Outsourcing All Stars

How to Avoid Stupid Mistakes when Hiring
Outsourcers
1. Never pay for the entire large job before doing a small test job. If
you are using Fiverr and it costs 5 gigs, split it into 5 separate smaller
jobs. No outsourcer has ever had a problem with this.
If the job is small, just ask for a sample after they complete a portion
of the work. This applies to task oriented work such as data entry.
Example: if you need 5 articles, order 1 to make sure it is of good
quality. On Fiverr, I usually only pay for 1 gig at a time. After I
develop good rapport and I know their work rocks, I no longer worry
about this.
MVP TIP
Regardless of the positive reviews and recommendations, you
can still have a bad experience. So, please always do your due
diligence by reading the last 5-10 reviews and looking at
samples of their work.
2. Never trust that the job will be done on time without getting
progress updates daily. If it is a big job, have them send the
completed work everyday. I made this mistake once and got screwed.
After two weeks, I asked for the work and she told me that she never
started. This outsourcer was highly recommended and had great
reviews. This does not always matter.
3. Never assume that everyone understands what you mean. Break it
down like you are explaining it to someone that has never done the
job before and is 5 years old. I don’t mean to be condescending. Just
be as clear as possible and explain each step.
Always give an example and explain it and then summarize it again at
the end. Have them send you part of the work after one section is
done to be sure you are on the same page.
4. Be patient with your outsourcers. Don’t just assume they are poor
because the job was not up to your standards. Give them a chance to
redo it.
One of my favorite outsourcers had some trouble at first, but is now
my go to person. It was my fault that I didn’t explain it well enough.
Also, remember that there is often a language barrier.
5. Don’t assume that you have to get your outsourcers from one
country. Some people seem to think that the best outsourcers at the
best prices are always from the Philippines.
There are definitely some great outsourcers there, but there are many
other countries that have great outsourcers as well. Just keep an
open mind.
MVP TIP
6. Always read at least 5-10 of the most recent reviews to
make sure this outsourcer is still producing quality work. Even
if you buddy recommends them, still make sure you check the
most recent reviews. One negative review is not a big deal.
Any outsourcer’s work can slip at any time, so never rely
solely on their past performance or referrals.
Have you ever had a worker go bad? I certainly have. My old plumber
was great. But, he screwed up the last 2 jobs he did. So, I found a
new plumber that is awesome. This is why you should always read the
last 5-10 reviews just to be sure.
7. Train them-This is time consuming and frustrating. But, if you make
the effort, you will often have a go to person that loves to work for
you and will put your work first.
8. Don’t be cheap or try to squeeze every cent and minute out of your
outsourcers. Some people might disagree with me, However, I used to
worry about how long things would take my VAs for a particular task.
Now, I really don’t care.
Example: I had a college girl proofread some things for me. I paid her
one gig which was suppose to be for 3 hours. She was fine doing the
required work for one gig. But, I am not sure how long it took. Even if
she did it in half the time, I don’t care. It was still well worth the $5.
She did a great job with a quick turn time and I am happy. Therefore,
I never even asked about the time. Basically, I have been paying a
little more and throwing my steady workers some easy jobs from time
to time.
Example: if I need a graphic edited, I used to wait until I needed a
handful of easy edits. Now, I often just pay the $5 to give them the
easy job.
9. Give good workers a tip-they will love you and really appreciate it.
It is good to reward workers that knock it out of the park once and
while. They will pay you back for sure.
10. Be Nice! This is a common sense and a funny one. It reminds me
of what Seinfeld said to George “You be Nice”. This is very easy to
overlook. We all do it.
Just make sure you are polite and appreciative. Always thank your
workers, leave a good review if you liked their work, and mention that
they did a good job. This will build good rapport, and they will
remember you for future jobs. If they really hit it out of the park,
leave a tip.
It is essential to build a good team of outsourcers that you can
depend on to complete your jobs. This is easy to do over a little time.
Always have a back up in case they get sick or swamped with jobs.
In this guide, I mostly mentioned Fiverr since they are favorite place
for outsourcers. However, don’t forget about the 3 other sources for
great outsourcers (elance, Odesk, Warrior Forum).
Thank you so much for purchasing my WSO!
If you need anything, please feel free to contact me.
Niles Miller
nilesmarketing@gmail.com

WSO Monster

WSO Monster
LEGAL NOTICE
The Publisher has strived to be as accurate and complete
as possible in the creation of this report, notwithstanding the fact that
he does not warrant or represent at any time that the contents within
are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information
provided in this publication, the Publisher assumes no responsibility
for errors, omissions, or contrary interpretation of the subject matter
herein. Any perceived slights of specific persons, peoples, or
organizations are unintentional.
In practical advice books, like anything else in life, there
are no guarantees of income made. Readers are cautioned to reply on
their own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal,
business, accounting or financial advice. All readers are advised to
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Copyright information contained in this report may not be
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Any violator will be subject to the maximum fine and
penalty imposed by law. Purchasers of this product are granted a
license to use the information
contained herein for their own personal use only. Any violators will be
pursued and punished to the fullest extent of the law.
About Me
Hey, it’s Naidy!
Congratulations and thank you for purchasing WSO Monster and I
guarantee you won’t be disappointed in what I have in store for you.
I really appreciate you putting your trust in me and I’ll try my best to
reward you for investing your time and money in this course.
If you haven’t heard of my boring story… My name is Naidy Phoon,
I’m a full-time Internet marketer from Malaysia.
I dropped out of college at the age of 19 and have been doing Internet
marketing ever since.
IM has allowed many people to escape the rat race, but I was able to
avoid it altogether.
Never had a job in my life, and I intend to keep it that way.
I specialize in product creation and affiliate marketing. Throughout
my IM journey I’ve made mistakes, I’ve learned from the best, and I
love helping other people achieving their goals.
In this guide, I’ll show you how I made $3372.62 in just 5 days with
one WSO. The WSO was awarded WSO Of The Day as well.
You’re going to love this because this system is very easy to follow and
repeat.
Congratulations
By purchasing this guide you’ve put yourself ahead of 99% of people
trying to make money online.
I’m not just saying that because it’s my guide, I say it because it’s true.
Some might argue that this is an arbitrary figure but I stand firm at
99% or more.
Let me explain.
For most people, the thought of creating their own products never
cross their minds. They have a ton of objections, I did too – before I
overcame them.
That’s why 95% of people will only be affiliates. They never create
their own products. It’s like how 95% of people will only be
employees, the thought of starting their own business never crosses
their minds.
So by even having the intention of creating your own product, you
belong in the 5% of people trying to make money online.
And most people who create products don’t know how to sell them.
They don’t know how to choose a hot topic, how to recruit affiliates,
how to create sales letters,etc.. So they do it half-heartedly, and fail.
But we’re different. We follow proven systems because we know that
systems don’t fail – people do. WSO Monster is a step-by-step
blueprint that will allow you to create and launch your very first WSO.
So that effectively puts you ahead of 99% of the crowd.
I really want you to take a slowly and steadily, especially if it’s your
first attempt at creating a WSO. I’ve laid out everything for you in a
step-by-step manner, so you just have to follow the steps accordingly.
Focus at the tasks at hand, ex. When you’re at chapter one, don’t
think about launching your product just yet – focus on the step that
you’re in. There’s no need to worry – I’ve left nothing out.
Having said that, I’ve created the guide in a way that caters to people
of all experience levels so you should proceed at your own pace – if
you’ve performed some of the steps already or you already know what
it’s all about, just give it a quick glimpse and proceed.
Anyone Can Do This
You’ve picked up this guide, so I assume you’ve already swept aside
any objections you may have had about creating your own products.
But I really want to dial this in.
You can do this.
If you had asked me a couple of months ago whether I would create
my own products, I would have called you crazy. I didn’t even know
what a niche was!
Most people never create their products.
They think that they can’t create their own products because :
l They’re not experts
l They don’t have skills or knowledge
l They don’t think that anyone would listen to them
l They think there’s too much competition
See, it’s natural for people to have objections or self-limiting beliefs.
But once we break through them, we can achieve anything.
Look – let’s not kid ourselves.
The only reason you bought this guide is to make a monetary return,
so I’m not going to sugar-coat anything. I’ll tell you exactly what you
need to do to make money.
Ready?
Let’s get started.
I shan’t insult your intelligence by giving an introduction to the WSO
section or the Warrior Forum because by now you probably already
know about them and the power of WSOs.
But I’ll say this. The WSO section can be life-altering. It has
kick-started many,many million-dollar businesses. So if that’s your
intention (to use the WSO section as a stepping-stone to bigger
things) then you’re going to love this guide.
If you intend to have the WSO section as your long-term platform for
launching products and really make it big, that’s great too!
Regardless of what your goals are, this guide will show you how to
obtain maximum profits and/or sales using the WSO section of the
Warrior Forum.
Step 1 : Choosing Your Topic
Identifying Hot Topics (or niches in the IM market)
Choose a hot topic, and selling your WSO will be as easy as rowing
downstream.
People will always want the newest and the freshest stuff.
There’s a sense of “cool-ness” associated with having the latest and
hottest products.
New implies relevance and relevance implies effectiveness.
The expiry periods of goods are diminishing day by day – especially
digital products.
This is due to perceived obsolescence – when a customer is convinced,
that he/she needs an updated product, even though his/her existing
product is working well.
That’s why every time a new version of the Iphone is released, people
swarm to the stores to buy it.
We can turn this into our favor with relaunches, but let’s not get
ahead of ourselves.
The way that I identify hot topics is to take a look at current
top-sellers on WarriorPlus and JVZOO. These are two of the most
popular platforms that vendors in the Internet marketing space use.
The top-sellers list for WarriorPlus can be seen immediately when
you go to http://warriorplus.com
Take a look at the products and translate them into their respective
topics. I like to look at the last 30-days top sellers as it’s more
accurate.
From the list above we can see that video marketing and email
marketing are recurring themes in the top-sellers list. And I can tell
you that at the time of writing these are indeed incredibly hot topics.
* Quick Tip : Email Marketing WSOs tend to do well because
it’s a hot topic, and affiliates who promote tend to have big
lists by virtue of them specializing in email marketing.
Here’s how to access the top-sellers list in JVZOO :
Go to http://jvzoo.com > Marketplace > Top Sellers
Once again, take a look at the products and translate them into their
respective niches/topics.
We can see some similarities between this list and the one over at
WarriorPlus. And the recurring topics are indeed incredibly hot topics
at time of writing. So it’s fair to say that the top-sellers list is quite an
accurate reflection of current hot topics.
** Quick Tip : There’s another type of offer that is popular
on the WSO section – which are “quick-cash” offers.
Your Task Now : Identify At Least 5 Hot Topics
Choosing The Right Topic For You
Now it’s time to choose the topic that is right for you. See how I
identified the hot topics before choosing the one that is right for you?
“Chase the green, then the dream”.
Just because you and I like something doesn’t mean that it’ll be
profitable – and again, my priority for you with this guide is maximum
monetary return on investment, so I’m telling you as it is.
Anyways… Here are some criteria that you should take into
consideration when picking the right topic for you.
l Have you achieved results of any kind
Now this is not a must, but it would help greatly if you could prove
that you’ve acheived results of any kind in the topic.
Ex. Money, traffic, list, knowledge, lessons learned, happiness,etc..
In the WSO section, proof of results is paramount. People will ask.
Obviously money results are the best but if you don’t have any, others
are okay too.
l Do you have any skills/knowledge/experience
Again, this is not a must, but it would really help.
Being knowledgeable and/or skillful in an area really opens many
doors for you as you’ll be able to answer questions better and it allows
you to create many kinds of WSOs.
Now, on the sales page of WSO Monster, I did promise that you could
do this without any skills or knowledge, so if you don’t meet the two
criteria above, this one is a must.
l Are you passionate about the topic/willling to research
If you’re passionate about a particular topic or are willing to do your
research, then creating your product will be a breeze.
Content creation can get mundane at times but not if you’re
passionate or interested in the topic.
This ensures that you’ll follow through because it’s much easier to
stick to something when you find it interesting.
It’s best if you meet all three criteria above, but if you don’t have any
results nor do you have any skills/knowledge/experience, the third
criteria will suffice – though it does limit your WSO-type options.
Your task now is to choose one of the hot topics that meet as many of
the criteria above.
Step 2 : Your Big Promise and Product Name
Nobody wants products. They want the things associated with the
acquisition of the product.
Certainty. Happiness. Instant gratification. Clarity. ROI.
Status. Third-party approval. Freedom. etc…
People will always be asking the question : “what’s in it for me”
(WIIFM) when contemplating whether or not to go ahead with a
purchase.
Hence, we want to sell and create our product in a way that revolves
around a big promise.
Our big promise should be specific and unique.
It’s important to be specific because specific imply accuracy which
implies truth.
It’s important to be unique because everyone out there is promising
the exact same things!
And what happens when everyone promises the same things? The
marketplace gets more sophisticated and immune to the same old
promises!
You need a unique selling proposition to differentiate yourself from
the crowd.
You don’t need something ground-breaking or genius. Your USP may
not be derived from a unique attribute of your product. It may just be
a unique take on promises that haven’t been made by your
competitors or promises that weren’t emphasized.
Remember in the previous chapter we talked about different types of
results and our topic? Here’s how we’re going to use those elements
in formulating our big promise.
The formula for doing this is :
This product will allow people to :
“ Get results (same one as you got) using your unique hot
topic product within time period without your prospects’
main objections”
Here’s the big promise for WSO Monster :
This product will allow people to :
Copy my $3372.62 in 5 days formula and create their own WSO using
my simple yet powerful WSO creation and launching formula without
any skills, knowledge or experience.
The results promised should be congruent with the results that you
got because your big,central promise will be used to :
Craft your sales copy
Tell other people about your product
Create your product content
And much more..
If you don’t have any results or topic ideas (refer to previous chapter),
here’s a really cool way to get topic ideas.
Take a look at the sales page of the popular products.
Scroll down until you reach the bullet points. From there,
some of the individual bullet points can be product
topics by themselves!
Product Name
There are many ways to come up with names for your WSO. This is
something I admittedly don’t pay much attention to – but I do pretty
well, so I wouldn’t say that it’s something that makes or breaks your
business – but it’s still something to keep in mind.
Here are two formulas that I use :
“Adjective + result-oriented/product-relevant noun”
Ex. Super Easy Profits, Ultimate Traffic Explosion, Simple List
Building
OR
“ Adjective (optional) + Your topic + special/power word”
Ex. WSO Monster (this is a good one 😀 ) , CPA Cash Demon (mine
too) , Ultimate Product Creation Blueprint, Google Sniper, Traffic
Ignition, etc.. These are all real product names by the way.
Again, I don’t want you to get bogged down by this because it’s really
easy to do – that’s why I don’t go into much detail.
Just get it done and over with. You can survey your friends or family
(or list) by giving them a couple of product name options and asking
them which is the best one.
Or you could post in the Warrior Forum and ask for Warriors’
opinions.
Your task for now is to come up with your big promise and product
name.
Step 3 : Choosing Your Product Type And Format
As you might already know there are many types of WSOs. Let’s take
a look at them and we’ll see which one is ideal for you.
Service WSOs
If you have a particular skill that is in demand in a hot niche, ex.
Video marketing such as creating graphical sales video, you could
make a lot of money selling your services.
Below are examples of service WSOs :
Product Creation – Ebook Writing
SEO – Link Building
This type of WSO is ideal for those who possess a particular skill set
such as writing, recording, etc.. but I don’t recommend doing this
because it’s almost impossible to get WSO of The Day with these
WSOs – unless you’re really strapped for cash and/or want to do this
full-time and/or already have a proven track record in the subject
matter.
“How To” WSOs
These can be tutorials of using certain tools or guides that lead to a
specific outcome.
This is a guide by Trevor Dumbledore which shows people how to
move their squidoo lenses to their own domain name.
These “how to” WSO doesn’t require you to have achieved any results
of any kind – you just have to be willing to research and learn how to
transfer your squidoo lens to your own domain name and you’ve got a
product!
Here’s another one :

This WSO by Reed Floren shows you how to build your very own
list.
Obviously for this WSO you’d need some results as proof that you
actually know your stuff – because you’re promising a specific
outcome and people will ask for proof especially since it’s a hot topic.
“how to make xx $$ in xx days” type products require you to have
some proof of results too.
But here’s something cool – instead of a “how to build your first list”
guide, you can create a “how-to” guide on using the Getresponse
autoresponder and like the first 2 examples, you just have to be
willing to research!
The other type of “how-to” WSOs are those that promise a specific
outcome.
These sellers don’t name their WSOs “how to xx” but the concept is
the same.
Take WSO Monster for example, the promise is for you to create your
first WSO without any experience, skills or knowledge.
Another example of this is “copy this” by Bill Hugall.
It shows you simple tricks that you can use to boost your conversions
and ultimately make more money.
There are literally thousands of “how-to” guides that you can create
regardless of skills, experience, or knowledge.
“Resource” Type WSOs
These are “lists” WSOs – here are some examples.
This is a WSO by Matthew Olson which is a list of high-ticket affiliate
programs which pay up to $500 per sale.
As you can see there’s no need for any kind of income proof of claims
because it simply solves a need that many people have – people are
constantly looking for high-ticket affiliate programs because they’re
tired of being paid peanuts as an affiliate.
This is another by David Mcalorum which is a list of paid traffic
sources.
And here’s one that I did with Coach Comeback which shows you 14
little-known sites you can use to generate niche ideas.
Once again, these WSOs don’t require you to have any prior skills or
knowledge, you just have to be willing to research!
And people wouldn’t care if you didn’t have skills or knowledge,
because these WSOs solve a need. It’s something that they would
either outsource or research themselves.
Interview WSOs
Interview WSOs are great because you get paid to learn stuff!
Nobody can have too much authority. You’ll find that many experts in
their field are more than happy to be interviewed.
Here’s one that I did with Alessandro Zamboni. I was creating a
product called Fiverr Cash Ninja and I wanted to interview an expert
on Fiverr so I approached him and we did it.
Case Study WSO
A case study WSO is a documented account of you doing something
and achieving certain results.
Again, there are many forms of results such as money, traffic,
followers, subscribers, happiness, etc..
There are many other types of WSOs out there like selling PLR rights
to products, etc.. But those are more advanced and I’ve never done
those so I’ll stick to what I know best and I can tell you that the above
WSOs are very lucrative and you should start off with those first.
WSO Formats
The types of product (digtal) formats include :
Video
Audio
Ebook/PDF
It really depends on which ones you’re comfortable with. I
recommend having all three because you can sell one as your main
product and sell the others as an upsell (more on upsells later) or
offer it as a bonus.
Reason being different people prefer different formats. I used to
perfer videos – but now I prefer PDF because it saves me a lot of time.
Videos and audios typically have a higher perceived value than ebooks
because it seems like there’s more work involved.
There’s also software but I’d stay away from that for your first launch.
I will talk about the technical side of creating these products later, but
for now just decide on your product format.
Your Task For Now Is To Choose Your WSO Type And Format
Step 4 : Your Sales Funnel
A sales funnel is the sales process from initial contact to the final sale.
A typical sales funnel looks like this :
Suspect > Prospect > Lead (not applicable in this case) >
Customer > Repeat Customer
Someone is browsing on the WSO section and lands on our WSO
thread (suspect) > He/she reads our sales copy and is contemplating
whether or not to purchase (prospect) > He/she purcahses (customer)
Now there are two ways that customer becomes a repeat customer.
l Immediate repeat sale
This sale is generated via an offer right after they purchase.
These are one-time offers (OTO) that are presented when people
access their purchase via your chosen platform.
Upsells
Upsells are higher priced offers that are congruent with the main
product. An upsell should complement the main product, but should
not be essential.
Downsells
If they say no to the upsell(s), customers may be presented with a
downsell, which is a lower-priced, downgraded version of the product.
Then,from there there can be more upsells and downsells.
l Backend sale
A sale generated via follow-ups either via email, direct mail or phone
calls.
This is why you often hear the mantra “the money is in the list”.
Having a list of buyers is the closest thing you can have to autopilot
income,push-button profits,passive income or whatever catch phrases
people come up with nowadays.
Having a list of leads and buyers allows you to build a relationship
with them before selling them much higher priced items.
For the purposes of this guide, we’ll be talking about generating
immediate repeat sales.
Upsell Ideas
Your upsell should be as congruent as pssible to your main product.
For example, McDonalds sells burgers as their front end product, and
upsells the drinks and fries.
Here are some upsell ideas :
-Accelerators
These are things that speed up the results of your customers and
saves them time.
Examples of these are cheatsheets, done-for-you services, homework
sheets, etc..
-Automators
Things that automate the methods taught in your main product or
methods that are typically used in your niche.
Examples of these are plugins, software, etc..
– Premium/Upgraded Version of Main Product
You can simply offer a better, more advanced, more detailed version
of your main product.
For example if your main product consists of 10 sites that people
could use to get free content, your upsell could be a product that
consists of 20 sites.
These are the “deluxes” , “premiums”, “pros”.
Again, the upsell is complementary, not essential to the main product.
They don’t need the extra 10 sites, they may want it though.
– Different Formats of Main Product
Remember the section on different product formats? Like I said you
could sell one as the front end product and offer the others as an
upsell. (or bonus if you want)
– Coaching/Consulting
Pretty self-explanatory here. You can charge premium prices if you
have authority in the niche and/or are willing to devote more
personal attention.
The coaching or consulting can be in the form of email, Skype calls,
phone calls, etc..
These upsells are not mutually exclusive. You can package a couple of
the above elements as a single package and sell them as one offer or
sell them as different offers.
For example you could sell coaching and the different formats as a
single package.
Downsell
This is the easy part, really.
The downsell is typically a discounted, downgraded version of the
upsell.
So there can be less elements than the upsell ex. If your upsell is
coaching and the different formats your downsell could just be the
different formats.
You always want to take away something to justify the lower price –
don’t offer a discounted package just to make the sale. It may sound
like you’re sweetening the deal, but you lose their trust because you
were just about to charge them a much higher price for the exact same
stuff that you’re now offering them at a lower price – so what’s the real
value of your offer?
I’m talking about immediate discounts here, you could always sell
them a discounted package in the backend without taking anything
away.
Pricing
Here’s the typical price range for WSOs (paid) :
Ebooks : $7-$27
Video courses : $7-$37
Software: $17 -$97
Coaching/consulting : $97-$997
When you’re just starting out you may not have the atuhority to sell
$17 ebooks with ease, so I’d price it ion the end low end, like $7, $5,
or even $1.
Now this may sound like you’re leaving money on the table, but
actually you’ll end up making more money because you get more
people into your sales funnel, and you get more total buyers which
you can profit from over and over again.
I know it can be heart-wrenching pricing your the product that you
worked so hard on so low, but you’ll be creating a name for yourself as
someone who overdelivers in a massive way and this will do you a lot
of good in the future.
Now, here’s how to build your funnel.
First, we’ll list the assets and product components that we currently
have at our disposal and those that we plan to create.
For examle..
Time
Ebook
Homework sheet
Cheatsheet software
Plugin
Video version of product
Audio version of product
Etc..
And now we’ll take those components and place them into the funnel.
For example..
Front End > Upsell > Downsell > Upsell
Main Ebook ($7) > Other formats + Software ($37) >
Software ($17) > Coaching ($197)
Front End > Upsell
Main Ebook ($7) > Coaching ($197)
Front End > Upsell > Downsell
Main Ebook ($7) > Other formats + software ($37)>
Software ($17)
Regarding how deep the funnel should be, it’s really up to you.
It depends on how comfortable your are and how willing you are to
create those components.
Your task for now is to create your sales funnel and finalize your
pricing.
Step 5 : Finalizing And Outlining
The previous 4 chapters were pretty conceptual – in this chapter we’re
going to get into the nitty-gritty stuff and actually get something on
the plate!
We’re going to finalize each of the components in the funnel.
We’re going to answer some core questions for each and every
components. This will allow us to create our product content and our
sales copy.
What is it called?
What does it do?
How does it do it?
How will this help the buyer?
***These questions must revolve around your big promise. (see
previous chapter)***
Let’s take this product, WSO Monster as an example. Here’s the big
promise:
Copy my $3372.62 in 5 days formula and create their own
WSO using my simple yet powerful WSO creation and
launching formula without any skills, knowledge or
experience.
And here are the answers to the questions :
What is it called?
WSO Monster
What does it do?
Gives the buyer a clear picture and a complete understanding of the
entire WSO creation and launching process.
How does it do it?
The entire process is broken down into bite-sized steps and each step
is explained in a detailed fashion.
What’s in it for the buyer?
This will allow the buyer to create and launch their first WSO, and
more importantly acquire the knowledge to repeat the process over
and over again for short-term and long-term income.
Do this for other components and proceed.
Refund Policy
Regarding your refund policy/guarantee, it’s really up to you. It’s your
product. Common marketing sense dictates that the bolder the refund
policy, the better the conversion rate. But it all comes down to testing.
Having said that, I usually go with the 60-day no question asked
money back guarantee.
After answering those fundamental questions, it’s time to outline your
product.
Outlining
If you’re doing a “how-to” type product, outline the chapters.
If you’re doing an “interview” WSO, outline the questions.
If you’re doing a “case-study”, outline the steps that you’ll take.
You get the idea.
Now… AGAIN – Always make sure they’re congruent with your big
promise.
If your case study is about how you drove 3000 visitors to your site
and made $1000 with Craigslist, don’t go talking about Facebook all
of a sudden
Don’t talk about creating WSOs, don’t talk about Youtube.
Also don’t talk too much about the history of Craigslist because it’s
not relevant to the big promise, i.e. Driving traffic and making money.
If you don’t know enough about the topic to create an outline, you can
buy other relevant products and see the topics that often occur and
outline your product accordingly.
Also, here’s a super cool way that you can use to find thousands of
PDF files that you can use to bounce ideas off.
Remember, don’t plagiarize. The ramifications could be severe. It’s
okay to extract some key elements, but don’t copy word for word.
First, go to google.com.
Then, in the search bar, key in this search term :
Your Sub-Niche/Niche filetype:pdf
So if your sub-niche was weight loss for women, you would key in
weight loss for women filetype:pdf
You’ll see a ton of PDF files that you can download and get ideas and
content from.
Your task for now is to finalize your product components ,refund
policy and outline your product.
Step 6 : Your Sales Page
This is, in my opinion the most important step. Your sales page is
your automated salesman that works 24/7. Send traffic to it and it’ll
sell the heck out of your product for you.
Why is it important to have a good sales page? (Good=high
converting)
Let’s take a look at some terms :
Conversion rate
The number of visitors that take a specified action divided by the
number of total visitors
So let’s assume a mediocre sales page selling a $7 product converts at
5%
You send 100 visitors to take page. That means 5 people will buy,
earning you $35
Imagine if the sales page converts at 10%
Out of the 100 visitors, 10 people will buy, earning you $70, that’s
double the earnings!
And with a higher conversion rate, comes with a higher :
Earnings Per Click/Value per visitor
As the term implies, EPC is the total dollar amount earned divided by
the number of visitors.
This is the dollar amount that each click that is sent generates. For
example using the above example, if the 100 visitors generates 10
sales which equates to $70, that means the EPC is 70/100 = 0.70.
This is the main, if not the only metric that affiliates look for when
deciding whether or not to promote a product. Why? Because they
want to maximize their profits for each visitor that they send.
It’s not rocket science, but it’s crucial that you understand these
terms.
Now that we understand the importance of having a high-converting
sales page, it only makes sense to have one, does it not?
But truth be told, copywriting is not something that can be learned in
a day, a week, a month, or even a year. Plus, even if you went out and
chased after affiliates and they promote for you, they’ll be
disappointed by the conversions and will be highly unlikely to
promote next time. That’s why I’m adamant on outsourcing your sales
copy – it’s that important. A small investment will make you back a lot
of money. Directly and indirectly.
Two copywriters that I recommend are Nick Arnold and Matthew
Roe. You can look them up on Facebook. I’m not affiliated with any of
them – I’ve had my copy done by them before and they were good.
The number of sales pages will depend on how deep your funnel is. If
you have just one upsell, then you’ll need two sales pages (front end
and upsell).
If you’re strapped for cash just go for Nick, he provides the copy and
graphics at a super affordable price.
And if you can find other better copywriters by all means go with
them. If you’re really,really on a tight budget, you can just skip the
graphics and outsource the copy. It’s not required – most of the sales
pages of the top WSO sellers such as Reed Floren and Sean Mize have
hardly any grpahics on them.
At this point outsourcing should be a breeze because you’ve outlined
your product, finalized your sales funnel, name, and price and
formulated your big promised. You have everything that your
copywriter needs to know.
If you’re absolutely adamant on writing your own copy, use this
fill-in-the-blank tool right here :
http://www.internetmarketingcourse.com/freesalesgenerator/
Side Note : I wrote my own copy for WSO Monster, but only
because I’m not under any pressure to make this WSO a
huge success right now. Plus I’ll be sending my own pre-sold
traffic to it, and if affiliates promote it it’ll be because it
converts because I’ve done zero affiliate-chasing
whatsoever.
Your task for now is to write or outsource(recommended) your sales
copy.
Step 7 : Pre-Launch Thread
This is something that most people never do, so by doing this you’ll
put yourself on the front foot.
A pre-launch thread is essentially a WSO thread that teases about
your upcoming launch and the main purpose of the thread is to collect
early-bird leads that have “raised their hands” and expressed interest
in your WSO.
That way when it goes live you will mail these people and most of
them will be likely to buy and the ratio of buyers : visitors will be
huge, raising the EPCs, attracting affiliates (see previous chapter) and
hopefully landing you WSO Of The Day.
You don’t need much copy on your early-bird thread, just tell them
what it’ll be about and offer an incentive to opt-in, ex. Free
gift/discount, etc..
To create a new thread in the WSO section use this link :
http://www.warriorforum.com/newthread.php?do=newthread&f=17
Don’t use the “create a WSO”
button
because it lacks the functionality of other platforms and you don’t
have the opportunity to get WSO Of The Day (awarded by
WarriorPlus and could result in many more sales) From there just
write your offer and leave a link to opt-in.
If you don’t know how to create a squeeze page, just use page builders
like unbounce and leadpages. But if you’re willing to learn it’s really
easy – just grab some HTML templates online and edit them. You’ll
also need an autoresponder account – I recommend Aweber.
Once you’ve posted your thread, you’ll have to wait until it’s approved
and once it is, you’ll receive a private message saying that your thread
has been approved and just pay $20 and your thread goes live.
Then, you’ll want to reserve a spot below the thread like so. It should
say “reserved for FAQ”. You’ll see why this is useful later.
After you set up your pre-launch thread, it’s time to get some reviews
for your WSO.
Many people suggest going to the Warriors For Hire section and
giving away the product to reviewers. That’s fine – but I prefer
approaching my friends who have a name in IM and have them leave
a review. That’s because they have more authority and credibility.
If you don’t already have a network of marketers, no problem.
Go to WSO threads similar to yours. Look at the people leaving
reviews. If he/she seems like a reputable warrior, you can approach
him/her and give away your review copy. They’ve proven that they’re
willing to leave reviews and check their inbox, so why not.
Ideally ou’ll want to get reviews during the pre-launch because that
social proof will increase your opt-in rate, which leads to better
results.
Your task for now is to set up your pre-launch threa and get reviews to
the thread.
Step 8 : Product Creation
I know what you’re thinking – Finally Naidy.. NOW you’re asking me
to create my product? It’s about time!
Calm down – I have an explanation.
Let me tell you a story. A story you might have heard of especially if
you’ve been marketing long enough.
Think of the best ever burger that you had. A juicy, tasty and tender
burger. It’s a burger that you will never forget because it’s just that
good. It’s one that you will tell your grandchildren about…
Now answer this question.
Were you thinking about a McDonalds burger?
I bet you weren’t. 99% of people don’t.
But McDonalds manage to generate over 28 BILLION dollars in sales
last year.
What does this prove?
It proves that it doesn’t matter how good your product is, it’s all for
naught if you don’t market and sell it well. Product creation makes
you zero dollars, product selling makes you money.
I used to spend 90% of my time creating ebooks instead of marketing
and selling them. Big mistake. The result was 200-page ebooks with
20 sales. When I shifted my emphasis towards marketing and selling,
I saw a big difference in sales and in my income.
I’m not saying to produce thrash, what I’m saying is don’t get it
perfect, get it done. Don’t line your ducks up in a row before deciding
to release your product, you’ll never get anything done.
Also, by formulating your big promise, outlining your product,
creating your sales page, finalizing your pricing, name, and all that –
you can make sure that your product delivers on the promises made
on the sales page and stays congruent with the big promise!
Let’s get right into it.
While we wait for our sales page and build our pre-launch list, we’ll
create our product.
Here are some of the tools that I use to create my products :
Software
Recording (Video+Audio) – Camtasia Studio
Recoding (Audio) – Audacity
Ebook writing – Openoffice
Screenshots – Skitch
Interviews – Skype + Pamela For Skype OR Vodburner
Equipment
Lenovo Yoga laptop
Logitech C920 webcam
Blue Yeti microphone
Fiverr Gigs
Voiceover
https://www.fiverr.com/johndelivers/voice-over-narration-600-wor
ds-or-6min-in-24hrs-professional-huge-deal
Syncing powerpoint with audio
https://www.fiverr.com/timhermanson/sync-your-audio-with-yourvideo
There’s not much to say, really. You’ve done all the heavy lifiting and
this is the easy part.
If you’re doing a case study, use Camtasia to create videos or Skitch to
take screenshots and document your journey step-by-step and the
results that you got.
If you’re doing an interview, approach your expert and interview them
– make sure to give them the questions in advance so you two are
prepared.
When creating any kind of products, it helps to follow the
what-why-how-what if format.
What is the current step? Why should they do it? How should they do
it? What happens if they do it? Here’s an example:
Now it’s time to set up an autoresponder account. An autoresponder
allows us to manage and automate our email marketing efforts.
First, sign up for an account at Aweber. Once you’ve signed up, you
should be redirected to your member’s dashboard and you’re ready
to start sending emails!
At this point you should have set up your pre-launch thread and
ordered your sales pages. While waiting for your sales copy (or while
writing),bump your thread at least 3 times and create your product.
(Optional:Email your pre-launch list to warm them up about the
WSO)
Step 9 : Preparing To Launch
Launch day is getting closer, I hope you’re ready! At this point you
should have your sales copy, built a pre-launch list, your product
created and reviews on your thread.
Now it’s time to set up your WarriorPlus account.
In my opinion it’s absolutely crucial that you use WarriorPlus as the
platform to launch your WSO.
Reason being they’re more affiliates on there and if you don’t already
have an existing network of marketers this can be extremely helpful.
Also these affiliates are more willing and prepared to promote WSOs –
since they’re on the WarriorPlus platform.
Honestly, if this is your first WSO, chasing after affiliates will do you
little good. This is because you don’t have a proven track record and
these people are inundated with requests to promote their products
every day.
Instead, let your stats do the talking. If you did as I told you
outsourcing your sales copy, building your pre-launch list beforehand,
your stats will be good you’ll be naturally pulling in an army of
affiliates, instead of pushing your offer in their faces.
Also, with WarriorPlus you have the opportunity of getting WSO Of
The Day which can boost your WSO sales quite significantly.
First, go to warriorplus.com and create an account if you don’t
already have one. They have step-by-step instructions on setting up
everything.
Click here to access the knowledgebase.
Also, one day before the launch, you should email your pre-launch list
to tell them that the WSO will go live tomorrow and that there’s a
time-sensitive discount.
Email your lists when it comes to launch time and bump your thread
Step 10 : Launch Day and Customer Support
When it comes the time to launch, all you have to do is bump your
thread to the top, and email your pre-launch list telling them that it’s
live, and you’ll be good to go.
Now it’s time to kick back and relax, and see the sales rolling in.
If you’ve done everything like I’ve shown you, you should see some
nice sales coming in and affilates applying to promote your product.
Typically I approve anyone above 50 sales (below 7.5% refund rate)
and reject the rest. You can set this to autopilot.
You should watch your thread tightly for the first hour, answer
questions that pop up, and add them to your reserved for FAQ thread
if it’s a recuring question. You can even insert one or two questions in
there that handle pre-existing objections that someone might have
before purchasing.
Keep refreshing your browser too because you’ll have private
messages coming in.
Refunds
Inevitably you’ll get refund requests. Regardless of how good your
product is, different people have different criteria for assessing the
quality of a product. Plus, there are people who will buy with the
intention of requesting a refund right-after. No worries. These people
weren’t going to buy anyway. Just be gracious and refund them.
To do so go to WarriorPlus > Vendors > Transactions.
You can search for the transaction either by entering the transaction
ID, email or item # . If he/she requestor doesn’t offer these, ask for
them.
Customer Support
No matter how streamlined your sales process is, you’re going to get
support emails.
Make sure to create “support templates” which are copy-and-paste
responses to common questions.
Have a “have not received downloads” template, a “file corrupt”
template, a “refund request” template, etc…
Answer thread posts, private messages, emails, handle refund
requests and create support templates.
Special Offer To You :
Thank you so much for grabbing WSO Monster, by
doing so it shows that you’re serious about building a
real business and get results.
If you would like me to hold your hand and guide
you presonally to success, I have a limited coaching
offer that you can take advantage of.
In my 28 days to success program,
I’ll show you the exact N.A.I.D.Y. system that I use
to reach #1 on the JVZOO and Warriorplus
top-sellers list over and over again, selling AT
LEAST 1500 copies every single time…
The coaching program is designed for fast results –
the goal is for you to have your first successful
product launch within 28 days or less.
This offer is extremely limited and I’m expecting the
spots to be filled up very soon..
So get in now while it’s still available :
http://abcmoneymaking.info/coachingoffer/
Final Words
Congratulations!
You’ve done all the heavy lifting, and now it’s time to lay back and
reap the rewards.
I really hope that this guide has served you well.
Please take action – go out there and launch your very first WSO!
If you follow the steps that I’ve outlined in the guide, I have no doubt
that your WSO will be a hit.
To Your Success,
Naidy.

VAT Victory

VAT VICTORY
Tax Changes in Europe Will Affect YOUR Online Business
Learn What You Should Do NOW

Mike Major
TheBizAdviser.com
Disclaimer and Terms of Use Agreement

The author and publisher have used their best eforts in preparing this eBook and make no
representaton or warrantes with respect to the accuracy, applicability, or completeness of the
contents.

The informaton delivered in this eBook is strictly for educatonal purposes. You should seek the
advice of competent legal, tax, accountng or other professionals before relying on the informaton
provided herein and you take full responsibility for your actons if you elect to apply concepts
contained in this eBook.

The author and publisher disclaim any warrantes (express or implied) of merchantability or ftness
for any partcular purpose and shall in no event be held liable to any party for any direct,
indirect, punitve, special, incidental or other consequental damages arising directly or
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purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.
Under FTC regulatons you are advised to assume any links presented in this eBook are afliate links
and that commissions may be paid to the author and publisher.

Because each individual’s success depends on his or her background, dedicaton, desire and motvaton,
there is no guarantee that any person will earn any money from implementng the concepts and systems
described in this eBook.

Copyright © 2014 Dynamic Media S.A.

This publicaton contains informaton protected under Internatonal and Federal
copyright laws and treates. It may not be reproduced by any means including electronic storage and
duplicaton. Any unauthorized reprint, resale or use of this material is strictly prohibited.

Welcome to VAT Victory

Thank you for buying VAT Victory. I appreciate your trust.
I’m committed to helping all my business clients to improve their sales and profits by using simple
strategies that have been proven to work.
Since 2006 I’ve been selling ebooks and digital products online, with customers in 11 countries.
As of January 1, 2015, there will be significant changes to the European VAT rules on sales of
digital goods and services to retail consumers in Europe. These changes increase the VAT compliance
burdens on all sellers, wherever those sellers are located.
I haven’t registered for VAT in any European jurisdiction – and I have no need to do so. I have a
simple solution, which you can apply to every digital product you sell.
The good news is that the ideas and examples that are explained in this short guide are logical,
practical and are very easy to apply.
I hope you’ll use VAT Victory to create a successful and profitable online business.

Mike Major Founder TheBizAdviser.com
VAT Victory

A. THE PROBLEM
There’s Good news and Bad news for the thousands of online business owners and solopreneurs who
sell digital products and services online, direct to consumers worldwide.
As of January 1, 2015 there’ll be significant changes to the European VAT (value added tax) rules
on sales of digital goods and services to retail consumers in Europe. You might be worried this
suddenly means you need to charge a tax if you make a sale to someone in the UK or another European
country.
Well there’s some slightly good news and some really BAD news. So, here’s the Good news. . .
Unless you’re in Europe, the changes on 1 January 2015 mostly apply to what I call the “Amazon
Trap.” And I’ll explain that shortly.

European-based businesses
These new regulations firstly affect digital sales by EU-based businesses to EU-based consumers –
none of this applies if you’re selling to businesses. Digital downloads and services sold to
European retail consumers are taxed at VAT (value added tax) rates of up to 27%.
As of now, European suppliers must charge the VAT rate of the country from which the sale is made.
From January, suppliers must charge the VAT rate of the country where the purchaser lives.
So let’s say that Rodney, who lives in Manchester, UK sells an ebook to Patrick, who lives in
Dublin. In the UK, the VAT rate is 20% so as of now Rodney adds that to the price which Patrick
must pay.

But the VAT rate in Ireland is 23% so, from 1 January, Rodney must charge Patrick 23% VAT for his
ebook, not 20%.
Worse still for European businesses, especially the little guys, the tax now applies to the very
first dollar/euro of sales. The ‘Amazon Trap’ means that whenever an ebook or pdf is sold to a
consumer in the EU the seller is automatically liable for VAT MOSS. (That stands for Mini-
One-Stop-Shop, which is the registration mechanism.)
Why do I call this the “Amazon Trap?” Well, Amazon cleverly based their European operation in
Luxembourg, where the VAT rate is 15%.
As of now, if Patrick buys a product on Amazon, he’ll only pay 15% tax. Amazon, Google, Apple and
the other big guys were only playing by
the rules, which you’d think they’re entitled to do. But that didn’t go down well in Brussels – the
“capital” of the European Union.
They looked at the millions of euros in taxes they felt they were entitled to have, without looking
at the effect on all of us smaller guys. So the rules of the game have been changed, effectively
catching Amazon in a trap.
It means, from 1 January, if Patrick in Dublin buys anything on Amazon then he’ll be paying not 15%
but 23% VAT.

Non-European businesses
I guess you’re feeling better, now you know this only applies to sellers in Europe?
You’re still sitting down, right? Because here’s the bad news. No, I mean it’s the REALLY BAD news.
Because you’ll be surprised to learn VAT has been due on any and
all sales of digital goods and services to retail consumers in
Europe, since 2003.

THAT’S RIGHT! It’s already a requirement! What’s new is, the level of enforcement will increase.
You might be a US-based business (or Canadian, Australian, etc) and you’re not a ‘tax-resident’ in
the EU. So you’re wondering what this has to do with you?
Well, if you make a sale of any “electronically supplied service” – which includes just selling an
ebook for download – to a customer in the UK or any European country, then you’ve just become a
“non-resident seller.’
That means you’re obliged to collect and pay VAT on all digital goods and services sold in the EU
consumer market.
The VAT is due at the VAT rate of the European country in which the consumer is located. (So the 1
January change is just bringing local suppliers into line with us foreigners.)
Actually, you’re supposed to register BEFORE making any sales to European customers. So if you’ve
launched a hot ebook about Facebook Advertising and someone from the UK has bought and downloaded
it, then you’re already in breach of European law!

Registration Process
According to the bureaucrats in Brussels, anybody selling products or services online is obliged to
be properly registered for VAT in each of the 28 European countries in which the seller expects to
have consumers.
Or else you can make a one-time choice to use a simplified registration and filing procedure to
meet your European compliance obligations. It’s called MOSS (a Mini-One-Stop-Shop) and there are
actually two versions – one for EU based suppliers and one for Non-Resident Sellers.

Either way, you’ll still need to calculate and report the appropriate VAT amounts for each relevant
EU member state in which sales of your digital products have been made.
Say what?!

Managing your sales
As with any business, you’re keeping records, right? It’s the law, most anywhere. Your payment
provider tracks customer names and addresses and, if you’re in Europe, you already track VAT
numbers.
However, now you need to match every single European sales transaction to the country of the buyer,
so you can collect the proper VAT due for each country. No, you’re not as big as Amazon or Apple
but, unless you track sales manually, you’ll need sophisticated and expensive billing systems.
Of course, micro businesses selling digital products rely on automated purchase and delivery, not
manual tracking. Without automation, creating and selling low priced information products isn’t
possible. If
‘human intervention’ is needed for each purchase, the costs will quickly make the business model
unworkable.

It’s only going to get worse!
Business owners will need to adapt to the global trend of more taxes, more reporting, and more
regulation of online commerce.
Rick Minor, writing in Forbes magazine, says the globalization of regulation is a direct
consequence of the globalization of consumer markets which digital supply chains have created.
And he says the European VAT system for taxing the sale of digital goods and services is being
celebrated by tax policy institutions like the OECD as a template for a global VAT system of
taxation on digital

commerce, and is already in the process of being embraced by the
OECD and other VAT jurisdictions.
Remember, this relates to Digital Goods and Services and the definition includes almost any product
or service that can be bought online and downloaded or accessed online. From ebooks and e- courses,
to recorded training videos, music and audio downloads.
If you sell any of these to residents of an EU country, then you probably should check you have
enough margin to cover an unexpected tax assessment for up to 27% of your sales volume.

Selling to businesses
The VAT rules for non-EU suppliers selling to business customers in the European Union remain
unchanged. VAT is paid by the importing company, under existing ‘reverse charge’ arrangements.
That is, the business buying an online product from you will declare the purchase on their VAT
return as paid to you at the time of supply. This gives you the responsibility to account for
payment of the VAT.
If you sell to any business located in the EU, then you’ll need to acquire their VAT number as part
of the payment process and make quarterly tax returns.
The catch is that, unless you register for MOSS, then you need to register for VAT in every EU
state, because there’s no minimum threshold – so the tax is payable from the very first sale!

For a small business based in the UK, it gets worse. Because, if their turnover is below the VAT
registration threshold (currently £81,000) they won’t be able to use the MOSS scheme. They lose
their tax free ‘cushion’ and, instead, they’ll have to register for VAT in their customer’s country
and account for VAT on sales through a local VAT return.

What can you do?
One of the big accounting firms says every business that is a publisher or ‘non-resident seller’
(ie YOU) needs to make an Action Plan:
• Identify all sales channels you’re using for digital products
• Confirm the contractual relationship for each sales channel
• Identify the European jurisdictions in which you make sales
• Confirm your need for VAT registration on a country-by-country basis or assess whether the MOSS
scheme is suitable
• Register for VAT in each jurisdiction – or – register for MOSS and set up a reporting and payment
system for each jurisdiction.
• Decide whether you will offer a single VAT- inclusive price and absorb the different VAT rates as
a cost, or offer an individual retail price for each jurisdiction.
• If you sell through online retailers such as Amazon or Apple iTunes, be ready for price
negotiations because they’ll likely want publishers to absorb the increased VAT costs.
• Set up a monitoring system to ensure your VAT obligations are accounted for.

Or else. . . . you can use VAT Victory

B. THE SOLUTION
After reading the first section of this report, you’re probably starting to realize there’s a world
of pain awaiting when you make online sales to customers in Europe.
So. . . if possible, avoid the risk.
The Concept

The solution is summed up in two words: contracting out.
You see, it’s your product and your business and you can decide where and with whom you want to do
business.
Here’s an example: Amazon
(Actually, it’s a surprisingly good example, because the reason is just the same: tax liability.)
The states of Arkansas, California, Colorado, Illinois, North Carolina, Rhode Island, and
Connecticut tried to make Amazon liable for state sales tax on any affiliate sales made online by
state residents.
They argued that appointing affiliates created a “nexus” for Amazon in the state – a tangible
connection – thus making Amazon liable for collecting the tax.
Amazon simply banned residents in those states from becoming affiliates. Technically, they refused
to enter into an affiliate agreement – they “contracted out” of any relationship.
You can do the same.

The Principle

The key principle is, that YOU don’t want to be responsible for VAT payable in the European
countries. So you contract out from selling to anybody who could make you liable for VAT.
And how is that done?
Simple. You make it a CONDITION of buying your digital product that: (a.) the buyer is not
purchasing for business purposes*, and (b.) the buyer is not resident in the European Union, or
(c.) the buyer agrees to accept responsibilty for paying any VAT

* As mentioned earlier, the VAT rules for non-EU suppliers selling to business customers in the
European Union remain unchanged and a sale to a business imposes an obligation on YOU to pay the
VAT.

The Method

1. Create a Terms and Conditions page
You should already be including Terms and Conditions in your sale. In a litigious society it just
makes sense to state your position, which must be accepted by anybody who wants to buy from you.
I generally include terms relating to liability, service continuity, earnings disclaimer and an FTC
affiliate link disclosure.
I’ve included template Terms and Conditions pages at the end of this ebook: one for products, one
for services.

2. Add your contract out clauses
Here are the three clauses I include in my Terms and Conditions:
APPLICATION
11. We reserve the right to refuse sale to any person or organization without explanation.

12. You affirm that you are not purchasing the product for business purposes and you affirm that
you are not usually resident in any country forming part of the European Union; or otherwise you
personally accept, and agree to take necessary steps to discharge, liability for any Value Added
Tax which may apply to your purchase.

13. You agree that by clicking the ‘Buy Now’ button you have accepted these Terms and Conditions
and aver that they describe our complete agreement excluding any other representations whether in
writing or otherwise.
So here’s what you’ve done.
• In clause 11 you’ve said you don’t have to sell to everybody.
• In clause 12 you’ve made them confirm either (a), (b) or (c) above: it’s not for business, they
don’t live in Europe, or they agree to pay the VAT.
• And in clause 13 they’ve accepted your terms.

3. Now upload your Terms and Conditions page.
If you make it generic, then you can link to it from all your products and won’t have to make a new
page for every new product.
(But you might need one for each service.)
If you don’t know HTML, you can make a quick and effective page using Jason Fladlien’s
WP-Enlighten.
It’s a plug-in for WordPress and yes, that’s an affiliate link. But I use it myself and recommend
it, so get it here: 3go.co/enlighten

4. Link to your Terms and Conditions
Lastly, put a link under ‘Buy’ or ‘Subscribe’ buttons, with an advisory message, such as: “Click
the Buy Now button to accept our standard terms”
Here’s how I do it:
Make sure the link opens in a new window (_target=”blank”) You don’t want to close the sales page!

The Result

You may be thinking: “Wait! I’ve removed the risk of any VAT liability, but now I’m going to be
losing sales.”
Interestingly, that doesn’t seem to happen.
Assuming that your product/service is wonderful (of course!) and your sale page is powerful
(definitely!) then people in Europe will be as eager to buy from you as are customers anywhere
else.
Testing pages with the advisory message against pages without the message doesn’t show any decline
in conversions.
I think there are three possible explanations:
1. Customers are blind to the advisory message. They’ve seen so many and besides they know, like
Software Licenses, either you accept or you go without. I’ve never had a click-through ratio of the
terms link vs. the sales button above 5%.
2. Customers don’t properly read the Terms and Conditions.
The contract-out clause is always at the end, so perhaps most of the few who do click-thru to read
them start to lose interest in the legal mumbo-jumbo.
3. Customers ignore the contract-out clause. If they want it, they’ll buy it. They’re
unlikely to need it as a business purchase, or maybe they’re not permanent residents of the country
in which they buy your product. Perhaps they’re happy to pay the VAT themselves. Or maybe they’re
just lying.
Whatever the explanation: it’s none of your business. You’ve clearly stated the terms on which
you’ll accept their business and by clicking the button, they’ve agreed to your terms.
With sufficient investment in software and systems yes, you could track
IP addresses – but you can’t track intentions.

Unless you sell digital products on an industrial scale, it can be argued that it’s unreasonable
for you to do more than you’ve done to avoid any VAT liability.
You have what the CIA might call “Plausible Deniability.”
Once again, thank you for buying VAT Victory and good luck with your online sales.

Appendix 1: Terms and Conditions template (product)
{Product-Name}
Terms and Conditions of Sale

AGREEMENT
1. The Supplier (we, us, our) and the Purchaser (you, your) agree this eBook, Report, or
information material, however described, (The Product) will be supplied according to the following
Terms and Conditions:

RELATIONSHIP
2. The relationship between the parties shall be as Supplier and Purchaser.
{Corporate-Name} trading as {Trading Name} will supply the product in return for the prescribed
payment.

LIMIT OF LIABILITY / DISCLAIMER OF WARRANTY
3. The authors and publishers of the Product have used their best efforts in preparing this
information. They make no representation or warranties with respect to the accuracy, applicability,
completeness, or suitability of the content.

4. The authors and publishers expressly disclaim all and any liability to any person and/or
organization in respect of any action or omission and for the consequences of any such action or
omission purported to be taken by such person or organization in reliance, whether in whole or in
part, upon any part of the contents of this Product. If advice or assistance is required, the
services of a competent professional should be sought.

5. The authors and publishers disclaim any warranties (expressed or implied) as to merchantability,
or fitness for any particular purpose. They shall in no event accept liability for any loss or
other damages, including but not limited to special, incidental, consequential, or other damages,
including loss of profits.

COPYRIGHT
6. The Product contains information protected under International and Federal copyright laws and
treaties. Any unauthorized reprint, resale or use of this material is strictly prohibited.

EARNINGS DISCLAIMER
7. The Product contains no promise or representation that you will make a certain amount of money,
or any money, or not lose money, as a result of purchasing the Product.
8. As with any business, your results will vary and will be based on your personal abilities,
experience, knowledge, capabilities, level of desire, and an infinite number of variables
beyond our control, including variables neither we nor you have anticipated. There are no
guarantees concerning the level of success you may experience in your business. There are unknown
risks in any business and each person’s results will vary.

9. The use of our Product should be based on your own due diligence and you agree that we are not
liable for your success or failure.

LINK PERFORMANCE
10. Additionally, the author and publisher do not warrant the performance, effectiveness or
applicability of any websites listed or linked to in this Product. Such links are for information
purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.
Under FTC regulations you are advised to assume any links presented in this Product are affiliate
links and that commissions may be paid to the author and publisher.

APPLICATION
11. We reserve the right to refuse sale to any person or organization without explanation.

12. You affirm that you are not purchasing the product for business purposes and you affirm that
you are not usually resident in any country forming part of the European Union; or otherwise you
personally accept, and agree to take necessary steps to discharge, liability for any Value Added
Tax which may apply to your purchase.

13. You agree that by clicking the ‘Buy Now’ button you have accepted these Terms and Conditions
and aver that they describe our complete agreement excluding any other representations whether in
writing or otherwise.

Appendix 2: Terms and Conditions template (service)
{Service-Name}
Terms and Conditions of Supply

AGREEMENT
1. The Supplier (we, us, our) and the Hirer (you, your) agree the {Service-Name} service (The
Service) will be supplied according to the following Terms and Conditions:

RELATIONSHIP
2. The relationship between the parties shall be as Supplier and Hirer. {Corporate- Name} trading
as {Trading Name} will supply the Service and facilities for your benefit.

3. The Service will source prospects who have visited a related website and will verify the contact
address of those who choose to opt-in (a Lead); and you agree to pay a fee to us for each verified
Lead notified to you in the manner described at
7 (c) below.

PAYMENT
4. Payment for the Service is as follows:
a. A one-time setup charge of $000
b. A usual fee of $00 for each verified Lead, excluding the first four leads, which are considered
to be pre-paid by the setup fee.

5. At the time of purchase and otherwise thereafter at our option we may offer you the opportunity
to purchase Leads in advance at a discount to the usual fee (a Pre- paid Lead).

6. You agree to pay our invoice by automatic credit card deduction within 24 hours of issue and you
agree and acknowledge that should any fees invoice remain unpaid for more than 24 hours then we may
suspend the Service and no further Leads will be notified to you until we receive payment.

ENTITLEMENT
7. For as long as your account is current, you shall be entitled to:

a. use of our registration service with opt-in form and associated download and thank you pages,
which will be mobile-optimized and will be hosted as a part of the service; and
b. use of our management service to capture the names of prospects who register interest and also
to verify their contact details; and

c. use of our notification service to advise you of verified leads, which notification will be
sent to the email address you used to register for our Service unless otherwise advised; and

d. optionally, when offered and accepted, use of our emailing service for the purpose of sending
regular emails to your database subscribers; and

e. optionally, when offered and accepted, use of an automated sequence of email messages, written
and emailed to database subscribers on your behalf.

DATABASE OWNERSHIP
8. Although the names and contact details of your prospects are captured in our management service,
we hold them for your benefit only.

9. If you cancel the Service, then the database names will be exported from our records and
delivered to you as a .csv file.

SERVICE STANDARD
10. Although we have selected providers whose uptime exceeds 99.99% we do not guarantee the Service
will always be accessible. In the event of a service interruption we and our providers will apply
best efforts to restore the Service but shall not be liable for any losses flowing from such
service interruption.

11. In no event shall we or any of our providers, suppliers, subsidiaries or affiliates, be liable
for any indirect, special, incidental or consequential damages including but not limited to loss of
use, loss of data, loss of business or profits. To the extent permitted by applicable laws we do
not accept any liability for: errors, mistakes or inaccuracies in materials produced for the
service; you acting, or failing to act, on any information we advise in connection with the
service; any unauthorized access to or use of our service; any interruption or cessation of
transmission to or from any servers or websites associated with the service; or for any other
reason. Liability, if any, is limited to an amount equal to the fees paid in the previous month.

TERMINATION
12. You may cancel this agreement at any time and for any reason by sending an email to us and the
Service will cease immediately. Any unpaid fees invoice will remain due and payable.
13. If you cancel the service and there is an unused balance of Pre-paid Leads then we will refund
the unused Leads at our usual fee.

14. We may suspend the Service if any fees invoice remains unpaid for a period exceeding 24 hours.
We will reinstate the Service upon receipt of payment.

15. We may cancel the Service if any fees invoice remains unpaid for 7 days. We accept no
obligation to reinstate the Service should payment be subsequently received.

APPLICATION
16. We reserve the right to refuse service to any person or organization without explanation.

17. You affirm that you are not subscribing for the Service for business purposes and that you are
not usually resident in any country forming part of the European Union; or otherwise you personally
accept, and agree to take necessary steps to discharge, liability for any Value Added Tax which may
apply to your subscription.

18. You agree that by clicking the ‘Subscribe Now’ button you have accepted these Terms and
Conditions and aver that they describe our complete agreement excluding any other representations
whether in writing or otherwise.

TimeRoid Product

TimeRoid Product
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 1
Learn
how
to
Dominate
Big
Brands
with
just
a
small
and
effective
Strategy.
Hidden
Ranking
Factor
Revealed
by
Salman
Baig
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 2
Copyright
All
rights
reserved.
No
part
of
this
book
may
be
reproduced,
stored
in
a
retrieval
system,
or
transmitted
in
any
form
or
by
any
means,
electronic,
mechanical,
photocopying,
recording,
scanning,
or
otherwise,
without
the
prior
written
permission
of
the
publisher.
Disclaimer
All
the
material
contained
in
this
book
is
provided
for
educational
and
informational
purposes
only.
No
responsibility
can
be
taken
for
any
results
or
outcomes
resulting
from
the
use
of
this
material.
While
every
attempt
has
been
made
to
provide
information
that
is
both
accurate
and
effective,
the
author
does
not
assume
any
responsibility
for
the
accuracy
or
use/misuse
of
this
information.
Thank
You
First
of
all
thank
you
for
Purchasing
The
TimeRoid.
This
eBook
is
going
to
change
your
SEO
perspective.
The
way
you
are
looking
at
“high
authority”
websites
is
completely
different
in
reality.
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 3
About
me
Before
I
start
showing
you
how
to
dominate
your
Market/Industry
with
the
best
and
hidden
Google
ranking
factors
mentioned
in
The
TimeRoid.
Let
me
give
you
a
short
introduction
of
myself.
My
Name
is
Salman
Baig..
I’m
a
Professional
Search
Engine
Optimization
Consultant,
and
I
help
people
become
successful
in
their
SEO
businesses.
I
have
four
year’s
experience
in
the
Internet
Marketing
World,
and
I
have
Dominated
some
highly
competitive
markets
using
my
skills.
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 4
Important
Note:
If
you
didn’t
read
my
recent
ebook
Whiterank,
Understanding
The
Timeroid’s
concept
would
be
a
bit
difficult
for
you,
I’ve
packed
whiterank
with
this
ebooks
file.
Read
that
first
and
then
come
to
back
to
this.

Okay!
Since
now
you
read
my
previous
ebook,
now
it’s
easy
for
you
to
understand
this.
Lets
start?
Introduction
This
eBook
is
not
just
one
another
“SEO
eBook”
or
just
a
strategy…
It
is
100%
Working
method
and
I
am
using
it
myself,
for
years.
Plus
more
then
five
students
ranked
their
websites
in
just
3
hours
to
2
days.
No
more
than
it.
So
you
need
to
fasten
your
seat
belts,
because
it
is
going
to
be
a
very
unique
and
my
own
researched
strategy.
No
one
else
knows
it
in
the
whole
SEO
Market.
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 5
Now
if
you
read
my
previous
eBook
“WhiteRank”
and
read
my
email
newsletters,
Then
you
may
have
a
little
idea
about
it..
But
today
I
am
going
Deep
inside
it.
And
will
show
you
each
and
every
aspect
of
this
strategy
to
make
it
work
10x
Time
more
effective..
..
And
those
who
purchased
it
first
time,
I
want
you
to
read
each
and
every
word
of
this
strategy
and
understand
what
I
am
saying,
Close
down
other
tabs/applications
which
distract
you
from
reading.
Just
Concentrate.
I
always
give
one
example
of
GSM
arena..
Whenever
you
search
something
related
to
mobile
phones,
their
website
always
pops
up
on
#1
position..
A
few
of
my
SEO
fellows
did
a
lot
of
research,
Checked
their
backlinks,
and
even
some
of
them
tried
getting
at
the
same
point
as
GSM
arena
(with
backlinks)
but..
They
failed…
Why?
Because
backlinks
are
not
only
the
factor
In
rankings..
Content
is
also
counted.
but…
This
sounds
old..
no?
Everyone
says
the
same,
content
is
king
and
all
that
shit..
I
never
seen
my
website
getting
ranked
on
first
page
because
I
wrote
a
good
article?…
Unless
I
make
some
good
amount
of
backlinks?
Or
the
competition
of
keyword
is
near
to
nothing..
The
truth
is.
When
99%
People
say
“Content
is
the
king”
they
don’t
even
have
idea
what
they
are
talking
about.
Content
is
the
king
un-­‐doubly,
but
with
a
fair
amount
of
backlinks
they
make
a
full
empire.
Now…
you
must
be
thinking
what
kind
of
unrealistic
shits
I
am
talking
about..
king,
empire
and
all
this?
What’s
the
real
DEAL!?
Coming
back
to
my
GSMarena
example..
Why
they
rank
on
#1
all
the
time?
Why
not
techcrunch,
Mashable,
Techradar,
TheNextWeb..
They
are
leading
the
Smartphones
niche..
no?
So
what
makes
GSMarena
stands
out?
That’s
the
“Timing
Factor”
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 6
Search
Google
Ranking
factors,
Read
each
of
them
carefully..
You
will
not
find
this
word
“Timing”
anywhere.
Because
it
is
my
own
researched
and
I
myself
experimented
this
100
times
and
each
and
it
never
disappointed
me.
So
what
is
“Timing
Factor”
?
How
can
I
get
my
website
ranked
using
it?
Timing
is
the
most
Working
and
Effective
Ranking
factor,
with
a
simple
DA
20-­‐30
blog
you
can
beat
giants
of
your
niche,
If
used
properly.
The
only
simple
way
of
using
timing
is:
Be
Authority
in
your
niche,
Break
news
First,
Reveal
things
before
others
do,
Be
quick
when
you
write
about
some
product
or
anything.
In
other
worlds
I
also
call
it
hijacking.
To
make
it
easy,
I’d
like
to
show
you
a
case-­‐study:
In
this
case
study,
you’ll
see
how
I
Spent
$20
and
made
15+
Sales
in
3,4
days?
and
see
this:
Sold
Around
$3000
worth
of
stuff,
Now
even
more.
…This
is
because
of
the
only
Timing.
Recently
I
was
looking
for
a
DSLR
camera,
and
I
landed
to
a
page

Best
dslr
camera’s
of
2014

That
page/post
had
very
good
social
shares
and
comments..
That
was
November
I
guess.
So
I
checked
the
searches
of
“Best
DSLRs
of
2014”
and
the
total
searches
came
out
like:
10,000
searches/month.
Now
here
I
used
mind,
Rather
then
targeting
2014
keyword,
I
chosen
“Best
DSLRs
2015

because
at
that
time
there
were
no
competition
of
2015
keywords
so
it
was
a
great
opportunity
for
me.
I
tapped
it.
and
in
2,3
days
my
website
was
on
first
page,
I
was
not
getting
traffic
in
2014
but..
from
the
1st
January
the
traffic
start
flowing
and
in
2,3
days
I
made
these
sales.
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 7
I
spent
$10
on
article,
$5
for
social
media
shares
and
$5
for
social
media
book
marks
both
through
fiverr.
Article:
$10
Social
Media
Shares:
$5
Social
Media
Bookmarks:
$5
Total
Expenditure:
$20
Total
time:
20
minutes
(Publishing,
Linking
affiliates,
On
page
SEO)
and
that’s
it.
What’s
in
for
you?
In
this
case
study
you
can
see
how
I
tapped
an
upcoming
keyword,
This
is
beyond
Tools
and
keyword
research
tools.
It’s
just
your
mind.
For
example,
Samsung
S5
is
these
days
most
popular
smartphone,
but
what
you
can
predict
for
future?
Samsung
S6?
Yes.
There
will
be
Samsung
S6
in
the
future
but
at
that
time
there
will
be
a
lot
of
competition,
the
right
time
is
to
rank
it
now,
there
is
no
competition.
Once
you
rank
it,
you’ll
get
hell
a
lot
of
traffic
once
S6
release.
Now
I
will
guide
you
step
by
step,
How
to
do
this
in
your
business.
1. Finding
niche
and
keywords
2.
Analyzing
Keywords
3. Publishing/on-­‐Page
SEO
4. Off
page
SEO
5. How
to
stick
1st
page
forever
(So
starting
with
#1
point
)
1.
Finding
niche
and
keywords.
You
don’t
need
to
find
any
special
niche
for
this,
You
can
choose
“Any”
topic/niche
which
has
product
flow,
Like
smartphones,
Laptops,
Solar
panels,
Watches,
Movies,
Songs
or
any
high
selling
brand.
What
you
need
to
check
is:
1.
Do
they
have
product
flow?
By
product
flow
I
mean
do
they
consistently
release
new
products
every
month
week
or
year?
2.
How
many
people
target
their
keywords?
Now
once
you
select
your
niche,
its
time
to
go
in-­‐depth.
Check
the
product
line..
For
example
if
you
selected
Microsoft,
and
they
have
good
product
flow..
Its
time
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 8
to
check
what
product
is
coming
next
month
or
next
year?
Now
we
know
Microsoft
is
releasing
a
browser

Spartan

..
It’s
the
keyword,
its
upcoming,
no
one
has
posted
about
it,
its
your
time
to
tap
it.
Now
I
guess
its
released,
but
a
month
before
its
release
I
published
an
article
about
Spartan,
and
now
I
am
on
1st
page.
J
Anyways,
after
finding
niche
and
keywords
you
need
to
analyze
them.
2.
Analyzing
Keywords
Now
when
you
are
using
“Timing”
technique/factor
in
your
blog/website..
You
don’t
need
to
worry
how
much
competition
is
there;
you
can
nail
“Any”
keyword
you
want.
Here
analyzing
keyword
means
checking
is
it
worth
your
time
or
not?
First
step
is
to
go
to
Google
adwords,
and
check
how
many
searches
are
there?
Now
since
the
product
is
not
released
yet,
you
cant
check
the
searches
of
the
same
product
..
but
rather
you
need
to
check
the
previous
product’s
searches.
For
example,
My
keyword
best
dslr
camera’s
2014
had
10,000
monthly
searches
in
2014..
now
I
know
in
2015,
the
searches
would
be
almost
same
for
2015
too..
or
maybe
a
bit
more.
Another
example:
You
are
going
to
write
about
Samsung
galaxy
s5
but
don’t
know
its
searches?
Check
how
many
searches
Samsung
galaxy
S4
had?
Almost
same
searches
S5
would
be
having..
Once
you
check
searches,
its
time
to
analyze/predict
how
much
revenue
you
can
make
out
of
it?
If
that’s
a
product
keyword,
then
how
many
sales
can
you
generate?
All
this
you
can
do
easily
but
the
result
of
all
calculations
should
be
in
Yes
or
No.
Either
its
worth
doing
or
not.
If
Not,
then
skip
it,
and
look
for
another
product
or
if
Yes..
Then
keep
reading.
3.
Content
&
On
Page
SEO
Now
first
you
need
to
decide
that
is
this
going
to
be
a
niche
website
or
a
blog
post.
I
prefer
blog
post,
because
once
you
make
a
good
blog,
you
can
post
unlimited
articles
on
it
and
they
rank
in
no
time.
So
in
this
section
you’ll
learn
what
kind
of
content
gets
ranked..
First
of
all,
don’t
compromise
on
content,
Always
publish
well-­‐written
articles
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 9
with
no
grammatical
mistakes.
Hire
someone
if
you
can’t
do
it
yourself.
To
rank
your
website
for
highly
competitive
keywords
using
Timing
Technique,
All
you
need
to
write
is
a
2000-­‐2500
words
article.
That’s
it.
For
normal
competition:
1500-­‐1700
words
for
low
competition:
1000

1200
words
Now
how
to
optimize
that
article
for
better
rankings…
(This
is
for
only
Blog
Posts)
1.
Title:
Your
title
must
contain
your
keyword
with
some
other
words
Example:
My
keyword
is
“Dslr
2015”
so
the
title
should
be
like

Best
dslrs
of
2015
for
beginners

2.
Headings.
Put
your
keyword
in
only
one
heading
i.e
H2
Keep
other
natural,
keyword
free.
3.
Images
Use
keyword
in
ALT
text
of
your
image(s)
4.
Permalink
Now
you
don’t
need
to
write
your
title
in
permalink
like
website.com/best-­‐dslrs-­‐2015-­‐for-­‐beginners..
But
rather
write
direct
keywords:
Website.com/dslrs-­‐2015
5.
Keyword
density
keyword
density
should
be
below
2%.
6.
Do
some
internal
links..
and
the
same
on
page
ranking
factors
you
read
in
my
previous
ebook
Whiterank.
Now
how
to
do
on
page
SEO
for
a
full-­‐fledged
niche
website
targeting
Timings
related
keyword?
(Its
only
for
full
website)
Here
you
need
the
same
structure
as
white
rank.
1.
7
Pillar
Pages.
(1000-­‐1200
words)
2.
5-­‐7
Informative
Articles
(500-­‐800
words)
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 10
If
you
read
whiterank,
You
may
have
idea
about
pillar
pages
and
informative
articles..
but
still
let
me
explain
again:
Pillar
Pages:
These
are
the
actual
“Pillars”
of
your
website,
with
their
power
your
website
gets
ranked.
These
pages
are
directly
related
to
your
product.
Informative
Articles:
They
are
just
informative
articles,
they
have
no
SEO
touch,
they
are
keyword
free.
They
are
just
for
information
for
your
users.
That’s
it.
Internal
linking
of
website:
Same
as
whiterank..
Now
you
are
done
with
on
page.
I’ve
shown
you
two
ways
of
targeting
these
kind
of
keywords,
one
is
a
blog
post
and
second
is
a
full
niche
website.
Its
time
for
the
off
page
SEO.
4.
Off
page
SEO
Now
don’t
think
I’m
going
to
ask
you
buy
PBN
links
or
high
priced
backlinks
to
rank
these
keywords,
I
will
show
you
the
cheapest
and
the
most
effective
way
to
rank
them,
and
keep
them
stick
to
page
one
after
it.
First
of
all
you
need
some
social
media
shares,
I
use
fiverr.
Here
is
the
gig
I
use:
https://www.fiverr.com/vebtools/provide-­‐you-­‐600-­‐high-­‐quality-­‐social-­‐signal-­‐
to-­‐improve-­‐seo?extras=2673171
and
then
you
need
some
backlinks,
but
from
social
media
websites..
for
that
I
use
a
social
media
bookmarks
gig
from
fiver:
https://www.fiverr.com/crorkservice/add-­‐your-­‐site-­‐to-­‐1001-­‐social-­‐bookmarks-­‐
high-­‐quality-­‐backlinks-­‐rss-­‐ping
That’s
it.
Give
them
your
URL
and
keywords
and
let
them
do
it.
Sit
back,
and
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 11
watch
your
website
getting
ranked.
It
hardly
costs
$20
including
content
and
the
off
page
SEO
stuff…
and
trust
me.
It
really
works.
I’ve
been
using
this
strategy
for
years,
and
now
I’ve
shared
here.
The
main
problem
I
see
here
is
that
its
very
easy
to
get
ranked
using
this
strategy,
Anyone
who
follows
this
will
be
ranked
to
the
first
page
but
after
a
few
weeks,
their
rankings
getting
down..
Here
is
the
solution
for
that
too.
5.
How
to
stick
1st
page
forever
Keep
upgrading
your
content,
For
example
I
posted
a
1200
words
article
and
it
got
ranked
on
the
first
page,
now
I
need
to
keep
adding
some
content
every
month,
like
200
words..
Keep
changing
content
according
to
the
trend..
it
shows
that
your
post
is
up
to
date
and
Google
considers
it
as
a
good
signal.
In
this
way
you’ll
stick
to
the
first
page
forever.
Otherwise
your
website
will
be
replaced
with
some
up
to
date
website.
This
is
what
big
brands
are
doing,
before
you
know
about
something
latest
product
coming,
they’ve
posted
about
that
already.
And
this
is
the
reason
they
rank
well,
and
most
of
people
link
to
their
website
as
a
source
of
news/review.
(Free
authority
Backlinks)
You
can
do
this
too,
Find
the
source
of
information
of
your
industry
leaders,
and
publish
content
before
them,
Be
fast,
be
authority,
You’ll
get
ranked.
Update:
While
I
was
writing
this
ebook
for
you,
I
noticed
I
have
made
more
sales.
Here
is
the
screenshot:
From
$2800
to
$9000

Did
nothing,
was
just
writing
this
ebook..
Now
you
see
how
easy
is
to
make
money
with
this
strategy?
Work
one
time,
and
enjoy
for
years.
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 12
Support
I
can
also
be
contacted
via
email

Mail@salmanbaig.com,
and
ill
be
happy
to
answer
any
questions
or
assist
you.
TIMEROID

Rankings
on
Steroids
All Rights Reserved – www.salmanbaig.com Page 13
Thanks
Salman
Baig
www.salmanbaig.com

Out Of The Box Product Creation

Out Of The Box

Product Creation
By Jens Steyaert
Annoying Legal Stuff:
This book comes with personal use rights only. Please do not attempt to redistribute this
publication in any form, written or otherwise. No part of this product comes with giveaway, resell,
master resell, or private label rights.
Please enjoy this book. Apply its contents. But also be aware that you follow it entirely at your
own risk. The author assumes no liability for any time, money, or business lost as a result of you
following the guidance set forth herein. Understand that no income guarantees have been, nor will
be made. Your own skill level, work ethic, niche selection, time investment, startup capital,
and/or luck may all play a role in your success, or lack thereof.
Introduction
Hi and thanks for picking up this report. I’m Jens
Steyaert and I’ve been making a living online for nearly
5 years now, and I’ve reached a point that my main focus is on helping other people succeed online.
And that’s exactly what I’ll try to do in this report. See in my main business Lead-Swaps.com I get
asked very often by members why they don’t make as much money as the “gurus” claim they make.
Surely some of them only have a couple of hundreds subscribers on their list, so that’s easy to
understand, but even members with a bigger list seem to struggle.
Well the only real solution I can give them is very simple: start creating your own products!
And then the next problem arises, how on earth can I create products? So in this report I’m going
to provide you 2 solutions to this problem. And I’m not just talking theory here, I’m going to show
you how you can easily create products that sell hundreds of copies, even if
you have very little experience.
Here’s what you’ll learn:
 A method to create products if you have zero experience with clear instructions on how to get
started
 A method that requires a little experience, but
which is easy to do and highly scalable including my case study
 An example of thinking outside of the box, straight from the top of my head which would allow me
to create a new product today!

1. Product creation without experience
Now the first method is probably not new to you (or maybe it is  ), but I’m sure if you heard
about it you have no clue on how to get started.
So if you have no experience, the easiest thing you can do is interview some experts in certain
niches.
Why do I know this works? Because I’ve been featured in one myself. 
Some months ago I was contacted by Franck who wanted to do an interview about solo ads, PPL and
list building in general.
The reason he asked me to do an interview is because I had several Wso’s at that point about list
building, and my very successful one about making $1 from every subscriber (which you’ll learn all
about in a minute).
So to make it very simple, here are the steps you should take in order to create an awesome
interview WSO:
 Define the niche
On the Warriorforum there are popular Wso’s in a lot of niches. What you should do is check which
niches are
selling well, and make a list of all the Wso’s that have
100+ sales.
Here you can see how easy it is to check for Wso’s that are interesting to do an interview about:

Go To Warriorplus and click the affiliates tab and then offers. Here you can see a great overview
about the latest products and how well they sold:
And some more:

Seriously, you shouldn’t have any problems with finding tons of products that got 100+ sales.
Then move on to Warrior Payments, another place where you can easily find top selling Wso’s.
Click “Earn as an affiliate” in the warrorforum:
And then check for Wso’s that were released the last
3O days and rank them according to which products had most sales:
As you can see there are also a good amount of Wso’s that got a decent amount of sales.
So next step is to choose a niche in which you found at least 10 top selling Wso’s. This can be:
– List building
– Product Creation
– CPA
– Youtube Marketing
– Affiliate Marketing
– Social Media
When you got your list, it’s time to contact these product creators and ask them to do an
interview.
This can be really simple, when I was contacted I went something like:
Hey Jens,
I hope you are doing well.
I saw you are doing really well with your Wso. Congratualtions on that!
I am currently in the process of creating a product which will contain several authority figures in
the
{YOUR NICHE}.
I already have a couple of big names on board so I
hope you can join us, it will only take a few moments of your time and it’ll be a good
advertisement for your business.
Please let me know what you think and I’ll send over a simple text file with some questions.
Thanks in advance, Your Name
That’s basically it, I said “yeah sure why not”. 
And apparently the others did too because he had some very big names on board to do the interview.
 Create Your Questions
Well this is something you can do before or after you contacted all the people (or the same day
basically). Just make sure if you have a bunch of people agreeing that you respond fast, so it’s
perhaps better you’re prepared…
Let me just show you the questions I received from
Franck which he included in his WSO:
JensSteyaert interview questions :
JensSteyaert is a fellow warrior from Belgium, he is the man behind Lead-Swaps.com, an all-in-one
email marketing platform where email marketers can find ad swap and clickbanking partners, buy and
sell solo ads, with conversion tracking, real time stats and more.
1) You are known on the warrior forum for making money with list building and for Lead-Swaps.com.
Can you give us a brief introduction how you got started online?
2) So what is your online business model? Is your business centered around solo ads and ad swaps?
Do you have additional sources of revenue?
3) Would you like to tell us how much money you invested in yourself the first year, in failed
attempts to build your online business before you finally made it? Did you get a mentor, or was
there any material that you bought?
4) What is the biggest mistake you’ve ever made in
your list building business?
5) Would you mind telling us how big is your list, how long it took you to build, and when exactly
did you start to make money? Did you start with affiliate marketing
or your own products?
6) Which software do you use and recommend to track list building campaigns?
7) From my experience, beginners ask themselves:
How can I grow my list really fast? How can I maximize my time? How can I automate this as much as
possible so that I free up my time? So if a newbie walked up to you seeking your three best tips
and you only had a
few minutes, what would you tell him?
8) Can you explain to us what is clickbanking? The difference with ad swaps? And the different ways
to do it?
9) Between your solo ad business, coaching and selling your own products, how many hours do you
actually work daily? And what you are doing?
10) You run a successful wso showing people how to make $1 instantly for every new subscriber. Can
you tell us more about this method?
11) Last question to end this interview, if you had to start over, what would you do?
As you can see, the questions are well structured and have 2 purposes:
– Put the buyer of the Wso first so he actually learned something.
– Make it beneficial for the person interviewed so people get to know him better and his business
increases.
If you’re able to combine these two things, then you’re well on your way to launch your very first
successful product. 
Check Franck’s Wso Here: http://www.warriorforum.com/warrior-special-
offers/987734-rave-reviews-13-six-figure-solo-sellers- reveal-how-build-3k-5k-per-month-solo-ad-
business.html
This Wso sold hundreds of copies, putting hundreds of buyers on Franck’s list and he didn’t have
any experience with list building at all, pretty cool don’t you think? 
Now there’s obviously 1 question on your mind right now: What if nobody agrees to do the interview?
That’s a very fair question to ask yourself, because if you are a complete newbie you don’t have
any connections in this business.
So with this in mind, it’s very simple to get people on board: Give something in return!
See it basically only takes 30 minutes to complete the interview for the product creators (it only
took that long for me). So why don’t you just share some of the
profits you make with them?
Let’s say you got 10 people on your list to do the interview. If they don’t agree to do it, then
simply offer
them some money in return. Tell them they’ll get the first $50-$100 of the sales just for doing the
interview.
Let’s make some calculations:
 You sell 500 copies at $9,95 = Roughly $5000 (which is about the amount Franck made by selling
hundreds of copies)
 You pay the people you interviewed $100 which means $1000 total
 You made a profit of $4000 and put 500 buyers on your list (which should double your profits
eventually)
You can even use Franck’s Wso as an example to show how well this method works, and I’m sure you
won’t have a problem finding people willing to do an interview.
So that’s it for the first method, very easy to get started with and very profitable. All you need
to do is take action!
2. Product Creation By Thinking Outside Of
The Box
Alright now we’ll up the level a little, and learn how to create products easily by reading between
the lines.
If you think this is hard, then you’re wrong. I created my product that did over $5000 in sales in
about 2 hours, just by using this super simple method.
But before we get started, let me tell you the most crucial part of creating products: You need to
ADD VALUE to the marketplace.
We’re not going to rehash existing methods, that’s simply put, well, lame (for lack of a better
word).
No, we’re going to use existing methods in a creative way, and create a product that is much better
than the original.
I’m going to show you 2 things:
 How I created my product that made me over
$5000 in sales
 An example of a new product I just thought of from the top of my head by using this method
How I created my product
Alright let me give you an overview about the method first, and then tell you how I came up with
the idea for my product.
The method is very simply: you use 2 methods explained in products which have either flaws, or
which can be used for another purpose and turn it into a product of your own.
The product I created was using a method which originally had another purpose when I discovered it,
and used it in another niche, very simple.
 Product Number 1:
Using CPA offers to recoup your investment when buying Facebook ads.
So basically what you do for this, is give away something free when promoting Facebook ads to build
your list. But what you give away for free is actually a CPA offer and when people complete it you
earn about
$1.
In this method the person who created the course actually used a diet calculator of some sorts
which was paying about $1 for every download. Obviously this is going to convert well because you
can easily target who are interested in weightloss.
Obviously, this means you can basically build your list for free because you make money from the
CPA offer (which is the reason people opted in to your list in the first place).
 Product Number 2:
Monetizing your list in the IM niche with PPL programs. I have always been a fan of PPL programs
because
you’re able to recoup a lot of money when you buy solo ads. (or any other form of traffic for that
matter)
So the moment I read the method using CPA offers to build your list with Facebook ads, I knew I was
on to something here.
What if I could use the same method, but instead of using a CPA offer, use a PPL program and use
that to build my list for free? I tried it, it worked and I knew I found something unique which
nobody was doing at that point. (my method has been rehashed several times already by now though,
as expected.  )
Anyway, this is how easy it was to create something
out of nothing. Honestly, I don’t know of much things in the IM world that are more lucrative.
Oh but Jens, I don’t know about any methods, how can
I get started with this?
Well first I’m going to give you another example of a product I could create using this method, and
then I’m going to show you some more ways to get started.
Seriously, if you put in some effort and use your brain, this isn’t hard to do at all…
Example Of Another Product Using This Method
Alright I told you that there are two ways to go about this:
 You take 2 products which are seemingly unrelated, and repurpose them
 You take 2 products with flaws, put the best stuff together and create a better product
I already showed you the first way (unrelated products) and will now show you an example of a
product you could create by combining two products with flaws.
 Product number 1: Flipping Websites
As you might know, flipping websites can be very profitable. You build a great site, and list it on
Flippa where it can sell for hundreds of dollars. (or more)
The course I read about this was really amazing, it was very detailed and showed you how to build
an amazing site and outsource most of the work.
However, there were no clear instructions on how to drive traffic to the site. I couldn’t see this
work, because in order to sell a site, you need to have some traffic and preferable some clicks
from Adsense every day. A site with traffic and Adsense income can sell for thousands of dollars.
The main flaw: Driving Traffic
 Product number 2: Autopilot Traffic
In this product, I learned how you can set up autoblogs and drive automated traffic to those blogs
and make some money from Adsense.
Well that sounds awesome don’t you think? The main flaw of the first product is solved by a method
in the second. It doesn’t take too long for me to connect the dots. 
The way to get autopilot traffic is to use a plugin called SNAP, which basically means “Social
Media Auto Poster”. I’ve used this plugin before, it’s really cool because every time you add a new
post to your blog, it automatically posts it to social media and social
bookmarking sites which have a huge amount of traffic. And it’s true, you get free traffic this
way!
Every time you make a post, you get about 10-100 visits to your site. And if you optimize your blog
titles (make them catchy for instance), that number can be much bigger.
Conclusion: The second product is perfect for driving traffic, the first for creating high quality
blogs (autoblogs won’t sell on Flippa). Combine these two and you have a best-selling product! 
I hope this opened your eyes to the possibilities of using this method and you see how easy it is
to get started.
I’m sure you have heard this before: “There’s always some crucial information left out of
products.”
Well, you should be happy because it opens the doors for a lot of possibilities for YOU! 
To be honest, there are very little products that give you a complete overview on how to do
something, and
/ or if you want to use the methods for another purpose it simply won’t work (= autoblogs don’t
sell on Flippa). So all you need is a little creativity and you have the possibility to create
unlimited products that add real value to the marketplace.
I highlighted the add value part because that’s what you need to do essentially. I really want to
stress that this is not a method about rehashing products! You simply combine two products and make
it better so it will give better results for everybody who buys it.
3. Getting Ideas For Products
Ok I do believe that you now have a good idea on how to get started, but I also feel that at the
moment you might feel a little lost.

Obviously if you have bought a lot of products before, you shouldn’t have too much problems with
connecting dots. However, I’ll give you some additional ideas which should help you to get started.
Here are some ideas to combine products with flaws:
 Product 1: How to rank Youtube videos
 Product 2: How to create a profitable funnel
 Your Product: How to rank and make money from
Youtube videos
 Product 1: How to get 1000’s of subscribers
 Product 2: How to increase your conversions
 Your Product: How to build a huge list and make more sales
 Product 1: 10 Ways to get traffic
 Product 2: How to build an authority blog
 Your product: How to build an awesome blog and drive 1000’s of visitors to it
 Product 1: How to build a relationship with your list
 Product 2: How to build a buyers list
 Your product: How to build a buyers list that pays you over and over again
Alright this should you give some ideas, but I’m sure by now you completely understand how to
create
products.
See the main thing to understand here is that most successful marketers who sell their own products
(99%+) didn’t reinvent the wheel. They learned their skills and knowledge from somebody else.
So to get these ideas you can do 2 things: Look for free Wso’s
If you’re on a budget this is a perfect thing to do, because you can download tons of material and
learn a lot of stuff. So just skim over the Wso section , download as much stuff as you can and let
your creative mind do the rest. 
Buy Wso’s
I’m an avid product buyer myself, a serial buyer as they say. Not because I want to learn that one
method that is going to make me rich, no because I simply love to learn new things.
This is a business that’s so fast-paced that it’s nearly impossible to keep up with everything on
yourself. If there are some new methods that can add an extra income stream to my business, I’m
more than willing to pay $10 to learn more about it. 
But for this method, it might be useful to get even more ideas to start creating your own products.
So buying Wso’s is definitely a good thing to do if you want to learn and test things out.
So what’s your task? Create a list of dozens of products, and learn to connect the dots. If you can
do that, you can scale this method without any limit.
There will always be products released which don’t tell you the whole story, your job is to fill
the void, be
creative and add value to the marketplace to get tons of repeat buyers! 
4. Conclusion
So I hope you learned a thing or two about creating your own products fast and easily.
It’s simply a fact that when you want to make some serious money online, you need to create your
own products. And the Wso section is a great platform to get started. It only costs about $20 to
post your sales page and you can make thousands of dollars.
I won’t claim that your very first Wso will be a homerun like mine was, but if you don’t put in the
effort to actually create your Wso, you’ll obviously never know.
I can only share with you what has worked for myself, and even if your Wso is only half as
successful, It will be a great result.
And more importantly, if your first Wso fails, don’t give up, this is not a business for quitters
who say something doesn’t work because they tried once and
didn’t see amazing results. This is a business for people who keep on pushing and working until
they succeed.
So which person are you going to be? 
So the first thing to do now is do the research, think of some ideas and get started working on
your first product. If that’s what you’re doing, you’re definitely somebody who wants to succeed.

With this in mind, I wish you all the best, Jens Steyaert
Some more of my stuff: Lead-Swaps.com
My all-in-one list building platform, here’s some more info:
 Autopilot Clicks
 Autopilot Buyers
The Money APP
A step by step APP to get free access to the autopilot clicks system, which will allow you to make
some good money in the process

Solo Funnel Breakthrough

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Introduction
Welcome! I am SOOO excited to be writing this report. It has been on my “to
do” list for quite some time now but I held off on writing it because I wanted to
make sure I did as much testing on my solo ad funnel as possible to make sure I
can deliver the highest quality content to you and show you what I have been
doing to break even (and sometimes even profit) from purchasing solo ads.
The truth is building a RESPONSIVE list isn‟t hard at all when you know what you
are doing. However, I must warn you, the information you are about to learn in
this guide is going to be completely different than anything you have ever read
before, so I really need you to put your trust me in me put your trust in this system
and just give it a try.
To give you an example of what I mean, the way you will be creating your
squeeze page is actually going to slightly lower your opt-in rate…but that‟s ok!!
Why? Because it is going to GREATLY increase your lists responsiveness (meaning
more opens and more clicks with each email) and on top of that it is going to
GREATLY increase the amount of immediate sales you get from each solo ad
purchase which is what will allow you to break even.
Focus On Cost Per Subscriber…NOT The Opt-In Percentage
Like I said, with this system even though your opt-in rate will be slightly lower, your
cost per subscriber is going to be practically zero. Whereas if you were to set up
a basic squeeze page and OTO, you are looking to pay around 50 cent to $1.00
per subscriber.
Too many people pay WAY too much attention to just their opt-in rate and
completely ignore the cost per subscriber, but in reality the ONLY thing that
matters when building a list is the cost per subscriber. The lower the cost per
subscriber, the more you can invest into your list…and as long as you follow this
system you will eventually reach the point where you can break even from a
solo ad which will bring your cost per subscriber to $0.00.
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If you are still a bit confused, let me give you one more example.
Using A Traditional Squeeze Page and Sales Funnel
Let‟s say you put together a traditional squeeze page and OTO (one time offer)
that you sell for $17.00 and you purchase a 100 click solo ad for $40.00.
Now let‟s say you have a great 50% opt-in rate, that means 50 people will
subscribe. Now the standard OTO conversion rate for traditional funnels seems
to be 1.5%, but let‟s round up to 2% for the sake of easy math.
That means out of the 50 subscribers, 1 will purchase your product for $17.00.
You paid $40 for the solo ad and made a $17.00 sale, so you are out $23.00. This
means your cost per subscriber was $0.46. Not bad…but let‟s take a look at
another example using the squeeze page and funnel you are about to learn.
Using Your NEW Squeeze Page and Sales Funnel.
Ok, let‟s pretend you set up your squeeze page and sales funnel using the
information you are about to learn in this system and once again you purchased
a 100 click solo ad for $40.00. This time your squeeze page only converts at 25%
but the conversion rate on your OTO is 10% (very likely using this system).
This means you will have gained 25 new subscribers and made 2.5 sales (we will
round down to 2 sales for the sake of math). 2 sales at $17.00 is $34.00. This
means you are only out $6.00 and had a cost per subscriber of just $0.24!
This doesn‟t even include the upsell offer. If you make just one upsell, you would
have actually made a PROFIT from that solo ad bringing your cost per subscriber
down to $0.00.
Looking at those two examples, at first glance the first one might seem better
because you got twice as many subscribers, but if you take a deeper look into it
the second option is MUCH better because the cost per subscriber was cut in
half, which means you can spend the same amount of money and build a list
that is twice as big.
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Trust me when I say these figures are NOT an exaggeration, they are taken from
real life case studies and in this guide I am going to show you guys my best
performing funnel so you can copy it :).
Alright, enough of the introduction. I know you are probably super excited to
dive into this system, so let‟s go ahead and start with a complete overview of all
this so you can see the “birds eye view” of how all this works.
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Overview of The System
This system has three main components to it, and all three of these components
work SO WELL together which is why you can expect to get 10% conversion rates
on your OTO.
These three components are:
1) A REVERSE Squeeze Page
2) An OTO That is Personalized and Offers Scarcity
3) A VIDEO Upsell
Let‟s go over what each of these three components are, shall we?
The Reverse Squeeze Page
For most of you, the squeeze page is going to be the absolute biggest change
you make to your funnel. Obviously I want you guys to set up your OTO and
Upsell in the way I show you, but if you only changed one thing in your funnel I
would want this to be it.
Setting up a reverse squeeze page is going to make the biggest difference in
how many OTO sales you have.
Why?
Because the subscribers will ALREADY trust you BEFORE they opt-in, and as I am
sure you already know the number 1 way to get someone to purchase
something from you is to gain their trust.
So what exactly is a “Reverse Squeeze Page?”
Great question :). With a traditional type of squeeze page, you basically tell
them you are about to teach them something, but in order for them to have
access to it they need to enter their email address and subscribe.
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Here’s a picture of a traditional squeeze page:
What‟s wrong with this?
Well, technically nothing is WRONG with it, but when you set up your squeeze
page like this, traffic is brought directly to that page, they enter their email
address and are brought straight to your One Time Offer.
The issue here is the subscriber likely won‟t buy your OTO because they don‟t
know anything about you. All they know is that they entered their email address
and then were brought straight to a sales page, and that is going to turn 99% of
them away because they don‟t have any reason to trust you at this point
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With a reverse squeeze page, you are going to make them go through 2 pages
of great information before you ask for their email address.
Here’s an example of one of my reverse squeeze pages…
So let‟s take a look at what‟s happening here. The visitor lands on page one,
and to their surprise they ARE NOT asked to enter an email address right away.
Instead, you will actually be giving them some great information.
They then click a button that says “Click Here To Continue” and are brought to
page 2 which is also full of great information. They then click the “Click Here To
Continue” button and are brought to page 3 which is the actual squeeze page.
Once they opt-in they are then brought to the One Time Offer
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Don‟t worry, in another chapter I am going to show you how to go about writing
the content for your reverse squeeze page, but for now let‟s talk about why this
is so much better than a traditional squeeze page
Why This Is SO MUCH Better
Once again put yourself in the shoes of the potential subscriber/customer.
Instead of landing on a typical squeeze page, you are brought to a page that
actually has great content on it. You then click the “click here to continue”
button and again you see great information. You then click the “click here to
continue” button again and are brought to a squeeze page. Almost everyone
who makes it to this point WILL leave their email address because they are
already SO HOOKED!!!
But more importantly they TRUST YOU!!!
You gave them 2 pages of great content without asking for a single thing from
them. Once they enter their email address and are brought to the OTO page
the chances of them purchasing from you increase 10 times (literally).
Like I said we will go over how to create these reverse squeeze pages in another
chapter so don‟t worry about that right now. Right now I just wanted you to
have a general understanding of what a reverse squeeze page is and why it‟s
so much better than the traditional squeeze page.
So that‟s the first component of this system, let‟s now talk about component
number 2.
Personalization And Scarcity on The OTO
After the visitor enters their email address, they will be taken directly to the One
Time offer. You want to take them straight to a one time offer to try to gain
back some of the investment you spent on the solo ad.
After doing some testing, I realized that you MUST have two very important
things on your OTO page if you want to make sure it converts well, and sadly it
seems like nobody talks about these two things.
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These two things are personalization and scarcity.
Let‟s start off by talking about scarcity, shall we?
Including Scarcity on Your OTO Page
Let me ask you something, If you go to a store and you notice an item you want
is 50% off for the next 24 hours, are you more likely to buy it on the spot rather
than just saying “I’ll come back later and get it”? Of course you are!
It‟s human nature to want to get the best deal, and if we can save some money
by purchasing „right now‟, that‟s what we are going to do!
That‟s why major stores are ALWAYS running deals and discounts like that. They
understand that deals and discounts create impulse purchases.
So let me ask you this…why are you not doing the same thing with your OTO
page?
You need to make it CLEAR to them that they only have a certain amount of
time to make the purchase before the price goes up.
I tested various ways of doing this but the number 1 way I found was through a
countdown timer placed at the top of your site.
I‟ll get into how to do this in a later section, but here‟s what it looks like on my
site:
That banner is at the top of my OTO page, and it doesn‟t matter how far the
visitor scrolls down, the banner goes with them. This means it is ALWAYS in their
site reminding them that their discount expires in just a few minutes.
This gives you a massive psychological advantage. You see, a lot of people out
there will read through a sales page and think to themselves “That sounds good
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and all, but I will wait a few more days to make a purchase when I have more
time to read through it”. And as you all know the chances of them coming
back and purchasing go down quite a bit.
On the other hand, if you have that countdown timer on your OTO page, it‟s a
constant reminder to them that if they wait any longer they won‟t get your
product at this low of a price.
So instead of them saying they will just come back later and purchase when
they have time to read it…they will now be saying “I better purchase this right
now and then I can read it later when I have time”. See the difference there?
DO NOT underestimate the power of the countdown timer.
Again, we are going to get into how to do all this in a later section…for now I just
wanted you to understand this system so you can see why it works so well.
Personalizing Your OTO Page.
One of the first things all good salesmen are taught is to learn the potential
customers name right away that way you can call them by their name. Believe
it or not this creates a sense of friendliness and actually helps build trust.
It wasn‟t until recently I discovered I can actually use this same technique on my
OTO sales pages, and not only that but I was able to use it to remind them of
their discount.
What do I mean by this?
Right when someone enters their email address on my squeeze page, I actually
set up Aweber to pass that information onto the sales page. Here‟s an example
of what I mean…I headed to my squeeze page and in the “enter email box” I
entered „theiremailaddress@gmail.com‟ just to show you how this works.
Here‟s what automatically happened when I hit the “Submit” button:
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Right below the countdown timer, it displays the persons email address and
reminds them that their discount expires soon.
This does two things…like we mentioned earlier it creates a sense of friendliness
which builds trust. It appears to them that this whole sales page is personalized
to them and this is most likely something they have never seen before.
The second thing it does is make them believe their discount REALLY WILL expire
if they don‟t purchase by the time the countdown timer hits 0. It makes them
believe their email address is now tied to that discount.
When you combine the countdown timer with the personalization, you will be
absolutely amazed how much this improves your conversions!
A Sales Video
When it comes to converting visitors into customers through solo ads, a video is
MUCH better than a standard text based sales page.
There are a few reasons for this, the main one being that it is completely
different than what most people are used to seeing. Everyone is so used to
subscribing to someone‟s newsletter and being taken directly to a text based
sales page. It‟s refreshing to see something new!
Also, the video will increase the trust they have in you even more because when
they hear your voice it actually makes them feel like they are getting to know
you and again creates more of a “friendship” feeling.
So here’s what the final OTO sales page looks like for me with all the elements on
the page:
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Wow! How‟s that for an overview of the system? I know we just covered a lot,
and if you are confused with some of the aspects, it‟s totally fine. We are going
to get into some of the technical stuff on how to set all this up in the later
sections, like I said I just really wanted you to have a good understanding of this
entire system, that way when you set it up for yourself you will know exactly WHY
you are doing what you are doing.
It‟s a powerful system and it WORKS. So let‟s go ahead and get yours set up!
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Start With The OTO
When putting together this system, we want to do things in „reverse‟ order and
start with the OTO. I know most people start with the squeeze page, but you
need to figure out what your OTO will be first so you can write the content for
your reverse squeeze page with your OTO in mind.
It‟s EXTREMELY important the OTO and the reverse squeeze page match each
other. For example, if your OTO is on list building, your reverse squeeze page
needs to give away information on how to build a list.
This means before you create your OTO you first need to choose your niche
Selecting Your Niche
Niche selection is completely up to you, but you need to remember that the
traffic source is going to be solo ads.
After purchasing thousands of dollars‟ worth of solo ads, I have learned that
MOST of the traffic you get will be newbies looking to make money fast. They
don‟t really care what the system is, they just want an easy method that will help
them make money fast.
I have tested multiple niches, and the one that always seems to work best is
affiliate marketing. It seems like when I sell an affiliate marketing product, it
always sells better than a product in any other niche.
Honestly, I THOUGHT that list building was going to convert the best, but it didn‟t
convert all that well. You and I know the value of building a list, but most of
these newbies don‟t see the value in building a list so they won‟t purchase.
All this to say that if you want to test out a few difference niches you can, but
the affiliate marketing niche is what has been proven to be most profitable for
me.
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Creating The Product
Once you choose your niche, it‟s time to create your product. DON‟T FREAK
OUT!!! Product creation is something you CAN do.
If you know a lot about your topic, you can write the report yourself. However, if
you are like most people you want to know the fastest way to get up and
running with this system and make some sales.
In that case you will want to use a PLR product. However, you need to make
sure the product is a high quality report or video series, so I do recommend you
purchase multiple PLR products and read through them all before you decide
on which one to sell as your OTO. If you purchase five of them, take the time to
go through all five and choose the one you thought offered the best value.
There are a few places you can purchase PLR products from. My favorites are
http://www.TradeBit.com and www.ExclusiveNiches.com.
These PLR stores have products in just about any niche you can imagine. The
best part is the fact that you likely won‟t have to pay more than 5 dollars for a
PLR product, so you can put your name on a high quality product for super
cheap!
Now you will notice a lot of these come with sales pages. You will be creating
your own sales page so technically you don‟t need it, but it might come in
handy when writing your sales copy.
PLEASE do not forget to purchase multiple PLR products and take the time to
read through them all. If you think they are terrible products, so will your
customers. If you think they are great products, there‟s a good chance your
customer will think the same also.
Creating Your Upsell
For the longest time I didn‟t include an upsell within my solo ad funnel. My
funnel just took the subscribers from my reverse squeeze page to my OTO, and
after they purchased the OTO they were brought straight to my download
page.
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I finally decided to include an upsell to the OTO, and to my surprise about 35%
of people that purchased the OTO also purchased the upsell!
So now the funnel looks like this: The subscriber enters their email address and is
brought straight to the OTO. If they purchase the OTO they are brought to the
upsell page where they have the chance to purchase one more offer. If they
don‟t purchase the upsell they are brought to the download page for the first
offer they bought. If they do purchase the upsell they are brought to a
download page that has both the OTO and the Upsell offer on there.
Since the upsell actually does convert so well, it is NOT an optional part of this
funnel. If you want to make your money back from solo ads or even make some
profit with each solo ad purchase, you MUST include an upsell.
So how do you put together your upsell? Well, you first need to think of what
would make their life easier based on what they learned in the front end
product?
You don‟t need to waste hours putting together an upsell. This is what held me
back from creating my upsell for so long, I thought I would need to invest
wayyyy too many hours putting it together, but that simply isn‟t the case.
The upsell just needs to make their life easier.
A GREAT upsell for an affiliate marketing product is “done for you emails”. In
fact, with my funnel that is exactly what my upsell is. With my funnel, my main
offer shows them how to dominate affiliate marketing by building a list and
emailing that list. So my upsell to that product was 30 „Done For You‟ email
swipes that they can simply copy and paste.
You can also think of something that will save them some money. For example,
look at the upsell to this product you are reading right now…not only do you get
a list of the top solo ad sellers that I have personally tested but you also get a
discount, so by purchasing this upsell, you are actually saving money.
So read through your entire front end product and take some time to think of
what you can offer your customers that will either save them time, money, or
both.
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Once you get your product and your upsell ready to go, it‟s time to create the
download pages for these offers
HOMEWORK
_____ Decide What Niche You Want To Be In
_____ Create a Product or Purchase a few PLR Products Within That Niche
_____ If You Are Purchasing PLR Products, Read Through Them All and Use Best
One As Your Product
_____ Edit The Document and Put Your Name On It
_____ Create Your Upsell
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Creating The Download Pages
So at this point you have your front end offer and upsell created, now you need
to put together a download page for them. This is going to be a real quick
chapter, I just wanted to include it so you guys can see how to use your
download page to make even more money from your solo ad purchase 🙂
Now most people just slap up a simple page and throw the download links on
that page. There‟s nothing wrong with having a simple page, but it should
include more than just the download links.
I am a HUGE believer in making back as much money throughout the funnel as
possible while still offering value to the customer.
Because of this, you should include 3 other products on your download page
that your customer can purchase using your affiliate link.
I can‟t even begin to tell you how many affiliate sales I have generated by
simply including a “Recommendations” section on my download page.
Now remember, I did say we want to make as much money as possible
throughout this funnel WHILE STILL OFFERING VALUE TO THE CUSTOMER…so before
you recommend a product on your download page, it is very important you go
through the product and make sure it is a high quality product.
There are a lot of great products out there, but there are also a lot of terrible
products. The last thing you want to do is lose your customers trust right away by
recommending a terrible product.
A Picture is Worth A Thousand Words
Instead of trying to explain to you how I put together my download pages for a
solo ad funnel, I figured I would just take a screenshot and show you! (picture on
next page)
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Ok so as you can see, this is actually my download page for those who
purchased both the front end product AND the Upsell.
The download page for those who did not purchase the Upsell looks exactly the
same, except there is no button for them to download the Upsell (obviously).
All three of those products that I recommend on that page are products I have
personally bought myself so I know they are high quality products. Remember
to ONLY leave affiliate links to products you have purchased and looked at.
The Power of The Affiliate Links
For those of you who are on the fence about including affiliate products on your
download page, let me tell you how powerful this can be.
By including affiliate links on your download page, you can literally have 1
customer cover the cost of the ENTIRE solo ad. There have been multiple times
where someone would purchase my OTO, my Upsell, and all three affiliate
products I recommended on the download page.
Not only does this typically cover the cost of the solo ad but you will likely see
profit from that solo ad purchase all because of one customer.
Now I know you are probably thinking “Who would purchase everything?”. Well,
you need to remember that a lot of these customers are going to be newbies
and they want every possible advantage. Because of this they have no
problem purchasing any offer you put in front of them as long as they trust you,
and at this point you will have already gained this trust through your reverse
squeeze page.
Once you get your download page put together, we can move onto creating
the reverse squeeze page.
HOMEWORK
_____ Find 3 other HIGH QUALITY PRODUCTS to promote on your download page
using your affiliate link
_____ Create your two download pages
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Creating The Reverse Squeeze Page
This entire system starts with the reverse squeeze page. If you get this part right
you are going to make an absolute killing by just purchasing solo ads! And the
great thing about this is the fact that it‟s not hard to get this part right.
To refresh your memory, a reverse squeeze page is where you make the visitor
go through two pages of content before they even see your squeeze page.
Yes, this does slightly lower opt-in rates, but it dramatically increases your lists
responsiveness and dramatically increases sales on your OTO because by the
time the visitor reaches the OTO page they will already know, like, and trust you.
You also need to remember the opt-in percentage isn‟t what is important,
what‟s important is the cost per subscriber. I get so frustrated when people say
things like “This squeeze page gets me a 60% opt-in, everyone should be using
it”. Ok, that‟s great and all but did you get any OTO sales? Probably not. And
how responsive is your list? Probably struggle to get past a 2% open rate.
A reverse squeeze page takes care of all these issues. You WILL get OTO sales
and you WILL have a responsive list.
How Long Should The Reverse Squeeze Page Be?
I have tested many different lengths for the reverse squeeze page. I started off
by testing one page of content then take them to the squeeze page, two
pages of content then to the squeeze page, all the way up to 6 pages of
content before they are taken to the squeeze page.
Having two pages of content and then the squeeze page seemed to work
perfectly, and I recommend you use two pages as well. If you want to use three
or four you can, but according to my testing two pages of content and then a
squeeze page works the best.
How To Write The Pages
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I know the number one question on your mind right now is “How do I write these
pages to get maximum conversions, is there some sort of formula to follow?”
Well, as a matter of fact there is!
Excitement + Information + Curiosity = Sales
We will call this the EIC formula. The first page is going to be the Excitement
page, the second page is going to be the information page, and the third page
(squeeze page) is going to be the curiosity page.
So let‟s go over each of these pages below.
The First Page (Excitement Page)
I have found that in order to get people to click on the “Next” button at the
bottom of the page, we first need to build the excitement. You need to make
them realize that you are different than everyone else and that the method you
have for them will work.
Also, when you put them in a state of excitement, it actually increases their
chances of purchasing your OTO. People tend to make purchases when they
are excited, so we are going to use the first page to make them excited about
what‟s coming next.
Your excitement page needs to start with a big headline, kind of like you would
see on a sales page. You want to use that headline to capture their attention
right away and make them want to continue reading. The headline for my
page is “Learn The True Secrets to Making Over $10k Per Month With Ease: 100%
Newbie Friendly” .
Then you move onto the content for the excitement page.
You really don‟t need to go over much of the method on the first page. You
simply want make them realize that what they are about to learn on the next
page WILL work for them.
You also want to end the page in a way that makes them feel like they NEED to
click the “Continue” button.
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With all that said, let‟s take a look at the content for my excitement page.
There are an incredible amount of people out there making a full time living on
the internet right now, and this number continues to grow every single day.
There are people making 10k, 20k, 30k, and even 50k PER MONTH on the
internet.
So let me ask you something…
Why not you?
Seriously think about that for a second, what makes these people that are
making a full time living on the internet, living the life of their dreams (a life full of
complete and total freedom), any different than you?
Don’t skip over that question. I really want you to think about it.
Are you ready for the answer?
Well, here it is…
NOTHING!!
That’s right, the people that are killing it on the internet right now are no different
than you.
The only difference between you and them is the fact that they have “The
Plan”. They know the “Secret Sauce” to making money on the internet…
…and the funny thing is the “Secret Sauce” really isn’t a secret at all. It’s an
extremely simple method, that once applied will unlock a whole new world for
you.
Sure, you might not be the next Mark Zuckerberg and create technology like
Facebook.
But you don’t have to!
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All you need is a plan of action to follow, and on the next page I am going to
show you the EXACT AND ONLY plan you ever need to make over $10,000 per
month on the internet.
But listen, if you are already making over $10k per month on the internet, I don’t
want you to head to the next page. This strategy is for those who have been
trying to figure out how to make it on the internet but haven’t had any success.
It’s for those who want a life of freedom and are willing to work for it, but they
need a little guidance to help get them there.
Does that sound like you?
If so, I would like to be the person that guides you. The person that ensures you
are always headed in the right direction. The person you know has your back
and will always be there if you have any questions.
So if you aren’t making $10,000 or more per month on the internet yet, and are
willing to put in some work to make it happen, then click the “Continue” button
below to continue to the next page where I will reveal the strategy of going
from $0-$10k per month on the internet
Click Here To Continue
Do you see how I managed to build excitement on that first page? And not
only that, but I let them know I want to be the person to help them make a living
online, this builds trust.
Once they click the button to continue, they are brought to the Information
page.
The Second Page (The Information Page)
The information page is where you reveal the strategy to them, but you don‟t go
into detail about the strategy. If you went into detail about the strategy you
wouldn‟t be able to sell the OTO because they wouldn‟t see the need for it.
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Instead, you want to do a general overview of the method. I like to do the
general overview as a three step process. You use three steps to tell the “what”
but not the “how”.
If you feel like you need to make it more than three steps, feel free to. I just like
three steps because it keeps it simple and makes them feel like this is something
they can do.
Here‟s what my Information page says. As you read it I want you to notice how
it goes over the method in three steps by telling them a general overview of the
“what”, but doesn‟t reveal any of the “How”.
Before we get into the “nitty gritty” details of all this, I want to give you the big
picture, the “birds eye view”.
I want you to understand how this super simple business model works before we
dive into how to do it all.
THE THREE STEP BUSINESS MODEL
Here’s the deal, this might seem way too simple to you, but IT WORKS! This is the
EXACT business model I used to reach $10,000 per month, and it is the system I
want you to use as well.
Now before you read the three steps, I don’t want you to be TOO confused. So
if you don’t understand some of it, don’t worry. The last thing I want for you to do
is read over it and say “Wow, I didn’t understand any of that. I am leaving”.
We will go over all three of these in detail in a bit ok?
The three steps are:
1) Traffic Generation
2) A proper sales funnel
3) The ability to build a relationship with those that enter your sales funnel
That’s it!
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All you need to do is focus on those three things…
…DO NOT let anyone tell you making money online is hard or complicated
because it’s not!
I believe in keeping things simple.
If you master those three steps you have EVERYTHING you need to make $10,000
per month…
…In fact, the ONLY way you can fail is if you don’t take action and I am not
kidding!
I want you to write those three things down and memorize them. From here on
out you are only concerned about learning the details of those three steps, and
the good news is I am going to teach them to you!
Let’s start with traffic generation, shall we?
Click the “Continue” button below to continue to the next page.
Click Here To Continue
Do you see how I made that business model look really simple? At this point they
will click the continue button because they are even more excited about it.
They now know the general overview of the plan and in their minds they are
saying “I can do this”.
Once they click the continue button, it will take them to the squeeze page.
Creating The Third Page (The Curiosity Page)
I call the squeeze page the curiosity page because that‟s what I want to make
it. I want them to be curious to see what‟s on the other side. Here‟s a picture of
what my squeeze page looks like:
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This squeeze page looks a little different than squeeze pages you are probably
used to seeing. First off, it‟s more than just a headline.
It seems like 95% of squeeze pages these days are just headlines, and there is a
reason for that. Headline squeeze pages usually get a higher conversion rate if
you take the visitor directly to the squeeze page.
However, you are having them go through two pages of content before they
even see your squeeze page. By the time they hit your squeeze page they
already know, like, and trust you.
Now let me ask you this…if you went through those two pages yourself, how
likely are you to actually subscribe? There is a GOOD chance you will subscribe.
Very, very, very few people who make it to the squeeze page after going
through the content don‟t subscribe.
On the previous page you left them with a cliff hanger and now they NEED to
see what comes next. Well, they can‟t see what comes next if they don‟t enter
their email address, and luckily for us it is human nature to feel the need to
continue ;).
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I also want you to notice how many times I said either the word “Subscribe” or
“Subscriber”. I said it 4 times in that short amount of text, this is on purpose.
I want these visitors to be aware that when they enter their email address they
are now subscribing to my newsletter. They will expect emails from me, and
more importantly than that, they will be excited to receive emails from me.
We will get into the follow up sequence in another section, but you will be
amazed at how your opens rates and click rates will double.
Ok, that‟s about it for the reverse squeeze page. To be honest these are not
hard to put together. Sure, they take more time to put together than a standard
type of squeeze page, but the extra time you put in is well worth it.
Once you start driving traffic to your reverse squeeze page you will never want
to go back to a standard type of squeeze page.
If you only learn one thing from this guide, make sure it‟s that reverse squeeze
pages ROCK! You will instantly separate yourself from the rest of the business
and your list is going to love you!
HOMEWORK
_____ Take The Full Day To Put Together Your Reverse Squeeze Page
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Creating The OTO Sales Page
So let‟s do a quick recap…at this point you should have both your product and
the upsell to that product created, you should have your download pages put
together and you should have your reverse squeeze page put together.
If you have all that done you are nearing the end of the funnel, you just need to
put together your OTO sales page.
This is my favorite part of the entire process because I use a simple formula that
gets high conversions every time.
We went over this at the beginning of the book, but let‟s quickly take time to go
over the three things that make up a high converting OTO page.
1) Having a video sales page instead of text based sales page
2) Having a countdown timer
3) Personalizing it by including their email address on the page
Let‟s go into detail about all three of these points so you can put together a high
converting sales page.
Creating The Video For Your Sales Page
I did a lot of split testing with video sales pages vs. text based sales pages and
when solo ads are the traffic source, video always converts much better.
Why? The reason is simple, video increases trust. And as we have already said
about a thousand times in this book, if you want someone to purchase from you
they first need to trust you. People are also more likely to take the time to watch
a video than read through a sales letter.
So how should you create your video?
Well, first just know that you can use a simple PowerPoint slide and record your
screen while reading through the slides. This is what I do and it works great.
Some people say you will get better conversions if you show your face and talk
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to the camera, but I get great results from simply reading through a PowerPoint
presentation.
How Long Should Your Video Be?
Again, I split tested long videos (20+ minutes) vs. short videos (4-6 minutes) and
short videos actually increased my conversions.
If you think about it, it makes sense. You will not be asking them to buy anything
until the end of the video, and if you have a long video too many people are
going to leave the page before you even ask them to buy anything.
If you keep your videos between 4-6 minutes, that‟s short enough to hold their
attention to watch it all the way through and long enough to say everything you
need to say to make the sale…which leads us to our next point on how to write
the script.
How to Write The Script
Many people freak out when thinking about writing a script for a sales video.
But honestly, one of the reasons I love video so much is because you don‟t need
to be a master copywriter. A decently written video will outperform an incredibly
written text page any day of the week.
So let‟s go over how I present my video..
I always start off by thanking them for signing up and letting them know to
check their inbox for part 1 of the training. I then move onto say something like
“before you check your email, if you want to maximize your earnings using this
method, please take the time to watch this short video…it‟s only five minutes
and you are going to LOVE what you learn”
So basically you just want to start the video off by letting them know there is an
email waiting for them, but if they want to get even better results they need to
watch the video.
Once you get that short introduction out of the way, you want to show them
some sort of proof that the method you are about to sell them works.
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If you don‟t have any proof that it works, don‟t worry! You can get around this
using a simple technique…
The PLR product you bought more than likely came with a sales page. If it did,
you can use the testimonials in that sales page as your proof.
If you have screenshots of money you have made with this method, great! If not,
just use those testimonials.
After the testimonials just show them an image of the product they can get if
they purchase, and go over what they are going to learn in each chapter.
This is where most of the content for the video is going to come from, and this is
also what makes creating these sales videos so easy. For example, if the
product you are selling is 10 chapters, just give them a general overview of what
they are going to learn in each chapter.
Once you do that, you want to mention a bonus. The cool thing here is there is
no need to create additional training for the bonus. A bonus can be something
as simple as giving them access to your email address so they can contact you
if they get stuck.
In fact, that‟s exactly what I do. I say something along the lines of “If you
purchase today, you will also receive access to my personal email address
where you can ask me any question as you are putting together this system, this
will guarantee your success!”
After you offer the bonus, it‟s time for the call to action. This is where you are
asking them for the sale. Just let them know how much it costs, that it will be
instantly delivered to them, and that they can get instant access to it by clicking
the Buy Button below the video.
What If I Don‟t Want To Write My Own Sales Video?
I highly recommend you take the time to write your own sales video, but if you
don‟t want to I understand. When I was first starting out I didn‟t trust myself
enough to write my own sales pages so I outsourced pretty much everything.
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There are a lot of people you can outsource the content of your sales video to,
but the guy I always use is this one: https://www.fiverr.com/erapport/write-ahigh-
converting-video-script-for-you
Trust me when I say he will write a sales script that converts incredibly well. Make
sure you send him a message letting him know what your product is and then let
him know that you want to keep it between 4-6 minutes.
If you do not want to read the script yourself, you can also use Fiverr to have
someone read the script for you. Just search “voiceover” and choose the one
you think sounds best.
The guy I use for almost all my voiceover needs is
https://www.fiverr.com/johnvarker/be-your-voice-over-guy
Once you get the video put together and are happy with it, it‟s time to move
onto step number two which is to put a countdown timer on your site.
Putting A Countdown Timer on Your Site
I see these countdown timers placed on sites every time a big product launch
happens, but I never seem to see them placed within solo funnels.
I have absolutely no idea why, because they have been proven to increase
conversions.
The good news is the fact that placing one of these on your site is soooo easy!
It‟s as simple as installing a WordPress plugin called Scarcity Samaria which you
can download here: http://www.scarcitysamurai.com/
When you download it you will also get 7 day access to the premium version,
but we only need the free version.
Once you download the plugin and get it installed on your site, you need to edit
your settings to make it looks something like this:
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This is really easy to do. When logged into your WordPress Dashboard, click on
“Scarcity Samaria” in the sidebar, then click on “Create” next to “Evergreen
Scarcity”
Evergreen Scarcity basically means that it will start the countdown from a
specified point each time a new visitor loads the page.
Once you click on that, you need to first choose a Title for the campaign. This is
for your purposes only, no one else will see it.
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Now click on the “Continue” button.
The next step is to select the page you want the countdown timer to show up
on.
Once you choose the page (which should be your OTO sales page), go ahead
and click the continue button.
The next step is to choose how long you want to countdown timer to last. I
recommend you set it anywhere between 20-40 minutes. We want it to be long
enough to where they have time to make the purchase, but short enough to
where they feel a sense of urgency.
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Once you enter a number, go ahead and click the continue button.
Now you get to customize the banner and choose where on the page you want
it.
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We want to keep the banner in the header. Trust me when I say conversions are
better when the banner is in the header.
You also want the banner to appear immediately, and you want to have it do
nothing when the banner is clicked.
At this point we want to click on the button that says “Customize Banner”.
That will bring up a page that looks like this:
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The first thing you want to do is edit the text. So go ahead and say something
along the lines of “Your Discount Expires In:”
If you want to change the color and countdown timer style you can, but I like
the look of the default layout.
Once you edit the banner to your liking, click the blue button that says “Finish”,
and that‟s it!
You will now have a countdown timer appear on that page, that wasn‟t so hard
now was it?
And by doing those simple steps, you will increase the conversions from the sales
video BIG TIME!
However, if you want to improve your conversions even more, you need to
customize the page to include your email address.
Again, this is a lot easier than you might think.
Personalizing Your OTO Page
In case you forgot, one of the ways we are going to increase conversions on the
OTO is to personalize the OTO sales page to include their email address and let
them know their discount is expiring soon. Here‟s what it looks like on my site:
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Basically what happens is once they enter their email address your
autoresponder company will forward that email address to the next page, all
you have to do is place a simple code on that page.
With that said, I use Aweber and will be showing you how to do this with
Aweber. It is possible to do this with GetResponse also. If you use GetResponse
just follow the instructions on this page:

Forwarding data options


If you are like me and use Aweber, just follow along with me below.
Step 1: Log into your Aweber account and go to edit your webform you are
using for the reverse squeeze page.
Once you are on step number two for editing a webform (which is the settings
step), click on “Show Advanced Setting”, and then check the box that says
“Pass Form Data”
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Now go ahead and save that web form
Step 2: You will need to install a piece of code on your squeeze page. Aweber
says this code needs to be installed within the heading section of the page. This
was a problem for me because I had NO IDEA how to edit the heading section
of each individual page within WordPress.
I spent a good three hours trying to figure it out, then gave up. Then I had the
idea to see if there was a plugin that would do it for me…and of course there
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was! I should have checked to see if there was a plugin from the start, there‟s a
plugin for everything, right? 😉
So step number 2 is to install a plugin called “Per Page Add To Head”. If you just
search within the plugins section of your WordPress dashboard “Per Page Head”
it‟s the first one to pop up.
Go ahead and install it, then move onto step 3.
Step 3: Now that you have the plugin installed so you can edit the heading
section of each individual post, go to your OTO Sales Page (if you haven‟t
created it yet, do it now).
Once you are in the section to edit your page, scroll down until you see a
section called “Add To Head”. You want to place the following code in that
section:
<script type=”text/javascript”>
var formData = function() { var query_string = (location.search) ?
((location.search.indexOf(‘#’) != -1) ? location.search.substring(1,
location.search.indexOf(‘#’)) : location.search.substring(1)) : ”;
var elements = [];
if(query_string) {
var pairs = query_string.split(“&”);
for(i in pairs) {
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if (typeof pairs[i] == ‘string’) {
var tmp = pairs[i].split(“=”);
var queryKey = unescape(tmp[0]);
queryKey = (queryKey.charAt(0) == ‘c’) ? queryKey.replace(/\s/g, “_”) :
queryKey;
elements[queryKey] = unescape(tmp[1]);
}
}
}
return {
display: function(key) {
if(elements[key]) {
document.write(elements[key]);
}
else {
document.write(“<!–If desired, replace everything between these
quotes with a default in case there is no data in the query string.–>”);
}
}
}
}
(); </script>
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In case you are having issues copying and pasting that code, you can grab the
code directly from Awebers website here: https://help.aweber.com/hc/enus/
articles/204027506-How-Do-I-Display-Subscribers-Names-Or-Email-Addresses-
On-My-Thank-You-Page-
Once you paste it in, it should look like this:
Step 4: Ok, one last step. Once you get that code placed in the heading
section of your page using that plugin, you need to place another simple code
where you want their email address to appear.
So wherever you want their email address to appear, paste this code: <script
type=”text/javascript”>formData.display(“email”)</script>
Again, if you are for some reason having trouble copying and pasting from this
PDF, that code is on the same link I gave you above.
So if you want it to say what mine does, you will want to write out “<script
type=”text/javascript”>formData.display(“email”)</script> : Your Discount Expires
Soon”
Once you get that where you want it to go, their email address will appear on
your OTO page, pretty cool huh? And probably a lot easier than you imagined!
Go ahead and test it out by entering your own email address on your squeeze
page. If for some strange reason it doesn‟t work, just contact Aweber‟s support
and they will help you figure it out.
What Your OTO Page Should Look Like
Ok now that you have those three things added to your site (the video, the
countdown timer, and personalization), here‟s a good idea of what your OTO
page should look like at this point:
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Don‟t worry if the design doesn‟t look exactly the same, the important thing is
that you have those three elements.
As you can tell by looking at my OTO sales page, there are literally ONLY those
three things on there + the buy button.
The page is simple, but it GETS RESULTS!!!
HOMEWORK
_____ Put together your OTO sales page using the three elements discussed in
this chapter
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Creating Your Follow Up Sequence
I have talked to a lot of online marketers who purchase solo ads and they told
me they don‟t even bother putting together a follow up sequence anymore
because they couldn‟t get any sales from the follow up sequence.
WOW!!
If you aren‟t getting any sales from the follow up sequence, something is
seriously wrong.
The thing I absolutely LOVE about the reverse squeeze page is it increases your
open and click rates within a follow up sequence BIG TIME!
You see, your subscribers will actually look forward to receiving your emails
instead of getting annoyed by them. There have even been times when I forgot
to upload a follow up email and I would receive emails from my subscribers
asking why they didn‟t receive an email that day.
So why does a reverse squeeze page increase the responsiveness of your list?
The answer is simple…it‟s because „the story continues‟.
Think about your favorite TV show right now. I don‟t know about you but when
“Lost” was on TV I was absolutely addicted. I would make sure I dropped
everything I was doing the very second a new episode came on TV and I would
watch it. Each time the episode ended, I NEEDED more!! I needed to see what
happens next.
(Side Note: Don‟t even get me started on how I felt about how the series
ended..GRRR)
We want to create this same effect with your emails, and when you use a
reverse squeeze page you are setting yourself up for a great way to do this.
On you reverse squeeze page you started the story, and now you will finish the
story with your follow up series.
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How Long Should Your Follow Up Series Be?
I recommend a MINIMUM of 7 days. If you want to go more, then go as long as
you want! I am constantly adding to my follow up series to this day, but when
you first get started make sure you have a minimum of 7 emails.
How To Keep Them Engaged
Remember, we want our subscribers to look forward to each email they receive.
Because of this, you need to end each email with a cliff hanger.
Going back to the example of “Lost”, they would end each episode with a cliff
hanger. It ended in a way that forced me to tune in the following week and
watch the next episode.
You want to do the same exact thing with your emails, and the easiest way to
accomplish this is to have each email be a training lesson, and each lesson
builds on the previous one.
For example, if you are going to do a 7 day follow up series you want to have 7
lessons. Each email will be 1 lesson.
Start By Planning Out The Full 7 Days
Before you start writing your follow up series, you need to know what all 7 lessons
are going to be about, so the first thing I do is plan out the topics of each email
before I start writing.
For my affiliate marketing emails, the 7 lessons are:
1) A general overview of the system
2) Choosing the right niche
3) Choosing a product to promote
4) Putting together your lead capture page
5) The importance of the pre-sell
6) How to generate traffic
7) How to scale up
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Once you get your seven lessons planned out, the next step is to move onto
writing the subject lines
How To Write The Subject Lines
A lot of folks struggle with writing subject lines because they feel like unless they
get them perfect, they aren‟t going to get opened.
To be honest, they have a point…
If you think about it, your subscribers receive emails from so many other
marketers on a daily basis, so most marketers feel like they have to spend all day
coming up with the perfect subject line before they send an email.
But one thing you need to realize is you have already set yourself apart with your
reverse squeeze page. At this point your subscribers already trust you over any
other marketer whose list they are on because you gave them great information
before you even asked for their email address.
This means they will open your emails because the email is from YOU…not
because of the subject line.
The goal of you subject line should simply be to remind them that you are the
“good guy”. You are the one who is actually delivering value.
The easiest way to do this is to remind them that the emails you are sending
them are actually lessons, so in each subject line you should have the phrase
“Lesson ____ of ____”
What do I mean by that? Here are my exact Subject Lines:
[Lesson 1 of 7] Thanks For Subscribing-Special Treat For You…
[Lesson 2 of 7] How To Choose The Right Niche
[Lesson 3 of 7] How To Choose A High Converting Product To Promote
[Lesson 4 of 7] Get That Lead Capture Page Put Together!
[Lesson 5 of 7] To Pre-sell, or Not To Pre-sell?
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[Lesson 6 of 7] It‟s Traffic Time!
[Lesson 7 of 7] Let‟s Scale This Baby Up!
As you can see, there is nothing special about these subject lines…and to be
honest I didn‟t really put much time into thinking about them…the reason for
that is because I know these subscribers are going to open the messages
because they were sent from me. I don‟t say that to sound cocky, I say it
because separating yourself from the rest of the people in this industry is WAY
too easy.
If you set up your system how I have outlined so far, your subscribers will be
opening your messages because they are from you also. This means you don‟t
need to stress out as much about writing the perfect subject line.
Like I said, it‟s human nature to feel the need to “tune in” to see what‟s next,
and if you put the lesson numbers before each email your subscribers will be
able to see that there is a beginning and that there is an end, and because of
this they will want to open and read your emails.
How To Write The Emails
I am going to answer the question that I know is on your mind right now…yes,
you will be promoting your product in every single email for the first 7 days.
In my opinion there is way too much talk about how often to send promo emails
and how often to send relationship building emails…why can‟t you just do both
within one email?
That‟s what I do and it works great!
If you send out an email to your list providing great content, there is nothing
wrong with promoting a product at the end of the email.
Every time I write an email for my follow up sequence, my mindset is “Provide
then Promote”.
What I mean by that is I first provide great content to the subscriber, then I
promote my product and let them know the information they just learned will
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work, but if they want faster results (or better results) they should pick up my
product.
What Product Will You Be Promoting?
You want to promote your product in all of the 7 emails. So the product you
directed them to right after they subscribed is the same product you want to
promote in each email.
Just because they didn‟t purchase the first time they saw it doesn‟t mean they
won‟t ever purchase it. Some people have no problem purchasing a product
the first time they are exposed to it, but there are many people who need to be
exposed to it multiple times before they make the purchase, which is what your
follow up emails are for.
I would say about 50% of my sales are actually from my follow up sequence. It‟s
probably because by the time they are finished going through my follow up
sequence, they figure if my free information is this good, the information they
have to pay for must be even better.
Leave A Cliffhanger at The End of Each Email
Going back to the “Lost” example…at the end of each episode, they would
have a short preview of the next episode. The goal of this short preview was to
get your excited and make you want to tune in next week so you don‟t miss
anything.
You want to do the same exact thing with your emails…At the end of each
email you want to let them know what‟s coming next. You want to get them
excited about your email before you even send it. If you combine this with the
lesson number in your subject line, your open rates are going to nearly double.
An Example Email
I am a big believer that the best way to teach is to show examples. I can sit here
and try to explain how to write a good follow up email all day, but showing an
example email will probably be the best way for you to learn.
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Subject Line: [Lesson 3 of 7] How To Choose A High Converting Product To
Promote
Welcome back!
Thanks for tuning in today. The past two days we went over a general overview
of how this business model works and then we talked about how to choose the
right nice. If you have followed along so far then today you are going to learn
how to choose a product to promote.
If you haven‟t decided on your niche yet, make sure you do that before you
read this email, got it?? Good!
The product you choose to promote can make or break your success with this
method. If you choose a product that converts well, you will succeed, if you
choose a product that doesn‟t convert…well, best of luck to you!
The good news is the fact that you don‟t have to take guesses at which product
convert well and which don‟t…most affiliate marketplaces will give you the
conversion rate information
For example, in JVZoo and WarriorPlus (the two places I recommend you find
products to promote), you can see not only the conversion rates but also the
EPC.
EPC is simply how much each visitor to the site is worth. Many people pay
attention to the conversion rates, I actually pay more attention to the EPC.
Why? Because just because the product has a great conversion rate doesn‟t
mean I will make the most money out of it. For example, I would make more
money selling 1 product that sells for 27 dollars than i would make if I sold 25
products that sold for one dollar.
The one dollar product will likely have a much better conversion rate, but the 27
dollar product has a higher EPC, make sense?
In WarriorPlus, the EPC is actually called visitor value.
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When choosing a product, you want to make sure it has a refund rate of under
5% (this ensures you are promoting a good product), and you want it to have an
EPC of $1.00 or more.
If it has a refund rate of less than 5% and an EPC of $1.00 or more, you have a
winner!
Yup, choosing a product is that simple.
If you want to get a jump start on your affiliate marketing career and get my 12
week program to make $100/day with affiliate marketing, click here to check
out all the details!
Talk soon,
Bryan Harkins.
P.S. Make sure you keep an eye out for tomorrows email. We are going to go
over the most important thing you will ever build in your internet marketing
career.
See you then!
Hopefully seeing that example email will give you an idea on how to go about
writing your own emails. You can basically use that same template to write
each of your emails and your subscribers are going to love you for it!
Notice how I gave them good information and then asked for the sale at the
very end? I get WAY more sales doing it this way than I do if I were to simply
send out a straight promo email.
Make sure you get those email written. Once you have all 7 written and
uploaded to your autoresponder you are DONE WITH YOUR FUNNEL!!!!
Now you simply need to drive traffic to your reverse squeeze page and watch
the money roll in…
Speaking of traffic, let‟s talk about how to get it, shall we?
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Traffic Time
Considering this book is titled “Solo Funnel Breakthrough” I think it is pretty
obvious what the traffic source is going to be :).
However, I don‟t want you to just go out and purchase a solo ad from just
anyone. You need to find solo ad sellers that have been proven to generate
sales for their customers.
Too many people purchase solo ads because the vendor had good testimonials
showing their traffic gets a good opt-in rate.
That‟s great, but that‟s not the main focus for us. Remember, our main focus is
generating sales, so we want to make sure we purchase solo ads from sellers
who have been proven to generate sales for their customers.
I don‟t know about you, but I would much rather spend $50 on a 100 click solo
ad and make three sales at $17, than spend $30 dollars on a solo ad and make
only 1 sale. So you need to remember the cheapest sellers aren‟t always the
best, and you usually get what you pay for in the solo ad industry.
How To Find Solo Ad Sellers Who Will Get You Sales
The key to being successful with your solo ad purchases is to do proper research.
There are a lot of solo ad sellers out there who are just trying to scam you by
sending bot traffic, and there are also a lot of sellers who will only send you
traffic that never buys anything. We want to make sure we avoid both bots and
people who are just looking for freebies. So how do we do this? Simple! Use
Facebook.
There is a Facebook group where people will leave honest testimonials for
people they have purchased solo ads from before. You will see how many
clicks they ordered, how many clicks they received, how many opt-ins they got,
and whether or not they go any sales.
The main thing we are looking for is sales. Sure, it would be nice getting a lot of
subscribers but those subscribers are pointless if they never buy anything. So
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when looking for solo ad sellers, we need to look at whether or not their
customers are getting sales.
To do this, you first need to join the Facebook group. Here‟s the link:
https://www.facebook.com/groups/SoloAdsTestimonials/
Once you get accepted in the group, you can browse through it to find sellers
who have been getting sales. Or you can just do what I do and use the search
button to speed up the process 🙂
First thing you need to do is find the search bar at the top right and then search
for the word “Sales”
This will show you all the people who left a testimonial in that group and
mentioned something about sales. Just scroll through the people who left
testimonials and contact those sellers.
Make sure you actually read the testimonials before you contact the seller.
When you search the word “sales” it will show you each time the word “sales”
was used. Some people leave testimonials saying “I didn‟t receive any sales”.
Here‟s a great example.
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I blocked out the sellers name just because I don‟t want this book to be
responsible for ruining anyone‟s business. But as you can see this person ordered
over 1,000 clicks and didn‟t receive any sales…OUCH! You want to make sure
you stay away from sellers like that.
Here‟s an example from the type of seller you would WANT to go contact:
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This person ordered 500 clicks, got over 50% to subscribe which means over 250
subscribers, and received 5 sales. This means he got 250 new subscribers onto
his list and made almost all his money back right away. Assuming he has a
good follow up sequence like you do, he will continue to make money from
these 250 subscribers.
How Much Should I Pay?
Now when it comes to the price, remember that prices are always negotiable.
Always ask if they have a first time buyers discount. Many of them will say yes
because they don‟t want to lose you as a long term customer.
I personally never pay over 50 cents per click. Many will try to sell to you at 60-80
cents per click but you can easily negotiate them down to 50 cents per click or
less. If they are unwilling to lower their prices then move on to the next seller.
There are literally hundreds if not thousands of solo ad sellers out there who can
help you generate sales.
What If I Absolutely CAN’T Afford Solo Ads Right Now?
Even though this book is about making money through your solo ad funnel, I
understand there will be some of you who just absolutely can‟t afford to
purchase a solo ad right now.
If that‟s the case then you will want to use the following traffic strategy. Keep in
mind your results won‟t happen as fast, but as long as you are consistent you will
get results.
Forum Posting
This is a “not so new” method of getting free traffic that I am sure a lot of you
have heard about before, but very few people actually do it. I really have no
idea why people don‟t do this because it‟s such an easy way to drive traffic to
your website for free.
When I was trying to figure out how to drive traffic to my sites, I bought countless
WSO‟s on traffic generation and a couple of them said to post in forums. I
always just skipped past that section because I didn‟t believe you can really
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generate much traffic at all through simply posting in forums a couple times per
day, but I was wrong!
Once I started to consistently post in the Warrior Forum I noticed the power of
making a couple high quality posts every single day. If you want to build your list
as quickly as possible, forum posting should be part of your everyday strategy.
Finding Forums
If you are in the internet marketing niche, I can tell you right now the only forum
you really need to join is WarriorForum.com. Yes, there are other internet
marketing forums out there, but The Warrior Forum generates the most traffic by
far.
If you are in another niche, you might want to find a couple forums to join.
Finding forums is actually really easy.
You can use Google to help you find forums. Just head over to Google and
search “Your Niche + Forum”. Once you search that, Google will return a bunch
of forums. Go through them and figure out which ones are the most active and
join the most active ones. However, before you join make sure they allow you to
leave a link in the signature. Most of them will but there are a few that won‟t
allow it.
Adding Your Signature
Before you start making posts, you want to leave a link to your squeeze page in
your signature that way below each post you make there will be a link to your
squeeze page which will get exposed to thousands of people.
Here is an example of what my signature link looks like in The Warrior Forum.
That simple signature has been responsible for driving a couple thousand visitors
to my site these past few months.
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You Know More Than You Think
It seems like each time I tell someone they need to start consistently posting on
forums, they always tell me “but Bryan, I don‟t know enough to help out other
people”. Feeling like you don‟t know enough is not an excuse for not posting.
I can guarantee you that you know a lot more than you think. If you browse
through some of the threads in Forums, you are going to find some threads you
can post in and give your input. The main problem is some people just lack
confidence and are afraid they are going to give their opinion and then have
others start an argument with them and tell them they are wrong.
Unless you say something completely false and start spamming the forum, this
isn‟t going to happen. Forums are meant for opinions, sure there might be times
where someone doesn‟t agree with you, that happens to me all the time, but as
long as you aren‟t rude to them they won‟t be rude to you.
If you feel like you REALLY don‟t know anything about your niche, then you can
still do forum posting. Just make sure you do a little bit of research before you
make a post. There‟s nothing wrong with going to Google to look up an answer
and then reporting back with what you learned.
So don‟t let the fear of “not knowing anything” or the fear of getting in an
argument on the forums stop you from making daily posts.
Post On New Threads
If you want to get the most out of your forum posting, you should try to post on
new threads that don‟t have many (if any) replies yet. If you are one of the first
three responders to a new thread, you have a much greater chance of
someone reading your response which means they will be exposed to the link in
your signature.
If 10-15 people have already replied your reply will get stuck somewhere in the
middle and most people don‟t read that far down which means they won‟t see
your reply/signature.
Value Value Value
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I think this could go without saying, but I am going to say it anyways because it is
extremely important. When you guys make your posts, you need to make sure
you are actually adding value to the forum. Don‟t just go out and make as
many short little posts as you can, that‟s not really helping anyone.
Make sure you actually read the persons question and then do your best to give
them an answer or chime in with your opinion.
Your Forum Posting Strategy
The thing I love about forum posting is that it doesn‟t take long to do at all and I
actually find it kind of fun. You get to engage with others who have the same
interests as you and drive traffic to your reverse squeeze page at the same time,
sounds like a pretty good deal to me!
So how many times per day should you be posting in a forum? I would say to
make about 5 high quality posts every single day. 5 posts does not take a long
time at all, and once you make 5 posts for about a week straight you will see
how much traffic you can actually drive to your squeeze page on a daily basis.
So if you are like me and you have always put aside forum posting and said it‟s
not for you, I challenge you to try it for just one week. Make 5 posts every single
day for one week and watch how many new subscribers you get. After that
week you can decide whether or not it is something you want to continue with.
Once you see how many new subscribers you got from doing it I am sure it is
something you will want to continue doing.
So traffic generation really is as simple as that. Like I said, I highly recommend
you do your research on solo ads and purchase solo ads from people who have
good testimonials. As long as you have your sales funnel set up properly like
how I talked about, you are going to make some sales, break even quickly, and
then profit your way through the rest of the sales funnel.
If you are SET on not paying for any traffic right now, make sure you stick to the
forum posting strategy. When forum posting is done properly it can be very
powerful.
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Profiting From Your List (And Scaling Up)
Ok so at this point you have the entire funnel set up, you are getting traffic and
making scales…but how do you scale up?
The thing I love about this business model is scaling up is so easy! First, I want to
talk about the best way to profit from those who purchase one of your products.
Profiting From Those Who Purchase Your Products
It is VITAL that you take someone off your prospects list (freebie list) and put
them on your buyers list when they purchase one of your products.
This is really easy to do in both Aweber and GetResponse. I won‟t waste your
time here showing you how to do it since both of them have great tutorials you
can follow along with, but it is very easy to automatically take someone off your
freebie list and add them to your buyers list once they purchase your product.
You want to do this because you need to make sure you treat your buyers list
like GOLD. You need to treat them with the respect that they deserve because
at this point they are in fact your customers.
The way you will make money from your buyers list is to promote affiliate offers to
them, but you want to make sure you actually review the product before you
mail out an affiliate offer to them.
The last thing you want to do is email your buyers list offers that are complete
crap. You need to show them you do care about them and the best way to do
that is to make sure you actually review the product before you mail it out.
If the product is actually a good product, then great! Mail out for it. But if you
didn‟t think it was a method that could actually work or you just thought it was
some crappy rehashed material, don‟t mail it to your list.
It only takes one bad mailing for your list to lose trust in you, and if they lose trust
in you they won‟t purchase from you anymore.
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How Often Should You Mail Your List?
I get asked this question all the time, and honestly it‟s impossible to answer. I just
email my list whenever a good product comes out which is usually 4-5 times per
week.
With that said, there are some weeks I don‟t mail my buyers list at all because I
didn‟t think any of the products that came out that week were any good.
Getting More Sales From Affiliate Mailings
I don‟t do this all the time, but for the products that I think are REALLY GOOD (or
the products that are offering cash prizes for making the leaderboards), I will
include a bonus offer. So if they purchase from my link they will also receive a
bonus from me.
Usually these bonuses are other products of mine, and they are automatically
delivered by either WarriorPlus or JVZoo. So if you are looking for a way to
squeeze some more sales out of your emails, just offer them a bonus.
How To Profit From A Freebie List
There are two main ways you can profit from your freebie list. The first is to
become a solo ad seller yourself, and the second way is to extend your follow
up series.
I used to sell solo ads but have since switched over to simply extending my
follow up sequence.
To be honest I did make more money selling solos to my freebie seekers list but it
does take more of your time and I got a little lazy ;).
Let‟s first talk about how to sell solo ads to your freebie list.
Selling Solo Ads To Your Freebie List
There are a ton of products out there showing you how to sell solo ads, so I won‟t
go into a lot of detail here because that‟s not what this book is about, but I do
want to give you a general idea of how it is done.
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First off, I don‟t recommend selling solo ads until you can send 100 clicks per day
from your list. Once you can send 100 clicks per day you can start selling.
So let‟s say you can now send 100 clicks, you would then join a bunch of the
solo ad facebook groups (just search for them in facebook) and start making
posts letting everyone know you have clicks for sale.
Since you are just getting started you want to offer unbeatable prices, so I would
start off by selling them at 35 cents per click.
Let‟s say you sell 100 clicks per day for a full month, that‟s 3,000 clicks sold at the
end of the month.
3,000 multiplied by 35 cents is 1,050.
So using this method, you just made over $1,000 in a single month and you didn‟t
have to sell a single affiliate offer.
As you start to get more and more testimonials from your customers you can
charge more. So you will eventually be making more money without having to
sell more clicks.
In order to be successfully selling solo ads, you need to make sure you have
awesome customer service and you need to make sure you continue to
purchase solo ads yourself.
If you continue selling solo ads without actually purchasing any traffic yourself,
your list will get smaller and smaller due to unsubscribes. So make sure you invest
some of your earnings into more traffic.
Like I said, selling solo ads is a great and easy way to make money from your
freebie list, but it does take up some of your time due to customer support.
If you are looking for a way to make money from your freebie list without having
to sacrifice as much time, then the following method is for you.
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Extending Your Follow Up Series
Like I said, you probably will make more money from selling solo ads to your
freebie list, but for those of you (like myself) who want it to be completely
automated, your best option is to extend your follow up series.
The reason I love this method so much is because you just write the emails once
and let them go to work for you forever. Your only job then becomes to drive
traffic to your reverse squeeze page, everything else takes care of itself after
that.
I know quite a few marketers who claim they can‟t seem to make any money
from their follow up sequence, but that‟s because they send “one-off” emails.
Meaning the emails are not related to each other at all.
Remember how when you wrote your original 7 day follow up sequence, the
emails were all related to each other? Day 1 lead into day 2, day 2 lead into
day 3, etc. Well, when extending your follow up sequence you want to do the
EXACT same thing.
The only difference is this time you will be selling a different product in a
difference niche. So if your niche was affiliate marketing for the first 7 days, then
next 7 days it could be list building, then the next 7 days it could be blogging,
then the next 7 days it could be Kindle…and so on.
Selling Your Own Product Vs. Affiliate Offers In Your Follow Up
If you are looking to get started as fast as you possibly can, you will want to start
off by selling affiliate products within your follow up sequence. This will give you a
chance to sell something right away without having to actually create a
product.
With that said, the best long term strategy is to sell your own products within a
follow up sequence.
Why? Because you can start to build your buyers list at a pretty fast rate if you
sell your own products.
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If I had to start over from scratch, I would plan out a 28 day follow up sequence
(promoting 4 products..1 for every 7 days), and start off by selling affiliate offers.
Then over time I would replace those 4 products with my own products as I
created them. This way you can get started by selling affiliate products, but
then transition into selling your own products over time.
Final Thoughts on Profiting From Your List
When you follow this system, put together your reverse squeeze page, and build
a relationship with your subscribers through the original 7 day follow up
sequence, profiting from your list really isn‟t as hard as many make it out to be.
Whether you choose to sell solo ads or extend your follow up sequence to scale
up, the important thing is to offer your subscribers value.
When I sold solo ads, I would make sure to check out the free gift the person
was giving away was a gift my subs would love before I went ahead and sold
the solo ad. When selling affiliate products, I always go through the product to
make sure it was a high quality product. If it isn‟t, I won‟t promote it.
Just make sure you actually care about your subscribers. If you show your
subscribers you care, the money will follow.
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Conclusion
I know we covered A LOT in this guide, but I wanted to make sure I revealed my
entire system so you guys knew exactly what to do and how to profit from
purchasing solo ads and then scale it up into a full time business.
What you have in your hands right here IS A FULL TIME BUSINESS! Please don‟t let
this be another product you purchase and don‟t take action on. If you take
action results will follow.
Since we did cover a lot in this guide, I want to briefly go over it all again in case
there was any confusion along the way.
You will be purchasing solo ads to drive traffic to your reverse squeeze page.
Remember to read the section in this guide on how to purchase solo ads that
way you don‟t get scammed.
All the traffic will go to your reverse squeeze page. Your visitors will go through
two pages of content before they see your opt-in page. This will slightly lower
your opt-in percentage but dramatically increase sales on your OTO and make
your list MUCH more responsive.
Once they opt-in they will be brought to your OTO sales page with a video
playing. If they purchase the OTO they will be automatically taken off your
freebie list and put on your buyers list.
If they do not purchase your OTO they will still be on your freebie list and go
through your 7 day follow up series to try to get them to purchase your product
and get them on your buyers list.
If after 7 days they still haven‟t purchased anything, you will still profit from them
by either selling solo ads to that list or continuing your follow up series (using the
methods we went over in this guide).
You will profit from your buyers list by promoting affiliate products, but again
make sure they are high quality products before you promote. Also, you might
want to stick to products under $17.00 for best results.
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Final Thoughts
Again, I hope you understand that what you have in your hands right now is a
complete business plan that anyone can follow. This business plan can quickly
bring you to over $100 per day as long as you take action.
Once you get your funnel set up, your only job is to drive traffic to the reverse
squeeze page and let the funnel automatically take care of the rest.
Take action and I can‟t wait to hear about your success!

Successful WSO Formula

SUCCESSFUL WSO FORMULA
There is a very specific formula you need to follow if you want to create a WSO that works. Your product has to be a simple method or software that is: 1. Fast. 2. Newbie friendly. 3. Gets more cash, more leads or more traffic to your customers. The more your WSO fits this formula, the more potential it has. Russ created a WSO about video marketing and this is how he positioned it on the market: “Watch Me Bring In $76,882.93 In FOUR MONTHS With Simple, 10-Minute Videos That ANYONE Can Create!”.
This product hits every single piece of the WSO formula; it promises cash ($76,882.93), it’s fast (just 4 months) and newbie friendly (10 minute videos anyone can create). If you can create a WSO that hits these points then you have the recipe for success. All the copy and all the graphics on your sales page must fit this formula. Especially the headline: look at how Russ constructed his headline; he added all the hot ingredients his product had to offer: it promises cash, it’s fast and newbie friendly. It worked for him very well and it will work for you too if you apply it. On the Warrior Forum people are mainly looking for fast ways to get results and that’s why this formula works so well. There’s a new rule that I need to let you know about: don’t mention any income claims in your sales copy unless you can prove it. The Warrior forum moderators will ask you to provide proof of your income claims before they approve your WSO. So if you have proof, it’s a really great way to stand out. The biggest road block that newbies face is that they don’t know what their WSO should be about. All you have to do is look at what other top WSO’s are about and try to create an improved version of them. If you look closely, around 95% of hit WSO’s are expansions, upgrades or improvements to methods or software that have already been released. WSO’s that are %100 original are very, very rare on the Warrior Forum. The same topics get covered over and over again. For example look at how many viral sharing plugins or how many SEO courses are on the market right now. What does this mean? This is actually great news because you don’t have to create an original WSO; just take what is already proven to work and improve it, give it your unique spin to make it better, to make it fit the WSO formula more closely. If you bought a bunch of WSO’s in the past that talk about how to get traffic, now is the time to go through them again carefully and see how you can improve the methods presented there; since you bought those courses, it’s a good chance you actually put those traffic strategies to test and know what works best. You don’t have to plagiarize anybody, just talk from your experience and try to make those techniques better, faster, cheaper and more step-by-step newbie friendly. To take one step further you should think about how can you automate these methods by hiring a programmer to create a software that will perform all those tasks automatically.
If you have no experience whatsoever then the best thing to do is go on the Warrior Forum, select a topic that fits the WSO formula, buy 3 to 5 top WSO’s on the topic, study the methods, put them to test and synthesize the new concepts found into a new method that’s yours. Just by doing that you can create a five figure payday for yourself and add a couple thousand subscribers to your list. All the people that get on your list are not freebie seekers, they are buyers. A list of buyers is worth at least ten times more than a list of freebie seekers. If you did a good job with your product, these people are going to be super excited about what do you have to teach them in the future and you can sell to these people again and again and again. Once you got your product created following the WSO formula, you need 3 things to launch it successfully: – Excellent Sales Copy; – Social Proof; – One or Two JV partners. When you have these three things, you have massive sales potential. If you created the product following the WSO formula closely then you already have won %85 of the battle. The next most important thing is writing excellent copy. Copy is everything. You can’t afford to put your WSO on the market without great copy. It does not matter how good your product is, it won’t sell if your copy is mediocre. The copy should be designed to make the WSO fit the formula more closely – to position your offer as faster, cheaper, newbie friendly, etc. Emphasize the benefits: it’s a fast way to cash, it’s a fast path to making more sales. The best and easiest way to create great copy is to hire professional copywriters but not all of us can afford it. So naturally the best next thing you can do is study the copy of the most successful WSO’s, write the copy yourself and hire a copywriter to critique the copy for you. That way it will cost you a lot less. You can find many copywriters on the Warrior Forum who will critique your sales page for a few hundred bucks. If you can afford it then this is one of the best investments you can make.
A product that fits the WSO formula and great copy represent the 99 percent of a successful launch and this is where you should focus %99 of your energy. Russ got to the point that he will literally do the sales copy before he even makes the product. It’s that important! Don’t get hung up on creating the perfect product because we are not product creators, we are marketers. So you want to have a good product but most important it is to have superb copy. That’s the formula for success anywhere on the internet. Copy is more important than graphics, copy is more important than having a great product and anything else. For example, a good graphic designer can be hired for a couple hundred bucks, an excellent ghost writer can be hired for $1,000 but if you want to hire a top copywriter you need to pay as much as $25,000 to write a sales letter. You can see the difference. If the people don’t get moved by the sales copy they are not going to buy and will never see how great your product actually is. Once you got great copy, you need 5-10 people to give you a review and one or two JV partners with responsive lists to mail for you. To get reviews you should hit up every contact you have on the Warrior Forum – even if it’s just someone who’s “thanked’ one of your posts – and offer them a review copy. Next you need to do is getting one or two JV partners with responsive lists to mail for you. JV’s on the Warrior Forum care about one thing and that is EPC which means earnings per click. In other words this means how much money can they earn from every click they send to your offer. You can check the EPC of every new WSO on the Warrior Forum by using Warrior Pro which is nothing more than an affiliate program created to promote WSOs and which tracks how many clicks and sales every WSO gets. Most great WSOs land between $2-$4 EPCs on launch day which is almost unheard of anywhere else online. That’s why some warriors are able to make $30,000 in 7 days. Again, this is only possible with great copy! All you need is two or three JV partners to mail right when your WSO goes live to “seed” your offer. Once your JVs mail your offer to their list, the EPC Of your WSO will start to get higher and as a result more people will sign up as affiliates and mail your offer to their subscribers.
If it’s really good, your WSO could get chosen as the WSO of the day and promoted by Mike Lance, the creator of WSO Pro. When that happens you can easily pick up another thousand ot two thousand sales almost instantly. That’s what happened to Russ when he first launched a WSO and he didn’t even have any JVs to promote his product. His WSO caught fire just because people on the Warrior Forum saw it, loved his sales copy and the product and that was sufficient to make the EPCs go high enough to make all the big guys notice and start promoting it as well. The first 2 hours are crucial. If the WSO sells well, more people will notice and mail. If it does not go well it means your copy and your product weren’t good enough and you’ll stall out. One of the simplest ways to boost your EPC is to offer 100% commissions. By offering 100% commissions instead of %50 you’ll double your EPC right off the bat. Even if you’re not making any money on the front end, this still makes sense financially because now you have a list of buyers to promote any offers you want in the back end. With paid traffic, it will cost you around $3-4 per sign up to build a list of freebie seekers. With a %100 commission WSO it costs you nothing to build a list of buyers. How to get JVs. Contact every warrior you know that has a solid reputation on the Warrior Forum and demonstrate that your WSO has excellent copy and fits the WSO formula. When you’re contacting a potential JV, first thing you got to do is say these magic words: “What can I do for you?” Tell them that you’re on their list, you love their products, you think they’re awesome and ask them if there is anything you can do for them. That’s a great introduction that will help you get your foot in the door and it shows that you’re willing to offer something in return for their favor. Try to get two or three JVs with large lists of subscribers to promote your WSO. If your product and sales copy look good they will consider mailing for you even if they don’t know you. What you should do next is post your launch on WarriorJV.com and JVNotifyPro.com if you can. Pick an open date so that you’re not coming up against heavy hitters with huge lists because you don’t want to launch on the same day as those guys.
Great graphics are not a must but they can help so don’t be afraid to hire a good graphic designer for your WSO. Also you need to create a good-looking JV sign-up page with a video introducing the WSO, explaining the concept behind it, explaining that it fits the WSO formula. On the page people can sign-up to become affiliates, can grab your e-mail swipe, etc. Here’s The Six Figure Formula for you:  Release 1-2 WSOs every month  One week after release, offer your new buyers some kind of high ticket coaching or workshop. Russ Ruffino offered coaching after the release of his second WSO and made an extra $30,000. If you just launch a few WSOs every month and then a week later you pitch to your list some kind of mid-level ticket or product for a couple hundred bucks, you can have a six figure business in the next 6 months. Once you realize how easy this is you should start thinking that you can TOTALLY do this. What Russ is saying is that there is nothing special about him or a dozen of other successful WSO creators; they were willing to learn and took action.
That’s it. If you like this report then you’ll love what Matthew Olson has in store for you in his “Product Creation System”. If you’re a newbie maybe you think product creation is over your head right now.
Not true. The only barrier is in your mind. Matthew will show you what types of products you can create and how to get them up and online within hours (it’s a LOT easier than you think).
Click Here To Get Matthew’s Exact Step-By-Step Formula Where He Takes You By The Hand and Guides You Through The Entire Process. Perfect For Newbies and Experienced!
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Niche Prophet

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Welcome on board!
We wanted to congratulate you again for making a wise
decision and investing in the Niche Prophet.
Before getting into the content, let us introduce ourselves.
We’re Mikel Perez and Inaki Ramirez, two Internet
Marketers from Bilbao, Spain.
We offer WordPress plugins at NoSweatPlugins.com and
Niche
Research
training
and
DFY
packages
at
NicheResearchNorad.com.
You can find us, send us feedback or ask any questions in
our Niche Research Facebook Page:
https://www.facebook.com/nicheresearchnorad
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Legal Disclaimer
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT/SERVICE AND IT’S
POTENTIAL. IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY
MONEY USING THE TECHNIQUES AND IDEAS IN THIS MATERIAL OR ON THIS WEBSITE.
INFORMATION PRESENTED ON THIS WEBSITE IS NOT TO BE INTERPRETED AS A PROMISE OR
GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON
USING OUR PRODUCT, IDEAS AND TECHNIQUES.
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BEVERIFIED
UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR
MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THEPROGRAM, IDEAS AND TECHNIQUES
MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS
DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME
LEVEL.
ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL
ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE
IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT
YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYONE ELSE’S. NO GUARANTEES ARE
MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR
MATERIAL.
—————————————————–Page 3—————————————————–
Introduction ……………………………………………………… 1
A note on using Keyword Research tools ………………….. 6
Strategy 1: Short term trends ………………………………. 10
The analogy ………………………………………………….. 10
The idea behind this strategy ……………………………… 10
The tools & tactics ………………………………………….. 12
Strategy 2: Mid-Term Strategies & tools ………………….. 31
The analogy ………………………………………………….. 31
The idea behind this strategy ……………………………… 31
The tools & tactics ………………………………………….. 33
Strategy 3 – Long Term Strategies …………………………. 49
The analogy ………………………………………………….. 49
The idea behind this strategy ……………………………… 49
The tools & tactics ………………………………………….. 52
Where To Go From Here ……………………………………… 61
Our other products ……………………………………………. 63
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1
Introduction
There are probably many different reasons why you’re
determined for your business to succeed. You want to earn
a lot of money— that goes without saying. But, you also
want to serve the needs of a group of people.
Ideally, you want to serve the needs of a group of
people who are ready and willing to spend a lot of
money. If you stand in front of the money, you can’t help
but succeed as a marketer. It’s a simple truth that so many
get wrong.
So, you’re good to go, right? Not so fast… If only it were
easy to find these incredible niches full of people who are
ready and willing to hand you money left and right.
The great news is, it actually is easy… but only if you
have the right strategy.
I’ve seen many marketers struggle with market research…
That’s not going to be you, though.
This book is probably the most important one you’ve picked
up all year. It’s going to save you a lot of trial and error
and banging your head against the wall because you just
can’t seem to make it work. It’s going to help you pinpoint
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2
exactly what you should be doing to profit like crazy with
the very best niche research.
This takes a bit of work. It’s not hard work… it’s just the
kind of work most people aren’t willing to do. Mainly,
because they don’t know how to do it -or even that they
should be doing it, for that matter-, and that it’s actually
fun.
Thankfully, you aren’t most people. You have what it takes
to succeed, and that will set you miles ahead of your
competition!.
You’re soon going to be able to find a profitable
niche— or dozens of them, if you prefer.
Note that some of the strategies I’m going to share with
you today are focused more in the short term. They’ll allow
you to crush it fast, bringing in a ton of money in the short
term while you rinse and repeat on other up and coming
niches and keywords.
Other strategies, niches, and topics require long term
thinking. You’ll do the digging and the work now and cash
in later. Competitors in your niche will think you have
a magic 8 ball because you’re always at the forefront
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3
of what’s profitable and popular. This is how you build a
real, sustainable, life-changing business.
Also, some of the strategies will help you discover “pockets”
of traffic that are better used to get more traffic to a niche
site you already have, and others are so big that can lead
to a whole niche site in and of their own.
In any case, whether you go for short term niches and
ideas, long term niches and ideas, or a mixture of both,
you’ll be able to cash in like crazy just by doing a little
digging. Do the upfront work others don’t know how to do
or ignore and you’ll have it easier later on. You’ll be sipping
drinks on the beach while others try to figure out your
magic.
People will wonder how you were able to find such
incredibly profitable niches while they’re trying to cram
themselves into the same tired, worn, and unprofitable
niches as everyone else. It’s time for you to be ahead of
the trends and stand in front of the money.
So, what’s the key to this method?
Many Internet Marketing courses (and even specialized
niche research courses) teach you to enter a seed keyword
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4
in the keyword research tool of your choice, and start
digging in from there.
This usually leads to lots of dead-ends, where you find
either niches with negligible volumes of buyers, or ultra-
competitive niches that are already saturated and being
exploited by tens of experienced marketers with big
pockets to invest in SEO and paid traffic.
Our approach is different. We think laterally.
We are not going to be number-crunchers that start by
analyzing tens of metrics until they find a keyword that fits
some strict criteria (which is tedious and extremely boring).
Instead, we’re going to do something much more fun: we
will be explorers, going through very interesting websites
-many of which you surely haven’t heard of-, social
networks, magazines, newspapers and even (gasp!) TV,
and we will find tens of niche ideas there.
Doesn’t this sound better than spending days in front of a
keyword tool?
Here’s the secret: we will start capitalizing On Rising Trends
Things are changing rapidly these days. Make sure you’re
at the cusp of what’s happening. That’s where a lot of the
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5
big money is—you want to make money on the things
people are talking about and buying up in droves.
It’s all about trend marketing. Every smart business in
the world pays close attention to trends because that’s
where the interest is—or where it’s going. That’s what’s
going to be all over the news or hashtagged on Twitter.
That’s what people will be buying up like crazy.
If you try to stay stuck in the past, never allowing your
business to change, all of these amazingly profitable
trends will pass you by. You’ll go the way of all the other
failed businesses and frustrated business owners.
If you look to the future and position yourself well, you’ll be
raking in the dough and winning while other marketers are
trying to figure out what the game is.
It’d be nice if you had a crystal ball, but this is second best.
You can base entire businesses and product lines around up
and coming trends. You can also incorporate trend
marketing into just about any business there is— a new
business or an existing business.
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6
I’ve purposefully written this book in a way that will help
your business regardless of what it is.
Once you’ve found these hot trends, you can start to
develop a web presence related to them. You can write
articles and blog posts— either for new niche websites or
on existing sites.
You can think up great, related products you could produce
or create to piggyback on something that’s hot. You can
release a competing product or service that serves a need
that isn’t being met with the other.
You can earn with your content, tools, products, services,
or whatever it is you offer in your business.
Let the trends and niches inspire you. Then, figure out how
you can use the trends you find to cash in.
A note on using Keyword Research tools
Keyword Research tools are great software / services. They
let you analyze search volume, CPC, competition, etc.
But… in this case, when analyzing future trends they are
not of much use. Or are they?
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7
All traditional Keyword Research tools and their search
volume estimations rely on the average number of searches
during the past X months (12, usually), and often with
delay of at least 1 month.
So, how can you expect them to give you an estimation for
the number of searches of some trend that just boomed
(for instance, a new product announcement, like the iPad
back in the day)? They can’t; you can be sure there are
searches, and likely tens of thousands of them if not more,
but the keyword tools don’t have time to catch up and
when and if they do, they will average it with the past
months where the searches were 0 and show a much lower
estimate.
Not to speak of future products and technologies like the
ones we will analyze in section 4. Let’s say you want to get
into the weight loss market and you start reading a few
news about a R+D laboratory that has discovered that the
oil of a strange plant in the Amazonian forest, called
Anandalu (I’m making this up completely) is showing some
promising results in reducing body fat in mice and
monkeys, and human tests are about to begin. If you were
to look for “anandalu oil” in any keyword research tool at
this point, you will get… 0 searches / month.
But we know this, it is to be expected.
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8
How can we use the keyword tools to our advantage, then?
As I said before, we have to think laterally. And the
question we have to ask ourselves is… “what other thing
can this compare to?”, “has there been anything like this in
the past that I can use as a reference?”.
So, in the case of the iPad, you might have thought that it
was a portable device by Apple that allowed people to
browse the web, work or read during commuting, listen to
music or watch videos, play, etc. Except for the
communications feature, it was somewhat like the iPhone.
In the case of the “anandalu oil”, you could have though of
other fat burning supplements, like “garcinia cambogia”.
So you could have checked how the searches for “iPhone”
and “garcinia cambogia” evolved using Google Trends,
where they are now, and make an estimation of how the
searches for iPad or “anandalu oil” can evolve.
Of course, the numbers won’t be an exact match, and the
farther in the future you are looking at, the more risk there
is of estimations being incorrect, but at least now you
have a way of having a “guesstimation” as opposed
to nothing, and you can compare one keyword
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9
against others in case you are in doubt among several
possible future niches.
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10
Strategy 1: Short term trends
The analogy
The idea behind this strategy
Some news breaks up, and everyone is talking about it.
It could be some serious news, like a world-changing event.
It could be some gossip like a new haircut displayed by a
celebrity on the red carpet. It can be a the launching of a
hot new product, like the iPad back in the day, as we
mentioned earlier.
What we can be sure of is that people will be consuming
lots and lots of information about it, sharing everything
they find, tweeting and re-tweeting.
The idea with this strategy is to find a relationship (weak as
it may be) to write a piece of content that brings in more
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11
traffic to your site, like a blog post, an e-mail you send to
your list, or a post you publish in Facebook.
In some cases the relationship can be obvious. Remember
that traffic spike I showed in the salesletter?
Well, the term was “snowmageddon 2015”. If you have a
blog in the survival niche, it fits very tightly in the content
you may have, and you may point to resources families
might need to endure a possible blackout in a big city like
New York.
But you could also have used it in an Internet Marketing
related content if you are a consultant, for instance,
speaking of how you were able to make money even you
couldn’t visit or reach any customers physically because
you have a website that was up and collecting leads and
sending information to them and you could reach them by
Skype even when the roads in your neighborhood were
impassable; or in a health niche you could speak of the
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12
impact extreme cold can have in whatever condition(s) you
speak about…
You get the idea. In some cases you will have to be more
creative than in others, but that’s a big part of the fun in
this. And we all like being creative and enjoy having unique
(but profitable) ideas, don’t we?
The tools & tactics
There are so many wonderful tools on the web that will help
you do the research. I’m going to give you links to some of
my favorites. I’ll also explain how and why you’ll want to
use each tool.
Know that you don’t have to use all of these tools at one
time. Consider which tools will work best for your particular
situation.
It’s also important that you don’t just use one tool only.
Get a “second opinion” from multiple sites and tools.
Double check yourself. Find unique angles for each
promotion or idea by checking with multiple sources—you
can never go wrong with this strategy.
Using Google Trends To Find Great, Hot Niches
One of the first tools I recommend people use is Google
trends. It is the most well known, and possibly the most
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13
obvious in this document, but bear with me as we will see
some amazing usages you might have not heard of.
First of all, go to http://google.com/trends and have a look
around. Play with the different functions and start to
brainstorm how you might be able to use such a tool in
your business. Seriously—don’t wait until you’ve read this
entire book or even until I describe specific functionalities in
this section. Do it now so you’ll have an idea of what I’m
talking about. Just the main page can be a treasure trove of
fresh information:
If you’ve paid attention to what I’ve told you so far, the
light bulbs should be going off like crazy as you use Google
Trends—and they’re improving it all the time. This tool is
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14
worth its weight in gold—it’s almost criminally crazy that
it’s available for free.
Google Trends allows you to input terms related to your
area of interest, things you’ve seen in the news, things
people in your niche are starting to talk about and so on.
You can research both informational and product related
trends. You can see how hot something is and was and
deduce how hot it’s going to be.
Use it regularly—weekly, even. You have to know what’s
going on in your niche at all times.
If you take notes and brainstorm and pay close attention to
what people are really interested in, you’ll be able to find
ways to incorporate the trends and interests you find into
your business. Smart marketers know that the real money
comes from ideas. Now you have an endless stream of
profitable ideas, for free, right at your fingertips.
Don’t dismiss this as “just a Google tool”—it’s time to fully
understand the power of Google Trends, which is available
to you, completely free. It’s funny, sometimes people
dismiss free tools simply because they’re free. This is worth
thousands of dollars to you, so treat it that way.
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15
Use
this
link
to
find
hot
trends
for
today:
http://www.google.com/trends/hottrends
Use
this
link
to
compare
and
explore
trends:
http://www.google.com/trends/explore#cmpt=q&tz=
Use this link to find the top trending charts for various
topics: https://www.google.com/trends/topcharts (click on
the “more” button at the bottom of each chart to see more
-and more detailed- results).
Use this link to find visualizations of trends that might
inspire
you
(be
careful,
it’s
a
bit
addictive):
http://www.google.com/trends/hottrends/visualize?pn=p1
Use
this
link
to
subscribe
to
trends:
http://www.google.com/trends/subscriptions
Those are just a few of the important links. You’ll find the
links that are most valuable to you as you become more
familiar with the tool. Bookmark those links and make it a
part of your weekly (or even daily) to-dos.
Now, it should go without saying that you should stay on
top of trends on a regular basis. You don’t want to just
examine the hot trends of today and have that be the end
of it.
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16
Keep a running log of ideas you can focus on as you revisit
the Google Trends tool— particularly when you find rising
or seasonal trends.
What is a seasonal trend? Some keyword that has a spike
of searches each year at a specific (or approximate) time of
the year. “Father’s day gifts” can be a typical example, but
let’s go back to our “snowmageddon 2015” example. What
happens if we remove the year? Well, this:
It turns out that there’s at least a “snowmageddon” each
year, somewhere between January and March. So you can
bet there will likely be a “snowmageddon 2016”,
“snowmageddon 2017” etc, so you can even have the
content though of and written in advance, and just publish
it when the time comes.
Social Media Trends
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17
So, how did I find that “snowmageddon” term? I could very
well have found it directly in Google trends, but it was not
the case. I found it because #snowmageddon was one of
the most used hashtags one day.
And this brings us to the second source of trends discovery
and research: social media.
You can’t write a book on finding and capitalizing on niches
and trends without mentioning it.
Social media sites like Facebook, Twitter, and Google+ are
a veritable treasure trove of amazing niche data.
How many times a day do you personally access social
media? If you’re like many people, then you access it
daily— several times.
Now, think about how people commonly use social media.
They probably start by using social media to connect with
friends and family members. They don’t stop there. They
start liking and following their favorite brands. They start
connecting with like-minded people who are interested in
the same things.
They talk about the things they want to buy or have
bought. They join fan communities for their favorite TV
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18
shows, celebrities, hobbies, and more. Many of the most
popular “web stars” in various niches use social media as a
way to interact with and connect with their audience.
You can follow the trail of trends on social media. This is
actually one of the easiest and best ways for you to keep
your finger on the pulse of what’s going on. You can find
incredible, highly profitable niches by using social media.
There’s a reason Facebook advertising is so powerful for
marketers these days. Many people go to Facebook first—
before they go to Google or anything else. Marketers know
that they can find a very targeted and very active audience
on Facebook.
Here’s one example of how you can use Facebook for trend
marketing. Let’s say you have a general idea for a niche.
You can search for a keyword related to that niche right in
Facebook’s search bar (at the top of http://facebook.com).
What comes up? Hopefully, there are a variety of pages and
groups dedicated to that topic. It’s even better if there are
a few Facebook pages and groups that have tens of
thousands of members.
When that happens, you know you have a very active
niche. Does that mean it’s profitable? No, but it’s a great
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19
sign. Join the groups and like the pages and get a feel for
the niche. Follow the trail of what they’re talking about and
buying. Smart marketers can then find a way to stand in
front of the money.
Twitter is another popular social site. You can look at
trending hashtags to find surefire niches. Twitter has a
great search feature as well, that you can use to research a
particular niche idea: https://twitter.com/search-home
You can do the same in Google+: http://plus.google.com
Now all you have to do is find a unique angle and run with
it. Examine the top products and services in your niche or
that are related to your trend and find a way you can do
better. Find a way you can serve a need in the niche that
isn’t currently being met.
Social media can help you do all of that. Go ahead and give
it a try. Go search for niche ideas on Facebook and Twitter.
Do what strikes your fancy— something related to your
passions and interests, perhaps. Dig, dig, dig, until you
strike oil.
The idea is to follow the trail of what’s popular. You can
look at the trending lists in general if you’re totally stuck for
ideas. Find an active, interested, and passionate audience.
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20
Then, figure out if that crowd is spending money. If they
are, it’s time for you to jump on that trend!
The following sites can help you discover trends if you don’t
have a starting niche to begin with:
http://trendsmap.com/
http://topsy.com/
http://hashtagify.me/popular
https://www.hashtags.org/trending-on-twitter.html

Top HashTags on Instagram

http://trendinghashtag.com/
This is really just the start of it. You can google “trending
hashtags” and you will find many more sites that present
the most used hashtags in different ways, explore the web
until you find one you like.
Think about which social media sites the people of your
niche are most likely to use. Frequently access those social
sites to follow, and lead, the conversation. Smart niche
marketers are very active in using social media this way—
always be thinking one step ahead.
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21
Pay Attention To Celebrities And Thought Leaders
Celebrities and thought leaders make the trends. If you
want to know/ what’s hot, this is where you should look. In
fact, this is one of the most fun and exciting ways to find
great niches. If a hot celebrity or someone people really
follow mentions something, you can expect it to “hit” and
become uber-profitable, right away.
People are, for the most part, followers. If a celebrity or
someone with a large following recommends something or
is interested in something, the chances are good that their
audience will follow them.
They want to be more like that celebrity. They hold that
person in such high regard that they are willing to absorb
anything they say without really thinking about it.
This effect doesn’t just occur around “real” celebrities like
we have on TV—though the effect is probably the strongest
for the Oprah and Dr. Oz type figures. Note that this effect
also occurs for popular bloggers and social media stars
online. You should follow all related celebrities as well
as web stars in your niche to find these great new trends
and popular products.
The Oprah And Dr. Oz Effect
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22
I’m going to go ahead and dub this the Oprah and Dr. Oz
effect, because it’s so incredibly powerful. You’ve seen it
happen before. The effect is so strong that newspapers
from all around the world report it. It’s a phenomenon!
Oprah told them that thing was great, and so it sells out
and stores can’t keep them in stock. When Oprah puts
something on her Favorite Things list, it sells out.
You can now search for “The O List”, a list of products
Oprah recommends in O Magazine. Right now there’s a list
here, but the URL may change in future issues of here
magazine.
Dr. Oz claimed this or that could help with weight loss,
health, or an ailment, and so stores can’t keep it on the
shelves. Copycats quickly follow. Even Amazon has a list of
recommended products by Dr. Oz here. Again, you can
google “products recommended by Dr. Oz” and you will find
several lists.
When the doctors from The Doctors talk about this medical
treatment or that health tip, people go nuts for it— buying
up products and trying to find all the information they can.
It’s incredible, and it’s a phenomenon that is well worth
paying attention to for you as a marketer.
—————————————————–Page 26—————————————————–
23
You can take advantage of this incredible power just by
being aware of it. You can find amazing, profitable niches
by closely following what celebrities and thought leaders
have to say.
It pays off to pay attention to what’s popular. Watch the
news, watch shows like Oprah and Dr. Oz. You can even
just visit their websites and blogs after a show to catch up
on what was discussed and what they’re linking to—
popular products, topics, and more.
“Spy” on other marketers who are clearly capitalizing on
trends and influencers like Oprah and Dr. Oz.
Note that sometimes, marketers do try to capitalize on
these trends in an unethical way, so use those instances as
examples of what not to do.
Find successful marketers who are quietly doing well finding
hot topics and products this way. Then, figure out how
you’re going to do the same.
Obviously, your niche might not be at all related to
anything Oprah or Dr. Oz will talk about (although you
might be surprised). So, find the celebrities and thought
leaders who your audience does pay attention to. It’s not
—————————————————–Page 27—————————————————–
24
about Oprah and Dr. Oz, those are just the most powerful
examples.
This method is about whoever you can instantly point to as
a person, group, or leader who your audience goes nuts
for. If they mention it, people want to buy it. If they’re
interested in it, people are interested in it.
Figure out who those people are (and eventually work to
become one of those people), and you can position yourself
nicely to capture the attention of your audience and make
more money.
Search Hot Celebrities And Phrases
In addition to paying attention to thought leaders and
trend-setters, you can use Google and other search engines
to get instant access to what’s hot right now. So, you might
not follow a certain TV show or blog every day, yet you’ll
search a particular celebrity to look for rising trends related
to them.
You can Google something as simple as “Lady Gaga
haircut” if you’re in the beauty industry or similar for a fast-
track way to find what’s hot. Do you see how that works?
So even if you’re in the hair-care field, you can tie this into
celebrities. There’s a reason celebrity endorsements work.
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25
If a hot celebrity is doing it or is interested in it, you can
bet it’s a hot trend and that stores are selling out of related
paraphernalia like crazy. Depending on your niche, you can
easily piggyback on what’s going on in the celebrity world.
As an example, Kate Middleton is a huge fashion icon
around the world right now. She tends to wear clothes that
are easily accessible for the average person. Shops and
designers report that the items she wears out in public
instantly sell out. People want to be like her! There are
entire blogs dedicated to the clothes she wears. Those
marketers write about her clothes and then use ads and
affiliate links to cash in— smart! You can capitalize on it
easily, there are lists of products like the ones she wears in
Alibaba or Amazon.
There are tons of sites like that for various celebrities.
People what to know what celebrities are wearing. They
want to know what skincare items they use, what kind of
shoes they wear, which books they like to read, and more.
Find news on trending celebrities. Then, try to follow the
trail of commerce to see if other marketers are cashing in
on their celebrity. If it’s a fast rising celebrity, make sure
you get in there quickly.
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26
Again, you might not instantly think “celebrity” when you
think about your niche. But there’s a way you can tailor this
idea to fit your needs. Who do the people of your niche
follow and want to be like? Pay close attention to that.
There are celebrities and well known people for even the
smallest of niches.
Current Events
As a trend marketer who is interested in finding the hottest
and most profitable niches, you should always be paying
attention to what’s going on in the world. Some of the most
impressive wealth-building happens during times of crisis
and in times of recovery.
For example, catastrophes (like the aforementioned
“snowmageddon”, which fortunately was not as tragic as
expected) tend to lead to increases in sales of survival
equipment, insurance policies, and the like. There are
similar effects from catastrophic and devastating events
like tornados, floodings or mass shootings.
Obviously, you don’t want to become a money-hungry
marketer with no soul. You do want to look for a need in
the marketplace that you can fill. If you can help people
feel safer and happier, then that’s a good thing, even if it
came as the result of something bad that happened.
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27
People will make many emotional impulse purchases when
something devastating happens. Be the person who’s there
in front of the traffic, ready to lend a helping hand.
When you find a great niche related to a popular current
event, you can write books and content related to it. You
can advertise related products as an affiliate. You can even
write and release books on Kindle.
Think about where your talents and interests lie. Consider
what you want your business model to be. If you’re an
online marketer, you should always be working to build a
list from your efforts.
Money likes speed—so get in there while it’s still a hot
topic. Subscribe to alerts services for news sites. Input
keywords related to your niche—you’ll be surprised at how
many topics related to your niche sites like CNN report on.
Trending Politics
Additionally, you should pay attention to what the most
popular and famous (and infamous) politicians are talking
about. If there’s a controversial statement or idea that’s
getting all the buzz, you can capitalize on that to get a lot
of traffic.
You can subscribe to political blogs for ideas.
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28
Here are some links to help you get started:
http://www.huffingtonpost.com/politics/
http://www.washingtonpost.com/politics/blogs-columns/
http://personaldemocracy.com/blogs/top
Your niche might not be directly related to politics, but
there may still be certain topics they’re discussing in politics
that are related. For instance, there are many topics of
interest to marketers related to Web privacy, Net
neutrality, health policies, education etc.
There’s always something, some way to connect hot
political topics to your area of interest.
Trendy Sites
There are some amazing sites out there that keep a near
up to the minute account of what’s hot and what people are
talking about. This is a great thing for marketers like you
and I— they aggregate incredible links, information, and
trends, which makes it so easy to find great topics.
These sites are great because you can really zero in on the
latest trends related to your topic. The web moves at
lightning speed these days, so it can feel hard to keep up.
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29
Pay attention to sites that always have the latest news and
trends so you won’t have to work hard to keep up after all.
Some examples include:
http://alltop.com
http://which.co.uk/news/#?intecmp=HPhav2news
http://reddit.com (here you can browse subreddits more
specific to your niche)
http://buzzfeed.com
All of the sites I’ve mentioned so far can help you find
trends, of course, but there are some websites that are
specifically dedicated to this. They’re really making it easy
on you!
Trend marketing is becoming more and more important.
The top companies in the world are constantly monitoring,
and creating, the latest trends.
Again, trend marketing is so popular these days that there
are whole sites devoted to following the latest trends. This
is fantastic news for marketers like you and I.
Some examples include:
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30

http://trendwatching.com
http://trendhunter.com
http://search.aol.com/aol/trends
These sites are great as a starting point for further
research. You can see what’s trending or what’s likely to be
trending in the future.
From there, you can further research the specific trends
you’re interested in, using the sites and tools throughout
this book.
Trends are fast-moving, so you’ll want to check in with
these sites on a regular basis. You never know what you’ll
find and where your next big, profitable idea will come
from.
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31
Strategy 2: Mid-Term Strategies & tools
The analogy
The idea behind this strategy
Maybe you don’t want to spend a lot of time on a niche or
trend that might be here today and gone tomorrow. Trendy
niches are great for that fast traffic and cash, but if you
want longer-lasting more passive cash, then it might be
time to turn to a short to mid-term strategy.
For example, there are tons of new products and
technologies coming out all the time. You can use these as
fodder for ideas for niches or topics for existing niche
projects.
Soon you will learn of simple strategies that will give you
everything you need to cash in on strategies in the short to
mid-term.
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32
If you find a trend that is steadily rising (or is likely to
raise, remember what we talked in the introduction about
asking yourself “this is comparable to…”) and has the
potential to be very profitable very soon, then make room
on your schedule to take action on that trend right now.
Write content and blog posts. Start building a related email
list. Get a book up on Kindle. Create an info-product related
to the topic and get affiliates ready to promote for you. Do
whatever you need to do to be in a great position to cash
in.
The type of action you should take depends on your
business, of course. It might be that you should release an
informational report— a free one to gather email sign-ups
and a paid one so you can cash in.
Or, maybe there are affiliate opportunities on the horizon.
Perhaps there is a service you could provide related to the
trend.
Think outside the box. Use Google and social media to
research to figure out how others are cashing in on the
trend. You’ll probably find that there are other smart
marketers right there with you—just a few, though,
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33
because the “crowd” of lazy marketers won’t have caught
on quite yet.
That’s one of the secrets right there—if it’s a hot, profitable
trend, the chances are very good that other smart
marketers will be right there with you.
But, if you catch it early enough, it won’t be so saturated
that you can’t easily cash in.
Sometimes, you’ll take risks with a trend when it’s too early
to tell if it will be really popular. Consider what’s best for
your business and go for it.
Taking small risks can pay off in big ways.
The tools & tactics
Monitoring product launches
Whenever a new product is launched, especially if it’s by a
well-known brand (this includes personal brands) or has a
mass appeal, you can be sure there will be a huge buzz
around the launch, and lots of people will look for
information about the product.
Before getting into more general product launches, we’ll
touch on the specific case of launches in the IM space.
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34
Not only will there be promotional opportunities there for
you, but you can also get ideas for your own niche projects.
If you know a certain topic is going to be hot, hot, hot
because a big-name marketer is releasing a product related
to it, then it definitely makes sense for you to strike while
the iron is hot and get in there too.
You can look for upcoming launches in specialized websites
like http://muncheye.com or http://imlaunchr.com/, as well
as in the numerous JV and launch-related groups on
Facebook.
I was tempted to include this in the short-term strategies,
as many launches only last a few days. But at the same
time, there are myriad of products that launch and remain
available for sale for a long time (basically forever), so I
decided to include them here as these can be a source of
steady income for months or years on end.
Also for other IM related products, as well as countless info-
products being launched daily in ClickBank, you can
register for a service called CBEngine, that includes a list of
recently launched products, but also movers and shakers,
and a vast array of information about the performance of
the products in the marketplace you can’t get even from
ClickBank themselves. Highly recommended for ClickBank
affiliates!
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35
Technology And Trends
Additionally, technology sites can give you great fodder for
niche ideas, article ideas, and product ideas. These sites
and blogs tend to be at the forefront of what’s going on
right now. They know what’s already popular and what is
likely to become very popular.
Tech
Crunch
(http://techcrunch.com/)
and
Gizmodo
(http://gizmodo.com/) are two such examples. These sites
are great for certain niches— subscribe to their feed so you
get the latest posts and information before it becomes
trending news.
Even if you’re not in a “tech” niche, don’t dismiss these. I
think you’ll find that they cover a wide variety of topics.
Technology spans so many different niches that you’re sure
to find great information that will be relevant to you.
Here are some additional links to get you started:
http://bits.blogs.nytimes.com/
http://mashable.com
Again, I recommend you bookmark the sites that are most
relevant to you.
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36
Paying Attention To Entertainment
As I’ve mentioned, you can get a lot of wonderful ideas by
paying attention to what’s going on in the entertainment
world. From paying attention to what celebrities are saying
to noting what the big time studies are willing to fund. You
can really position yourself well if you know what’s coming.
Documentaries
You can get great ideas for entire niches by looking at
upcoming documentary releases, for example.
You can be sure that TV channels and studios only produce
documentaries that are of interest to the masses.
Sure, you’re not likely to get many ideas from yet-another-
documentary about lions and zebras, but in many others
they speak of emerging and coming trends in health,
hobbies, pets, technology and similar topics that can be of
interest to you as a marketer.
Magazines
Exactly the same as with documentaries, magazine editors
only cover topics that appeal to the masses. And in many
cases you can get lots of golden nuggets from them!
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37
You can subscribe to receive the physical issues of different
magazines, or you can get access to heavily discounted
subscriptions for the digital issues in websites like Zinio.
As a free alternative you can go to your local library, and
pick some magazines from various topics, and skim through
them, looking for interesting trends to later analyze in-
depth online when you are in front of your computer.
Upcoming Movie Releases
You can get a lot of great ideas from upcoming movie
releases as well. This is great for content marketing and
merchandising. If you can find a tie-in to a niche you’re in
or a niche you plan to be in, referencing hot movies and
topics related to those hot movies can be golden.
In fact, you can create entire businesses about movie
franchises’ merchandising and memorabilia!
You can search the following sites to learn about new
releases:
http://rottentomatoes.com/movie/upcoming
http://moviepilot.com
Metacritic Coming Soon
—————————————————–Page 41—————————————————–
38
http://comingsoon.net/movies.php
http://movieinsider.com
http://imdb.com/movies-coming-soon
http://en.wikipedia.org/wiki/Category:Upcoming_films
There’s generally a lot of buzz and excitement both online
and off for the biggest films out there, and you can
certainly cash in on that excitement.
TV Shows
The same thing can be said about TV shows.
People are loving TV like never before. People love to
gather around the water cooler in their offices and talk
about the latest and greatest TV show twists and turns.
There just might be some great fodder for niche marketing
in there for you. Think Game of Thrones, Lost, Star Trek,
etc. Whether it’s something directly related to the TV show
(like, again, merchandising and memorabilia) or something
tangential.
You can learn more about upcoming TV shows at the
following sites:
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39
http://metacritic.com/browse/tv/release-date/new-
series/date?view=detailed
http://cinemablend.com/tv/upcoming
http://en.wikipedia.org/wiki/Category:Upcoming_television
_series
Pay attention to what’s going on with these shows, even if
you don’t watch a whole lot of TV yourself. There are a lot
of marketing lessons to be learned and there’s a whole lot
of fodder there for niche ideas.
Video Games
Video games have dramatically increased in popularity. It
used to be that most video game fanatics were children and
teens. These days, though, video games have entire
communities created around them.
In fact, some video game launches have made more money
in the first 24h than many blockbusters did. Many
Hollywood actors are further sparking the interest by
voicing video game characters.
You can expect this trend to continue. You should pay
attention to popular video games because there are some
great marketing opportunities there.
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40
You don’t have to be directly selling or promoting video
games, of course. This is all about figuring out what’s hot,
hot, hot, and how it can tie in with your niche or content
marketing strategy (think for example of a post titled “5
lessons Mortal Kombat X taught me about self-defense” if
you operate in that niche).
You can learn more about upcoming video games by going
here:
http://en.wikipedia.org/wiki/Categor:Upcoming_video_gam
es
http://www.gamespot.com/news/
You can also learn about the hottest games by looking at
the Amazon Bestseller lists.
You can study the video game bestsellers and highly
anticipated new releases to come up with ideas for
merchandising and promotions. You can be sure they will
sell posters, soundtracks, figures, and more related to the
hottest new releases— so, how are you going to cash in?
The Medical World
If you’re like many Internet marketers, then you’re
probably interested in certain health categories. Health,
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41
fitness, and dieting categories can be extremely lucrative,
which makes them very enticing.
The problem is, you might not be sure of how to keep up
with the latest trends. You also want to make sure that
you’re passing along helpful, vetted information to the
people in your niche. Where should you turn for niche
research for medically related topics?
Earlier, I mentioned that shows like Dr. Oz often spark a lot
of marketing opportunities. If he mentions a medical
treatment or supplement or idea on his show, people start
searching for it like crazy on Google. You can watch medical
shows like The Doctors or follow Dr. Oz specifically, for
ideas.
But, you want to go deeper if you want to be at the
forefront of what’s going to be hot and happening in the
medical world so you can position yourself with a longer
lasting strategy.
You might go as far as to look for expiring molecule
patents, because new products will be created based on
those.
You can visit sites that compile that information, like
http://www.drugpatentwatch.com/ultimate/,
or
simply
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42
Google “expiring medical patents” or “expired drug patents”
to get some ideas about the technologies or markets that
are out there. You can be at the forefront of what’s
happening now.
You can also search for FDA medication or molecule
approvals, or google terms like “new drug approval”, “new
drug approved” etc.
This news piece was published by the NY Times as I was
writing this document:
Do you think this would be an interesting piece of news to
report if you have a site about cardiac health? It definitely
would!
Plus, you could start writing -and positioning in Google-
some posts about the specific drug, until the commercial
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43
name is established; more than likely, you will be able to
promote the drug as an affiliate / CPA offer in the future.
Again, if you are in the medical and health niches, then
make sure you don’t overstep legally or ethically. If you’re
not a doctor, then don’t pretend to be one. You can report
on the information that’s out there, liking to your sources.
You can promote approved supplements and programs and
things like that.
If you tread carefully and think about what will truly help
the people of the health niche you’re targeting, then it can
be wonderful. Health niches can produce an excellent
income.
Google
Yes, you heard right. Plain, old Google can be your best
friend when researching future trends.
We have already talked about some search terms you can
introduce to identify future opportunities, like “expiring
drug patents” but there are many more.
When companies release a new product or have a new idea,
they tend to get extremely excited about it. They tell the
world via a press release.
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44
It’s actually surprising how few web marketers realize the
power of doing some simple searches for press releases.
Companies have put a lot of time and money into their
research to make sure their product will be viable. Then,
they announce it ahead of time.
If you can catch wind of these upcoming releases, you can
get ahead of the game with a similar (but unique) or
complimentary product or service of your own.
How do you find these press releases and announcements?
It’s easy—just use Google to search for things like “Brand
X announces Product Y.” Play around with your searches
and research the most successful and important companies
and marketers related to the niche you’re interested in.
If you are short of niche ideas, you can even skip the
particular brand and product, and run a query with
wildcards, like “announces the release of * in 2016..2018″
(including the colons, in this case) and similar ones.
(In case you’re not familiar with the format of that query,
the * tells Google that ANY word that appears there is
valid, and the numbers with two dots ‘..’ between them
tells Google to return results in that numerical interval, in
our case 2016, 2017 and 2018).
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45
Again, be creative. We’re doing things like very few
marketers are doing, take some time away from the
computer and think
1.”If I was a person writing about a future product
release, product launch, technology etc, what words
would I use in my articles?”
2.Now you, as a searcher, “what phrase do I have to
enter in Google so that it returns the articles I have
thought of before?”
With this strategy, the sky is the limit. You can even start
building your particular list of queries based on the articles
you find by other means, like reading online newspapers or
magazines, blogs, content linked from social media, etc.
You don’t need to spend two days creating the list, just
come up with an initial list, save it in an accessible
document, and whenever you find a new phrase you think
can help you find similar articles about future events, add it
to the list at that moment.
You will find that, in no time, you will have a list with tens
of queries you can periodically run in Google to find new
content!
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46
Oh, and one final “advanced Google user” trick. If you want
to receive only fresh content, when you do a search, click
on “search tools”, and then “last month”, for instance -if
you’re running your queries monthly-:
And there you have a new query you can run, BTW 
Shopping sites
If you’re in a niche that supports physical product
promotions, then you should frequently search big shopping
sites like Amazon. Amazon gives you a ton of valuable
data— including hot new releases by category.
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47
You can figure out what they think the big sellers are going
to be before the products are even released. This is
amazing data for you and it can give you great ideas for
niches, promotions, and products.
Beyond researching at shopping sites and via affiliate
networks, you can go straight to the source.
Always Consider Your Niche…
There are endless ways to find great ideas for content or
promotions within your niche.
If you’re not sure of where to start, just consider the niche
you’re in.
Find the top blogs of your niche and look at what the
hottest topics are.
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48
Subscribe to keywords related to your niche using services
like Google Alerts, Textwalker.com, and Mention.com.
They’ll let you know whenever there’s breaking news or hot
information related to your niche.
You can also look to the most popular manufacturers and
companies related to their niche. They often list their press
releases and the things they’re working on. You can get
great ideas right on their sites and stay ahead of what’s
happening.
Make sure you friend and follow the trend-setters and
thought-leaders in your niche. They often know what’s
going to be popular before it actually is, because they help
to set the trends.
Whether you’re looking for a great niche or you’re looking
for things to write about or promote for a niche you’re
already in, just follow the trail of success. Figure out what’s
going to be hot and then use your marketing muscle to
sneak in and grab a cut of the attention and profits.
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49
Strategy 3 – Long Term Strategies
The analogy
The idea behind this strategy
Now, let’s talk about longer term strategies. This is what
you should focus on if you want longer-lasting wealth.
This is not a “how to make quick cash” strategy. But this
can be the “how to make huge amounts of money with very
little effort” strategy.
I want to note that it’s not “right” or “wrong” to go for the
fast cash trends vs. the slower cash, wealth-building trends
and niches. What matters is your business strategy and
how you plan to work these niches. In fact, you could
actually be working to dominate your niche with both fast
trend, fast cash and evergreen trend, longer lasting cash.
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50
Your overall niche should be evergreen—you want to build
a real presence in it over time. So the marketing and
product creation and promotion you do otherwise can be a
mixture of trendy and longer-lasting.
Consider these mid to long term strategies to be an
investment. If you build a site or create a product related to
these strategies, you should expect it to be a slow and
steady wins the race kind of thing.
You have to think about this like a smart marketer. You can
literally set yourself up for making hundreds of thousands
of dollars in the future with these strategies.
Sometimes, that means playing the long game. In addition
to choosing to focus on topics your audience will always be
interested in, you can use these strategies to predict what
they’ll be interested in years from now. This is how you can
see massive paydays and truly become a niche marketing
winner.
Let’s start off with an example of what could have been if
you’d know about this strategy years ago.
One of the first DSLR cameras was called the Nikon D1, and
it was released in 1999. But, if you trace it back, you’ll see
that the technology for that was researched by Nikon as far
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51
back as 1996. You can trace it back even further— there
were prototypes of digital cameras as far back as 1975.
The DSLRCameras.com domain was registered in 2004.
Aren’t you kicking yourself for not having registered that
domain in 2003?
How much do you think you could have made just by
selling the domain itself in 2008 or 2009? That’s not even
considering if you had created content and monetizing the
site.
I know I’m talking about “prehistoric times” in Internet
history when I talk about 1999. But, use it as a learning
example.
There are opportunities like that right now.
There will be similar opportunities in the future.
You should position yourself now.
There are hundreds of technologies being researched and
thousands of possible applications for these technologies.
Consider
the
fields
of
genetics,
nanotechnology,
neuroscience, quantum computing, etc.
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52
These are all going to be huge, huge, huge. There are so
many marketing opportunities here. Many people are going
to get rich from these things. It may as well be you, right?
The tools & tactics
It’s fairly easy to figure out what’s being worked on and
what might be hot in the future. The thing is that most web
marketers don’t even consider the future.
They just think about what’s hot right now, if they think
about anything at all. Most of them miss the boat and
concentrate on things that used to be hot but aren’t
anymore… then they wonder why they aren’t making more
money. Well, you’re going to be the one who thinks of it.
You’re going to be the one who positions yourself in exactly
the right way.
Truth be told, most of the tactics explained in the previous
section can be applied to long-term niches again. If you’re
reading a magazine in the Video Games niche, you can read
about a new console Sony will release next year (what I
consider a mid-term strategy) or about a future generation
of holographic, immersive 3D gaming consoles.
If you believe this will come to fruition and become a reality
in,
say,
5
years,
you
can
register
the
domain
“HolographicGames.com” and just keep it in your portfolio.
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53
You don’t even need to add content yet, just wait until
some newsworthy content starts appearing.
I walk the talk in this case, I have more than 15 domains
registered for a specific technology that I think will
revolutionize computing and digital technologies in less
than 5 years now.
Nope, I won’t tell you which technology it is, but you will
hear from me when I list the domains for sale in Flippa for
5 figures in a few years time 
So, besides the techniques mentioned in the previous
section, what specific tactics can be applied to uncover
long-term niches?
Google
Yes, once again our friend Google. You can simply use the
search engine to do this—nothing complicated… just
Google.
Google things like “technologies that will shape the future”
or “technologies that will change the world” or“new
technologies for 2020” (or any other year), or “emerging
technologies.”
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54
If you know your niche, you can add the keyword there, or
replace “technologies” with it, like “medical advances that
will change the world”, “new housing technologies for 2020”
etc.
Do some brainstorming and some digging in Google and
see what you can find. Magazines and news sites are
writing up these future technologies all the time. They have
their finger on the pulse of what’s to come— and now you
can, too.
Try to think outside the box. You’ve got your trend
marketing for now, your trend marketing for what’s-soon-
to-come, your typical evergreen trend marketing, and your
trend marketing for the distant-and-very-profitable-future.
Looks like you’re setting yourself up for real success.
The Gartner Hype Cycle
The Gartner Hype Cycle is a really interesting and useful
tool for your niche research as it relates to predicting
trends.
Gartner is a company that claims they are able to figure out
what’s just hype and what’s going to be commercially
viable. Pretty interesting, right?
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They create a graph that visually shows how they expect
emerging technologies to mature.
The Hype Cycle features five phases of the lifestyle of a
piece of technology:
1- Technology trigger- Proof of concept and early media
stories. At this point, no usable product exists.
2- Peak of inflated expectations- Early success stories as
well as failures.
3- Trough of disillusionment- Interest wanes
4- Slope of enlightenment- The technology becomes more
understood. Second and third generation technologies are
developed.
5- Plateau of productivity- Mainstream adoption takes off.
Companies use Hype Cycles as a way of figuring out which
technology has promise. This is important because it helps
companies determine if they want to invest in that
technology or not. They recommend an early move, or a
moderate approach, or waiting for further maturation.
Here is Gartner’s page about their hype cycle:
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56
http://www.gartner.com/technology/research/methodologie
s/hype-cycle.jsp
Here is one of their press releases, explaining what they
do:
http://www.gartner.com/newsroom/id/2819918
On this page, they show an interesting graph, complete
with where they feel certain technologies are within the
cycle:
At the innovation stage, for instance, are things like brain-
computer interface, volumetric and holographic displays,
3D bioprinting systems, biochips, human augmentation,
and virtual personal assistants.
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57
But you can also see how 3D scanners are reaching the
plateau, and Gartner estimates they will be there in 2 to 5
years.
Wouldn’t it be the time to register a domain for 3D
scanners and start writing some articles? (feel free to do
it!)
Learn even more about the Gartner Hype Cycle, here:
http://en.wikipedia.org/wiki/Hype_cycle
If you’re interested, there are some Hype Cycle charts
available for free— search Google images for examples.
Others are paid.
Then, check the technologies Gartner thinks will reach the
plateau of productivity in 3 to 10 years, and consider them
as possible niches.
Wikipedia
Wikipedia also has a list of emerging technologies, which
you can find here:
http://en.wikipedia.org/wiki/List_of_emerging_technologies
So, what if you’re not interested in emerging technologies?
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58
This is just an example of what’s out there. This is an
example of the way you might start thinking about
emerging trends in your niche. Think in the long term and
use the information you have at your disposal to predict
future trends.
Subscribe To And Search Technology Publications
Many of the best tech magazines catch wind of emerging
technologies far before mainstream media. If you want to
be at the cusp of everything that’s happening, then it
makes sense to keep your eye on tech publications— both
from their online site and their printed publications.
Wired.com is a very popular one, for example.
You can find many more that are similar at:
http://www.similarsites.com/site/wired.com
You can also browse through science related sites like:
http://www.similarsites.com/site/sciencemag.org
Advances In Medicine
Some of the most exciting advances in technology are
occurring in the field of medicine. It can be beneficial for
you to stay on top of the latest advancements and news.
—————————————————–Page 62—————————————————–
59
You can conduct google searches such as “new therapies
for ____” and “advances in therapies for ____.”
Consider the niche or ailment you’re interested in. You’re
sure to find a wealth of information.
As always, make sure the sites you click on and the
information you absorb is coming from a site of authority.
This is your business we’re talking about, so it’s important
to make sure you have the best possible information at all
times.
It can really benefit you to subscribe to medical and
scientific publications. You will learn a lot that the general
public isn’t aware of. This can give you a huge leg up when
it comes to positioning yourself to strike it big on an
upcoming niche, product, or technology.
It’s Not Just About Technology
It’s not just about technology… you can do similar searches
and think in a similar way for any niche you’re in.
Brainstorm ways you can figure out what’s going to be hot
before it’s hot.
Brainstorm ways you can position yourself to cash in, big
time.
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60
It’s very much worth it.
Why chase after tired old niches that have had every last
drop of income drained from them already by other
marketers? This is the smarter, better way to do niche
marketing.
Consider these emerging trends for whichever niche you’re
chasing. Use your best judgment to determine what will be
profitable, even if it’s years down the road. Have a plan for
positioning yourself to come out a winner, now and in the
future.
—————————————————–Page 64—————————————————–
61
Where To Go From Here
At this point, we’ve talked about everything from choosing
a niche to cashing in on current trends to predicting future
trends.
I hope you’re excited. I hope you feel like a whole new
world opened up to you. Sure, maybe you knew Google
Trends existed, but have you ever used it in this way
before?
You see, everything you need to know about niche and
trend marketing has always been there, in front of you.
Many of the tools, sites, and ideas have been around for
years. But now, you’re going to be able to put it all
together in a way that will work for you.
Above all, you have to be interested in profits. Will this idea
make you money? Will that trend make you money?
Pay attention to what people are talking about and thinking
about. Predict what they will be thinking about and talking
about.
If there’s a sufficient interest in that topic, you know for
sure there will be a way to monetize it.
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62
If you need a more broad instruction on how to select your
niche, remember that you can claim access to our Niche
Research Masterclass here.
And, if you want us to personally help you 1-on-1, you can
claim a spot in our niche research coaching here.
Let’s make sure you succeed!
Mikel Perez & Inaki Ramirez
—————————————————–Page 66—————————————————–
63
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Kung Tsu Domination

New Kid On The block!
So, maybe you’ve heard… and maybe you haven’t, but there is a new kid on the block. A brand spanking new social media network by the name of Tsu (pronounced as Sue) is starting to make some serious noise! They’re kicking a$$ and taking names later! Tsu is a free social media payment platform, that is a crossbreed between Facebook, Twitter, and Tumblr packaged all into one platform and it’s a goldmine to take advantage of right now with virtually 0 competition!
What’s so interesting about Tsu is, the fact that they PAY you. Yes, I said pay! I’ll get more into that a little later down the road, but to keep it simple… Just like Facebook, Tsu generates revenue from the advertisements on the user’s content via an ad. BUT, unlike Facebook… Tsu share’s that revenue with its users. Tsu pays back 90% of its ad revenue to their users… which will soon be YOU!
Did you know… Facebook generated a whopping $7 Billion last year in revenue via advertisements and their users received not one red cent?!
On other social media networks 100% of the revenue generated by ads go to the platform with 0% being shared with their users. Meanwhile, Tsu was unselfish enough to find a way to share the profits with their users. Tsu gives 90% of the revenues to their users, and unselfishly only keeps 10% for themselves for maintenance and upkeep of the platform and whatever else.
But, how does Tsu do this? Easily, with Tsu you can monetize all of your social content in an unbelievable way due to the nature of how established social networks work. For the very first time, every content creator can attach their content to their social network and benefit from royalties timelessly. The platform has removed itself from the onboarding process, allowing users to invite others which ties users to each other in networks, followers, friends, and etc. Currently, the only way to become a part of this new social media platform is via an invitation only, which also plays a huge role in how Tsu pays their users. In Tsu’s words, “New members can only join tsū by user invitation (via member shortcodes.) Our invite-only system enables us to track and distribute network value to the users who help tsū grow.” If you wish to join Tsu at this very moment, feel free to click here, or simply find someone else’s link to use for invitation. 
Building & cashing out with tsu!
There are two ways that you can make money with Tsu…
1. By people clicking on the advertisements that are on your Tsu page
2. Anytime your page is refreshed and the advertiser is paying per impression
You make the most money by being normal and posting valuable content like you would on Facebook. Tsu is here to reward us for creating valuable content and sharing this content. If you create valuable and unique content, people will naturally want to follow you and you will naturally get clicks and impressions on your ads.
This is especially great for people that have had their adsense accounts banned. Don’t worry, Tsu handles all of this via their own algorithm so that you don’t have to do anything with adsense.
Tsu has an algorithm already in place that automatically tracks, measures, and distributes revenue to the appropriate user and their Family Tree (your network).
To see how this breaks down, let’s analyze 4 users w/ varying start dates on Tsu.
User A invites User B, who then invites User C, who invites User D.
So for this example, you’re User A and someone would like to become a part of the Tsu social media network so you send them your short code or link to join you… they have now become User B.
User B has now become part of your family tree and known as your “child” (someone who directly becomes a part of Tsu via your invitation only).
Now User B goes out and does the same thing and invites their own “child” into the Family Tree. User C is now your “grandchild”… and when your “grandchild” does the same… User D becomes your “great grandchild”.
There are 4 generations in the Family Tree that you earn from. I know the whole calling people your child and grandchild thing is a bit corny, but it is what it is and this is what Tsu refers to people in your network as. Just get past that and keep moving forward.
So let’s look deeper into the breakdown of how the 4 generations work.
We are going to look deeper into how revenue is earned. For this example, we will be basing this off of $100 of earned revenue.
Let’s say $100 of earned revenue is generated based on the content User D has shared such as photos, videos, status updates, etc.
90% of this $100 generated by User D goes to the users. In this case, $90 of the $100 is shared with all of the users. Tsu only takes its 10% of the $100 earned for the social platforms upkeep and etc.
User D, the original content creator takes 50% of the $90, in this case coming out to $45.
User C, gets 33.3% [1/3] of the original $90 generated, in this case $27.70.
User B, gets 11.1% [1/3 of 1/3 = 1/9] of the original $90 generated, in this case $9.99.
User A, gets 3.70% [1/3 of 1/3 of 1/3 = 1/27] of the original $90 generated, in this case… coming out to be $3.33.
The above calculations are based off of a $100 generated in revenue via adsense on the Tsu social media platform.
REMEMBER: This is not a get-rich-quick scheme… this is a long-term method that you can build on and leverage over time.
Think about this… Tsu recently put out a statement saying that “if someone with 2,000 people in their network are just normally active and sharing great valuable content… within a year they’re going to make on average $1,000…”
I hope you see how powerful this is, and extremely untapped. Tsu has only been open to the public since October 2014, and they already have over a million users. Imagine the power of Tsu and how much of an advantage that you will have as an early adopter.
The key to making a consistent profit with Tsu is to keep building your network and sharing great content that people want to share, like and comment on. Just keep it normal. You are not trying to make this your ticket to financial freedom.
Some Guidelines for success
Because Tsu is so new, the admins and moderators of the social network are really cracking down on the spammers. Tsu doesn’t really have many rules as to what you can and cannot do yet, but there are a few things you want to pay attention too.
First and foremost, you don’t want to get banned and lose the money you will be making because you goofed up.
We get paid when people… like, share, or comment on our posts… this engagement gives us and our Tsu pages exposure which also gets us revenue from the ads being viewed. Tsu want everything to be organic, so they are really cracking down on the “Like4Like” type of junk you see on Instagram and Tumblr.
I want you to look at the pictures I am going to show you below, you will see people posting these spammy things on Tsu trying to game the system, but it doesn’t work because Tsu is cracking down on this type of behavior.
As you can see, you don’t want to be posting these kinds of pics and content. It is a surefire way for you to get banned and lose all of your profits. Tsu has even went as far as blocking the IP addresses of spammers. Tsu is showing early on that they will not tolerate this type of spam on their new social media network.
You also want to make sure that the content you are posting is yours. If you steal, or “borrow” a photo from someone else’s timeline and they report you. You could be banned. To be safe, just create your own content and go from there.  Tsu limits 50 Pending Friend Requests per 7 Days.  Tsu limits a Follow Max of 1000 people.  Tsu limits a Like Max of 1000 likes/day.  Tsu limits a Comment Max of 1000 comments/day.  Tsu limits amount of shares/posts you can do per day to 36 total posts/day or 28 posts/8 shares per day.  Tsu limits amount of friends to 5000 max.  Tsu limits 10 @Mentions/day.  Tsu limits 10 #hashtags/day.
#Hashtag basic on tsu
The hashtags on Tsu work just like they would on Twitter, Instagram and etc. The hashtag makes whatever word or phrase you please into a searchable term in Tsu’s search bar.
The hashtags are used to indicate common categories or topics of posts that can be related to others. A hashtag would be social media’s version of a keyword that you can actively search under and find what you’re looking for.
Let’s look at how powerful this could be…
If you created your Tsu page around dogs and an affiliate product catered towards dogs, you would use hashtags pertaining to dogs in your posts. This way people searching the hashtags will be able to come across your content.
The hashtag makes it easy for you to place your posts with all of the other relevant posts in the dog niche.
Hashtags will also play a role in follows, just like Instagram… people search hashtags to find similar people to them that they are interested in and would like to follow.
Engagement and followers
Within the next few days you can easily start gaining massive amounts of followers. But know that you can only be following 1,000 people at any given time. Once you hit the limit of 1,000 people followed… you can no longer follow people. Once you have reached this point, you can simply go back through your followers and start unfollowing people to free up some space.
It works just like Instagram in this sense, you follow people and they have the option to follow you back.
You can easily get started by finding other Tsu users with large amounts of followers and start following those followers.
But, the most important thing you want to be doing is engaging and interacting with other people. This will drive traffic to you, give you more follows and your content more exposure.
Follow people that have liked other people’s content. These are active members and you want active people in your network.
Niche fan tsu pages
At the moment, Tsu doesn’t have an option to build fan pages like Facebook, but they also do not have any restrictions on how many accounts you can have as well. This is completely untapped low hanging fruit. Since this social media network is so new at the moment, virtually every niche you can think of is just about untapped.
You can really take advantage of this by using Google’s Adwords Keyword Planner and finding keywords and niches that you can build Tsu pages around. Remember, Tsu uses Google’s Adsense as their advertising platform.
By using the Keyword Planner, you can see what phrases get X amount of searches per month and how much they pay out per click.
If you made a fan page on Tsu or if you tailored your posts towards your keyword, Tsu is going to bring up more relevant ads for via adsense on that keyword. This will not only be for you, but for everyone else that visits your page on Tsu aswell.
You are going to get a lot of traffic and your network will blow up, you’re going to get natural shares because you are leveraging on a niche people are interested in.
You can do this with any keyword that you want. This is wide open and very unsaturated at the moment but growing FAST!
There are unlimited opportunities with Tsu. There are virtually no restrictions on what you can and cannot do. It’s wild. See for yourself.
If you haven’t joined already, you can click below and start taking advantage of this wide open social media platform before it gets saturated and you lose out.
The Wrap Up
Hopefully you now see the power in this awesome new social media platform. It is a great idea and one that is growing very fast.
This is low hanging fruit for internet marketers like you and I. Each and every day Tsu is growing bigger and bigger and it is widely untapped. I have atleast 10 niches that I can build a Tsu page around tonight to start making a profit.
I am inviting you to take advantage of Tsu’s platform and start making money for posting your own content. As always you can join Tsu’s social media network via my
link or someone else’s… I really don’t care. I just hope that you can see the value in this and take action.
JOIN ME IN TSU!

Idea Factory

Copyright 2015 Tozianimedia
instantagencyfunnel.com | tozianimedia.com
A note from Chris,
Hey there, first of all I want to say thank you very much for investing in
one of my products, I really appreciate your trust and I’m 101%
confident that what you’re going to learn in this product is going to put
you in the right path to launch successfully an extremely lucrative Digital
Marketing company.
Who the heck is Chris?
Good question duh! If you don’t know me, my name is Chris Toziani and
I run a successful marketing company in Latin America. I’ve been doing
marketing and sales for 15 years and I really love it, but I didn’t have
real success until I understood some key points that I will share with you
today.
What you are going to learn here are my best strategies and my highest
converting funnel. I’ve invested hundreds of thousands of dollars in
advertising, trials, mistakes and years after years improving absolutely
everything, from creatives to funnels to closing scripts, you name it. By
the time you finish this product, you’re going to have absolutely all the
knowledge, tools and resources you need to launch successfully your own
Marketing and Advertising agency!
So ready to rock? Awesome, let’s make some cool stuff!
Step 1: Why Digital Marketing to Local Businesses?
I’m the kind of person who thinks that in life we’re constantly doing
marketing and sales. Think about it:
● do you want to get a new job? You need to “sell” yourself
● do you want to get a girl or a boy? You “sell” yourself again
● do you want to launch a business? Do you want to get investors?
Whatever you do, you’re always marketing something in some way or
another.
Can you imagine the “power” that you’d have if you’d know how to
market effectively whatever you want? You can literally gain from
friends, to business opportunities to close amazing deals, you name it
and that power becomes only greater when applied online.
There are literally hundreds of thousands of businesses worldwide
competing to attract new leads and customers online and guess what,
luckily for you and me 95% of them are doing it the wrong way!
Simply because online marketing is not that similar to offline marketing
in fact, most of the times it is exactly opposite and That opens a HUGE
door for agencies to help clients improve their marketing, gain new
leads, close sales like crazy and pay a nice chunk of money for it.
This is by far the most lucrative niche out there. Most of business owners
are used to invest in advertising, they know very well that without
promoting their products or services there are no chances of making
sales.
Can you imagine yourself with a list of just a few hundreds business
owners? Just for you to get an idea, in the online marketing industry is
very used to say that a subscriber in your list is worth $1 a month. In my
lists, each of my subscribers is a local business owner, and each of them
is worth $100 a month AND my agency specialize in Latin American
businesses, you don’t want to know how different is that to US/UK or any
first-world country based business but I’m sure you get an idea right?
So what is it that makes my list worth 100 times more? Only 3 things:
1. It is the right audience
2. For the right product
3. In an extremely lucrative niche
The reason why this is important is because most people focus on the
wrong audience when they want to launch a successful business.
What do you think it will be easier to do:
To try to sell a new mobile phone to an 80 years old man, or to try to sell
the new iPhone 6 to a group of apple fans 1 day before the official launch
of the new iphone? I’ll give you 3 seconds to reply…
3..
2…
ok don’t need to wait till the end, pretty easy to reply, isn’t it?
Well, in this niche, you’re dealing with people who not only is used to
invest in marketing, but they NEED it to fuel their businesses. Basically,
when you learn to target the right audience with the right message (aka
selling the right product), you are selling fresh water in the middle of the
desert. You’ll be the guy selling the iPhone 6 😉
Now so far, you may have the right audience and the right product for
that audience, but how about doing it on a extremely lucrative niche?
Let’s make it simple: 1000 subscribers in a normal online marketing list
will represent $1,000.00 per month in profits (when doing well). On the
other side, 1000 subscribers in an entire business owners list, will
represent on average $100,000.00 per month in profits. I don’t know
about you, but I prefer to have the second kind of subscribers
Now you may be thinking:
Ok Chris, but I don’t know how to do marketing, advertising, design,
web-design, absolutely anything. How can I do it? My answer is pretty
simple: You don’t need to know almost anything. You’re going to learn
everything you need here, and with a little of patient and practice here
and there you can very soon become an expert in this niche.
So to recap:
The main concept I want you to understand is that you’re launching a
new real world business on an extremely lucrative niche that is ready to
buy your products and services while mastering an expertise that will
open doors to you to basically whatever you want!
Now that you understand the importance of this and why this is so
important to you if you want to achieve a real and huge success, let’s
move to step 2!
Step 2: The Key Points
I’ve wasted thousands of dollars and a lot of time before knowing these 3
key-points that makes THE difference between failure and success:
1) Deliver and amazing product/service
2) Don’t be afraid to charge what it is really worth
3) Have a system
Those 3 are responsible for taking me from earning a few thousands here
and there to a few hundred of thousands again and again with less
stress, more freedom and absolutely to love to work with my clients so
let’s discuss one by one.
Deliver and Amazing Product / Service:
There’s huge difference when you have an outstanding product/service
that will truly solve the needs of your customers. They will rapidly fall in
love with you and become recurring customers that will buy from you
again and again. Unfortunately, most people don’t understand this and
they want to make a quick dollar and that’s why 99% fail.
Don’t be afraid to charge what it is really worth
If you have a great service you can also charge higher prices and guess
what, people will happily pay for it, in fact, most of my customers even
pay me extra money and send me gifts because they are so glad with my
service, and my prices are 10X more expensive than the averige
competitor in 5 countries that I work with. If you follow this guide, that
WILL also happen to you.
The reason this is important is because believe or not, it is way easier to
get a single client to pay you $10,000.00 per month than to get 20
clients to pay you $500 per month. That means that if you want to earn
$100,000.00 per month (which is over a million a year) it is easier to get
only 10 clients than to get 200 clients @ $500/month, with all the
support, staff, etc that 200 clients would represent.
I’m giving you this example because most people is not prepared from
the very start, to launch a million dollar business. I hope you can see the
difference.
The only thing that allowed me to grow my business so high is the ability
to get a ton of money with a low number of clients. That gives me more
control, more budget to advertise so I can “pay more” to adquire a new
high-ticket client and it becomes like a snow ball that only grows and
grows, but everything start with an amazing product or service (side
note: in this guide you’ll learn how you can deliver an outstanding
service, don’t panic 😉 )
Have a system in place
I can’t say how important this key is. Without a system you’ll be like a
ship in the middle of the ocean with no clue where to go and your
business will die before it even starts. You need to know your numbers,
your times, your staff, everything. How much does it cost you to get a
new lead? What about a new client? How much does it cost you to
advertise in different channels and I could go on and on.
The system that I’m going to teach is proven to make hundreds of
thousands of dollars in revenue and it has been working like a clock in
the last 6 years even with the Google updates, Facebook updates, twitter
changes you name it, and guess what… it will continue to work because
it is a real world system and I’m not leveraging any loophole or magic
trick whatever.
I hope you’re not bored so far, I’ve tried to be as brief as possible but it
is very important that you know this concepts so you’re in the right
mindset to understand all that we do and how we do it so you can get
the most benefits out of this.
Soooo, that being said we’re moving to the action stage!
Step 3: Where the Magic Happens
So this is how it works: I’m going to show you the system that I use, and
then we will go part by part so you don’t get lose, cool? Awesome!
This is where the Magic Happens:
Part 1: Pool of Traffic
One of the main problems for marketers usually is traffic, but traffic is
actually not a problem! Traffic is everywhere, Twitter, Facebook,
Youtube, Instagram, Pinterest, just to name a few are websites full of
traffic ready to go to your website. The problem is that most people don’t
know how much does it cost to acquire a new customer and therefore
they don’t know how much to invest in traffic.
As I said at the beginning, in this guide you’re learning how to launch a
real world business and therefore we’re going to talk about paid traffic. I
won’t say that SEO doesn’t work but it is too slow for our needs. In the
time that you will rank for a nice keyword that will send a few thousand
clicks per day, you’d have already tested, grow, and scaled 100x more
with Paid traffic, and when done well it will pay for it self over and over
again. If you don’t have budget to advertise, don’t worry, there’s still a
way you can start until you land your first client that we will discuss
later. After that you’ll have budget enough to advertise 🙂
Ok Chris, but I have done paid traffic and it doesn’t work!
Ok ok ok, first of all, there is no “work” or “doesn’t work” here. This is
the first myth that we’re going to kill. You buy traffic, you get traffic,
period. After that, what you do with your traffic it is up to you. The
problem with most of the people is that they think that something
“doesn’t work” instead of thinking that they might have done something
wrong.
We’ve figured and perfected a system to completely kill traffic problems
and attract the right audience, convert them into leads and finally
customers and the beauty of this system is that you can scale it as much
as you want.
This is how it works:
Most of the people advertising target small keywords, or small audiences
in Facebook in order to get low costs per click, but the problem with that
is that you will end up with a saturate audience very soon. We’ve found
that the best solution is to target a BIG niche and then segment our pool
of traffic into more specific leads. (To expand this, Together with this
guide you have an FB Ads Guide with our main technique).
As an example:
First we target business who want to make more sales. Think about it:
How much business do you think that will want to increase their sales?
Almost all of them and you have millions around the world, you will never
run out of people to target in a niche that huge.
It is a very broad niche, and therefore the leads that we may get in that
niche probably are not that qualified enough to buy our services but still,
that allows us to build our own pool of leads that we can later segment
with our proposals.
So this is how we do it:
We start with an advertising campaign in Facebook targeting local
businesses (more about the exact strategy in the “Fb Ads Guide”) and we
send them to a first optin page that looks exactly like this:
As you can see, this is a very broad optin page that is targeting a very
broad niche: Businesses who want to get more sales, and that’s our main
Goal with this step, get leads that MAY qualify for our service or not.
After they opt in they are going to get a special report, an article, or
something that provides an extremely high value in a very short period
of time. What I mean is that people don’t need a whole book on this
stage of the funnel, most of the people usually think that the bigger the
better, the more quantity the better and that’s totally wrong.
People are full of information all the time! They want easy and fast
solutions so if you can deliver something extremely valuable for them
that they can consume in less than 5 minutes, then you have a winner.
In my main funnel I deliver a short, 4 paragraphs article with exactly 4
key-points that they can use to increase their business sales.
Please note that I’m delivering exactly what I promised in the squeeze
page: 4 Steps to Sell Up to 500% more.
But here comes the interesting part:
Below the article they’re going to find a second optin form. That is an
application to our services and the reason this is important is because
NOW we’re going to get new EXTREMELY TARGETED leads. Basically
these new leads are qualifying themselves to buy our product or services.
It looks like this:
Once they fill this application (AKA 2nd optin form) they will be removed
from our first list and moved automatically to our “hot leads” list and a
member of our team will call them by phone to close the sale.
Now you may be wondering Chris, but do I have to call them?
Well you have 2 options: you can call them and or you can hire someone
to do it but either you choose one or the other, I’ll tell you exactly what
to say, because this is not a normal call. When you do this on our way,
people are ASKING you to please call them because they WANT your
services and they want it bad!
Wanna know why? Because they didn’t only filled 2 optin forms, but
they also filled a multiple fields second optin form, and I don’t know
if you have previous knowledge regarding conversions or not, but we
have done the hardest thing ever: make people to sign up twice and with
multiple fields form!
That means that people who did it are SUPER interested in continue to
hear from you, but here comes the best part: BEFORE they apply, they
are going to see a message (script attached with this product) that says
that after the call if they want to work with us, our fee is $X.XXX,XX
This is extremely powerful because that means that people are not only
super interested in your services, but they also already know your price
BEFORE you even talk to them and therefore price won’t be an objection
anymore! Can you see the power behind this?
Once you call them, they are waiting basically for you to tell them where
to send you the money! But wait, you still must do a little extra step
which is to demonstrate in the call that you can really help them and…
This is how we do it:
BEFORE the call you will have already read their application where they
send you their website. You can easily go to the website and check for
Optin forms. If they have or not, you can opt in (if they have) to see if
they also have some kind of funnel in place or not.
Trust me with this: 9 out of 10 people either don’t have a follow up
sequence or a funnel with upsells/downsells, etc. By implementing only
those changes and running a simple advertising campaign in Facebook to
them (If you don’t know how to run FB ads for them, there’s a guide
attached in this product) you’ll be instantly duplicating, triplicating and
most of the times even more, their businesses.
So this is how it works:
You’ll set an appointment for the call and in the call you’re going to tell
them the improvements you’ve found for their website, for FREE (the
exact close script is attach in this product). As for instance: if you found
they don’t have optin forms, you’re going to tell them in the call, if you
found they don’t have upsells, you’re going to tell them in the call. The
reason why this is important is because they are going to see LIVE and
for FREE all the money they’re leaving in the table!
That is going to cause 2 things:
First they are going to love you for telling them that improvements for
free and that will set you instantly as an authority. Second, they are
going to easily see that your fee will pay for itself when they make those
improvements so this is how you will close them:
Once they realize about the improvements they must do in order to stop
leaving money on the table you’ll simply ask them if you they want you
to do it or they prefer to do it themselves.
In that moment, 9 out of 10 will happily say yes! (that’s an 90%
conversion btw) because now they trust you (a LOT) and because you
helped them for FREE, and when someone help us without asking
anything in return, by human nature we feel the need to give back,
ALWAYS.
This is why you won’t get objections at all in your call, because trust is
not an objection any more nor the price (and it will be a high ticket price
remember?)
In the rare situation that for some reason someone won’t get your deal,
they will be extremely grateful and happy with the call, because you
really helped them and for free; and trust me, sooner or later they will
come back for you to buy. Guaranteed.
This is the reason why I can close HIGH TICKET sales all they long
without any pressure at all, without any stress and making people happy
since the very beginning while position myself as an authority and the
go-to guy for any of their marketing services.
The beauty of this is that your job will be to install simple follow up
sequences or run simple advertising campaigns that you can do in a few
hours per day and get paid MONTHLY a high ticket fee again and again.
Your clients will get amazing results with those simply changes and will
happily pay you every month. In fact, I get on average 1 extra client per
client, because they ALWAYS share their experience with their friends
and once their friends enter the funnel (more even based on a previous
“review” from a friend of them) guess what will happen!
This is how you can charge high prices, deliver outstanding results, build
an extremely lucrative list (that you can promote again and again) and
afford to have several clients without saturating yourself or having to hire
a 300 people staff.
I started doing this business model completely alone and I did it for 2
years. Now I have only 2 people working with me and it has been really
fun and profitable. In addition to this guide, I have included a resources
area with:
1) The exact follow ups I use for my funnels so you can literally “clone”
them.
2) The exact facebook ads campaign I run for my and my clients
3) The exact script to close the sale
Once you have the funnel installed, it works all on autopilot and you can
be closing sales all day long and 5 figures days won’t be surprising at all.
Literally the sky is the limit.
What you have here is my exact business model, from A to Z and you
can launch your own successful marketing and advertising company
TODAY.
Additional resources:
Now that you can see the real power behind this real world agency
funnel, I know some of you will want to run fast. That’s why I’ve
prepared everything completely done for you at a terrible price. Would
you like to have a copy of the entire funnel ready made for you?
Yes, You can have an exact copy of my funnel because there are a few
copies available here and it even includes my internal tools to handle the
entire business from a laptop. Get it here (Disclaimer: only 200 copies
available)
But that’s not all, I know that some guys like to be on the trenches and
some prefer to have a business running on autopilot while they can enjoy
the beach and the family. Not bad huh?
Outsourcing Special!
I thought about you also and I’ve made a guide with my experience
outsourcing the entire business model to only 2 people so you can put
your business on autopilot and leverage your time doing what you love
(and investing) Get it here for a stupid price that will pay for itself again
and again 🙂
I hope you found this guide very usefull and I would really appreciate
your feedback in the membership. I’ve been as clear as possible and if
you put this to work it will be by far the best investment in all 2015 for
you, I can guarantee that to you.
Additional “money making” services:
In addition to this product, if you want to be running and making money
in no time, we have a very limited “done for you” service that you can
also leverage and put my team and my structure to work for you. This is
a service that normally would cost thousands and even ten’s of
thousands of dollars, but hey! this is a special offer right? You can check
it here.
Want to make even more money?
You are just a few minutes away to start building the most lucrative
email list out there. What if you could have someone to create additional
products and funnels for you, so you can promote to your new BUSINESS
OWNERS list and make HUGE money instantly?
We are launching a new membership service where you’re going to
receive an entire new funnel every single month filled with additional
campaigns and resources that we USE daily in our company.
What does it mean? Can you imagine if you have a new funnel and new
campaigns ready made for you every single month to promote to your
list? That’s an easy extra 5 figures a month 🙂 We have a ridiculous huge
discount for early adopters Available here
Let’s crush it on 2015, I will love to see your new marketing agency
making hundreds of thousands this year.
Warm Regards,
Chris Toziani