FB Post Engagement Profits

FB Post Engagement Profits
Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Very Warm Welcome 
First we want to congrats you on making a right decision and we hope
this guide will help you in getting success with Facebook.
Yousaf Saeed
My name is Yousaf Saeed. I have been doing Internet
Marketing for more than 7 year. I am mentored by many
top Gurus and Expert. Including John Thornhill, Marc
Miburn, Bill Hugall, Adeel Chowdhy, Shane Farrell,
William Murray and few others too.
I am a Flippa Supper Seller with 100% rating. I am also
a Trainer, Mentor, Author, Product Developer, do
Product Launches, Joint Venture, Sales Funnel and lot
more. I have helped and trained more than 10,000 people
locally. Now want to help you.
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Irfan Elahi
I am Irfan Elahi. I have been an Internet
Marketing (Specifically Social Media
Marketing) Consultant & Evangelist for
more than 5 years by now and have
launched a couple of internet marketing
related start-ups, getting spectacular
engagement & success in Facebook for
myself and the people I teach to.
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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What is Engagement and Why it is Important?
Social Media is somewhat a new domain. And trust me,
most of the marketers and “gurus” are taking it wrong
and are using/preaching it wrongly. There is so much
confusion out there. Every platform and media requires
different set of approaches that govern how the
objectives are approach.
Compliance with those approaches is undeniably
important otherwise you always undercapitalize their
potential e.g. if you are posting on Forums, you can’t be
a glib & officious marketer all the time. If you are
running a blog, you can’t always do hard-core selling.
Rather, you follow an approach that’s highly value-
concentric and are compliant with the norms of those
spheres.
We are living in an information-deluge age yet
information is still the most important, valuable and
cherished commodity. Consumers are also evolving and
they don’t want to be sold. They like to be entertained
and engaged. It’s a tangential shift from conventional
and
dogmatic
sales
practices.
specifically via social media, people like to be:
These
days,
and
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Engaged
Interacted
Talked
Influenced
And amidst these strategic tactics, a true social media
marketer crafts a way to achieve his desired business
objectives.
So coming to Facebook, the most ubiquitous and
engaging social platform, people basically come for and
mainly one purpose: To interact with their peers and
families
and
to
share
expressions and stories. Conversations are happening
everywhere on Facebook. Amidst this deluge of social
conversation, a marketer should try to be a part of this
conversation sphere.
their
moments,
feelings,
Social media requires a thoroughgoing content plan. As
per the practices of the leading gurus of Social Media
like Mark Schaefer, Kim Garst, Razor Social etc, most
of the time you should be expansive about your
customers; not about your business. You should be
conversational and engaged in “talks” with your
customers. Most of the time you should be interacting at
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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human level with your customers and get to resonate
with
their
interests,
likeliness,
affinities. However, no one tells you HOW?
inclinations
and
Also, this “engagement” isn’t just karma like philosophy
of Social Media. Rather Facebook also loves this. Posts
that are engaged get higher reach. It reaches out to
friends of users who are interacting with your posts.
Your Page’s “Talking about this” also increases. Your
page’s Edge Rank also flourishes which determines the
overall reach of your page’s posts as well.
Not to mention that Facebook is now excessively
deprecating promotional posts too. Conversation and
engagement is an important factor.Many articles by
experts are emphasizing the need for engagement in FB
Pages and are underscoring it over LIKES. However,
again, no one provides a framework: HOW?
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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The Gist of Engagement: Self-Effacing i.e. All about Users:
People rarely interact with “officious” and “sales-
pitchy” posts. They interact with the ones that accord
with their interests.
So in order to achieve this, one should be creative
enough to come up with status message that may trigger
such conversations. You will have to scratch your head a
lot, meditate a lot to find status messages that may
trigger engagement flood on sure-shot basis.
If you google about this, you may rarely find blogs
about such statuses stuff. Only a few are available and
the ones that are good are quite pricey. I’ve used those
pricey services as well and didn’t find them up to the
mark.
So if you are someone who is frustrated with attenuated
reach of your pages, nearly absent engagement from
your audience, declining TALKING ABOUT THIS and
are scrambling internet to find some good status that
may inject some life in your pages, look no further. This
ebook contains 300+ such status messages that may
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drive your page’s engagement to next level. So don’t
look further. You can add your own spin to these
statuses and you will never be short of status messages
again. So are you ready to make your audience fall in
love with you? 
My Success with these oven-fresh Status Posts:
I believe that experience is the ultimate master. And it’s
most edifying and fruitful from the experience of others.
What I am about to share with you has worked for me.
I’ve seen immense increase in my engagement. Here are
some recent snapshots:
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Here’s another example when asked about their favorite dish (one of the status posts that I will
share in this ebook)
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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When asked that they never visit cinema without ________ (one of the status posts that I will
share in this ebook)
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Resultantly, I’ve seen my engagement shooting up to something like this:
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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2783 LIKES & 1243 PEOPLE TALKING ABOUT THIS! Meaning
more than 50% engagement! Whereas for others, its usually below 2-
5%. This article also validates this.
This is one of the examples! Are you ready to pump such life in your
pages too?
Type of Statuses that Drive Engagement:
As per my experience, the posts that explicitly invoke the user to interact
are the one that result into good engagements. Those posts which are
about them, their lives, their interests etc. The art here is to blend your
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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Page/Brand with their interest! This can be a tricky stuff but not
anymore!
Following formats of status posts have continuously proven to do the
magic:
Questions
Fill in the Blanks
Contest
Quotes
You can add a relevant image to these status posts to make them more
visually compelling. For more advanced techniques to take your page
management to the next level, stay tuned for my next book!
Question & Answers based Status Posts:
As you will see in these status posts, these are incentivized with giveaways. This is a great way to fuel
engagement. Users loved to be rewarded. So if you have something that may appeal to your audience
(e.g. shirt, sample of your product, lead-magnet ebook or anything) it would be great to tout it as a
giveaway. If you don’t, still you need not worry as this is just an option 
1.What is your favorite motivational quote?
2.Post it in the comments below and whichever comment gets the most Likes by 5pm will get a
FREE [INSERT PRIZE].
3.Got a pet? Post a picture of your furry friend in the comments and we’ll select 1 lucky person to
get a [giveaway if possible]
4.Who is excited for Winter/Summer/Autumn? Like this post for your chance to win [INCENTIVE].
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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5.Click LIKE if you remember what life was like before cellphones and instant messaging
6.”Like” this post if you are having a snack right now. 🙂 Post its picture in the comments.
7.Click LIKE if you consider yourself an ambitious person. What are your ambitions?
8.Click LIKE if you’re actually a lot cooler than people think you are.
9.[CONTEST] Want to win a FREE [INSERT PRIZE]? It’s really simple – just click Like on this post for a
chance to win! We’ll pick a winner Friday at 4pm EST.
10.What did you do this past weekend? Share a photo that you took in the comments – picture
with the most ‘likes’ will be our featured cover photo for the rest of the week! Contest ends on
Monday at 11am PST.
11.We just released an incredible new product and wanted your feedback. Tell us if you’ve used it
yet and what you think in the comments below.
12.Anyone who comments will be entered to win a free copy of the product!
13.What are you eating for dinner? Post a picture of it in the comments below and the picture with
the most likes by 8am tomorrow gets a $20 gift card to [HOTEL – form a partnership if you can]!
14.When you were a kid what did you want to be when you grew up? Share your dream in the
comments to win [INSERT PRIZE].
15.The comment with the most Likes by 5pm EST on Friday wins.
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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16.What is your favorite motivational quote? Post it in the comments below and whichever
comment gets the most Likes will get a FREE [INSERT PRIZE].
17.Want 50% off your next purchase from our site? [if you have a product to offer]
18.Comment “I WANT 50% OFF” in the comments below. We’ll pick a winner at random at 5pm
today!
19.What word begins with B and ends with S?The person with the most Likes on their comment
wins a free [INSERT PRIZE].
Sizzling tip: Modify it with any combinations of letters!
20.[PHOTO] Guess who? Be the first to answer and you’ll be in for a big surprise!
21.Click “like” if you love our logo for a chance to win our T-Shirt/giveaway!
22.[PHOTO] Not exactly sure what to say about this photo. Give us a caption! WINNING caption
wins a [PRIZE] from us!
23.Android or iPhone? Give us your reasons why and the comment with the most Likes wins a $20
giftcard to either Google Play or the Apple Store. Contest ends 5pm Friday.
24.What is your favorite Christmas memory?
25.*WE ARE GIVING AWAY _______!* All you have to do is like this post and comment with what
you or your kids like the most about going to [FAN PAGE NAME].
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26.We’re almost to xx,xxx fans and we’re celebrating with a giveaway! Click like for your chance to
win a [INSERT PRIZE]. We’ll post the winners name at [INSERT TIME/DAY] on our page.
27.On a scale of 0-10+ how much do you love [ENTER BUSINESS NAME]. Tomorrow at 5pm EST
we’ll pick our biggest fan and will feature them in our cover photo!
28.My cat goes most crazy for _______. The best answer wins.
29.[If you are a Restaurant]If you could eat only one thing from our menu for 365 days, what would
it be? Share with us for your chance to win a giftcard!
or if you sell books:
If you could read just one book from our collection, what could it be?
30.Who was the first astronaut to go into space? Answer correctly, and you could win [your
giveaway]!
31.[CAPTION CONTEST!] Give us your best caption for the photo below. The comment with the
most Likes by 5pm EST on Friday wins [INSERT]
32. My favorite song is ________ by _______. Post your favorite song and artist below and win
[giveaway].
33.Click LIKE on this post and write in the comments the 1st word you see in this image.
34.If you had $100 given to you what would you do with it? Leave your answer and the comment
with the most Likes gets a [giveaway]!
35.CAPTION CONTEST! Comment with most likes wins a ________________________!
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Yousaf Saeed & Irfan Elahi – FB Posts Engagement Profits
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36.[CONTEST] What’s the worst pick-up line you’ve ever heard? The comment with the most Likes
by 5pm EST wins [INSERT PRIZE HERE]!
37.[PHOTO] Guess who? Be the first to answer and you’ll be in for a big surprise!
38.[PHOTO] Contest!… whoever gives the best caption for this photo wins a [—]. Comment with the
most LIKES wins!
39.My favorite thing to do at the beach is _______. Share your favorite beach-day hobby with us,
and you could win a trip to Cancun for Spring Break! Giveaway ends at 4pm EST tomorrow.
40.The first rule of Facebook is _______.
41.“A flute without holes is not a flute. A donut without a hole, is a Danish.” – ?? Name who said
this quote and from what movie, and you could win a [INCENTIVE]!
Sizzling Tip: Try adding different quotes (not too famous ones which are easy to guess 😉 )
42.Tomorrow is our 50% in sale! Click like for your chance to win your entire purchase, free (max
$500)
43.How many cups of coffee is too many? Comment below for a chance to win a $10 Starbucks
giftcard! Winner will be picked at 9am EST tomorrow
44.So here’s the deal. We’re giving away [YOUR PROMO]!
45.To join, please tell us the reason why you love [YOUR PRODUCT] in 2 sentences or less.
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46.We love supporting you guys and know you all have best friends that support you! Post a
comment below and attach a picture of you and your best friend for a chance to win [INSERT
PRIZE HERE] for you and your best friend!
47.If you were Mark Zuckerburg what feature would you add to Facebook?
48.Click LIKE if you love babies/puppies/cats/brownies/chocolates/pizzas…
Fill In the Blanks based Status Posts:
Another popular format that’s instrumental behind huge engagement. You will be surprised and amused
to see what your target audience has to say in response to these posts:
49.I always __________ this time of day.
50.I want to be just like __________.
51.Fill in the blank: Today was a __________ kind of day.
52.I went to the University of __________.
53.My favorite outdoor winter activity is __________.
54.It would be fun to trade places with ____ for a day.
55.If I were a __________ I would __________.
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56.The one vegetable I can’t live without is __________.
57.The first V word that pops into my head is ___________.
58.The 7 natural wonders of my world are ____________.
59.Today I’m going to ___________ and love it.
60.I would shave my head bald if someone gave me ____ dollars, but no less.
61.My favorite time of day is _______________________.
62.The natural gift I’d most like to possess is __________.
63.The more time I spend with my parents, the more I __________.
64.______ always makes me smile.
65.The most impressive building in the world is __________.
66.Have you ever had a day when you just wanted to __________ ?
67.If I could snap my fingers and be the CEO of any company, I would be CEO of __________.
68.The ONE bad habit I must break is __________.
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69.I think I’ll __________ after I __________.
70.I would like to __________ before I die.
71.If someone paid me $1M to never step foot in my home country again, I would __________.
72.I love [YOUR BRAND/PAGE/WEBSITE] as much as ____________.
73.I love mornings because __________.
74.I love going to __________ with __________.
75.You don’t want to mess with __________.
76.I would never __________.
77.Today is the day that I finally __________.
78.I want to be just like __________.
79.My ideal day would be __________.
80.Most people don’t know this, but I __________.
81.”If I won the lottery, one of the first things I would do is _____”
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82.My dream car/smartphone/city is a __________.
83.In the next three years I will __________.
84.What did I do with my __________?
85.”_____ is one of the funniest movies I’ve ever seen.”
86.The more time I spend online, the more I __________.
87.There is always room for __________.
88.If I had to give up being or not being, I’d give up __________.
89.”One of the first major road trips I remember taking involved _____”
90.TV/Facebook/Youtube has become nothing but __________.
91.Fill in the blank: Wearing my favorite fragrance makes me feel _________.
92.I go crazy when I can’t __________.
93.The last book I read was __________.
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94.Cold weather makes me feel __________.
95.I never spend a weekend in __________ without __________.
96.Finish this sentence: The most AWESOME person I know is ________.
97.It was just a big __________ in my life!
98.”If I could live in any movie universe, I would choose _____”
99.The most important feature in a smartphone is ___________.
100.
I am too old to __________.
Question Answers based Status posts:
Here’s another buffet of Question Answers based status posts that you can use. You can always plug
incentives with these status posts too to bolster more voracious engagement from your audience!
101.
Q: if you had to choose one, would you rather be a salesman, a teacher, or a reporter?
102.
Have you ever won a trophy? What for?
103.
What’s the first A word that pops into your head?
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104.
What’s the most you have spent for a haircut?
105.
If you had the opportunity to have any celebrity as your sibling, who would you choose?
106.
Q: What are the qualities of a good boss?
107.
Are you on twitter? Share your Twitter @handle in the comments for a follow from us!
108.
Would you rather live without music or live without TV?
109.
Who is your biggest hero?
110.
Q: If you could time travel to any day in history, which day would you choose to visit?
111.
What’s your favorite old school product?
112.
If a biography is written about you, What would the title of your biography be?
113.
“when in Rome, do as the Romans do”… Always good advice or not?
114.
Your office crush is finally hinting he likes you and making moves. How do you tell him
the feeling is mutual?
115.
Share with us: What made you smile today?
116.
Help us lighten up the week: what is the funniest YouTube video you’ve watched
recently?
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117.
Are you a lover or a fighter, would you rather kiss someone for a [YOUR PRODUCT] or
duel for it?
118.
What’s the funniest thing you’ve seen online recently?
119.
Q: How would you spend your time if there was a social media blackout?
120.
Q: what activity makes you lose track of time?
121.
What was the saddest book you’ve ever read?
122.
Who was your favorite band as a kid?
123.
Q: What is your ideal job?
124.
What is the best joke you know?
125.
What’s your favorite show right now? Any recommendations?
126.
Which curse words do you use the most (if any)?
127.
Since bread is square, then why is sandwich meat round?
128.
What are the top future headlines or stories (imagined, desired) of 20[—]?
129.
Do onions make your eyes water?
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130.
Who doesn’t love that new car smell? If you could afford any car in the world, what
would you drive?
131.
What slang word or phrase is most over used?
132.
If you could change something about your home, without worrying about expense or
mess, what would you do?
133.
On a scale of 1-10, how do you rate your conversation skills with the opposite sex?
134.
Put on your thinking caps!Riddle: I end the race. I am the beginning of the end. The start
of eternity and the end of space. There are two of me in Heaven and one in hell. I am in water,
fire, sunshine and darkness. I am the beginning of earth and the end of life. What am I?
135.
Who’s your favorite musician?
136.
137.
Q: What’s the strangest thing you had to learn in school as a kid?
What is the most interesting thing you have in your purse/wallet?
138.
We talk to happy customers all over the country that tell us about the great cities they
live in. What’s the best part about living in your neck of the woods?
139.
Who wants to play a game? 🙂
140.
Hey TXTers — what would you TXT us if you had our number?
141.
What’s the story behind your biggest scar?
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142.
How many of your Facebook friends would you invite over for dinner?
143.
How long is your average shower?
144.
Where is your most favorite place on this earth?
145.
What is the furthest east you have traveled?
146.
Which store would you choose to max out your credit card?
147.
If your house was on fire and you could grab only 3 things before leaving, what would
they be?
148.
Q: If you could take any academic class, which would you choose?
149.
How do you concentrate at work when it’s sunny outside?
150.
Can you close your eyes and raise your eyebrows?
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What’s next:
Its time to take action! Use these status messages, add your twist in these
and get engaged with your audience. Make your audience to become
besotted with your page! Here are more tips:
1.Be sure to post at times when most of your audience is online. Use
your Page Insights for further info.
2.If your users comment, try to indulge in further conversation with
them by asking further about them. It’s a time consuming task but the
loyalty that you will garner as a result of this is simply valuable.
3.Mash these status posts with photos.
However, to truly gain the benefit out of your page, you need:
1.Updated tips, tactics & strategies to keep your FB Page optimized.
For that, subscribe to my mailing list!

Effortless FB Profits

Effortless FB Profits
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Welcome to
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The content within this course is for personal use only. You cannot print, share, copy or sell any of the information this course contains.
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Disclaimer
I cannot guarantee you or anyone else any specific results or amounts of money that will be made with this method, if any. The method is working for me but it does not mean it will work for you or anyone else, especially if you are not willing to put in the time and effort to make it work. With that being said, there is a great potential in this method but it really depends on the hours you are willing to put in, your work ethic and even luck… I’d also like to note that some of the links in this eBook are affiliate links and I do enjoy the commissions but I want to stress that, I’m using all of the products I’m recommending myself and I’d never recommend anything that is not worth much more than the price for it to you!
Effortless FB Profits
Hey there and Welcome to Effortless FB Profits!
First of all I’d like to congratulate you! You’ve taken action and it was a wise decision on your part – investing in yourself and learning more whenever you can is the most important thing when it comes to your online success.
I’m excited and you should be as well because what you’ve invested today will come back to you multiplied very soon, if you’ll do everything correctly…
Who am I?
My name is Art (that’s me and my beautiful daughter and wife below ), I live in Portugal and I’m lucky enough to say that today internet marketing is my “job”.
For years I was working as a bartender but always had a dream about creating an extraordinary life not only for me but for my family as well… I started making money online in 2007 and back then I was doing mainly translation and proofreading jobs. I did “ok” but after about two years I realized that there’s a ceiling to what I’ll be ever able to make this way, since I was exchanging my time for money… It wasn’t
Effortless FB Profits
very high and that’s why I decided to move on and look for something that I can actually create a real online business with!
I tried to make money with different Internet Marketing business models (blogging, ppc, ptc, flipping domains, niche mini sites etc) but nothing seemed to work for me… For quite some time I was jumping from one thing to another, never really mastering anything and making barely anything at that point!
Fortunately, after some time I managed to put my mind into it and finally did figure things out on my own… I’m treating the money I’ve lost in the process as an investment in myself – I’ve really learnt a lot, mainly about things that Do NOT Work 
I’ve been using Facebook for years now to promote an array of offers, products and services in different niches and now it is hotter than ever – everyone is on Facebook nowadays and it is super easy to leverage all their traffic to make money – if you know how to!
Inside this course I wanted to focus on all aspects of using Facebook, from getting Free Traffic, through Facebook Ads and finishing with Retargeting… after finishing your read, you will have a very good idea of how it all works, even if you’ve never used Facebook to promote anything before.
Ok, enough of the introductions – let’s jump straight into the course!
Effortless FB Profits
Why Facebook?
According to Alexa.com Facebook is number 2 website in the world and number 1 social media site in the world…
If you’re still not sure about why to use Facebook than let me share a few eye opening facts with you:
 Facebook has over 1 billion users and more than 500,000 login each and every day,
 An average user is spending 20 minutes per visit. This gives you an amazing opportunity to get in front of anyone with your offer,
 People visiting Facebook are engaged – over 500,000 comments are posted every minute,
 Over 50% of shoppers who click through from a Facebook Page make a purchase and spend an average of $100,
 51% of fans are more likely to purchase from brands they “like” on Facebook,
 68% of marketers say Facebook Ads are the most effective tool when it comes to targeted fan and customer acquisition!
Effortless FB Profits
Free Facebook Traffic
Apart of mastering Facebook Ads (which is a Goldmine!), I also wanted you to be able to get some absolutely free traffic from Facebook…
Facebook is making it harder and harder to get free traffic from their site simply because their main focus is to sell ads – but there are plenty of ways around that!
The basic idea behind it is to share something (of course with our link included) and do our best for it to go VIRAL!
If you want to be successful with this tactic, you’ll need to do a few things first:
– research your niche very well and add as many people that are in that niche as friends,
– join ALL of the fb groups in your niche,
– create your own group (or even a few) in your niche and add as many people to it as possible,
– create a corresponding Facebook Page where you’ll be sharing the content from!
Effortless FB Profits
So when you’ll already have a piece of content that you want to share, you’ll first post it on your Fb Page! Why? Because you want to get Free Facebook Likes apart of the traffic, right? 
So after the post is ready, you’ll share it on your timeline and all the groups in your niche:
This way you are sharing not only the post, status update or picture but your Facebook Page as well:
Effortless FB Profits
With your own Facebook Group, you are in control!
You can literally force each and every member of your group to see whatever you want to promote and you’ll do so by:
– changing the group cover,
– pinning one of your promotion posts to top.
Here are the things you should focus on if you really want your posts to go Viral and get all that Free Traffic:
Visual content – if you want your post to go viral, make sure that everything you’re sharing is visual and eye catching! I’m talking about stunning content that people will simply HAVE TO click on! You can always use free tools like Photo Scape or others to create your own amazingly visual content.
Shareable content – pick and choose what you’re sharing on Facebook intelligently! The two things that are working extremely well are: humor and motivation. Put yourself in the shoes of the people who will see your content – would you like to share it yourself if you’d see it posted by someone else?
Effortless FB Profits
Another trick is to use Free Stuff (a cool free eBook for example) and share that.
Track and Repeat – try to share something every day and track each and every post! You’ll definitely see a pattern of some posts performing better than others, after some time and all you have to do is see what works for your audience and do more of the same!
Mirror other Successful People/Brands – follow other successful people and brands in your niche and if you’ll notice that they are sharing a particular format quite often than try to mirror it. Big brands are spending millions of dollars each and every year on marketing and trust me – they have it figured out.
Finding Free Images – you’ll need them both for your Free Traffic endeavors as well as your Fb Ads. You can simply buy stock images but if you’re going to be posting stuff daily than I suggest that you check these free options as well:
– Google Images,
– Lensicle,
– Free Images.
To get a better click through rate on images you can also use a ‘Fake Video Image’ – I’m sure you’ve seen these before:
If you have a website or a blog you can also add a Facebook Badge to your sidebar – that will get people more engaged and excited about your offers and your brand.
You can get your Facebook Badge HERE!
Effortless FB Profits
Facebook Ads
Without a doubt, in today’s online world Facebook Ads are the Number 1 way to get Laser Targeted visitors to your offer in ANY niche! Why? Because you can target people who already expressed their interest in ‘Liking’ a very specific interest or brand! No other website in the world will allow you to target people in such a detailed manner. With that in mind, we still have to do a bit of research and pick the right type of ad, for it to convert well.
The Number 1 thing that you need to understand about Facebook Ads, if you want to pay much less for your clicks, is the CTR (Click Through Rate) to CPC (Cost Per Click) ratio!
The higher the CTR is, the lower your CPC will be – it’s that easy (well, at least in theory).
The bottom line is this – if you want to pay less for your ads by bringing your CPC down than you’ll have to put in some work and research your target prospects. You want a High CTR which means that, the more targeted your ad will be, the more people will click on it and the less you’ll pay – makes
Effortless FB Profits
sense? I’ll focus on it in more detail in the next chapters but before you’ll continue reading, just make sure that you understand the CTR vs CPC ratio!
Your Goal
Before even thinking about your next Facebook Ad campaign, you should have a clear goal in mind. Ask yourself a question – what specific outcome am I interested in? Without a clear goal in your mind, you’ll simply find that your results aren’t that good and that is also the fastest way to burn a ton of cash along the way…
What do you want to focus on first?
– do you want to build a huge email list?
– do you want to attract followers?
– do you want to promote affiliate offers?
– do you want to promote CPA offers?
– do you want to promote your own products/services?
– do you want to promote webinars?
After really thinking it through, we can now focus on the next step – the types of Facebook Ads and picking the right one for us!
Effortless FB Profits
Types of Facebook Ads
There are a few different types of Facebook Ads and each one has a slightly different purpose… Let’s go through it now:
Boost your post – you’ll need to have a Facebook Page created for this one. This ad can show up in the News Feed or on the right side panel of your target audience. The first option is right in front of their faces and that is why it is a bit more expensive. The right ad will convert very well and you can get away with more (when it comes to the approval of your ad by Facebook) because you are using your fb page and in the eyes of Facebook you’re not sending people away from their site (at least not directly). This will allow you to promote virtually anything and later send that traffic from Facebook wherever you want 
Promote your Page – with this option you are basically paying for Likes on your Facebook Page. It used to be a very effective strategy but recently Facebook changed their algorithm and now hardly anyone will see your fb page updates which makes paying for likes counterproductive… On the other hand, if you have a brand new page, you’ll have to do it, just to get some social proof – a fb page with less than 100 likes
Effortless FB Profits
doesn’t look very appealing and if you want to position yourself And/or your brand as an expert in your niche than having a lot of Likes on your page will definitely help you. Another thing is that you can also target your own audience with a different set of fb ads and this way you get much cheaper clicks…
Send people to your website – pretty self-explanatory… You can send this traffic anywhere you want outside of Facebook – to your Squeeze Page, latest blog post, affiliate or cpa offer etc. Now because you are sending people away from Facebook, you’ll pay more for your clicks. Facebook doesn’t like people leaving their website and if you want to capture their visitors, you’ll have to be willing to pay premium for that.
These are the main 3 things that we’ll be focusing on in this course – of course if you want to pay for installs of your app or anything else, you can do that as well but I simply didn’t test these options enough to be giving you advice here.
Effortless FB Profits
Right Side or Newsfeed?
There are certain advantaged and disadvantages when it comes to both and you have to be aware of these before you’ll choose the right format for your ad. Of course for maximum exposure you can create the same ad as both a Newsfeed Ad and a Right Side Ad but you’ll also pay more for that…
Newsfeed Ads are definitely the ones that will give you more exposure and will get people more engaged! However this comes with a higher price tag since, as I mentioned before, these ads are literally in front of your target audience’s face and they don’t even look like ads – they look more like an regular update and that’s why people will engage with these much more.
Right Side Ads are much cheaper but will get a bit less clicks… people browsing Facebook have the so called “banner Blindness” already but it doesn’t mean that the Right Side Ads are useless! You’ll need an attention grabbing photo and a great headline but after that’s in place you’ll be able to get
Effortless FB Profits
much cheaper clicks! You can also use these for purely branding purposes (with so called “fame campaigns”) when you focus mainly on getting the ad seen (with a photo of your face) but not necessarily on the conversions.
Tracking is definitely key here and if you’re trying out a new campaign I’d recommend trying out both options and seeing which one is performing better. Luckily Facebook allows you to track everything in a very detailed manner.
Bidding
This is the one of the most important parts or the whole set up! When it comes to bidding, there are 2 different approaches and both work well – it is up to you to choose which one you’re more comfortable with…
As you can see on the screenshot above, Facebook is suggesting bidding $0.45-$0.95 in this case.
Here are your 2 options that will allow you to get the lowest clicks:
– Bid lower than the minimum Suggested bid! It this case I’d start with $0.20 and wait for 1-2 hours to see if we’re getting any clicks. If not, raise the bid to $0.25 – repeat this process until Facebook will start sending us clicks.
Effortless FB Profits
– Bid higher than the maximum Suggested bid! In this case I’d start with $1.00 bid – this way the ad is approved much faster, we’re getting clicks immediately (because we’re bidding higher) and if the ad converts well, we’re going to pay much lower anyway. So if after 1h you see that after bidding $1.00 per click, you’re actually paying only $0.50 per click you can lower your bid without worrying that the traffic will stop. If your cost per click will go even lower, you lower your bid and repeat the same process until you’ll find the sweet spot!
CPC vs CPM – should you pick the CPC (Cost Per Click) or the CPM (Cost Per 1000 Impressions) option?
For most of your campaigns I’d Highly Recommend you to go with the CPC option – it is much more flexible and easier to manage. CPM campaigns work very well with ‘Fame Campaigns’ where you don’t really care how many clicks you’re getting and all you want is exposure.
Budgeting
Unless you’re Super Proficient with FB Ads and you have a TON of money to spend than I’d Highly Suggest you set up a Daily Budget for your ads.
At first you’ll have a daily limit of $100 but the more you spend with Facebook, the higher your limit will be.
If you are testing a new campaign out, I’d recommend you to go with a $20 budget – spending $20 as a test will give you a good idea of whether your campaign is working or not and if you need to tweak anything. Even if it’s a total disaster, you’ll only loose $20, right?
Once you’ll see that your campaign performs good, you can set a daily limit as high or as low as you’re comfortable with.
Effortless FB Profits
You can set it to $5 a day or $100 a day – the more money you’ll spend, the more traffic you’ll get but remember that campaigns will add up and it is always good to play safe.
Laser Targeted Traffic
As I already mentioned before, Facebook allows you to target anyone and you won’t be able to find more targeted traffic anywhere online!
It is very important to pick a very specific niche and not be too general. For example – if you’re going to sell a Photography Course, you need to target Photographers and not people interested in Photography! Probably millions of people like Photography but it is the professional Photographer that will be willing to pay for a Photography course – makes sense?
Age – if you want to sell, you need to find people that are most likely to buy! For that reason, keep the age at a minimum of 20 years old.
Countries – Tier 1 counties (USA, Canada, UK, Australia, New Zealand) are always proven sellers but you can always try to add a few European countries as well (Norway, Sweden, Germany, Denmark, Holland, Spain are the ones performing well).
Language – English, unless your offer is targeting a different group of people.
Celebrities – a cool trick when you want to target the right audience is to target “celebrities” in your niche. If you want to target internet marketers you can target people who like Frank Kern and/or Ryan Deiss. If you want to target people who are interested in skateboarding, you should target pro skaters like Tony Hawk and/or Rodney Mullen.
Effortless FB Profits
Brands – same as with celebrities… If you want to target internet marketers you can target people who like Aweber or Get Response. If you want to target people who are interested in MMA you can target people who like UFC, Bellator or Tap Out.
Penny Clicks
Everyone talks about penny clicks nowadays, right? The truth about them is that you’ll really have to do a great job to get quality clicks for pennies.
These are 3 ways you can get penny clicks easily:
– Facebook Likes – if you’ll do a good research and target the right audience you will get likes to your fb page for pennies. For example – if you want to target people who love German Shepherds, don’t target only people who like the breed ‘German Shepherd’ but also other pages like ‘I love German Shepherds’, ‘German Shepherds Tips’, ‘German Shepherd Dogs’ etc. The better click-through you’ll have on your ad, the lower the cost will be and if you’ll manage to really narrow it down, you’ll pay $0.01 per click or less!
– Tier 3 countries – because no one bids for clicks from third world countries, you’ll be able to get penny clicks almost instantly, even without doing much research. The trick is to target people who speak English in these countries, so they won’t be totally worthless fans. Another criteria would be a colleague degree. You won’t make massive amounts of sales this way but if you want ‘Likes’ to your fb page than this is a very good strategy.
– Custom Audience – with Facebook you can upload a custom audience (for example your email list) and target these people with fb ads. These people will be much more responsive to your ads, simply because they know
Effortless FB Profits
you already (and hopefully trust you). Again – the higher click-through rate, the lower the price per click is and this way you can bring it way down to a few pennies per click.
The Perfect Ad
Each Facebook Ad has 3 elements and all 3 are critical when it comes to success or failure of your ad…
– Headline – The best way to catch people’s attention is to ask a question that your prospect will answer ‘Yes’ to! So if you want to target German Shepherd owners, you can ask “Love German Shepherds?” This rule will apply to any niche plus if you want to target a specific location you can do the same: “Love New York?”. I hope that you get the point 😉
– Image – it really needs to grab attention! What works? Anything funny or sexy, bright colors, smiling faces, red arrows etc. You can also add text on the image, but you’ll have to make sure that it covers 20% or less of the total of the picture. If it’s more than your ad will not be approved. You can add a red outline to the image to grab attention or simply make the whole background red, to make it stand out even more!
– Body – before writing the body text you need to ask yourself – what does your prospect really want? Depending on what you’re trying to sell, make a promise and then say something like: “Click Here to See Now” or “Here’s what you need to know”. You can also use bullet points here to get your message across!
Effortless FB Profits
Getting your Ad approved
Facebook has a set of guidelines when it comes to approving ads and you need to keep a few things in mind while creating yours if you actually want it to go live…
– Image – as I already mentioned before, the text on your image cannot exceed 20% of the total of the whole picture,
– Link – depending on what you want to promote you might run into problems with getting different affiliate networks approved (Click Bank, JVZoo, Warrior Plus etc). That’s why it’s a smart move to send the visitors to a squeeze page first (we’ll focus on that in the next chapter – Facebook Funnels).
– No Exit Pop Ups – if you’re sending traffic outside of Facebook, you can’t have any exit pop ups on the page!
– No Hype – often times ads are not getting approved if the headline or text is too hype’y or if it includes a promise (of making a specific amount of money for example) so stay away from these.
Facebook Funnels
There are a few options when it comes to setting up your Facebook Funnel (depending on whether you want to get opt-ins and build your list or not), but again – the most important thing to keep in mind is that Facebook will charge you more per click if you’re sending the traffic away from Facebook. Of course there are ways around that 
Building a list:
– Squeeze Page on a FB page with an opt-in box – you can easily create a new tab on your facebook page and turn it into a squeeze page with an opt-in box using
Effortless FB Profits
the iFrame App. This way you will get opt-ins and build your list while paying less for clicks, because you’re not sending people away from Facebook. However, this method has a downside if you want to redirect your visitor to another page after opting-in. You will be able to do so, only if it is a secure “https” website. If you don’t have access to one, your visitor will simply stay on the squeeze page…
– Squeeze Page on a FB page without an opt-in box – if you want to redirect your visitors after opting-in to see your other offers and upsells but you don’t have a “https” website than you can do this: all you’ll have on your squeeze page is an image and after clicking on it your visitors will be redirected to your regular squeeze page outside of Facebook. This way you will still page less per click, because you’re keeping the traffic inside
Effortless FB Profits
Facebook – people are clicking through to your squeeze page after you already paid for the click! Here’s an example image that you’d use:
This is my favorite strategy because you’re only paying once (at a lower rate), you get free likes to your fb page and you can take people outside of Facebook and into your regular funnel!
– Free Video with an opt-in box later in the funnel – you can force your visitors to opt-in before they’ll get your free report of video but if you want to create more trust and authority you can send them straight to a free video, provide value and in the end of the video simply tell them to opt-in if they want to get more free gifts and videos. This way you can really stand out from the crowd and position yourself as a true expert.
With all 3 options, you’ll get better results if you’ll have a retargeting pixel on your squeeze pages but we’ll talk about that in the next chapter!
Effortless FB Profits
If you’ll choose to send your visitors straight to your squeeze page located outside of Facebook (and pay more per click because you’re sending traffic away from Facebook) than you’ll need to add ‘Terms of Service’ and ‘Email Policy’ boxes to your squeeze page. Without these, you might find that your ads are not getting approved.
Straight to offer promo:
– Ad to Sales Page – if you don’t want to capture the emails of your visitors, you can simply send them straight to the sales page of the offer you want to promote. This approach is not very effective but if you want to get your feet wet with Facebook Ads first, you can try it out this way. As I mentioned before, you’ll probably run into some problems with the approval of your ads and that’s why there’s also a second option…
– Ad to webpage and redirect to Sales Page – this is a more sneaky way to do it. All you’d do is send your visitors to a page on your blog or website and set up a simple redirect to the sales page 1 second after anyone lands on your page. This way you can get your ad approved easily plus you can add a retargeting pixel to your page and market to all the visitors you’re sending to your page over and over again (more details on this in the next chapter).
Effortless FB Profits
Retargeting
This is the most powerful marketing method that you’ll find inside Facebook!
How does this work? You know how sometimes you might visit a website of let’s say Host Gator and after you leave, all of the sudden you’re seeing their ads everywhere?
That exactly what retargeting is! It is so powerful because on average, people will have to see an offer at least 4-5 times before they’ll decide to buy.
This way you’re not only reminding them about the offer but if they’ll actually click on your ad again and buy, you’re making the money (and not another marketer who is promoting a similar offer to the same audience).
Now this might sound a bit complicated but it isn’t! All you have to do is copy-paste a few lines of code on the page that you’re sending the traffic to.
This way you can easily separate the people who visited your squeeze page but didn’t opt-in, your freebie seekers and your buyers!
– You simply create one ‘audience’ of people who visited your squeeze page by adding a piece of code to your squeeze page.
– The second ‘audience’ will contain the people who opted-in – here you’ll add the code on your upsell page.
– The third ‘audience’ are your buyers and to separate these, you’ll simply add the code to your Thank You page that only your buyers will able to see (after they pay for your product).
Knowing exactly who are you ‘retargeting’ will allow you to pick the right offer to promote.
Effortless FB Profits
– people who didn’t opt-in should see an ad taking the to your squeeze page again,
– people who opted.in but didn’t buy should see an ad taking them back to your paid offer,
– people who bought your offer should see ads selling them other similar offers!
It is literally that easy 
Now let me just show you how to get this piece of code that will make you a TON of money:
– Click on ‘Manage Ads’ from the Facebook drop-down menu,
– On your left side you’ll see the ‘Audiences’ tab,
Effortless FB Profits
– On your right hand side click on ‘Create Audience’ and then ‘Custom Audience’,
– Click on ‘Website Traffic’
Effortless FB Profits
– Select ’People who visit specific web pages’, add your url, set the time to 180 days and add your Audience Name and click on the ‘Create Audience’ button,
– Click on ‘Actions’ and ‘View Pixel’,
– Copy the Pixel Code and paste it between the <head> and </head> in your website code (simply edit the html code in wordpress),
Effortless FB Profits
Facebook will automatically add all the visitors who will visit the pages of your choice to your custom audiences.
If you want to market to them, you simply choose the ‘Custom Audiences’ option when setting up your ad:
All done – super simple and Extremely Effective! 
Effortless FB Profits
That’s it Baby!
All you need to do now is implement these strategies and see how your traffic numbers are skyrocketing (together with your income)!
The most important part of it all is consistency – make it your daily ritual…
Please remember that if you’ll ever need help with anything, you can always email me at artofmarketing@live.com – I promise that I’ll get back to you ASAP.
If you would like to work with me One-on-One, you can!
I have a One-on-One Coaching Program where I take you by the hand and make you a successful Internet Marketer.
If you really want to start making money online, that is your chance to work with someone that has already done it and can show you exactly what to do!
Click Here to Enroll NOW
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And that’s it! This is the method that has the potential to make you hundreds if not thousands of dollars 
Good luck and hope to hear from you soon!
Art
http://ArtOfMarketingBlog.com
http://facebook.com/ArtOfMarketing

Click Here to Join my Private Facebook Internet Marketing Group!
“If you don’t build your dream, someone else will hire you to help them build theirs.”
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Helpful Resources:
Facebook.com – where Magic happens 
Your Facebook Content:
– Google Images,
– Lensicle,
– Free Images,
– Photo Scape
Facebook Tools:
– Facebook Badge,
– iFrame App
Finding Affiliate Offers:
– ClickBank
– JVZoo
– Warrior+
– OfferVault
Finding CPA Offers:
– Max Bounty
– Peer Fly
– Click Booth
– Never Blue
Finding High Ticket Offers to promote:
– Webinar Swaps
Get Response – My Autoresponder of choice
Host Gator Hosting – to host your sales pages and OTO sales pages
My One-on-One Coaching – Click HERE to Enroll!

Facebook Advertising Secrets

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Facebook Advertising Secrets
Although the author and publisher have made every effort to ensure that the
information in this book was correct at press time, the author and publisher do not
assume and hereby disclaim any liability to any party for any loss, damage, or
disruption caused by errors or omissions, whether such errors or omissions result from
negligence, accident, or any other cause.
Copyright © 2015 FUBSZ LLC
All rights reserved worldwide.
No part of this ebook may be copied or sold.
Terms of Use & Disclaimer
Page 1
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Introduction To Facebook Advertisement……………………3
What Can You Do With Facebook Ads ?…………………10
Registering & Learning The Tools For Creation………………18
What Niches Should You Look For & Niches To Avoid……………21
Researching The Niche & Finding Your Perfect Audience………22
Creating A Landing Page For Your Offer……………………25
Creating & Setting Up Your Pixels………………29
Introduction To Creating The Ads……………32
Researching Or Creating Images For Your Ads………………34
Creating The Ad Copy Write…………………………35
Choosing The Targeting Settings For Your Campaign………………39
Bid Options & Publishing The Campaign………………………53
Final Notes………………………………………………………57
TABLE OF CONTENTS:
Page 2
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CHAPTER 1:
Introduction To Facebook Advertisement
Page 3
There are couple of things you should know before starting with advertisement in
facebook.
Terms Used:
CPM = Cost Per Mille – Cost paid per one thousand people the ad is shown to.
CPC = Cost Per Click – Cost paid for one click to your ad.
CTR = Click Through Rate – The percentage of people who clicked on your ad
CPL = Cost Per Like – Cost paid for one like generated from the ad
CPE = Cost Per Engagement – Cost paid for one engagement from ad
RHS = Right Hand Side – type of ad placement
DNF = Desktop News Feed – Type of ad placement
MNF = Mobile News Feed – Type of ad placement
How to calculate the results:
CPC = CPM x CTR
Example : Facebook charges you $10 to show your ad to 1,000 (CPM = $10), out of the
one thousand people who have seen your ad, 20 of them or 2% of them actually clicked
on the ad (CTR = 2%). Which means you paid $10 for 20 clicks giving you a CPC of 20
cents per click.
$10 x 2% = $0.20 CPC
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Campaign → Ad Sets → Ads
Structure of Facebook Ad Campaigns
Ch1. Intro To FB Ads
Page 4
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There are 4 types of facebook advertisement options:
1.
Right Hand Side Ads
2.
Desktop News Feed Ads
3.
Mobile News Feed Ads
4.
3rd Party Mobile Ads
The 4 Types of Facebook Ad Placements
Ch1. Intro To FB Ads
Page 5
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1.
RHS or Right hand side ads
RHS were the very first form of advertising via facebook, they are an old but fairly
useful placement. They are the ads that you see on the far right side of the
newsfeed.
Right Hand Side Ads (RHS)
Ch1. Intro To FB Ads
Page 6
From my experience the only reason you should attempt to use RHS ads is when you
are looking for getting your image out there, people might not necessarily click but
they will see it and for a cheap CPM rate its perfect !
Advantages of RHS :
1.
LOW CPM
2.
Excellent for Branding
Disadvantages of RHS :
1.
Low CTR (avg of 0.5% to 1%)
2.
Higher CPC
3.
Limited text allowed
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2) Desktop News Feed Ads
DNF is the absolute best thing about FB ads, it has a high text allowance and the images
are big and extremely hard not to notice. They can be used for any kind of engagement
needed.
From my experience DNF is a powerful placement when combined with effective
targeting, it can get you super cheap targeted that you will not find anywhere else!
Desktop News Feed Ads (DNF)
Ch1. Intro To FB Ads
Page 7
Pros of DNF:
1.
High CTR ( average of 2% to
8% )
2.
Low CPC
3.
Generous amount of text
allowed
4.
Very hard not to notice with
a good image
5.
Can go Viral with shares
allowed
Cons of DNF:
1.
High CPM
2.
Can be costly if not used
correctly
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3) Mobile News Feed Ads
If you need mobile visitors or App installs then this definitely your one and only
stop, MNF are like DNF but with steroids this placement is guaranteed to get you
results you can be proud of.
Pros of MNF:
1.
Low CPM
2.
High CTR
3.
Excellent visibility
4.
Perfect for App installs
5.
Can go viral pretty quickly
Mobile News Feed Ads (MNF)
Ch1. Intro To FB Ads
Page 8
Cons of MNF:
1.
Limited text availability
2.
May sometimes cutoff text
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4) 3rd Party Mobile Ads
Facebook has teamed up with a couple of companies to show ads you make in
facebook to be shown in other apps or mobile sites. No good results have been
seen by this placement, I do not recommend it until it has a bigger audience.
What Ad Type Should you choose ?

MNF is best used for APP installs , Mobile user acquisition, mobile traffic
and email optins.

DNF is best used for Sales, Leads and desktop app installs

RHS is best used for branding
3rd Party Mobile Placement
Ch1. Intro To FB Ads
Page 9
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CHAPTER 2:
What Can You Do With Facebook Ads ?
Page 10
Facebook ads is a very versatile platform that needs to be updated constantly, finding
a winning campaign will only last for a couple of days maybe weeks, after a while you
need to update the ads and targeting. There are various campaign objectives and goals
you could achieve listed below.
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Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 11
Page Likes
On almost all ad types and placements a facebook page is associated with it and
have the option of liking the page even though it is not a page like ad.
But if your goal is to get as much page likes as possible then this campaign
objective is the best to use, because facebook will look for people who are most
likely to like your page and get you the best result possible.
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Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 12
Website Clicks
This ad type focuses on getting you the most clicks at a price point you choose, this
is optimal for advertisers who are looking for targeted traffic to a website or
squeeze page of their choice. This is a primary ad type to see !
—————————————————–Page 13—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 13
Video Views
This is one of facebook’s newest addition, you are now able to upload videos and
promote the video. With this objective facebook will charge you per view. This is
pretty great for video bloggers or people who have something to show the world.
—————————————————–Page 14—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 14
Engagement
Engagement campaign is probably one of the most overlooked campaign
objectives and has the ability to make a post go viral. Facebook promotes this post
to people who are most likely to share, comment, like or even like the page. This
way you get organic visitors in addition to paid visitors.
—————————————————–Page 15—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 15
Mobile App Installs
This is the campaign where most app developers will be looking at. This campaign is
perfect for anyone who wants to promote their app and get a massive amount of
installs at a fast rate. You need proper targeting to get cheap installs for tier 1 countries.
—————————————————–Page 16—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 16
Offer Promotions
This campaign objective is perfect for anyone who has a coupon or offer to promote. You
have the option to add and edit the amount of coupons available and offer expiration.
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Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 17
Conversions
Saving the best for last, for most advertisers this what they need. Conversion
campaigns are optimized and priced precisely for getting the visitor to the conversion
page. If you are looking to build a list, make a sale or even want to sign up new users this
should be a main objective for you.
—————————————————–Page 18—————————————————–
CHAPTER 3:
Registering & Learning The Tools For Creation
Page 18
Facebook by itself is a rough platform that will get you results but not great results,
various developers and fellow advertisers have found programs that could cut your ad
making time by 90% , Below are a few programs I highly suggest getting as they will
make your life infinitely easier.
—————————————————–Page 19—————————————————–
1.
Qwaya
I can’t praise this program highly enough, before using Qwaya I was using
facebook’s power editor and man did it make a huge difference in results !
Advantages of Qwaya :
1.
Massive split testing that would usually take you hours to do, done in
seconds.
2.
Ability to create up to 10,000 ads in one day
3.
Ability to save targeting
4.
Ability to save ad copies
5.
Ad Scheduling
6.
Various Automated tasks that allows the campaign to optimize
continuously by itself
7.
Excellent Support
Disadvantages :
1.
Sometimes Lags
2.
Monthly Cost
Qwaya should definitely be something you have if you are going to use facebook
ads. Click here to get a Qwaya 14 day free trial (No Credit Card Needed)
QWAYA – Facebook Marketing Tool
Ch3. Tools For Creation
Page 19
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Power editor is facebook’s very own tool for more advanced advertisers, unlike
the simple ad create tool in facebook that most people use this editor provides
more comprehensive editing and will in turn give you more accurate results.
Advantages Of Power Editor:
1.
Completely Free To Use
2.
Ability to Save ad groups
3.
Ability to schedule ads
4.
Ability to create more comprehensive ads and targeting
Disadvantages of Power Editor:
1.
Initially very hard to use
2.
Looks awful
3.
Lacks some functionality
4.
Very time consuming
Power editor should be used only by seasoned advertisers, otherwise you will
spend some time in learning and making ads, I personally do not use it anymore.
Power Editor – Facebook’s Marketing Tool
Ch3. Tools For Creation
Page 20
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CHAPTER 4:
What Niches You Should Look For & Niches To Avoid
Page 22
Facebook works with almost all niches, any niche allowed by facebook works. I highly
suggest you read facebooks ad guidlines.
What Niche Should You Look For ?
In my experience the worst niches are :
1.
Weight Loss
2.
Dating
3.
Insurance
4.
Mortgage and loans
5.
Make Money Online
6.
ALL black hat niches such as adult sites and hacking
Best Niches to work with are small sub niches such as:
1.
Cooking —> Diabetic Cooking
2.
Dog Training —–> Puppy Training
3.
Video Games —–> Call Of Duty Tips
4.
Baby Products ——> Baby Sterilization Products
5.
Photography ——> Photoshop
The trick is to target one step inside the niche, don’t target general niches.
—————————————————–Page 22—————————————————–
CHAPTER 5:
Researching The Niche & Finding Your Perfect Audience
Page 23
How to effectively research a niche:
To find a good niche you need to first find a category to focus on, preferably
something you like or have experience with.
Steps I usually Follow When Researching The Niche:
1.
Choose a Category
2.
Find an Offer that has an appealing site and reasonable price (lower the price
the higher conversion)
3.
Find out who may buy your product
Lets say for example I want to focus on Cooking and I love cooking. This is what I
would do:
1.
Choose the Cooking category
2.
Look through the offers , I find a Diabetic cooking Ebook.
3.
People who will buy the Ebook will be , people who have diabetes and
preferably target women.
4.
After I know who is my potential audience, I see how big the audience is.
Usually 20,000+ people per interest is more than enough to advertise with.
If you find that the offer you choose is too small or too broad then move on and look
for another offer to promote. This is probably the most important step in having a
successful campaign, take your time in this and choose the best offer.
—————————————————–Page 23—————————————————–
In some niches you might need to squeeze the audience or be creative in order to
find enough to advertise with, but there are niches that have so much potential
that looks too good to be true:
The best thing to promote is to people who have already shown interest to
something incredibly similar to it, and the perfect audience is finding many similar
interests and each interest have 20,000+ people.
Lets say I am promoting Diabetes Cooking, the perfect audience would be to find :
1.
5-10 interests of pages that promote diabetic cooking
2.
Each of those interests have 20,000+ people interested in it.
Now I would know that these people would love my ebook because they are part of
the diabetes association and love diabetic cooking, and they are a ton of people
which gives it so much potential when it becomes successful.
Who IS Your Perfect Audience ?
Ch5. Researching the Niche & Finding your Audience
Page 24
—————————————————–Page 24—————————————————–
This is something I always ask my clients, you need to understand what makes
your product so special that they click on the ad and buy that product. Remember
you are promoting it to people who have already shown interest to similar
products so the question is what makes your thing different ?
In my previous example I talked about promoting a Diabetic Cookbook, what
makes my diabetic cookbook better than the rest ?
This is where I figure out what my product is made of, lets say for example the
cookbook is also a hybrid mix of cooking with paleolithic cooking, well thats
perfect ! thats what makes my book so special so I focus on that point ! are there
any free bonuses with it ? is there anything cool about it ? any celebrities use it ?
Why Is your Product So Special ?
Ch5. Researching the Niche & Finding your Audience
Page 25
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CHAPTER 6:
The Landing Page For your Offer
Page 26
Here is something very important to focus on, a lot of people just want to drive traffic
to their affiliate link and make sales. Even though you can absolutely do that, I
suggest creating another source of revenue for you, why not make a list while you’re
at it ?
Advantages of making a squeeze page before your offer:
1.
Build a list
2.
people are more prone to giving out their email than paying money
3.
Monetizing the list with other similar products
4.
Retargeting people who almost bought the product but never did
5.
Build a list again 🙂
Disadvantages :
1.
More work for you
2.
More Preparation Time
—————————————————–Page 26—————————————————–
I highly highly suggest creating a squeeze page before your offer, I personally use
OptimizePress to create my squeeze pages. They have a very impressive design
and template list for you to choose from, and you can even find different squeeze
pages and sales pages on anything you need plus it’s really customizable!
Advantages of Optimizepress
1.
Super easy Squeeze page creation tool
2.
Digital Asset delivery for instant emails once they optin
3.
Excellent and minimalistic Squeeze page designs (Perfect for FB)
4.
Responsive Designs – Good for mobile traffic
5.
Amazing funnel systems for your product
6.
Split testing capabilities
7.
Excellent training program
8.
One Time Payment Only !
Disadvantages of Optimizepress
1.
Not Free
2.
Needs WordPress Installed
To get a 50% Club discount and a 30 day money back guarantee click here
Creating The Landing/Squeeze Page
Ch6. Landing Page For Your Offer
Page 27
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How you should structure your squeeze page:
1.
Users lands on squeeze page that has only email optin
2.
User inputs email
3.
User is sent to thank you page then redirected to offer
4.
Offer is then emailed to user in 24 hrs
The benefit now is even if the user has not bought the product, you can resell it
again and again or you can be kind to your list and nurture it and grow it slow or
fast ( however you want).
Creating The Landing/Squeeze Page
Ch6. Landing Page For Your Offer
Page 28
Facebook Ads → Squeeze Page → Thank You Page → Offer Page
—————————————————–Page 28—————————————————–
I have a few rules that I need to go through to make sure my squeeze page will
perform well, below are something that you should and should not have in a
squeeze page
What You Should Have:
1.
One Large relevant picture in the background (MUST BE HIGH QUALITY)
2.
Relevant Title
3.
Relevant Description
4.
Optin form of just the email address
5.
Minimalistic design (don’t confuse the visitor)
6.
Have a clear call to action
7.
Something to entice the user to optin (free ebook or anything)
What The Squeeze Page Should Not Have:
1.
Exit Popup
2.
Autoplaying Videos
3.
Flash Animation with sound
4.
Crappy Design
Rules & Guidelines For Your Landing Page
Ch6. Landing Page For Your Offer
Page 29
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CHAPTER 7:
Creating & Setting Up Your Pixels
Page 30
What are Pixels ?
Pixels are chunks of code provided by facebook for you to add on your sites header,
each pixel has a different use.
What are the Types of Pixels ?
1.
Conversion Pixel
A code to be added in the thank you page or lead page. For example if your goal is to
get email leads then you would enter the code in the page where the user is
redirected when they enter their email, it is used to register the conversion and
associate it with the ad that resulted it.
2.
Retargeting Pixel
A code that is added in the landing page of your site. for example if you are driving
the traffic to a squeeze page then you would insert the code in squeeze page to
register each one. This code saves every person who visits your site and adds them
into a special audience that you can target at a much cheaper price.
—————————————————–Page 30—————————————————–
How to Create a Conversion Pixel ?
1.
Open the Facebook ad account
2.
Click conversion tracking
3.
Click create pixel
4.
Choose a Category
5.
Name Your Pixel Appropriately
6.
Click Create Pixel
7.
Copy the Code (this is your conversion pixel)
How to Install a Conversion Pixel ?
1.
Locate your thank you page or checkout page
2.
Paste the code in the header section of the page
3.
Confirm the pixel is in the right place by opening the page and look up the
code
4.
if the code is there you are done ! if not then you probably did something
wrong
Conversion Pixels
Ch7. Facebook Pixels
Page 31
—————————————————–Page 31—————————————————–
How to Create a Retargeting Pixel?
1.
Open the facebook ad account
2.
Click Audiences
3.
Click Create Audience
4.
Custom Audience
5.
Website Traffic
6.
Leave everything as is unless you
need anything changed
7.
Name is appropriately
8.
Create Audience
9.
Click on the audience you just created
10.
Click Actions
11.
Click View Pixel
12.
Copy the code provided
Retargeting Pixels
Ch7. Facebook Pixels
Page 32
How to install a Retargeting Pixel ?
1.
Locate your landing page
2.
Paste the code in the header
section of the page
3.
Confirm the pixel is in the right
place by opening the page and
look up the code
4.
if the code is there you are
done ! if not then you probably
did something wrong
—————————————————–Page 32—————————————————–
CHAPTER 8:
Introduction To Creating The Ads
Page 33
What is the goal of the ad ? leads, installs , traffic or likes ?
You need to ask yourself, what is the goal of me creating the ads ? what is considered
for me a successful campaign ? some people consider a successful campaign where
the sale made is more than the cost of the ad .i.e the ad has positive Return On
Investment (ROI) . While some people may think that a successful campaign is
getting excellent feedback from the ads . i.e lots of of comments, shares and clicks but
not necessarily sales (good for building a brand) .
To me a successful campaign is a fairly low CPC and converts well. It is said that one
email optin is worth 1$, honestly it depends on how well you can convert the list or
how good the offer is. So a conversion for an optin of less than 1$ is ideal ! while it may
start out as $2-$3 per optin, its good to keep a strict goal of $1.
—————————————————–Page 33—————————————————–
Now lets assume that your primary goal is to get sales from an affiliate offer and
a secondary goal of getting email optins. I would structure my ads in a way to get
to that primary goal of making the sales, and drive them to the secondary goal
(the squeeze page). When a user clicks on the ad it means they are intrigued and
may be prone to buying the product, and when they land on the squeeze page
they are faced with a fairly simple obstacle of just inputting their email to go
through, now the user has two options , one is to not optin and simply go back to
facebook because they are not that interested in the product to know more.
second option is the user is willing to input his/her email in order to know more,
this way you not only weed out the useless traffic but get their email too ! so you
can sell them similar products that may be of value to them. I will also be
speaking later into the book about conversion pixels to know what ads get you to
your secondary and/or primary goals.
What are the most important factors in an ad campaign ?
There are several factors that affect how your ad performs, below are the top 3
factors:
1.
Ad Image
2.
Ad Headline
3.
Targeting
Ad Goals
Ch7. Facebook Pixels
Page 34
—————————————————–Page 34—————————————————–
CHAPTER 9:
Researching Or Creating Images For Your Ads
Page 35
Now that you know that images are the most important factor in your ads success, you
need to spend some time finding or creating the best image possible, what
characteristics should you look for in an image ? if you are like me and can’t use
photoshop and don’t want to invest in a graphic designer for all your images. Then I
suggest you hop on google or buy some stock images.
Here is what you should be looking for:
1.
Wide Images: meaning the width of the image must be twice the height of it.
2.
Size must be at least : 800×400 pixels
3.
Bright colors
4.
Not more than 20% text in an image, anything more is not allowed
5.
High quality images
With a good design and good vibrant colors, it can help your CTR by a lot !
—————————————————–Page 35—————————————————–
CHAPTER 10:
Creating The Ad Copy Write With Qwaya
Page 36
Now that we know what we want the user to go and do, we can start creating ads
accordingly.
The steps I am about to show you are all assuming you have a facebook account setup
and funded and are using Qwaya to create your ads. If you have not already registered
with Qwaya, click this link for the Qwaya 14 day free trial (No Credit Card Needed).
—————————————————–Page 36—————————————————–
Ad Creation Process for Mobile App Installs:
1.
Click Create Ads
2.
Click Mobile App
3.
Choose Mobile App Installs
4.
Enter the itunes or Google Play Url for your app
5.
Choose a call to action ( I prefer Download )
6.
Choose the Facebook Page you own about the app
7.
Add a Catchy Headline to get them to notice your ad ( I usually add 2-3
headlines to test)
8.
Add a small and simple message about your app ( I usually add 2-3
messages to test)
9.
Add an image for the ad ( you should add at least 4 images )
10.
Now you have the option where you want the ad to be shown, I always
choose mobile news feed only.
11.
By default all mobile devices are chosen, but you should definitely change
it to match what you are promoting. For example you are promoting an
app for iphones then you should definitely choose apple products only .
Finally ALWAYS ALWAYS save the ad create and name it something appropriate
about what you created so you can use it again. You will definitely want to see
the ads again especially if they turn out to be successful. After you save, click
create to populate the ads.
Ad Copy For Mobile App Installs
Ch10. Creating The Ad Copy
Page 37
—————————————————–Page 37—————————————————–
Ad Creation Process for Page Likes:
1.
Click Create Ads
2.
Choose the page you want to promote
3.
Choose Page Like Ad
4.
Choose the landing tab you want users to go to when they click on the ad
5.
Add a title ( this does not show in newsfeed ads only in RHS ads)
6.
Add body text ( I usually add 4 – 5 texts to test from)
7.
Add images ( Add 4-10 images)
8.
Show on, this is the ad placement you want ( DNF,MNF, RHS) I usually
choose Desktop and mobile news feed
9.
Save Ads and name it appropriately
10.
Click create to populate ads
Ad Copy For Page Likes
Ch10. Creating The Ad Copy
Page 38
—————————————————–Page 38—————————————————–
Ad Creation Process for Web click ,Post Engagement and Conversion ads:
1.
Click Create ads
2.
Choose the page you own associated with what you are promoting
3.
Click Link ad
4.
Display Link : Add a link that will be shown in the ad, this is only for show
and not the link they will go to.
5.
Add Post Link : This is where you can add multiple links to split test,
assuming you have multiple landing pages to test with, if you have one
then just add one link
6.
Add Post Text: This where the ad will have most of its text and one of the
most important aspects of the ad ( Add 2-4 post texts to test)
7.
Add Link Headline : This is where the ads headline is shown, a catchy
headline is crucial for a successful ad ( Add 2-5 headlines to test)
8.
Add a Description : this is where you can add additional text, this area is
not shown in mobile or RHS . ( I usually only add one text)
9.
Add Images : The best part of the ad is the images , an image can make or
break your ad. Focus on bright color and high quality images ( Add 5-10
images)
10.
Show on: choose the ad placement you want ( I suggest MNF and DNF)
11.
Save and name the ad
12.
Create the ads
Now you have the ad copies created and are ready for your targeting!
Ad Copy For Web Clicks, Post Engage and Conversions
Ch10. Creating The Ad Copy
Page 39
—————————————————–Page 39—————————————————–
CHAPTER 11:
Choosing The Targeting Settings For Your Campaign
Page 40
Who exactly can you target with facebook ads ?
Facebook has divided the one billion users by the below criteria:
1.
Location
2.
Age
3.
Gender
4.
Interests
5.
Demographics
6.
Behaviours
7.
Connections
8.
Relationships
9.
Education
10.
Occupation
11.
Custom Audiences
Dont worry if this feels a bit overwhelming, I will guide you through each of these
interests so you can find the optimal targeting preferences.
—————————————————–Page 40—————————————————–
In this section you can target by 2 factors :
1)
Location
You can target by Country, State or even City, this means facebook will only show the
ads to people living in or are located in the place you specify.
2)
Language
You can target by the language the user speaks, this means facebook will only show the
ads to people speaking in the language you specify.
Example Targeting:
Lets assume you have a website selling italian books that focuses on life in the united
states, naturally the optimal audience would be people living in the united states that
speak italian.
By Location & Language
Ch11. Targeting Preferences
Page 41
So as you can see the location is set to USA and the language set to Italian, now the
ads will only show to Italian speaking users living in the united states.
—————————————————–Page 41—————————————————–
In this section you are able to target:
1)
Age
Age is one of the most important factors to creating a campaign. You can restrict the
ads to show only to an age segment you want. With Qwaya you are able to create
separate ad sets by different age groups for split testing.
2)
Gender
You can also restrict the ads to show only to one gender or both. You also have the
option of split testing the genders into different ad sets.
Example Targeting:
I have a website promoting Mens jackets, My ideal audience is men between the age of
18 and 65, since that is a big range I would want to split them up and see which age is
the best performing. Wait why not also promote it to women as gifts for their
husbands ? this is what split testing is used for!
By Age & Gender
Ch11. Targeting Preferences
Page 42
I have set the age from 18 to 65 years old, and decided to split them into 5 year
increments (18-23, 23-28…etc) , this means that it will show you the results for each 5
year increment, so you know which age increment is the best performing and scale !
—————————————————–Page 42—————————————————–
This the most crucial part of targeting. You have ALOT of interests to choose
from and this may be the most time consuming task if you don’t know what you
are looking for. There is one very helpful tool provided. You have 3 options when
you have chosen the interests:
1.
Any : meaning it will target anyone who has shown interest in any of the
interests chosen
2.
All : Meaning it will target anyone who is interested in ALL of the interests
chosen together, this feature is not available in the power editor.
3.
Split : meaning it will split the interests chosen into separate ad sets to be
split tested.
Qwaya also gives you suggestions on related interests you might need which
becomes very helpful !
Example Targeting:
I am promoting a Stock market Ebook, my ideal audience would be users who
have shown interest in stock market related pages or interests. Lets also assume
that I want to split test the interests to see which interest performs the best.
By Interests
Ch11. Targeting Preferences
Page 43
—————————————————–Page 43—————————————————–
Demographics: This gives you the option to focus on certain demographics suitable to
your targeting.
The following demographics can be targeted :
1.
Ethnicity (African American or Hispanic)
Example: Targeting Hispanic people for a Hispanic Cultural Center
2.
Family Status (Expectant parents or parents of children ages 3,4,12,19 years)
Example: Targeting expectant parents for selling baby products
3.
Generation (Baby boomers, Gen X or Millenials)
Example: Targeting Genx for PS1 merchandise.
4.
Home Ownership (Homeowner or Renting)
Example: Targeting renters for renters insurance offers.
5.
Home Type (Multi Family Home or Single Family)
Example: Targeting single family homes for lawn care products.
6.
Home value ( Value of $100,000 increments)
Example: Targeting higher value homes for high performance home security.
7.
Household Composition ( Child in home, working women, grandparents…etc)
Example: Targeting Grandparents in home for nursing home offers.
8.
Income ( Various income options to choose)
Example: Targeting low income users for short term loans.
9.
Industry ( Type of industry to target)
Example: Targeting Construction industry for construction safety helmet offers.
By Demographics
Ch11. Targeting Preferences
Page 44
—————————————————–Page 44—————————————————–
Life Event ( Anniversary soon, engaged,new job ….etc)
Example: Targeting an upcoming anniversary man for a diamond store as a gift
Moms ( working mom, stay at home mom …etc)
Example: Targeting stay at home moms for cleaning supplies offers
Net Worth ( net worth to target)
Example:Targeting high net worth individuals for high ticket luxury offers.
Office Type (Corporation, home office or small office)
Example: Targeting small offices for local store office supply offers.
Politics (political activity)
Example: Targeting Democrats for a democratic politician campaign
By Demographics
Ch11. Targeting Preferences
Page 45
—————————————————–Page 45—————————————————–
Behaviours : This gives you the option to focus on certain types of peoples behaviours
such as:
1.
Automotive : ( car buyers, owners of old cars, owners of certain car types..etc)
2.
Charitable Donation: (various types of charitable donations to choose from)
3.
Digital Activities: (gamers, Event Creators, Online spenders,…etc)
4.
Expats: ( Various of countries to choose from)
5.
Financial:(ability to target by insurance behaviour and investments and spending
methods)
6.
Mobile Device User: ( ability to target by certain mobile phones)
7.
Purchase Behaviour: ( Various purchase behaviors such as clothing, food,
household products…..etc)
8.
Residential Profiles: ( Likely to move, recently moved or recent homebuyer)
By Behaviour
Ch11. Targeting Preferences
Page 46
—————————————————–Page 46—————————————————–
Seasonal and Events: (Fall Football)
Example: Targeting football fans for football product offers.
Travel:( People who are either currently traveling or indenting to travel )
Example: Targeting people who are intending to travel for travel agency sites.
By Behaviour
Ch11. Targeting Preferences
Page 47
—————————————————–Page 47—————————————————–
In this section you have the option of targeting people who fall in one of these or all of
the following :
1)
Connected to:
You are able to target users who are connected to any page you own or are an admin of.
Example: lets assume you own a page about travel tips that has 10,000 likes, and you
want to promote a travel app to them, so you enter the page name and the ad will only
target the people who are connected to the page.
2)
Not Connected to:
This works opposite to the connected to section.
Example: If you want to get page likes for your page, so you target people who are NOT
already connected to your page.
3)
Friends of connections:
You are able to target friends of people who are connected to your page.
This is a very cost effective way of increasing the likes, since it will connect friends
together.
By Connections
Ch11. Targeting Preferences
Page 48
—————————————————–Page 48—————————————————–
You are able to target by relationship status the user has:
1)
Single
Example: Targeting single people for singles meet and greet events
2)
In a Relationship
Example: Targeting People in relationships for couple offers or products
3)
Married
Example: Targeting married people for housing and loan offers
4)
Engaged
Example: Targeting engaged people for wedding and honeymoon offers
5)
Seperated
Example: Targeting separated couples for couples counseling offers or books.
6)
Divorced
Example: Targeting divorced couples for divorce lawyer offers
You are also able to target by what gender they are interested in:
1)
Men
2)
Women
3)
Men and Women
By Relationships
Ch11. Targeting Preferences
Page 49
—————————————————–Page 49—————————————————–
In this section you have the option of targeting by:
1)
Education Level
Target by education level such as currently in highschool, currently in college or a
college graduate.
Example: You are promoting high school class tutoring, so you target people who are
currently in high school.
2)
School Attended
Target by what school they are affiliated with.
Example: You are promoting springfield falcon high jerseys, so you target springfield
high school, you will be targeting anyone who is affiliated with springfield high school,
not just students.
3)
Field of Study
Target by what field of study they are affiliated with.
Example: you are promoting geology tools or books , so your ideal audience would be
geologists or a related study.
By Education
Ch11. Targeting Preferences
Page 50
—————————————————–Page 50—————————————————–
You also have the option of targeting by workplace or occupation:
1)
Workplaces
You can target by exactly where they work.
Example : You are promoting an ebook on Ford car salesman techniques, so the ideal
targeting would be to target people who are working in Ford dealerships.
2)
Occupations
You can target by what occupation is listed on their facebook profile.
Example: You are promoting car salesman techniques, so the ideal targeting would be
targeting car salesman occupations.
Workplace is more directed towards specific stores and occupations while occupations
are focused on a general.
By Occupation
Ch11. Targeting Preferences
Page 51
—————————————————–Page 51—————————————————–
Custom Audiences are audiences that you have created by a couple of ways, I will not
talk much about custom audiences since this requires that you have an already big list
of subscribers that you can add to the audience, anything less than 20,000
subscribers would be a waste since the ads would run very slow.
Custom Audiences can also be created by making a retargeting pixel to retarget
people who have already visited your site. Facebook stores them in a special audience
for you so you can retarget later on.
Qwaya allows you to exclude people on your list so you dont have to show the same
ads to people who have already converted and bother them.
Custom Audience
Ch11. Targeting Preferences
Page 52
—————————————————–Page 52—————————————————–
Choosing The Targeting Settings For Your Campaign
Page 53
Now that you understand what each one is, you can choose confidently.
The targeting instructions below are the same for ALL campaign types:
1.
Click Set Targeting
2.
Click + New Targeting
3.
Choose Locations
4.
Choose Age
5.
Choose Gender
6.
Choose Interests
7.
Choose Demographics
8.
Choose Behaviours
9.
Choose Connections
10.
Choose Relationships
11.
Choose Education
12.
Choose Occupation
13.
Custom Audiences
Once you have completed choosing your targeting preferences, click Save and name it
appropriately. then click use to populate the targeting requests.
Now you have completed the targeting for the ads, you are almost done! all you need
to do is generate the campaign !
Ch11. Targeting Preferences
—————————————————–Page 53—————————————————–
CHAPTER 12:
Bid Options & Publishing The Campaign
Page 54
—————————————————–Page 54—————————————————–
Publishing the Campaign Steps:
1.
Click publish ads
2.
Click +Generate Ads
3.
Campaign Name : Name it something appropriate
4.
Folder: you have the option of saving your ad copies and targeting into a
folder for later use
5.
Ad set Prefix: if you need to differentiate the ad sets then add a prefix to it
6.
Start time : choose a start time for the ads to start
7.
End time: Choose an end time for the campaign
8.
Ad set Budget : you have the option of choosing a daily or lifetime budget
for the ad sets, the amount you enter is multiplied by the amount of
targeting sets you created, so if you put in $2 and have 10 targeting then
you will pay $20 per day in total for the campaign.
9.
Bid Option: This is something you should really focus on as it can get tricky,
next page explains each bidding option for you.
Publishing The Campaign
Ch12. Bid Options and Publishing
Page 55
—————————————————–Page 55—————————————————–
Bid Option Types:
1.
(Highly Suggested) CPC : this will tell facebook you want to measure by
amount of web clicks, the bidding should always be Maximum, if you
choose Min or median then the ads may not run. Note: even if you choose
max it does not mean you will be paying max, this just tells facebook not to
spend anything more than this amount, if your ads are good then you
should be getting a much lower CPC result.
2.
CPM: this will tell facebook you want to pay per one thousand impressions
again always choose Max to get the best results.
3.
Optimized CPM : You have the option of bidding by actions, clicks, daily
unique reach or social impressions , I usually choose clicks and make a bid
of 1$ to get the best results, anything less is not optimal.
4.
Optimized CPM (pixel) : This is for a campaign who has a pixel installed and
verified, choose the pixel needed then add a bid that is viable for you,
anything too low will not allow the ads to work.
5.
CPA : This is for campaigns that want either Page likes, Offer Claims,
Offsite Links or App Installs. anything other than the mentioned is not
recommended.
Bidding Options
Ch12. Bid Options and Publishing
Page 56
—————————————————–Page 56—————————————————–
So now you chose your bid option, and are ready to roll ! But wait there is one last step.
You forgot the tracking ! its the thing that will tell you if your ad is doing a good job or
not.
Click Tracking Setting: You have the option of choosing from 3 things:
1.
Google analytics tracking: this will add tags to your url so that you can see in
analytics what the users are doing in your site and where they are going ! Highly
recommended.
Facebook Pixel Tracking: This is where you tell facebook what pixel to look for so it
can be recorded in your ad, make sure you choose the correct pixel or it will not
show you what ad resulted in the sale.
Custom Tracking: I have never tried and dont suggest it unless you know what
you are doing.
2.
3.
You are done !! Click Generate ads ! then once all ads are generated click publish ads !
Setting Up Your Tracking
Ch12. Bid Options and Publishing
Page 57
—————————————————–Page 57—————————————————–
Enjoyed The Book ?
We are in the process of making a sequel to this Ebook, about how to
Optimize your facebook campaign and generate even more conversions !
Click to subscribe and be notified when the new book comes out !
Share this Ebook with everyone you love !
—————————————————–Page 58—————————————————–
If you need help, we offer a
One on One Coaching
service ! Send me an email
to find available times!
Need Help With
Your Campaigns ?
Samy@Fubsz.com
—————————————————–Page 59—————————————————–

Facebook Advertising Secrets

—————————————————–Page 1—————————————————–

Facebook Advertising Secrets
Although the author and publisher have made every effort to ensure that the
information in this book was correct at press time, the author and publisher do not
assume and hereby disclaim any liability to any party for any loss, damage, or
disruption caused by errors or omissions, whether such errors or omissions result from
negligence, accident, or any other cause.
Copyright © 2015 FUBSZ LLC
All rights reserved worldwide.
No part of this ebook may be copied or sold.
Terms of Use & Disclaimer
Page 1
—————————————————–Page 2—————————————————–
Introduction To Facebook Advertisement……………………3
What Can You Do With Facebook Ads ?…………………10
Registering & Learning The Tools For Creation………………18
What Niches Should You Look For & Niches To Avoid……………21
Researching The Niche & Finding Your Perfect Audience………22
Creating A Landing Page For Your Offer……………………25
Creating & Setting Up Your Pixels………………29
Introduction To Creating The Ads……………32
Researching Or Creating Images For Your Ads………………34
Creating The Ad Copy Write…………………………35
Choosing The Targeting Settings For Your Campaign………………39
Bid Options & Publishing The Campaign………………………53
Final Notes………………………………………………………57
TABLE OF CONTENTS:
Page 2
—————————————————–Page 3—————————————————–
CHAPTER 1:
Introduction To Facebook Advertisement
Page 3
There are couple of things you should know before starting with advertisement in
facebook.
Terms Used:
CPM = Cost Per Mille – Cost paid per one thousand people the ad is shown to.
CPC = Cost Per Click – Cost paid for one click to your ad.
CTR = Click Through Rate – The percentage of people who clicked on your ad
CPL = Cost Per Like – Cost paid for one like generated from the ad
CPE = Cost Per Engagement – Cost paid for one engagement from ad
RHS = Right Hand Side – type of ad placement
DNF = Desktop News Feed – Type of ad placement
MNF = Mobile News Feed – Type of ad placement
How to calculate the results:
CPC = CPM x CTR
Example : Facebook charges you $10 to show your ad to 1,000 (CPM = $10), out of the
one thousand people who have seen your ad, 20 of them or 2% of them actually clicked
on the ad (CTR = 2%). Which means you paid $10 for 20 clicks giving you a CPC of 20
cents per click.
$10 x 2% = $0.20 CPC
—————————————————–Page 4—————————————————–
Campaign → Ad Sets → Ads
Structure of Facebook Ad Campaigns
Ch1. Intro To FB Ads
Page 4
—————————————————–Page 5—————————————————–
There are 4 types of facebook advertisement options:
1.
Right Hand Side Ads
2.
Desktop News Feed Ads
3.
Mobile News Feed Ads
4.
3rd Party Mobile Ads
The 4 Types of Facebook Ad Placements
Ch1. Intro To FB Ads
Page 5
—————————————————–Page 6—————————————————–
1.
RHS or Right hand side ads
RHS were the very first form of advertising via facebook, they are an old but fairly
useful placement. They are the ads that you see on the far right side of the
newsfeed.
Right Hand Side Ads (RHS)
Ch1. Intro To FB Ads
Page 6
From my experience the only reason you should attempt to use RHS ads is when you
are looking for getting your image out there, people might not necessarily click but
they will see it and for a cheap CPM rate its perfect !
Advantages of RHS :
1.
LOW CPM
2.
Excellent for Branding
Disadvantages of RHS :
1.
Low CTR (avg of 0.5% to 1%)
2.
Higher CPC
3.
Limited text allowed
—————————————————–Page 7—————————————————–
2) Desktop News Feed Ads
DNF is the absolute best thing about FB ads, it has a high text allowance and the images
are big and extremely hard not to notice. They can be used for any kind of engagement
needed.
From my experience DNF is a powerful placement when combined with effective
targeting, it can get you super cheap targeted that you will not find anywhere else!
Desktop News Feed Ads (DNF)
Ch1. Intro To FB Ads
Page 7
Pros of DNF:
1.
High CTR ( average of 2% to
8% )
2.
Low CPC
3.
Generous amount of text
allowed
4.
Very hard not to notice with
a good image
5.
Can go Viral with shares
allowed
Cons of DNF:
1.
High CPM
2.
Can be costly if not used
correctly
—————————————————–Page 8—————————————————–
3) Mobile News Feed Ads
If you need mobile visitors or App installs then this definitely your one and only
stop, MNF are like DNF but with steroids this placement is guaranteed to get you
results you can be proud of.
Pros of MNF:
1.
Low CPM
2.
High CTR
3.
Excellent visibility
4.
Perfect for App installs
5.
Can go viral pretty quickly
Mobile News Feed Ads (MNF)
Ch1. Intro To FB Ads
Page 8
Cons of MNF:
1.
Limited text availability
2.
May sometimes cutoff text
—————————————————–Page 9—————————————————–
4) 3rd Party Mobile Ads
Facebook has teamed up with a couple of companies to show ads you make in
facebook to be shown in other apps or mobile sites. No good results have been
seen by this placement, I do not recommend it until it has a bigger audience.
What Ad Type Should you choose ?

MNF is best used for APP installs , Mobile user acquisition, mobile traffic
and email optins.

DNF is best used for Sales, Leads and desktop app installs

RHS is best used for branding
3rd Party Mobile Placement
Ch1. Intro To FB Ads
Page 9
—————————————————–Page 10—————————————————–
CHAPTER 2:
What Can You Do With Facebook Ads ?
Page 10
Facebook ads is a very versatile platform that needs to be updated constantly, finding
a winning campaign will only last for a couple of days maybe weeks, after a while you
need to update the ads and targeting. There are various campaign objectives and goals
you could achieve listed below.
—————————————————–Page 11—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 11
Page Likes
On almost all ad types and placements a facebook page is associated with it and
have the option of liking the page even though it is not a page like ad.
But if your goal is to get as much page likes as possible then this campaign
objective is the best to use, because facebook will look for people who are most
likely to like your page and get you the best result possible.
—————————————————–Page 12—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 12
Website Clicks
This ad type focuses on getting you the most clicks at a price point you choose, this
is optimal for advertisers who are looking for targeted traffic to a website or
squeeze page of their choice. This is a primary ad type to see !
—————————————————–Page 13—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 13
Video Views
This is one of facebook’s newest addition, you are now able to upload videos and
promote the video. With this objective facebook will charge you per view. This is
pretty great for video bloggers or people who have something to show the world.
—————————————————–Page 14—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 14
Engagement
Engagement campaign is probably one of the most overlooked campaign
objectives and has the ability to make a post go viral. Facebook promotes this post
to people who are most likely to share, comment, like or even like the page. This
way you get organic visitors in addition to paid visitors.
—————————————————–Page 15—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 15
Mobile App Installs
This is the campaign where most app developers will be looking at. This campaign is
perfect for anyone who wants to promote their app and get a massive amount of
installs at a fast rate. You need proper targeting to get cheap installs for tier 1 countries.
—————————————————–Page 16—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 16
Offer Promotions
This campaign objective is perfect for anyone who has a coupon or offer to promote. You
have the option to add and edit the amount of coupons available and offer expiration.
—————————————————–Page 17—————————————————–
Types of Facebook Ad Objectives
Ch1. Intro To FB Ads
Page 17
Conversions
Saving the best for last, for most advertisers this what they need. Conversion
campaigns are optimized and priced precisely for getting the visitor to the conversion
page. If you are looking to build a list, make a sale or even want to sign up new users this
should be a main objective for you.
—————————————————–Page 18—————————————————–
CHAPTER 3:
Registering & Learning The Tools For Creation
Page 18
Facebook by itself is a rough platform that will get you results but not great results,
various developers and fellow advertisers have found programs that could cut your ad
making time by 90% , Below are a few programs I highly suggest getting as they will
make your life infinitely easier.
—————————————————–Page 19—————————————————–
1.
Qwaya
I can’t praise this program highly enough, before using Qwaya I was using
facebook’s power editor and man did it make a huge difference in results !
Advantages of Qwaya :
1.
Massive split testing that would usually take you hours to do, done in
seconds.
2.
Ability to create up to 10,000 ads in one day
3.
Ability to save targeting
4.
Ability to save ad copies
5.
Ad Scheduling
6.
Various Automated tasks that allows the campaign to optimize
continuously by itself
7.
Excellent Support
Disadvantages :
1.
Sometimes Lags
2.
Monthly Cost
Qwaya should definitely be something you have if you are going to use facebook
ads. Click here to get a Qwaya 14 day free trial (No Credit Card Needed)
QWAYA – Facebook Marketing Tool
Ch3. Tools For Creation
Page 19
—————————————————–Page 20—————————————————–
Power editor is facebook’s very own tool for more advanced advertisers, unlike
the simple ad create tool in facebook that most people use this editor provides
more comprehensive editing and will in turn give you more accurate results.
Advantages Of Power Editor:
1.
Completely Free To Use
2.
Ability to Save ad groups
3.
Ability to schedule ads
4.
Ability to create more comprehensive ads and targeting
Disadvantages of Power Editor:
1.
Initially very hard to use
2.
Looks awful
3.
Lacks some functionality
4.
Very time consuming
Power editor should be used only by seasoned advertisers, otherwise you will
spend some time in learning and making ads, I personally do not use it anymore.
Power Editor – Facebook’s Marketing Tool
Ch3. Tools For Creation
Page 20
—————————————————–Page 21—————————————————–
CHAPTER 4:
What Niches You Should Look For & Niches To Avoid
Page 22
Facebook works with almost all niches, any niche allowed by facebook works. I highly
suggest you read facebooks ad guidlines.
What Niche Should You Look For ?
In my experience the worst niches are :
1.
Weight Loss
2.
Dating
3.
Insurance
4.
Mortgage and loans
5.
Make Money Online
6.
ALL black hat niches such as adult sites and hacking
Best Niches to work with are small sub niches such as:
1.
Cooking —> Diabetic Cooking
2.
Dog Training —–> Puppy Training
3.
Video Games —–> Call Of Duty Tips
4.
Baby Products ——> Baby Sterilization Products
5.
Photography ——> Photoshop
The trick is to target one step inside the niche, don’t target general niches.
—————————————————–Page 22—————————————————–
CHAPTER 5:
Researching The Niche & Finding Your Perfect Audience
Page 23
How to effectively research a niche:
To find a good niche you need to first find a category to focus on, preferably
something you like or have experience with.
Steps I usually Follow When Researching The Niche:
1.
Choose a Category
2.
Find an Offer that has an appealing site and reasonable price (lower the price
the higher conversion)
3.
Find out who may buy your product
Lets say for example I want to focus on Cooking and I love cooking. This is what I
would do:
1.
Choose the Cooking category
2.
Look through the offers , I find a Diabetic cooking Ebook.
3.
People who will buy the Ebook will be , people who have diabetes and
preferably target women.
4.
After I know who is my potential audience, I see how big the audience is.
Usually 20,000+ people per interest is more than enough to advertise with.
If you find that the offer you choose is too small or too broad then move on and look
for another offer to promote. This is probably the most important step in having a
successful campaign, take your time in this and choose the best offer.
—————————————————–Page 23—————————————————–
In some niches you might need to squeeze the audience or be creative in order to
find enough to advertise with, but there are niches that have so much potential
that looks too good to be true:
The best thing to promote is to people who have already shown interest to
something incredibly similar to it, and the perfect audience is finding many similar
interests and each interest have 20,000+ people.
Lets say I am promoting Diabetes Cooking, the perfect audience would be to find :
1.
5-10 interests of pages that promote diabetic cooking
2.
Each of those interests have 20,000+ people interested in it.
Now I would know that these people would love my ebook because they are part of
the diabetes association and love diabetic cooking, and they are a ton of people
which gives it so much potential when it becomes successful.
Who IS Your Perfect Audience ?
Ch5. Researching the Niche & Finding your Audience
Page 24
—————————————————–Page 24—————————————————–
This is something I always ask my clients, you need to understand what makes
your product so special that they click on the ad and buy that product. Remember
you are promoting it to people who have already shown interest to similar
products so the question is what makes your thing different ?
In my previous example I talked about promoting a Diabetic Cookbook, what
makes my diabetic cookbook better than the rest ?
This is where I figure out what my product is made of, lets say for example the
cookbook is also a hybrid mix of cooking with paleolithic cooking, well thats
perfect ! thats what makes my book so special so I focus on that point ! are there
any free bonuses with it ? is there anything cool about it ? any celebrities use it ?
Why Is your Product So Special ?
Ch5. Researching the Niche & Finding your Audience
Page 25
—————————————————–Page 25—————————————————–
CHAPTER 6:
The Landing Page For your Offer
Page 26
Here is something very important to focus on, a lot of people just want to drive traffic
to their affiliate link and make sales. Even though you can absolutely do that, I
suggest creating another source of revenue for you, why not make a list while you’re
at it ?
Advantages of making a squeeze page before your offer:
1.
Build a list
2.
people are more prone to giving out their email than paying money
3.
Monetizing the list with other similar products
4.
Retargeting people who almost bought the product but never did
5.
Build a list again 🙂
Disadvantages :
1.
More work for you
2.
More Preparation Time
—————————————————–Page 26—————————————————–
I highly highly suggest creating a squeeze page before your offer, I personally use
OptimizePress to create my squeeze pages. They have a very impressive design
and template list for you to choose from, and you can even find different squeeze
pages and sales pages on anything you need plus it’s really customizable!
Advantages of Optimizepress
1.
Super easy Squeeze page creation tool
2.
Digital Asset delivery for instant emails once they optin
3.
Excellent and minimalistic Squeeze page designs (Perfect for FB)
4.
Responsive Designs – Good for mobile traffic
5.
Amazing funnel systems for your product
6.
Split testing capabilities
7.
Excellent training program
8.
One Time Payment Only !
Disadvantages of Optimizepress
1.
Not Free
2.
Needs WordPress Installed
To get a 50% Club discount and a 30 day money back guarantee click here
Creating The Landing/Squeeze Page
Ch6. Landing Page For Your Offer
Page 27
—————————————————–Page 27—————————————————–
How you should structure your squeeze page:
1.
Users lands on squeeze page that has only email optin
2.
User inputs email
3.
User is sent to thank you page then redirected to offer
4.
Offer is then emailed to user in 24 hrs
The benefit now is even if the user has not bought the product, you can resell it
again and again or you can be kind to your list and nurture it and grow it slow or
fast ( however you want).
Creating The Landing/Squeeze Page
Ch6. Landing Page For Your Offer
Page 28
Facebook Ads → Squeeze Page → Thank You Page → Offer Page
—————————————————–Page 28—————————————————–
I have a few rules that I need to go through to make sure my squeeze page will
perform well, below are something that you should and should not have in a
squeeze page
What You Should Have:
1.
One Large relevant picture in the background (MUST BE HIGH QUALITY)
2.
Relevant Title
3.
Relevant Description
4.
Optin form of just the email address
5.
Minimalistic design (don’t confuse the visitor)
6.
Have a clear call to action
7.
Something to entice the user to optin (free ebook or anything)
What The Squeeze Page Should Not Have:
1.
Exit Popup
2.
Autoplaying Videos
3.
Flash Animation with sound
4.
Crappy Design
Rules & Guidelines For Your Landing Page
Ch6. Landing Page For Your Offer
Page 29
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CHAPTER 7:
Creating & Setting Up Your Pixels
Page 30
What are Pixels ?
Pixels are chunks of code provided by facebook for you to add on your sites header,
each pixel has a different use.
What are the Types of Pixels ?
1.
Conversion Pixel
A code to be added in the thank you page or lead page. For example if your goal is to
get email leads then you would enter the code in the page where the user is
redirected when they enter their email, it is used to register the conversion and
associate it with the ad that resulted it.
2.
Retargeting Pixel
A code that is added in the landing page of your site. for example if you are driving
the traffic to a squeeze page then you would insert the code in squeeze page to
register each one. This code saves every person who visits your site and adds them
into a special audience that you can target at a much cheaper price.
—————————————————–Page 30—————————————————–
How to Create a Conversion Pixel ?
1.
Open the Facebook ad account
2.
Click conversion tracking
3.
Click create pixel
4.
Choose a Category
5.
Name Your Pixel Appropriately
6.
Click Create Pixel
7.
Copy the Code (this is your conversion pixel)
How to Install a Conversion Pixel ?
1.
Locate your thank you page or checkout page
2.
Paste the code in the header section of the page
3.
Confirm the pixel is in the right place by opening the page and look up the
code
4.
if the code is there you are done ! if not then you probably did something
wrong
Conversion Pixels
Ch7. Facebook Pixels
Page 31
—————————————————–Page 31—————————————————–
How to Create a Retargeting Pixel?
1.
Open the facebook ad account
2.
Click Audiences
3.
Click Create Audience
4.
Custom Audience
5.
Website Traffic
6.
Leave everything as is unless you
need anything changed
7.
Name is appropriately
8.
Create Audience
9.
Click on the audience you just created
10.
Click Actions
11.
Click View Pixel
12.
Copy the code provided
Retargeting Pixels
Ch7. Facebook Pixels
Page 32
How to install a Retargeting Pixel ?
1.
Locate your landing page
2.
Paste the code in the header
section of the page
3.
Confirm the pixel is in the right
place by opening the page and
look up the code
4.
if the code is there you are
done ! if not then you probably
did something wrong
—————————————————–Page 32—————————————————–
CHAPTER 8:
Introduction To Creating The Ads
Page 33
What is the goal of the ad ? leads, installs , traffic or likes ?
You need to ask yourself, what is the goal of me creating the ads ? what is considered
for me a successful campaign ? some people consider a successful campaign where
the sale made is more than the cost of the ad .i.e the ad has positive Return On
Investment (ROI) . While some people may think that a successful campaign is
getting excellent feedback from the ads . i.e lots of of comments, shares and clicks but
not necessarily sales (good for building a brand) .
To me a successful campaign is a fairly low CPC and converts well. It is said that one
email optin is worth 1$, honestly it depends on how well you can convert the list or
how good the offer is. So a conversion for an optin of less than 1$ is ideal ! while it may
start out as $2-$3 per optin, its good to keep a strict goal of $1.
—————————————————–Page 33—————————————————–
Now lets assume that your primary goal is to get sales from an affiliate offer and
a secondary goal of getting email optins. I would structure my ads in a way to get
to that primary goal of making the sales, and drive them to the secondary goal
(the squeeze page). When a user clicks on the ad it means they are intrigued and
may be prone to buying the product, and when they land on the squeeze page
they are faced with a fairly simple obstacle of just inputting their email to go
through, now the user has two options , one is to not optin and simply go back to
facebook because they are not that interested in the product to know more.
second option is the user is willing to input his/her email in order to know more,
this way you not only weed out the useless traffic but get their email too ! so you
can sell them similar products that may be of value to them. I will also be
speaking later into the book about conversion pixels to know what ads get you to
your secondary and/or primary goals.
What are the most important factors in an ad campaign ?
There are several factors that affect how your ad performs, below are the top 3
factors:
1.
Ad Image
2.
Ad Headline
3.
Targeting
Ad Goals
Ch7. Facebook Pixels
Page 34
—————————————————–Page 34—————————————————–
CHAPTER 9:
Researching Or Creating Images For Your Ads
Page 35
Now that you know that images are the most important factor in your ads success, you
need to spend some time finding or creating the best image possible, what
characteristics should you look for in an image ? if you are like me and can’t use
photoshop and don’t want to invest in a graphic designer for all your images. Then I
suggest you hop on google or buy some stock images.
Here is what you should be looking for:
1.
Wide Images: meaning the width of the image must be twice the height of it.
2.
Size must be at least : 800×400 pixels
3.
Bright colors
4.
Not more than 20% text in an image, anything more is not allowed
5.
High quality images
With a good design and good vibrant colors, it can help your CTR by a lot !
—————————————————–Page 35—————————————————–
CHAPTER 10:
Creating The Ad Copy Write With Qwaya
Page 36
Now that we know what we want the user to go and do, we can start creating ads
accordingly.
The steps I am about to show you are all assuming you have a facebook account setup
and funded and are using Qwaya to create your ads. If you have not already registered
with Qwaya, click this link for the Qwaya 14 day free trial (No Credit Card Needed).
—————————————————–Page 36—————————————————–
Ad Creation Process for Mobile App Installs:
1.
Click Create Ads
2.
Click Mobile App
3.
Choose Mobile App Installs
4.
Enter the itunes or Google Play Url for your app
5.
Choose a call to action ( I prefer Download )
6.
Choose the Facebook Page you own about the app
7.
Add a Catchy Headline to get them to notice your ad ( I usually add 2-3
headlines to test)
8.
Add a small and simple message about your app ( I usually add 2-3
messages to test)
9.
Add an image for the ad ( you should add at least 4 images )
10.
Now you have the option where you want the ad to be shown, I always
choose mobile news feed only.
11.
By default all mobile devices are chosen, but you should definitely change
it to match what you are promoting. For example you are promoting an
app for iphones then you should definitely choose apple products only .
Finally ALWAYS ALWAYS save the ad create and name it something appropriate
about what you created so you can use it again. You will definitely want to see
the ads again especially if they turn out to be successful. After you save, click
create to populate the ads.
Ad Copy For Mobile App Installs
Ch10. Creating The Ad Copy
Page 37
—————————————————–Page 37—————————————————–
Ad Creation Process for Page Likes:
1.
Click Create Ads
2.
Choose the page you want to promote
3.
Choose Page Like Ad
4.
Choose the landing tab you want users to go to when they click on the ad
5.
Add a title ( this does not show in newsfeed ads only in RHS ads)
6.
Add body text ( I usually add 4 – 5 texts to test from)
7.
Add images ( Add 4-10 images)
8.
Show on, this is the ad placement you want ( DNF,MNF, RHS) I usually
choose Desktop and mobile news feed
9.
Save Ads and name it appropriately
10.
Click create to populate ads
Ad Copy For Page Likes
Ch10. Creating The Ad Copy
Page 38
—————————————————–Page 38—————————————————–
Ad Creation Process for Web click ,Post Engagement and Conversion ads:
1.
Click Create ads
2.
Choose the page you own associated with what you are promoting
3.
Click Link ad
4.
Display Link : Add a link that will be shown in the ad, this is only for show
and not the link they will go to.
5.
Add Post Link : This is where you can add multiple links to split test,
assuming you have multiple landing pages to test with, if you have one
then just add one link
6.
Add Post Text: This where the ad will have most of its text and one of the
most important aspects of the ad ( Add 2-4 post texts to test)
7.
Add Link Headline : This is where the ads headline is shown, a catchy
headline is crucial for a successful ad ( Add 2-5 headlines to test)
8.
Add a Description : this is where you can add additional text, this area is
not shown in mobile or RHS . ( I usually only add one text)
9.
Add Images : The best part of the ad is the images , an image can make or
break your ad. Focus on bright color and high quality images ( Add 5-10
images)
10.
Show on: choose the ad placement you want ( I suggest MNF and DNF)
11.
Save and name the ad
12.
Create the ads
Now you have the ad copies created and are ready for your targeting!
Ad Copy For Web Clicks, Post Engage and Conversions
Ch10. Creating The Ad Copy
Page 39
—————————————————–Page 39—————————————————–
CHAPTER 11:
Choosing The Targeting Settings For Your Campaign
Page 40
Who exactly can you target with facebook ads ?
Facebook has divided the one billion users by the below criteria:
1.
Location
2.
Age
3.
Gender
4.
Interests
5.
Demographics
6.
Behaviours
7.
Connections
8.
Relationships
9.
Education
10.
Occupation
11.
Custom Audiences
Dont worry if this feels a bit overwhelming, I will guide you through each of these
interests so you can find the optimal targeting preferences.
—————————————————–Page 40—————————————————–
In this section you can target by 2 factors :
1)
Location
You can target by Country, State or even City, this means facebook will only show the
ads to people living in or are located in the place you specify.
2)
Language
You can target by the language the user speaks, this means facebook will only show the
ads to people speaking in the language you specify.
Example Targeting:
Lets assume you have a website selling italian books that focuses on life in the united
states, naturally the optimal audience would be people living in the united states that
speak italian.
By Location & Language
Ch11. Targeting Preferences
Page 41
So as you can see the location is set to USA and the language set to Italian, now the
ads will only show to Italian speaking users living in the united states.
—————————————————–Page 41—————————————————–
In this section you are able to target:
1)
Age
Age is one of the most important factors to creating a campaign. You can restrict the
ads to show only to an age segment you want. With Qwaya you are able to create
separate ad sets by different age groups for split testing.
2)
Gender
You can also restrict the ads to show only to one gender or both. You also have the
option of split testing the genders into different ad sets.
Example Targeting:
I have a website promoting Mens jackets, My ideal audience is men between the age of
18 and 65, since that is a big range I would want to split them up and see which age is
the best performing. Wait why not also promote it to women as gifts for their
husbands ? this is what split testing is used for!
By Age & Gender
Ch11. Targeting Preferences
Page 42
I have set the age from 18 to 65 years old, and decided to split them into 5 year
increments (18-23, 23-28…etc) , this means that it will show you the results for each 5
year increment, so you know which age increment is the best performing and scale !
—————————————————–Page 42—————————————————–
This the most crucial part of targeting. You have ALOT of interests to choose
from and this may be the most time consuming task if you don’t know what you
are looking for. There is one very helpful tool provided. You have 3 options when
you have chosen the interests:
1.
Any : meaning it will target anyone who has shown interest in any of the
interests chosen
2.
All : Meaning it will target anyone who is interested in ALL of the interests
chosen together, this feature is not available in the power editor.
3.
Split : meaning it will split the interests chosen into separate ad sets to be
split tested.
Qwaya also gives you suggestions on related interests you might need which
becomes very helpful !
Example Targeting:
I am promoting a Stock market Ebook, my ideal audience would be users who
have shown interest in stock market related pages or interests. Lets also assume
that I want to split test the interests to see which interest performs the best.
By Interests
Ch11. Targeting Preferences
Page 43
—————————————————–Page 43—————————————————–
Demographics: This gives you the option to focus on certain demographics suitable to
your targeting.
The following demographics can be targeted :
1.
Ethnicity (African American or Hispanic)
Example: Targeting Hispanic people for a Hispanic Cultural Center
2.
Family Status (Expectant parents or parents of children ages 3,4,12,19 years)
Example: Targeting expectant parents for selling baby products
3.
Generation (Baby boomers, Gen X or Millenials)
Example: Targeting Genx for PS1 merchandise.
4.
Home Ownership (Homeowner or Renting)
Example: Targeting renters for renters insurance offers.
5.
Home Type (Multi Family Home or Single Family)
Example: Targeting single family homes for lawn care products.
6.
Home value ( Value of $100,000 increments)
Example: Targeting higher value homes for high performance home security.
7.
Household Composition ( Child in home, working women, grandparents…etc)
Example: Targeting Grandparents in home for nursing home offers.
8.
Income ( Various income options to choose)
Example: Targeting low income users for short term loans.
9.
Industry ( Type of industry to target)
Example: Targeting Construction industry for construction safety helmet offers.
By Demographics
Ch11. Targeting Preferences
Page 44
—————————————————–Page 44—————————————————–
Life Event ( Anniversary soon, engaged,new job ….etc)
Example: Targeting an upcoming anniversary man for a diamond store as a gift
Moms ( working mom, stay at home mom …etc)
Example: Targeting stay at home moms for cleaning supplies offers
Net Worth ( net worth to target)
Example:Targeting high net worth individuals for high ticket luxury offers.
Office Type (Corporation, home office or small office)
Example: Targeting small offices for local store office supply offers.
Politics (political activity)
Example: Targeting Democrats for a democratic politician campaign
By Demographics
Ch11. Targeting Preferences
Page 45
—————————————————–Page 45—————————————————–
Behaviours : This gives you the option to focus on certain types of peoples behaviours
such as:
1.
Automotive : ( car buyers, owners of old cars, owners of certain car types..etc)
2.
Charitable Donation: (various types of charitable donations to choose from)
3.
Digital Activities: (gamers, Event Creators, Online spenders,…etc)
4.
Expats: ( Various of countries to choose from)
5.
Financial:(ability to target by insurance behaviour and investments and spending
methods)
6.
Mobile Device User: ( ability to target by certain mobile phones)
7.
Purchase Behaviour: ( Various purchase behaviors such as clothing, food,
household products…..etc)
8.
Residential Profiles: ( Likely to move, recently moved or recent homebuyer)
By Behaviour
Ch11. Targeting Preferences
Page 46
—————————————————–Page 46—————————————————–
Seasonal and Events: (Fall Football)
Example: Targeting football fans for football product offers.
Travel:( People who are either currently traveling or indenting to travel )
Example: Targeting people who are intending to travel for travel agency sites.
By Behaviour
Ch11. Targeting Preferences
Page 47
—————————————————–Page 47—————————————————–
In this section you have the option of targeting people who fall in one of these or all of
the following :
1)
Connected to:
You are able to target users who are connected to any page you own or are an admin of.
Example: lets assume you own a page about travel tips that has 10,000 likes, and you
want to promote a travel app to them, so you enter the page name and the ad will only
target the people who are connected to the page.
2)
Not Connected to:
This works opposite to the connected to section.
Example: If you want to get page likes for your page, so you target people who are NOT
already connected to your page.
3)
Friends of connections:
You are able to target friends of people who are connected to your page.
This is a very cost effective way of increasing the likes, since it will connect friends
together.
By Connections
Ch11. Targeting Preferences
Page 48
—————————————————–Page 48—————————————————–
You are able to target by relationship status the user has:
1)
Single
Example: Targeting single people for singles meet and greet events
2)
In a Relationship
Example: Targeting People in relationships for couple offers or products
3)
Married
Example: Targeting married people for housing and loan offers
4)
Engaged
Example: Targeting engaged people for wedding and honeymoon offers
5)
Seperated
Example: Targeting separated couples for couples counseling offers or books.
6)
Divorced
Example: Targeting divorced couples for divorce lawyer offers
You are also able to target by what gender they are interested in:
1)
Men
2)
Women
3)
Men and Women
By Relationships
Ch11. Targeting Preferences
Page 49
—————————————————–Page 49—————————————————–
In this section you have the option of targeting by:
1)
Education Level
Target by education level such as currently in highschool, currently in college or a
college graduate.
Example: You are promoting high school class tutoring, so you target people who are
currently in high school.
2)
School Attended
Target by what school they are affiliated with.
Example: You are promoting springfield falcon high jerseys, so you target springfield
high school, you will be targeting anyone who is affiliated with springfield high school,
not just students.
3)
Field of Study
Target by what field of study they are affiliated with.
Example: you are promoting geology tools or books , so your ideal audience would be
geologists or a related study.
By Education
Ch11. Targeting Preferences
Page 50
—————————————————–Page 50—————————————————–
You also have the option of targeting by workplace or occupation:
1)
Workplaces
You can target by exactly where they work.
Example : You are promoting an ebook on Ford car salesman techniques, so the ideal
targeting would be to target people who are working in Ford dealerships.
2)
Occupations
You can target by what occupation is listed on their facebook profile.
Example: You are promoting car salesman techniques, so the ideal targeting would be
targeting car salesman occupations.
Workplace is more directed towards specific stores and occupations while occupations
are focused on a general.
By Occupation
Ch11. Targeting Preferences
Page 51
—————————————————–Page 51—————————————————–
Custom Audiences are audiences that you have created by a couple of ways, I will not
talk much about custom audiences since this requires that you have an already big list
of subscribers that you can add to the audience, anything less than 20,000
subscribers would be a waste since the ads would run very slow.
Custom Audiences can also be created by making a retargeting pixel to retarget
people who have already visited your site. Facebook stores them in a special audience
for you so you can retarget later on.
Qwaya allows you to exclude people on your list so you dont have to show the same
ads to people who have already converted and bother them.
Custom Audience
Ch11. Targeting Preferences
Page 52
—————————————————–Page 52—————————————————–
Choosing The Targeting Settings For Your Campaign
Page 53
Now that you understand what each one is, you can choose confidently.
The targeting instructions below are the same for ALL campaign types:
1.
Click Set Targeting
2.
Click + New Targeting
3.
Choose Locations
4.
Choose Age
5.
Choose Gender
6.
Choose Interests
7.
Choose Demographics
8.
Choose Behaviours
9.
Choose Connections
10.
Choose Relationships
11.
Choose Education
12.
Choose Occupation
13.
Custom Audiences
Once you have completed choosing your targeting preferences, click Save and name it
appropriately. then click use to populate the targeting requests.
Now you have completed the targeting for the ads, you are almost done! all you need
to do is generate the campaign !
Ch11. Targeting Preferences
—————————————————–Page 53—————————————————–
CHAPTER 12:
Bid Options & Publishing The Campaign
Page 54
—————————————————–Page 54—————————————————–
Publishing the Campaign Steps:
1.
Click publish ads
2.
Click +Generate Ads
3.
Campaign Name : Name it something appropriate
4.
Folder: you have the option of saving your ad copies and targeting into a
folder for later use
5.
Ad set Prefix: if you need to differentiate the ad sets then add a prefix to it
6.
Start time : choose a start time for the ads to start
7.
End time: Choose an end time for the campaign
8.
Ad set Budget : you have the option of choosing a daily or lifetime budget
for the ad sets, the amount you enter is multiplied by the amount of
targeting sets you created, so if you put in $2 and have 10 targeting then
you will pay $20 per day in total for the campaign.
9.
Bid Option: This is something you should really focus on as it can get tricky,
next page explains each bidding option for you.
Publishing The Campaign
Ch12. Bid Options and Publishing
Page 55
—————————————————–Page 55—————————————————–
Bid Option Types:
1.
(Highly Suggested) CPC : this will tell facebook you want to measure by
amount of web clicks, the bidding should always be Maximum, if you
choose Min or median then the ads may not run. Note: even if you choose
max it does not mean you will be paying max, this just tells facebook not to
spend anything more than this amount, if your ads are good then you
should be getting a much lower CPC result.
2.
CPM: this will tell facebook you want to pay per one thousand impressions
again always choose Max to get the best results.
3.
Optimized CPM : You have the option of bidding by actions, clicks, daily
unique reach or social impressions , I usually choose clicks and make a bid
of 1$ to get the best results, anything less is not optimal.
4.
Optimized CPM (pixel) : This is for a campaign who has a pixel installed and
verified, choose the pixel needed then add a bid that is viable for you,
anything too low will not allow the ads to work.
5.
CPA : This is for campaigns that want either Page likes, Offer Claims,
Offsite Links or App Installs. anything other than the mentioned is not
recommended.
Bidding Options
Ch12. Bid Options and Publishing
Page 56
—————————————————–Page 56—————————————————–
So now you chose your bid option, and are ready to roll ! But wait there is one last step.
You forgot the tracking ! its the thing that will tell you if your ad is doing a good job or
not.
Click Tracking Setting: You have the option of choosing from 3 things:
1.
Google analytics tracking: this will add tags to your url so that you can see in
analytics what the users are doing in your site and where they are going ! Highly
recommended.
Facebook Pixel Tracking: This is where you tell facebook what pixel to look for so it
can be recorded in your ad, make sure you choose the correct pixel or it will not
show you what ad resulted in the sale.
Custom Tracking: I have never tried and dont suggest it unless you know what
you are doing.
2.
3.
You are done !! Click Generate ads ! then once all ads are generated click publish ads !
Setting Up Your Tracking
Ch12. Bid Options and Publishing
Page 57
—————————————————–Page 57—————————————————–
Enjoyed The Book ?
We are in the process of making a sequel to this Ebook, about how to
Optimize your facebook campaign and generate even more conversions !
Click to subscribe and be notified when the new book comes out !
Share this Ebook with everyone you love !
—————————————————–Page 58—————————————————–
If you need help, we offer a
One on One Coaching
service ! Send me an email
to find available times!
Need Help With
Your Campaigns ?
Samy@Fubsz.com
—————————————————–Page 59—————————————————–

Facebook Advertising Marketing Power Pack

Facebook Advertising Marketing Power Pack

Promotion Sequence

No. of steps: 4 (including post-webinar playback link)

 

 

Part 1

Subject: You Are Invited: 9 Reasons to Advertise on Facebook [Webinar]

 

{YourName / YourCompanyName} invites you to attend …

FREE WEBINAR:
9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)

Join us for a FREE Webinar on {INSERT DATE, TIME AND TIME ZONE}!

 

Click here to register for this webinar

 

Join us for an educational webinar on Facebook’s advertising platform!

“Do Facebook ads work?”

Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.

 

Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)

 

In this free webinar we will discuss:

 

  • Mind-blowing statistics that will convince the most stubborn Facebook naysayers
  • Field-tested ways to optimize your campaigns and lower your cost per click
  • Key metrics to watch, common pitfalls to avoid, and best practices to follow

“I don’t have much to spend on advertising.”

Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.

 

What’s more, with the information we’re going to give you in this webinar, you’re going to be able to hit the ground running—instead of learning with real money on the line.

 

It’s time to get off the sidelines and start using social media in the SMARTEST way possible. That means running Facebook ads! We can help, but first you’ve got to take action and attend this educational webinar!

 

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Part 2

Subject: [Upcoming Webinar] Facebook Advertising

 

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Join us for a free webinar on {INSERT DATE, TIME AND TIME ZONE}:

 

9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)

 

Are you taking full advantage of Facebook’s laser-targeted ad platform to market your business?

 

If not, don’t worry. You’re certainly not alone. But it’s time to get off the sidelines. NOW is the time to get involved.

 

Why now? Because you’re in an excellent position to benefit from the knowledge that all of early adopters (ourselves included) have accumulated!

 

My team and I have spent countless hours studying what works on Facebook, and we’d like to share our insights so you can see just how powerful this ad platform can be.

 

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You’ll learn:

 

  • How Facebook’s ad platform is unique
  • Bidding basics
  • Tips for creating powerful ads
  • Key metrics to watch
  • Common pitfalls to avoid

 

AND MUCH MORE!

 

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Part 3

Subject: Last chance to sign up for today’s webinar on Facebook marketing

 

Last chance to join us for today’s webinar!

 

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Join us today at {INSERT DATE, TIME AND TIME ZONE}!

 

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Can Facebook ads really help you grow your business?

 

Short answer: you bet.

 

Slightly more complicated answer: yes, but like any tool, it depends on how well you use it!

 

Social media is one of the most exciting—and disruptive—changes we’ve seen in a generation, and Facebook, in particular, is at the forefront of this revolution. Now, with a humongous user base and an even larger pool of customer intel, Facebook is poised to revolutionize the advertising world as well.

 

Get registered for our upcoming webinar and learn how you can use this incredibly large and dynamic network (900 million and counting) to fuel new business activity!

 

We’ll discuss:

 

  • Why Facebook ads are unique (and uniquely effective)
  • Targeting the right customers
  • Choosing the right imagery for your ad
  • Refining your headline and ad copy
  • Bidding and budgeting strategies
  • Managing traffic from your ad
  • Key campaign metrics to watch

 

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Part 4

Subject: Missed our webinar? Watch it now.

 

We had a fantastic webinar yesterday. Thanks to everyone who joined!

 

If you missed it, the webinar recording now available!

 

Watch it now: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)

 

Here’s what was covered:

 

  • Why Facebook ads are unique (and uniquely effective)
  • Targeting the right customers
  • Choosing the right imagery for your ad
  • Refining your headline and ad copy
  • Bidding and budgeting strategies
  • Managing traffic from your ad
  • Key campaign metrics to watch
  • AND MUCH MORE!

 

{INSERT LINK TO WEBINAR RECORDING}

 

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