Solo Detective Solodex

Solo Detective Solodex
The Solodex
Seller Facebook Profile Sales Page

Peter Fan Yin Matija Balantic Scott Price
Domen Campa Thomas Utt Fouad Boukredine Jesper Yeo
Nicholas Lee Contact via
Igor Kheifets Khaled Ibrahim


Michel Sirois

Robin Andersson
Contact via Facebook

Paul De Sousa Aliz AJ Cyza Zakaria
Eliran Harary

Moshe Lugasi John Kneita Jorge Delgado
Igor Finkel

Alessandro Serra

Riz Nicolas Bob Beckett Sapan Verma
Fotis Beks Winson Yeung Galit Algrably Lenin Govea
Nicholas Lal

Kalle Viidik Justin Spencer Tomer Algrably Arun Obulisamy
Logan Tailor
Contact via Facebook
Tom Georg

Diego Cohen Faisal Hussain Moses
Fraser John Lee Liviu Ungureanu Kujtim Guga
Brian Boyd Steven Jenkins Ivan
Rendulic Pat Selby
Jason Thompson

Pete Bruckshaw

Augustinas Ramelis Eugene Collinger Ed Newman
Daniel Cheng

Omer Baron Steve Wilson
Contact via Facebook
Karim Watson JP Drago Kenny Tan
Ori Topolanski

Desmond Choo Contact via

Anoop Chawla Sean Russell Dominykas Gobe
Roberto Vallejo Kalon Willis Dylan Young Juan C. Vallarino
JR Quarles Dan Daniels Paul Graham Alvin Neo
Jamie Jangula Bobby Pereira Erez Tall Kweku Martin
Simon Huppertz David King
Rich Ciufo


Maurice Hamilton Jonathan Stanley Juan Morales
Rodney Stokes


Juan Franco Deepak Kulkarni Julio
Salceda Virginia Wei Eliran Mukdasi Kevin

Traffic That Converts

Jan Brzeski

Joseph Latham Yuli Azarch
Loy Puckett

Loy’s Solos

Danny Tang Charles Mutrie Wilfred Bakker Alex
Leizerovich Yuri Novitsky Contact via Facebook
Zeid Makkawi

Will Henderson Matt Michel Nino Sem Michael Glovis Brenda

Patrick Niba
Recommended Resources







Click Magick

Squeeze Pages
Landing Page Monkey

This “solodex” is a very powerful weapon to have in your marketing arsenal! I have confidence in
every single one of these sellers listed. Do yourself a favor and don’t just order from the top 10
or 20 sellers. Notice I did not number the list because no one seller is better than the next. All
of these sellers send REAL traffic that is highly interested in “biz opp” and “make money online”

In order to get the most out of your solo ads, you must have an effective funnel. That means not
only must you have a high converting squeeze pages, but you must also have an attractive offer on
the back end. I highly recommend promoting CPA offers that pay at least $75 per sale. The whole
idea when it comes to solo ads is to make enough money to cover your cost so you will building your
list for free!

If you need any help with your funnel, or any advice on your squeeze page, don’t hesitate to shoot
me an email anytime! Thanks for your purchase. I wish you lots of success!

Sincerely, CJ Mollo




Super Affiliate Ninja Secrets

Super Affiliate Ninja Secrets

By Jason Mangrum, Author
7 Steps to Super Affiliate Ninja Commissions
I. Introduction (Welcome to Super Affiliate Ninja Secrets) II. The tools you’ll need in your arsenal (it isn’t much!) III. How to find the perfect affiliate offer in just a few minutes IV. How to create a hosted web form and split-test “on the fly”
V. How to leverage other people’s work to build lightning fast affiliate campaigns that generate sales on autopilot
VI. Ninja Traffic Rolodex — My secret stash of traffic sources for guaranteed clicks, responsive leads and automated affiliate income (plus some ninja secrets for getting this kind of traffic FREE for life!)
VII. Split-Test Ninja Secrets – Learn how to beat your control and cement your success with constant incremental improvement!
Welcome inside Super Affiliate Ninja Secrets.
What you’ll find in these pages is a 100% zero-fluff-and-filler approach to showing you EXACTLY how to make money from scratch in 48 hours.
Most people think making money online is some sport only reserved for the hardest working, smartest and most talented students of business.
I’m here to show you, that is not the truth.
In fact, making money online requires only 3 things:
1. A high-converting offer that is already making sales
2. An audience interested in that offer; and
3. A method to connect the audience with the offer!
You can find a plethora of offers ready to be promoted on platforms like ClickBank, JVZoo and WarriorPlus.
I’m mentioning these because those are the ones I use the most.
With ClickBank, you’re paid every two weeks via check or direct deposit to your bank account.
With JVZoo and WarriorPlus, you’re paid instant commissions on every sale you make straight into your PayPal account…
These offers are generally geared towards:
 Internet Marketing / Make Money Online
 Online Business / B2B Marketing
 Affiliate Marketing
 Email Marketing
 Home Business / MLM Opportunities
 Work at Home Programs
 Other Income or Investment Related Offers
And that’s actually a GOOD thing, because there are no shortage of list builders and vendors selling quality traffic in these niches!
Remember, we’re not building a “brand” or a business empire… we’re just creating an affiliate campaign around someone else’s winning product, and throwing the right traffic at it in the right way to see some instant sales while our subscriber list is growing in real-time.
You’re going to be blown-away at just how EASY it really is, that you might get a little upset at how much time and effort you’ve WASTED!
This is like the K.I.S.S. Method on Steroids for Affiliate Marketing.
If you’re a total beginner, this secret ninja method will put you 99% ahead of every other affiliate marketer from day one.
If you’re a seasoned vet… you’ll still find some golden nuggets you can implement immediately to start seeing instant and often dramatic increases in your optin and sales conversions from affiliate offers!
So without hesitation, let’s get started right away…
The Tools You’ll Need in Your Arsenal (It isn’t much!)
First, let’s get together all the tools, web sites and resources you’ll need from A-Z to run your very first Super Affiliate Ninja Campaign…
I’m going to be using Aweber, because their platform makes it extremely simple to bust out winning affiliate campaigns and design the EASIEST, but most effective lead capture pages you’ve ever seen!
Plus, the way we’ll be creating and using the web forms, you won’t even need your own website, domain or hosting because they’re ALL going to be hosted on aweber’s server (they’ll give you a link!)
So for the case-study example, we’ll be using Aweber.
If you don’t have an account, you can get one by clicking here.
Next, you’re going to need a way to “split-test” your links.
Aweber DOES have a feature to do this, but you’ll need a hosting account if you want to use it.
There are plenty of tracking services out there, but for this case-study example we’re going to keep it as simple as possible, and use a free 3rd party web site to split-test our URLs. It’s called PageSwirl and a free account is all you need to split-test up to 5 URLs with no ads.
This is perfect for keeping things fast, free and easy.
If you don’t know what a “split-test” is yet, don’t worry. We’ll go over every single step with full illustrations to make sure you get it!
Next, you’ll need an affiliate account at:
 ClickBank
 JVZoo; or
 WarriorPlus
For the case-study example, we’re using JVZoo, so make sure you sign up for a free affiliate account for JVZoo by clicking here.
I love JVZoo because you can literally get paid the instant you make a sale to your PayPal account. There’s no waiting for checks or deposits!
So by now you should have:
1. A free JVZoo affiliate account
2. An Aweber account (you can get 30 days free)
3. A free account with PageSwirl (for split-testing & tracking)
That’s all you need to setup this secret ninja method!
Ready for the next step?
Let’s start, by finding a high-converting affiliate product to offer, with a great commission payout, paid instantly!
How to Find The “Perfect” Affiliate Offer In Just A Few Minutes
Finding a great offer to promote is really as simple as knowing where to look to see what people are buying.
Since we’re using JVZoo for our case-study example, we’ll check out the “Top Sellers” list to see which products are selling the BEST right now…
Here, we can see the top sellers for today…
For yesterday…
For the past 7 days…
And for the past 30 days…
Pay close attention to the above screen-shots.
Notice there are products that show up multiple times in each list.
For example, The Super Funnel ranked #6 today, #4 yesterday and #6 over the past 7 days. So for the past 7 days, this product has been consistently ranking in the top 10 best-sellers list in JVZoo.
This looks like a winner. Let’s take a peek at the current stats to find out how many sales it has made, the sales conversions and refund rate…
Click Affiliates > Find Products
In the search box, for this case-study example we’re looking at the current stats for The Super Funnel. So let’s type that in…
(Note: You can and should use any product you found that’s been in the top sellers list for at least the past 7 days in a row. We’re using The Super Funnel as our case-study example throughout this training.)
Below, we can see the current sales statistics for the product:
The Super Funnel has sold more than 3,500+ copies, converts 16.78% of visitors to sales, average sale price is $4.95, offers 100% commissions, has an EPC (Earnings Per Click) of $3.06 throughout the sales funnel and carries a low 5.54% refund rate. (Anything under 10% is sustainable)
The average sale price is low at only $4.95, but the strength of the sales funnel crushes it at $3.06 EPC!
I’ve already requested approval for this offer, that’s why you see a green “Get Links” button instead of a blue “Request Links” button, which is what you’re likely looking at inside your account.
This is because with JVZoo you must request to promote some offers. If you have less than 50 sales under your belt, you will still get paid but it could be on “delayed” status.
Nine times out of ten you can rectify this issue immediately by telling the vendor exactly how you’ll be promoting their product.
You can simply say something like this in the request form…
“Please set to instant commissions. I would like to promote this product to email subscribers via solo ads and click banking. Thank you!”
Then within a few hours usually, your blue “Request” button will magically turn into a green “Get Links” button, meaning you’ve been approved to promote the product as an affiliate!
Once you’re approved to promote the affiliate offer you’ve chosen, click the green “Get Links” button to display your affiliate URL…
And you’ll see a window pop up, like this:
The blue highlighted URL is your affiliate link.
Now that you’ve got your affiliate URL, it’s time to create a capture page for it, so you can generate leads to place into an autoresponder sequence that produces sales commissions for you on autopilot…
How To Create A Hosted Web Form & Split-Test “On the Fly”
Aweber has a really cool feature that allows you to create web forms easily, using a point-and-click “what you see, is what you get” editor…
What’s even better, is that Aweber has recently relaxed their rules requiring that subscribers must confirm their email address and “double opt-in” when using their hosted web form capability.
This results in an up to 50%+ gain in subscribers right from the start.
And you don’t need a web site, because the URLs are hosted on Aweber’s own servers.
So the basic idea is to create two hosted web forms to “split-test” against each other using your free rotator URL at PageSwirl.
Here’s what we do next:
Login to Aweber, and click on “Manage Lists”
Then click on, “Create A List”
Enter the info, as pictured below…
On the next page, fill out the information as pictured below and click the Next Step button…
Next, you won’t actually be using this part, but Aweber requires that you fill it out anyway, so…
Next, click “Sign Up Forms”
Now click, “Create Your First Sign Up Form”
Now you’ll see the built-in web form designer.
Delete the “name” field, because you won’t need it.

Then click on “Edit Header”
You’ll see another pop up window…
What to enter? This is where the conversion is made or broken…
Luckily, we’ve already chosen a top-selling product, which means it more than likely has pre-written sales materials we can copy & paste to create our entire affiliate sales funnel!
For this example, let’s go back to our affiliate URL for The Super Funnel… let’s grab it, and paste the URL into a new browser window:
See the front-end sales page of this web site?
It’s a top-seller and most likely the copy on this page has been tested and tweaked to convert the highest number of sales possible.
So it just makes sense to use the copy on this page, doesn’t it?
Here’s how we’re going to do that:
Notice this is the exact same headline and sub-head that was written on the sales page… we only formatted the font and size so the headline and sub-head both look good and fit on the page, and changed part of the sub-head to “Enter Your Email” to tell them how to get instant access to the information.
In addition, your screen probably shows a grey “Sign Up” button at the bottom of the form, like this…
To change it, click “Edit” (as shown) then “Advanced” and finally we’re going to put the image URL of the submit button we want in place of the default “Sign Up” graphic image…
Next, let’s head over to Google Images to do a search on “Get Instant Access buttons” to see what’s available for example purposes…
Here’s an image that appeared in the results for “get instant access buttons” – Right-click the image and choose “Copy image URL”
Then go back to the web form and paste the URL into the area above.
Note: Remember, this is only an example. Make sure you check the license rights on the images you’re using, because you only want to use 100% legal, royalty-free images in your pages.
With a bit of word-processor level formatting (easy stuff) our simple little web form now looks like this:
Next, fill out the info as illustrated below and click “Go To Step 3”…
On Step 3, click the area to “Have Aweber Host My Form” and then copy (CTRL+C) the URL that appears in the drop-down box (as shown)…
Now, let’s test it to see what it looks like inside a browser window:
Looks great! Next, click “Sign Up Forms”…
Then, go to the new web form you just created, and click “Copy” to create an exact duplicate of the form, which you’ll use for split-testing…
Split-testing means that you’re sending traffic to different versions of the same page, to see which version gets the most subscribers.
In our case-study example above, we changed just ONE element on the page, by adding a graphic image we found on the sales page of The Super Funnel. This will be the only change we need to make.
You can (and should) test EVERYTHING.
This is the most important part of the entire method.
If you get this right, you can virtually guarantee the success of every campaign you ever build, by getting the highest conversion of visitors to subscribers using this extremely simple but ninja split-testing method.
Things you can split-test “on the fly”:
 The Headline
 The Sub-head
 Image / No Image
 The submit graphic image button
 The Call to Action above the input field
 The colors of the headline and subhead
Remember, for effective split-testing just create a new duplicate web form and change ONE element of the design or copy in the form.
Then click “Save Your Form” and “Go To Step 2” to continue.
On Step 2, under “Form Name” you want to give it a different name than your original. I just usually add a “v2” at the end of the form name, so I can tell at a glance which version is beating the other in a split-test.
Here’s an illustration:
Finally, on Step 3… do the same as you did before and click on the area to “Have Aweber Host My Form” and copy (CTRL+C) the web form URL to test it out in a live browser window…

And it looks awesome!
Note: You should have been keeping notes up to this point, because you’re going to need both web form URLs here in a minute…
But first, we’re going to customize the list settings to disable the double-optin feature and tweak a few other things to prepare for building our list of subscribers and getting the proper notifications.
To do this, mouse-over “List Options” and click on “List Settings”
Next, click on “Confirmed Opt-In”, scroll down and switch the top slider to the “off” position (as shown) by clicking it and confirming to disable…
Now click on “Personalize Your List” and fill out the info (like this):
Once the above areas are filled out, click the “Save Settings” button.
Next, we’re going to head over to PageSwirl to enter both of those Aweber web form URLs we created and get a single link that will rotate between the two URLs, giving us the ability to split-test “on the fly…”
Now scroll down to the bottom of the page and you’ll see an area that says, “Add new site.” Here’s where we’re going to put the Web Form name and URL for the first web form we created using Aweber…
Next, we’re going to add the info for web form v2 from Aweber:
How to Leverage Other People’s Work to Build Lightning Fast Affiliate Campaigns That Generate Sales On Autopilot
Now we have a single URL we can start sending traffic to almost immediately, just as soon as we build-out the automated follow-up campaign to suck in the majority of sales over the next few days!
Again, we’re still not going to write anything.
Instead, we’ll be using email messages that have already made thousands of dollars in sales for the vendor and other affiliates.
I’ve been a pro-level copywriter for 15+ years, and this is still exactly how I get my affiliate campaigns up and running IMMEDIATELY!
First, we have to find the “promo tools” page for the affiliate offer we’re promoting…
To find it, let’s grab our affiliate link URL from JVZoo and paste it into a new web browser window to bring up the site:
Once you press enter, the JVzoo affiliate URL will turn into this:
For this case-study example, we’ve located the JV Tools page by replacing the “/live.html” in the URL with “/jv” and found it!
Other ways to find the “Promo Tools” or “JV Page” for a product:
 Google “NAME OF PRODUCT +JV or +”Promo Tools” or “Affiliates”
 Contact their support desk or email and ask them where it’s at
 Find the product vendor by name on Facebook and ask him!
One of these methods is guaranteed to locate the “Promo Tools” page for you, so you can use their own pre-written sales materials to build out your automated affiliate campaign!
Next (in our case-study example) we’re going to click the button as shown below to access the swipes from the promo tools JV area…
Now scroll down the page until you see the first pre-written email swipe. Again remember, this is only for our case-study example and your offer, promo tools, etc. will be different. Use only as a guide…
Here’s where we start building out the affiliate campaign!
Let’s go back to Aweber, and create our first welcome message in the follow-up autoresponder sequence for our affiliate offer…
Next, click “Drag & Drop Email Builder” and paste in the email swipe…
Once you’ve copied & pasted the swipe email, moved the subject line to the subject area, formatted the text and hyperlinked your JVzoo affiliate URL in the email, you’re almost good to go!
Click “Save & Exit”
Next, you’ll see the summary of the first welcome message that will go out. Just click “Save Changes” to continue…
Then to add another message, click “Create a Message” > Drag & Drop Email Builder
Now go back to the Promo Tools page, grab a new email swipe for the next message and paste into the next follow-up sequence…
When done, click “Save & Exit”
In the Follow Up Settings, set the Interval to “1” day after previous and click the “Save Changes” button…
Repeat this process for every swipe you find in the Promo Tools area, until you have a fully automated follow-up money machine that looks something like our case-study example below:
The {!signature} code is being used to sign off in every email so we can gain the ability to change the copy at the bottom of every email follow-up “on the fly” without actually going in and modifying each and every message one-by-one.
This comes in handy when you want to test a new sales angle in your follow-ups… such as an exclusive bonus offer for buyers only, or to give away a free complimentary gift right below your Signature!
You can also post any URLs below your Signature that you want extra clicks on inside every email you place the {!signature} code.
You can always change what’s in the Signature area of every email in your follow-up sequence by clicking “List Options > List Settings”
You’re all set and ready for traffic!
Ninja Traffic Rolodex:
My secret stash of traffic sources for guaranteed clicks, responsive leads and automated affiliate income (plus some ninja secrets for getting this kind of traffic FREE for life!)
This section is likely the most valuable part of the entire training.
Our complete affiliate campaign is 100% setup and ready to roll out…
Now, we need eyeballs to the split-test URL we created in PageSwirl so we can get some quick results and see our optin conversion stats!
But where to get traffic?
Use my personal rolodex of ninja traffic sources.
When I need traffic for an affiliate offer I’m promoting, I use these 19 traffic and solo ad sellers for quality guaranteed clicks, leads and sales…
(In no particular order)
Eyal Mizrachi
Bill Barrett
Bob Bastian
Andreea Carrol
Igor Kheifets
Antheer Fendi
Craig Raphael
Frank Salinas
Andrea Fulton
Dr. Benny
Dr. Bruce Rae
John Adlesperger
John Kneita
JP Bailey
James Starr
Joseph Latham
And then, there’s the King of all other email traffic sources…
Traffic Authority
Since I’m a member of Traffic Authority, I can go into the Traffic Store and buy real, targeted clicks to my affiliate offers within minutes!
It’s some of the highest quality traffic you can buy and delivery of your traffic starts as quickly as 24-48 hours from the date you buy traffic.
Plus, you can switch the URL you’re sending traffic to “on the fly.”
Get More Info on Buying Clicks from Traffic Authority
Or, Click Here for A FREE Report about Traffic Authority
Additionally, you can leverage a method called “Click Banking” to swap clicks with partners you find in JV inner-circles and groups on Facebook:
I’d recommend to join about 5-10 of these Click Banking groups a day.
Then, you can easily find click-swap partners by scrolling through your feed and replying to anyone who’s looking for a Click Banking partner.
Just make sure they have:
 Positive feedback / testimonials
 A real profile with history & engagement on their wall
 Nothing shady or fake-looking on their profile
If you’re already at the level where you can swap 100-150 clicks, then you’re set. BUT… chances are you’re just starting out (the majority is) and there’s no way you can deliver 100-150 unique, legitimate clicks!
That’s ok.
If you have no feedback, testimonials or ability to send targeted clicks, then you can still get started using this secret ninja method right away.
First… offer to send first.
Tell your prospective click-swapping partner that you’re gathering testimonials for your traffic, and you can send him/her 100 clicks first, so they can benefit from your traffic without risking anything up front.
Then… buy it.
Go to the Ninja Traffic Rolodex from earlier, and buy 100-150 clicks for as cheap as you can get them. At $0.30-$0.40 cpc (cost per click) on the low-end, you’re looking at around $60 for 100-150 unique clicks.
Once you’ve bought your 100-150 clicks, get the tracking URL for your Click Banking partner and any swipe email copy they’re using, and send the 100-150 clicks you purchased to your partners’ tracking URL!
When you’ve sent the traffic as promised, use a free 3rd party tracking service like to mask your PageSwirl split-test URL from the public.
Then give your new tracking URL (which redirects to your PageSwirl split-test URL) to your new Click Banking partner, along with one of the swipe emails you picked up from the JV Promo Tools, and they’ll start sending YOU 100-150 unique clicks from their traffic!
Why not just send the clicks you buy to your own URL?
Because doing it this way, you’re doubling the benefits you’re getting…
 Benefit #1: You’re getting traffic to your affiliate campaign
 Benefit #2: You’re establishing a working relationship between you and your new Click Banking partner. If you give each other testimonials, you can use them as SOCIAL PROOF with other Click Banking partners to show them you’re reliable and legitimate!
Get just a few (3-5) of these testimonials and you won’t even have to “send first” because you’ll already have built-up the social proof you need to have other people telling you THEY’LL send first to get you to mail out and swap clicks with them…
This is an extremely fast and easy way to start getting traffic on tap!
If you want an even faster way to build up your “street cred” in the JV / Click Banking scene, then go to the Ninja Traffic Rolodex and buy 500 clicks for around $0.30-$0.40 cpc…
Then, find 5 click-swapping partners who want to trade 100 clicks straight-out, and offer to send first.
Using a 3rd party professional tracking service like ClickMagick, you can send 100 clicks to partner #1, then 100 clicks to partner #2, #3, #4 and then #5, etc… until all 5 partners have received their promised clicks!
Then, send each of them your split-test URL via a unique tracking link — (we’re not trying to find the highest converting source yet, we’re getting some initial numbers) to let them ALL start sending you tons of clicks, and make sure to get all 5 TESTIMONIALS!
Post these feedback comments to your Facebook wall, or ask each partner to post a status update or comment on your wall in the form of a testimonial about your traffic.
This will go a LONG way towards granting you the credibility required to have people literally begging to send YOU traffic all day and night!
For example: (this actually happens all the time)
Bob: “Hey man, if you’ve still got some spots open, I’ve got 300 clicks to swap with you and yes I can send first. What do you think?”
You: “Sounds good. Let’s do it and send each other testimonials!”
Remember, buy cheap clicks from the Ninja Traffic Rolodex ($0.30-$0.40 cpc) and you shouldn’t ever have an issue with fulfilling the amount of clicks you promised to your Click Banking partners.
In just a couple days of buying traffic using these methods, and split-testing between different versions of the capture page, our Aweber Sign Up Report for the case-study is showing 75.9% optin conversions for “v2” and 548 new subscribers added into our automated system…
And our JVZoo affiliate sales stats are already looking like this:
In the case study above, this campaign was a success out of the gate!
Split-Test Ninja Secrets
How to Beat Your Control & Cement Your Success with Constant Incremental Improvement
Not every campaign will have those kinds of results right from the start.
However, ANY campaign can be turned into a winning success over time, through a process called, constant incremental improvement.
Using our secret ninja method, we’re coming out with guns blazing by simply building our affiliate campaign around an offer that is already consistently a “top seller” in JVZoo!
But we can take it further…
When we’re sending traffic to two different versions of the capture page, one version is going to get more subscribers than the other.
Normally, you want 250 clicks on each version of the capture page (that’s 500 clicks total) to establish a high-confidence level in testing.
These aren’t golden rules, and they can be bent… or broken.
For example, if version A of your optin form has 50 clicks and 10 subscribers, while version B of your form has 50 clicks and 42 subscribers… You clearly need to start another split-test!
Don’t wait and miss out on those lost subscribers.
Instead, click “Copy” on the highest converting web form to create a duplicate of it, make 1 change to the design or copy on the form, and save it. Remember to name the new web form “v3” or similar, etc.
Then, (as illustrated in the case-study earlier) grab the new web form URL and head over to PageSwirl to delete the losing web form URL, and send the new “v3” web form URL charging into battle…
It will then begin rotating between both versions as before, and after an additional 50-100 clicks, you’ll notice a HUGE jump in subscribers!
Words Of Wisdom — The late Gary Halbert once said, “You can test changes that whisper or changes that scream. Go for the big changes, the ones that scream, to see the most significant changes in results.”
Once you’ve eliminated any version that isn’t keeping up with the high numbers of the winning version (your control)… then you can let it run for 500 clicks (250 clicks per version) and obtain a high-confidence level!
This means you’re guaranteed to know which version is outperforming all the others, and you can run with it or create a new split-test based off the control to try and CRUSH IT… like beating your highest-score.
Doing this type of rapid split-testing on a consistent basis is called Constant Incremental Improvement and this can quickly turn any failing campaign into a smashing, money-making success in DAYS!
That’s it. You have the secret ninja method now at your fingertips.
Now take action on your “mystical” ability to materialize money from “thin-air” using these 7 steps for Super Affiliate Ninja Commissions!
Live in Magnificence, Jason Mangrum, Author Super Affiliate Ninja Secrets
Copyright © Super Affiliate Ninja Secrets. All Rights Reserved.

RankXL Niche Site Course

Part 1: Niche & Keyword Research
Niche and keyword research is one of the most complicating things to do correctly. I’m going to simplify the entire process and show you step by step my entire process from niche research up to site launch.
Module 1
Niche & Keyword Research (Before Site Launch)
Pre-site planning: Essential steps before launching the site.
Unit 1 : Introduction
Before we do anything, we have to decide on a niche for our site.
BUT… before we select a niche, we have to understand the WAY niche selection works for the TYPE of site we’re aiming to build.
The problem today is: All the resources out there on how to properly select a niche is outdated.
Google has changed completely in the last couple of years, and the way to rank a site long-term has changed as well.
This course is about building an authority site to thousands per month. It’s not about building micro sites to $100/month.
So… our niche selection has to fit properly with that goal.
The OLD way of building niche sites
In the past, building niche sites was a fairly easy way to get to $100/month in a short amount of time. As long as you avoided big competition and went after long-tail keywords, it was easy to rank your sites quickly and get a good amount of traffic coming in.
Try using that same approach today, and I see people full of frustration.
Long-tail searches are not so easy anymore. The search results are full of authority sites no matter how small the search volumes are for the keyword.
And aside from competition, small keywords won’t get you to $10k per month. It won’t even get you to $3k per month. You can’t build a niche site around a few 500-1000 searches/month keywords and expect it to make you thousands of dollars.
Instead, we have to approach our niche sites accordingly with our goal: building a long-term business.
The NEW way of building niche sites
We first have to realize just how much weight is being given to big brands and trusted authorities now.
We can build all the micro sites we want. If we don’t build any authority to it, it won’t rank. It’s just that simple. Search volume is irrelevant.
We have to move away from the mindset of: “How can we throw up some Adsense sites and quickly make a couple hundred bucks?”
AND INSTEAD, move towards the mindset of: “How can we build out this site into a REAL business that makes 6 figures a year, and will be a SUSTAINABLE, LONG-TERM business model?”
The good news is that the conditions are better now than ever to do exactly that.
What it takes to build a site to $10k/month
This course is designed around building ONE site, NOT multiple sites.
Growing a single site to $10k/month is so much easier and faster than building a batch of sites that add up to $10k/month.
And this is a break down of the model we’re working towards…
The way we’re going to approach our authority sites is:
1. Target the biggest keywords in the niche. 2. Consistently build links to these pages targeting the big keywords. 3. Build out the site with inner articles. 4. Pull in tons of long-tail traffic. 5. Not right away, but eventually our rankings will rise for our big keywords.
That’s the model in the most basic description.
And I’m going to explain throughout the course exactly what goes into building it out and how to build the proper backlinks to establish powerful authority to your site.
In the long run, this approach to building an authority site will result in the following:
1. Our site will rank for the biggest keywords in the niche, and every variation of the phrase. 2. It will have great content that people love. 3. It will have powerful links from relevant external pages/domains. 4. Because of our built authority, our inner pages targeting long-tail keywords will rank almost instantly. Our site will be given so much extra weight over our competitors. 5. We will start getting traffic to our site from tons of long-tail searches which will eventually out number the number of visitors who come in through our biggest keywords (even when we’re ranking #1).
Benefits of using this strategy:
1. It’s sustainable and long-term. You don’t need to worry about spam updates demolishing your traffic overnight. 2. It’s passive once you build authority to the site, especially when using Adsense. I frequently take 3-4 weeks off and income stays the same or even increases. The beauty of Adsense. 3. You build a REAL business. $10k/month is a real business. We’re going to be driving a lot of traffic to our niche site and you have a lot of
opportunities to grow. 4. You have an amazing valuable asset. A site making $10k/month can be sold for around $250,000-$300,000. Especially with the type of links and the amount of authority we’re going to be building to our site, that alone makes the domain extremely valuable.
That’s exactly what we’re going to learn in this course.
Everything starts with niche selection.
Let’s move onto the next unit, where I’ll show you HOW to choose a niche, and HOW it should be built into your overall site planning.
*Throughout the course, you’ll have the option to mark units as completed. This is solely to help you keep track. You can ignore it, or use it. It will NOT affect your progress in the course, and it will NOT affect your access to any parts of the course. You have life-time access to the course and may return to any course unit you’ve completed in the future.
Finding Your Niche
*This unit is about finding a niche. If you already have a niche in mind, or if you’re experienced with this part, then feel free to skip this unit.
Now, let’s get started and choose our niche.
There are many moving parts to niche selection: Are there plenty of good keywords within the niche? Is it profitable? What is the CPC like? How competitive is it?
Forget all those things for now.
Let’s just narrow down a list of your interests to start.
Let’s get started
I’m going to take you through a few sources you can use. These are my favorite sources to use when doing niche selection.
While you’re browsing the lists, just write down on a piece of paper or notepad app a few niches you might be interested in.
Try to keep it between 5 to 10.
BROAD OR TARGETED? It doesn’t matter at this point. For instance, you can be as broad as just saying “basketball” or you can be as targeted as saying “jumping higher for basketball players.”
You can be as broad as you like or narrow it down as much as you want. We’ll get to sorting out that part in the next step.
My favorite source: StumbleUpon
Open StumbleUpon
If you haven’t been using StumbleUpon for niche selection, you’re missing out. It’s probably the best resource on the internet for finding niche ideas.
So let’s go ahead and make an account if you don’t already have one. It’s free, it’s fast, and there’s no verification or anything required.
Finding the list of niches
After you’ve made your account, click on your profile on the top right.
That should cause a new nav bar to slide down below it. Click on “Add Interests”
Once you do, you’ll be brought to their list of interests. Click on “All” and you’ll see a HUGE list of niches.
There’s nothing quite like this list. It’s organized in alphabetical order, there are images for better visualization, and there are a ton of topics to choose from.
Scroll down the list. As you do, note down any that might be of interest to you.
I browse through this list frequently even if I’m not planning to build out a site. It’s impossible to scroll down this list without coming up with any ideas for niche sites.
Other Sources
If you went through StumbleUpon’s list and didn’t find everything you needed, here are a few more great sources.
1. RedditList – Ever wonder what the hottest trending topics and sub-reddits are on Reddit? This website shows you in real-time. Although a lot of Reddit’s sub-reddits are not niche-site topics, you’ll often come up with some great ideas browsing what’s trending.
2.’s A-Z List – is probably one of the biggest content farms on the internet. They write about every topic you can think of, just using their enormous domain history and authority to rank for virtually every keyword out there. This list is their A-Z list of all the topics they write about.
3. Udemy – Udemy has high quality courses on a variety of topics. If people are willing to purchase a course about it, chances are it’s a pretty popular topic. You’ll come up with a lot of great ideas browsing through their courses. Go through different categories and skim through what types of topics people are creating topics on. It’s a great way to spark ideas for your niche site.
4. Barnes & Noble – Just a giant list of book categories. One of my favorite places to find niche ideas is at the book store. The section you find yourself going to most often is probably going to be a good idea to start your niche site about since you have an interest in it. Well, this is the probably the most extensive list of categories you’ll find.
Do you have your list of niches?
So by now, you should have around 5 to 10 niches written down that are worth analyzing. In the next section, we’ll go through each of them to see which one would be the most profitable.
Let’s move on.
Analyzing Your Niches For Keywords
So now that you have a few niche options selected, it’s time to examine them further and determine what the search traffic potential is for each niche.
What we’re going to do is come up with a few seed keywords for each niche.
What we’re looking for here are BIG keywords. Are there good keywords within this niche with a big enough search volume that will make pursuing this profitable?
First, go to Google’s Keyword Planner
This is the main tool I use for all my keyword research, and it’s what I’ll be using throughout this example.
Although using the Keyword Planner might be something you’re already familiar with, I’ll really go step-by-step through this in case you don’t have much experience with the Keyword Planner.
Enter in your keyword, along with any variations that you think of
I’ve chosen “potty training” as an example, along with some variations that I thought of.
I got these results. These are the search volumes for these keywords.
And these are the additional keywords that the tool suggested below.
There are about 800 in total that Google’s Keyword Planner brought back.
What exactly are we looking for here?
My criteria for keywords at this age is:
Over 50,000 searches
50,000 is the minimum that I would target as a main keyword.
This can be added up with similar phrases. For instance, ‘Potty Training’ gets 74,000 searches/month. But ‘Potty Training’ is pretty much in the same topic as ‘Potty Training Tips’ and ‘How To Potty Train’ along with several others.
Add them all up and you get over 100,000 searches per month.
Why over 50k searches/month? Because these are our main, biggest keywords. We want to build our sites in the beginning with the plan to get as much search traffic as possible. If our biggest keywords are only getting 10,000 searches per month, it’s not worth the effort.
Although I like to go after keywords with over 50,000 searches per month, anything from 30,000 and up is fine if you have trouble finding
them. We’ll go through how to combine the biggest keywords together in just a little bit.
Next Steps
Go through this step for all the niches you noted down. Not every niche will have big keywords that get over 50,000 searches per month.
Next, we have to analyze the competition to see if it’s something we’ll be able to rank our site for.
But before we do that, let’s go through an example of what type of keywords you should be avoiding.
Types Of Keywords You Should Avoid
Before we dive any further into our niche and keyword research, I want to go over a rule I have about targeting keywords:
Target information-related searches.
I avoid e-commerce / product-related keywords because they act kind of differently than normal search results. You have to understand the meaning behind the search.
For instance, let’s say one of the niches you’re analyzing is bowling.
An e-commerce/product-related keyword might be something like: “bowling shoes”
It gets a good amount of searches per month, and with the variations added onto it, it easily passes 50,000 searches per month.
However, an article about how bowling shoes are made, and what they’re used for will never rank highly for this search.
Why? Because of the MEANING behind the search. Google knows that the majority of people who search for “bowling shoes” are looking to buy. As a result, these are the results you’ll see.

As you can see, there’s nothing but e-commerce sites on those listings.
A better, information-related search would be something like: “bowling tips”
That brings us these results:

Much better. This is an information-related search.
Combined with variations of the keyword like “How to Bowl” this brings us just enough search volume to meet the 50,000 searches per month benchmark.
So that’s something we can move forward with.
Let’s analyze the competition for this niche.
How To Do Competition Analysis The Right Way
The way I do competition research for NICHE SITES is very different than what you may have read or learned from other sources. I see too many people over-complicate things during this stage.
It’s a lot easier if you understand the principles of our goal with building this niche site
You see, before you do competition analysis, you have to realize the TYPE of site you’re doing research for. Competition analysis is very different for an authority site than it is for something like a local business website or even a micro site.
The strategy and goals are different. With business websites, and micro sites we’re trying to rank for very specific keywords, and the success of our site will depend on how well we rank for them.
With our niche authority sites, we’re trying to rank for thousands of long-tail keywords in the long-run. The biggest keywords are targeted, but are long-term goals –> NOT short-term goals. Although we’re aiming to eventually rank for them, it’s not something that will make or break our site.
With that in mind, remember these 2 things before we jump into competition analysis:
1. The success of our authority site won’t be determined by our rankings for these big keywords. We’re going to target them, but it’s not do or die. Our
site will get TONS of long-tail traffic before we even get into the top 5 rankings.
2. Google is now all about authority. Any search you do today will bring back nothing but really high authority sites. The biggest thing holding people back from entering niches and starting their sites is competition. They see these high authority sites on the first page and decide it would be crazy to compete with them. DON’T let this intimidate you. We’re still going to analyze competition to make sure it’s not TOO competitive, but your criteria and metrics need to change to compensate for Google’s algorithm changes, and our goals with this site.
I can’t stress how important this is you understand these 2 points: There’s a fundamental difference in how sites that make thousands per month are built. It might be completely different than how you’ve approached niche site building in the past, and that’s a good thing.
Okay so now that we have that covered. Let’s get started.
The tools I use for competition analysis are Google search and Open Site Explorer.
You can use any backlink checker you like, but I like to use Open Site Explorer.
I’m going to show you just how simple the process is.
Remember, again, keep the above two points in mind as we begin the analysis.
Step 1: Analyze Google Search for Unbeatable Rankings
The first thing that I do is make sure that the rankings aren’t unbeatable.
What do I mean by unbeatable? I mean a search results page with government pages, official company sites, and organizations. These are pages that will NEVER be beaten. They’re just the most relevant search for the keyword you chose. End of story.
Here’s an example:
If you love the military and jets, something like Air Force training might seem like an awesome niche that you’ll enjoy writing about everyday.
Unfortunately, the Air Force and Military’s official pages will never be beaten no matter how many powerful links you build to your page. Long-tail keywords are going to be dominated by these official sites as well.
Most keyword searches aren’t like this, and it takes a little bit of common sense to spot these kind of results pages. But in the first stage of competition analysis, this is all we’re looking for.
If it does look unbeatable, then I would dump the keyword/niche.
If it’s not, then let’s move onto the next step.
Step 2: Metrics To Look For
Like I mentioned before, any search you do these days will show nothing but high authority sites.
If avoiding high competition on Google is your main deciding factor of whether to target a keyword or not, then you’re not going to have any keywords you can target.
It’s just the way Google is now, so you have to look for the right metrics.
Using Moz’s Open Site Explorer
My favorite tool for competition analysis is Open Site Explorer. You might prefer other tools like Majestic or Ahrefs, but I prefer Open Site Explorer.
Even if you normally use Majestic and Ahrefs, use Moz for this part because it provides the best metrics for this stage of your research.
For our analysis, we’re going to pay attention to page metrics instead of domain metrics.
What are page metrics?
Open Site Explorer brings back results about a site’s entire domain, and their specific pages that you search for.
Because Google’s results are full of high domain authority sites now, basing your research on domain metrics will prevent you from ever finding a good keyword worth pursuing.
What we have to look for is the strength of the actual page that’s ranking.
Let’s say we wanted to rank for “how to throw a punch” and we saw this page ranking highly:
If we checked Moz to see how powerful a domain WikiHow is, this is what it brings back:
Um… yeah… that’s pretty insane.
And you might decide not to waste your time competing with it.
But that’s the link profile for the actual domain:
Let’s look at the specific page that’s ranking:
That’s a major difference. There’s only 2 sites linking to it and 1 of them is wikihow, itself.
While domain authority is a powerful metric that enables websites to rank highly without any effort for their internal pages… page authority, and the number of backlinks going to the actual page that’s ranking is what you have to look at to determine if you can beat it or not.
To make this a little clearer, I’ll take you step-by-step through the analysis process for an example keyword.
Let’s go to the next unit.
Step-By-Step Walk Through of My Competition Analysis Process
So, let’s continue with our example niche from a few units ago: “Bowling tips”
Searching for “bowling tips” brings back these results.

Looks fine at first glance. Let’s dive in.
Who is
At first glance, it seems that is a pretty big player in the space. They’re ranking for the first 2 spots in the rankings.
I’ve never heard of before so I opened up their site to get some more information on who they are.
Not a good sign:
Would I consider them unbeatable? No. The keyword “bowling tips” is about bowling instruction. This is just a national membership organization. They’re not the prime authority for all things bowling tips.
If that sounds contradictory to my example with the air force, consider this:
“air force training” = There’s only one official authority on this: The Air Force. The only training you can really get is from The Air Force.
“bowling tips” = How to bowl. There is not one organization or company that is the official company for everything related to bowling instruction. is ranking #1 because of their high authority, but they are not unbeatable.
Which of their pages are ranking? is ranking for the top 2 positions on Google for this keyword. But look at the pages that are ranking.
What is that like 50 words and 10 internal links? That’s a really good sign for us if we’re going to pursue this niche.
We can easily blow their content out of the water with what we create.
That’s a little bit better than the #1 ranking page, but still… awful, outdated, and ugly UI.
Just from looking at this, we know we have one major advantage: We can totally whip this site’s butt in terms of value provided with our site. We can create something that knocks this page out of the water, which will make it easier for our site to get links.
Checking’s links
Step 1: Checking the link profile for the entire BOWL.COM domain
Before checking the links to the individual ranking pages, I want to get an idea of this site’s overall link profile… since they seem to be the current authority on bowling at the moment.
Before I even check the links to this site, I already know that it’s going to be super high authority. They’re the “official” organization for bowling in the U.S. so I’m guessing they’ll have a lot of links.
Just as I expected. A lot of powerful links.
Although their site is really high authority, remember that this is the profile of links going to the entiredomain.
Let’s take a look at the link profile for the SPECIFIC PAGES that are ranking for “bowling tips.”
#1 Ranking Page
– Only 1 site linking to their page (their own site, That’s it. – A page authority of 28, which is very beatable. – Only 5 social shares. Nobody’s sharing this page. This page is NOT a
good search result for people who want “bowling tips.” I can imagine their bounce rate to be really high.
#2 Ranking Page
– Same thing. 1 site linking to them (their own site, – A slightly higher page authority, but it’s pretty much the same thing considering their ZERO inbound links. – 6 social shares. Again, nobody’s going to share this page because there’s nothing to share.
Thoughts about
At first glance, it would seem crazy to compete with a site like But after analysis of quality of content, and the specific link profiles for the pages that are ranking, we can see that it’s going to be pretty easy actually.
Their content is horrible, it looks outdated, and it’s the prime example of what a high bounce-rate site should look like.
We can easily over-take this site as THE AUTHORITY in bowling tips and training.
There’s another good reason this keyword is wide open. That site is ranking for the top 2 spots. There aren’t 2 high authority pages in the top 2 spots. Beating 1, means beating both with one punch.
*When 2 pages from the same domain are ranking on the first page, they will always be grouped together.
Do you see what I mean about the power of authority sites?
This is what I’ve been talking about during our niche research stage. This is the kind of search results that are on the first page now.
No links to the page that’s ranking, but because Google sees that they’re an authority figure in the niche, they’re #1. That’s exactly what we’re going to do with our own sites, and start dominating for all the keywords available.
Let’s go through the rest of the sites that are ranking
Okay, before we decide this is an easy niche we can easily dominate, let’s check out what the rest of the competition looks like.
The next result is It’s just a blog roll with a bunch of posts about bowling tips.
TIP: A content-rich page full of information and useful links is a much better search experience than a randomized homepage blog roll.
Let’s take a look at their backlinks:
Awesome! That’s about as weak as you can get for a top search result for a moderately high search volume keyword. This site is ranking #3 right under’s 2 pages.
Only 6 sites are linking to them, with 16 total links. And this is to their overall domain… not just the specific page.
Things are looking good. Let’s go through a few more.
#4 RANKING PAGE: Wikihow
Seeing a Wikihow page is another great sign. Wikihow is weak. Before I even search the links going to the page, I know it’s going to be weak. The only reason they’re ranking is because of their high domain authority.
Yup, I was right.
Only 4 sites linking to this page. Weak.
#5 RANKING PAGE: YouTube Video
I don’t even have to check the links for this page. It’s going to be zero.
#6 RANKING PAGE: YouTube profile page
Okay, it looks like a guarantee that this is a wide-open niche by now. We can totally just overtake this niche.
The #6 ranking site is a YouTube user’s profile page!
I don’t even need to check the links for this page because I know it’s weak.
As soon as I see this page, I know it’s going to be super easy to beat. It’s a WordPress category page. Just a blogroll of posts related to “bowling tips.”
This is a page with some decent information. But looking through it, it looks like a Clickbank affiliate page. The page links to a clickbank bowling product.
Looking through the link profile:
Okay, so 28 sites are linking to him for a total of 320 links.
Can you guess the main reason it’s not ranking higher than the other sites even when it has more links than them? Hint: It’s not domain authority.
The links pointing to the site are absolute garbage. They’re not relevant, they’re on weird pages that have nothing to do with bowling. They’re weak, most of them are comment spam and directory links.
It’s a good sign that he’s ranking #8 with those links because the links we get will be SO MUCH MORE powerful than his.
This page is a mess. The information is all over the place and I don’t even know what I’m reading. Content-quality wise, it’s terrible.
Let’s take a look at the links:
Only 1 site linking to this page, their own site.
Thoughts after analyzing Page 1 of results
There are only 9 page results for this search because one of them is an image result.
So I just quickly went through all the sites on the first page. You were able to see exactly what I look for, and what makes a weak site weak.
After analyzing page one, I’ll usually browse through pages 2 and 3. I don’t go through all of them like I did for the first page.
What I’m mainly looking for is to check if there are other people doing SEO for that keyword. You can usually spot this by the domain name and the keyword-rich titles. They’ll usually be things like “”
But that part isn’t as important.
The most important part is analyzing the first page. And I think we can conclude that this is a pretty easy niche to target, AND ALSO… an easy niche we can totally dominate the rankings for.
Setting Up Your Pillar Keywords
In the previous unit, we went through how to do competition analysis for your keywords.
So what happens after you decide that a niche & keyword are worth pursing?
Here’s where it really gets interesting.
The next step is to set up your Pillar Keywords
What is a Pillar Keyword? It’s the process of intentionally ranking for every variation of your keyword through proper planning.
This is one of the biggest areas where I do things differently with my niche site building.
I remember when I first started my niche site, I learned from really well known bloggers in the space.
One of the times I had my “aha” moment was when even they were surprised by how they started ranking for things they never even targeted.
Their main keyword jumped to the first page, and they would say, “What’s interesting is that I’m also ranking for X, Y, and Z and I wasn’t even targeting them.”
They ranked for these terms by accident.
By targeting a major keyword, creating a high quality resource around it, and building a bunch of good links, they got to #1 for their main keyword.
However, because it was a high quality resource with a lot of good links, they started ranking for other keywords. By having some of the words in their title, headings, or body of the post, they were targeting them without even knowing it.
And they probably could have done it for even more keywords had they done the appropriate research.
That’s what Pillar Keyword setup is.
Even today, people are taught to target a single keyword and build their page around it. They ignore the fact that if they build up enough authority to the page to rank for their keyword, they probably could have ranked for a handful of others in the process if they just targeted them in some way.
A powerful strategy
After seeing that, I started experimenting with it… and now… it’s a MAJOR part of my niche site strategy.
I plan for it so it’s never an accident. This is the reason my big niche site jumped up in traffic all of a sudden.
Gaining enough authority that your site jumps to #1 for the biggest keyword is a big boost in traffic. If you’re targeting pretty much every keyword with that post, they’ll all rise to the first page and the traffic boost is ENORMOUS.
Your page will get so much more traffic without having had to do any extra work for it.
It’s just a result of good planning.
Here’s how to create your pillar keywords
I’m going to use Potty Training for this example because there are more variations available for my example.
I’ll go step-by-step through this because this process is very important for you to learn.
If you master this strategy, your niche sites will grow to a whole different level than it used to.
Traffic is multiple times greater in the long run than if you did the same amount of work without utilizing this strategy, so make sure you read through below until you can do it yourself for multiple keywords.
First, let’s take a look at the keywords brought back from Google’s Keyword Planner
So here’s the first page of results.

There are 800 results total, and I can’t post them all here so I’ll do my best to forge an example with what’s on the first page.
It should be more than enough.
First, start organizing
First, I’ll take the biggest keyword I want to target and list out all the relevant keywords that are DIRECTLY related to it.
What do I mean by this?
I’ll list all the keywords that are related to each other where ranking for one of them will pretty much mean I can rank for the others.
They’re just worded slightly differently.
For example, tips for potty training, potty training, and how to start potty training all fall under the same topic.
Each individual one gets a good amount of searches per month.
However, something like potty training pants and potty training toilet seat are not directly related.
So here’s the organized list of all keywords directly related to “potty training”
potty training – 74,000 potty training tips – 14,800 how to potty train – 8,100 tips for potty training – 880 tips on potty training – 720 how to start potty training – 2,400 when to start potty training – 8,100 when to potty train – 3,600
potty training boys – 18,100 potty training tips for boys – 2,900 potty training girls – 9,900 potty training tips for girls 1,600 potty training for boys – 1,600 tips for potty training girls – 720 tips for potty training boys – 390 how to potty train a boy – 9,900 how to potty train a girl – 6,600
toddler potty training – 720 potty training toddlers – 480 baby potty training – 1,000
All of these keywords are related searches that have the same MEANING: tips about potty training.
TOTAL = 166,510
We can target all of these through a single page, and that’s 166,510 searches per month. That’s just calculating using the keywords presented on the first page.
If we were to add up every little keyword, it would get closer to 200,000 searches per month.
REMEMBER: This is only counting the keywords listed in Google’s Keyword Planner. It’s not considering ANY long tail traffic, so the actual traffic numbers will be MUCH higher.
Results of using this strategy
People today are trained to look at that list and choose one keyword.
Maybe they’ll choose a keyword based around potty training girls. It’s a good keyword that gets around 20,000 searches per month if you add up all the variables.
But look at what we did here. By taking the biggest keywords and combining them together, we put our page in position to rank for all of them instead of just one of them.
In addition, our page is going to so much more jam-packed with information and provide value to our readers. It’s a monster and we’ll learn how to create content for these types of post in the next module in what I like to call Pillar Posts.
Pillar Keywords are the pillars of my authority site strategy
This is what I mean when I say authority sites don’t rely on single keywords to determine their success. Even if it takes forever to rank #1 for a keyword like “potty training” this article will bring in a TON of long-tail traffic.
Don’t pay so much attention to competition. Are you trying to rank your site for a single keyword and then making money off of it within a week? If you were, then competition looks tough for this.
But remember, we’re creating a valuable long-term authority site. It may not rank for all of these right away, but as we continue to build out our sites and do proper backlinking, it will.
And when it does, it will be more traffic than you’ve ever seen from any of your older niche sites.
Formatting the Content
This is better fit to be in the next module which talks about building out the site, but I’m going to go through it here while this is fresh in your mind.
I won’t go into detail about how to format the content of this post just yet, but I’ll give you an idea of how to combine them together.
Writing Our Title for this Monster Post
So now comes the part of smartly targeting all of these keywords so that ranking for one of them = ranking for all of them.
What we’re trying to do is make sure that we’re targeting every single one of those keywords in the list we made within our site’s Title and Description.
Here’s what I came up with:
Try and find one keyword from our list where that title isn’t relevant.
This is easier than it looks. All it takes is some creativity. You’ll have to play around with the title and descriptions a bit to get it just right.
I’m pretty happy with this one.
We’ll learn how to format the rest of the content in a later unit.
Pillar Posts
This is how I do keyword research for my biggest keywords. They’re the only ones I pay this muchattention to because they’re the ones that have the ability to drive substantial amounts of traffic to our site.
I like to call these types of pages targeting Pillar Keywords as Pillar Posts.
Why? Because as you’ll learn in the next section of this course, they act as the pillars of our niche site. They are the biggest resources on our site targeting the biggest keywords in our niche.
I normally try to create at least 2-3 of these Pillar Posts at the start of a site.
Only 2 or 3?
Yes. As you can see, we’re targeting a bunch of keywords here. The content for these types of posts also take a long time to put together (which we’ll get into later).
2 to 3 is enough for the beginning. You can do more if you prefer, but I like to add in smaller posts targeting long-tail keywords after I get just 2 to 3 of these published.
Follow along
During your keyword research stage, put together 2 of these posts first. We’re not going to write the content just yet.
Just do what I did above. List out the biggest keywords and try to target all of them within your site’s title and description.
Moving on
Most of the keyword strategies you find online discuss the same thing over and over again – how to find low hanging fruit with no competition using tools like Market Samurai and Long Tail Pro. It’s nice to know these skills, but it’s not the right strategy to build out big authority sites that can pull in thousands per month.
The most important part of my keyword strategy stems from what I’ve shown you above. It’s truly the most important difference of going from a few hundred dollars a month online to over $10,000 per month.
So, once you form your 2 Pillar Keywords using the strategy above, create the titles and descriptions for them.
In the next unit, I’m going to show you the best way to format your content for these Pillar Keywords and create your Pillar Posts.
Creating Your Pillar Posts
What I always do first is create at least 2 pillar articles (with 2000+ words each) targeting the biggest keywords in my niche. I make sure these are massive, well-written posts because they will define the quality of the new site.
It will depend on the topic of your site, but I don’t want to start out a site by publishing a couple of mediocre articles that were just ordered off of iWriter or something. I want to set a high standard.
People can spot garbage a mile away. I’m going to be using these posts to attract visitors and backlinks (which we’ll get to in the next module). Therefore, I need it to be awesome and liked by people who see it.
If you’re good at writing, write these yourself. Remember that you shouldn’t be finishing these in less than an hour. For me, it takes a day or two to write everything, edit it, add images, add links to resources within the article.
Make these extremely well-researched and put some time into them. You only need to do the work once, and this is going to help your site extremely for the long run.
This is one of the most important steps I take in creating my sites so don’t just overlook this section lightly.
Creating these golden pieces of information articles will make your site much easier to rank for smaller keywords in the long run.
Why Pillar Posts Are So Essential:
1. Really well written pieces of information on certain topics make it much easier to acquire links. Most people won’t link to an article on a brand new site if it’s just mediocre. But if it’s really above and beyond what’s already out there in the niche, they’ll be more inclined to link to it as a resource. This comes in handy when we get to the link building section.
2. If you target really big keywords and start to slowly rank for them, it becomes so much easier to establish your site as a major resource in the niche. A site targeting a bunch of long-tail keywords with 100-200 searches
per month won’t be considered an authority. But a site ranking for the biggest keywords will.
3. As your site becomes recognized as an authority in the niche, smaller keywords become a lot easier to rank for. And you don’t even need to get the #1 rankings. Once I get my biggest keywords to the 2nd and 3rd pages in ranking for these really big keywords, almost every new article I write targeting long-term keywords jumps to the first page immediately after I publish them. This is because Google sees your pillar articles and how much people are engaging with them and establishes your site a trusted source on the entire niche.
4. Writing Pillar Posts allows you to slack off (kind of) on the smaller articles. If you’re targeting really small keywords in the future, you don’t need to put in the same amount of effort as you did with your pillar articles. They can be 300-500 words long. But if your entire site was composed of these thin articles, your site wouldn’t get much trust and recognition. By establishing pillar articles on your site that are very high quality, it gives a boost to posts that aren’t so in-depth as well.
How to format your Pillar Posts
People know how to write good content, but very few people know how to create great content.
What’s the difference between a good article and a great article that gets shared and linked to?
A great article is thoroughly researched from multiple sources and covers each subtopic in-depth.
An example of a good article is like something you might find on or
Take a look at them. It’s well-written and tells you the basic background information on the topic, but that’s the extent of it. Would you classify these articles as great? If you really want to know about the topic, they’re not the best sources to dig deep into it.
You know a great article when you see one. They’re very thoroughly researched, each subtopic isn’t just a single paragraph of explanation, and it’s filled with interesting links to additional resources.
A few examples of great articles are from WPBeginner, CoDrops, and this one from AcquireConvert.
Wikipedia style formatting
How many times have you searched for something on Google where you would type in what you’re looking for, and “wiki” to find the Wikipedia page?
For me, it’s a lot. Whenever I need to look up information, I find myself searching directly for the wiki.
Why? Because I know Wikipedia’s style of writing and page formatting. It tells me everything I need to know (most of the time) and it covers every important subtopic about it.
Plus, it’s perfectly organized.
It’s the format I love to create with my own Pillar Posts.
As you’ve see from our keyword research, a Pillar Post will target the biggest keywords, and it will target a lot of them at the same time. So our article has to cover those topics extremely in-depth.
The Wikipedia model is the perfect way to format and organize that content.
Table of Contents with In-Page Links
Pillar Posts can get very long. For me, it’s always over 2000 words long, and sometimes much longer depending on the topic.
One of my favorite ways to organize the content on the page is to use a table of contents with in-page links. It’s one of the best ways to set up your page architecture for easy accessibility to your subtopics.
If you’re not clear what these are exactly, it’s this box you see on all of Wikipedia’s pages:
If you’re interested in learning about SEO as a marketing strategy, all you need to do is click #5 and it will take you right to that section. You can even link to it externally and it will take you there.
How to set up in-page links
This requires some basic HTML. I’ll use the example above to show you how that one was set up. The link is set up by using the name tag.
Right above your section, you would add this,
<a name=”seo-marketing-strategy”></a>
Then, from your table of contents, you add your link, and link it like this:
<a href=”#seo-marketing-strategy”>As a marketing strategy</a>
Clicking on that link would then take you straight to your section.
Creating this type of format isn’t absolutely necessary, but it’s a great way to set them up.
How to research a Pillar Post?
I get asked all the time: Do you have to be an expert to enter a niche?
The answer is… Of course not! You’re basically researching and writing, much like you did in college. You’re not coming up with the entire article off the top of your head!
The way I like to research a topic and decide what to include into the article is by Googling my keywords.
A bunch of results will show up. Most of them will suck. They’ll be on high authority sites, which is why they’re ranking highly, but the actual content will be pretty thin. This is common across most keywords today.
What I do is open them all up and read through them carefully. Once you do, you’ll get an understanding of the basic material that are a MUST to include, and the smaller sub-topics that some sites talk about but others don’t.
What I do is make note of each one, and make sure my page talks about ALL of them. It’s pretty much re-writing, but in a grander fashion. You’re re-writing 10-20 pages of content and condensing the info onto a single page.
It’s not as hard as it sounds since you’re choosing what’s worthy of re-writing and what’s not. If you have trouble with the information overload, copy and paste each section separately first and then read and re-write in your own words.
For example, if I were writing a Pillar Post about potty training, and I decided to include a section about the difference between potty training girls and boys, I would open up all the pages in the first 2 pages of the search results. Then, I would start by copy and pasting all the site’s sections where they talk about specifically that topic onto a separate page.
Then, I would read through it, and condense all of that information into my own words. You’ll find each site only talks about a certain number of topics. If we were to include them all on our single page, that’s already a better article than most of them.
Remember the keywords that you used for your Pillar Keyword
Remember all the different variations that we combined into our Pillar Keyword creation? Make sure that they are all covered in your article as subtopics.
That sounds like an insane amount of work…[sigh]
If you’re writing your Pillar Post, then yes, it is pretty time-consuming to put this information together to create an epic resource on your keywords.
However, remember that these are only for our Pillar Posts. For our regular, inner page articles, we won’t be going through this much trouble.
Remember that we only have to do this work once. You only have to write the article once, and it will be used to rank your site long-term and bring loads of free organic traffic to your site.
When you think of it that way, it doesn’t seem so bad, does it?
Putting this much time and effort into our Pillar Posts also has other advantages:
1. You can seriously slack off on your inner posts. My inner posts are usually only 300-500 words long. They rarely go over that amount.
Now imagine that our entire site was built around these thin articles. Our site would be pretty thin and low-quality.
Our Pillar Posts are published first so that they can establish our site as a high-quality resource.
2. It becomes SO MUCH EASIER to get really powerful links. This is something we’ll cover in the next module, but having a resource like this makes it really easy to get people to link to you.
So at this stage of the niche site building process, you should have your 2 to 3 Pillar Keywords, and you should create your Pillar Posts for them.
After you’re done writing them, we’re going to launch the site.
Let’s move onto the next unit.
Launching The Site
A site launch for a niche site isn’t exactly a “launch.” It’s not like a hot new software product where thousands of people are signed up for the beta launch.
Launch just means it’s going live. Nothing exciting.
What are we launching our site with?
When I launch my sites, I do so with my 2 to 3 Pillar Posts. That’s it. Just 2 or 3 pages of content. Once I do my keyword research, put together my Pillar Keywords, and create my Pillar Posts for them, I launch the site.
Nobody’s going to visit your site at this stage. It’s not even going to be indexed in Google. We’ll get to those steps later.
DON’T Launch The Site Just Yet, Though
Before you do, we need to go over the next section of this module.
In the next section, I’ll go over site structure and on-site SEO. Basically, how to set up and structure your authority site for maximum success.
There are a few key things you have to do for authority sites that are very different from launching a small niche site.
So when you’re ready, let’s move over to the first unit of the next section.

Extreme Income Ninja

This book is © All Rights Reserved.
You may not sell this book, give it away, display it publically, nor may you
distribute it in any form whatsoever.
While reasonable attempts have been made to ensure the accuracy of the
information provided in this publication, the author does not assume any
responsibility for errors, omissions or contrary interpretation of this
information and any damages or costs incurred by that.
The author does not warrant or represent at any time that the contents
within are completely accurate due to the rapidly changing nature of the
This book is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
While examples of past results may be used occasionally in this work, they
are intended to be for purposes of example only. No representation is made
or implied that the reader will do as well from using the techniques.
The author does not assume any responsibility or liability whatsoever for
what you choose to do with this information. Use your own judgment.
Any perceived slight of specific people or organizations, and any resemblance
to characters living, dead or otherwise, real or fictitious, is purely
In practical advice books, like anything else in life, there are no guarantees of
income made. Readers are cautioned to reply on their own judgment about
their individual circumstances to act accordingly.
You are encouraged to print this book for easy reading.
Use this information at your own risk.
:: Table Of Content ::
Understanding My System……………………………………………….4
Step 1: Building Simple Funnel………………………………………….6
Step 2: Getting Traffic……………………………………………………..9
Traffic Method – 1………………………………………………………….10
Traffic Method – 2………………………………………………………….12
Traffic Method – 3………………………………………………………….14
Step 3: How to Speed Up Your income & get cheap clicks…………25
Thank You Page……………………………………………………………39
Exit Traffic…………………………………………………………………..40
Step 4: Receiving clicks from your clickbanking
Here’s the best part………………………………………………………..44
Understanding My System:
Hey Saurabh Ankush here..
How are you doing my friend!
Firstly thanks for grabbing my course and in this course I am going
to teach you how I am making $50-100 pay day with my secret
I am sharing my complete blueprint but before starting I want to tell
you one thing – my method will work only if you are going to work
on it.
It’s not difficult at all. If you can spend 1-2hour per day, you are
good to go.
Let’s have quick Overview of my method:
1. I build a “simple funnel” with magical price point.
2. I use 3 free traffic ways to get tons of traffic without spending
any money.
3. Then I use a paid traffic method to speed up my process. And
I spend only $0.05-$0.1 per click.
4. I drive these traffic to my simple funnel, where it first goes to
landing page and after that it goes to thank you page.
On thank you page I promote 4-5 offers which include
CPA/CPS offers + offers of clickbanking partners.
5. I drive all of my exit traffic to my clickbanking partners.
6. In return my clickbanking partners send clicks back to me. To
receive those clicks I have another “money making” funnel.
Where I build my list + money from CPA/CPS offer at the same
time. And best part – This new traffic is absolutely FREE.
7. Then I use my list to promote offers (CPS/CPA) to make
money for long time.
How does it sound to you? Good? Yeah!
I am sure you must be thinking.. oh man.. There is lots of work
involved in this method. But let me tell you honestly it’s not!
You just need to work one time, and once everything is set. Very
few hours is required to maintain everything and keep making
money with this system.
So, let’s start! And before starting I am going to promise you that I
will not hide anything from you. And I am going to share
everything. I would love to see success stories from my students.
Step 1:
Building Simple Funnel:
What is Simple Funnel?
Simple Funnel means a set up where traffic lands and get
converted into leads – making us money + email list.
So, we are going to have a landing page.
Basically a sale page over here..
Now you must be thinking, so are we selling something on this
landing page?
The answer is – YES!
We are going to sell a simple guide with price tag of $1-$1.99.
Why are we pricing so less?
Simply because of two reasons:
1. It takes less work for building $1-$1.99 price tag products. 10-
15 pages are good. You can complete it within 1-2 hours
2. You don’t need to be expert for creating it. Even if you know
any segment in your niche, you can do it!
Let’s suppose we are in internet marketing niche, and you
don’t know everything about it, but you know one thing –
“keyword research”, then you can easily write 10-15pages
around it and price it at $1-$1.99.
And trust me it would still provide value to your buyers.
I always like to make money while providing value at the same
What to do when you are extremely lazy and writing 10-20pages
look difficult to you!
Don’t get disappointed my friend, I myself hate writing and I know
many people who don’t start working on projects just because they
hate writing!
Still you got two ways!
1. Buy a good PLR – What I am going to recommend here is –
visit forums related to your niche and look for good course
and buy its right to resell. There are several people who sell
their products with PLR rights.
So, what I do is – buy a good product with 40-50+ pages. Or if
you can find video course then it’s brilliant. It would normally
cost you $10-20 maximum.
Now you must be thinking why I am saying 40-50+pages! It’s
because – after purchasing people should feel like you have
over-delivered for $1-$1.99. This way you win their trust.
And inside the course you put a recommended section, and
here you put 5-10 CPA offers. This will make you income in
long term.
2. Second method is – go get a writer. Normally use writers from
forums related to your niche, as these writers are experts and
they know the topic in much detail. So, they provide good
Now, what you need to do is.. You need to make a thank you page.
Just after people purchase your course, they will see a page
thanking them for their purchase.
Here on this page you need to put 5 Offers. And these offers will be
related to CPA/CPS/Clickbanking partner offers.
**CPA offers means Cost per action – offers which pay you for
actions your traffic take on advertiser website, like email/zip submit
offers, survey etc.
**CPS offers means Cost per sale – these offers pay you when your
traffic buy their product.
**Clickbanking partner offers – Firstly lts understand what
clickbanking is..
Clickbanking means sending clicks to a person in certain period of
time and in return your partner will send same amount of traffic
back to you.
So, we are going to find a few clickbanking partners and we will put
their link here in our thank you page.
You must be thinking why we are doing this? We can easily put
CPA offers and make good income with it.
But wait..
The traffic you are sending through your thank you page is already
on your email list, so you can directly get in touch with them there.
But By using clickbanking you can easily get new source of traffic
flowing in your system making you more income, and more email
list which will lead to more sales/conversions of CPA/CPS offers for
Now, next question is..
How to find these clickbanking partners in under 4minutes!
Easy.. there is a facebook group on facebook where you can find
tons of people for clickbanking.
Just go to facebook and search “Clickbanking testimonials”, and
you’ll find it.
Also, don’t forget to redirect all exit traffic – FROM LANDING PAGE
+ THANK YOU PAGE – to your clickbanking partner so that you can
make money even with traffic that leaves you.
Suppose 100people tried to close your landing page + thank you
page and you sent them to clickbanking partner. In return they sent
you 100 new clicks back to you. You made 4 CPA sales out of those
100clicks. You made $40 (suppose that cpa offer paying you
$10/conversion). So, basically if you would have not sent them to
your partner then you won’t be able to make any income out of
these people, am I right? Isn’t it cool, using a simple trick can
increase your income? .
For redirecting exit traffic you can use “EXIT SPLASH”.
Step 2:
Getting Traffic:
Now you have everything set. Your “simple funnel” is ready. You
need to drive traffic now.
In this section, I am going to talk about 3 free traffic ways which I
use and which works best for me.
The best thing about free traffic is.. you DON’T need to worry about
ROI! You are not spending anything, so don’t have to worry about
anything. And whatever you earn, it’s fully yours!
For me free traffic = 100% net profit.
Traffic Method – 1:
Using Secret High DA/PA sites – A lot of people will tell you go and
create your own site and start writing articles and post on it.. blah
blah.. and you’ll get lots of traffic in long term.
I know it’s tough and it takes lots of months. But we need fast
result. So, what to do!
There is a way!
There are several website where you can publish a simple 350-
500words articles promoting anything. And you don’t need to work
on SEO & Ranking of your pages!
As these blogs have HIGH Domain authority so google usually rank
them very high even without any backlink. They are usually old and
have hundreds of article on it, so over the time, they have gained
trust in google’s eye.
Now the question is.. how to find these HIGH DA/PA sites which
rank automatically.
Have you heard about Ning network?
It is basically a network where people open account and get a blog
to publish articles. But we are not going to open account on ning.
Neither we are going to create a blog.
We are going to publish our article on others blog which uses ning
To be honest, I have tested a lot of blogging platform, but I have
experienced much better ranking with ning.
It’s really a secret network and nobody is going to tell you about it!
Because many people themself doesn’t know about it! Lol..
Our plan is to find some high authority ning websites and publish
our article on these blogs & we will get traffic flowing to our
“simple funnel”.
So, let me quickly show you one example on how to do it:
Here is one website –
It’s DA and PA is..
56 and 64
and its link profile also looks great with 10k backlinks.
So, its authority in google’s eye is really strong.
When you place one article on this blog, it will start to rank very
high even without doing anything.
So, how to publish article on these blogs?
Look at signup button on this website here..
Create your account and just after creating your account, you’ll see
“add blog post” button. Click on it and you’ll see two boxes..
1. Title – write your article headline.
2. Body – write your complete article with link to your landing
And click publish!
Dont forget to have your keyword in headline and body of your
article for which you want to rank.
That’s it!
Traffic Method – 2:
Twitter :
I know you must have heard about twitter, it’s a famous social
media website.
So, what we are going to do here is..
We will open a new account (niche related), and we are going to
follow famous people in your niche like famous internet marketer (if
you are in internet marketing niche), or famous diet expert (if you
are in diet and health niche) and so on..
Then you need to start following followers of these people.
Now, you must be thinking. Why should we do it!
Very simple! See.. people who are following these people are niche
related people. I mean a person who is following a internet
marketer must be interested in internet marketing. Same way a
person who is following weight loss expert must be interested in
losing weight.
So, we need to start following followers of these people.
And in return they will start following you.
So, you will start getting followers and your own community will
start to grow.
Some Tips:
1. Follow 150-200people daily and in less than a week you will
get 500+ followers if you do it on regular basis.
2. Start tweeting some helpful tips around your niche.
3. Tweet daily with your link of landing page.
4. Don’t spam, try to build some authority.
5. Engagement is necessary, so retweet others tweet and reply
to people who contact you.
Here is some example of tweets you should post:
“Here is the best way to lose weight – [LINK]”
“My favourite way to lose weight – [LINK]”
“This is how I lost 6kg in 2 months – [LINK]”
“You are not going to lose weight if you are doing this – [LINK]”
Let me share one more thing..
If you want huge traffic through social media sites like twitter then
you should make a top 10 list, and publish it with your landing page
People on twitter really like “top 10”, “best 10” list.
“top 10 courses on weight loss – [LINK]”
“10 ways to lose weight in a week – [LINK]”
“Top 10 ways to make money online – [LINK]”
“Best 3 courses on blogging – [LINK]”
Traffic Method – 3:
Youtube :
Youtube traffic converts really well for me. For youtube what you
need to do is.. Find some buyer keywords with low competition and
get a video ready around that keyword and put your landing page
URL/link just below your youtube video in description box.
As we are choosing low competition keywords it will take less work
in ranking it.
So, traffic coming on our video click on the landing page URL and
we got the traffic in our funnel, which will make us money.
Let’s see whole method in details:
Finding keywords:
Here are the requirements – we need to find a buyer keyword with
at least 500+ monthly searches, but no more than 2000.
I think 500-2000 monthly searches are the best range for buyer
keywords. As within this range competition is generally easy and it
doesn’t require you to work hard at all for ranking your video.
In many cases you’ll find your video ranking just with ON-Page
So, we are need to visit “Keyword planner” and find a keyword with
500-2000 monthly searches.
But wait I told you, we need a “buyer keyword”.
So, what is buyer keyword?
Buyer keyword basically means keywords with buying potential, ie.,
people who search these terms in search engines, like
google/youtube, having buyer mindset and they will buy something
if you present them with offers. They are basically people who
know what they need and they have hunger to solve their problem.
Here is a Quick Trick to find buyer keywords:
1. Find keywords starting with “how-to”, “best ways to”, “top
ways to”, “ways to”, “get rid of” etc.
2. Product related keywords like product name + review.
Whenever you see these keywords, you should know that these are
basically buyer keywords and these keywords have good income
potential, and it can drive you traffic which actually converts!
Go, use my tips and find some keywords. 4-5 is best to start with.
Video Creation:
We have already selected our keywords, so our next step is to get
our videos ready.
There are three ways to create your video:
1. Be on camera and speak for 1 – 2 minutes.
I know some people totally go blank in front of camera. Then
here is the trick you should use. Write point in front of you
while talking on camera or write everything on your desktop
and start reading on camera.
2. If you are too shy to come on camera. Go to and
get your video outsourced for $5.
Always ask for discounts! Like if I need 3 videos of 1 minute,
then I select a person on fiverr, and ask him if he can do my
videos for $5 each, as normally many people ask $10 for
1minute video. And I tell them I will order more if they can do
my video for $5 each with 1minute length.
This way I save my cost on video creation. So, if I need 3
videos, instead of paying $30, I pay only $15. Saving me $15!
That’s 50% saving!
3. Use Software like Camtasia Studio (it has free trial version).
Find some niche related pictures. Use text, picture and
background music to make a quick 1-2minutes video.
You can also use powerpoint presentation for your video.
Video Ranking:
Youtube is owned by Google, so if you want to rank your video in
Google then let me tell you it’s a good idea! As for many keywords,
Google give 2-3spots for videos in top 10 results.
As we have chosen low competition keywords so it’s not difficult to
rank videos both in youtube and google.
Let me give you step by step blueprint on how to rank your video in
1. Firstly you need to work on ON-Page optimization.
What is ON-Page optimization? It basically means changes that we
do ON Youtube page while uploading our video. So, what changes
we do? Lets see:
Title –
we need to choose a title/headline for our video. Most people don’t
understand the important of this section, and they fill it with
If you are going to fill it with anything, it is not going to help you.
Some people just fill it with their keyword and they think they have
done SEO correctly.
No, buddy! Not at all. Title need to have your keyword, but not only
your keyword! It should also have other words apart from your
Like – “How to make money in a week”
“how to lose weight in a week”
I know several people use these types of title in their video.
What you need to do is.. You need to make your title interesting +
keyword rich + long tail keywords rich!
What does it mean?
See, you need to have a title which can attract lots of eyeballs.
Because – in spite of getting you more clicks, it helps you in
ranking higher a bit.
Very few people know that Google not only see keywords while
ranking a site/video. It also checks its CTR (click through rate). The
number of times it is displaying in front of audience and the rate at
which people are clicking & opening your video.
If people click on more on a specific video/site, Google think it’s a
great source of information and people are liking it. So google rank
it higher.
This is the reason why some people uses special
characters/symbols in their headlines/title like *** $$ ##  etc.
So, always have interesting headlines. It always draw more clicks
to you.
Second important ingredient is – keywords!
Put your exact match keyword in your title.
Third – long tail keywords.
It’s time where you need to use google suggestion and find some
long tail secondary keywords around your main keywords.
Try to use these terms in your title. These keywords usually have
very very low competition. Just by putting them in your title will get
your video ranking for many of these keywords.
This way you will enjoy more traffic flowing your way.
Let me show you some example:
Suppose Our main keyword is – best way to lose weight fast
Here’s the list of secondary keywords:
Best way to lose weight fast for women
Best way to lose weight fast for men
Best way to lose weight fast for guys
Best way to lose weight fast in a week
Now, let’s use these and create a title for our video:
20lbs in a week – Best way to lose weight fast for women/guys!
In this example you can see I have all those keywords + “20lbs in a
week” to make my title interesting and attractive.
This is what you need to do, this way my video will start to rank for
my primary as well as all those secondary keywords.
Description –
Second most important thing is description box.
First paragraph of description should be your landing page link.
Then after that.. You should have 500-1000word article related to
your niche. Why so long? Because Google love long description
and it usually rank videos with long description higher.
Google can’t read your video, but it can read your title and
So, always have your keyword placed in your description in way
that it looks naturally placed. But Don’t overdo at all.
For videos Use my 2% Law:
In description always have your keyword density with 2%, which
means if your description is of 100words. Put your keyword 2times.
And if its 500words, then 10times. And so on..
At last of your article in description, make a section saying-
“Search Terms” and put all secondary and long tail keywords in list
form, or just write it down, & separate them by commas. You can
also place your keywords with spelling mistakes here, so that
people who do spelling mistake can find your video on top.
Tags –
Its simple. Enter ONLY 2-3 keywords in tag, and these keywords
should be your primary and other higher searched keywords.
Video Transcript – As I told you YouTube and Google can’t read
your video. So, it’s great if you can add a summary of your video in
video transcript. It helps a lot.
And don’t forget to add your keyword in transcript.
Custom thumbnails – You should make a quick colourful custom
thumbnail in paint. It really attracts more audience.
Annotations – Basically add a bubble and put your keywords inside
Channel Setting – Go to your channel setting and update your
About section & Put your keywords in it.
2.Off-Page SEO:
Off-Page SEO basically means optimization you do outside
Mainly includes “backlinking”.
There are several types of backlinks but these types of backlinks
work best for youtube video ranking.
Contextual Backlinks –
Backlinks from article/body of the blog. This includes Article
directories, guest posting, blog network, sponsored post etc.
The most powerful types of backlinks are – Blog Network.
Blog network means a set of blogs with high PR domains, good DA
(Domain Authority), PA (Page Authority) and good Link profile.
You can easily set up your own blog network by getting some
expired domains, and set up their hosting. Write article on these
blogs and place link of your youtube video with your primary
keyword as anchor text.
Here are some quick tips while setting up your
own blog network:
1. Domains must have DA/PA more than 10.
2. Get domains with PR2 (it’s still important!)
3. Always get domains with at least 1-2 year old.
4. While getting domains, check out if its index in google or not,
if not! Never buy such domains.
5. Try to get more than one hosting account. And always go for
cheap hosting. No need to buy expensive stuffs.
If you don’t want to build your own blog network. You can always
buy these types of backlinks from places like blackhatworld &
Now, here’s the list of best places to buy backlinks:
Article Directory Backlinks:
Blog Commenting Backlinks:
Web 2.0 Backlinks:
Link Wheel:
Social Bookmarking:
Gov & Edu Backlinks:
Step 3:
How to Speed Up Your
income & get cheap clicks:
Bing ads are the best way to get targeted traffic at cheap rates.
These traffic usually converts really well, after all bing is popular
and a lot of people who use bing are buyers.
Let me show you how to setup everything with bing ads and get
traffic for cheap.
Firstly go to bing ads, and create an account. Follow this link:
Now Create campaign:
You will see this page-
First thing you need to do is, select your daily budget..
Here is my suggestion – Always go with $5-10 USD PER DAY as
your daily budget when you are starting out, so that you don’t lose
anything while you start.
Now next thing you need to do is – select Location to target.
Here, select Only Tier 1 countries ie., USA, UK, New Zealand,
Australia & Canada.
As tier 1 countries are English speaking countries and they convert
well on English offers.
I see most of my conversions from USA. So, normally I target only
USA. But it depends on offer to offer.
But I will recommend you to start with all tier 1 countries and after
that you can examine your results and remove countries which is
not working.
Now you’ll see an option saying “Advanced location options”.
In that select “Show ads to people in your targeted location”
Like this:
Now it’s time to Create your Ad Copy:
Ad copy basically means text & link which will appear in search
engine as your advertisements.
Ad title – You need to fill this box with an interesting headline
related to our niche. Let’s suppose our niche is weight loss. Then
you need to put here something like –
“Want to Lose 2kg in week?”
Now in Ad text put something like this –
“*100% Satisfaction!* Magical Way of losing 2kgs. *No Side Effect*”
Display URL:
Here put link of your landing page. But it’s not necessary to put
your landing page URL if it’s too long and weird. I mean if your
landing page URL is too long then you don’t need to put your
landing page URL. Just put anything related to your keyword.
Destination URL:
Fill this box with link of your real landing page.
When someone clicks on your ad, this is the place where they will
get redirected. So enter this carefully without any mistake.
Here is the example:
Next Option is “Choose Your Keywords”:
Here you need to enter Keywords for which you need to display
your ads.
Always choose buyer keywords!
Ie., keywords with How-to, best way, top ways, review, get rid of
For keyword research, go to google keyword planner:
Here is the link :
Use gmail account to signup/sign in..
Now, select “Search for new keywords using a phrase, website or
A box will open like this:
Now enter your niche, or any term you know around your niche.
Like if its weight loss niche, then enter like – “how to lose weight”
If you are in internet marketing, enter something like – “make
money online”
If you are in acne niche, enter like – “get rid of acne”
And so on..
Select your targeting countries. Again select tier 1 countries.
And in keyword filter option, select “between” option. And filter
keywords with 1000-10,000 search volume per month.
Here’s how you need to fill:
When you have everything SET, click on Get Ideas.
This page will open. Click on “Keyword Ideas”:
Here’s the list of keywords according to our filter and setting:
Choose at least 20 keywords from this list.
And add it here in keyword box and click on “Add” button..
Here’s how it will looks..
Next thing you need to do is change “Type” from “Broad” to
Edit all “bids” which is present there by default. And change it to
The number which is already present there by default is just
suggestion from bing for first page ranking. But they are usually
higher than required because every company want to earn more.
So, they show higher price so that you pay them more and they can
earn more! Simple formula!
So, just edit every field and enter $0.10 for all keywords.
Here’s the final picture:
Click on Save.
Now, let’s work on targeting & demography for maximizing results!
Go to Campaign Setting:
Scroll down to Targeting Option..
Click on Demography and adjust bid adjustment.
Increase/decrease percentage of bid according to Gender and age.
This is important!
Because some niches/keywords have more males searching for it
and in some niches number of female searchers are higher. Like
yeast infection – usually female searches more about it.
6 Pack abs – mostly males searches about it.
Also note! Always focus on Quality Score of your bing ads. Every
bing ads get a ranking on scale of 1-10. The higher the better,
usually I have seen the ads with higher quality score gets top
ranking in search engines and drives clicks at very cheap rates.
So, whenever you start an ad campaign, always try working on
increasing your quality score. And remove ads with low quality
score, as this will cost you higher.
Increasing Quality Score:
Bing usually check landing page for determining quality score.
Having original text, keyword related landing page, clean and clear,
and no squeeze page in upper fold of landing page gets higher
quality score.
So, We need to drive all these clicks to landing page of our “simple
funnel”, where they purchase our $1-$1.99 product and just after
that They reach on our Thank You Page.
Thank You Page:
This is the page which We need to use for maximizing our income.
This is basically a page saying thank you for purchasing our
product. But You need to wait and check my FREE BONUS!
And Here you need to have a list of 4-5 offers. Displaying like this:
Bonus 1 : How I lost my weight in 2 week
Bonus 2 : You can lose weight instantly
Bonus 3 : Diet which help in losing weight
Bonus 4 : The Secret behind weight loss
Bonus 5 : This is why you are fat!
You can link these bonus to CPA offers & offers of clickbanking
If you are linking to CPA Offers then always try to have email
submit/zip submit offers.
They convert best and your traffic doesn’t need to buy anything to
make you money. Just after they enter their email/zip code, you’ll
get paid.
Here are some CPA Networks which I
Cash Network (best for internet marketing niche)
Clickbank (instant auto approval – no need to get approval while
creating a new account!)
You can also place links of your clickbanking partners where you
will send clicks and in return you will get same amount of
new/fresh clicks back to your funnel, getting you more sales and
more income.
Here’s my advice:
Put CPA/CPS offers in first 2 bonus, and in third-fourth have
clickbanking partner link and again in 5th one have a CPA/CPS
Let me show you one example of thank you page:
Exit Traffic:
Not everyone is going to convert on your landing page and thank
you page. A good number of traffic will try to close your page. So,
why not make money out of these exit traffic.
What you need to do is..
Redirect these exit traffic from landing page and thank you page to
your clickbanking partners.
This way you are sending clicks to them, and in return they will
send you fresh clicks to your funnel.
So, basically you are replacing bad traffic with good one!
You didn’t made any money with your exit traffic but many people
out of these new traffic will convert on your landing page and thank
you page making you good income, and your list will also grow.
Step 4:
Receiving clicks from your
clickbanking partners:
Until now you have sent good number of clicks to your partner but
how to make money when he send clicks back to you.
You can get those new clicks back to your landing page where we
are selling $1-$1.99 product.
But I like to do is, instead of getting them on sale page. I send these
clicks on my squeeze page.
Squeeze page basically means page which has a box to enter email
address and name to subscribe ones newsletter.
So, I create a simple yet effective squeeze page which converts at
40%-50% on these traffic and after that this traffic goes straight to
our thank you page which we have already created in our previous
Here are some example of squeeze pages which convert best:
Here’s the best part:
If a squeeze page converts at 40%. So on every 100clicks, you’ll get
average 40 leads and 40 people will visit your thank-you page.
And 60 people will try to exit your page and they will land up to our
new clickbanking partner! So, keep in mind we will get new sets of
60clicks soon for free!
Out of these 40clicks which land up on our thank you page. Even if
we see conversion of 1.5 on every click. We get 50-60conversions.
If you get $0.80 per conversions, we make $40 instantly. 
These days I normally use CPS offers here, but when you are
starting I would recommend you to go with CPA offers which pay
on email/zip submit.
We are in last section of our course. Firstly congratulations for
going through the whole course and I hope you enjoyed reading
this course.
I wish you all the best. And I am going to again remind you – the
key of success is taking action.
So, whatever you learnt today, do implement it and you will find
success and money rolling in your account very soon.
Don’t just jump from one method to another, stick to one method
and keep working on it until you see good money.
I have shared you my complete working method and I hope you are
going to work on it and make it happen for you.
And when you earn your first dollar don’t forget to share it with me
 I would be very happy to know if this course can help you.
Thanks my friend,
To Your Success,
Saurabh Ankush 
PS. Do You Want Done For You Package to kick Start Your
5 Campaigns :
10 Mega Campaigns:

Super Conversion Formulas

Super Conversion
by Ritesh Desale

Letter from the author 03

Module 1 – Basics of conversion 04

Module 2 – Setting the stage 07

Module 3 – Preparing for conversion 12

Module 4 – Grabbing visitors attention 17

Module 5 – Keeping visitors engaged 35

Module 6 – Building social proof 43

Module 7 – Addressing anxiety 51

Module 8 – Calling visitors to action 58
Letter from the author –

First of all, I would like to thank you for purchasing Super Conversion Formula. This is the most
significant step you’ve taken to increase your website’s conversion and reap more benefits/profits
from your existing traffic.
In this eBook, you’re going to learn the 35 super conversion formulas that will boost your
website’s conversion up to 100%. All these formulas are organized in a precise way in the following
eight modules.
My advice to you is to go through all these modules in a sequential way. Because the whole super
conversion formulas is organized into stages and it’s really important that you cover each stage in
a sequential manner as it is organized.
After finishing reading this e-book, I am confident that you will know all the secret formulas that
will boost your website’s conversion by magical numbers. All you need to do is understand each
formula properly, it’s importance in the conversion process and how to implement it on your
Remember don’t try to skip or underestimate the small things in this process. Because

most of the times small things always make huge differences. Always keep in mind, “Highly

successful people do the simple things that others are unwilling to do”.

Author – Super Conversion Formulas

Ritesh Desale


“It’s all about optimizing decisions – not web pages.”

What does Conversion really mean?

Conversion means an action, which takes place when a visitor on your website takes an action that
you want them to take.
For example – You might want your visitors to give you their email id in exchange for a free report
you are providing them. Here, conversion happens when a user visits your website and actually
provides his email-id.
What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the art and science of persuading your website visitors to
take actions that benefit you, by making a purchase, signing up to your newsletter, watching a
promotional video, and so on.
Conversion rate optimization is…

– Defining your web site’s clear objective.

– Finding reasons why visitors aren’t converting.

– Using a systematic approach for optimizing your website for conversions.

– Increasing benefits from your existing traffic.

Conversion rate optimization isn’t…

– About guesses, and implementing best practices.

– Testing the color of your web site’s buttons until required.

– About getting more traffic.

How to calculate your web site’s Conversion Rate?
• Your web site’s Total conversion is the number of people who did the action you wanted them to
do (providing email, watching a video, and so on).
• Now, you can get your Conversion Rate, you need divide the above total number of conversions
by the Total number of visitors to your website.
Conversion Rate % = (Total Conversion/Total Number of Visitors) X


Why CRO is always beneficial to you?

Reason 1 – It generates more sales, revenue and profits for you from the same amount of traffic.
Reason 2 – It saves you money. Instead of spending more money on ads and other traffic generation
methods you can more effectively convert your existing traffic into leads or sales.
Reason 3 – It reduces your customer acquisition cost (CAC), as you will have to pay less for
generating new leads or sales.
Reason 4 – It leads to more user engagement, increasing your website’s value and search

engine rankings.

Reason 5 – It lands more money in your hand to spend on additional acquisition. Because your
profits are maximized and CAC is reduced.
A few important terms you must know…

1. Call to Action (CTA)

It is a primary button, video, link or other user interface element that asks the user to take an
action that leads to conversion. A “Sign Up” button on Gmail or a “Buy Now” button on Amazon are
some of the typical examples of CTA’s.
2. A/B Testing

A/B testing is the method of creating two different variations of a web page or landing page and
send an equal amount of traffic to each. You then measure the number of conversions for each
variation and choose a winner based on which one generates the most

3. Bounce Rate

It is the percentage of users who arrive and leave the website from the same page, without visiting
other pages.
4. Exit Rate

Exit Rate represents the percentage of page visitors who leave a site from a particular page. Exit
rate is helpful metric to determine the leaks on your website. A high exit rate can help you to
identify which page is not properly doing its job.
5. Conversion Funnel

It is a primary journey your prospect goes through from firstly visiting your website to your call
to action (CTA). On, the funnel may be Home page > Search results page
> Product page > Checkout.

“Knowing your goals is the first step to achieving success.”

Introduction to key stages in CRO

Before we focus on the specifics of CRO, let’s get oriented with the key stages involved in


Stage 1 – Preparing for conversion Stage 2 – Grabbing visitors attention Stage 3 – Keeping visitors
engaged Stage 4 – Building social proof
Stage 5 – Addressing anxiety

Stage 6 – Call visitors to action

I am going to elaborate these stages in the upcoming modules. Along with the secret conversion
formulas that specifically fits in one of the above-mentioned stages. For now just remember these
conversion stages.
Understanding the persuasion psychology:

Nobody likes to be coerced or manipulated. Manipulating your visitors for taking your

desired action will have a huge negative effect on your website’s conversion.

Some website owners doesn’t understand the psychology behind persuasion and they bombard their
visitors with the multiple calls to actions or even navigate them to pages which their visitors
never anticipate.
The persuasive techniques that you’ll learn in this section will generate a favorable

response to your requests. Nowadays, many of the conversion best practices found on the

internet are based on psychological principles. For example, testimonials and awards use social
proof to invoke the wisdom of the visitors, free eBooks, reports, whitepapers exchanges for contact
information use reciprocity.
6 Persuaders that make people buy from you:

Persuasive techniques influence your visitors to take the action you want them to take. Although
there are thousands of techniques that you can use to get people to convert, most of them fall into
six basic categories. I call them the persuaders.
These six persuaders are –

1. Reciprocation

2. Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

1. Reciprocation

Humans feel obligated to repay a gift from others. Reciprocation is a social norm that obligates
the recipient to repay a favor in the future.
On the Internet, you can use reciprocity and rewards to increase the chances that your visitors
will provide you their contact information, take a survey or watch a promotional video or take an
action you want them to take.
While you use this persuader you need to make sure that the reward you are offering to your
visitors in exchange of their contact information must be highly relevant to them. And they must
feel as if they are getting a better deal or a great value for just exchanging their contact
2. Consistency and commitment

One key to getting people to convert is our human need for consistency. Once we commit

to something, we want our future actions to appear consistent with that decision. That small
initial commitment makes us more likely to agree to larger requests that are similar. On
your website make sure that your prospects commit themselves to “small yeses” to move

them towards your conversion goal.

On your website make sure that your prospects commit themselves to “small yeses” to

move them towards your conversion goal.

For example, a website selling a weight loss products should ask their prospects whether losing
weight, gaining right fitness is a good idea. This will quickly generate an easy yes. Then follow
up them to find their real problem, then pitch them the right product. This will more likely get a
positive response from the prospects.
3. Social Proof

Humans often decide what is correct by observing what other people think is correct. Telling a
person that many other people have made the same choice encourages your prospect to take your
desired action.
Social proof persuader…

– Removes uncertainty from the visitors mind

– Improves credibility of your website

– Reduces fear factor about buying online

– Builds trust and reputation of your website

For example Amazon’s “Customers Who Bought This Item Also Bought…” is a classic

example of social proof for persuading visitors to buy more from Amazon.

4. Liking

We are more likely to convert when a product or service is recommended to us by a friend or someone
we know. We are hesitant to do something when a call is made by a stranger. This happens because of
the lack of trust.
In order to improve trust with your visitors, it’s really important that the language you use
should be extremely friendly. Use the wordings that will make your visitors feel that as if they
talking to a friend.
Create a unique persona of your website. In fact, you should understand your prospects’ problems,
pains and their background as much as possible and try to create a persona that will look
friendlier to them.
5. Authority

Research has shown that we tend to obey people who have the authority or those with impressive
titles and the trappings of what people in the culture consider signs of success.
To enhance the authority effect of your website, you can use few techniques such as mentioning the
name of publications or high authority sites where your website has been mentioned or showcased.
You can also use the name of a high authority product or person which may be indirectly connected
to your website. You can also showcase your achievements on your website.
6. Scarcity

When an opportunity appears to be less valuable, people assign it a higher value. We are more
likely to desire a scarce opportunity or when we have to compete for it.
You can effectively use the persuader of psychology to sell products or services on the
Internet. By providing a limited time discount on your products or services, you can evoke the
scarcity principle in your visitors.

6 Important Conversion Factors:

1. Value Proposition – Value proposition is a statement that clearly indicates what benefits your
visitors will receive when they complete your call to action (CTA). It is basically the
sum of all the costs and benefits of taking action. What is the overall perceived benefit in

your customer’s mind?

2. Relevance – How closely does the content on your page match what your visitors are expecting to
see? How closely does your value proposition match their needs?
3. Clarity – How clear is your value proposition, main message and call to action?

4. Anxiety – Are there elements on your page (or missing from your page) that create

uncertainty in your customer’s mind?

5. Distraction – What is the first thing you see on the page? Does it help or hurt your main
purpose? What does the page offer that is conflicting or off-target?
6. Urgency – Why should your visitors take action now? What incentives, offers, tone, and
presentation will move them to action immediately?


“You can’t improve what you don’t measure.”

Congratulations! For reaching this module. In this module, you are going to learn the

formulas which will help you to prepare your website for conversion.

Preparing your website for conversion is a crucial stage in the CRO process, because all the
further stages are dependent on the success of this stage. The more accurately you implement this
stage the more you will increase your conversion rate.
So, why wait? Let’s start optimizing you website.

Formula No 1 – Identifying your goals

To measure your conversion rates you have to know what success means for your website. Your website
is essentially a series of messages, which you intend
will eventually lead all visitors to complete some goal.

The goal will vary, depending on the market and its level of awareness. However, it should always
some call to action on the part of the visitor such as:

• To purchase

• To sign up

• To watch a promotional video

• To share information

• To contribute

While setting your goals ensure that your goals have some business value, such as sales lead
generation or building your email list.
Avoid vague goals that have no direct value. Think about your target people, how taking them to
your goal is going to help them? What value are you going to provide them?
Only invest your time in tracking goals that are useful to your business objectives, such as
actually submitting a form, downloading a free report, or purchasing a product.

Formula No 2 – Defining a clear Value Proposition

As you might know, a Value proposition is a statement that clearly indicates what benefits your
visitors will receive when they complete your call to action (CTA).
It’s the primary reason why a visitor should buy from you. Customers not only want to know

“What’s in it for me?” but “Why buy from you?”.

Many marketers try to improve their conversion rates by changing page elements like font colors,
buttons, images, incentives and so on. Instead they should really focus on strengthening their
value propositions.
What makes a good value proposition?

• It must differentiate from your competitors’ offers.

• You may match a competitor on every dimension of value except one.

• You need to excel in at least one element of value (key factor that makes you different from
other competitors).
How to develop an effective value proposition?

• Discover your unique value proposition by analyzing the needs of the market.

• Answer this question, “If you had just 10 words to explain why people should buy from

you instead of the competition what would you say?”.

• Compare your answer with the claims of your main competitors.

• Refine your value proposition until you can articulate it in a single instantly credible,
Crafting a value proposition requires a substantial reflection on what is unique about your
company, your products, and services.
As you develop a value proposition to use as the foundation of your communications plan, some
questions to consider are:
• Are you unique? If so, in what way? Can you definitely prove it?

• If you’re not unique, are you better at what you do than the competition? What exactly is it
that makes you better?
• Can you demonstrate in easily understandable language what it is that makes you better or
• Do you provide quality, either at a price or irrespective of price?

• Do you provide value? If you believe you provide value, can you express it in 20 words or
less, spelling out what is the unquestionable benefit you provide at a fair price to satisfied
• Do you back up your quality products or services with solid, no-questions-asked guarantees and
unmatched customer relationships?
• Are you totally reliable? This goes beyond the two points above and is the reason why some
companies have been in business for years, while seemingly not being different from other companies
with similar products and services.
But having a powerful value proposition is not enough; it must be communicated effectively to
achieve optimal results.
In the Grabbing Visitors’ Attention stage, you will learn how to effectively communicate

your value proposition.
Formula No 3 – Set up your Conversion Funnel
A conversion funnel is a primary journey your prospect goes through from firstly visiting your
website to your call to action (CTA).
Sometimes what kills your conversions is that you’re asking for the CTA too fast. People might be
just going through your website and might not be psychologically ready to take an action.
To avoid this mistake to need to design your own conversion funnel which will build trust, develop
a relationship, prove your expertise.
3 Steps to design your conversion funnel.

1. Know what your visitor really wants.

2. Know what you want them to do (subscribe, buy).

3. Define steps to take your visitors towards your goal.

For e.g. – Let’s say you sell an online e-book on physical fitness. Here’s how you should

design your funnel.

What your visitor really wants?

– To improve his/her physical fitness.

What you want them to do?

– To buy your physical fitness e-book.

Steps to take your visitors towards your goal

– Offer a valuable free fitness report or tips in exchange of their email.

– Become their trusted advisor.

– Freely send them valuable information via email.

– Share some valuable blog posts.

– Send them to your sales copy and ask them to buy.
While designing your own funnel, make sure that you offer value in advance before asking for the


“Clear Outweighs Creative.”

Grabbing your visitors’ attention is the most crucial part of your conversion success. No matter
how brilliant your ideas are, you can’t even offer them to your visitors unless you have made them
look at your web page properly.
Research has shown that you have only 5 seconds to grab attention of your visitor and turn them
into a reader.
In this module, you are going to learn the formulas that will help you to effectively grab

visitors’ attention.

So, let’s start grabbing visitor’s attention.

Formula No 4 – Effectively communicate your Value Proposition I hope until now you must have
images, colors and so on). discovered your value proposition. As we saw previously having a
powerful value proposition is not enough; it must be communicated effectively to achieve optimal
Now, it’s time to communicate it effectively on your website in the clearest and most

compelling way. There are 3 ways to effectively convey your value proposition.
1. Congruence – Concept of congruence states that every element on your page should mention your
value proposition or support value proposition. (You can express it through your logos, design,
Following is the basic layout of how you should design your web page.
2. Continuity – Continuity is ensuring that each step of your goal completion process should either
support or state value proposition.
Continuity plays a vital role when you drive traffic to your website from PPC ads. The hook that
you using in your ads to get clicks should be exactly in similar or in sync with the headline of
your landing page.
Let’s say if a web hosting company is using the sentence “The best web hosting starting at

$3.95”. Then they must place this sentence on their landing page such that it should be the first
sentence a visitor should see.
This invokes a sense of continuity into the mind of a visitor. As he is able to see what he

was expecting.
3. Credibility – Credibility is making certain that every value statement is communicated must be
communicated in instantly credible manner.
You can improve the credibility of your communication by…

• Publishing testimonials

• Conveying clear benefits

• Only telling the truth that is verifiable

• Using specific qualitative and quantitative facts

Following is the classic example of a Web Hosting company’s website. It describes how the

company has effectively communicated their value proposition using above 3 mechanisms.

Their PPC ad and the landing page have a perfect continuity. Value proposition (VP) is mentioned
using big fonts. Clear benefits are displayed exactly below VP strengthening it.
They have also effectively used a smiling girl’s image to trigger the image of a happy customer
into their visitors mind. Plus they have also mentioned verifiable facts and other features that
strengthen their VP.

Continued on next page…

Landing Page
Formula No 5 – Carving out attention-grabbing headlines

Tests have proved that first thing people look for on web pages is the text that confirms where
they are. So every web page should have one piece of text that stands out above all other text,
making sure it gets read first.
From the conversion point of view, a headline should do two things:

1. It should confirm the visitors that they are at the right place.

2. It should grab visitor interest and give them a reason to look further.

Headlines Best Practices

1. Hint at an upcoming value

If a headline provides too much information, it may both create interest and fulfill that interest,
without encouraging the visitor to engage with the rest of the content.
A headline should be such that a visitor should feel that he can skim through the content and gain
some value.
E.g. – “The secret of successful podcasting”

– “Little known ways to hack Gmail”

– “Here’s a quick way to get over cold”

2. Use the Intrigue factor

Intrigue is an effective factor for grabbing visitor’s attention. But remember while using this
factor don’t try to over promise. Instead keep it direct and ensure that it is appealing to the
visitor’s self-interest.
E.g. – “How I doubled my salary with one email”

– “Earn up to $500 extra per week from home”
3. Appeal to the how to instinct

The how-to headline appeals to the need most of us have to improve ourselves or our lives in some
way. The secret here is to focus on a need or want and promise to fulfill that need or want. Be
careful, though. To how-to must highlight the benefit or final result, not the process itself.
E.g. – “How to make money online within next 7 days”

– “How to create a mobile app in 7 easy steps”

4. Pose a provocative question

Asking a question directly involves your reader. However, your question cannot be random or clever.
It must relate directly and clearly to the major benefit of the product. It must also encourage the
user to answer “yes”.
E.g. – “Do you make this six common mistakes before buying a house?”

– “How do I know which mutual funds may be right for me?”

5. Give a command

Sales copy often falls flat because it fails to tell the reader what to do. This type of headline
allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not
conversational, it’s dictatorial, but in an acceptable way that readers have come to expect in
clear writing.
E.g. – “Become a famous email marketer in 90 days”

– “Call anyone, anywhere, without a phone line for FREE!”

6. Offer Useful Information

Let me give you a secret today. Most people don’t want information. I know this might be shocking
for you, but it’s true. People are drowning in facts. What people really want is a sense of order
and predictability in their lives.
We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints,
laws, rules, and systems that promise to help us gain control and make sense of things.
E.g. – “FREE. The best kept secrets of making money.”

– “The 10 most important steps you can take to be happier.”
Formula No 6 – Place most important info above the fold

Make sure all the important information is visible when a visitor first arrives at the home page. A
good number of people will not scroll down to find
the important information.
industry: the fold.
As well as column based layouts, there’s another

idea the web has borrowed from the newspaper

When Newspapers are laid out for sale, they’re folded down the middle and only the top half can be
seen. The bit that’s on the show is said to be “above the fold”. Newspapers are designed to have
their major headlines, branding and photos in this top half of the page so that people are drawn to
them and pick up the paper.
In web design, the term “above the fold” is used to refer to the first screenful of content. It’s
what people can see without having to scroll the page, so it is their first impression of your
It’s essential that your website’s identity or branding and its navigation, appear above the fold.
By having multiple columns of text, you can also start several different stories above the fold and
invite people to click to read more or scroll down the page to finish reading.
Of course, the fold doesn’t appear at the same place for everyone. It varies depending on

the screen resolution, browser used, and the number of browser toolbars in use.
Formula No 7 – Build your Personal Brand

Why Build a Personal Brand?

You might already know the answer to this question. There are lots of answers, actually, depending
on you, your needs, and the way the world has shaped you. Let’s look at just one answer.
The easiest answer is that you might want to be memorable, and you might want to transfer your real
world reputation into the online world. A strong personal brand is a mix of reputation, trust,
attention, and execution.
You might want to build a brand around being helpful (what I hope my brand means to you), or being
a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a
showman (David Lee Roth), or whatever matters most to you, and also what you are capable of
A personal brand gives you the ability to stand out in a sea of similar products. In essence,
you’re marketing yourself as something different than the rest of the pack. Do you need this? I
don’t know. Do you like to be mixed in with the pack?
Offer Value

Brands stand for something. I don’t buy Apple because the cool kids buy it. I’ve had Apple products
since 1983. I buy them because they’re easy to use, they work, and they’re designed for my style.
Your brand needs to offer a value.

For you, consider WHAT you offer, and consider it hard. If you’re not providing a great “product,”
and that can be a service that you do for the world, why should I care about your brand in the
first place?

In the world full of people doing somewhat similar stuff, the person who innovates is definitely
ahead of the game. Come up with new things all the time.
It’s not good enough for a new, strong brand to be out there showing people the path from where
everyone is to where everyone might go next. What gets really important is when you are DEFINING
the path.
Doing something new is a great way to get people to be interested in what you do.

Passion Drives Personal Brand

Thinking and planning passion is what fuels the best of what we do. It’s that tireless drive to do
something that we feel matters that will bring us forward in so many ways. A key to your success in
life is to find and enhance this same passion.
All in all, brand-building is all about developing your strongest attributes and redefining them to
a point where people can finally perceive you as an authority in some special area. They see you as
someone providing relevant, credible and reliable value consistently over

Formula No 8 – Increase relevancy

What you want to say
What they are interested in


Search engines love websites that show relevancy. The term relevance, according to Wikipedia, is “a
term used to describe how pertinent, connected, or applicable some information is to a given
In essence, this should also be your measuring stick as you build content for your website.

Also, keep in mind that when a visitor lands on your website, the very first question they’ll have
in mind is: “Is this content relevant to me?”
Every click that a visitor makes is made because they have a specific intention, they have a
question they want answers for, or a need they want to meet.
If they click a banner ad (for example) but your landing page does not satisfy their question, they
will click away. This results to a high bounce rate.

To minimize bounce rate, create and maintain relevancy. Keep the consistency between the traffic
source and landing pages.
While you concentrate on one keyword per page, don’t overstuff to the point that your

content will not make sense anymore.

Your readers are intelligent enough to know if you are writing for them or just for the search
engines. There has to be a balance of both.
If you think about it, search engines are actually doing their best to bring customers to your
Just the same, these search engine spiders are also doing their best to give the most relevant
results to potential customers who are searching for something online.
Here are some questions you should answer to measure if your website indeed is relevant enough for
the search engines:
• Does my website’s header provide information about my keyword?

• Is this lengthy paragraph filled with information about what my site is all about, or is it
wandering off topic?
• Are my images’ filenames relevant?
Formula No 9 – Improve focus on your goal
One of the biggest conversion killers is having too much content or choices on your key pages for
your visitors. Too much content or options to choose
creates “paradox of choice “effect.

This means visitors won’t know what to click on and may be confused which causes them to bounce.
Your pages should contain just enough information visitors need to make decision whether to take
the next step on your website.
Having too many competing promotional banners or visual imagery is highly distracting. Don’t
presume everything on your pages is needed. Think from users perspective and ask yourself a
question is this piece of content really needed?
Focus on your key entry pages – this is the first point of contact visitors often have on your
site, and they will judge your site from what they see in the beginning.
Formula No 10 – Improve your Page Load Time

Visitors are pickier than ever before – and if your page content loads slower than other

sites, your risk prematurely losing many visitors.

Page load speed is very important when the users are surfing from their mobile phones and
connection is much slower. Latest Google updates now provide higher ranking to websites that load
You can improve your page load speed by…

• Compressing images, graphics and videos on your web pages

• Minimizing HTTP requests

• Reducing server response time

• Enabling browser caching

• Reducing redirects

• Using content delivery network to boost load times (MAXCDN, Akamai)

• Using Google’s Page Speed tool to check the performance of your key pages

• Use Pingdom the free website speed testing tool

Check browser/resolution issues

Slight differences between how browsers render code can wreak havoc with how your website looks.
Something small like page layout issues is not good for conversions.
It’s, therefore, vital to check for issues with how your website looks like on major browser types,
particularly your entry pages and checkout pages.
You should also check how your website copes with very large monitor resolutions ( can stretch out
your content too much and affect eye flow). It’s also important to check smaller browser
resolutions ( like tablets and mobile devices), as things can often look very condensed.
Use tool like to easily check and then fix any issues that you encounter.

Formula No 11 – Optimize your website text and layout

As you might know people don’t read online content the same way they do book and newspapers – they
scan. So its important that you make your text scan-able. Improvement in your text organization can
have a significant impact on your CRO.
Understand the principle of the F-shaped reading pattern and put your most important content in the
top left of your pages. Understand the influence of images and graphical elements on eye flow and
optimize them. Use tools like to check and get test ideas.
Use a responsive website design. As more than 50% of the searches on Google are coming from mobile
devices. You need to make sure that your website is ready for mobile devices.
Website text organization best practices:

• Use bullet points to emphasize key details and to improve scan-ability.

• Use small paragraphs. Each paragraph should be only 3 – 4 sentences.

• Use sub header to introduce short blocks of text.

• Use bold, italics and even yellow background to draw attention to your keywords.

• Cut out unnecessary words and remove jargon/uncommon acronyms.

• Use visitor-centric language. Try to write in a way as if you are addressing to your

friend. Make use of word “You” instead of words “Our” “We” “Us”.

• Tell them how your product or service is going to help them. Convey them the benefits.

Formula No 12 – Optimize your videos and images

An image can be worth a thousand words. Unfortunately many images used on websites don’t engage or
excite visitors or don’t add much value or benefit. This increases bounce rates.
It’s key to use imagery on key pages to help support your text or show off your offerings, and it’s
essential to test them to increase conversions. Videos are particularly important to help explain
new unique services.
Optimizing your images

Images should always be relevant to your website and help provide clarity and meaning. Include
imagery of people on key pages – adds human touch which boosts engagement.
For product images always ensure that you have zoom able, multiple high-quality images. For
service, websites include plenty of screenshots that show bigger version when clicked or animated
imagery of your service in action.

Optimizing your videos

• Create explainer/demo videos that highlight the benefits of your offerings.

• Create videos showing demos or reviews for your products being used.

• Create video testimonials to build social proof.

Videos best practices

• Keep videos under 2 minutes ideally.

• Use high-quality voice overs or background music to increase professionalism.

Formula No 13 – Offer a lead magnet

A lead magnet is something that you’re offering to your website’s visitors in exchange of

their contact information such as email address, phone number, name, etc.

A lead magnet can be anything like a simple 1 page PDF report, an eBook, an email course, video,
free webinar, or a cheat sheet. While offering a lead magnet make sure that your lead magnet is
relevant to your content or to the products you’re promoting.
For e.g. If your blog is about web traffic generation then you might offer an eBook mentioning all
the paid and unpaid traffic generation sources as a lead magnet. One most important to remember
while offering a lead magnet is that you should display your lead magnets on very prominent
locations of your web pages, where they’ll call most the viewers’ attention.
Continued on the next page…
Lead magnet example

Lead magnet displayed on top of every page

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Formula No 14 – Adding more sign up forms

More sign up forms gives your website’s viewers an extra push to subscribe to your updates or
newsletters. This helps to grow your website’s mailing list.
But there are certain best practices for placing sign up forms on your website. Placing sign up
forms everywhere on your website will hurt your conversions. The best locations to place sign up
forms are in the top of right sidebar and at the end of each blog post.
Tips for Creating an Effective Sign Up forms
• Clearly enumerate benefits (what’s in it for me?)

• Keep required information to a minimum

• Only ask for information you have a plan to use

• Avoid asking for sensitive information

• Reiterate your value proposition

• Explain in what format these benefits will come (e.g., newsletters, alerts, promotions, etc.)
For e.g.

Formula No 15 – Using exit pop-ups for collecting emails

Exit Pop-ups are the great way for catching users attention and calling them take action. Pop-ups
help to gain the attention of the visitors who are just scanning your website. They provide the
best opportunity to collect the contact information of such visitors and grow your mailing list.
Exit pop ups appear only when someone is clicking away from your landing page or website. Exit
popups may try to entice you with a last-minute promotion, ask you to sign up for an e-mail
newsletter in exchange for your contact information, or gather survey information about your reason
for leaving.
For e.g.

“Value and relevance are kings.”
Once you’ve grabbed the attention of your visitors, it’s the time to keep them engaged in your
website. In this stage, you are going to learn the superb formulas that will keep your visitors
glued to your website.
Visitor engagement is a key stage in CRO. Greater the visitor engagement greater the number of
So, don’t miss this stage. Understand all the formulas and implement them.

Formula No 16 – Identifying leaks and closing them

One of the biggest factors in measuring the performance of your website is the Exit Rate. As you
might know Exit Rate. Exit Rate represents the percentage of page visitors who leave a site from a
particular page.
Exit rate is helpful metric to determine the leaks on your website. A high exit rate can help you
to identify which page is not properly doing its job.
You can check the exit rate of your website on Google Analytics.
Once you have identified which pages are causing visitors to exit your website. Your job is to find
the problems and fix them.

Major Reasons of high exit rate:

• Your website is visually unappealing.

• Your website is difficult to use.

• Your website doesn’t meet user expectations.

• The people coming to your website aren’t the right people.

• There is not CTA or too many CTA’s.
Formula No 17 – Remove the Jargon
Read the following statement –

“Revenue-focused marketing automation and sales effectiveness solutions unleash collaboration
throughout the revenue cycle”
Did you understand it? What does it mean? Can you now explain what they do and how is it useful to
you? Not really, right?

Do not try to woo people with fancy, complicated business language – it just doesn’t work. Write
for people, it’s people who read your website. A CEO, CFO or manager they are people too.
Be clear with what you have to say. Make sure that it is conveyed in the easiest possible way to
visitors. Being clear is the most important skill a successful marketer has. Explain the main
benefits to visitors, not push them into confusion with jargons.
The best way to re-phrase all of the marketing speak on your website is to imagine you’re
explaining your product to your close friend. If there’s a sentence worded in a way that you
wouldn’t use in a conversation with a friend, re-word it.

Formula 18 – Improve Content Organization
1. Use Shorter Paragraphs

Make sure the content on your site is laid out in small paragraphs. Your paragraphs should consist
no more than 1-3 sentences. Spacing out your paragraphs into smaller chunks makes it easier on
readers’ eyes. Long chunks of text often overwhelm readers – and that’s an excellent way to make
them leave your site in 5 seconds.
Furthermore, spacing out your paragraphs is an excellent way to build up to something and make an
impact. Use 2-3 sentences of “build-up”, then say the message you want to convey in a single line,
spaced out, all by itself.
2. Use Relevant Internal Linking Structure

The good internal linking structure is a great way to decrease your exit rate and generate more
page views per visitor. Link to related blog posts using anchor text relevant to the blog post at
For e.g. – 6 facts that will help you to generate more traffic using search engine

You can also add “Related Posts” links in the middle and at the end of each post. However, make
sure that you do not overuse this tactic. Although it can serve to engage readers, it will annoy
them if you do it any more than twice per post.

For E.g. –
3. Use Clear Navigation
Its essential that visitors can easily and quickly find what they are looking for, otherwise they
might bounce. Header navigation menus are highly important navigation option and need to be very
engaging and help solve your visitors main need.
Realize, many visitors prefer navigation menus rather than internal search. Your other page links
should be compelling to click and useful and help visitors find related content or get your key
goal related pages.
Make sure that you use appropriate hierarchy if you use subpages and categories in your menu. Don’t
stuff your menus with too many different items – 7 topmost items is right around the max you should
go. Use short, descriptive title attributes.
Navigation Menu Best Practices:

• Use drop down menus to organize menus better and improve usability.

• Add in menu links to emphasize value proposition.

• If selling services, always add a ‘testimonials’ link to build a social proof.

• Make the menu look more prominent and more stylish – not just plain links.

• Prioritize and emphasize showing links relating to your key goals.

• Optimize it for mobile devices.

4. Optimize internal search

A good internal search is essential to help visitors quickly find content on your site. Having
plenty of relevant search results is key for reducing bounce rates. Prominent, highly useful
internal search box is needed on every page of your site.
Best practices to improve internal search box:

• Keep it in an obvious place – ideally in the top right.

• Offer predictive search results in the box while typing.

• Try increasing prominence of the search box if highly used on your site.

• Don’t put other text boxes near it like newsletter sign up – this can confuse.

• Depending on what you are selling, offer advanced search with detailed criteria.

Best practices for improving internal search results:

• Automatically fix or offer suggestions for incorrectly spelled search terms.

• Add a featured search result at the top and highlight key products / content.

• Make sure you have enough relevant search results for your top internal searches.

Formula No 19 – Ensure all the links are working

Don’t frustrate visitors or the search engines with broken links. Broken or dead links in your
website will waste your efforts in reaching your conversion goal. The more your links reaching your
visitors to the 404 error the more chances that you’re permanently losing your visitor. To avoid
Test your links.

Make sure your site works! Load your site in a browser from the Internet (not from your hard disk),
make sure all the images appear correctly and click on all the links. This may seem obvious, but if
it’s so obvious, then why do I constantly find sites whose images and
internal links don’t work right?
If you’re using a link checker that’s built into your web editor and your site is framed, then you
can’t depend on the link checker, because it can’t check for framing problems (e.g., pages load
into wrong frames, clicking a link results in frames within a frame, etc.).
Check it yourself. While manually checking your site for broken links are effective, there are
broken link checker tools online that serve the same purpose. Let’s face it. Broken links, missing
anchors as well as referenced objects lead to many issues.
Here are a few online link checker tools that you can use to check your site for broken links:
• WC3 Link Checker

• Link Checker

• Link Tiger


• Site Link Analyzer

The steps on how to check for broken links on all of the above mentioned sites are all pretty much
the same:
1. Go to the link check site.

2. Enter your site’s URL.

3. Click on the Check now or Go button to check for broken links.

Also, remove dead external links periodically. If you link to any external sites, some of those
links will almost certainly stop working at some point as the sites move or become extinct.
Don’t waste your readers’ time by forcing them to follow broken links. Check your links at least
once every few months. You can use software to automatically check your links to external sites to
see if any of them have gone dead.

Formula No 20 – Convey your message using a story

You must have heard telling a story related to your content or marketing strategy is one of the
best ways for attracting the audience. Stories help you to captivate your target audience by
directly speaking to their emotions.
Stories help to create a certain perception about you in the minds of your prospects. Their
perception of you determine whether they’ll read your content, share your post, or buy from you.
When you tell a true story, your message is perceived as authentic and people will grasp it quickly
because the human brain is wired to remember a memorable story.
In short create a story which will help you to emotionally connect with your prospects and convey
your message to them indirectly.
For e.g. Rich Scherefren of Strategic Profits does a wonderful job by using a relevant story

on his product’s sales page which conveys them the importance of JV partnerships.

This story connects instantly with the prospects and gives them a clear message what difference a
JV partnership can make to their profits and business.
Continued on the next page…

Example of the above mentioned storv

“You Don’t Have 10 ‘Be Smarter Than A
5th Grader T0 Understand The Power
Of Joint Venture Partnerships. . .
Ironically enough I discovered this when Iwas in the 5th grade.
You see… this kid I knew ,Jimmy Kuharski._. his dad vvas a candy distributor…
So…I make a deal to get candy bars for a quarter a piece and sell them for a dollar.

No cub scout jamborees… No little league fund raisers… Just me…
My own little summer business.

I made almost 5750 selling candy that summer. Not too shabby for a 10 year old.._

But this other kid,Mikey took my idea and made 剖most
S2400. And get this…

He sold zero candy bars.

Instead,he formed pa同nerships and got his 6 pa代ners to do the selling for him.

The candy bars were still just a dollar. But Mikey gave away nearly 40 cents profit on each bar.

Sounds like a lot to lose. I know. But in the end… he socked away almost 4 times more profit than
I did…

And did almost no work to get it!

That summer I grew up a little. That’s the summer I learned the value of JV partnerships.
。P制 veCircle 42
“More social proof = more trust.”
One of the most powerful weapons of visitor influence is ‘social proof’. It’s a psychology theory
commonly used with great success in marketing and it works well on the internet too.
It means the more popular and well-liked your website looks, the greater the chance that others
will use it, have a positive experience and convert. Many marketers don’t realize the influence
social proof has in conversion and do a poor job with it.
There are many ways to increase social proof on your website to increase conversion rates.
Following are the most influential formulas to increase social proof on your website.
Formula No 21 – Testimonials

Testimonials can be an extremely useful sales tool for your website (and your other

marketing materials too!). However, they can be just as harmful if you’re not careful.

Your testimonials need to be legitimate and sincere, and there are a number of ways to ensure this.
Firstly, who are they? For your testimonials to look legitimate you should at least include their
full name (not just their initials), as well as their location. A suburb and state are usually
If they are representing a business, then include their business name, and you should also provide
a way for them to be contacted so that their testimonial can be backed up. So for example, ask them
if they mind if you include their website address.

If you’re struggling to find enough people to provide testimonials, this can also be a good way to
turn your request into an opportunity for them – you are advertising their business and creating a
good inbound link for their website (which is good for their Google rankings!).
But always remember to ask for permission before publishing their testimonial. Including a photo is
also a great way to improve the credibility of the testimonial (and definitely don’t fake this with
a generic stock photo!).
Another tip is to choose testimonials that have a specific message in them. For example, a
testimonial like “I chose your restaurant for my mom’s birthday, and we couldn’t be happier with
the service, the food and the ambiance.
Your lamb shanks and risotto were to die for!” is far more effective than “You have great service
and awesome food”.
Now where on your website is the best place to put all these great testimonials? The homepage is a
good place to start.
The more details you indicate to the testimonial, the more credible it appears to your website
visitors. Let’s face it. There are cheap-looking testimonials that only says “Great product!” with
just the initials underneath.
The more statements there are in the testimonial, the more visitors will believe that you can
deliver results.
Whenever possible, it would also be advisable to add the client’s full name, location, client’s

company, URL if applicable, as well as his photo. This, of course, should be done with the

permission of the client.
Best practices to test and optimize your testimonials :

• Keep testimonials short and to point (include benefit).

• Show testimonials on 3-5 key entry pages with a good title.

• Make them more credible/eye catching by showing photo or company logo.

• Consider getting expert reviews from famous people or industry experts.

• Add a ‘testimonials/happy clients’ navigation menu link.

• Consider using a video testimonial for highest credibility and influence.
Formula No 22 – Leveraging Usage Numbers

Showing numbers that imply many people are using and product or service is a great way to build
social proof. Usage numbers work well to reinforce and build better unique value proposition.
Best practices for taking advantage of usage numbers:

• Find compelling usage numbers (e.g. no of customers, downloads, total savings and so on).
• Display your number of Twitter followers, Facebook likes or Newsletter subscribers on your key
entry pages.
• While doing this ensure that usage numbers are high enough – over 1,000.

Formula No 23 – Leveraging Reviews and Ratings

Showing good reviews and ratings of your offerings are essential for building social proof.

Best practices for taking advantage of reviews and ratings:

• Focus on getting more reviews. Use incentives for persuading your customers for writing a
review for you.
• Clearly show star ratings on category and product pages.

• Offer the ability to sort reviews (by stars and recent ones) and allow review comments.

• Show your highest reviewed/rated products on key pages.

• Use third party ratings your product or service received on another authority website.

• If you product or service is showcased on another authority website mention it.

Formula No 24 – Add your personal image

Consider adding a professional picture of yourself on your website. If you write articles, include
a photo of yourself as well in the bio section on every article you write.
Studies have shown that there is an increased level of confidence from potential clients when they
have seen that there is a real person behind the business.
Other parts of the website where you can add a professional photo of yourself, the business owner:
• Home Page – this will increase your chances to gain your visitors trust immediately.

Once they see a face behind the business, they will more or less feel that your business is
• About Us Page – this will add credibility to your site as your visitors read about your
personal / professional background, area of expertise in the business
• Blog – if you have added a link to your blog on your website, it is also best to add your own
picture. This drives more traffic to your blog, as your visitors will have the impression that your
blog posts are relevant and worth reading.

Formula No 25 – Using Facebook page as a Platform for your brand Your website’s Facebook page
should be the focal point for your brand. This is your chance to show the world what you’re all
about. Many times, prospects will come to your Facebook page well before they visit your website,
so it’s important to make a good impression.
Be sure to include content that will further your brand strategy. This includes:

• Regularly posting helpful links and notifications

• Choosing a profile image that accurately reflects your brand and is easily recognizable

• Posting photos that represent your personality (remember, people buy from people)

• Encouraging interaction and sharing

• Responding to feedback in a timely and professional way

These best practices will help attract leads to your Facebook page, where you’ll be able to

build your brand and the trust of your prospects.

The About field. If you want more traffic to your website from Facebook, don’t bury your address on
your Info tab where visitors can’t find it. The first place to showcase your website address is in
the About field of the Info tab. The About field appears in the left sidebar of your Facebook Page,
and it is this sidebar that gets the most visibility.
The Facebook “Like” Box. One of the easiest ways to extend the reach of your website is to add a
Facebook “Like” Box. The “Like” box widget can be customized and added to your site’s sidebar. The
“Like” box allows you to acquire new fans for your Facebook page without them having to leave your
website. It also helps to build your social proof by showing your fan count.
Respond to fans. Providing quality content is just one aspect of building a good Facebook fan page.
Another critical aspect is engagement. By actively responding to your fans’ comments, questions,
suggestions, ideas, etc., you show that you are someone who cares,
listens and takes action to engage your community.
Formula No 26 – Leveraging the power of Twitter

A Tweet is a powerful tool. Every week billions of Tweets flow through Twitter about every
imaginable subject. A wide variety of people, organizations, businesses — big and small, local and
international — all use Twitter to make their presence known.
Here are some tips on how to maximize the use of Twitter for your website’s conversion:

Follow reporters and news outlets that cover your topics, and retweet their relevant comments and
insights. Not only will you provide interesting content to
your followers; some of those reporters will follow you back.
Create a regular series of Tweets that are

informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion
boutique, tweet ways to match current trends with vintage items.
A descriptive Tweet with a photo will not only get clicks, it will inspire retweets. Think of

the words in the Tweet as a setup and the photo as the punch line.

Follow people from outside your industry to get ideas about interesting content. Be sure to give
writers credit when repeating their content in a Tweet.
Check out who your followers are following. They are likely interested in similar topics, and are a
natural extension to your existing network. This can be a very time consuming process so do it in
small chunks or use Twitter’s built in “Who to follow” tool.
Use Twitter search. Find keywords or phrases that relate to the audience you are trying to reach
using Twitter search. Save your search query so that you can browse through the Twitter stream and
follow people who are “tweeting” about your topic.
Manage, schedule and track your tweets. There are numerous free and paid tools that can help you
manage your Twitter account, including CoTweet, Hootsuite and Tweetdeck (to name just a few).
Remember that Twitter is a “social” tool and is best used to build and nurture relationships. Don’t
treat it as a broadcast channel. In other words, don’t automate your account and try and be present
daily — even if it’s only for a short time.


“Less anxiety = more conversions.”

Most of your prospects will feel anxiety when they are going to make a purchase. Feeling anxious is
common phenomenon your prospects will face as most of them might not know you personally.
There are usually 4 main sources of anxiety :

1. Quality

2. Reliability

3. Security

4. Price

You can address each of the above-mentioned anxiety sources specifically using following formulas.
Formula No 27 – Address Hesitations and Objections

Whenever people read your offer, they’ll have some conscious and sub-conscious objections to what
you’re saying and hesitations about taking the offer. The solution to preventing these objections
is by addressing all the possible issues in your sales copy.
Step one – Create a list of all the possible hesitations and objections your potential customers
might have.
Step two – Add information to your sales copy to eliminate or alleviate those concerns.
The list can contain things like:

• You don’t understand my problem (explain the problems your solves).

• Why should I believe in you? (show off your credentials, experience, awards etc.).

• It’s not worth the money, there are cheaper alternatives out there (explain your price,
compare with the competition, prove the value your product offers).
• What if it doesn’t work for me? (have testimonials of all kinds of users that have

benefitted from your product).

• What if my credit card information is stolen (put third party seals).

Formula No 28 – Establishing Trust

Trust. It’s a simple word, representing a fragile bond you build with your customers.

It is very important to secure trust logos for your website to help gain confidence from your
potential customers. They may have liked you on your Facebook page, but do they really know you?
As the success or failure of your online business depends largely on trust, it’s critical to
determine how shoppers perceive the trustworthiness of your website, your brand, the quality of
information you provide and the products and services you offer.
Failure to address any gaps in trust will surely lead to unsatisfied customers, lower site
conversions, and lost sales. Displaying logos that are “familiar” to your site visitors’ help
instill credibility and confidence. Are you a member of a better business bureau, or your local
chamber of commerce?
While overall consumer trust in conducting business online has been gradually eroding over the past
several years, trust can be regained. But it will take the proper investment of time and resources
to improve specific areas of customer trust that will directly impact your online business – in the
form of higher site conversions as well as lasting customer
Here are some of the issues customers often want answers for before they decide to trust and
transact with any online business?
• Is this site legitimate?

• Will my personal information be safe when I give it to them?

• Will they share my information with other sites?

• If I purchase from them, will my credit card information be safe?

• What’s my guarantee that I will receive my item after I make an online purchase from their
While it is helpful to address the above-mentioned in text form, people would expect to see visual
proof from a 3rd party entity or institution that will give them the guarantee that your site can
be trusted.
Here are few tips to improve the trustworthiness of your website.

• Make it easy to verify the accuracy of the information on your site.

• Show that there are real people or a real organization behind your site.

• Show that honest and trustworthy people stand behind your site.

• Make it easy to contact you.

• Design your site in a professional way.

• Make your site easy to use and more useful for the visitors.

• Avoid publishing annoying and disruptive ads.

Formula No 29 – Reducing Risks

Whenever there’s a transaction, there’s a risk involved. Usually, the vendor has the buyer carry
most of the risk. If the risk seems too big to the visitor, he is not going to buy.
There are two foolproof ways to mitigate the risk and improve confidence in the mind of

your visitors. These ways are as follows…

Offer Guarantees

Guarantee is a great way to eliminate the perceived risks your prospects might have. It also a
great way to convey your prospects that you are confident about the quality of your product and
benefits it will provide them.
Guarantee convinces people that they are not about to make any mistake by giving their details and
People need to know that you are going to deliver in your promise so they don’t waste their

time for trusting you.

But, while providing guarantee make sure that your guarantee is simple and it’s something

that you can satisfy.

Here are some examples of guarantees :

• Lifetime guarantee

• Lowest price guarantee

• 100% satisfaction guarantee

• 30 days money back guarantee

In order to make your guarantees stand out use the seals or images with your guarantee

on it.

Use external security seals

While making an online purchase the two most common questions that raise into your

prospects mind are…

1. Whether my credit card, information will be safe?

2. Which secure payment methods are accepted? (Credit card, PayPal)

To address the first question display third party security seals on your website. Security seals
help to increase credibility, authenticity and reduce skepticism.
To address the second question use trusted card logos such as Visa and MasterCard enhance shopper
confidence at the point of purchase.
By adding credit card logos into the body of your website, you can tell your shoppers exactly which
cards you accept whilst they are browsing your store. This will boost shopper confidence and
encourage them to make a purchase.
The placement of these security seals is also important. Place these security seals near the CTA

Formula No 30 – Compare with the competition before your visitors Nowadays with so many products
and services available, you can expect a decent number of competitors. Research has shown that
people do their homework before purchasing a product and compare among providers. It will rarely
happen that someone will buy your product without comparing it with your competition first.
But, most of the times people are too lazy to do the detailed comparison. They just compare the
things without giving it a lot of thoughts – they just look at the price and main features.
You can use this to your advantage by doing your own comparison. You can point out the

things you feel are your biggest advantages over the alternatives. If your product is more

costly or is lacking few features, then this is your chance to explain why.
This depends on your product. If it’s a pure spec-based product like say, a smartphone, you can
compare the specs (battery life, disk space, RAM etc.) in a traditional table.
If your product is more complex, use a more descriptive comparison.

If some of the specs are lower than the competition’s, point out that maybe your support is way
better or you provide personal consulting or it’s more greener or whatever. Also, admitting your
shortcomings is a good thing – it makes the rest of your case more believable.
The traditional way is using tables, but probably you can come up with better, more creative ways.

“Ask for the right action at the right time.”

The previous stages we’ve taken all the major steps to make your visitors ready to buy from you or
take your desired action. Now it’s the time to ask them to take the action you want them.
Formula No 31 – Remove Distraction

This is big. You want people to focus on a single action and not be distracted from it. Are there
items on the page that could divert the visitor away from the goal?
The more visual inputs and action options your visitors has to process, the less likely they are to
make a conversion decision. Minimizing distractions like unnecessary product options, links, and
extraneous information will increase the conversion rate.
On your landing pages and product pages, remove or minimize everything that is not relevant to
users taking action.
1. Remove or shrink the menu.

2. Get rid of sidebars and big headers.

3. Eliminate elements that are not helping people take that one most important action.

4. No blinking elements, no automatic sliders

5. Take off irrelevant (stock) images.

Ask yourself is there anything else that you could take the off page, something that is NOT

contributing to the conversion?
Formula No 32 – Using Power of Scarcity and Urgency

One of the best-underused tactics to boost your conversions is to add scarcity and urgency into
what you’re offering on your website. If you use this tactic, your visitors won’t want to miss out
on what you are offering, and makes it seem more valuable to them.
There are 2 kinds of scarcity you can create:

• Quantity-related scarcity (2 seats left at this price)

• Time-related scarcity (last day to buy)

If the supply of your product is endless, you can give out time-sensitive bonuses, a free gift to
first X amount of buyers or a discount if they complete the purchase within a certain time frame.
Good practices for creating Quantity related scarcity:

• Mention clearly how many are left – and use cross through to show original quantity.

• Use pop-ups in corner to show how many items are left and how many visitors are currently
looking (like on
• Call out low stock numbers on product pages (like

Good practices for creating Time related scarcity:

• Clearly state how much time is left by using a countdown timer.

• Under 7 days works well to increase urgency.
Formula No 33 – Using loss average to your advantage

Research has shown that people are more worried about the loss than gaining profits. People work
hard to avoid losing something than they do to gain something. Make it clear to your customers that
they do not want to miss the excellent opportunity you’re offering.
Use following like sentences on your website to use loss average for your benefit.

– “Do you really want to miss out this opportunity?”

– “This offer will only last until… Get it while you can!”

– “Before you go, this is a one-time offer…”

– “Flash deal, it will be gone before you know it…”

Sites like Groupon and LivingSocial have said that 20% to 30% of the coupons purchased are never
used. It means people are snatching daily deals and offers because they’re so afraid to miss out
the opportunity. In the end, the coupons expire before they can be used most likely. Because
customers purchased goods and services otherwise they would have avoided.
Continued on the next page…
Formula No 34 – Make buying extremely simple

Your goal has to be to make doing business with you as easy as possible. Your users should not try
to figure out how to buy from you or where to click. It has to be intuitive and self-evident. As
few clicks as possible.
Could your grandma be able to buy from your site within a minute or two?

• Tell your users what they should do next. In every page, always guide the user towards the action
you want them to take. Make the primary next step look more important than other links.
• Do not give users too many options. The Paradox of Choice (a great book, btw) states that the
more choice you will give your users, the easier it is to choose nothing. Choice paralyzes. If you
have a lot of products, build better filters, so your prospects could identify the right one for
them without spending too much time.
• Ask to fill as few fields as possible. The more fields you have in your order or sign up form,
the fewer people will fill it. Add the option to sign up via their Facebook or Google account.
Don’t ask for anything that you don’t absolutely need to know in order to fulfill the order.
• Do not force users to sign up in order to buy. Do you know the story of the 300 million dollar
button? I suggest you read it. The main point: do NOT force people to sign up as a user in order to
buy from you. Let them check out as a guest. It will make a world of difference.
• Offer free shipping. Free shipping was the most popular motivation for 82% of UK and

80% of US consumers in a study conducted by eConsultancy and gives retailers that offer

this option a clear advantage over competitors.
Formula No 35 – Final Step – Optimizing your Call to Action CTA

A CTA is a set of words that visitors click on take action on a website, and usually in the form of
a button or link. CTA buttons often have the biggest influence on conversions. Ultimately your CTAs
should be actionable, highly compelling to click and relate to key goals and use cases on your
The first step is to ensure that you use CTAs on key pages that relate to solving your main use
cases and your key website goals. Also the test choice of pages you send your CTA too.
Limit your main CTA buttons to two per page – one really important one, and one alternative one.
Next test the page location of your CTAs – ideally above the fold on key pages and repeated towards
the end.
Great ideas for improving your CTA’s

• Improving wording to better influence – use action words, never use ‘submit’ or


• Test using supporting wording below CTA to refine/explain your offer.

• Test the style and color of them – make them stand out in an effective way.

• Text size – make sure they are large enough to be seen and stand out.

• Try to place the trust and security symbols near your CTA.