The IM Goofball’s Guide To $51-$74 Per Hour

The IM Goofball’s Guide To $51-$74 Per Hour

THE IM GOOFBALL’S GUIDE TO $51 ­ $74 PER HOUR
CONTENTS:
The Legal Mumbo Jumbo
Introduction
About The Author
MODULE ONE ­ LAYING THE FOUNDATION
Part One ­ Mindset
Part Two ­ Your Home Base Or Online Identity
Part Three ­ Productivity and GETTING PAID WHAT YOU’RE WORTH!
>> VIDEO TRAINING: PRODUCTIVITY TO MAXIMIZE YOUR EARNINGS <<
MODULE TWO ­ HOW TO BANK BIG AS A SERVICE PROVIDER
MODULE THREE ­ BANKING BIG WITH EMAIL SERVICES
Part One ­ The Service
Part Two ­ The Skill Set
>> VIDEO TRAINING: HOW TO CREATE PRODUCT LAUNCH EMAILS <<
MASTERING THIS SKILL INSIDE OF A WEEKEND
Part Three: Finding Clients And Closing The Deal!
MODULE FOUR ­ BANKING BIG WITH PRODUCT REVIEW
SERVICES
Part One ­ The Service
Part Two ­ The Skill Set
>> VIDEO TRAINING: HOW TO CREATE PRODUCT REVIEWS FOR BLOG POSTS
<<
MASTERING THIS SKILL INSIDE OF A WEEKEND:
Finding Clients And Closing The Deal!
MODULE FIVE ­ BANKING BIG WITH FUNNEL CREATION
SERVICES
Part One ­ The Service
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Part Two ­ The Skill Set
JVZoo Funnel Set Up Video:
Warrior Plus Funnel Set Up Video:
MASTERING THIS SKILL INSIDE OF A WEEKEND:
Finding Clients And Closing The Deal!
MODULE SIX ­ HOW TO GET OTHERS TO SPREAD THE WORD
FOR YOU
MODULE SEVEN ­ SCALING UP
STICK WITH ONE SERVICE AREA, BUT GET MORE CLIENTS
BUNDLE UP TO STACK THE CASH
OFFER CONTINUOUS VALUE TO YOUR MARKET
ADVERTISE
PARTNER UP
FINAL THOUGHTS
>>Personal Video Message From Mark<<
The Legal Mumbo Jumbo
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS
PRODUCT/SERVICE AND IT’S POTENTIAL. IN TERMS OF EARNINGS, THERE IS
NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES
AND IDEAS IN THIS MATERIAL OR ON THIS WEBSITE.
INFORMATION PRESENTED ON THIS WEBSITE IS NOT TO BE INTERPRETED
AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS
ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND
TECHNIQUES.
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL
RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN
ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE
TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED,
YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS.
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SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT
GUARANTEE YOUR SUCCESS OR INCOME LEVEL.
ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR
SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS
POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR
ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL
ACHIEVE RESULTS SIMILAR TO OURS OR ANYONE ELSE’S.
NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM
OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.
Introduction
Phew! Disclaimers are annoying little necessities, aren’t they? What I will tell you is
this: I have left NOTHING out of this guide and am going to walk you through
EXACTLY how to crush it as a highly paid IM services provider.
Yes, you’re going to get every one of my secrets and methods to make this work for
you. Why would I be willing to share everything? Could that not impact the number of
contracts and clients I get?
Not a chance. As you’ll soon see, these markets are huge and growing every day. In
fact I regularly turn down contracts and am always looking for skilled service providers
to refer prospects to. Take action on this guide, and you could soon be one of the
experts that gets referrals!
Welcome to The IM Goofball’s Guide To $51 ­ $74 Per Hour! I can assure you that
by following and taking action on the steps in this guide, you can be well on your way
to making some great part time cash whenever you need it.
In fact, this service method is EASY to scale to a full time income.
Without the risks or gambles so common in traditional online marketing.
What we’re doing here is simply providing services to marketers. How does this work?
Simply, there are thousands of online marketers that have more to do in a single day
than they’ll ever get done.
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So they need quality outsourcing. Not all of that comes from Fiverr.
In fact, as you’ll discover, in the majority of cases price is of very little concern to
most of our clients . They’re after quality, consistency and usually a pretty quick
turnaround time.
Once you master consistent results and can get contracts done quickly, your services
will always be in demand! And with what I’m sharing in this guide, you’ll know exactly
how to make that happen.
This guide is going to break down in detail 3 of the most in demand
services there are. This market is completely unsaturated: there is
more need than can ever be fulfilled.
Just look at the number of people jumping into the IM space. See how many more
product launches are happening this year than last. Every one of these people is a
potential prospect.
The skills required to provide these lucrative services are quite simple. You may
already have some or all of them. Either way, I’m going to walk you through how to
pick them up inside of a weekend.
Next I’m going to show you where to find prospects, how to approach them, and give
you every trick I know to closing deals.
Of course I’ll also show you how to get your top clients to spread the word for you, so
after you line up a couple of customers you shouldn’t need to market your services at
all. Unless of course you really want to scale up.
This product is 100% true to the sales page. No false hype or promises. We’re
providing services, and are going to be paid quite well to do so.
Of course this involves some actual work: but the fun, well paying kind. So long as
you’re ready to get your hands dirty, you can start seeing consistent income for
very little effort within a few short days.
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Now, this guide presents 3 top paying service areas. My advice? Start with just one.
Pick the one you feel most comfortable with. You might find you never need to branch
out, as you could be getting more work than you can handle in a short time.
By choosing the service area you like best, this won’t feel like work. 95% of the time
when I sit down to complete a contract for a client, it doesn’t feel like work at all. I
enjoy the heck out of this so­called ‘job’, and if you do it right, you will too!
Okay, next there’s the brief but mandatory “about the author” section: just so you
know I’m teaching what I’m doing on a regular basis.
Then a module on laying the foundations which is ABSOLUTELY ESSENTIAL to
getting the very most from these methods. You’ll discover a lot about productivity,
mindset and how to brand yourself for both short term profits and long term success.
Followed by, of course, the meat and potatoes of how to start making consistent, risk
free income online whenever you like!
What’s the best part of this method? For me, freedom. Of time and place.
Follow along and you can earn consistently WHENEVER you like, and from
WHEREVER you can get an internet connection.
Think about THAT for a minute. Not being shackled to a desk. Want to take the night
off? No problems. Visit friends and family? Easy. So many times I’ve taken off for the
weekend to visit friends, then just plugged in the laptop for a few minutes to complete
a contract. You can’t put a price tag on that kind of freedom.
Thanks for coming along for the ride, it’s going to be a fun one…
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About The Author
Hey there, this is Mark Tandan. My online journey started similar
to those of many, I’d imagine.
Spent a lot of time “lurking” on the sidelines before jumping on board. Browsed the
Warrior Forum daily for over a year before becoming a member.
Bought A LOT of shiny objects. Took action on many of them, but seldom followed
through to completion.
What I didn’t realize at the time was that just by doing this, I was learning
valuable skills, such as:
● How to set up a wordpress site
● Content marketing and writing in general
● Page building
● and the list goes on
When I was finally ready to focus on one method and give the whole online thing a
true effort, I hired a coach. Best decision I ever made. He taught me product creation
as a platform to building an online business.
Since that time, just about 18 months ago, I’ve created and launched 6 digital
products and earned 3 WSO of the days. These were fortunate bonuses in my
opinion. My philosophy with product creation has and always will be to teach only
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something I know how to do.
Of course, this didn’t mean I knew how to do all these things when I started. For some
products, I literally went out, learned a method, put it to use and got results, then
taught about it.
Which in essence is a lot like what I’m sharing now: how to pick up a skill and
use it for your financial gain.
In time I found myself in the role of JV manager for a popular online authority which
required me to pick up more skills. I became more and more drawn to the area of
email marketing, and that has certainly paid dividends.
Because as a service provider, that’s where I currently focus. Certainly I do a lot of
sales copy as well and that’s opened even more doors, but email marketing is really
what kicked off my career as a service provider.
Currently I have just 3 steady clients whom I provide email and review site copy for.
Yes I take on some “one­off” contracts time and again, but with just these 3 clients I’m
as busy and well paid as I need to be.
The transition from “IM marketer” to “service provider” came naturally. Obviously I’m
still a marketer: heck I just created this product! But the comfort and reliability of
knowing income is coming in without my risking a thing suits me just fine.
I’m now at the point where I turn down work on a regular basis. My 3 main clients take
top priority. So I’m only too happy to refer marketers who approach me for my
services to others that are well qualified to help them out. That’s another bonus, of the
feel good variety.
What’s all this mean for you? I’m going to show you step by step how I cracked
into providing high paying services with very little background.
So you can either start making your first bucks online, add another income stream, or
diversify your earnings with a risk­free method.
Doesn’t matter if all you want is some extra cash to supplement what you’re making
now. This can be a great part time job for many, with no hassles of commuting or
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office gossip. Truly, a legitimate work from home type of deal.
Maybe you’re an aspiring marketer with huge dreams, but you realize you need to
keep up the cash flow to pursue those dreams. This can help with that as well.
It all comes down to earning a SOLID amount of cash in a SHORT amount of time,
relatively speaking, with no risks. While this doesn’t hold true for everyone, the ability
to make between $51 and $74 per hour from the comfort of your home is a huge
benefit.
So let’s get started, shall we?
MODULE ONE – LAYING THE FOUNDATION
Okay, we’re going to become highly paid service providers, yes?
Let’s discuss the things we need to put in place to maximize our results.
First, we need to build a reputation. Even if you have ZERO reputation in the service
area you decide to enter, you can make that happen.
I had no reputation as an email marketer when I started getting paid to do it. And the
cool bit here is the foundation we lay works for ANY of the methods we cover in this
course. Let’s go through it step by step:
Part One – Mindset
I’m not a huge fan of introducing mindset into an online product, but in this case it
provides such a tangible result it’s absolutely ESSENTIAL.
Before you can successfully sell your services, you need people to believe beyond a
shadow of a doubt that you’re the one person that can do the job. And for this to
happen, you need to have complete belief in your ability to be the ONLY person for
the job…
Just below we’ll cover the basic foundations you need to build your reputation. In the
subsequent “services” modules we’ll expand on these. But it all comes down to your
mindset. Pick up the skill the way I show you and you WILL BECOME an authority in
your chosen area.
But for specifics on how to get into the right mindset, follow these guidelines when
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approaching prospects and negotiating rates for your service:
● NEVER discount your services. People WILL AND DO pay for quality, timely
results. If you fall into the trap of saying “I’ll do it for this much instead of my
normal rate”, you may never recover and be stuck working for far less than you
deserve
● GIVE YOUR STUFF AWAY FOR FREE, BUT ONLY ONCE. This applies
when you’re approaching a brand new prospect in a service area you’re just
cracking into. Only to be done when you don’t yet have testimonials to add to
your credibility. This isn’t discounting ­ it’s showing a prospect that you’re
serious about winning the contract AND gives you a chance to showcase your
abilities.
For example, I once provided a prospect completely free email swipes for a
product launch, even though he offered to pay me. He wasn’t a client at the
time. All I asked for in return was a testimonial if he liked my work.
This was a hot shot marketer and he gave me a glowing testimonial. Which led
to me scoring my most lucrative contract from another marketer. And the guy I
gave the free work to? He’s now a client as well!
● GET CLIENT TESTIMONIALS. As soon as you can! Yes, they’ll be invaluable
in helping you build your reputation and gain more clients. But just as
importantly, positive reviews from existing clients CONFIRM IN YOUR MIND
that you’re the best in the business in your chosen area.
This is surprisingly easy to do. Most marketers LOVE giving positive
testimonials. Many will even post them on FB. It builds their brand and lets
them brag a bit about being in the position to pay premium dollars for top
quality outsourcing.
All you’ve got to do is ask. Just a casual “hey, provided you’re enjoying the
work I’m doing, would you mind taking a couple of minutes to come up with a
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testimonial for me?”
Your best clients will help you out without hesitation. The ones that don’t, well,
may not deserve your work for too much longer.
● WATCH OR READ YOUR OWN CLIENT TESTIMONIALS. Like, once per
week when you’re starting out. This simple act kicks the crap out of any
mantras or self­help mumbo jumbo. Just reviewing what PAYING clients are
saying about you is enough to kick your positive mindset into overdrive.
● BECOME A MASTER OF YOUR CRAFT. Outlined in each module is how to
pick up the required skills for each service inside of a weekend. I’d encourage
you to take this further, with ongoing research and study. Provided it’s an area
of interest to you (which I recommend), this will be fun. Check out blog posts,
invest in some training, scan the newsfeed.
By mastering your particular service area, you’ll be 100% confident in your
ability to over deliver and be comfortable charging premium rates to clients
looking for your help.
Part Two – Your Home Base Or Online Identity
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Nothing will build your reputation as a service provider faster than having a website,
more specifically, a blog.
This is SO EASY I’m stunned by the number of people who haven’t got one.
Consider this: you approach a prospect to offer your service, and they want more info
on you. Imagine the power of directing them to your blog which is stuffed full of
GREAT CONTENT on the service you provide, with a brief personal bio.
That’s what we call instant authority. So that’s where we’re going to start.
We’re going to set up a SIMPLEblog where we can refer prospective clients to find
out more about us. That in itself will massively boost your conversions. As you gain
more clients, testimonials and knowledge about your area of expertise, you can add
to your blog so it essentially becomes your online portfolio.
The great news is you can do this for no cost whatsoever, if expenses are an issue
when you’re getting started. Using Google’s completely free Blogger platform, anyone
can create a blog at no expense, without even paying for a domain name or hosting.
Here’s a terrific getting started guide on Blogger that will show you all the details on
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how to get your blog up and running fast:
Blogger Getting Started Guide
The second option for our blog, and the one I recommend for those of you that are
quite serious about pursuing this program, is to set up a custom WordPress blog.
The benefits are mainly about branding: for example you can purchase a domain like
“yourname.com” or something highly relevant to the services you offer.
Further, you can customize the layout anyway you see fit and WordPress is a very
easy platform to work with.
This is not a course about how to set up a blog, but I will cover the essentials to
include in your blog AND provide some free resources you can refer to if you’re brand
new at this.
Setting up your initial blog shouldn’t take more than an afternoon ­ we’re not trying to
compete with the top blogs on the planet, just creating a place for our online portfolio.
What To Include In Our Blog:
These elements will be a LOT easier for you to complete once you’ve been through
this entire course and decided what service area(s) you’ll be pursuing.
● An “About Me” section ­ briefly introduce yourself and your areas of
specialization. Keep it BRIEF, and focus more on what BENEFITS prospects
will enjoy when they secure your services
● A “Contact Me” form ­ absolutely essential ­ even if it’s just a link to your
email. I encourage multiple forms of contact so will include links to my FB
profile, email and skype details
● Specific Content based on your service area ­ this is what will give you
authority. You don’t even need to create this yourself:
Let’s say you’re choosing the email marketing service area. Grab some cool online
articles about email marketing from the search engines. Pick 3 or 4 that are current
and that you personally enjoy. Then just include links to these articles with a BRIEF
personal comment about how valuable this specific information is.
Of course as you do more contracts and gain more experience, you may want to
share personal insights into your topic of choice and that’s highly encouraged. This
will start building your brand and LONG TERM AUTHORITY as a respected service
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provider in this area.
● A Sign­Up or Optin Form (optional) ­ I wouldn’t encourage this right away, but
as you start building a business this is a great idea. Getting prospects on to
your list is a GREAT way to keep in touch, especially with those that don’t sign
up with you right away.
You can simply create a free report on your area of choice as an incentive for
people to join your list. Even easier, you can just tell visitors that by signing up
they’ll get automatic updates on future informative blog posts.
Then as you build your list of clients and prospects, every time you add a blog
post or article, you send an email to this list and you stay front and centre in
their minds. HUGE for converting potential prospects into customers.
● TESTIMONIALS ­ this is a blog describing your service, and as such
testimonials go a long way. Obviously if you’re just starting out you won’t have
these. But as soon as you develop a good working relationship with your first
clients, ask for testimonials and PUT THEM IN YOUR BLOG… This really
boosts your authority and credibility.
Here’s a great example of a copywriter who’s incorporated these elements into her
blog:
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Again, something even simpler than this is more than adequate for our purposes, and
can be set up in an afternoon.
It doesn’t need to be perfect right out of the gate! It just needs to get done, and
then you can add to it along the way.
You can even outsource this and at the end of this section I’ll include a list of
resources to get this done.
The “But I Don’t Want To Create A Blog” Option:
Fair enough ­ there’s always going to be someone who doesn’t want to set up a blog,
even with all the benefits one will provide.
If you really don’t want to make one, there’s a faster option that will still get most of
this branding done for us:
A Facebook Page!
Zero cost, very fast to set up, and you can still build your brand and online identity
with just one of these. Personally I use both a blog and FB page, but for anyone that
wants to get started super fast, a FB page will cover the basics.
Your description can be a brief introduction to who you are and the services you offer.
Your posts can share relevant content AND testimonials. Plus with the popularity of
FB, most prospects will completely understand if you refer them to your FB page for
more info rather than a custom blog.
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Just make sure if this is a page offering your services that it’s professional and you
have filled out the “about” section completely.
So that’s your online identity or portfolio, covered in a nutshell.
It’s completely fine to set this up AS YOU’RE getting into the course itself and EVEN
after you’ve started taking on contracts.
However the reason I put it first is so you’ll actually go out and make it happen.
Creating an online identity that relates to your services will make getting top quality
clients much easier.
It ALSO makes it easier for existing clients to share the word about you. The whole
goal of this initial phase is to set ourselves up for long term success.
With a bit of setup and time investment in branding, we won’t have to be hustling for
clients long term because they will find us. Plus we make it a lot easier for prospects
to decide to sign up with us once they see how awesome we are! Saves us a lot of
time, and them a lot of hassle.
The next, very easy step of establishing our online identity is to ensure we have
affiliate accounts set up with both Warrior Plus and JVZoo.
It’s free to do both, quite simple, and as we’ll see later in the guide doing so will help
us find targeted prospects for our services quickly and easily.
Just head on over to www.warriorforum.com and then www.jvzoo.com , and follow the
simple directions to set up your free affiliate accounts.
While you’re into setting up free accounts, now is also a great time to register
accounts with JV Notify Pro and Muncheye. These will be invaluable when sourcing
prospects for our services moving forward. Again, no cost and quite simple, just visit
each site and follow the instructions to set up your account:
www.jvnotifypro.com
www.muncheye.com
Part Three – Productivity and GETTING PAID WHAT YOU’RE WORTH!
PLEASE don’t gloss over this section. It’s fundamental to the whole process. If you
want to command rates of $51­$74 per hour (or more), this is the most important part.
This will keep existing customers loyal and have new clients amazed at your level of
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service.
As importantly it will get you paid at a consistently high rate . It’s all about being
fair to both yourself and your clients.
For MOST of the services we provide, we’ll be quoting a price based on job
completion, not based on an hourly rate.
So to get the most bang for our buck, we need to first set our rate, then determine
how long a job will take, and base our quote on that.
For example, let’s say you’re quoting a prospect on a contract for doing promotional
email swipes for a product launch. Assume you’re going to create 5 emails, and you
know it’ll take you about 2 hours (start to finish) to get this done.
For every contract you need to account for TOTAL time spend. In the above
example, this will include reviewing the product and any sales copy. So sure, I can
whip up 5 emails in under an hour, but only AFTER spending another hour reviewing
the product and sales materials.
Now we set our desired hourly rate. Let’s say I’d like to make $75 (for a round
number) per hour. Sticking with the above example, I could quote $150 for the above
job. Might take me a bit longer, or a bit less ­ but that’s a fair starting price.
Pro Tip ­ with new clients, and ones I’d like to work with long term, I tend to lowball
a little on my hourly rate. I might knock my rate down to say $60 per hour in order to
quote at $120 on the above job.
Why? Competition, and I’ll be SURE to let the client know this is a “new customer”
discount or something along those lines.
Either that, or I’ll OVERDELIVER. Say I plan on delivering a 5 email package for
$150. With the 1st order, I’ll give them 7 or 8 emails for the same price. Clients
appreciate over delivery and for just a few more minutes of my time I stand a good
chance at locking a client in long term.
Why this makes sense: as soon as you get a long term client, you become more
time efficient when doing contracts for them. You get a sense of their style and needs,
and it takes much less time to give them what they need. So over time, your hourly
rate actually increases as it takes less time to complete a given job.
That’s why I’ll be conservative in my hourly rate with a new client, if I get a strong
sense we’ll be doing business again in the future.
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17
YOUR PRODUCTIVITY ­ this is key to be fair to yourself and your clients.
Working from a laptop anywhere in the world is great, but we still have to define work.
When you’re sitting down to perform a contract “on the clock” so to speak, you owe it
to yourself and your client to be focused.
Too many online marketers brag about how many hours they put in. Usually via long
FB posts. I wonder, does the time they spend on FB count as part of the “hours of
work” they put in?
Because to a paying client it sure doesn’t. If you REALLY want this method to work:
● So clients keep coming back
● So you MAXIMIZE your hourly earnings
● And become known as one of the leading service providers in your area:
Then when it’s time to work, it’s about 100% focus. Instead of describing how to do
this, I’ve created a quick video showing you how to achieve this level of focus when
you’re busting out contracts for premium pay:
>> VIDEO TRAINING: PRODUCTIVITY TO MAXIMIZE YOUR
EARNINGS <<
And that, my friend, is a wrap on this “Laying The Foundation” Module. Everything
you need from creating the right mindset, to your branding and online portfolio, right
through productivity so you gain the most benefit from this program.
This could become the section of this product you refer to more than any other. I hope
it is, actually, because it will mean you’re taking massive action and looking to
squeeze the very best results out of your new online service business.
RESOURCES:
Setting Up A Free Blog With Blogger
Creating A Premium Custom Blog:
How To Register A Domain Name
How To Set Up Web Hosting
How To Set Up a WordPress Blog
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Setting Up A FB Page:
How To Create A FB Page
Outsourcing Your Blog Creation
Outsourcing Your FB Page Creation
BEFORE MOVING FORWARD (Your Checklist For Module One):
● review the section on mindset
● review the section on your online identity
● decide whether you’ll be creating a blog, FB page or both
● review the section on productivity and UNDERSTAND why it’s critical to
ensure you get paid what you’re worth
● understand that as you move through the rest of the course and select a
service to start with, you’ll be coming back to this module to get your
blog, FB page or both completed!
MODULE TWO – HOW TO BANK BIG AS A SERVICE
PROVIDER
We’ve already covered why providing in­demand services to marketers is a risk free
way to get paid.
And shortly we’re going to dive right into 3 of the most effective ways to make that
happen. But just before we get there, time to dispense a bit of advice firmly based
on personal experience…
I’d caution against trying to become an expert in each of these areas right away.
Rather, I’d suggest selecting the one area you feel most comfortable with, OR have
previous experience in, OR are just interested in.
This will make completing contracts more fun and in turn will likely lead to you doing a
better job for clients. Meaning they’ll be more likely to keep coming back to you
over and again.
What’s fun got to do with this? Everything, that is the ENTIRE POINT of this
method. You get to do this from anywhere in the world, set your own hours, and
command a premium income just by doing something you enjoy.
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19
Believe me, there’s not much more of an empowering feelingthan getting up a bit
early, knocking out a contract over a coffee, then going on to enjoy your day.
Because you just got paid more in an hour or 2 than most people make in a full day at
a job.
But this really works best when you’re specializing in an area you like ­ it comes
across in the quality of the work you provide. Meaning your valued clients see you as
the “go to” person and just keep feeding you with contracts so you’re never stuck
looking for an income source.
Each of the services in the following modules is covered in complete detail. But I
don’t want you to get stuck narrowing your focus too much.
It’s way better to have a loyal client than to continuously chase contracts based on
your specialty.
What do I mean? Simply, once you develop a relationship with a certain client and
you consistently deliver the goods, don’t be surprised AT ALL if they ask you to
provide other related services for them.
By keeping an open mind and being willing to expand your horizons a bit,you can
have it all with this method:
● Choose whom you work with and when
● Dictate your rate based on each contract
● Never need to market your services again
For example, my biggest (current) client started off asking me for a single contract to
create a launch swipe package of emails for an upcoming product release. That
spiralled into more of the same, thanks in part I’m sure to the tips I shared in module
one.
Namely, providing the work on time, over delivery, and just being an all around
awesome guy (okay, maybe that last is an exaggeration).
But before I knew it, this same client started asking me if I could create promotional
emails for him. What would my rate be? Would I be willing?
In very short order, this SECONDARY service I began providing to this client became
worth more to me in terms of REAL INCOME than the initial service I set out to
provide.
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20
So I now provide MULTIPLE services to ONE client, and simply bill him monthly. And
you know what? It’s WAY easier to keep an existing client than to gain another one.
So by simply being open and willing to explore a different service area, I’ve doubled
my income from one client.
The Point? Keep yourself open to possibilities. Do a great job. Overdeliver.
Communicate. Perform ON TIME and ON BUDGET every single time, ESPECIALLY
with new clients.
If for any reason you can’t make a commitment, be honest. Just tell your client you
need more time, or present them with another option. Heck I’ve even recommended
OTHER service providers to EXISTING clients when, for whatever reason, I couldn’t
complete a contract in the time frame they needed it by.
And my clients respect me even more for doing so. Most times, they’re happy to
wait. You just need to be upfront. Honesty and communication is EVERYTHING in
this business, never forget that.
The skills for the high paying services we’re about to explore can ALL be picked up
in a weekend or less. Mastery will take more time, but just gaining proficiency to the
point of being paid can be had in a few hours.
Imagine the value you put on yourself when you go out and pick up ANOTHER skill
on behalf of a regular client who trusts you already. If they already like the job you do
by providing emails for product launches, there’s a really good chance they’ll like the
work you provide for them in related areas.
So keep an open mind, be willing to adopt new skills if you enjoy working with
certain clients, and you won’t ever have to chase prospects to try and sell your
services because you’ll be as busy as you ever need to be!
Pro Tip : it’s far easier, and in many cases more profitable, to maintain contracts with
a SMALLER client base than a larger one. As discussed in the previous module,
when you work more closely with one client you get a better sense of their needs and
are often able to complete high paying contracts in less time.
Further, invoicing, payment and all of those issues become much simpler with a small
stable of clients.
It’s not about getting the most clients, it’s about attracting the RIGHT ones.
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21
Lastly, just as it makes more sense to work with fewer clients, it makes more sense to
specialize in AS FEW service areas as possible.
Way easier to become a master of your craft this way. And to stand out in the crowd
as the “go to” person in this particular area. This isn’t about becoming a jack of all
trades, it’s more about becoming a specialist that everyone knows gets the job done
EXCEPTIONALLY well, each and every time.
This last point also makes marketing much easier. When prospects come to you (as
they soon will) you can explain clearly what it is you offer. Not 6 things, just 1 or 2.
The testimonials you eventually get will speak clearly as to how great you are at one
particular service area.
And when you become known as the expert in a certain service, the clients just keep
knocking at your door…
BEFORE MOVING FORWARD (Your Checklist For Module Two):
● strongly consider focusing on just one service area to start
● keep an open mind when dealing with repeat clients
● be willing to pick up new skills to accommodate the requests of loyal
clients
● consider keeping a small base of clients rather than trying to market to
everyone needing your service
● choose a service area based on your interests and existing skills to make
sure this remains both FUN and PROFITABLE
MODULE THREE – BANKING BIG WITH EMAIL SERVICES
Don’t worry, this is NOT about needing to become an expert email marketer. It’s just
providing a simple service to a MASSIVE market that’s growing every day. And the
“skill” required can easily be picked up inside of a weekend, if not less.
This is my personal favourite service  to provide, for a few reasons:
—————————————————–Page 21—————————————————–
22
● It’s VERY simple to accomplish
● There’s a huge market
● The perceived service value is huge so it offers great bang for your buck
● These contracts are usually “chunky” so you can easily charge for about 4
hours and make a nice pay day
Part One – The Service
What we’re covering here is how to get paid by providing product vendors with launch
emails they can use on their JV pages. You know the swipes that product launchers
give to their affiliates, who in turn use when they promote?
Well these days a set of quality swipes is pretty much MANDATORY for product
launchers to include as a JV promotional tool, and that’s where we come in.
Pro Tip:Most (but not all) marketers HATE writing emails. Not sure why, they just do.
By outsourcing this task they can focus on other aspects of their product launch, so
many are VERY glad to do it. Remember this important point when you get to the
point of how to close the deal, which we’ll be discussing shortly.
Let’s have a look at some examples of these “launch emails” we’ll be providing, okay?
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23
Here’s a JV page for a recent launch:
Now, we’ll check out the “Promo Tools” tab  on the top right to get a look at the
email swipes they’ve put in place:
In this case the product creators have provided 8 different email swipes their affiliates
can use to help promote the product.
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24
Not every product vendorgoes to this much trouble, but as mentioned above, it’s
becoming almost mandatory for product launchers to include at least SOME email
swipes for their affiliates.
Now check out this snippet from another JV page:
The JV page is live but the email swipes haven’t yet been created! Can you say
“this is where I come in”???
Normally, this won’t be the case. Most vendors will have swipes in place before they
post a JV page, so I’ll be covering how to land contracts with these vendors for their
future launches.
But when you see a page like this one, it’s like a wide open door to offer your services
practically INSTANTLY!
In other examples, some product launchers kind of drop the ball when it comes to
email swipes. Yes they’re offered, but sadly lacking. Have a look at this very slick JV
page:
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25
When you check out the sales page preview and have a close look at this JV page,
it’s quite obvious the product creators have SPARED NO EXPENSE on copywriting.
Yet when you click the tab for “email swipes and tools”, this is what you get:
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26
One hopelessly long email swipe with 4 subject line options. This simply doesn’t
jibe with the quality presented in the JV and sales pages. Meaning this product
vendor is ripe for approaching BY YOU for their upcoming launches. And I’ll go
through exactly how to do that just a bit further down…
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27
Now that we know the service we’ll be providing, let’s cover how to acquire the
necessary skills to get the job done.
Part Two – The Skill Set
Becoming proficient at creating launch swipes for product vendors isn’t hard to do.
Let’s break down the elements involved:
● Getting to know the product
● Reviewing the sales materials (mainly sales and JV pages)
● Creating relevant promotional emails
The more familiar you are with the IM scene in general, the easier (and faster) it will
be for you to get a handle on the product.
For example, if the product centers on FB ads to drive traffic to affiliate offers, there’s
a good chance there’ll be elements about ROI, getting targeted clicks, and finding
relevant high converting offers.
Getting To Know The Product:
The bottom line here is to do your homework. It may sound mundane, but it actually
saves a TONNE of time once you do a thorough review of the front end product.
Go through it, take notes, and highlight BENEFITS to the end user. Once you’ve done
this you’ll find that creating the emails themselves is really pretty easy.
Review The Sales Materials:
JV and especially sales pages are GREAT tools for crafting winning emails. Consider
the fact that many product vendors invest good money in professional copywriting for
these pages.
Once you really digest a product’s sales and JV pages you’ll often find the emails
practically write themselves.
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28
Headlines, sub­headlines and bullet points in these letters can ALL form the basis for
subject lines and calls to action in your emails.
Your goal when reviewing the sales page is to take note of any and all headlines and
sub­headlines, bullet points and any phrases that really highlight a benefit. These will
become the “skeleton” for your email series.
The added benefit to incorporating elements of the sales materials into your emails is
it helps them convert much better. When someone reads an email, then clicks
through to a sales page and is greeted with THE SAME BENEFITS for a second time,
it reinforces the initial message.
Creating Relevant Promotional Emails:
Often the only challenging part to this is coming up with subject lines. While the sales
materials you’ve reviewed should give you plenty of great ideas, sometimes you’re
going to want some fresh angles. For that, I highly recommend the following 2
(completely free) online tools:
Just visit http://www.portent.com/tools/title­maker and give it a spin. Enter just one or
two keywords for your subject and hit the arrow icon. To get a completely new title /
subject line, hit the (now circular) arrow. You can do this indefinitely.
What’s Great About This Tool: it tends to spit out relatively short, highly interesting
subject lines. It uses a lot of specific and attention getting references, meaning the
results stand out from the crowd.
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29
Of course you don’t have to use any of these subject lines as written. Personally
when I’m stuck for a headline or subject line I’ll use Portent’s as a guide.I rarely use a
subject line as given, but often take a phrase or interesting word or two and build a
subject line around that.
Next we have:
You can check this one out at:   http://imhv.com/headlinegenerator.php
This is the best headline generator I’ve ever used, free or paid, and it’s free.
It requires a lot more input from you. But you’ll have everything you need once you’ve
been through the product and sales materials.
Many of the headlines this generates are too long for conventional email subject lines,
but as with Portent’s, you can change anything you like.
You’ll get very fresh, highly unique subject line ideas and A LOT OF THEM.
As to creating the emails themselves, once you have the “skeleton” in place
(headlines, sub­headlines and benefits from the product and sales materials), creating
the emails is pretty painless.
In fact in MANY cases you can use a rough template, although I’d suggest changing
up the format from time to time.
Here are the elements each swipe needs to contain:
● Subject line (obviously)
● Introduction that points out a common problem, issue or frustration that
the product solves
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30
● The key benefit to the end user once they get the product
● One or more calls to action
● PS statement (optional ­ I use them in some emails but not all)
If you make sure to include each of these elements in your emails, you’ll have all the
bases covered.
Provided you’ve done your due diligence when reviewing the product and sales
materials, the swipes you create will be highly relevant and convincing.
To make things EVEN easier, I’ve created a video for you walking
through EXACTLY how to create email swipes for a product launch
from start to finish:
>> VIDEO TRAINING: HOW TO CREATE PRODUCT
LAUNCH EMAILS <<
MASTERING THIS SKILL INSIDE OF A WEEKEND
First, if you haven’t watched the video just above, do it. I didn’t just make it for
fun, and it will guide you through a whole lot of the process.
But we’re going to assume you’ve never written a promotional email in your life.
AWESOME! Fresh blood…
In fact if you’ve never written a promo email before, you actually have an advantage.
You’ll have no bad habits to change, nor pre­conceived notions as to what makes a
quality set of emails for a product launch.
Remember the service we’re offering here: creating launch emails that product
creators can include on their JV pages, which will in turn be used by affiliates that
promote the product.
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31
STEP ONE:
Have a look at a range of ACTUAL EXAMPLES of launch emails. While there’ll be a
lot of variety in terms of quality, there will be even more similarities.
Here’s where to get UNLIMITED sources of launch emails:
JV Notify Pro is one of the premium product
launching platforms online. You’ll need to register an account but this is free and quite
easy to do. Once registered, you’ll instantly have access to information about all
product upcoming launches that are registered on this site.
Once you have an account, just click on the “Community Forums” tab on the top left
of the page. From there, navigate to “New Launch Announcements” and select
“Internet Business and Marketing”.
You’ll get a screen similar to this:
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32
Every one of those entries is for a product launch. Click on any of them for details,
and you’ll get a brief description of the launch ALONG WITH a link to the JV page.
And that’s where the gold is! Let’s have a look at one of the above as an example:
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33
When you select any of the launch entries from the new launch announcements
screen, you’ll get a brief description similar to the above.
Each description will have a link to the JV page if one has been set up. So once you
click on the link, you get full access to the product’s JV page and can have a look at
the launch swipes the product creator has put together.
Here’s what we get when we check out the JV page for the launch above:
And that’s just from ONE upcoming launch. You can literally get your eyes on an
unlimited number of launch emails with this one platform alone.
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Pro Tip:in some cases, you’ll find JV pages with either no swipes, or a dead link, or a
message saying “swipes coming soon”. Take note of these pages and the people who
set them up! They can be excellent people to market your services to, as we’ll cover
in the section on finding clients just below…
The next site to visit  to get some great examples of launch swipes is:
Munch Eye is another premium platform for product creators to post their launches. I
won’t go through the step by step here as it’s extremely easy to navigate. Right on the
homepage is a listing of upcoming launches.
Click on any of them and you’ll again find a brief description, with a link to the JV
page. And as above, in many cases these JV pages will have email swipes for you to
review.
Of course there are also DOZENS of launch groups on Facebook, but we won’t
need those just yet. They’ll come in to play when we’re looking to market our services.
The reason I recommend the above 2 platforms is that these are where serious
product launchers make sure their products are listed.
And the more serious players tend to have bigger budgets, so the JV pages and sales
pages tend to be pretty slick, and many will have email swipes in place already.
STEP TWO: Okay, I’ve got access to dozens of launch emails. Now
what?
Great question! Open up a google doc or whatever word processing software you
prefer. Start copy and pasting in subject lines from every one of these emails.
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35
Next, scan through the bodies of these emails. Pretty soon you’ll notice a pattern,
similar to the one I mentioned earlier.
MOST promotional emails will contain similar elements:
● Subject line (obviously)
● Introduction that points out a common problem, issue or frustration that
the product solves
● The key benefit to the end user once they get the product
● One or more calls to action
● PS statement (sometimes but not always)
Now you can simply start creating a template to follow. A brief introduction that
highlights a problem or pain trigger. The key benefit of the product you’re promoting
or HOW it solves the problem. And 1 or 2 calls to action ­ you’ll find many excellent
examples in the emails you’ve reviewed from the JV pages.
Once you have your own template, writing these emails is a breeze! Armed with the
sales materials for the product in question, you’ll have all the compelling phrases you
need for subject lines, benefits and calls to action. The rest is merely tying things
together.
One caution about templates: Don’t get married to them. While they certainly make
writing emails fast, if every single email you create looks and reads the same, they’ll
lose effectiveness as part of a swipe package.
So change it up a bit. Make some emails longer, others shorter. Write some in a more
relaxed, conversational style and others in a more hypey, hard hitting style.
Again, just refer to the video earlier in this section where I walk you through
EXACTLY how I set up a package of swipes for a product launch from start to finish.
Okay there’s NO WAY mastering this skill has taken a weekend yet,
right? Maybe an afternoon or ¾ of a day if you were taking it easy.
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STEP THREE:
So what next? PRACTICE. Pick one product, preferably one with a great JV page
that has a sales page preview on it. Ideally a product that you know something about
so you don’t need to worry about getting a review copy at this stage.
Then using everything we’ve covered in this section, sit down and write 5 promotional
emails. If it helps, write them using different “angles”. For this I mean create each to
appeal to a slightly different target market.
Let’s say the product you’re choosing is about ranking videos on YouTube. Who
would this appeal to?
● Affiliate Marketers
● People Needing Traffic
● CPA Marketers
● List Builders
● Video Marketers
Once you have a few different “angles” or target markets to write to, you get a lot of
focus to craft unique emails to each niche. And product vendors LOVE this, as it helps
them reach a broader affiliate base.
Pro Tip:For your “practice”, choose an actual product from one of the launch
platforms above that DOESN’T have any JV swipes in place. This will kill 2 birds with
one stone, as you’ll be able to showcase to a potential client just how good you are.
More details in the “Finding Clients and Closing the Deal” section just below…
CONGRATULATIONS! Once you’ve completed this exercise (and just reading
about it doesn’t count), you will have gained the skill of creating promo emails for
product launches.
And as we’re about to discover, there’s a HUGE market for this service and it’s easy
to make a great income providing it.
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37
Part Three: Finding Clients And Closing The Deal!
Ahh, we’ve arrived at the best bit:  the TIME TO MAKE MONEY BIT!
As mentioned, there’s a MASSIVE market for this service and I’m going to show you
exactly how to tap into it.
Step One: Find The Players
Our target market is simple: product creators. More specifically, those that have
posted their upcoming launches in the launch platforms.
JV Notify Pro and Muncheye, as mentioned above, are the best places to start. But
there are SO MANY other places to look, and you’ll find these on Facebook.
Do a FB search for “JV Groups”. You’ll get boatloads of results. Some of the more
reputable follow:
https://www.facebook.com/groups/IMEliteJV/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/639231032841904/
https://www.facebook.com/groups/Productlaunches/
https://www.facebook.com/groups/jvpartners/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/322093087967522/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/jvalert/
https://www.facebook.com/groups/TheRealJVGroup/
https://www.facebook.com/groups/warriorjv/
There are many more. A lot are simple to join, others require approval. This usually
takes just a few hours. Click the links above, and get into these groups. Combine
these sources with JV Notify Pro and Muncheye above and you have yourself an
UNLIMITED MARKET of product vendors to approach with your service.
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The FB groups listed above MAINLY are advertising platforms for product launchers.
So as you scroll through, you’ll find launch details and JV pages for upcoming
launches.
These are the players. OUR target market. Product creators with launches
scheduled. With or without email swipes in place already. In either case, this is a
SUPER RIPE market to approach. Here’s how:
First, begin with a spreadsheet where you simply list the details of upcoming product
launches, as found in the above resources. Include the following information:
● Name of vendor
● Name of product
● Date of launch
● JV page URL
● contact information for vendor
On MOST JV pages the product creator will include multiple forms of contact, such as
FB and Skype. These are key.
NEXT, sift through your results in terms of urgency. Top of the pile should be any
launches that are scheduled that DON’T yet have email swipes on the JV page, or a
link to swipes that goes nowhere, or a message along the lines of “swipes coming
soon”.
These are the product creators with their backs against the wall, and they know it.
They’ve got a launch scheduled. They are (believe me) crazy busy doing way more
things than they can handle. Most would WELCOME an approach from someone
such as yourself to take a key task off of their hands.
And because their backs are against the wall, price is the LAST thing on their mind.
They know they need swipes. They’re dreading getting them done. This is your
opportunity.
Next in the pile is a list of upcoming product launches that indeed do have swipes in
place. These can be further divided into 2 sub­categories:
● Products that have a solid selection of email swipes
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● Products that have a weak selection of email swipes
Obviously, next on our hit list will be vendors that have what we consider a weaker
selection of swipes.
But under no circumstances is it EVER cool to tell a vendor you think their
swipes are below average. This will do nothing to help you win a contract.
We’re not here to judge, just to gain clients!
Then the 3rd set of vendors on our “priority” list will be those with upcoming launches
that have a solid selection of swipes already in place. All groups are valuable to us.
Now that we have a market of prospects in place, let’s cover how to close the deal.
At this stage it’s a great idea to review the information covered on mindset in
Module One. Go on, do it. It’s FANTASTIC review and the few minutes it will take will
be well worth the effort.
Because provided you’ve mastered the skill set as described above, you are now the
best person for this particular job. And you need to believe that, in no uncertain
terms. As long as you believe it, the prospect you approach will tend to believe it as
well.
Let’s reconsider the value of what we’re offering here. This is not some
insignificant service. We are CREATING value for many concerned parties, namely:
● The Product Creator, who has likely busted his or her butt to put together a
very effective product designed to help a certain audience
● The Affiliates, who stand to make considerable commissions promoting this
product, provided they have the tools to help them do so
● The Customers, who stand to benefit immensely from this particular product
but can only do so if the marketing message reaches them
So make no mistake, this service offers unparallelled value and can impact, quite
literally, thousands of lives. Once you understand the scope, you’ll have a better
mindset when it comes to promoting your service.
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Step Two: Closing The Deal
Okay, now we’ve got in front of us a spreadsheet with our target market and all the
necessary details.
START with the urgent list: those vendors that have launches scheduled but no
swipes in place. Reach out to them as follows:
Use either their skype or FB details on their JV page. If on the rare occasion these
aren’t included, sign up to their JV list and reply to the welcome email you receive.
You won’t have to do this often, because most vendors are happy to hear from their
affiliates and include relevant contact information.
If approaching via FB, no need to send a friend request. You can still PM them. If
approaching via Skype, you need to send a contact request first. DO NOT JUST
SEND THEM THE STANDARD SKYPE “PLEASE ADD ME AS A CONTACT”.
ENTER SOMETHING SIMILAR TO THE FOLLOWING:
I have a question about your upcoming product launch…
That will get their attention. And yes indeed you DO have a question about their
upcoming product launch. When they get back to you asking what you’d like to know,
you make your pitch. And it can go SOMETHING like the following, but I’d HIGHLY
ENCOURAGE you to put this into your own words (you can use something similar to
this following script when reaching out via FB chat as well):
“Hi [name]. I see you’re launching your XYZ product on [Date]. Checked out the JV
page and this looks like a solid product.
Couldn’t help noticing you don’t yet have JV swipes on the page, and wondered if
you’d like some help with that.
I specialize in creating high converting email swipes for products just like yours, and
would welcome the chance to discuss this further.
I understand you must be very busy at this time and would love to help lighten your
load so you can focus on more important aspects of your launch.
Looking forward to hearing from you!”
That’s it for the 1st contact, quick and simple. Only after you get a reply can you get
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41
down to the business of finding out what they want, what you can offer, and settling
on an appropriate fee.
Make no mistake, this is a numbers game. You’ll likely need to contact a number of
vendors before striking a deal. Which is totally fine, because as you’ve already
discovered there are an unlimited number to choose from!
The next set of prospects to contact are those that have swipes in place, but let’s
face it, they’re not that great. Same approach as above. But instead of mentioning
they don’t yet have swipes, just customize it a bit. Ask if they’d like a broader
selection of swipes to attract as wide an affiliate base as possible.
The final set of prospects to contact are those that have a great set of swipes in
place for their upcoming launch. While we may not do business with these folks right
away, these are EXACTLY the type of people we want to deal with long term.
Because they understand the VALUE of having a solid collection of promo swipes in
place. So it makes sense to reach out to them as well. Consider a script something
like the following, AGAIN CHANGING TO PUT IN YOUR OWN WORDS:
“Hi [name]. I see you’re launching XYZ on [date] and am very impressed with your JV
page. The product looks exceptional.
Am especially impressed by the quality of the email swipes you’re providing for your
affiliates. I specialize in creating high converting swipes for product launchers in your
niche.
Would welcome a chance to provide a quote for my services for any of your upcoming
launches. I offer a generous discount to first time clients and my turnaround time is
second to none.
Thanks for your time and best wishes for your launch!”
That is what we call “planting the seed”. No we may not hear back right away. And
no we’re not doing business with these vendors tomorrow. But these are the types of
clients we wish to slowly and steadily attract to our business, because they get it.
Now, this part may shock you … Once you hear back from a prospect after
sending one of the above messages, the deal is practically done. They may not
realize it, and you may not believe it, BUT: if they’ve taken the time to reply, they’re
interested, bottom line. From here it’s strictly a matter of negotiating. Here’s what you
need to find out:
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42
● approximately how many swipes they’re after
● if you can get product review access (draft copy is fine)
● if you can get sales page access (again, draft copy is fine)
Be ready with suggestions. I’d suggest no less than 5 emails as part of a promotional
package. Tell them this will cover the widest possible range of niches and appeal to
as wide an affiliate base as possible (which is, face it, what they want).
Next, calculate your rate. Detailed review of the product and sales material should
take no more than 2 hours. Crafting 5 winning swipes, another 2 hours. So if you are
aiming for $50 per hour, quote $200. If you’re after $75 per hour, quote $300. And see
what they come back with.
Remember this isn’t about low­balling or discounting. But for a first time client it’s
always nice to OVER DELIVER, so if you agree on a price for 5 swipes, give them 7
or even 8 for no extra charge. Good chance you’ll have a client for life if you do that.
But Mark, what if they want samples of my work or testimonials? No
problem! Remember that blog and/or FB page we set up earlier on? That’s the first
place we send them.
And at this stage, if this is your first ever potential client and you have NO SAMPLE
work to share, go make it for them!
That’s right: grab every detail you can from their JV page and ask them for review
access to their product so you can give them a customized sample.
Then using what you’ve already learned, knock out 3 sample promo emails.
And make them the best damned emails you’ve ever written. This is your FIRST
EVER portfolio.
Then send those over and say you’re so impressed with their product that you wanted
to give them a CUSTOMIZED sample of the type of work they can expect from you.
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43
I can tell you beyond a shadow of a doubt 90% of product launchers that have come
along for the ride this far will snap you up and think you’re doing them a favor. And
you know what? You are!
At this stage you have everything you need to CRUSH IT as a
provider of launch email swipes for product vendors.
● You understand the service
● You know EXACTLY how to master the skill
● You KNOW where the market is
● You know HOW to approach prospects AND negotiate with them
Pro Tip:Never let the reputation of a marketer intimidate you from approaching them
with your services. Just because a product creator has great sales copy and a flashy
JV page doesn’t mean they don’t need what you’re offering.
In my experience, in many cases some of the most flashy launches have a mediocre
selection of swipe emails. And if these vendors are spending the big bucks on
professional copy, they won’t be too concerned about dropping a few extra dollars on
high quality emails that will boost their sales even more.
From here, all you have to do is literally go out and do it. Everything’s
been covered. Just make sure you’ve done your homework. Spend the day or day
and a half to dial in this skill set.
Then understand this is a numbers game. Many prospects WON’T get back to you.
Others will. And the ones that do will be KEENLY interested in hiring you.
This is a HOT market. It’s growing EVERY SINGLE DAY. Completely untapped. My
absolute FAVOURITE service area, for good reason.
GO ON AND GET SOME!!!
RESOURCES:
Portent’s Content Generator
IMHV Headline Generator
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44
http://v3.jvnotifypro.com/account/
http://muncheye.com
https://www.facebook.com/groups/IMEliteJV/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/639231032841904/
https://www.facebook.com/groups/Productlaunches/
https://www.facebook.com/groups/jvpartners/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/322093087967522/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/jvalert/
https://www.facebook.com/groups/TheRealJVGroup/
https://www.facebook.com/groups/warriorjv/
Elements Of A High Converting Email:
● Subject line
● Introduction that points out a common problem, issue or frustration that
the product solves
● The key benefit to the end user once they get the product
● One or more calls to action
● PS statement (sometimes but not always)
BEFORE MOVING FORWARD (Your Checklist For Module Three):
● Review the service of creating promo swipes for product launches
● Review the training video on how to create these promo swipes
● Understand the skill set
● Review how to master this skill set in less than a weekend
● Set up your spreadsheet of prospects
● Contact prospects in order of priority as outlined above
● Negotiate deals as outlined above
Most importantly: if you decide to pursue this service area, go back and update
your blog and / or FB page with relevant articles, posts and information about
this sub­niche to add to your credibility and authority.
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45
MODULE FOUR – BANKING BIG WITH PRODUCT REVIEW
SERVICES
Just before we dive into the second method to bank big with services, a brief note on
why the previous module was so in depth.
Regardless of which service area you choose to start with, learning the art of creating
effective email swipes is a priceless skill.
Once you can write solid emails promoting products, you’re well on your way to
mastering the art of creating short sales copy as well.
So whether or not you ever pursue the method in the last module as a money making
venture, it’s well worth at least going through that training and picking up the basics of
writing email copy.
It practically forces you to become excellent with headlines, subject lines, calls to
action and everything related to boosting conversions. And when your services boost
a client’s conversions, you’ll always be in demand.
Moving on, let’s discover another HUGELY UNTAPPED service area, namely
that of providing product reviews for blog owners.
Part One – The Service
In this section we’ll discover how to get paid well by providing simple product reviews
for those that promote affiliate products with blogs.
I really like this service area because it’s largely under­serviced yet there’s a lot
of demand, so opportunities to cash in here are everywhere.
A quick look around the IM space and you’ll find this is a very large market. And is it
growing? You bet. Why?
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46
Because more and more serious affiliates realize the need to stand out from the
crowd and offer more value to their audience. So more affiliates are offering product
reviews as part of a blog, to convey more value.
Don’t get me wrong: the end game of this for the affiliate is to make more sales and
commissions. But by going the extra mile and providing detailed product reviews,
these affiliates tend to convert at a much higher rate.
I’ve seen certain blog owners convert at over 40%, even when selling more than 100
copies of a certain digital product. These kind of stats are very impressive, and hard
to duplicate by any affiliate marketer who is only promoting by emailing his or her list
without any sort of review.
The thing is, reviewing products takes time all by itself. But crafting a well thought out
review that promotes a product can be a hard task for a blog owner who is focusing
on dozens of different things. And “hard tasks” usually take a lot of time.
So here’s where we step in! By offering our product review service to blog owners, we
save them a lot of time and hassle, and command a more than fair price for our
service.
Here are just a few examples of product reviews for IM products you can find in
current review blogs online:
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48
As you can see from the above images, there is a lot of variety in product review
length and style from one blog owner to the next.
Many blog reviewers, like the ones above, will further include a video with their blog
post. Sometimes an interview with the product creator, sometimes a walk through of
the product in question. Don’t worry, this service ISN’T about creating videos
(although by all means that’s an option for anyone who enjoys video marketing)!
The point here is TIME SAVINGS. This is what we are selling. These serious affiliate
marketers are already investing a lot of time in creating videos, reviewing products,
etc. And much as many affiliates prefer not to write their own emails, many bloggers
welcome the chance to outsource the creation of their review posts.
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I know this because I’m doing it for a super affiliate with a highly successful blog
review site. And sure as this individual was keen to outsource this task to a specialist,
others are looking to do the same.
Part Two – The Skill Set
Mastering review posts for product reviewers isn’t that tough, especially if you decide
to learn the art of creating promo email swipes covered in the last section.
Again, let’s break down the elements involved:
● Getting to know the product being reviewed
● Reviewing the sales materials, such as sales pages, JV pages and any email
swipes already created by the vendor
● Crafting punchy, objective reviews that build credibility for the reviewer while
highlighting the benefits of the product
Important note: once we gain clients in this area, it’s NOT our job to decide whether
we think the products they promote are worthy or not.
This decision all comes down to the client, and they’re building their reputation based
on promoting products THEY feel are worthy. Even if you’re not 100% sold on the
product in question, you can’t know their audience like they do. If they’re supporting a
product it’s for a very good reason, and quite often the reason is the product will solve
a need for their particular list or audience.
So to be good at this service, we simply need to leave any judgement at the door and
tackle the project with enthusiasm!
Getting To Know The Product:
This is EXACTLY as we discussed in the module on creating email swipes, but we
shall review for anyone who’s jumped straight to this section!
Go through the product to get an overall sense of what it does for the end user. Take
notes and HIGHLIGHT BENEFITS. Determine beyond a shadow of the doubt the
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50
main target market this product is directed at. Is it designed to help list builders,
people seeking social media traffic, etc…
Review The Sales Materials:
Again, similar to the type of homework we’d do if creating launch email swipes. Recall
that (often) product creators devote good money to solid sales copy, so don’t discount
the valuable intel you can get from these materials.
Especially take note of ALL headlines, sub­headlines, bullet points and calls to action.
These will be critical in forming the “skeleton” of your product review post.
A note on getting review access:the VAST majority of affiliates with their own
review sites take their reviews quite seriously, so will have access to the product. It’s
100% required for anyone creating a serious review video, so simply ask your client
for review access.
And yes, there will be times when your client doesn’t have review access. Remember,
no judging! You have 2 options at this stage: attempt a review using just the sales
materials. But far better is to contact the product vendor directly and ask for access.
In the majority of cases, when you explain the reason, you’ll gladly be given a review
copy.
Creating Great Blog Post Product Reviews:
The first step here is to simply get a sense of what existing product reviews look like.
Fortunately, there’s no shortage of such review sites out there.
Do a Google search for “IM product reviews” and you’ll get results similar to the
following:
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Obviously your results will vary based on your location and personal search history,
but you’ll have no trouble finding plenty of such sites. I’ve highlighted a few in the
image above that have plenty of product reviews.
You can also use the following search terms:
● IM product review blogs
● IM product reviews
Just don’t overdo this homework step, okay? Point is to simply get a sense of what
existing product reviews look like so we can understand the structure.
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Similar to promo email swipes, product reviews (good ones anyway) will always
contain a few essential elements. These are:
● a compelling headline
● a BRIEF description of the product and the market it’s targeted towards
(although this second part can be implied, especially if it’s a general make
money online product)
● benefits to the user
● OPTIONAL ­ a rating or personal opinion from the reviewer
The “optional” 4th point will be client dependant. Some blog reviewers choose to rate
a product and/or give a personal opinion. Others skip this step, and by doing so
basically are telling their audience that by including the review that they support the
product.
Rather than expect you to piece together these elements all by yourself, I’m including
a video where I’ll share my screen with you and walk you through EXACTLY how I
create a product review post for a blog, from scratch.
This is my personal method and after months of experimentation, the one I find most
effective in terms of the time I spend and the conversions these reviews get for my
clients. Feel free to modify YOUR method in any way, but definitely review the
following video to see how easy it can be to come up with great product reviews:
>> VIDEO TRAINING: HOW TO CREATE PRODUCT
REVIEWS FOR BLOG POSTS <<
MASTERING THIS SKILL INSIDE OF A WEEKEND :
First you’ve got to spend a bit of time going through existing product review blogs
as outlined above, to get a sense of what successful product reviewers post. This
won’t take any more than an hour.
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Second, watch the video training above to see exactly how to put together a solid
product review. Take notes and review what tools you’ll need to make it happen.
These are:
● Review access to the product
● JV page and any tools, especially email swipes if available
● Sales copy or draft
Just as a subject line is critical for getting emails opened, great headlines are
the keys to high converting product review posts.
So remember the additional tools used to create great headlines, namely:
● Portent’s Content Idea Generator
● IMHV Headline Generator
And a third tool at this point, which can be SUPER HELPFUL in crafting great bullet
points, depending on the type of product review you’re creating, is:
You can check out the bullet point generator, ANOTHER FREE ONLINE TOOL, by
following this link.
Now, you should consider the above tools as aids, BUT NOT CRUTCHES, when
forming the skeleton of your review posts.
The best headlines and benefits you can use will come from a combination of your
knowledge of the product, any tools on the JV page and most importantly the product
sales copy itself. You might be able to “kind of fake it” short term by short cutting with
just these tools, but that won’t lead to long term success.
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To truly master this skill and get GREAT clients that want LONG TERM CONTRACTS
WITH YOU, you’ve got to use the product and existing sales tools. By using these,
you can personalize the benefits and write unique reviews that stand out from the
crowd and make you a valuable service provider in this niche.
Okay, so by this stage we’ve gone through several examples of existing product
review blogs or sites. We know what tools we’ll need. Maximum time spend so far?
Maybe 2 hours.
Here’s where the rubber meets the road: practice! And I’m going to lay out
EXACTLY what you need to do.
Write, from scratch, 3 blog style product review posts. That’s it. But you can’t skip this
step. It’s not only vital to mastering the skill, but ALSO serves as a way to build your
personal portfolio which will make it much easier to sell yourself as a service provider
in this area.
First, your review posts.
Dig through your hard drive and / or Warrior Plus and JVZoo account purchase
history. Pick 3 products you’ve purchased (come on, I KNOW you’ve bought at least 3
products before this one…)
You’re going to create a killer blog review post for each of these 3 products. You’ve
already got product access, so that bit’s easy.
Remind yourself of what the product is about and its key benefits by going through it.
Then, check out the sales page. Copy the link to this page, it will be helpful in creating
your review.
Finally, see if you can find the JV page for the product as it can also be incredibly
helpful, as already mentioned. If you’re a registered affiliate with W+ or JVZoo, this
will be easy. If not, you may have to do a bit of Google searching to find this page.
Either way, assemble the tools.
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Referring to the notes above and especially the training video, create a product
review for EACH of these products. I’m giving you 6 hours to do all 3, which is about
twice as long as it takes me.
By now you’ll have spent one whole day mastering this skill, and provided you
actually do it, you’ll have this skill dialed in and be able to market your service with
confidence.
So what do I do with this entire extra day I now have on my hands, Mark?
Fantastic question! Build your portfolio, of course!
Remember that blog we set up earlier? Well, if you decide that THIS SERVICE is
the one you’re going to be using to earn with, then you SIMPLY upload these reviews
to that particular blog.
Customize the blog a little bit to make it obvious to any visitors that you’re in the
business of creating amazing product reviews for bloggers.
Set up a “samples” tab or page and just paste those 3 reviews that you did for your
homework  right into that blog.
Now you’ve both mastered this skill AND created an online portfolio in a single
weekend. Cool, right? I know…
CONGRATULATIONS! Once you’ve completed this exercise (and just reading
about it doesn’t count), you will have gained the skill of creating product review
posts for affiliate marketers with review sites.
And as we already know, there’s a HUGE market for this service and it’s easy to
make a great income providing it.
Finding Clients And Closing The Deal!
See how easy that was? Now let’s go get some clients and make some cash!
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Step One: Find The Players
As mentioned, this is a huge market that’s highly underserviced. How huge?
Recall that search we did earlier looking for samples of blog product reviews. Well
that’s a great start. Get back there and you’ll find all KINDS of bloggers reviewing IM
products.
Because there are literally so many prospects out there, at this point it’s smart to start
a spreadsheet once again. Very simple, just including the name of the prospect, the
url of their site, and the dates you both contacted and followed up with them (more on
that in just a bit).
Here’s a GREAT underground source of prospects for this service: super
affiliates. Many top affiliates, the ones that make boat loads of sales, have review
blogs in place (which is a key reason why they do so well). Let’s find them, shall we?
Here’s how:
Head on over to  www.jvzoo.com
From the top menu bar, hover your mouse over “MarketPlace”. From the drop down
menu, select “Top Sellers”.
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Here you’ll see a list of today’s top selling products. On the right, you’ll see a link
called “Affiliate Details”. Click on that.
In many cases top selling products will have an affiliate contest going on. And there’s
this pretty blue button right on the page that says, “See the affiliate contest”:
Click that pretty blue button, and BAM you’re presented with an updated leaderboard
of who the top 10 affiliates are that are promoting these best selling products.
Dollars to doughnuts a few of these premium affiliates have review blogs. Do a little
Google search and find out. Takes SECONDS. Add these prospects to your
spreadsheet.
Pro Tip:if you’re not sure how to contact these affiliates, there’s a super easy way.
Just do a google search for the person’s name followed by “jvzoo”. For example:
Bob Jones jvzoo
If this person has listed products on jvzoo in the past, you’ll get a result with their user
profile. Now, go back into JVZoo and under “affiliates” click “find products”. Enter the
person’s name EXACTLY AS STATED IN THEIR JVZOO USER PROFILE, in the
“keyword” search box:
Once you enter their name as described in their profile, you’ll get a list of their
products. And beside each product is a handly little email icon that you can use
to send them a pm from within the JVZoo system. PRICELESS.
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Now you are able to contact any top affiliate you wish, with a pm within JVZoo. Add
these names and their contact info details to your spreadsheet.
THIS SAME PROCESS CAN BE DUPLICATED WITH THE WARRIOR PLUS
PLATFORM:
Start  by logging into  www.warriorplus.com
First thing you’ll see is a list of today’s top selling products, for example:
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Just pick any product, or better yet several. Check out the username of the product
creator, listed in bold right under the product title.
Next, under your affiliate account, click the “offers” tab at the top. Then enter the
creator’s username under the search field “vendor name”. BE SURE to select “launch
date” in the sort by field.
This will bring up the most recent product by that vendor, the one that is on the top
seller’s list. Click on the product name on the left hand side of the column, as follows:
This will bring up the affiliate information page. And if there’s an affiliate contest with
leaderboard for most sales, you’ll be able to view that page by clicking under the
contest information.
And what you’ll have in front of you are the affiliates that are making the most
sales for one of the most successful launches of the day. THESE prospects are
pure gold.
The affiliates on this leaderboard will be listed by their Warrior Plus username, which
is by default the same as their Warrior Forum username. And you know what you can
do within the Warrior Forum?
You got it! Private message any other member. So once you do a brief search of the
names on the leaderboard, you’ll quickly discover which of them have their own
product review sites. Add these names to your spreadsheet of prospects.
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You might be wondering why at this point I’m suggesting targeting affiliates who are
on top of the product launch leaderboards. The reasons are simple:
First, many of the more successful affiliates have review sites or blogs in place ­
that’s one of the key reasons for their success.
Second, successful affiliates often have more than one thing going on in their online
business. Many are product creators as well. Others run membership sites, CPA
campaigns, and multiple other channels to drive income.
To put it simply, they’re both BUSY AND SUCCESSFUL. And busy, successful
marketers are REGULARLY looking for ways to outsource certain tasks of their
business, so they can continue to grow.
There’s still ANOTHER great source of prospects for this service, and they are
really easy to find. One of the other massive search engines is our friend here, and
that’s YouTube.
All you do is head on over to YouTube and search for a super hot selling IM product,
followed by the term “review”. I’ll use a recent example:
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You’ll get tons of results, based on the popularity of the product. You know something
a lot of video marketers have?
Review blogs. Meaning, they’re qualified prospects for us.Go ahead and click on
any of the results for your search in the 1st 2 pages, and you’ll soon see which of
these marketers have review blogs.
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So at this point you have 3 massive sources of affiliate marketers that have product
review blogs.
These are the players. OUR target market.
So start your spreadsheet. List the affiliate name, blog url and their contact
information. For each of these affiliates, you should have at least 2 ways to contact
them:
● For affiliates you found through W+ or JVZoo, you’ll have their user name
● For affiliates you found on YouTube, you can contact them directly through
YouTube
● For BOTH groups, you can also reach out to them through their blog
JUST PLEASE DON’T simply leave a comment on their blog! Take the time to find
their contact information and then either email or pm them, depending on the
information they provide. Much better chance of getting a solid response that way!
Step Two: Closing The Deal
Now that we have a list of prospects, time to reach out. Always best to do this in your
own style, but I don’t want to leave you hanging. So remember, be professional and
do your homework first.
Check out their blog so you know what they’re up to. And your “pitch” should always
be professional and flattering. Make sure you compliment their blog, and if this is the
case, let them know you’re well aware how successful they are with their promotions.
Then just tell them what you’re offering. Here’s a ROUGH example of a template to
use, butI highly suggest you personalize this, put it in your own words, and of
course modify each time you approach a new prospect:
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“Hi [name]. I’ve seen your review blog often and have to say I’m very impressed with
the quality of your reviews.
I also understand how much time creating these reviews takes, and how busy an
affiliate as successful as you must be.
Just wanted to reach out to let you know that I specialize in creating personalized
product reviews for successful affiliates such as yourself.
My rates are extremely reasonable and my work is of the highest standard.
So when you’re ready to consider outsourcing some of this work so you can focus on
other more important aspects of your business, I’d welcome the chance to discuss
this further with you.
Again, love your site!”
[Your name and contact details]
As with anything else, this is purely a numbers game. Some affiliates are ALREADY
looking to outsource this stuff and just haven’t found the time to look for people with
the skills.
Others may still want to do it themselves. The more people you contact, the more
chances you’ll have to offer your services.
This is one service area where having more active clients is a very good thing.
Why?
● First, you can only charge so much per review
● Second, many affiliates promote the same products at the same time, which
means…
Once you have a stable of clients in this area, you’ll be able to make more income
without putting in much extra time at all.
More than one affiliate will be promoting the same product. So when you have
numerous clients all promoting the same stuff, you only have to do the product
research once.
Then just CUSTOMIZE your review posts based on the style of each client you have!
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In this manner you can charge a VERY reasonable fee to each client, while still
getting paid a great rate for providing the service.
Obviously the key is to give each client a PERSONALIZED review. If you get lazy
and simply copy­paste the same review to multiple clients, you’ll soon have no
business whatsoever. But that really doesn’t even need saying, does it?
As with the previous module, this initial contact is simply planting a seed. If you don’t
hear back for a few days, try contacting the affiliate again with the alternative contact
info you collected for them.
And when you do hear back, be ready to discuss what it is you do, how it can benefit
them, and what you believe a fair rate for your service is.
Of course if you’ve followed along and taken action, you’ll have updated your blog
to include the “sample” reviews I gave you to do as homework. So if a prospect wants
to see your portfolio, you can refer them to your blog. Getting a sense of how powerful
that is now?
Important mindset note when pitching this service: you have to remember 2
simple things:
● Provided you’ve taken a weekend to master this skill, you’ll be an EXCELLENT
candidate for delivering this service
● Successful marketers / affiliates WANT to outsource as much as possible ­
both to grow their business AND brag about the fact they’re in a position to
outsource
That last point is huge. Realize beyond a shadow of a doubt that successful
marketers, those in our target market, are LOOKING TO OUTSOURCE. And that’s
exactly where you come in.
And now you have everything you need to CASH IN as a provider of
product review posts for affiliate marketers.
● You understand the service
● You know EXACTLY how to master the skill
● You KNOW where the market is (and it’s big)
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● You know HOW to approach prospects and close the deal
All you have to do is get out there and do it! The market is there and
believe me it is massively under serviced. You will LITERALLY be doing a lot of
affiliates a favour by getting them on board.
Sure it’s a numbers game. But by following the above method you can stack the odds
in your favour by being excellent at the service, approaching hot prospects and
providing great value.
RESOURCES:
Portent’s Content Generator
IMHV Headline Generator
IMHV Bullet Generator
Warrior Plus (register your free affiliate account if you don’t yet have one)
JVZoo (register your free affiliate account if you don’t yet have one)
Key Elements Of A Successful Product Review:
● a compelling headline
● a BRIEF description of the product and the market it’s targeted towards
(although this second part can be implied, especially if it’s a general
make money online product)
● benefits to the user
● OPTIONAL ­ a rating or personal opinion from the reviewer
BEFORE MOVING FORWARD (Your Checklist For Module Four):
● Review the service of creating product review posts
● Review the over the shoulder training video
● Master the skill set inside of a weekend using the above info
● Set up your spreadsheet of contacts
● Contact prospects
● Close the deal as outlined above
● Update your blog (if this is the area you’ll be pursuing) with your sample
reviews and any relevant content articles on product reviews
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MODULE FIVE – BANKING BIG WITH FUNNEL CREATION
SERVICES
This is one of the EASIEST services to provide, and will especially appeal to
anyone who isn’t that comfortable with writing. However, even more than the previous
2 methods, this one demands STRICT attention to detail. But the details aren’t hard!
The service is purely technical and very simple to learn. And thanks to the growing
number of product launches in the IM space, the market is just growing bigger every
day!
What we’re doing in this section is offering to do the funnel set up for product
launchers, a simple task that’s often overlooked by vendors and very often screwed
up. By saving the vendor time and any possible headache, this is a very easy service
in which to secure repeat clients.
And you’ll soon see, if you choose to go into this area, that as a specialist the jobs
become brain dead simple as they’re literally rinse and repeat.
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Part One – The Service
In order for any product launcher to list their digital product on W+ or JVZoo, they
have to set up their products and funnel in their platform of choice.
This is just a tiny bit technical yet pretty easy, but it amazes me how many times it get
messed up. Consider this: how many times have you purchased a product and NOT
been seamlessly redirected to either an upsell page or your product download?
Exactly! And guess what? ANY mistake on this crucial step can cost the vendor
countless lost sales and profits.
Yet it’s often the LAST thing they think about, because they’re so busy polishing their
product and attracting affiliates. So there’s massive opportunity here.
Where are product launchers best spending their time to maximize profits?
● making sure their product is awesome
● contacting affiliates to drive traffic
● ensuring their email follow up sequence is in place
● setting up higher end upsells and big ticket back ends
What is a 100% waste of their time?
● wasting a SINGLE SECOND on the technical aspects of getting their product
posted on the various sales platforms
Meaning, you guessed it: opportunity! As a product creator, I’ve set up my own
funnels. Contracting myself out to other product creators, I’ve been paid to do this
work myself. And a close friend makes a SIGNIFICANT portion of his income doing
nothing more than setting up funnels for product launchers.
In short, the market exists, and it’s growing. Let’s check out what we need to do
to tap in:
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Part Two – The Skill Set
If you have any technical skill at all or can simply follow step by step directions from a
video, THIS COULD BE THE EASIEST SERVICE TO CASH IN WITH.
Especially well suited to those for whom English is a second language, as the gigs
involves zero writing.
ALL we need to do here is ensure a vendor’s products are properly listed in the
launch platform they’re using, and the funnel is set up correctly.
What the heck is a funnel? Easy. It’s the sequence of steps a buyer is led through
when they first purchase a digital product. If you’ve EVER bought an IM product, you’ll
have seen multiple variations of this.
What happens after you visit a sales page and choose to buy? First, you go to a
payment processor. Then, in MOST cases, you’re directed to some sort of upsell
offer. Here’s where things can get interesting:
● say no to the upsell, and often you’re offered a cheaper version, or downsell
● say yes to the upsell, go to a payment processor
● from there, either get offered another upsell and possible downsell, or
● go straight to product access
That’s a funnel. And it can be made up of 2 or practically an infinite number of
products. Consider the following example of the “simplest” sales funnel out there:
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Literally 1 front end product with 1 upsell or OTO. Super simple, but guess what? You
can still get paid to set these up.
Now, consider the other end of the spectrum. One front end product with 3 different
upsells, each with a downsell:
From the above image you can see how in­depth a funnel can be. And once you
know how to set these up, you can just adjust your rates based on how many
products and downsells are part of the entire funnel!
What you’ll need from your client is as follows:
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● The url to their sales page
● The url to any and all product download pages
● The list name and credentials of the autoresponder associated with the product
But you don’t even need to worry about that yet. First thing is simply to become
comfortable with the process of setting up products and funnels in Warrior Plus and
JVZoo. And the following 2 videos are the most current on how to get this done:
JVZoo Funnel Set Up Video:

Warrior Plus Funnel Set Up Video:
https://warriorplus.com/help/offer­setup.php
Each of the above videos will walk you through EXACTLY how to set up anything
from the most simple to most complex funnel a product launcher could ever need.
So your only job to understand this skill is to study those videos, and you may need to
watch them more than once. If you have questions, both W+ and JVZoo have
AMAZING customer support, so contact them with specific questions if you get stuck
in any way.
Take notes and put them in a dedicated journal so you can always refer to it.
MASTERING THIS SKILL INSIDE OF A WEEKEND :
By now you should have set up your free accounts with both JVZoo and Warrior Plus.
In case you haven’t, do so RIGHT NOW by visiting:
www.warriorplus.com
www.jvzoo.com
On day 1 of your weekend skill mastery, review each of the above videos and take
notes. If you’re motivated, you can actually master this skill in just one day.
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Then, I want you to set up “mock” products and funnels in both platforms. No worries,
you can delete everything afterwards.
Simply create products in both platforms (all they’re going to want is a url). Then,
following the instructions, create funnels in both as well.
Do a simple 2 product funnel first: 1 front end, 1 upsell.
Then do a more complex 4 product funnel: 1 front end with 3 upsells.
Play around with this until it’s second nature. If you like the techy stuff, this will be an
ABSOLUTE BLAST for you.
Pro Tip:When you’re setting up funnels for paying clients for the first time, don’t
hesitate to submit a support ticket to the launch platform. Simply ask if your funnel set
up is correct: as mentioned above, both platforms have excellent service.
It’s in their best interest to ensure funnels are working correctly, and they’ll gladly tell
you if something needs fixing.
Pro Tip:On occasion both W+ AND JVZoo will make minor changes to their product
listing and funnel set up systems. If you’re pursuing this service area, keep yourself
well informed of ANY updates and changes in this process with both platforms.
Once you’ve completed this exercise, you’ll be in a position to offer your
services as a funnel creator for product launchers.
Finding Clients And Closing The Deal!
Find The Players
So who is our target market for this nifty little service? People launching products, of
course! And thanks to the success of product creation coaching products and
programs, this is a huge market that is getting bigger every single day.
How do we find them?
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First off, the more popular Facebook JV launch groups, as follows:
https://www.facebook.com/groups/IMEliteJV/
https://www.facebook.com/groups/jvpeergroup/
https://www.facebook.com/groups/639231032841904/
https://www.facebook.com/groups/Productlaunches/
https://www.facebook.com/groups/jvpartners/
https://www.facebook.com/groups/jvlaunchcalendar/
https://www.facebook.com/groups/322093087967522/
https://www.facebook.com/groups/541542202628528/
https://www.facebook.com/groups/jvalert/
https://www.facebook.com/groups/TheRealJVGroup/
https://www.facebook.com/groups/warriorjv/
And of course, our good friends over at:
www.jvnotifypro.com
and
www.muncheye.com
These are where product creators are listing their upcoming launches. So here’s what
to do:
Start scanning these groups, and take a few minutes to review posts as far back as
30­45 days.  Our IDEAL prospects fall into 1 of 2 groups:
● brand new product creators that are launching for the 1st time ever
● regular product launchers that are releasing on a regular basis
Why these 2 groups?
Brand new product creators launching for the 1st time have likely created their 1st
product funnel themselves and experienced some frustration in doing so.
“Serial” product launchers have a LOT on their plates and understand time spent
setting up a funnel is time that could be far better spent in more profitable areas.
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Next, start your spreadsheet. Record the names and contact information (usually
found on the JV page) of any and all product creators that fall into both of the above
categories. These are our hottest prospects!
Closing The Deal
Once you have a list of prospects and are comfortable with your ability to
create funnels (from the above training),this is a RIDICULOUSLY easy service to
sell.
Remember the mindset to selling ANY service: YOU’RE THE EXPERT, and by
offering this service you’re doing clients a favour and freeing them up to do more
valuable things with their time.
So all we need to do is reach out to our list of prospects and let them know what’s on
the table.
Here are TWO rough template of what you might say. Remember it’s ALWAYS best
to rephrase any templates in this guide and use your own words:
TEMPLATE 1 ­ DIRECTED TO 1ST TIME PRODUCT LAUNCHERS
“Hello [name],
Noticed you’re launching [product name] shortly and wanted to congratulate you on
taking massive action in getting your product completed and ready for launch.
I understand how much work this involves, and how valuable your time is so I’ll be
brief.
Setting up your product and funnel can be frustrating and time consuming, so wanted
to let you know that I offer a complete funnel set up service for product launchers.
I’m experienced with both W+ and JVZoo platforms and can ENSURE you a smooth
funnel set up for future product launches.
For future products, why not spend your time on getting the maximum attention to
your launch, and let me handle the details of getting your funnel set up?
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My rates are reasonable and I’m a perfectionist, so you can rest assured that once
you choose my service you’ll never have to worry about setting up a smooth running
funnel again.
Best wishes for your upcoming launch. Look forward to hearing from you and the
chance to work together on your next product release.
[Your Name]”
TEMPLATE 2 ­ DIRECTED TO “REPEAT” PRODUCT LAUNCHERS
“Hi [name],
Have noticed you’re regularly releasing high quality digital products that deliver
massive value to the market.
Not sure if you have someone on your team that handles this for you, so thought I’d
reach out.
I specialize in setting up funnels for product creators in both W+ and JVZoo, and
would like to offer my services.
I keep completely up to date with the latest changes and can ensure you that your
buyers will have a seamless purchase experience, seeing each product in your funnel
when you want them to.
My rates are reasonable and with my keen attention to detail, you’ll maximize visitor
value by choosing to work with me.
By outsourcing this task to me, you and your team will have more time to devote to
promoting your product to the market.
Would welcome the chance to discuss this further, at your convenience.
Best wishes for your upcoming launch,
[Your name]”
Due to the nature of this market, you’ll have discovered it may take a bit more time
to land new clients. Because product creators that have already listed their launches
will usually have their funnels set up.
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Don’t let this deter you! Believe me, setting up a funnel can be frustrating for
someone that doesn’t do it often, and by reaching out to someone WHO HAS JUST
DONE IT, you stand a great chance of locking in a long term client.
Because it’s painful for many, and a waste of time for so many product creators.
Being patient in this service area can lead to LONG TERM, REPEAT CLIENTS that
rely on you time and again.
Now, calculate your rate.
I’ve historically offered this service as a package with other services, but it’s quite
easy to sell as a standalone service as well.
One of my colleagues does so currently, and his current rate is $75 to set up the most
basic funnel, consisting of 1 front end product and 1 upsell. He then charges $25 for
each additional upsell or OTO added to the funnel.
As you can see, this can be a highly lucrative service because with practice, it doesn’t
take very much time at all. Yet you’re providing great value to the market and taking a
lot of stress off of product creators.
But you must emphasize accuracy if pursuing this service. Do the homework and
set up your own practice funnels.
When setting them up for clients, triple check EVERYTHING and then contact support
to ensure they are correct. Get this right and you’ll have repeat customers.
Now you have all the tools to set up funnels for clients and make
great cash in this service area.
● You understand the service
● You know EXACTLY how to master the skill
● You KNOW where the market is
● You know how to approach prospects and have a solid idea of what rates to
charge
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Pro Tip:as tempting as it may be when negotiating with your first prospect, resist the
urge to lowball your price. There are very few people out there offering this service, so
you’re in control here. Sure, shave off a few bucks if that’s what it will take to seal the
deal, but if you start working for peanuts, you’ll be stuck working for peanuts.
Remember this isn’t just a hot market, it’s a growing one. Many online marketers are
releasing products regularly, so with a bit of hustle you could easily land repeat clients
and never have to prospect again.
RESOURCES:
JVZoo Funnel Set Up
Warrior Plus Funnel Set Up
Facebook JV Groups as listed above
www.jvnotifypro.com
www.muncheye.com
BEFORE MOVING FORWARD (Your Checklist For Module Five):
● Review the service of funnel set up
● Review both tutorial videos
● Master the skill inside of a weekend and DO THE HOMEWORK
● Set up your spreadsheet of contacts
● Contact prospects
● Close the deal!
● Update your blog (if this is the area you’ll be pursuing) with a description
of the service you provide, and relevant articles on profitable sales
funnels to round out the content
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MODULE SIX – HOW TO GET OTHERS TO SPREAD THE
WORD FOR YOU
This is a very short module, because it’s quite easy.  But VERY important!
Key to this is mindset. Both yours, and that of your clients. You need to constantly
remind yourself that what you’re doing is providing an invaluable service that is
helping your clients reach their goals.
And you need to remember a fundamental truth about the majority of marketers in
general: they thrive on feeling successful, and outsourcing parts of their
business makes them feel that way!
This is very true and we need to leverage this emotion. By now hopefully you’ve
scanned a number of the product launch groups listed in the above modules. Nearly
every day a product creator will post about the importance of outsourcing parts of
your business. Indeed it is important, but the nature of marketers in general compels
many of them to want to share this news with their peers.
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78
Which makes getting testimonials ridiculously easy, because by providing
testimonials, marketers get to boast about the fact that they’ve become successful
enough to outsource!
In most cases all you’ve got to do is ask! But there are some guidelines and
etiquette to follow for best results, as follows:
● Don’t rush it! If you set up one 2 step funnel for a first time client, maybe not
the best time to ask for a testimonial. Wait until you’ve done some repeat
business with them.
● Launch swipes are a bigger project, however, so it’s fair to ask for a testimonial
from a new client after confirming they’re satisfied with the work.
● BEFORE asking for a testimonial, ask for feedback on your service and if
there’s anything they’d like done differently in the future. This will help you
improve and keep a good business relationship.
● If their feedback is very positive, that’s a great indicator that they’ll be happy to
help you out with a testimonial.
● Frame your request in terms of a favour: you’re asking for their help, will only
take them 2 minutes, and that you’d really appreciate it. Another GREAT
quality of marketers is that the majority really like helping other people.
As soon as you get testimonials, post them on your blog, preferably in their own
section. Very easy to refer prospects to that specific page when negotiating deals
moving forward.
Take it a step further: get your clients to prospect for you!
The IM space may be big, but it’s a tight community. Once you have a good working
relationship with a client, he or she can be a great source of referral business.
Again, all you have to do is ask! Just enquire if they have colleagues that may also
benefit from your services. Provided you’re doing a great job, you may be pleasantly
surprised by the amount of referral business you get.
Meaning that after you hustle for a couple of clients and do a great job for them, you
may never need to look for business again!
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Pro Tip:For each NEW client you get in your service area, raise your rate marginally.
If you discounted your fee for a first time client, this will make up for it. Plus as you
gain experience and a reputation, people will EXPECT you to charge a fair price.
Marketers are like everyone else, and many equate price to value. So as you get
more expensive, as long as you do a great job you’ll create even more demand.
MODULE SEVEN – SCALING UP
First, congratulations for making it this far! By now I’m sure you can see the
power of these methods, how simple the services are to provide, and the sheer size
of the markets involved.
In this module we’ll cover how to scale things up, so anyone interested can turn a
part time income source into full time revenue.
The most critical thing to understand is that in order to scale, you’ve got to have a
solid foundation. You really need to have these skills mastered, and do an amazing
job for your clients. Only then can you pour on these tips to really boost your
earnings.
THE BEST WAYS TO SCALE UP YOUR SERVICE INCOME:
STICK WITH ONE SERVICE AREA, BUT GET MORE CLIENTS :
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80
This is quite obvious, but we want to work smarter, not harder. The best method to
exploit here is the service of creating product reviews. Because as mentioned in that
portion of the training, many affiliates will be promoting the same products.
So by adding clients in this category, you can add significant income without needing
to invest too much more time.
Because you’ll already have researched the product and sales materials!This is
the best part: do the work once, get paid by numerous clients. Of course, YOU HAVE
TO CUSTOMIZE your final reviews for each client, so everyone gets a unique
product.
To find more clients, simply refer back to the modules in each service area and add
prospects to your spreadsheet. Contact and follow up, then rinse and repeat. There is
no shortage of possible clients in any of the above markets. You just have to
find them, make contact, and let them know what you have on offer.
The other benefit to adding more clients is simply that as you provide a service
more frequently, it becomes easier. You get better at it. And it takes you less time.
Your first attempt at creating launch email swipes may take 4 hours. The second time
you do it? You’ll likely cut that in half.
Same goes for funnel creation and product reviews. As you perform the service more
frequently, your efficiency goes WAY UP, meaning you get paid better for every hour
of your time.
BUNDLE UP TO STACK THE CASH :
This technique should ONLY be used once you’ve really mastered one service,
have a few clients and have decided to spread out to another service area.
But if this is something you wish to pursue, the sky really becomes the limit because
you can now offer multiple services to the same clients.
Consider this scenario: you have a client for whom you create launch emails. This
client is also an affiliate marketer (most product launchers are). And they have a
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81
review blog. Once you can provide BOTH services, you become a one stop shop for
them and can make consistent cash delivering 2 types of services.
Or another scenario: you’ve started by providing funnel creation. Once you get
comfortable with that, you have product launching clients who need what else?
Launch emails for their JV pages. Master THAT service and now you can increase
your income from every client, giving them exactly what they need.
The best part about this is that selling the additional service is quite easy.
Provided you’re doing a great job in service area one, and have a good relationship
with your client, they’ll be far more likely to use your ADDITIONAL services.
Most of the time, all you’ll ever need do is make your client AWARE of the fact you
offer additional services.
Heck I’ve even had clients ASK ME if I provided services in other areas, which shows
that once someone is comfortable with the quality of your work, they’re happy to
continue doing business.
A great source for offering bundled services is:
http://v3.jvnotifypro.com/community_forums/forums/22­JVNP­2.0­Job­Board­Ne
ed­JV­Related­Services
This forum within JV Notify Pro is where product launchers post for JV managers and
any tasks they need to get done. Certainly many are looking for dedicated JV
managers, but others just need some basic services that you can provide:
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Even if the post is for a JV manager,  it never hurts to contact these people and let
them know what services you offer. Some may never even realize there are people
like you that can help them out with your specialized skills!
OFFER CONTINUOUS VALUE TO YOUR MARKET
This is a great way to scale and indirectly prospect for new clients. Spend some time
checking out the launch groups covered in the previous modules. While a lot of them
appear to be not much more than places to plaster notifications about upcoming
launches, some of the more reputable ones strive to offer real value to their members.
ESPECIALLY spend time on:
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www.jvnotifypro.com
www.muncheye.com
Warrior JV Facebook Group
Just spend 5 minutes a few days a week responding to questions and sharing
information relative to your area of expertise. You’ll be amazed at the goodwill this
creates. Your name will become known, and you’ll be recognized for the value you
provide to the community.
It may not pay off overnight, but if you’re consistent in this area you will start getting
people replying to your posts and thanking you for your time. And eventually, you may
even have people messaging YOU requesting your skills.
Even if this doesn’t lead to BRAND NEW clients immediately, remember that the
IM space is a tight community. And once you’re seen as an authority in a certain area
that provides value, word will spread. Which makes converting future prospects into
paying clients much easier!
ADVERTISE :
Certainly there are more than enough sources of clients included in the modules
above, but some people want a more passive approach. That’s where advertising
comes in.
Advertising can be very cost effective, and once you get serious about scaling up, can
offer some great benefits:
● Passive way to attract prospects
● Some prospects will take you more seriously once they see you’re investing in
advertising
● Can provide a sense of urgency to some prospects as they’ll get the sense
you’re quite busy and if they want to hire you, they’ll need to act fast!
Best place to advertise these kinds of services is the Warrior Forum “Warriors For
Hire” section. Just visit:
http://www.warriorforum.com/warriors­hire/
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84
And you’ll be able to set up a targeted ad offering your service. Great idea to look for
similar service providers that are also advertising, so you can get some insights into
what they’re offering and charging.
You can also post in a subforum of JVNotify Pro, devoted to people offering an array
of services. While the title of this forum is “offering JV services”, once you read the
sticky post at the top you’ll see it mentions specific services as well.
You can visit this forum by clicking here.
PARTNER UP :
Honestly, once you find a great partner who specializes in services different than
yours, you may never look back!
For my first few months as a service provider I did it completely on my own. More
recently I’ve made a partnership and my only regret is not forming one sooner!
You can offer a wider array of services, split any prospecting time so you have more
and more prospects to consider, plus share the work load. In the broad category of
providing IM services where the fees are reasonably high, the returns in volume alone
can more than make up for sharing the profits with a partner.
Highly recommended way to go. But like everything else, this will be a business
partnership. Choose your partner(s) wisely!
As you can see, scaling up as a service provider is not that hard and there are
many ways to do it. But remember to walk before you run!
Very important to truly master one service area FIRST before branching off into
others. And as exciting as it can seem to start building a large client base, remember
that you can still do amazingly well and simplify your life by dealing with a limited
number of quality clients.
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85
FINAL THOUGHTS
At this point I could write another 2 pages summarizing the entire product. But I’m not
going to do that…
Everything you need to go out and crush it as a highly paid service provider has
already been laid right out for you.
So I’ve chosen to record you a personal message from me, highlighting the reasons
why this single training can change your life.
Really hope you’ll check out the video below, because it’s intended to inspire and
motivate you to really follow through with these methods so you can finally enjoy the
pure freedom of a long term, risk free online income.
>> Personal Video Message From Mark <<
To YOUR Continued Success,
Mark Tandan
Skype: marktandan
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—————————————————–Page 86—————————————————–

Super Conversion Formulas

Super Conversion
Formulas
by Ritesh Desale

Letter from the author 03

Module 1 – Basics of conversion 04

Module 2 – Setting the stage 07

Module 3 – Preparing for conversion 12

Module 4 – Grabbing visitors attention 17

Module 5 – Keeping visitors engaged 35

Module 6 – Building social proof 43

Module 7 – Addressing anxiety 51

Module 8 – Calling visitors to action 58
2
Letter from the author –

First of all, I would like to thank you for purchasing Super Conversion Formula. This is the most
significant step you’ve taken to increase your website’s conversion and reap more benefits/profits
from your existing traffic.
In this eBook, you’re going to learn the 35 super conversion formulas that will boost your
website’s conversion up to 100%. All these formulas are organized in a precise way in the following
eight modules.
My advice to you is to go through all these modules in a sequential way. Because the whole super
conversion formulas is organized into stages and it’s really important that you cover each stage in
a sequential manner as it is organized.
After finishing reading this e-book, I am confident that you will know all the secret formulas that
will boost your website’s conversion by magical numbers. All you need to do is understand each
formula properly, it’s importance in the conversion process and how to implement it on your
website.
Remember don’t try to skip or underestimate the small things in this process. Because

most of the times small things always make huge differences. Always keep in mind, “Highly

successful people do the simple things that others are unwilling to do”.

Author – Super Conversion Formulas

Ritesh Desale

3

“It’s all about optimizing decisions – not web pages.”

What does Conversion really mean?

Conversion means an action, which takes place when a visitor on your website takes an action that
you want them to take.
For example – You might want your visitors to give you their email id in exchange for a free report
you are providing them. Here, conversion happens when a user visits your website and actually
provides his email-id.
What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the art and science of persuading your website visitors to
take actions that benefit you, by making a purchase, signing up to your newsletter, watching a
promotional video, and so on.
Conversion rate optimization is…

– Defining your web site’s clear objective.

– Finding reasons why visitors aren’t converting.

– Using a systematic approach for optimizing your website for conversions.

– Increasing benefits from your existing traffic.

Conversion rate optimization isn’t…

– About guesses, and implementing best practices.

– Testing the color of your web site’s buttons until required.

– About getting more traffic.

How to calculate your web site’s Conversion Rate?
• Your web site’s Total conversion is the number of people who did the action you wanted them to
do (providing email, watching a video, and so on).
4
• Now, you can get your Conversion Rate, you need divide the above total number of conversions
by the Total number of visitors to your website.
Conversion Rate % = (Total Conversion/Total Number of Visitors) X

100

Why CRO is always beneficial to you?

Reason 1 – It generates more sales, revenue and profits for you from the same amount of traffic.
Reason 2 – It saves you money. Instead of spending more money on ads and other traffic generation
methods you can more effectively convert your existing traffic into leads or sales.
Reason 3 – It reduces your customer acquisition cost (CAC), as you will have to pay less for
generating new leads or sales.
Reason 4 – It leads to more user engagement, increasing your website’s value and search

engine rankings.

Reason 5 – It lands more money in your hand to spend on additional acquisition. Because your
profits are maximized and CAC is reduced.
A few important terms you must know…

1. Call to Action (CTA)

It is a primary button, video, link or other user interface element that asks the user to take an
action that leads to conversion. A “Sign Up” button on Gmail or a “Buy Now” button on Amazon are
some of the typical examples of CTA’s.
2. A/B Testing

A/B testing is the method of creating two different variations of a web page or landing page and
send an equal amount of traffic to each. You then measure the number of conversions for each
variation and choose a winner based on which one generates the most
conversions.

5
3. Bounce Rate

It is the percentage of users who arrive and leave the website from the same page, without visiting
other pages.
4. Exit Rate

Exit Rate represents the percentage of page visitors who leave a site from a particular page. Exit
rate is helpful metric to determine the leaks on your website. A high exit rate can help you to
identify which page is not properly doing its job.
5. Conversion Funnel

It is a primary journey your prospect goes through from firstly visiting your website to your call
to action (CTA). On Amazon.com, the funnel may be Home page > Search results page
> Product page > Checkout.
6

“Knowing your goals is the first step to achieving success.”

Introduction to key stages in CRO

Before we focus on the specifics of CRO, let’s get oriented with the key stages involved in

CRO.

Stage 1 – Preparing for conversion Stage 2 – Grabbing visitors attention Stage 3 – Keeping visitors
engaged Stage 4 – Building social proof
Stage 5 – Addressing anxiety

Stage 6 – Call visitors to action

I am going to elaborate these stages in the upcoming modules. Along with the secret conversion
formulas that specifically fits in one of the above-mentioned stages. For now just remember these
conversion stages.
Understanding the persuasion psychology:

Nobody likes to be coerced or manipulated. Manipulating your visitors for taking your

desired action will have a huge negative effect on your website’s conversion.

Some website owners doesn’t understand the psychology behind persuasion and they bombard their
visitors with the multiple calls to actions or even navigate them to pages which their visitors
never anticipate.
The persuasive techniques that you’ll learn in this section will generate a favorable

response to your requests. Nowadays, many of the conversion best practices found on the

7
internet are based on psychological principles. For example, testimonials and awards use social
proof to invoke the wisdom of the visitors, free eBooks, reports, whitepapers exchanges for contact
information use reciprocity.
6 Persuaders that make people buy from you:

Persuasive techniques influence your visitors to take the action you want them to take. Although
there are thousands of techniques that you can use to get people to convert, most of them fall into
six basic categories. I call them the persuaders.
These six persuaders are –

1. Reciprocation

2. Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

1. Reciprocation

Humans feel obligated to repay a gift from others. Reciprocation is a social norm that obligates
the recipient to repay a favor in the future.
On the Internet, you can use reciprocity and rewards to increase the chances that your visitors
will provide you their contact information, take a survey or watch a promotional video or take an
action you want them to take.
While you use this persuader you need to make sure that the reward you are offering to your
visitors in exchange of their contact information must be highly relevant to them. And they must
feel as if they are getting a better deal or a great value for just exchanging their contact
information.
8
2. Consistency and commitment

One key to getting people to convert is our human need for consistency. Once we commit

to something, we want our future actions to appear consistent with that decision. That small
initial commitment makes us more likely to agree to larger requests that are similar. On
your website make sure that your prospects commit themselves to “small yeses” to move

them towards your conversion goal.

On your website make sure that your prospects commit themselves to “small yeses” to

move them towards your conversion goal.

For example, a website selling a weight loss products should ask their prospects whether losing
weight, gaining right fitness is a good idea. This will quickly generate an easy yes. Then follow
up them to find their real problem, then pitch them the right product. This will more likely get a
positive response from the prospects.
3. Social Proof

Humans often decide what is correct by observing what other people think is correct. Telling a
person that many other people have made the same choice encourages your prospect to take your
desired action.
Social proof persuader…

– Removes uncertainty from the visitors mind

– Improves credibility of your website

– Reduces fear factor about buying online

– Builds trust and reputation of your website

For example Amazon’s “Customers Who Bought This Item Also Bought…” is a classic

example of social proof for persuading visitors to buy more from Amazon.

9
4. Liking

We are more likely to convert when a product or service is recommended to us by a friend or someone
we know. We are hesitant to do something when a call is made by a stranger. This happens because of
the lack of trust.
In order to improve trust with your visitors, it’s really important that the language you use
should be extremely friendly. Use the wordings that will make your visitors feel that as if they
talking to a friend.
Create a unique persona of your website. In fact, you should understand your prospects’ problems,
pains and their background as much as possible and try to create a persona that will look
friendlier to them.
5. Authority

Research has shown that we tend to obey people who have the authority or those with impressive
titles and the trappings of what people in the culture consider signs of success.
To enhance the authority effect of your website, you can use few techniques such as mentioning the
name of publications or high authority sites where your website has been mentioned or showcased.
You can also use the name of a high authority product or person which may be indirectly connected
to your website. You can also showcase your achievements on your website.
6. Scarcity

When an opportunity appears to be less valuable, people assign it a higher value. We are more
likely to desire a scarce opportunity or when we have to compete for it.
You can effectively use the persuader of psychology to sell products or services on the
Internet. By providing a limited time discount on your products or services, you can evoke the
scarcity principle in your visitors.

10
6 Important Conversion Factors:

1. Value Proposition – Value proposition is a statement that clearly indicates what benefits your
visitors will receive when they complete your call to action (CTA). It is basically the
sum of all the costs and benefits of taking action. What is the overall perceived benefit in

your customer’s mind?

2. Relevance – How closely does the content on your page match what your visitors are expecting to
see? How closely does your value proposition match their needs?
3. Clarity – How clear is your value proposition, main message and call to action?

4. Anxiety – Are there elements on your page (or missing from your page) that create

uncertainty in your customer’s mind?

5. Distraction – What is the first thing you see on the page? Does it help or hurt your main
purpose? What does the page offer that is conflicting or off-target?
6. Urgency – Why should your visitors take action now? What incentives, offers, tone, and
presentation will move them to action immediately?

11

“You can’t improve what you don’t measure.”

Congratulations! For reaching this module. In this module, you are going to learn the

formulas which will help you to prepare your website for conversion.

Preparing your website for conversion is a crucial stage in the CRO process, because all the
further stages are dependent on the success of this stage. The more accurately you implement this
stage the more you will increase your conversion rate.
So, why wait? Let’s start optimizing you website.

Formula No 1 – Identifying your goals

To measure your conversion rates you have to know what success means for your website. Your website
is essentially a series of messages, which you intend
will eventually lead all visitors to complete some goal.

The goal will vary, depending on the market and its level of awareness. However, it should always
involve
some call to action on the part of the visitor such as:

• To purchase

• To sign up

• To watch a promotional video

• To share information

• To contribute

12
While setting your goals ensure that your goals have some business value, such as sales lead
generation or building your email list.
Avoid vague goals that have no direct value. Think about your target people, how taking them to
your goal is going to help them? What value are you going to provide them?
Only invest your time in tracking goals that are useful to your business objectives, such as
actually submitting a form, downloading a free report, or purchasing a product.

Formula No 2 – Defining a clear Value Proposition

As you might know, a Value proposition is a statement that clearly indicates what benefits your
visitors will receive when they complete your call to action (CTA).
It’s the primary reason why a visitor should buy from you. Customers not only want to know

“What’s in it for me?” but “Why buy from you?”.

Many marketers try to improve their conversion rates by changing page elements like font colors,
buttons, images, incentives and so on. Instead they should really focus on strengthening their
value propositions.
What makes a good value proposition?

• It must differentiate from your competitors’ offers.

• You may match a competitor on every dimension of value except one.

• You need to excel in at least one element of value (key factor that makes you different from
other competitors).
How to develop an effective value proposition?

• Discover your unique value proposition by analyzing the needs of the market.

• Answer this question, “If you had just 10 words to explain why people should buy from

you instead of the competition what would you say?”.

13
• Compare your answer with the claims of your main competitors.

• Refine your value proposition until you can articulate it in a single instantly credible,
sentence.
Crafting a value proposition requires a substantial reflection on what is unique about your
company, your products, and services.
As you develop a value proposition to use as the foundation of your communications plan, some
questions to consider are:
• Are you unique? If so, in what way? Can you definitely prove it?

• If you’re not unique, are you better at what you do than the competition? What exactly is it
that makes you better?
• Can you demonstrate in easily understandable language what it is that makes you better or
different?
• Do you provide quality, either at a price or irrespective of price?

• Do you provide value? If you believe you provide value, can you express it in 20 words or
less, spelling out what is the unquestionable benefit you provide at a fair price to satisfied
customers?
• Do you back up your quality products or services with solid, no-questions-asked guarantees and
unmatched customer relationships?
• Are you totally reliable? This goes beyond the two points above and is the reason why some
companies have been in business for years, while seemingly not being different from other companies
with similar products and services.
But having a powerful value proposition is not enough; it must be communicated effectively to
achieve optimal results.
In the Grabbing Visitors’ Attention stage, you will learn how to effectively communicate

your value proposition.
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Formula No 3 – Set up your Conversion Funnel
A conversion funnel is a primary journey your prospect goes through from firstly visiting your
website to your call to action (CTA).
Sometimes what kills your conversions is that you’re asking for the CTA too fast. People might be
just going through your website and might not be psychologically ready to take an action.
To avoid this mistake to need to design your own conversion funnel which will build trust, develop
a relationship, prove your expertise.
3 Steps to design your conversion funnel.

1. Know what your visitor really wants.

2. Know what you want them to do (subscribe, buy).

3. Define steps to take your visitors towards your goal.

For e.g. – Let’s say you sell an online e-book on physical fitness. Here’s how you should

design your funnel.

What your visitor really wants?

– To improve his/her physical fitness.

What you want them to do?

– To buy your physical fitness e-book.

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Steps to take your visitors towards your goal

– Offer a valuable free fitness report or tips in exchange of their email.

– Become their trusted advisor.

– Freely send them valuable information via email.

– Share some valuable blog posts.

– Send them to your sales copy and ask them to buy.
While designing your own funnel, make sure that you offer value in advance before asking for the
sale.

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“Clear Outweighs Creative.”

Grabbing your visitors’ attention is the most crucial part of your conversion success. No matter
how brilliant your ideas are, you can’t even offer them to your visitors unless you have made them
look at your web page properly.
Research has shown that you have only 5 seconds to grab attention of your visitor and turn them
into a reader.
In this module, you are going to learn the formulas that will help you to effectively grab

visitors’ attention.

So, let’s start grabbing visitor’s attention.

Formula No 4 – Effectively communicate your Value Proposition I hope until now you must have
images, colors and so on). discovered your value proposition. As we saw previously having a
powerful value proposition is not enough; it must be communicated effectively to achieve optimal
results.
Now, it’s time to communicate it effectively on your website in the clearest and most

compelling way. There are 3 ways to effectively convey your value proposition.
1. Congruence – Concept of congruence states that every element on your page should mention your
value proposition or support value proposition. (You can express it through your logos, design,
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Following is the basic layout of how you should design your web page.
2. Continuity – Continuity is ensuring that each step of your goal completion process should either
support or state value proposition.
Continuity plays a vital role when you drive traffic to your website from PPC ads. The hook that
you using in your ads to get clicks should be exactly in similar or in sync with the headline of
your landing page.
Let’s say if a web hosting company is using the sentence “The best web hosting starting at

$3.95”. Then they must place this sentence on their landing page such that it should be the first
sentence a visitor should see.
This invokes a sense of continuity into the mind of a visitor. As he is able to see what he

was expecting.
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3. Credibility – Credibility is making certain that every value statement is communicated must be
communicated in instantly credible manner.
You can improve the credibility of your communication by…

• Publishing testimonials

• Conveying clear benefits

• Only telling the truth that is verifiable

• Using specific qualitative and quantitative facts

Following is the classic example of a Web Hosting company’s website. It describes how the

company has effectively communicated their value proposition using above 3 mechanisms.

Their PPC ad and the landing page have a perfect continuity. Value proposition (VP) is mentioned
using big fonts. Clear benefits are displayed exactly below VP strengthening it.
They have also effectively used a smiling girl’s image to trigger the image of a happy customer
into their visitors mind. Plus they have also mentioned verifiable facts and other features that
strengthen their VP.

Continued on next page…

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PPC Ad
Landing Page
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Formula No 5 – Carving out attention-grabbing headlines

Tests have proved that first thing people look for on web pages is the text that confirms where
they are. So every web page should have one piece of text that stands out above all other text,
making sure it gets read first.
From the conversion point of view, a headline should do two things:

1. It should confirm the visitors that they are at the right place.

2. It should grab visitor interest and give them a reason to look further.

Headlines Best Practices

1. Hint at an upcoming value

If a headline provides too much information, it may both create interest and fulfill that interest,
without encouraging the visitor to engage with the rest of the content.
A headline should be such that a visitor should feel that he can skim through the content and gain
some value.
E.g. – “The secret of successful podcasting”

– “Little known ways to hack Gmail”

– “Here’s a quick way to get over cold”

2. Use the Intrigue factor

Intrigue is an effective factor for grabbing visitor’s attention. But remember while using this
factor don’t try to over promise. Instead keep it direct and ensure that it is appealing to the
visitor’s self-interest.
E.g. – “How I doubled my salary with one email”

– “Earn up to $500 extra per week from home”
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3. Appeal to the how to instinct

The how-to headline appeals to the need most of us have to improve ourselves or our lives in some
way. The secret here is to focus on a need or want and promise to fulfill that need or want. Be
careful, though. To how-to must highlight the benefit or final result, not the process itself.
E.g. – “How to make money online within next 7 days”

– “How to create a mobile app in 7 easy steps”

4. Pose a provocative question

Asking a question directly involves your reader. However, your question cannot be random or clever.
It must relate directly and clearly to the major benefit of the product. It must also encourage the
user to answer “yes”.
E.g. – “Do you make this six common mistakes before buying a house?”

– “How do I know which mutual funds may be right for me?”

5. Give a command

Sales copy often falls flat because it fails to tell the reader what to do. This type of headline
allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not
conversational, it’s dictatorial, but in an acceptable way that readers have come to expect in
clear writing.
E.g. – “Become a famous email marketer in 90 days”

– “Call anyone, anywhere, without a phone line for FREE!”

6. Offer Useful Information

Let me give you a secret today. Most people don’t want information. I know this might be shocking
for you, but it’s true. People are drowning in facts. What people really want is a sense of order
and predictability in their lives.
We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints,
laws, rules, and systems that promise to help us gain control and make sense of things.
E.g. – “FREE. The best kept secrets of making money.”

– “The 10 most important steps you can take to be happier.”
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Formula No 6 – Place most important info above the fold

Make sure all the important information is visible when a visitor first arrives at the home page. A
good number of people will not scroll down to find
the important information.
industry: the fold.
As well as column based layouts, there’s another

idea the web has borrowed from the newspaper

When Newspapers are laid out for sale, they’re folded down the middle and only the top half can be
seen. The bit that’s on the show is said to be “above the fold”. Newspapers are designed to have
their major headlines, branding and photos in this top half of the page so that people are drawn to
them and pick up the paper.
In web design, the term “above the fold” is used to refer to the first screenful of content. It’s
what people can see without having to scroll the page, so it is their first impression of your
website.
It’s essential that your website’s identity or branding and its navigation, appear above the fold.
By having multiple columns of text, you can also start several different stories above the fold and
invite people to click to read more or scroll down the page to finish reading.
Of course, the fold doesn’t appear at the same place for everyone. It varies depending on

the screen resolution, browser used, and the number of browser toolbars in use.
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Formula No 7 – Build your Personal Brand

Why Build a Personal Brand?

You might already know the answer to this question. There are lots of answers, actually, depending
on you, your needs, and the way the world has shaped you. Let’s look at just one answer.
The easiest answer is that you might want to be memorable, and you might want to transfer your real
world reputation into the online world. A strong personal brand is a mix of reputation, trust,
attention, and execution.
You might want to build a brand around being helpful (what I hope my brand means to you), or being
a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a
showman (David Lee Roth), or whatever matters most to you, and also what you are capable of
sustaining.
A personal brand gives you the ability to stand out in a sea of similar products. In essence,
you’re marketing yourself as something different than the rest of the pack. Do you need this? I
don’t know. Do you like to be mixed in with the pack?
Offer Value

Brands stand for something. I don’t buy Apple because the cool kids buy it. I’ve had Apple products
since 1983. I buy them because they’re easy to use, they work, and they’re designed for my style.
Your brand needs to offer a value.

24
For you, consider WHAT you offer, and consider it hard. If you’re not providing a great “product,”
and that can be a service that you do for the world, why should I care about your brand in the
first place?
Innovate

In the world full of people doing somewhat similar stuff, the person who innovates is definitely
ahead of the game. Come up with new things all the time.
It’s not good enough for a new, strong brand to be out there showing people the path from where
everyone is to where everyone might go next. What gets really important is when you are DEFINING
the path.
Doing something new is a great way to get people to be interested in what you do.

Passion Drives Personal Brand

Thinking and planning passion is what fuels the best of what we do. It’s that tireless drive to do
something that we feel matters that will bring us forward in so many ways. A key to your success in
life is to find and enhance this same passion.
All in all, brand-building is all about developing your strongest attributes and redefining them to
a point where people can finally perceive you as an authority in some special area. They see you as
someone providing relevant, credible and reliable value consistently over
time.

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Formula No 8 – Increase relevancy

What you want to say
What they are interested in

Relevancy

Search engines love websites that show relevancy. The term relevance, according to Wikipedia, is “a
term used to describe how pertinent, connected, or applicable some information is to a given
matter.”
In essence, this should also be your measuring stick as you build content for your website.

Also, keep in mind that when a visitor lands on your website, the very first question they’ll have
in mind is: “Is this content relevant to me?”
Every click that a visitor makes is made because they have a specific intention, they have a
question they want answers for, or a need they want to meet.
If they click a banner ad (for example) but your landing page does not satisfy their question, they
will click away. This results to a high bounce rate.

26
To minimize bounce rate, create and maintain relevancy. Keep the consistency between the traffic
source and landing pages.
While you concentrate on one keyword per page, don’t overstuff to the point that your

content will not make sense anymore.

Your readers are intelligent enough to know if you are writing for them or just for the search
engines. There has to be a balance of both.
If you think about it, search engines are actually doing their best to bring customers to your
site.
Just the same, these search engine spiders are also doing their best to give the most relevant
results to potential customers who are searching for something online.
Here are some questions you should answer to measure if your website indeed is relevant enough for
the search engines:
• Does my website’s header provide information about my keyword?

• Is this lengthy paragraph filled with information about what my site is all about, or is it
wandering off topic?
• Are my images’ filenames relevant?
Formula No 9 – Improve focus on your goal
One of the biggest conversion killers is having too much content or choices on your key pages for
your visitors. Too much content or options to choose
creates “paradox of choice “effect.

27
This means visitors won’t know what to click on and may be confused which causes them to bounce.
Your pages should contain just enough information visitors need to make decision whether to take
the next step on your website.
Having too many competing promotional banners or visual imagery is highly distracting. Don’t
presume everything on your pages is needed. Think from users perspective and ask yourself a
question is this piece of content really needed?
Focus on your key entry pages – this is the first point of contact visitors often have on your
site, and they will judge your site from what they see in the beginning.
Formula No 10 – Improve your Page Load Time

Visitors are pickier than ever before – and if your page content loads slower than other

sites, your risk prematurely losing many visitors.

Page load speed is very important when the users are surfing from their mobile phones and
connection is much slower. Latest Google updates now provide higher ranking to websites that load
faster.
You can improve your page load speed by…

• Compressing images, graphics and videos on your web pages

• Minimizing HTTP requests

• Reducing server response time

• Enabling browser caching

• Reducing redirects

• Using content delivery network to boost load times (MAXCDN, Akamai)

• Using Google’s Page Speed tool to check the performance of your key pages

• Use Pingdom the free website speed testing tool

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Check browser/resolution issues

Slight differences between how browsers render code can wreak havoc with how your website looks.
Something small like page layout issues is not good for conversions.
It’s, therefore, vital to check for issues with how your website looks like on major browser types,
particularly your entry pages and checkout pages.
You should also check how your website copes with very large monitor resolutions ( can stretch out
your content too much and affect eye flow). It’s also important to check smaller browser
resolutions ( like tablets and mobile devices), as things can often look very condensed.
Use tool like crossbrowsertesting.com to easily check and then fix any issues that you encounter.

Formula No 11 – Optimize your website text and layout

As you might know people don’t read online content the same way they do book and newspapers – they
scan. So its important that you make your text scan-able. Improvement in your text organization can
have a significant impact on your CRO.
Understand the principle of the F-shaped reading pattern and put your most important content in the
top left of your pages. Understand the influence of images and graphical elements on eye flow and
optimize them. Use tools like EyeQuant.com to check and get test ideas.
Use a responsive website design. As more than 50% of the searches on Google are coming from mobile
devices. You need to make sure that your website is ready for mobile devices.
29
Website text organization best practices:

• Use bullet points to emphasize key details and to improve scan-ability.

• Use small paragraphs. Each paragraph should be only 3 – 4 sentences.

• Use sub header to introduce short blocks of text.

• Use bold, italics and even yellow background to draw attention to your keywords.

• Cut out unnecessary words and remove jargon/uncommon acronyms.

• Use visitor-centric language. Try to write in a way as if you are addressing to your

friend. Make use of word “You” instead of words “Our” “We” “Us”.

• Tell them how your product or service is going to help them. Convey them the benefits.

Formula No 12 – Optimize your videos and images

An image can be worth a thousand words. Unfortunately many images used on websites don’t engage or
excite visitors or don’t add much value or benefit. This increases bounce rates.
It’s key to use imagery on key pages to help support your text or show off your offerings, and it’s
essential to test them to increase conversions. Videos are particularly important to help explain
new unique services.
Optimizing your images

Images should always be relevant to your website and help provide clarity and meaning. Include
imagery of people on key pages – adds human touch which boosts engagement.
For product images always ensure that you have zoom able, multiple high-quality images. For
service, websites include plenty of screenshots that show bigger version when clicked or animated
imagery of your service in action.

30
Optimizing your videos

• Create explainer/demo videos that highlight the benefits of your offerings.

• Create videos showing demos or reviews for your products being used.

• Create video testimonials to build social proof.

Videos best practices

• Keep videos under 2 minutes ideally.

• Use high-quality voice overs or background music to increase professionalism.

Formula No 13 – Offer a lead magnet

A lead magnet is something that you’re offering to your website’s visitors in exchange of

their contact information such as email address, phone number, name, etc.

A lead magnet can be anything like a simple 1 page PDF report, an eBook, an email course, video,
free webinar, or a cheat sheet. While offering a lead magnet make sure that your lead magnet is
relevant to your content or to the products you’re promoting.
For e.g. If your blog is about web traffic generation then you might offer an eBook mentioning all
the paid and unpaid traffic generation sources as a lead magnet. One most important to remember
while offering a lead magnet is that you should display your lead magnets on very prominent
locations of your web pages, where they’ll call most the viewers’ attention.
Continued on the next page…
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Lead magnet example

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Formula No 14 – Adding more sign up forms

More sign up forms gives your website’s viewers an extra push to subscribe to your updates or
newsletters. This helps to grow your website’s mailing list.
But there are certain best practices for placing sign up forms on your website. Placing sign up
forms everywhere on your website will hurt your conversions. The best locations to place sign up
forms are in the top of right sidebar and at the end of each blog post.
Tips for Creating an Effective Sign Up forms
• Clearly enumerate benefits (what’s in it for me?)

• Keep required information to a minimum

• Only ask for information you have a plan to use

• Avoid asking for sensitive information

• Reiterate your value proposition

• Explain in what format these benefits will come (e.g., newsletters, alerts, promotions, etc.)
For e.g.

33
Formula No 15 – Using exit pop-ups for collecting emails

Exit Pop-ups are the great way for catching users attention and calling them take action. Pop-ups
help to gain the attention of the visitors who are just scanning your website. They provide the
best opportunity to collect the contact information of such visitors and grow your mailing list.
Exit pop ups appear only when someone is clicking away from your landing page or website. Exit
popups may try to entice you with a last-minute promotion, ask you to sign up for an e-mail
newsletter in exchange for your contact information, or gather survey information about your reason
for leaving.
For e.g.
34

“Value and relevance are kings.”
Once you’ve grabbed the attention of your visitors, it’s the time to keep them engaged in your
website. In this stage, you are going to learn the superb formulas that will keep your visitors
glued to your website.
Visitor engagement is a key stage in CRO. Greater the visitor engagement greater the number of
conversions.
So, don’t miss this stage. Understand all the formulas and implement them.

Formula No 16 – Identifying leaks and closing them

One of the biggest factors in measuring the performance of your website is the Exit Rate. As you
might know Exit Rate. Exit Rate represents the percentage of page visitors who leave a site from a
particular page.
Exit rate is helpful metric to determine the leaks on your website. A high exit rate can help you
to identify which page is not properly doing its job.
You can check the exit rate of your website on Google Analytics.
Once you have identified which pages are causing visitors to exit your website. Your job is to find
the problems and fix them.

35
Major Reasons of high exit rate:

• Your website is visually unappealing.

• Your website is difficult to use.

• Your website doesn’t meet user expectations.

• The people coming to your website aren’t the right people.

• There is not CTA or too many CTA’s.
Formula No 17 – Remove the Jargon
Read the following statement –

“Revenue-focused marketing automation and sales effectiveness solutions unleash collaboration
throughout the revenue cycle”
Did you understand it? What does it mean? Can you now explain what they do and how is it useful to
you? Not really, right?

36
Do not try to woo people with fancy, complicated business language – it just doesn’t work. Write
for people, it’s people who read your website. A CEO, CFO or manager they are people too.
Be clear with what you have to say. Make sure that it is conveyed in the easiest possible way to
visitors. Being clear is the most important skill a successful marketer has. Explain the main
benefits to visitors, not push them into confusion with jargons.
The best way to re-phrase all of the marketing speak on your website is to imagine you’re
explaining your product to your close friend. If there’s a sentence worded in a way that you
wouldn’t use in a conversation with a friend, re-word it.

Formula 18 – Improve Content Organization
1. Use Shorter Paragraphs

Make sure the content on your site is laid out in small paragraphs. Your paragraphs should consist
no more than 1-3 sentences. Spacing out your paragraphs into smaller chunks makes it easier on
readers’ eyes. Long chunks of text often overwhelm readers – and that’s an excellent way to make
them leave your site in 5 seconds.
Furthermore, spacing out your paragraphs is an excellent way to build up to something and make an
impact. Use 2-3 sentences of “build-up”, then say the message you want to convey in a single line,
spaced out, all by itself.
2. Use Relevant Internal Linking Structure

The good internal linking structure is a great way to decrease your exit rate and generate more
page views per visitor. Link to related blog posts using anchor text relevant to the blog post at
hand.
For e.g. – 6 facts that will help you to generate more traffic using search engine

optimization.
37
You can also add “Related Posts” links in the middle and at the end of each post. However, make
sure that you do not overuse this tactic. Although it can serve to engage readers, it will annoy
them if you do it any more than twice per post.

For E.g. –
3. Use Clear Navigation
Its essential that visitors can easily and quickly find what they are looking for, otherwise they
might bounce. Header navigation menus are highly important navigation option and need to be very
engaging and help solve your visitors main need.
Realize, many visitors prefer navigation menus rather than internal search. Your other page links
should be compelling to click and useful and help visitors find related content or get your key
goal related pages.
Make sure that you use appropriate hierarchy if you use subpages and categories in your menu. Don’t
stuff your menus with too many different items – 7 topmost items is right around the max you should
go. Use short, descriptive title attributes.
Navigation Menu Best Practices:

• Use drop down menus to organize menus better and improve usability.

• Add in menu links to emphasize value proposition.

• If selling services, always add a ‘testimonials’ link to build a social proof.

• Make the menu look more prominent and more stylish – not just plain links.

• Prioritize and emphasize showing links relating to your key goals.

• Optimize it for mobile devices.

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4. Optimize internal search

A good internal search is essential to help visitors quickly find content on your site. Having
plenty of relevant search results is key for reducing bounce rates. Prominent, highly useful
internal search box is needed on every page of your site.
Best practices to improve internal search box:

• Keep it in an obvious place – ideally in the top right.

• Offer predictive search results in the box while typing.

• Try increasing prominence of the search box if highly used on your site.

• Don’t put other text boxes near it like newsletter sign up – this can confuse.

• Depending on what you are selling, offer advanced search with detailed criteria.

Best practices for improving internal search results:

• Automatically fix or offer suggestions for incorrectly spelled search terms.

• Add a featured search result at the top and highlight key products / content.

• Make sure you have enough relevant search results for your top internal searches.

Formula No 19 – Ensure all the links are working

Don’t frustrate visitors or the search engines with broken links. Broken or dead links in your
website will waste your efforts in reaching your conversion goal. The more your links reaching your
visitors to the 404 error the more chances that you’re permanently losing your visitor. To avoid
this…
Test your links.

Make sure your site works! Load your site in a browser from the Internet (not from your hard disk),
make sure all the images appear correctly and click on all the links. This may seem obvious, but if
it’s so obvious, then why do I constantly find sites whose images and
internal links don’t work right?
39
If you’re using a link checker that’s built into your web editor and your site is framed, then you
can’t depend on the link checker, because it can’t check for framing problems (e.g., pages load
into wrong frames, clicking a link results in frames within a frame, etc.).
Check it yourself. While manually checking your site for broken links are effective, there are
broken link checker tools online that serve the same purpose. Let’s face it. Broken links, missing
anchors as well as referenced objects lead to many issues.
Here are a few online link checker tools that you can use to check your site for broken links:
• WC3 Link Checker

• Link Checker

• Link Tiger

• AddMe.com

• Site Link Analyzer

The steps on how to check for broken links on all of the above mentioned sites are all pretty much
the same:
1. Go to the link check site.

2. Enter your site’s URL.

3. Click on the Check now or Go button to check for broken links.

Also, remove dead external links periodically. If you link to any external sites, some of those
links will almost certainly stop working at some point as the sites move or become extinct.
Don’t waste your readers’ time by forcing them to follow broken links. Check your links at least
once every few months. You can use software to automatically check your links to external sites to
see if any of them have gone dead.

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Formula No 20 – Convey your message using a story

You must have heard telling a story related to your content or marketing strategy is one of the
best ways for attracting the audience. Stories help you to captivate your target audience by
directly speaking to their emotions.
Stories help to create a certain perception about you in the minds of your prospects. Their
perception of you determine whether they’ll read your content, share your post, or buy from you.
When you tell a true story, your message is perceived as authentic and people will grasp it quickly
because the human brain is wired to remember a memorable story.
In short create a story which will help you to emotionally connect with your prospects and convey
your message to them indirectly.
For e.g. Rich Scherefren of Strategic Profits does a wonderful job by using a relevant story

on his product’s sales page which conveys them the importance of JV partnerships.

This story connects instantly with the prospects and gives them a clear message what difference a
JV partnership can make to their profits and business.
Continued on the next page…

41
Example of the above mentioned storv

“You Don’t Have 10 ‘Be Smarter Than A
5th Grader T0 Understand The Power
Of Joint Venture Partnerships. . .
Ironically enough I discovered this when Iwas in the 5th grade.
You see… this kid I knew ,Jimmy Kuharski._. his dad vvas a candy distributor…
So…I make a deal to get candy bars for a quarter a piece and sell them for a dollar.

No cub scout jamborees… No little league fund raisers… Just me…
My own little summer business.

I made almost 5750 selling candy that summer. Not too shabby for a 10 year old.._

But this other kid,Mikey took my idea and made 剖most
S2400. And get this…

He sold zero candy bars.

Instead,he formed pa同nerships and got his 6 pa代ners to do the selling for him.

The candy bars were still just a dollar. But Mikey gave away nearly 40 cents profit on each bar.

Sounds like a lot to lose. I know. But in the end… he socked away almost 4 times more profit than
I did…

And did almost no work to get it!

That summer I grew up a little. That’s the summer I learned the value of JV partnerships.
。P制 veCircle 42
“More social proof = more trust.”
One of the most powerful weapons of visitor influence is ‘social proof’. It’s a psychology theory
commonly used with great success in marketing and it works well on the internet too.
It means the more popular and well-liked your website looks, the greater the chance that others
will use it, have a positive experience and convert. Many marketers don’t realize the influence
social proof has in conversion and do a poor job with it.
There are many ways to increase social proof on your website to increase conversion rates.
Following are the most influential formulas to increase social proof on your website.
Formula No 21 – Testimonials

Testimonials can be an extremely useful sales tool for your website (and your other

marketing materials too!). However, they can be just as harmful if you’re not careful.

Your testimonials need to be legitimate and sincere, and there are a number of ways to ensure this.
Firstly, who are they? For your testimonials to look legitimate you should at least include their
full name (not just their initials), as well as their location. A suburb and state are usually
best.
If they are representing a business, then include their business name, and you should also provide
a way for them to be contacted so that their testimonial can be backed up. So for example, ask them
if they mind if you include their website address.

43
If you’re struggling to find enough people to provide testimonials, this can also be a good way to
turn your request into an opportunity for them – you are advertising their business and creating a
good inbound link for their website (which is good for their Google rankings!).
But always remember to ask for permission before publishing their testimonial. Including a photo is
also a great way to improve the credibility of the testimonial (and definitely don’t fake this with
a generic stock photo!).
Another tip is to choose testimonials that have a specific message in them. For example, a
testimonial like “I chose your restaurant for my mom’s birthday, and we couldn’t be happier with
the service, the food and the ambiance.
Your lamb shanks and risotto were to die for!” is far more effective than “You have great service
and awesome food”.
Now where on your website is the best place to put all these great testimonials? The homepage is a
good place to start.
The more details you indicate to the testimonial, the more credible it appears to your website
visitors. Let’s face it. There are cheap-looking testimonials that only says “Great product!” with
just the initials underneath.
The more statements there are in the testimonial, the more visitors will believe that you can
deliver results.
Whenever possible, it would also be advisable to add the client’s full name, location, client’s

company, URL if applicable, as well as his photo. This, of course, should be done with the

permission of the client.
44
Best practices to test and optimize your testimonials :

• Keep testimonials short and to point (include benefit).

• Show testimonials on 3-5 key entry pages with a good title.

• Make them more credible/eye catching by showing photo or company logo.

• Consider getting expert reviews from famous people or industry experts.

• Add a ‘testimonials/happy clients’ navigation menu link.

• Consider using a video testimonial for highest credibility and influence.
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Formula No 22 – Leveraging Usage Numbers

Showing numbers that imply many people are using and product or service is a great way to build
social proof. Usage numbers work well to reinforce and build better unique value proposition.
Best practices for taking advantage of usage numbers:

• Find compelling usage numbers (e.g. no of customers, downloads, total savings and so on).
• Display your number of Twitter followers, Facebook likes or Newsletter subscribers on your key
entry pages.
• While doing this ensure that usage numbers are high enough – over 1,000.

Formula No 23 – Leveraging Reviews and Ratings

Showing good reviews and ratings of your offerings are essential for building social proof.

Best practices for taking advantage of reviews and ratings:

• Focus on getting more reviews. Use incentives for persuading your customers for writing a
review for you.
• Clearly show star ratings on category and product pages.

• Offer the ability to sort reviews (by stars and recent ones) and allow review comments.

• Show your highest reviewed/rated products on key pages.

• Use third party ratings your product or service received on another authority website.

• If you product or service is showcased on another authority website mention it.

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Formula No 24 – Add your personal image

Consider adding a professional picture of yourself on your website. If you write articles, include
a photo of yourself as well in the bio section on every article you write.
Studies have shown that there is an increased level of confidence from potential clients when they
have seen that there is a real person behind the business.
Other parts of the website where you can add a professional photo of yourself, the business owner:
• Home Page – this will increase your chances to gain your visitors trust immediately.

Once they see a face behind the business, they will more or less feel that your business is
legitimate.
• About Us Page – this will add credibility to your site as your visitors read about your
personal / professional background, area of expertise in the business
• Blog – if you have added a link to your blog on your website, it is also best to add your own
picture. This drives more traffic to your blog, as your visitors will have the impression that your
blog posts are relevant and worth reading.

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Formula No 25 – Using Facebook page as a Platform for your brand Your website’s Facebook page
should be the focal point for your brand. This is your chance to show the world what you’re all
about. Many times, prospects will come to your Facebook page well before they visit your website,
so it’s important to make a good impression.
Be sure to include content that will further your brand strategy. This includes:

• Regularly posting helpful links and notifications

• Choosing a profile image that accurately reflects your brand and is easily recognizable

• Posting photos that represent your personality (remember, people buy from people)

• Encouraging interaction and sharing

• Responding to feedback in a timely and professional way

These best practices will help attract leads to your Facebook page, where you’ll be able to

build your brand and the trust of your prospects.

The About field. If you want more traffic to your website from Facebook, don’t bury your address on
your Info tab where visitors can’t find it. The first place to showcase your website address is in
the About field of the Info tab. The About field appears in the left sidebar of your Facebook Page,
and it is this sidebar that gets the most visibility.
The Facebook “Like” Box. One of the easiest ways to extend the reach of your website is to add a
Facebook “Like” Box. The “Like” box widget can be customized and added to your site’s sidebar. The
“Like” box allows you to acquire new fans for your Facebook page without them having to leave your
website. It also helps to build your social proof by showing your fan count.
Respond to fans. Providing quality content is just one aspect of building a good Facebook fan page.
Another critical aspect is engagement. By actively responding to your fans’ comments, questions,
suggestions, ideas, etc., you show that you are someone who cares,
listens and takes action to engage your community.
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Formula No 26 – Leveraging the power of Twitter

A Tweet is a powerful tool. Every week billions of Tweets flow through Twitter about every
imaginable subject. A wide variety of people, organizations, businesses — big and small, local and
international — all use Twitter to make their presence known.
Here are some tips on how to maximize the use of Twitter for your website’s conversion:

Follow reporters and news outlets that cover your topics, and retweet their relevant comments and
insights. Not only will you provide interesting content to
your followers; some of those reporters will follow you back.
Create a regular series of Tweets that are

informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion
boutique, tweet ways to match current trends with vintage items.
A descriptive Tweet with a photo will not only get clicks, it will inspire retweets. Think of

the words in the Tweet as a setup and the photo as the punch line.

Follow people from outside your industry to get ideas about interesting content. Be sure to give
writers credit when repeating their content in a Tweet.
Check out who your followers are following. They are likely interested in similar topics, and are a
natural extension to your existing network. This can be a very time consuming process so do it in
small chunks or use Twitter’s built in “Who to follow” tool.
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Use Twitter search. Find keywords or phrases that relate to the audience you are trying to reach
using Twitter search. Save your search query so that you can browse through the Twitter stream and
follow people who are “tweeting” about your topic.
Manage, schedule and track your tweets. There are numerous free and paid tools that can help you
manage your Twitter account, including CoTweet, Hootsuite and Tweetdeck (to name just a few).
Remember that Twitter is a “social” tool and is best used to build and nurture relationships. Don’t
treat it as a broadcast channel. In other words, don’t automate your account and try and be present
daily — even if it’s only for a short time.

50

“Less anxiety = more conversions.”

Most of your prospects will feel anxiety when they are going to make a purchase. Feeling anxious is
common phenomenon your prospects will face as most of them might not know you personally.
There are usually 4 main sources of anxiety :

1. Quality

2. Reliability

3. Security

4. Price

You can address each of the above-mentioned anxiety sources specifically using following formulas.
Formula No 27 – Address Hesitations and Objections

Whenever people read your offer, they’ll have some conscious and sub-conscious objections to what
you’re saying and hesitations about taking the offer. The solution to preventing these objections
is by addressing all the possible issues in your sales copy.
Step one – Create a list of all the possible hesitations and objections your potential customers
might have.
Step two – Add information to your sales copy to eliminate or alleviate those concerns.
51
The list can contain things like:

• You don’t understand my problem (explain the problems your solves).

• Why should I believe in you? (show off your credentials, experience, awards etc.).

• It’s not worth the money, there are cheaper alternatives out there (explain your price,
compare with the competition, prove the value your product offers).
• What if it doesn’t work for me? (have testimonials of all kinds of users that have

benefitted from your product).

• What if my credit card information is stolen (put third party seals).

Formula No 28 – Establishing Trust

Trust. It’s a simple word, representing a fragile bond you build with your customers.

It is very important to secure trust logos for your website to help gain confidence from your
potential customers. They may have liked you on your Facebook page, but do they really know you?
As the success or failure of your online business depends largely on trust, it’s critical to
determine how shoppers perceive the trustworthiness of your website, your brand, the quality of
information you provide and the products and services you offer.
Failure to address any gaps in trust will surely lead to unsatisfied customers, lower site
conversions, and lost sales. Displaying logos that are “familiar” to your site visitors’ help
instill credibility and confidence. Are you a member of a better business bureau, or your local
chamber of commerce?
While overall consumer trust in conducting business online has been gradually eroding over the past
several years, trust can be regained. But it will take the proper investment of time and resources
to improve specific areas of customer trust that will directly impact your online business – in the
form of higher site conversions as well as lasting customer
satisfaction.
52
Here are some of the issues customers often want answers for before they decide to trust and
transact with any online business?
• Is this site legitimate?

• Will my personal information be safe when I give it to them?

• Will they share my information with other sites?

• If I purchase from them, will my credit card information be safe?

• What’s my guarantee that I will receive my item after I make an online purchase from their
site?
While it is helpful to address the above-mentioned in text form, people would expect to see visual
proof from a 3rd party entity or institution that will give them the guarantee that your site can
be trusted.
Here are few tips to improve the trustworthiness of your website.

• Make it easy to verify the accuracy of the information on your site.

• Show that there are real people or a real organization behind your site.

• Show that honest and trustworthy people stand behind your site.

• Make it easy to contact you.

• Design your site in a professional way.

• Make your site easy to use and more useful for the visitors.

• Avoid publishing annoying and disruptive ads.

53
Formula No 29 – Reducing Risks

Whenever there’s a transaction, there’s a risk involved. Usually, the vendor has the buyer carry
most of the risk. If the risk seems too big to the visitor, he is not going to buy.
There are two foolproof ways to mitigate the risk and improve confidence in the mind of

your visitors. These ways are as follows…

Offer Guarantees

Guarantee is a great way to eliminate the perceived risks your prospects might have. It also a
great way to convey your prospects that you are confident about the quality of your product and
benefits it will provide them.
Guarantee convinces people that they are not about to make any mistake by giving their details and
money
People need to know that you are going to deliver in your promise so they don’t waste their

time for trusting you.

But, while providing guarantee make sure that your guarantee is simple and it’s something

that you can satisfy.

Here are some examples of guarantees :

• Lifetime guarantee

• Lowest price guarantee

• 100% satisfaction guarantee

• 30 days money back guarantee

In order to make your guarantees stand out use the seals or images with your guarantee

on it.
54

Use external security seals

While making an online purchase the two most common questions that raise into your

prospects mind are…

1. Whether my credit card, information will be safe?

2. Which secure payment methods are accepted? (Credit card, PayPal)

To address the first question display third party security seals on your website. Security seals
help to increase credibility, authenticity and reduce skepticism.
To address the second question use trusted card logos such as Visa and MasterCard enhance shopper
confidence at the point of purchase.
By adding credit card logos into the body of your website, you can tell your shoppers exactly which
cards you accept whilst they are browsing your store. This will boost shopper confidence and
encourage them to make a purchase.
The placement of these security seals is also important. Place these security seals near the CTA
buttons.

55
Formula No 30 – Compare with the competition before your visitors Nowadays with so many products
and services available, you can expect a decent number of competitors. Research has shown that
people do their homework before purchasing a product and compare among providers. It will rarely
happen that someone will buy your product without comparing it with your competition first.
But, most of the times people are too lazy to do the detailed comparison. They just compare the
things without giving it a lot of thoughts – they just look at the price and main features.
You can use this to your advantage by doing your own comparison. You can point out the

things you feel are your biggest advantages over the alternatives. If your product is more

costly or is lacking few features, then this is your chance to explain why.
56
This depends on your product. If it’s a pure spec-based product like say, a smartphone, you can
compare the specs (battery life, disk space, RAM etc.) in a traditional table.
If your product is more complex, use a more descriptive comparison.

If some of the specs are lower than the competition’s, point out that maybe your support is way
better or you provide personal consulting or it’s more greener or whatever. Also, admitting your
shortcomings is a good thing – it makes the rest of your case more believable.
The traditional way is using tables, but probably you can come up with better, more creative ways.
57

“Ask for the right action at the right time.”

The previous stages we’ve taken all the major steps to make your visitors ready to buy from you or
take your desired action. Now it’s the time to ask them to take the action you want them.
Formula No 31 – Remove Distraction

This is big. You want people to focus on a single action and not be distracted from it. Are there
items on the page that could divert the visitor away from the goal?
The more visual inputs and action options your visitors has to process, the less likely they are to
make a conversion decision. Minimizing distractions like unnecessary product options, links, and
extraneous information will increase the conversion rate.
On your landing pages and product pages, remove or minimize everything that is not relevant to
users taking action.
1. Remove or shrink the menu.

2. Get rid of sidebars and big headers.

3. Eliminate elements that are not helping people take that one most important action.

4. No blinking elements, no automatic sliders

5. Take off irrelevant (stock) images.

Ask yourself is there anything else that you could take the off page, something that is NOT

contributing to the conversion?
58
Formula No 32 – Using Power of Scarcity and Urgency

One of the best-underused tactics to boost your conversions is to add scarcity and urgency into
what you’re offering on your website. If you use this tactic, your visitors won’t want to miss out
on what you are offering, and makes it seem more valuable to them.
There are 2 kinds of scarcity you can create:

• Quantity-related scarcity (2 seats left at this price)

• Time-related scarcity (last day to buy)

If the supply of your product is endless, you can give out time-sensitive bonuses, a free gift to
first X amount of buyers or a discount if they complete the purchase within a certain time frame.
Good practices for creating Quantity related scarcity:

• Mention clearly how many are left – and use cross through to show original quantity.

• Use pop-ups in corner to show how many items are left and how many visitors are currently
looking (like on Booking.com)
• Call out low stock numbers on product pages (like Amazon.com)

Good practices for creating Time related scarcity:

• Clearly state how much time is left by using a countdown timer.

• Under 7 days works well to increase urgency.
59
Formula No 33 – Using loss average to your advantage

Research has shown that people are more worried about the loss than gaining profits. People work
hard to avoid losing something than they do to gain something. Make it clear to your customers that
they do not want to miss the excellent opportunity you’re offering.
Use following like sentences on your website to use loss average for your benefit.

– “Do you really want to miss out this opportunity?”

– “This offer will only last until… Get it while you can!”

– “Before you go, this is a one-time offer…”

– “Flash deal, it will be gone before you know it…”

Sites like Groupon and LivingSocial have said that 20% to 30% of the coupons purchased are never
used. It means people are snatching daily deals and offers because they’re so afraid to miss out
the opportunity. In the end, the coupons expire before they can be used most likely. Because
customers purchased goods and services otherwise they would have avoided.
Continued on the next page…
60
Formula No 34 – Make buying extremely simple

Your goal has to be to make doing business with you as easy as possible. Your users should not try
to figure out how to buy from you or where to click. It has to be intuitive and self-evident. As
few clicks as possible.
Could your grandma be able to buy from your site within a minute or two?

• Tell your users what they should do next. In every page, always guide the user towards the action
you want them to take. Make the primary next step look more important than other links.
• Do not give users too many options. The Paradox of Choice (a great book, btw) states that the
more choice you will give your users, the easier it is to choose nothing. Choice paralyzes. If you
have a lot of products, build better filters, so your prospects could identify the right one for
them without spending too much time.
• Ask to fill as few fields as possible. The more fields you have in your order or sign up form,
the fewer people will fill it. Add the option to sign up via their Facebook or Google account.
Don’t ask for anything that you don’t absolutely need to know in order to fulfill the order.
• Do not force users to sign up in order to buy. Do you know the story of the 300 million dollar
button? I suggest you read it. The main point: do NOT force people to sign up as a user in order to
buy from you. Let them check out as a guest. It will make a world of difference.
• Offer free shipping. Free shipping was the most popular motivation for 82% of UK and

80% of US consumers in a study conducted by eConsultancy and gives retailers that offer

this option a clear advantage over competitors.
61
Formula No 35 – Final Step – Optimizing your Call to Action CTA

A CTA is a set of words that visitors click on take action on a website, and usually in the form of
a button or link. CTA buttons often have the biggest influence on conversions. Ultimately your CTAs
should be actionable, highly compelling to click and relate to key goals and use cases on your
website.
The first step is to ensure that you use CTAs on key pages that relate to solving your main use
cases and your key website goals. Also the test choice of pages you send your CTA too.
Limit your main CTA buttons to two per page – one really important one, and one alternative one.
Next test the page location of your CTAs – ideally above the fold on key pages and repeated towards
the end.
Great ideas for improving your CTA’s

• Improving wording to better influence – use action words, never use ‘submit’ or

‘subscribe’

• Test using supporting wording below CTA to refine/explain your offer.

• Test the style and color of them – make them stand out in an effective way.

• Text size – make sure they are large enough to be seen and stand out.

• Try to place the trust and security symbols near your CTA.

62

Viral Blog Machine

Viral Blog Machine
By: Dave Deib ©Copyright 2015 DaveDeib.com
Notice:
You only have the personal use rights to this report, the Viral Blog Machine. You do not have the right to reprint or resell this report, the Viral Blog Machine. You also may not giveaway or share the content herein of this report, the Viral Blog Machine.
The Viral Blog Machine AKA: The Blueprint – Steps to Setup Your 1st Website and Check List
Viral Blog Machine By: Dave Deib ©Copyright 2015 DaveDeib.com
2
The Viral Blog Machine AKA: The Blueprint – Steps to Setup Your 1st Website and Check List
Welcome. In this online age, it has become the norm for every business to have a website. These businesses are usually well established and the work to keep their website online is usually delegated to their marketing and IT departments or an outside source. That’s great for them but how about you? Are you one who would like to have their own business with a website that is successful? Of course, you do. No one gets up and says I want to start a business and my goal is to lose money today. That may be extreme, however, we hope you get the point.
If you have a small business and haven’t taken the step to be online or if you want to start an online business to make extra money, how do you get your idea to market?
As with any business in a physical building, just because they open their doors does not make them a success. These businesses have to have the customers walking in their doors who are willing to buy what you are selling. Think of your online business the same way.
Most people sometimes feel that with any new technology they are in over their head and don’t have a clue of where they are to start. First is your business idea. This either will or could be hard work for you to be sure you have or have found where you need to be. Some will call this an idea, others would call it your passion. What are you passionate about?
We have tried to make taking your business idea or your passion, giving it a form and/or function and combining it with your first website in these easy to follow, basic steps.
You will see that we have compiled, what we believe to be, the three major categories you are going to need to consider prior to starting any business, and specifically, for your own online business and how you will go about creating your new website to be successful.
We have created the steps as an outline for you to be able to work through each of these categories to bring your business idea to life and your website online. Under each category are the aspects or points to consider and under each aspect are the steps or tips to accomplish that aspect.
Step one – Market Research and the six aspects, a-f.
Step two – Setting up my niche website to make money and the seven aspects, a-g.
Step three – Getting my website online and the six aspects, a-f.
Your goal is to have your website producing at least a passive income for you when you have completed these steps. So let’s get started.
1. Market Research is the most important category for you to accomplish. Without market research or establishing that there is a demand for a product or service, you are that business that opened its doors and the only person inside is you.
Much like a physical store and those that are just browsing, you need to know that individuals that are online are just looking around, however, they are more succinct, as they want information first. To do this they have entered a ‘term or words’ that describes what they want into a search engine (Google Search currently has over 70% of that traffic). The individual now has received a list of sites that have their ‘term or words’ in their website. This will be the keywords discussed later.
On the page will be a list of sites to visit and on the right side or top will be ads known as adverts and were placed by Google Adwords by advertisers. The higher up on the list the more searches have been done for that product and that supplier has ranked highest by answering the keyword responses.
The Viral Blog Machine AKA: The Blueprint – Steps to Setup Your 1st Website and Check List
Viral Blog Machine By: Dave Deib ©Copyright 2015 DaveDeib.com
3
a. How Do I Find a Market that is Profitable? Ask yourself, why do I go into a certain store?
 It is to fulfill a need and
 Determine I am going to be the supply that is answering the demand
b. How do I find my niche or use my passion?
You need to understand that this research is necessary to find your niche in a major market, specified enough to allow reasonable competition and for you excel resulting in you earning an income from your niche.
 Begin by entering the niche word or term search for your niche word and see what the response is.
 To find the subcategories under your niche word or term, go to Yahoo.com or use open directory project http://www.seodp.org/ to find a specific aspect or subcategory of a primary market or need you are looking for
 To make your niche decision use common sense and am I able to make money in this niche without high completion or a lot of free access to the product I am thinking of selling
 Check against your Google Search and see how much advertising is done, advertising = money is being made
c. How do I research my niche?
First,
 where are people looking for information and
 where is money being spent and
 where a lot of advertising is being done
Second,
 confirm there are search terms that are used in your niche
 your goal is to be on the first page, in those featured 10 sites, who got there through natural searches
 the first page drives targeted visitors, those specifically looking for your product, to your site and that results in the opportunities to make money
d. How do I find keywords that are profitable?
 Use the free Word Tracker research tool, https://freekeywords.wordtracker.com
 Sign in and you will get 100 top search terms that individuals are using when looking for information
 Use any of the others word tracking sites available
 Make a decision
e. How do I use Google’s AdWords Keyword Tool?
 use free GoogleAdwords tool – no sign in necessary for get the top 100 basic results
 set up an Adwords account if you want to get full results up to 800 keywords/terms
 This resource is where online advertisers go to place their ads on the results pages during a search
 You want a search term that individuals used without too much competition but reasonable
 Enter your search term, use quotes around the keyword or term to get the number of competitors you would have; results less than 100,000 is good; 50,000 is very good; 30,000 or less is excellent
 You want to compile a list of 10-20 keyword or keyword terms for your chosen niche
The Viral Blog Machine AKA: The Blueprint – Steps to Setup Your 1st Website and Check List
Viral Blog Machine By: Dave Deib ©Copyright 2015 DaveDeib.com
4
f. How do I use Market Samurai for advanced niche market research?
 This will give more information, faster
 Market Samurai has a free trial offer and
 You will receive their trial offer link when you sign up
Are you excited about the possibilities you have discovered? We understand this has been a lot of work so far and some will feel that it was not necessary.
Just remember as you are doing this, how many people do you want in your store? Of course, you want the place packed, who wouldn’t. Your research has given you what could be a good niche for you and you have the keywords and keyword terms to get individuals to your site.
2. Setting up my niche website to make money
Now that you will have them in your store, the intent is to sell something to them. This step analyzes the earnings potential of your niche. There are some options you can chose from as an online marketer:
a. To create my own product
 it is yours and unique and with a product there may be no competition
 it can be informational, a service or a physical product (examples could be video or video series offering how to do something in your niche-a digital training guide, an e-book focusing on your niche or selling a paper book (remembering the competition and competitors should you select this path)
b. I can do Affiliate Marketing. What is that and why would I do it?
Pros,
 selling established products and /or services for someone else, the creator, wholesaler, retailer or manufacturer
 this method is the easiest for beginners
 it is a great way to get started
 again, you have an established product and/or service to sell
 you must sign up to be their representative and with very few exceptions, there is normally at no cost to you
 you can start immediately
 you receive all of the materials necessary to promote and advertise the product and/or service, normally at no cost to you
 there are usually help line resources available to affiliate marketers
 you make commissions selling for affiliate marketers
 you can be rewarded with bonuses if you become the best at selling for someone else
 you can be an affiliate marketer for more than one company, product or service
Cons,
 the products and/services are not unique to you exclusively
 your competitors are other affiliate marketers
c. I can publish ads on my website
Your website become a billboard and you can generate earnings by placing advertising on your site
 The predominate advertising giant is Google AdSense
 You get paid each time your ad is clicked on and there is no need for a visitor to purchase
 You are being usually in cents by the click
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d. Combining Affiliate Marketing and AdSense together to earn more money
You are making the most from the individual on your site. You want them to buy what you are offering. If they do, it has now become their choice to buy the product. If they click to read an ad further without having to buy, you have earned money both ways. Although the individual may not buy the product, you did not have to hard sell or arm twist
 A sale for a marketing affiliate produces larger dollar profits
 Adding AdSense ads produces cents per click
 You have fully utilized your website in the space allotted to be revenue producing
Your next step to determine is what product you would like to sell as an affiliate that ties to your niche.
e. Affiliate Marketing a digital product
This is the number one product method chosen by affiliates
The Advantages of the digital product are
 instant delivery to the individual
 sent online resulting in no delivery fee
 no transportation issues or delays in delivering the product
 a 10,000+ database of digital, informational products is Clickbank
 use Clickbank to make your product selection
 sign up to become a free affiliate
 no experience is necessary when starting
 use Marketplace to fine tune your product category
 search by keyword in the database or pick an appropriate category
f. Choosing to Affiliate Market a physical product or services
 to make a select, use Commission Junction or Linkshare
 you must apply to become an affiliate
 you have a physical product or service to be delivered
 use this method when a physical product or service ties to your niche the best
 Or search for a site online, carrying what you want and apply directly with them. Several offer affiliate opportunities
 If you choose this method, also join eBay and Amazon. You offer items for your individuals to buy through you instead of going directly to their sites and you get paid referral commission
g. Where do I join an affiliate program directly within my niche market?
 sign up with Amazon and eBay affiliate programs for related items for your niche – visitors buy and you get paid for the referral
 apply for the free Google AdSense program
 you do have to wait for approval as Google will review your website for suitability
 website must be an established for a few months, neat and businesslike before you are accepted
 Signing up is free
 While waiting and if new, you need to add content to your website
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3. Getting my website online. What I am to know about, have an understanding of or to have done to be published?
a. How do I create and register a domain name?
Creating your domain name
 use your best keyword term or created name
 if your choices are taken, use a stop word in your domain name, these are ignored by the search engines (examples the, by, and, go, do) (Rate The First or Rate-the-First)
 you will then have and keep your new domain name, which you know is a keyword rich term and take advantage of a domain name already taken and established
 Use punctuation by inserting a hyphen between the words when searching for availability. Every character is part of the name (example First Rate and First-Rate are read separately
Register your domain name
 use a domain provider, such as GoDaddy or Dynadot
 try to register and obtain the tag .com
 alternatives can be .org, .net, .info
 these providers will tell you if the name is available or taken
b. What is and how do I set up the hosting of my website?
A host is a ‘landlord’. They are a company who has a special computer known as a server that rents space to you. You then build your website and the host gives you online access to show your site to everyone.
 you can use the provider where you purchased your domain name or
 find a host company that has and will rent space on their server to you (to move to or ‘park’ your new domain/website you purchased)
 we recommend the host company, HostGator.com
 follow their instructions to set up and pay the ‘rent’ on your new domain name to them
 remember to write down somewhere the log in user name and password you used
 you are now hosted, congratulations
c. What is and how do I change my website’s DNS (domain name server)?
 this function will tie or link your new domain name/website to your new server
 if you used HostGator, go to their support page at HostGator.com to find Change the DNS
 a few clicks and entries and you are all set
d. What is and how do I install Word Press? We will assume you chose HostGator, if not follow the instructions by going to your specific hosting company.
 go to http://enter-the-name-of-your-new-domain-with-the-tag-.com or.net/cpanel
 login using your new HostGator user name and password
 inside cPanel, scroll down to Software/Services
 Find and click on icon for Fantastico De Luxe (looks like a blue happy face) which will give you a list of the software programs already installed on your website and ready to be activated
 you will see multiple Content Management Systems (CMS); (if you knowledgeable about CMS systems, you can use another free ‘point and click’ website building system that requires no html knowledge)
 we recommend you select the WordPress link for it being so user friendly after being installed
 click on New Installation
 You will now have to complete the form to install WordPress
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*Under Installation location
 Install on domain – this automatically shows your domain name, confirm that it is correct
 Install on Directory – ignore this box
*Under Admin access data
 to create a user name and password you want to have to access the administrative side of your website
 Administrator username – add a user name (can be anything, your name without spaces or the easiest to use is the word admin)
 add a password
 write both of these down somewhere
*Under Base configuration
 Admin nickname – this is the name or tag for every article you publish so try to use or tie to your domain name (example is from above – Rate the First)
 Admin email – this is the email address you want contacted for this domain; do you want admin@yourwebsitename or info@ etc. We recommend not using your personal name or email address here
 Site name – this could be your domain name or main keyword term as normally written with appropriate spaces; or your admin nickname used above (example is from above – Rate the First). If you use your domain name do not use the tag; .com, .net etc.
 Description – add what your site is about using your site name within the first few words or within 100 characters
 click on installWordPress
 click thru next page and your
*Installation is done and the page should look like this.
 your website name will be on left side over a template picture
 the first words of your description will be on the right side over a template picture
 under the picture on the left side is Hello world! This is the first blog post automatically added to your website and the date it was posted; on the right side is a search box and archives for your blog posts
*You must optimize your WordPress installation before you start using your website.
 Refer to WordPress.org.
 This means you will need to learn and know the instructions of how to make your website look the way you want it to and how and what plugins you will need to accomplish this
 for WordPress instructions to learn how to customize, delete, change, add or post blog articles to your website go to http://codex.wordpress.org/WordPress_Lessons
 for WordPress plugins to learn and install the plugins you will need on your website go to http://codex.wordpress.org/Managing_Plugins
 You can also search Google for more information for using and optimizing WordPress
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e. Defining your websites content, money earning opportunities and capturing the data from your visitors are called leads
 if you are just starting out, begin with adding content, which are articles, videos, audio materials, etc.
 to earn money, you will need to create AdSense advertising ads
o to be able to promote what you are selling
o if you chose to sell affiliate offers or
o if you chose to sell your own product or service
 you will install a plugin on your WordPress website to be able to add your advertising
 you will install plugins on your WordPress website to be able to track, gather and report on what your visitors did on your website
f. Why and how should I work with WordPress
WordPress was recommended as it is probably the easier of the website platforms to navigate in
 log into the administrative side of your website to access your WordPress dashboard or your websites control panel
 type your website name with its tag (.com .net etc.) then a / then wp-admin – with no spaces
 an example would be – yourwebsitename.com/wp-admin
 sign in with the username and password you made when setting up WordPress
*on the left is a directory
 select Plugins
 select Add New
 type wp-insert in the search box and click search plugins
 wp-insert should be on top of the list
 click Install Now before you click on Activate Plugin, you must install then you have to activate it
 click on Activate Plugin after installation
 after installation, Wp-Insert will be listed in this left side directory
*in the directory, when you click on Wp-Insert you will get a dropdown menu
 this plugin will now allow you to have control of how and where any ads are loaded onto your website
 select the method of ad management you would like to use
 if you select Manage Ads (posts to sidebars) three ways
o you can insert your AdSense ads in the body of your posts content or article, at any place, generating income or
o you can add an affiliate program advertising banner to one of the ad widgets
 sign up for Max Bounty
 earn money from visitors submitting their email address or purchasing a product
o you can select a Widget. A widget is a placeholder or holding box for data and is moveable to just about any place on your website (also found in the left side directly under Appearance)
With this Blueprint, you should now have your website. Have fun with it, make it unique with the details you want and remember a website can be thought of like you are inviting someone into your home.
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The Viral Blog Machine AKA: The Blueprint – Your Step by Step Guide to 10,000 Daily Visitors per day
Welcome to The Blueprint that will show you what steps you need to take for the next 30 days to have 10,000 visitors daily to your blog.
We will assume you have already done your homework for your business and have already completed your research for your niche, have obtained your domain name and that you have your domain hosting in place to get started.
Recap to begin The Blueprint
 You will have your niche, your domain name and your domain hosting
 You have your niche research data available
To make a success of The Blueprint, you will need to understand fully that the aspects are
 Your first visitor monetizes your website even before you start working on traffic sources
 You have the mindset that you will be selling to the first visitor of the day or the millionth
 You are going to be making money from your website when the traffic begins
 You can always modify the ‘product line/s’ on your website
 Your website is prepared for the arrival of the expected traffic
 Your website’s SEO is a long term project and 30 Days should be enough to start seeing the first results of the implementation of The Blueprint
Glossary of terms that will be used within The Blueprint
Onsite SEO – are the improvements made on our website with intent of ranking higher in organic results
Offsite SEO – is the process of getting links from other websites to our website with intent to show search engines we are worthy of visits
Content – is the written words on your website and must be good quality
Link Diversity – are links/back links from many different sources, websites, blogs, forums, news sites, etc. to your website and those links need to go to different pages of your website not just your home page.
You have made or will make any artificial links look as natural as possible
Publish articles in article directories; creating web 2.0 sites, guest posting on people’s blogs, publishing videos, write blog comments, forum participation with signature links.
Anchor Text Diversity – is a visible, clickable text in a hyperlink, using different words for each hyperlink back to your website or product. Say it differently to have them click and also use the actual link html for some.
Do-follow, No-Follow – an HTML attribute of every link that tells a search engine that the link shouldn’t influence the target pages’ Page Rank.
Your Blueprint set up assignment:
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Create an Excel workbook with a separate sheet to show article names, blogs articles, guest post requests, websites, signature keyword verbiage, websites published to, etc.
You are trying to use Google to the best of your advantage and not undermine all of the work you will do or have any of the information you have created deleted or blocked.
If you can get assistance with this, it will help in the long run so you have all of your information in one place to identify what you have placed on the sites you will work on and to not duplicate your submissions, tags, keywords, etc.
The Blueprint has been broken down to each week and to daily steps. If any steps should take you longer to fulfill, take a deep breath and relax and know that everyone works differently and at their own speed. If you need to work at your own pace as you accomplish the daily steps, then to do. You want to understand what you are working on daily.
You are working towards completing The Blueprint. As you check off each step and then each week, the success that will come when you are done is having reached the goal of 10,000 daily visitors to your website.
If you are ready, then let us begin. . .
WEEK 1
Day 1 – Week 1
You are going to add 10 articles, with good quality content, to our money website over the next 30 Days.
1. Using your niche research, you are going to use your sub-niche keywords as your website’s categories.
2. If you have not done your keyword research, you can use GOOGLE Adwords. Now this is my favorite one if you do not like Adwords tool. Just use the free version http://keywordtool.io
3. Select one website style or theme for your homepage that will include
 a list of categories only
 extracts of last 10 articles
 an about us or about our company article as a general description of your niche or as intro speech to visitors
3. Decide how you are going to add content to your website
 write your own articles
 find articles and rewrite them in your own words. Content curation my favorite way. I will be covering more on this later on.
 pay someone to create articles for you. You can get writers fairly cheap through upwork.com or fiverr.com
4. Think long term and determine how you are going to assign articles
 Will you assign as category articles or
 Will you assign as category articles with some posts assigned to one or more category pages
GOAL Day 1 – Week 1
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 To know and understand the basic structure of money websites
 To create your money website structure for the first 10 articles
Day 2 – Week 1
Options for the 10 articles to be written
1. Write 10 articles yourself, 400+ words. If you know the topic, this should take about 5 hours
2. Writing services at upwork.com and fiver.com can create these very cheap
3. You can also buy per articles from theplrstore.com and rewrite them yourself. Just make sure you run them against Copyscape or another duplicate content checker
GOAL Day 2 – Week 1
 Write, order or rewrite the first 10 articles for your money or main website
 Add to your excel document you created during The Blueprint setup assignment to list the names of 10 articles
 You will be expanding this spreadsheet with columns to make notations of postings, the sites and dates in future days
 While reviewing The Blueprint, this excel spreadsheet will become valuable to you, saving you time when you have to know the website location of your articles, posts, comments, replies, dates, etc.
Day 3 – Week 1
1. Publish 5 of your 10 articles; each article should have at least 1 main keyword and a few long tail keywords
 Each article should have its main keyword in the title and also be included in the body of the article
 Insert your main keyword in your article 2-3 times and not more than 5 times
 Lightly use secondary keywords in each of the 5 articles
 Link naturally each article to another article on your website, that is similar to the article’s content you are posting
 Think creatively of ways to identify the other article you are linking to and for your visitors to want to go to it
 Highlight and add the other articles URL as a behind the scenes URL link on your teaser headline.
 When you add the URL link to the page, check the box to ‘Open links as new page’ so you keep the visitor on your website
 Enter a link to an ‘authority’ site, like Wikipedia, or a huge competitor like Amazon if the article’s content is about a product and Amazon’s pricing does not compete with yours
GOAL Day 3 – Week 1
 Publish 5 of your 10 articles to your money site
 Add to your excel spreadsheet the 5 article names, website you published on, date
Day 4 – Week 1
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Web 2.0 sites are websites where you can sign up to register and publish your own readable, unique content
1. Create 18 PLR (private label rights) articles, save in a separate folder and publish one on a web 2.0 site
2. Repeat Day 2 – Week 1 and the process of how to create articles
GOAL Day 4 – Week 1
 Create 18 unique, PLR, articles
 Add to your excel spreadsheet the 18 PLR article names
Day 5 – Week 1
1. Sign up, create a website on each; each must look good and add value to the online world
 www.wordpress.org
 www.blogger.com
 www.tumblr.com
2. Select and publish 3 PLR articles from the 18 you wrote. Place one on each of the above sites
 Include videos (YouTube)
 Include images (www.sxc.hu)
 Link each article to a different page on your money site (homepage and two others sub categories)
 Link 1 of these 3 articles to another ‘authority’ site (Wikipedia, Amazon)
GOAL Day 5 – Week 1
 Publish 1 PLR article on each of these sites – wordpress.org; blogger.com and tumblr.com
 Link 1 PLR article on these 2.0 sites to your money site homepage
 Link the other 2 PLR articles on the 2.0 sites to a different subpage on your money site
 Link 1 of these 3 PLR articles also to an ‘authority’ site
 Add to your excel spreadsheet the three article names, the websites you published on, add a date column of when published, mark each article DNU-WP; DNU-B; DNU-T
Day 6 – Week 1
1. Sign up, create a support site on each of these two sites; again each must look good and each site must add and be of value to be recognized by search engines in the online world
 www.livejournal.com
 www.weebly.com
2. Publish 2 of the 18 PLR articles, one each on today’s sites above
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 Include a video on one (YouTube)
 Include images on both of your PLR articles. You can get images on these websites at www. sxc.hu or www.google.com, click on images, then on images/licensed for reuse
 Link each PLR article to a different page on your money site (homepage and one other)
 Do not repeat anchor text from yesterday
 Link 1 of the 2 PLR articles to another ‘authority’ site (Wikipedia, Amazon)
3. Research websites that are like your niche; go to Google’s website and in the search bar enter in “quotes” the name of your niche use the plus sign and the word blog. Your two quoted items would look like this “Saturday Night Recipes” + “blog”
4. Choose five of the most interesting that allow comments
 Bookmark them all as a resource
5. Now make a comment on each of the five blog websites
 In the Email field, enter the contact email you created for your money site
 In the Name field, enter your name, do not use an alias
 In the URL field, enter your money site
 Write a good comment about content
 Publish one comment a little different on each of the websites
 Link two comments to your money site homepage
 Link three comments to one of your money site subpages
 Submit your blog comments
 Approval is usually manual and can take a few days to post
GOAL Day 6 – Week 1
 Publish one PLR article each on LiveJournal.com and Weebly.com
 Submit 5 blog comments to blogs related to your niche
 Link two blog comments to your money site homepage
 Link three blog comments to a different subpage on your money site
 Add to your excel spreadsheet the PLR article names, the website, date, mark each article either DNU-LJ; DNU-W
 Add to your excel spreadsheet the 5 blogs sites you submitted comments on, date
 Add to your excel spreadsheet what page you linked your articles back to, home or one of your sub-pages
Day 7 – Week 1
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To catch up if needed from the 6 previous day’s work and then rest.
GOAL Day 7 – Week 1
REST
Day 8 – Week 2
Contextual links are links from related websites which are regularly updated and have a high page rank
1. Go to Google’s website and in the search bar, enter in “quotes” the name of your niche + guest post or in “quotes”, we accept guest posts
2. Send a guest post request to other webmasters in your niche and wider with a different message personalized to each site –
Hey, I’m ____, the editor of “your money site URL”. I have a team of expert writers that will write a high quality content article exclusively for your website. In exchange, I would ask for a link to my site in this article.
How will you benefit from this article? You will get unique, high quality website content, written by native English speaking individual, completely free with no hidden fees to pay. I’ll also add an image or a YouTube video to every article.
How do you benefit from this? I get a link to my site and it gives me a chance to present myself on your website to your readers.
If interested in this partnership or should you have any questions about my proposition, please let me know.
My contact information is included.
Have a nice day, _________ your name
GOAL Day 8 – Week 8
 Understanding the importance of guest blogging
 Send at least 30 guest posting requests
 Add to your excel spreadsheet the 30 websites you requested to guest post on, the date sent for follow up later
Day 9 – Week 2
1. Create another 30 guest posting requests
2. If any responses have been received, hold for Day 12.
GOAL Day 9 – Week 2
 To send at least another 30 guest posting requests
 Add to your excel spreadsheet the 30 websites you requested to guest post on, the date sent
Day 10 – Week 2
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1. Publish 1 of your PLR articles on your money site
 No links
 Include 1 video and 1 image
2. Publish 1 of your PLR articles on the wikispaces website – http://wikispaces.com
 Link to your homepage with no anchor text
3. Write another 5 blog comments
 Link 1 comment to the homepage;
 Link 4 comments to a different subpage on your money site but not to the article you just published
GOAL Day 10 – Week 2
 Publish 1 new PLR article on your money site, no links
 Publish 1 PLR article on wikispaces.com that includes a homepage link with our URL anchor text
 Write another 5 blog comments; link 1 comment to the homepage; link 4 comments to a different subpage on your money site but not to the article you just published
 Add to your excel spreadsheet the two articles names, the websites, mark 1 article as DNU – Wikispaces.com & 1 DNU – your money site
 Add to your excel spreadsheet the 5 blogs sites you submitted comments on, date
 Add what page category you linked back to, home or one of your sub-pages
Day 11 – Week 2
1. Forum signature links
 A great way to build links from related websites
 To connect with your customers, find out what they want and give it to them on your website
 That the person behind a nickname is a potential customer not just a backlink
2. Make a list of forums that are related to your niche and are worthwhile and not out-of-date
3. You need to be considered an authority
4. Offer to help, help, and help some more and don’t mention your website. People will then have feeling you are helping them for free and by not promoting your website, you will be trusted more
5. Write 10 posts on 3 different niche forums that are visited regularly by a lot of people
GOAL Day 11 – Week 2
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 Understand how to make the most out of forum signature links
 Write 10 posts on 3 of the most popular niche forums and don’t include links in your signature yet
 Add to your excel spreadsheet the 10 forum posts website locations, date posted, mark no signature forum and the date posted
 Add to your excel spreadsheet another page to have your list of forums that are related to your niche
Day 12 – Week 2
Mailbox day for replies to the guest posting.
The types of replies you will get will be: interested, not interested at this time or that they charge for a guest post. Paying to post may not be your best option.
Most webmasters will reply positively letting you know “they are interested in receiving your article, please send the article to them and I’ll publish it” or “send me some of your ideas for article topics”.
You will find there will be a fine line in doing guest posting – to not spend too much time with them but still make them happy.
The Secrets to Guest Posting Success are to
 Visit each positive response website
 Get an idea of what the website is about
 Write down 2-3 ideas for future articles
 Write the articles, order them or rewrite existing PLR articles
 Copy the text into MS Word
 Add 1-3 links back to your website; directing to different pages using different anchor text
 Add links to other authority sites
 Ask webmasters to include additional internal links as well making your links even more natural
 Add images to your articles; if you can’t find one on the website www.sxc.hu, then embed a video.
 Tell webmasters they don’t need to add ‘guest posting’ label on the article. Some will accept this request and publish the article as if they wrote it.
GOAL Day 12 – Week 2
 Check responses on your 60 guest posting requests
 Check websites of the interested webmasters and get some ideas for the article topics
 Create the articles, write them or rewrite existing PLR articles
 Add links to your website and to other authority sites and send the articles to those webmasters
 After you submit your article to a webmaster, give them one week before you follow up with them on why you were not published
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 Add to your excel spreadsheet a page for ideas for future articles
 Add to your excel spreadsheet all of the guest postings request websites you sent articles to; be sure to include the date of when sent to them to publish for follow up; add a column to note these were as guest posting requests
 Add to your excel spreadsheet a column for the date you sent your thank you
Day 13 – Week 2
1. Guest posting websites
 Check your email contact box to see who let you know you were published
 Check those you sent your articles to that did not let you know you were published
 Send a thank you to those who published your article as a guest postings
2. Video Day – Take time to do this part well.
 Record a video on something useful, on the best article on your website or record yourself reading one of your articles
o Add some images, www.sxc.hu
o Use Fiverr if needed
 Publish the video on YouTube, make the video public
 Include a link to your homepage, subpage or the article itself within the video description
GOAL Day 13 – Week 2
 Send a thank you to the webmasters that published your postings
 If you do not hear from them, you will have to check their websites to see if they published your guest posting
 Make a video about the most popular article on your website
 Publish the video on YouTube and include a link to your money site in the description
 Add to your excel spreadsheet the video’s name, date posted, where on your the money site it posted
 Add to your excel spreadsheet the date you sent your thank you
Day 14 – Week 2
1. Take one PLR article and rewrite it
2. Write an ‘about the author’ box with a link to your home page and two of your subpages
3. Submit to directories you can google free ones or you can outsource it with fiverr.com. You want your article to be automatically distributed to 800+ article directories and link to your money site
GOAL Day 14 – Week 2
 Complete your directory submissions or complete your outsourcing
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 Add to your excel spreadsheet the name of the PLR article, the website address sent to, the date submitted
 Add to your excel spreadsheet the date you sent your thank you
 When finished, REST
Day 15 – Week 3
Today you will continue forum postings
1. Write another 10 posts on top 3 forums you selected on day 11
We will also do another back linking method called publishing on document sharing sites.
2. Take 4 articles from the 18 PLR articles you did on day 4. You will be converting them to Word and PDF’s
3. Use different anchor texts in each of the four articles
4. Use your ‘brand’ anchor texts for keywords, as well as, if you have a brand domain
5. 1st article – link to your homepage on 1 of the subpages – convert it to a DOCX file
6. 2nd article – link to 1 subpage and 1 authority site – convert it to a DOC file not a DOCX file
7. 3rd article – link to your homepage and 2 subpages – convert to a PDF (inside Word, save as, click dropdown box and select PDF)
8. 4th article – link to your homepage and 1 authority site’s subpage – convert to a PDF
9. When your four PLR articles are ready – publish one each on these sites
 http://www.scribd.com
 http://www.docstoc.com
 http://www.slideshare.net
 http://www.calameo.com
GOAL Day 15 – Week 3
 Add 10 forum posts on each one of the top 3 forums in your niche
 Understand the role of document sharing sites for back linking
 Publish your 4 articles on the document sharing sites listed above
 Add to your excel spreadsheet these four articles, the website sent to, date published, mark DNU (website Name)
 Add to your excel spreadsheet the 10 forum posts website locations, date posted
Day 16 – Week 3
Adding signature links to your forum posts
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1. Update your profile
 tell forum members your gender, interests, location, either specifically or the generic area, if uncomfortable with these, alias interests and location are acceptable
 add your signature using a keyword phrase and mini description and do not bold or do anything to draw attention to your signature
 as an example using a motorcycle domain website, the signature link is not your name and should look something like this hyperlink – The Best Motorcycle – Leading website with Motorcycle Reviews
2. Make different signatures for different forums, this diversifies your anchor text and your link profile will look more natural
3. Make another web 2.0 support website
 Go to http://yolasite.com and create a new account
 change the default template to make your support site look outstanding so it is not removed as spam
4. Take 1 PLR article from your day 4 batch of 18 articles
 add videos and images
 Add a link to 1 of your money website subpages
 Add links for 2 authority sites in your niche
5. Publish the article on the Yolasite.com 2.0 website
6. Take 1 PLR article from your day 4 batch of 18 articles
 Add no links
 Add an image or a YouTube video
7. Publish this PLR article on your money site, no links
GOAL Day 16 – Week 3
 Make a personal profile of yourself on every forum you have participated in so far
 Add a ‘not screaming’ forum signature in your forum profiles – use a different signature for every forum
 Make another web 2.0 site on Yolasite.com and be sure it is nice looking
 Add a YouTube video or an image to 1 PLR article, no links
 Publish 1 new PLR article on your money site with videos & images, 1 link to your money site; 2 links to authority sites
 Publish 1 new PLR article on your money site with an image or YouTube video, without links
 Add to your excel spreadsheet the PLR article name, the location, date and mark the article DNU – Yola
 Add to your excel spreadsheet the PLR article name, the location, date and mark the article DNU – money site
Day 17 – Week 3
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1. Take 1 PLR article from your day 4 remaining stock
 Add in the article 1 link to your money site and 2 links to other people’s hubs
 Use your main keyword as the anchor text
2. Go to http://hubpages.com/ – sign up for a new account
 Follow instructions to create a good and valuable page or hub
 Add a comment section; a survey, videos and images
3. Publish your PLR article on Hubpages
4. Create and publish another video on YouTube – see day 13 for instructions
5. Publish this same video on Vimeo and link it to your homepage or subpage
GOAL Day 17 – Week 3
1. Make a really great hub/page on Hubpages
2. Publish 1 PLR article on Hubpages with 1 link to your money site and 2 links to other people’s hubs/pages
3. Create or buy a new video
4. Publish the video on YouTube and Vimeo – adding links to your money site home page or subpage
5. Add to your excel spreadsheet the PLR article name, website, date, mark as DNU-HP or spell out DNU-HubPages
6. Add to your excel spreadsheet the video names, website locations and date published
Day 18 – Week 3
The document sharing sites are not just backlinks, they are a source of generating traffic
1. Make 10-20 blog comments on different blogs that are somehow related to your niche – see Day 6 – Week 1
2. Make sure comments add value
3. Use your name or different variations of your name as anchor text but do not use actual keywords or your comments may not be approved
4. Rewrite one comment to publish on another blog if it fits the article. Be sure to read what is commented to stay in tune.
Review and update your excel spreadsheet with all of the links you have posted to or published to; note the type of posting because you will not be second tier linking to blog comments and forum sites with your signature links.
You will link to web 2.0 sites; document sharing sites, videos and guest posts, taking more time on the web 2.0 and document sharing sites.
Tier linking is making links to your links and this tier linking makes your support sites more valuable.
First tier linking is a link to your money site.
Second tier linking is a link to a website that links to your money site.
5. Take 2 PLR articles from your remaining Day 4 inventory
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 Link the 1st article to your homepage and one of your subpages
 Link the 2nd article to two different subpages and one authority website subpage
6. Publish these 2 PLR articles on these two websites
 http://www.blog.com/
 http://www.blog.co.uk/
7. Check your spreadsheet of sent guest postings to see what was and was not published so far
8. Send thank you emails to the publishing webmasters you haven’t done yet
9. Add to your excel spreadsheet the dates you sent the guest posting thank you
10. If any revision requests have been received, edit or send new one to the webmaster
11. Send emails to webmasters who received your guest postings and have not published yet
 Be polite
 Ask if anything wrong or
 if they didn’t have enough time to publish or
 if they would like a different article
GOAL Day 18 – Week 3
 Write 10-20 high quality blog comments
 Add to your excel spreadsheet the 10-20 blog websites and date done
 Understand what second tier links are and why they are important
 Make a list/review & update your excel spreadsheet to be sure you have identified the support blogs, document sharing sites, guest posting and videos you have done with their dates sent
 Publish 2 PLR articles, one each on blog.com and blog.co.uk
 Send thank you notes to webmasters that published your article
 Do any guest posting revision requests and resubmit to the webmaster
 Send an email to follow up with those guest postings not published yet asking if everything is okay
 Add to your excel spreadsheet the two PLR articles, websites and date
 Add to your excel spreadsheet the dates the guest posting thank you were sent
 Add to your excel spreadsheet columns for the date you sent revisions & for the date you sent guest postings follow up emails
Day 19 – Week 3
1. Take 1 PLR article from remaining Day 4 inventory
 Add a link to the homepage and 1 link to 1 other article on your money site
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2. Publish this PLR article to your money site, 1 link to your homepage, 1 link to another article on your money site
3. Create a calendar reminder to publish 1 PLR article each week, try to maintain the schedule you now have
 Google prefers content updates regularly because this will
o Attracts visitors
o More visits to your website = more money
4. Use your excel spreadsheet data that lists your web 2.0, guest postings, document sharing and video sites
5. Take 1 PLR articles from Day 4 inventory
 You can submit to fiver.com and have them re written unique
 Generate 25 unique content articles
 1st tier link each of the 25 new unique content articles 1-3 times to videos, web 2.0, authority or document sharing sites
o Link randomly and in different amounts each time
o Diversify anchor text – use more general anchor text
o Insert target links randomly using your http of the URL in the link
o For ‘about the author’ box – you can use spintax there also to be completely random
6. Publish one of each of the 25 unique content articles to these article directories. You can find more on GOOGLE and you can even outsource this to fiverr.com
http://allbestarticles.com
http://www.avidarticles.com

Site Reference

http://brighthub.com
http://www.biz-whiz.com

News


http://www.abcarticledirectory.com
http://www.dime-co.com
http://www.yesarticles.com
http://www.amazines.com
http://www.everyonesarticles.com
http://www.articlebiz.com
http://www.ezinearticles.com
http://www.article-buzz.com
http://www.isnare.com

Home

http://www.look-4it.com
http://www.articledirectoryusa.com

Home

http://www.articlefree4all.com
http://www.readezarchive.com

Homepage

http://www.searcharticles.net
http://www.articleslash.net
http://www.selfgrowth.com
Goal Day 19 – Week 3
 Publish one new PLR article on money site with internet links
 Publish 25 unique content articles in article directories with 1st and 2nd tier links to web 2.0 sites
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 Add to your excel spreadsheet the PLR article website and date
 Add to your excel spreadsheet the 25 article names, the directory websites, the date, add columns for 1st and 2nd tier postings if you haven’t already
Day 20 – Week 3
Value of your web 2.0 sites is slowly increasing with links. You will continue your second tier links
1. Take 1 PLR article from your Day 4 inventory
 Generate 30 unique content articles from fiverr.com
 Link the article randomly to your first tier guest posts, web 2.0 & document sharing sites and videos
2. Select and publish this one unique content article on each of those 30 article directories that are valid
http://areavoices.com
http://fotki.com
http://ourstory.com
http://bonnersprings.com
http://freeflux.net
http://pinkbike.com

Home

Home

http://podbean.com
http://centerblog.net
http://getjealous.com
http://realbuzz.com
http://dailybuzz.com

Home


http://scrapbook.com
http://dailystrength.org
http://journalspace.com
http://shutterfly.com
http://dairyland.com
http://jukeboxalive.com
http://spruz.com
http://democratandchronicle.com
http://kaneva.com
http://tblog.com
http://devhub.com
http://lifeyo.com

Gambling Sites

Home

http://migente.com
http://travelblog.org
http://fc2.com
http://mytripjournal.com
http://travellerspoint.com
http://fixya.com
http://onsugar.com
http://twoday.net
http://foss4lib.org
http://ourstage.com
http://wetpaint.com
http://wikia.com
Goal Day 20 – Week 3
 Make 30 second tier web 2.0 support sites from 1 PLR article
 Add your to your excel spreadsheet the 30 article names, the directory websites, date and 1st or 2nd tier posting
 Confirm you have added everything on your excel spreadsheet, have the columns necessary to the information to be found quickly and easily
Day 21 – Week 3
Feel free to direct questions to info@davedeib.com if there something missing or you don’t understand it
GOAL Day 21 – Week 3
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 Today is catch up and then REST
Day 22 – Week 4
Another method of second tier back linking is called Social Bookmarking. This is added to help your website look popular on social networks
Social bookmarks insert URL’s of the content you would like to submit and add a sentence of description and you are done.
1. Social bookmark these 13 sites to
 All of your first tier links
 All of your web 2.0 sites created on Day 20
http://www.buzzfeed.com
http://www.newsvine.com
http://www.chime.in
http://www.pinterest.com
http://www.delicious.com
http://www.reddit.com
http://www.digg.com
http://www.slashdot.org
http://www.dzone.com
http://www.stumbleupon.com
http://www.fark.com
http://www.twitter
http://blog.friendfeed.com
A first tier back linking method is (Question and Answer) Q&A sites. If the site allows you to include a resource of your answer, this is a chance for a backlink.
2. Find 3 questions you can answer about your niche on each of these sites
 http://www.answers.com/
 http://answers.yahoo.com/
 http://askville.amazon.com/
 http://www.quora.com/
 http://answerbag.com/
3. Answer all of them as well as possible
4. Include a link to your money site only in 1-2 of those answers on each site to not appear as spam.
5. Use Fiverr.com to save time
6. Include a link to the reference source website
7. Include a link to your money site if allowed
GOAL Day 22 – Week 4
 Make 13 social bookmarks on your first tier links
 Add to your excel spreadsheet the social bookmarks sites and date
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 Answer questions on Q&A on the 5 sites and link to your homepage or appropriate subpage
 Add to your excel spreadsheet Q&A sites, date, add columns if allowed to reference and link to your money site
Day 23 – Week 4
1. First tier linking
 Add a web 2.0 site www.blogsome.com and be sure is looks good with images and videos
 Take 1 PLR article from Day 4 remaining inventory
 Link the PLR article to your money site
 Publish the PLR article on blogsome.com
2. Second tier linking for videos are shorter, home movie types as compared to more professional looking first tier linking to videos
 Make 20 simple videos
 Fiverr.com is great for videos
 Make a unique description for each simple video
 Link these videos to your 2.0 sites, document sharing site, guest blog posts and first tier YouTube and Vimeo videos
3. Publish all 20 videos on each of the on 10 sites using the unique description for each video. All descriptions must be different.
http://www.facebook.com
http://www.youtube.com
http://www.posterous.com
http://blip.tv
http://www.ustream.tv
http://openmyvideo.com
http://www.veoh.com
http://qik.com
http://www.vimeo.com

Home

GOAL Day 23 – Week 4
 Publish one PLR article on blogsome.com with a link to your money site
 Make at least 20 simple videos and publish them all on the 10 video sharing sites
 Add to your excel spreadsheet the PLR article name, website, date, mark articles DNU – blogsome
 Add to your excel spreadsheet all 20 video names, 10 websites & date, note 1st tier linking
Day 24 – Week 4
1. Take 1 PLR article from Day 4 remaining inventory
 Include images and videos
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 Publish this article to your money site
2. Find 5 blog articles to write a comment on using your niche blogs or ones you have commented on before
 Link each blog comment to your homepage and subpages
3. Take 1 PLR article from Day 4 remaining inventory
 Include images and videos
 Link to your money site and 2 authority sites
 Publish this article to www.insanejournal.com
4. Visit top 3 forums
 Add guest postings & your already submitted signature links will automatically add links to your money site
5. Write 10 blog comments
 Link the 10 blog comments to your web 2.0 support sites; document sharing sites and videos
 Publish the 10 blog comments on your second tier links sites
GOAL Day 24 – Week 4
 Publish one PLR article on your money site
 Write 5 niche blog comments on articles linked to your homepage and subpages
 Publish one PLR article on insanejournal.com linked to your money site and 2 authority sites
 Write guest postings on the top 3 niche forums
 Write 10 second tier blog comments that link to web 2.0, document sharing websites and videos
 Add to your excel spreadsheet the PLR article, website, date, mark the article DNU – your money site
 Add to your excel spreadsheet the 5 blog websites you commented on, date, linked to homepage & subpages
 Add to your excel spreadsheet the PLR article, website, date, mark the article DNU – insanejournal.com
 Add to your excel spreadsheet the 3 forum guest posting, website, date
 Add to your excel spreadsheet the 10 blog sites you commented on, date, 2nd tier linking
Day 25 – Week 4
1. Take 1 PLR article from Day 4 remaining inventory
 Include images and videos
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 Link to your money site
 Publish this article to braveapps.com
2. Write 3 blog comments
 Link to your money site
3. Create and publish 1 video on YouTube
 Link to your money site
GOAL Day 25 – Week 4
 Publish to braveapps.com one PLR article with images and videos, linked to your money site
 Write 3 blog comments linked to your money site
 Publish 1 video on YouTube, linked to your money site
 Add to your on excel spreadsheet the PLR article name, website, date, mark article DNU – braveapps.com
 Add to your on excel spreadsheet the blog sites you commented on, linked to money site
 Add to your on excel spreadsheet video site information on excel sheet
Day 26 – Week 4
1. Take 1 PLR article from Day 4 remaining inventory
 Include images and videos
 Link internal links to your money site
 Publish this article to your money site
2. Create if needed and submit 1 document to the most popular document sharing sites
3. Post on your top 3 niche forums (Day 24)
4. Write answers on 5 Q&A sites (Day 22) and link to your homepage or appropriate subpage
5. Do more second tier linking – select from social bookmarking; second tier web 2.0, second tier blog comments, second tier video submission
GOAL Day 26 – Week 4
 Publish one PLR article to your money site with images and videos, linked to your money site
 Submit 1 document to document sharing sites
 Write guest postings on the top 3 niche forums
 Answer questions on Q&A on the 5 sites and link to your homepage or appropriate subpage
 Continue 2nd tier linking on social bookmarking
 Add to excel spreadsheet the PLR article name, website, date, mark article as DNU – your money site
 Add to excel spreadsheet the document you used, the sharing websites, date
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 Add to your excel spreadsheet the 3 forum guest posting, website, date
 Add to your excel spreadsheet Q&A sites, date, mark linked to your money site
 Add to your excel spreadsheet the 2nd tier websites you posted to, date
Day 27 – Week 4
Wiki Links are from Wikipedia type sites and are easy to register on and publish content with
1. Create 50 unique PLR articles using fiverr.com
2. Link each of the 50 PLR articles to your money site, randomly designating your homepage or a subpage
3. Publish 25 of your 50 PLR articles to 25 valid sites
4. If wanted, Use Wiki Robot to submit articles automatically
GOAL Day 27 – Week 4
 Create 50 unique PLR articles, linked to your money site, randomly designating your homepage or a subpage
 Publish 1 article each to 25 Wiki sites
 Add to your excel spreadsheet the article names, websites published, date
Day 28 – Week 4
You have been given a lot to do. Catch up on anything missed this week
Rest up
Goal Day 28 – Week 4
You will have seen by now the importance of this spreadsheet in having and locating the specific information you need to complete different tasks. Keep up the good work.
 Review and update your excel spreadsheet making sure you have added all that you have done.
Day 29 – Week 5
1. Use the remaining balance of 25 PLR articles
2. Randomly link to your first tier links, high authority/not direct competitors websites
3. Publish to 25 Wiki sites
How-to websites are where people publish their tips and tricks on things and can post related links.
4. Write or rewrite a tutorial about something in your niche
5. Rewrite the tutorial creating 10 tutorials
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6. Publish 1 tutorial on each of these sites
 Instructables.com
 Tutorialized.com
 Noupe.com
 Good-tutorials.com
 Tutorial-index.com
 About.com
 Ehow.com
 Diynetwork.com
 Thriftyfun.com
 Craftideas.com
Goals Day 29 – Week 5
 Use balance of 25 PRL articles
 Link them to your first tier links and the other websites listed above
 Publish 1 article each to 25 Wiki sites
 Add to your excel spreadsheet the article names, websites published, date
 Make a how-to article/tutorial
 Rewrite the how-to article/tutorial creating 10 unique versions
 Publish your how to article/tutorial on 10 how to websites
 Add to your excel spreadsheet the 10 tutorials names, the websites published on, date
Day 30 – Week 5
Wrap up, clean up, and complete any aspect or task that you have not done during the last 29 days.
Goal for Day 30 – Week 5
To have created, written, posted or published all tasks and assignments of The Blueprint. If you have needed more time, take it, that’s okay.
You are the one that you need to please and be accountable to. Just stay with The Blueprint until you are able to say that you did it!
Day 31 – Week 5
Today, I am proud to say, you have completed all of the steps in The Blueprint and you are now the most knowledgeable individual regarding your niche and website. Your website should be receiving visitors and you have
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done what you may not have thought possible if you had looked ahead in the lesson plans of The Blueprint on your first day.
Goals for Day 31 – Week 5
CONGRATULATIONS – Today is your Graduation Day!
RECAP SUMMARY
THE things you have learned and should now understand
1. Unlimited content is half of the way to success
2. What a natural like profile is
3. How to make a natural like profile with diversified anchor text and link sources
4. What are the different types of links
 Web 2.0
 Document sharing sites
 Blog comments
 Forum signature links
 Video links
5. What first and second tier links are and their importance
6. How to organize your back linking campaigns and how to do everything in one day
7. How to do blog comments, how-to links, wiki links and forum profile links
8. When you have all of the methods and links learned, your money site has received and will continue to receive new and high quality backlinks
9. How you don’t have to do all the website work yourself
10. How you can hire someone to help to do a task or use available software that is able to do the job automatically when you are unable to do it
11. When after 6 days of work, you need to take a complete day off. It has been proven that the next morning you will be more productive, have fresh ideas and you will work more efficiently that if you had worked 7 days straight
CONCLUSIONS of The Viral Blog Machine – The Blueprint Your Step by Step to 10,000 Daily Visitor per day
1. You need not worry and have free time now using fiverr.com or upwork.com who will provide a source of unlimited, almost free, unique and readable content.
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2. Following The Blueprint
 If your niche is not very competitive, you should already see some ranking results
 If your niche has a moderate number of competitors, you are probably getting 10,000 or close to that number of daily visitors
 If your niche is more competitive, you may need to add more back links
 In these cases, you now understand the time it took to get your website to where it is now
 Everyone defines success differently and if you are happy with where you are at, you will still need to continue to work on the aspects taught to you to maintain your current level and the rankings you have acquired in all of the major search engines
 If you want more, then you now also have the points of reference points you need to know what you have to do to get yourself to the next level. Increase the volume of back linking opportunities through new forums, blogs to comment on, web 2.0 sites, guest posting and repeat the steps you have just accomplished
3. If you have an unscheduled recharge day and thinking is not a priority, and to keep ranking high – your work is not over after these 30 days
 Continue building links to your money site
 Find other back linking opportunities
 New forums
 New blogs to comment on
 New web 2.0 sites
 New guest posts
 Create new links to your same websites and repeat the steps
 Request more guest posts from former webmasters you have dealt with
4. Think outside the marketing box and offer to promote for other websites or build a mailing list together.
 Continually build relationships with people you come in contact with in Internet Marketing
 Cross promote other websites
 Build mailing lists