YouTube Lead Sniper

YouTube Lead Sniper
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The content in this course is for your personal use only. You may not, for any reason, reproduce the content enclosed herein or to distribute this course to any third party, or via any third party website.
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INCOME DISCLAIMER
This document contains marketing strategies, and suggest methods. However, Any business advice that, regardless of my own results & experience, may not produce the same results (or any results) for you.
Every marketer follows their own self discretion when using this material, therefore, no guarantees, rather implied or expressed, are provided.
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You assume all risks associated with the use of this content. By using this material you are responsible for anything that may occur as a result of putting these strategies and associated information into action. The author cannot be held responsible in any way for the success or failure of your business as a result of the information presented below.
About Me
Hello, I’m Jeffrey Poling, I’m from south-central Nebraska on the outskirts of Holdrege, population of 6,000. I grew up in this area, and moved away for college, University of Nebraska. Most of you will know Nebraska from our football team, the only sport in Nebraska being we have no professional teams. After graduating I lived the corporate life for many years, mostly in the Finance and IT fields. I was able to climb my way to success, but the hours and stress of a corporate job left me desiring a lot more. I simply got tired of managing politics, dealing with a myriad of human resources/employee issues, etc. I finally made the decision to vacate the city and come back home. It has been one of the best decisions I have made.
I found my way into Internet Marketing out of necessity. I certainly did want to live in the city, but the professional opportunities in rural Nebraska are very slim to non-existent. I came across the Warrior Forum while I was trying to launch a mobile app business, obviously a tough go with there being more cows then phones, or businesses in need of marketing their wares. I have had the opportunity to have good coaches, and quickly learnt the Internet Marketing business from the ground up. I now find myself surrounded by other successful marketers and product creators. I have truly found my calling after discovering this field. I’m looking forward to many years of success in this business and surrounded by people who not only excel, but have genuine care for one another.
Overview
To succeed as an Online Marketer you must always be building your list, and strengthening your eMail marketing skills. The ability to which you are able to do this is based on your authority within the marketplace. However, I am here to tell you that adding ‘X’ number of subscribers won’t mean much if they aren’t ‘responsive’. You get responsive subscribers on your list through targeted opt-ins. By following what I will lay out in the strategy I’m about this disclose you will start adding highly responsive subscribers to your list. Better yet, I’m going to tell you how to add these ‘RESPONSIVE’ leads for free? Yep FOR FREE! You’re in luck as the ‘YouTube Lead Sniper’ approach does just that.
I have successfully used this strategy, and the use of video marketing is deadly effective. My strategy lends itself to almost any field including
1) Make Money Niche – IM, MMO, MLM, etc.
2) Evergreen/Hungry/Embarrassing Niches
YouTube Lead Sniper produces results since:
– You generate nearly instant ROI as you aren‘t PAYING FOR TRAFFIC. The Internet Marketers Holy Grail.
– Your video has ‘Staying Power’. As long as you’re not spamming your Channel, your YouTube powers will only increase. The video will remain indefinitely. Serving its revenue generating mission.
– Videos can easily be created through free tools, or PowerPoint
– If done correctly, video marketing has the highest response rates. It simply captivates your audience, increase their awareness and appetite for your wares, and emotionally ties them to your ‘Authority.
Monetizing
To actually make money from the YouTube Sniper system you need to:
1) Research – Research the market. You have to know what keywords will yield results. You need a firm foundation under which you can launch successful campaigns. Keywords will be the key to your video marketing success.
2) Content – Creating the video. Unfortunately throwing up just any ‘content’ simply won’t cut it. In today’s ‘Attention Busting’ world you need to captivate your audience and then bring them to action.
3) The offer. You must have something that your audience desires. You can create the most effective video. But if there isn’t a genuine interest, well nothing else will matter. Your job as a marketer is to deliver ‘Value’. Value will only come from satisfying a need or fulfilling a want.
4) Call To Action. You must move your audience to action. If you can’t create an emotional response nothing else will matter.
Primary Niche Overview
There are two types of niches. Make Money Online (MMO) and Hungry Markets.
Make Money Niches – These are either business opportunity or network marketing related. We normally think of offers on Warrior+ or JVZoo.
Hungry Market Niches – These are what will usually call ‘Evergreen Niches’ and ‘Embarrassing Niches’. Niches full of info products which are always in demand. A quick review of the top Clickbank sellers will include:
Some typical ‘Hungry Niches’ include:
Niche Research
You must invest time to identify the needs of your niche. Your success as marketer is determined by: 1) Identifying the need. 2) How your product fulfills that need. Marketing is the process of ‘conveying value’ and if you are missing one of these items, you won’t be successful.
How to Pick a Niche
Use these strategies to find a niche:
1) Go to Dummies.com and check out some of the books they have written, if they have written a book about it you can bet it will be profitable.
2) Check out the ClickBank.com marketplace for some ideas. This is also where we will find products to promote.
3) Google Trends. Timely events often spur the desire for information. Some of these niches may not have even existed a short time ago. By acting quickly you capitalize.
4) Your local magazine stand. There are plethora of magazines, a quick look over these will yield some instant ideas.
Competitor Intelligence
Studying Your Market
– Join a Facebook group and see what people are discussing. Attend local meetings if you can find any. Make notes. Find out what problems they have, and what really makes them emotional.
– This can work in nearly any market, because most niches have at least a few forums, Facebook groups or other places where people gather. And people naturally talk to each other about their problems, because they know the group understands what they are going through.
– In order to really make this effective, you need to join in. You can ask people questions and offer feedback. This is invaluable!
– Best of all, you’ll be able to read months, even years of archives. These are a wealth of information that will help you improve your sales pages, because you’ll be able to spot recurring themes that will help you know which problems are most common.
– Read reviews of your competitors’ products. Make noted of what they like and don’t like, and make sure you use these to tweak your product as well as your sales page.
– Let’s say your competitor has a lot of reviews that complain they were hungry constantly. You now know that people struggle to lose weight because they get hungry and end up eating more than they should. Not only can you tweak your product itself, but you can be sure to use that emotional button in your sales copy.
– Don’t trust testimonials on sales pages. They’ll either be fake, or they’ll pick only the most glowing reviews. Instead, read reviews elsewhere. This is especially helpful if you find reviews on forums that are made by long-term members.
Is Your Niche Represented
One true sign of the market potential in your niche is to quickly survey how many videos are in that niche already. If it’s worth pursuing then I gurantee that other people have already created videos. We are going to learn from
other people’s successes, seeks out the soft spots in the top rated videos, etc.
Finding Top Videos
When you pull up a video you’ll see other suggestions for other searches. It would be worth typing in those phrases and doing a search on them also.
All of these videos will be getting a decent amount of views. You’re going to find that the videos ranking near the top have a very specific title telling you the exact, desirable result you are going to get from watching this video.
What can you take away from this?
– You should pay attention to the title of your video and make sure that it is enticing and also informative.
– Be specific, and create a video which promises the viewer a benefit, and then deliver on that promise.
– Viewers are allowed to “favorite” videos and recommend them to their friends, and if you create a high quality video, they will want to do that.
– It’s also a good idea to look at some of the videos that got the least views, and try to figure out why. Those videos will be towards the end of the list.
– You especially will want to check out the videos (in your same subject area) which have the most views. Clearly, they are doing something that people like!
– Read the comments on other people’s videos. See what people liked and didn’t like.
Before I send you off to start making videos, I want you to understand:
1) What else exists in that field and
2) What videos are most popular?
3) Figure out why. i.e. “reverse engineering” – examining how it was created so that you can do something similar.
Homework
How well do you know your niche? Do you really know the information that your viewers are hungry for?
A) Look through the top videos in your niche, watch them, and write down the main message they are sending.
B) Are they creating good enough pain points?
C) How are the solutions being sold in the videos?
D) Are they creating a real ‘Call to Action’?
Keyword Research
Creating a good YouTube video takes lots of effort. The effort is worth it. That is why there are so many videos out there. I assure you that the majority of this content is monetized. Videos can do an excellent job in driving traffic to your products and services. Creating a good video is not enough. To achieve your objectives, you need viewers need to easily find your videos.
YouTube Algorithms and Keywords
The algorithm that ranks YouTube videos takes a variety of factors into consideration when ranking videos for particular search query. We don’t know what those factors are exactly, but what we do know, is that keywords that are used in video titles and descriptions are very important. They allow algorithm to understand what your video is about and show it to the right audience.
KeywordTool
When you enter search terms, how does YouTube know which videos to pull up and list for you? It’s done with keywords, this relates to YouTube tags. So how are we going to know what keywords to use? There is a free tool which is just as effective as anything paid. It’s called KeywordTool and you can find it at: www.keywordtool.io
Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail
keywords about a particular topic. YouTube autocomplete just as Google autocomplete was created to make user experience better. It helps users to find videos faster, by recommending particular keywords when they start typing in their search query.
– You’ll notice on the left to the right of the keywords I want that they are greyed out – You select by clicking on the right of the word.
– In the upper right there is a ‘Copy All’ – you’ll use this to paste the keywords into the YouTube video keyword location we saw above.
It’s important to use descriptive keywords, AND unlike the description of your video, we can place as many keywords as tags as we want without getting penalized.
So make sure that you type in as many tags as possible.
– Try to think how the people searching for videos in your subject area would think.
– The more descriptive tags that you put in, the easier it will be to find
Homework
Using the three steps below, you will discover some opportunities you have not yet identified.
A) Are there are any related niches or topics which you may not have thought about? Write these down.
B) Are there any crossovers from your niche into another?
C) If you can think of related niche think of using some associated keywords.
Developing Your Free Offer
Now that you have completed your competitor intelligence, and developed the keywords you will be targeting, it’s time to focus on your lead magnet.
When developing your lead magnet always keep in mind the wants and needs of your viewers. You must be ALWAYS deliver what you’re promising the lead. If your video promises ‘oranges’ then your report had better be about oranges or at the least orange juice. Delivering a lead magnet centered on apples is going to confuse your prospects and your opt-in rates will reflect this.
Creating Your Free Offer
Once you know your audiences pain point, you need to ‘blow it up’. You will be using this throughout your video creation, your squeeze page, your salesletter etc.
If you are targeting bloggers needing more traffic than your will need to paint the scenario that very few bloggers are successful in monetizing your blogs and the need for traffic to increase their revenue. So write the report about how they gain viewers, the ways to get free traffic etc. Offer an easy step by step plan for increasing their traffic.
Your lead magnet doesn’t need to be long. You should actually leave them wanting more, so eluding to other traffic tactics you can provide will make them tune into your emails. Also, make sure to include some affiliate links throughout the report. You may as well be making money from it.
Now there are short cuts to creating your lead magnet. The use of PLR is a great way to save time, or get your creative juices flowing. DO NOT use PLR the way it comes, it should only be used as an outline in developing your magnet.
Where to Source PLR
A Very good PLR membership can be found here: http://www.bigproductstore.com/119.html
Here is an example of PLR content for Acne.
Graphics
The last thing you are going to need is an E-cover for your report; I recommend going to fiverr.com and ordering one for 5 bucks.
If you bought a PLR report you should already have graphics for your free report, but, there are others out there who are probably using the same graphics so if you want, I recommend getting a new cover.
Homework
Look at your competitors lead magnets. What type of report etc are they using to entice optins?
List Building Architecture
In order to get the subscriber onto your list you will need to have a few things to facilitate your squeeze, and the follow-up messages for further monetization.
Creating Your Squeeze Page
Alright, now that you have your free report all finished up the next step is to create a squeeze page so you can collect email addresses.
You don’t need to spend hundreds just to get a squeeze page. There are plenty of WP Plugin Squeeze Creators. Goto www.wordpress.org and search for a plug-in for a squeeze page.
WP Lead Plus Free Squeeze Page Creator
If you would still like to look at other options then here are a few I recommend. A good free squeeze creator:
http://squeezepagecity.com
Hosting
If you don’t already have a hosting account I’d recommend Hostgator, I’ve had accounts hosted there for many years and never had issues. To get your first months service for $.01 use my coupon code: jeffs1centspecial
Click here to sign up now
Domain name
Whether or not you have a domain name already you are going to want a new one for your squeeze page. I highly suggest getting a domain name from NameCheap.
Auto Responder
The money is in the list! And GetResponse is the program that will let you build and communicate with your email list. I recommend using GetResponse it is by far the best auto responder on the market.
Click here to sign up for GetResponse
Alright, let’s move forward, once you have all the things I listed above go ahead and get your squeeze page set up.
*** I am not going to go into detail about how to do the technical stuff because you can find it pretty much anywhere on the internet.
Tips for Successful Landing Pages
Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them?
Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages. Instead, we can borrow elements from those pages that we know are already successful.
There are a few elements you should focus on no matter what type of landing page you create.
1. Headline – As with any type of page, you need a headline to grab attention and get people interested right away. The headline is the most important element of the page, because it’s usually the first thing people see.
2. Media – You’ll generally want some kind of imagery, whether it is video or image-based. This is usually a picture of the product or a video ad, but it could be any type of supporting media. This is usually the second thing people notice on a landing page, but of these four elements, it’s the least critical. You could still have an effective landing page with no graphics or video, but typically graphical elements and videos capture interest and lead to better conversions.
3. Benefits – Every landing page needs a list of benefits. Whether this is benefits of the product or benefits of your newsletter that you want them to subscribe to, you must give people enough reasons to take action.
4. Call-to-Action – A call-to-action is another vital element for any landing page. You must tell people what action you’d like them to take. This could be something like, “Click here to get your copy of this unique marketing system now!” Or it could be something like, “Enter
your name and email address to receive your free copy of this life-changing report today!” A strong call-to-action can mean the difference between getting the visitor to take action and having them leave, so pay close attention to this component.
A landing page can have other elements, as well. Just remember that the four elements listed about are crucial to the success of any landing page, so time must be spent making sure these elements are finely tuned for conversions.
Copywriting & Conversion
Creating a real Call to Action – Intensifiers
Evoking an emotional response is relatively simple if you understand your market at all. It’s important to get inside the head of your average prospect and really understand what motivates them.
Here are a few examples:
● A golfer might want to improve his swing so he can stop being embarrassed whenever he goes golfing with his friends.
● An overweight person might want to look better in order to attract a mate or feel better so he can do his favorite activities without getting out of breath.
● Someone who is looking to make money quickly is probably afraid they will become homeless or lose their possessions.
● A single person is lonely and feels the pain of that loneliness most at holidays and special occasions or when they see happy couples out together.
Once you’re inside the prospect’s head, and you know what he feels and why he feels it, you can choose the right intensifier to boost conversions like crazy.
Okay, so what exactly is an intensifier?
An intensifier is something that is placed on a page that helps remind the prospect of their pain in order to evoke the emotional response that will lead to an opt-in
Also, it’s important to make sure you turn a need into a want, because a want is always more emotional than a need. How so?
Well, think of a smoker. He knows he should quit smoking. He’s seen the warnings. He’s heard the news about how many people die every day from smoking related illnesses. His family may have even nagged him to death to quit.
But unless he truly wants to quit, he won’t. Period. No amount of warnings, nagging, begging, pleading, and even threats, or bribes will get him to quit unless he really wants to. Even if he’s finally nagged into quitting, he’ll likely fail unless he wants it badly enough.
Let’s look at exactly why this works:
1. It grabs attention. It gets the prospect to identify himself as a person who has a problem he needs to solve.
2. It turns a need into a want, which increases emotional pull.
3. It makes the prospect realize you understand the problem, which makes them more likely to listen to your solution. Thus, they are more likely to read your sales page and purchase the product.
Intensifiers are tailor made for sales pages, but you can also use them effectively on many other pages such as a squeeze:
● You can use them on squeeze pages to encourage opt-ins.
● You can put them on blogs to engage readers.
● You can put them on pre-launch pages to stir excitement.
● You can put them over videos to increase views.
They’ll work nearly anywhere you’d like to increase responsiveness.
Getting Into Your Prospect’s Head
– Intensifiers are practically useless, as is any type of sales page or squeeze page, if you don’t understand your market fully. You need to be inside the mind of your average prospect in order to understand how to push the right emotional buttons.
– You must learn as much as you can about your prospects. Never, ever make assumptions, especially if you don’t understand the market on a personal level. (You shouldn’t make assumptions even if you do, because you may not be the “average” prospect in your market.)
– You also shouldn’t blindly trust that your competitors know the market any better than you do, because it’s quite possible they made assumptions themselves!
Getting the Viewer onto Your List
If you are successful with your ‘Call To Action’ then you need to enable the mechanism the viewer will use to actually navigate to your squeeze page.
In order to get the user onto your list you will need to provide them a way to ‘click through’. There are two ways to link the video to your squeeze page. You can use YouTube Annotations (recommended) or a link within the description of the video. You need to allow for both, but the use of YouTube annotations is the best.
Annotations are clickable text overlays on YouTube videos. Annotations are used to boost engagement, give more information, and aid in navigation. Be inventive! Producers are consistently finding new, creative uses for annotations.
https://www.youtube.com/yt/playbook/annotations.html
Subscriber Annotation
Creating an annotation
Here’s how to access annotations and add them to your video:
1) Go to your channel Video Manager
2) Next to the video you wish to edit, click the down arrow to the right of the Edit button and select Annotations
3) Click the Add annotation button on the right.
4) Click Publish when you’ve finished creating your annotations.
Some suggestions for using annotations:
– Notes, Speech Bubbles and Spotlights, can be linked to “content” (such as other videos, same video, channel pages, playlists, search results). Similarly, they can also be linked to “calls to action” (such as subscribe, compose message and upload video response). Here are some ideas and recommendations for using links:
– Use spotlight links rather than text links: Although adding links in Notes or Speech Bubbles may be the quickest way to add them to a video, another option is to put spotlight annotations around items in the videos. This will create a “clickable hotspot”. Some creators embed thumbnail images or video-in-video spots just for this purpose. This technique often yields better results with a much higher click-through rate than text links.
– Put video links at the end of your video: When viewers reach the end of a video they are confronted with the question “what shall I watch next?”. We recommend adding links at the end of your video so as to present these users with a set of links to related content (either yours or others’). Some YouTube creators find this a very effective way to cross-promote their content and to drive additional views.
– Make your video interactive: By using links in your videos you’ll create an experience and content that seem to respond to viewer commands. For example, you could present a video for a new car
and present the user with multiple color options. Each color option takes the viewer to a different video of the car in the specified color.
– Create chapters: In long videos that contain multiple distinct sections, it’s a good idea to put a set of links at the beginning of each section. For example, at the start of a gadget review video there may be links to the chapters: “Unboxing”, “Specification”, “Charging” etc.. Then the viewer knows about available content and can choose videos which are relevant and of interest to them.
– Build branching storylines: One technique which is popular among viewers is branching storylines, also known as “choose your own adventure”. This involves creating a plot that spans multiple videos. At the end of each video the viewer is presented with a choice as to how to proceed – each option is a link to a subsequent video that matches this choice. This puts the viewers in charge, challenges them, gets them more involved and engaged.
– Add subscription links: A good way to add subscribers is to add a subscription link towards the end of a video, when viewers had a chance to appreciate the quality of your videos and are likely to want more.
– https://support.google.com/youtube/answer/1092582?hl=en
Video Creation
Video Creation Tools
Creating videos does not require fancy software such as Camtasia. Consider these free tools.
Free Creation Software

11 Best Free Software To Create Presentations

PowerPoint
Many marketers have PowerPoint already. You can make very good quality videos through PowerPoint. It has a simple interface.
Open Office Impress
You can use Open Office Impress to Create Videos.
Download here: http://www.openoffice.org/download/
The first step in creating your video is to decide which keyword you are going to target, for this example I am going to target “how to potty train a puppy” now having a target keyword won’t help too much in the beginning when we are buying traffic, but it will help us rank later after we stop buying traffic.
Once you decide on your keyword the next step is to write the content for the video so that you have at least a general outline of what to say. The key to getting people to click through from your videos to your report is to give great content and then ask them to click through.
The Video Outline
Introduction
– Give your viewer an introduction to yourself and/or the content which will be covered.
Viewer Benefits
– Tell the viewer what benefits they will get from watching. What will you be teaching them in broad strokes.
Give them what You Told Them
– Deliver the contents
Recap
– Remind them what you told them. Make sure you have delivered true value.
Call to Action
– Move the viewer to Action. Move them to click through.
– If you want to ‘get our report’ ‘if you want to learn more’
Silence
– Give on screen visualizations of what to do next
– Redirect their attention away from other competing videos
This also bears repeating over and over:
Focus on benefitting the viewer! Make sure your presentations are moving the viewer towards your magnet.

YouTube Video Optimization
Prepping Your MP4 for Upload
It seems that the more you help YouTube the more they reward you. So by putting some basic information into the properties of your .mp4 you do get a certain boost.
File Properties
Prior to Uploading
Edit File and Upload Video
1) Rename you video file to the long tail keyword – ex howtobuildalistquickly.mp4
2) Right click file and go to details – you want to put the same name in for title
3) For the subtitle you want to input some LSI keywords
(ex Tired of slowly building a list? Watch this video to learn how to learn easy to implement tips)
4) In tags you’ll want to put in your keywords, separated by a semi-colon.
5) In comments put something related + some lsi keywords – don’t keyword stuff else risk penalized for keyword stuffing
Another Word on Niche Competition
Let’s revisit some specific points regarding Video Niche Competition. You must keep your competition in perspective if you’re going to rank effectively.
Depending on your niche, the odds of finding a video that is PROPERLY optimized are slim. Let’s concentrate on the basics – focusing on these will get us placing in the upper 5% out of the gate.
Video Title: Is the real KEYWORD in the video title?
Video Long-Tail Keywords: We need to focus on Long-Tail Keywords as these
1) Show buyer intent
2) Drive on on-page video SEO
Video Description: We need to follow best practices here. We cannot over-optimize, but we also want to ‘prime’ the description all we can.
Video Tags: Ensure we have all the keywords possible. We ARE NOT going to be penalized here. Hint: Opportunity.
Video Views: The Google algorithm (on SERP) and YouTube algorithms (On-page) use views as a primary means when returning results.
Video Likes: How many likes or “thumbs up” does this video have? How many social signals have been sent.
Writing a Good Title
Use the video keywords as a title. Remember to name some videos with buyer intent words: Review, Demo, How To, Product X vs Product Y
– The main keyword for which you are trying to rank HAS to be in your YouTube video title (for instance we are wanting your beagle puppy to stop biting)
– I recommend that you place the keyword is near the beginning of your video
– You want to include as many LSI words as possible
– You also want people to click on the title so short form CTA (Call to Action) is important. Make it benefit oriented.
Description Optimization
The very first thing in your description should be a link to your squeeze page.
For the rest of your description I recommend either using your exact transcript, or writing an article to fill the space. You should try and use every ounce of space they give you, YouTube has said that the longer your description the better chance you have to rank.
Also at the very end of your description you want to insert a link to the video page. It will end up linking to itself, but if someone scrapes your description you will receive a link. Just doing this usually gets you 20 or so backlinks.
Warning: DO NOT keyword stuff your video description, use your keyword when it is appropriate, don’t go out of your way to use it, that is the fastest way to get the boot!
Tag Optimization
Use the keywords and long tails you discovered during your research stage. The more long tail tags you put in here the better. Feel free to put as many in here as you can think as you won’t be penalized.
Video Optimization
To rank effectively you will need to optimize your videos. This optimization has to do mainly with keyword titles, video description, video tags
Repeating keywords
Be careful how often you repeat keywords. 1 in 100-150 words in the video description is ideal. You risk being penalized if you exceed this.
Video Description
YouTube favors videos which have 300-600 words. This only helps flag the video as true content.
Category
Use the same category as those videos which are currently ranking high
Audio Encoding and YouTube Signals
A large factor in how YouTube determines the authority, and subsequently the rank of you video is the actual audio in the video. YouTube actually:
1) Will strip the audio and convert into text and transcribe it themselves
2) They’ll analyze the keywords you talk about in your video
** If you want the highest rankings possible – then you need spoken words – and your script best have those keywords you are trying to rank in there
Transcription and Closed Captioning
Help YouTube discover your keywords and LSIs You need to:
1) Upload a transcription of what is said on the video. YouTube place more authority for the video if the audio and then the transcription is matching.
2) Turn on closed captioning (it’s okay to let YouTube perform this)
1) Find your file
2) Click on edit
3) go to caption (if you try and keyword stuff with the caption – they will know)
– It’s a good idea to separate your sentences inside the transcription box
– What it does know after you select sync – is compare your audio with your transcript to make sure it is correct
For more information on CC inside YouTube:
https://support.google.com/youtube/answer/2734796?hl=en&ref_topic=3014331
Video Settings
Some setting you will want to have for you videos are below:
Make sure it’s public.
Here are my recommended advanced settings:
Channel Optimization
Channel name
– Your channel name will appear across the site in search, suggested channel and channel browse placements.
– Your channel name is distinct from your channel URL; the name can be edited from the channel page.
– Pick a channel name that is short, memorable and gives your audience an idea of what your channel is about.
Channel description
– The first few sentences of your channel description appear most frequently across the site so highlight your most important content upfront.
– Accurately describe your channel.
– Use relevant keywords in the description.
– Include your upload schedule, especially if you host multiple content types or series.
– Example of a great description: VICE: “VICE specializes in exploring uncomfortable truths and going to places we don’t belong. Now, thanks to YouTube, we have compressed two decades of our unique immersive approach to these subjects into delicious bite-size morsels. Herein you will find people talking frankly about their hatred and love for various things, general heresy, the only travel and news documentaries you’ll want to watch, tons of exclusive new stuff, and probably a lot of cats. You’re welcome.”
Channel icon
– Upload a square, high-resolution (800px x 800px) image that is recognizable at smaller resolutions. This image will be your channel’s icon throughout the site.
– Use text sparingly; it can be illegible at smaller resolutions.
Channel art
– Create customized, visually-compelling channel art. Use the channel art tool to choose how the image appears on desktop, mobile, and TV. Remember, busy images don’t scale well so try to keep the image simple, yet representative of your brand.
– Channel art should reflect your channel’s personality. Make the audience feel like they’re connecting with a person or character and not just a brand.
– Add website and social media links to the About tab. These links can also be exposed on your home tab and help tie your YouTube presence to the rest of your online brand.
– Check how your channel looks in search, related channels and the channel browse page. Do your channel icon, channel name and channel art do a good job of describing your channel to potential fans?
– https://www.youtube.com/yt/playbook/channel-optimization.html
For more pointers check out:
https://support.google.com/youtube/topic/1115985?hl=en&ref_topic=4355169
Homework
Look through YouTube’s online information. It is all very well written and easy to understand. You’ll probably want to add this to your bookmarks. You can find this information at:
https://support.google.com/youtube/?hl=en#topic=4355169
Ranking Your Video
Simply placing uploading your video to YouTube won’t be effective to get viewers to send to your landing page. In order for you work to pay off you’ll need to do use some tactics.
Our Ranking Strategy:
Viral Signals
A unique trick to get YouTube to think more highly of your video is to make YouTube think it has gone viral. This is done by initially leaving the video as private, driving real/organic views to the video, and then switching to ‘public’
Initial Video Settings
We will want to make our videos private initially. We’ll do this in order to pimp the video in terms of views, etc. There seems to be some signals that YouTube picks up and uses to rank the video when you turn the video from private to public. But in order to strengthen these signals there is some groundwork which needs to happen. Just make sure you initial video upload setting is set to private.
Getting Initial Views
There are a number of Fiverr gigs which will provide views for an excellent price, however, you are risking your video (and potentially entire account) from being blacklisted. Since we are after a long-term use of our video we will follow safe practices here.
We’ll need a minimum of 1,000 views prior to activating out videos – changing from ‘private’ to ‘public’. The safe way to get views is to make sure they are organic views. There are a few resources we can use to generate views but here is my recommendation.
To get cheap (a few cents per view) ‘real views’ go to:
http://www.shorttask.com/
Social signals are important for your YouTube optimization if you want long-term stickiness. This can be performed in many different ways but keep these things in mind:
– You need to roll it out slowly – this reinforces your video if you want it rated for a long time – so it’s sticky
– Use a combination of social bookmarking and social shares
Backlinks
Fiverr Gigs
There are a number of Fiverr gigs which can be used for backlinking, etc.
https://www.fiverr.com/dino_stark/build-an-eminent-backlink-pyramid-good-youtube-seo

Also consider a service called ‘Tribepro’. Tribepro is a social backlinking service. Go To:
http://www.tribepro.com/
Here is my recipe for performing backlinks, and rolling out the SEO (backlinks)
Round One:
1) Social Backlinks Batch 1 -> YouTube Video Link
2) SEO it over a month period – YouTube Video Link
(so roll the gig out over a month period)
Round Two:
1) Social Backlinks Batch 2 -> Social Backlinks Batch 1
2) SEO over a month period -> Social Backlinks Batch 1
(second month – just do linkage to the first batch of social backlinks)
When you start pointing the original backlinks then you get an exponential return – more momentum. Think of this as link juice.
Ends up looking like:
Batch 2 -> Batch 1 -> YouTube Video
Again, your goal is to look natural.
Making Google Aware:
In order to get make the SERPS aware of your videos presence you’ll need to announce it. You can use two primary methods to accelerate this process.
Go to http://www.bulkping.com
1) Add your:
– url
– keywords / niche name
– After you click submit you should see the following message :
YOUR URL Pinged Successfully to 104 Search Engines with Random Private Proxies
… CONGRATS Webmaster… Pinging is DONE … checkout other tools at BulkPing.com.
Do further RSS work:
Anthony Hayes has made free tools available. These are invaluable resources and he should certainly be charging money for these. This is one of the best:
YouTube RSS Feed Tool

YouTube RSS Feed Tool

Appendix A: Getting Your Accounts Setup
Setup
– If you plan to use dedicated accounts for your videos, It’s a good idea to take time to setup your Google accounts/profiles so they appear real to Google, and this entails the accounts below:
Gmail
– Create an account. I suggest creating something generic in nature.
1) Google Alerts
2) RSS Feeds
3) Google Calendar (Setup some recurring appointments – set for re-occurring)
4) Send a few outgoing messages to some of your current accounts
5) Send a some inbound emails from the accounts you sent to from step 4.
– If you are going to use multiple accounts, let’s say per product then you Google profile has to be built out. It has to look real.
– Subscribing to Google Alerts, RSS feeds, etc. can help make the account show activity and convince Google the same.
– Likewise add recurring appointments, Follow people, etc. In other words treat it like it is a real persona
Google+
Create your Google+ profile name
https://support.google.com/plus/answer/6093571?rd=1
For information on setting up your Google+ profile:

– Add some friends to your circles
– Subscribe to news events
– Add some persona data to your Google + Profile
– Finished Profile
YouTube
Now it’s time to setup your YouTube account. In upper right of your Google account simply select YouTube.
Setting up your YouTube account can be found here :
https://www.youtube.com/account
Blogger
– Blogger is a free weblog publishing tool from Google, for sharing text, photos and video.
– We will use this to help generate social signals. It’s a Google property therefore has high authority social juice.
– Go here to create an account:
https://www.blogger.com/start
– A Blogger ‘Getting Started Guide’ can be found here:
https://support.google.com/blogger/answer/1623800?hl=en
Additional Web 2.0 Accounts
Twitter
– There is juice generated when sharing out your video once uploaded into YouTube. Having this account pre-created may make the process flow smoother.
Facebook
– There is juice generated when sharing the embed link through Facebook Videos. The more attractive your video, the more chances for social interaction.
– If you have Fanpages use them.
Appendix B: Video Creation Tips
Here are a few additional tips you can use to create better presentations:
– Don’t Include Too Much – Remember that if you try to include too much information in one presentation, you’ll overwhelm viewers. Include only enough information to support your main point.
– Plan Thoroughly – Be sure to plan your presentation carefully. Outline it before you get started, and create your presentation around those few key points.
– Use Various Media – Don’t forget to include a wide variety of media to engage the audience and grab interest. Words alone cannot fully express and engage like sound, music, photographs and videos can. Don’t add media just to add it, but be sure it’s useful and helps better present your key points.
– Remember a Call-to-Action – Don’t forget to tell people what you want them to do after they view your presentation, whether it’s joining your email list, visiting your blog, buying your product, or simply taking action to use the information you presented.
– Create Value – One thing you should not do is focus solely on your message. Sure, you may be creating a presentation to get traffic to your blog, sales to a product, or subscribers to your mailing list, but people don’t care about that! What they want is something useful! Make sure your presentation provides truly valuable information. This will not only engage your audience, but it will help make it more likely that people will share your presentation, thus increasing your reach.
– Entertain – Just because a presentation is useful does not mean it has to be boring. If it suits your presentation, add some humor or fun to it! This could really spice things up and captivate your audience!
– Use Repetition – As mentioned earlier, use repetition to drive home your main point. This is an extremely valuable tip that can make everything you do online more effective! (And it was just done by repeating this point!)
Appendix C: Suggested Readings
The Ultimate Guide To Interactive YouTube Videos

Ultimate Guide to Making Your YouTube Videos Interactive

E) Resources
Video Creation Tools
Free Creation Software

11 Best Free Software To Create Presentations

Open Office Impress
You can use Open Office Impress to Create Videos.
Download here: http://www.openoffice.org/download/
Free Training Resources
Creating Simple Video Slide Shows
http://www.dailykos.com/story/2014/02/13/1277277/-Creating-Simple-Video-Slide-Shows#
Free Online Open Office Impress Class
http://www.officeskills.org/openoffice-impress.html
Free Music Tracks
https://support.google.com/youtube/answer/3376882?hl=en&ref_topic=3014750

20180920YouBank Profit System

YouBank Profit System
Getting views
The number of views help people click on your video, and the more clicks/views you have the
higher your ranking. The higher your rankings the more views you get. Together with increasing
number of social bookmarks it is sort of a snowball effect.
YouTube ranking depends on the following criteria, in this order:
1) Views
2) Subscribers
3) Favorites
4) Likes
5) Comments
Additional Criteria:
– Video title
– Description
– Tags
– Number of incoming links
– Number of shares
– Age of video
– Number of playlist additions
– Flagging
– Number of embeds
– Channel views
– Number and quality of sites that host or point to your video
However, it is a combination of all of the above as well as your keyword research, backlinks and
page optimization. Also, there is a lag on YouTube and sometime it takes more than a week to get
to the first page.
To help with your view count, there are free view exchange programs. There are many of them.
The main idea is that you automatically watch videos of the network members and earn credits. In
turn, you submit your video’s URL and get views from other participants.
Among those programs, in my opinion, the best one is http://www.Vagex.com
Vagex views are “natural” views. The reason vagex is “natural” is that you can install a viewer to
view videos – which earns you credits.
You can then spend those credits on your videos – which puts it in the rotation, having other people
watching them.
In essence, it’s a “trading strategy” – you watch someone elses video and they watch yours.
You can, however, buy credits and allocate them, so you don’t have to watch any videos yourself.
But if you want to do it for free, watching others videos is a start.
In combination with other similar view exchange tools (see below) you can get a huge amount of
views very quickly which definitely helps your rankings.
A few other view exchange sites:
1. Hitleap
2. U2BViews
3. View2.be
4. Enhanceviews
5.Shareyoutubevideos
6. Addmefast
7.LinkCollider
9.EmpireViews
10.TubeExposure
11.InetJunkie
12.Tweib
13.Shareyt
14. megayoutubeviews
15. Fantwister
I hope you enjoyed this whole product. If you have any questions hit me on me@raimundasm.com
or my facebook page: http://www.facebook.com/pages/Raimundas-M/413035442102535
Now get to work and let me know the results!
To your success,
Raimundas M.

Video Persuasion

Video Persuasion
: How to stop making videos that suck
and finally become filthy freakin’ rich
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Earnings & I ncome Disclaimer
EARNINGS AND INCOME DISCLAIMER FOR
WHITE WAVE MEDIA LLC
ANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE
ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE
YOU’LL DO AS WELL. IF YOU RELY UPON OUR FIGURES, YOU MUST ACCEPT THE RISK OF
NOT DOING AS WELL.
WHERE SPECIFIC INCOME FIGURES ARE USED, AND ATTRIBUTED TO AN INDIVIDUAL OR
BUSINESS, THOSE PERSONS OR BUSINESSES HAVE EARNED THAT AMOUNT. THERE IS NO
ASSURANCE YOU’LL DO AS WELL. IF YOU RELY UPON OUR FIGURES; YOU MUST ACCEPT
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ANY AND ALL CLAIMS OR REPRESENTATIONS, AS TO INCOME EARNINGS ON WHITE
WAVE MEDIA LLC, ARE NOT TO BE CONSIDERED AS AVERAGE EARNINGS.
THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO
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MONETARY AND INCOME RESULTS ARE BASED ON MANY FACTORS. WE HAVE NO WAY
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ALL PRODUCTS AND SERVICES BY WHITE WAVE MEDIA LLC ARE FOR EDUCATIONAL AND
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USERS OF OUR PRODUCTS, SERVICES AND WEB SITE ARE ADVISED TO DO THEIR OWN
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YOU AGREE THAT OUR COMPANY IS NOT RESPONSIBLE FOR THE SUCCESS OR FAILURE OF
YOUR BUSINESS DECISIONS RELATING TO ANY INFORMATION PRESENTED BY WHITE
WAVE MEDIA LLC, OR OUR COMPANY PRODUCTS OR SERVICES
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Table of Contents
YOUR VIDEOS PROBABLY SUCK
4
HOW TO MAKE SURE NO ONE BUYS YOUR PRODUCT
2BIGGEST PROBLEMS IN ADVERTISING (AND HOW TO SOLVE THEM)
WHY VIDEOS ARE SO DAMN PERSUASIVE
YOU’RE GOING TO BE FILTHY F@#&ING RICH
5
6
8
11
2 REVELATIONS ONLY RICH ADVERTISERS HAVE
12
NO ONE READS YOUR ADS (UNLESS YOU’RE DOING THIS)
BENEFITS DON’T SELL…BECAUSE NO ONE BELIEVES YOU
12
15
HOW TO WRITE A SALES VIDEO THAT MAKES YOU RICH
20
KEEP IT SIMPLE STUPID.NO, REALLY!
THE VIDEO PERSUASION FORMULA…
STEP1:VIDEO INTRODUCTION
STEP 2:PROMISE VALUE IN THE VIDEO
STEP 3:STORY TELLING
STEP 4:PROVIDE USEFUL,BUT INCOMPLETE TIPS
STEP 5:AGITATE YOUR VIEWERS PROBLEMS
STEP 6:INTRODUCE YOUR PRODUCT
STEP 7:EXPLAIN WHAT THE PRODUCT IS
STEP 8:EXPLAIN WHAT THE PRODUCT IS NOT
STEP 9:PRODUCT BULLETS
STEP 10:ADDITIONAL PROOF ELEMENTS
STEP 11:STATE THE VALUE OF THE PACKAGE
STEP 12:EXPRESS THE COST OF NOT BUYING
STEP 13:DEMONSTRATE SAVINGS WITH BUYING
STEP 14:CALL TO ACTION/PRICING
STEP 15:GUARANTEE THEIR RESULTS
STEP 16:USE SCARCITY TO GET THE TO BUY NOW
STEP 17:CALL TO ACTION
STEP 18:USE AN FAQTO OVERCOME OBJECTIONS
STEP 19:FINAL CALL TO ACTION
HOW TO BUY ADS/TRAFFIC FOR A POSITIVE RETURN
EXTRA NINJA TIPS FOR GETTING RICH WITH VIDEOS
20
21
21
25
26
28
29
30
31
32
34
35
36
38
39
39
40
40
41
41
42
43
47
IN CONCLUSION: DO SOMETHING…
49
SELL SOME PRODUCTS (500X$20 CHECKS)
SELL YOURSELF (10X$1,000 CHECKS)
STAY IN TOUCH
49
50
52
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Your Videos Probably Suck
Does your advertising suck?
Are you consistently pulling in 4-5 figures in sales per day with your
products or affiliate products?
Can you regularly create ad campaigns that earn you $3… $5… or even
$10 in profits for every dollar you spend on banner and Facebook ads?
Listen: It doesn’t matter if you sell physical products, information
products, services, affiliate products…
…Or even if you’re a newbie marketer struggling to make your first
dollar online. One thing is certain:
Learning To Create Persuasive Advertising That Compels Your
Audience To Send You Money Is The Most Important Skill You Can
Master In Business.
In this book I am going to walk you through the form of advertising that
has made me the most money: writing persuasive web sales videos.
There is no medium I have advertised on that has produced the greatest
return. I’ve run classified ads, direct mail campaigns, long form text
based sales letters, and I have even run a local TV infomercial for a local
business client.
Video sales letters are all the rage these days, and yet so many people
are getting it wrong. With everyone jumping on the bandwagon you
must know how to stand out and get your message across. This is the
book to get you there.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
How to make sure no one buys your product
How many ads do you see online per day?
Every time you refresh your Facebook you’ll see 3-4 new side bar ads
and at least 2 few promoted posts in your news feed…
Every blog you read has an average of 2 ads in their banners and side
bars…
Every time you do a Google search you’re likely to see 5 – 8 ads in your
results.
Estimates Range That The Average Person Will See About 1,500
Ads Per Day Online.
1,500 PER DAY!
Think about that for a second: If you are advertising your products or
services you are competing with 1,499 other advertisers every day for
your prospects attention.
And each ad promising a greater benefit than the next…
If one company touts 8 minute abs, it’s not long before some rip off
artist is promoting 7 minute abs.
The lesson to be had?
Odds are, your prospective buyer does not care about you or your
product and is looking for any excuse to leave your ad just like the other
1,499 ads they came across that day. This is especially true of cold traffic
where you have not established any relationship with the prospect yet.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
2 Biggest problems in advertising (And how to solve them)
This brings me to the two biggest problems in advertising. Smart
marketers keep these 2 problems in mind when writing their ads (and
you’d be surprised how many don’t)
In fact, I have dedicated an entire section of this book to solving these
two problems and so I will touch on them briefly here.
Problem #1: No one wants to read your ad.
We’ve all heard the term ‘banner blindness’. This simply means that the
average web visitor is ‘blind’ to the banner ads on their page. They’ve
seen so many that they hardly ever click on them. Most banners are
successful if they get just a 0.1% click through rate…
Imagine… Out of every thousand visitors to a site, only one will click on a
banner!
When you place an advertisement in front of someone, whether it’s a
banner ad, a video landing page, or an email in their inbox, you are
usually interrupting what they were doing previously.
The first step in any ad is to get your ad read, and in our case… get your
video sales letter watched!
As you will find out in the next section of the this book, the best way to
not only get your advertising read, but to make your prospects want to
read it and even share it with their friends is to make your advertising
itself valuable.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Problem #2: No one believes your claims enough to buy your product.
One of the first lessons in sales is to sell the benefits of your product,
and not the features. This is sounds advice, prospects don’t care about
what your product actually does, but they do care about what your
product does for them.
For example, anti-lock brakes is a feature in most modern automobiles.
The benefit of this feature is that your car will not skid uncontrollably if
you ever slam on your breaks. In other words, it can save your life if you
ever need to stop short in bad weather!
The problem is that our prospect has been bombarded with 1,500 sales
message per day promising them every benefit under the sun.
Lose weight fast, make money in their sleep, attract the woman of their
dreams, cure their eyesight without the need for glasses…
Advertising In This Day And Age Is All About Over Promising And
Under Delivering. This Has Made Prospects Very Skeptical.
And how do most advertisers compensate for this skepticism?
They promise more, and keep adding more benefits.
Truth is, there is a much better way to deal with this problem than not
only allows you to end the rat race of adding more and more benefits to
your products… But will actually get your customers to pay you more
for less than your competition is offering…
Interested in learning this strategy? Just hang on for the next section.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Why videos are so damn persuasive
So how is it I am able to write videos that are able to produce over $10
per visitor on email traffic and over $4 per visitor on cold PPC traffic?
Maybe the better question is, why are videos converting orders of
magnitude higher than long for text sales pages?
Listen: In nearly every market that I sell products, both as a vendor and
as an affiliate, video is blowing away the conversions of text based sales
letters. In most cases, video sales letters are converting 2-3 times higher
than a long form text based sales page using nearly identical copy.
Switching to video based selling has been the biggest shift in my
business since… well… ever!
Going from an average of $1,000 – $2,000 per day in sales of my
products to regularly doing over 5 figure a day in sales:
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Video has a number of advantages over plain text sales letters:
•Video forces your prospect to hear your entire pitch – Eye
movement and scroll heat maps consistently show the same
results: readers do not read through your sales letters from start
to finish the way you intended them to. They will generally read
your headline, skip to the bottom (the reason most letters include
a PS) and if they have any interest they read the rest of the body
copy. Although, more like skim the rest of your copy.
With video, your viewer will hear your entire pitch from start to
finish the way your sales letter was designed to be consumed.
•Video sells over multiple modalities – Video allows you to
combine reading with visual ques and audio to get your sales
message across. This is important, as not every prospect responds
to the same methods (modalities) of communication. Some
respond great to written communication, some respond better to
audio communication, while others are visual and respond best to
visual communication. Video allows you to capture all of these.
•Video allows you to communicate nonverbally – Psychologists
say as much as 75% of our communication is nonverbal. That
includes body language, tone of voice, and other vocal inflections.
All of this communication is lost in the written word.
However with video, all of your vocal inflections are kept intact.
Any good salesman would tell you that 90% of the sale not about
what you say, but how you say it.
•Video puts your viewer into a state – What state of mind is your
buyer in the moment they hit your sales letter or video? The
answer depends on what they were doing before they clicked on
the ad or link.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
Perhaps they were on Facebook chatting with a friend before they
saw your ad… Perhaps they were reading a completely unrelated
article and clicked on your ad out of curiosity… Or maybe they are
pre-sold from an email they received by another marketer they
trust…
Your visitors will be in any number of states when they land on
your page. It is much easier to pull your prospect into a state of
curiosity, desire, and urgency with video than it is with the
written word.
The sounds, visuals, and vocal tonalities we will use will interrupt
whatever state your buyer was in previously, and pull them into
your video with curiosity and desire. Something that is nearly
impossible to do with written letters alone.
•Video is 4 times more likely to be consumed than text – The
average web visitor will spend 4 times as much time consuming
video content than they will written content online.
And if you plan to market to an audience that uses a mobile device
(which is practically every audience) consider this:
48% of tablet time is spent watching Long form video.
Check out the statistics for yourself in this blog post:
http://www.marketingpilgrim.com/2014/06/size-matters-48-percent-
of-tablet-viewing-time-is-spent-watching-long-form-video.html
At the end of the day… if you are not selling your products are services
with video, you are missing out on the majority of your potential
audience.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
You’re going to be filthy f@#&ing rich
Writing persuasive sales videos is one of the greatest skills you can take
the time to master no matter what business you are in.
It doesn’t matter how good your product is, how many benefits you
offer, or how good of a service you provide to your potential clients. If
you can’t sell customers you will not stay in business for very long.
We live in an incredible time… You can right now bottle up your best
salesmanship into a video, upload it to the web at no cost…
Then collect payment and deliver your products digitally with virtually
no overhead.
And… With the power of Facebook and search advertising you can reach
practically anyone on the planet for just a few dollars per day in
minutes.
Take the commitment right now, to mastering the art of selling over
video. I promise this will change your life.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
2 Revelations Only Rich Advertisers Have
Time to think outside the box and tackle the two biggest problems in
advertising today.
Listen: If you were to read any section of this book, it should be this
section. The high level principles you are about to discover can be
applied to all of your advertising, not just video sales letters.
Keeping these two principles in mind will do wonders for your business
no matter how you advertise and generate sales.
No one reads your ads (unless you’re doing this)
The average person will see 1,500 ads per day online…
People also receive on average 416 commercial email messages per
month. That’s just from retailers and places they shop, odds are that
number is at least double if the subscribe to any niche lists (especially
internet marketing).
Your email is one of 20 that your prospects will be receiving in a day.
And this brings us to a very important point:
Why Are Prospects Reading Your Ad In The First Place?
Unless your product fills a specific need that your prospect has in that
very moment, they are just going to pass by your ad like they do the
1,500 others they see on a daily basis. People don’t like to be sold, and if
you are buying cold traffic ‘interrupting’ your audience to get them to
read your ad…
Don’t expect them to be interested in what you have to sell. People don’t
like to be sold, no matter how many benefits you offer.
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Video Persuasion: How to stop making videos that suck and finally become filthy freakin rich
So what is the secret to getting our advertising read? Simple:
Make Your Advertising Itself Valuable.
The late mail order marketer Gary Halbert has his infamous A pile/B
pile argument.
Gary believed that the average person opens their mail over a garbage
bin, putting personal, interesting mail in pile to read (the A pile) and
tossing anything into the trash that remotely looks like an ad (the B
pile). The goal when writing direct response mail is to have your
package end up in the B pile and actually get read.
So how did Gary accomplish this task?
Well, he made all of his mail packages look like personal mail instead of
advertisements.
David Ogilvy considered one of the fathers of modern advertising said
that making his placement (magazine and newspaper) ads look like
editorials instead of an advertisement he was able to increase response
by 50%
Imagine that… Getting more people to read your ad by making them
look like articles instead of ads!
The same concept is true of online media like email…
If you listen to any of the internet marketing gurus or subscribe to their
mailing lists you will find all of their email comes from a personal name,
and are written in a very personal style.
If you want your ad to get read, don’t make it look like advertising.
Instead, format your ad in the same format your reader is used to
consuming his information.
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Before the FTC cracked down on it, fake blogs were among the most
effective landing pages in the work from home and weight loss niches.
These fake blogs where made to look like real blog posts reviewing
products, complete with fake comments on the post as well. These
landing pages worked because they had an authentic look, and did not
look like a advertisement.
However making your advertising look valuable is only half the battle.
Most of the sales videos I write average about 40 minutes long (and the
buy button doesn’t even appear until the 20 minute mark). People will
generally not interrupt their day to watch a 40 minute sales pitch on
something they probably don’t want, however they will watch a 40
minute expose on something they are interested that leads them to a
product.
The trick is to provide useful, but incomplete information on topics that
interest the viewer, and pull in news sources and intriguing stories.
Make your videos interesting and provide so much value that they are
shared virally.
One of the best way to sell higher ticket products is via webinars. Good
webinars are never a pitch fest… They provide value to the viewers, and
the viewers will sign up in advance to watch the presentation. You want
to take the position of a webinar in your sales pitch… Provide so much
value that people actually want to view your sales material.
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Benefits don’t sell… Because no one believes you
This section will make you a millionaire. Read it twice.
One of the earliest advice I ever got in my sales/marketing career was to
‘sell the sizzle and not the steak’. It’s the first lesson in copywriting:
people do not buy products for their features, they buy products
because of what those features will do for them. The ‘benefits’ of those
features.
And if you want to compete in this day and age, most marketing experts
would say, you better have a long list of ‘unique’ benefits that no one
else is offering. Your product must be faster, easier, and cheaper than
everyone else in the market.
If your competition is selling a product called 8 minute abs, your
product better deliver their abs in 7 minutes!
We live in a world of hype and promise, with every ad trying to out
benefit the next one. Your audience has heard it before, and has been
promised everything under the sun.
Your reader is skeptical and has been burned before.
Here is one of the great revelations rich marketers have:
The Only Benefits That Count, Are The Ones Your Customer
Believes With Certainty.
Let me give you an example to drive this revelation home…
If you are reading this product now I imagine you have bought other
‘internet marketing’ courses in the past and are familiar with the sales
pitches in this niche.
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Let’s say for example you clicked on a banner ad, or email and landed on
a sales page with the following headline:
“Simple Done-For-You Method Allows Anyone To Bank $10,000 Per
Month Working Only 3 Hours A Day!”
Does this headline make you curious?
Did the little voice inside your head say “there is no way this is
possible?”
If you have been around the internet marketing community for any
length of time, I’m sure you’ve seen countless headlines and ads that
promise something similar. Heck, I bet you even bought a course or two
only to be left disappointed.
Now… Imagine this headline made you curious enough to read the rest
of the ad, and you realized they were selling a short report that outlines
their “$10,000 per month, 3 hour method” for just $7?
Would you be willing to part with $7? Even if it’s just to satisfy your
curiosity on this wonder method? I mean who knows… There’s a small
chance that this could actually work? (Like a lottery ticket)
And what if we improved the ‘benefits’ of this headline like so:
“Simple Done-For-You Method Allows Anyone To Bank $20,000 Per
Month Working Only 2 Hours A Day Starting Tomorrow!”
Making $20,000 a month is better than $10,000 isn’t it?
And now you only have to work 2 hours instead of 3!!!
And, you can get started tomorrow! (Brilliant copywriting eh?)
This is how most marketers go about trying to market their products.
They add and improve the benefits and try to promise more than their
competition in order to stand out.
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Would these improved benefits make you more likely to part with $7 to
discover the method?
Let me ask you a bigger question:
Would you spend $10,000 on this report?
Of course you wouldn’t. You don’t believe the promise that is made in
the headline, and I can’t convince you to believe by promising more or
adding benefits.
But let’s consider another offer, one that I will make to you personally
for reading this far into my book (only 50% of customers ever even
open the books they buy).
What if I could promise you an income of $10,000 a month from the
comfort of your own home in exactly 3 months from now?
You won’t make much, if any money for the first 2 months but by the
third month I personally guarantee you will be able to quit whatever day
job you have, and you’ll be able to make $10,000 each and every month
from home. You will also need to work a full 40 hours a week with me,
creating sales videos to accomplish this.
If you believed with 100% certainty that I could deliver on this promise
to you… How much would you pay for it?
And I do mean 100% certain that in 3 months time you would be living
this dream…
What would you be willing to pay?
Would you pay me $1,000 to personally help you make this a reality?
Would you pay $5,000 for me to coach you and build your business for
you?
How about $10,000 to make it my personal mission over the next 3
months to see you succeed as a marketer?
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Is $10,000 a worthwhile investment if you were absolutely 100%
certain it would allow you to build a 6 figure business in the next 3
months?
Of course it is. That’s why my coaching students pay me that much. They
are certain I can deliver, and I do. Every time.
I promise students something realistic: Building a 6 figure business in 3
months’ time that requires a full 40 work week. It’s a promise that’s not
as sexy as most of the $7 ebooks make.
So why would you be willing to pay $10,000 for less of a promise?
Because the promise is believable. It’s simple:
The Amount Of Money People Will Pay Is Related To The Benefit
They Are Certain They Will Receive.
Let me give you another example in the weightless niche.
People will have no problem forking over $20 for a fat loss ebook that
promises a diet and an easy to follow recipe plan. One that the customer
believe they MIGHT stick to and MIGHT work for them.
That same customer will pay hundreds of dollars a month for diet pills
and meal delivery services. Such things deliver the same benefit of the
ebook but have a greater chance of success in the mind of the prospect.
And that same customer would pay thousands of dollars, even tens of
thousands for gastric bypass and liposuction treatments that have a
near 100% certainty of getting what they want.
At the end of the day, the core benefit is the same: Losing weight and
having a nicer body.
The only difference is the level of certainty in achieving that benefit.
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Moral of the story: While everyone else in your market is promising
more benefits and charging customers less… You should be promising
less, proving more, and charging your customers more.
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How To Write A Sales Video That Makes You Rich
Now it’s time to get down and dirty and start talking about writing
converting sales videos. I hope you took the time to read the previous
sections, because without the right mindset going into writing your
sales videos (or any ad for that matter) no one will read your ads, and
even if they do you won’t convince them to send you money.
Keep it simple stupid. No, really!
The outline that follows is one that I use for every one of my sales
videos. Follow along with each section step by step and don’t bother to
reinvent the wheel.
When recording the videos I use a simple power point presentation that
You can see an example of one of these videos here.
Flat black text, with each word capitalized in a Power Point
Presentation. One to 3 sentences per slide.
I use Camtasia to record and edit these presentations. Camtasia is the
perfect software for web video, and even allows you to upload to
YouTube directly from the software.
You can get a copy of Camtasia here.
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The video persuasion formula…
Ok, time to dive into the formula. Follow each of these sections and you
will have a completed video sales letter ready to start producing
income.
Step1: Video Introduction
Key point to remember: You want your video to provide value to the
viewer.
There are two things you must immediately accomplish once your video
starts:
1.Change the viewer’s state
2.Sell them on watching the rest of the video.
In the introduction, it is your job to change the user’s state by first
breaking him out of whatever pattern he was in previously.
Consider what your viewer was doing before they clicked on your ad to
see the video:
Where they browsing their friends statuses when they came across your
ad?
Where they actively searching for a solution on Google or Bing and saw
your ad as their answer?
Where they reading a blog post and your banner caught their eye?
When people click on your ad and start watching your video, they will
be filled with skepticism and looking for any excuse to exit out of your
video and return to chatting up friends on Facebook.
The first thing you must do is interrupt their normal thought process
when they click on an ad. In NLP this is called a pattern interrupt
because we are literately interrupting their normal pattern of behavior.
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Once you’ve broken their normal pattern, you want to invoke a feeling
of curiosity and desire to keep watching.
Here are some of the best ways to start your video and interrupt their
pattern:
Quote alarming facts – General information about your targets
problem will pull your viewer in more than information about your
product.
These facts should simultaneously provoke fear, as well as curiosity in
your viewer. Let me give you some examples on how I would open with
a strong fact:
“Fact: 1 in 4 Americans are pre-diabetic, and over 50% don’t even know
it. If you or a loved one have been feeling fatigued, stressed, have been
gaining or losing weight, you may be at risk.” (notice the symptoms I
mention can apply to practically anyone. This is a great tactic to use in
any health related product.)
“This is a public service announcement for anyone collecting social
security benefits. 83% of all retirees are only collecting half of what they
are entitled too because they have not been made aware of this simple
legal loophole.”
“Breaking news: Stipulation in Obamacare allows any unemployed
American to collect social security benefits regardless of their age”
Expose –One of the best ways to get someone to consume your video is
to format it in medium they are used to consuming. Formatting your
video as an expose news story will immediately disarm the viewer in
thinking your video is an ad, and will pull them into your story.
A quick 5 second news style intro before your opening statement can
increase your viewership by as much as 30% (split tested for
investment related products).
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Here are a few video templates I have used successfully in the past to
increase the viewership of my videos:
Broadcast Design – Complete News Package
News
TV Broadcast News Packages
After the news intro use a news style opening line, like the examples
that follow. This intro works exceptionally well if you can incorporate
actual topics that are trending in the news.
“Breaking: Ebola lands in America… How to protect your family in the
event of an epidemic”
“Expose – The case against Atkin’s diet: New research reveals the Atkin’s
diet may increase your risk of heart disease”
“Money news exclusive: Why are Warren Buffet and George Soros
DUMPING shares of this major technology company?”
Starting your video in this news fashion will immediately disarm the
skepticism of watching a normal ‘ad’ and drive their curiosity wanting
to hear more about your news.
News stories with sensational headlines are what people are used to
watching… and sharing with their friends.
Random and unexpected – A great, and common way to take someone
out of the state of skepticism is to simply display something completely
random, but relevant to what you are offering.
Let me give you two examples that have worked well for me:
Using a picture of Kim Kardashian: http://reillylabs.com/wp-pay-by-
sharing/
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Using a random picture as a metaphor for the offer:
http://reillylabs.com/wordpress-dashboard-brander/
The first example, using a picture of Kim Kardashian, worked extremely
well and the highest viewer retention rates out of any other intros I
tested. It’s certainly not what you would expect when clicking on an ad,
and so it momentarily interrupts your thought process and pulls you
into the video.
A word of warning though: Your random interrupt should be relevant to
the story you are telling in your ad. In the example above, Kim
Kardashian was the inspiration for a product, and tied nicely into the
story.
Sexy story – I am going to be dedicating an entire section on stories, but
if your story is compelling and interesting enough you can jump into it
as part of your introduction.
People love a good story, especially one they can relate too. Here is the
ultimate test to know if your story is any good:
Go out to a bar with a friend and tell the story to them.
What is their reaction?
Are they pulled into the story?
Do they look to you to complete the story if you stop half way through?
Does it stimulate their emotions the whole way through and leave them
wanting more when you have finished?
If your story is compelling and relatable, then you can use it in your
intro to pull your viewer in.
Here is an example video where I start with the story, as well as a strong
visually proved benefit:
http://reillylabs.com/fx60-fundraising/
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Massive benefit/proof combo – Sometimes the best way to grab your
user’s attention is to show them a strong benefit right off the bat and
immediately prove it visually.
Now, I am not talking about a hyped headline, I am talking about
massive undeniable proof right up front.
A few examples would be:
A screen shot of your bank account showing you earned a million
dollars online.
A dramatic before and after picture of how you or a client lost weight.
A picture of you laughing surrounded by beautiful women for a
relationship product.
You can see an example of this being used here:
http://reillylabs.com/ultimate-offline-directory/
Show the undeniable proof of a benefit your market wants, and let the
viewer know that you will reveal how you did it in the video.
Step 2: Promise Value In The Video
After breaking our viewer’s pattern and putting them in a state of
curiosity, we need to sell them on watching the video all the way
through. You want to promise a unique benefit that will be revealed
later in the video, build anticipation.
Here are a few examples:
“Watch this presentation until the end to find out if you are at risk of
diabetes, and how to immediately reverse it without medication.”
“Keep watching and I will reveal the 3 foods you must avoid in order to
lose belly fat.”
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After promising to reveal valuable information, you can introduce your
story:
“Before I get into details on this method, I am going to tell you a quick
story. You need to hear this story and how you’re being lied to by the big
pharmaceutical companies in order to know why this method is so
controversial.”
Step 3: Story Telling
Stories are one of the best ways we can communicate to our viewer.
Telling stories is how normal people communicate in everyday
situations. By walking the viewer through a story, they will picture the
events in their mind, and begin to feel the points you are trying to make.
There are a few types of stories that I use in my videos:
News reporting, expose – My favorite style of storytelling in video
sales letters is a news style story. These stories can weave a conspiracy
that points the blame for your viewer’s ales on some higher authority.
The trick to these stories is research… A smoking gun. Anything that
goes against conventional wisdom works best.
Some examples:
How a PR company won the Oscars of public relations for selling sugar
to the public making everyone fat and diabetic. (true story)
How the internet marketing gurus came together to launch a traffic
solution that no longer works so they could get rich.
The point of this story is to make the viewer angry that they have been
deceived, and want to get even.
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Embarrassing admission / Inspirational tale – Personal tale of
overcoming the hardships your viewer has and finding the solution you
are offering. In this story you will walk through your own personal
hardships and just how you came to discover your solution.
You want your hardships to be relatable to your audience. If you can
describe their problem better than they can, they will think you have the
solution.
This would follow the typical rags to riches story format. You had a hard
time with something your audience has a hard time with:
“I struggled my entire life with my weight”
Name specific instances where this affected you:
“I was always the kid who was last picked in soccer”
“I could never get a date”
“I took my sister to my senior prom”
Next you want to talk about the turning point that made you look for a
solution:
“I remember the day I decided enough was enough…”
Next you describe the process of discovering the solution:
“I studied every medical journal and saw every weight loss doctor”
“I finally discovered the secret, it turned out certain food additives
where keeping me from losing weight no matter how hard I tried”
And finally you describe your life after finding this solution. You want to
describe everyday details that your audience can relate too:
“I feel healthier, I finally get admiring looks form my secretary, and my
wife actually gets jealous when she sees me with my secretary.”
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Step 4: Provide Useful, But Incomplete Tips
After telling your story, you want to make good on your previous
promise and deliver the tips/information on how your viewer can help
themselves.
You want your tips to be useful for the viewer, but without painting the
whole picture so they would have to buy your product in order to put
them to use. Leaving out information also increases curiosity, which
keeps the viewer watching to find out more. Here are some examples:
“You can eat as many carbs as you like when you have diabetes… In fact
carbs will actually help restore your blood sugar, but only if you get
them from the right sources…” (the right sources of carbs is left out to
keep the viewer watching)
“You will lose more weight exercising for only 10 intense minutes a day
than you would spending an hour on some cardio machine. The trick is
to do the right exercises, at the right time of day…” (The exercises and
time of day are intentionally left out)
“Cheating on your diet and eating your favorite foods will help to
restore your hormone levels and actually help you lose weight. But
ONLY if you do this at the right times during the week…”
I usually include 4-5 specific tips in my videos. Leaving out some crucial
piece from each one keeps the viewer watching and ultimately
interested in the product.
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Step 5: Agitate your Viewers Problems
After giving our viewer tips, the next step is to agitate their problem
further. Also expound on the difficulties of getting it fixed as well as the
difficulty in following your tips from before. This will make a great
segway into introducing our product, as the easiest/done for
you/fastest solution to their problems.
I like to use a mix of facts and personal day to day struggles associated
with the prospects problem. You want to remind the viewer of the pain
they feel in their current situation and make them realize that their pain
will be worse if they do not take immediate action. Here are some
examples:
For a diabetes product:
“Listen: If you are struggling with diabetes… The daily injections, the
constant worrying about your blood sugar, now is the time to take
control – before it’s too late. You see, diabetes is the leading cause of
kidney failure, amputation, and the number one cause of blindness in
newly diagnosed adults. You may be managing your diabetes with
medications now, but soon enough it won’t be enough.”
For a make money online product:
“Listen: if you have ever tried to make money online, you know it’s not
as easy as the guru’s make it out to be. Dealing with the technical details
of web hosting, SEO, mailing lists… Finding the right niche, building
products, writing advertising… It’s no wonder 90% of entrepreneurs fail
to even make their investment back in their online business.
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Step 6: Introduce Your Product
In the last step we have sold our viewer on the need to take action in
order to prevent their problem from getting worse, and now we will
introduce our product as the solution. This section would only take up 1
or 2 slides.
The introduction starts by questioning a possible solution using a
benefit, and then introduces the product. The formula for this is as
follows:
1.“What if there was a solution to PROBLEM that also BENEFIT..”
2.“How much would your life change?”(Optional sentence)
3.“Well, thanks to STORY ELEMENT you now can…”
4.“Introducing: PRODUCT NAME”
Let me give you some examples:
“What if there was a way you could lose weight without having to do
hours of cardio? Well, thanks to the discovery of HIT training, you now
can! Introducing: The 5 minute weight loss solution.”
“What if there was a way you could make money that is also fun to do?
Well, thanks to the power of viral Facebook posts, you can! Introducing:
The $100k Facebook Formula”
“What if there was a way you could invest your money in stocks but
have the security of a mutual fund? Well thanks to the creation of
exchange traded funds, you now can! Introducing: The Fund Traders
Handbook”
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Step 7: Explain What The Product Is
Immediately after introducing your product, you want to spell out it’s
USP or unique selling position. What benefits dose your product offer
that is unique in your market?
Are you the cheapest? Fastest?
What makes your product unique?
Here is the formula I use for product descriptions:
The NAME OF PRODUCT is the {only/best/cheapest} product that
allows you too BENEFIT while BENEFIT.
Here are a few examples to make this more obvious:
“The 5 minute weightless solution is the only weight loss plan that
requires no exercising and allows you to eat all the carbs you want.”
“The $100k Facebook Formula is the fastest way to make money on
Facebook without spending a penny on ads.”
“The fund traders handbook is the easiest way to buy and sell funds
with the ease of buying stocks”
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Step 8: Explain What The Product Is Not
After our product description, spend a few slides giving reasons that
your product is different than anything else your market may have seen
in the past. This is especially important if you are in a crowded market
place like weight loss or make money online where the prospect has
more than likely heard similar sales pitches in the past.
One of the biggest objections for your audience is “I have tried other
products and they didn’t work for me, why should I try yours?”
In this section we will overcome that objection before we start naming
prices and working to close. This also allows us to subtly discredit our
competition without naming names.
I usually to begin this section with an intro:
“Now before I tell you more about PRODUCT NAME, let me tell you what
it this is not:”
“You may be thinking you have seen everything when it comes to {Your
niche} before, however let me tell you why this is not like anything you
have tried before:”
Here are some examples (Notice that each example mentions a method
that is sold in other products, and then discredits the method.):
“This is not some dangerous starve yourself every other day diet plan”
Method: starvation diets
Discredited: Called dangerous
“This is not another ‘buy penny clicks and send them to CPA offers’
course that never ends up profitable”
Method: Buying penny clicks and sending them to CPA offers
Discredited: It never ends up profitable
“This is not another SEO program that gets your website banned”
Method: SEO (Search engine optimization)
Discredited: Gets your website banned
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“This is another diet telling you to stop eating carbs and making your
exhausted all day”
Method: Stop eating carbs
Discredited: Makes you exhausted
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Step 9: Product Bullets
At this point we have made our prospect realize they need to take action
(Step 5), we introduced our product as the solution (Step 6), expressed
how our product solves their problem in a unique way (Step 7), and
proved it is a unique solution by discrediting the benefits offered in
other products (Step 8).
Now it’s time to dig in deep and sell our product’s benefits using bullets.
A bullet is a mini headline – invoking desire and curiosity by expressing
specific benefits of your product.
A simple formula that works for any product is to start with a feature of
your product, and follow it up with one or two benefits. Let me give you
a few bullet examples using this format. Notice I start with a feature, and
talk about the benefit in a way that makes the viewer curious, and adds
to their desire.
I usually start the benefits with a simple introductory slide like this:
“Here are just a few of the things you will learn inside {PRODCUT
NAME}”
And the list out my bullets, one per slide:
“Lean the ‘negative selling’ strategy that not only discredits everyone
else in your market, but makes your product stand out as the only
credible solution to their problem…”
“My 5-Minute fat burn workout – Learn how you can burn more fat in a
5 minute work out than you can with hours of cardio. (The Japanese
doctor who invented this workout used it to train Olympic athletes)”
“How to make money with mutual funds in bear markets – Learn the
insider secret to shorting funds when the markets go bad (I’ve made
millions when everyone else is running for the hills in bear markets)”
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Step 10: Additional Proof Elements
At this point in the video we have made a lot of promises to our
prospect and they are likely to be skeptical. We have them full of desire
after seeing all the benefits of our product, and are now making up their
mind to buy. Now is the perfect time to prove our claims.
Here are some proof elements you can add at this point in the video.
•Testimonials – There is no proof like social proof. This is the
perfect time to read off customer testimonials or provide video
testimonials from customers who have achieved the benefits you
promised in your bullets.
There is nothing stronger than the one two punch of compelling
benefits followed by social proof from customers that have
achieved these benefits.
•Hard Proof – Hard proof can be anything from pictures of your
bank statements for a financial product, to you before and after
photos for a weight loss product.
Even better: combine hard proof with testimonials, use customers
before/after photos or hard copies of their bank statements.
•Guarantee – Guaranteeing results can be considered proof in
itself. Your buyer is skeptical of buying because they may not
receive the benefits you have promised, and the act of
guaranteeing the results can be enough to put their mind at ease
especially when combined with other proof elements.
We will offer a full guarantee after our call to action, but for now
you can make mention of the guarantee by saying things like:
“And your results are completely guaranteed… I’ll go into that in a
minute, but first I want you to hear what some of our other
customers have had to say about {PRODUCT)”
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•Demonstration – Sometimes nothing can sell better than a good
demonstration, especially if you are selling a physical or software
product. Just watch the salesmanship of late night infomercials, a
good product will have a ton of demonstrations.
Pro tip: Stack your proof elements the way you would stack your
benefits. The more proof you can offer, the less skeptical your prospect
will be.
Step 11: State The Value Of The Package
The next step is to express the dollars and cents value of your product
package, adding bonuses to increase the value. The total value that you
express in this section should be at least 4 times the final price point.
Here are the steps:
•Introduce the full package including bonuses – Start by
introducing everything in your product package, and assign a
value to each one. You can include fast action reports and state
their value at $17, bonus software at values ranging from $17-
$497, recorded teleseminars, etc.
Pro tip: many product vendors would be willing to give you copies
of reports or products they have written to sell as bonuses. This
gets them exposure and possible product sales, all the while
increasing the perceived value of your product and establishing a
potential affiliate relationship with the vendor.
•State the total value of this package if bought
normally/separately – Add up the total perceived value of
everything you are including in your package and state it as the
normal value. Here is an example slide:
“Now if you were to buy {PRODUCT NAME} and all the bonuses,
this would cost you $197.”
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•Promise a better value – Immediately after stating the perceived
value of your product, tell your prospect that you have a better
deal coming for them. This raises their curiosity further, and
keeps them watching your video.
“However you will not be paying $197 today, I’ve got a much
better deal coming your way so keep watching.”
•Give a reason for the discount – Stating a faux price and then
offering a discount is one of the oldest tricks in the book and your
customer knows this. TV infomercials have been using this tactic
for decades, and your prospect is naturally skeptical that their
‘special deal’ is genuine, and that your product is actually worth as
much as you say.
Like everything else… you need to prove it.
There are two way to prove the discount: Proof that the package
is in fact selling at the normal price, and a reason for the discount.
Proving that your package is selling at the normal price is quite
simple, just sell it elsewhere on your site for the prices you have
suggested and show a screenshot in the video. Word of caution:
you need to actually be selling your product at this price in order
for this to work, otherwise it would be considered false
advertising. Luckily it’s as simple as a separate sales letter
somewhere else on your site at the normal price in order for this
claim to be considered legitimate.
And second, what is the reason for this discount? Is this a fairly
new product and you want to get the word out? Is this a relaunch?
Has the product been updated? Is this a special promotion for
customers of another product? Give a legitimate, and believable
reason for the discount and your prospect will believe it.
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Step 12: Express The Cost Of Not Buying
Now that our prospect is sold on our unique benefits, and is certain we
can deliver these benefits from our proof elements, the only thing
holding them back is price. We are going to overcome price resistance in
3 ways:
1.Demonstrating it costs them more if they don’t buy
2.Demonstrating they will immediately save money by buying
3.Comparing our costs to something they would be guilty spending
money on
Is this step we are demonstrating loss if they don’t buy. This will depend
heavily on your market and your product, but it really comes down to
asking yourself one simple question:
What is my prospect currently spending money on that they will no
longer need too once their problem is solved.
Here are some examples:
“Just think of how much money you will spend in doctor’s copays and
medications if you don’t get your diabetes under control”
“Without organic traffic to your website, you will have to spend
hundreds, or thousands of dollars every month in advertising to get
people to your website.”
“How much money have you wasted on diet pills, diet food programs,
and cardio machines that simply don’t work?”
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Step 13: Demonstrate Savings With Buying
In this step we will demonstrate how buying our product at the
‘retail/faux’ price actually saves them money. We do this by comparing
it to the expenses we mentioned in the last step:
“$197 is nothing compared to the money you will save in doctors’ bills
over the next month”
“$197 to learn how to generate free traffic to your website is nothing
compared to the money you will save on PPC ads.”
This tactic is to get them to agree that the product is worth it’s full price
in a strict dollars and cents perspective. It makes buying a complete no
brainer since the actual price will be less than 25% of what they are
now agreeing is a worthwhile price.
Step 14: Call To Action/Pricing
From here you will step down the prices until you reveal the final price
of your product.
Pro Tip: Naming the final price is the optimal time for the buy button to
appear below the video. In all of my testing across a variety of niches,
dropping the buy button at this point has tripled my conversions over
having the buy button there in the beginning. You can test other times to
make your buy button appear, but this has been my go to point.
Here are some examples:
“However you will not be paying the full price of $197. Nope, you won’t
even have to pay half that. Not even $97. Your total investment in
{PRODUCT NAME} is only one easy payment, of only $47”
Of course the pricing will be different as well as the payment options
(multiple payments can work great for higher ticket items).
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Step 15: Guarantee Their Results
As soon as you name your price and drop the buy button below the
video, you want to state/reiterate your guarantee. Be as specific as
possible, and use this as an opportunity to reiterate the main benefits of
your product.
“Listen: {PRODCUT NAME} is backed by our 100% iron clad guarantee.
If you don’t {MAIN BENEFIT} or {SECOND BENEFIT} then I will refund
you every penny, no questions asked. You can even keep the product.”
This is a sneaky way to reiterate, and further prove that your product
will deliver the benefits you promise. Using this guarantee format right
after final pricing has doubled my buy button clicks in testing.
Step 16: Use Scarcity To Get The To Buy Now
At this point in your video prospects will have either clicked on your
buy button and going through your checkout page, closed the window
because they were not sold, or are sitting on the fence about buying
(hence they are still watching).
Most fence sitters are ready to take action and buy your product, just
not at that very moment. In many cases they want to ‘think about it and
come back to make their decision’. The sale at this point is less about
benefits, more about taking immediate action instead of waiting. We will
use scarcity, and fear of missing out in order to push them off the fence.
You want to state that your offer is only good for a limited time, and give
a reason. Perhaps you will no longer be offering this discounted price, or
one of the bonuses are only available during the presentation. Perhaps
this entire product is a launch and will not be available after a certain
period. Here is an example:
“Listen: This discount and all the bonuses are only available now, during
this presentation. If you don’t act now I will be forced to charge you the
full price and you will miss out on the bonuses.”
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This generic example will work in almost every case, however the more
specific a reason you can give, the better.
Step 17: Call To Action
At this point in the video you want to specifically tell your prospect
what to do. Let me give you an example:
“Look below this video right now. Click on the button that says ‘Buy
Now’ and secure your discounted copy before this promotion ends.”
Add a red arrow pointing below the video to draw the viewers’
attention to the buy button, and let the video pause for around 15
seconds before moving on to the FAQ section.
Step 18: Use An FAQ To Overcome Objections
At this point anyone who is still watching our video is still on the fence
and may have a specific objection. We can use a section of frequently
asked questions to overcome objections, like we would if we were
selling the prospect in person.
What are the most common objections prospects have to your product?
If you don’t know, you can easily survey your customers and list to see
what their biggest objections were when they bought. It also helps to
keep a line of communication open with your customers via email,
forums, and support. Keep a log of any questions that customers ask
about your product, or any complaints they have. Odds are for every
person that takes the time to ask a question, you’ve got ten other
potential customers who had the same question but didn’t take the time
to ask.
Pro Tip: Treat the customers who ask you questions (even silly
questions) like gold. They can be your greatest insight into what’s going
on in your prospects head when they read your sales copy.
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I set up the FAQ section of my video with the following line:
“If you are still watching, I bet you have some questions about
{PRODUCT NAME}. Here are a few questions that other satisfied
customers have asked me in the past:”
From here, go one by one through each question and follow up with an
answer:
“Q: Will you diet work if I have a thyroid problem?”
“A: Of course! In fact this diet will help normalize your hormone levels
naturally which will give you more energy throughout your day
especially if you have a thyroid condition.”
Follow up with as many questions and answers as you can. At this point
in the video if the person is still watching you might as well cover every
base to try to convince them to buy.
Step 19: Final Call To Action
Once you have finished going through your FAQ’s, end your video with a
final call to action and a red down arrow pointing to the buy button
below. You can use the same close that we outlined before.
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How to buy ads/traffic for a positive return
Creating completing sales videos for your product is 90% of the battle
as long as you are able to attract the attention of affiliates to promote
your offer. There are thousands of affiliates on Clickbank (myself
included) that are always on the look out to promote the latest high
converting offer to our lists and traffic sources.
If you use the formula and strategies in this guide, your video sales
letters will outperform the majority of other products in the affiliate
marketplace.
To help you get started making sales a bit faster, I am including this list
of my favorite traffic sources as well as a few pointers to start buying
traffic profitable to get you started. This is not meant to be a course on
buying traffic, but following along here will get you your first few sales.
Let me start by giving you my favorite traffic sources when promoting
my video sales letters:
Facebook Ads: I hate Facebook but the rest of the world seems to love
it and spend a lot of time on this site, so why not advertise here.
Facebook has some of the best targeting out of any ad network, from
demographics to interests, to life events. The downside is that ads on
Facebook seem to burn out quickly, and their guidelines are getting
stricter every week.
https://www.facebook.com/advertising
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Bing Ads: Seriously, this has to be the most underrated ad network. If
you have an offer in the health niche especially, you need to try
converting traffic from Bing. Out of all the networks I am mentioning on
this page, this is the easiest traffic source to get profitable.
Think about it: You can target people who are actively searching for a
solution to a problem, or even a competitor’s products. There is not as
much volume on Bing as there is on Facebook or Google, but the traffic
is the highest quality out of any source I currently buy.
I recommend starting here if you are brand new to buying traffic:
http://advertise.bingads.microsoft.com/
Traffic Vance: My secret weapon (especially international accounts).
With Traffic Vance you will want to open two accounts, one for US traffic
and one for international traffic. This ad network prefers to work
directly with product vendors and do not normally approve affiliate
marketers so make sure you have a completed product and video sales
letter before applying.
FYI – this is the first place I buy traffic when testing a new offer. The
quality is high and they have very few guidelines which means you can
promote almost any offer and not have to worry about quality scores or
ad content like you would with Facebook or Adwords.
https://www.trafficvance.com/
BuySellAds: BuySellAds is a hidden gem that can get you a steady flow
of profitable traffic. I’ve had campaigns on BuySellAds that return a
600% ROI every month, just sending traffic to video sales letters.
BuySellAds has a network of over 1,500 sites that you can choose to
advertise on from health sites, to wedding sites, to internet marketing
sites.
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Insider Tip: This network is where I buy almost all of my traffic in the
internet marketing niche.
https://buysellads.com/
Let me give you a few general tips when buying traffic to your video
sales letter:
80/20 Rule: I have been buying traffic for over 5 years, I’ve had 6 figure
monthly campaigns, and I’ve mentored under one the big names in
direct response copywriting.
Even with all that, at least 80% of my ad buys don’t break even. I’m not
saying this to dissuade you, but to explain how ad buying works:
80%-90% Of Your Ads Will Fail.
The trick is to find the 10% that are profitable, and keep running them.
Let’s break this down:
Let’s say you pick 10 ad placements and spend $100 on each one.
9 of those ad placements don’t make a single sale, and one of them
generates $200 in sales or an ROI of 100%.
This means you invested a total of $1,000 ($100 X 10 ad placements)
and made back $200 in sales.
However the next time you go to buy ads, you can spend the entire
$1,000 on the one ad placement that doubled your money… And have a
return of $2,000.
You need to be willing to lose money an advertising in order to find the
ads that will make you money.
So here’s the strategy: Spend money to uncover the 10% of ads that will
give you a positive ROI, and then spend all your ad dollars on those
placements.
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Budgeting: Set a daily budget for advertising you are willing to lose. I
always tell beginning students to start with $100 per day in traffic.
Rule of 10x: As a rule of thumb, you must spend at least 10 times your
customer value on an ad before you have enough data to make a
judgment on that ad.
Let’s say you have a product that sells for $50. You need to spend at
least $500 on advertising in order to have enough data to know if that
ad is returning positive. Anything less will not be statistically significant.
Tracking and testing: The only way to know which ads are making you
money and which are not is to track the results of your ad buys. There is
free software that can handle this for you:
http://tracking202.com/home
Ad Copy: Sell the video not the product. You video sales letter should be
written to provide value to the viewer. Remember our principle from
before: Make your advertising itself valuable.
When your advertising is itself valuable, and it provides that value in a
way that entices your prospect to buy, you can let it do all the heavy
lifting for you. Your banner ads and Facebook ads only need to sell the
value in the video, and not presell the product.
Write your ads to sell the tips you give away in your video:
“Free video reveals the 3 diet foods that make you fat”
“Do you make these mistakes in your marketing? Watch this free
presentation to find out”
Using a news style intro in your video allows you to create ‘news
headline’ style banners that work like crazy:
“Breaking News: Diabetes drug recall you MUST know about”
“Money News Exclusive: Why are hedge funds dumping shares of
Apple?”
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Extra ninja tips for getting rich with videos
Here are a list of advanced video maketing tips in no particular order to
take your video sales letters to the next level:
Use Wistia – I have used a number of video hosts for my videos
including YouTube, Easy Video Suite (terrible BTW), self-hosting, and
none of them compare to my go to host Wistia:
http://wistia.com/
Affordable, easy to use, and works like a charm. Can’t recommend them
enough.
Make Your Video Clickable – Wistia has the option to add a call to
action right in the video, making the video a clickable link. After your
video sales letter ends, have text appear across the video:
“Click here to buy now”
And make the link take your viewer to your checkout page. I find as
much as 20% of viewers who watch until the end will click on this link
instead of the buy button. Think of how many lost sales you might have
by NOT doing this.
Remove video controls – Removing the scroll bar, pause buttons and
other controls ALWAYS increases conversions. I have never had a case
where adding the controls increased sales. You want your viewer to
watch your video from start to finish the whole way through, and not be
able to skip around. This one tip will increase your sales.
Exit pop to a text version – If the viewer closes the window before the
video is complete, use an exit pop script to direct them to a text version
of the sales letter. Some people prefer to read than to watch a video, and
so this method will capture both audiences.
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Use a belcher button – The highest converting buttons that I use
include a button, text link, price, and credit cards also known as a
‘beltcher button’. You can see an example below:
Notice the text link below the button…
Having a blue underlined text link below the button will increase your
clicks by as much as 20% in my tests. People are trained to click on link.
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In Conclusion: Do Something…
If I handed you a check for $10,000 next week… How much of an impact
would that have on your life?
What if I handed you 500 checks at $20 each?
Or 10 checks at $1,000 each?
Truth is you are just 1 video sales letter away from making this happen.
All it takes is for you to put what you’ve learned in this guide to work for
you, starting right now.
$10,000 in your bank account by next week… Here’s how I would do it if
I were you…
Sell some products (500 X $20 checks)
If you were to put together a product and sell it for $20 you would need
500 sales in order to make $10,000. This is not including upsells or
affiliate sales promoting other offers to these buyers, this is just front
end sales.
Now 500 sales on a new product is not that hard to do… My video sales
letters generally convert at around 15%, which means you would need
to get about 3,400 people to view your video sales letter.
Average affiliates can send about 1,000 people when promoting an offer
to their buyers list. That means you would only need 3-4 decent
affiliates promoting your video sales letter in order to do $10,000 in
sales.
And if you follow along in this guide and make your video sales letters
valuable, and they convert because you prove the benefits than affiliates
will actively seek you out!
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Just create a VSL and post it on one of my 3 favorite affiliate networks:
Clickbank – http://www.clickbank.com/
JVzoo – https://www.jvzoo.com/dashboard
Warrior Plus – https://warriorplus.com/
Pro Tip: Most affiliate networks will provide you with a marketplace of
top sellers. Sending a simple email to these sellers with an invitation to
promote your offer will get at least 4 people. Even if only 1 out of 10
sellers you message decides to promote your offer, you only need to
send 40 messages to generate enough traffic to make you $10,000…
That’s less than a day’s work in promotions.
And of course, if you have gone through the motions and created a
converting offer that provides value to the viewer, I’d consider
promoting the offer myself. Just send me an email with the details:
reilly@reillylabs.com
Sell yourself (10 X $1,000 checks)
Selling yourself… the world’s oldest profession.
Jokes aside, there is a HUGE demand for professional video sales letters
and marketers/business owners will pay top dollar for them.
I’ve paid as much as $30,000 to have a video produced (even after
writing the copy myself) so if you offer clients video copywriting AND
video production services for a flat $1,000… You’d have marketers
lining up to hire you.
The best way to attract video clients is to produce an example sales
video and posting it on internet forums where potential clients can find
it.
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You can start by targeting internet marketers at the top marketing
forums on the net:
Warrior Forum – http://www.warriorforum.com/
Digital Point – https://forums.digitalpoint.com/
Wicked Fire – http://www.wickedfire.com/
IM Talk – http://www.imtalk.org/
And, I’ve managed to book clients in different sales industries as well
like realtors, loan officers, accountants, lawyers, and other sales based
industries that need to attract and sell clients.
Here is a list of some of the top industry specific forms:
Agents Online – http://www.agentsonline.net/forums/ubbthreads.php
Real Estate Webmasters –
http://www.realestatewebmasters.com/forum/
IQ Real Estate – http://www.iqrealestate.com/realestateboard/
Car Sales Forum – http://www.carsalesforum.com/
Broker Outpost –
http://forum.brokeroutpost.com/loans/forum/1/2.htm
Posting a video on EVERY forum in this list will generate some interest
and get you inbound calls and emails from potential clients. Each video
should only take you a day to write and produce, and so at $1,000 each
you’re looking making that $10 grand just ten days from now.
Listen closely: whether you decide to sell your own product or offer
video creation services all it takes is effort. Just get started.
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Stay in touch
That’s it for my video persuasion course!
I’d love to hear from you personally, your successes, your troubles, and
any suggestions you may have for me.
If you have a question or comment for me directly, feel free to drop me
an email here: reilly@reillylabs.com
I do get a lot of email, but I try to check it everyday and respond when I
can.
If you need faster help, submitting a ticket to our help desk is the fastest
way to get a response:
http://whitewavesupport.com
And remember, the more action you take… the more money you will
make.
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Video Marketing Mayhem

Video Marketing Mayhem
-1-
Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
-2-
Table Of Contents
Foreword
Chapter 1:
Introduction To Video Marketing
Chapter 2:
Enter YouTube
Chapter 3:
Basics Of Video Marketing
Chapter 4:
Simple Tools For Creating Videos
Chapter 5:
4 Ways To Use Videos In Your Online
Business
Chapter 6:
How To Boost Profits Using Videos
Chapter 7:
Video Marketing Ninja Tactics
Chapter 8:
Video Marketing Mistakes To Avoid
Wrapping Up
-3-
If your looking for an opportunity that you can send this traffic to while earning $17.95 payments that are paid out weekly as well as a residual monthly income just by giving away a simple high converting website then click here
Foreword
With the growth of the internet and technology, videos have
increasingly become a more powerful tool in getting more leads and
growing one’s business.
The commercialization of video editing tools and ease of sharing
videos via video sharing sites such as YouTube has made the growth
of the video industry explode rapidly.
Currently, it doesn’t matter if you are a small time marketer or a
corporate giant, you stand lots of gain through leveraging on videos to
grow your business.
This e-book aims to uncover the strategies you can tap into to start
making money through videos immediately.
Let’s begin!
Video Marketing Mayhem
Learn How To Harness One Of The Most Profitable Tools On The
Internet
-4-
Chapter 1:
Introduction To Video Marketing
The trends of internet marketing have always been evolving. Back
then, it was article marketing. Then came the paid advertising era of
PPC and PPV. Today, we have Video Marketing.
What is video marketing? Video marketing is the art of using videos
to market and grow your business. This could be in the form of using
videos for getting leads, building traffic or selling a video product.
Video marketing is great because it has the ability to grow virally.
Viral marketing as in it spreads as fast and as widely as a biological
virus, but in the marketing sense. This can help you reach a wide
audience in a short amount of time and at a low cost.
People love watching videos, so much more because you can
incorporate visual and audio elements which can excite emotions and
make content interesting. E-books are so yesterday and have a hard
time keeping up with videos which have been getting better and
better.
One of the most useful sites out there is YouTube – The world’s
largest video sharing site. We shall look into the power of YouTube in
the next section.
-5-
Chapter 2:
Enter YouTube
As mentioned earlier, YouTube is the world’s largest video sharing
website. Why are they called video sharing sites? Its because everyone
who uploads videos are like a TV channel of their own – You can get
subscribers and people who watch your videos can freely share it with
others through a wide variety of social media sharing tools available.
The popularity of YouTube has exploded, and businesses, big or small
stand a lot to gain by tapping into this phenomenon. You
YouTube allows you to upload videos for free, and if your videos meet
their standards they will offer you a director’s status, where you can
post up videos longer than 10 minutes.
One good thing about YouTube, is that you can post descriptions
down at the bottom box of your videos. This allows you to draw traffic
to your website and write descriptions about your videos.
YouTube also has that added benefit of being owned by Google, the
largest search engine in the world. Because of that, YouTubes videos
rank highly on Google, and you can draw tons of traffic by targeting
keywords with high search volume and are related to your niche.
-6-
Chapter 3:
Basics Of Video Marketing
This chapter is about the basics of video marketing. For the purposes
of this chapter, we will be focusing on using YouTube as the mainstay
for marketing your business using videos.
We have seen the potential of YouTube – Huge user base, easy to
upload videos and easy to share them as well.
Here’s how you start marketing your business using YouTube:
1) Create a video worth of valuable content related to your niche
2) Make sure there’s a call to action at the end of the video
3) Upload your video to YouTube
4) Add a description below each video
5)Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the sharing
component. Get your subscribers or followers to share your videos
with others to get more views. The more views you get, the higher
your video will be ranked.
Videos with higher rank will usually be featured in YouTube’s channel
listings and this will further garner you more views.
-7-
Chapter 4:
Simple Tools For Creating Videos
Let’s look into some simple tools for creating videos for marketing
purposes. One of my favorite combinations is Microsoft Powerpoint +
Camstasia.
Microsoft Powerpoint allows you to create video content through
slides, animations and sound effects. Camstasia allows you to record a
screen capture, so when you play your slides in real time, you can
record every single thing that is happening.
Combo-ed with some cool music, you can make powerful informative
videos which your customer base will like.
Camstasia also allows you to edit your videos with basic features such
as audio editing, slide transitions etc. Post video production is
followed by uploading to YouTube, all can be done instantly via
Camstasia.
Last but not least, you will need to sign up for a YouTube account
before you can start uploading videos.
In short, these tools will help you create simple yet powerful videos
for getting traffic and customers, as long as you have good content
that your target market would enjoy.
-8-
Chapter 5:
4 Ways To Use Videos In Your Online Business
Okay, we’ve talked about YouTube and how you can market your
business online using it. Let’s look at some 5 other strategies for using
videos to market your business.
1) Share video content on your blog
-You can share video content of interest (doesn’t have to be done by
you) on your blog which probably already has an existing fan base.
Get your readers to comment on the video down at the blogs
comment section or share it with others for some SEO magic
2) Sell them as a product
Video products usually convert better than e-books and can be sold at
a higher price as a “premium” product because it costs more to create
them.
3) Share them on Facebook
If you have a Facebook fan page, you can share good video content
and get people to interact with your shared content whether in the
form of comments, sharing or “liking” to create buzz in your Fan Page
4) Use them as a video course
You can bundle together videos and sell them as a video tutorial
course to either get new leads or make big profits.
-9-
Chapter 6:
How To Boost Profits Using Videos
Did you know that videos have the ability to double, even triple your
usual profits when used correctly? Yep you heard me right.
You can do so by using them as a backend product. You see, after
someone buys a product from you (an e-book for example), there is a
high chance that they will buy something again if you position your
products properly.
A video is the perfect product for an upsell, meaning that since you
already sold them something, the video can be something related to
your e-book but priced even higher but give double the value!
You have to make it such a way that it would be foolish to give up on
such an opportunity. Your video product could be a video version of
the e-book for a slightly higher price, or a massive video collection
that complements the e-book priced higher than the e-book.
Or, you could also sell your video as a one time offer (OTO) and tell
the customer that they will never have the chance to get this special
offer again after they leave the site.
– 10 –
Millions are left on the table because marketers fail to tap into
backends for extra sales. So start creating your backend products
today using videos!
– 11 –
Chapter 7:
Video Marketing Ninja Techniques
Here’s a cool ninja-trick to get your video SEO-ed and more easily
found on the search engines.
It’s got to do with keyword research. First go to the Google Keyword
Tool to research highly searched keywords or key phrases with little
to no competition. Once you’ve identified a few keywords, using these
keywords as the title of your videos (one keyword/phrase will do).
Next, in your video description, the first line should be the direct link
to your website. This is so people are more likely to see your link
when watching the video and this boosts clickthrough rates.
After a link, add a brief description in a paragraph form, with the first
line of the paragraph containing your target keywords and perhaps
sprinkle a few more throughout the body description.
End the description with a call to action and your link to your website
once again.
This tested and proven technique has helped many marketers gets
their videos to the top searches and the first page of Google so don’t
hesitate in using it now!
– 12 –
Chapter 8:
Video Marketing Mistakes To Avoid
Videos can be a great way to grow your business fast, when used
correctly. But if you commit these common video pitfalls, your
business stands more to lose than to gain so becareful. Check out
these common mistakes now:
Not leveraging on communities. There are powerful communities on
sites like YouTube that allow people to comment on videos, share and
participate in conversation and subscribe to videos. You should take
advantage of this community. You have to get involved in the
community and show the other users that you care about them.
Not tapping into other video sharing communities. YouTube is the
biggest, but there are other big video communities such as MetaCafe
and Vimeo. If you fail to tap into these communities, you’ll be leaving
lots of money on the table.
Not making your videos viral. Viral videos are quirky, interesting
videos which make people want to share it with their friends because
of it’s funny value.
Caring too much about views. Too often, businesses produce videos
and hope to get 1 million views. On today’s social web, success isn’t
– 13 –
always counted with stats or measured in view counts. What’s
important is meaningful engagements instead.
– 14 –
Wrapping Up
In summary, videos are a great powerful tool for helping you grow
your online business in many aspects.
Rome wasn’t built in a day, the same way traffic doesn’t happen in an
instant. However, if you diligently practice these video marketing
methods, your business will surely have a lot to gain.
The best way to build a budding business online is to leverage not just
on videos, but on as many marketing methods as well such as article
marketing, SEO and paid advertising.
Once you have found what works best for your business, replicate and
multiply your efforts and in no time you’ve built yourself a solid
business empire streaming with thousands of followers.
I wish you all the best in your video marketing endeavours!
Warm Regards,
Ethan Poltrack
If your looking for an opportunity that you can send this traffic to while earning $17.95 payments that are paid out weekly as well as a residual monthly income just by giving away a simple high converting website then click here
– 15 –

Video Cash Bonanza

Video Cash Bonanza
By: Ivana Bosnjak

Copyright 215 http://videocashbonanza.com
Copyright
All content including images published within this ebook is protected by copyright laws. You may
not reproduce or republish this work or change it in any way shape or form without first acquiring
permission in writing from the lawful author.
Disclaimer
The Publisher has strived to be as accurate and complete as possible in the creation of this ebook,
notwithstanding the fact that he does not warrant or represent at any time that the contents within
are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, the Publisher
assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter
herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business, accounting or financial advice.
All readers are advised to seek services of competent professionals in legal, business, accounting,
and finance field.
Material Connection Disclosure
You should assume that the publisher of this ebook has an affiliated relationship and/or another
material connection to the providers of goods and services mentioned in this publication and may be
compensated when you purchase from a provider.
Translation: I will get a commission if you click on a link in this email and you buy the product
listed. I know, it’s obvious, but I want you to be an informed buyer!
Remember, you should always perform due diligence before buying goods or services from anyone via
the Internet, the same as you should buying offline.
You are encouraged to print this ebook for personal easy reading 🙂
Module #1 – Overview of Video Cash Bonanza Course

As you noticed. Video Cash Bonanza is a course that is laid out in step by step video setting,
however, not everyone learns by following videos, so the entire course has been added in this PDF
file. We still advise to go through bought-video and PDF in order to learn how this strategy works.
First. What are you going to learn here, is exactly how to generate some passive cash, with READY
to purchase buyers.
We are not going to focus on untargeted traffic. We are not going to focus on gigantic traffic, we
are going to focus on Ready to purchase BUYERS. Plus, we are going to help you build buyers list
plus generate sales with jvzoo marketplace.
If you are brand new to the Internet Marketing, don’t worry. This works for

everyone. Including you. 😉 and you will see how easy it is. So let’s get started…
Module #2 – what are the best videos

There are 3 types of videos that work the best. How to videos, Review videos and coupon
code/discount code videos. That is when it comes to generating pretty much instant cash. Why?
When people search for how to videos – they have a problem they are looking to solve.
When they are looking for review videos, they are ready to buy, and when they search for coupon
code.
They already made the decision and now is the time to purchase!

This strategy is simple. You are going to “ride the wave” of buzz around products. You are going to
focus on products that are about to be launched. That means – that many people are promoting those
products and you will focus on making those buyers who are looking at either review or coupon code
in order to make that final decision to buy.
Module #3 – Good and Bad Videos

Often we get asked, is it good to create long or short videos. I would say, it does not matter as
long as you are giving them what they want. At the same time, don’t over do it. People are short on
time, and want solutions NOW.
So create simple videos – that give them exactly what they want to know.

For example, I did a video giving a review + coupon code and it was less than 3 minutes. And it
ended up generating over $400 in commission. That is exactly what you want to do. (Please note –
stats show $654.63 – but that is with sales from my lists and I am not calculating upsells as I
don’t know exactly which referral brought those in.)
Module #4 – How to Find Offers and Bonuses

Ok, with this strategy we are going to focus on JVzoo market place, but remember you can do any out
there.
If you are brand new to JVzoo you can create your account right here. It is very simple to
register. All you have to do is fill out this form and register your account.
Please note – JVzoo requires phone verification. Your next step is to find offers.
You can promote something that is HOT today, or something that is coming soon. Now here is the list
you should keep. You will find the best offers listed here.
http://muncheye.com/
https://www.jvzoo.com/
http://jvnotifypro.com/

https://www.facebook.com/groups/243914299108030/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/jvzooproductlaunch/
https://www.facebook.com/groups/948201725190021/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/601685156563723/
When you go to any of the groups or notification sites. You need to search for their
JV page. This is for affiliates / JV partners. (Meaning you ;-))
You want to subscribe to be on the JV list (so you get updates and also search for bonuses and
other marketing material they provide!)
This is what you will be giving out. This is what you need to build buyers list –
meaning bonuses.
Remember. Buyer rarely buys first time around, so building a buyers list is a must as you can offer
that product again. OR you can offer them another product.
JVzoo Offers
https://www.jvzoo.com/
Also, get familiar with JV zoo and you want to pay close attention to this button!
When you click on Affiliate Details, you will get next window.

To request permission to promote. Add a personal message with exact plan on how you plan to
promote. If you are brand new, they will most likely put you on a delayed commission. Accept
delayed commission to until you get some sales in, after you get established, approvals will come
in fast. But sometimes at first, it takes a bit of time.
Also, notice that normally inside of affiliate information the details. You can access their jv
page. (Again, that is a page to get your other marketing material!)
Also, for coupon code strategy – contact the owner, and tell them, you are optimizing video for
coupon code keywords, and ask for coupon code. ANY. Even if it is $1.
IF they say NO – I suggest you research the internet, any coupon code that they provided for other
JV partners/affiliates will work. How do you know if it works? Just test to see if it actually
applies on their checkout page!
Side note: for me, the best are those that are personalized with my name.

Module #5 – Complete Campaign Setup

KEYWORDS:

For this strategy to work, you need buyer keywords. Such as:

Buy Product Name Product Name Bonus Product Name Review Review of product name Get product name
discount Product name coupon code
Product name discount code
TITLE
You will also need to create title that stands out. Such as:
Social Engage Review|Social Engage Coupon Code PLUS ***7 Software*** Bonus
DESCRIPTION:
Hi there…Ivana here…To claim your social Engage coupon code and Bonuses please go to this url
http://ivanabosnjak.com/se.html
To use a coupon code and get $10 off – PLUS my bonuses please go to:
http://ivanabosnjak.com/se.html
Click on the buy now button and under step #2 – you can add this coupon code. to get $10 Off
SPECIAL10
Thanks for stopping by to watch this social engage review and by following that link, you will get
additional coupon code.
Also, this video https://www.youtube.com/watch?v=Xw254ewLmR4 does not offer you these bonuses.
Your bonuses as listed in my video are only available through my link. so feel free
to purchase through it here: http://ivanabosnjak.com/se.html
also, feel free to subscribe to my channel and let me know below how you found this video:
Did you search using these below: Social Engage Review
social engage coupon code
social engage discount code social engage detailed review
Social Engage Bonus
Social Engage Exclusive bonuse
Buy Social Engage
Social Engage: Do You Really Need This? Social Engage: Don’t Buy Until You Read This Social Engage:
STOP Before You Buy This
Thanks so much!

TAGS:
Use the same tags as keywords you are trying to rank for. Always add 2 top keywords first and the
rest after.

Creating your video Using Google Hangouts

Click on Start a Hangout on Air
Once this window pops up.

Name video with keywords
Add little description, and keep public.
(Btw – if you are doing this the first time, you will need to connect your youtube account with
google hangouts and you will get those instructions prior to getting hangout on air video. )
After you will get this window, and click start:

Next window- click SKIP
Click on Screenshare, select the screen you want to share, and click start broadcast. Next Step –
click on showcase – yellow button and click start broadcast
Where it says showcase… make sure you enter the URL you would like to show, and
check show item. This is important.
Once done, click to go off air and click on stop broadcast.

As soon as you close your viewing, it will post on youtube. (Sometimes it takes 5-
10 minutes.)
Once your video is live, go over to editor, and edit Title, Description, thumbnail and tags.
Make sure you change your thumbnail to something that is standing out. Such as:
Module #6 – Advanced Method – Adding Overlay

Next STEP – Optional BUT powerful!
Once you are done with your video.
Head over to the Google Adwords account.
Add your video in.
Select your options – in stream and in display. Add your dedicated URLs. Once done click
Click Save and Continue.
Next step. Select bidding and audience. Makes sure you bid .01
Click save target group on the bottom.
Now. Go over to your youtube video manager. Click again on edit button.

Click on Call to Action Overlay and add your urls. In there and Save. This will add overlay over
your video!
Module #7 – More traffic plus link

It is no secret that getting links plays a huge roll in your rankings. Google hangout will get you
ranked fast… BUT we suggest for you to add more links from Twitter, Pinterest, Facebook, Reddit and
so forth. This will increase your rankings.
Also, go over and comment of few other popular channels.
Add URL of your competitor inside of your description. This will help you get more traffic from
search results on the side. This method does not have direct benefit, HOWEVER, it does help you get
more traffic from other related video results.
Please look over 3 modules on traffic –so you learn how to set up your accounts to so you get links
plus shares.
Module #8 – Case study

For example, I did a video giving a review + coupon code and it was less than 3 minutes. And it
ended up generating over $400 in commission. That is exactly what you want to do. (Please note –
stats show $654.63 – but that is with sales from my buyers lists and I am not calculating upsells
as I don’t know exactly which referral brought those in.)

Module #9 – Bonuses

Checklist
 Find 5 products you want to promote (Make Sure you have Demo and bonuses to give out)
 Optional- ask the owner for special coupon code prior to the
launch (with your name in it)
 Add it to the schedule spreadsheet
 Create Google Hangout Video
 Edit your Description in Youtube Video Edit section
 Edit your Title (if needed to add more characters)
 Add Stand out Thumbnail Image
 Publish
o Optional: Go over to the Google Adwords – Set up video campaign
o Come back over to Youtube video and add additional overlay
Squeeze page that converts at 50-70%
Spreadsheet for tracking
Module #10 – MASSIVE Buyer List Building

Once you get your list going and few sales in. Ask people who are launching their products to put
your bonus in. (Bonus with an opt in!)
That virtual real estate is PRIME advertising spot. You are getting your optin page right in front
of the buyers that just recently spend money.
Buyers who are spending money are most likely going to spend more and that is how your tiny list
can beat any huge freebie list.
If they say NO – ask to be put at the bottom. And if they still say no, that is ok, eventually they
will say yes.
We hope you enjoyed this course. We tried to lay it out in an easy to follow setting, with PDF as
well as Videos.
Don’t forget. Feel free to ask any questions you might have.
Ivana Bosnjak http://IMTrafficHub.com

Tube Ranking Control

Tube Ranking Control
By: Saul Maraney http://saulmaraney.com
2

The Legal Stuff:

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT/SERVICE AND IT’S POTENTIAL. IN
TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND
IDEAS IN THIS MATERIAL OR ON THIS WEBSITE. INFORMATION PRESENTED ON THIS WEBSITE IS NOT TO BE
INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE
PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES.

ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR
LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE
TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE
THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS
OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL
RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR
ANYONE ELSES. NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND
TECHNIQUES IN OUR MATERIAL.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
3

Introduction:

Hi, and let me first start off by thanking and congratulating you for purchasing
Tube Ranking Control.

You have made an excellent choice.

I certainly believe that once you have studied this material, you will be in a much better position
to make a success of your Internet Marketing career.

I want you to know that you can contact me at any time if you are having trouble in your online
business.

I want to give you 3 different ways in which you can contact me.

1. By email: saulmaraney@gmail.com
2. In The Facebook Group I created:
https://www.facebook.com/groups/693870674039114/
3. On Skype: saul.maraney

The only thing I ask is that you be direct. Time is the most valuable commodity that we have and
the quicker and more direct question you ask, the faster more concise answer I will give you.

I wish you all the best of luck and I look forward to helping you build a successful
Internet Marketing business. Take action and succeed!
To Your Internet Marketing Success,
Saul Maraney
Johannesburg, South Africa

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
4

Firstly, A Little Background Of Who I Am:
My name is Saul Maraney and I am from Johannesburg, South Africa.

I have been involved in Internet Marketing since 2007, predominantly in the hypnosis niche.

I have created 9 hypnosis products, which combined, have sold over 8000 copies to people in over 32
countries.

My success has been based on the relationships I have developed, sheer hard work and getting to
know what my subscribers most want to purchase.

From day one of building my list, I continuously surveyed my customers, hung out at in the same
forums in which they were spending time and attended the same conferences as they were attending.

Since the launch of my first hypnosis product I have constantly been on the look out for tools and
strategies to grow my business and take it to the next level.

Like every naive newbie, over that time I joined a ton of people’s lists and started purchasing a
lot of different products on Clickbank, The Warrior Forum and JVZoo.

Some worked, and others really didn’t, and I wasted a lot of time and money.

At this point of my online career, I feel grateful that I have been through that experience and I
have vowed not to repeat that again.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
5

My turning point came in the form of two powerful experiences.

1. I joined a coaching program and got focused:

If you look at any top athlete or businessperson around the world you will notice that they all
have coaches. And in Internet Marketing, this is a vital component to anyone’s success too.

My coach and the members of my coaching team have showed me how to get out of a buyer’s mainframe
and into a seller’s one. – This shift has made a massive difference to everything that I do now.

With a lack of focus, it is impossible to succeed in this game.

2. I became very, very, very selective about any further product that I
would purchase and started implementing the ones I already had:

What a relief I felt when I started to actually implement what I had already purchased and started
to finally see results.

Now let me ask you:

“Are you committed to taking action on what I am about to teach you?”

Great!

So let’s get started!

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
6
I’m going to show you a system that I’ve been using to quickly rank Review
Videos and make consistent daily Affiliate Commissions.

This method has been working really well for me, and I’m sure it is going to benefit you too, so
let’s get going.

Here I am at www.google.com. I click on my +Saul which will take me to my
Google+ account.
Now I am at my Google+ account.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
7

The next thing I do is to come over to the left and click on the Home button.
In the dropdown that appears, I click on the Google Hangouts button.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
8
This takes me to the Google Hangouts page, Now I click on the middle option which is the Hangouts
On Air button.
This takes me to the Google Hangouts page.

Now I click on the button that says Start a Hangout On Air.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
9

Next I fill in the information for my Hangout.
For this example I will be promoting a new WSO by my friend Alex Schneider called: Tube Ranking
Rocket.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
10

In Google+ I name the video by the name of the product: Tube Ranking Rocket by Alex Schneider. I
then then and an “I” and add the words: Testimonial and Review by Saul Maraney.

This ensures that the name of the product and my name will rank in Google.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
11
I now fill out the description of the video.

Firstly I “c op y” and “pas te” the name of the video that I just completed above into the
description box.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
12
I now go to Warrior Plus to get my affiliate link so I can add it into the description of the
video.
Once in Warior Plus I click on the Affiliates tab and then I click on the get links
tab.

I then find the product, Tube Ranking Rocket. Because I’ve already applied to be an affiliate and
been been accepted, I click on the button that says: Get Link.

[If you are not an affililiate get for a WSO that you want to promote, you will first need to apply
for your affiliate link and get accepted.]
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
13
This takes me to the screen which displays my Affiliate Link.

I now “c op y” this link.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
14
I now head back to Google+ and “paste” my Affiliate Link in the description of my video once
before the name of the product, and then again after the name of my video.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
15

Next I click on Share.
I am then taken to this screen which confirms the name of our Hangout.

Then click on Start.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
16
Google+ then offers the option to Invite guests. – This is not needed to I click on
Skip.
Once in the Hangout Room, – I click on the yellow button on the left called: The Showcase App. –
This is how I am able to insert my Affiliate Link into my Review Video,
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
17

The Showcase App then brings up my personal information which is not necessary for this type of
Hangoutout, so I simply click on the Edit button and delete it.
I now “paste” my Affiliate Link from the Warrior Plus into the Showcase box
and press “enter” on my keyboard.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
18
Google+ will now bring up all the images from the thread of the Warrior Forum.

What I do next is click on “edit” and delete all of the images, that I don’t need.
Next, in the Summary section below, I “pas te” my Affiliate Link in again. I then make sure that
the Sumarry description is accurate and then click on Done.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
19
I then make sure to “tick” the box that says: Show Item. – This will ensure that when I do the
Hangout itself, the product will be shown on the right hand side and there will be a clickable link
which will take viewers directly to the product through my Affiliate Link.
Next, I click on the green Screen Share button.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
20
Now I find the screen that I want to share, click on it, and then click on the blue button: Start
Screenshare.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
21
In order to do a successful and convincing review video, I always purchase the product beforehand
so I am able to show the download page in my review video.
** I then make VERY SURE to BLANK OUT the URL of the download page
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
22

so that the people that are watching my Review Video are not able to see it and pick it up for
free and steal it. **

I then bring up the sales page of the product again and make sure the the tabs of the two pages are
next to each other before I start my Review Video.
I like to keep my Review Videos between two and three minutes long so that viewers stay engaged.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
23
In my Review Video I take people through the 星空les page and then I show the download page.

I am now ready to start my Review Video so I click on Staは broadcast. ー I am then taken to the Go
Live! Page and I click on Ok.

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Your Video #1
Irve 伺ω句le・andYω, Tube.You 回 n broad 国SI f町 Uplo8

。Saul Maraney – All Rights Reserved – http://saulmaraney.com
24

Here is the script that I used for this review – This is the exact type of script that I find works
very well for me – (Feel free to model it):

“Hi everyone this is Saul Maraney from Johannesburg South Africa and today I’m glad to tell you
about a brand-new product that has come to the market, it is called Tube Ranking Rocket and it has
come out from a friend of mine called Alex Schneider.

Alex is in my coaching program and this is a PDF that will show you how to rank your videos on
Google and on YouTube.

Alex has done a really good job. And let me take you through the sales page and here it is for you.

So this is the product and Alex starts of by saying: “Stop wasting your time and discover how you
can rank your video number one in Google within 30 minutes and stay there.”

The product launched today and started at $4 on dimesale sale.

At the moment it is at $5.40 and it is going up at 5c per sale.

Alex’s product is a PDF that is about 30 pages and it is called Tube Ranking
Rocket.

Inside you will learn about golden keywords to use in the descriptions your videos, how to spy on
your competitors and outsmart them, how to add secret video mojo to your videos and how to
skyrocket your video rankings plus much, much more.

It comes with a guarantee and there is the product itself.

Here is a testimonial by me, I was one of the earlier reviewers and I did definitely learned quite
a few strategies that I wasn’t using before and that I am starting to use now.

Alex’s product is definitely worth the price and there is a lot of really good information in this
product.

I would suggest that you pick it up b e cau se it’s ce rtain ly worth the price.

Now let me show you the download page.

Here is the download page it says: “W elcome to Tube Ranking Rocket.”

I bought it earlier when it came out.

There is the PDF itself that you can download and there’s some extra training.

There’s also case study that Alex uses.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
25
Here is a bonus by myself and and there are further bonuses as well.

So this is Tube Ranking Rocket by Alex Schneider.

I highly recommend that you pick it up for the price that it is selling at. – It is definitely
worth adding to your maketing arsenal.

And once you get your copy, implement it and take the time to actually go through it so it will be
worth your investment.

So guys, this is Saul Maraney from Johannesburg South Africa.

You will see there is a link to the right of this video and there is a link below it.

Invest in Tube Ranking Rocket and good luck with your Internet marketing career and I will speak to
you again soon.”

I then close the Hangout by clicking on the red Stop broadcast button and then then on the red
“phone” button on the next page I am taken to.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
26

. The 回 sy-to-follow,most hand布告凶
開制ete new制ehowto

Thls system 針lOWS yOU:

EE盟国
.The 伺sy-tcト刷Iow,most hand布e凶system lhat shows even 8
α)ITl 泊tø nøwblø hc附to9圃n町宮tøω也凶ndlng resulta.”
This Sysl町、shc州事 you:
50 that was how Imade my Review Rideo for Tube Ranking Rocket.
Igave the product a nice description,Iwent to the sales page and I
。Saul Maraney – All Rights Reserved – http://saulmaraney.com
27

showed the download page.

Again, I hid the URL so someone can’t just steal it.

My Hangout now automatically renders to YouTube.

After 6 – 7 minutes I head over to YouTube, click on the “3 lines button” next to the Youtube logo
(as shown in the first arrow below) and then I click on My Channel.

I then locate the Hangout video I just created and click on the title of the video.
,
Next I click on the Info and Setting button.

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
28

These is the final few changes I make to optimise my Review Video.

I then add the following tags to the video:

Tube Ranking Rocket by Alex Schneider

Alex Schneider

Tube Ranking Rocket

Saul Maraney

Saul Maraney testimonial

Internet marketing

Make Money Online

WSO

YouTube

YouTube Ranking

© Saul Maraney – All Rights Reserved – http://saulmaraney.com
29
Video marketing
I then “c opy” the video URL from the right hand side and I “paste” it into the video
description.

This gives my video one more backlink and helps rank it even faster.
Next I click on Save changes.
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
30
Now I go back to www.google.com to check how my Review Video has ranked.

So I type “Tube Ranking Rocket” into www.google.com …

And I see that I have automatically number one! 
© Saul Maraney – All Rights Reserved – http://saulmaraney.com
31
And there you have it!

This is how I’ve been ranking my Review Videos. – I hope you use what I have shared with you today
to rank your own Review Videos too!

I look forward to hearing about your success and I wish you and all the best of luck with your
Internet Marketing career.

email: info@saulmaraney.com

skype: saul.maraney
© Saul Maraney – All Rights Reserved – http://saulmaraney.com

Supreme YouTube Monopoly

DISCLAIMER
This e-book is provided as-is with no representations or warranties, either express or implied,
including, but not limited to, implied warranties of merchantability, fitness for a particular
purpose and non-infringement. You assume complete responsibility and risk for use of any of the
information made available in this book and any and all related or advertised services.
Some jurisdictions do not allow the exclusions of implied warranties, so the above exclusion may
not apply to you.
The author of this book, its agents, representatives and employees are neither responsible nor
liable for any direct, indirect, incidental, consequential, special, exemplary, punitive, or other
damages arising out of or relating in any way to this book and/or its content or information
contained within it.
By using the information made available in this book you agree to take full responsibility of your
actions. You also agree to use the aforementioned information according to the laws and regulations
of your jurisdiction.
This book, including any part of its content, must not be produced, reproduced, copied or passed on
without the prior written consent of the author. The book ships with ABSOLUTELY no Private Label
Rights or Master Resell Rights and is licensed for personal use by the person whose name
appears on the receipt.
Introduction
Thanks for getting your copy of “Supreme YouTube Monopoly”. In this guide, I’m going to show you
how I have been able to boost my videos or comments to the top by being able to get an unlimited
number of likes, favorites, subscribers and more… right from YouTube. The secret I’m about to
unveil to you is something I haven’t seen anyone do before so I’m glad to share it with you today,
as you will be among a small number of people to get advantage of it from the very beginning.

This might be one of the most straight-to-the-point guides you ever get your hands on, as I’m all
for saving time, both mine and yours. So, with no further ado, let’s get started right away!
The Method
So, what is this method about? It’s about a recent change made to YouTube that is going to be very
beneficial when used in the right way. If you remember, back in the days if you had a channel on
YouTube and that you wanted to create another channel for another purpose, you needed to create a
brand new YouTube, thus Google account. But recently in 2013, this was no longer the case, and with
this update you can now create a seemingly unlimited number of channels on YouTube ‘from a single
account’, and This Is Big! WHY? Because the principles haven’t changed. By that I mean even though
you are using for example 3 different channels from the same account, from the indexing bots’
point-of-view it’s like you are using 3 different accounts. Let me tell you about the benefits so
that you can have a better idea of what I’m talking about.

I- One of the most effective and common ways to get your video ranked is by getting a lot of
interactions to your video, and by interactions I mean likes, comments, subscribers, shares and so
on… Where will those interactions come from? Answer: they will be coming from other YouTube users.
These YouTube users can be interacting with your video using their initial profile as a channel, or
using a specific channel they have created, and the result will be the same.
II- Now let’s go to YouTube (YT) and let me show you something:
Here we are at the comments section pf a random YT video. Notice the area highlighted in the red
rectangle (Top Comments)? This means YT always show the top comments by default, and those are the
ones which get interacted with and this can happen in 2 ways:

– Liking and disliking the comment (Yes, dislikes are also part of interactions)
– Replying the comment.

But either way, those interactions which have the potential to boost your videos or comments to the
top would be coming from other YouTube accounts/channels, and the big question is: WHAT IF YOU WERE
THOSE OTHER CHANNELS? This course will be about the power of ‘Self- Interactions’. You will be
creating brand new channels (in under a minute if you want) and using those channels to
interact with our videos or comments in order to boost them to the first page.

Talking about interactions, let’s get ready to take actions!

For the purpose of this course I will be creating a brand new Google account, which I suggest you
do as well. Just go to Google.com and click on the blue button ‘Sign in’ at the top-right corner
On the next page, click on ‘Create an account’
Fil in all the required information
Enter the Captcha text, choose your location, tick the little radio box to agree with the
Terms of Service, and then click on ‘Next step’.
You should be redirected to a page like this:
Now that your new account has been created and that you are already signed-in, you can go straight
to YouTube.com and click ‘Sign in’ at the top right corner.
You are now registered to YouTube
At this point you don’t yet have any channel created, and if you attempt to comment on a video you
will be prompted to create one using your initial personal info as you can see below:
But I would prefer not to create a channel with my personal details, besides
we will be creating several ones. So let’s go the other way.

Click on the profile blue profile picture icon next to ‘Upload’, and then click on the little YT
settings gear on the small window that will open:

On the next page, click on ‘Create a new channel’
You will be presented this window again. Click on ‘click here’ in order to
avoid using your initial personal details and use other names instead
Give your channel a name, pick a category (I usually choose ‘Other’), tick the agreement box, and
click ‘Done’.
Now your new channel has been created and when you go to the list you see it and click on it to
select it. You can repeat the same process again and again to create more channels.

From the second channel that you will be creating, things will look a little bit different. Let’s
go over it. Click on the little YT setting gear again and you will be taking to the same page, but
instead of just ‘Create a new channel’ you will see ‘See all my channels or create a new channel’
The rest of the process will be the same. After you finish creating the second channel you might be
presented this box in order to choose which channel you want to use now. I usually tick the ‘Don’t
ask me again’ box because I can switch channels easily when I need
to, that’s your choice. If one of your newly created channels is selected, then when you click on
‘See all my channels or create a new channel’, you will see the channels’ list like this

To continue creating another channel, just click the first big rectangle button ‘Create a
new channel’. I will be creating 3 more. Now that you have your channels created we will go over
live usage of the method.
Boosting Videos
As mentioned earlier, one of the most effective ways to rank up your video is by getting
interactions to it, and I’m going to show you how to use the method to do that.

For the purpose of this illustration, let me go to YT and type anything like “cats and dogs”, and I
will choose one of the most recently uploaded videos by selecting ‘last hour’ from the filter
I will choose this video which was uploaded just 44 minutes ago
This video currently has only 1 view with no comments and no likes
Supposing that this is my own video and that I want to boost it, I’m going to self- interact with
it using the 5 accounts/channels that I have created. Click on the top-right profile picture
icon to see the channels list. Make sure you have selected the one you want to use; the one which
is currently selected will be at the top, and as you can see I have selected the channel ‘Cute
animals’.
Now you can just go ahead and Like the video
The same way, you can also leave a comment. As you can see, my comment was posted 1 sec ago.

You can do anything else like subscribing, sharing, adding to Favorites and so on… Now we are going
to give the video another Like for which we will need to switch to another channel. I know you
might be thinking this will be a painful or time-consuming task because you will need to open a new
tab/window, sign-out and sign-in again, re-launch your browser or even restart your computer.
But don’t worry!
None of that will be required, and it will be as simple and quick as clicking the top-right profile
icon again to display the channels list, and just clicking on the next channel you want to be
using, and Bingo! The page will just reload with the newly chosen channel in use.

I click on Like again and now I have 2 Likes. I will go ahead and give the video 2 more Likes using
2 other channels. Just to confirm that everything is going smoothly, I will copy the video link and
paste it on another browser where I have signed-in with another Google account. And as you can see
below, all my Likes and comments have been registered
I have used just 4 accounts, but I can of course use more accounts in order
to reinforce the interactions.

Boosting Comments
The exact same strategy applies to boosting comments, which consists in liking/disliking and
replying the comment. Let me choose another ‘cats and dogs’ video
I will leave a comment using the ‘Cute animals’ channel. To Like the comment, simply click on the
‘thumb up’ icon. Most people would wait
for the Like to come from someone else while they can also Like their own
video or comment, and this single self-Like can be powerful enough to boost you up the first
comments page, so don’t hesitate to do it.

To give your comment another Like, just follow the same process that you did in the previous
section.

Now to comment on your comment (self-replying your comment), you can either use the same channel
you’ve used for the initial comment, or you can just use another channel. To do so, just click on
‘Reply’ below the comment
As you can see, I did both. I used the ‘Dream-In Time’ channel to give the second like to the
initial comment and to leave the first reply. Chances are, even if there were to be 100 more
comments from other users, this comment block will stay in the first comments page. And this is at
a glance how this method works! As with the videos, you can continue liking and replying to boost
your comment to the top.
Tips & Conclusion
This is exactly how I have been able to boost my videos and comments to the top without using any
third-party software or social media services. A few tips worth mentioning:

– I recommend creating a new Google/YouTube account (and no more than one) in order to apply the
method used in this course.
– Do not interact heavily with your video at once (for example 10 Likes
in one minute), but spread the interactions over time.
– Do not give your comment many likes right after you’ve posted it.
This can cause other users to mark it as spam.
– Some of you might be confused when I’m telling about the first comment page, so to be clear, I
will quickly tell you what I consider as being the first comment page. Whenever you load
a video on YouTube, when you scroll down to the
commenting section you will see ‘Top Comments’. If you click on it you will see the option ‘Newest
first’. This let us know that YouTube display the
comments which get the most interactions first. But if there are say,
100 comments on a video, not all of them will be displayed at once. A few will be displayed (a
block), then you will need to click on ‘Show more’ at the bottom to see the remaining ones
block by block.

I consider each comment block as a comment page, and each time you click on ‘Show more’ you go to
the next comment page. I hope it’s clear now. And the truth is, many viewers will scroll down the
first comment page, then leave; and this is where you will find this method useful, as it will
allow you to reach the first comment page/block.
– Lastly, I would also recommend opening a New private window or tab each time you are going to
use the dedicated account that you have created for this method.
We have reached the end of this course. Thanks for following along to the end and I hope you have
found it very useful, the same way I did. I have tried my best to keep it as short, yet as
newbie-friendly as possible. If you have any questions, don’t hesitate to contact me using the
support email provided. Thanks again, and I will talk to you soon!
In case you haven’t done so yet, you can still get my complete set of case studies at a very low
price from the link below:
Supreme YouTube Monopoly Case Studies

Crushing It With YouTube

—————————————————–Page 1—————————————————–

Crushing It With YouTube
2
Crushing it W ith Y ouTube
Content Provided By: Your Name
—————————————————–Page 2—————————————————–
3
Terms and Conditions
The information contained in this guide is for information purposes only, and may not
apply to your situation. The author, publisher, distributor and provider provide no
warranty about the content or accuracy of content enclosed. Information enclosed is
subjective. Keep this in mind when reviewing this guide.
Neither the Publisher nor Author shall be liable for any loss of profit or any other
commercial damages resulting from use of this guide. All links are for information
purposes only and are not warranted for content, accuracy or any other implied or
explicit purpose.
—————————————————–Page 3—————————————————–
4
Table of Contents
Introduction ……………………………………………………………………………………………………….. 5
When Did It All Begin? ………………………………………………………………………………. 8
How To Become A Part Of The Legacy ……………………………………………………. 9
Part I – The History of YouTube ………………………………………………………………… 11
Who Uses YouTube? ………………………………………………………………………………… 12
Moving Forward ………………………………………………………………………………………… 12
Part II – Using YouTube ……………………………………………………………………………… 14
Registration ………………………………………………………………………………………………. 14
Confirmation ……………………………………………………………………………………………… 16
Getting Your Video Featured ………………………………………………………………….. 16
Using TestTube …………………………………………………………………………………………. 16
Making Your First Video ………………………………………………………………………….. 17
Part III – Optimizing Your Videos …………………………………………………………….. 19
Making Vidoes With Your Camcorder ……………………………………………………. 21
Time To Upload …………………………………………………………………………………………. 22
Part IV – How to Drive Traffic to Your Site by Posting Videos on
YouTube………………………………………………………………….………….…23
Frequently Asked Questions ………………………………………………………………………. 28
Conclusions …………………………………………………………………………………………………… 32
—————————————————–Page 4—————————————————–
5
Introduction
YouTube – You What?
Have you heard about YouTube.com? Maybe you are scratching your head,
wondering, “What is it”?
Is it, a catchy name for a catchy service?
Is it a marketing tool?
Is it a website for novice filmmakers?
The answer is yes, yes, yes and then some. You see, YouTube is many things to
many people, depending on how they use it and their purposes for its use. You
can define the website’s purpose traditionally as:
“ Y ouTube.com is one of the many W eb 2.0 sites
popping up on the W eb. I t is a “ video sharing”
w ebsite.”
However, YouTube.com, like many Web 2.0, sites is much more than a site
allowing individuals to share video clips. It is a place for public commentary, a
place where people can review the latest and greatest info products, a place
where people can network and share common interests, goals, and
opportunities.
The best part? YouTube.com is not too complicated to use, driving away hordes
of novice users. In fact, the opposite is true. YouTube.com is easy to master.
This website allows just about anyone to sign up for an account, upload, share
video clips, and view other people’s video clips. Sounds neat, huh?
—————————————————–Page 5—————————————————–
6
Just like many popular sites, registered members can rate videos, or find out how
many times other people link to a video clip for their viewing pleasure.
YouTube.com provides and publishes this information for your convenience, for
its loyal fans. Have you heard about Netflix? The idea is the same. Netflix is an
online video “store” if you will, like Blockbuster. Registered members can log in
and rent videos sent directly to their home. They can also rate and review the
videos they see. That way, the public has a better feel for what videos are worth
watching (and whether there are some videos they shouldn’t bother with).
The site can also tailor its recommendations to you depending on how many
videos you rate. The big DIFFERENCE between a site like this however, a static
site, and YouTube.com, is using YouTube, and you can watch video clips right
from your home computer. There is no renting, no late fees and no charges to
become a member.
Will you watch a full video? No. You will watch a video clip. In the ten minutes of
time a user has to make a video clip however, you can be sure they will input as
much valuable and telling information as they possibly can. So, a visit to
YouTube.com is well worth it.
Is YouTube.com popular? Yes, and not just among the young. In fact, the
young and old alike are enjoying their newfound “celebrity” status by posting their
own video clips to the Web. And, speaking of celebrities… YouTube is popular
among web fans, your average Jane or Joe, and celebrities getting in on the
action. Just like MySpace.com attracts many public figures interested in
connecting with their fan base and audience, so too does YouTube appeal to the
same crowd for similar reasons.
Alanis Morissette (a well-known singer, just in case you don’t know) just did a
spoof of Fergie’s (another young hip-hop singer) “My Humps” video. It’s pretty
—————————————————–Page 6—————————————————–
7
funny, if you have a good sense of humor. “You love my lady lumps?” What isn’t
funny about that? Even if you never heard the original song, you will get a good
chuckle out of it. It is also a great example of a good video, and you can use it for
a model when trying to create your own video clips for YouTube (we’ll get to that
later).
Check it out:
http://www.youtube.com/results?search_query=My+humps+alanis+
There is no cost just to listen, and you will learn a great deal.
Of course you can just type it (my humps) into Google and find about another
dozen sites promoting the video. While YouTube.com is fun, it can also be an
extremely useful tool for promoting your business, your website, and for
networking and connecting with people around the globe. So why write a guide
on YouTube? I’ll tell you why…
Here’s the point.
YouTube isn’t just for fun, though we have focused so far on some of the
funnier and entertaining features offered by the popular site. But, just as
YouTube.com is fun, you can just as easily use it to promote your website,
advertise your business or simply publicize what it is you have to offer. For
that reason, people are jumping hand over heals to get their hands on it. Large
corporations including CBS, NBC, Sony BMG and others, people that once
opposed the site, are clamoring to get in on the action. The reason?
Millions of consumers are logging in every day to
catch a glimpse of w hat Y ouTube has to offer…
—————————————————–Page 7—————————————————–
8
YouTube may become the most popular Web 2.0 site on the Net. The sooner
you get in, the faster you will start realizing the benefits YouTube has to offer.
Want to see just how useful YouTube.com can be to the ordinary politician, small
business owner or marketer? Check this out:
http://www.youtube.com/results?search_query=obama
Consider YouTube.com a platform, one you can use to connect with users in a
meaningful, directed and intimate way. YouTube.com offers something for just
about anyone.
What does YouTube offer? Among the material posted on YouTube include
many TV clips, multiple music videos, and much amateur content, content from
bloggers, and content from Internet Marketers interested in getting in on the
action. Celebrities, news organizations, and even musicians are now allowing
users to upload short video clips of their works to this incredibly fast-growing
website.
When Did It All Begin?
Here are the facts about YouTube.com as a business and rapidly growing
enterprise. Started in February of 2005, the site gained massive media attention
and popularity, in part because it was something fresh and new. It also brought
with it some controversy, as many of the more popular and successful websites
do. Time Magazine suggested it was the most popular invention during 2006. Of
course, it is not to say YouTube is not without its share of controversy. Quite the
opposite is true. We’ll learn more about the ups and downs YouTube has
experienced in the next section.
—————————————————–Page 8—————————————————–
9
What is important for you to know now is YouTube is a powerhouse, a weapon
anyone can use to gain free publicity. It even captured the attention of industry
giant Google Inc.
Google I nc. bought the company for just over $1.5
billion dollars in late 2006.
Infusing the company and website with even more capital and resources, there is
almost no limit to what YouTube can do in the future, and where it will take its
customers.
Be aware, we’ll use the terms YouTube and YouTube.com interchangeably
throughout this guide. This is not because we can’t decide which is better, it just
helps make the reading a tad more interesting. OK, now that you know “what” it
is, I’m sure you want to know how you can jump on the bandwagon and become
part of the next generation legacy YouTube has to offer, right? Here’s how…
How To Become A Part Of The Legacy
Everyone wants to be part of a legacy. If you bought this guide you are
considering what exactly YouTube has to offer you. You can use it as a source of
entertainment. If you are an entrepreneur, business owner or marketer, chances
are you want to know how to use YouTube to connect with your target audience.
The good news is you can easily to this. In fact, joining YouTube is easy, just as
easy as it is to sign with other popular site.
Now, to get “in” on the action, you will need to register. If you just want to find out
what all the fuss is about, you can tour the site and check out popular video clips
free of chard. That’s right… you can watch videos free on YouTube, you don’t
need to register.
—————————————————–Page 9—————————————————–
10
But…
If you want to upload videos, promo your site, brand your name or get the
attention of others, you will have to register. Don’t worry, registration is easy.
We’ll talk more about that later too.
Now that you have a better idea of what YouTube is about conceptually, let’s
learn a little bit more about the history of this incredible site. In the next section
we’ll provide you a small history of YouTube, so you have a better sense of
where it came from and where it may go. Hold onto your hats…
—————————————————–Page 10—————————————————–
11
Part I – The History of YouTube
Technology affords us new and interesting abilities every day. YouTube.com is
just one example of how technology is helping us in our endeavors.
By now you probably have a high-level of interest in finding out more about
YouTube. Before we talk more about getting in on YouTube and making it work
for you, let’s review YouTube’s brief history, as it is.
YouTube was “born” from the creative minds of former PayPal employees.
YouTube first became active on February 15, 2005i
. As you can see, despite its
enormous success the site is still in its infancy.
The start-up found funding in the form of venture capital from Sequioa Capital,
raising $3.5 million dollars for the site.ii
The venture capital firm later invested
another $8million dollars into the company, helping spur its popularity during the
last year and a half. This just shows you how attractive YouTube’s business
model was and how many people instantly recognized the promise this site had
to offer.
Today many refer to YouTube.com as the, “fastest growing website on the
web,”iii
“ Y ouTube is one of the fastest grow ing W eb 2.0 sites
to make history today.”
Over 100 million visitors watch clips each day. By some reports, over 60,000
people upload videos within a single day. YouTube did face many copyright
infringement lawsuits, one reason it agreed to the huge settlement deal with
Google.
—————————————————–Page 11—————————————————–
12
Who Uses YouTube?
Everyone. Even your local politician. Yes, it’s true, political candidates and fans
alike now use YouTube as an informal medium for advertising. Barack Obama is
one of a few candidates that have a large fan base on YouTube.
Many political commentators are joining in, realizing millions may hear their voice
and message, and even internationally candidates are using YouTube as a
platform to market their campaign and platforms.
YouTube restricts individuals from sending material with known copyrights.
Therefore, NBC was among the first to ask YouTube to remove clips of material
including material from the 2006 Olympics, obviously uploaded to the site.
YouTube imposed several extra cautionary measures, including limiting video
clips to a brief 10-minute tape. This lessened much of NBCs concerns, but added
to YouTube’s popularity.
Think about it… word of mouth is one of the best ways to promote anything.
Interestingly enough, NBC eventually retracted its criticisms and instead decided
to collaborate with the company.
Many others are likely to follow suit. YouTube you see, is an exceptional outlet
for promoting just about anyone. A short 10-minute clip is more likely to garner
increasing interest than it is to damage a corporation’s ability to sell its products
and services.
Many major media moguls now provide content willingly to YouTube. Among
them include CBS, Sony BMG and even Warner productions.
Moving Forward
—————————————————–Page 12—————————————————–
13
Now that you understand more about where YouTube originated and how people
are using it, it’s time to learn how you can use YouTube for your personal or
business needs.
In the next section, we will provide details about setting up your own account and
video clips on YouTube. We arranged this section much like a Q&Q session so
you can find the information you need as simply as possible.
Here we go!
—————————————————–Page 13—————————————————–
14
Part II – Using YouTube
This section will provide you with quick start information about using YouTube to
your advantage. From registration to uploading videos and more, you will find all
the answers to your most pressing questions right here in this simple and easy-
to-use section.
Registration
You are welcome to view video clips freely at YouTube.com. But, if you want to
become an active member of the community, you will first have to join. You can
do this easily. If you use the Web even minimally, registering with YouTube.com
will prove a snap.
First, you will have to log onto the main YouTube.com sign up page.
Visit: http://www.youtube.com/signup
Here you will see a screen as follows:
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Registration is simple, just enter your user name, set up a password, provide
your e-mail address, and provide some personal details needed by the site.
These include your phone number, the country you live in, your gender, date of
birth and a confirmation number provided by YouTube.
Worried about your privacy? Don’t. YouTube.com provides an extensive privacy
policy you can access by the bottom navigation bar, or just visit:
http://www.youtube.com/t/privacy
YouTube values their customers’ privacy. While they may not share your
personal information intrinsically, you should know that any content you upload to
the site will be available to the public at large. YouTube may use information
such as your name and e-mail address if you choose to engage in activities
offered by the site (like uploading your video clips).
YouTube often sends cookies out to users computers, so visitors returning to the
site can log in easier. You can always delete cookies on your computer, this has
never been an issue for most people.
The company will not send you marketing material or other advertisements
without your consent, though they might send your e-mail address for
administrative purposes, but does not share your personal information with “third-
party” companies. This means usually most of your information is protected.
Remember, here are the benefits of registering:
 You get to watch millions of videos presented by people throughout the
world.
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 You can set up your section so you can share home videos with family
members and friends that may live faraway.
 You can connect with people around the world that share common
interests, likes and dislikes.
 You can have fun.
 You can upload and promote your videos to a global audience, a huge
benefit for any entrepreneur, marketer or small business owner.
Confirmation
Note, when you register YouTube will send you a confirmation note to confirm
your e-mail address is legitimate and that you own it. Do not forget to confirm
your email address or you will not be able to use the full functionality of the site.
Getting Your Video Featured
Now that you are registered, its time to start making movies. One of the first
questions people have is about getting their videos featured. Everyone wants
their turn in the spotlight. The real key to getting your videos featured is nothing
more than creativity and good luck.
Visitors on YouTube ranks the videos they like. So, like any review system, if
people like what it is you have to show, they will rate your videos better, and your
videos are more likely to be featured. YouTube.com provides a featured section
for popular videos.
Using TestTube
Some people are generous enough to want to offer feedback and improve any
site they use, including YouTube. If this sounds like you, visit:
http://www.youtube.com/testtube
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Here officials of the site try their newest features and ask users to provide them
with feedback so they can make their products and services more appealing. You
will get the opportunity to “test-drive” new features or programs before YouTube
launches them.
Make Your Video “Watch Worthy”
Apart from making a great video, there are many ways you can express yourself
and get noticed on YouTube. Unfortunately, YouTube doesn’t let registered
members upload personal avatars of themselves, small pictures of their liking.
You can however, create a brand simply by using your video cam. You can
provide an intro clip, a short bio of yourself if you like. Otherwise, use your full
creativity to help brand your name, your products or your services. You can even
brand your message if you place enough time and energy in creating your
videos!
Making Your First Video
Since YouTube is a relatively new concept, there are still many people that are
not certain “how” to go about making a great video. First, you will need the proper
supplies. You can make a video using something as simple as a digital camera,
your cell phone (provided it is one that takes video pictures) or a traditional
camcorder.
What you do is simply record a short, 10-minute clip of your video. Then,
download the video to your computer just as you would any digital pictures you
would take. YouTube then allows you to upload your videos. If you want to shine,
you can edit your videos before uploading them. There are many software
programs readily available that allow you to edit videos relatively easy, even if
you are a beginner. Some examples include Windows Moviemaker.
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Software applications are a big hit, in part because you can add subtitles to your
video, you can incorporate special effects, and you can zoom in and out and take
advantage of many other features. Since optimizing your video is essential if you
want to attract attention on YouTube, let’s find out how to do that.
The next section will help you learn how to create and maximize your videos’
potential so they captivate your audience.
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Part III – Optimizing Your Videos
Optimizing your videos is essential if you want to stand out in the crowd. You
don’t have to have fancy technology to make a great video. Use the tips below to
learn how anyone can create compelling and interesting videos for their YouTube
audience.
Remember, YouTube provides even novices the ability to create videos and
upload them as simply as possible.
Features of a Good Video
YouTube.com only gives you ten minutes to make a good
impression. So, you want to make the best impression you
possibly can, right?
How do you do that? There are many features “good” vs. “bad”
videos have. Consider the last time you watched a movie preview?
Was it intriguing? Did it get you asking questions? Did you want to
see more?
When you create your online videos for YouTube, you should be
thinking along these lines. Pretend you are creating a movie
preview.
Here is what you want to do:
– Get your message out.
– Make a point.
– Entice visitors to come back for more.
– Provide clear shots and well-recorded audio.
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– Keep it short and sweet.
– Graphically improve your video to keep the viewer intrigued.
Remember, ten minutes is not much time. You want to record a
sharp video, one that is dynamic, unusual and anything but
ordinary. Some of the most popular videos on YouTube are popular
if for not other reason than the creator did something unique,
different and interesting.
Think you can’t come up with something creative for your video?
Think again.
Here is a simple activity to try to help you start your journey. Take
out a piece of paper. You are going to brainstorm. First, list the top
10 idea you have for making a great video.
Next to each idea, write down what makes that idea appealing. If
you can’t come up with at least five reasons the idea is compelling,
scratch it off your list.
Narrow your list to your top five choices.
Now, try to define how you will present the information in your video
to highlight your video in a unique and unusual way. Will you dress
funny? Will you record atop the highest mountain? Will you include
a popular sound track?
Whatever you decide, make sure you try something unique. People
have every opportunity to watch something boring on television.
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They turn to YouTube.com to find interesting and intriguing things
to view.
Even if you are trying to brand and promote your sites, you must be
careful to make sure you do so in an interesting and creative way.
No one wants to watch an infomercial on YouTube. So find a fun
way to get your message out.
Making Videos With Your Camcorder
If you have a digital or analog camcorder, then you probably already know how to
use it. It is easier to post videos to YouTube if you use a digital camcorder. All
you have to do is shoot your video, download it, and upload it to YouTube.
If you use an analog video recorder, like the kind that uses older VHS tapes to
record videos, you will probably have to use a converter box to create a digital
copy of your video, which you can then upload to YouTube.
Once you upload your video, it’s time to improve on it. Sure, you can leave it as
is, but remember, if you take even a small amount of time graphically
strengthening your video you are likely to attract a larger audience. So, here’s
what you do.
First, make sure you have access to some video editing software.
You can acquire this inexpensively on the Web. One of the more common
tools people use is Windows MovieMaker.
Once you have the right software, upload your video to the
application. Once you do this you can edit your video all you want. Try
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saving multiple versions of it and testing it with users to see which they
like best.
Now it’s time to make your video stand out. Add special effects, like
interesting color schemes or fade in. Try adding titles or even chapters to
your video. Put some music in the background. All of these small additions
will encourage more people to look at and review your video.
If you are not sure what makes a good video, go to YouTube.com and check out
their “featured videos” section. Find out what makes these videos stand out. Is
the content outrageous? Does the author use multiple special effects? Are
subtitles or category titles included? Take some notes about what you like and
what you don’t. This will help you when you brainstorm ideas for improving your
personal video.
Time To Upload
Now that you took some time to play with your video, it is time to upload it to
YouTube. Make sure you save any changes you made to your video before you
upload it. You also have to save your video in a format YouTube can use.
YouTube.com recommends you save your video with the following extensions for
easier uploads: .MOV, .AVI, or .MPG files. These are common video formats
most people find easy to use. YouTube also recommends you use a video with a
320×40 resolution and one with an MP3 sound track.iv
You should be able to upload your video any way you like. If you use a digital
camcorder, you can upload your video from the device to the website. YouTube
even provides the alternative for users to send their videos to the site by e-mail.
One you upload your video, you will need to provide some description for it and
tags so people can easily find it. The best way to create tags for your video is to
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come up with some catchy keywords people are likely to search for when looking
for videos like yours.
You will also have to specify one or more categories under which YouTube.com
lists your video. Remember, the goal here is helping other users find your video
quickly and easily. With millions of videos uploaded each day, you have to take
time to ensure you label, categorize and tag your video correctly, so it stands out
from the crowd.
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Part IV – How to Drive Traffic to Your Site by
Posting Videos on YouTube
Web 2.0 offers many cost-effective ways of promoting your website and YouTube
is no different. And that’s just one part of YouTubing. It is also one of the most
fun ways of promoting your website. There is music, there is video, there is
creativity, and there is marketing. A terrific mix, isn’t it?
YouTubing is not going to sell your product. What it can do, however, is get
people interested in your services. How? Let’s take a look.
Browse around
If you are new to YouTube, this should be your first step. It’s a fascinating world
out there. Plunge right in and look around a bit. Look at the kind of videos others
have made. You’ll find some of your favorite music videos, movie scenes, vintage
videos, personal videos, documentaries, and of course, a glut of marketing
videos. If you find something in your niche, make a note of it. When you make
your own video, you’ll need to come up with something different from your
competitors.
Create a video
That’s what you’re there for. Grab a video recording device – your camcorder,
digital camera, webcam, or your cell phone, and get started. Like anything else,
you won’t get it right the very first time. If you look at your first video and feel like
pulling your hair out, remember that you’re not alone. Making a video is much
easier in your mind than in practice. Over a period of time, you’ll get better at it.
Which brings me to another point; just one video won’t win it for you. Once
you’ve uploaded your first video, start working on the second video and then the
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third. Yes it’s not easy but it’s much easier than some of the other marketing
techniques. This will also give you an opportunity to experiment with a variety of
techniques. Some may flop miserably while some may enjoy wide popularity and
may turn into a rewarding viral distribution.
Spare a thought for the viewers
YouTube is free but viewership has to be earned. So here is humble advice. Do
not make videos that take forever to load. People have other things on their
mind. And a site like YouTube has many choices for them to pick from. A study
on video-sharing websites suggests that a video works best when it is under 5
minutes in length. So even though YouTube allows you a maximum of 10
minutes, keep it under 5 minutes.
Before you upload your video, ensure that the file format is accepted. YouTube
accepts .WMV, .AVI, .MOV and .MPG formats.
Entertain
I’ll say this a hundred times over – YouTube is not your marketing collateral. DO
NOT sell your product on YouTube. Use it wisely to get people interested. Once
they start flocking to your website, you can sell all you want. The minute you start
boring them with your ‘Buy Me’ messages, they’ll turn the other way. The best
way is to come up with something entertaining that the viewer would want to sit
through. When you have six interesting videos on something, the viewer will
surely want to know you. That’s when your marketing begins.
Add your website URL
You’ve made a great video and you’re getting a lot of comments. All of it will
count for nothing if it doesn’t result in increased traffic to your website. So add
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that all-important URL with your video. You may add one before the video and
one after the video. Add your URL to your YouTube profile as well.
Market through others
Whoever said you need your own videos to attract traffic? If you don’t want to
spend time creating a video, approach a popular YouTube user. Offer them a
payment for displaying your link on their videos. That’s encouragement for them
to come up with interesting videos and a marketing platform for you without
sweating too much.
Put up a video on your social networking profile
This may not seem relevant at first but it will surely help you get popular. Put up a
bunch of hit YouTube videos on the other social networking profiles that you use.
A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your
profile attractive and help in getting new contacts.
Participate
If you want others to visit your profile on YouTube, start with visiting their profiles.
Browse through videos, add comments for their videos. Don’t spam their profiles.
Offer genuine comments and try to initiate a dialogue.
Spread the word
If you have uploaded your own video, get your friends and family members to
view it and rate it. Nothing works like a five star rating. Ask them to chip in with a
few good comments as well. The biggest mistake is to assume that uploading a
video is the end of it. It needs a lot of promotion to make your video visible.
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Tag your video
Now this one is the most obvious idea. Use appropriate and relevant tags for
your video. You wouldn’t want a person to miss out on your video if he or she is
looking for something similar.
What you’ve read above are just a few ideas you can use to drive traffic to your
YouTube profile and thus to your website. You’ll find more as you go along. As
you see other users, you’ll pick up a few interesting tactics. The bottomline – be
innovative, be observant and be smart.
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Frequently Asked Questions
Now that you have the basics down, it is up to you to make extraordinary videos.
Here are several frequently asked questions newbie’s have when starting with
YouTube.
If you do not find the answer you need, check out YouTube.com’s help section,
where you will find a comprehensive listing of hundreds of questions users have
about the service.
Q. Can I comment on other people’s videos?
A. Yes, you can. Much like blogging, you are able to place comments about a
video. The more often people rate and comment about a video, the more likely it
is to achieve higher ranking on the site. Keep in mind however, once you make a
comment on another video, it is permanent. Only the creator of that video can
delete it. You can however, delete unwanted comments from your own video
clips. You should in fact, keep an eye on the kinds of comments people make to
your video so you do not have Spam comments posted to your clip.
Q. My comments are not showing up, and sometimes I can’t comment at
all. Do you know why?
A. The chances are high either (1) you did not confirm your e-mail address, so
you are not showing up as a registered member, or (2) you haven’t given it some
time. There is a slight delay in the time you post comments to the time you can
see them on the website. If you find you are having other technical difficulties,
sometimes it helps to simply clear the cache on your Internet browser. Typically,
to do this you will want to delete any temporarily files, your search history and
any cookies stored on your computer. Next, be sure to log out, and then log back
in again.
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Most of the time you can do this by using the Tools menu Options tab. Other
times you can click the Start button, then go to your computer control panel and
find the Internet Options bar, which will allow you to delete the files you select.
Q. I want to save a video clip to my computer. How do I do that?
A. You can’t actually download and save any videos to your computer, except for
your own videos. YouTube created a structure that allows all clips to run on the
site, but on the site alone. Sometimes you can save a video in your “save videos”
list on YouTube, and watch them when you log back in later. You can also
bookmark videos much like you would your favorite sites, so you can come back
to them later.
Q. What are playlists and how do I use them?
A. Playlists are lists of your favorite videos. When you bookmark videos you add
them to your playlist. Typically, creating a playlist is as simple as clicking on the
“save to Favorites” button. This link is just below the video you watch. You can
classify your favorites into separate playlists by using the dropdown menu. All
you have to do is create a title and the properties for each playlist you create.
You can even share your playlists for others. When you go to your playlists page,
located at:
http://www.youtube.com/my_playlists
You simply select the playlist you want others to see, then click the bar that says
share this list. It’s that easy. You will need to add the e-mail addresses of people
you want to share your list with. When you click send, the people you appointed
will receive a message telling them they can log on and view your playlist.
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Q. Why are Playlists of use?
A. Playlists can serve many purposes. If you want to get a marketing message
out to many people, you can create a series of videos that talks about your
products, services or one you are promoting. You can then send a link of your
Playlist out to your opt-in list. You can also use Playlists to send out family videos
to members living out-of-state. Simply compile a few clips of your favorite family
videos, add them to your list, and then send them to distant family.
If you have a series of products you sell, or a book series you want to promote,
you can provide audio clips about that series on a specific playlist. You can then
create other playlists to market and show off other products you want to promo.
Remember, the list of possibilities is endless when you use YouTube.com as a
promotional tool.
Q. What if I do not want other people to see my video?
A. YouTube allows registered members to keep their videos private, meaning
only people you invite will be able to view your video clip. Simply visit the
following link:
http://youtube.com/my_vidoes
You will want to go to the “Edit” section, and select the private button. You will
then need to choose the contacts you want to allow viewing rights to.
Q. Is it hard to watch videos on YouTube?
A. Watching a video is simple, anyone can do it. All you have to do is visit the
site. Remember, anyone can watch video clips without registering. Click the
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video and you are in business. If you want to save videos to your favorites list,
you will need to register, but remember, registration is free!
Q. I want to use my cell phone to upload a video. How do I do that?
A. Many newer phones allow you to record short video clips. Before uploading to
YouTube, you will have to set up your account so it can receive videos from
mobile devices. To do this, simply log into your account. Then, follow the account
settings choice and click on the link to “Mobile Upload Profiles.” Here you can
enter information about the mobile unit you plan to upload from. Then you create
a file for your cell phone. YouTube.com will provide you with a specific e-mail
address you can use to send your videos to. Make sure you send your video
direct to the e-mail address provided by YouTube.
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Conclusions
As you can see, YouTube is making life incredibly fascinating. Using YouTube for
entertainment, as a promotional tool or to learn more about a subject you are
passionate about is easier than ever.
You do not have to be a technical wizard to figure out how to use YouTube to
your advantage. In fact, YouTube provides detailed instructions for all the
features, including the advanced features it offers on its site.
Before you seriously consider using YouTube as part of a self-promotional
campaign, log onto the site, create a profile and try uploading a few test videos.
This will allow you some time to get used to the sites features and figure out
exactly what you need to do to get your videos up and running. Don’t forget to
check in often with the featured videos section, so you get a better idea of what
others are doing.
Have fun!
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TOY TARGETING TREASURE TROVE

TOY TARGETING TREASURE TROVE
3 Simple Steps To Long-Term Passive Profits
Create Once, Earn Forever

1
BEFORE YOU START:
This course focuses on the profitable and evergreen children’s toy market. All tutorials and examples are based on children’s toy products.
Having said that, this strategy can also work for any niche products. All you have to do is tweak some of the details within this course in order to fit it around your own niche. The core principles are the same and that is where the gold lies!
TOY TARGETING TREASURE TROVE
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Hello and welcome! I would like to thank all of you who have purchased this and I hope that the information within benefits you greatly!
My name is Andy Charalambous and I have been internet marketing for a number of years now…..since around early 2009 I believe. Dang! Has it been that long already?!!!
You may know me from some of my previous courses, Kindle Contributor, Constant Cash Drip-feed and Newbie Bare Bones Basics, (if you are interested – all of which are listed at the very end of this course).
You will know I am not someone who just churns out one product after another. I like to take my time and try to produce something that is as unique as possible and with information that will help a person find success.
It has been a few months since my last product, (I have been testing and experimenting), but I am back and I am very pleased with this particular course. This is going to be something that will help you earn a pretty good passive income every single year. The best part about this is that after the initial set up everything will work on autopilot giving you time to work on other projects if you wanted.
Ok….let me stop blabbing now and get to the meat of this course!
TOY TARGETING TREASURE TROVE
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According to a top Retail Tracking Service, which represents approximately 80% of the U.S. toy retail market, the U.S. toy market grew to $18.11 billion in 2014. Take a look at the increase in sales from 2013 to 2014:-
TOY TARGETING TREASURE TROVE
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2015 is set to be even higher and the market is still growing, steadily. Toys and games is an evergreen market, meaning whatever the weather, whatever is going on out there in the retail market, whatever is happening in the world, (except for an End Of World event), no matter what……toys and games will always sell and will always be a huge market.
Think about all the times we buy toys and games and also for the variety of people…not just for our own kids.
– We buy for our friends’ kids, our families’.
– We buy for birthdays and other personal celebrations.
– We buy as a reward.
– We buy just to spoil our kids once in a while to see that smile on their face.
– We buy to keep the kids entertained.
And….we buy like crazy at Christmas time.
I am talking crazy money here! Some serious sales go on at that time of year!
TOY TARGETING TREASURE TROVE
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So….this is where Toy Targeting Treasure Trove comes into action. You will learn how to target buyers who are already in a Christmas buying frenzy!
Just take your time to follow the steps outlined in this course. This is a system I have been using and developing each year to help me crush it with affiliate toy sales over and over again.
Think of this strategy as something that will provide you with a regular income for the long-term. This is a business and if you want to succeed with this system you have to treat it as such.
Before we get started I would recommend that you take a look at the Toy Decision Making Study PDF that I provided in the Bonus folder. It has the latest statistics regarding toys, toy sales and the toy industry. It is packed with little gold nuggets of info that will help you develop ideas throughout this course.
READ THE “TOY DECISION MAKING STUDY” IN THE BONUS FOLDER
Focusing On Crushing It At Christmas
As mentioned above, the toy industry is a huge evergreen market and is continuing to grow each year. As with most evergreen niches competition is high with the big toy companies and stores battling it out with one another.
TOY TARGETING TREASURE TROVE
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Having said that, it certainly does not mean that the little guy can’t get a piece of that huge profitable pie. There is plenty of money to go around in the toy industry; you just have to approach it from a different angle to get that first foothold. Being a toy affiliate can bring in some serious rewards.
Once you set up this system it will bring in returns year after year after year….and here is the amazing part….it gets easier each year.
Why does it get easier? Because, (if you follow this course properly), you would have yourself a set foundation to work from, (your website, your YouTube videos, etc – all will be explained), and once your base foundation is up and running all you have to do from then on is add just a few pieces of content once or twice a year! That’s it.
Of course, for amazing results and to keep Google super happy, adding regular content would be beneficial…but certainly not a prerequisite. It is all optional.
So how do you hit this profitable niche from a different angle?
Simple…..let me quote an “Axel Foley” line from the hit 1987 movie Beverly Hills Cop 2. You are going to go, “deep, deep, deep, deep undercover!”
You are going to work your way into this profitable market via less competitive toy sub-niches. You are going to start by getting all the crumbs that fall from this massive toy industry pie….but don’t be fooled because this pie is so big even those who can get their hands on the crumbs can make big money!
TOY TARGETING TREASURE TROVE
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Why Is Christmas The Best Time To Be A Toy Affiliate?
Christmas is probably the best time for affiliates who are connected to any niche! This is the time of year where everything sells! On my first year working online I couldn’t believe the amount of sales that were coming in during the Christmas sales season…..it was crazy….and very motivating!
For those of you who have been affiliates during Christmas time you know what I am talking about!
You don’t even need to be a toy affiliate to make a killing at Christmas, (if you have picked the right market), but imagine the mass of sales you will get if you did have a toys site….or a number of toy sites.
The Christmas holiday sales season pretty much starts in early November and continues all the way until the end of December. That is two months of some serious sales…but that is not all. In that time there are also two more huge selling opportunities:-
 Black Friday – Friday 27th November 2015
 Cyber Monday – Monday 30th November 2015
With the Toy Targeting Treasure Trove system, you will benefit from all of the above. The Christmas holiday season for online affiliates is a blast and you need to be a part of it!
The Concept Behind The System
The concept behind this foolproof method to making yearly passive money online is simple. You are going to learn how to earn your share of the huge “toy industry pie” by creating your own mini toy selling empire.
In this system, to start with, you will have two main objectives…one of those is optional. This is the very basics of the system:-
TOY TARGETING TREASURE TROVE
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 Find a good toy sub-niche. Create a website and traffic gaining systems.
 Build a main Christmas toy website that focuses only on the hottest toys for the Christmas season. Create a website and traffic gaining systems.
 OPTIONAL: Go advanced and build that toy sales empire.
Initially you will pick a toy sub-niche and gradually build yourself up as an authority around it. You will set up a website, create YouTube videos and social media to boost the exposure of your brand/authority.
The method can be expanded depending on how big you want your business to be and how much time and recourses you are prepared to put into it.
There are a number of variations to this method, some of which I give a brief overview in the next few pages, but in this particular course I will focus on showing you how to set up “Option 2”, (explained further along).
In my opinion Option 2 of this system is the best for building a good foundation to earn a pretty good passive income from niche targeted toys and general bestselling Christmas toys.
A few months down the line you could then move onto the advanced methods which will increase your income.
You will be selling toys via Amazon’s affiliate program. Sign up to the program now if you are not already an affiliate. Go HERE to sign up.
Here are the three simple steps you need to follow:-
Step 1 – You will learn how to research the right kind of toys for this course including toys for your sub-niche and toys for your best sellers Christmas toys site.
Step 2 – You will learn how to decide on what toy sub-niche you will focus on and also pick out a number of trending season toys that could be potential Christmas best sellers.
Step 3 – You will create your websites and get traffic.
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GET STARTED
Targeted Toys
You have a number of options available to you regarding how you choose to progress with this course. If you are a total newbie, then I would recommend the “Basics” option to start off with because it is perfect for getting the ball rolling and helps with focus.
This option is super targeted so you will be getting traffic from collectors and fans who are crazy about that particular toy sub-niche…this includes children and adults…depending on the toy.
Having said that, once you get a good footing I would then progress to “Option 2” as soon as you are ready. My reasoning for this is simple.
The Basics option will target your chosen sub-niche. It is super targeted to consumers who are only interested in that particular brand / type of toy. This is all very good but we can have an even bigger piece of the toy pie if we want!
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If you follow “Option 2” not only will you be getting targeted sales from your sub-niche but you will now have the opportunity to get sales from the general toy Christmas bestsellers. These are the toys that are heavily marketed and have a better chance of being hits.
Confused? Don’t be….all will be explained below.
Remember, this is meant to be a long-term plan…a business that will bring you regular income, mostly semi-passive income, each and every year! It is a business that you can build on year after year and know, for a fact, that this evergreen market will ALWAYS BE PROFITABLE.
It doesn’t matter how deep your sub-niche is….toys ALWAYS SELL….all year round and especially at Christmas time.
If you are someone who has been working online for a while and just want to go full throttle then feel free to do so. You decide how quickly you want to progress and how much quality you want to provide.
Just so you know, if you want to continue to thrive online as a marketer then quality is key.
Let’s look at the options. All these options can be modified to suit your needs, you can add or takeaway whatever you need to create the right set up for you.
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OPTION 1 – BASICS
This is the best option for a total newbie and someone who is just starting out making money online. It is very simple:-
1. Create a website that is targeted to one sub-niche in the toy category.
2. Have traffic coming in from social media.
3. Have YouTube videos also pointing to your site.
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OPTION 2
This is the option I would recommend for those who want to begin building the right foundations before moving onto more advanced methods. This is the best method for those who want to speed up their results and have some basic online experience:-
1. Create a website that is targeted to one sub-niche in the toy category.
2. Create a main website that focuses on bestselling Christmas toys.
3. Sub-niche website will link to the main Christmas website.
4. Have traffic coming in from social media.
5. Have YouTube videos also pointing to your site.
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OPTION 3
This option allows you to experiment. It is the same as Option 2 except for the fact that you are adding another sub-niche site to the equation:-
1. Create 2 websites that target sub-niches in two different toy categories.
2. Create a main website that focuses on bestselling Christmas toys.
3. Both sub-niche sites will link to each other.
4. Both sub-niche websites will link to the main Christmas website.
5. Have traffic coming in from social media.
6. Have YouTube videos also pointing to your site.
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OPTION 4
This option is for those of you who just want to go full steam ahead with this system and create as much as you can in the early stages. Be aware that this will take a lot of work to create in one go so I am recommending this to advanced affiliate marketers who most likely have outsourcers to help them get some of the work completed:-
1. Create 2 websites that target sub-niches in two different toy categories.
2. Create a website that focuses on bestselling Christmas toys.
3. Create a main site that is an all year round general toy website. All toys are sold and this site is the main authority site that will grow over time.
4. Both sub-niche sites will link to each other.
5. Both sub-niche websites will link to the focused Christmas website.
6. The Christmas site will link to the main general toy website.
7. Have traffic coming in from social media.
8. Have YouTube videos also pointing to your site.
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For those of you who want this system to keep growing then you will, at some point, want to complete Option 4. But don’t worry, you can take as long as you like…in the meantime you will still be making great money. I personally didn’t get to Option 4 until my second year. By that time my little toy empire was working almost on autopilot.
Any other advanced additional options/methods that I have are too involved to be explained in this particular course but I will most likely be setting up a 4 week course in February 2016 that will explain things in much more detail. If you signed up to my list details will be sent out to you early next year.
Finding Toys That Have A High Chance Of Becoming Bestsellers
I believe in trying to stay one step ahead of my competitors. It is true, the early bird really does catch that juicy worm….of course you are not a bird…and you’re not after plump worms…but in theory it is the same.
Whatever you do in the affiliate business if you can be “the first” or at least in the “first group” then you have a great chance of making a serious sales killing!!
What I am about to discuss here is a method I use every year that helps point me in the right direction regarding picking out potential bestselling toys of the year….especially bestselling Christmas toys.
Now you are probably thinking, “Why should I start so early hunting for hot toys? In mid-September the big toy stores always release their Top Predicted Toys List of that year. All I have to do is copy that list.”
Very true, but not all the toys predicted by these big toy companies actually become bestsellers. In fact, from my experience out of a top ten list from Toys “R” Us, Walmart, Target, Sears, Hamley’s and other big stores…..not even half of those became bestsellers. Only a couple of those became huge bestsellers to the point where it would be impossible to find the toy on Christmas Eve due to all stocks being sold out.
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Remember the Arnold Schwarzenegger movie Jingle All The Way? The action figure toy featured in that movie is what I call a huge Christmas bestseller. If it gets to the point where shoppers are beating the crap out of each other to get their hands on this toy…you know you have a winner!
Our objective is to not only be prepared for the huge bestsellers but to also have a number of backup toys ready.
Many of these backup toys are the ones picked up early on in the year via this method I am about to show you.
Toy Fair Method
Every year in January and February two of the biggest toy fairs in the world are held in the Uk and in the USA. These toy fairs attract people from all over the world and I am not just talking about people wanting to hang out with the kids and have fun.
The day before the fairs are open to the public journalists, toy store owners, toy association members, popular online product reviewers, media TV and radio are all invited to the fairs to see what is on offer. These people will then create articles, press releases, online reviews, TV interviews, blog posts, podcasts and YouTube videos around what they saw at those fairs.
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Bear in mind these are experts in their field and know a good toy when they see one. Their interviews will be informative and their article reviews will be honest, pointing out the pros and cons of these new toys.
All this is pure gold to you!!
You don’t even need to visit the toy fairs let alone try to review and pick out a potential best seller out of thousands of toys on show…….it is all done for you.
All you have to do is get hold of that information to pick out the hottest toys.
How Do You Know When A Toy Is Going To Be A Huge Hit?
Unfortunately there is never any guarantee that any toy will be a huge hit but by following this system you have a much better chance at finding that gold.
Sometimes you just have to use your own judgement regardless of what the experts say. Sometimes toys featured in the early year toy fairs don’t even get noticed until many months down the line after Summer is over. Then suddenly there is a spike in sales and Baaam! They become contenders for the best sellers list.
Ok, let’s look at where you can get this vital information.
UK TOY FAIR – Usually held at Kensington Olympia, London from the last Sunday of the month for around two or three days.
www.btha.co.uk/toy-fair – You don’t need to be a member. There is a ton of super helpful information on here just by browsing. The Media/Press Release section is particularly helpful for gaining an insight into where the toy industry/trend is going for that year.
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Also make sure to click on the Events tab to pick up details on what is being organized for that particular year.
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USA NY TOY FAIR – This is the main toy fair to look out for. Usually held at the Jacob K. Javits Convention Center, New York City from around the second Saturday of the month for three days.
www.toyfairny.com – You don’t need to be a member. This site is jam packed with all we need to get started finding those hot Christmas toys. Browse through the press releases and watch out for the latest industry news.
The information you acquire from these sites is pure gold! Of course, there are many other toy fairs each month all over the world but I don’t bother checking those because the bulk of your toy sales will most likely come from USA and UK consumers.
We are already just a few months from Christmas and just the right time to pick up all this information and get started with this system to get things ready for the massive holiday sales.
Usually in early to mid-February I begin to research the two toy fairs I mentioned above but also check back in at around this time of the year, September and October to pick up the toys that were Summer hits which will also most likely be Christmas hits too.
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I gather information, watch for trends and jot everything down in a notepad. As additional research, (and my favorite way of catching potential trending or bestselling toys), I use YouTube.
To help get you started I spent some time researching some of the toys that have been released this year so far. These toys will not be found in the yearly “Predicted Christmas Toys 2015” articles and videos that you see around the internet. That means you are already one step ahead of the competition.
Of course, there is no guarantee any of these toys will be best sellers but there is no harm in checking them out.
FIND THE “35 HOT CHRISTMAS TOYS” PDF IN THE BONUS FOLDER
YouTube Method
Seeing as we are in October 2015 you can be certain that there will be a ton of toy fair review videos for you to look through. Next year you will be even more prepared so wait until mid to late February before you start to research for toys of 2016 because that gives YouTubers a chance to edit and submit their toy fair videos for that year.
So what is the method?
Firstly we want to get a general idea of what toys have been released or are going to be released for the year. Once we have done that we will have a better idea of what sub-
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niche we want to focus on. We can then drill deep, deep, deeper until we find that toy niche that could be a little less competitive.
 Go to YouTube and type in “Toy Fair + the year which you want to research”…e.g. Toy Fair 2015. You should now be faced with a whole list of videos from toy fair presentations to homemade toy reviews.
You can also filter down the results by searching for more recent videos. All you have to do is click the “filter” button in the top left and then choose from the options.
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There are lots to sift through but it is all fun and very important for this method to go smoothly. Go through the list one video at a time and click through to the ones you think may be helpful.
 Scroll through the video and keep an eye out for the toys. Some videos have no commentary and are basically someone just filming all the toy stalls at the fair. Do not ignore these because you get a chance to see the toys in action without actually having to be there.
The really helpful videos are the ones where they show a particular toy being showcased. The person working at a stall will show how the toy works, explain its features and answers questions that the audience may ask.
This is great for you because you get to see the toy in action and decide for yourself whether this is something you want to sell. Make sure to jot down the names of the
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toys you are interested in and the company that produces it. Also jot down any features of the toy that are mentioned in the video because those features can be used as content for your toy website posts.
After spending some time going through a number of videos and sifting through the YouTube pages you should be getting to the point where the same toys are being filmed. That probably means that you have seen what there is to be seen at the fair. No need to carry on. You should now have a nice list of toys on your notepad.
Google Method
 To be 100% thorough with this go into Google and do the same thing. Type “Toy Fair (followed by the year)” and look for fresh toy articles written by individuals on their blogs or toy review sites. Also check out the articles written by journalists for popular websites like Yahoo.com, IGN.com, popsugar.com, gizmodo.com and many more.
You could even click the “News” tab and “Images” tab in Google to see if you can find even more information.
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Just keep experimenting with different seed keywords and make sure to watch the Google keyword suggestions for more words.
Examples:
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Amazon Method
How To Find Potential Hot Toys
This method can be used at any time of the year to drill down and draw out those potential best seller Christmas toys.
 Go to Amazon Bestsellers – http://www.amazon.com/bestsellers
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 In the left sidebar you will see the categories list. Scroll down and click on Toys & Games.
 You should now be on the general toys best sellers list that looks something like this:
 What you are going to do now is scroll through the top 50 toys in that list. To be thorough searching the full top 100 list would be beneficial as there may be a hidden potential blockbuster toy in there somewhere. It all depends on time and how much effort you want to put into this.
While scrolling what you are looking for are the little green arrows just above the toy. This green arrow indicates that since Amazon’s last page update, (I believe it is every hour), the toys with the green arrow moved up in the bestsellers rankings.
So how can we utilize that information?
What you are going to do is track a number of these pages to see what toys seem to be spending most of their time going UP rather than DOWN the rankings. The movement will change throughout the day and throughout the week and all toys
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will go up, (GREEN ARROW), or down, (RED ARROW). However, by tracking the toys you will be able to see the ones which seem to be slowly moving up the ranks. These are the toys you want to take notice of!
How long you track the toys for depends on how close you are to the Christmas holidays. If you start this in the month of March then you can track the toys maybe once every three weeks. As you get closer to the holiday season….around October…then you can start to track more regularly at perhaps twice a week or more.
 There are many ways you can track these toys. What I do is use my keyboard to take a screenshot of each page and then I save these images in a folder marked with the date I took the image. I am a visual person so I prefer to see
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images rather than read text. I actually find this to be the fastest way to track the page.
 At the end of each week spend 30 mins to an hour going through the images collected from the very first to the latest. Take notes on toys that seem to be gradually moving up the ranks. These will be the toys you will pay closer attention to as Christmas closes in.
 If you want to go one step further, click on some of those toys and read the reviews; what are people saying? Is it mainly positive feedback?
 As you go through your images you can delete the older ones to keep things organized and up to date.
EXAMPLE:
Look at the toys that the red arrows are pointing to in the image below:
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Now look at this screenshot image taken just an hour later:
The “Paw Patrol Racers” dropped from spot 4 to 6 with spot 4 being replaced by the “Zing Air Hunterz” . All in one hour! So watching these movements over time will give you a better idea of what is going on in the market.
If you want to hunt around even more you can follow the same process but this time in the:-
 Amazon “New Releases” section – www.amazon.com/new-releases/toys-and-games
 Amazon “Mover & Shakers” section – www.amazon.com/movers-and-shakers/toys-and-games
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Personally I always check all three, (Best Sellers, New Releases and Movers & Shakers), because this gives me so much more information to work with and a much higher chance of me finding a few potential hot Christmas toys that no one knows about yet.
Trust me….if you do this right it works like a charm. You will get a better feel for what toys people are buying and discover categories that may be worth promoting too.
I know this is additional work for you but it is optional. You will do just fine sticking to the Best Sellers list.
NOTE:
It is October now so all you need to do is follow the above method but condense it into a week or so. That means tracking toys perhaps every other day. The reason for this is because at this time of year toys will already be selling more than usual due to the holidays coming up. You should be able to get a good grasp on what toys are climbing the ranks pretty quickly.
“Oh that is just too tedious!”
Maybe….but following this method will be the difference between wasting time on promoting any toy and promoting a toy that is making headway up the bestsellers rankings which puts it in a better position for being a Christmas hit.
Do Not Underestimate These Methods
Just by using the methods above I have been able to ALWAYS find potential bestselling toys. I would also find a number of good back up toys that sold well but it was always that one bestselling toy that made my Christmas earnings go from “WoW!” to “Holy crapolla…time to get that Blaupunkt surround sound system I always wanted!!”
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Here are just a few example toys that helped take my Christmas earnings to another level:
Sing-a-ma-jigs – Remember these weird singing toys? These caught my eye but there didn’t seem to be much online competition to start with….so I began promoting them. Who would have guessed this strange toy was going to be a Christmas best seller? This was back in 2010!
Silly Bandz – In 2010 the themed bandz were released and these sold like crazy!
Fijit Friends – When I saw these on a toy fair video I knew straight away these were going to kill at Christmas. I went full on and created a dedicated website, Facebook Page and all the trimmings.
Kids loved this toy and I loved the huge sales I got from it. Follow-up Fijit toys were released in the later years and I also promoted those on my website.
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Furbies – I knew about these mad toys from the 90’s but when I heard they were being re-booted I jumped on that bandwagon and pretty much did the same as I did with the Fijit toys. Made a killing!!
These are just a few examples….and this happens EVERY YEAR! Yes, every year THERE WILL be a number of toys that sell like crazy at Christmas but there are also a handful of toys that come out of nowhere and just blow toy sales out the window. I am talking toy stores being sold out way before Christmas Eve. Now, if you can find just one of these toys via all the research I explained above….(and you will)…then you are going to crush it this holiday season!
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Now that you have spent some time sifting through tons of toys you should have a fair idea of what is out there and what seems to be selling. In the last section you researched and gathered information on nonspecific general toys to add to your Christmas site, (which we will create later on in this course).
In this section you are going to choose a toy sub-niche to focus on and work a website and social media around it.
What do I mean by sub-niche? Early on in this PDF I mentioned that to get a nice chunk of toy sales in this competitive market you need to go deep, deep, deep undercover. What I mean is choosing a category or style of toy that is fairly well niched to avoid all the competition for the “popular” toys….BUT…not so niched that there is not enough money to be made.
Yes, regarding toys, pretty much any niche sells but some sell better than others. We don’t want something that is so obscure that no one knows about it. But at the same time we also don’t want something that is so popular that you would end up competing against the big toy stores.
This is a quick and simple process. So let’s get started.
Find Your Toy Sub-Niche
Don’t worry you won’t need to do any major deep research for this to find what you are looking for. We will be using Amazon again.
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 Once again bring up the Amazon best sellers page, scroll to the left categories sidebar and click “Toys & Games”.
 Now you can see all the toy categories. We need to drill deeper. There may be a sub-niche category that already interests you…that is good…just click that category and keep drilling deeper. If you are not sure what to pick just spend some time going through a few of them to see if there is something you like.
 So let’s say you are interested in promoting “Action & Toy Figures”. Click on that and you will be brought to the action and toys bestsellers page.
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 If you scroll down you will see that there are 100 toys in this category to choose from.
You could stop there and just work your website around that but I think it is best to drill deeper. So we have a choice of:-
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 Action Figures
 Playsets & Vehicles
 Statues & Bobbleheads
 Accessories
I am going to click “Action Figures”.
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 Again you could just stop here and promote “Action Figures” but…I think it would benefit you if you kept digging. This is as far as you can dig in the categories section but you can be more targeted with your choice by looking at the type of toys on offer.
Here we can see a variety of Action Figure toys:-
 Star Wars Figures
 Funko Pop Figures
 Mini Dinosaurs
 Marvel Avengers Figures
 Toy Story Figures
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 Transformers Figures
And that is just the first page!
 Let’s say you decided to go with toys like the Transformer action figures. Now, the sub-niche website that you will create in this course will focus around the Transformers style toys. In other words, your site will be based around “Robot Action Figures” or “Mini Robot Action Figures” or “Mini Robot Action Figures for Toddlers”
By doing this we can target a very specific niche. There may be less people looking for “Mini Robot Action Figures for Toddlers” but the audience is more targeted and there will be less competition. If you based your website around one specific targeted category of toys then you have a better chance of doing well with sales and in Google rankings.
At the end of the day this sub-niched website that you are going to create has a main purpose of making sales. It IS going to make sales, most likely for many years to come, however it has a secondary purpose and that is to boost the popularity of your second site….the Christmas site…your main site.
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All will be revealed!!
So….take your time, go through the method above and pick a sub-niche to work on. Pick a category of toys that you would feel comfortable promoting and writing about.
Remember, the deeper you can dig into a particular category the better chance you have of ranking in the search engines and getting sales.
Finding Toys For Your Main Christmas Best Sellers Website
This is very easy because you have done the research already in “STEP 1”. If you went through that step correctly you should have a whole list of potential hot toys for Christmas. Now, I mentioned the word “potential” because there is no guarantee any toy will be a hit…you just have to go with your gut and your research.
You can’t add all of those toys to your Christmas site because not all toys will be hits. So spend some time sifting through your list picking out only the toys that you think could be hot sellers this Christmas.
Once you have worked through the research process you should be seeing certain toys stand out from the rest regarding rankings, sales and reviews. These few toys are the ones you will be promoting.
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Some toys don’t even show up on Amazon until the very last minute. This is a huge benefit to those who are promoting that toy because they will be first in line to get the sales. The thing is…how would you know what toy is going to show up in the last minute?
Well…you won’t know. You have to guess.
If you have a gut feeling about a toy but do not see it on Amazon then add it to your Christmas site anyway. Take a chance and put it up there. If the toy does show up at the last minute you can go into Amazon and grab your affiliate link. If you were wrong and it doesn’t show up…..well….no real loss. At least you have some good content added to your site which always helps with SEO.
Also, don’t forget to add the official “Predicted Toys” from Toys R Us to your website. This predicted list of toys is usually released around mid-September time. You will see it all over the web in articles, news and video. Just type into Google something like “Predicted Christmas toys 2015” and a bunch of information sites will show up.
Pick out some toys from there and add those to your main Christmas site too.
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I bet you are sick and tired of researching for toys by now. Believe me, it was all worth it because now you are going to put those toys into your websites.
In this section you will be creating two websites and begin adding content. Don’t panic, this process is not as hard as you may think.
 Your first website will be the sub-niche toy website, (Toys you found in Step 2).
 Your second website will be the main “Christmas toys” website, (Toys from Step 1, Step 2 and the “Predicted Toys List).
 You will create content for both sites. This includes toy review posts and any general toy information you may want to write about.
 Website 1, (The sub-niche), will link to website 2, (The Christmas site).
The content on both sites will most likely be mainly toy reviews but there is plenty of room to adapt. You could just have toy blogs with articles talking about the toys that you feature. I personally like to have both reviews and well written blog posts. It is better for SEO and keeps Google happy.
I am assuming that most of you already have hosting and websites or at least understand the very basics. If you are a newbie and don’t have hosting yet then I would advise you to get that sorted out first before you continue.
You can get pretty cheap quality hosting at www.hostgator.com or www.bluehost.com – (No Affiliate Link). Get that sorted out and then continue from here.
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Get Your Domain Names
So, we are creating two new sites which means we first need two new domain names.
FOR THE BEST DOMAIN NAME REGISTRARS CHECK OUT THE “RESOURCES” PDF IN THE ADDITIONAL TUTORIALS FOLDER
Your Sub-Niche Domain Name
Regarding the sub-niche site it all depends on the toys type or toy category that you chose. So as an example, you may want to create a website around “toy robot action figures”.
Now you could have Toy Robot Action Figures as your domain name but it is a bit too long and not catchy enough. You want a name to stand out but also be relevant to the type of toys or category of toys you have chosen to promote.
Keep it short, simple, fun, relevant and not too complicated to remember.
Your Christmas Domain Name
Regarding the Christmas toys site, this domain name also needs to be catchy, fun and relevant. Remember, this site is targeting Christmas buyers, Christmas toys. Think about your content and how you plan on providing the information. You have options you can work with:-
 It could be a “Top 20 Toys” Christmas site where you would only review and feature what you believe to be the top 20, (or whatever number you choose), toys of each Christmas.
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 It could be a Christmas site that focuses only on the bestseller toys of each year.
 It could be a Christmas site that focuses more on Christmas itself and is more of a blog. Within the site you would have articles that talk about the toys for that year, what kids want, what type of toys to expect for that year, advice for parents, etc.
The sky is the limit but stick to the idea that this site caters for all toy categories and of course it is linked around the Christmas season.
Get ideas by using Google search. Type in “Christmas Toys” or “Toys For Christmas” or something like that to see what site names show up. Take a look at the names other site owners use to give you an idea of what works and what doesn’t
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Setting Up Your Sites
In order to avoid making this PDF into an intimidating encyclopedia sized book I decided to put step by step details of how to set up your sites in a separate PDF.
This detailed PDF was created by a respected and super helpful internet marketer Erica Stone. She has been kind enough to provide you with all the instructions you need for installing WordPress, choosing a theme, WordPress settings, plugins and more.
Carefully follow her instructions and you will have a website up and running in no time.
GET THE “Setting Up Your WordPress Site” PDF IN THE ADDITIONAL TUTORIALS / TUTORIALS BY ERICA STONE FOLDER
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Adding Content To Your Sites
Keyword Research
Now you have everything set up it is time to add content to your sites. I will run through some of the basics of creating toy review posts.
The very first thing you want to do is keyword research. Building a nice list of keywords that can be used to add to your post titles and content will benefit you greatly regarding SEO.
Read through Erica Stone’s keyword research instructions to help get you started. The information within that PDF is crucial if you plan on growing your toy website empire.
GET THE “Keyword Strategy” PDF IN THE ADDITIONAL TUTORIALS / TUTORIALS BY ERICA STONE FOLDER
Writing Review Posts
The specifics of how to create SEO optimized review posts are beyond the scope of this guide. However, here are some basic points.
Product Review – Write an in depth review. Try to be casual and fun in your writing because parents will be reading this with their kids. Write as if you are talking to a friend or family member.
You don’t want your review to sound like an advertisement but rather like an
informative objective report that allows our visitors to make educated buying decisions.
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You need to:-
 Build credibility & trust.
 Be objective and informative.
 Educate your viewer.
 Use Lots of Pictures.
 Add features and benefits.
 Add one or two affiliate links to your content, (depending on the length of your post).
 Add a Call To Action button at the end of your post.
READ THE “Review Content Template” PDF IN THE ADDITIONAL TUTORIALS FOLDER
General SEO Tips For Your Sites
 Try to think about SEO, (Search Engine Optimization), for your sites. You want your site to rank well in the search engines. There are two important search engines and they are Google and Bing.
If you get your site into those search engines then you should be off to a good start. Do well with these two search engines and you will do well in all the others too.
 To optimize your sites you need to create search content that can get you positioned well in the search engines, which essentially means being at the top of page one on Google for a specific keyword.
So when you create posts make sure to keep the content relevant to help with the natural flow of keywords.
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 The site design doesn’t have to look amazing but make an effort to at least make it look reasonable. Some people say the look of a website is not important but I beg to differ. If I am searching the internet and come across two sites selling the same product I would most likely click through to the nicer looking site. LOL….just like us humans in real life…we are naturally drawn to the good-looking people…….at first!
Keep the design simple but nice. Make sure that navigating through your sites is smooth and uncomplicated. Your site is your face to the world so make sure you present it in the right way.
 Keywords are the foundation of SEO. These are the words people type into the search engines in response to which the search engines return a page of relevant search results. A keyword can be a single word or multiple words.
Try to spend some time playing around with keywords to try to figure out what your customers are searching for. Keywords connect customers to your site so don’t ignore this! To get started use the free Google keyword tool at https://adwords.google.com/KeywordPlanner to locate the keywords and terms people are using in your toy niche. If you don’t know how to use the tool just go to Youtube and search for tutorials.
Don’t forget to read the Keyword Research PDF provided with this course!
When creating blog post titles or review post titles always try to think about the keywords. When creating body content make sure to include relevant keywords……but don’t keyword stuff!!
 As well as having a good amount of relevant, quality content on your sites Google gives a lot of weight to links from other quality sites that point to yours. This is one of the main reasons why this method focuses on creating a least two toy websites. To help boost your main Christmas site in the search engines you will be linking your sub-niche toy site to it.
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Social Media
You will be using social media to share your posts and get more exposure to your site. I am sure most of you must have at least one social media platform you use so you understand the basics of social media.
With this system you will be using two main social platforms to get the word out about your sites. These are Facebook Pages and Pinterest. Feel free to use any other platform with these.
I do not have a specific system for using these platforms. You need to develop your own system for sharing your posts.
To help you create a Facebook Page and a Pinterest Profile you can read through Erica Stone’s tutorial PDF’s.
READ THE “Setting Up Your Facebook Page” and “Setting Up Your Pinterest Profile” PDF’s IN THE ADDITIONAL TUTORIALS / TUTORIALS BY ERICA STONE FOLDER
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YouTube Method
I have included my YouTube Method in a separate PDF for you to follow. Please make sure you read through my method because it is a vital part of helping your sites grow in traffic and popularity.
The tutorial explains how to use the templates I provided as well as how to create short and simple videos. You will also learn my method for getting my videos ranked well in Google and YouTube.
READ MY “YouTube Method” PDF IN THE ADDITIONAL TUTORIALS FOLDER
The Toy Targeting Treasure Trove Process…In Short!
1. Research toys for your sub-niche and potential bestselling toys for your Christmas site.
2. Set up your websites.
3. Do the relevant keyword research.
4. Add review posts to your site.
5. Create your YouTube videos.
6. Promote your posts, websites and YouTube videos with social media, (Facebook, Pinterest.)
7. Watch the sales roll in.
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What Is Next After Christmas?
Ok….Christmas is over; you made some great sales…..now what? You will most likely want to take a month off from all the hard work you put into this but after all is said and done what you have now is the foundations for a nice mini toy sales empire.
You have already built the foundation websites. You can now continue to add content to them over the next year so by the time next Christmas comes along your sites will already be trusted by Google.
Having said that, add a note in your calendar for mid-February of next year because this time you can start the process early, gather your researched toys for that year, prepare them on your sites and be one step ahead of everyone else before the Christmas season strikes again.
This is a wonderful long-term strategy that can bring in a nice chunk of online income each and every year for as long as you add fresh toys to your sites each year.
I hope it serves you as well at it has done for me….and continues to do so!
Don’t forget to subscribe to my list and confirm it. Early next year I should be setting up coaching sessions for this method with a few more advanced techniques. I will only be taking on a handful of people so first come first served.
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