scratch.
Use my simple 60 minute push-button system to Build your BUYER’S LIST like
crazy and bring in cash like clockwork.
Super Simple Sales Letter Formula: Discover the secret of Creating
Simple Sales Letters that Convert! The Email Launch Mastery Course and
the Super Simple Sales Letter Formula will take your marketing to new levels.
Tube Review Profits: Discover the Secret of Creating Simple
Videos that Convert Visitors into Buyers and Bring in Cash Like Clockwork…
Tube Review Profits Video Series:
Tube Review Profits Video Series – Look over my shoulder and watch
me create 3 review videos by using this unique system. If you’re a
visual person and like to “see” how it’s done, then this resource is for
Get exclusive video training on how to set up Sales Letter Overview
Videos, Product Review Videos, List-Building Videos. These are actual
videos from my own campaigns, for you to copy and use as templates.
This exclusive 10 step video training is broken down into small
segments so that you can digest each one easily whenever you have a
few minutes. Or, you can watch them all at once if you have time this
weekend. It’s very flexible and you can learn at your own pace.
This comprehensive video series covers everything that you need to
know to start creating review-style videos in a variety of niches. It’s so
easy to get started and you can have several videos up and running
this weekend by using the information in this course!
Tube Ranking Secrets:
Tube Ranking Secrets – Discover how to turn your video into a Google
Hangout for better Google Rankings. Use the same video to get even
better rankings with less work.
Holiday Hangout Cash:
Holiday Hangout Cash – Learn how to make Holiday Cash Machines
in less than 45 minutes. Including: Selecting Products People Want,
Driving Traffic To Your Offers, and Getting Paid Over and Over –
All without the hassles of creating your own website, buying domains,
or writing endless amount of content.
This course can applied to any time of the year, not just Christmas!
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