FAT Stacks Authority Site Guide

FAT Stacks Authority Site Guide
FAT STACKS DISPLAY ADS SECRETS
Plus access to a whole slew of information that teaches exactly how I launch and publish highly profitable niche blogs… by profitable, I mean tens of thousands of dollars per month.
By Jon Dykstra
FATStacksBlog.com
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 1
Thanks for requesting this guide.
My name is Jon Dykstra and I’m the publisher of FAT Stacks.
I’ll keep this short and to the point.
DISCLAIMERS:
Adsense and/or Media.net can ban your account for any reason. They can ban my account. Relying on display ads for revenue can be risky. In fact, if they ban your account, they may withhold accrued earnings. It’s an ugly reality. Please understand these risks.
The ad placement and ad design I share in this guide is what I do on my niche sites. Just because I’m not banned or have lost my Adsense/Media.net accounts does NOT mean you will not lose your account. My ad placement is aggressive. It also does not mean you’ll make any money. My results are atypical. The point of this guide is to simply share with you what I do. That’s it.
This guide contains affiliate links. Assume all outbound links are affiliate links.
Finally, while this guide is protected by copyright, you do have permission to share it (but not sell it). If you share it, no part of the content may be altered or edited.
Proof This Guide Works (Earnings for 1 Niche Site)
Adsense (Sept 1 to 30, 2014):
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 2
Media.net Ads:
Total: $107,706.80 Revenue for 30 days in September 2014.
Notes about earnings:
 Adsense revenue is Canadian dollars (I’m in Canada). Media.net revenue is USD.
 I had to invest money for these earnings. Approximately 57% of this revenue was spent in advertising (Canadian dollars).
 Profit for 30 days from 1 niche site: $45,365.70 (display ads only. I also generated revenue from affiliate commissions).
 This site was launched in February 2014. I topped $45,000 per month profits within 8 months. Not bad.
 These revenue results are not typical. I’ve been testing and working with display ads for nearly 2 years. Requesting this guide does not mean you’ll generate similar results (or any results). I’m merely sharing what I do with my niche sites.
How Did I Create Such a Profitable Niche Site So Quickly?
This guide covers my precise ad display secrets used to create an incredible income.
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 3
The secret is as follows:
1. Excellent ad placement and ad design (see below).
2. Use a display-ad friendly site layout (see diagram below).
3. High quality, viral traffic (content people like to share).
My other free resources: Click here to learn the following (no opt in required):
1. Content: My content strategy (unique type of content I publish) that generated $150,000 + profit in 8 months. Click here.
2. Blog Set Up: Free video tutorials on exactly how I set up my highly profitable niche blogs. Click here.
3. Niche Selection: 4 criteria I carefully follow for choosing a niche. Click here.
4. More Page Views (equals more revenue): How I generate an additional 20,000 monthly page views. Click here.
5. Bonus display ad secret (not set out below): This one tactic generates more than $6,000/mo. in Adsense and Media.net revenue. Click here.
6. YouTube Videos: Learn how I create videos in minutes that generated over 100,000 video views in less than 12 months. Click here.
Below I explain my display ads formula for high niche blog revenue.
Display Ads Used
I currently use Adsense and Media.net. That’s it. However, I max out the units from each I’m permitted. That’s 3 Adsense units and 3 Media.net Units.
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 4
WordPress Theme Used
I use Eleven40 Pro Theme by StudioPress (you need to also get the Genesis Framework – you can buy them as a package). This theme is by far the best display ads theme I’ve ever used (and I’ve used many – I have a developer licenses to several theme companies). It’s great because it’s simple and has a content area wide enough to accommodate a 728×90 Adsense ad unit.
Ad Placement
The following is a screenshot revealing exactly where I place which display ads.
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 5
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 6
Adsense Unit Design:
1. I enable both image and text based ads.
2. Font: Arial
3. Color scheme: Ad title and URL is the same as the hyperlink color on my theme (I use the Eleven40 Pro Theme by StudioPress).
4. I input with an image “Sponsored Links” notice above both 728 x 90 ads. This alerts visitors that these are ads and not navigation links. That said, I place the notice to the right (right aligned).
5. FYI – the colors used in the above diagram are for illustration purposes only. See number 3 “Color scheme” above for how I design my Adsense ads color-wise.
6. Website Design Trick: I’ve found with Eleven40 theme that I generate more Adsense revenue when I set font to “Arial” and font size to 15 pixels with color 555. The following is a screenshot of the portion of the CSS for the Eleven40 Theme:
You can find the CSS in your WordPress dashboard by clicking Appearance => Editor.
Once in the CSS, search “font” and return until you get to the above section. The above content font settings is what I’ve found to work very well with Adsense (I don’t know why, it just does).
Adsense Placement:
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 7
I STRONGLY recommend the Eleven40 Pro Theme (read more about why this theme works so well on my blog here) – largely because it’s a simple design (ads stand out) and more importantly, the content area is 860 pixels wide which accommodates 728 x 90 banner ads.
 I place one 728×90 Adsense unit below the blog post title.
 I place one 728×90 Adsense unit below the first large image.
 I place one 336×280 Adsense Unit at the top of the Sidebar (I place the sidebar on the right).
See the diagram above.
FYI: I have an Adsense rep. I speak with them almost weekly. One of their first comments when reviewing my site was “I really like your site… it’s so clean and the content is outstanding.” That’s from a Google employee trained to review Adsense publishers. Therefore, I can’t recommend the Eleven40 Theme highly enough.
CAUTION: Do NOT place an Adsense unit in a fixed/floating zone in the sidebar. This is a violation of Adsense TOS. Instead, place a Media.net 250×250 ad unit in the sidebar fixed floating zone.
Media.net Ad Design:
With Media.net you must apply with each site. Therefore, I recommend your site looks good and has some traffic before applying.
A big benefit of Media.net is you get a rep right off the bat who can help out. They can be a bit picky about which sites they accept, so make your site look really good.
I LOVE Media.net because they pay pretty decently and their ad designs are ideal for below content and sidebar ads. Their ads look like menu navigation, which converts very nicely. Plus you can design them pretty much any way you like so they look like an extension of your site.
Media.net ad design is very important. There are many customization options (far more than Adsense). The following is a design that works really, really well on the WordPress theme I use for my display ad sites (*Eleven40 Pro Theme by StudioPress).
The following is the exact Media.net ad design I use for all Media.net ads. It converts extremely well on the Eleven40 theme. I use the exact same design show below for the 250×250 ad unit I place in the sidebar.
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 8
See the site layout diagram above for where I place each Media.net ad unit (and the sizes used).
TIP: When a person clicks one of the Media.net links in the above ad style, it takes the visitor to a landing page on which is a list of links. You don’t get paid until they click one of the links on the landing page. In other words, it’s a 2-click system.
A really good way to increase conversion is to ask your Media.net rep (everyone gets a rep, which is a great benefit of Media.net) to create a custom landing page with your website colors and logo.
Media.net Ad Placement
See the site layout diagram above.
Essentially, I place ads as follows:
 250×250 in bottom of sidebar in a fixed/floating zone. A fixed/floating zone is one that scrolls down with visitors as they scroll down the page. This is very effective for ad clicks.
 One 650×250 unit at the bottom of the content.
 One 650×250 unit at the bottom of the site (after comments, related posts thumbnails, etc.
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 9
Traffic
Obviously to generate revenue with display ads, you need traffic. The best-optimized site for revenue won’t make a nickel without traffic.
The key for me to getting to mid-five figures profit per month in well under one year was scaling my traffic generation very, very fast.
What I did is as follows:
1. Published high-quality content that people LOVE to share.
2. Buy low-cost, high quality targeted traffic from 3 sources.
3. Generate profit from paid traffic.
4. Use paid traffic to quickly build up a Facebook page (i.e. lots of fans… 75,000 fans in 8 months).
5. Build out multiple social media channels.
6. Drive social media traffic over and over 7 days a week.
7. Long tail keyword research for organic search traffic (leveraging authority built with a highly social and high traffic website). Currently, my niche site attracts 3,200 to 5,000 daily organic visits from Google search (growing monthly)… without building a single link other than social media links.
8. Set up YouTube channel – leveraging content into 100+ videos (85,000 views in 8 months) and funneling much of that traffic to my niche website.
9. Build an email list fast (12,000 subscribers in 8 months – 100 to 150 new subscribers per day).
Rinse and repeat… just keep adding viral content, buying low cost traffic, profiting from paid traffic and generating higher profits with free organic traffic.
My other free resources: Click here to learn the following (no opt in required):
FAT Stacks Display Ads Secrets
© 2014 JGD Holding Company Ltd. Page 10
1. Content: My content strategy (unique type of content I use) that generated $150,000 + profit in 8 months. Click here.
2. Blog Set Up: Free video tutorials on exactly how I set up my highly profitable niche blogs. Click here.
3. Niche Selection: 4 criteria I carefully follow for choosing a niche. Click here.
4. More Page Views (equals more revenue): How I generate an additional 20,000 monthly page views. Click here.
5. Bonus display ad secret (not set out below): This one tactic generates more than $6,000/mo. in Adsense and Media.net revenue. Click here.
6. YouTube Videos: Learn how I create videos in minutes that generated over 100,000 video views in less than 12 months. Click here.
Next…
Learn how I get the truckloads of website traffic to generate over $45,000 per month profit from one niche website. Hint – I get well over 1 million monthly page views and achieved this in 7 months. Traffic grows every month.
Get all the details in the Fat Stacks Authority Site Guide here.
In this guide I reveal in a step-by-step manner everything I did and continue to do to be the publisher of an extremely profitable niche website.
I share where I get content (type of content and how I format it is central to generating so much traffic and revenue), plus so much more.
 Click here to learn more.

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