The Ultimate Traffic Guide
The Ultimate Traffic Report
Traffic is the lifeblood of your online business, you could have the most amazing, life-changing
product or service on the internet but if no-one sees it or gets to hear about it then it’s
No Traffic = No Sales = No Cash. End of story.
As you probably know there are two methods of traffic generation. Paid and free. There are pros and
cons of both, paid traffic can be virtually instant but will cost you. And if you don’t know what
you are doing you can lose your shirt very quickly (speaking from personal experience). Free
traffic does take some time and some work but doesn’t have to cost you a penny. Set up correctly
you can have multiple traffic streams coming from multiple sources for no cost at all, but you have
to do it right. Which is where my ‘traffic magnetizer system’ comes in.
My traffic magnetizer system is broken down into three steps.
1) Find out where the traffic you want is already going.
2) Create amazing content that your potential prospects will love and get value from.
3) Give them exactly what they want.
One of the biggest myths about generating traffic is it doesn’t take any work, this couldn’t be
further from the truth. If you want to see healthy traffic numbers hitting your site then you have
to put the effort in.
When I say “work” I mean “create amazing content”. This needn’t be as boring and laborious as you
think, I actually enjoy researching new topics in my industry and then sharing with other
But your content has to be top quality and how good your content is will determine whether your
prospects will want to visit your site. If your content sucks they won’t bother. Period!
When it comes to creating content you can either 1) create it yourself 2) outsource it or 3) use
PLR (Private Label Rights) material.
Creating the content yourself is, in my opinion, the best option because it will be unique to you
with your own personality injected into it. This is something that you will not get with
outsourcing or using PLR. And of course it can be free. If the content is already in your head and
you can just roll it out then great but most of us
have to do a little research first.
Search for your keywords in google and check out the sites in the organic listings. Also type in
‘your keyword’ + blog and check out the results, blogs are better known for their content being
fresh and up to date. Go to Youtube and type your keywords in the search bar and check out what
videos are showing in the results. Just these three strategies will give you an abundance of
content, but when researching you must never directly copy anyone else’s content, reading for
research purposes is fine but never copy.
You can also find out what information products are being sold in your marketplace from places like
clickbank.com or JVzoo.com. This will also give you an idea of what is being talked about in your
niche right now and should give you plenty of ideas. I would buy some of the products and consume
as much content as I can then create my own using my new found knowledge.
Outsourcing is a great way to get your content created quickly but this will obviously cost you
money, it doesn’t have to be overly expensive but it will cost you something. I have seen content
creators advertising their services for as little as 1.5 cents a word. That’s a 500 word article
Good places to go to find outsourcers are elance.com, freelancer.com and the warrior forum has a
services section where content creators advertise their services. Make a post on the warrior forum
or any other forum you may be a member of and ask other marketers if they know any good writers.
Using content creators that other marketers have used before and been happy with is a great way to
ensure the content will be good quality. You can also join some face-book groups in your niche and
ask around for referrals.
If you find an outsourcer who didn’t come from a recommendation then always do your due diligence
on them. Check the feedback on their profiles. Ask to see sample work and make sure that the
content they create for you is 100% original and hasn’t been used elsewhere. You have to state this
from the start to your outsourcer so there isn’t any confusion.
Now you have some mind-blowing, fresh content you have to start using it to attract visitors to
your site. Here are some great starting places-
Forums are the perfect place to start when finding where your prospects are congregating. A forum
is basically an online community who share a common
interest. The quickest way to find forums in your marketplace is to do a google search for the
‘your keyword’ + discussion
‘your keyword’ + forum
‘your keyword’ + thread
‘your keyword’ + vbulletin
‘your keyword’ + phpbb
‘your keyword’ + invision
‘your keyword’ + board
‘your keyword’ + view topic
This will give you an absolute plethora of forums in your marketplace to join but make sure the
ones you do join are still active. Make sure there have been posts made in the last few days,
joining forums that haven’t had any activity since 2006 is a
waste of your time.
You can also go to a forum search engine, type your keywords into their search bar and go through
all the results. Two reliable forum search engines are-
Your must read the forum rules before you start to post anything, breaking the rules even by
accident is a sure-fire way to get yourself banned.
Introduce your-self to the rest of the members. There usually is a designated ‘new members’ section
where you can tell everyone about yourself and what you do, subtle promotion of your website may be
allowed but check the guidelines first.
Try and use your real name as your forum username, this allows your prospects to get to know the
real you and not just someone hiding behind a computer screen. If you can’t use your real name or
simply do not want to then use a name that is memorable not just ‘barry2340z’ or something equally
You can usually leave a link to your website in your signature file, this will show up at the
bottom of every post you create and in your profile page. You want to make your signature entry
like a headline of a sales page so it attracts attention with a call
to action. If you are in an internet marketing forum and in your signature is ‘Discover how I built
a list of 30,924 subscribers in 30 days using other people’s traffic’ which
is hyperlinked to your website, then ‘click here’ underneath, that is going to get member’s
attention and get the clicks you are after.
Start to read all the threads, answer questions, provide helpful resources and post helpful
content. Participate and become a valued member of the forum and traffic will come to your website
as a natural consequence. Only respond to posts that you are confident you know the correct answer
to, the quickest way to destroy your
credibility is to give wrong information. If you don’t know the answer, don’t get involved.
What you do NOT want to do is blatantly self-promote. No-body responds to that and you could be
banned from the forum.
Google+ groups drive traffic to your site pretty much the same way as forums just on a different
platform but they work in the same way. There are groups for every niche under the sun and they are
full of targeted prospects. Your approach should be the same as with a forum, you will drive
traffic back to your site by actively involving yourself in the group. Asking and answering good
questions, providing great content and resources. If you just go into a group and start spamming
everyone then you will be ignored or even worse banned. Offering good information and building a
credible reputation is key.
You need to take some time to fill out your profile details and replace multi coloured header that
you are supplied with. Also upload a picture of yourself do not leave the blue face-less picture as
it makes you look like a spammer. Take the time to fill out your ‘story’ on your profile page.
Taking care of these little details makes you look more professional and shows people that you have
made some effort on your profile.
Adswapping is a fantastic way to drive traffic when done properly. In a nutshell you contact
another marketer in the same niche as you who has an email list of similar size and you agree to
email your list a promotion for them if they will email a promotion to their list for you. It is a
mutually beneficial way to leverage someone else’s hard work to drive traffic and build your
One thing that is very important is the offer that you mail. You can mail an immediate paid offer
but testing has shown that this decreases the responsiveness of the swap so you should mail each
other’s lists a squeeze page with a downloadable free gift this way you are more likely to get the
click and the sign up. Make sure you personalize the landing page to the JV partner who has mailed
for you, have a headline like ‘Free gift only available to subscribers of john smith’ this also
will increase response.
To find potential adswap partners you should be looking in forums or social media groups in your
niche and simply ask members if they are interested in doing an adswap
You can also go to clickbank.com or JVzoo.com to see other product creators in your niche, if they
are selling products it is pretty much guaranteed they have an email list.
Adswaps work so well because when a list owner emails your promotion to his/her list they are
basically recommending you and if they have a good relationship with their list the trust they have
built up will transfer to you. Even though you have done nothing to earn it.
If you are just getting started and have a very small size list, some other marketers may have a
problem mailing theirs if it is significantly bigger. Hardly seems fair them mailing their 20k list
while you only have 100 subscribers but you can cut a deal where they only mail a portion of their
list so it equates to the same amount that you are mailing.
One trick you can use if the potential partner has a much bigger list than you is to have an
affiliate offer in place. Offer to pay them a commission on every one of their subscribers who
eventually buys from you. This creates another incentive as well as you emailing their promotion to
One very important thing to remember is always carry out the mailings yourself, never allow someone
else to mail your list directly. This is an invasion of privacy and will probably be flagged up as
spam. It could be the quickest way to destroy the email list that you have put blood, sweat and
tears into building.
JV Giveaway Events
The idea behind a JV giveaway event is where the host of the event invites partners who are list
owners in a similar niche who all contribute a free gift.
The gift can be any kind of digital product, a free report, an e-book, video or audio products,
software products, membership passes etc. The host of the event then adds all the gifts into one
member’s area, this is where the visitors will go to download the gifts of their choice but in
return will have to opt-in into a mailing list.
Obviously you do need to have a mailing list and a product to give away but all the content
creation strategies you have learnt in this report will make it easy to create something of value.
The event is obviously heavily promoted by every marketer involved and will result in an explosive
traffic surge while the launch is running and also get you a boatload of new subscribers.
If you do search for ‘your niche’ + giveaway events then you should find some or –
www.newjvgiveaways.com is a great place to go.
Find a high traffic blog in your marketplace and leave a comment at the bottom of a popular post
with a link back to your website.
Do a google search for your keywords and ‘your keyword’ + blog and go through the listings for the
first five pages of the google results. This will give you the most popular sites/blogs to get your
The key to successfully getting traffic using this method is the content of the comment you leave.
Everyone leaves comments such as ‘great post bob’ or ‘thanks for the good information here’s a link
to my site’ comments like this will not get readers clicking through to your website. You need to
leave intelligent and informative comments, like a mini blog post, adding value to the original
post. Think of it as an extension of the post that you are commenting on. Hit the topic from a
different angle, offer a fresh point of view, even go so far as to not entirely agree with
everything the author of the post said as long as you are constructive with your comments and do
not start an argument by telling them they don’t know what they are talking about. This leads us
into our next traffic generation method
On the same high traffic blogs that you are leaving comments on you can also ask to have one of
your posts featured on their blog/website with a link incorporated back to your site. The trick to
this strategy is getting the site owner to agree to your post
going on their site. Remember this site could be their only source of income, their livelihood so
they won’t let just anybody write posts for them you have to 1) get noticed by them and 2) prove
you are going to add a tremendous amount of value.
Once you have found a potential blog or site you want to guest post for you find the contact
details for the site owner and join their email list, download any newsletters or audio/video
courses they may have and consume their content. Leave comments on their posts as discussed in the
previous section, follow them on twitter, find them
on facebook, make sure you have had some sort of interaction with them and they are aware you are
alive. I have seen some blog owners who personally respond to a lot of their blog comments so
leaving intelligent, relevant comments will get you noticed.
Then contact the site owner via email and use a catchy subject line. They must receive hundreds of
guest post requests and the majority probably won’t even get opened especially if the subject line
is ‘guest post’. Try using something like ‘Hey (site owner first name) would love your thoughts on
my xyz post’ or something that will get their attention so they at least open your email.
Make sure you personalize the email. Do not just send out a standard template these are spotted a
mile away from professional site owners and will most likely be ignored. Briefly mention their
content you have consumed or blog posts that you
have commented on, what you liked and how it benefited you, really tailor your email to that
particular site owner.
Try and keep the email short and succinct, no-one wants to trawl through pages and pages of your
guest post request they will get bored and close your email.
Show how you will add value. Don’t overdo a subject that has already been done to death as they
will probably not want another article on the same topic, having said that if you were to offer a
fresh point of view or a slight twist then that could work in your favour, just make sure you show
how it will be different.
Attach a copy of your post you would like them to feature and make it your best work. Don’t try and
keep all your best content for your own site.
Tumblr is very underused as a traffic source but make no mistake about it done correctly the
micro-blogging platform will send a flood of visitors.
Go to Tumblr.com and sign up for a free account. They walk you through the process and you will be
set up in less than 30 seconds. Then start uploading content to your blog and customize it. Change
the theme, upload a header just so it looks individual to you. But don’t spend too long making your
blog look pretty, we are more
interested in posting links to our site on other people’s posts and watching them go viral.
Tumblr posts have a heart icon in the bottom right hand corner which is basically a
‘like’, next to that you have a re-share button which will re-share someone else’s post to your
dashboard. The trick with Tumblr is to find a post, picture or any other upload that has a lot of
likes and re-shares. Start to follow all the people that have liked and
re-shared that post and they will start to follow you back. These people are highly interactive and
more likely to re-share and ‘like’ your content which obviously is linked back to your website.
Then you want to re-share the popular post to your dashboard but you have the ability to edit the
post before you do, this is where you will link back to your website on the post that is already
being shared all over Tumblr. I have seen posts with 20,000+ likes and re-shares, that is a hell of
a lot of eyeballs
seeing your link.
Without a doubt the most powerful of the social media sites. You can have thousands of twitter
followers and facebook friends but none will perform as well as linkedin connections. Linkedin is a
social media site for professionals, not a place to update how drunk you got on Friday night or
photos of your dinner. This is a place to make solid business connections and strong JV partners
but most importantly a great place to get traffic
The key to traffic generation with linkedin is to first to set up a professional looking profile.
You can do a google search for ‘site:linkedin.com “your keywords”’ and this will bring up all the
profiles of your linkedin competitors. These are definitely profiles that you want to model your
profile on, if they are ranking on the first page of google they are doing something right.
Then start to build your connections, the bigger your connections list the more traffic you will
see. Import your email contacts and join some groups in your niche. You cannot send a connection
request to just anybody on linkedin, you have to know them personally or had a past business
interaction with them. A way around this is to join various groups in your niche, linkedin does
allow you to send a connection request to
someone who is in the same group as you.
Start posting your content to the groups you have joined. You can submit posts to multiple groups
at once all linking back to your site. You can also direct message your connections (up to 50 at
once) with your content, if you provide great information and add a lot of value your traffic will
There is a common misconception among internet marketers that article marketing is dead and no
longer worth your time trying to drive traffic to your site using this method. Any marketer who
thinks this is just not doing it correctly or can’t be bothered to write good, structured articles.
I actually like other marketers who think like this because it means they aren’t doing it and they
are telling everyone else not to do it which eliminates some of my competition. The fact is article
marketing flat out works when used correctly, one of the old favourites for sure in traffic
Here are a few reasons why you should use article marketing in your traffic generation efforts-
1) Article marketing is 100% free. The only thing you have to put in is your time
2) Generates traffic for years to come which you couldn’t stop even if you wanted to
3) When you write good quality articles about a topic you are knowledgeable in you will be viewed
as a person of authority.
4) Having read your top quality articles other marketers in your niche could approach you for a
JV as you are seen as an expert in your marketplace.
5) Your content gets picked up by other site owners and put onto their site which gives your
article, and website link, the chance to go super viral.
The list goes on. But articles have to be structured correctly to have the right impact on your
prospects so I am going to share some of my tips for writing great articles.
Do not write your articles for the search engines, write them for your readers. Do not overstuff
them with keywords so they do not make any sense, you want to keep your
keyword density to about 1.5% (1.5 keywords for every 100 words) You need to provide good
information and add a lot of value, readers will be more likely to finish your article and end up
at your resource box which is where your website link will be. Keywords are very important but
don’t go overboard and target long tail keywords (3 words or more) to increase your chances of
ranking for those terms. Articles should
be about 500 words, any shorter and the directories won’t accept them and much longer you could
potentially put readers off before they start if they your article has
2000 words. People have short attention spans and you would have to be very clever to keep their
interest for that long. A 500 word article would have your main keyword placed around 4-5 times,
once in every element of your article.
Write your article as if you are speaking directly to your reader, this will bring the relationship
you have with your reader much closer and if they connect with you on a personal level they are
more likely to want to know more about you. Use phrases like
‘guess what I thought of that’ and ‘did you know….?’
Check your spelling and grammar, there is nothing worse than destroying your credibility with a few
spelling mistakes. It makes you look unprofessional and with some article directories there is no
taking them down once they are published.
It is important to know the elements that need to be present in your article before you begin to
write it. These are –
Headline Introduction Body Summary Resource box
Your headline is probably the most important element, the quality of your headline will determine
whether or not your reader will click through and read the rest of your article. It needs to grab
your reader’s attention and be relevant to their search.
Use power words such as ‘secrets’, ‘tips’, ‘exposed’, tricks’. Words that will generate some
curiosity. Also use numbers in your headline but keep them under 10, any more than that and your
reader could see it as a chore to read.
If they see ’50 ways to…..’ it can be off putting. Use headlines such as ‘Top 3 secret ways to…….’
Or ‘Discover 10 tricks to…..’.
Asking a question as a headline also works well. If I was writing an article on article marketing
and I had ‘Why is article marketing so important in driving traffic?’ that could be the exact
question my prospect was looking to answer.
‘How to’ headlines are good attention grabbers as they give the reader the impression that they are
going to learn something from your article. ‘How to build a list of
30,000 subscribers in 10 days or less’ tells people exactly what they are going to get from reading
Buy niche specific magazines and check out what headlines are being used. Go to amazon.com and
check out what titles are being used in books in your marketplace also the table of contents should
give you some good ideas.
Make sure your introduction conveys to your reader exactly what they are going to get from your
article and must match exactly what your headline advertises. Make them curious so they want to
continue reading, use a statement like ‘this will all make sense once you have read this article’.
Your introduction will determine whether or not your reader will continue to read the rest of your
article or just click away. You need to reinforce that they have made the right decision in
clicking on your title and checking your article out.
A good way to start your introduction is too state a fact that will interest them. Use statements
such is ‘It is shocking that……..’, ‘can you believe……?’ or ‘I was
amazed when I discovered…….?’ Etc.
The biggest mistake most marketers make in their content body is they do not deliver on the promise
of their title. If you tell people that you have 10 secret strategies for SEO domination then you
have to deliver on your promise.
When starting to write your article you need to think of every point you want to make, this will be
the ‘meat’ of your content. Mention each point one by one using sub headings and try and tell a
story or give an example in relation to what you have just discussed. People like to read stories,
it captivates their attention and you easily emphasize your point.
As I mentioned use sub headings for each point, bullet points are also good as they break the
article up and use short sentences and paragraphs with plenty of white space.
Lotsandlotsandlotsandlotsandlots of words all crammed together makes your article very difficult to
The summary is where you want to re-emphasise all the benefits of your article and point your
reader towards your resource box. You can say ‘this summarises the article, you can get more hints
and tips on xyz if you visit my website’ this will then have the reader looking for the website you
mentioned in your resource box
This is the most important part of your article so it is worth checking and double checking. The
resource box is the only place you can freely advertise your website and if you have done your job
properly with your article all your reader will need is a strong call to action and incentive to
click your link and visit your site. If I had
written an article on SEO and captivated the reader’s attention until the end then in
my resource box I would write ‘Daniel Craig shares more SEO secrets at his blog
www.danielcraigblog.com. Visit his blog and sign up for a free audio series where he shares some of
his most closely guarded secrets’. This technique creates a ‘hard to resist’ resource box and works
very well with the incentive of a free download.
Now you have you articles created you have to get them submitted to article directories. These
directories vary in popularity but the some good ones to use are
www.ezinearticles.com www.goarticles.com www.articlecity.com www.article-dashboard.com
There are hundreds more out there and if you do a search in google for ‘article directories’ you
will get a lot more showing up and these are popular if they are ranking well in google. You can
also check out this site-
This site is great because it lists the top 50 article directories by traffic and pagerank.
Podcasting with Itunes
You should think of Itunes as a search engine in itself. Just like google or yahoo, people flock to
Itunes every day looking for information. Your job is to correctly set up your podcast, make it
look professional and get in front of your prospects to drive them to your website via your podcast
page where you can put your link.
Downloading podcasts is so popular with content consumers because of the convenience. If they find
your podcast but don’t have time to listen to every episode they can download it to their Ipod and
listen anywhere they like. It also appeals to
your more auditory audience (people who retain more information by listening).
There are lots of podcast directories you can submit to but I will be focussing on
Itunes in this report.
Your first step should be to create and upload 5 episodes or ‘shows’ as they are known in Itunes.
These can either be just you talking or an interview you have done with an expert in your niche.
Get some professional looking graphics done so your podcast stands out. Itunes loves this and so
will your prospects when they arrive at your page. It makes you look like
a person of authority, a real business and someone to be trusted.
Don’t charge for your podcasts, there is an abundance of free content on Itunes and if someone sees
your podcast which is priced at $5 next to somebody else’s who’s is
free they will more than likely choose the free one (unless you are a mega celebrity in your
niche). Which may happen in time but for now, give it away.
Write a good, detailed description about your podcast with carefully placed keywords. Let people
know exactly what they are going to learn when they listen, and hopefully subscribe, to your
podcast. Turning listeners into subscribers is key on
Itunes. The bigger following of subscribers you have the more traffic you are going to drive.
Some people will just naturally subscribe if they get value from your content and you are seen to
be consistent with your production but it doesn’t hurt to give them a ‘call- to-action’ at the end
of your show and in your description. Tell people WHERE and HOW to subscribe and WHY they should.
The trick to getting traffic to your podcast in Itunes is getting ranked in Itunes for your
keywords. There is no exact algorithm for ranking in Itunes but there are a few strategies that are
known to work.
After uploading your 5 episodes don’t disappear of the face of the earth. You have to be consistent
with your podcast, there is no point in doing your first 5 shows then never coming back. You have
to upload new, fresh content on a regular basis to keep your listeners interested and attract new
Ratings and Reviews
The ratings and reviews section is where your listeners leave you a star rating and a review about
your podcast. Basically the more reviews you get and higher star rating you receive the higher you
will rank. Your ratings and reviews tell Itunes that you have a popular podcast
So how do you go about getting ratings and reviews? Your listeners will not always leave you a
review because they enjoyed your content, even if they found it absolutely mind blowing, some do
but most don’t. There are a couple of things you can do to increase your likelihood of a review
being left. These will also increase subscribers to your podcast.
Just ask!! The old adage ‘If you don’t ask you don’t get’. Ask in the end of your show
‘If you liked my show then please leave me a review’ and tell them how to do it. You will be
surprised at how effective this is.
Leave positive ratings and reviews for other podcasters in your niche. Leave intelligent comments
on their podcasts and highlight key points you liked in their show. They will in turn tend to
reciprocate and leave you positive reviews on your podcasts.
Once you have some reviews, mention in your future episodes the ratings and reviews you have
received previously but most importantly mention WHO left it. This then will encourage other
podcasters to then leave you reviews in the hope that they get a mention on your future episodes.
Create a buzz. Say you had 50 reviews, if you mention in your show ‘ If I get to 75 reviews by next
Saturday then I am going to do XYZ’ people will respond and start to share your podcast around. XYZ
could be a free report or video course from your website that you know your listeners will be
interested in or 5 podcast shows about one particular topic. Make sure it is something that is
going to create a buzz to get everyone sharing and asking others to leave you a review. You could
even hold a
prize raffle for everyone that has left a review, mention this four weeks prior to the raffle in
every show leading up to it and watch your listeners scramble to the review page.
Don’t buy artificial reviews. There are websites you can go to buy a stack of positive reviews to
increase your rankings and trick Itunes into thinking your podcast is more popular than it actually
is. The problem with this is Itunes will see a flock of reviews come in all at once and they will
be highlighted as not genuine and then discounted.
I sincerely hope you got some value from my Ultimate Traffic Report
Please come and visit me at www.danielcraigblog.com for more free hints and tips.