SmartList Training

Table of Content
……………………………………………………………………………………….
………………………………………………………. 1

TERMS AND DISCLAIMERS
……………………………………………………………………………………….
………………….. 4

Introduction…………………………………………………………………………….
………………………………………………… 5

Create, Apply, and then Teach.
………………………………………………………………………………………
6

The List
……………………………………………………………………………………….
……………………………………………. 7

Why a list is the most important thing for any business in any niche?
……………………………….. 7

How to build one of those Super Buyer List?
…………………………………………………………………… 8

Marketing Research and Niche Research
……………………………………………………………………………………….
. 9

The concept
……………………………………………………………………………………….
……………………….. 9

Case study 1:
……………………………………………………………………………………….
……………………… 9

Case Study 2:
……………………………………………………………………………………….
……………………. 10

Conclusion:
……………………………………………………………………………………….
………………………. 10

What’s the idea behind Niche & Marketing Research?
………………………………………………………. 11

“3 Stages
Down”…………………………………………………………………………………..
……………………. 11

The avalanche effect
……………………………………………………………………………………….
…………. 11

Problem Solve Research
……………………………………………………………………………………….
…….. 12

How to Use SEMrush: Competitor Analysis Made Easy
………………………………………………………. 13

1. How to Use
SEMrush…………………………………………………………………………………
……………. 14

2. Analyzing Search Positions with
SEMrush………………………………………………………………….. 17

3. How to Use SEMrush Data
……………………………………………………………………………………….
…. 19

A. Keeping Ahead of Your
Competitors…………………………………………………………………………. 19

B. Checking Source Code
……………………………………………………………………………………….
……. 19

C. Backlink Analysis
……………………………………………………………………………………….
…………… 20

D. Compare Domains
……………………………………………………………………………………….
………… 21

4. Keyword Research using SEMrush
……………………………………………………………………………. 23

Product Creation Suite
……………………………………………………………………………………….
……………………… 26

Are you the Expert? If not Find One!
……………………………………………………………………………. 28

How to develop your product:
……………………………………………………………………………………..
28

Tools for Audio
Record:…………………………………………………………………………………
……………. 29

Tools for Video Record
……………………………………………………………………………………….
………. 29

Tools for
Writing…………………………………………………………………………………
……………………… 29
Sales Letter / CopyWriting – The Conversion tool 1
……………………………………………………………………….. 30

The Sales letter Bullet-Point Check List
…………………………………………………………………………. 31

Golden Rules for Master the
Copywriting……………………………………………………………………… 32

Headlines Matter: Think Out Side of the
box…………………………………………………………………. 34

Split Testing (A/B Test) – The Conversion tool 2
……………………………………………………………………………. 39

In Depth A/B Testing
……………………………………………………………………………………….
…………. 40

Traffic
Generation………………………………………………………………………………
…………………………………….. 51

The 100% Commission Method,
Leverage!……………………………………………………………………. 51

Where To & How to- Find the Goldmine Affiliates?
……………………………………………………………………….. 53

Another Way to Find Goldmine Affiliates
…………………………………………………………………………. 56

Steps:
……………………………………………………………………………………….
………………………………. 56

Affiliates Daily Goal
……………………………………………………………………………………….
…………… 59

Sales Funnels
……………………………………………………………………………………….
………………………………….. 59

One time Offer, Extra income. ( Optional )
……………………………………………………………………. 59

Think of a sales funnel just like an ordinary
funnel…………………………………………………………. 60

The Power of Content
……………………………………………………………………………………….
……….. 62

Nurturing Your Prospects
……………………………………………………………………………………….
…… 63

The Ultimate Sales
Funnel………………………………………………………………………………….
……….. 64

Take Action Now
……………………………………………………………………………………….
………………. 65

Website Automation
……………………………………………………………………………………….
……………………….. 66

What to include in your Affiliate JV PAGE
……………………………………………………………………………………..
67

Instant Commission
Platform………………………………………………………………………………..
……………………. 68

Warrior
plus……………………………………………………………………………………
…………………………. 68

JvZoo…………………………………………………………………………………..
……………………………………….. 68

Conclusion
……………………………………………………………………………………….
……………………………………… 69
TERMS AND DISCLAIMERS
This book comes with personal use rights only. Please do not attempt to redistribute this
publication in any form, written or otherwise. No part of this product comes with giveaway, resell,
master resell, or private label rights.
Please enjoy this book. Apply its contents. But also be aware that you follow it entirely at your
own risk. The author assumes no liability for any time, money, or business lost as a result of you
following the guidance set forth herein.
Understand that no income guarantees have been, nor will be made.
Your own skill level, work ethic, niche selection, time investment, startup capital, and/or luck
may all play a role in your success, or lack thereof. The author’s results are not typical.
The author may have affiliate relationships with proprietors of goods and/or services mentioned and
linked to from within the pages of this guide. He may be financially compensated via affiliate
commissions for sales or actions generated via such links.
Introduction
Hello, my name is Isaac Vega, and this is my story.

I born in a third world country, which is for me the most beautiful country on this wonderful
world, but here the value of the money is very low, this piece of earth is called Costa Rica.

Like all my young days I was completely out of pocket, I got plenty different credit debts, in
fact, the way I was looking for money and pay for that bills, believe me or not was to sell my
stuff, from my T.V , to my clothes…

My stuff who took me years to get, sold in just 2 days… Awesome, don’t it? Well, here in my country
at this time, the average monthly salary is $600 – $ 800 not bad here, but for keep a family and
give them the appropriate live style they deserved, it’s very low…

Then I decided to start learning something, and it was English, it open me a few doors to work in
the contact center industry, at the age of 18, I got to move to the capital San Jose, I love my
town, but if I didn’t move, I didn’t make any cent, so it took me 1 full year to get back my stuff
once again, I was living with my love Maria, she’s my wife who always help me succeed.

One day I started to look for online possibilities, then I double my debt, yep, I was broke to
almost dead, why? , because I was following the wrong people, with the wrong information and also
in the wrong time.
I remember I took an online video course who were $497, the half of my monthly payment, I got
inspired, finally I got $100 back to my pocket, it was amazing for me and my wife, the second month
I got $132, and I said “Thanks my lord, I’m really start banking!”, it were like that for about 4
months, and then, without advice, my website crashed, my money gone and I still have debts to pay.
I were calling my mom almost crying telling her that I had a very difficult time. My mom is an
incredible woman, she’s a life-fighter and she told me 3 words that completely change my mind and
keep my trying one more time, those words are:

Create, Apply, and then Teach.

Since there, something has changed.

I saw an advice in the jobs platform I used, and it were an Ad regarding a “new” type of work, it
were about traveling, meeting people worldwide, well I said why not?,

I got a call, then an interview, and finally the job!, the boss told me that it were more than 100
people in contest with the job. In my very first month I started traveling all around the world,
from Mexico to China, from Vegas to Dubai, knowing people that are brilliant and experts in what
they do.

One day I got a meeting with a client in Panama, the guy is an internet marketing expert who had
earn millions of dollars and he is younger than me, really? that crack me so much.

I started asking to him how he did it,… the young man that day change my life forever, he teach
me everything from what to do with an email list, to how to use Facebook as a Traffic generation,
but he really focus his time and money into one single thing…
The List

Yeap, have you ever hear this expression before?

“The money is in the list”?

Well that day he explained me a unique way to generate thousands, or even millions of dollars with
just an email list, but not a regular list, the guy was referring to it as “SmartList”.

He basically use a perfect system to bank over and over again with a push of a bottom, this little
boy freak me out and open my mind to a new world of possibilities, and bring me peace on my heart
and this is what I’m going to teach you today and also how to implement it to Every single niche
you can imagine, this is the SmartList training…

Why a list is the most important thing for any business in any niche?

Having an email list is like having a powerful tool to generate money, because you will have your
OWN traffic, you see, you can disable my webpage, burn my hosting service, you can go and try to
turn off all my accounts in all different commission platforms I have, BUT if I have my own list
every time a send an email to them, that becomes money.

In fact, having a SmartList as the one I going to teach you today, having that power in your hands
and leverage the traffic to other people for free, you will end with your own money making machine,
as simple as that.
Ok now let’s do a simple exercise, just for clear your mind and get the perspective that little boy
gave me, think about which are your most in-depth wishes, now think about your possibilities in
order to get it live, can you invest in your online presence (Hosting, Domain, website outsource ?
…)

Imagine that you have a business ready to start, that you just need an internet connection, a
computer and put some effort on the road and you will be getting thousands of dollars and building
you own SmartList, do you’d like it?.

How to build one of those SmartList?

Like everything in this online & offline business, people often want money now, of course you can
have money now, but are you willing to put some up-front work in order to achieve it? There are
people that may say yes, but every 100 people who say YES, only 40 or less actually start working
and only 10 or less finish it. Why do I tell you this?, well I want to reward my customers with the
most straight to the point training they can learn, and a have you focus in a step by step program
that can bring food in your table.

Remember that people fail because they want to, everybody can do what I’ll teach today, so put
attention because in the next minutes at the very end of this training, I promise you a change in
your online marketing concept, I’m more than sure it will blow you away.
Marketing Research and Niche Research
The concept

First Step to list building is to have a clear thought in what you want to create, it could be a
hobby, a passion, a dream or something you are familiar with. The main key of this is to have you
working in something that you actualy enjoy instead of something boring or useless for you.

For many years the “Gurus” explain niche & marketing research in so many different ways that people
end mess up and confused, but NEVER think niche research is complicated, but before I proceed with
this module, I going to explain you I little bit more. I like to use case studies as a point of
view.

Case study 1:

Mark is in the weight-loss niche, mark want to start selling a Recipe Guide that made him loss
80 pounds, he did his product BEFORE he do a market research, he write his sales letter without any
advice or research and he didn’t realize that his sales letter had a bad formatting, also a bad
bullet points, and even a bad sales pitch, he bought a domain name, hosting, and he launched his
product, a few weeks after he made ZERO dollars.
But he noticed that “Competitor A” havs a good sales funnel with an strong sales letter, and the
“Competitor B” have a pretty well written sales letter and a membership site, and both of them are
making huge amount of money…

But his product is not working, he screams like monkey in the jungle because his product has a
“similar” quality over his competitors, but he still broke. Now Mark is skeptical to continue
developing more, but he start researching about what is the difference between his product and
Competitors A & B and he end up with tons of information but nothing he can use and take action…

What’s happen to him?…
Case Study 2:

Lilly is in the same niche, weight-loss , she is graduated from a prestigious university, she’s the
kind of person who likes to read and have in-depth knowledge before start anything.

Lilly search all over the web about similar products she want to tap into, she study the
competition sales letter, she even buy their product, buy the up sells they offer , she analyze
their members area and how there are doing it, now she have a descent amount of valuable
information about her competition ,

She realize that all of them are making money, so she follow their way to sell, market and product
creation, now she end up with a very specific product about weight-loss , with a well written sales
letter, a valuable product for the market and a good sales funnel, and she’s now making $40.000 a
month…

Conclusion:

Do Case studies sound familiar to you? Niche and market research are simple, if you don’t do a
niche research before investing, you will never EVER have success in any niche, you see, Lilly had
the opportunity to study before she invest her time and money, she learn, apply and
teach, but Mark is the guy that want money now, now, NOW!, so he end up looking for a 8 to 5
regular job instead. Now you fill me?
A good SmartList, always have a good market research.
What’s the idea behind Niche & Marketing Research?

“3 Stages Down”

Let’s do this in a very simple concept:

1. You live in the Earth ( BIG-SIZE )

2. But you don’t live in all the Earth, you live in NORTH AMERICA (MID-SIZE )

3. But you don’t live in all North America, you live in NEW YORK ( SMALL-SIZE)
You see, that simple concept is the same but applied to business. This practice is simple but
powerful in the niche & marketing research, this concept of “3 stage down” I use it for every
product I’d help to develop and also with my own stuff.

E.g

If you apply this system to your business could be something like this:

1. Health Care ( BIG-SIZE )

2. Weight-Loss (MID-SIZE )

3. Natural Diet & Yoga ( SMALL-SIZE)
You see is not rocket science, but by simple doing this, you will be one step plus over the rest of
people that hates do this simple market research

The avalanche effect

This is something you have to keep in your business, this is other benefit when you do a
correct research, and I’d bullet point other factor, this avalanche effect happens when you do a
correct research since the beginning, because:

1- You write the correct information to the hungry market you want to get into
2- You write the right sales letter
3- You start driving the affiliates
4- Affiliates see your sales letter and review you product
5- They say wow this have QUALITY and POTENCIAL!
6- Affiliates start promoting your product in the correct market place
7- The people start coming, read the sales letter and they get excited because you will give them
what they wanted…
8- They buy from you so everybody is happy, and you will add a new customer to your
super buyer list!
Problem Solve Research

Other trick you want to apply, is think about which are the problems in that market you want get
into, people often use an expression of“ I need help with “ or “ How to”, so try to read and
understands which are those problems and build a product around that topic. For example:

Robert want to learn “ how to build a WordPress landing page”, he go and start looking all over the
place and he find a product with that title, he goes and click the ad and he buys the product, he
use the “ I need help with” or “ how to” in order to find his solution.
Other Try to look who are the sellers in your smaller sub niche, investigate which people are in
your smaller niche, and even think about what problem are addressed to those sellers, you may want
to become the solution of their problems, you fill me? Go and type in google find those sellers
asking them, go to relatives forums.

I mean, this is for your business goodness, because remember people hate do this, but for you
it’s an advantage!.

Try to do a market analysis, read competition sales page, join their list, buy their products,
study their sales funnels, become an member of their membership sites, look how they follow you up
with emails, what other sellers are selling.

If you do this you will have a serious advantage, believe me, other think you may want to do is
elimination, this is when you go everywhere to see what’s better for you and discard the ones you
don’t want. Remember that you have unlimited options but always try to look for those that are
passions, hobbies or your career knowledge.
So remember, this

1- Pick you Niche and start research
2- Write a value and quality product
3- Design your sales letter based on you quality research and product
4- Start getting affiliates go to your product
5- Affiliates read how well it’s the sales letter and review it
6- Affiliates start promoting your product
7- The market involves the product
8- The market buys your product
9- The people be happy with your product, and share how are their experience with it
10- You get paid for all your effort, time and quality deliver to them!
Remember people hates do this, which is great for you because you will have serious advantage over
other people who hates do a research. I’d create this module to erase mistakes; this took me years
to dominate until I discover this.
How to Use SEMrush: Competitor Analysis Made Easy

Knowing how to use SEMrush correctly can make competitor analysis very easy. This SEMrush Tool
focuses on how to use the tool to analyze what your competitors are doing to get their web pages
indexed and listed on the Google search engine results pages. If you want to be successful with
online business or professional blogging it is very important, probably even critically important,
to know what your competitors are doing to attract traffic and get high Google rankings.
It is not a comprehensive instruction manual, but designed to highlight some of the more useful
aspects of SEMrush and how you can use them push yourself ahead of your competitors for specific
keywords in Google’s rankings.

A major focus of SEMrush is to enable you to analyze how your competitors use keywords. Part of
this analysis involves the use of keywords in Google’s AdWords PPC program. You can establish if
and how each of your principal competitors uses AdWords, the main keywords they use when
advertising and how much each click is costing them. All successful internet marketers and
bloggers understand the importance of keyword and competitor analysis, and SEMrush offers an
excellent and very effective means of doing this.
The application allows you to identify every keyword/search term used in the top 20 Google search
engine results for any keyword. Yes, it focuses on Google, but most people use Google when
searching for information online. A top 20 ranking on Google is worth more than a high- ranking on
all the other search engines combined. In fact, some of the minor search engines use Google
results.

1. How to Use SEMrush

(GET SEMRUSH HERE)
Here is how to use SEMrush using Problogger.net as an example. When you login you will find this
box:
Simply enter the domain you want to analyze and the version of Google you want to use. You can
analyze a specific domain or URL, or you can enter a keyword to carry out keyword research, for now
i shall focus on analyzing a competitor’s website or even your own. You can also
use SEMrush to compare two sites such as yours and a competitor’s.

Here, we have chosen to analyze Google US traffic (google.com), though you can select any Google
region from the drop-down menu provided, including Bing.com. You will then find an initial overview
screen providing a number of reports relating to your chosen URL:

Here is an example of part of the initial overview screen you see when you click ‘Search’ after
entering your chosen domain.
i have chosen a six-month report, but you can select any of the time periods shown. The blue line
shows the organic search traffic, and the orange line is paid traffic from the Google AdWords PPC
program. There is no orange line because this site had no Google AdWords ads running over this
period.
Other features of this initial overview screen include an indication of the keywords that generate
most organic traffic to the site and also a list of the site’s 5 main competitors. The latter are
fundamentally the top sites using common keywords that these competitors and your chosen subject
site are ranking for in Google’s top 20 listed results.
Note: these are two different reports, so the Competitor does not relate to the Keywords. Knowing
what keywords your main competitors are ranking for provides you with two options: a) Optimize
pages on your own site using these keywords, or
b) Ignore them, and try to dominate for keywords your competition is not using.
The fact that these keywords are providing your competitors with traffic does not necessarily infer
that they are all being used by the top five listed. To find that information, simply click on
these five sites one at a time. You will then be presented with the same Overview results for each
competing site you click. These may or may not present your site as a top 5 competitor for your
chosen competing site.

However, that’s not the objective here. Your objective is to find out who your competitors are and
what keywords they are ranking for. By clicking on each result you can go deeper still and check
the same results for these 5 main competitors. Using these two results sections you should be able
to find all your significant competitors and also the keywords that are providing them with the
bulk of their traffic.

Saving Results: A useful feature of SEMrush is that you can download all of these reports as a PDF
file for future use. For example, you can use previous reports to compare last year’s main
competitors with this year’s, or how the sources of your traffic have changed over the years. The
results might be a snapshot, but by retaining them in your files and comparing them snapshots can
offer excellent trending information.

2. Analyzing Search Positions with SEMrush

The positions or ranking of your site pages is also very useful information. You can check these
for
your own site or a competitor’s by again clicking search ‘Positions’ in the screen below:

You will find the same graph as previously and also data presented in the following format:

The various columns are:

 Keyword: the keyword that brings users to the website from a Google search using the chosen
Google region.
 Pos: The position the domain holds in Google SERPs for the period stated – the previous
position is in brackets.
 Volume: The average volume of monthly search queries for that keyword over the past
12 months.
 CPC: The average price paid by advertisers for each click in Google AdWords.
 URL: The landing page URL on the stated domain shown in the search results for that keyword.
 Traffic %: The percent of total traffic to the stated site provided by that keyword.
 Costs %: The estimated proportion of the total site advertising cost for that keyword.
So 40% would indicate that – that keyword is estimated to take up 40% of the total advertising cost
if all keywords were used in AdWords.
 Com.: Competitive density for the keyword – how much competition is there for each
keyword, with 1 being the highest possible competing sites using that keyword in
AdWords.
 Results: The Google results in organic search for that keyword – the number of URLs listed
for a search using that keyword.
 Trend: The trend of popularity for use of that keyword in search.
 SERP source: A snapshot of the search engine results page for that keyword.
 Last update: The date when the results for that keyword were last updated.

All of this is extremely useful information for anybody carrying out analysis of a competitor’s
website. It’s also extremely useful for your own website, because never forget that you can also
carry out such research to learn more about the performance of your own domain and each page within
it.

3. How to Use SEMrush Data
SEMrush enables you to use this data in a number of ways, and can also be used for keyword
research. This enables you to choose keywords for your blog or website with a good balance between
demand (people using them on Google) and supply (competing sites using the same keyword).

In addition to carrying out the above analysis on your own and your competitors’ websites, here
are some specific uses of this service.

A. Keeping Ahead of Your Competitors
SEMrush enables you to establish who your main competitors are and what keywords are providing them
with the bulk of their traffic. By knowing their main ranking keywords, you can focus on these
yourself and work on outranking them.

To do this:

 a. Enter your own URL into the main search box, and select the area you wish to target.
Most people use USA as being the largest western source of online traffic.
 b. Check your top keywords (SEMrush lists the 5 that generate most organic traffic to your
website) and make a note of these.
 c. Check your top 5 competitors.
 d. Click on each of these in turn and note the same information. It’s useful to find out the
top 5 keywords they are using, and also their top 5 competitors.
 e. Compare their keywords with yours.
 f. Click on ‘Positions’ in the left hand menu, and examine the more detailed information
on your own site and that of each competitor. This will give a more detailed
understanding of the performance of the various keywords each is using.

You should also compare their traffic with yours and any paid traffic they have. This should give
you enough information to compare how well your competitors’ sites are performing relative to
yours, and what keywords they are making best use of.

B. Checking Source Code
Once you know your competition and the keywords they are ranking for, you can visit their website
and check their source code: right-click on a webpage or blog post then click on ‘View page
source’. You can examine the page’s Title tag and Description Meta tag in the head section of the
HTML. Take note of how they use the ranking keyword in these Meta data.

Also check the Keyword Meta tag for information on any other keywords the page might be targeting.
No major search engines ever use the Keyword tag these days, and it is generally best to leave it
blank. Then you won’t be giving away your major keywords to your competitors. Sure, they will
eventually find them, but why make it easy for them!
You can also check on how much on average they are spending on advertising, particularly on Google
AdWords. The higher the cost per click for a keyword, the more important they might believe it to
be for them. That’s information worth knowing. If you are new to a niche, and are unsure what
keywords to rank for, fire up SEMrush and find out what keywords your competitors are using and use
the same.

C. Backlink Analysis
Backlinks from authority sites are a significant factor in your Google ranking. Links from poor
sites, adult and gambling sites, link farms and any page that Google believes to be suspicion or in
breach of its TOS can drop you down the rankings and even result in your entire domain being
deindexed. So it is very important for you to regularly check up on where your backlinks are coming
from.

We should stress here that it is individual pages or posts on your website or blog that Google
ranks, and not your entire domain. However, while such individual pages can also be deindexed
because of bad links, Google does have a history of deindexing entire domains for a breach of its
Terms of Service by just one page if it believes that breach to be severe.

To analyze your backlinks and those of your competitors, SEMrush provides a ‘backlinks’ menu
in the left hand navigation section:
The ‘Overview’ provides information on the total number of backlinks to the domain, along with
other useful information. The split between ‘Follow’ and ‘Nofollow’ links is shown, along with
other data such as the geographical distribution of backlinks and their TLD authority (.com,
.net, .gov, etc.). In Google’s hierarchy, it is believed that .com sites tend to be given a higher
ranking weighting than .net and the others. That is just one of over 200 ranking factors of course!

You can use this area of SEMrush to compare your backlinks with those of your competitors. You
might have to improve your linking strategy for example, or to improve the ratio of Follow to
Nofollow links. Google also prefers the links back to your site to originate from an eclectic range
of sources, so everything else being equal, a page with backlinks from all over the world may rank
higher than one with links only from the USA.

Naturally, the authority of the link sources with respect to the topic of your domain will also be
a very relevant factor. This is where an analysis of the keywords and Google ranking of your
backlink sources will help you understand your own ranking better.

By clicking on ‘Referring Domains’ you are given a list of all the domains giving you a backlink
along with the number of backlinks from that site, and also when SEMrush first and last detected
the link. While this is all useful information, the most important aspect is that you can analyze
where your competitors are getting their links. You should be able to use that information to your
benefit.

D. Compare Domains
You can compare domains for a number of factors such as where they are ranked by Google for
specific keywords.
Click on ‘Tools’ and you will find a number of options as shown. Some may be currently in Beta
(test version), and once you have registered with SEMrush you can play around with these and find
out whether or not they are useful to you.

The tool we are concerned with here is “Domain vs Domain” where you can compare the ranking for
specific keywords between up to five different websites or blog sites. Click on this link and you
should see:
I’m using two sites, but you can use up to five. This comparison is based on keywords used in
organic search, but you can also select to compare the results from keywords used in your AdWords
campaign.

The result you get when you click “Search” will look something like this:

It shows the relative SERPs ranking for that keyword for each site. The report includes the average
number of searches for that keyword over the previous 12 months, the average price per click paid
by AdWords advertisers for that keyword, the competitive density for the keyword (1=highest
competition), the number of web pages using that keyword (Results) and the trend of use of the
keyword by Google users over the past year.

The information you get from this analysis can help you to improve your keyword analysis, and to
improve your website to make better use of your keywords than your competitors are making of
theirs.

4. Keyword Research using SEMrush
If you are new to internet marketing and are unsure how to begin choosing the best keywords for
your web pages, then SEMrush offers a very useful tool to help you out. In fact, even experienced
bloggers and internet marketers are unaware of the best way of selecting keywords. They often begin
with some popular and obvious choices, and try to outrank mature sites for them – then wonder why
they are failing!

You can take a more intelligent approach with SEMrush and its keyword analysis tool. Search down
for ‘Keyword Research’ on the left hand menu of SEMrush, and click ‘Overview’. Enter your main
keyword (I used ‘blogging tips’) into the top search box and click ‘Search’.

You will then find a number of results boxes providing you with information on that keyword,
including its CPC price for AdWords and other information such as the phrase match report:

This offers variations on the keyword theme. ‘Volume’ refers to the average number of monthly
search queries over the past 12 months, while ‘CPC’ is the cost per click of that keyword if used
in an AdWords advert. ‘SERP source’ gives a snapshot of Google’s results page for a search using
that keyword.

This report gives you an indication of how many searches are being carried out each month using the
keyword you are analyzing. It also offers variations of that keyword/phrase you could use instead,
or in addition for other pages or blog posts. Another report that shows on the same results page is
a ‘Related keywords report’:

This provides details of related keywords you might want to consider. Click on any one of the
keywords included in the above reports, and you will receive the same information using that
selected keyword as the standard.

If you click on ‘Related’ in the Keyword Menu, you get a report including related keywords and
terms as below:
This offers even more suggestions for potential keywords, and if you click on ‘Full Search’ in the
same menu, you get the same information but for your ‘Phrase Match’ keywords.

There are many other menus and options in the full SEMrush program. You will have a great deal of
fun working your way through them and finding out they will help you. Interactive Help is provided
all the way through, and there are also videos to help to make the best of this amazing suite of
SEO tools.

You can start with a free account, allowing you to carry out 10 searches each day and see the top
10 results. Beyond that there are a number of options according to how professional a site you have
and how many results and keywords you want to analyze.

SEMrush offers a unique suite of tools that enable anybody to carry out effective analysis of the
keywords and backlinks their competitors are using to achieve their Google ranking. It also offers
a good insight into how their competitors are using AdWords to advertise their site – or even if
they are using it! It is also an essential tool for those offering SEO and keyword analysis
services.

Perhaps one of the most useful tools for beginners is the keyword research tool, enabling you to
select the best keywords for your site based upon supply and demand. It is well-known that the best
keywords have a high demand (large numbers of people using them in Google’s search box) but with as
low a supply (as few competing sites using these keywords) as possible.

This is fundamentally how to use SEMrush for keyword and competitor analysis. Once you get into it
be very careful, because it is so fascinating a set of tools that you can spend a great deal of
time playing with it. Ascertain those parts of the suite that will assist you most, and then play
with it once your website is ranked higher than at least the majority of your main competitors.
Product Creation Suite

There are literally unlimited ways to create a product, you can writing about something you like,
it could be a hobby, something you love to do, a passion, artistic talent…, you can also create and
bundle a packed for example, a few months ago I worked with a guy who is a video producer, he buys
a software to develop whiteboard animations, he bundle a package of 4 animations ready to sell,
each animation he created were generic video-commercials for dentist, plumber…, so the people who
buy his product receive the copyright for reselling those videos, the people could sell it each
video for $297. The very first week he lunch it, $59.638 were straight to his pay pal account.
That’s a simple way to create a product if you have the knowledge and creativity to build it.

I remember other story about a lawyer, Steven, he’s a business man, but he didn’t even know how to
use a webpage to market his services, then he came to me and asked how can he build an online
income.

I explained him that he would need to do a research, create a value product, create a sales letter,
buy a domain name, pay for hosting and hire a guy to create his webpage, but not only that, he
explained to him that he had write a short eBook about something in his field that he dominates, it
has to be high value to his clients and also bring knowledge to them, I also offered him help to
market his ebook, so Steven realize that selling Lawyer services would be something added, instead
of adding to the gazillions of lawyers selling services at the same price, and the same
old-fashion.

He realized that an eBook added to his website could generate him an extra income, he did it, and
he bank over $30.000 in his very first month, he use the expert knowledge he had to create
something with value and interesting for the people.

Another example, Larry is software developer, he design a Software that’s able to grab amazon’s
information about the most searched keywords, then he follow my system and right now he lives in
France with his family.

The best thing here is that having your research done you can easy write, develop your product in
hours, because you’re focus about deliver quality and value to your customers. With that said,
let’s go to the next chapter of this module…
Are you the Expert? If not Find One!

Now apply this with you, what about if ask you something that you are not expert in?… Well you can
go a find the expert with knowledge ask him a couple of questions, interview him by Skype and
record that conversation, get the most of him and then sell that information, or you can become
partner to someone you already know and get him or her write the eBook and then you market it and
go 50 / 50!.

There are hundreds ways to do this, the thing is go and do it, some people are lazy (I am.. LOL)
but you have to quit that because if not, you will never make any money, almost anywhere.

It’s hard to do all the same, but if you can schedule yourself to write / interview, sales letter
then outsource the webpage and all tech stuff… you will make bank!.

You have to focus on your wishes, goals and speciation but never forgive quality and progress.
How to develop your product:

1. Study your market and do your research!
2. Learn about the problems, and find a solution ( One problem, One solution ) e.g : – Tom writes
about a how to train bulldogs puppies, you see, he address that his training is
for puppies and is only for puppies, other example could be, – Tom start his video
series about adult bulldog training. Once again this is only for “adult bulldogs” but Tim realize
that his puppies bulldog training audience may need in the future about adult dog training also and
he creates a new product for that audience… “ One problem, One Solution “
3. Always try to write or record in a quiet place, when you feel good and try to never
exaggerate what you trying to teach, writes or develop about, be ALWAYS realistic and deliver
quality
4. Try to keep it simple, the fancy stuff confuse people
5. Have time pre-established to become progressive, have a schedule to write, other for
outsource, other for sales letter…
Let you imagination and talent work in harmony with your hands, the best you write the best your
Value!

There are 4 ways to deliver your product to your customers, it could be audio, video, written
software, but first 3 are the most important, because always are people who some channels works
better over others, some of they prefer audio, others video… so try to deliver your
product in the first 3 of them, audio, video and written, this is something the i call full
multimedia package.

Tools for Audio Record:
1- Microphone
2- Headset or speakers
3- FREE Audio Recorder ( You can use this for Expert interviews and for your voice recording ) –
here : www.audacity.sourceforge.net
Tools for Video Record
1- If you want to shoot a video of yourself a video camera, try to look for an HD
camcorder, you can find for a low price at amazon
2- If you want to record you screen, then download the free screen recorder here :
www.camstudio.org
3- Try to have a guideline and the bullet points for an screen recording, if better, write a
script about what you will be talking and showing
4- If you have and interview use skype for do it better: www.skype.com
Tools for Writing
1- You will need a text software, I recommend Windows Office Word and the convert it to
PDF for free here : www.freepdfconver.com
2- If you cannot buy or not have installed Windows Office Word, then you can download one free
text software here www.openoffice.org

The way you create you product is completely your decision; certainly, there are types of ways to
create a product:

1- Fill in blanks
2- Interview the author
3- Interview with expert
4- Partner with expert
5- Outsource it
TIP 1: There is a 6th option, asking to your customers what they want, if you don’t have buyers
that’s ok, if you have a couple of them create a survey free here :www.surveymonkey.com ,
and ask them if they like your last product and what they want next!
TIP 2: You can find the experts around the forums related to your niche, try to search in
google “ Niche name + forum “ you will find many results.

Sales Letter / CopyWriting – The Conversion tool 1

The sales letter is one of the most important thing you ever have to do, imagine having your
personal sales agent working for you 7 days a week for 24 hours, without stress or get tired, it
have to be more than good.Remember that your sales page is where all your traffic lands, here’s
when your future super buyer decides to buy or not, so this is climax point. If you do this wrong
your conversion will be terrible, in fact a bad sales letter may cause lose sales and that the
affiliates never promote you.

But did you remember your research? Here is when this start working in a different way, you already
did your product base on your market research, and you end up with a high value product to that
audience, you already knows that your main key is having your own traffic in your super buyer list,
and that your affiliates are more than happy to work with you because you create a value product,
now is time to you sales letter automatically sell for you.
Here the details, think a sales letter as a bullet point check list, yes, in fact I’m about to show
you what one of the biggest marketers are using for their own sales letters, I’m also use this and
believe me this works and plug a very good conversion rate over other methods I’d use.

Sales letter may be unique, uniform, and straight to the point.
The Sales letter Bullet-Point Check List

 Pre Head – Call out the problem
 Sick and Tired of “Gurus”
 Attention “Fishers” ( Your Niche Audience )
 Head line –>The Big Benefit
 Get “x” result in “y” time
 Discover how to get awesome result without negative things.
 Subhead –> Deck Copy = Augmentation of the big benefit
 Even better you can do this if you’re a moron
 Even better you can drive 360 yards with one leg
 Intro
 From
 RE
 Establish positioning
 Yourname
 Big this is it’s a letter
 Who you are
 Your credentials
 But it wasn’t always like that
 Build empathy and it’s not your fault
 Your story
 Butthenitallchanged
 How you got your lucky break
 How the product came to be
 Introduce theproduct
 Explaintheproduct
 Benefits and bullets
 Allthedifferent modules
 Teaseprice
 Butwaitthere’s more
 Bonuses
 Reveal price and price justification
 $5k to $10
 Price hike
 Reveal price
 Guarantee
 Crossroads close
 You can either pick this up and be awesome. or continue to struggle.
 Sign off
 Benefits
 Assume the close
 Nothing to lose – risk free
 Ps logic close aka you risk nothing
 PS two emotional close, what will happen if things stay the say
 Kind close
 Lazy man’s to riches close
Now you have a clear knowledge about how the professional marketer does, you see, if you keep it
simple this will works for you. I recommend you as a first option, you can read several ebooks on
the internet, Dan Kennedy it’s one of my favorites

You can also use the second option which is outsourcing, you can find people at www.odesk.com ,
www.freelance.com , www.peopleperhour.com , try to look for the people who have very good rate and
a good “hired” hours.

Golden Rules for Master the Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results in sales
because of your poor planed copy. You shouldnt be amazed by the fact that huge corporations all
over the world do that mistake and waste millions of dollars on false advertisement campaigns.

However, how can you write good sales copy, killer ads that get the attention of people? There are
no magic recipes for that, but you can follow some fundamental rules, which can lead to you to
success if you adapt them properly.

1) Have a good product. Be honest and mean what you say or what you offer. Avoid the exaggerations
and hyped claims. You stake your reputation and your business offline or online it doesnt make any
difference.
2) Have a plan on your trial and error period. Dont expect to write your first copy and be a golden
one. You will alter it many times, test it, retest it try a new one and so on. Set a schedule for
that. Do not fool around.

3) AIDA. Its the proven and the bedrock of the copy process. Always follow it. AIDA A= Attention.
You must grab it instantly or you dont have a chance.
I = Interest. You grab and keep their interest. If they get bored, they will leave. D= Desire.
Interest must be transformed into desire for what you offer.
A= Action. You must convince them to act now. Not tomorrow, next week e.t.c. They will forget it
few hours later.

4) Always work on your prospects emotion. Most of the people buy something emotionally and then
justify it rationally.

5) Headline is the Key. If it doesnt grab their attention then theyve gone away. Your headline must
be a killer one.

6) Promote your best and strong benefit at first, not last. Thats how you are going to create
interest and then desire.

7) Tell stories. Thats an excellent way to rekindle their emotion or even their passion. Stories
always inspire.

8) Answer all the objections and questions you think your prospects could have. In that way you
will gain their trust.

9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the
underline feature but not so often.

10) Give time limit. This is an excellent tool for calling your prospects to act now!

11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone
important in your field.

12) Make them easy to buy. Dont let them get lost in your web site. Make it as easy as possible.

13) Avoid graphics. They wont help you. People are looking for information not images.

14) Give guarantees. Research has proved that when you have a long guarantee your client feels
safer and that leads to fewer refunds too!

15) Never assume that your prospects know what you want to say. Always be specific and clear about
your product or service.
16) Have your copy or ad checked by your friends, colleagues e.t.c. Its better to have other views,
after all its a part of the testing process.
Headlines Matter: Think Out Side of the box

Whether you’re going to write copywriting headlines for your blog posts, subject lines for your
ebooks or simple sales letter material, knowing the most effective marketing headlines can be
essential to your success.

Several studies and experiments have already proved that the most important element of an article
(whether that is a sales letter, a blog post, an affiliate offer or anything else) is the headline.
Making even just a tiny little change to your headline can increase (or decrease) your sales by as
much as 800%.

For example, if you develop a huge list of subscribers, but don’t know how to write copywriting
headlines that get your readers to open your emails, 90% of your work can easily go to waste. What
a shame…

So to prevent this from happening to you and to ensure your success, I decided to list here the 7
most popular copywriting headlines. Naturally, there are hundreds of other headline formulas like
this, but this topic is so big, I’m probably going to cover the whole scope of marketing headlines
in another ebook. 🙂

1. Something Every [blank] Needs to Know

Examples:

Something Every Internet Marketer Needs to Know Something Every Single Man Needs to Know Something
Every Married Couple Needs to Know Something Every Schizophrenic Needs to Know
This subject-line formula is very effective, for obvious reasons: it directly addresses the target
audience (every “something”) and compels them to read the rest of the article as well.

After all, if you were a single man and you received an email with a subject line like the above
one, could you resist opening it? I highly doubt it, since you probably wouldn’t want to miss out
on finding out what all single guys need to know.

It could be important…

2. This [blank] Tip is Almost Too Easy

Examples:

This Internet Marketing Tip is Almost Too Easy This Email Marketing Tips is Almost Too easy This
Knitting Tip is Almost Too Easy
This Golfing Tip is Almost Too Easy

Again, the power of this headline is quite obvious: who wouldn’t want to know about a “secret way”
to do something, that’s not only easy to do, but also brings some very great results.

Just try it yourself: send out a newsletter issue with this subject line to your list, and
you’ll see how hard they’ll find it to resist reading the rest of your message.

3. For [blank] This Works Like Crazy

Examples:

For Baseball Players This Works Like Crazy

For Work-at-Home-Moms This Works Like Crazy

For Soccer Fans This Works Like Crazy

For Diabetics This Works Like Crazy

Again, I don’t feel the need to explain why this type of headline is so effective: it clearly
addresses the target audience, and conveys a huge benefit to reading the rest of the message (wait,
I explained it anyway).

4. How I [blank + desired benefit] in [short time/little effort]

Examples:

How I Made $2.367 Online in Six Months

How I Cured Myself from MS in Just a Few Weeks

How I Grew a List of 3.000 Subscribers in Just 45 Days How I Became a Millionaire Working Only 5
Hours a Week How I Met Your Mother (sorry, I couldn’t resist it 🙂 )
The key to this headline is that you include a desired benefit that your target
audience wants, plus a surprisingly short timeframe to achieving it.

Also, it’s important to start the subject line with “How I”, since it will imply to your readers
that you’re about to tell a personal story from your life: and stories inspire people so they’ll
want to read it.

5. The Best Way I Know to [blank]

Examples:

The Best Way I Know to Succeed Online

The Best Way I Know to Stay Healthy

The Best Way I Know to Find Your Soulmate

The Best Way I Know to Watch Free Movies Online

Here’s why your readers will want to open an email with this subject line: You’re the expert.
Obviously, you have tons of experience under your belt related to your niche. If you know something
to be the best way, you’re probably right.

So if you manage to come up with a nice desired benefit for the end of the headline, this could
work magically for you…

6. A Great [blank] Resource I Just Found

Examples:
A Great Email Marketing Resource I Just Found

A Great Copywriting Resource I Just Found

A Great Bodybuilding Resource I Just Found

A Great Traveling Resource I Just Found

Short, clear and to the point: who wouldn’t be willing to take 30 seconds to open this email and
see what resource you’re talking about? After all, you’re the expert:if you think that something is
a great resource and you’ve just stumbled upon it yourself, it will surely benefit your readers as
well.

7. This Ruins Most [blank]

Examples:

This Ruins Most Work at Home Parents

This Ruins Most Marriages

This Ruins Most Family Vacations

This Ruins Most Self-Publishers

This is one of the most effective copywriting headlines: it’s based on our fear of loss. Obviously,
we don’t like to mess things up, and we’d rather learn from the mistakes of others than our own
trial and error.

So if you – the expert – know something that’s a very common mistake and ruins most people’s
success, your readers will surely be intrigued to find out what it is
and how they can avoid it.

As a result, this headline formula is almost guaranteed to achieve an at least 80%
open-rate for you.
“How to” Headline Formula Bonus 1. Copywriting Headlines Examples:
How to Win Friends and Influence People
How to Build a List of 100.000 Subscribers

How to Install WordPress in 10 Steps

How to Get a Girlfriend

The “how to” headline formula is probably the most widespread copywriting headline in the world: if
you haven’t been living under a rock, you must have seen a bunch of examples yourself.

It’s easy to understand why marketers like using it so much: people can’t resist clicking on “how
to” headlines.

Why? “How to” suggests that the article writer is about to explain a complex process in a
step-by-step, easy to understand way. It clearly states what benefits the reader gets by reading it
(ex.: How to get a girlfriend).

The only thing you need to pay attention to when using this headline is specificity. You must be
very precise in your promise: the more specific you go, the better.

For example, “How to Make $9.999 in 2 Weeks” is always going to get more clicks than “How to Become
Rich”, because the first one states a more specific, more tangible promise (whilst rich can be
anything).

Top X Ways to [blank]

This is why some copywriting gurus suggest you write your headlines (or subject lines) first, and
only then should you write the article body. This way, you’ll already know what promises you have
to deliver on, and you’ll be able to write your article with that in mind.
Split Testing (A/B Test) – The Conversion tool 2

What is Split testing? , well basically it’s the application of multiple ways to sell one single
thing, let say you have a new product and you write a sales letter who convert 23 % every 100
people, that’s very high number in fact, but if you re-write the sales letter and the new one
give you 48% every 100 people, equals more sales!, split testing is using extra details , re-
writing , adding sales videos to sell the same product but in a different way, one recommendation
to you, try this in sales letters, e-mail swipes, and headlines, if you do this you will be one
step plus over the competition, let’s do a test right now, tell me which is better..

1- Comprehensive guide to how to make money online with emails by XYZ
2- How to build your online money making machine sending emails report
3- This guy is banking over $3,567 every single day, with 100 buyers email list
You see, I’m selling an internet marketing course, it could be audio, ebook or video, but which one
of those above grab your attention? , this is all about conversion rate, and psychology of the
buyer, if you do a correct market research before you start, you will be notice that the 3rd line
have a number in dollars which grab your attention to it, also tell you when he does and with how
many people works ,it use a subject also, You see, it’s simple never be afraid to change something,
actually do it!.
TIP: There are several studies by www.clicktale.com shows that a video converts over 220 % more
than just text, so a sales video would be a perfect option to do this, I recommend you go to
www.fiverr.com , where you can find people to do this for just $5 and hire someone to outsource it.

TIP 2: Go to your email inbox, I’m more than sure that you will have at least one of these
affiliates promoting others people stuff, try not to look it as a customer, try look it as a
Marketer, which headline grab your attention over the others?, which email content may cause you
buy from them?, do they are selling value stuff or just junk?… This is how the businesses works,
this is COMPETITION ANALYSIS. 

In Depth A/B Testing

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I
even start with A/B testing my email campaigns?”

The truth is, most online businesses could spend a lot more time testing their email marketing
campaigns, and this means you can stand out from the crowd by being one of the companies that does.

If you’re looking for ideas on what to test, here are five things you can experiment with —
they’re likely things you have never tried.

Let’s break each idea down and throw in a few examples so you can learn to harness the full power
of A/B testing for your email marketing campaigns.

1. Split Your Primary CTA Into Deeper Links

It’s always a good idea to focus on a single call-to-action, as this will generally increase your
email marketing conversions. However, there are times when you can drive click-throughs and
conversions even higher by splitting your primary call-to-action into parts.

Take this example from Indeed.com:

As a reader, I find this email very engaging — it not only reduces the number of clicks I have to
make, but also makes it perfectly clear what the goal of this campaign is and how I can reach it.

Amazon is no stranger to this concept, either. When you purchase a book on your Kindle, Amazon will
generally send you an email a little like this:

…however, they also test a variation that looks like this:

As you can see, they are clearly breaking up the call-to-action into a series of “deep links” —
links that take the customer further down the funnel. When you click “Rate this book” in the first
email, you are taken to a page where you select the rating (out of five) and, optionally, leave a
comment.

In the latter email, a click and a step are removed so you have to do less. This is a fine example
of the KISS principle at work: keep it simple, stupid. By making it extremely clear what you’re
getting yourself into when engaging with this email, Amazon nails the split CTA.

A final example of splitting out the primary CTA into deeper links comes from Badoo with their
social “rate another profile” update emails:

So, next time you’re setting up an A/B test, ask yourself: are you able to break out your CTA into
more detailed links? Can you help your customers “skip a step”? If so, test this for an extra boost
in conversions.

2. Repeat Your CTA In Your Signature Or Postscript (P.S.)

Even if you can’t split out your CTA, you should certainly try repeating it!

Including too many links is overwhelming — but having just two or even three links pointing to the
same ultimate goal generally leads to a lift in conversions rather than a drop-off.

This message from KISSmetrics is a classic example of a long-form email that ultimately ends with a
simple call-to-action — in this case, to join a webinar. You will note the repetition of the CTA in
the postscript. A postscript (or P.S.) is a magical device, as readers are visually drawn
to them, even when skimming through an email. If you want to drive a point home, repeating it in
the P.S. really helps.

The Ultimate Guide to SaaS Pricing – A KISSmetrics Webinar
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Sett ng your pr巴e is about as scary as it gets
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And there aren’t any reliable guides lor how to set a pr巴e.It seems like a bunch 01voodoo black
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Here’s some 01the highilghts I’m going to ∞ver:

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Feb 22 ・R、eply …
You can see that repeating the call-to-action isn’t too difficult. The most common ways to
frame the call-to-action in the P.S. are:

Offering a discount or bonus. E.g., Remember, the first 10 people to click through get an extra
10% off!

Adding a personal touch. E.g., I can’t wait to see these five tips help transform your email
conversions. Sign up and let’s talk.

Creating a sense of urgency. E.g., Don’t forget that this offer ends in 12 hours.

All of these can be effective, but one thing is for sure: you should test whether including a CTA
a second time, as part of a postscript or footer, lifts your conversions.
3. Test The Variety & Order Of Your Secondary Links
Lots of campaigns, particularly those that use standard templates, contain a series of secondary
links located in the header area. These are designed to give the customer options or to take them
down different paths to the same goal (e.g., purchase).

Here’s an example from Net-a-Porter:
Here’s a second example from Amazon:
Aside from testing whether removing these links entirely increases conversions, you should
definitely test the order and contents of these links.

In the Amazon example, there are a number of interesting links in the header, including a link to
personal recommendations, a link to sign up for Amazon Prime, a link for free UK delivery, and a
series of three links for “MP3,” “Deals of the Week,” and “See all departments.”

There is a lot going on there. What if you were to change the order of these links? Should men see
the same links as women? Should people under 30 see the same as people over 30? Is including a link
to Amazon Prime cannibalising the Prime conversions?

These sorts of tests are becoming easier and easier to build, as you can use advanced templating
languages to include or exclude content based on various parameters. Even having two basic
variations – one with links A, B and C, and another with links D, E and F — will tell you a great
deal about what works!

This doesn’t just apply to complex templates. In this blog update email from KISSmetrics, there is
a link to sign up in the footer.

A/B testing the order and format of every piece of content and every link in your campaigns allows
you to make informed decisions on these questions!

4. Ask Questions

“Questions are worth a thousand opens.” Perhaps that should become a new email marketing
maxim.

The truth is, asking questions is really powerful. This is particularly true when it comes to
subject lines. Rather than writing:

Find out if your blog is growing fast enough

…you might write:

Is your blog growing fast enough?

It’s a subjective difference, but the question implies a call-to-action. Litmus pulled together an
awesome email marketing infographic that also emphasizes the power of questions.

This doesn’t just hold up in email subject lines but is a great way to approach new content.
Flightfox doubled their conversion rates on his lifecycle email marketing campaign using a
question-and-answer format.
They understood that customers are looking to be educated. By finding the most common customer
support questions, Flightfox was able to pull together a campaign that truly answers customers’
questions and focuses on them.

Next time you send a campaign, run a simple A/B test on your subject line or body content that uses
questions — you may be surprised by the results!

5. Go Mobile With Responsive Templates

As mobile devices take over the world, it is more important than ever to ensure you maximize your
conversions for recipients reading their emails on mobile devices.

Up to 65% of emails email opens already occur on mobile devices. That’s a hugepercentage — so you
should definitely track what devices your customers are using. It is worth conducting an A/B test
with a responsive template to see the impact.

Litmus recently blogged about the success Deckers had with the email marketing campaigns for their
Tsubo and Ahnu clothing brands. Using responsive templates, they were able to increase
click-through rates by 10%. That’s a nice bump simply from using a little extra CSS to style the
campaign. Here’s an example they published from Tsubo:

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Campaign Monitor has an awesome guide on mobile template design. So get inspired!

Now is Your Turn! 

Traffic Generation

The 100% Commission Method, Leverage!

Let’s talk about this, which is one of the biggest traffic sources on the internet? But hold on, I
didn’t finish that question, Traffic Source for FREE ??.

I’m not referring myself spamming others people or register to 1000 forums or post Ads in major
Search Engines , or even buy traffic from solo ads, Facebook, Twitter, Google…

No way!, the best way to start building your list for free is leverage your offer to AFFILIATES,
who already are active marketers that OWN traffic ( BUYERS LISTS) and let them send you
tons of PRE-QUALIFIED prospects instead of you paying for traffic that may not buy from you or even
worse, lose money!…

Attracting this gold machines aren’t easy, but you can increase the possibility by giving them
100% commission in the gateway platform (E.g Jvzoo, Clickbank, WarriorPlus) it may cause thousands
of new buyers on your SmartList.

You could probably say – “ Isaac is Crazy…

I won’t never pay 100 % to affiliates, because I won’t get a dime!”, well my friend, your money is
not on your product value, it’s in the LEAD or Buyer who got your product… WOW?

What’s that ?

Let’s say you have a SmartList with 1000 customers, you give to the affiliates 100 % commission in
order to get back those 1000 Customers ( Affiliates pay for the promotion, pay for facebook ads, do
solo ads… they do all the hard work in exchange the commission) but you get those people in your
Auto-Responder ( Email Manager).

Now let’s say you launch your second product, and you send to those 1000 people to your offer by
sending an email ( Remember they already are buyers, “ a buyer is buyer”) and let’s say the
conversion rate you got were 23% of those 1000, that will be 230 sales so far, if you launch a
(($29 product * 230 sales = $6.670))

WITH JUST ONE EMAIL… PUSH BUTTON AND MONEY COMES.

You fill me again.!

Well, a newbie internet marketer NEVER learn from the “Gurus” something like this and let
me tell you something, in this industry “IM”, there will never would be a single “Guru”, they
are just people who have more EXPERIENCE than you, or people who had the heart to sell you
Crap instead of giving you value.

So throw that out of your head, and even more, try to blank your mind for a second , ok, leave all
worries, all the pain, all debts, everything, just follow this lines, you’re an star about to
shine!

TIP: The first time you create your product, try to sell it as a high quality, but low priced, this
is a method which buyers see a potential information and just because is low cost the can afford to
buy it, and also for the affiliate becomes easier to sell a low price but high quality product.
Where To & How to- Find the Goldmine Affiliates?
Affiliate marketing is a powerful way to make money online, affiliates are marketers that promote
other marketers products, as simple like that, and affiliate marketing is a lucrative opportunity,
every single day more people become doing this.

Affiliate that have potential are the people you always want to target, you see, in any niche you
can imagine are people willing to promote your work, they want to spend money by getting back more
money.

Many of these marketers already own traffic, they have their own list with buyers, but not only
that, they also use different strategies to promote products here is a brief of those:

1- Solo Ads
2- Email Marketing
3- Forum Marketing
4- Facebook Ads
5- Google, Bing, Yahoo Ads
6- Website Banners
7- PPC
8- Review Sites

And so on… You see, every single time an affiliate promote your product, they are sending you
Traffic, the benefit for you is that by having active affiliates you will never have to spend money
to get buyers, they spend their time,money and work to get back the commission you pay to them.

That’s way we need to give 100% + Commision and populate the benefit they get when
promote your product.

Other benefit for you is that when they send you customers, those people want always talk about
your product, so you will be getting REVIEWS from customers, and due to you made a quality product
and made a good impression for them, hopefully they will be telling to the world how good you are
doing it.

Be always open to hear people’s opinions.

But not all those affiliates will work for you, try always to look for active marketers, but how
can you realize which are?
Well, people who write REVIEWS are the one you want to target, this people are active affiliates
because they do WORK for get a commission, you want hard workers for your business, and in fact, if
they do reviews they also do other marketing strategies we spoke before.

Simply implementing an affiliate system is not enough for a successful affiliate program. In order
to have a truly successful affiliate program, you must recruit those affiliates that will work hard
to actively promote your software. In the past, we’ve given some best practices on how to create
effective affiliate marketing pieces. But once these are done, how do you find affiliates to sell
their products? We’ve put together some good methods to help attract new affiliates to sell your
products.
Advertise For Affiliates (PPC)

Just as you can use Pay-Per-Click to attract website visitors and downloaders, you can also use
Pay-Per-Click advertising to gain the attention of affiliates to your affiliate program. Bid for
terms and phrases that relate to your program, along with “affiliate”. Those that click through on
the advertisements will typically have a clear understanding of how affiliate marketing works.
Participate in Affiliate Forums

There are a number of online forums that are specific to affiliate programs and affiliate
management. Participate in these affiliate forums, because they are where many of the more
successful affiliate marketers spend time. Include a link to your affiliate program in your forum
signature to further draw attention to your affiliate offerings. Check out these affiliate forums:

ABestWeb
5 Star Affiliate Program Associate Programs Affiliate Spot
Affiliate Talk Affiliate Programs Australian Affiliate Forums
Seek Out Super-Affiliates

Super-affiliates are the top affiliate performers. They have artfully mastered the concept of
affiliate marketing, and can generate significant revenue for those merchants that catch their
interest. Super-affiliates will look for programs that have a high conversion rate, along with
those programs where the merchant shares a decent percentage of revenue with the affiliate.

It is best to approach super-affiliates directly with agreement terms that will be certain to
capture their interest. Super-affiliates will often try promoting a program, and then drop it if it
does not perform up to their standards, never giving it a second look… so make sure you have
quality collateral and a solid conversion rate before you approach them.
Competitive Analysis

Look into which affiliates are promoting your competitors’ products, and contact them directly. Try
offering the affiliates the opportunity to earn more with your software than the products of your
competitors. It’s a good way to capitalize on an already- established vendor.
Attend Affiliate Conferences

There are conferences dedicated to affiliate programs. Many merchants and super- affiliates travel
and use the conventions to network with their current or potential partners. Networking at
affiliate-specific conferences can be a great place to find affiliates. Here are just a couple such
events:

Affiliate Summit (Affiliate East / Affiliate West) A4U
Incentive Contests

Running a contest with cash prizes for the top performers will often entice affiliates to perform
well. Incentives and contests can also inspire affiliates to push specific merchants on their
sites.

Recruiting and maintaining effective affiliates is a sure-fire way to see incremental revenue for
your business. While it does take some time and effort to build the base, the results should be
well worth the investment. Do you have any other effective measures? Share them in the comments
section below!
Another Way to Find Goldmine Affiliates

Here is when your last work take care for you, let’s say you already made your product and you are
ready to lunch it and start making money, I going to show you the best way to find this people in
almost no time.

Steps:

1- In your Google homepage, look for your niche related sellers. The best way to do this is by
finding competition products, for example, in google search I’d for “List Building + REVIEW”, I
found something like these:

As you can see the Google search results shows me more than 82.600 results with that term, you if
you are in other niche go and find those websites by following the same.

2- Now when you have a product name related to your niche, go and type one of those Competitors
product names ( Could be anyone Related) in this way: “ Product Name + Review”, I went in one of
those websites in it show me something like this:
3- Now, as you can see, now we are in an active affiliate website, so the last step is to get
their contact information and save it.

Now by having their email address, we need to start collection more in the same way, look for
affiliates that post reviews and the owners of those products too! You really want to establish a
conversation also with your competition, this way, you both can get benefits,

In the years I been doing this, I created an spread sheet in the member area resources in order to
have a control over the affiliates you got, this is a time saver tool and also an organizer, so you
must take a look. (I’m also include a short training along with this spread sheet)

Now, having a bunch of potential affiliates emails your primary action is not to go crazy and just
simple send emails telling them “ Promote me”, not!, in fact if you do that you will face the worst
case of rejection ever, why? Well no body will even look at your product if you go like that; you
have to be smart to have a conversation with them about a business opportunity you’re working
before even tell them to start promoting you.
So go and look resources “Affiliate Email Swipes”.
Affiliates Daily Goal

The Millionaire boy recommend to start looking to affiliates as a daily goal, let say every day
your task would be getting 50 new affiliates emails, and start asking them as we talk before. You
can actually outsource this to somebody to reduce your work and have more time to dedicate to other
process.
Sales Funnels
One time Offer, Extra income. ( Optional )

Other great thing is having a sales funnel with 2 or more OTO ( One time offers) , it could be more
of your products or complementary products from other sellers, with this trick you will increase
the opportunity to get them promoting you because if their customers upsell for OTOs, they will get
more money, SIMPLE. But like I said this could be optional for you. Try to follow this in order to
get them exciting:

1- First OTO – 100 % commission
2- Second OTO – 75 % commission
3- Third OTO – 50 % Recurring Commission ( Membership Site)

The key is to be GENEROUS with affiliates and pay them even more!. Believe me, when you got a list
of 10.000 people that every time you send an email you get thousands of dollars back… The more the
affiliates you pay, the most effort they do… it simple worth.

Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media
becomes increasingly time-consuming, nothing could be more important than spending time mapping out
your very own “Content Marketing Sales Funnel.”

I’ll walk you through the essential steps for building an online sales funnel to help you convert
more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And,
while I’m at it, I’m going to show you more pictures of funnels than you’ll probably ever see
again. 🙂 Let’s get started…

What Is A Sales Funnel?

A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to
experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been
around much longer than web marketing, but the online world is the best thing to ever happen to
sales funnels because websites and email marketing make sales funnels easier to build.
Think of a sales funnel just like an ordinary funnel.
The purpose of a funnel is to make things easier and cleaner. When you put fresh, new oil in your
car for example, you don’t want oil spilling all over your engine. So what do you do? You use a
funnel to increase the likelihood that ALL (or most) of the oil will go straight to its
destination.
Sales funnels work the same way — they help you avoid “spilling” (or losing) potential customers.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems
from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements
generally describe how you build customer relationships, but they can also describe lots of other
things too (like how to structure a really good sales letter or sales pitch).

Here’s a quick example of a sales funnel:

Let’s say I’m in the travel business. I’m a travel agent with my very own website where I
offer some basic information about me and my services.

A simple contact form or phone number listed on my travel website MIGHT help me get a few new leads
here and there. But instead of just waiting for people to pick up the phone and call my travel
agency, I offer a free report all about a topic of great interest to my target customers.

The report is called “How To Save 50% On Your Next Family Vacation” (or something to that effect).
I make the report available to any website visitor in exchange for their first name and email
address.

This is an example of a LEAD MAGNET. (I firmly believe virtually EVERY website should have a lead
magnet in place.)

Then, every week (or every month) I send out my travel newsletter to everyone on that
list. Periodically, I also send out special surveys, limited offer coupons, prizes, other special
reports, and much more as I’d talk before.

Since, in this example, my main business is booking travel, my ultimate goal is to convert
newsletter subscribers into travel bookings. But if I develop a more sophisticated sales
funnel, I can start to segment my list and target my marketing even more carefully to my “hot
leads” and my most active subscribers. This way, I can begin to learn more about my list to offer
well targeted new products and services.

The Power of Content

As my example illustrates, the most critical ingredient in virtually every sales funnel is
CONTENT.

If you want to attract more prospects to your website in the first place, you need
CONTENT.
(Blogging, for example, allows you to leverage “public content” to attract more site visitors.)

If you want to turn more prospects into leads, you need CONTENT.
(Offering a free report or e-course allows you to capture more email addresses with
“exclusive content.”)

And if you want to turn more leads into customers, you need CONTENT.
(Sending out periodic newsletters is a great way to build a stronger relationship with your
customers.)

Content is so powerful that I much prefer the term “Content Marketing” over the term “Internet
Marketing”. Great marketing has always been (and always will be) about CONTENT.

And today, your ability to share great content with your prospects will determine the outcome of
your online business operations.
Nurturing Your Prospects
I first really understood the idea of “nurturing prospects” It’s a great way to think about the
process of how someone moves through your sales funnel: From (1) Website Visitor to (2) Email Lead
to (3) List Subscriber to (4) Customer and (5) Lifetime Customer.

When you NURTURE prospects, you give them what they need to grow strong and healthy. Obviously not
every prospect will grow into a “Lifetime Customer” regardless of what you do. That’s just the
nature of lists, email marketing, and all the rest. Still, it’s so important to remember that a
list of 100,000 weak and “under nurtured” prospects will never stand up against a list of just 100
“strong and healthy” prospects.

Nurturing is the opposite of abusing. This is the greatest problem with most “Internet Marketing”
approaches to list building and email marketing. Instead of nurturing prospects, online marketers
often “milk the list” for all its worth and then go out and build/buy/acquire a new one. That’s
abuse, folks – not marketing.

Nurturing takes time, thought, and care.

One important warning: Let’s not forget that you are in business. And as a business owner you have
something of value to offer your customers in exchange for their cash. That’s a fair and equitable
relationship. So please don’t take my nurturing metaphor too far here. Your goal isn’t simply to
placate your list — your goal is to build a profitable business that provides VALUE in exchange
for VALUE.
The Ultimate Sales Funnel

So far, we’ve looked at the essential elements for creating the most basic sales funnels. You
definitely need to work at putting these key ingredients into place before moving forward — great
content, a lead magnet, and email marketing.

But the real power of the sales funnel is in growing your Lifetime Customer Value.

In the previous section, I listed a few steps of nurturing your prospects. The ultimate goal of
that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be
major contributors to the long-term growth of your business. This is where a lot of businesses
fail. It’s a lot easier to sell lots of your best products and/or services to a small group of
raving fans than it is to sell just one item to masses of new customers.

For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer
ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to
1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job
every year is to keep those 1,000 spots filled with nurtured prospects.

On the other hand, if you only focus on generating one sale with each of your customers and that
sale is only worth $100 in revenue, you’re going to need 10,000 customers to reach your $1M revenue
goal. And every year, you’ll have to find 10,000 MORE customers.

This failure is why MOST small businesses fail within 5 years or less.

A strong sales funnel will make it far easier to increase Lifetime Customer Value and help you
reach your annual sales goals. This means nurturing those customers, yes, but it also means working
on developing new backend products and services you can sell to ADD MORE VALUE to your lead
products.

The term “Sales Funnel” refers to this exact process. For every 10,000 prospects you put into the
top of the funnel, only 2,000 will become leads. And of those 2,000 leads only
1,000 will buy your lead product. Then, only 200 will buy your backend product and go on to buy
more from you over the years to come.
These numbers are always different for every business. But you can be sure about one thing — the
more time you invest into building and fine-tuning your sales funnel, the more successful you’ll
be.

Take Action Now

I always like to return to what I call the 3 most important questions in business — “How do you
attract more leads?” and “How do you convert more leads into customers?” and
“How do you convert more customers into lifetime, repeat buyers?”

The answer is my motto — “Convert With Content.”

Take time right now to map out your online sales funnel. Here are some questions to ask yourself
and some quick ideas to help you with each item…

1. How are you attracting new visitors to your website?
-Blogging / Product creation are the best ways to attract new visitors.

2. How are you converting website visitors into leads?
-Lead magnets are the best tools for capturing email addresses.

3. How are you building a relationship with your leads?
-Providing value and information (without just selling) is critical.

4. How are you learning from your leads & customers?
-Surveys and phone calls are a great way to learn more about your list.

5. And how are you turning first-time customers into happy, repeating customers?
-Focus on creating backend products that solve your customers’ greatest problems. Get to work on
these items right away.
Website Automation

The automation bring freedom to the people who knows how to use it, the best way to do this is
having a 4 page system, what is this?, well let me explain you as simple it is:

PAGE 1: Landing page, where people read your sales letter, price, testimonials, sales video and
there is your “ BUY NOW “ Button

PAGE 2: Your Sales Funnel, when your buyer got your product, you show some others offers they can
upsell or Down sell if they don’t want it.

E.g

– OTO 1 / $17 – 100 % ,

– OTO 2 / $19.95- 75 %

– OTO 3 / $ 27 Per / Month ( Trail $1 for 72 Hours ) – Membership site

PAGE 3: Your Download page, try all ways to give FREE bonuses ( 2 or more ); this is powerful
because the people feel that they are actually getting more for what the pay!, this bonuses must be
valuable information.
PAGE 4: Your affiliate sing up page, request for they email address by telling them that if they
don’t sing up, they would not be eligible to promo, really you don’t want to miss people who are
promoting you and bringing you traffic, also is perfect for your future products because every time
you create and start selling your new product, you already had your last affiliates working for you
once again, you can do this over and over again.

TIP: Request for name and email, you can do this creating a form with your auto responder. ( Due to
I don’t know which auto responder you use, please go to their help desk and ask how can you create
an opt-in form.

What to include in your Affiliate JV PAGE

Think about this; if you were the one promoting other people stuff, do you really want spend time
creating stuff to market it? That’s why you want to include all the possible information you can
provide to them, the most you give them, the most the will use to promote your quality product. Try
to include:

1- Email Swipes: Create Email Swipes in a sales form; try to engage your audience by telling them
something catchy. 3 or more email swipes will be perfect ( TIP: Analyze your competition Email
Swipes, see what’s going on, which one make you click, check their headline, and the email body )

2- Banners: There are affiliates that have their own websites, they really like to post banners,
try to create eye-grabbers banners. ( TIP: You can outsource this at
www.fiverr.com, for just $5), create or outsource at least 6 of this banner, each one with
different headlines.

3- Headlines: Always create different headlines, is very important you split test this in order
to have a better conversion. TESTING is the KEY for SUCCESS so be CREATIVE.!
4- Inform your future affiliates which are the benefits when they promote you, provided
with the EPC ( If apply) the sales funnel you have ( If apply), a brief description of your product
and when did you lunched it, also include the link to your Jvzoo Affiliate Request page.

Instant Commission Platform.

Warrior plus
This is the way you connect your product, tracking data, click & sales data, affiliates payments.
You see, this is my favorite platform.

few others like:

1- www.clickbank.com ( They just allows 75 % commission)
2- www.cj.com ( Hard to get in)
3- www.linkshare.com ( Up-front cost, may be up to $10.000, just for set up)
JvZoo

So let’s talk about www.jvzoo.com , these guys design one of the best system to the affiliates get
paid, and also to have a 100 % opt-in rate, this is because the people of www.getresponse.com
partner with Jvzoo, and this is something incredible because jvzoo is the unique platform that have
an integrated auto responder, this means, every time a customer buy your product 100% of them will
be added to your list, in other platforms, this is something critical due to if a buyer don’t open
their email and click the confirmation link sent by the auto responder they do not are added to
your list so you will be losing customers!.

Also they design a useful system to track your affiliates commissions, clicks got from them,.. in
general, a system like this is complicated to have, and track all of this information may be a
pain, but the team of GetResponse and Jvzoo did a wonderful job, you must take a look, there is a
cost for the autoresponder, but they offer a 30 day-trial, so there is no way you can dismiss this,
but if you want to use another auto responder and platform you’re allow it too. To learn more about
this visit their webpage.

NOTE: We are NOT Affiliates to their system, this is what I recommend to use in your campaigns.

Conclusion

The boy teach me every single detail of his business, I still meeting each other once every 6
months, he is my couching mentor, and every day I learn from him then I apply, and finally I teach,
the first months I’d tried this I could generate my SmartList and everywhere in the world I go to
spend my time, if I need money I just need to send an email and bank in autopilot.

It is a dream for many people and a life-changer, I wish everybody can create ,apply,and then teach
but just the people who really want to succeed become successful .

Now you have this entire knowledge in your hands, never forget to donate a few bucks to charity,
the karma will pay you double if you do that I swear!

Well thank you so much for buying my SmartList Training, I hope this can change your mind and
aspirations.

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