YouTube Lead Sniper
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Hello, I’m Jeffrey Poling, I’m from south-central Nebraska on the outskirts of Holdrege, population of 6,000. I grew up in this area, and moved away for college, University of Nebraska. Most of you will know Nebraska from our football team, the only sport in Nebraska being we have no professional teams. After graduating I lived the corporate life for many years, mostly in the Finance and IT fields. I was able to climb my way to success, but the hours and stress of a corporate job left me desiring a lot more. I simply got tired of managing politics, dealing with a myriad of human resources/employee issues, etc. I finally made the decision to vacate the city and come back home. It has been one of the best decisions I have made.
I found my way into Internet Marketing out of necessity. I certainly did want to live in the city, but the professional opportunities in rural Nebraska are very slim to non-existent. I came across the Warrior Forum while I was trying to launch a mobile app business, obviously a tough go with there being more cows then phones, or businesses in need of marketing their wares. I have had the opportunity to have good coaches, and quickly learnt the Internet Marketing business from the ground up. I now find myself surrounded by other successful marketers and product creators. I have truly found my calling after discovering this field. I’m looking forward to many years of success in this business and surrounded by people who not only excel, but have genuine care for one another.
To succeed as an Online Marketer you must always be building your list, and strengthening your eMail marketing skills. The ability to which you are able to do this is based on your authority within the marketplace. However, I am here to tell you that adding ‘X’ number of subscribers won’t mean much if they aren’t ‘responsive’. You get responsive subscribers on your list through targeted opt-ins. By following what I will lay out in the strategy I’m about this disclose you will start adding highly responsive subscribers to your list. Better yet, I’m going to tell you how to add these ‘RESPONSIVE’ leads for free? Yep FOR FREE! You’re in luck as the ‘YouTube Lead Sniper’ approach does just that.
I have successfully used this strategy, and the use of video marketing is deadly effective. My strategy lends itself to almost any field including
1) Make Money Niche – IM, MMO, MLM, etc.
2) Evergreen/Hungry/Embarrassing Niches
YouTube Lead Sniper produces results since:
– You generate nearly instant ROI as you aren‘t PAYING FOR TRAFFIC. The Internet Marketers Holy Grail.
– Your video has ‘Staying Power’. As long as you’re not spamming your Channel, your YouTube powers will only increase. The video will remain indefinitely. Serving its revenue generating mission.
– Videos can easily be created through free tools, or PowerPoint
– If done correctly, video marketing has the highest response rates. It simply captivates your audience, increase their awareness and appetite for your wares, and emotionally ties them to your ‘Authority.
To actually make money from the YouTube Sniper system you need to:
1) Research – Research the market. You have to know what keywords will yield results. You need a firm foundation under which you can launch successful campaigns. Keywords will be the key to your video marketing success.
2) Content – Creating the video. Unfortunately throwing up just any ‘content’ simply won’t cut it. In today’s ‘Attention Busting’ world you need to captivate your audience and then bring them to action.
3) The offer. You must have something that your audience desires. You can create the most effective video. But if there isn’t a genuine interest, well nothing else will matter. Your job as a marketer is to deliver ‘Value’. Value will only come from satisfying a need or fulfilling a want.
4) Call To Action. You must move your audience to action. If you can’t create an emotional response nothing else will matter.
Primary Niche Overview
There are two types of niches. Make Money Online (MMO) and Hungry Markets.
Make Money Niches – These are either business opportunity or network marketing related. We normally think of offers on Warrior+ or JVZoo.
Hungry Market Niches – These are what will usually call ‘Evergreen Niches’ and ‘Embarrassing Niches’. Niches full of info products which are always in demand. A quick review of the top Clickbank sellers will include:
Some typical ‘Hungry Niches’ include:
You must invest time to identify the needs of your niche. Your success as marketer is determined by: 1) Identifying the need. 2) How your product fulfills that need. Marketing is the process of ‘conveying value’ and if you are missing one of these items, you won’t be successful.
How to Pick a Niche
Use these strategies to find a niche:
1) Go to Dummies.com and check out some of the books they have written, if they have written a book about it you can bet it will be profitable.
2) Check out the ClickBank.com marketplace for some ideas. This is also where we will find products to promote.
3) Google Trends. Timely events often spur the desire for information. Some of these niches may not have even existed a short time ago. By acting quickly you capitalize.
4) Your local magazine stand. There are plethora of magazines, a quick look over these will yield some instant ideas.
Studying Your Market
– Join a Facebook group and see what people are discussing. Attend local meetings if you can find any. Make notes. Find out what problems they have, and what really makes them emotional.
– This can work in nearly any market, because most niches have at least a few forums, Facebook groups or other places where people gather. And people naturally talk to each other about their problems, because they know the group understands what they are going through.
– In order to really make this effective, you need to join in. You can ask people questions and offer feedback. This is invaluable!
– Best of all, you’ll be able to read months, even years of archives. These are a wealth of information that will help you improve your sales pages, because you’ll be able to spot recurring themes that will help you know which problems are most common.
– Read reviews of your competitors’ products. Make noted of what they like and don’t like, and make sure you use these to tweak your product as well as your sales page.
– Let’s say your competitor has a lot of reviews that complain they were hungry constantly. You now know that people struggle to lose weight because they get hungry and end up eating more than they should. Not only can you tweak your product itself, but you can be sure to use that emotional button in your sales copy.
– Don’t trust testimonials on sales pages. They’ll either be fake, or they’ll pick only the most glowing reviews. Instead, read reviews elsewhere. This is especially helpful if you find reviews on forums that are made by long-term members.
Is Your Niche Represented
One true sign of the market potential in your niche is to quickly survey how many videos are in that niche already. If it’s worth pursuing then I gurantee that other people have already created videos. We are going to learn from
other people’s successes, seeks out the soft spots in the top rated videos, etc.
Finding Top Videos
When you pull up a video you’ll see other suggestions for other searches. It would be worth typing in those phrases and doing a search on them also.
All of these videos will be getting a decent amount of views. You’re going to find that the videos ranking near the top have a very specific title telling you the exact, desirable result you are going to get from watching this video.
What can you take away from this?
– You should pay attention to the title of your video and make sure that it is enticing and also informative.
– Be specific, and create a video which promises the viewer a benefit, and then deliver on that promise.
– Viewers are allowed to “favorite” videos and recommend them to their friends, and if you create a high quality video, they will want to do that.
– It’s also a good idea to look at some of the videos that got the least views, and try to figure out why. Those videos will be towards the end of the list.
– You especially will want to check out the videos (in your same subject area) which have the most views. Clearly, they are doing something that people like!
– Read the comments on other people’s videos. See what people liked and didn’t like.
Before I send you off to start making videos, I want you to understand:
1) What else exists in that field and
2) What videos are most popular?
3) Figure out why. i.e. “reverse engineering” – examining how it was created so that you can do something similar.
How well do you know your niche? Do you really know the information that your viewers are hungry for?
A) Look through the top videos in your niche, watch them, and write down the main message they are sending.
B) Are they creating good enough pain points?
C) How are the solutions being sold in the videos?
D) Are they creating a real ‘Call to Action’?
Creating a good YouTube video takes lots of effort. The effort is worth it. That is why there are so many videos out there. I assure you that the majority of this content is monetized. Videos can do an excellent job in driving traffic to your products and services. Creating a good video is not enough. To achieve your objectives, you need viewers need to easily find your videos.
YouTube Algorithms and Keywords
The algorithm that ranks YouTube videos takes a variety of factors into consideration when ranking videos for particular search query. We don’t know what those factors are exactly, but what we do know, is that keywords that are used in video titles and descriptions are very important. They allow algorithm to understand what your video is about and show it to the right audience.
When you enter search terms, how does YouTube know which videos to pull up and list for you? It’s done with keywords, this relates to YouTube tags. So how are we going to know what keywords to use? There is a free tool which is just as effective as anything paid. It’s called KeywordTool and you can find it at: www.keywordtool.io
Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail
keywords about a particular topic. YouTube autocomplete just as Google autocomplete was created to make user experience better. It helps users to find videos faster, by recommending particular keywords when they start typing in their search query.
– You’ll notice on the left to the right of the keywords I want that they are greyed out – You select by clicking on the right of the word.
– In the upper right there is a ‘Copy All’ – you’ll use this to paste the keywords into the YouTube video keyword location we saw above.
It’s important to use descriptive keywords, AND unlike the description of your video, we can place as many keywords as tags as we want without getting penalized.
So make sure that you type in as many tags as possible.
– Try to think how the people searching for videos in your subject area would think.
– The more descriptive tags that you put in, the easier it will be to find
Using the three steps below, you will discover some opportunities you have not yet identified.
A) Are there are any related niches or topics which you may not have thought about? Write these down.
B) Are there any crossovers from your niche into another?
C) If you can think of related niche think of using some associated keywords.
Developing Your Free Offer
Now that you have completed your competitor intelligence, and developed the keywords you will be targeting, it’s time to focus on your lead magnet.
When developing your lead magnet always keep in mind the wants and needs of your viewers. You must be ALWAYS deliver what you’re promising the lead. If your video promises ‘oranges’ then your report had better be about oranges or at the least orange juice. Delivering a lead magnet centered on apples is going to confuse your prospects and your opt-in rates will reflect this.
Creating Your Free Offer
Once you know your audiences pain point, you need to ‘blow it up’. You will be using this throughout your video creation, your squeeze page, your salesletter etc.
If you are targeting bloggers needing more traffic than your will need to paint the scenario that very few bloggers are successful in monetizing your blogs and the need for traffic to increase their revenue. So write the report about how they gain viewers, the ways to get free traffic etc. Offer an easy step by step plan for increasing their traffic.
Your lead magnet doesn’t need to be long. You should actually leave them wanting more, so eluding to other traffic tactics you can provide will make them tune into your emails. Also, make sure to include some affiliate links throughout the report. You may as well be making money from it.
Now there are short cuts to creating your lead magnet. The use of PLR is a great way to save time, or get your creative juices flowing. DO NOT use PLR the way it comes, it should only be used as an outline in developing your magnet.
Where to Source PLR
A Very good PLR membership can be found here: http://www.bigproductstore.com/119.html
Here is an example of PLR content for Acne.
The last thing you are going to need is an E-cover for your report; I recommend going to fiverr.com and ordering one for 5 bucks.
If you bought a PLR report you should already have graphics for your free report, but, there are others out there who are probably using the same graphics so if you want, I recommend getting a new cover.
Look at your competitors lead magnets. What type of report etc are they using to entice optins?
List Building Architecture
In order to get the subscriber onto your list you will need to have a few things to facilitate your squeeze, and the follow-up messages for further monetization.
Creating Your Squeeze Page
Alright, now that you have your free report all finished up the next step is to create a squeeze page so you can collect email addresses.
You don’t need to spend hundreds just to get a squeeze page. There are plenty of WP Plugin Squeeze Creators. Goto www.wordpress.org and search for a plug-in for a squeeze page.
WP Lead Plus Free Squeeze Page Creator
If you would still like to look at other options then here are a few I recommend. A good free squeeze creator:
If you don’t already have a hosting account I’d recommend Hostgator, I’ve had accounts hosted there for many years and never had issues. To get your first months service for $.01 use my coupon code: jeffs1centspecial
Click here to sign up now
Whether or not you have a domain name already you are going to want a new one for your squeeze page. I highly suggest getting a domain name from NameCheap.
The money is in the list! And GetResponse is the program that will let you build and communicate with your email list. I recommend using GetResponse it is by far the best auto responder on the market.
Click here to sign up for GetResponse
Alright, let’s move forward, once you have all the things I listed above go ahead and get your squeeze page set up.
*** I am not going to go into detail about how to do the technical stuff because you can find it pretty much anywhere on the internet.
Tips for Successful Landing Pages
Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them?
Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages. Instead, we can borrow elements from those pages that we know are already successful.
There are a few elements you should focus on no matter what type of landing page you create.
1. Headline – As with any type of page, you need a headline to grab attention and get people interested right away. The headline is the most important element of the page, because it’s usually the first thing people see.
2. Media – You’ll generally want some kind of imagery, whether it is video or image-based. This is usually a picture of the product or a video ad, but it could be any type of supporting media. This is usually the second thing people notice on a landing page, but of these four elements, it’s the least critical. You could still have an effective landing page with no graphics or video, but typically graphical elements and videos capture interest and lead to better conversions.
3. Benefits – Every landing page needs a list of benefits. Whether this is benefits of the product or benefits of your newsletter that you want them to subscribe to, you must give people enough reasons to take action.
4. Call-to-Action – A call-to-action is another vital element for any landing page. You must tell people what action you’d like them to take. This could be something like, “Click here to get your copy of this unique marketing system now!” Or it could be something like, “Enter
your name and email address to receive your free copy of this life-changing report today!” A strong call-to-action can mean the difference between getting the visitor to take action and having them leave, so pay close attention to this component.
A landing page can have other elements, as well. Just remember that the four elements listed about are crucial to the success of any landing page, so time must be spent making sure these elements are finely tuned for conversions.
Copywriting & Conversion
Creating a real Call to Action – Intensifiers
Evoking an emotional response is relatively simple if you understand your market at all. It’s important to get inside the head of your average prospect and really understand what motivates them.
Here are a few examples:
● A golfer might want to improve his swing so he can stop being embarrassed whenever he goes golfing with his friends.
● An overweight person might want to look better in order to attract a mate or feel better so he can do his favorite activities without getting out of breath.
● Someone who is looking to make money quickly is probably afraid they will become homeless or lose their possessions.
● A single person is lonely and feels the pain of that loneliness most at holidays and special occasions or when they see happy couples out together.
Once you’re inside the prospect’s head, and you know what he feels and why he feels it, you can choose the right intensifier to boost conversions like crazy.
Okay, so what exactly is an intensifier?
An intensifier is something that is placed on a page that helps remind the prospect of their pain in order to evoke the emotional response that will lead to an opt-in
Also, it’s important to make sure you turn a need into a want, because a want is always more emotional than a need. How so?
Well, think of a smoker. He knows he should quit smoking. He’s seen the warnings. He’s heard the news about how many people die every day from smoking related illnesses. His family may have even nagged him to death to quit.
But unless he truly wants to quit, he won’t. Period. No amount of warnings, nagging, begging, pleading, and even threats, or bribes will get him to quit unless he really wants to. Even if he’s finally nagged into quitting, he’ll likely fail unless he wants it badly enough.
Let’s look at exactly why this works:
1. It grabs attention. It gets the prospect to identify himself as a person who has a problem he needs to solve.
2. It turns a need into a want, which increases emotional pull.
3. It makes the prospect realize you understand the problem, which makes them more likely to listen to your solution. Thus, they are more likely to read your sales page and purchase the product.
Intensifiers are tailor made for sales pages, but you can also use them effectively on many other pages such as a squeeze:
● You can use them on squeeze pages to encourage opt-ins.
● You can put them on blogs to engage readers.
● You can put them on pre-launch pages to stir excitement.
● You can put them over videos to increase views.
They’ll work nearly anywhere you’d like to increase responsiveness.
Getting Into Your Prospect’s Head
– Intensifiers are practically useless, as is any type of sales page or squeeze page, if you don’t understand your market fully. You need to be inside the mind of your average prospect in order to understand how to push the right emotional buttons.
– You must learn as much as you can about your prospects. Never, ever make assumptions, especially if you don’t understand the market on a personal level. (You shouldn’t make assumptions even if you do, because you may not be the “average” prospect in your market.)
– You also shouldn’t blindly trust that your competitors know the market any better than you do, because it’s quite possible they made assumptions themselves!
Getting the Viewer onto Your List
If you are successful with your ‘Call To Action’ then you need to enable the mechanism the viewer will use to actually navigate to your squeeze page.
In order to get the user onto your list you will need to provide them a way to ‘click through’. There are two ways to link the video to your squeeze page. You can use YouTube Annotations (recommended) or a link within the description of the video. You need to allow for both, but the use of YouTube annotations is the best.
Annotations are clickable text overlays on YouTube videos. Annotations are used to boost engagement, give more information, and aid in navigation. Be inventive! Producers are consistently finding new, creative uses for annotations.
Creating an annotation
Here’s how to access annotations and add them to your video:
1) Go to your channel Video Manager
2) Next to the video you wish to edit, click the down arrow to the right of the Edit button and select Annotations
3) Click the Add annotation button on the right.
4) Click Publish when you’ve finished creating your annotations.
Some suggestions for using annotations:
– Notes, Speech Bubbles and Spotlights, can be linked to “content” (such as other videos, same video, channel pages, playlists, search results). Similarly, they can also be linked to “calls to action” (such as subscribe, compose message and upload video response). Here are some ideas and recommendations for using links:
– Use spotlight links rather than text links: Although adding links in Notes or Speech Bubbles may be the quickest way to add them to a video, another option is to put spotlight annotations around items in the videos. This will create a “clickable hotspot”. Some creators embed thumbnail images or video-in-video spots just for this purpose. This technique often yields better results with a much higher click-through rate than text links.
– Put video links at the end of your video: When viewers reach the end of a video they are confronted with the question “what shall I watch next?”. We recommend adding links at the end of your video so as to present these users with a set of links to related content (either yours or others’). Some YouTube creators find this a very effective way to cross-promote their content and to drive additional views.
– Make your video interactive: By using links in your videos you’ll create an experience and content that seem to respond to viewer commands. For example, you could present a video for a new car
and present the user with multiple color options. Each color option takes the viewer to a different video of the car in the specified color.
– Create chapters: In long videos that contain multiple distinct sections, it’s a good idea to put a set of links at the beginning of each section. For example, at the start of a gadget review video there may be links to the chapters: “Unboxing”, “Specification”, “Charging” etc.. Then the viewer knows about available content and can choose videos which are relevant and of interest to them.
– Build branching storylines: One technique which is popular among viewers is branching storylines, also known as “choose your own adventure”. This involves creating a plot that spans multiple videos. At the end of each video the viewer is presented with a choice as to how to proceed – each option is a link to a subsequent video that matches this choice. This puts the viewers in charge, challenges them, gets them more involved and engaged.
– Add subscription links: A good way to add subscribers is to add a subscription link towards the end of a video, when viewers had a chance to appreciate the quality of your videos and are likely to want more.
Video Creation Tools
Creating videos does not require fancy software such as Camtasia. Consider these free tools.
Free Creation Software
11 Best Free Software To Create Presentations
Many marketers have PowerPoint already. You can make very good quality videos through PowerPoint. It has a simple interface.
Open Office Impress
You can use Open Office Impress to Create Videos.
Download here: http://www.openoffice.org/download/
The first step in creating your video is to decide which keyword you are going to target, for this example I am going to target “how to potty train a puppy” now having a target keyword won’t help too much in the beginning when we are buying traffic, but it will help us rank later after we stop buying traffic.
Once you decide on your keyword the next step is to write the content for the video so that you have at least a general outline of what to say. The key to getting people to click through from your videos to your report is to give great content and then ask them to click through.
The Video Outline
– Give your viewer an introduction to yourself and/or the content which will be covered.
– Tell the viewer what benefits they will get from watching. What will you be teaching them in broad strokes.
Give them what You Told Them
– Deliver the contents
– Remind them what you told them. Make sure you have delivered true value.
Call to Action
– Move the viewer to Action. Move them to click through.
– If you want to ‘get our report’ ‘if you want to learn more’
– Give on screen visualizations of what to do next
– Redirect their attention away from other competing videos
This also bears repeating over and over:
Focus on benefitting the viewer! Make sure your presentations are moving the viewer towards your magnet.
YouTube Video Optimization
Prepping Your MP4 for Upload
It seems that the more you help YouTube the more they reward you. So by putting some basic information into the properties of your .mp4 you do get a certain boost.
Prior to Uploading
Edit File and Upload Video
1) Rename you video file to the long tail keyword – ex howtobuildalistquickly.mp4
2) Right click file and go to details – you want to put the same name in for title
3) For the subtitle you want to input some LSI keywords
(ex Tired of slowly building a list? Watch this video to learn how to learn easy to implement tips)
4) In tags you’ll want to put in your keywords, separated by a semi-colon.
5) In comments put something related + some lsi keywords – don’t keyword stuff else risk penalized for keyword stuffing
Another Word on Niche Competition
Let’s revisit some specific points regarding Video Niche Competition. You must keep your competition in perspective if you’re going to rank effectively.
Depending on your niche, the odds of finding a video that is PROPERLY optimized are slim. Let’s concentrate on the basics – focusing on these will get us placing in the upper 5% out of the gate.
Video Title: Is the real KEYWORD in the video title?
Video Long-Tail Keywords: We need to focus on Long-Tail Keywords as these
1) Show buyer intent
2) Drive on on-page video SEO
Video Description: We need to follow best practices here. We cannot over-optimize, but we also want to ‘prime’ the description all we can.
Video Tags: Ensure we have all the keywords possible. We ARE NOT going to be penalized here. Hint: Opportunity.
Video Views: The Google algorithm (on SERP) and YouTube algorithms (On-page) use views as a primary means when returning results.
Video Likes: How many likes or “thumbs up” does this video have? How many social signals have been sent.
Writing a Good Title
Use the video keywords as a title. Remember to name some videos with buyer intent words: Review, Demo, How To, Product X vs Product Y
– The main keyword for which you are trying to rank HAS to be in your YouTube video title (for instance we are wanting your beagle puppy to stop biting)
– I recommend that you place the keyword is near the beginning of your video
– You want to include as many LSI words as possible
– You also want people to click on the title so short form CTA (Call to Action) is important. Make it benefit oriented.
The very first thing in your description should be a link to your squeeze page.
For the rest of your description I recommend either using your exact transcript, or writing an article to fill the space. You should try and use every ounce of space they give you, YouTube has said that the longer your description the better chance you have to rank.
Also at the very end of your description you want to insert a link to the video page. It will end up linking to itself, but if someone scrapes your description you will receive a link. Just doing this usually gets you 20 or so backlinks.
Warning: DO NOT keyword stuff your video description, use your keyword when it is appropriate, don’t go out of your way to use it, that is the fastest way to get the boot!
Use the keywords and long tails you discovered during your research stage. The more long tail tags you put in here the better. Feel free to put as many in here as you can think as you won’t be penalized.
To rank effectively you will need to optimize your videos. This optimization has to do mainly with keyword titles, video description, video tags
Be careful how often you repeat keywords. 1 in 100-150 words in the video description is ideal. You risk being penalized if you exceed this.
YouTube favors videos which have 300-600 words. This only helps flag the video as true content.
Use the same category as those videos which are currently ranking high
Audio Encoding and YouTube Signals
A large factor in how YouTube determines the authority, and subsequently the rank of you video is the actual audio in the video. YouTube actually:
1) Will strip the audio and convert into text and transcribe it themselves
2) They’ll analyze the keywords you talk about in your video
** If you want the highest rankings possible – then you need spoken words – and your script best have those keywords you are trying to rank in there
Transcription and Closed Captioning
Help YouTube discover your keywords and LSIs You need to:
1) Upload a transcription of what is said on the video. YouTube place more authority for the video if the audio and then the transcription is matching.
2) Turn on closed captioning (it’s okay to let YouTube perform this)
1) Find your file
2) Click on edit
3) go to caption (if you try and keyword stuff with the caption – they will know)
– It’s a good idea to separate your sentences inside the transcription box
– What it does know after you select sync – is compare your audio with your transcript to make sure it is correct
For more information on CC inside YouTube:
Some setting you will want to have for you videos are below:
Make sure it’s public.
Here are my recommended advanced settings:
– Your channel name will appear across the site in search, suggested channel and channel browse placements.
– Your channel name is distinct from your channel URL; the name can be edited from the channel page.
– Pick a channel name that is short, memorable and gives your audience an idea of what your channel is about.
– The first few sentences of your channel description appear most frequently across the site so highlight your most important content upfront.
– Accurately describe your channel.
– Use relevant keywords in the description.
– Include your upload schedule, especially if you host multiple content types or series.
– Example of a great description: VICE: “VICE specializes in exploring uncomfortable truths and going to places we don’t belong. Now, thanks to YouTube, we have compressed two decades of our unique immersive approach to these subjects into delicious bite-size morsels. Herein you will find people talking frankly about their hatred and love for various things, general heresy, the only travel and news documentaries you’ll want to watch, tons of exclusive new stuff, and probably a lot of cats. You’re welcome.”
– Upload a square, high-resolution (800px x 800px) image that is recognizable at smaller resolutions. This image will be your channel’s icon throughout the site.
– Use text sparingly; it can be illegible at smaller resolutions.
– Create customized, visually-compelling channel art. Use the channel art tool to choose how the image appears on desktop, mobile, and TV. Remember, busy images don’t scale well so try to keep the image simple, yet representative of your brand.
– Channel art should reflect your channel’s personality. Make the audience feel like they’re connecting with a person or character and not just a brand.
– Add website and social media links to the About tab. These links can also be exposed on your home tab and help tie your YouTube presence to the rest of your online brand.
– Check how your channel looks in search, related channels and the channel browse page. Do your channel icon, channel name and channel art do a good job of describing your channel to potential fans?
For more pointers check out:
Look through YouTube’s online information. It is all very well written and easy to understand. You’ll probably want to add this to your bookmarks. You can find this information at:
Ranking Your Video
Simply placing uploading your video to YouTube won’t be effective to get viewers to send to your landing page. In order for you work to pay off you’ll need to do use some tactics.
Our Ranking Strategy:
A unique trick to get YouTube to think more highly of your video is to make YouTube think it has gone viral. This is done by initially leaving the video as private, driving real/organic views to the video, and then switching to ‘public’
Initial Video Settings
We will want to make our videos private initially. We’ll do this in order to pimp the video in terms of views, etc. There seems to be some signals that YouTube picks up and uses to rank the video when you turn the video from private to public. But in order to strengthen these signals there is some groundwork which needs to happen. Just make sure you initial video upload setting is set to private.
Getting Initial Views
There are a number of Fiverr gigs which will provide views for an excellent price, however, you are risking your video (and potentially entire account) from being blacklisted. Since we are after a long-term use of our video we will follow safe practices here.
We’ll need a minimum of 1,000 views prior to activating out videos – changing from ‘private’ to ‘public’. The safe way to get views is to make sure they are organic views. There are a few resources we can use to generate views but here is my recommendation.
To get cheap (a few cents per view) ‘real views’ go to:
Social signals are important for your YouTube optimization if you want long-term stickiness. This can be performed in many different ways but keep these things in mind:
– You need to roll it out slowly – this reinforces your video if you want it rated for a long time – so it’s sticky
– Use a combination of social bookmarking and social shares
There are a number of Fiverr gigs which can be used for backlinking, etc.
Also consider a service called ‘Tribepro’. Tribepro is a social backlinking service. Go To:
Here is my recipe for performing backlinks, and rolling out the SEO (backlinks)
1) Social Backlinks Batch 1 -> YouTube Video Link
2) SEO it over a month period – YouTube Video Link
(so roll the gig out over a month period)
1) Social Backlinks Batch 2 -> Social Backlinks Batch 1
2) SEO over a month period -> Social Backlinks Batch 1
(second month – just do linkage to the first batch of social backlinks)
When you start pointing the original backlinks then you get an exponential return – more momentum. Think of this as link juice.
Ends up looking like:
Batch 2 -> Batch 1 -> YouTube Video
Again, your goal is to look natural.
Making Google Aware:
In order to get make the SERPS aware of your videos presence you’ll need to announce it. You can use two primary methods to accelerate this process.
Go to http://www.bulkping.com
1) Add your:
– keywords / niche name
– After you click submit you should see the following message :
YOUR URL Pinged Successfully to 104 Search Engines with Random Private Proxies
… CONGRATS Webmaster… Pinging is DONE … checkout other tools at BulkPing.com.
Do further RSS work:
Anthony Hayes has made free tools available. These are invaluable resources and he should certainly be charging money for these. This is one of the best:
YouTube RSS Feed Tool
YouTube RSS Feed Tool
Appendix A: Getting Your Accounts Setup
– If you plan to use dedicated accounts for your videos, It’s a good idea to take time to setup your Google accounts/profiles so they appear real to Google, and this entails the accounts below:
– Create an account. I suggest creating something generic in nature.
1) Google Alerts
2) RSS Feeds
3) Google Calendar (Setup some recurring appointments – set for re-occurring)
4) Send a few outgoing messages to some of your current accounts
5) Send a some inbound emails from the accounts you sent to from step 4.
– If you are going to use multiple accounts, let’s say per product then you Google profile has to be built out. It has to look real.
– Subscribing to Google Alerts, RSS feeds, etc. can help make the account show activity and convince Google the same.
– Likewise add recurring appointments, Follow people, etc. In other words treat it like it is a real persona
Create your Google+ profile name
For information on setting up your Google+ profile:
– Add some friends to your circles
– Subscribe to news events
– Add some persona data to your Google + Profile
– Finished Profile
Now it’s time to setup your YouTube account. In upper right of your Google account simply select YouTube.
Setting up your YouTube account can be found here :
– Blogger is a free weblog publishing tool from Google, for sharing text, photos and video.
– We will use this to help generate social signals. It’s a Google property therefore has high authority social juice.
– Go here to create an account:
– A Blogger ‘Getting Started Guide’ can be found here:
Additional Web 2.0 Accounts
– There is juice generated when sharing out your video once uploaded into YouTube. Having this account pre-created may make the process flow smoother.
– There is juice generated when sharing the embed link through Facebook Videos. The more attractive your video, the more chances for social interaction.
– If you have Fanpages use them.
Appendix B: Video Creation Tips
Here are a few additional tips you can use to create better presentations:
– Don’t Include Too Much – Remember that if you try to include too much information in one presentation, you’ll overwhelm viewers. Include only enough information to support your main point.
– Plan Thoroughly – Be sure to plan your presentation carefully. Outline it before you get started, and create your presentation around those few key points.
– Use Various Media – Don’t forget to include a wide variety of media to engage the audience and grab interest. Words alone cannot fully express and engage like sound, music, photographs and videos can. Don’t add media just to add it, but be sure it’s useful and helps better present your key points.
– Remember a Call-to-Action – Don’t forget to tell people what you want them to do after they view your presentation, whether it’s joining your email list, visiting your blog, buying your product, or simply taking action to use the information you presented.
– Create Value – One thing you should not do is focus solely on your message. Sure, you may be creating a presentation to get traffic to your blog, sales to a product, or subscribers to your mailing list, but people don’t care about that! What they want is something useful! Make sure your presentation provides truly valuable information. This will not only engage your audience, but it will help make it more likely that people will share your presentation, thus increasing your reach.
– Entertain – Just because a presentation is useful does not mean it has to be boring. If it suits your presentation, add some humor or fun to it! This could really spice things up and captivate your audience!
– Use Repetition – As mentioned earlier, use repetition to drive home your main point. This is an extremely valuable tip that can make everything you do online more effective! (And it was just done by repeating this point!)
Appendix C: Suggested Readings
The Ultimate Guide To Interactive YouTube Videos
Ultimate Guide to Making Your YouTube Videos Interactive
Video Creation Tools
Free Creation Software
11 Best Free Software To Create Presentations
Open Office Impress
You can use Open Office Impress to Create Videos.
Download here: http://www.openoffice.org/download/
Free Training Resources
Creating Simple Video Slide Shows
Free Online Open Office Impress Class
Free Music Tracks